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1
Dao, Jason H. "Assessing the effectiveness of biosurveillance via discrete event simulation." Thesis, Monterey, California. Naval Postgraduate School, 2011. http://hdl.handle.net/10945/5730.
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Approved for public release; distribution is unlimited.<br>Bioterrorism is not a new threat, but the potential for disastrous outcomes is greater than it has ever been. In order to confront this threat, biosurveillance systems are utilized to provide early warning of health threats, early detection of health events, and situational awareness of disease activity. To date, there is little known about the performance of such biosurveillance systems in comparison to diagnosis capabilities of medical personnel. In this thesis, a discrete event simulation model of an anthrax outbreak is developed in order to analyze the performance of such biosurveillance systems in comparison to medical personnel. This research found the Early Aberration Reporting System C1 statistical algorithm is useful in early event detection of a bioterror attack. Given an exposed population of 1,000 people, the nominal probability that the algorithm signals first is 31.5% and it is 0.3% for an exposed population of 10,000 people. Given an exposed population of 1,000 people, the nominal time it takes for the algorithm to signal is 3.3 days and 0.38 days for an exposed population of 10,000 people.
2
Farris, Jennifer A. "An Empirical Investigation of Kaizen Event Effectiveness: Outcomes and Critical Success Factors." Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/30278.
Full textAbstract:
This research presents results from a multi-site field study of 51 Kaizen event teams in six manufacturing organizations. Although Kaizen events have been growing in popularity since the mid 1990s, to date, there has been no systematic empirical research on the determinants of Kaizen event effectiveness. To address this need, a theory-driven model of event effectiveness is developed, drawn from extant Kaizen event practitioner articles and related literature on projects and teams. This model relates Kaizen event outcomes to hypothesized key input factors and hypothesized key process factors. In addition, process factors are hypothesized to partially mediate the relationship between input factors and outcomes. Following sociotechnical systems (STS) theory, both technical and social (human resource) aspects of Kaizen event performance are measured. Relationships between outcomes, process factors and input factors are analyzed through regression, using generalized estimating equations (GEE) to account for potential correlation in residuals within organizations.
The research found a significant positive correlation between the two social system outcomes (attitude toward Kaizen events and employee gains in problem-solving knowledge, skills and attitudes). In addition, the research found significant positive correlations between the social system outcomes and one technical system outcome (team member perceptions of the impact of the Kaizen event on the target work area). However, none of the three technical system outcomes (employee perceptions of event impact, facilitator ratings of event success and actual percentage of team goals achieved) were significantly correlated.
In addition, the research found that each outcome variable had a unique set of input and process predictors. However, management support and goal difficulty were a common predictors of three out of five outcomes. Unexpected findings include negative relationships between functional diversity, team and team leader Kaizen event experience, and action orientation and one or more outcomes. However, many of the findings confirmed recommendations in Kaizen event practitioner articles and the project and team literature. Furthermore, support for the mediation hypothesis was found for most outcome measures. These findings will be useful both for informing Kaizen event design in practicing organizations and for informing future Kaizen event research.<br>Ph. D.
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Potter, J. "On the effectiveness and efficiency of discrete-event simulation for designing manufacturing systems." Thesis, Cranfield University, 2000. http://dspace.lib.cranfield.ac.uk/handle/1826/10700.
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This thesis investigates the effectiveness (doing the right thing) and efficiency (doing
the thing right) of computer-based discrete-event simulation for designing
manufacturing systems. This investigation looked at the use of this technology in the
manufacture of discrete
components in aerospace, automotive and consumer electrical
(white goods) industries and for material handling (warehousing). Continuous and
quasi-continuous manufacture have not been investigated and hence, the conclusions of
this thesis cannot be
generalised to cover these areas.
Working hypotheses were developed and tested which looked at how discrete-event
simulation influences the
understanding of, confidence in and credibility of a system's
design. Testing these working hypotheses lead to conclusions about how discrete-event
simulation affects the quality of decision making and the lead-time to develop,
commission and ramp-up a manufacturing facility. The following five factors were
identified as
influencing the efficiency of delivery of discrete-event simulation:
l.
Management of the simulation study and its intended benefits.
2.
Management of customers' expectations.
3. Use of geometric animation.
4. Validation and
establishing credibility.
5. How simulation's effectiveness varies over the life of a manufacturing
system development project.
A
qualitative research methodology was employed to test these working hypotheses and
to
explore these efficiency factors. Twenty-three research subjects, in twelve companies,
were drawn from the
following three groups:
°
Modellers
(who provide the modelling service).
°
Team members
(who are closely involved with supporting the execution of a
simulation study).
Senior decision makers (who are not closely involved with the execution of the
study, but who review its findings).
A
good practice model was developed for the efficient acquisition and application of the
technology. This model consists of the following six elements:
1.
Establishing and maintaining a DES modelling capability in the organisation.
2.
Knowing whether to use DES modelling for this manufacturing system and
when.
3.
Defining the study's objectives and their means of measurement.
4.
Specify responsibilities for supporting the study and implementing its
findings.
5. There is no improvement in the effectiveness of DES modelling in using 2D
rather
than 3D geometric animation.
6. 3D
geometric animation can increase the efficiency of a study, if used
appropriately.
Conclusions were made about the effectiveness of discrete-event simulation, how the
above mentioned factors influence its efficiency of delivery and how to implement the
good practice model.
4
Potter, James. "On the effectiveness and efficiency of discrete-event simulation for designing manufacturing systems." Thesis, Cranfield University, 2000. http://dspace.lib.cranfield.ac.uk/handle/1826/10700.
Full textAbstract:
This thesis investigates the effectiveness (doing the right thing) and efficiency (doing the thing right) of computer-based discrete-event simulation for designing manufacturing systems. This investigation looked at the use of this technology in the manufacture of discrete components in aerospace, automotive and consumer electrical (white goods) industries and for material handling (warehousing). Continuous and quasi-continuous manufacture have not been investigated and hence, the conclusions of this thesis cannot be generalised to cover these areas. Working hypotheses were developed and tested which looked at how discrete-event simulation influences the understanding of, confidence in and credibility of a system's design. Testing these working hypotheses lead to conclusions about how discrete-event simulation affects the quality of decision making and the lead-time to develop, commission and ramp-up a manufacturing facility. The following five factors were identified as influencing the efficiency of delivery of discrete-event simulation: l. Management of the simulation study and its intended benefits. 2. Management of customers' expectations. 3. Use of geometric animation. 4. Validation and establishing credibility. 5. How simulation's effectiveness varies over the life of a manufacturing system development project. A qualitative research methodology was employed to test these working hypotheses and to explore these efficiency factors. Twenty-three research subjects, in twelve companies, were drawn from the following three groups: ° Modellers (who provide the modelling service). ° Team members (who are closely involved with supporting the execution of a simulation study). Senior decision makers (who are not closely involved with the execution of the study, but who review its findings). A good practice model was developed for the efficient acquisition and application of the technology. This model consists of the following six elements: 1. Establishing and maintaining a DES modelling capability in the organisation. 2. Knowing whether to use DES modelling for this manufacturing system and when. 3. Defining the study's objectives and their means of measurement. 4. Specify responsibilities for supporting the study and implementing its findings. 5. There is no improvement in the effectiveness of DES modelling in using 2D rather than 3D geometric animation. 6. 3D geometric animation can increase the efficiency of a study, if used appropriately. Conclusions were made about the effectiveness of discrete-event simulation, how the above mentioned factors influence its efficiency of delivery and how to implement the good practice model.
5
Cave, Kelly A. "Evaluation of the effectiveness of BMP's for urban stormwater management: single-event simulation." Thesis, Virginia Polytechnic Institute and State University, 1986. http://hdl.handle.net/10919/101316.
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A desk top model has been developed for "user-friendly" application in personal computers to simulate watershed response to a rainfall event in terms of runoff generation and to estimate nonpoint source pollutant loadings associated with the storm event. The algorithms utilize the SCS TR - 55 method for calculating runoff hydrographs for a single storm event. A methodology has been adapted to generate pollutographs which combines the SCS Type II rainfall distribution with the standard pollutant washoff equations. In addition, this model allows for the design, evaluation, and cost effectiveness analysis of various best management practice (BMP) measures as tools to manage stormwater quantity and quality.<br>M.S.
6
Kabane, Sipho. "An evaluation of the effectiveness of a hospital clinical adverse event prevention programme." Thesis, University of Pretoria, 2013. http://hdl.handle.net/2263/43364.
Full textAbstract:
This is a report of a hospital based study that was conducted between January 2008 and December 2010 in the Free State Province in South Africa. The study examined the health system from a patient safety and health care services quality improvement intervention’s perspective. A key element of the research was to study the effects of the implementation of a computerised incident reporting system known as AIMS (Advanced Incident Management System) in a group of Free State hospitals. This primary intervention was implemented in the intervention sites for the first 9 months and was extended to the control sites for the last 27 months.
The secondary interventions of the study were a set health care quality and patient safety culture initiatives, which together with AIMS are collectively known as AMCu (AIMS, Management and Culture interventions). These secondary interventions include the revision of incident management structures and the introduction of measures to entrench a reporting and just culture within the Free State Department of Health. These interventions were implemented in all the 31 hospitals in the Free State.
Aims:
This study had two key aims:
1. To determine whether a set of patient safety culture and health care quality interventions (AMCu) built around a computerised incident reporting system (AIMS) could be successfully implemented in a developing country setting.
2. To develop a hospital patient safety risk reduction model based on the existing quality frameworks and the study results for the Free State Province.<br>Thesis (PhD)--University of Pretoria, 2013.<br>lk2014<br>School of Health Systems and Public Health (SHSPH)<br>PhD<br>Unrestricted
7
Lavarenne, Jean. "Modelling framework for assessing nuclear regulatory effectiveness." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/277145.
Full textAbstract:
This thesis participates to the effort launched after the Fukushima-Daiichi disaster to improve the robustness of national institutions involved in nuclear safety because of the role that the failing nuclear regulator had in the accident. The driving idea is to investigate how engineering techniques used in high-risk industries can be applied to institutions involved in nuclear safety to improve their robustness. The thesis focuses specifically on the Office for Nuclear Regulation (ONR), the British nuclear regulator, and its process for structured inspections. The first part of the thesis demonstrates that the hazard and operability (HAZOP) technique, used in the nuclear industry to identify hazards associated with an activity, can be adapted to qualitatively assess the robustness of organisational processes. The HAZOP method was applied to the ONR inspection process and led to the identification of five significant failures or errors. These are: failure to focus on an area/topic deserving regulatory attention; failure to evaluate an area/topic of interest; failure to identify a non-compliance; failure to identify the underlying issue, its full extent and/or safety significance and failure to adequately share inspection findings. In addition, the study identified the main causal chains leading to each failure. The safeguards of the process, i.e. the mechanisms in place to prevent, detect, resolve and mitigate possible failures, were then analysed to assess the robustness of the inspection process. The principal safeguard found is the superintending inspector who performs reviews of inspection reports and debriefs inspectors after inspections. It was concluded that the inspection process is robust provided recruitment and training excellence. However, given the predominant role of the superintending inspector, the robustness of the process could be improved by increasing the diversity of safeguards. Finally, suggestions for improvement were made such as establishing a formal handover procedure between former and new site inspectors, formalising and generalising the shadowing scheme between inspectors and setting minimum standards for inspection debriefs. These results were shared with ONR, which had reached the same conclusions independently, thus validating the new application for the HAZOP method. The second part of the thesis demonstrates that computational modelling techniques can be used to build digital twins of institutions involved in safety which can then be used to assess their effectiveness. The knowledge learned thanks to the HAZOP study was used in association with computational modelling techniques to build a digital twin of the ONR and its structural inspection process along with a simple model of a nuclear plant. The model was validated using the face-validity and predictive validation processes. They respectively involved an experienced ONR inspector checking the validity of the model’s procedures and decision-making processes and comparing the model’s output for oversight work done to data provided by the ONR. The effectiveness of the ONR was then evaluated using a scenario where a hypothetical, newly discovered phenomenon threatens the integrity of the plant, with ONR inspectors gradually learning and sharing new information about it. Monte-Carlo simulation was used to estimate the cost of regulatory oversight and the probability that the ONR model detects and resolves the issue introduced before it causes an accident. Different arrangements were tested and in particular with a superintending inspector reviewing inspection reports and a formal information sharing process. For this scenario, these two improvements were found to have a similar impact on the success probability. However, the former achieves it for only half the cost.
8
Kamik, Ernur. "Modeling reconnaissance squadron workflow using Discrete Event Simulation (DES) and analyzing several measures of effectiveness." Thesis, Monterey, California. Naval Postgraduate School, 2010. http://hdl.handle.net/10945/5114.
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Approved for public release; distribution is unlimited<br>Reconnaissance missions are not only one of the vital modes of intelligence-gathering methods; they are one of the most important contributors of military intelligence as well. They show the battlefield as it is to the commander. A simplified reconnaissance cycle includes the arrival of reconnaissance requests, planning of reconnaissance flights, flying the mission and exploitation of the films or images, and then dissemination of the intelligence reports. The reconnaissance cycle is modeled for four different scenarios (peace and war as situations, RF-4 and F-16 as configurations). There are two points of view regarding this cycle. The first is the reconnaissance requesters' view: they want to know the estimated time it would take for a request to be answered, based on the resources and other factors, before an actual request was made. The second is the reconnaissance squadron commanders' perspective: they want to respond to as many reconnaissance requests as possible. For that reason, they want to know and revise the ideal numbers of personnel and equipment. For the purpose of answering these questions, satisfying these requests, and having a better understanding about the reconnaissance cycle, Reconnaissance Squadron Workflow is modeled, experimented and analyzed in this thesis. Analysis includes regression models and partition trees. When results are considered, we see that there is no common rule to determine which factors (either decision or noise) are the key determinants for each scenario. But we noticed that noise factors have much more impact on several measures of effectiveness than decision factors in each model. Some of these noise factors could be controllable, including aircraft, camera and pod defect probabilities and their repair times. Therefore, some precautionary measures should be taken to reduce these defect probabilities and repair times. Specifically, in the RF-4 configuration models, pilot filming error is a significant factor, which shows that training of the pilots cannot be ignored. When the F-16 models are considered, we see that data link defect probability is a significant factor too. This suggests that special precautions should be taken to keep this capability working.
9
Purbrick, Giles. "The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25668.
Full textAbstract:
Background: Customer-based brand equity (CBBE) is the differential effect that brand knowledge has on consumers’ response to that brand’s marketing. This research seeks to apply CBBE to action sports sponsorship in a South African context. CBBE was used to investigate the following; • The impact of sponsorship intervention on CBBE<br> • How multiple CBBE objectives can be achieved through sponsorship<br> • The differential effect of sponsorship leveraging activities on CBBE<br> • The influence of interest and involvement in an event on CBBE <br> Results: A quasi experiment, using interrupted time series analysis, found that only brand awareness was raised owing to sponsorship intervention. Sponsors were not very successful at achieving multiple objectives, while some did manage to achieve their primary objective. It was found that the impact of leveraging activities, according to type of brand, had a differential impact on CBBE. Very little association was found between the level of interest and involvement and CBBE. Conclusion: A framework for sponsors to manage CBBE objectives, sponsorship activities and evaluation was presented. New marketing and leveraging techniques are continuously needed to maintain and raise CBBE perceptions. These techniques should leverage interest and involvement in the event to create goodwill and brand loyalty. Copyright<br>Dissertation (MBA)--University of Pretoria, 2010.<br>Gordon Institute of Business Science (GIBS)<br>unrestricted
10
Proctor, Clinton Lee. "Improving operational effectiveness in the job-shop environment through discrete event simulation and innovative process design." Thesis, Massachusetts Institute of Technology, 2018. https://hdl.handle.net/1721.1/122281.
Full textAbstract:
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018, In conjunction with the Leaders for Global Operations Program at MIT<br>Thesis: S.M., Massachusetts Institute of Technology, Department of Mechanical Engineering, 2018, In conjunction with the Leaders for Global Operations Program at MIT<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (page 63).<br>A key value stream for Company X is a manufacturing area dedicated to production of precision electro-mechanical systems, of which they are contracted to service during the complete lifecycle. Currently, the production system is dedicated to the refurbishment of these electro-mechanical systems; it could be characterized as a high-mix low volume production system with a-job-shop layout. The operations team is being pressured to increase both production volumes and the product mix, while maintaining a competitive cost structure in a highly constrained environment, in terms of both space and resources. This thesis proposes two distinct projects to address the challenges faced. First, develop a framework to analyze the value stream, utilizing a discrete event simulation (DES) tool to characterize the production system.<br>The method will validate the DES tool against the current state production system and key performance indicators (KPI's) then conduct what-if analyses and studies based upon anticipated contractual obligations. This effort will identify risks within the value stream related to the transition from current state to future state, while studying the impact of changes in shipment volumes, product mix, direct labor, and capital equipment. This model supported conclusions and recommendations drawn, based upon the results of the DES, to build confidence in the production system and enable the value stream to meet the requirements of the increased volumes and complexity through making informed operational decisions. Second, to improve a key subassembly within the value stream identified as problematic with respect to labor content, cycle time, and ergonomics. A project has been identified to develop a new process to join two components with a tightly controlled radial bond.<br>Currently, the components are bonded, and the bond material must cure for several days. Upon curing, the joint contains excess bond material that must be removed for several reasons. The excess material is removed through a manual cutting process that is physically taxing on operators. After cutting, a cleanup process is initiated where an operator fills the void left from cutting with additional material; this additional bond material needs several additional days to cure. The new process utilizes an inflatable vessel that will apply pressure during the bond process to direct excess material away from the joint, eliminating the need for secondary processing in the joint, favorably impacting labor content, cycle time, and the ergonomics of operators. To speed validation and adoption, this project leveraged the 3D printing capabilities of the manufacturer.<br>Both the testing fixture and test articles were 3D printed in order to accelerate development and reduce risk associated with investment in the development process. Testing of the new process has indicated that the new method produces bonds of acceptable quality with markedly reduced labor content, resulting in a projected annual savings of $950k.<br>by Clinton Lee Proctor.<br>M.B.A.<br>S.M.<br>M.B.A. Massachusetts Institute of Technology, Sloan School of Management<br>S.M. Massachusetts Institute of Technology, Department of Mechanical Engineering
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Kwong, Connie, Marben Mopera, and Jenene Spencer. "Assessing the Effectiveness of the University of Arizona College of Pharmacy's Student-Run Health Screening Events at Reaching Underserved Tucson Populations." The University of Arizona, 2014. http://hdl.handle.net/10150/614212.
Full textAbstract:
Class of 2014 Abstract<br>Specific Aims: To assess the population that attends The College of Pharmacy’s health fairs and determine which fairs best cater to Tucson communities that benefit the most from free health services. Methods: Data collection occurred throughout two semesters, fall of 2012 and spring of 2013. Information was obtained from screening tools administered at health fairs. Access to insurance, whether patients had previously seen a physician for screened condition, and the amount of referrals were gathered for data analysis. Main Results: Significant differences were found between the health fairs in categories, i.e. patients with/without insurance, had/had not previously seen their physician and were/were not referred. Conclusion: Study results can be used to help in the process of scheduling health fairs for subsequent academic years. A criterion should be generated to make decisions for reconsideration and to better allocate the College’s resources.
12
Carrington, Jane M. "The Effectiveness of Electronic Health Record with Standardized Nursing Languages for Communicating Patient Status Related to a Clinical Event." Diss., The University of Arizona, 2008. http://hdl.handle.net/10150/195397.
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The purpose of this research was to explore nurses' perceptions of the effectiveness of nursing documentation of patient status during a clinical event when using electronic documentation with or without embedded standardized languages. The theoretical framework for this study was based on principles of information theory. This study was significant in two very important ways; first, in contrast to prior studies, the perceptions of nurses were focused on the documentation of a clinical event. Second, this study explored the nurses' opinions about the strengths and limitations of using structured languages (specifically, the North American Nursing Diagnosis Association (NANDA), the Nursing Intervention Classification (NIC), and the Nursing Outcomes Classification (NOC)) for telling the patient's story during a clinical event, as well as collecting nurses' suggestions for improving electronic documentation. Semi-structured interviews of 37 nurses were conducted in two acute care hospitals. Both hospitals used electronic documentation, but only one used embedded standardized nursing languages. Half the interviewees were asked questions from the perspective of the nurse documenting a clinical event; half were asked questions from the perspective of a nurse reviewing another nurse's documentation of a clinical event. Recorded interviews were transcribed, and the transcripts analyzed using qualitative content analysis. A panel of judges was used to establish reliability of the coding scheme. The results showed that nurses perceived aspects of three categories (usability, legibility, and communication) as strengths of the documentation system. Nurses perceived aspects of three categories (usability, communication, and workarounds) as limitations of the documentation system. Potential solutions to improve the documentation system were defined related to three categories (usability, communication, and collaboration). Usability was perceived by the nurses as a strength of the electronic documentation with embedded nursing languages. Usability of the electronic documentation system with nursing languages was also perceived as a limitation. Improving language usability was identified as a potential solution to improve the electronic documentation system with embedded nursing languages.
13
Assis, Thiago Rocha de. "Analysis of transistor sizing and folding effectiveness to mitigate soft errors." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2009. http://hdl.handle.net/10183/31135.
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Este trabalho apresenta uma avaliação da eficiência do dimensionamento e particionamento (folding) de transistores para a eliminação ou redução de efeitos de radiação. Durante o trabalho foi construído um modelo de transistor tipo-n MOSFET para a tecnologia 90nm, utilizando modelos preditivos. O transistor 3D modelado foi comparado com o modelo de transistor elétrico PTM level 54 da Arizona State University e os resultados mostraram uma coerência entre os dispositivos. Este transistor modelado foi irradiado por uma série de partículas que caracterizam ambientes terrestres e espaciais. Foi descoberto que a técnica de redimensionamento de transistores tem sua eficiência relacionada ao tipo de partícula do ambiente e não é aplicável em ambientes com partículas com alta energia. Descobriu-se também que aplicando o particionamento de transistores é possível reduzir a amplitude e a duração de erros transientes. A combinação do dimensionamento e o particionamento de transistores pode ser utilizada para a redução de efeitos de radiação incluindo partículas leves e pesadas. Por fim um estudo de caso foi realizado com uma célula de memória estática de 6 transistores utilizando as técnicas mencionadas anteriormente. Os resultados da célula de memória indicaram que a combinação das duas técnicas pode de fato reduzir e até impedir a mudança do estado lógico armazenado na célula.<br>In this work the transistor sizing and folding techniques were evaluated for SET robustness in a 90nm MOSFET technology using a 3D device model. A n-type MOSFET transistor using a 90nm technology predictive profile was modeled and functional behavior compared with PTM level 54 model showing a fit of the device with the PTM. During simulations the modeled device was irradiated in a simulation environment using particles with the profile of sea and space level ions. The radiation effects simulation had indicated that the transistor sizing can be more or less efficient to reduce SET according to the collected charge. It was found that for environments with high energy particle, transistor sizing was not able to reduce soft errors intensity. The use of folding has shown significant reduction of the amplitude and duration of the transient pulse, making this technique very useful to reduce soft errors. For alpha particles and heavy ions the combination of transistor folding and sizing had shown to be an effective combination to enhance the reliability of the circuits. A 6T SRAM cell was modeled to evaluate transistor sizing and folding techniques and the results confirmed the efficiency of folding plus sizing to reduce the effects of radiation.
14
Hagen, Katie S. "Assessing the effectiveness of the Early Aberration Reporting System (EARS) for early event detection of the H1N1 ("SWINE FLU") virus." Thesis, Monterey, California. Naval Postgraduate School, 2010. http://hdl.handle.net/10945/5156.
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Approved for public release; distribution is unlimited<br>The Monterey County Health Department (MCHD) in California uses the Early Aberration Reporting System (EARS) to monitor emergency room and clinic data for biosurveillance, particularly as an alert system for various types of disease outbreaks. The flexibility of the system has proven to be a very useful feature of EARS; however, little research has been conducted to assess its performance. In this thesis, a quantitative analysis based on modifications to EARS' internal logic and algorithms is assessed. Logic is used as a counting tool for potential cases of outbreak, and the Early Event Detection (EED) algorithms are used to determine whether or not an outbreak is about to occur. The EED methods are compared by assessing their ability to detect the presence of a known H1N1 outbreak in Monterey County. This research found the cumulative sum (CUSUM) detection method to be the most reliable in signaling the H1N1 outbreak, across all combinations of logic explored.
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Kurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.
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Product placements are gaining more importance in corporate marketing communication budgets and marketers need to understand the effectiveness of these placements to justify investments into them. Three studies were conducted to study the effectiveness of product placements in movies. Essay one studied the economic worth of product placements on the long term profitability of the firm through an event study. Analysis of 467 placements of movies released during 1968-2007 shows that product placements generate a mean cumulative abnormal return of 0.21% during the (-1, +2) event window. Hierarchical linear modeling of the abnormal returns in cross-sectional analysis indicates that placement duration positively impacts the abnormal returns. Placement blatancy was found to negatively affect placements' worth. We did not find any support for the effect of critical reviews or presence of a star director on the worth of product placements. Crime and comedy genres were found to positively affect abnormal returns of placements. Additional MANCOVA analysis, using different event windows as the dependent variable, suggests that a period of two weeks might be required after a movie's release for the information about placement execution factors to be incorporated by the market in its evaluation of the firm. In essay two we study the effectiveness of product placement from a memory perspective by means of a longitudinal study, using a student subject panel. Subjects were exposed to a full- length movie and recognition was tracked at weekly intervals for a period of four weeks. Results of a dynamic panel analysis using generalized estimating equations indicate that audience recognition for a movie placement significantly diminishes one to two weeks after exposure to the movie. In addition, recognition of placements is enhanced by audiences' attitude toward product placements. Recognition is further affected by placement execution factors. Specifically, we found that audio placements and placements of longer duration positively affect placement recognition. Plot connectivity and character association did not significantly impact recognition over time. Essay three examines the impact of brand-character association on consumer attitude toward the placed brand. A 2x2 within subjects experiment, using a full-length movie as a stimulus, was conducted on a panel of student subjects to assess the interaction effect of character-brand valence on consumer attitude. Results support a significant interaction between character and brand valence. Analyses also indicate that congruency between character and brand valence enhances affective measures toward the placed brand, supporting the congruency theory and Meaning Transfer Model. Additionally, we found that brand familiarity fully mediates the character-valence interaction. Limitations and Implications of the studies were also discussed.
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Montoya, Rodríguez María Isabel. "Contribution to the assessment of shelter-in-place effectiveness as a community protection measure in the event of a toxic gas release." Doctoral thesis, Universitat Politècnica de Catalunya, 2010. http://hdl.handle.net/10803/6485.
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En les darreres dècades el nombre d'accidents ocurreguts en la industria química i durant el transport de mercaderies perilloses ha augmentat substancialment, registrant-se en la seva majoria en zones densament poblades. Els núvols de gasos tòxics solen originar-se en aquests accidents i malgrat que són menys probables que altres tipus d'accidents, poden afectar grans extensions i contaminar zones poblades, provocant greus conseqüències. Això comporta un gran repte per a les autoritats civils, que han d'avaluar i decidir l'àrea que cal evacuar i l'àrea en la que s'ha d'implementar el confinament com a mesura de protecció. L'avaluació de l'efectivitat del confinament comprèn tres etapes fonamentals: el càlcul de la dispersió exterior, el càlcul de la concentració interior en funció de la concentració exterior i l'avaluació dels efectes adversos per a la salut. Aquesta tesi s'enfoca principalment en l'estudi de la segona etapa, la qual és funció de la taxa d'infiltració d'aire en les edificacions.<br/><br/>Inicialment es va realitzar una extensa revisió bibliogràfica sobre les tres etapes, fent èmfasi en la cerca de models pel càlcul de la concentració interior, la taxa d'infiltració y l'hermeticitat de les vivendes. Posteriorment, a través d'una anàlisi de sensibilitat es trobà que la taxa de renovació d'aire té una gran influencia sobre l'efectivitat del confinament i, a més, atès que aquesta varia per cada edificació, el coneixement de la seva distribució en una població és necessari per a una avaluació adequada de l'efectivitat del confinament, ja que suposar-la constant per a totes les edificacions pot comportar sobreestimacions o subestimacions del radi d'evacuació. Per tant, amb la finalitat d'obtenir una aproximació de la distribució de l'hermeticitat, es va aplicar el model desenvolupat pel Lawrence Berkeley National Laboratory (LBNL), que prové de dades de vivendes nord-americanes, a les vivendes catalanes. De tota manera, els resultats obtinguts es trobaven esbiaixats a les zones climàtiques, essent les prediccions per a vivendes ubicades en zones seques més hermètiques que en zones humides. En el cas de Catalunya, on les tècniques constructives no varien significativament d'una zona a una altra i la majoria de vivendes estan construïdes a base de materials pesats, no és d'esperar una diferència tan marcada com la predita pel model del LBNL. Per tant, es va decidir desenvolupar un model per a les vivendes catalanes utilitzant la base de dades de taxes d'infiltració de vivendes unifamiliars del CETE de Lyon, ja que aquestes vivendes tenen més similitud amb les vivendes catalanes que no pas les nord-americanes.<br/><br/>El model desenvolupat, denominat UPC-CETE, permet estimar l'hermeticitat de les vivendes unifamiliars en funció de l'àrea, el número de pisos, l'edat i el tipus d'estructura constructiva: lleugera o pesada. Els valors d'hermeticitat predits amb aquest model foren menors que els obtinguts amb el model del LNBL, tal com s'esperava. Finalment, per tal de validar i millorar el model desenvolupat, es van realitzar mesures de la taxa de renovació d'aire en diverses vivendes de Catalunya i també en habitacions prèviament condicionades per ser utilitzades com a refugi, per tal d'avaluar la reducció guanyada sobre la taxa de renovació de tota la vivenda. Com a mitjana, s'obtingueren reduccions d'un 35% i es trobà que les reduccions més grans tenien lloc en vivendes antigues, amb àrees petites d'una o dues plantes. El model UPC-CETE millorat a partir dels resultats obtinguts en les proves experimentals, s'incorporà a la metodologia per avaluar l'efectivitat del confinament en l'etapa d'estimació de la taxa de renovació d'aire, evitant l'ús d'un valor constant per a totes les vivendes i promovent així l'ús d'una distribució d'aquest paràmetre per secció censal afectada dins la població.<br>During the last decades the number of accidents in chemical industries and during transportation of hazardous substances has significantly increased, with most of them occurring in highly populated areas. One of the possible accidents is a toxic gas cloud, which although less common than other major hazards could affect larger areas reaching populated zones and producing more severe consequences. This implies then, a great challenge to emergency managers who must plan and decide the areas where protection measures should be implemented: shelter in place and/or evacuation. The assessment of the effectiveness of shelter in place is subjected to three main stages: the calculation of the outdoor gas dispersion, the estimation of indoor concentration from outdoor concentration and the evaluation of human vulnerability. This thesis is mainly focused on the study of the second stage which is primarily a function of buildings leakage.<br/><br/>Initially we performed a bibliographic survey with special interest on the models to estimate indoor concentration from outdoor concentration, airtightness of dwellings and ventilation models. Then, through a sensitivity analysis, we found that the air exchange rate has a great influence on the effectiveness of shelter in place. Moreover, since this parameter is different for each building, the knowledge of the distribution of this variable in the affected population would lead to a more accurate assessment of the effectiveness of shelter in place, because if we assume it as a fix value, constant for all buildings, over or underestimations of the evacuation radius may occur. Therefore, with the aim of making an estimation of the airtightness distribution in Catalunya, we applied the model developed by the Lawrence Berkeley National Laboratory (LBNL), a model based on data from North American dwellings, to Catalan dwellings. The results obtained were influenced by climate zones, due to the coefficients of the model, being more airtight the predictions for dwellings located in dry climates than for dwellings in humid zones. In the case of Catalunya, where constructions techniques do not differ significantly from one zone to another and most of the dwellings consist of a heavy structure, a difference such as that predicted by the model of the LBNL is not expected. Consequently, we decided to develop a model for Catalan dwellings using the air leakage database from the CETE de Lyon, since French dwellings are more likely to Catalan dwellings than US dwellings. The model developed, named the UPC-CETE model, predicts the airtightness of single-family dwellings as a function of the floor area, the age, the number of stories and the structure type: light or heavy. The airtihgtness values predicted with this model were smaller than those predicted with the model of the LBNL, as was expected. <br/><br/>Finally, in order to validate and improve the model developed we carried out a series of trials to measure the air exchange rate in some Catalan dwellings. Measurements in sealed rooms were also performed with the aim of assessing the reduction gained on the air exchange rate with regards to the air exchange rate of the whole dwelling. On average, we obtained reductions of 35% and found that larger reductions belonged to old dwellings with small floor areas and 1 or 2 stories. The improved model was incorporated on the methodology to assess shelter in place effectiveness on the stage concerning the estimation of the air exchange rate of the dwellings located on the affected zone; therefore, the assumption of a constant value is avoided. These measurements and the model constitute therefore the first proposal for estimating the airtightness distribution of single-family dwellings that could be used by Catalan authorities for emergency response planning.
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Desai, Vibha CA. "Comparative Effectiveness of Tacrolimus-Based Steroid Sparing versus Steroid Withdrawal Regimens in Patients with Kidney Transplantation: Results from Discrete Event Simulation Modeling." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1416579177.
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Bayne, Kendra S. "Effectiveness of Social Media Marketing: An Experimental Inquiry on College Students’ Awareness of, Interest in, and Intention to Participate in a Campus Recreation Special Event." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/kin_health_theses/2.
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This study examined the effectiveness of social media marketing on college students attending a recreation special event. Facebook and Twitter were assessed via an experimental design. To measure the effectiveness of these applications (through updating statuses) on a college student’s awareness, interest, and intent of attending a special event, three groups were employed (Facebook, Twitter, and Control). A total of 134 participants were recruited via six undergraduate courses and were assigned into three groups based on their social media consumption. Subjects responded to a pre-survey, joined their respective treatment group, and completed a post-survey. Descriptive statistics revealed that awareness increased for those who received Facebook status updates and tweets. The interest level of the treatment groups decreased from the pre to the post-test and the intention of participants to participate increased slightly for the Facebook treatment group, but the intent level of participants in the Twitter and Control groups decreased.
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Zhang, Yuqi. "The burden of diabetes-related foot disease: Estimating the existing burden and the impact of implementing guideline-based care on the future burden." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/232310/1/Yuqi_Zhang_Thesis.pdf.
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This doctoral program of research systematically estimated the global disease burden of diabetes-related foot disease (DFD), investigated factors contributing to the burden, and explored cost-effective ways to reduce the burden. Through four studies, this thesis identified DFD as a comparatively large and growing cause of global and national disease burden, identified several modifiable factors that reduce ulcer healing time in a real-world cohort, and provided novel economic evidence on the cost-effectiveness of implementing guideline-based care in clinical practice to potentially reduce future burdens globally. This research provides important new evidence, and a solid foundation for future research to reduce the burden.
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Liberg, Hilda, and Fanny Lundborg. "Effektivt projektledarskap i eventorganisationer." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18093.
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Att arbeta i projekt har blivit vanligare i dagens organisationer. En bransch där projekt ochprojektledare är ofta förekommande är eventbranschen, eftersom ett evenemang precis som ettprojekt, har ett tydligt start- och slutdatum. För ett framgångsrikt projekt är effektivitet viktigthos projektledaren och uppsatsen behandlar därför effektivt projektledarskap. Effektivitet ärett komplext begrepp och därmed svårt att definiera, vilket även effektivt projektledarskap är.Uppsatsens syfte är därför att få en tydligare bild av vad detta innebär inom eventbranschen.Den belyser även kompetenser och färdigheter som är av betydelse för en effektivprojektledare.Uppsatsen baseras på en kvalitativ undersökning där semistrukturerade intervjuer utgörempirin. Intervjuerna är genomförda med sju respondenter från fem olika eventorganisationersom arbetar i projekt. I den teoretiska referensramen behandlas områdena eventprojekt,projektledarskap, effektivitet samt effektivt projektledarskap för att skapa en teoretisk grund.Teorin tillsammans med empirin bildar en analys där den effektiva projektledarensfärdigheter, en effektiv organisation, ett framgångsrikt projekt, effektiv personalledning samtdefinitionen av effektivitet diskuteras.Resultatet av uppsatsen är att effektivitet är ett sätt att mäta framgång på, där kommunikation,fokus på mål, beslutsamhet och ett situationsanpassat ledarskap är grunderna för effektivprojektledning. Att utnyttja tid och resurser optimalt, fördela ansvar och sätta tydliga rollerbidrar även till effektivitet i ett projekt. Det är viktigt för en projektledare att ha kunskap omatt ett effektivt arbetssätt kan leda till framgångsrika projekt och finns denna kunskapuppkommer troligtvis en strävan om att bli mer effektiv som projektledare.
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Berková, Lucie. "Analýza marketingové komunikace ve společnosti Vitra Koncept s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199559.
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The goal of the diploma thesis "Analysis of the Marketing Communication in Vitra Koncept s.r.o." is an analysis of current situation of marketing communication in the company and a recommendation for its further better effectiveness. In the theoretical part marketing communication tools are defined, measurements methods of their effectiveness are described and modern tools which are currently used are mentioned. The applied part uses the knowledge from the theoretical part for the description of the company. The last part of the diploma thesis is devoted to summarize the attained knowledge and to suggest particular solution for the company's future practice.
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Левина, А. В., та A. V. Levina. "Оценка эффективности слияния и поглощения российских компаний : магистерская диссертация". Master's thesis, б. и, 2019. http://hdl.handle.net/10995/71058.
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На сегодняшний день большое количество компаний сталкиваются с необходимостью реструктуризации собственного бизнеса, по причине подверженности к изменению внешней среды. Проблемой оценки эффективности слияния и поглощения компаний является отсутствие единого подхода к анализу таких сделок. Целью исследования является разработка методики оценки эффективности слияния и поглощения российских компаний. В ходе исследования была изучена научная литература, существующие методики оценки эффективности слияния и поглощения компаний, проанализирован российский опыт слияния и поглощения. Информационная база исследования состоит из публикаций в экономических журналах, монографий, учебников, сайтов, посвященных исследованию оценки эффективности слияния и поглощения компаний. Большинство источников являются зарубежными. База эмпирических данных для модели исследования сформирована самостоятельно путем анализа годовых отчетов нефтегазовых компаний России и данных МосБиржи. В ходе написания магистерской работы была разработана эконометрическая модель, факторами которой является сумма сделки, тип слияния и поглощения, наличие совместных проектов до слияния и доля приобретаемых акций. Данная модель позволяет оценить краткосрочную эффективность слияния и поглощения российских компаний нефтегазового сектора до объявления о сделке. А также был предложен алгоритм, позволяющий высшему звену компаний принять управленческое решение о повышении эффективности слияния и поглощения компании-цели.<br>To date a large number of companies are faced with the need restructuring of own business, because of susceptibility to changes in the external environment. The problem of evaluation of the effectiveness of mergers and acquisitions is the lack of a unified approach to the analysis of such deals. The aim of the research is to develop a methodology for evaluation the effectiveness of mergers and acquisitions of Russian companies. During the research, the scientific literature and existing methods of evaluation the effectiveness of mergers and acquisitions of companies were studied, and the Russian mergers and acquisitions experience was analyzed. The information base of the study consists of publications in economic journals, monographs, textbooks, and websites, devoted to the research of evaluation the effectiveness of mergers and acquisitions. Most of the sources are foreign. The empirical database for the research model was formed independently by analyzing the annual reports of oil and gas companies in Russia and the Moscow Exchange data. During the writing of the master's dissertation, an econometric model was developed, factors that is the amount of the deal, the type of merger and acquisitions, the presence of joint projects before the merger and the proportion of shares to be acquired. This model makes it possible to the short-term evaluation of effectiveness of mergers and acquisitions of Russian oil and gas companies before announcing a deal. In addition, an algorithm was proposed, allowing top management to make a management decision to increase the effectiveness of mergers and acquisitions of target companies.
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Bábíková, Kristýna. "Sponzoring jako prostředek efektivní komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221511.
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This Master´s thesis deals with a sponsor activities of Škoda Auto, a.s., that are used as one of the marketing communication instrument. The main pillar of the intention to make the communication more effective is the proposal for a new strategy of using sponsoring as an instrument that integrates it into the complex communication mix and by means of multiplication maximizes communication effect while pursuing fulfilment of marketing and communication goals of the company.
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Horan, Patrick. "Developing an effectiveness evaluation framework for destination management systems." Thesis, Queen Margaret University, 2010. https://eresearch.qmu.ac.uk/handle/20.500.12289/7324.
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The ever-increasing use of the Web as a channel of distribution within the tourism industry naturally leads to a situation where its effectiveness needs to be examined and justified. While there is a growing realisation of the need to assess the effectiveness of a Destination Management Systems (DMS) based websites, research into this area in the tourism domain has been quite limited and narrow in focus. This situation is further compounded by the fact that currently there is little in the way of appropriate models and techniques in place to manage a DMS based websites effectively and that there is a general lack of consensus when it comes to defining and understanding its standards and concepts. This thesis describes a methodology for the development and evaluation of a comprehensive set of weighted dimensions and criteria for measuring the effectiveness of DMS based websites. Ultimately, from a DMS perspective, website effectiveness depends on how well a website performs with respect to the related business goals. The scope of the research was limited to assessing the impact of DMS effectiveness on the accommodation sector. This research began by employing a Delphi study to generate, validate and prioritise a comprehensive set of dimensions and criteria for measuring the effectiveness of a DMS. The Delphi study successfully identified a total of 12 dimensions and 105 criteria required to assess DMS based websites effectiveness. These components were incorporated into a comprehensive evaluation framework applied specifically to evaluate the effectiveness of a DMS based websites using a diverse range of approaches and perspectives. The evaluation phase of the research took place over an eight month period and concentrated on testing this framework using VisitScotland.com as a test bed. The outcomes from the evaluation phase successfully demonstrated that the framework provides DMS management with a comprehensive method to measure and manage the effectiveness of their Web presence by not only identifying areas of the website and website strategy that needed attention but also by providing advice and suggestions on how to improve these areas.
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Igor, Stamenković. "Мулти-стејкхолдерски приступ ефективности организације догађаја као фактор успешности дестинацијског туристичког производа". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2014. https://www.cris.uns.ac.rs/record.jsf?recordId=86611&source=NDLTD&language=en.
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На глобалном, то јест, планетарном нивоу догађаји уопште (фестивали, конгреси, конференције и слично), а посебно они са јаком културном компонентом (као што су: музички фестивали, филмски, фолклорни фестивали, разне манифестације или аниматорски програми и тако даље), значајно се бројчано повећавају. Поред тога што унапређују локални понос у култури, стварају јак идентитет и имиџ локалне заједнице, то јест брендирају дестинацију, ови догађаји могу такође промовисати аутохтоне националне мањине, и оставити бројне позитивне или негативне, економске, друштвене, еколошке, политичке и друге ефекте и последице на дестинацију. Догађаји, то јест фестивали су добар повод да се гостима покажу нови народи и њихови обичаји, култура, веровања, начин живота, а од боравка на дестинацији осети се и допринос локалној економији, друштвеном и мултикултурном животу. Без обзира, какав догађај или фестивал био он представља нови талас алтернативног туризма који доприноси одрживом развоју и побољшава опднос између домаћина и госта а исто тако унапређује дестинацијски туристички производ. Током боравка на фестивалу туриста ће конзумирати и остале производе и услуге и мултиплицираће ефекте свог останка на дестинацији. Свакако тај се процес не може остварити без добре координације стејкхолдера и њихове добре међусобне умрежености и сарадње.<br>Na globalnom, to jest, planetarnom nivou događaji uopšte (festivali, kongresi, konferencije i slično), a posebno oni sa jakom kulturnom komponentom (kao što su: muzički festivali, filmski, folklorni festivali, razne manifestacije ili animatorski programi i tako dalje), značajno se brojčano povećavaju. Pored toga što unapređuju lokalni ponos u kulturi, stvaraju jak identitet i imidž lokalne zajednice, to jest brendiraju destinaciju, ovi događaji mogu takođe promovisati autohtone nacionalne manjine, i ostaviti brojne pozitivne ili negativne, ekonomske, društvene, ekološke, političke i druge efekte i posledice na destinaciju. Događaji, to jest festivali su dobar povod da se gostima pokažu novi narodi i njihovi običaji, kultura, verovanja, način života, a od boravka na destinaciji oseti se i doprinos lokalnoj ekonomiji, društvenom i multikulturnom životu. Bez obzira, kakav događaj ili festival bio on predstavlja novi talas alternativnog turizma koji doprinosi održivom razvoju i poboljšava opdnos između domaćina i gosta a isto tako unapređuje destinacijski turistički proizvod. Tokom boravka na festivalu turista će konzumirati i ostale proizvode i usluge i multipliciraće efekte svog ostanka na destinaciji. Svakako taj se proces ne može ostvariti bez dobre koordinacije stejkholdera i njihove dobre međusobne umreženosti i saradnje.<br>On a global planetary scale events in general (festivals, congresses, conferences etc.), particularly those with a strong cultural component (such are: music festivals, film festivals, folklore festivals, other events and animation programs etc.) are substantially increasing in numbers. In addition to enhancing local pride in culture, they produce strong identity and image of local coummunity (they are branding the destination) these events could also expose indigenous national minorities to the increasing number of international visitors. Also, they could make many either positive or negative, economic, social, ecological, political or any other effect and consequences for/to destination. Events, namely festivals are a good occasion to show guests the new nations and their customs, culture, beliefs and lifestyles. From the stay of the tourists the resort could feel the contribution to the local economy, social life, multi-cultural life etc. Regardless, how big an event or festival is, it should and would represent a new wave of alternative tourism that contributes to sustainable development and improving the relationship between the host and the guest and also promote destination’s tourism product. During ones stay at the festival, tourists will consume other products and services, and multiply effects of their stay at the destination. Certainly this process can not be achieved without good coordination of stakeholders and their good inter-networking and cooperation.
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Zakrasek, Mary Margaret. "The effectiveness of NEWSGAME as an educational tool in the teaching of current events." Diss., The University of Arizona, 1989. http://hdl.handle.net/10150/184869.
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The purpose of this study was to determine if an educational tool such as NEWSGAME affects students' learning about current events. To determine the effectiveness of this game, an end-of-year post-test was given to the following groups: (1) students that played NEWSGAME regularly; (2) students that played NEWSGAME occasionally; (3) students that never played NEWSGAME. In addition, demographic data such as age and sex was analyzed to determine if differences in knowledge of various current event categories existed among these groups. A survey measuring students' opinion of NEWSGAME was also collected. This study involved the participation of 350 students in 11 social studies classrooms. Of the total sample, there were 183 males and 157 females. Ten cases were not identified. The students ranged in age from 11 to 19 with the majority being 12-15 year-olds. Instrumentation consisted of a Current Events Questionnaire composed of 81 questions covering 14 areas of international, national and state issues. These consisted of multiple choice and fill-in-the-blank statements. The data analysis indicated that students who played NEWSGAME regularly scored higher than those who played occasionally. Those who played NEWSGAME occasionally scored higher than those who never played NEWSGAME. Males were found to score higher than females whether NEWSGAME was played regularly or in the occasional/none category. Students over the age of 14 who played regularly scored higher than students under the age of 14. An unusual finding was that students under the age of 14 who played occasionally or not at all scored better than students over age 14 who played occasionally or not at all. Overall, it can be concluded that the NEWSGAME experience was most beneficial for males who were older than 14 who played the game regularly. In response to the question whether students liked or disliked NEWSGAME, 91% indicated they liked this educational tool.
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Vasco, José João Saraiva. "Teste de eficiência semiforte do PSI20 no período 2008-2010." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/3473.
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Mestrado em Finanças<br>Neste estudo vai ser aprofundado o tema da eficiência dos mercados financeiros, testando essa eficiência na sua forma semiforte. Analisou-se, então, qual a eficácia da divulgação de factos relevantes por parte das empresas emitentes de acções cotadas admitidas à negociação no índice PSI20. Assim sendo, tentou-se determinar se a sua divulgação contém informação útil para o mercado, descobrir de que forma esta é incorporada no preço das acções e testar se há evidência empírica para concluir que há a possibilidade de alguém ter obtido rendibilidades consideradas anormais em torno do dia da divulgação dos factos relevantes escolhidos para o estudo. Para esse efeito, utilizou-se a metodologia clássica de estudos de acontecimentos (event studies). Através dela, foi testada a hipótese da eficiência semiforte do índice principal do mercado de acções português. Quanto à estrutura, começou-se por contextualizar este trabalho no tempo, apresentando um olhar sobre a conjuntura económica no período que escolhi para a análise (2008¬2010) e no período que o antecedeu. Após enquadrar a situação económica do mundo e feitos os alertas para uma fiscalização mais apertada nos mercados, apresenta-se o contexto legal do mercado português, encabeçado pela CMVM, no qual se fornecem dados sobre o dever de divulgação dos factos relevantes pelas sociedades cotadas. De seguida, foi feita uma revisão da literatura sobre o tema, procurando fazer a ponte entre os vários autores históricos que no século anterior se destacaram na análise da teoria da eficiência do mercado, mais especificamente no estudo de eventos, e os que estudaram e evoluíram o conceito já no século XXI. Quanto ao capítulo 4, dividiu-se em dois temas que podem enviesar a análise dos eventos: a análise técnica, utilizada pelos traders para negociar nos mercados financeiros, e as finanças comportamentais. Depois fez-se um breve resumo do mercado português e da constituição do PSI20. No capítulo 6, foi descrita a metodologia adoptada para o estudo, bem como a recolha dos dados. Assim, calculou-se a rendibilidade anormal (AR) que é a diferença entre a rendibilidade efectiva e a rendibilidade esperada. Os parâmetros desta última foram calculados pelo método dos mínimos quadrados (OLS). Depois calcularam-se a rendibilidade anormal média (AAR) e a rendibilidade anormal média acumulada (CAAR). Foi através destas que foram efectuados os testes à normalidade das rendibilidades para concluirmos se houve realmente evidência empírica que indicie a existência de rendibilidade anormal. Após essa descrição apresentam-se então, através dos testes descritos no capítulo anterior, os resultados empíricos. Foram igualmente apresentados os resultados dos testes efectuados por classificação dos eventos, divididos entre "Boas" e "Más" notícias, segundo as suas rendibilidades reais no dia 0. No capítulo final, foram tiradas conclusões sobre o trabalho efectuado e os resultados que este providenciou. As conclusões demonstram que o mercado português não é eficiente na sua forma semiforte.<br>This study discusses the subject of efficiency of financial markets, testing the efficiency in its semi-strong form. Then, we analyzed how effective is the disclosure of relevant facts reported by companies that belong to index PSI20. Therefore, we attempted to determine whether disclosure contains information useful to the market, find out how that is incorporated into the share price and test whether there is empirical evidence to conclude the possibility of someone have obtained abnormal returns around the day of relevant fact's disclosure chosen for the investigation. To test we used the classic methodology of event studies. Through that, we tested the hypothesis of semi-strong efficiency of main index Portuguese stock market. At the first chapter, we began to contextualize this work in time, presenting a look at the economic situation in the period chosen for analysis (from 1st January 2008 to 31th December 2010) and the period that preceded it. After framing world's economic situation and made the alerts for a stricter monitoring the markets, it presents the legal context of the Portuguese market, spearheaded by CMVM, where we provide data about the duty of disclosure relevant facts by listed companies at PSI20. Next, we performed a literature review about the market informational efficiency's theory, trying to bridge the gap between several historical scholars in the previous century who studied the subject of market efficiency, more specifically in the event studies, and those who have studied and developed the concept already at the 21th century. At chapter 4, we divide it into two issues that may skew the analysis of events: the technical analysis, used by traders at financial markets, and behavioral finance. Then, we did a brief summary of Portuguese market and the formation of PSI20. At chapter 6, we described the methodology adopted for the study and data collection. Thus, we calculated the abnormal return (AR) which is the subtraction between the actual return and expected return. About expected return, the parameters we calculated by the method of least squares (OLS). Then, we calculated the average abnormal return (AAR) and cumulative average abnormal return (CAAR). It was through AAR and CAAR that we formulated the hypothesis of normality of returns in order to conclude if there was empirical evidence that indicates the existence of abnormal returns. After that description is then presented the empirical results of the tests described in the previous chapter. We also presented results of tests according to the categorization of announcement, "Good news" and "Bad news", based on the day 0's rate of return. The final chapter reveals the conclusions and the results provided. The findings show us that the Portuguese market is not efficient in its semi-strong form.
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Grove, Angela. "Effectiveness of Early Interventions for Children and Adolescents Exposed to Potentially Traumatic Events." UNF Digital Commons, 2013. http://digitalcommons.unf.edu/etd/442.
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The purpose of this analysis was to present a systematic review of the effectiveness of child and adolescent PTSD early intervention programs implemented within 3 months following a potentially traumatic event (PTE). The mean weighted effect sizes of the early interventions were calculated, and study variables were encoded for potential moderator variables. A statistically significant mean weighted effect size of -.26 was calculated at final follow up measures, indicating that children receiving early interventions reported lower scores on PTSD outcome measures. The individual studies’ effect sizes at follow-up showed mixed results, thus CBT-based interventions were used as a moderator variable which showed to be a significant moderator in the effectiveness of early interventions. Early interventions programs also seemed to be effective in reducing anxiety outcomes measures, but not depression. Study implications and directions for future research are presented, explaining the need for more long-term follow-up, more early interventions for different types of trauma, and more research in general so that additional potential moderator variables can be identified, allowing experts and researchers valuable information needed to develop effective early interventions following potentially traumatic events.
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Lin, Kuan-Wen. "The development of an evaluation framework for determining the productivity and effectiveness of Internet Room Diagramming Solutions." Thesis, Queen Margaret University, 2014. https://eresearch.qmu.ac.uk/handle/20.500.12289/7312.
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Internet Room Diagramming Solutions (RDS) has been regarded as not only one of the most innovative Information and Communication Technologies (ICT) marketing media for raising the profiles of hotel and convention centre properties, but also as a practical tool to try out and to communicate planners’ ideas on meeting and event designs. However, there is little research specific to RDS in the hospitality management and the event management research fields. In the first phase of this research, a three-round modified Delphi technique was employed with an expert panel to generate, validate and prioritise a comprehensive set of dimensions and criteria for measuring the productivity and effectiveness of a leading RDS in the marketplace, and a hierarchical structure of these dimensions and criteria is presented. Analytic Hierarchy Process (AHP) was used in the third round to generate relative priorities and to give weightings of these dimensions and criteria. In the phase two of this research, an AHP survey was conducted with the venue operators in the U.S. chain hotel systems for revalidation of the priorities and weightings of the dimensions/criteria which had been previously identified by the Delphi Panel experts. The client base of the leading RDS provider, MeetingMatrix, was used to conduct this survey. Forty-eight effective responses from the survey results have successfully revalidated some of the relative priorities in comparison with the Delphi results. Consistency exists in the priorities of criteria in Impact on Business Partner Relationships, Impact on Customer Satisfaction and Organisational Context. The criteria identified in this research could be adopted in order to conduct further research concerning performance measurements such as the ICT Balanced Scorecard for strategic management. The research methodology and approaches used could also be applied to performance measurements for general innovative ICT applications such as social media.
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Erdogan, Sevtap. "Development of a Tool to Measure the Effectiveness of Kaizen Events within the Wood Products Industry." Thesis, Virginia Tech, 2015. http://hdl.handle.net/10919/56610.
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Kaizen implementation and other continuous improvement practices can be used by companies to lower manufacturing costs and increase product value. Kaizen activities are one way that wood products companies can increase their competitiveness. Being able to measure the effectiveness of Kaizen events is important to factors that contribute to Kaizen effectiveness as well as identifying the success of Kaizen implementation. However, little research has focused on the implementation of Kaizen and other continuous improvement methods within the wood products industry or on the perceptions of employees within this industry regarding either the motivators for, barriers to, and effectiveness of perceptions of Kaizen, or the drivers affecting Kaizen implementation. The goal of this research is to develop a tool to measure the effectiveness of Kaizen and to apply this tool to companies within the wood products industry.
To accomplish this research goal, a case study approach was used in examining how two U.S. wood products companies implemented Kaizen and other continuous improvement initiatives and how employees at these companies viewed such implementation. As part of this case study, interviews were conducted with staff in each company and surveys were administered to production and non-production employees at each company. A tool was developed to measure the perceived effectiveness of Kaizen events, and this tool was tested using the survey data were collected from each company.
The results from these analyses show statistically significant differences in how production employees across companies viewed the following: motivators related to cost and quality outcomes, as well as the success of other companies, as motivators for Kaizen; and barriers related to middle management, time, money, technology, and poor past experiences. Poor past experience with Kaizen were also viewed significantly differently by production and non-production employees in one of the companies studied. The results also show that perceptions of productivity improvements were the most significant predictor of the perceived effectiveness of Kaizen implementation. These results and the development of a tool to measure Kaizen will help guide and improve future Kaizen and other continuous improvement efforts within the wood products industry and provide insights for future research.<br>Master of Science
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Kamis, Kristina. "Powerful or Playful?: An Investigation of the Effectiveness of Walk a Mile in Their Shoes Events." Kent State University Honors College / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1461240861.
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Cantrell, Kristen F. "An exploratory examination of the effectiveness of explanatory style for positive versus negative events in group cognitive behavioral treatment." Laramie, Wyo. : University of Wyoming, 2006. http://proquest.umi.com/pqdweb?did=1221722901&sid=3&Fmt=2&clientId=18949&RQT=309&VName=PQD.
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Aung, Theingi. "The role of omega-3 fatty acids and aspirin in the prevention of cardiovascular disease in diabetes and biochemical effectiveness of omega-3 fatty acids and aspirin in the ASCEND trial." Thesis, Queen Mary, University of London, 2018. http://qmro.qmul.ac.uk/xmlui/handle/123456789/36213.
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Background: The role of aspirin (100 mg daily) and omega-3 fatty acids (FA) (1 g daily) for primary prevention of cardiovascular disease in diabetes is being investigated in the 2x2 factorial design ASCEND trial. To support the interpretation of the trial's efficacy findings, it is important to compare self-reported compliance by participants with measures of the biochemical effects of each intervention. The previous data on the effect of supplementation with omega-3 FA on coronary heart disease is uncertain. Methods: The ASCEND trial randomly allocated 15480 people with diabetes (94% type 2 DM) who do not already have diagnosed occlusive arterial disease to receive aspirin or placebo and to omega-3 FA or placebo. Blood and urine samples were collected by mail at baseline and after 3 years follow-up. The effectiveness of aspirin to suppress urinary thromboxane B2 (UTxB2), a marker of platelet activity, and, of omega-3 FA supplements to increase red cell membrane omega-3 index were assessed. A systematic review of previous trials of omega-3 FA was conducted to summarize the prior evidence for the effects of omega-3 FA supplements on major vascular events (MVEs). Results: Aspirin reduced UTxB2 levels by 67% (63-70%) (p < 0.0001) compared with placebo, from 3453 pg/mg (95% CI 3061-3895) at baseline to 1190 pg/mg (1100-1287) on those allocated to aspirin during the trial. During follow-up, the omega-3 index increased by 33% (95% CI 26%-39%) in those allocated omega-3 FA compared to placebo (p < 0.0001). The meta-analysis of previous studies of omega-3 FA showed no effect on MVEs (HR 0.97; [0.93-1.01]) overall or in any pre-specified sub-groups. Conclusions: Low dose aspirin and omega-3 FA are biochemically effective at reducing UTxB2 and increasing the omega-3 index, respectively. Previous trials show that supplementation with omega-3 FA had no significant effect on MVEs. The results of the ASCEND trial, assessing the effects of both aspirin and omega-3 FA on MVEs, will be available in 2018.
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Russell, Erin Leigh. "Antiplatelet agents in the secondary prevention of vascular events in adults undergoing percutaneous coronary intervention: Cost-effectiveness, budget impact and research priorities." Thesis, University of Ottawa (Canada), 2011. http://hdl.handle.net/10393/28945.
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This thesis was undertaken to investigate the cost-effectiveness of various antiplatelet regimens used in the secondary prevention of vascular events in adults undergoing percutaneous coronary intervention (PCI). Analyses include the first economic evaluation to evaluate three antiplatelet regimens (clopidogrel + ASA, ticlopidine + ASA, and ASA alone) for the PCI indication from the perspective of the Canadian provincial/territorial healthcare payer, budget impact analyses investigating potential consequences of changing prescribing patterns, and a value of information analysis indicating future research priorities. Results demonstrate that, for a population of patients undergoing PCI at age 60, one year of antiplatelet therapy with ticlopidine + ASA, followed by lifetime ASA therapy, dominates clopidogrel + ASA therapy due to lower costs and better health outcomes (ICER = $523.44 vs. ASA alone). The clinical effectiveness of ticlopidine is proven to be the most uncertain variable in the model, and further clinical research is recommended.
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Levy, Adrian R. "Effectiveness and utilization of ß-blocker therapy for secondary prevention of ischemic cardiac events and death among elderly survivors of myocardial infarction." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0022/NQ50207.pdf.
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Levy, Adrian R. 1962. "Effectiveness and utilization of b-blocker therapy for secondary prevention of ischemic cardiac events and death among elderly survivors of myocardial infarction." Thesis, McGill University, 1998. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=35466.
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Numerous placebo-controlled randomized clinical trials have shown that long-term secondary prophylaxis with beta-blockers can reduce the risk of death following myocardial infarction (MI). Despite consensus guidelines advocating their use, studies from many countries have shown that beta-blockers are underutilized among MI survivors, with advancing age and increasing comorbidity being associated with lower utilization. This thesis includes three studies relating to key issues regarding the effectiveness and utilization of beta-blocker after hospital discharge among elderly survivors of MI in Quebec between 1990 and 1993. The first study presents information on the validity on the diagnosis of MI and other medical conditions recorded on the Quebec hospital discharge database. An analysis of 234 medical charts of MI survivors over the age of 65 years from six Montreal hospitals revealed that, if a diagnosis of MI was made by the discharging physician, the diagnosis was reliably transmitted to the discharge database. However, comorbid medical conditions were undercoded. If comorbidity is of specific interest, hospital discharge data are probably not adequate for the purpose. If these conditions are being considered as confounding variables, undercoding does not alter the interpretation regarding the risk of rehospitalization after discharge. In the second study, the effectiveness of beta-blockers in reducing rehospitalization for ischemic cardiac events and all-cause mortality in the year after MI was estimated in a cohort of 14,547 elderly Quebecers. Due to concerns about residual confounding between users and non-users of beta-blockers, the main analysis included only subjects dispensed a beta-blocker and compared the risks during periods of use with the risks during periods of non-use using time-dependent exposures. It was found that use of beta-blockers was associated with reductions in rehospitalization and death greater than those observed in most randomized c<br>These studies offer further confirmation of the effectiveness of beta-blockers for secondary prevention in MI, underline the low rates of utilization in Quebec between 1990 and 1993, and identify groups of physicians which could be targeted by an educational program designed to increase the utilization of beta-blockers among MI survivors.
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Karlsson, Artur, and Teodor Mihail Costica. "Communication and Team Resilience: The process of bouncing back by using connectivity : The bridge between team resilience and connectivity during disruptive events." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53105.
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Background: Modern teams are faced with constant challenges regardless the field. Therefore, they require resilience to be able to bounce back from adversities. Even though literature is extensive regarding this subject, a component of resilience, connectivity, hasn’t been studied deeply. Connectivity relies on openness and generativity and has a great impact on team resilience thus exposing a worth pursuing research opportunity. Purpose: This paper focuses on exploring how connectivity as a component of communication aids team resilience building. Further knowledge is advanced regarding connectivity’s impact on team resilience by targeting what specific actions within connectivity promote team resilience. Method: This paper employs qualitative methods by using the output of 12 semi-structured interviews done within the IT sector. By constantly encountering challenges, IT represents the best methodological choice to study resilience in a team context. Data collected focuses on understanding specific actions that promote resilience and their sequence. Conclusion: The obtained results present seven strategical steps which expose one procedure that helps teams with building resilience by using connectivity as a component of communication.
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Babico, Mary, and Emily Lundeen. "Evaluating Student Pharmacists’ Comfort Level and Effectiveness in Referring Tobacco Users to a Quit Line During Health Screening Events: A Pilot Study at One University." The University of Arizona, 2012. http://hdl.handle.net/10150/623584.
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Class of 2012 Abstract<br>Specific Aims: To assess the number of patients referred to ASHLine during the health screenings performed by University of Arizona College of Pharmacy students; and to identify the comfort level of students who asked patients about their smoking status.
Methods: An anonymous questionnaire was sent via electronic mail to evaluate students’ comfort levels in implementing a smoking cessation referral program and subject demographics. Chart reviews quantified the number of patients referred to a smoking cessation program.
Main Results: A total of 1,147 patients were screened for smoking cessation, 85 of which said they still smoked. Of the 85 who smoked, only 2 (0.17%) were referred to ASHLine. There was no significant increase in the comfort level of students (based on three domains) who participated in a smoking cessation training program or students in different years of their professional education. It was found that more students were comfortable with completing the required smoking cessation paperwork if they attended three or more health fairs (P=0.014).
Conclusions: The comfort level of students with smoking cessation education is independent of the number of patients referred to a local smoking cessation program.
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Babico, Mary, Emily Lundeen, and Jenene Spencer. "Evaluating Student Pharmacists’ Comfort Level and Effectiveness in Referring Tobacco Users to a Quit Line During Health Screening Events: A Pilot Study at One University." The University of Arizona, 2012. http://hdl.handle.net/10150/614432.
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Class of 2012 Abstract<br>Specific Aims: To assess the number of patients referred to ASHLine during the health screenings performed by University of Arizona College of Pharmacy students; and to identify the comfort level of students who asked patients about their smoking status.
Methods: An anonymous questionnaire was sent via electronic mail to evaluate students’ comfort levels in implementing a smoking cessation referral program and subject demographics. Chart reviews quantified the number of patients referred to a smoking cessation program.
Main Results: A total of 1,147 patients were screened for smoking cessation, 85 of which said they still smoked. Of the 85 who smoked, only 2 (0.17%) were referred to ASHLine. There was no significant increase in the comfort level of students (based on three domains) who participated in a smoking cessation training program or students in different years of their professional education. It was found that more students were comfortable with completing the required smoking cessation paperwork if they attended three or more health fairs (P=0.014).
Conclusions: The comfort level of students with smoking cessation education is independent of the number of patients referred to a local smoking cessation program.
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An, Xuebei. "Investigating the Validity of Observational Study Based on Electronic Medical Records and the Effectiveness of Perioperative Beta-Adrenoceptor Therapy to Reduce Postoperative Cardiac Events in Patients Undergoing Major Non-Cardiac Surgery." Case Western Reserve University School of Graduate Studies / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=case1338996142.
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Kubeš, Tomáš. "Posouzení technických, ekonomických a personálních aspektů e-vzdělávání v LS SAP v ČSOB." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9158.
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This book focuses on an evaluation of technical, economical, and personal aspects of e-learning deployment in a theoretical plane and in the specific environment of the bank ČSOB, a. s. The thesis begins by an introduction of the term e-learning and a brief description of main properties and characteristics of this new trend in a field of not only corporate education. Special attention is devoted to an assessment of business benefits and cots of education; every aspect is analyzed and compared both for the classical brick and mortar classroom instructor led education and for the e-learning. The thesis introduces two mathematical models for assessing an effectiveness of e-learning deployment. Theoretical concepts are applied to data from a real course which was run in one of the main Czech banks ČSOB, a. s. Last part briefly examines the concepts and benefits of SCORM standard package and its support in the SAP LS 600 system.
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chaing, yilong, and 蔣宜龍. "The Study of Effectiveness on Corporate Sponsored Sport Event." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/37299075145071461245.
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碩士<br>國立體育學院<br>體育研究所<br>87<br>The purpose of this study was to understand the spectators'' awareness and attitude of sport event sponsor. The effect of spectators'' sport habit and product usage on their awareness and attitude of the event sponsors was also examined. The spectators of the" 1998 China-Motor International Gymnastic Cup" were used as the subjects of this study. A self-developed questionnaires was randomly distributed the spectators. The valid returned were 61%. The data was analysed by descriptive statistics, chi-square test, t-test and ANOVA. The result of this study were presented as follows:
1.The spectator''s could effectively identify the event between sponsor and non-sponsor.
2.The spectator''s sport habit had no effect on the identification of sport event sponsor.
3.The spectator''s product usage had no effect on the identification of sport event title-sponsor.
4.The spectator had positive attitude on the sport event sponsor.
5.The spectator''s sport habit had no effect on the attitude toward sport event sponsor.
6.The spectator''s product usage had effect on the attitude toward sport event sponsor.
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邱翊傑. "The Influence of Sponsor-Event Fit on Sport Sponsorship Effectiveness." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/49490314584473417732.
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碩士<br>佛光大學<br>管理學系<br>98<br>Sport sponsorship is becoming to be an important means for marketing. There are evident that marketers create positive consumer attitudes and corporate image by sponsoring top-notch sport events. However, the effectiveness of sponsorship is affected by many factors such as sponsor-event fit, brand salience, brand equity et al.
Speed & Thompson (2000) proposed the perception of fit between sponsor and event in term of a single construct, consumer liking for the sponsor’s advertising, brand and logo with interested that chose/purchased the sponsor products. Sponsor-event fit could be separate by functional and image similarity (Gwinner, 1997).Using current sponsorship literature this article is to study the construct of sponsor-event fit which is proposed to be influenced by product-event attribute similarity, and product usefulness for spectator, and status of level. This Study used a 2×2×2 experiment design. The participants were instructed to read a sport event poster which was sponsored by a simulated brand, and then their brand awareness and effectiveness were evaluated.
The finding is that product-event attributes similarity affects consumer’s the attitude toward sponsor, brand recognition and the sponsor-event fit. The product usefulness for spectator affected the recognition, but not in the attitude toward sponsor. Finally, the status of level doesn’t affect. The marketing implication for a company to plan the annual sponsorship program need to think about the product-event attribute similarity. The sponsor’s product should be useful to spectators. If the product-event attribute and the product usefulness for spectator both are not related of sport event, the sponsorship effectiveness was decreases. It is suggested that if the company want to increase the level of attitude and image, it need to find out sport event which related of product. The further research directions were provided.
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Tseng, Ya-Min, and 曾雅敏. "Media Effectiveness of Business Event Marketing : A Case Study on Metro Street Dance Contest." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/x3w4cg.
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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>103<br>Street dance has become the most popular activity for Taiwanese teenagers in recent years. Influenced by the trend of pop culture shock, street dance turns into the new social style for Taiwanese teenagers, therefore, the population of street dance teen increase gradually and it also become one of the favorite recreational sports for teens. “Metro Street Dance Competition” has become the benchmark of large-scale street dance activity in Taiwan and with its promotion which let Taipei metro, Taipei city and the people live in Taipei become non-separable. It also enhances the image of Taipei city and Taipei metro and lets the street dance participants pay attention to the event marketing of fitness competition in Taipei. Methods used in the study are content analysis and in-depth interview. The information is collected from China Times, United Daily News, Liberty Times, and Apple Daily to do the content analysis.The result shows that there are no differences to the month of publication, the size of decoration or placement, reporting regimes or subjects, activities, with or without endorsement, and the attractiveness of spokesperson for the four newspapers. However, there are significant differences to the times of advertisement, the space, the reporting purpose, the tone of reporting, the evaluation, and the factors of event marketing. The result shows that to establish clear, meaningful theme and goal would also increase the willingness for participants to join the activity and it can also by star endorsement to attract more media, by those ways to promote the activity and local culture.
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Saing, Sopany. "Modelling the cost-effectiveness of strategies to treat end-stage heart failure using discrete event simulation." Thesis, 2021. http://hdl.handle.net/10453/160662.
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University of Technology Sydney. Faculty of Business.<br>The cost of providing healthcare is increasing due to an ageing population and new technologies, hence the assessments of value for money are becoming more important. Health Technology Assessment (HTA) is an approach to estimate the cost-effectiveness of treatment strategies to assist in decision-making. However, resource constraints are not usually explicitly considered in HTA. For example, if a patient requires a new drug, it is assumed that that resource is available immediately, without delay to the patient. Queues and waiting lists are commonplace in health care; for instance, patients in an emergency department waiting room or the waiting list for elective surgery. Not incorporating queuing theory into HTA is likely to be an issue if the consequences of delayed treatment significantly affect a patient’s morbidity and mortality.
A case-study in end-stage heart failure is utilised to explore the restrictions faced by patients as they enter the heart transplant (HTx) waiting list due to the shortage of donor organs. Unique to organ donation is the matching process, whereby patients are matched to a donor heart based on blood type and weight rather than a simple first-come first-served basis. Additionally, artificial implantable devices, such as a left ventricular assist device, can buy patients more time on the waiting list or allow patients to become eligible for a HTx when used as a bridge to candidacy.
This thesis explicitly considers a resource constrained HTA by applying queuing theory using discrete event simulation (DES). A dynamic simulation modelling method, DES models queues representing the competition between patients for resources. This study used real world data from an Australian transplanting hospital to inform the modelling. The results of a DES model with and without queuing are compared with a traditional cohort Markov model to explore the impact of the modelling methods on decision-making.
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Wu, Zih-Ying, and 吳姿瑩. "A study between Athlete Endorsers and Sporting Event Types – The relationship of spokesperson types and advertising effectiveness." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5g4fw6.
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碩士<br>國立勤益科技大學<br>專案管理研究所<br>105<br>With the increasing competing markets, consumers are given more options because of the development of mass media and technology. This study provides the results of questionnaire survey for the relationship between celebrity endorser source effects and effectiveness in advertising. Therefore, the relationship of spokesperson types and advertisement effectiveness is an important issue proposed by companies to increase consumption.Under this premise, this research takes “The Summer Universiade” as the example for studying how advertising endorsers influence the purchase intention. The purpose of this study was to investigate college students as the research object.
The experiment is designed to include four sets of interview investigations. We use spokesperson types and involvement level as independent variables while endorser celebrity and advertising effectiveness are used as dependent variable, examining how independent variables affect dependent variable, and therefore have 4 groups of experimental unit (2*2). Totally 125 questionnaires were distributed, and analyzed data by SPSS21.0. The results indicate that both spokesperson types and involvement levels related to endorser’s credibility, and have a significant impact on consumer’s purchase intention. In addition, athlete endorsers' physical performance and event types related to significantly affect the effectiveness of advertising.
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Wu, Shang-ping, and 吳商平. "A Study of the Effectiveness of Brand Awareness, Types of Sponsorship, and Sponsor-Event Fit on Sport Marketing." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/23269208466912393889.
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碩士<br>東吳大學<br>企業管理學系<br>98<br>Sport business vividly grows recently which makes domestic enterprises conscious about the importance of sport marketing. Its goal undoubtedly is to transform consumers’ passion to the sponsor and hopefully it would promote sponsor’s image, reinforce consumers’ intention of purchase and most importantly, gain benefit. This article will start from the consumer’s viewpoint and discuss how brand awareness, sponsor- event fit and types of sponsorship have effects on the consumers’ preference about sport marketing. Through a choice-based conjoint analysis, the results show that there are significant influences in consumers’ preference by all three factors mentioned above. Consumers prefer high fitness, sport game, and events sponsored by high awareness enterprise. With regard to gender, male reveals higher preference toward sport game sponsorship than female. Regarding of the involvement level of sport, high sport involvement consumers show more preferences toward sport game sponsorship than the low sport involvement consumers.
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CHANG, CHUN-MIN, and 張俊敏. "A Study on Crisis Communication and Media Effectiveness of the R.O.C Army — The Case of the 2015 Apache Event." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/y8by9u.
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碩士<br>國防大學政治作戰學院<br>新聞碩士班<br>104<br>Crisis Communication plays an important role not only in both public and private sectors, but also in the military arm forces. Looking back to crucial military scandals, the Apache Event is a rare case intertwined with military and entertainment field, it brought a wave for challenging bigwigs and privileges. For these reasons, the study aims to the Aapche Event, adopting the methodologies of quantitative content analysis and in-depth interview. For content analysis, the samples contained printed and electronic news from newspapers and news agencies. For in-depth interview, the researcher conducted face-to-face interviews with in-service military officers and military correspondents. Data were reviewed to conclude the military’s crisis communication strategies before, during and after the Apache event, and would be used as an instance for future improvement. 3 main indices for the present study are: how many times the military’s PR department was cited in media as a main source, attitudes valence of the news, and the personal attitudes of the correspondents.
The results revealed that messages from military’s PR department are the main source of printed media, which would be an advantageous approach for communication. Further, after the military justice system transferred to civil military system, the prosecution officers became one of the main sources of the media, which caused the military lose issue controllability. Beside the message source, the in-depth interview results of the officers showed the military PR department were followed the intra-SOP as perfectly. However, PR officers mainly used “Evasion of responsibility” as a response strategy, in which the standardized content were lacking of crucial information, leading to the negative feedback of the media.
For future studies, the researcher summarized 5 suggestions: 1. In system dimension, the military PR department should decentralize the “Spokesman” rules and provide a SOP for in-time adjustments during the crisis; 2. In crisis response strategies, PR department could apply unused discourse for a better crisis processing effects; 3. In news publishing, PR department should not only focus on the accuracy of the messages but the affective and soft-sell makeup; 4. In new media usage, PR department should emphasize long-term management of social media and establish digital converging and big-data analysis center for real-time prevention, responses and procedures; 5. In staff education dimension, PR officers should put more efforts on PR incidents training for all the members in the military, promoting the crisis management capabilities.
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Ying, Cheng Shu, and 鄭淑瑛. "Crisis situation、Crisis-response strategy and Key Public Relationship Management Effectiveness - A Case Study of The Pedigree Poison Event." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/09957038400223336173.
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Liu, I.-Ting, and 劉怡廷. "An Evaluation of the Effectiveness of Event Marketing —A Case Study on the Marching Band Festival in Chiayi City." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/36078418151785451461.
Full textAbstract:
碩士<br>東海大學<br>行政管理暨政策學系<br>98<br>With the enlargement in 1969, marketing concepts were into a wide range of social activities that extended to people, organizations and ideas. Since the 1980, industrialization led to environmental changes, therefore, the steering study focused on city competitiveness and city marketing. The arts festival began marketing the city after World War II but more than in 1970. Seng-Lee Wong believes that city marketing can bring about the city images in the fastest and easiest way. Because the city integrates local resources not only cost less but also can attract public attention and media coverage. Creating positive images and increasing awareness all belong to the soft power in city marketing tools.
This study based on the concept of marketing from Kolter Philip who is the master of marketing and summarized elements to develop analytical framework. In the case selection, the study inherited the cultural policy from the Council for Cultural Affairs and the festival for the city marketing. Finally, this study selected Band Festival in Chiayi City to be object-oriented analysis and with the effectiveness of city marketing using qualitative approach to interview contractors who participate in .
The results showed : first, the city marketing integrates local resources to attract public attention and media coverage. Not just for cultural activities, the arts festival has joined a variety of creative, created attractive and renew city images. Second, the Chiayi City used "existing event" as the event marketing material in order to avoid risk and cost less. Third, the challenge occurred outside , however the high-level of Cultural Affairs Bureau and Chiayi City Government supported contracting out . Fourth, there is always a gap between to create band images and to build the city landscape design. Fifth, the Cultural Affairs Bureau thought about the promotion was the weakest part of the Band Festival. So after contracting out , the promotion become the most strongly enhanced. Sixth, in terms of the city marketing, Band Festival in Chiayi City for international contractors wins the opportunity to increase visibility.
The study suggests into two parts. The first part was Chiayi City lack of overall planning in the past , so that today Chiayi City must devote the band images into city planning. The second part was lack of a holistic view in the Band Festival in the past. Not only between Chiayi City Government units but also the Department of Cultural Affairs were also a lack of enough cooperation and communication. So the study suggests this section with Toys Festival in Ilan as a reference. Third, if the product does not provide some creative new program, customers will feel the sense of loss, we must think through survey to understand customer needs and design to increase the cultural content worthily. Fourth, Band Festival specially focused on implementation and ignored the market analysis. So the study suggests to do target quantitative analysis of the market and to reconsider marketing strategies which attract attention and need to be improved.