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Journal articles on the topic 'Event management'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Parkhomenko, Iryna. "UK Scientific Tradition in Events Management: Key Concepts (G. Bowdin, H. Pielichaty, G. Els)." Bulletin of Kyiv National University of Culture and Arts: Series in Management of Social and Cultural Activity 1, no. 2 (2019): 63–76. https://doi.org/10.31866/2616-7573.2.2018.149459.

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<em>Actuality. </em>Relevance of the article is conditioned by the necessity to summarize scientific knowledge of Event Management in Ukraine, due to the dynamic growth of demand in the labor market for specialists in event industry. <em>Purpose and methods.</em> The purpose of the article is to explore and review the scientific developments in Event Management according to the UK scientific tradition. The methodological basis for the study of the UK scientific tradition in studying Event Management is the scientific method of analysis and synthesis, the historical and comparati

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Balu, V., P. Vagish Krishnan, and Varadarajan M. "University Event Management System." International Journal of Science and Research (IJSR) 10, no. 4 (2021): 965–66. https://doi.org/10.21275/sr21418212751.

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A.Yu., Tsarkova, and Sokolov A.A. "EVENT MANAGEMENT METHODS IN PERSONNEL MANAGEMENT IN ORGANIZATION." ИННОВАЦИОННЫЕ НАУЧНЫЕ ИССЛЕДОВАНИЯ 2023. 1-1(25) (January 22, 2023): 191–98. https://doi.org/10.5281/zenodo.7559146.

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In the article, the author touches on the problem of the possibilities of event management in the personnel management system of the enterprise, developing the idea that the formation of a motivation system and improvement of the quality and efficiency of work are most influenced by such events held with personnel as corporate celebrations, incentive (outbound corporate holidays focused primarily on foreign trips), departure to cultural and sports events, team building and social/charity events. According to the degree of employee involvement in event events, "supporters", "obse

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Kanna, B. Rajesh, V. Viswanathan, and George Ebbinason Aj. "EVENTR - DESIGN OF AN EVENT MANAGEMENT MOBILE APPLICATION USING ONTOLOGY." Asian Journal of Pharmaceutical and Clinical Research 10, no. 13 (2017): 90. http://dx.doi.org/10.22159/ajpcr.2017.v10s1.19574.

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An event is a special occasion that occurs when few or more people gather together to fulfill their personal, cultural or organizational objectives. With many events happening every day, few handy tools are available to help an event organizer to initiate, track and propagate an event. Often important data such as contacts, mails are saved by the organizer in some apps like Excel, calendar, mobile contacts, and mailbox, but not easily retrieved when needed for a follow-up event. Some of the information belongs to common events are not been grouped categorically, so it could not be suitable to

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Nikhare, Priyant Prashant, Ansh Dattaram Nikhare, Pratik Nirukumar Tikhe, Ayush Deepak Bokde, and Sujal Ganesh Bhimgade. "EVENTO: A Centralized Digital Platform for Intercollege Event Discovery and Management." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem43528.

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Inter-college events are a crucial part of academic requirements and professional development. However, students face difficulties while managing events due to the unreliability of resources and information. To address this challenge, we propose EVENTO, a centralized digital platform designed to streamline the discovery, registration, and management of intercollege events and internships. EVENTO integrates diverse event categories including technical competitions, cultural fests, academic seminars, and sports event into a single, user-friendly interface. Key features of EVENTO include verified

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Dr., Ashwini Parkhi. "Event Management." International Journal of Advance and Applied Research S6, no. 22 (2025): 516–18. https://doi.org/10.5281/zenodo.15502239.

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<em>Event management are the services which are growing within the recent years. There are many developments in this sector of Service Industry. It involves a team work as the event is to be carried out by the team of event Management Company. The importance of coordination, strategies and challenges are involved. They have to face the challenge of client expectations and initially the adaption.</em> <em>The researchers through this paper have tried to convey the importance of the event management today in the modern world. The researchers have also tried to focus the growth and expansion and

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Poplavskyi, Mykhailo. "Event-management in Leisure Industry." Issues in Cultural Studies, no. 33 (August 16, 2017): 186–97. https://doi.org/10.31866/2410-1311.33.2017.141600.

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The purpose of the research is to identify the essence and features of modern event-technologies, the way leisure organizations apply them, as well as to study the relationship between the concept of event and the cultural activity of the society, to analyze the event-management use in practice of cultural and leisure activities. The research methods are an organic set of basic principles of research: objectivity, historicism, multifactoriality, systemic, and complexity. In its turn to achieve the goal of the research the author uses the following methods of scientific cognition

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Goldblatt, Joe. "Event Management & Event Tourism." Festival Management and Event Tourism 4, no. 3 (1996): 157–58. http://dx.doi.org/10.3727/106527096792195344.

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9

Bohlin, Magnus. "Event management and event tourism." Annals of Tourism Research 25, no. 1 (1998): 248–49. http://dx.doi.org/10.1016/s0160-7383(97)00065-0.

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Janiskee, Robert L. "Event Management & Event Tourism." Annals of Tourism Research 33, no. 3 (2006): 872–73. http://dx.doi.org/10.1016/j.annals.2006.03.005.

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11

Kurkute, Suvarna Ashok. "Innovations in Event Management." International Journal of Economics, Business, Accounting, Agriculture and Management towards Paradigm Shift in Research (IJEBAMPSR) 2, no. 1 (2025): 209–13. https://doi.org/10.5281/zenodo.15431500.

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<strong><em>Abstract</em></strong> <em>Event Management a must go concept in todays era. May be its personal events, Cultural, Organisational or leisure one everyone today want their events to be unique, innovative and creative. Every client wants his/her event to be a memorable one. But How to create unique and innovative events? This is what the paper will discuss. The paper will focus its attention on features of event, and latest trends and integration of technology especially Artificial Intelligence in making the events creative, in local language known as ‘Hatake’. To make su

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Maliuta, Liudmyla, Roman Sherstiuk, and Halyna Ostrovska. "Event Management in Tourism Industry." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 6(39) (2021): 220–30. http://dx.doi.org/10.32515/2663-1636.2021.6(39).220-230.

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In a knowledge-based economy, the most important issues of modernity areas development – event management become especially relevant. Current trends in the development of such socio-economic activity areas as event management is directly represented in the practice of event tourism, within which the creation, planning, conduction and event management. In order to manage a modern system of event tourism, event management is called to summarize the existing experience, give practical recommendations taking into account the specifics of various events, as well as improving this system of relation

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Vigani, Aline Gonzalez. "Adverse event management." Brazilian Journal of Infectious Diseases 11 (October 2007): 66–70. http://dx.doi.org/10.1590/s1413-86702007000700020.

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14

Steadham Charles, V., D. Boccabella Daniel, Bradley Jones, A. Fuller Matthew, and A. Lyons Jeffrey. "Event management system." Computer Integrated Manufacturing Systems 10, no. 2 (1997): 180. http://dx.doi.org/10.1016/s0951-5240(97)84357-1.

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Arote, Rishikesh Shekhar, Pritesh Sugriv Mallah, and Pratham Dinesh Kothmire. "College Event Management Android App." International Journal for Research in Applied Science and Engineering Technology 11, no. 5 (2023): 262–64. http://dx.doi.org/10.22214/ijraset.2023.51342.

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Abstract: This project gols to develop an Android app for college event management. The app will allow the event management team to upload event details, including dates, times, locations, or descriptions, and make them visible to students through a dashboard. Additionally, the management team can upload certificates and photos of events, which can be viewed by students. The app is designed to make event management more efficient and effective for both the management team and students. By providing a centralized platform for event information, it will help to reduce miscommunications or misund

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Duaa, AlSaeed. "Design and implementation of social gathering management mobile application." Indian Journal of Science and Technology 13, no. 17 (2020): 1755–63. https://doi.org/10.17485/IJST/v13i17.261.

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Abstract <strong>Objectives:</strong> To propose a mobile application (Jam@), which means gathering in Arabic, to provide a solution to fill the gap in social and lifestyle applications for organizing events or gatherings, especially in Arabic. Methods: Jam@ (which means gatherings) was developed as an Android mobile application in Arabic. It was evaluated through different system and user acceptance tests.<strong> Findings: </strong>The results of the tests were promising, and the application has potential as a small entrepreneur project. <strong>Keywords:</strong> Gatherings;

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Chaturvedi, Aditi, Krishna SharmaSharma, Akshat Dua, and Aastha Gupta. "CU-EVENTS: A Comprehensive Event Management System for University." International Journal for Research in Applied Science and Engineering Technology 12, no. 11 (2024): 223–29. http://dx.doi.org/10.22214/ijraset.2024.65020.

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Abstract: This paper introduces CU-Events, a comprehensive event management system tailored to the unique needs of university campuses. CU-Events centralizes event organization, simplifies registration, and offers real-time participation tracking, addressing longstanding challenges in university event management. By leveraging a three-layer architecture— comprising a user-friendly interface, robust backend, and efficient database structure—CU-Events significantly enhances user engagement and administrative efficiency. This study highlights the system’s architecture, compares CU-Events with tra

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Ziakas, Vassilios, and Nikolaos Boukas. "Contextualizing phenomenology in event management research." International Journal of Event and Festival Management 5, no. 1 (2014): 56–73. http://dx.doi.org/10.1108/ijefm-08-2012-0023.

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Purpose – Although the core phenomenon of events is the experiences and the meanings attached to them, there is limited management research on the experiential, existential and ontological dimensions of events. Phenomenology provides a sound philosophical framework for studying the multifaceted dimensions of experiences and associated meanings of events. However, quite surprisingly, phenomenology has not yet been systematically applied on the event management field. The purpose of this conceptual paper is to introduce phenomenology to the study of events, demonstrate its value for the field an

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Agrawal, Ranak, Priyansh Gupta, Namit Prajapati, and Murtaza Bohra. "Event Horizon-Shaping Campus Culture Through Advanced Event Management." International Journal for Research in Applied Science and Engineering Technology 12, no. 5 (2024): 5867–71. http://dx.doi.org/10.22214/ijraset.2024.63038.

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Abstract: In the dynamic and bustling environment of a college campus, effective event management is crucial to ensure the seamless organization of various activities and to provide students with a centralized platform to access event information. Club managers encounter challenges when it comes to identifying available venues, managing bookings, and promoting their events effectively. On the other hand, students face difficulties in staying updated about upcoming events and registering for those of interest. Our project Event Horizon aims to develop an integrated Event Management System (EMS)

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Ahmed Khan, Muzammil, Muhammad Kashif Shaikh, Osama Ahmed Siddiqui, Hassan Zaki, Asif Raza, and Syed Atir Iftikhar. "Dawat Event Management System Using Progressive Web Application." Pakistan Journal of Engineering, Technology and Science 12, no. 1 (2024): 139–47. http://dx.doi.org/10.22555/pjets.v12i1.1051.

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The goal of our paper is to discuss a proposed event management system that focuses on providing customizable quality to the user through the use of an Android application that allow users to have more control over the details of their event. We will be using both primary and secondary data sources for our study, including observations, internet resources, press, and visual media. This application is an event management system that is a comprehensive tool that covers many of the key aspects of event planning and execution. By providing full control to the user with features such as the ability

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21

Mysyk, V. M. "The Typology of Events as Objects of Event Management." Business Inform 8, no. 511 (2020): 203–10. http://dx.doi.org/10.32983/2222-4459-2020-8-203-210.

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22

Mysyk, Viktoriya. "Event management evaluation indicators in enterprise management." Galic'kij ekonomičnij visnik 82, no. 3 (2023): 128–33. http://dx.doi.org/10.33108/galicianvisnyk_tntu2023.03.128.

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The article develops a set of indicators that will make it possible to evaluate event management in enterprise management as fully as possible. During the research, directions for evaluating event management in enterprise management were identified, indicators were formed according to each of the directions, a detailed description of these indicators was presented, and the technology for their calculation was investigated. Among the most critical areas of evaluation, the following three are singled out: indicators that focus as much as possible on compliance with time limits in event managemen

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23

Shuprudko, Nataliia. "SPECIFIC FACTORS OF EVENT MANAGEMENT FORMATION." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS IV, no. 84 (2021): 107–16. http://dx.doi.org/10.34025/2310-8185-2021-4.84.08.

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Today poses new challenges in the development of modern management in the business environment of Ukraine. Event management has confidently become one of such directions, the impetus for the formation of which was event tourism. The need for time was the emergence of professionals in the field of organization and conduct of events - key points of activity - who would take over event management and post-event reflection. Building an inventive management system based on general and specific factors allows businesses in this area to be prepared for threats and develop successfully. The purpose of

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24

Zelenska, L., and F. Shandor. "BASIC EVENT TOURISM MANAGEMENT." International scientific journal «Education and Science» 2(27), no. 1 (2019): 12–17. http://dx.doi.org/10.31339/2617-0833-2019-2(27)-12-17.

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Sealy, Wendy. "Vocationalizing Event Management Degrees." Event Management 22, no. 3 (2018): 469–82. http://dx.doi.org/10.3727/152599518x15259144629296.

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Heusler, Klaus Felix, Wolfgang Stölzle, and Harald Bachmann. "Supply Chain Event Management." WiSt - Wirtschaftswissenschaftliches Studium 35, no. 1 (2006): 19–24. http://dx.doi.org/10.15358/0340-1650-2006-1-19.

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Mitchell, Jessica, Taline Khoukaz, Deborah McNeal, and Lori Brent. "Adverse Event Management Strategies." Clinical Journal of Oncology Nursing 18, no. 2 (2014): E19—E25. http://dx.doi.org/10.1188/14.cjon.e19-e25.

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28

Brakus, Aleksandra. "EVENT MANAGEMENT AND TOURISM." FBIM Transactions 5, no. 1 (2017): 25–31. http://dx.doi.org/10.12709/fbim.05.05.01.03.

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Simunic, T., L. Benini, P. Glynn, and G. De Micheli. "Event-driven power management." IEEE Transactions on Computer-Aided Design of Integrated Circuits and Systems 20, no. 7 (2001): 840–57. http://dx.doi.org/10.1109/43.931003.

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Consoli, Frank A., John Rogers, Haitham Al-Deek, Omer Tatari, and Ahmad Alomari. "Smart Event Traffic Management." Transportation Research Record: Journal of the Transportation Research Board 2396, no. 1 (2013): 107–16. http://dx.doi.org/10.3141/2396-12.

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Robson, Linda M. "Event Management and Sustainability." Annals of Tourism Research 37, no. 4 (2010): 1200–1201. http://dx.doi.org/10.1016/j.annals.2010.07.006.

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Nissen, Volker. "Supply Chain Event Management." Wirtschaftsinformatik 44, no. 5 (2002): 477–80. http://dx.doi.org/10.1007/bf03250869.

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K., Ashwini, Pushpalatha R., and V. Nagar Dharmista. "Digitalization of Event Management." Shanlax International Journal of Arts, Science and Humanities 7, no. 2 (2019): 70–76. https://doi.org/10.5281/zenodo.3669476.

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The last few years have seen instantaneous growth in Event management. This paper attempts to study how a digital technology implementation makes it easier to plan an event without any hindrance. The objective of this paper is to know how and whydigital event management is needed in India. This study includes detailed information about the origin, development, role, recommendation suggestions of both traditional and digital event management system. Considering the existing problems relating toevent management, how a technology is being developed in the form of online web portals and mobile app

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Gitanjali, Tat, Raut Gauri, Barkul Gauri, and D.J. Waghmare Prof. "Alumni Event Management System." International Journal of Recent Research in Mathematics Computer Science and Information Technology 12, no. 1 (2025): 17–23. https://doi.org/10.5281/zenodo.15533217.

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<strong>Abstract:</strong> This project is aimed at developing a Repository and each Engine for alumni of the college, which is of importance to a college. The Alumni Information Database is a Web application that can be accessed throughout and students can connect to the alumni of the college. The Alumni Management System is a comprehensive software solution designed to streamline and enhance the management of an institution's alumni network. This system leverages modern technology to create a seamless platform for alumni engagement, communication, and data management. It serves as a bridge b

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Shende, S. W., Sandesh Kolte, Ritesh Doijad, and Sneha Guglot. "Eventify: Campus Event Management Web-App." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02645.

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The Campus Event Management System (Eventify GCOEC) is a dynamic digital platform designed to streamline the organization, participation, and management of campus events. By integrating features such as user registration, event booking, payment verification, ticket management, certification distribution, and administrative controls, the system enhances efficiency and user experience. This paper explores the functionalities, technical architecture, and impact of Eventify GCOEC on campus event coordination. Key Words: Campus Event Management Web-App, Student Engagement, Event Announcements, Comm

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Reid, Sacha. "Event stakeholder management: developing sustainable rural event practices." International Journal of Event and Festival Management 2, no. 1 (2011): 20–36. http://dx.doi.org/10.1108/17582951111116597.

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Gunda, Sreyas Kumar, Balaji K., K. Sreekala Dr., P. Shyam Sundar Dr., N. Rama Krishna Mr., and A. Nagesh Dr. "College Vibes: Event Management in Colleges." Recent Trends in Computer Graphics and Multimedia Technology 7 (May 31, 2025): 25–30. https://doi.org/10.5281/zenodo.15559787.

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<em>College events are a vital part of student life, offering opportunities for learning, networking, and personal growth. However, many students miss out on these events due to poor communication and disorganized processes.</em> <em>College Vibes addresses these challenges by providing a centralized platform where club heads can easily post and manage events, and students can conveniently view and register for events of their interest. Built using <u>Django</u>, the platform ensures real-time updates, seamless communication, and efficient management of event-related activities.</em> <em>Throu

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Purushotham, P. "Eventrix: Online Event Management System." International Journal for Research in Applied Science and Engineering Technology 13, no. 4 (2025): 2202–8. https://doi.org/10.22214/ijraset.2025.68729.

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Eventrix is an advanced event management platform designed to streamline event hosting, registration, and participant engagement. Acting as a centralized hub, it empowers organizations, institutions, and enterprises to efficiently manage events while ensuring a seamless experience for attendees. Traditional event management systems often involve lengthy and inefficient processes, requiring users to manually input details and verify registrations, leading to delays and security concerns. To overcome these challenges, Eventrix leverages AI-powered automation, integrating voice-assisted navigatio

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Mrs., Rani Gorakhnath Kirdat. "A Study of Recent Trends in Event Management." International Journal of Advance and Applied Research S6, no. 16 (2025): 432–37. https://doi.org/10.5281/zenodo.15147392.

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<em>Event management is an ever-evolving field driven by technological advancements, shifting societal expectations, and the increasing need for businesses and organizations to create memorable and impactful experiences. This paper explores the most recent trends in event management, highlighting the role of technology, sustainability, hybrid events, personalized experiences, and the growing importance of data analytics. The paper also delves into the influence of social media and virtual reality on the industry, providing insights into how event planners can adapt to these emerging trends. Th

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May, Paing Paing Zaw. "Web Based Event Management System EMS." International Journal of Trend in Scientific Research and Development 3, no. 4 (2019): 1640–43. https://doi.org/10.5281/zenodo.3591459.

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Nowadays, Event management system is used to manage all the activity related to events. This paper is intended to design online web based event management system. It is used to manage all the seminars and events for a university. Using this system, the members can know the upcoming seminars, past seminars and they can easily register via online. This system is implemented by using J2EE Java Programming Language, Struts and MySQL server 2014 is used to store data. May Paing Paing Zaw "Web-Based Event Management System (EMS)" Published in International Journal of Trend in Scientific Re

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Zou, Jiaheng, Tao Lin, Weidong Li, et al. "The Event Buffer Management for MT-SNiPER." EPJ Web of Conferences 214 (2019): 05026. http://dx.doi.org/10.1051/epjconf/201921405026.

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SNiPER is a general purpose offline software framework for high energy physics experiment. It provides some features that are attractive to neutrino experiments, such as the event buffer. More than one events are available in the buffer according to a customizable time window, so that it is easy for users to apply events correlation analysis. We also implemented the MT-SNiPER to support multithreading computing based on Intel TBB. In MT-SNiPER, the event loop is split into pieces, and each piece is dispatched to a task. The global buffer, an extension and enhancement to the event buffer, is im

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Setiawan, Rudi, Ahmad Reynaldi Syahputra, Siti Khumayah, and Dedet Erawati. "Entertainment Event Management And Improving Gen Z Literacy In Event Organizers." Jurnal Polisci 2, no. 6 (2025): 300–316. https://doi.org/10.62885/polisci.v2i6.761.

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Currently, there are many festival events organised in Indonesia. However, most of the events organised only focus on delivering entertainment and do not focus on the essence of the ideas that want to be conveyed to the participants of an event, which of course can include all topics that are educational and informative. Pekan Sastra is one of the festival events held based on the lack of interest in literacy. This study aims to identify communication strategies in event management aimed at increasing Gen Z literacy in the implementation of literary week in Cirebon. This research explains the

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HARRIS, VICKY. "MANAGEMENT PRACTICE EVENT MANAGEMENT: A NEW PROFESSION?" Event Management 9, no. 1 (2004): 103–9. http://dx.doi.org/10.3727/1525995042781039.

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THOMSON, ALANA. "The Australian Centre for Event Management (ACEM) 5th International Event Management Research Conference." Anatolia 20, no. 2 (2009): 474–78. http://dx.doi.org/10.1080/13032917.2009.10518927.

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Ogbiti, John Temitope, and Alhassan Charity Jumai. "Design and Implementation of an Event Management System." Kasu Journal of Computer Science 1, no. 4 (2024): 796–813. https://doi.org/10.47514/kjcs/2024.1.4.007.

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The advent of technology has revolutionized various sectors, including event management. This paper presents the design and implementation of an event management system aimed at simplifying the process of organizing and managing events. The system incorporates features for event scheduling, participant registration, and real-time updates, leveraging modern web technologies and databases to provide a seamless experience for both event organizers and participants. The main goal of the paper is to develop a user-friendly platform that helps event organizers and participants to remotely manage var

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Larina, Nataliya, and Nazar Ivanytskyi. "THE ROLE OF EVENT MANAGEMENT IN PUBLIC GOVERNANCE." Public Administration and Regional Development, no. 24 (January 19, 2024): 446–65. http://dx.doi.org/10.34132/pard2024.24.06.

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The article examines the role of event management in public management. The author defines event management as a complex and rich process that includes planning, organizing, conducting and evaluating events. The study emphasized that the understanding of the essence and classification of events, knowledge of the audience and methods of gaining respect are the key elements of successful event management in public administration. It is noted that this event can create a positive image of the organization, generate additional financial resources, value social connections, and increase awareness o

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yadav ,, Prajakta, Prathamesh Shelke, Atharva patil,, Abhishek Ghorpade, and Aman Jaiswal. "Residency Club Management System." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem43956.

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A Residency Club Management System (RCMS) simplifies tasks like member registration, facility booking, event coordination, and financial management in residential clubs. By automating these functions, it increases efficiency and reduces errors, while providing real-time data access for members and administrators. The system also streamlines event management, allowing organizers to plan, promote, and manage events, while members can easily RSVP, pay, and receive updates, reducing manual coordination. Financial management is automated, covering membership dues, rental fees, and event payments, w

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Joo Hak Kim and Cho sunmi. "Sports Event Management Process Optimization Using Discrete Event Simulation." Korean Journal of Measurement and Evaluation in Physical Education and Sports Science 19, no. 4 (2017): 1–13. http://dx.doi.org/10.21797/ksme.2017.19.4.001.

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Padron, Thomas C., and Matthew J. Stone. "Leadership Skills in Event Management Courses." Event Management 23, no. 6 (2019): 927–37. http://dx.doi.org/10.3727/152599518x15403853721321.

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Event management education continues to increase in popularity and importance. However, in many event management courses, learning outcomes are often expressed in learning process-oriented skills. Beyond event management skills, this research proposes that leadership skills should also be included in event management courses. Experiential learning activities are an ideal opportunity to develop, practice, and enhance leadership skills and the optimal situation is experiential learning activities. Students were surveyed after completing an event management course, which included an experiential

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Syahputri, Friqkia Inka, and Rah Utami Nugrahani. "Implementation of Event Management Stages in the Hybrid Event “ITDRI ConFes 2023”." ARRUS Journal of Social Sciences and Humanities 4, no. 1 (2024): 49–61. http://dx.doi.org/10.35877/soshum2389.

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Abstract:

The digital disruption era has significantly impacted people’s lives, with the internet becoming an integral part of modern society. This has also affected the marketing communication sector, particularly in the implementation of events. Hybrid events, which allow audiences to join from flexible locations and times, have emerged as a new trend. PT Telekomunikasi Indonesia Tbk, a State-Owned Enterprise engaged in Information and Communication Technology services and Telecommunications networks, has organized hybrid events to accelerate digital transformation in Indonesia. However, there are obs

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