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Books on the topic 'Event marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Graf, Christof. Event-Marketing. Deutscher Universitätsverlag, 1998. http://dx.doi.org/10.1007/978-3-322-93495-6.

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2

Nufer, Gerd. Event-Marketing und -Management. Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-7146-3.

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3

Nufer, Gerd. Wirkungen von Event-Marketing. Deutscher Universitätsverlag, 2002. http://dx.doi.org/10.1007/978-3-663-09140-0.

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4

Riccardo, Resciniti, and Maggiore Giulio, eds. Event experience: Progettare e gestire eventi da ricordare. Edizioni scientifiche italiane, 2008.

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5

Kuhn, Markus. Event-Marketing in der Politik. VS Verlag für Sozialwissenschaften, 2009. http://dx.doi.org/10.1007/978-3-531-91874-7.

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6

Wochnowski, Holger. Veranstaltungsmarketing: Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen. P. Lang, 1996.

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7

Wilkinson, David G. The Event Management and Marketing Institute. Edited by Event Management and Marketing Institute (Willowdale, Ont.). Event Management and Marketing Institute, 1988.

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8

H, Hoyle Leonard, ed. Event marketing: How to successfully promote events, festivals, conventions, and expositions. 2nd ed. John Wiley & Sons, Inc., 2012.

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9

Louw, Andre M. Ambush Marketing & the Mega-Event Monopoly. T. M. C. Asser Press, 2012. http://dx.doi.org/10.1007/978-90-6704-864-4.

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10

Ed, Sander, and Weber Alan, eds. Follow That Customer!: The Event-Driven Marketing Handbook. RACOM COMMUNICATIONS, 2011.

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11

1960-, Chamberlain Richard, and Stone Russel, eds. Music event management & promotion. 3rd ed. Elm Publications, 2008.

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12

Zanger, Cornelia. Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz. Gabler, 2011.

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13

Graeve, Melanie von. Erfolgsfaktor Eventmarketing: Wie Sie mit Events, Roadshows und Messen die Ma rkte erobern. Business Village, 2007.

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14

Neus, Florian. Event Marketing in the Context of Higher Education Marketing and Digital Environments. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29262-1.

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15

Avrich, Barry. Event & entertainment marketing: A must guide for corporate event sponsors and entertainment entrepreneurs. Probus, 1994.

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16

Cudny, Waldemar. Place Event Marketing in the Asia Pacific Region. Routledge, 2021. http://dx.doi.org/10.4324/9780367823764.

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17

Berringer, Sebrina. Event Planning : Management and Marketing for Successful Events: Event Marketing Strategy. Independently Published, 2021.

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18

Luppold, Stefan, ed. Event-Marketing. Duncker & Humblot, 2011. http://dx.doi.org/10.3790/978-3-89644-589-6.

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19

Event Marketing. John Wiley & Sons, Ltd., 2002.

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20

Hilg, Bianca. Event-Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2003.

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21

Event marketing. Vipul, 2017.

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22

Schäfer, Stephan. Event- Marketing. Cornelsen, 2002.

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23

Event-Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 1997.

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24

Smart Event Marketing. Silk Road Publication, 2020.

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25

Roglmeier, Martina. Internationale Kommunikationspolitik: Guerilla Marketing, Viral Marketing, Event Marketing. GRIN Verlag, 2012.

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26

Valentine, Gina. Vendorland: Event Marketing Simlified. Word & Spirit Publishing, LLC., 2023.

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27

Reic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.

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28

Mohr, Iris. Entertainment and Event Marketing. Pearson Education, Limited, 2019.

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29

Reic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.

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30

Sport and Event Marketing. McGraw-Hill Education, 2001.

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31

Zander, Astrid. Erfolgskontrolle Im Event-Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 1999.

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32

Event experience: Progettare e gestire eventi da ricordare. Edizioni scientifiche italiane, 2008.

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33

Standort-Marketing und Event-Management. DUV, 2007. http://dx.doi.org/10.1007/978-3-8350-5400-4.

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34

Advertisers, Association Of National. Event Marketing: A Management Guide. Association of National Advertisers, Incorpor, 1995.

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35

Hillmer, Volker. Event-Marketing: Definition, Konzepte, Ausblick. GRIN Verlag GmbH, 2007.

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36

Hamatschek, Sven. Event-Marketing und Soziale Beeinflussung. GRIN Verlag GmbH, 2013.

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37

Allen, Judy. Marketing Your Event Planning Business. Wiley & Sons, Incorporated, John, 2010.

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38

Kelner, Michael. The ANA event marketing survey. Association of National Advertisers, 1996.

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39

Highland, Ted. Today's Real Estate Event Marketing. Dearborn Financial Publishing, 2018.

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40

Horx, Matthias, and Stefan Luppold. Event-Marketing: Trends und Entwicklungen. Duncker & Humblot GmbH, 2011.

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41

Ress, Diana. Event-Marketing in der Unternehmenskommunikation. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2002.

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42

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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43

Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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44

Goldblatt, Joe, and Frank Supovitz. The Sports Event Playbook: Managing and Marketing Winning Events. Wiley, 2004.

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45

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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46

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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47

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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48

Köhler, Vera. Event-Handbuch: Schritt Fur Schritt Zum Erfolgreichen Marketing-Event. Kohlhammer, W., GmbH, 2015.

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49

Genadinik, Alex. Event Planning : Management & Marketing For Successful Events: Become an event planning pro & create a successful event series. Createspace Independent Publishing Platform, 2015.

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50

Luppold, Stefan, and Carol Adam. Event-Marketing in Customer Relationship Management: Kundenbindung durch den Einsatz von Marketing-Events. Wissenschaft & Praxis, 2010.

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