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Books on the topic 'Event marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 March 2023

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1

Graf, Christof. Event-Marketing. Wiesbaden: Deutscher Universitätsverlag, 1998. http://dx.doi.org/10.1007/978-3-322-93495-6.

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2

Event Marketing. New York: John Wiley & Sons, Ltd., 2002.

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3

Nufer, Gerd. Event-Marketing und -Management. Wiesbaden: Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-7146-3.

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4

Nufer, Gerd. Wirkungen von Event-Marketing. Wiesbaden: Deutscher Universitätsverlag, 2002. http://dx.doi.org/10.1007/978-3-663-09140-0.

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5

Riccardo, Resciniti, and Maggiore Giulio, eds. Event experience: Progettare e gestire eventi da ricordare. Napoli: Edizioni scientifiche italiane, 2008.

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6

Kuhn, Markus. Event-Marketing in der Politik. Wiesbaden: VS Verlag für Sozialwissenschaften, 2009. http://dx.doi.org/10.1007/978-3-531-91874-7.

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7

Wilkinson, David G. The Event Management and Marketing Institute. Edited by Event Management and Marketing Institute (Willowdale, Ont.). Willowdale, Ont: Event Management and Marketing Institute, 1988.

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8

Wochnowski, Holger. Veranstaltungsmarketing: Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen. Frankfurt am Main: P. Lang, 1996.

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9

van, Olderen Ronald, and Hover, M.E.J. (Monique Elisabeth Jacqueline), 1961-, eds. Het event als strategisch marketinginstrument. Bussum: Coutinho, 2011.

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10

H, Hoyle Leonard, ed. Event marketing: How to successfully promote events, festivals, conventions, and expositions. 2nd ed. Hoboken, NJ: John Wiley & Sons, Inc., 2012.

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11

The sports event management and marketing playbook. Hoboken, N.J: J. Wiley & Sons, 2005.

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12

Louw, Andre M. Ambush Marketing & the Mega-Event Monopoly. The Hague, The Netherlands: T. M. C. Asser Press, 2012. http://dx.doi.org/10.1007/978-90-6704-864-4.

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13

The event marketing handbook: Beyond logistics & planning. United States]: [Publisher not identified], 2012.

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14

Ed, Sander, and Weber Alan, eds. Follow That Customer!: The Event-Driven Marketing Handbook. Chicago, Illinois: RACOM COMMUNICATIONS, 2011.

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15

Zanger, Cornelia. Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz. Wiesbaden: Gabler, 2011.

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16

Graeve, Melanie von. Erfolgsfaktor Eventmarketing: Wie Sie mit Events, Roadshows und Messen die Ma rkte erobern. Go ttingen: Business Village, 2007.

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17

Neus, Florian. Event Marketing in the Context of Higher Education Marketing and Digital Environments. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29262-1.

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18

Avrich, Barry. Event & entertainment marketing: A must guide for corporate event sponsors and entertainment entrepreneurs. Chicago, Ill: Probus, 1994.

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19

Jane, Ali-Knight, and Chambers Donna, eds. Case studies in festival and event marketing and cultural tourism. Eastbourne: Leisure Studies Association, 2006.

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20

Cudny, Waldemar. Place Event Marketing in the Asia Pacific Region. London: Routledge, 2021. http://dx.doi.org/10.4324/9780367823764.

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21

Trade show and event marketing: Plan, promote & profit. Mason, OH: Thomson, 2004.

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22

The event marketing handbook: Beyond logistics and planning. Chicago, Ill: Dearborn Trade Pub., a Kaplan Professional Company, 2006.

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23

N.S.W.) International Event Management Research Conference (3rd 2005 Sydney. The impacts of events: Proceedings of International Event Research Conference held in Sydney July 2005. Lindfield, N.S.W: Australian Centre for Event Management, University of Technology, Sydney, 2005.

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24

Event studies: Theory, research and policy for planned events. Amsterdam: Elsevier / Butterworth-Heinemann, 2007.

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25

O'Toole, William. Corporate Event Project Management. New York: John Wiley & Sons, Ltd., 2002.

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26

Phyllis, Mikolaitis, ed. Corporate event project management. New York: Wiley, 2002.

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27

Graham, Stedman. The ultimate guide to sport event management and marketing. Chicago: Irwin Professional Pub., 1995.

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28

Schreiber, Alfred L. Lifestyle and event marketing: Building the new customer partnership. New York: McGraw-Hill, 1994.

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29

Luppold, Stefan, ed. Event-Marketing. Duncker & Humblot, 2011. http://dx.doi.org/10.3790/978-3-89644-589-6.

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30

Event marketing. Vipul, 2017.

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31

Schäfer, Stephan. Event- Marketing. Cornelsen, 2002.

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32

Smart Event Marketing. Silk Road Publication, 2020.

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33

Roglmeier, Martina. Internationale Kommunikationspolitik: Guerilla Marketing, Viral Marketing, Event Marketing. GRIN Verlag, 2012.

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34

Reic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.

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35

Sport and Event Marketing. McGraw-Hill Education, 2001.

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36

Reic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.

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37

Mohr, Iris. Entertainment and Event Marketing. Pearson Education, Limited, 2019.

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38

Event experience: Progettare e gestire eventi da ricordare. Napoli: Edizioni scientifiche italiane, 2008.

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39

Allen, Judy. Marketing Your Event Planning Business. Wiley & Sons, Incorporated, John, 2010.

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40

Standort-Marketing und Event-Management. Wiesbaden: DUV, 2007. http://dx.doi.org/10.1007/978-3-8350-5400-4.

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41

Advertisers, Association Of National. Event Marketing: A Management Guide. Association of National Advertisers, Incorpor, 1995.

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42

Kelner, Michael. The ANA event marketing survey. Association of National Advertisers, 1996.

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43

Highland, Ted. Today's Real Estate Event Marketing. Dearborn Financial Publishing, 2018.

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44

Horx, Matthias, and Stefan Luppold. Event-Marketing: Trends und Entwicklungen. Duncker & Humblot GmbH, 2011.

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45

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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46

Goldblatt, Joe, and Frank Supovitz. The Sports Event Playbook: Managing and Marketing Winning Events. Wiley, 2004.

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47

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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48

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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49

Cudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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50

Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.

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