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Dissertations / Theses on the topic 'Event marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Roubíček, Jan. "Event Marketing - manuál úspěšného eventu." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-315927.

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This thesis concerns with syntesis and evaluation of event marketing activities at sports events. Besides assembling a functional manual, it offers subjective and objective suggestions how to improve some best practices. Organizational manualu was set up using a semistructured survey of two sports events organizer groups. One of them is accountable for RunTour series, the other is preparing a brand new event. Where event marketing comes into play when organizing a new event is shown on the later one. Thesis offers an overview of sponsors event marketing activities, hence maret trends, as bot
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Martinková, Anna. "Event marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16584.

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The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy. According to defined aspects the thesis describes and weighs one of Mattoni events and one of Emco events.
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Weihe, Kerstin. "Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring /." Göttingen : Cuvillier, 2008. http://d-nb.info/99230069X/04.

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Demasi, Linachiara. "Event marketing al tempo del web. Il caso Web Marketing Festival." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019.

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Il settore dell'Event marketing registra negli ultimi anni una forte crescita in Italia e non solo. L'evento è considerato dalle aziende uno strumento di marketing, utile per raggiungere i propri obiettivi: acquisire notorietà, creare nuovi contatti, entrare in nuovi business, lanciare un prodotto. Oggetto di studio del seguente elaborato è il Web Marketing Festival, evento formativo sui temi dell'innovazione sociale e digitale. Obiettivi della tesi sulla base dell'analisi condotta sugli ultimi tre anni sono: classificazione e segmentazione della clientela; studio della customer satisfaction a
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Linge, Johan, and Carlsson Johanna Skantze. "Event Marketing : En Begreppsutredning." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2350.

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<p>Event marketing har allt sedan begreppet instiftades runt tiden för OS i Los Angeles 1984 varit starkt praktikerdrivet, vilket även återspeglas i den litteratur som skrivits om fenomenet. Den största delen av denna är av normativ karaktär och antar skepnaden av handböcker snarare än av akademisk litteratur. Bland författarna råder dessutom stor oenighet angående vad som faktiskt innefattas av begreppet event marketing. För den person som försöker förstå vad event marketing handlar om utgör detta ett problem; ett problem som ligger till grund för denna undersökning. </p><p>Utifrån den ovan b
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Fransson, Erik, and Johan Törnqvist. "Utvärdering av event marketing." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-924.

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<p>Event marketing är en marknadsföringsform som har växt ordentligt under senare delen av 90-talet och det börjar bli ett naturligt inslag i företagens marknadskommunikation. Trots denna tillväxt har event marketing under en längre tid sammankopplats med brist på utvärderingsmetoder. En avsaknad av utvärderingsmetoder leder till svårigheter att avgöra vilka effekter en event marketing-satsning resulterar i, hur genomförandet kan förbättras samt huruvida event marketing är en lämplig form av marknadsföring i en given situation. En ökad förståelse för dessa eventuella utvärderingsproblem skapar
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Neubauerová, Ilona. "Analýza event marketingu vybrané studentské organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124873.

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The aim of my Master's thesis is to analyse event marketing in the organisation ESN VSE Prague - Buddy System o.s. The thesis is devided into two parts. The theoretical part consists of explaining the terms event marketing as a part of the marketing mix, a typology of events and the proper planning of events. The practical part focuses on the analysis of the event called Nation2Nation. Here I describe how the event was organised in the very beginning and deal with the analysis of the current situation. I set up three hypotesis that I confirmed on the grounds of my analysis. The primary source
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Björnström, Marina, and Maja Lundmark. "Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-126703.

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The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. Previous research was found regarding both EM and Employer Branding (EB), however there was little research found on how they can be used together. There was also little research to be found from business students point of
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Egorova, Valentina. "Marketingový plán event agentury." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359398.

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The diploma thesis deals with the creation of the marketing plan of the new event agency. The thesis consists of two parts - theoretical and practical. In the theoretical part are presented the foundation of marketing plan issues, parts of the marketing plan, its creation, goals setting, marketing mix, budget, action plan and control of marketing plan. A separate chapter deals with event marketing. In the practical part situational analysis and marketing research are implemented and then marketing objectives, strategy and marketing mix of the agency are determined, based on synthesis of its re
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Larsson, Louise, Sophie Längvik, and Linnéa Kjörling. "How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85831.

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Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. The research question is “How is event marketing on social media experienced?” Methodology: This research undertook a qualitative research approach of explorative nature. Un-structured in-depth interviews was conducted with seven participants, sampl
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Bergmann, Swana. "Entwicklung eines Evaluationsmodells zur Erfolgsmessung von Corporate Events." München FGM-Verl, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2652924&prov=M&dokv̲ar=1&doke̲xt=htm.

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Andreasson, Leijon Joakim, and Daniel Nehl. "Event Marketing : En fallstudie av Fjällräven." Thesis, Stockholm University, School of Business, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6039.

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<p>Information och reklam finns överallt, på TV, radio, tidningar, och nu senast stripade på tunnelbanevagnar, vilket gör att reklamen får det svårare att tränga igenom det allt tätare mediebruset. Med detta som bakgrund kan man se en trend till det ökade användandet av Event Marketing, vilket är en kommunikationsform som genom evenemang ska stärka varumärket eller skapa ett mervärde. Event Marketing utformas beroende på målen och syftet med evenemanget, vilket vanligtvis är att skapa ett intresse för produkten eller tjänsten och att öka försäljningen, men hur skapas detta genom ett evenemang?
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Чегренець, Д. В., та Ю. В. Зимбалевська. "Event-marketing як іструмент маркетингових комунікацій". Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/4164.

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Pirunčíková, Jana. "Event marketing v komunikační strategii firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-81326.

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This thesis deals with event marketing into integrated marketing communications. The main objective is to assess the effectiveness and appropriateness of selected methods in the selected company. The work is divided into theoretical and practical part. The first chapter describes the theoretical and the elements of marketing communication and clarifies the issue of event marketing. The theoretical knowledge applied in the Energy Media Publishing Ltd. and specifically its product - the magazine Do kabelky, his performance is part of the second chapter in the situational analysis. The third chap
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Myslivcová, Hana Bc. "Event management." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1398.

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V práci je popsán teoretický postup při pořádání eventů, který vychází ze zásad projektového řízení. Tyto postupy jsou také aplikovány v praktické realizaci eventu. Následuje výzkum aktuálních trendů v event managementu a výzkum cílových skupin s pomocí dat MML/TGI.
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Myslivcová, Hana. "Event management." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-14158.

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V práci je popsán teoretický postup při pořádání eventů, který vychází ze zásad projektového řízení. Tyto postupy jsou také aplikovány v praktické realizaci eventu. Následuje výzkum aktuálních trendů v event managementu a výzkum cílových skupin s pomocí dat MML/TGI.
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Ježková, Martina. "Analýza event marketingu studentské organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224540.

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This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event
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Macht, Bianca. "Wirkungsuntersuchung im Event-Marketing : der Einfluss von Flow auf Imagetransfer und Sponsorenwahrnehmung /." Hamburg : Diplomica, 2006. http://www.diplom.de/db//diplomarbeiten8878.html.

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Jindrová, Dagmar. "Event management." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-315923.

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The thesis deals with the issue of management and Event is divided into two parts. The first part is a literature review that addresses in detail the terms of event management, Their interdependence and continuity of the marketing mix. The Theoretical part is focused on the planning, goals and typology of events. The second section converts these theoretical knowledge, into practical part, which deals with the organization of the event by Bomton, on behalf of Aichi or Art Image Challenge International. Here is description of the process of preparation and subsequent Implementation of the even
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Olander, Lena, and Rebecka Charpentier. "Internet : som kompletterande kommunikationskanal till Event Marketing." Thesis, Södertörn University College, School of Communication, Technology and Design, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-352.

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<p>The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB. The s
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Kolda, David. "Event marketing značky Birell pro rok 2017." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262330.

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The work deals with the event marketing strategy of Birell that holds a leading market position in the Czech Republic in the sale of non-alcoholic beer. As part of building a new brand image Birell participates in a number of sports events. By trying to raise brand awareness and build a reputation among consumers. The main goal is to create event plan for 2017. The operational objective is to propose adjustments to the existing event strategy. The theoretical part is devoted to the integration of event marketing communication mix and basic typology. Then it describes all processes in the plann
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Reto, Natasha Sofia Pereira. "O Event-Marketing como estratégia de comunicação de marcas." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4460.

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Perante um mercado cada vez mais competitivo e global, onde os canais de comunicação estão massificados e os consumidores partilham entre si informações sobre as marcas de forma rápida e sem qualquer tipo de controlo, os marketeers sentiram a necessidade de reinventar as suas estratégias de comunicação, centrando as suas atenções na vertente emocional do consumidor. É com o intuito de comunicar de forma diferente e ativa com os consumidores que surge o conceito de experiential marketing, do qual faz parte a estratégia de event-marketing. Através da análise de três estudos de caso, constituído
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Edlund, Malin, and Henny Gerdin. "Event Marketing and Recruitment : A qualitative study of What Companies in Northern Sweden Think About Event Marketing and Recruitment." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-36523.

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Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.

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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the th
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Stokes, Robyn L. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367441.

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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the th
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Schlesinger, Torsten. "Emotionen im Kontext sportbezogener Marketing-Events /." Hamburg : Czwalina, 2008. http://d-nb.info/991497562/04.

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Weber, Ann-Charlotte, and Serdar Yilmaz. "Event Marketing, a way to be seen, heard and connected : Six case studies of Event Marketing as a promotional tool." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2663.

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<p><strong>Problem statement:</strong> In what ways do companies work strategically with event marketing?</p><p>To answer the problem statement, the following research questions help us gain the necessary understandings:</p><ul><li>What role does event marketing play in a company’s marketing mix?</li><li>What are the deciding factors that make companies select certain events?</li><li>What objectives do companies have with event marketing?</li><li>How do companies evaluate their event marketing?</li></ul><p><strong>Purpose: </strong>Through analyzing multiple case studies of event users and eve
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Grannesberger, Robin, and Natalie Petersson. "Event Marketing som Marknadsinstrument : En fallstudie om Skanska." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8085.

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<p>As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately ha
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Scharfe, Saskia M. "Eventmarketing - Urheber- und gewerblicher Rechtsschutz /." Hamburg [u.a.] : Lit-Verl, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014762115&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Edenfelt, Lukas, and Miriam Sellén. "Event Marketing : En alternativ väg till kund lojalitet." Thesis, Södertörn University College, School of Business Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-724.

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Vančurová, Vendula. "Využití event marketingu v marketingovém programu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76835.

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The aim of bachelor work is to introduce the event marketing, defining its objectives and understanding of the substance. The first part deals with the theoretical perspectives on event marketing, its importance, role in the communications mix and its place among the four P. The second part looks at the experience of event marketing. As a case study presentation was chosen by INTERNET CZ, as, and its participation in the Forum Invex Forum in Brno. Part of this work are the results of a questionnaire survey.
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Nufer, Gerd. "Event-Marketing und -Management : Theorie und Praxis unter besonderer Brücksichtigung von Imagewirkungen /." Wiesbaden : Dt. Univ.-Verl, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015707877&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Gryshchuk, Viktoriia. "Marketing Specificities in Conference Organization Business." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10855.

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This thesis describes the main aspects of event business organization, mainly specificities of conferences business around Europe and Russian Federation. Theoretical part includes service marketing and marketing mix. Practical part is focused on the conference organization by Jacob Fleming Company. Some examples of conference materials are provided at the end of the thesis.
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Olsson, Sophie, and Dina Sabrkesh. "Work is theatre and every business is a stage : En studie i möjliggörandet av relationer med hjälp av event marketing." Thesis, Mälardalen University, School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-758.

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<p>Uppsatsens titel ”Work is theatre and every business is a stage” – en studie i möjliggörandet av relationer med hjälp av event marketing</p><p>Seminariedatum 2008-06-05</p><p>Ämne/kurs Kandidatuppsats i marknadsföring, 15 p</p><p>Författare Sophie Ohlsson och Dina Sabrkesh</p><p>Handledare Ingemar Haglund</p><p>Nyckelord Event marketing, relationer, relationsmarknadsföring, evenemang,</p><p>event.</p><p>Problemområde Konsumenter idag vill inte dagligen pumpas med nya budskap utan de har blivit mer medvetna och söker efter ett värde från företaget och dess produkter utöver det brukliga. För
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Karlsson, Emelie. "Svart bälte i ryktesspridning och events : [en studie i PR-strategierna Buzz och Event marketing]." Thesis, Halmstad University, School of Social and Health Sciences (HOS), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4301.

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<p>Syftet med studien är att reda ut vilken roll strategierna Buzz och Event marketing har i PR-branschen idag samt hur de strategiska kommunikatörerna och målgruppen förhåller sig till dem. Studien undersöker också de behov och möjligheter strategierna i kombination har och ska på så sätt generera ny kunskap till grund för strategiernas fortsatta utveckling.</p>
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Borgwardt, Lars E. "Event-Management in Osteuropa : Grundlagen, Definitionen, Trends /." Saarbrücken : VDM, Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2904367&prov=M&dok_var=1&dok_ext=htm.

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Bobel, Tilo. "Logistikorientiertes Management von Events : Grundlagen und Handlungsempfehlungen für die Eventlogistik /." Bern ; Stuttgart ; Wien : Haupt, 2009. http://d-nb.info/991034562/04.

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Alsterberg, Johanna, Sima Antar, and Amely Riess. "Event marketing : ett verktyg för att skapa starka kundrelationer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-981.

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Syftet med denna uppsats är att studera hur företag kan använda sig av event marketing som ett sätt att skapa nya och stärka befintliga kundrelationer. Metoden som användes för att undersöka dessa ämnen var en kvantitativ enkätundersökning. Uppsatsens teoretiska referensram utgår från ämnet event marketing och leder in på kundrelationer och upplevelserummet. Den empiriska datan är insamlad genom en enkätundersökning med 50 respondenter på Öl- och Whiskymässan på Svenska Mässan i Göteborg. Studiens slutsats kan kort sammanfattas som följande; Event marketing är en marknadsföringsmetod som föret
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Wålander, Natalie, and Jannie Andersson. "Event Marketing : Kulturnatten och City Art Link som marknadsföringsverktyg." Thesis, Linköping University, Linköping University, Linköping University, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57476.

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Nyamutsambira, Kudakwashe Don. "A framework for event marketing for Nelson Mandela Bay." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13647.

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Recent times have seen the increased proliferation of the concept of applying events in promoting destinations. This can be attributed to the effectiveness of events in solidifying the image and attractiveness of destinations. Currently, South Africa ranks as the twenty second most popular location for hosting events and has a foothold of 2.5% of the global event market share. The global pervasion of events has changed the dynamics that surround how destinations are promoted and has also significantly impacted the tourism industry and the respective tourist patterns of consumption. Literature
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Ілляшенко, Наталія Сергіївна, Наталия Сергеевна Ильяшенко, Nataliia Serhiivna Illiashenko та Я. А. Коваленко. "Ефективність використання event-marketing в просуванні товарів в Україні". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38373.

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Світові тенденції в сфері маркетингу ніколи не стоять на місці. Провідні фахівці створюють та застосовують найрізноманітніші схеми залучення уваги певної кількості людей, та перетворення їх на постійних клієнтів. Так одним із таких схем залучення є event-marketing.
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Engel, Georg. "Event-Marketing für soziale Nonprofit-Organisationen ein mächtiges Kommunikationsinstrument." Hamburg Diplomica-Verl, 2003. http://d-nb.info/990229386/04.

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43

Gauthier, Bernard J. M. Carleton University Dissertation Journalism and Communication. "The Bonfire managers; a critical examination of event marketing." Ottawa, 1996.

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44

Engel, Georg. "Event Marketing für soziale Nonprofit-Organisationen : ein mächtiges Kommunikationsinstrument /." Hamburg : Diplomica Verl, 2008. http://deposit.d-nb.de/cgi-bin/dokserv?id=3151827&prov=M&dok_var=1&dok_ext=htm.

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45

Bordne, Jessica. "Eventmarketing : ein Kommunikationsinstrument wird erwachsen ; Grundlagen - Erfolgsfaktoren - Entwicklungsperspektiven /." Saarbrücken : VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2858410&prov=M&dok_var=1&dok_ext=htm.

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46

Häcker, Sabine. "Event-Marketing und Erlebnispädagogik Gemeinsamkeiten, Unterschiede und Synergiepotenziale der Konzepte." Saarbrücken VDM, Müller, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2856989&prov=M&dok_var=1&dok_ext=htm.

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47

Lundin, Linda, and Emma Björklund. "Välkommen till en minnesvärd upplevelse : En studie om Event Marketing." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2165.

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<p>The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use?
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48

Рамандаш, Ю. В., та Ю. В. Зимбалевська. "Вибір оптимального способу просування компанії, що спеціалізується на event-marketing". Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/4168.

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49

Dessel, Solveig. "Nachhaltigkeitsaspekte im Event-Marketing - Zwischen strategischem Anspruch und operativer Umsetzung." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11612073.

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50

Antonsson, Camilla. "Sponsring eller event marketing – vilken metod stärker bäst ett företags varumärke inom sportbranschen? : En studie baserad på marknadschefers medvetenhet kring kommunikationsmetoderna sponsring och event marketing i samband med ett idrottsevent." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-62916.

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Idag finns det ett omfattande reklam- och mediebrus i samhället där marknadschefer försöker hitta den mest unika vägen för att få allmänheten att bli intresserade av just deras varumärke. Teorier visar att företag som medverkar i ett event genom kommunikationsmetoderna sponsring eller event marketing erhåller en ökad trovärdighet och stärker sitt varumärke. Hur medvetna är då företagets marknadschefer om skillnaden mellan sponsring och event marketing för att stärka sitt varumärke? Syftet med den här studien är att kartlägga nio marknadschefers medvetenhet mellan sponsring och event marketing
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