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Корнус, Анатолій Олександрович, Анатолий Александрович Корнус, Anatolii Oleksandrovych Kornus, S. I. Siutkin, O. H. Kornus, and O. S. Danylchenko. "Event tourism for transboundary cooperation." Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/57862.
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Туристично-рекреаційна галузь у багатьох країнах переживає період стрімкого розвитку в умовах незадоволеного попиту, динамічної перебудови власної структури і функцій у відповідності до процесу диверсифікації рекреаційних потреб. Формування ринкового середовища в національній економіці України створює об'єктивні передумови для динамічного розвитку різних видів туристичної діяльності у її регіонах, зокрема подієвого туризму. Цей вид туризму має важливе значення у транскордонному співробітництві, адже він сприяє формуванню позитивного образу (іміджу) держави.Туристско-рекреационная отрасль во многих странах переживает период стремительного развития в условиях неудовлетворенного спроса, динамической перестройки собственной структуры и функций в соответствии с процессом диверсификации рекреационных потребностей. Формирование рыночной среды в национальной экономике Украины создает объективные предпосылки для динамичного развития различных видов туристической деятельности в ее регионах, в частности событийного туризма. Этот вид туризма имеет важное значение в трансграничном сотрудничестве, ведь он способствует формированию положительного образа (имиджа) государства.
The tourist and recreational industry in many countries is experiencing a period of rapid development in the face of unmet demand, the dynamic restructuring of its own structure and functions in accordance with the diversification of recreational needs. The formation of a market environment in the national economy of Ukraine creates objective prerequisites for the dynamic development of various types of tourism activities in its regions, in particular the event tourism. This kind of tourism is important for cross-border cooperation, because it promotes the formation of a positive image of the state.
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Reinikka, Linda. "Brand Identity : Improving event tourism in Helsinki." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29915.
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The tourism industry is one of the fastest growing industries in the world. Destinationcompetitiveness emphasizes the need to link competitiveness to a destination's ability to delivergoods and services better than other destinations on those parts of the tourism experience regardedas being important by tourists. The phenomenon of using events to strategically build andstrengthen a destination's brand identity has received very little attention. This study aims to investigate how the Destination Management Organisations in Helsinki arebuilding a brand identity, and how events may be used strategically in this process. Interviews havebeen undertaken with few organisations of various sizes and characteristics. Two distinct divisionsformed the base of the thesis; the first with a clear focus on how the DMO is working to create abrand identity, while the latter concentrated on the same topic from a focused perspective; how thebrand identity may be created with the use of events. After this, the research phase is entered, whichinvolves gathering the necessary data required for determining the current identity of thedestination. Once the research phase was completed, the process moved into a phase of shaping thebrand identity. Through the interviews the writer was able to get better perceptions of how the cityis merged with views and objectives of where the city wants to be, or where they desire to be in the future.
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Tiew, Nga Huong Fidella. "Stakeholder Salience and Strategy in Event Tourism." Thesis, Curtin University, 2017. http://hdl.handle.net/20.500.11937/66025.
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Using qualitative multiple-case study research, this thesis advances understanding of event stakeholders’ salience, interests and influence strategies in event tourism settings. The findings suggest that stakeholder salience varies due to different types of stakeholder power and legitimacy, and event implementation priority, subject to individual managers’ perceptions. The study also found that managers prioritise stakeholders according to the event life-cycle – from planning and implementation, through staging to conclusion, as opposed to responding to stakeholders’ urgent claims.
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Azman, Ashley M. "Food Tourism in Special Events and Festivals in Appalachian Ohio." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1323965749.
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Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.
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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.
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Berridge, Graham. "Event experiences : design, management and impact." Thesis, University of West London, 2015. https://repository.uwl.ac.uk/id/eprint/1374/.
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The papers submitted for this PhD by publication represent research centered on event experiences and their design, management and impact. They are the result of research projects that have produced seven published peer-reviewed papers and one book. The body of work has made an original, significant and sustained contribution towards the development of an emerging field of study in events. The work has made a major contribution towards furthering understanding of the human experience that results from the management of events, their design and their impact. At the heart of this submission is a consideration for how events are experienced and what factors and components contribute to the depth of that experience. The majority of papers analyses and reflects upon the construction of experience settings (their design) and essentially seeks knowledge to identify the variables that shape any experience of events (Ryan, 2012). In doing so the research undertaken has embraced a less restrictive set of methodologies usually afforded by statistical exercises in favour of a more embodied, immersive and participative approach. This has included not only observation and autoethnography, but also reflection on that which has been observed. In turn this reflection and analysis has drawn upon a range of theories and models to advance understanding of the social occasions that we call events where human interactions with the designed programme and environment illicit a range of responses that may culminate in a memorable and unique moment in time. The research therefore touches upon the emotional response to event experiences, the study and interpretation of the meaning of events, and notably their signification to an intended audience. In the course of this research I have evaluated and reflected upon the study and practice of event management across a range of event types and genres. Seeking to initially clarify the role of design in creating event experience led me to questioning the paradigmatic model for event management and resulted in the development of an alternative consideration for event planning and management - Event Experience Design Framework (EEDF). Unlike existing models this places design as the central and pivotal driving force that inhabits all areas of the event management process and upon which all events should then be based. The contribution of this body of work can therefore be summarised as follows: 1. Development of a paradigmatic concept that places design as the central and essential practice that underpins the planned event experience. 2. Theoretical positioning of how designing event experiences impacts on stakeholders 3. Recognition and application of theoretical models and tools relevant to event design and creativity, and further use of conceptual models to analyse experiential outcomes 4. Identification and awareness of the broader socio-cultural impact of planned events This submission provides evidentiary material that I have made a positive and meaningful contribution to raising the profile of events through research, teaching and learning by an acknowledged excellence in events management education and as a recognised (and first) National Teaching Fellow in Events. Furthermore, the submission provides a reflection on this research and development that has enabled me to make such a pivotal contribution to the field. It concludes with an outline of plans for the future.
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Zima, Kamil. "Event Tourism Economical and tourstic impacts on regional economy : A study of Polish regions preparations for UEFA EURO 2012." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-11803.
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The aim of the study was to examine what the economic and touristic impacts of the sports event - UEFA EURO 2012 - will have on Polish regions. The essay was limited to some specific regions in Poland. Those regions were Gniewino, Malbork, Kalisz, Legionowo, Pommerian Province, Cracow, Olsztyn and Zamosc. The Football Championships that will be held in 2012 are dependent of the big amount of football fans that will came and spend their money in Polish regions. Thanks to the increased consumption this creates demand for local services and products. The generator of spending is the tourism multiplier that is the main link to the touristic expenditure.The multiplier is a catalyst of the region that creates jobs, growing yield, promotion of the region and improvement of its infrastructure and leisure facilities. This is considered as an advantage from an economical and touristic point of view. The economical and tourstic benefits are different for every mentioned region in the study because of their location and link to the UEFA EURO 2012. This study shows only how the different eight regions prepare for the UEFA EURO 2012 and what they think that the negative and positive economical and touristic impacts will gain them. The study gives only a short brief of the football event of what can happen.
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De, Witt Leonie. "Key success factors for managing special events : the case of wedding tourism / L. de Witt." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1135.
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The primary goal of the study was to identify key success factors for the management of
wedding tourism in South Africa. This goal was achieved by firstly conducting a literature
study to determine the key success factors of strategic management for special events as
stated in books, articles and other sources. Secondly, wedding tourism was analysed to
provide an overview of the wedding tourism industry and weddings as tourism products.
Thirdly, the results of the empirical research were discussed followed by the conclusions
and recommendations made with regard to further research.
From the literature study, aspects regarding strategic management were discussed
namely, the strategic management process, marketing for special events, human resource
management, financial management and operational management. These aspects were
included in the questionnaires for the empirical research. Two different questionnaires were
developed, one for wedding planners and one for owners/managers of wedding venues in
the Gauteng and North West provinces. The purpose of the questionnaires was to gather
information on the key success factors for wedding tourism and to gain insight of the
wedding tourism industry. Personal interviews were held with wedding planners and
owners1 managers of wedding venues; questionnaires were also distributed via email. All
the data was processed by the North-West University's Statistical Consultation Services. A
confirmatory factor analysis was done to produce a small amount of factors. The following
factors were identified: strategic planning; SWOT analysis, human resources, financial
management, market segmentation, promotion and operational management.
After analysing the data it was clear that operational services like ensuring high levels of
hygiene, having a liquor license, accessibility, secure parking and that services must meet
the needs of guests were considered extremely important aspects for a wedding venue.
The following aspects were considered extremely important by wedding planners: services
must meet the needs of guests, offer unique products and develop a checklist as control
mechanism.
Owners of wedding tourism products and wedding planners have to consider and apply the
key success factors in order to grow the industry and create sustainable products.Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2007.
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Jayaswal, Tanu. "Events-induced tourism: a protocol analysis." AUT University, 2010. http://hdl.handle.net/10292/897.
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Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and their associated economic benefits. The ability of events to attract people to a destination for the purpose of attending the event is well documented. However the ability of an event to add value to attract tourists before or after the event is not so clear. In other words, can an events portfolio positively influence the decision to visit a destination at a time when none of the promoted events are scheduled? As a first step towards answering this important question, this study explores the contribution of an events portfolio to a consumer’s perceptions of a destination and how this influences their decision to attend a destination under these circumstances. The proposed study conducts a protocol analysis based on consumer’s decision-making thoughts. Each participant was given a choice between two destinations in India. Participants were asked to ‘think out loud’ as they made the decision to visit one of two possible destinations, one with an events portfolio and the other without. However, their visit does not coincide with the events’ dates. The results suggest four lines of reasoning utilised by prospective tourists in the destination choice process: 1) destination image; 2) the timing of the event with respect the time of visit; 3) tourists’ level of interest in the event; and, 4) events not listed in the events portfolio might be scheduled during the time of the proposed visit. In course of finding lines of reasoning for cross-cultural issues it was found that culture, architecture, English language usage, and food are the major aspects that tourists consider while travelling to Indian destinations. In terms of the events portfolio, there is evidence of a preference for a ‘fit’ between the event and Indian culture.
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Quaggiotto, Emilié. "Malmö FF i Champions League - påverkan på Malmö som destination. : En enkätstudie riktad till MFF - supportrar." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-121869.
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Larsson, Kerstin, and Maria Holmberger. "Hållbara event? : En kvantitativ studie med syfte att undersöka eventbranschens intresse för en hållbarhetscertifiering." Thesis, Södertörn University College, School of Life Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2796.
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The purpose of this thesis was to examine the interest for a sustainable certification when arranging events. The thesis is based on a quantitative method, where the authors did fifty telephone interviews with companies included in the event business. Theories that has been the basis of this examination is; sustainable development, event management, altruism and competition strategies. The material in the empiric chapter consists of crosstabs and graphs, formed by the statistical data from the survey. The authors have tried to connect the theories with the empirical result in the final analyze.
Furthermore, the outcome of the survey has been discussed in the chapters for analyze and results. The authors have seen an interest from the interview objects to apply a sustainable certification when arranging events, even though it does not exist. The examination has also been discussed in another point of view, is the interest based on a moral or an economic perspective? The authors think that companies interested in a sustainable certification, are interested even if it leads to higher costs for the business. Companies that are not interested in the certification, thinks that costs are the primary reason for this.
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Maček, Otta. "Analýza mistrovství světa v ledním hokeji v Praze a Ostravě." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206253.
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The aim of this thesis is the impact analysis of hosting the IIHF Ice Hockey World Championship in Prague and Ostrava in 2015.The first part of thesis is about sport events, event marketing and event tourism. The second part of thesis is the analysis of impacts of hosting IIHF Ice Hockey World Championship on tourism in Prague and Ostrava.
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Shonk, David J. "Perceptions of service quality, satisfaction and the intent to return among tourists attending a sporting event." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148617265.
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Dubská, Kateřina. "Vliv výstavy Expo na pořádající destinaci." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202006.
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The aim of this thesis is to characterize a number of Expos that took place in recent years, and to analyze their impact on the host regions. Two World Expos and two International Specialized Expos will be analyzed. This thesis aims to describe the differences between these two categories and between individual exhibitions within the same category. When analyzing the impacts the greatest attention will be paid to the impacts associated with tourism. With reference to the analysis, it will be possible to say whether the Expos have importance nowadays.
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Godlewska, Marta. "EVENT PLANNERS' RATINGS OF DESTINATION SELECTION VARIABLES: A COMPARISON BETWEEN MEMBERS OF THREE PROFESSIONAL ASSOCIATION G." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3093.
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Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based on multiple dependent variables. This study found significant differences in ratings of five out of thirteen destination selection variables by event planners who were the members of three different associations. Therefore it is providing a valuable contribution to the existing body of literature. From a practical standpoint, this study can help by providing information about how planners of different events feel about certain destination criteria at the time a destination selection is made. All parties with a vested interest in the event industry may use this information to appropriately position their services in the market and tailor their products to better compete for the limited number of events in an environment where the space to host such events continues to grow.M.S.
Other
Rosen College of Hospitality Management
Hospitality and Tourism Management
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Sealy, Wendy. "An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006." Thesis, Bucks New University, 2009. http://bucks.collections.crest.ac.uk/9781/.
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Although much has been written on the benefits of hosting 'mega events' including the Olympic Games and the Football World Cup, smaller but still significant sport events of global significance such as the Golf World Cup have received hardly any attention by researchers. This dearth in knowledge has inspired the direction of this study, that is, to explore the stakeholder perspective of the Golf World Cup which was hosted in Barbados in 2006. This event was part of a national development strategy aimed at diversifying the tourism product in the light of the increasing competitiveness of the tourism industry. Consequently the research methodology adopted for this study was eclectic in nature as it sought to obtain a holistic understanding of the issues associated with hosting mega events on a small island microstate. An approach to data collection and analysis was therefore utilised including semi-structured interviews, participant observation and the examination of documents and promotional materials in order to understand the expectations and perceptions that specific stakeholder groups (including local tourism officials, international tourists and local residents) have of the Golf World Cup. The 85 participants in this study highlighted a diversity of views. From the tourism authorities' perspective, the reasons for staging the Golf World Cup were rather cliched. These included using the Golf World Cup as a tool to promote the island as an upmarket golfing destination. The authorities also expected that the Golf World Cup would stimulate tourism demand during a traditionally slow period and provide the island with much needed publicity in overseas tourism markets. However, the fieldwork revealed that the event was unsuccessful due to the poor attendance by both international tourists and local residents. From an international perspective many participants felt that the event was poorly attended due to a lack of awareness in overseas markets and the 'lack of atmosphere' and auxiliary attractions at the golf course. From the local perspective many participants felt that the event lacked appeal and cultural relevance to the host society. Locally, a significant finding is that the event projected an image of catering to an elitist clientele. This image created the perception among local residents that the event was socially exclusive and only served to perpetuate social divisions in society rather than to ameliorate them. Furthermore, many felt that the failure of the event authorities to solicit local participation was because local residents were not part of the decision-making process. This finding further augments the argument that events cannot be successful without local support and participation. The findings in this study can make a worthwhile contribution to the marketing, management and design of future events and the direction of policy formulation for sport events on the island of Barbados. It has illuminated many issues that direct the perceptions, expectations and subsequent purchase behaviour of international tourists and local visitors regarding a mega event on the island of Barbados.
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Motale, Matebello Dieketseng Bethsheba. "The social impact of arts festivals : a case of the ABSA Klein Karoo National Arts Festival / M.D.B. Motale." Thesis, North-West University, 2008. http://hdl.handle.net/10394/1774.
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Silva, Mauro Amancio da. "ENTRAI - Encontro das Tradições Italianas : festa popular : patrimônio cultural, lazer e turismo." reponame:Repositório Institucional da UCS, 2007. https://repositorio.ucs.br/handle/11338/244.
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O trabalho teve como objetivo investigar a festa popular de rua denominada Encontro das Tradições Italianas - Entrai, que ocorre no berço da imigração italiana na Serra Gaúcha Nova Milano, distrito de Farroupilha. Por um lado, a escolha do tema de investigação foi motivada pela inexistência de registros científicos sobre o evento, por outro, pela relevância do evento que permitiu estudar questões pertinentes ao lazer e ao turismo, áreas de estudo que sempre estiveram imbricadas. A investigação se propôs verificar as finalidades da criação do Entrai, descrever e analisar as características do evento, averiguar o perfil de turistas que a festa atrai e descrever criticamente as inovações e peculiaridades na programação da festa. O referencial teórico está centrado fundamentalmente nas questões pertinentes ao lazer, as festas populares e eventos como atração turística. O estudo é de corte qualitativo e a metodologia descritiva do tipo estudo de caso. Utilizou-se análise documental, entrevistas, observações e notas de campo como estratégia de coleta de informações do estudo. A análise documental e as entrevistas foram as estratégias que permitiram melhor compreensão sobre a história da festa e a análise de seus propósitos iniciais e atuais. As conclusões do estudo apontam que o Entrai nasceu como parte de um projeto de planejamento municipal do turismo de Farroupilha, onde o objetivo do evento era tornar-se atrativo turístico e cultural. O estudo também revelou que o evento tem um potencial turístico, embora apresente distorções de planejamento e gestão que desfiguram os propósitos para o qual foi criado. O Entrai revela-se como uma festa popular de rua, que ocorre num espaço aberto que deve ser preservada e priorizada pelo Poder Público do município de Farroupilha/RS, face à relevância histórica dos colonizadores da região.Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-15T17:52:30Z No. of bitstreams: 1 Dissertacao Mauro A Silva.pdf: 6150029 bytes, checksum: 813833cec7f0d9f16e84c9fb82664cf6 (MD5)
Made available in DSpace on 2014-05-15T17:52:30Z (GMT). No. of bitstreams: 1 Dissertacao Mauro A Silva.pdf: 6150029 bytes, checksum: 813833cec7f0d9f16e84c9fb82664cf6 (MD5)
The aim of this study was to investigate a popular carnival called Entrai - an Italian Traditions Celebration that takes place where the Italian immigration started in the mountains of the Rio Grande do Sul state Nova Milano, Farroupilhas district. First, the theme was chosen because there are no scientific writings on the event, and on the other hand, for its importance that allowed me to study some pertinent questions about leisure and tourism, which are areas that have always been related. The investigation was proposed to verify the purpose of the Entrai s creation, describe and analyze its characteristics, check out the tourists profile that are attracted to it and describe the innovations and peculiarities on the celebration s program in a critical way. The theoretical references are fundamentally based on leisure, carnivals and events as ways to attract tourists. This is a qualitative study and the methodology used is descriptive, a case study research. Document analysis, interviews, observations and field notes were used to collect information. The document analysis and the interviews were the strategies that allowed a better comprehension on the carnival s history and the understanding of its initial and current purposes. Our conclusions say that Entrai was created as part of a project of Farroupilha s municipal planning for tourism, with an objective to be a tourist and cultural attraction. This study also revealed that this event has a tourist potential, even though there are planning and management distortions that get out of the way with its initial purposes. The Entrai reveals itself as a popular carnival, which happens in an open space that must be preserved and prioritized by the city government, because of the historical relevance of the people that first arrived at the place.
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Kaplanidou, Kyriaki. "The impact of sport tourism event image on destination image and intentions to travel a structural equation modeling analysis /." Diss., Connect to online resource - MSU authorized users, 2006.
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Thesis (Ph. D.)--Michigan State University. Dept. of Park, Recreation and Tourism Resources, 2006.Title from PDF t.p. (viewed on June 19, 2009) Includes bibliographical references (p. 154-167). Also issued in print.
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Neves, Janine do Rosário Oliveira. "O papel dos eventos no reforço da atractividade turística de Cabo Verde: o caso da cidade da Praia." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4454.
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A presente dissertação aborda a questão da realidade e das perspectivas do turismo de eventos em Cabo Verde, analisando a oferta turística do país e a viabilidade dos eventos fazerem parte desta oferta.
O segmento é caracterizado por altos parâmetros de qualidade e exigências que o torna num grande desafio. É um dos segmentos que mais crescem a nível do turismo mundial. Representa grandes ofertas de emprego, pela diversidade de pormenores que acarreta e é um meio de amenizar a sazonalidade, tendo em conta que os eventos podem ser realizados ao longo de todo o ano, bem como um excelente complemento do segmento de lazer/sol e praia, que é dominante nas ilhas de Cabo Verde.
Constituem, grandes fontes de receita, porque os dados empíricos revelam que o turista de eventos gasta muito mais que o turista de lazer.
Este trabalho engloba ainda uma análise empírica de dados. Esta permitiu perceber que não existe ainda uma real percepção do valor que uma oferta de turismo de eventos pode representar para o país em termos de entradas de mais turistas, o que levaria ao aumento das receitas e dos postos de trabalho, à amenização da sazonalidade, bem como da dinâmica social e cultural que pode representar. A pesquisa permite ainda perceber que o amadorismo presente no sector é um dos factores que o faz ser tão vulnerável e com algum deficit de qualidade. Esta vulnerabilidade torna o sector de difícil entendimento entre os empresários e o sector público, colocando em causa o grande desafio de se transformar num instrumento importante, no contexto do desenvolvimento socioeconómico de Cabo Verde.
Para isso é crucial que se trabalhe no sentido de reforçar a capacidade competitiva de Cabo Verde e de criar um modelo de negócio voltado para o turismo de eventos, o qual pode contribuir para a sustentabilidade da actividade turística em Cabo Verde.
A presente dissertação sistematiza o diagnóstico estratégico do turismo em Cabo Verde e formula um conjunto de recomendações tendo em vista o desenvolvimento do sector e a potenciação que os eventos podem dar neste domínio.This dissertation discusses the question of reality and prospects of tourism of events in Cape Verde, analyzing the country's tourism and viability of the events are part of this offer. The segment is characterized by high quality standards and requirements which makes it a great challenge. It is one of the fastest growing segments within the tourism world. Represents great job, by the diversity of details that entails and is a means to mitigate seasonality, given that the events can be held throughout the year, as well as an excellent complement to the leisure segment / Sun and beach, which is dominant on the islands of Cape Verde. Constitute major sources of revenue, because the empirical data reveal that the events of tourist spends more than leisure tourists.This work also comprises an analysis of empirical data. This allowed to realize that there is still a real sense of the value that an offer of tourism events may pose to the country in terms of contributions of more tourists, which would lead to increased revenues and jobs, the alleviation of seasonality, as well as social and cultural dynamics that can represent. The survey also allows the amateur to realize that this sector is one factor that makes him so vulnerable and a deficit of quality. This vulnerability makes it difficult to understand the sector between entrepreneurs and the public sector, putting in question the great challenge of becoming an important tool in the context of socio-economic development of Cape Verde.For this it is crucial to work towards strengthening the competitive capacity of Cape Verde and create a business model focused on tourism events, which may contribute to the sustainability of tourism in Cape Verde.This paper systematizes the strategic diagnosis of tourism in Cape Verde and formulates a set of recommendations for the sector's development and empowerment that events can make in this field.
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Nishimoto, Keiko. "Value creation over time: the application of IIRC integrated reporting framework to demonstrate the value of MICE business." Kyoto University, 2020. http://hdl.handle.net/2433/259085.
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Grossová, Jana. "Význam festivalů a soutěží v oblasti gastronomie ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114150.
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The thesis describes importance of food festivals and competitions in the Czech Republic and their current status in Czech tourism. The aim is to provide a comprehensive view on the issue of organizing of food events and based on analyze to characterize current structure of Czech market of food festivals and competitions. The first two chapters are dedicated to presentation of related terms and to explanation of the theory of event marketing and management. The practical part includes the aforementioned market analysis and its important part is a presentation of chosen food events undertaken in 2011. One chapter is also devoted to the introduction of expected future development and provides an overview of current trends.
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Thomas, Pieta Helen (Peta). "The value of business tourism in the performance of an organisation / Pieta (Peta) Helen Thomas." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9454.
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The primary objective of this research is to review the value of business events in the
performance of an organisation.
Business events are categorised as part of the business tourism sector of the tourism
industry. This sector is a strong financial contributor to many nations’ economies. The
sector, sometimes also known as the M.I.C.E industry or meetings industry, focuses
on creating business events to fit the knowledge needs of organisations across a wide
range of industries. The business events are of several genre including exhibitions,
training seminars, conferences, congresses and trade shows and all have been created
for the purpose of helping organisations improve individual competitive advantages
by learning from peers, competitors, suppliers and customers.
The financial outcome of holding business tourism events is typically measured by
such indicators as the number of business event venues booked, the number of
business tourism visitors to a country attending business events, the number of hotel
bed-nights sold that relate to business events, the number of add-on packages in the
way of transport, entertainment and leisure tours used by business event attendees.
Countries including South Africa have specific national policies to attract globally
rotating business events to their own country.
While hotels, transport and other tourism activities glean substantial financial benefit
from the hosting of business events, the outcome of these events in terms of the new
knowledge created for organisations is the primary objective of this research. As
knowledge is intangible the value of knowledge is hard to understand in terms of past
performance such as financial statements but it is seen in the literature review that
there are many beneficial implications of seeking knowledge not limited to risk
management through informed decision making. New knowledge has the ability to
change the future work-place behaviour of employees in turn affecting the
performance of an organisation. Lewin (1951) summarised that the level of
behavioural change from the influence of new knowledge attained at an event is a
function of the people at the event and the environment of the event. Understanding
these variables speaks directly to managing the intangible value created from business
events. Thus Lewin’s formula as applied to business events is considered a link in the
value chain of intangible asset creation in this research.
Knowledge is an intangible asset of every organisation often documented in formal
normative managerial actions such as policies, processes and databases and also held
informally by individual employees who have personal skills and abilities. Measuring
the change in knowledge value through an intervention such as a business event has
relevance in terms of valuing the contribution of business events to improving
organisational performance. A secondary objective of this research was then to review
the current use of the Kirkpatrick-Phillips return-on-investment model in relation to
its effectiveness in defining knowledge objectives and measuring their effect on
intangible asset creation. The model is the business events sector recommended
methodology to set the objectives and key performance indicators that define the
degree of success of the business event for an organisation. The utility of this model
in helping to manage organisational knowledge value derived from business events is
reviewed. The relevance of business events to future organisational performance
improvement is understood by analysing firstly an organisation’s perspective of the
value of business events and then the perspective of an employee of the organisation
attending business events.
The findings of the literature review guided the design of both the qualitative and
quantitative surveys that were used to explore the way knowledge flows from events
into organisations. These surveys fulfil the third and fourth objectives of the research.
To understand the flow of new knowledge through an organisation many functions
and hierarchies of command, a systems thinking methodology was applied in that it is
assumed that all units of the organisation add value at their own level and this value
accumulates upwards towards the overall value of knowledge for the organisation in
creating competitive advantages.
The literature review firstly highlighted the role of creating opportunity for
socialisation at events as pivotal in improving an organisation’s knowledge. Then
systems methodology tool of viable systems diagnosis suggested a theoretical viable
systems model of what a healthy, successful organisational knowledge system would
look like. The methodology was then applied to distil the secondary data reviewed to
12 variables each composed of many other variables that act within this theoretical
model. The 12 variables were included in semi-open ended questions of a qualitative
research instrument that interviewed 18 managers who either design or attend
business events. The qualitative responses and the system of the 12 variables were
then used to guide the creation of the quantitative instrument. The quantitative
research produced 354 useable questionnaires that were statistically analysed by
exploratory factor analysis. The latent factors identified were used in the design of a
structured equation model (SEM).
The SEM indicated that organisations rely on socialisation activities such as business
events to create new knowledge. The SEM also indicates that employees of an
organisation may well consider business event activities from a personalised
perspective of their own continued professional development needs which may not
always align to those of the organisation suggesting the alignment between
organisational and personal goals as critical in maximising the value attained from a
business event. This research therefore made a valuable contribution in that it
explored the value chain between the business events and their role in improving an
individual organisation’s performance. This in turn implies from a systems thinking
point of view to the overall performance of a country’s economy. A further
contribution of this study is recommendations made to improve the ease of application
of the Kirkpatrick-Phillips model and thus manage the process of socialisation and
ultimately knowledge creation better. A pre- and post event extension to the model is
recommended defined in a template to be used in an iterative manner to improve the
management and capturing of the value of knowledge arising from the event and this
fulfils the final objective of the research.Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013
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Lisboa, Virginia Santos. "Eventos programados e suas dinâmicas espaciais: São Paulo em foco." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/16/16139/tde-31052010-152725/.
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O trabalho estuda os eventos programados na cidade de São Paulo que a caracterizam enquanto significativo pólo de atração de fluxos desse segmento. Os eventos programados têm sido objeto de estudo principalmente das áreas de Turismo e de Marketing. Aqui, voltou-se mais especificamente para a área de Arquitetura e Planejamento Urbano. Busca, portanto, compreender os eventos enquanto acontecimentos programados não só no seu contexto organizacional, mas principalmente mediante uma óptica espacial.This research analyzes the scheduled events in the city of São Paulo that characterize it as a significant attraction pole of flux of such segment. The scheduled events have been especially studied in the Tourism and Marketing fields. Herein, we specifically highlighted the Architecture and the Urban Planning fields. Therefore, it aims to comprehend the events as programed occurrences not only in its organizing context, but also through a optical space.
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Hyun, Yongho, and n/a. "Consumer behaviour on the internet : a critical analysis of the extensive decision-making process of online holiday travellers." University of Canberra. Communication & Education, 2002. http://erl.canberra.edu.au./public/adt-AUC20060801.130043.
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Both tourism destination marketing and the characteristics of holiday travellers have
recently undergone radical changes driven by the rapid progress of computer technology. In
particular, the advent of the Internet has had a great impact on holiday travellers as well as
on the development of tourism promotion and distribution channel strategies.
While holiday travellers benefit from the characteristics of Internet use, for example,
unlimited information retrieval, flexible accessibility, and direct interactivity with
destination marketing organizations (DMOs), the Internet provides DMOs with the critical
factor of an increase in operational costs incurred by running all possible online promotional
activities and online distribution channels.
This paper attempted to discover which Internet functions are popularly used by
existing/potential online travellers or which ones are not by testing the Canberra Tourism & Event Corporation (CTEC) web site. As a result, this research intends to provide CTEC with
a way to operate its website cost-effectively, which can also lead to increasing the usage
satisfaction of CTEC web visitors. Online travellers visiting the CTEC website were
surveyed through non-probability self-selected web survey by using segmentation procedure;
two key online travel groups: direct and indirect online access groups.
Based on the research methodology, this study has discovered several findings. Firstly,
CTEC web visitors preferred to use the CTEC website for the purpose of gathering travel
information rather than that of online booking or reservations for travel products on the
CTEC website. Secondly, comprehensive travel information tailor-made to online
individuals was found to be desirable through interactive online activities, while the
multimedia, booking, and comparability function were not significant in helping the CTEC
online visitors choose the travel destination. Based on their preferences for particular
Internet functions, it is evident that web visitors wish to have comprehensive and tailormade
online travel information and interaction with the CTEC. Finally, it was revealed that
the demographics of the CTEC web visitors were very similar to Internet users identified by
previous researchers. Therefore, this study provides insights into website development
strategies.
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Bavykina, Alina. "Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-444491.
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Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. In this regard, local collaboration is deemed to be crucial for facilitating development in spatially remote areas, where social context plays an important role in formation of entrepreneurial networks. By using the case of a local community festival Aldrei fór ég suður (AFS) in Ísafjörður, Iceland, I investigate relationship between the festival and local tourism entrepreneurs and define opportunities that the festival might provide for sustainable development of the area. Based on data collected from 24 interviews, findings suggest that the impact of AFS on local businesses varies depending on the category of business, its location, seasonality and target group, whereas the festival also contributes to enhancement of destination image, extension of tourist season and attraction of new categories of visitors. Following theoretical framework of social capital and social embeddedness, the main role of the festival is found to be related to enhancement of community pride and contribution to social change within community. On the other hand, results demonstrate general lack of willingness to collaborate and suggest an increased risk of overembeddedness given the self-reliant nature of the festival and its reluctance to commercialization. Discussed suggestions for sustainable destination development include co-branding, packaging for extended stay, transportation options and usage of empty housing for temporary accommodation.
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Sales, Stephanie Doirado. "Rip curl pro peniche : análise do impacto económico-financeiro, turístico e social no concelho." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/9981.
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Mestrado em Ciências EmpresariaisNo âmbito da realização anual do evento RipCurl Pro Peniche, torna-se fundamental refletir sobre os efeitos positivos e negativos ao nível económico, financeiro, turístico e social, que a passagem do Campeonato Mundial de Surf tem no concelho de Peniche desde 2009. Foram realizadas entrevistas a diversas entidades locais, desde organizadores do evento a comerciantes locais, utilizando o método de análise qualitativa. Ao nível económico e financeiro, este evento desportivo tem contribuído para um forte desenvolvimento da economia local, uma vez que alavancou a abertura de novos negócios ligados à modalidade de Surf e não só, assim como, para o aumento das entradas de receitas turísticas no concelho de Peniche. Quanto ao nível turístico, permitiu o acelerar do processo de desenvolvimento da modalidade de Surf, e aumentar a procura de visitantes à região. Desta forma a época balnear aumentou, e a sazonalidade sentida nos meses de inverno diminuiu bastante. Do ponto de vista social, teve bastante impacto na vida da população residente, pois desde 2009 o número de praticantes de Surf aumentou exponencialmente, contribuindo para um estilo de vida saudável. Para além disso, o aumento dos negócios existentes na região, permitiu a criação de novos postos de trabalho. No que toca aos efeitos negativos consideram-se irrelevantes quando comparados com as vantagens que o evento trouxe para o concelho de Peniche. A conquista da passagem do Campeonato Mundial por Peniche é um exemplo de sucesso da realização de um evento que contribuiu para o desenvolvimento de uma região.
In scope the annual competition of the Ripcurl Pro Peniche, it is essencial to reflect about the positive and negative impacts on the economic, financial, tourist and social, that the passage of the World Surfing Championship has in Peniche county since 2009. Interviews were conducted at various local entities, from event organizers to the local merchants, using qualitative analysis method. We can say that the economic and financial level, this sporting event has contributed to a strong development of the local economy, once leverage the opening of new business in the Surf sector and beyond, as well as to increase tourism revenue in Peniche county. As for the tourist level allowed the speed of the sport of Surfing development process, and increase demand for visitors to the region. In this way the bathing season increased, and seasonality felt in the winter months has decreased considerably. From the social point of view, it had enough impact on the lives of the resident population, because since 2009 the number of Surf practitioners increased exponentially, contributing to a healthy lifestyle. Furthermore, the increase of existing businesses in the region, allowed the creation of new jobs. As for the negative impacts are considered irrelevant when compared to the benefits that the event brought to the county of Peniche. The conquest of the passage of the World Championship for Peniche is a successful example of the realization of an event that contributed to the development of a region.
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Moshoeshoe, Maloela. "Residents’ perceptions of the 2010 Fifa World Cupτм in Port Elizabeth: a pre-and post-event comparison." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1613.
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Dissertation submitted in fulfilment of the requirements for the degree
Master of Technology: Tourism and Hospitality Management
in the Faculty of Business
at the Cape Peninsula University of TechnologyThe 2010 FIFA World CupTM was hosted for the first time on the continent of Africa. The importance of understanding residents’ perceptions of such mega-events is key. Most studies that have previously been commissioned on residents’ perceptions have focused on the pre-event, with only a few focusing on what transpired post-event, as regards the legacy impacts associated with a mega sport event of that nature. This study focuses on the residents’ perceptions of the 2010 FIFA World CupTM in Port Elizabeth (one of the nine host cities of the 2010 tournament), with the view to compare pre- and post-event impacts. Both qualitative and quantitative methods of data collection were used in the study. The survey population of interest, included residents living within a two kilometre (2km) radius of the Nelson Mandela Bay Stadium. The sample size (n=700) of questionnaires that was collected (with 350 each for pre- and post-event) was administered in face-to-face interviews that were conducted with the respondents. The results showed significant statistical differences and similarities between the pre- and post-event responses in relation to key socio-economic variables. Shifts in perceptions were noted in terms of comparing both event phases. Post-event, residents displayed a more positive perception of the impact of the event. The study recommends the need to develop legacy indicators to track, monitor and determine the long-term effects of the event. In addition the necessity for a longitudinal study that measures changes in perceptions over time is essential.
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Lindell, Henrik, and Enes Skrijelj. "Huliganismens påverkan på turismnäringen : En studie om hur evenemang arbetar med säkerhetsaspekter och hanterar huliganism." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36413.
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I takt med expanderingen av evenemangsturism växer även kraven på säkerhetshanteringen i samband med evenemangen. Hot som huliganism är vanligt förekommande vid vissa evenemang och behöver handskas med för att undvika eventuella påverkningar på besöksnäringen. Syftet med denna uppsats är att undersöka hur aktörer arbetar kring säkerhet inför och under evenemang för att säkerställa individens hälsa i omständigheter där huliganism är närvarande och ofredar besöksnäringen. Fortsättningsvis vill vi även komma fram till vilken grad huliganismen påverkar besöksnäringen och i sådana fall, på vilket sätt. För att kunna svara på syftet och våra frågeställningar, har vi använt oss av en kvantitativ undersökning som hjälpt oss att påvisa denna företeelse. Frågorna berör mycket om huliganism och om liknande våldsbrott får individer att välja bort vissa evenemang som en följd av huliganismen. För att kunna komplettera det resterande av syftet har vi även valt att använda oss av en kvalitativ undersökning. Poängen med den kvalitativa undersökningen var att den skulle ge oss en bredare uppfattning om ämnesområdet, samtidigt som den skulle besvara vår andra frågeställning angående evenemangssäkerhet. Insamlingen av samtliga undersökningar, speciellt den kvantitativa, visar på att hot som huliganism har en negativ effekt på evenemangsturismen. Hanteringen håller på att effektiviseras genom nya metoder som förhoppningsvis kan motverka den rädsla som numera finns utpräglad hos besökare.In pace with the expansion of events tourism, requirements for security management in connection with the events are also increasing. Threat of hooliganism is common at certain events and needs to be dealt with to avoid possible impacts on the tourism industry. The purpose of this paper is to examine how the actors working on security before and during events ensure the health of the individual in circumstances where hooliganism is present and harasses the hospitality industry. Henceforth we want to arrive at the degree of hooliganism affect the tourist industry and in such cases, in which way. In order to respond to the aim and our issues, we have used a quantitative survey that helped us to demonstrate this phenomenon. The questions concern much about hooliganism and similar violent crimes get individuals to opt out of certain events as a result of hooliganism. In order to complete the remainder of the purpose, we have chosen to use a qualitative survey. The point of the qualitative survey was that it would give us a broader understanding of the subject, while it would answer our second question regarding security events. The collection of all of the studies, especially the quantitative, shows that threats like hooliganism have a negative effect on events tourism. The management is being streamlined through new methods that can hopefully counteract the fear that seems to have arisen within certain visitors.
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Hanson, Alice, Caroline Eriksson, and Michaela Hofström. "Motivation inom volontärskap : En empirisk studie om vad som motiverar ideellt arbetande inom resor och evenemang." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14582.
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Volontärer är ett förekommande fenomen i aktiviteter och en tillgång för många organisationer. Denna empiriska, kvalitativa studie har baserats på fokusgrupper där respondenterna varit utvalda inom två olika områden där volontärer förekommer. Detta för att kunna studera eventuella kopplingar mellan de två olika typer av volontärer, och hur motivationen kan tänkas skildras på grund av val av uppdrag. I denna studie används begreppen evenemangsvolontärer och volontärturister. Studien tar reda på vad som motiverar ideell arbetskraft att vilja prestera och hur olika faktorer kring motivation kan skilja sig beroende på uppdrag. Det finns mycket ny forskning kring ämnet motivation, det tyder på att ämnet är komplext och relevant att fortsätta studera. Då tidigare studier mestadels utgjorts i grund av kvantitativ data, är denna studie utformad från en kvalitativ grund, för att bidra till forskning inom ämnet med ett mer nyanserat perspektiv. Studien resulterar sedan i hur evenemangsorganisationer kan ta lärdom av volontärturister när det gäller motivation. Resultatet har identifierat två dominerande motivationsfaktorer som är gemensamma för båda grupperna av volontärer; gemenskap och personlig utveckling. Resultatet visar på att beroende på arbetsuppgift är det viktigt att motivera med rätt medel.Volunteers are a prevalent phenomenon in activities and an asset for many organizations. This empirical, qualitative study has been based on focus groups where respondents have been selected from two different areas of volunteers. This is to be able to study possible links between the two different types of volunteers, and how motivation may be described due to the choice of assignments. Terms that are used in this study are event volunteers and volunteer tourists. The study learns about what motivates ideal labor to want to perform and how different factors around motivation can differ depending on assignments. The study finds out what motivates ideal labor to want to perform. There is a lot of new research on the subject motivation, which indicates that the subject is complex and relevant to continue studying. Since previous studies were mostly based on quantitative data, this study is designed on a qualitative basis, to contribute to research on the topic with a more nuanced perspective. The study has resulted in how event organizations can learn from volunteer tourists in terms of motivation. The result has identified two dominant motivational factors common to both groups of volunteers; community and personal development. The result shows that depending on what task the volunteer has, the organisation needs to provide the right incentives.
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Nashawati, Salah. "Tourism Experience in Cashless Society : Investigating links between credit card purchase and satisfactionThe case of FIS Cross Country World Cup -Sweden." Thesis, Högskolan Dalarna, Turismvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-28384.
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The encouragement of governments to turn its systems toward cashless societies will likely lead to an emergence of new touristic experiences. The impacts of cashlessness will affect the creation of the purchasing experience in the tourist mind. Sweden is one of the fastest growing economies toward a cashless society, hence, this study will explore the tourist experience in a cashless society and its impacts on the tourist experience by applying hypothesis basing on rational choice theory. The study is based on a survey of data collected via on-site sampling during the Swedish Skiing games: Cross Country World Cup, that is held in Falun, Sweden between 15th-18th of March in 2018.
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Matias, Marlene. "Os legados das exposições universais e o turismo." Pontifícia Universidade Católica de São Paulo, 2015. http://tede2.pucsp.br/handle/handle/2522.
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Previous issue date: 2015-03-18The Universal Exhibition is a kind of mega event, which for its planning, organization and implementation, causes a number of political, economic, social and urban interventions in the host cities. After the events, these interventions stay available for the population and also to be used by the Tourism. The objective proposed by this study was to identify these interventions considered legacies, to categorize them and to verify that they are being utilized by the Tourism. The survey was conducted to search concerned answers as: why countries and/or cities are so committed to host this kind of event? Which legacy this kind of event leaves to the host cities? This legacy is related to the tourism industry? In order to find these answers, the research was structured in theoretical axes that showed how the activity/fair emerged, since its origin and evolution until being an universal exhibition, the institutionalization and the regulation of the universal exhibition; how is the planning, organization, conduction, closure and results of the universal exhibition, the possible legacies and their relations with Tourism. This made it possible to and the hypothesis that the legacy left by universal exhibition (registered) is being exploited by tourism or only by the event tourism. It was concluded that the universal exhibition always leaves some kind of legacy in the host cities, and, that its use by both the population and the tourism, depends on the destination that the social actor involved in organizing the event will give to these goods
As Exposições Universais são um tipo de megaevento, que para seu planejamento, organização e realização, provocam uma série de intervenções políticas, econômicas, sociais e urbanas, nas cidades sede. Após o seu acontecimento essas intervenções ficam à disposição da população e também para ser usufruída pelo Turismo. O objetivo proposto pelo trabalho foi identificar essas intervenções consideradas legados, categorizá-las e verificar se estão sendo aproveitadas pelo Turismo. A pesquisa foi realizada em busca de respostas para inquietudes, como: por que os países e/ou cidades sedes se empenham tanto para sediar esse tipo de evento? Quais os legados que esse tipo de evento deixa para as cidades sedes? Esses legados possuem alguma relação com a atividade turística? Para encontrar essas respostas a pesquisa foi estruturada em eixos teóricos que mostraram como a atividade-feira surgiu, desde sua origem e evolução até chegar às exposições universais; a institucionalização e regulamentação das exposições universais; como acontece o planejamento, a organização, a realização, o encerramento e os resultados das exposições universais; os possíveis legados e a suas relações com o turismo. Isso possibilitou responder a hipótese levantada se os legados deixados pelas exposições universais (registradas) estão sendo aproveitados pelo Turismo ou somente pelo Turismo de Eventos. Concluiu-se que as Exposições Universais sempre deixam algum tipo de legado nas cidades sede e, que o seu aproveitamento tanto pela população quanto pelo Turismo, dependerá do destino que os atores sociais envolvidos na organização do evento darão a esses bens
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Peng, Guanhua. "Towards Community Sustainability: Place Identity Formation in Ölands Skördefest." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76277.
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While discussions on the capacity of food tourism on promoting and maintaining the sustainability of host community have recently gained interest in tourism academia, the intersection between food events, tourism and sustainability need to be explored in a greater depth. This study focuses on place identity formation and examines how Ölands Skördefest shapes local residents’ place identity. In-depth interviews conducted with business representatives and tourism department members are themed analyzed through the lend of Identity Process Theory (IPT). The results illustrate how Ölands Skördefest shapes five components of place identity, and in particular how respondents felt about distinctiveness, belonging and self-efficacy. The study offers an understanding of how Ölands Skördefest contributes to promoting community sustainability through strengthening local place identity.
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Kosová, Zuzana. "Sportovní centra v České republice - možnosti využití pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197261.
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The aim of the diploma thesis is to analyse the total capacity of sport centres in a selected region of the Czech republic. The capital city of Prague was chosen for this analysis as one of the most important tourist destinations within the Czech republic with a developed sport infrastructure, which offers a potential for the development of active tourism. Not all of the sport centres situated in Prague are included in the research, but the emphasis is put on such centres and services related to sport activities that can be used by tourists within the active and passive sport tourism. The thesis also includes a survey which aims to find out, what are the general trends in the behavior of people in relation to active and passive sport tourism and sport activities in Prague.
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Manners, Bianca. "The critical success factors for managing the visitor experience at a major musical event / Bianca Manners." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8440.
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With numerous artists coming to South Africa, the event industry is becoming congested with competition. This makes the production of a memorable visitor experience to events particularly challenging for the management of the event. Various aspects are required to occur when managing an event, and these contribute to the success and memorable experience of visitors. These aspects can either be controlled or uncontrolled by management. To ensure a successful event and memorable experience for visitors, event managers have to consider all of the various aspects that can be controlled within the event organisation when hosting a major music event. It is therefore important for management to ensure that the controllable key management aspects, also referred to as Critical Success Factors (CSFs), are implemented effectively and efficiently to ensure a memorable visitor experience.
However, even though these management aspects (CSFs) may be familiar to event managers, the significance of what visitors regard as important concerning those aspects that would ensure a memorable visitor experience is, as yet, undefined. In addition, according to available literature, CSFs differ between the different events and different tourism organisations. Thus, CSFs identified at one event to ensure the successful management of a memorable visitor experience cannot be used at other events. Hosting major music events at various locations can be even more challenging as visitors attending major music events at different locations are a non-homogeneous market and so regard different aspects in different lights. Therefore, it is evident that the CSFs identified with regard to what visitors at one venue will consider as important will differ from those regarded as important at another venue, even when it is the same performer at each venue. Thus, it became critical to seek answers to the questions of what visitors to a major music event regarded as important CSFs and how did the importance of these CSFs differ between location and location? Therefore, the purpose of this study became the determination of the CSFs for managing the visitor experience at major music events in South Africa. The year 2011 was the first time that world-famous Neil Diamond had performed in South Africa. Neil Diamond performed four concerts at different locations (Johannesburg’s FNB stadium, Durban’s Moses Mabhida Stadium, Cape Town’s Greenpoint Stadium and at Port Elizabeth’s Nelson Mandela Stadium). This was the first time major music events had been held at these venues where one performing artist performed at all four different locations (cities). Thus, this event was the ideal opportunity to investigate. In order to realise the goal of the research, surveys were conducted at the four Neil Diamond concerts held, respectively, in Johannesburg (1 April, 2011), Durban (5 April, 2011), Port Elizabeth (8 April, 2011) and Cape Town (11 April, 2011) where, altogether, 1820 questionnaires were administered.
The purpose of the first article was to determine what visitors at a major musical event regarded as critical management aspects, or as critical success factors (CSFs), for a memorable and satisfactory visitor experience. This was to aid major music event managers with information they could use to improve and ensure memorable visitor experiences in the future. A factor analysis was performed to determine the CSFs. Six factors were revealed, being General Management; Souvenirs; Marketing; Venue and Technical aspects; Accessibility and Parking; and Amenities and Catering. General Management, Venue and Technical aspects and Marketing were regarded as the most important CSFs for visitors to a major music event. It was subsequently confirmed that CSFs differed from one event to another. Thus it became clear that one set of CSFs cannot be used across each venue for events. By determining the CSFs, and through successfully managing these factors, major music events will ensure the retention of long term visitor goodwill, and so will remain competitive and sustainable.
Neil Diamond presented four concerts at four different locations, The purpose of the second article was to determine the impact that location makes to the visitor experience at a major music event. Two-way frequency tables and Chi-square tests as well as ANOVAS and Turkey’s multiple comparisons were used to determine the differences between the four locations. Statistically significant differences were found, based on demographic, behavioural variables and motivational factors. Determining the effects these differences have provided major music event managers with superior knowledge in order to develop and manage future concerts at the differing destinations and locations. This research also help management to create a memorable visitor experience and so foster the promotion of future events more effectively to the target audiences, as well as potential sponsors. This specificity can also enhance bid documents for organisations and locations aiming at hosting major music events.
This research revealed six critical success factors at a major music event. These CSFs can be used to enhance the visitor experience. However, it was also found that one set of CSFs cannot be used for every event as different locations regard different CSFs as being more important than others. Since major music events are often held at more than one location, it becomes critical to differentiate each location as the visitors to the various locations cannot be seen as homogeneous and so will have different needs and expectations. Thorough and informed knowledge of what is required for visitor satisfaction will not only ensure an improved event, but will enhance the visitor experience at such an event.
This was the first time research was performed at major music events in South Africa that revealed the profile, motives, CSFs and spending behaviour of visitors to these events. Research not only provided information concerning the CSFs needed to manage the visitor experience at a major music event, but also provided an overall perspective of what visitors regard as important for a memorable visitor experience at four different geographic destinations hosting the same artist. This research contributes to the literature concerning the management of major music events and concerning the creation of memorable visitor experiences at these events.Thesis (MA (Tourism Management))--North-West University, Potchefstroom Campus, 2012
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Mbaze-Ebock, Vivian Arrey. "Residents' perceptions of the Berg River canoe marathon as a major sporting event in the Western Cape." Thesis, Cape Peninsula University of Technology, 2006. http://hdl.handle.net/20.500.11838/1598.
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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2006This research examines the ways in which local residents living in close proximity to the event perceived the Berg River Canoe Marathon as a major event in the Western Cape. By identif'ying these different patterns ofperceptions within the community, it is possible to gain a better understanding of both the tangible and intangible impacts of events and how they differently affect the quality of life of local residents as individuals and the community as a whole. The research method was based on a convenient sampling approach. A questionnaire survey of two hundred residents was conducted and five different dimensions of perceiving the impacts of events were examined ranging from extremely negative to very positive. The impacts analysed included social, economic and environmental impacts. The residents in all the five locations perceived community pride and entertainment to be very positive and were in favour ofthe continuation of the event. 1n profiling the residents who held each of the representations identified, it was found that the most negative group was those residents who had little or no involvement in tourism and are not interested in canoeing as a sport. Thus, it is necessary for event organisers and event managers to get the members of community involved in the planning and management of the event to spread the benefits to a larger portion of the community.
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Smith, Miranda. "The entrepreneurs' role at arts festivals : the case study of Aardklop National Arts Festival / Miranda Smith." Thesis, North-West University, 2009. http://hdl.handle.net/10394/5042.
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Entrepreneurs are found globally in all industries. In the tourism industry, entrepreneurs feature strongly in the events sector. The purpose of this study is to determine the entrepreneurs' role at festivals and in this case a national arts festival. The literature revealed that this type of study has not previously been conducted in South Africa. The literature review indicates that arts festivals as income generating events can be seen as an entrepreneurial opportunity to maximise economic activity. Entrepreneurs play a vital role in the success of an event such as arts festival. Entrepreneurs initiate transformation and serve as catalysts of innovation. Entrepreneurs are important role players since they attract and retain visitors and contribute to forming cultural identity of the arts festival.
In order to achieve the objective, a survey of all small businesses that were trading at one of South Africa's largest arts festivals, namely the Aardklop National Arts Festival held annually in the city of Potchefstroom, was conducted. Two hundred and twenty two useable questionnaires were captured on Excel and the data analysis included a factor analysis and descriptive results. The questionnaire consisted of three sections: section A - demographical information - 7 questions; section B - information on the business - 8 questions; and section C - festival information - 6 questions.
The main results reveal that the most important characteristics contributing to entrepreneurship are: a need for achievement, being successful, having the necessary organising skills, self-edification, being explorative, and commitment. The entrepreneurs indicated that they perceive their role at the arts festival to deliver unique, quality products and services and to market their businesses.
The findings from this study contributes to the limited academic research on entrepreneurs at arts festivals and will be beneficial for arts festival organising committees to determine future strategies on including entrepreneurs at arts festivals.Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.
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Bäckman, Frida, and Liza Hallin. "Stockholmsarenan : En fallstudie av en ny evenemangsplats och hur den påverkar sin omgivning." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-12914.
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Bakgrund: År 2030 ska Stockholm vara en storstad och en evenemangsstad i världsklass, detta i enlighet med Stockholms stads Vision 2030. Fram till dess ska bland annat mål för ökad företagsamhet och utveckling inom turismnäringen, ökad kvalitet inom utbildning och ett ökat samarbete mellan den privata och offentliga sektorn uppnås och förverkligas. Stockholmsarenan är en del av visionen, som en pusselbit i den infrastruktur som behövs, för att uppnå status som en evenemangsstad i världsklass. Syfte: Syftet med denna kandidatuppsats är att erhålla ökad förståelse för hur de inblandade aktörerna i Stockholmsarenaprojektet tillsammans skapar en ny evenemangsdestination och göra den till en framgångsrik punktdestination. Vi ämnar belysa de utvalda faktorerna och hur de påverkar utvecklingen av Stockholmsarenan samt hur arenaprojektet påverkar sitt direkta närområde och Stockholm som destination. Frågeställning: Vilka förutsättningar inom faktorerna plats, marknadsföring, säkerhet och miljö samt ekonomiska resurser lägger grunden för en framgångsrik utveckling av Stockholmsarenan? Hur ser kommunikationen och samarbetet ut mellan de olika aktörerna i projektet med Stockholmsarenan? Hur påverkas området runtom Stockholmsarenan och staden i sig av en satsning som denna? Metod: Kvalitativa metoder har använts under arbetets gång genom djupintervjuer, litteraturstudier och kvalitativa dataanalyser av den insamlade empirin för att besvara problemformuleringarna. Intervjuer med offentliga aktörer inblandade i projektet samt privatpersoner som direkt påverkas av arenaprojektet har utförts. Teori: Uppsatsens teoretiska referensram omfattar teorier gällande; destinationsutveckling, storstadsturism, information och effektiv kommunikation samt teorier om NIMBY, sportarenor och sportevenemang och hur de påverkar sin omgivning. Slutsats: En rad faktorer påverkar hur framgångsrikt projektet Stockholmsarenan blir. Ett väl fungerande samarbete, en välplanerad kommunikation inom projektet och ut mot allmänheten samt även långsiktiga planer och strategier är av stor vikt. Författarna tror att Stockholmsarenan, tillsammans med Stockholm Entertainment District, på lång sikt kommer att gynna Stockholm som evenemangsstad.Background: In the year 2030 Stockholm is going to be a metropolis and a city of world class events, in accordance with the City of Stockholm's Vision 2030. Until then, among other objectives for greater entrepreneurship and development in tourism, increased quality in education and increased collaboration between the private and public sector must be achieved and realized. The Stockholm Arena is part of that vision, as a piece of the infrastructure puzzle needed to attain the status of being an event city of world class. Purpose: The purpose of this thesis is to obtain understanding of how participants in the Stockholm Arena project work together to create a successful event destination and point destination. We intend to shed light on the factors that influence the development of the Stockholm Arena as well as how the project affects its immediate vicinity and Stockholm as a destination. Questions at issue: Which circumstances within factors of location, marketing, safety and environment as well as economic resources lay the foundation for the successful development of the Stockholm Arena? How does the communication and collaboration between the different participants involved in the project with the Stockholm Arena manifest itself? How does a building project like the Stockholm Arena affect its immediate area and the city itself? Method: The authors of this thesis have conducted qualitative interviews. The interviews include people from the companies involved in the building of the Stockholm Arena and local residents in the near vicinity of the arena. Theory: As theoretical framework the authors have used theories of; destination development, urban tourism, information and effective communication as well as theories of NIMBY, sport arenas and sporting events and how they affect their environment. Conclusion: A number of factors influence how successful the Stockholm Arena project will become: good cooperation, a well-planned communication within the project and towards the public and also long-term plans and strategies. The authors believe that the Stockholm Arena together with the Stockholm Entertainment District in the long-term will promote and benefit Stockholm as an event location.
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Sjöqvist, Erika, and Katarina Panic. "Fotbollsturismens sociala aspekter utifrån ett hållbart perspektiv : En undersökning hur fotbollsresenärer påverkar lokalbefolkningen på en destination." Thesis, Södertörns högskola, Turismvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33131.
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This study was made by two students for their bachelor theses in Tourism Studies at Södertörns högskola in Sweden. The aim of the study was to investigate the social aspects of football tourism from a sustainable perspective. The study investigated what's essential for football travellers when they travel both abroad, but also in Sweden, to see a football game. Another factor that was investigated was how the locals, especially those living near a arena, are influenced by the behavior of the football travelers when a football event is taking place. The problems that may arise with a football trip are that locals and travelers can end up in conflicts that can lead to social consequences at the destination as well as reduce social sustainability. This study investigated this phenomenon and by identifying the problems which arise with a football trip, it can help to increase the social sustainability of the destination. The method which was used to investigate the phenomenon of this study consisted of interviews with football travelers, the locals around Friends Arena, employees at Friends Arena and a football organizer. This was considered to contribute to a deeper understanding of the phenomenon and also give an understanding from different perspectives. At the same time, an observation was also performed on a football game to increase knowledge and understanding of a football event, but also to gain insight into the behavior of football travelers. The material that was gathered in form of interviews was then combined with theories to get a better perception of the phenomenon. The result of the study showed that the biggest motive for a football trip was to get and feel belonging with other supporters. It was the feeling of identity with other travelers that mattered the most. The result also showed that football travelers end up in a free zone where everything is allowed, which contributed to changing their behavior during the trip. Alcohol turned out to be a big part of this belonging with others and a significant part of the travel, especially in Sweden. This contributed that the local population, especially the older group, felt worried when there was a football event. It also turned out that because of this they had to adapt their personal needs and could not be near the arena when there was a football event. This also contributed to social conflicts among football travelers and locals and reduced social sustainability at the destination. The problems surrounding football tourism proved to arise among the locals when they felt worried and had to adapt to a football event. Football travelers didn't see this as a problem because they ended up in a free zone and ignored individuals around them. Sustainable tourism should satisfy the needs of the tourist while not having to destroy the need of the local population. This was not achieved in this case, which also makes the social sustainability of football tourism difficult to achieve.Denna studie genomfördes av två studenter för deras examensarbete inom Turismvetenskap på Södertörns högskola i Sverige. Syftet med studien var att undersöka fotbollsturismens sociala aspekter utifrån ett hållbart perspektiv. Därav undersöktes vad som är väsentligt för fotbollsresenärer när de väljer att resa både utomlands, men även inom Sverige, för att se en fotbollsmatch. En annan faktor som undersöktes var hur lokalbefolkningen, speciellt de som bor nära en arena, blir påverkade av fotbollsresenärernas beteende när det pågår ett fotbollsevent. Problematiken som kan uppstå med en fotbollsresa är att lokalbefolkningen och resenärer kan hamna i konflikter och detta kan leda till sociala konsekvenser på destinationen samt minska den sociala hållbarheten. Studien undersökte fenomenet och genom att identifiera vilka problem som uppstår med en fotbollsresa kan det även leda till att öka den sociala hållbarheten på destinationen. Metoden som användes för att undersöka fenomenet i studien bestod i form av intervjuer med fotbollsresenärer, bofasta kring Friends Arena, anställda på Friends Arena samt en fotbollsarrangör. Vilket bidrog till en fördjupad förståelse för fenomenet och som kunde bidra till en förståelse utifrån olika perspektiv. Samtidigt utfördes även en observation på en fotbollsmatch för att öka kunskap och förståelse kring hur ett event går till, även för att få en insikt kring fotbollsresenärers beteende. Det materialet som samlades in i form av intervjuer sammanfogades sedan med teorier för att få en bättre uppfattning om fenomenet. Resultatet i studien visade att det största motivet för en fotbollsresa är att känna en gemenskap med andra supportrar. Resultatet visade även att fotbollsresenärer hamnar i en frizon där allt är tillåtet, vilket bidra till att deras beteende under resan förändras. Alkohol visade sig vara en del av gemenskapen och en väsentlig del av resorna, speciellt inom Sverige. Detta bidrog till att lokalbefolkningen, speciellt den äldre gruppen, kände oroligheter när ett fotbollsevent pågick. Det visade sig även att på grund av detta var de tvungna att anpassa sina personliga behov och inte kunde visa sig inom arenaområdet. Detta bidrog även till att sociala konflikter uppstod bland fotbollsresenärer och lokalbefolkningen och minskade den sociala hållbarheten på destinationen. Problematiken kring fotbollsturism visade sig uppstå bland lokalbefolkningen, då de kände oroligheter och tvingades anpassa sig efter ett fotbollsevent. Fotbollsresenärerna såg inte detta som ett problem då de hamnade i en frizon och förbisåg individer runtomkring sig. Hållbar turism ska tillfredsställa turistens behov samtidigt som behoven inte ska förstöra för lokalbefolkningen. Detta stämmer inte i det här fallet vilket bidrar till att den sociala hållbarheten inom fotbollsturismen blir svår att uppnå.
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Cunha, Shirley de Lima. "Atratividade cultural e potencialidade tur?stica: an?lise do evento Auto de Natal (Natal RN)." Universidade Federal do Rio Grande do Norte, 2013. http://repositorio.ufrn.br:8080/jspui/handle/123456789/18161.
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Previous issue date: 2013-09-13Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior
Inserted in the schedule for Christmas celebration in the city of Natal, capital of the state of Rio Grande do Norte, Brazil, the spectacle so called Auto de Natal mixes the Christmas story of Jesus birth with cultural and natural heritage of the state, making possible the integration of professionals from various fields, such as: literature, theater, dance and music. Important for local identity, Auto de Natal integrates elements of intangible heritage in the state. In this context, the research analyzed the perceptions of those who were involved in the production, presentation and organization of the event, planned to be culturally attractive to tourism. For this, it was used the descriptive and exploratory method, making use of documental, bibliographic and field researches. It was applied qualitative techniques to the interpretation of the interviews, while it was applied quantitative techniques to analyze the questionnaires. The research has discovered that Auto de Natal has the potential to add value to Cultural Tourism, diversifying the tourism product. The research has also observed that most of the respondents recognized Auto de Natal as intangible heritage, and concluded that the Christmas theme, which is alluding to the nomenclature of destiny, needs to be well-done to attract more tourists to experience the Natal in Natal
Inserido na programa??o natalina da capital do Rio Grande do Norte, Natal, o espet?culo Auto de Natal mescla a hist?ria do nascimento de Jesus Cristo a aspectos do patrim?nio cultural e natural do Estado, possibilitando a integra??o de profissionais de diversas ?reas, dentre elas, literatura, teatro, dan?a e m?sica. Importante para a identidade local, o Auto de Natal integra elementos do patrim?nio imaterial potiguar. Nesse contexto, a pesquisa analisou a percep??o dos agentes envolvidos na produ??o, encena??o e gest?o do evento, concebido enquanto atrativo cultural e tur?stico. Para isso, utilizou-se do m?todo descritivo-explorat?rio, realizando pesquisa de campo, bibliogr?fica e documental. T?cnicas qualitativas foram aplicadas para a interpreta??o das entrevistas realizadas, enquanto t?cnicas quantitativas foram utilizadas para a an?lise dos question?rios. A pesquisa constatou que o Auto de Natal tem potencial tur?stico para agregar valor ao Turismo Cultural, diversificando a oferta de produtos tur?sticos. Observou-se que a maioria dos respondentes reconhece o Auto de Natal como patrim?nio imaterial. Concluiu-se que a tem?tica natalina alusiva ? nomenclatura do destino, se bem trabalhada, atrair? mais turistas para vivenciar o Natal em Natal
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Sörensen, Mascha. "Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17251.
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Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for its exported products. The significance for Brazil of having hosted the two most important sport mega-events, the 2014 Football World Cup and the 2016 Summer Olympic Games, within two years is discussed in detail. The objective of the exploratory research here presented is to understand the perception of Brazil internationally (measured as nation brand) and to determine whether primarily the 2014 World Cup had an impact on the nation brand as possibly also on the tourism activities in the country. A methodology of a single case study has been applied. Main sources of information were secondary data from websites and tourism and event related journals, as well as quantitative data from nation branding indices and official tourism statistics. The most insightful data source was provided by seven interviews with experts in the field of nation branding, events and tourism business. The research suggests that the World Cup had two-sided effects. Increased international awareness, hospitality and improvements in perception of culture and people in Brazil are positive results that were partly restrained by negative images of corruption, insecurity and social problems. The World Cup overall resulted in positive outcomes in the tourism industry. Despite being beneficial in many aspects, the mega-events happened at a difficult economic and political time in Brazil. Together with persistent deficiencies of the international sport organizations, these circumstances further hindered lasting legacies and international reputation. The findings therefore are not straightforward. They are rather based on a complex discussion which identifies positive contributions of the events to destination branding and possibly to the development of the nation branding strategy of Brazil.
A consideração da marca-nação recentemente tem ganhado grande importância com países se esforçando para alcançar uma vantagem competitiva global, atrair turistas de todo o mundo, investimento estrangeiro direto e uma força de trabalho qualificada, além de melhorar as preferências dos consumidores por seus produtos exportados. A importância para o Brasil em ter hospedado os dois mais importantes mega-eventos esportivos no prazo de dois anos, a Copa do Mundo de 2014 e os Jogos Olímpicos de 2016, é discutida em detalhe. O objetivo da pesquisa exploratória aqui apresentada é entender a percepção internacional do Brasil (medida como marca-nação) e determinar se principalmente a Copa do Mundo de 2014 teve um impacto positivo na marca-nação e também nas atividades de turismo no país. A metodologia de um estudo de caso específico foi aplicada. As principais origens de informações foram dados secundários de sites e revistas relacionados a turismo e eventos, bem como dados quantitativos de índices de marca-nação e estatísticas oficiais de turismo. A fonte de dados mais significante foi obtida em sete entrevistas com especialistas no campo da marca-nação, eventos e turismo. A pesquisa sugere que a Copa do Mundo teve efeitos de dois lados. Aumento da consciêntização internacional, hospitalidade e melhorias na percepção da cultura e das pessoas no Brasil são resultados positivos que foram parcialmente restringidos por imagens negativas de corrupção, insegurança e problemas sociais. De forma geral, a Copa do Mundo apresentou resultados positivos na indústria do turismo. Apesar de serem benéficos em muitos aspectos, os mega-eventos aconteciam em um momento difícil para o Brasil, econômico e políticamente. Juntamente com deficiências persistentes das organizações desportivas internacionais, estas circunstâncias impediram ainda mais os resultados duradouros e a reputação internacional. Os resultados, entretanto, não são simplórios. Pelo contrário, são baseados em uma discussão complexa que identifica contribuições positivas dos eventos para a marca de destino e possivelmente para o desenvolvimento uma estratégia da nação-marca no Brasil.
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Харламова, Г. В., and G. V. Kharlamova. "Анализ рынка событийного туризма Екатеринбурга : магистерская диссертация." Master's thesis, б. и, 2020. http://hdl.handle.net/10995/95069.
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Ежегодно событийный туризм в столице Урала привлекает все больше туристов отечественных и зарубежных, проводится огромное количество мероприятий разного уровня и масштаба. Екатеринбург насыщен туристской инфраструктурой: в городе сконцентрировано большое количество представительств и офисов международных организаций, ведутся работы по повышению его привлекательности для деловых и событийных туристских поездок, идет рост количества бизнес-центров и конференц-залов, площадок для проведения масштабных событий, гостиниц и сопутствующей инфраструктуры, которая постоянно совершенствуется. Самым ярким примером является строительство Конгресс-центра в МВЦ «Екатеринбург-Экспо», который сосредоточил в себе пространство для проведения филармонических концертов, эстрадных и цирковых шоу, деловых и спортивных мероприятий на самом высоком международном уровне.
Актуальность темы выражается в необходимости усиления роли и значения событийного рынка Екатеринбурга в качестве одного из наиболее перспективных направлений туризма в Свердловской области, а также, в закреплении позиций для проведения событий международного уровня. Объектом исследования в данной работе является роль событийного туризма Екатеринбурга как часть внутреннего и въездного туризма Свердловской области. Предметом исследования является события, формирующие имидж Екатеринбурга для внешних целевых аудиторий. Целью работы является исследование возможностей событийного туризма в Екатеринбурге для выявления конкурентных преимуществ туристского рынка. Для достижения поставленной цели необходимо решить следующие задачи:
1. Раскрыть сущность событийного туризма, ознакомиться с классификацией;
2. Выявить потенциал для развития данного туризма в Екатеринбурге;
3. Проанализировать туристскую инфраструктуру города для проведения мероприятий;
4. Просмотреть статистику мероприятий, проводимых в Екатеринбурге, за последние два года;
5. Изучить перспективы развития событийного туризма.
Структура работы обусловлена предметом, объектом, целью и задачами. Работа состоит из введения, двух глав, заключения и списка литературы. Введение раскрывает актуальность, определяет задачи и методы исследования, раскрывает значимость. Первая глава посвящена описанию сущности событийного туризма и его основных направлений, изучению площадок для проведения мероприятий, отельной базы для принятия гостей. Также, рассматриваются мероприятия, проводимые в Екатеринбурге за последние два года, онлайн-события в связи с пандемией. Во второй главе описываются возможности Екатеринбурга для привлечения туристов, проводится анализ потенциала событийного туризма для продвижения города. В заключении подводятся итоги работы, формируются окончательные выводы по рассматриваемой теме. В Екатеринбурге каждый год проводятся событийные мероприятия различных форм: конгрессы, форумы, выставки, фестивали, саммиты. И все они должны отличаться особой уникальностью, влиять на продвижение туристского потенциала не только города, но и области. Благодаря мероприятиям значительного масштаба, например, Международная ежегодная выставка «Иннопром», в СМИ на областном и федеральном уровне упоминание о городе возрастает в разы, формируется позитивный имидж Екатеринбурга. Следовательно, повышается росту его узнаваемости в России и за рубежом.Every year, event tourism in the capital of the Urals attracts more and more tourists, domestic and foreign, a huge number of events of various levels and scales are held. Yekaterinburg is saturated with tourist infrastructure: a large number of representative offices and offices of international organizations are concentrated in the city, work is underway to increase its attractiveness for business and event tourist trips, there is an increase in the number of business centers and conference halls, venues for large-scale events, hotels and related infrastructure , which is constantly being improved. The most striking example is the construction of the Congress Center at the Ekaterinburg-Expo IEC, which has concentrated the space for holding philharmonic concerts, variety and circus shows, business and sports events at the highest international level. The relevance of the topic is expressed in the need to strengthen the role and significance of the event market in Yekaterinburg as one of the most promising areas of tourism in the Sverdlovsk region, as well as in consolidating the position for holding events of the international level. The object of research in this work is the role of event tourism in Yekaterinburg as a part of domestic and inbound tourism of the Sverdlovsk region. The subject of the research is the events that form the image of Yekaterinburg for external target audiences. The aim of the work is to study the possibilities of event tourism in Yekaterinburg to identify the competitive advantages of the tourism market. To achieve this goal, it is necessary to solve the following tasks: 1. To reveal the essence of event tourism, get acquainted with the classification; 2. To identify the potential for the development of this tourism in Yekaterinburg; 3. Analyze the tourist infrastructure of the city for events; 4. View statistics of events held in Yekaterinburg for the last two years; 5. To study the prospects for the development of event tourism. The structure of the work is determined by the subject, object, purpose and objectives. The work consists of an introduction, two chapters, a conclusion and a bibliography. The introduction reveals the relevance, defines the tasks and methods of research, reveals the significance. The first chapter is devoted to the description of the essence of event tourism and its main directions, the study of venues for events, a hotel base for receiving guests. Also, the events held in Yekaterinburg over the past two years, online events in connection with the pandemic are considered. The second chapter describes the possibilities of Yekaterinburg for attracting tourists, analyzes the potential of event tourism to promote the city. In the conclusion, the results of the work are summed up, the final conclusions on the topic under consideration are formed. Every year Yekaterinburg hosts events of various forms: congresses, forums, exhibitions, festivals, summits. And all of them should be distinguished by their special uniqueness, influence the promotion of the tourist potential not only of the city, but also of the region. Thanks to events of a significant scale, for example, the International Annual Exhibition "Innoprom", the mention of the city in the mass media at the regional and federal levels increases significantly, a positive image of Yekaterinburg is formed. Consequently, the growth of its recognition in Russia and abroad is increasing.
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Sousa, Ana Filipa Barnabé de. "Os eventos enquanto estratégia de comunicação das marcas de telecomunicações portuguesas: Vodafone Portugal, MEO (Portugal Telecom) e NOS (Sonaecom)." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2015. http://hdl.handle.net/10400.26/19419.
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Os Eventos e a Comunicação de uma marca, estão interligados e não faz sentido dissociá-los. Como tal, tentamos perceber com esta dissertação, o que leva uma marca, mais em concreto as telecomunicações nacionais, a escolher os Eventos como parte da sua estratégia de Comunicação, junto do seu público-alvo.
Inicialmente elaboramos uma revisão bibliográfica, que nos desse a conhecer um pouco mais sobre Eventos, mais concretamente sobre os eventos musicais, os festivais, e sobre o funcionamento da Comunicação da marca. Relacionamos os dois, para tentar perceber o papel dos Eventos no seio de uma Comunicação da marca.
Estavam assim adquiridos os conceitos necessários para passar à fase seguinte e analisar no terreno.
Na segunda fase passamos aos estudo de caso, realizando questionários para perceber do público a sua posição no que diz respeito à sua operadora e à forma como esta exerce a comunicação da marca, nos eventos musicais. Foram considerados 166 questionários validados, que nos permitiram obter algumas conclusões, relativamente à postura e influência que a marca tem sobre o seu público.
Assim, e tendo em conta a bibliografia estudada, foi possível analisar os dados recolhidos, para que nos permitisse responder às hipóteses colocadas no início da dissertação. Desta forma conseguimos obter conclusões a este estudo.The events and the communication of a brand are intertwined and it makes no sense to dissociate them. As such, we try to realize with this dissertation, which leads a brand, more specifically the national telecommunications, to choose the events as part of its communication strategy, with your target. Initially we developed a literature review, that would give us to learn a little more about events, more specifically about the musical events, festivals, and on the functioning of Brand Communication. Connect the two, to try to understand the role of Events within a brand Communication. They were thus acquired the concepts needed to pass to the next phase and analyze on the field. In the second phase we passed to the case study, conducting surveys to understand the public position with regard to your carrier and how this performs the communication of the brand, in the musical events. 166 validated questionnaires were considered, which enabled us to obtain some conclusions concerning the position and influence that the brand has on their target. Therefore, and taking into account the study bibliography, it was possible to analyze the data collected, so let us respond to hypotheses made at the beginning of the dissertation. In this way we were able to obtain conclusions this study.
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Ладан, Ю. О. "Механізм функціонування кластерів родієвого туризму ситуативного типу (на прикладі Департаменту культури і туризму виконкому Одеської міської ради)." Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12550.
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У роботі розглядаються теоретичні аспекти: сутність та основні поняття подієвого туризму, поняття кластеризації туристичної сфери.
Проаналізовано процес формування фестивалю «Гуморина», зроблено аналіз щодо створення кластерів подієвого туризму.
Запропонована розробка пропозицій щодо удосконалення подієвого туризму в місті, та формування ситуативного кластеру подієвого туризму «Одеський фестиваль сміху».Thesis deals with theoretical aspects of essence and basic concepts of event tourism, the concept of clustering of the tourism sector. Author analysis the process of formation of the festival "Humorina" is analyzed, the analysis on creation of clusters of event tourism is made. The development of proposals for the improvement of event tourism in the city, and the formation of a situational cluster of event tourism "Odessa Festival of Laughter".
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Andersson, Frida, and Maria Wångsell. "Swedish Open: Konsekvenser av ett evenemang." Thesis, Högskolan i Halmstad, Sektionen för humaniora (HUM), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19022.
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Syftet med föreliggande studie är att få en ökad förståelse för vilken betydelse tennisturneringen Swedish Open har för Båstad genom att undersöka vilka effekter som evenemanget genererar utifrån en hållbarhetsaspekt. Studien utgår ifrån ett fenomenlogiskt och konstruktivistiskt synsätt. Vidare utgår den från en abduktiv forskningsansats med hjälp av en kvalitativ forskningsmetod. Denna kvalitativa metod görs med hjälp av egna primärkällor som består av tre djupintervjuer med nyckelpersoner som på olika sätt kommer i kontakt med Swedish Open. Ytterligar sex kortare intervjuer görs med lokalinvånare i olika åldrar.
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Collander, Johanna, and Adam Nilsson. ""...man behöver bygga hypen" : En fallstudie om marknadsföring- före och efter ett evenemang." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-58593.
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Evenemang är ett turistiskt fenomen som handlar om att erbjuda en upplevelse som är något utöver det vanliga. I dagens samhälle tas upplevelsen tillvara på och används i marknadsföringssyfte där själva evenemanget kan marknadsföra ett budskap. Det finns möjligheter att utöka intresset hos besökarna genom att förstärka marknadsföringen före och efter ett evenemang, på så vis får budskapet en större genomslagskraft. Problemområdet i studien undersöks genom att behandla evenemanget Industrinatten som en fallstudie. Det empiriska materialet utgörs av kvalitativa intervjuer med respondenter från tidigare genomförda Industrinatten-evenemang i orterna Malmö, Sjuhärad och Östersund. Sekundärdata i form av enkätsammanställningar från de genomförda evenemangen utgör kompletterande material till intervjuundersökningarna. Evenemang skapas ofta med ett underliggande syfte och används mer och mer som ett verktyg för att marknadsföra en plats eller ett varumärke, något som kan benämnas som evenemangsmarknadsföring. Att förmedla ett budskap används många gånger på arbetsmarknadsmässor, som benämns vid MICE-evenemang (Meeting, Incentives, Conventions & Events). Resultatet jämförs respondenter emellan utifrån teman för att lyfta fram likheter och skillnader. De mest effektiva marknadsföringsmetoderna och strategierna lyfts sedan fram och utgör analysdelen där en ny modell har konstruerats utifrån respondenternas svar och det teoretiska ramverket. Studiens slutsats besvarar frågeställningarna och belyser flertalet metoder och strategier både före och efter ett evenemang som har visat sig vara effektiva vid evenemangsmarknadsföring. Studien är baserad på evenemanget Industrinatten och de metoder och strategier som presenteras är anpassade efter Industrinattens marknadsföring men ämnar dock även kunna appliceras på andra typer av evenemang.Events as a tourism phenomenon are created to offer an experience that is something out of the ordinary. In today's society, the experience is taken advantage of and used for marketing purposes where the event itself can promote a message. There is scope for increasing visitor interest by strengthening the marketing before and after an event, thus increasing the impact of the message. The problem area of the study is examined by treating the Industrinatten event as a case study. The empirical material consists of qualitative interviews with respondents from previously conducted Industrinatten events in Malmö, Sjuhärad and Östersund. The secondary data consists of questionnaires from the previous completed events and constitutes of additional complementary material for the interview surveys. Events are often created with an underlying purpose and are today used more as a tool for promoting a site or brand, something that can be termed as event marketing. Communication a message is often used in labor market fairs, also known as MICE (Meeting, Incentives, Conventions & Events) events. The result connects respondents with various themes to highlight similarities and differences. The most effective marketing methods and strategies are then highlighted which creates the analytical part where a new model has been constructed based on respondents' responses and the theoretical framework. The conclusion of the study answers the questions and highlights the majority of methods and strategies that before and after an event has been proven effective in event marketing. The study is based on the event Industrinatten and the methods and strategies presented are adapted to the marketing of the event but is also possible to apply in other types of events.
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Bama, Hilary Kennedy Nji. "Residents’ perceptions of the 2010 FIFA World Cup three months prior to the event: a case study of a suburb in Cape Town, South Africa." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/1603.
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Thesis (MTech (Tourism and Events Management ))--Cape Peninsula University of Technology, 2011The importance of conducting resident perception studies into the phenomenon of mega sports events cannot be over-emphasised; as such studies provide a unique platform by means of which to gauge the perceptions and attitudes of host communities with regards to the impacts of mega-events. In the context of South Africa’s hosting of the 2010 FIFA World Cup, and regarding the perceived impacts of the event on host communities, a couple of studies have been undertaken within the Green Point suburb of Cape Town. As a continuum of such studies, the current study is undertaken with the objectives of ascertaining whether any adaptations have occurred three months before kick-off of the event, and to further provide a platform for post-event longitudinal studies. Furthermore, in cases where changes in perceptions were recorded, previous studies carried out within the same study area were reflected upon. The target population in the study involved residents living within a 2- kilometre radius of the Cape Town Stadium situated in Green Point. A total of 400 questionnaires were administered to residents using a spatially based stratified random sampling method. The focus of the study was to examine the perceptions and attitudes of Green Point residents towards the development of the Cape Town Stadium and potential impacts of the 2010 World Cup on their community. Key findings of the study revealed the profile of Green Point residents to be predominantly male, with an average age of 38.2 years.
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Igor, Stamenković. "Мулти-стејкхолдерски приступ ефективности организације догађаја као фактор успешности дестинацијског туристичког производа." Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2014. https://www.cris.uns.ac.rs/record.jsf?recordId=86611&source=NDLTD&language=en.
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На глобалном, то јест, планетарном нивоу догађаји уопште (фестивали, конгреси, конференције и слично), а посебно они са јаком културном компонентом (као што су: музички фестивали, филмски, фолклорни фестивали, разне манифестације или аниматорски програми и тако даље), значајно се бројчано повећавају. Поред тога што унапређују локални понос у култури, стварају јак идентитет и имиџ локалне заједнице, то јест брендирају дестинацију, ови догађаји могу такође промовисати аутохтоне националне мањине, и оставити бројне позитивне или негативне, економске, друштвене, еколошке, политичке и друге ефекте и последице на дестинацију. Догађаји, то јест фестивали су добар повод да се гостима покажу нови народи и њихови обичаји, култура, веровања, начин живота, а од боравка на дестинацији осети се и допринос локалној економији, друштвеном и мултикултурном животу. Без обзира, какав догађај или фестивал био он представља нови талас алтернативног туризма који доприноси одрживом развоју и побољшава опднос између домаћина и госта а исто тако унапређује дестинацијски туристички производ. Током боравка на фестивалу туриста ће конзумирати и остале производе и услуге и мултиплицираће ефекте свог останка на дестинацији. Свакако тај се процес не може остварити без добре координације стејкхолдера и њихове добре међусобне умрежености и сарадње.Na globalnom, to jest, planetarnom nivou događaji uopšte (festivali, kongresi, konferencije i slično), a posebno oni sa jakom kulturnom komponentom (kao što su: muzički festivali, filmski, folklorni festivali, razne manifestacije ili animatorski programi i tako dalje), značajno se brojčano povećavaju. Pored toga što unapređuju lokalni ponos u kulturi, stvaraju jak identitet i imidž lokalne zajednice, to jest brendiraju destinaciju, ovi događaji mogu takođe promovisati autohtone nacionalne manjine, i ostaviti brojne pozitivne ili negativne, ekonomske, društvene, ekološke, političke i druge efekte i posledice na destinaciju. Događaji, to jest festivali su dobar povod da se gostima pokažu novi narodi i njihovi običaji, kultura, verovanja, način života, a od boravka na destinaciji oseti se i doprinos lokalnoj ekonomiji, društvenom i multikulturnom životu. Bez obzira, kakav događaj ili festival bio on predstavlja novi talas alternativnog turizma koji doprinosi održivom razvoju i poboljšava opdnos između domaćina i gosta a isto tako unapređuje destinacijski turistički proizvod. Tokom boravka na festivalu turista će konzumirati i ostale proizvode i usluge i multipliciraće efekte svog ostanka na destinaciji. Svakako taj se proces ne može ostvariti bez dobre koordinacije stejkholdera i njihove dobre međusobne umreženosti i saradnje.
On a global planetary scale events in general (festivals, congresses, conferences etc.), particularly those with a strong cultural component (such are: music festivals, film festivals, folklore festivals, other events and animation programs etc.) are substantially increasing in numbers. In addition to enhancing local pride in culture, they produce strong identity and image of local coummunity (they are branding the destination) these events could also expose indigenous national minorities to the increasing number of international visitors. Also, they could make many either positive or negative, economic, social, ecological, political or any other effect and consequences for/to destination. Events, namely festivals are a good occasion to show guests the new nations and their customs, culture, beliefs and lifestyles. From the stay of the tourists the resort could feel the contribution to the local economy, social life, multi-cultural life etc. Regardless, how big an event or festival is, it should and would represent a new wave of alternative tourism that contributes to sustainable development and improving the relationship between the host and the guest and also promote destination’s tourism product. During ones stay at the festival, tourists will consume other products and services, and multiply effects of their stay at the destination. Certainly this process can not be achieved without good coordination of stakeholders and their good inter-networking and cooperation.
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Kay, Pandora. "Determinants of cultural event tourist motivation." Thesis, 2007. https://vuir.vu.edu.au/15615/.
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This thesis investigates the determinants of tourist motivation to ascertain the new audience potential of Western and Asian tourists for locally-based, cultural attractions and events, and the associated effective marketing strategies necessary to attract these tourism markets.
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LIN, CHIN-JUNG, and 林僅嶸. "The impact of event experience on destination image and event satisfaction in event tourism." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/rrrgpt.
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碩士國立高雄科技大學
國際管理碩士學位學程
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Event tourism is recognized as an integrated way of developing and marketing of a destination. This study investigates the influence of participants event experience, destination image, and event satisfaction in event tourism. Through a review of relevant literature, this study explores the relationship between event experience, destination image, and event satisfaction in variety of events. A questionnaire was developed for this quantitative study to examine the hypotheses of this studys framework. A total of 229 questionnaires were collected. SPSS 23 was used to analyze the data. The results show that participants event experience and destination image significantly and positively affect event satisfaction in event tourism. The findings help to strengthen critical knowledge about the role of event experience and destination image in event tourism, suggestions are provided to the stakeholders in event tourism.