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Dissertations / Theses on the topic 'Events and festivals'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Nadavulakere, Shivasharan S. "International film festivals as field-configuring events." Thesis, City University London, 2008. http://openaccess.city.ac.uk/8591/.

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Studies examining the issue of organizational field evolution, especially on cultural field's, have found that some events shape the process by acting as 'purveyors of legitimacy' (Anand and Peterson, 2000). However, no research is forthcoming on events such as international film festivals that serve a similar function. A new theoretical framework - field-configuring events (FCEs) by Lampel' and Meyer (2008) seeks to rectify the lack of attention paid to 'events' by organization scientists. . Adopting their framework, my research explicates one such event in cultural industries, particularly t

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2

Martins, Maria João Santos. "Planeamento de marketing de eventos : plano de marketing para o festival NOS Alive 2020." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17300.

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Mestrado em Marketing<br>O presente trabalho de projeto tem como principal objetivo a delineação de estratégias de marketing e plano de ação para o Festival de Música NOS Alive. Este objetivo será cumprido através da elaboração de um Plano de Marketing. Este projeto irá ser aplicado ao festival de música NOS Alive, o evento realiza-se desde 2007 no Passeio Marítimo de Algés, em Lisboa. É organizado pela produtora de eventos Everything Is New (EiN) e patrocinado pela NOS. O setor dos eventos e festivais de música é extremamente competitivo, sendo que, só em Portugal, realizaram-se 272 festivai

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Azman, Ashley M. "Food Tourism in Special Events and Festivals in Appalachian Ohio." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1323965749.

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4

Stettler, Stephanie L. "Sustainable Event Management of Music Festivals: An Event Organizer Perspective." PDXScholar, 2011. https://pdxscholar.library.pdx.edu/open_access_etds/257.

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Sustainably managed music festivals have significant value and can provide a multitude of benefits to a healthy, sustainable and desirable society if their negative impacts are mitigated and positive impacts cultivated. To reach this great potential, sustainable event management of music festivals must become widely adopted and expanded as common practice. To drive this improvement of sustainable event management, there is a need to first understand the barriers and success factors event organizers face moving their music festivals toward sustainability. This study uses a research design of mi

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Gross, Justin A. Alderman Derek H. "The festival gap : comparing organizers' perceptions of visitors to a survey of visitors at the Carolina Renaissance Festival, 2005 /." Access via ScholarShip, 2006. http://hdl.handle.net/10342/1111.

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Thesis (M.A.)--East Carolina University, 2006.<br>Presented to the faculty of the Department of Geography. Advisor: Derek Alderman. Includes bibliographical references (leaves 114-119). Also available via the World Wide Web. Adobe reader required.

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Marchini, Ben. "Festivals and sustainability : reducing energy related greenhouse gas emissions at music festivals." Thesis, De Montfort University, 2013. http://hdl.handle.net/2086/8840.

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This thesis investigates the potential to reduce greenhouse gas emissions relating to electrical power provision at UK music festivals. It has been carried out in partnership with a number of UK festival organisers and power providers. The thesis provides a literature review of sustainable event management and the associated electrical power provision, before then investigating the existing methodologies for quantifying greenhouse gas emissions at festivals. This review identified a lack of data regarding energy demand at events other than total fuel demand. While energy data does not improve

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Robertson, Martin John. "Sustainable festivals and events : an inquiry of leadership and futures." Thesis, Edinburgh Napier University, 2016. http://researchrepository.napier.ac.uk/Output/979708.

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As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discussion with regard to sustainability in which the factors that contribute to being sustainable are part of a new paradigm of responsibility for festivals and events. Recognition that this includes responsibility for socio-cultural impacts has gained traction in the academic literature. However, only minor attention has been given to the dynamics and competencies affecting the decision making of festivals and events leadership as it influences these. As the needs of fes

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Bergström, Lisa, and Emily Grafström. "Vägen till framgång : En studie om festivaler i Stockholm." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-17088.

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The purpose of this paper is to examine how events can be successful and stay competitive.Festivals are a big part of the event world and it can be difficult to understand why certainfestivals are successful and others not. In this paper we have conducted a comparison betweentwo major festivals in Stockholm. Both of them reached success, but nevertheless one of themfailed, while the other one is still successful. With this comparison, it appeared that there aremany aspects that help a festival to reach success but also factors that can make a festival afailure. To conduct this study, a number

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Umbelino, Ana Filipa Rosado. "A magnitude que os festivais de música, Rock in Rio, NOS Alive e Super Bock Super Rock têm para a hotelaria de 4 e 5 estrelas em Lisboa, Cascais e Oeiras." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2018. http://hdl.handle.net/10400.26/24660.

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A relação entre eventos e turismo é verídica e sempre foi muito forte. Essa relação, que hoje adquire uma fenomenal importância económica, cultural e social, resulta do progresso e expansibilidade dos eventos, do fenómeno turístico e da cada vez mais a intrínseca ligação entre eles. Nos dias de hoje realizam-se todos os dias inúmeros eventos que reúnem milhares de participantes, uma parcela deles turistas nacionais e internacionais. Estes usufruem dos transportes rodoviários, aéreos e ferroviários, da hotelaria, restauração e outros serviços turísticos, contribuindo assim para a economia do tu

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Johansson, Marjana. "Engaging resources for cultural events : a performative view." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm] (EFI), 2008. http://www2.hhs.se/efi/summary/746.htm.

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Sousa, Ana Filipa Barnabé de. "Os eventos enquanto estratégia de comunicação das marcas de telecomunicações portuguesas: Vodafone Portugal, MEO (Portugal Telecom) e NOS (Sonaecom)." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2015. http://hdl.handle.net/10400.26/19419.

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Os Eventos e a Comunicação de uma marca, estão interligados e não faz sentido dissociá-los. Como tal, tentamos perceber com esta dissertação, o que leva uma marca, mais em concreto as telecomunicações nacionais, a escolher os Eventos como parte da sua estratégia de Comunicação, junto do seu público-alvo. Inicialmente elaboramos uma revisão bibliográfica, que nos desse a conhecer um pouco mais sobre Eventos, mais concretamente sobre os eventos musicais, os festivais, e sobre o funcionamento da Comunicação da marca. Relacionamos os dois, para tentar perceber o papel dos Eventos no seio de uma C

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Oliva, Codina Jordi. "Cultural impact evaluation through attendee's emotions in the context of music festivals." Doctoral thesis, Universitat Oberta de Catalunya, 2021. http://hdl.handle.net/10803/672194.

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As a type of cultural event, music festivals have seen great economic and social success in recent decades. In their pursuit to understand the experience that such events elicit in the people attending them, scholars have devised a number of models grounded in various disciplines to explore the event experience. However, little attention has been paid to the internal cultural development that festivalgoers undergo as a result of the emotions they experience in music festival settings. Through quantitative and qualitative analysis, this study shows that music festival experiences are an opportu

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Pissoort, Véronique. "Visitor segmentation of arts festivals : a comparative study of three events / Véronique Pissoort." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1298.

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Kwon, Hyun Jin. "The impact of cultural events on the cinema and tourism in a community, Busan Busan's alternative industry to the cinema and tourism industry after the Pusan International Film Festival (PIFF) /." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002kwonh.pdf.

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Van, der Merwe Louwrens Human. "The socio-economic impact of the Klein Karoo National Arts Festival / L.H. van der Merwe." Thesis, North-West University, 2008. http://hdl.handle.net/10394/5071.

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Bernardi, Donatella. "Arts festival as a global cultural product." Thesis, Queen Mary, University of London, 2017. http://qmro.qmul.ac.uk/xmlui/handle/123456789/41785.

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In this thesis, I address ephemeras - namely temporary displays in the form of festivals and exhibitions belonging to the field of contemporary art. The most appropriate criterion with which to select and discuss the ephemera, i.e., the data in which I analyse in this thesis, is the notion of the 'event'. 'Event' is a philosophical concept, and therefore does not belong to artistic or aesthetic categories. However, two main characteristics are particularly relevant in considering it, and these are also pertinent to the field of art. Firstly, the tandem contingency and necessity. Secondly, the

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Martins, Maria Cristina Marreiros Cabaço. "Influência dos patrocínios de eventos na intenção de compra: o caso da Super Bock nos festivais de música." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2013. http://hdl.handle.net/10400.26/6296.

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Actualmente observa-se a crescente utilização dos patrocínios de eventos como ferramenta de comunicação de empresas. Numa comunicação integrada de marketing, os patrocínios surgem como uma ferramenta estratégica capaz de ajudar a alcançar as metas e objectivos planeados, coordenada com outras ferramentas para a criação de uma estratégia de comunicação eficaz e completa. A influência dos patrocínios tem sido uma questão fundamental a avaliar por parte dos patrocinadores e organizações, e os efeitos no consumidor são, na maioria dos casos, muito difíceis de aferir, devido à complexidade e multi

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Brooks, Sarah, Dan O'Halloran, and Alexandre Magnin. "Rock On! : Bringing strategic sustainable development to music festivals." Thesis, Blekinge Tekniska Högskola, Avdelningen för maskinteknik, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3860.

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Recreational events gather large numbers of people in concentrated areas for brief periods of time. Effects of these events extend far beyond their spatial and temporal boundaries; a music festival is one such event. This paper asks, “What are some measures that can move music festivals strategically toward sustainability?” A framework for strategic sustainable development based on backcasting from sustainability principles is applied. Research draws on pertinent literature, interviews with festival organizers and an in-depth case study with International Music Concepts. Results indicate that

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Walser, Johanna. "Crisis communication applied to mega-events and festivals : A multi-method analysis of communicative preparedness." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40778.

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Crisis communication has been widely researched for an economic purpose, with the focus on preventing damage to a corporation’s reputation or the restoration of a politician’s image. Additionally, crisis communication also found its utility for natural hazards as well as for terrorist attacks. However, identified as being a research gap, this thesis focuses on studying the prepared crisis communication of mega-event and festival organizations in case of a serious incident. The purpose of this thesis is to contribute to the area of crisis communication in the way that it focuses on the process

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20

Choi, Juwon. "Consumer impulse buying of food at festivals and events: understanding the role of sensory cues." Diss., Kansas State University, 2016. http://hdl.handle.net/2097/32499.

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Doctor of Philosophy<br>Department of Hospitality Management<br>Chihyung Ok<br>Carol W. Shanklin<br>Impulse buying has gained interest from both researchers and practitioners because of its contribution to sales and profits. The past decade has seen a dramatic increase in the number of mobile food vending in the United States. Open-air selling by vendors may encourage consumers to buy food on impulse. Food sold on streets involves sensory cues that strongly induce impulse buying. Unlike normal buying behavior, impulse buying is greatly affected by emotion, but it may also be explained by cogni

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Alves, Inês Filipa Machado. "A relação entre ações sustentáveis, envolvimento sustentável, valor sustentável percebido e intenção de compra de bilhetes em festivais de música." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21754.

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Mestrado em Marketing<br>Devido à crescente visibilidade das consequências provocadas pelas alterações climáticas, poluição do ar e oceanos, há cada vez mais consumidores preocupados com o meio ambiente e, a perceber como a sua conservação é importante para a qualidade de vida de todos e para a gerações futuras. Por isso, consumidores, empresas, marcas e o próprio governo têm recebido alertas da necessidade de mudança de pensamentos, atitudes e ações. Os eventos e festivais de música são grandes geradores de resíduos, poluição, desperdício e gasto de materiais inimigos do ambiente. P

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Kriel, Jaun Antonie. "Communication efficacy of South African arts festivals : the case of Klein Karoo National Arts Festival / J.A. Kriel." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4451.

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The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the concept of communication. Secondly, a literature study was conducted in order to examine the links between communication and events. Thirdly, the results of the empirical research were discussed, and finally conclusions were drawn from the research and recommendations were made with regard to the communication efficacy of events, as well as for further research. From the literat

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Blevins, Stephanie Lynn. "Comparing University Entomology Outreach Events While Examining Public Views of Arthropods and Pesticides." Thesis, Virginia Tech, 2018. http://hdl.handle.net/10919/85361.

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Hokie BugFest is an annual free event designed by the Entomology Department at Virginia Tech to translate the importance of entomology to the public. The event has grown from 2,000 attendees in 2011 to over 8,000 attendees in 2017. Entomology faculty, staff, graduate students and alumni partner with Virginia Cooperative Extension, Virginia 4-H, and other entities to provide an educational experience to the public. The goal of this outreach event is to showcase entomological research, increase public awareness, elevate the appreciation of entomology, develop better public perceptions of insects

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Roodt, Zanelle Dorothy Anne. "The role of the host community in marketing arts festivals / Z. Roodt." Thesis, North-West University, 2008. http://hdl.handle.net/10394/4515.

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The primary objective of this study was to determine the role of the host community in the marketing of arts festivals with reference to the Grahamstown National Arts Festival. This goal was achieved firstly by analysing the relationship between the events industry and the community. Secondly, a literature study was conducted to explore the role of the community in tourism marketing. Thirdly, a survey was done to determine the perceptions of the community in terms of the marketing of the Festival as well as the social impact thereof. From previous studies it was found that the local community

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Lemmer, Su-Marie. "Brand loyalty to arts festivals : case of KKNK / Su-Marie Lemmer." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8493.

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The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role of branding in tourism marketing. Secondly, a literature study was conducted to analyse the concept brand loyalty. Thirdly, the results of the empirical research were discussed and finally the conclusions were drawn from the research and recommendations were made with regard to visitors’ loyalty to the KKNK. Literature indicated that when marketing a tourism product or service

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Törnmarck, Oskar, and Johannes Wikström. "Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-25536.

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<p>Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Ja

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Miettinen, Jenna. "Att skapa en attraktiv och konkurrenskraftig region-spelar evenemang någon roll? : En studie kring Björneborg Jazzmusikfestival, i regionen Satakunta, Finland." Thesis, Mid Sweden University, Department of Social Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-236.

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<p>Uppsatsens syfte är att analysera om det finns en medvetenhet om regional identitet och image inom regionen Satakunta, samt om åsikterna om utformningen av den regionala identiteten och imagen är konkretiserade, eller inte. Utifrån en studie av Jazzmusikfestivalen i Björneborg undersöks detta. I och med det diskuterar författaren huruvida evenemang har en roll i skapandet av en attraktiv och konkurrenskraftig region. Syftet är också att undersöka om det finns samarbeten i regionen för att göra den attraktiv och konkurrenskraftig. För att få svar på syftet har författaren använt sig av primä

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Favaro, Sofia, Thea Rosengren, and Emelie Sjöberg. ""Något för alla" : En kvalitativ studie om stadsfestivalens påverkan på stadens varumärke." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-50225.

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The intention of this study is to get a deeper understanding of the phenomenon city festivals and their impact on a city’s brand. As a result of our intention we have formed the following purpose; describe and analyse in what ways a city festival can promote and develop the city’s brand. Our study is based on a qualitative research methodology, as the intention was to get a deeper understanding of our research topic. The study took a deductive approach to begin with, however, as time proceeded we worked with the theory and empiricism parallel. This resulted in a shift between a deductive and

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Hagelberg, Johan, Sofia Prins, and Oskar Sjögren. "Det svåraste som finns är att tänka i nya banor : - En studie kring personalhantering oh effektivisering av arbetet på svenska musikfestivaler." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28791.

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Bachelor Thesis Music & Event Management School of Economics at Linneaus University of Kalmar, Economics, 2FE40E, Spring 2013 Author: Johan Hagelberg, Sofia Prins & Oskar Sjögren Supervisor: Petter Boye Examinator: Thomas Karlsson Titel: Det svåraste som finns är att tänka i nya banor - En studie kring personalhantering och effektivisering av arbetet på svenska musikfestivaler. Purpose: The purpose of this study is to investigate how different music festivals in Sweden can work to increase the efficiency by managing the workforce and internal knowledge. Method: The study was based on a

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Igor, Stamenković. "Мулти-стејкхолдерски приступ ефективности организације догађаја као фактор успешности дестинацијског туристичког производа". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2014. https://www.cris.uns.ac.rs/record.jsf?recordId=86611&source=NDLTD&language=en.

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На глобалном, то  јест, планетарном нивоу  догађаји  уопште (фестивали, конгреси, конференције  и слично),  а посебно они са јаком  културном  компонентом (као што  су:  музички фестивали,  филмски, фолклорни фестивали,  разне манифестације  или  аниматорски  програми  и  тако  даље),  значајно  се бројчано  повећавају. Поред  тога што  унапређују  локални понос  у  култури,  стварају јак идентитет и имиџ локалне заједнице, то јест брендирају дес

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Morris, Brian John. "Journeys in extraordinary everyday culture : walking in the contemporary city /." Connect to thesis, 2001. http://eprints.unimelb.edu.au/archive/00002256.

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Colombo, Vilarrasa Alba. "Cultural Impact Perception a model proposal for intangible impact assessment. Una proposta d'avaluació de política pública a través de l'anàlisi d'impactes culturals d'esdeveniments culturals entesos com a actes d'implementació." Doctoral thesis, Universitat de Girona, 2012. http://hdl.handle.net/10803/94146.

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In contemporary democratic societies most administrations manage their competences by means of programmes of government action, i.e. using public policies. These aim to resolve publicly identified situations or conflicts, as well as design strategies and / or implementation tools by means of action programmes derived from political - public administration agreements that have the objective of resolving these collective problems. Within this framework it is necessary to evaluate these processes so as to identify if the programmes established by the governments have been adequate, and if they ha

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García, García Beatriz. "Towards a Cultural Policy for Great Events. Local and Global Issues in the Definition of the Olympic Games Cultural Programme. Lessons from the Sydney Olympic Arts Festivals 1997-2000." Doctoral thesis, Universitat Autònoma de Barcelona, 2002. http://hdl.handle.net/10803/4111.

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Esta tesis estudia el estado y aplicaciones actuales de políticas culturales en la producción del programa cultural de un gran evento. La tesis parte de la base de que los planteamientos de una política cultural pueden ser un instrumento útil para guiar el diseño, la gestión y la promoción de un programa cultural. Adicionalmente, se considera que la relevancia cultural de un gran evento depende en gran medida de la consistencia en la elección de una política que informe su dimensión cultural tanto a un nivel local como global. En esta línea, la tesis tiene como objetivo explorar si los princip

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Emmanuel, Nathalie. "Le festival et le droit : essai sur la nature juridique d'un nouveau bien." Phd thesis, Université de Grenoble, 2011. http://tel.archives-ouvertes.fr/tel-00595977.

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Le festival n'est pas une activité a-juridique. Cette activité événementielle attractive est encadrée par les pouvoirs publics tant par des mesures de police administrative que dans son occupation du domaine public. Cet événement présentant incontestablement des atouts pour la politique touristique et culturelle d'un territoire est devenu une véritable institution cofinancée par les pouvoirs publics. Oscillant entre mission de service public et simple activité de prestation de services, la question de l'intérêt public local de cette activité est au cœur d'un contentieux émergent devant le juge

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Snowball, Jen. "The economic valuation of cultural events in developing countries: combining market and non-market valuation techniques at the South African National Arts Festival." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002703.

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The arts in many countries, but particularly in developing ones, are coming under increasing financial pressure and finding it difficult to justify the increases in government funding needed to maintain and grow the cultural sector. The trend in cultural economics, as well as in other areas, appears to be towards including qualitative valuations, as well as the more traditional quantitative ones. This thesis argues that the value of cultural events should include long term historical qualitative analysis, financial or economic impact and a valuation of the positive externalities provided by cu

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Knytlová, Magdalena. "Komparace vybraných gastro festivalů a návrh marketingové strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358841.

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The Diploma Thesis deals with the marketing activities of the Garden Food Festival Olomouc. The objective of the thesis is to design specific marketing activities for the forthcoming year of this festival on the basis of the comparison with the foreign festival and the festival´s marketing, especially the marketing mix and communication. The theoretical part is dedicated to the history and significance of food festivals in the Czech Republic; furthermore, it introduces the areas of the marketing of services where the marketing mix and communication play a leading role. The subsequent practical

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Dayanim, Suzanne Lashner. "Examining the Influence of Community Institutions on Inner Ring Suburban Resilience: A Study in Southeastern Pennsylvania." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/240613.

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Geography<br>Ph.D.<br>Inner ring suburbs are vulnerable as they face continual downward pressure amidst increasingly complex post-industrial regional dynamics. Many suburban policymakers focus on housing and commercial development when considering ways to improve their localities through the built environment; they often overlook the potential benefits of community-oriented infrastructure -- namely public libraries, neighborhood recreation facilities, and community festivals/events -- as a catalyst for encouraging economic development and neighborhood social capital. This study asks whether in

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Sedevitiz, Márcia Mercês Martins. "Eventos culturais para a recordação da marca: estudo do evento Tim Festival." Universidade Metodista de São Paulo, 2006. http://tede.metodista.br/jspui/handle/tede/758.

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Made available in DSpace on 2016-08-03T12:30:21Z (GMT). No. of bitstreams: 1 Marcia Merces.pdf: 563621 bytes, checksum: ffa345d0e87edc1f5efd937d4cee08f7 (MD5) Previous issue date: 2006-05-10<br>This study analizes the cultural events role as a powerful element for socialization on branding strategy communication to the market. Main objectives was to delineate the use of Marketing Integrated Communication as a tenable differential, the Cultural Marketing faces new ways to communicate to the competitive market, the branding contextualization and the cultural events as a branding instrument. Th

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Rieffly, Barbara. "Gli eventi off diffusi sul territorio delle città metropolitane europee : tra strategie di branding urbano e identità locale." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM3138.

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L'objectif de la thèse est d'analyser le phénomène des événements off, événements urbains alternatifs et indépendants, qui naissent «du bas» à partir des initiatives qui rejettent le système institutionnalisé. Dans la première partie, nous proposons une reconstruction du débat sur les événements urbains contemporains : les principales classifications sont identifiées ; les trois débats dominants sont présentés et le concept de la ville événement est remis en cause. Dans la deuxième partie, nous analysons trois études de cas différents : Marseille 2013 Off (Marseille), Fuorisalone (Milan) et Pa

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Motale, Matebello Dieketseng Bethsheba. "The social impact of arts festivals : a case of the ABSA Klein Karoo National Arts Festival / M.D.B. Motale." Thesis, North-West University, 2008. http://hdl.handle.net/10394/1774.

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Timóteo, Júlio Esteves Dantas. "Supply chain management na indústria de festivais de música : o caso "Paredes de Coura"." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17502.

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Mestrado em Marketing<br>A indústria dos festivais de música tem crescido exponencialmente em Portugal. Considerando o sucesso deste tipo de eventos e o elevado número de relacionamentos empresariais que exigem, torna-se importante entender de que forma práticas aplicadas de gestão poderão explicar esse fenómeno. Assim, o objetivo desta dissertação passa por entender de que forma funcionam esses relacionamentos na organização de um evento de larga escala nesta indústria, para compreender se existe filosofia de cadeia de aprovisionamento, até que ponto é implementada e se é feito voluntária ou

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Smith, Miranda. "The entrepreneurs' role at arts festivals : the case study of Aardklop National Arts Festival / Miranda Smith." Thesis, North-West University, 2009. http://hdl.handle.net/10394/5042.

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Entrepreneurs are found globally in all industries. In the tourism industry, entrepreneurs feature strongly in the events sector. The purpose of this study is to determine the entrepreneurs' role at festivals and in this case a national arts festival. The literature revealed that this type of study has not previously been conducted in South Africa. The literature review indicates that arts festivals as income generating events can be seen as an entrepreneurial opportunity to maximise economic activity. Entrepreneurs play a vital role in the success of an event such as arts festival. Entreprene

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Demasi, Linachiara. "Event marketing al tempo del web. Il caso Web Marketing Festival." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019.

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Il settore dell'Event marketing registra negli ultimi anni una forte crescita in Italia e non solo. L'evento è considerato dalle aziende uno strumento di marketing, utile per raggiungere i propri obiettivi: acquisire notorietà, creare nuovi contatti, entrare in nuovi business, lanciare un prodotto. Oggetto di studio del seguente elaborato è il Web Marketing Festival, evento formativo sui temi dell'innovazione sociale e digitale. Obiettivi della tesi sulla base dell'analisi condotta sugli ultimi tre anni sono: classificazione e segmentazione della clientela; studio della customer satisfaction a

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Grossová, Jana. "Význam festivalů a soutěží v oblasti gastronomie ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114150.

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The thesis describes importance of food festivals and competitions in the Czech Republic and their current status in Czech tourism. The aim is to provide a comprehensive view on the issue of organizing of food events and based on analyze to characterize current structure of Czech market of food festivals and competitions. The first two chapters are dedicated to presentation of related terms and to explanation of the theory of event marketing and management. The practical part includes the aforementioned market analysis and its important part is a presentation of chosen food events undertaken i

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Bavykina, Alina. "Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-444491.

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Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. In this regard, local collaboration is deemed to be crucial for facilitating development in spatially remote areas, where social context plays an important role in formation of entrepreneurial networks. By using the case of a local community festival Aldrei fór ég suður (AFS) in Ísafjörður, Iceland, I investigate relationship bet

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Ismail, Shameelah. "Stakeholders’ perceptions of the impacts of an outdoor and wine festival in the Breede Valley of the Western Cape Province." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2115.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2015.<br>The Breede Valley region is located in the Cape Winelands District near Cape Town and has been identified as a wine region with vast diversity and distinctiveness. The lack of research in the field of wine and events in the area gave rise to this study. The event industry in this region is relatively unexploited but in recent years has been revealed to be a major catalyst for tourism and economic development. However, for events to act as a catalyst for tourism and economic development, it is

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Schommer, Luciane Roseli. "Turismo, eventos e etnicidade : Festival Internacional do Folclore Nova Petrópolis - RS - Brasil." reponame:Repositório Institucional da UCS, 2013. https://repositorio.ucs.br/handle/11338/931.

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Este estudo tem como tema central a busca por uma maior e melhor compreensão do Festival Internacional do Folclore (FIF), que se realiza anualmente em Nova Petrópolis, Rio Grande do Sul, Brasil, colocando-o em diálogo com o turismo, as memórias locais e a etnicidade. Busca-se perceber se o FIF, ao longo das suas 40 edições, teria contribuído para a preservação da memória local, ao mesmo tempo em que incentivaria uma nova memória social do lugar. Para a condução da pesquisa, optou-se pelo viés qualitativo com suporte metodológico na história oral, por se entender que este é o caminho para a int

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Trott, Serguem. "Uma replicação da escala de Gursoy, Kim e Uysal para mensurar os impactos de eventos especiais." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2007. http://hdl.handle.net/10183/11790.

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Eventos especiais têm um papel importante dentro da administração e do marketing de lugares, mas para obter o máximo retorno de tais festividades, seja em termos econômicos ou sociais, é preciso gerenciá-las com o conhecimento de seus impactos. O presente trabalho replica, com algumas modificações, o estudo de Gursoy, Kim e Uysal (2004), adaptando para o cenário brasileiro a escala para medir os impactos causados na comunidade, por festas populares, de acordo com a opinião dos envolvidos. A pesquisa aqui descrita, realizada em quatro eventos distintos no Rio Grande do Sul, envolveu um total de

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Rodrigues, Flávio Lins. "Rock in Rio: comunicação e consumo no contexto de um grande evento made in Brazil." Universidade do Estado do Rio de Janeiro, 2016. https://repositorio.ufjf.br/jspui/handle/ufjf/7024.

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Submitted by Renata Lopes (renatasil82@gmail.com) on 2018-08-21T13:53:20Z No. of bitstreams: 0<br>Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-08-21T14:20:17Z (GMT) No. of bitstreams: 0<br>Made available in DSpace on 2018-08-21T14:20:17Z (GMT). No. of bitstreams: 0 Previous issue date: 2016-04-08<br>PROQUALI (UFJF)<br>O objetivo principal desta tese é analisar a consolidação do festival de música Rock in Rio como um potente instrumento de comunicação. Nosso percurso teórico tem como ponto de partida a investigação da origem dos grandes eventos e

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Rotter, Simone Richt Susanne. "Hermann-Hesse-Festival 2002 in Calw Analyse eines Literatur-Events /." [S.l. : s.n.], 2003. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11675582.

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