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1

Kreutzer, Ralf T. Online-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33937-1.

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Kreutzer, Ralf T. Online Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35369-8.

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Kreutzer, Ralf T. Online-Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25360-8.

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4

Schwickert, Axel C., and Thomas E. Theuring. Online-Marketing. Vieweg+Teubner Verlag, 1998. http://dx.doi.org/10.1007/978-3-663-01228-3.

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5

Gräf, Hjördis. Online Marketing. Deutscher Universitätsverlag, 1999. http://dx.doi.org/10.1007/978-3-663-08807-3.

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6

Kreutzer, Ralf T. Online-Marketing. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12287-4.

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7

Lammenett, Erwin. Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32340-0.

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8

Lammenett, Erwin. Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25135-2.

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9

Lammenett, Erwin. Praxiswissen Online-Marketing. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8251-3.

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10

Lammenett, Erwin. Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15494-3.

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11

Hoffmann, Stefan. Optimales Online-Marketing. Deutscher Universitätsverlag, 1998. http://dx.doi.org/10.1007/978-3-663-01123-1.

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12

Lammenett, Erwin. Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09003-6.

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13

Lammenett, Erwin. Praxiswissen Online-Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3636-3.

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14

Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. Online-Marketing-Intelligence. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26562-5.

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15

Kreutzer, Ralf T. Praxisorientiertes Online-Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-6774-9.

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16

Jacob, Michael. Integriertes Online-Marketing. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10754-3.

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17

Kreutzer, Ralf T. Praxisorientiertes Online-Marketing. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-02390-4.

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18

Lammenett, Erwin. Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-03313-2.

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19

Kreutzer, Ralf T. Praxisorientiertes Online-Marketing. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-17912-0.

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20

Kreutzer, Ralf T. Praxisorientiertes Online-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31990-8.

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21

Meyerson, Mitch. Mastering online marketing. Entrepreneur Press, 2008.

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22

Lammenett, Erwin. Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-43610-0.

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23

Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. Online-Marketing-Intelligence. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40599-1.

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24

Lammenett, Erwin. Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-48516-0.

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25

Kreutzer, Ralf T., and Sonja Klose. Praxisorientiertes Online-Marketing. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-46529-2.

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26

Lampe, Frank. Online-Marketing-Management. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-47970-1.

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27

Miller, Michael. Online marketing heroes: Interviews with 25 successful online marketing gurus. Wiley Technology Pub, 2009.

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28

Tembrink, Christian. Verkaufspsychologie im Online-Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29313-0.

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29

Ruszczyk, Bonnie Buol, Kelly Lucas, and Sarah Warlick. Take Your Marketing Online! John Wiley & Sons, Inc., 2017. http://dx.doi.org/10.1002/9781119448464.

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30

Sens, Bastian. Das Online-Marketing-Cockpit. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-23615-1.

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31

Link, Jörg, ed. Wettbewerbsvorteile durch Online Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-642-58317-9.

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32

Lammenett, Erwin, Stefan Koch, Andreas von Studnitz, and Taras Vasilkevich. TYPO3 Online-Marketing-Guide. Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9211-6.

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33

Link, Jörg, ed. Wettbewerbsvorteile durch Online Marketing. Springer Berlin Heidelberg, 1998. http://dx.doi.org/10.1007/978-3-642-97742-8.

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34

Siegle, Jochen A. Online-Marketing von Rundfunkmedien. Deutscher Universitätsverlag, 1998. http://dx.doi.org/10.1007/978-3-663-08809-7.

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35

Schulz, Andreas. Marketing mit Online-Videos. Carl Hanser Verlag GmbH & Co. KG, 2013. http://dx.doi.org/10.3139/9783446437951.

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36

London, Ian. Hollywood Online. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9781501337789.

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Abstract:
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film’s internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore th
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37

Online Marketing: Online Marketing Grundlagen. Independently Published, 2017.

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38

Kammerzelt, Helmut, and Harald Wimmer, eds. Online-Marketing. Nomos Verlagsgesellschaft mbH & Co. KG, 2016. http://dx.doi.org/10.5771/9783845278100.

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39

Erbe, Julia. Online-Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2000.

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40

Online Marketing. Imano, 2005.

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41

Ulamec, Dennis. Online Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2002.

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42

Online-Marketing. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2016.

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43

Barowski, Mike, and Achim Müller. Online Marketing. Cornelsen Lehrbuch, 2000.

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44

Gay, Richard, Alan Charlesworth, and Rita Esen. Online Marketing. Oxford University Press, 2007.

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45

Kreutzer, Ralf T. Online-Marketing. Springer Fachmedien Wiesbaden GmbH, 2022.

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46

Newlands, Murray. Online Marketing. Wiley & Sons, Incorporated, John, 2011.

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47

Kreutzer, Ralf T. Online-Marketing. Springer Fachmedien Wiesbaden GmbH, 2021.

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48

Kreutzer, Ralf T. Online-Marketing. Springer Gabler, 2019.

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49

Ulamec, Dennis. Online Marketing. Diplomica Verlag, 2002.

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50

Marketing Online. Independently Published, 2021.

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