Relevant bibliographies by topics / Examining the Online Marketing / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Examining the Online Marketing.

Dissertations / Theses on the topic 'Examining the Online Marketing'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Examining the Online Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Coaley, Patricia Callanan. "Examining Employer-Brand Benefits through Online Employer Reviews." Thesis, Pepperdine University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13861110.

Full text
Abstract:
<p> Social media is rising in popularity as a credible source of information for consumers worldwide. Access to online product reviews appears limitless, and consumer voices are now influencing purchasing behavior far beyond the reach of traditional marketing campaigns. Joining the Internet influencers is a relatively new platform for sharing opinions, employer-review websites. Comments from current and former staff on employer review sites such as Glassdoor and Indeed offer a glimpse into company culture and the employer brand (Ambler &amp; Barrow, 1996). This qualitative, phenomenological st
APA, Harvard, Vancouver, ISO, and other styles
2

Sato, Rachel Akiko. "Examining young Australian men's help-seeking towards mental well-being in a problematic online gaming context." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/108149/1/Rachel%20Akiko_Sato_Thesis.pdf.

Full text
Abstract:
This social marketing thesis examined the help-seeking behaviour of young Australian men aged 18-25 years old towards overcoming problematic online gaming. The thesis utilised a three-part mixed methodology that builds upon the Model of Goal-directed Behaviour to develop a revised conceptual model that was tested through a web-based survey. Critical Incident Technique and in-depth interviews were also used to explore the key triggers of problem recognition and the competing coping behaviours of help-seeking, providing fresh insights into help-seeking and social marketing.
APA, Harvard, Vancouver, ISO, and other styles
3

Petersen, Gustaf. "Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-152082.

Full text
Abstract:
This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. The focus of this paper is on how influencers can be better understood for the benefit of public relations (PR), marketing, and communication. The purpose of this project is to investigate whether the term influencers (short for social media influencers) are defined by scholars in a similar fashion to how the study sample categorises influencers. Thus, the re
APA, Harvard, Vancouver, ISO, and other styles
4

Cabezón, Nicolás Marcelo. "Marketing online." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2014. http://bdigital.uncu.edu.ar/7107.

Full text
Abstract:
El principal objetivo de esta investigación es ver cómo se ha ido modificando la industria turística con la llegada de las nuevas tecnologías como internet con su banda ancha o los nuevos métodos de comunicación que acercan a los consumidores entre sí. Para llevarla a cabo, se pretende investigar cuál era la manera en que los consumidores se desempeñaban dentro de la industria turística para conseguir satisfacer sus necesidades, y se tratará de demostrar cómo esta relación entre cliente industria ha sufrido una transformación sustancial debido al ingreso de un nuevo actor a la ecuación: la “te
APA, Harvard, Vancouver, ISO, and other styles
5

Zrůst, Daniel. "Online marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192686.

Full text
Abstract:
The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketing plays the key role.
APA, Harvard, Vancouver, ISO, and other styles
6

Minton, Brandon. "Examining Social Support Seeking Online." Thesis, Virginia Tech, 2021. http://hdl.handle.net/10919/103264.

Full text
Abstract:
Research across healthcare and organizational settings demonstrates the importance of social support to increase physical and mental well-being. However, the process of seeking social support is less well-understood than its outcomes. Specifically, research examining how people seek social support in natural settings is scarce. One natural setting increasingly used by people to seek support is the internet. In this online setting, people seek and provide social support verbally via social media platforms and messages. The present project seeks to further examine the nature of social support se
APA, Harvard, Vancouver, ISO, and other styles
7

Horecká, Ivana. "Online Marketing Trends." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204065.

Full text
Abstract:
This thesis deals with online marketing trends. Its main goal is to define the latest online marketing trends, create a website with the free online marketing trends, and analyse their effectiveness. The theoretical part brings a thorough description of the latest online marketing trends. Moreover, it provides an insight into the latest trends in the website development. The chosen online marketing trends defined in the theoretical part are subsequently applied on a newly created website. All the steps taken throughout the process of creating the website together with the application of the la
APA, Harvard, Vancouver, ISO, and other styles
8

Cuaranda, Gastón. "Marketing offline vs online." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2014. http://bdigital.uncu.edu.ar/6927.

Full text
Abstract:
En este trabajo se analiza la sinergia actual entre marketing offline y online, y la evolución de dicha disciplina a lo largo de las últimas décadas. Además se pretende exponer un modelo de gestión de redes sociales, que sirva de base para futuras campañas integrales de marketing.<br>Fil: Cuaranda, Gastón. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
APA, Harvard, Vancouver, ISO, and other styles
9

Kuzmiak, Štefan. "Online marketing portálu iKariéra.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9405.

Full text
Abstract:
As a reaction to problems of the portal iKariera.cz with low numbers of visitors and registered users the thesis tries to evaluate the suitability, contributions and effectiveness of chosen online marketing tools and also their potential for solving those problems for the future. The thesis compares the contributions and effectiveness of SEO, PPC campaigns in the search engine of Google and campaigns at social network site Facebook.com with other offline and cross media campaigns realized at the same time. On the basis of a comparison of the outputs and other facts the thesis tries to give fut
APA, Harvard, Vancouver, ISO, and other styles
10

Vachková, Rita. "Online marketing v hotelnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191697.

Full text
Abstract:
This thesis is focused on online marketing and its application and use in hotel industry. The aim is to familiarise the reader with this issue and in the context of this objective create a study with a comprehensive view on online marketing in hotel industry, that is further complemented by the own research. In the context of primary research was determined the sub-objective - to analyse the situation of online marketing on the market of hotels in Prague, especially in terms of their internet presentation and advertising in search engines. The thesis is divided into three parts. First is a the
APA, Harvard, Vancouver, ISO, and other styles
11

Šnajdr, Radek. "Online marketing vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358941.

Full text
Abstract:
The main goal of this thesis was evaluate the impact of indiviudal tools of communication mix on the results of the online campaign of the chosen brand. This campaign lasted for almost three months. The core of the campaign was consumer competition. The main goal of this campaign was sale increase and brand awareness. In the first part, I dealt with the tools of the communication mix from the point of view of the use in marketing and measuring their performance. In the second part, I analyzed the way brand worked with individual tools of commuciation mix and then I evaluated the tools accordin
APA, Harvard, Vancouver, ISO, and other styles
12

Lazareva, Ekaterina. "Online marketing vybrané firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359002.

Full text
Abstract:
The aim of this master thesis is to analyze the current state of the companys marketing activities on the Internet (using the SEO PPC advertising social networks activities web traffic) and evaluate effectiveness of online marketing strategy. Thesis includes analysis of online communication of competitors companies on the Czech market. Basing on these analyzes recommendations and suggestions for improving the effectiveness of online marketing tools were presented.
APA, Harvard, Vancouver, ISO, and other styles
13

Fenby, Frank. "Examining dissatisfaction with an online doctoral program." Theological Research Exchange Network (TREN), 2006. http://www.tren.com/search.cfm?p001-1083.

Full text
APA, Harvard, Vancouver, ISO, and other styles
14

Jahng, Namsook. "Examining collaborative learning in an online course." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/30495.

Full text
Abstract:
The purpose of this dissertation research was to examine collaborative learning processes during a project-based small group activity in a graduate online course. The specific research questions were: (1) How can group collaboration be assessed quantitatively? (2) What factors hinder or facilitate small group collaboration? (3) Which participation behaviours in whole group discussions before entering small groups are associated with small group collaboration? I developed an analytical framework, the Small Group Collaborative Learning Model (SGCLM), for assessing small group collaboration duri
APA, Harvard, Vancouver, ISO, and other styles
15

Russ, Robert Brice. "Examining Regional Variation Through Online Geotagged Corpora." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1385420187.

Full text
APA, Harvard, Vancouver, ISO, and other styles
16

Fye, Carmen Michelle. "Composition and technology: Examining liminal spaces online." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1950.

Full text
Abstract:
This thesis examines how composition studies have been, and continue to be, shaped by the cultural values of exclusion; this field is "continually magnif[ied] and reproduc[ed] in the complex social conditions connected with those values in fundamental ways much like educational systems in general."
APA, Harvard, Vancouver, ISO, and other styles
17

Havlíčková, Olga. "Online marketing kulturního sektoru. Návrh online marketingové strategie vybraného divadla." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193605.

Full text
Abstract:
The aim of this master's thesis is to examine the options and advantages of using online marketing by cultural organisations, especially theatres. The introductory part of this thesis explains essential terms related to online marketing and specifics of internet media. It also gives an overview of internet marketing tools, which can be effectively used in communication of cultural organizations. A second part of the thesis is focused on developing online marketing strategy for the Divadlo v Řeznické Theatre. The strategy is based on information obtained from a research carried out by the autho
APA, Harvard, Vancouver, ISO, and other styles
18

Kolibius, Mischa. "Online-Marketing für Bio-Produkte." [S.l.] : [s.n.], 2002. http://www.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/2583.

Full text
APA, Harvard, Vancouver, ISO, and other styles
19

Mecea, Vlad, and Sara Strandberg. "Online Marketing of Medical Devices." Thesis, Uppsala University, Department of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8615.

Full text
APA, Harvard, Vancouver, ISO, and other styles
20

Jochims, Heike. "Erfolgsfaktoren von Online-Marketing-Kooperationen /." Wiesbaden : Dt. Univ.-Verl, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014860467&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text
APA, Harvard, Vancouver, ISO, and other styles
21

Lelong, Floriane, and Julien Tartas. "The olfactory experiential marketing online." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25478.

Full text
APA, Harvard, Vancouver, ISO, and other styles
22

Pura, Karolina. "Effectiveness of online marketing tools." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9813.

Full text
APA, Harvard, Vancouver, ISO, and other styles
23

Paulovičová, Marika. "Online marketing jazykového centra Laurus." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113025.

Full text
Abstract:
This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of ana
APA, Harvard, Vancouver, ISO, and other styles
24

Plimlová, Petra. "Online marketing elektronického obchodu Alafia.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162819.

Full text
Abstract:
The aim of this thesis is to analyze online store Alafia.cz and propose recommendations which should lead to development of this e-shop. The theoretical part describes the legal, technical and other requirements for the operation of the Internet business. The analytical part first describes the current condition, then the store is analyzed from the perspective of the whole, and in terms of online marketing tools. The analysis focuses on both the usability of the website and SEO, PPC or goods price comparison. The final section provides an overall evaluation of online marketing and specific rec
APA, Harvard, Vancouver, ISO, and other styles
25

Jandl, Štěpán. "Online marketing internetových stránek Golfprint.eu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199047.

Full text
Abstract:
The Master's thesis "Online marketing of website Golfprint.eu" deals with various aspects of website pages Golfprint.eu. The main objective of Master's thesis is based on the analyzes and studies to assess the specific Internet project, examine the strategy and formulate concrete proposals and recommendations with a view to the next time period. In addition to the broadly defined area of internet marketing and learn about the standard tools and factors that ensure an adequate commercial success. At the same detail to present selected web project and specify its main aims and objectives in the
APA, Harvard, Vancouver, ISO, and other styles
26

Jedličková, Martina. "Online marketing značky L'Oréal Professionnel." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264369.

Full text
Abstract:
The aim of this master thesis is to analyse and evaluate marketing activities of the brand LOréal Professionnel in online environment. Evaluation is based on goals of each used tool. Thesis includes comparison of communication in three countries, where brand applies unified strategy and way of communication. Results are analysed for the Czech republic, Slovakia and Hungary. This thesis include analyse of web pages, search engine marketing and communication on social media. Also emailing is mentioned but there are not so many results since brand started recently with this activity. In the end t
APA, Harvard, Vancouver, ISO, and other styles
27

Moy, Naomi. "Interacting online: Examining behaviour in a crowdfunding setting." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/204263/1/Naomi_Moy_Thesis.pdf.

Full text
Abstract:
This thesis investigated how communication in online crowdfunding influences monetary contributions to projects and project creators' behaviours in second projects. Underlying cues such as sustainability signals and monetary discussion affected contributions on Kickstarter, while research categorisation of projects on Experiment.com did not, whilst feedback from past project outcomes influenced project creators' willingness to create further projects on Kickstarter. Moreover, the feedback also caused changes in the information provided on subsequent projects.
APA, Harvard, Vancouver, ISO, and other styles
28

Zábská, Eliška. "Online marketingový plán 5* hotelu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205165.

Full text
Abstract:
The aim of the thesis is to create a realistically usable online marketing plan of a chosen 5* hotel in Prague. The most important and used marketing communication tools will be defined and the importance and nature of marketing planning delineate in the thesis. The practical use will be outlined through an elaboration of a marketing plan including marketing audit, goals setting and proposal of an action plan for an upcoming planning period.
APA, Harvard, Vancouver, ISO, and other styles
29

Kenola, K. (Katri). "Online-videoiden hyödyntäminen markkinointiviestinnässä." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201603101288.

Full text
Abstract:
Viime vuosikymmenen aikana lisääntynyt äänen ja videon käyttö sekä informaatioteknologian kehitys ovat tehneet erään digitaalisen markkinointiviestinnän työkalun, online-videon, tuottamisesta ja lataamisesta helppoa kaikille organisaatioille ja internetin käyttäjille. Vaikka online-video on yhä melko uusi työkalu organisaatioille, kasvaa sen käyttö markkinointiviestinnässä jatkuvasti. Online-videoiden käytöstä on puhuttu jonkin verran uudessa, markkinointiin liittyvässä liike-elämän kirjallisuudessa, mutta aihe on saanut jalansijaa vain muutamissa digitaaliseen markkinointiin liittyvissä tiete
APA, Harvard, Vancouver, ISO, and other styles
30

Lapke, Shalyn. "Examining Job Satisfaction Online Adjunct Instructors': A Phenomenological Study." VCU Scholars Compass, 2009. http://scholarscompass.vcu.edu/etd/33.

Full text
Abstract:
The study of job satisfaction for professors in the work place has been prevalent in the research for decades (COACHE, 2007). As online education grows exponentially each year (Allen & Seaman, 2006), this aspect of professorial teaching is emerging as an increasingly critical factor. Many professors that teach in the online sector have taught or are currently teaching in a face-to-face setting as well (Preziosi & Gooden, 2003). Also, many of the professors teaching online courses in the higher education arena are being hired as adjunct instructors. There is a lack of literature dealing with th
APA, Harvard, Vancouver, ISO, and other styles
31

Hoekman, Annie. "Examining patterns of student participation in online discussion boards." Diss., Kansas State University, 2017. http://hdl.handle.net/2097/35323.

Full text
Abstract:
Doctor of Philosophy<br>Department of Educational Leadership<br>W. Franklin Spikes<br>This research examined the nature of the patterns of communication of discussion board users who were enrolled in undergraduate level online courses. For purpose of analysis, this study used Norman Fairclough’s Critical Discourse Analysis (CDA) framework (1992). Data were collected from discussion board posts of eight undergraduate online courses that were offered by a small, private, religiously-affiliated, liberal arts university. An examination of these data was further informed by Garrison, Anderson, &
APA, Harvard, Vancouver, ISO, and other styles
32

Andrade, Craig Steven. "Examining predictors of undergraduate engagement in online health education." Thesis, Boston University, 2011. https://hdl.handle.net/2144/34429.

Full text
Abstract:
Thesis (D.P.H.)--Boston University<br>PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.<br>Introduction: How college undergraduates manage challenges with alcohol, drugs, tobacco, sex, stress, sleep, exercise, and diet can shape their current and future health habits and status. Health risk behavi
APA, Harvard, Vancouver, ISO, and other styles
33

Amrhein, Corinna. "Erfolgsfaktor Online-Marketing Strukturen - Optimierung - Anwendung." Saarbrücken VDM, Müller, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2867622&prov=M&dok_var=1&dok_ext=htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
34

Boemi, Verónica. "Marketing online aplicado a pymes mendocinas." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2012. http://bdigital.uncu.edu.ar/4934.

Full text
Abstract:
En este trabajo se analizarán las propuestas de marketing presentes en el mercado del siglo XXI. Para ello se tendrá en cuenta que uno de los principales objetivos del marketing es que las organizaciones den a conocer sus productos. Actualmente se compite en un mundo tan globalizado que es difícil que una empresa pueda destacarse por encima del resto. En este gran enjambrado de organizaciones pueden encontrarse grandes corporaciones como pequeñas y medianas empresas (PYMES). Desde firmas que invierten millones de recursos para darse a conocer contra otras que poseen escasos recursos para poder
APA, Harvard, Vancouver, ISO, and other styles
35

Mallo, Angelina, and Mira Vincze. "Future of online marketing: Consumer Recommendations." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-246041.

Full text
Abstract:
The purpose of this thesis is to research how consumer recommendations can be used in terms of marketing and sales purposes in the Fast Moving Consumer Goods sector. Due to technological changes and a shift from traditional to digital marketing, the way of communicating to the audience has changed. Consumer recommendations, micro influencers and social media platforms are a part of digital marketing that is growing progressively. The paradigm of the thesis is interpretivism with following a qualitative research method, inductive reasoning and a case study in focus. The findings show that digit
APA, Harvard, Vancouver, ISO, and other styles
36

Targett, Paul Barrie. "Marketing Strategies to Improve Online Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6134.

Full text
Abstract:
Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social
APA, Harvard, Vancouver, ISO, and other styles
37

Jermářová, Karolína. "Online marketingová strategie portálu Divadlo.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71813.

Full text
Abstract:
The objective of this thesis is to propose an online marketing strategy for the Divadlo.cz web portal, which is currently undergoing a complete redesign including the extension of functions and services provided to its users. The proposed mix of marketing activities should help to increase the target groups' awareness of news on the web and provide the increase of the targeted visit rate. At the same time I focused on the possibilities of the increase of the web conversion ratio and, on the basis of the analyses and user testing performed, I proposed some changes on the web, which will contrib
APA, Harvard, Vancouver, ISO, and other styles
38

Simion, Alina. "The effectiveness of online sponsorship." Thesis, Université de Lorraine, 2018. http://www.theses.fr/2018LORR0315.

Full text
Abstract:
Cette thèse a comme objectif d’analyser l’efficacité du parrainage en ligne, dans le cadre de la communication de l’entreprise. La revue de la littérature comprend deux parties : les caractéristiques de base du parrainage en ligne (chapitre I) et le traitement du parrainage en ligne et ses effets (chapitre II). Le chapitre I présente une analyse des principes de base du concept de parrainage et des communautés en ligne, ainsi que leur impact sur les consommateurs. La section I.2 est consacrée à notre sujet de recherche, le parrainage en ligne. Nous présentons l'état de l'art, définissons et cl
APA, Harvard, Vancouver, ISO, and other styles
39

Shamina, Yana. "Marketing of luxury products." Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-114052.

Full text
Abstract:
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional values for luxury brands but in order to stay in touch with the target audience, luxury producers have to face and adapt to rapidly changing environment. There are a lot of debates about com
APA, Harvard, Vancouver, ISO, and other styles
40

Kapusta, Tomáš. "Využití online nástrojů v marketingové komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-71804.

Full text
Abstract:
Diploma thesis deals with dynamically developing medium -- Internet and focuses on its marketing usage. At first the thesis describes development of the Internet worldwide, in Czech republic and analyzes czech Internet users. Then follows description advantages and disadvantages of the Internet as a marketing tool and media analyses. The thesis also describes various kinds of Internet marketing tools as viral marketing, buzz marketing, social networks and others. In section buzz marketing is focus on insight into real work in media communication agency . The gained information are used as a th
APA, Harvard, Vancouver, ISO, and other styles
41

Ahlo, Joseph. "Online Product Perception| Improvements for the Design of Products Sold Online." Thesis, Union Institute and University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=13804540.

Full text
Abstract:
<p> At its simplest, product design can be described as the steps taken to actualize a product that best solves an identified customer problem. Though the process of product design is not set-in-stone, designers remain focused exclusively on the in-person experience between customers and products. Such a perspective has allowed designers to create products with exceptional precision, elevating the overall experience for customers. However, provided that the adoption of online shopping continues <i>en masse</i>, exploring how designers can engage product design and online shopping together is t
APA, Harvard, Vancouver, ISO, and other styles
42

Mäkinen, H. (Heidi). "Customer experience in online environments." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201806062491.

Full text
Abstract:
Thus far the existing literature regarding customer experience has not examined the concept considering the influence of different online environments. However, this research gap has been addressed from all quarters. Given the ongoing shift from online environments enabled by stationary desktop devices to mobile online environments, it is important to gain understanding about the dynamics between the customer experience and these aforementioned online environments, that are selected under examination in this study. The aim of the study is to strengthen understanding of customer experience i
APA, Harvard, Vancouver, ISO, and other styles
43

Voráček, Jiří. "Online marketingový audit." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262757.

Full text
Abstract:
This diploma thesis deals with online marketing at Alensa, s.r.o. (Ltd.) The first part of the thesis examines the basics of online marketing, including its tools. The next part analyses three foreign projects within Alensa, based on an online marketing audit. This thesis analyses all three websites by their traffic and their standing among their competitors. The next part of the thesis is devoted directly to the online marketing tools. These online marketing tools are discussed individually and with comments related to their values. SEO analysis was done from a technical perspective. The effe
APA, Harvard, Vancouver, ISO, and other styles
44

Price-Rhea, Kelly, Julia Price, and Deborah Hayes. "Online Doctoral Students at a Faith-Based University: Concerns of Online Education." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/2756.

Full text
Abstract:
Online doctoral education enrollment continues to rise, and the number of academic institutions who offer the degrees are increasing proportionately. Various types of institutions are involved in this growth, including those that are faith-based. Due to the competitive nature of all online doctoral degrees, including faith-based and secular programs, it is imperative to understand the needs and concerns of the students who enroll in such programs. Students enrolled in a faith-based university online doctoral program were surveyed regarding their concerns about online doctoral education. The re
APA, Harvard, Vancouver, ISO, and other styles
45

Nass, Ole. "Optimizing Online Marketing Efficiency By Analyzing the Mutual Influence of Online Marketing Channels with Respect to Different Devices." Doctoral thesis, Universitat Politècnica de València, 2019. http://hdl.handle.net/10251/122296.

Full text
Abstract:
[ES] ¿Cómo es la atribución en un entorno de omnicanal? Se puede determinar una distinción importante en contraste con la atribución en un entorno multicanal. Además de proporcionar el proceso de análisis de marketing, una especificación del proceso estándar intersectorial para la minería de datos (CRISP¿DM), se utiliza un enfoque de método mixto secuencial para analizar la cuestión principal de la investigación. En el primer paso de esta investigación se analizan las características y los requisitos de atribución eficiente en un entorno omnicanal. A partir de entrevistas semiestructurad
APA, Harvard, Vancouver, ISO, and other styles
46

Street, Jessica E. "Examining the Validity of Testing in an Online Learning Environment." NSUWorks, 2008. http://nsuworks.nova.edu/gscis_etd/865.

Full text
Abstract:
The lack of a physical instructor presence in the online learning environment (OLE) likely provides students with increased opportunities to cheat during a test when compared to the traditional classroom. It is unknown however, if an increase in cheating actually takes place. Accordingly, this investigation sought to determine whether the incidence of cheating in the OLE was greater than in the traditional classroom. Five sections of online community college students were selected for the study. Participants completed an anonymous, Web-based survey following one of two testing procedures: (1)
APA, Harvard, Vancouver, ISO, and other styles
47

Edwards, Tracy R. "Examining the impact of online professional development on teacher practice." Thesis, Pepperdine University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3721802.

Full text
Abstract:
<p>The purpose of the research was to explore the experiences of a group of 3 ELA teachers as they participated in online professional development using a social learning network. Utilizing case study methodology, the researcher examined how an online social learning network could be used to impact instructional practices amongst ELA teachers participating in hybrid professional development during implementation of a writing curriculum. Employing social constructivism as the dominant framework for analysis, the researcher explored the extent to which professional development delivered online c
APA, Harvard, Vancouver, ISO, and other styles
48

O'Neill, Braden Gregory. "Examining the role of health literacy in online health information." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:e2bff1e7-f377-4ce2-ad2f-b2d563d378a6.

Full text
Abstract:
The internet has radically changed the way people obtain and interact with information about diseases, treatments, and conditions. Yet, our understanding of how people access and use health information to make decisions- in other words, their health literacy- has not progressed. The overall aim of this thesis is to assess the extent to which health literacy is a valid and useful construct for policy and practice related to online health resources. A mixed-methods research programme of five studies was undertaken, influenced by realist evaluation methodology. First, to ascertain engagement with
APA, Harvard, Vancouver, ISO, and other styles
49

Yeates, Kevin Joseph. "Examining the effectiveness of an online suicide prevention gatekeeper training." Diss., University of Iowa, 2018. https://ir.uiowa.edu/etd/6526.

Full text
Abstract:
The purpose of the study was to identify the effectiveness of an online suicide prevention gatekeeper training at the University of Iowa compared to previous research, other gatekeeper trainings, and to assess differences between faculty and staff trainees. Participants were faculty, staff, and students at the University of Iowa that completed the Kognito College Students or the Kognito Faculty and Staff module. To determine the effectiveness, participants completed program evaluation surveys at pre-training, immediate post-training, and six-months after completion of the training. The surveys
APA, Harvard, Vancouver, ISO, and other styles
50

Grimes, Anthony. "Examining the mere exposure effect in a marketing context." Thesis, University of Hull, 2011. http://hydra.hull.ac.uk/resources/hull:4919.

Full text
Abstract:
The mere exposure effect (MEE) was first identified by Zajonc (1968:1) who observed that, “the mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude towards it. By ‘mere exposure’ is meant a condition which just makes the given stimulus accessible to the individual's perception.” Since then, this robust experimental phenomenon has been demonstrated in over 300 studies in the psychology literature; most often in relation to changes in affective response to abstract, novel stimuli (for  reviews see Harrison, 1977; Bornstein, 1989; Bo
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Examining the Online Marketing' for other source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography