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Academic literature on the topic 'Exhibitor's goals'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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Journal articles on the topic "Exhibitor's goals"

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Jiménez-Guerrero, José Felipe, Jerónimo de Burgos-Jiménez, and Jorge Tarifa-Fernández. "Measurement of Service Quality in Trade Fair Organization." Sustainability 12, no. 22 (2020): 9567. http://dx.doi.org/10.3390/su12229567.

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The success of a trade fair depends on the close collaboration between organizers and exhibitors with potential visitors. While the literature has invested a great deal of interest in the role of the exhibitor and, to a lesser extent, to the visitor, scarce attention has been paid to the vital role played by the fair organizer. The present work analyzes the latter and their importance to the success of a trade fair, which is measured by the quality of the services offered to exhibitors. Using a sample of exhibitors at an International Spanish trade fair, regression analysis is used to examine,

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2

Bravo, Luisa, and Valerio Francia. "We the people, We the public space. An interactive exhibition at the 9th World Urban Forum." Journal of Public Space 3, no. 1 (2018): 153–62. http://dx.doi.org/10.5204/jps.v3i1.325.

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At the Ninth session of the World Urban Forum, convened by UN-Habitat, the United Nations Human Settlements Programme, held on 7-13 February 2018 in Kuala Lumpur, Malaysia, City Space Architecture was selected to be part of the event as an exhibitor: it was included in the exhibition area, held at the main venue of the Forum, the Kuala Lumpur Convention Centre, besides the Petronas Towers, as the only Italian exhibitor, together with 200 selected exhibitors from 50 countries.The exhibition space hosted the exhibition ‘We the people, We the public space’: recalling the well-known United Nations

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3

Janiszewska, Dorota, and Luiza Ossowska. "Food Festival Exhibitors’ Business Motivation." Sustainability 13, no. 9 (2021): 4920. http://dx.doi.org/10.3390/su13094920.

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This paper aims to present the motivation of exhibitors participating in food festivals to establish and run a business. The conducted research is an attempt to fill the gap in research on exhibitors who participate in food festivals. During three different Polish culinary festivals, 58 in-depth interviews with exhibitors were conducted. Based on the research, the main startup business motives were identified. The current goals of exhibitors’ participation in culinary festivals were also analyzed. Based on the list of motives and goals, three groups of exhibitors were distinguished with simila

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Hausmann, Thomas. "The Importance of Fairs And Exhibitions for Tourism." Business: Theory and Practice 8, no. (2) (2007): 87–93. https://doi.org/10.3846/btp.2007.14.

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Fairs and exhibitions have become a fixed part in tourist industry in the field of marketing policies. Not only that fairs and exhibitions are a market instrument for the tourist industry to present technological innovations of the branch. Fair policy has also developed into an independent marketing instrument by means of which technological, social and communicative innovations with important target groups are to be worked out. The available essay describes the importance of that kind of marketing instrument and the dealing with it.

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Proszowska, Anita. "Analysis of selected risk factors in trade fair decisions of exhibitors." Acta Innovations, no. 33 (October 1, 2019): 20–27. http://dx.doi.org/10.32933/actainnovations.33.2.

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In the process of managing participation in fairs, a long-term vision, taking into account a number of non-financial dimensions of the assessment, makes it more complex and risky and, consequently it requires more attention. The article presents the parameters of the process of managing participation in fairs by the exhibitors studied, analyses the relationships between them and identifies key risk factors in trade fairs activity of exhibitors. The article describes the respondents' behaviours in the studied area and highlights the importance of non-financial elements determining the readiness

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Симонов, Кирилл. "Loyalty of exhibitors of Russian industry exhibition in the context of their business goals and customer experience." Маркетинг и маркетинговые исследования 4 (2022): 306–16. http://dx.doi.org/10.36627/2074-5095-2022-4-4-306-316.

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Savić, Luka, and Anja Ludaš. "Reflecting on ITMA 2023." Koža & obuća 72, no. 2 (2023): 6–9. http://dx.doi.org/10.34187/ko.72.2.2.

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The International Textile Machinery Association (ITMA) 2023, held in Milan, Italy, was a pivotal event showcasing the latest innovations in the textile and garment industry, with a particular focus on electrospinning and extrusion machines. This review provides an in-depth analysis of the advancements presented at the fair, drawing on promotional materials, press releases, and firsthand accounts from exhibitors and attendees. The event underscored several industry trends, including a strong focus on sustainability, digitization, and automation. The review delves into these trends, discussing t

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8

Román, Camilo Prado, Alicia Blanco González, and Francisco Díez Martín. "Exploring the links between goal-setting, satisfaction and corporate culture in exhibitors at international art shows." European J. of International Management 7, no. 3 (2013): 278. http://dx.doi.org/10.1504/ejim.2013.054326.

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9

You, Chi-Yeon, Yeon-Sung Jung, and A.-Jung Heo. "The Impact of Participation Goals of Exhibitors in Marine Leisure and Sports Industry Exhibition on Exhibition Performance: Moderating Effects of Exhibition Reputation." Korea Trade Review 49, no. 5 (2024): 149–69. https://doi.org/10.22659/ktra.2024.49.5.149.

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10

Rai, Shivam, and Jogendra Kumar Nayak. "Conceptualization and development of event experience scale: lessons from India." Tourism Review 75, no. 2 (2019): 369–81. http://dx.doi.org/10.1108/tr-10-2018-0143.

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Purpose The purpose of this paper is to conceptualize and develop an event experience scale in the business event (trade shows) context. Design/methodology/approach Data were gathered from domestic and foreign exhibitors and visitors of the six countries from the international trade show events organized in the emerging economy of India. Findings An event experience scale comprised five dimensions (affective, cognitive, unique, physical and well-being association) associated with experiences emerged. Findings propose that event participants see trade shows as a business event to fulfil their m

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Books on the topic "Exhibitor's goals"

1

Tewalt, Will L. Improved Milk Goats - a Guide for Breeders, Dairymen and Exhibitors. Jones Press, 2010.

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