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Dissertations / Theses on the topic 'Expanze do zahraničí'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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1

Svobodová, Lucie. "Možnosti expanze tuzemské společnosti do zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197429.

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The aim of the thesis is the evaluation of the opportunity of a small Czech brewery to enter the market in the United Kingdom. To analyze the environment and the situation in the United Kingdom is used 4C method, which is aimed to explore the UK market in terms of national characteristics, customers, competitors and costs. After that on the basis of this analysis to evaluate, or recommend a brewery expansion into the UK market.
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2

Palkovská, Nella. "Uvedení sklo-ocelových nosníků na trh a jejich expanze do zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-200144.

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The aim of this master thesis is to find an outlet for the new luxury architectonic component - steel-glass beam called GS-Beam and to introduce suitable strategies for GS-Beam rollout on the target markets. Czech market is too small and the predictions of Czech construction industry are not positive, therefore there is a need to find other markets where to pioneer GS-Beam. The United Arab Emirates were chosen as the source of current demand and the Russian Federation as future potential purchaser. Market potential is tested by PESTLE analysis and by Porter's Five Forces Model. This master thesis brings concept for foreign expansion of the company Static Solution, which should be sustainable in long-term perspective.
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3

Milerski, Tomáš. "Expanze firmy na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223268.

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This thesis proposes the optimal measures to expand company's business by entering the Polish market. The actual solution is based on a thorough analysis of the local environment using standard and advanced methods of evaluation. Emphasis is placed on the quality of data and their correct interpretation. The thesis provides a comprehensive look at the situation on the market and proposes the most appropriate method of implementation, taking into account all the risks and opportunities, which the company may encounter during the expansion.
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Hanáčková, Marie. "Expanze na zahraniční trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222408.

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The aim of this graduation thesis is to elaborate on the proposal of expansion into foreign markets for an engineering company. Included in the thesis are theoretical resources, an analysis of present cirkumstances of the company and its environment and an analysis of selected foreign markets with focus on the Austrian market. The last part of the thesis concerns the proposal and recommendation for the company on how to enter the Austrian market.
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Nguyen, Viet Hung. "Expanze podniku na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399372.

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This diploma thesis is focused on formulation of a business plan for development of the company Jonckers Translation & Engineering, Ltd., which intends to open a new branch office in Ecuador. In this thesis the business proposal approach is applied. To accomplish the analytical part methods of external and internal environment analysis were used. The proposal is focused on formulation of a business plan.
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Jelínek, Dominik. "Návrh expanze na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416907.

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The main goal of this diploma thesis is based on the analysis of the current state to formulate a proposal for the expansion of the business entity to foreign markets. The theoretical part summarizes the latest knowledge from the literature in the field of strategic management of the company, business and expansion of the company. The practical part is focused on the company Fermat CZ, s. r. o. and the company Lucas precision, INC. The design part formulates the company's business plan for expansion into the US market through the acquisition of the company.
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7

Štěpánková, Tereza. "Expanze vybrané společnosti na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443109.

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This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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8

Nevídal, Martin. "Expanze vybraného podniku na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224654.

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Cílem diplomové práce „Expanze vybraného podniku na zahraniční trh“ je navrhnout strategii vstupu společnosti SLUTO s.r.o. na rakouský trh. Teoretická část práce je věnována problematice internacionalizace a podnikových strategií a možnostmi vstupu na zahraniční trhy. V analytické části práce jsou provedeny analýzy prostředí společnosti SLUTO s.r.o. za předpokladu její působnosti na rakouském trhu, přičemž získané výsledky jsou následně sumarizovány ve SWOT analýze. Návrhová část práce, jež je v podstatě business plánem rakouské dceřiné společnosti SLUTO s.r.o., pak v souladu s poznatky z jednotlivých analýz nabízí možné návrhy a doporučení.
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9

Vítková, Karolína. "Návrh strategie expanze na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414499.

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The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
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10

Kholodnaia, Antonina. "Expanze nadnárodní společnosti na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193045.

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The aim of this work is practical recommendations for effective integration of multinational companies to the Russian market, coming out of the theoretical basis studies. To meet the goals of this work the methods of data clustering, classification and identification of priority processes and events, method of comparable analysis and implementation of abroad expansion experience of the companies were used. As the main method of the country specifics analysis was chosen PESTLE-analysis. Conclusions and recommendations can be used to select the appropriate entrance form of the multinational company to the foreign market or expanding its international activities and gaining a foothold on the Russian market.
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11

Ježková, Barbora. "Strategie expanze Žateckého pivovaru na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205203.

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The Master's thesis focuses on international expansion process of a company. For the application part of the thesis I have chosen a company called Žatec brewery Ltd. which belongs into a category of small and medium enterprises. The main objectives of the thesis comprise selection of a convenient Western Balkans region market for expansion of the brewery and subsequent formulation of a specific market entry strategy. The market entry strategy consists of a market entry mode selection, competitive strategy and marketing strategy as well as marketing mix 4P. The minor objectives include characteristics of the brewery's business strategy and the role of international expansion in it and also the company's financial analysis whose results underpine its expansion possibilities. The other minor objectives comprise multi-criteria decision model creation in order to decide for the most attractive target market and the expansion key success factors identification. As for the methods used, analyzes like financial analysis, PEST analysis, Porter's model of five forces and SWOT analysis, and then comparisons dominate. Croatia was finally identified as the most suitable regional market for the brewery's expansion and the company was advised to enter it with its gluten-free lager product. It was suggested, at the same time, that the brewery use to its advantage the background provided by its current owner - beer brewing company Carlsberg.
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12

Musilová, Lucie. "Zhodnocení a návrh expanze společnosti na zahraniční trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222079.

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The aim of the thesis “Assessment and proposal of company’s expansion to foreign markets” is an evaluation of company’s decision to enter foreign markets. Evaluates company’s entry to the Slovak market via establishing a subsidiary company, assesses situation and proposes further follow-on courses of action for foreign expansion. The thesis strives to describe history and current status of controlling company as well as newly established subsidiary company.
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13

Plachá, Zuzana. "Zhodnocení a návrh expanze společnosti na zahraniční trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222788.

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Master‘s thesis shows the value of the company and possible active export products to foreign markets. Parts the work are also of important information, analysis and solutions on how best to use this process in the company's favor. The firm could face a situation where it is possible to achieve considerable competitive advantage.
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14

Oklešťková, Sára. "Studie proveditelnosti expanze vybrané společnosti na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414483.

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The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
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15

Janečková, Petra. "Vstup firmy na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113762.

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The aim of the diploma thesis was to describe the conditions of entry Holidays Czech Airlines the Icelandic market, specifically the establishing of direct air service from Prague to Keflavik. The thesis is divided into six chapters, which are devoted to both theoretical expectations for companies entering foreign markets, and practical sections. The general reasons which lead a company to expansion and the associated risks are described in the first chapter as well as the macroeconomic analysis of the market, the PESTEL analysis, which I used to analyze the Icelandic market. The second chapter discusses the various forms of entry the foreign markets and compares their advantages and shortcomings. The third chapter was related to the specific cooperation of airlines. The practical part of the thesis introduces companies HCA and IEX, focuses primarily on the evaluation of HCA Company based on the SWOT analysis. The following chapter is devoted to cooperation of mentioned companies. The final chapter evaluates the Icelandic market using the above mentioned PESTEL analysis.
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Marešová, Kateřina. "Analýza firmy Mountfield a možnosti její expanze na zahraniční trhy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192490.

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Final thesis deals with an analysis of a Czech firm Mountfield which business activity lies in selling of garden equipment, swimming pools and hobby products. Based on this analysis a country is chosen, which is suitable for a future expansion. Consequently, the chosen market is segmented together with creating a targeting and positioning of Mountfield products on this market. Marketing mix for the market and customers in question is created in the last part of this thesis.
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Ježová, Jana. "Podnikatelský plán společnosti SnackBag a její expanze na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261987.

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The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.
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Nelešovská, Magda. "Venture Capital a možnosti jeho využití při expanzi podniku do zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3853.

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Private equity is described as medium to long term financing of non-quated companies with high growth potential. Venture capital refers to investments made to get the companies off the ground or to expand. This thesis describes an investment process with focus on its crucial parts, identifies factors that make from venture capital a suitable partner for expanding abroad and analyzes development of provate equity funds in Central and Eastern Europe.
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Havelková, Tereza. "Vstup firmy na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199021.

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The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.
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Bedáňová, Nikola. "Expanze společnosti na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442967.

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The subject of the diploma thesis is a strategy design for the expansion of a selected company into the Polish market. The selected company is based in Prague and sells cash register systems. The work is divided into four parts. The introductory part defines the issue, determines the main one as well as the partial goals we want to achieve and the description of the methods used. The theoretical part defines the basic concepts of the problem you used the word ‘issue’ before, are you referring to that. This part is followed by an analytical part one with an analysis of the current state of the company. The last part contains its own proposals for solutions, including a financial plan and schedule.
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Veselá, Markéta. "Návrh marketingové strategie vybraného českého podniku s expanzí na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443136.

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This diploma thesis is focused on the issue of entry of a selected Czech company into the foreign market. This company is based in Znojmo and its main business is the rental of wedding dresses. The work is divided into three main parts. The first part forms a theoretical framework, which consists of basic concepts of the problem. This is followed by an analytical part, which consists of the characteristics of the company and an analysis of the external and internal environment. The last part, following the previous part, consists of own proposals created for the entry of a selected Czech company into the foreign market.
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Drahorádová, Jana. "Příležitost strukturální firmy v zahraniční expanzi na konkrétním příkladu ProfiPoradenství s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206678.

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Thesis focuses on principes of multilevel marketing in the example of entering the russian market. On the example of one chosen company shows the ways and methods of foreign expansion. Thesis also focuses on description of russian market and its business principles. Thesis shows the oportunities of doing business through structural company, in the meaning of multilevel marketing and its benefits.
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Leblochová, Radka. "Vstup produktu na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18293.

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The objective of the diploma thesis is to analyse options and potential of chosen product (brown Caribbean rum brand Santa Teresa - Gran Reserva) from the point of view of expansion to the Czech market, to the Czech retail network. The theoretical part describes the possible reasons of expansion,forms of a company entrance to the foreign market and the criteria of decision making of the company about expansion. In the practical part I deal with the company as such, its product, the Czech market, the options of expansion to this market and its retail network are evaluated there. In conclusion the proper quantitative and qualitative research is made and on its basis a recommendation about following strategy of the firm is placed.
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Hvoždová, Vladimíra. "Ekonomická expanze Číny do Afriky." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85391.

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The goal of the thesis is to characterize specific features of China's foreign policy towards African continent and to analyze whether China is capable of contributing to long-term sustainable development in the poorest region of the world. The first chapter is focused on the theory of economic diplomacy and decribes its main functions, tools and actors. Following part represents a brief overview of the history of sino-african relations, with the aim to define the main motives for mutual cooperation. The characteristic of economic relations between China and Africa follows, with the focus on trade, foreign direct investment and development assistance. Conluding part deals with the identification and evaluation of main benefits and threats of the growing presence of China in Africa with respect to the long-term sustainable development in the region.
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Tollingerová, Iveta. "Vstup české firmy na zahraniční trh ve spolupráci s agenturou CzechTrade." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204883.

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The topic of the master thesis Entry of Czech companies to foreign markets in cooperation with the agency CzechTrade is the company expansion to foreign markets and possible benefits from the cooperation with the state export-promoting agency CzechTrade. The main objective is the evaluation of conditions on the Mexican market for the entry of Czech companies. The secondary objective is to evaluate the possibilities of cooperation between the Czech firms which are seeking overseas expansion, and CzechTrade. This thesis will focus on the expansion to one specific market (Mexico) and on the activity of one particular Czech company (Kovobel), for the purpose of narrowing the topic and also to better illustrate it on one particular case. The thesis will produce findings and recommendations that would ultimately allow Czech companies to access the overall process before entering the Mexican market.
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Navrátil, Vojtěch. "Návrh marketingové strategie firmy vstupující na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234339.

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Diplomová práce se zabývá návrhem marketingové strategie pro vstup internetového obchodu Alza.cz a.s. na zahraniční, konkrétně polský trh. Návrh je reakcí na dominantní postavení internetového obchodu Alza.cz na českém trhu a snaží se najít cestu k dalšímu rozvoji společnosti. V práci je pomocí analýz vyhodnoceno jak interní, tak i externí prostředí organizace. Finální návrh řešení čerpá především z uvedených analýz, navrhuje kroky které by organizace měla podniknout aby na zahraniční trh úspěšně vstoupila a obsahuje i zjednodušený finanční plán pro první rok působení firmy na trhu.
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Kočařík, David. "Expanze českého výrobce modulových dřevostaveb na intrakomunitární trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377576.

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The diploma thesis deals with a proposal of business development of the company DOMESTAV PLUS s.r.o., which deals with the production of modular wooden buildings. The theoretical part contains defining the terms connected with the intra-community market, the conditions for entering this market and description of selected analyses of company’s external and internal environment. These analyses are applied in the practical part as basis for the proposal of an appropriate strategy for the development, consisting in the expansion of the company into the intra-community market. On the basis of the results of the analyzes is made the proposal of changes, which leads to increased competitiveness and improvement of the company's economic situation. The proposal part also deals with identification of the risks associated with the implementation of this change.
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Jílková, Lucie. "Strategie firmy při vstupu na zahraniční trhy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15972.

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The thesis comprises of three principal parts. The first part summarizes theoretical backround in the field of international markets expansion. It describes strategic management process as well as individual forms of international martets entry. The second part analyzes ČEZ Group strategy. The individual chapters assess recent activities of the company in domestic and international markets. The third part is dedicated to the analysis of a concrete business case, i.e. Turkey.
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Pipal, David. "TERRA INCOGNITA - LOTYŠSKO - EXPANZE ZNAČKY ZETOR NA MÍSTNÍM TRAKTOROVÉM TRHU." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-408039.

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This Thesis analyses various representation models in the matter of Latvian tractor market penetration by Zetor brand products and herewith presents all necessary information concerning this problem. All suggested representation models are going to be evaluated and the output of this evaluation is the optimal model presentation for Zetor Group management. This authority is responsible for strategic decision of final representation model for Zetor brand products on Latvian tractor market.
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Fojtíčková, Michaela. "Zhodnocení možností expanze vybrané společnosti na britský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443092.

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The diploma thesis aims to suggest the most suitable expansion way of a specific company into the British market. There are three main parts of the work. The theoretical part presents the issue through scholarly literature and scientific articles. The purpose of the practical part is an analysis of the external and internal environment. The research of product user satisfaction as a support for expansion and the investigation of potential partners and competitors directly abroad are included. The proposal part recommends specific ways for the company to enter the UK market through the identified factors.
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Ščuková, Diana. "Výběr vhodného zahraničního trhu pro expanzi společnosti Logio." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262327.

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The master thesis deals with the possibilities of international expansion in case of the Czech company Logio s.r.o that sells consulting services on B2B market. The main objective is to choose a suitable international market for expansion of the company. Futhermore, market analysis and determination of method of market entering are additional objectives of the thesis. The first part deals with the characteristics of the process, which companies should follow during selection of international market, and various forms of entrance. Then, gained findings are used in process of selecting the most suitable international market for expansion of company Logio s.r.o. Selected market is analysed by using Porter model of 5 forces and PESTEL analysis. The variants of international expansion are specified and compared in the end of the thesis and the most suitable method of market entering is chosen with regard to specifics of the company itself.
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Svatý, Marek. "Marketingové strategie vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357008.

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Tato diplomová práce se zabývá návrhem mezinárodní marketingové strategie pro anglickou společnost Gourmet Burger Kitchen, která by ráda expandovala na zahraniční trhy. Práce je rozdělena do tří hlavních částí. První část vysvětluje základní marketingové pojmy, určuje prvky marketingové strategie a zabývá se teoretickými poznatky jednotlivých metod a analýz. Poté je pomocí těchto analýz vyhodnocováno jak interní, tak i externí prostředí firmy. Další část diplomové práce se zabývá samotnou společností GBK, jejím vývojem a službami, které zákazníkům poskytuje. V poslední části autor shrnuje analýzu vstupu společnosti na český trh, její cíle a případné strategie.
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Hlubučková, Alena. "Potenciál italského trhu pro rozvoj internacionalizace společnosti Storyous." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262190.

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Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.
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34

Balát, Dominik. "Analýza a porovnání možnosti vstupu firmy AMICUS SKna zahraniční trh v rámci EU a mimo EU." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255768.

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Diplomová práca analyzuje potenciálne možnosti vstupu už existujúcej slovenskej firmy na zahraničný trh. Cieľom je porovnanie možnosti expanzie firmy do členského štátu Európskej únie so štátom mimo Európskej únie a výber najvhodnejšej z nich. Poznatky z odbornej literatúry uvedené v teoretickej časti práce, predstavujú nevyhnutný základ pre výber vhodných nástrojov a analýz k vypracovaniu analytickej časti. Posledná časť práce je venovaná konkrétnym návrhom riešení, ktoré vedú k dosiahnutiu stanovených cieľov.
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35

Janča, Tomáš. "Návrh strategického rozvoje společnosti působící v oblasti montáže regálových technologií." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377610.

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The subject of this diploma thesis is the strategic development of JančaSolutions s.r.o., which is active in the field of rack technology assembling, focusing mainly on the western markets. The data needed to evaluate the current state of the company and to select an appropriate development strategy were obtained using the various analytical methods described in the theoretical part of the thesis. In the analytical part of the thesis the individual methods were applied and their results were further analyzed within the framework of the SWOT matrix, which was the basis of selection of the company's specific development strategy. In the design part, an alternative for further development of the company is selected in detail with regard to the necessary resources, including other implementation activities and the benefits of the proposals.
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36

Ajgrmanová, Lucie. "Analýza možností vstupu firmy BLAŽEK PRAHA a.s. na ruský trh." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75986.

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The aim of my master thesis is to analyse the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market and to propose the optimal marketing strategy for the entry. The first chapter introduces the company BLAŽEK PRAHA, a.s. The second chapter contains the PEST analysis of the russian market. The third chapter describes the expansion of the company on the polish and slovak market and shows the possible reasons for different acceptance of the brand Blažek on both markets. The fourth chapter contains the SWOT analysis of the company BLAŽEK PRAHA, a.s. for the russian market, and the analysis of the russian retail market of men formal clothes, the segmentation of the russian consumers and the analysis of the competition of the company on the russian market. In the fifth chapter I defined the marketing strategy of he company BLAŽEK PRAHA, a.s. for its entry on the russian market. In this chapter I also described the first steps the company should take when entering the russian market and mistakes the company should avoid not to fail when entering it.
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37

Přidal, Hynek. "Strategie vstupu firmy Scootland s.r.o. na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223260.

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Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.
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38

Čejka, Jan. "Expanze firmy ABBAS, a.s. na zahraniční trh." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-88915.

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39

Súček, Petr. "Strategie vstupu zahraniční firmy na český trh." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-93779.

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40

Pojman, Petr. "Ruskojazyčný organizovaný zločin - vnitřní modernizace a zahraniční expanze." Doctoral thesis, 2014. http://www.nusl.cz/ntk/nusl-332313.

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This work attempts to characterize internal modernization and international expansion of Russian speaking organized crime. Special emphasis is placed on the main stages of development of organized crime in the Soviet Union and its current state primarily in Russia and Ukraine. The paper proffer the new definition of modern forms of organized crime and different characteristics of regimes as for the relations between the state and organized crime (criminal syndicalism, mafia, state kleptocracy). The paper characterizes different types of international expansion of Russian speaking groups (regional expansion, global retirement and emigration). In this regard, research was focused primarily on the activities of the Russian speaking organized crime groups in the EU and the Czech Republic. In the last phase of the work I focused my research on some important measured how to reduce risk in the current conditions. Though the work is primarily devoted to organized crime from the CIS countries, it should be noted, modernization of organized crime everywhere in the world takes place by a similar manner. It was therefore necessary to briefly address the wider contextual issues. Working so many places highlights some aspects of the development of organized crime in Italy, USA , Czech Republic, Japan and China.
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41

JANDOŠOVÁ, Petra. "Vstup franchisingového řetězce na zahraniční trh." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-50474.

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The aim of this thesis is to determine possibilities and conditions for extending the concept of franchising in the foregn market and develop a project of establishment of the chain process in the selected country. For the practical part I addressed Czech franchising chain. First, I analyzed the conditions for its extension chain and then I analyzed the conditions for entry to the selected country. In the last part I elaborated a project proposal for the entry of franchising chain Švejk restaurant to the Slovak republic.
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42

OCHOTNÁ, Jana. "Možnosti financování a pojištění firmy při expanzi na zahraniční trh." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51299.

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Nowadays, we may say that entrepreneurial activities include, among others, efforts aimed at searching and discovering new opportunities on the markets, the ability to make use of new chances and undertake any risks that may result to economic success as well as failure. The modern world is the world of constant changes and uncertainties. In such a world, those will win who will learn how to make use not only of opportunities on the market, but many times also the threats that uncertainty may bring along. The main aim was the analysis of the finance and insurance situation of the firm entering the international market. The other aim was the analysis of insurance and finance market and the concept of the best possibility for the firm. The result of this analytic part was the prediction, that the firm is able to enter the international market with direct business method, but first of all there is necessary to introduce it{\crq}s production, prices and the whole firm on the websites. During the analysis the firm has to specify it{\crq}s strategy and aims, makes calculations and decides of which insurance will be siutable for it. The next step was the decision of using the export financing, If it decides to finance the export, it{\crq}s necessary to chooze, if it will use the financing by private or state grant. For the firm the using of exports buyer or supplier credit will be two acceptably methods. The credit insurance by the state or private institutions is the other step to enter the international market. There are various kinds of other insurance (e.g. cargo, casco insuranc or the payment risk insurance).
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