Relevant bibliographies by topics / EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL'

Author: Grafiati
Published: 24 April 2022
Last updated: 30 July 2025

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Journal articles on the topic "EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL"

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Harmon, Jennifer, and Kelly L. Reddy-Best. "Fashion social marketing: Analysing reactions to Lane Bryant's #PlusIsEqual." Fashion, Style & Popular Culture 7, no. 2 (2020): 333–50. http://dx.doi.org/10.1386/fspc_00022_1.

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Abstract In 2015, Lane Bryant, one of the first plus-size retailers, launched #PlusIsEqual, a social-marketing campaign to promote equality for fat bodies. Before this campaign, the intersections of social causes and marketing were largely absent from the fashion media landscape. The purpose of this study was to analyse the reaction to Lane Bryant's campaign by following and analysing the Twitter hashtag and campaign website for six months. Notions of the fat body as beautiful were met mostly with positive reactions, which highlights how users who engaged with the campaign, who themselves may
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Vaswani, Chitra, Prutha Shah, Suresh Malodia, and Deepa Kapoor. "Nykaa ruling social media platform with UGC campaigns." Emerald Emerging Markets Case Studies 15, no. 1 (2025): 1–31. https://doi.org/10.1108/eemcs-03-2024-0101.

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Learning outcomes The learning outcomes are as follows: understand the concept and importance of UGC in marketing campaigns; analyze the benefits and challenges of incorporating UGC as a marketing strategy; and evaluate the effectiveness of Nykaa's UGC marketing campaign. Case overview/synopsis The case focuses on Nykaa, India’s premier beauty and cosmetic e-commerce platform, and its innovative use of user-generated content (UGC) in social media marketing. Being a marketing intern, the objective is to critically evaluate the effectiveness of Nykaa’s UGC strategy compared to brand-generated co
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Trisyeling, Tansia. "ANALISIS KOORDINASI PESAN DAN DAMPAK KAMPANYE TERPADU." Sintesa 4, no. 01 (2025): 202–20. https://doi.org/10.30996/sintesa.v4i01.12640.

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An integrated campaign, as part of Integrated Marketing Communication (IMC), plays a crucial role in delivering cohesive and impactful messages, as illustrated by the #PerempuanBermakna campaign by Asuransi Astra. This campaign aligns with strategic efforts to enhance gender equality and financial literacy, reflecting both societal and corporate priorities. By leveraging IMC, the campaign integrates digital and traditional media to connect with a broader audience, emphasizing the importance of coordinated messaging. This study aims to analyze the effectiveness of coordinated communication in i
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Raden Zakky Zainal Muttaqien and Indri Rachmawati. "Strategi Marketing Media Sosial Kampanye Niion.Id." Bandung Conference Series: Public Relations 4, no. 2 (2024): 898–904. http://dx.doi.org/10.29313/bcspr.v4i2.15426.

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Abstract. The purpose of this research is to find out the marketing strategy of social media campaigns at PT Niion Indonesia Utama (Niion.id). Communication is a process of interaction between fellow living beings both by using symbols, signals and in behavior and action. Communication itself describes a very basic thing in every human life, be it humans individually or as social beings. In this research there is uniqueness because, based on research conducted both offline and online, it produces big questions related to the digital marketing campaign that Niion is doing and produces so much i
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Dessaix, A. "Implementation Learnings From a Cancer-Prevention Multirisk Factor Public Education Campaign." Journal of Global Oncology 4, Supplement 2 (2018): 133s. http://dx.doi.org/10.1200/jgo.18.50200.

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Background and context: The Cancer Council New South Wales (CCNSW) is one of Australia's leading cancer charities and is uniquely 95% community funded. Cancer prevention is one of five strategic priority areas for CCNSW. An estimated to 37,000 cancer cases are preventable each year in Australia; 33% of cancers in men and 31% in women. The CCNSW developed and implemented the 1 in 3 Cancers Campaign in 2016, the first Australian multirisk factor cancer prevention campaign. This was also the organization's first experience in implementing a social marketing mass media campaign. Over two years, th
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Smith, Jennifer, Tessa Clemens, Alison Macpherson, and Ian Pike. "Public Response on Social Media to a Social Marketing Campaign for Influencing Attitudes towards Boating Safety." International Journal of Environmental Research and Public Health 18, no. 12 (2021): 6504. http://dx.doi.org/10.3390/ijerph18126504.

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The purpose of this research paper is to assess the response on Facebook to a social marketing campaign for recreational boating safety. The campaign ran for the 2018 and 2019 boating seasons in British Columbia, Canada. Messages related to boating safety were delivered in multi-media formats, including ten Facebook posts. All public comments on the campaign Facebook page in response to the ads were included in the analysis. Comments were reviewed for tone and subject; those that related directly to the campaign or boating safety-related topics, such as alcohol use or enforcement, were labeled
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Fitriana Albertina and Cecep Safa'atul Barkah. "Pengaruh Content Marketing Terhadap Minat Beli Tiket pada PT. KAI: Studi pada Content Trip Experience di Sosial Media Instagram @kai121_." Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 5 (2024): 4578–91. http://dx.doi.org/10.47467/alkharaj.v6i5.1906.

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Digital strategies are becoming increasingly important in today's digital market, with social media platforms like Instagram being used for communication, information exchange, and marketing. Indonesia is an ideal location for content marketing, as over 60% of its clientele consists of millennials or Generation Z. PT. Kereta Api Indonesia (Persero) targets urbanites through its social media marketing initiatives, with content marketing being a fundamental element of their strategy. The Trip Experience category generates the most interaction, attracting customers to engage with the organization
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Daems, Kristien, Ingrid Moons, and Patrick De Pelsmacker. "Co-creating advertising literacy awareness campaigns for minors." Young Consumers 18, no. 1 (2017): 54–69. http://dx.doi.org/10.1108/yc-09-2016-00630.

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Purpose This study aims to explore which media 9- and 10-year-old children and 12- and 13-year-old teenagers encounter and which campaign elements (media, spokesperson, appeal and message) are most appreciated by these target groups in awareness campaigns to raise their advertising literacy. Design/methodology/approach The study applies a methodology that is commonly used in design sciences to the field of advertising. Co-creation workshops with minors and professionals are used for the development of awareness campaign stimuli. In the first study, four co-creation workshops with 19 children (
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Adhitya, Wisnu Rayhan, Tengku Teviana, Sienny Sienny, Ahmad Hidayat, and Imamul Khaira. "Implementasi Digital Marketing Menggunakan Platform E-Commerce dan Media Sosial Terhadap Masyarakat Dalam Melakukan Pembelian." TIN: Terapan Informatika Nusantara 5, no. 1 (2024): 63–72. http://dx.doi.org/10.47065/tin.v5i1.5293.

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This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases. The aim of implementing digital marketing using e-commerce platforms and social media for people to make purchases includes several important aspects, namely that e-commerce platforms and social media enable businesses to reach a wider audience globally. By leveraging this technology, businesses can get their products or services in front of more people, increasing their chances of attracting new customers. E-commerce makes it easy for people t
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Pinzon, E., and L. Higuera. "POS0986-PARE IMPACT OF EDUCATIONAL CAMPAIGNS ON RMD IN SOCIAL NETWORKS." Annals of the Rheumatic Diseases 82, Suppl 1 (2023): 809.2–810. http://dx.doi.org/10.1136/annrheumdis-2023-eular.5843.

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BackgroundPanama’s prevalence of rheumatoid arthritis lies within the global range (.24 to 1%). To improve the quality of life of RMD patients in the country, FUNARP was created over 18 years ago to educate and support patients, caregivers, and civil.FUNARP decided to focus its efforts on digital campaigns since 2020 taking advantage of its coverage, low costs, and ease of usage. Further, the mobile penetration of Panama is 136% of its population [1] making social media the best distribution channel for this purpose.ObjectivesTo expand educational coverage, especially for those with limited mo
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Dissertations / Theses on the topic "EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL"

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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching,
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Malec, Etienne. "Digital Marketing and Social Media in a Crowd Funding Campaign." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198797.

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The goal of this thesis is to investigate the key success factors in the digital marketing approach used for campaigns done on crowdfunding platforms, and how it will change influence the decisions of the crowd to invest in a project. Regarding the structure of this thesis, we will firstly explain in details what are the roots of the crowdfunding, describe the different type of platforms and in which context they are used. In the second and third part, we will see how crowdfunding represent a boost for the entrepreneurial initiative and how digital marketing is influencing the process of a rai
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Bubela, Oleksandra. "Marketing Tools: Development and Implementation in Social Media." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-191762.

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The aim of this Master Thesis is to provide an overview of the theoretical marketing tools necessary for the development and implementation of the marketing campaigns in social media. The thesis work is structured in three parts. The first part describes the theoretical marketing tools and frameworks advised to be used for the development of the social media marketing campaign. The second part of this thesis work recommends the tools needed for the actualization of the campaign. The practical part of this thesis work, the third part, presents a showcase about The Ultimate Tour Competition 2013
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Berdine, Alexis A. "Click for the Campus Store: Development of an Online Public Relations Campaign for the AU Campus Store." Ashland University Honors Theses / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1431338897.

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Larsson, Louise, Sophie Längvik, and Linnéa Kjörling. "How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85831.

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Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. The research question is “How is event marketing on social media experienced?” Methodology: This research undertook a qualitative research approach of explorative nature. Un-structured in-depth interviews was conducted with seven participants, sampl
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Zupanoska, Biljana. "Social Networking and the Potential Challenges for Marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18017.

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Today, marketers and media companies face a changed environment, affected mostly by the rise of the Internet era. The emergence of various technology applications, combined with the global change of customers is affecting the communication between marketers and consumers. Consumers and marketers are changing their roles; consumers are now media producers, programmers, and distributors, through the use of the social networking applications. The aim of the thesis is to analyze this trend, to predict its lifetime and to provide useful insights for the parties that are involved in it. Main point o
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Ilar, Sandra. "The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-105864.

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This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. The study is based on a film industrial perspective and academic literature that deals with film marketing, the film industry, fandom and digital labor. The material used for the analysis of The Hunger Games marketing campaign is collected from newspaper articles and news interviews with Li
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MIchaelsen, Abigail. "Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/990.

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In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship
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Ayankoya, Kayode A. "A framework for the implementation of social media marketing strategies in political campaigning." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020118.

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The concept of social media has grown rapidly in the last years. This can be attributed to the rate of adoption and the penetration of social media around the world. Currently, there is an estimate of over two billion people that are actively using social media. The increased usage of social media has changed the way people interact and communicate. Literature suggests that Internet-enabled social networks (relationship between or among individuals and groups) are developing faster than offline relationships. Previous studies have linked social media to the social network theories that define
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Landin, Kristoffer, Marcus Lindberg, and Christoffer Nyman. "How to Implement and Evaluate an Online Channel Extension Through Social Media." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5878.

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<p>The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.</p>
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Books on the topic "EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL"

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Binnendijk, Annette L. AID's experience with contraceptive social marketing: A synthesis of project findings. Agency for International Development, 1986.

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Binnendijk, Annette. A.I.D.'s experience with contraceptive social marketing: A synthesis of project evaluation findings. Agency for International Development, 1986.

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Florin, Bo, Patrick Vonderau, and Yvonne Zimmermann. Advertising and the Transformation of Screen Cultures. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153.

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period
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Ney, Jillian. Social Media Intelligence in Marketing Campaign Development. Business Expert Press, 2016.

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Ney, Jillian. Social Media Intelligence in Marketing Campaign Development. Business Expert Press, 2016.

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Social Customer Experience Engage And Retain Customers Through Social Media. John Wiley & Sons Inc, 2014.

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Horster, Eric. Digitales Tourismusmarketing: Grundlagen, Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing und Mobile Marketing. Springer Fachmedien Wiesbaden GmbH, 2021.

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Michael, King. Online Music Marketing - Campaign Strategies, Social Media and Direct to Fan Retail. Leonard Corporation, Hal, 2017.

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Suda, Roxann. Looking for Social Media Jobs : How to Gain Valuable Experience in Social Media Marketing: Voice Skill. Independently Published, 2021.

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Rampy, Alva. Real Estate Marketing Book: How to Run a Successful Real Estate Marketing Social Media Campaign. Independently Published, 2022.

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Book chapters on the topic "EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL"

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Pratap, T. P. "Qwikcilver’s Experience: Why Social Marketing Drove Digital Gifting Growth in India." In Social Media Marketing. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8_15.

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Tarabasz, Anna. "Campaign planning and project management." In Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-9.

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Jussila, Jari, Mika Boedeker, Harri Jalonen, and Nina Helander. "Social Media Analytics Empowering Customer Experience Insight." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_4.

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Johnson, Miriam J., and Helen A. Simpson. "Campaign and Evergreen Strategies." In Social Media Marketing for Book Publishers. Routledge, 2022. http://dx.doi.org/10.4324/9781003276012-5.

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Christov, Alexander, Verena Hausmann, and Sue Williams. "Measuring brand awareness, campaign evaluation and web analytics." In Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-16.

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Ebia, Michael, Aleksej Heinze, and Gordon Fletcher. "Curating on-the-go experience." In Digital and Social Media Marketing, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003372189-17.

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Tyrväinen, Olli, Heikki Karjaluoto, and Pinja Karjala. "Social Media's Role in Customer Experience Creation." In Contemporary Issues in Social Media Marketing, 2nd ed. Routledge, 2025. https://doi.org/10.4324/9781003412656-14.

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Opresnik, Marc Oliver. "Effective Social Media Marketing Through Customer Journey Mapping." In Social Computing and Social Media: Experience Design and Social Network Analysis. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-77626-8_31.

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Kang, Yeonjung (Alice), and Tiffany S. Legendre. "Managing tourist experience through social media." In The Routledge Handbook of Tourism Experience Management and Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-37.

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Zhang, Long, Alma Mintu-Wimsatt, and Bo Han. "Developing Trust among Chinese Social Media Users through Experience: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_175.

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Conference papers on the topic "EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL"

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K, Renuga, Rahat Izhar, and Shahid Nazir Bhatti. "Examining the Role of AI Experience in Shaping Consumer Attitudes and Adoption Behavior in Social Media Marketing." In 2025 International Conference on Innovation in Artificial Intelligence and Internet of Things (AIIT). IEEE, 2025. https://doi.org/10.1109/aiit63112.2025.11082958.

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Zhechev, Vladimir, and Maria-Yoana Gercheva. "An overview of viral marketing." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24077z.

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Many scholars and practitioners invest a great deal of time and effort to demystify the tools for shining through marketing messages. Harnessing the power of online technologies and quick (online) spread of word of mouth has yielded greatly positive results for markets. However, some of the dimensions of effectiveness are yet to be explored. In view of this, viral marketing has earned itself the reputation of a strategic tool that has the power to influence customers rapidly and offer extra value through means of innovative marketing practices. The aim of this article is to review different de
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"Prankvertising from Islamic Marketing Perspective: A Case Study of Key Opinion Leader (KOL) Social Media Campaign." In The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB). Yayasan Sinergi Riset dan Edukasi, 2025. https://doi.org/10.31098/hst24107.

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Prankvertising from Islamic Marketing Perspective: A Case Study of Key Opinion Leader (KOL) Social Media Campaign | Al Marifatul Ala, Intan Fitranisa Universitas Airlangga, Universitas Airlangga Abstract Background – Social media and the touch of creativity influence all business sectors, including marketing strategy. This phenomenon also impacts Muslim market and Halal industry, where adherence to Islamic marketing principles is critical. Public polarization on social media directs massive market opportunity targeted by key opinion leader (KOL) to enlarge their reach in promoting specific pro
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Rizki, Ridha Amalia, and Reza Saputra. "THE YOUTH RESPONSE TOWARDS SOCIAL MARKETING CAMPAIGN OF “INDONESIA PLASTIC BAG DIET MOVEMENT”." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2018. http://dx.doi.org/10.17501/medcom.2018.4107.

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Ziemer, Lisa, Tina Stahlschmidt, and Norbert Kuhn. "Social media in the context of academic marketing: Case study: Evaluation of the Umwelt-Campus campaign." In 2012 Fourth International Conference on Computational Aspects of Social Networks (CASoN). IEEE, 2012. http://dx.doi.org/10.1109/cason.2012.6412396.

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Jin, Hong, Chenchen Chi, and Xingyu Gao. "Strategic Research on Accurate Marketing to Enhance Consumer Experience of Social Media Users." In Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/icedem-18.2018.113.

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Erobathriek, Annisya, Christian Haposan Pangaribuan, and Elfindah Princes. "Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation." In 2023 International Conference on Information Management and Technology (ICIMTech). IEEE, 2023. http://dx.doi.org/10.1109/icimtech59029.2023.10278053.

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Bačevac, Srećko, Edita Kastratović, and Dragana Pušara. "The role and importance of marketing in the development of the brewing industry in Serbia, with a special focus on digital communication channels." In VII naučno-stručni simpozijum sa međunarodnim učešćem "Pivo, pivarske sirovine i tržište". Institute of Field and Vegetable Crops Research, Novi Sad, 2024. https://doi.org/10.5937/pivos24029b.

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This paper analyzes the significance of digital marketing in Serbia's brewing industry, with a special focus on key digital channels such as social media, email marketing, SEO/SEM, and online advertising. Traditional marketing approaches are gradually giving way to digital strategies that enable precise targeting and better interaction with consumers. The paper examines changes in consumer behavior, particularly with the rise of local and craft breweries, which use digital channels to build authentic relationships with their audience. Additionally, it analyzes tools for tracking campaign effec
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Kim, Juran, Michael Capella, and Ki Hoon Lee. "A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.01.

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"Analisis Social Media Marketing Dan Brand Image Terhadap Customer Response (Studi Kasus Pada Umana Bali, LXR Hotels And Resort Pasca Rebranding)." In Maritime Business Management Conference. Politeknik Perkapalan Negeri Surabaya, 2024. https://doi.org/10.33863/mbmc.v3i1.3231.

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This study aims to analyze the influence of Social Media Marketing and Brand Image on Customer Response at Umana Bali, LXR Hotels and Resorts, following their rebranding. The research method used is a quantitative approach with a descriptive causal research type. Data were collected through questionnaires distributed to customers who follow Umana Bali’s Instagram accounts. The findings reveal that Social Media Marketing and Brand Image have a significant impact on Customer Response. Multiple linear regression analysis shows that these two variables simultaneously contribute significantly to th
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Reports on the topic "EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL"

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Ambekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-712.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Auers, Daunis. Populism and the 2024 European Parliament Election in Latvia. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0076.

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Populism has been a feature of Latvia’s political landscape since the 1990s. New insurgent parties have utilized increasingly anti-establishment rhetoric, often through intensive and innovative use of social media, to win seats in the Latvian parliament and even join government coalitions. However, European Parliament elections in Latvia have been comparatively free of populism. There are two main reasons for this. First, and most importantly, there is a broad pro-European consensus in Latvia. Membership in the European Union and NATO is central to all three Baltic nations’ security strategy i
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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-
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