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Books on the topic 'EXPERIENCE CAMPAIGN MARKETING MEDIA SOCIAL'

Author: Grafiati

Published: 24 April 2022

Last updated: 30 July 2025

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1

Binnendijk, Annette L. AID's experience with contraceptive social marketing: A synthesis of project findings. Agency for International Development, 1986.

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Binnendijk, Annette. A.I.D.'s experience with contraceptive social marketing: A synthesis of project evaluation findings. Agency for International Development, 1986.

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3

Florin, Bo, Patrick Vonderau, and Yvonne Zimmermann. Advertising and the Transformation of Screen Cultures. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153.

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period

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4

Ney, Jillian. Social Media Intelligence in Marketing Campaign Development. Business Expert Press, 2016.

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5

Ney, Jillian. Social Media Intelligence in Marketing Campaign Development. Business Expert Press, 2016.

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6

Social Customer Experience Engage And Retain Customers Through Social Media. John Wiley & Sons Inc, 2014.

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7

Horster, Eric. Digitales Tourismusmarketing: Grundlagen, Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing und Mobile Marketing. Springer Fachmedien Wiesbaden GmbH, 2021.

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8

Michael, King. Online Music Marketing - Campaign Strategies, Social Media and Direct to Fan Retail. Leonard Corporation, Hal, 2017.

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9

Suda, Roxann. Looking for Social Media Jobs : How to Gain Valuable Experience in Social Media Marketing: Voice Skill. Independently Published, 2021.

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10

Rampy, Alva. Real Estate Marketing Book: How to Run a Successful Real Estate Marketing Social Media Campaign. Independently Published, 2022.

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11

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online

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12

Peck, Dave. Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign. Wiley & Sons, Incorporated, John, 2011.

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13

Peck, Dave. Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign. Wiley & Sons, Incorporated, John, 2011.

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14

Peck, Dave. Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign. Wiley & Sons, Incorporated, John, 2011.

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15

Finken, Zachary. Social Media Marketing for Beginners : the Secret Principle Behind a Successful Marketing Campaign: Create an Effective Content Strategy. Independently Published, 2021.

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16

Think before you engage: 100 questions to ask before starting a social media marketing campaign. John Wiley & Sons, 2011.

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17

Odeleye, Joseph, and Tim Hapye. Social Media Marketing Amplify: Social Media Marketing Insight to Boost Your Following, Gain Authority, Increase Engagement, Lunch a Successful Campaign from All Platforms, and at All Seasons. Independently Published, 2021.

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18

Social Media Marketing: 12 Successful Strategies to Master Social Media, Grow Your Followers & Build Your Brand Online (Regardless of Money, Time, or Experience). CreateSpace Independent Publishing Platform, 2016.

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19

Blake, Tim. Moz for SME Marketing Guide: Market Your Products, Improve Your Web Content and Social Media Campaign Using High Traffic-Driving Keywords. Independently Published, 2022.

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20

Tropp, Laura. Grandparents in a Digital Age. The Rowman & Littlefield Publishing Group, Inc., 2018. https://doi.org/10.5040/9781666998245.

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This book investigates the changing culture of grandparenting. Depending on the group, the period, and the family, grandparents have been powerful patriarchs and matriarchs, reliable second parents, dependents, burdens, or community figures. The book examines the history of grandparenting and the changing depiction of grandparent culture from “old” to “hip,” including the development of the celebrity grandparent, the emergence of media technologies that allow for new communication and relationships between grandparents and their grandchildren, new rituals associated with grandparenting, the gr

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21

Marketing: Growth Hacking, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2021.

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22

Strategic Development: Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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23

Marketing: Growth Hacking, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2021.

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24

Marketing: Growth Hacking, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2021.

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25

Business Skills: Practical Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Marketing, Online, Internet and Digital Transformation. Independently Published, 2022.

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26

Strategic Development: Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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27

Marketing: Growth Hacking, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2021.

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28

80/20 Rule: Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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29

French, Jeff. Social marketing on a small budget. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0009.

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It is often assumed that social marketing can only be conducted by big organizations with large budgets and lots of accumulated marketing expertise and experience. This chapter makes the case that a real strength of the social marketing approach is that it can be adapted and used by almost anyone who wants to help people behave in a socially responsible way. The key to effective social marketing on a small budget is to start by thinking like a marketer: thinking about the needs of citizens and how you can create value for them; not worrying about not having enough money to run a big, flashy ca

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30

Decision Making Handbook: Marketing, Branding, Selling, DM9, Social Media Psychology, Data Analytics, Customer Experience, DM9, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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31

Friscia, Christina. Leads for Days: The Complete Guide to Creating Kick Ass Social Media Marketing Campaign. Bring in Leads on Autopilot Using Sales Funnels, Facebook Ads, Business Branding. Independently Published, 2019.

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32

Leadership, Management and Data Strategy: Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience,TR5 Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Tran. Independently Published, 2022.

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33

Decision Making Handbook: Business Success, Technology, Growth Hacking, Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2021.

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34

Saucet, Marcel. Street Marketing™. Praeger, 2015. http://dx.doi.org/10.5040/9798216987871.

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This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. Consumers see roughly 6,000 advertisements daily—30,000 brands per month. Marketing and advertising in saturated markets is tough. How can companies successfully differentiate their offerings and their brands? InStreet Marketing™: The Future of Guerrilla Marketing and Buzz, Marcel Saucet answers this question by exposing readers to new forms of unconventional marketing. Intended for companies a

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35

Gong, Qian. Remaking Red Classics in Post-Mao China. Rowman & Littlefield, 2021. https://doi.org/10.5040/9798881811563.

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In the 1990s, China’s economic reform campaign reached a new high. Amid the eager adoption of capitalism, however, the spectre of revolution re-emerged. Red Classics, a historic-revolutionary themed genre created in the high socialist era were widely taken up again in television drama adaptations. They have since remained a permanent feature of TV repertoire well into the 2010s. Remaking Red Classics in Post-Mao China looks at the how the revolutionary experience is represented and consumed in the reform era. It examines the adaptation of Red Classics as a result of the dynamic interplay betwe

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36

Gorwa, Robert. Poland. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190931407.003.0005.

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This chapter provides the first overview of political bots, fake accounts, and other false amplifiers in Poland. Based on extensive interviews with political campaign managers, journalists, activists, employees of social media marketing firms, and civil society groups, the chapter outlines the emergence of Polish digital politics, covering the energetic and hyper-partisan “troll wars,” the interaction of hate speech with modern platform algorithms, and the recent effects of “fake news” and various sources of apparent Russian disinformation. The chapter then explores the production and manageme

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37

London, Ian. Hollywood Online. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9781501337789.

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Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film’s internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore th

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38

Tropp, Laura. A Womb with a View. Praeger, 2013. http://dx.doi.org/10.5040/9798216036593.

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Through history, interviews, anecdotes, and popular culture, this book examines pregnancy from all angles, covering changing expectations for pregnancy; new definitions of when fatherhood begins; the implications of new, earlier connections to the fetus; and the political, economic, and social consequences to the public. In the 21st century, pregnancy is more than a biological event—it's a cultural phenomenon.A Womb with a View: America's Growing Public Interest in Pregnancyaddresses how media influence and changes in society have exposed and commoditized pregnancy like never before, while tec

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39

Carson, Christie. Performance, Presence, and Personal Responsibility. Edited by James C. Bulman. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199687169.013.8.

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What remains of the 2012 Globe to Globe Festival through the globeplayer.tv seems to have yoked neo-Victorian ideals of the 1851 Great Exhibition to twenty-first-century social media marketing tools. The globeplayer.tv helps to spread the Globe brand internationally but at a price. This chapter argues that the festival she experienced was much more than a product and that individual productions within it reclaimed, as well as wrote back to, imperial attitudes and the project of civilizing the natives through Shakespeare. Linking analysis to the reassessment of history as experience and digital

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40

McTurk, Clare, and Dimitri Koumbis. Fashion Buying. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781350280601.

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What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise

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41

Wenner, Lawrence A., ed. The Oxford Handbook of Sport and Society. Oxford University Press, 2022. http://dx.doi.org/10.1093/oxfordhb/9780197519011.001.0001.

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Abstract The Oxford Handbook of Sport and Society features leading international scholars’ assessments of scholarly inquiry about sport and society. Divided into six sections, chapters consider dominant issues within key areas, approaches (theory and method) featured in inquiry, and debates needing resolution. Part I: Society and Values considers matters of character, ideology, power, politics, policy, nationalism, diplomacy, militarism, law, ethics, and religion. Part II: Enterprise and Capital considers globalization; spectacle; mega-events; Olympism; corruption; impacts on cities, communiti

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42

MacIntosh, Eric W., Gonzalo A. Bravo, and Ming Li, eds. International Sport Management. 2nd ed. Human Kinetics, 2020. http://dx.doi.org/10.5040/9781718220980.

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International Sport Management, Second Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this second edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management. With a diverse editorial team and assembly of contributors from all corners of the globe, this text presents a truly international perspective and mul

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43

Shatzkin, Mike, and Robert Paris Riger. The Book Business. Oxford University Press, 2019. http://dx.doi.org/10.1093/wentk/9780190628031.001.0001.

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Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to r

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44

Bates, Mike, Michael J. Spezzano, and Guy Danhoff. Health Fitness Management. 3rd ed. Human Kinetics, 2020. http://dx.doi.org/10.5040/9781718220935.

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Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. Th

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