Books on the topic 'EXPERIENCE MARKETING – BRAND MUSEUM – EXPERIENCE - BRAND'

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1

The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.

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2

Pŭraendŭ wa kogaek ch'ehŏm: Brand and customer experience. Kyŏnggi-do P'aju-si: Idam Books, 2012.

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3

Joseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.

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4

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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5

Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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6

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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7

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Beverly, MA: Rockport Publishers, 2007.

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8

Experience the message: How experiential marketing is changing the brand world. Toronto: McClelland & Stewart, 2005.

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9

Experience the message: How experiential marketing is changing the brand world. New York, N.Y: Carroll & Graf Publishers, 2006.

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10

Kaufmann, Lawrence. Branding electric utility products: Analysis and experience in related industries. Washington, DC: Edison Electric Institute, 1997.

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11

Blanco, Roberto Álvarez del. Personal brands: Manage your life with talent and turn it into a unique experience. Basingstoke: Palgrave Macmillan, 2010.

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12

Lenderman, Max. Experience the Message. Carroll & Graf, 2006.

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13

Gad, Thomas. Customer Experience Branding: Driving Engagement Through Surprise and Innovation. Kogan Page, 2016.

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14

Uncommon Practice: People who deliver a great brand experience. Financial Times Prentice Hall, 2002.

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15

Shaun, Smith, and Milligan Andy, eds. Uncommon practice: People who deliver a great brand experience. London: Financial Times Prentice Hall, 2002.

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16

Lenderman, Max. Experience the Message: How Experiential Marketing Is Changing the Brand World. Carroll & Graf, 2005.

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17

Experience the Message: How Experiential Marketing Is Changing the Brand World. McClelland & Stewart, 2007.

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18

Yastrow, Steve. Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience. Select Books (NY), 2003.

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19

(Translator), Andrea Blomen, ed. Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience. Kogan Page, 2006.

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20

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience. Kogan Page, 2004.

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21

Blanco, Roberto Álvarez del. Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience. Palgrave Macmillan, 2010.

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22

Social Media Marketing: 12 Successful Strategies to Master Social Media, Grow Your Followers & Build Your Brand Online (Regardless of Money, Time, or Experience). CreateSpace Independent Publishing Platform, 2016.

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23

Carson, Christie. Performance, Presence, and Personal Responsibility. Edited by James C. Bulman. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199687169.013.8.

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What remains of the 2012 Globe to Globe Festival through the globeplayer.tv seems to have yoked neo-Victorian ideals of the 1851 Great Exhibition to twenty-first-century social media marketing tools. The globeplayer.tv helps to spread the Globe brand internationally but at a price. This chapter argues that the festival she experienced was much more than a product and that individual productions within it reclaimed, as well as wrote back to, imperial attitudes and the project of civilizing the natives through Shakespeare. Linking analysis to the reassessment of history as experience and digital marketing as storytelling, the chapter argues that performance criticism has nowhere to go but back to its origins in theatre history, chronicling the interaction and political implications of specific performances. The author traces how how she travelled through the performances to help create the archive of the festival and likens her role to ‘Chorus to this history’.
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