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Relevant bibliographies by topics / Experiential Event Marketing

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Dissertations / Theses

Academic literature on the topic 'Experiential Event Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

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Dissertations / Theses on the topic "Experiential Event Marketing"

1

Reto, Natasha Sofia Pereira. "O Event-Marketing como estratégia de comunicação de marcas." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4460.

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Perante um mercado cada vez mais competitivo e global, onde os canais de comunicação estão massificados e os consumidores partilham entre si informações sobre as marcas de forma rápida e sem qualquer tipo de controlo, os marketeers sentiram a necessidade de reinventar as suas estratégias de comunicação, centrando as suas atenções na vertente emocional do consumidor. É com o intuito de comunicar de forma diferente e ativa com os consumidores que surge o conceito de experiential marketing, do qual faz parte a estratégia de event-marketing. Através da análise de três estudos de caso, constituído

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2

Grannesberger, Robin, and Natalie Petersson. "Event Marketing som Marknadsinstrument : En fallstudie om Skanska." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8085.

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<p>As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately ha

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3

Dosé, Tiffany, and Alexander Åström. "The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324789.

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Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. This study is an attempt to measure the effects of lived brand experiences on consumers’ perceived relationship with a brand, through testing an academically established brand relationship quality model onto the concept of experiential event marketing. Susan Fournier’s (2000) brand relationship quality scale was chosen as the construct to be tested in the experiential event marketing c

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4

Fall, Ibrahima. "Analyse comparative des facteurs de fréquentation d'événements sportifs au Sénégal. Cas de la lutte avec frappe, du football navétane et du football professionnel." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLS223.

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L’étude prend sa source dans une préoccupation qui anime la plupart des dirigeants de fédérations et de clubs sportifs au Sénégal : leur difficulté à mobiliser un public nombreux lors des évènements sportifs qu’ils organisent. Cette situation renvoie à un questionnement sur leur capacité actuelle à répondre aux besoins et attentes des spectateurs, les fidéliser et en conquérir de nouveaux. Dans ce contexte, notre question de recherche principale est de savoir quels sont les facteurs qui influencent la décision des spectateurs d’assister à des évènements sportifs au Sénégal ; en d’autres termes

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5

Pedroso, Mafalda Joana Cortez. "Ativação de marca : estudo exploratório da perspetiva do praticante." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19954.

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Mestrado Marketing<br>A ativação de marca é um conceito cada vez mais presente e importante no mercado atual. Atualmente, os consumidores valorizam o contacto com a marca e o poder de experimentação. A experiência é um momento diferenciador em relação aos outros meios de comunicar e divulgar uma marca, pois permite um contacto próximo com o público-alvo, mexendo com os sentidos das pessoas que a marca quer atingir. Este estudo tem como objetivo a investigação deste conceito de "ativação de marca", os fatores que levam e influenciam uma marca a apostar nesta ferramenta, todo o processo envolvid

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6

Klečacká, Simona. "Analýza nabídky zážitkové turistiky v Jihočeském kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72207.

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The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.

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7

WANG, YU-HAN, and 王鈺涵. "Correlation investigate Yunlin County's road race event and experiential marketing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/49630492033862897473.

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碩士<br>國立雲林科技大學<br>工業工程與管理系<br>104<br>This study explored Yunlin road race and the relevance of experiential marketing aimed at understanding Yunlin road race and experiential marketing, experience the value of the correlation coefficient and the willingness to revisit. Yunlin to have been involved in road race player for the study, of 322 valid questionnaires, via descriptive statistics, independent samples t-test, correlation analysis, statistical methods, the number of single factor analysis of variance, the sample data were analyzed. The results found that one-way analysis of variance showe

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8

siou, chen ying, and 陳盈秀. "A Study of Special Event Experiential Marketing, Market Segmentation and Recreation Demand—A Case of Sweet Taiwan Year Festival." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/07176624497922673936.

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碩士<br>亞洲大學<br>國際企業學系碩士班<br>95<br>In recent years, various traditional cultural activities were advocated by both government and private enterprises in order to attract visitors and thus help prosper for domestic economy. The concept of experiential marketing that allows visitors to fully participate and appreciate festival activities con be coupled with strategies of market segmentation, which is of great benefit to industrial and cultural activities. In this study, we used factor analysis method to understand the perception factor of visitors participating the Sweet Taiwan Year Festival in Ta

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9

Huang, Yi-ching, and 黃驛晴. "Relationships among Consumer Mood, Experiential Value and Behavior Intention in Event Marketing- an Example of 2010 Taipei International Flora Exposition." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/32308240969552626675.

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碩士<br>朝陽科技大學<br>應用外語研究所<br>100<br>Meeting, Incentive, Convention and Event (MICE) is blooming and regarded as an important industry in the world. 2010 Taipei International Flora Exposition was the first international scale event held in Taiwan. The exposition was the landmark of event history in Taiwan; therefore, it is worthwhile discussing in many facets on the exposition. In this study, investigating on consumers position and discovering consumer mood, experiential value and behavior intention interrelationship in consumers experience are valuable. Consumer mood as a key element influences

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10

Aleixo, Ana Carolina Pereira de Moura e. "The effect of music marketing: a consumer perspective." Master's thesis, 2016. http://hdl.handle.net/10362/17129.

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The purpose of this thesis is to get a consumer perspective regarding event marketing in music festivals. Event marketing is a tool used by marketers that evolved out of philanthropy and commercial sponsorship. Brands are more and more using music or other entertainment moments to create a strong relationship with their clients, and the target group at these events, the millennial generation. Brands use sponsoring and therefore event marketing for several reasons as: increase brand awareness; create brand image; re-position the brand/product in the minds of consumers; increase profit over a s

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