Relevant bibliographies by topics / Experiential Event Marketing / Dissertations / Theses
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Dissertations / Theses on the topic 'Experiential Event Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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1

Reto, Natasha Sofia Pereira. "O Event-Marketing como estratégia de comunicação de marcas." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4460.

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Perante um mercado cada vez mais competitivo e global, onde os canais de comunicação estão massificados e os consumidores partilham entre si informações sobre as marcas de forma rápida e sem qualquer tipo de controlo, os marketeers sentiram a necessidade de reinventar as suas estratégias de comunicação, centrando as suas atenções na vertente emocional do consumidor. É com o intuito de comunicar de forma diferente e ativa com os consumidores que surge o conceito de experiential marketing, do qual faz parte a estratégia de event-marketing. Através da análise de três estudos de caso, constituído
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2

Grannesberger, Robin, and Natalie Petersson. "Event Marketing som Marknadsinstrument : En fallstudie om Skanska." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8085.

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<p>As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately ha
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Dosé, Tiffany, and Alexander Åström. "The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324789.

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Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. This study is an attempt to measure the effects of lived brand experiences on consumers’ perceived relationship with a brand, through testing an academically established brand relationship quality model onto the concept of experiential event marketing. Susan Fournier’s (2000) brand relationship quality scale was chosen as the construct to be tested in the experiential event marketing c
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4

Fall, Ibrahima. "Analyse comparative des facteurs de fréquentation d'événements sportifs au Sénégal. Cas de la lutte avec frappe, du football navétane et du football professionnel." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLS223.

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L’étude prend sa source dans une préoccupation qui anime la plupart des dirigeants de fédérations et de clubs sportifs au Sénégal : leur difficulté à mobiliser un public nombreux lors des évènements sportifs qu’ils organisent. Cette situation renvoie à un questionnement sur leur capacité actuelle à répondre aux besoins et attentes des spectateurs, les fidéliser et en conquérir de nouveaux. Dans ce contexte, notre question de recherche principale est de savoir quels sont les facteurs qui influencent la décision des spectateurs d’assister à des évènements sportifs au Sénégal ; en d’autres termes
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Pedroso, Mafalda Joana Cortez. "Ativação de marca : estudo exploratório da perspetiva do praticante." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19954.

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Mestrado Marketing<br>A ativação de marca é um conceito cada vez mais presente e importante no mercado atual. Atualmente, os consumidores valorizam o contacto com a marca e o poder de experimentação. A experiência é um momento diferenciador em relação aos outros meios de comunicar e divulgar uma marca, pois permite um contacto próximo com o público-alvo, mexendo com os sentidos das pessoas que a marca quer atingir. Este estudo tem como objetivo a investigação deste conceito de "ativação de marca", os fatores que levam e influenciam uma marca a apostar nesta ferramenta, todo o processo envolvid
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6

Klečacká, Simona. "Analýza nabídky zážitkové turistiky v Jihočeském kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72207.

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The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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7

WANG, YU-HAN, and 王鈺涵. "Correlation investigate Yunlin County's road race event and experiential marketing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/49630492033862897473.

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碩士<br>國立雲林科技大學<br>工業工程與管理系<br>104<br>This study explored Yunlin road race and the relevance of experiential marketing aimed at understanding Yunlin road race and experiential marketing, experience the value of the correlation coefficient and the willingness to revisit. Yunlin to have been involved in road race player for the study, of 322 valid questionnaires, via descriptive statistics, independent samples t-test, correlation analysis, statistical methods, the number of single factor analysis of variance, the sample data were analyzed. The results found that one-way analysis of variance showe
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8

siou, chen ying, and 陳盈秀. "A Study of Special Event Experiential Marketing, Market Segmentation and Recreation Demand—A Case of Sweet Taiwan Year Festival." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/07176624497922673936.

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碩士<br>亞洲大學<br>國際企業學系碩士班<br>95<br>In recent years, various traditional cultural activities were advocated by both government and private enterprises in order to attract visitors and thus help prosper for domestic economy. The concept of experiential marketing that allows visitors to fully participate and appreciate festival activities con be coupled with strategies of market segmentation, which is of great benefit to industrial and cultural activities. In this study, we used factor analysis method to understand the perception factor of visitors participating the Sweet Taiwan Year Festival in Ta
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9

Huang, Yi-ching, and 黃驛晴. "Relationships among Consumer Mood, Experiential Value and Behavior Intention in Event Marketing- an Example of 2010 Taipei International Flora Exposition." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/32308240969552626675.

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碩士<br>朝陽科技大學<br>應用外語研究所<br>100<br>Meeting, Incentive, Convention and Event (MICE) is blooming and regarded as an important industry in the world. 2010 Taipei International Flora Exposition was the first international scale event held in Taiwan. The exposition was the landmark of event history in Taiwan; therefore, it is worthwhile discussing in many facets on the exposition. In this study, investigating on consumers position and discovering consumer mood, experiential value and behavior intention interrelationship in consumers experience are valuable. Consumer mood as a key element influences
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10

Aleixo, Ana Carolina Pereira de Moura e. "The effect of music marketing: a consumer perspective." Master's thesis, 2016. http://hdl.handle.net/10362/17129.

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The purpose of this thesis is to get a consumer perspective regarding event marketing in music festivals. Event marketing is a tool used by marketers that evolved out of philanthropy and commercial sponsorship. Brands are more and more using music or other entertainment moments to create a strong relationship with their clients, and the target group at these events, the millennial generation. Brands use sponsoring and therefore event marketing for several reasons as: increase brand awareness; create brand image; re-position the brand/product in the minds of consumers; increase profit over a s
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11

Freitas, Nuno da Silva Vilaça de. "Experiential marketing in sports events: The Race of Champions Case Study." Dissertação, 2009. http://hdl.handle.net/10216/63139.

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As tendências do Marketing têm evoluído para novas perspectivas, nas quais os conceitos de características e benefícios começam a ficar desactualizados. O conceito de Marketing Experiencial é uma das corrente que emergiram na ultima década, apresentando novas dimensões à forma como o marketing olha para o consumidor. De forma a compreendermos todas as motivações que levam um consumidor a comprar, devemos ir além do simples processo de criar modelos de decisão de compra, já que o seu alcance não é completamente descritivo da complexidade humana. Para atingir uma percepção completa, devem
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12

Freitas, Nuno da Silva Vilaça de. "Experiential marketing in sports events: The Race of Champions Case Study." Master's thesis, 2009. http://hdl.handle.net/10216/63139.

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As tendências do Marketing têm evoluído para novas perspectivas, nas quais os conceitos de características e benefícios começam a ficar desactualizados. O conceito de Marketing Experiencial é uma das corrente que emergiram na ultima década, apresentando novas dimensões à forma como o marketing olha para o consumidor. De forma a compreendermos todas as motivações que levam um consumidor a comprar, devemos ir além do simples processo de criar modelos de decisão de compra, já que o seu alcance não é completamente descritivo da complexidade humana. Para atingir uma percepção completa, devem
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13

Wang, Haofu, and 王豪甫. "Explore the relations among experiential marketing, brand image and consumer loyalty through Heineken large music events." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/89542000423162030960.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>101<br>In modern society, the quality of life has become more significant to people than before. This inevitably led to a phenomenon where consumers seem to have developed a higher standard for the quality of the beer they are willing to spend money on. For these consumers, beers play a unique and irreplaceable role in many different types of socializing occasions in life. For them, their choice in beer conveys more than just the taste they have in beers, but also act as a symbol that is reflective of their inner attitude of life. In the recent years, experiential ma
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14

HUANG, CHING-YA, and 黃靖雅. "A Study of the Relationships between the Experiential Marketing in Sponsored Road Running Events and Happiness for Female Runners." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/57332552139632966282.

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碩士<br>世新大學<br>資訊傳播學研究所(含碩專班)<br>104<br>Running in recent years not only become a mass movement among women also play a vital role, which NIKE Women's road race in 2011 began to organize the most well known sporting events in the National road race explosion, famous last spike events must have extend the registration status, the women's road race for special events or spike can maintain registration, whether because of corporate brand marketing experience, thereby affecting consumer behavior decision, the organizers need to let consumers experience the value of life and situations from which, c
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15

Chen, May-Ling, and 陳美玲. "A Study on Experiential Marketing for Indigenous Festival Events: A Case Study of the Harvest Festival of Fatt’an Amis." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/38389531825219788922.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>99<br>In particular, the cultural and creative industry was one of the six key emerging industries in recent years. All local governments tried to hold various activities with local characteristics of the festival and with the new packaging "cultural industry, industrial culture" to increase tourism consumption. This study, targeting at Harvest Festival of Fatt’an Amis from Hualian County, explored the suitability of experiential marketing factors and later applied it with Kano two-dimensional quality analysis to know the availability of the two-dimensional charac
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16

t'eng, Juan po, and 阮柏騰. "A Study on the Relationships among Experiential Marketing，Perceived Value and Behavior Intention– Using the Cultural and Creative Events as Examples." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6cz8h6.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>102<br>ABSTRACT This research is studied on exploring the relationships among experiential marketing, perceived value and behavior intention. The research subject is focused on visitors’ experience of cultural and creative exhibition in the Songshan Cultural and Creative Park. The research was conducted by questionnaire survey method and received 300 respondents. The research results show that (1) Let academic researcher and practice understand the cultural and creative exhibition visitors’ characteristics and experience of experiential marketing, perceived value an
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17

Chang, Shu-Ling, and 張淑玲. "Experiential Marketing of Luxury Goods Consumption in Taiwan: The Role of Perceived Value in the Link Between Consumer Experience of Product Launch Events and Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/t78yeq.

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碩士<br>東海大學<br>餐旅管理學系<br>105<br>This study investigates how brand experience affects perceived value and purchase intention in the context of luxury goods consumption. The underlying analysis is based on the experience marketing perspective. This study was conducted using questionnaires and in-depth interviews. A total of 274 questionnaires were collected. The analysis employs factor loading, T-Value, reliabilities and extracting average variance and discriminant validity. PLS analysis was adopted to test the proposed hypotheses. This study examines the role of perceived value in the link betwe
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