Relevant bibliographies by topics / Experiential Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Experiential Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 March 2023

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Journal articles on the topic "Experiential Marketing"

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Schmitt, Bernd. "Experiential Marketing." Journal of Marketing Management 15, no. 1-3 (April 1999): 53–67. http://dx.doi.org/10.1362/026725799784870496.

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Pangastuti, Ria Lestari. "The Influence of Experiential Marketing And Service Quality For being Reasonability of Customers Loyality Forming (Case Study of Beauty Saloon of London Beauty Center “ LBC”)." Ekonika : Jurnal ekonomi universitas kadiri 2, no. 2 (October 6, 2017): 198. http://dx.doi.org/10.30737/ekonika.v2i2.43.

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AbstractThis research is testing the influence of Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using smart pls. The result shows from four variabels, the biggest contribution of experiential marketing is ACT with the standardized coefisien 0.884, it means there is influence of experiental marketing about 88.4%. This means the increasing of ACT will make the increasing of Experiental marketing 88.4%. The other variable which influenced is quality toward the loyality.The quality is composed by Assurance, Empathy, Reliability, Responsiveness, and Tangible. The indicator which has the biggest contribution is assurance with the value indicator of coeficient standarized 0.722.Key Word : Experiential Marketing, service quality, customer loyality. AbstrakPenelitian ini menguji pengaruh Pengaruh Experiential Marketing Dan Kualitas Layanan Yang Dipertimbangkan Dalam Pembentukan Loyalitas Konsumen. Sampel dalam penelitian ini sebanyak 66 orang. Tehnik analisis yang digunakan dalam penelitian ini adalah tehnik analisis menggunakan analisis jalur dengan menggunakan alat analisis smart pls. Hasil dari penelitian ini menunjukan dari ke empat variabel ini, yang memiliki kontrobusi paling besar terhadap experiental marketing adalah ACT dengan nilai standardized koefisien sebesar 0.884 dimana nilai ini memiliki arti bahwa perubahan pada ACT akan berpengaruh terhadap perubahan experiental marketing sekitar 88.4%. Nilai ini juga dapat dimaknai kenaikan pada ACT akan berdampak pada kenaikan Experiental marketing sebesar 88.4%. Variabel kualitas juga memiliki pengaruh yang signifikan terhadap loyalitas. Kualitas disusun oleh Assurance, Empathy, Reliability, Responsiveness, dan Tangible. Indikator yang memiliki kontribusi paling besar dalam menyusun kualitas adalah pada Assurance dengan nilai standardized koefisien sebesar 0.722.Kata Kunci : Experiential Marketing, Kualitas Layanan, Loyalitas Konsumen.
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Pps, Jurnalpps, Rio Budi Dwitama, Indra Prasetyo, and Nugroho Mardi Wibowo. "PENGARUH SERVICE MARKETING DAN EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALITY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN MERK TOYOTA DI SURABAYA BARAT." Jurnal Manajerial Bisnis 3, no. 3 (April 20, 2020): 234–42. http://dx.doi.org/10.37504/jmb.v3i3.259.

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This study aims to determine the effect of Service Marketing and Marketing Experiences on consumer loyalty through Toyota customer satisfaction in West Surabaya. This research is an explanatory study with a quantitative approach. The results of observations on 96 respondents were analyzed using path analys, and it can be concluded that Service Marketing and Experiential Marketing directly influence the Customer Loyalty of Toyota customers in West Surabaya. The other results show that Service Marketing and Experiential Marketing through Customer Satisfaction have a significant effect on the customer loyalty of Toyota customers in West Surabaya.Keywords: service marketing, experiental marketing, customer loyality, customer satisfaction
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Tümer Kabadayı, Ebru, and Alev Koçak Alan. "Experiential Marketing: Growing Importance in Marketing." Journal of Business Research - Turk 6, no. 1 (March 30, 2014): 203. http://dx.doi.org/10.20491/isader.2014115971.

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Obiegbu, Chinedu James, Gretchen Larsen, and Nick Ellis. "Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands." Marketing Theory 20, no. 3 (November 4, 2019): 251–71. http://dx.doi.org/10.1177/1470593119885167.

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This article synthesises the experiential and meaning-based dimensions of loyalty to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in the act of consuming that brand and engage around these meanings, individually or within the context of communities of similarly engaged consumers in the pursuit of identity projects. Drawing on a particular type of consumer that epitomises experiential loyalty – the fan, the features of this new conceptualisation are highlighted. The foundations of ‘experiential brand loyalty’ in consumer research are identified and examined. The concept of experiential brand loyalty is articulated and set alongside existing research as a complementary position that bridges the gap between brand loyalty and experiential consumption literatures. Implications are drawn for future research and marketing practice.
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Soleh, Ahmad, Ermaini Ermaini, Prima Audia Daniel, and Yunie Rahayu. "PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN STORE BERRYBENKA DI KOTA JAMBI." Journal Development 9, no. 2 (December 20, 2021): 77–95. http://dx.doi.org/10.53978/jd.v9i2.180.

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Penelitian yang berjudul “Pengaruh Experiantial Marketing terhadap Loyalitas Konsumen Store Berrybenka di Kota Jambi” bertujuan untuk mengetahui dan menganalisis : (1) Pengaruh experiental marketing terhadap loyalitas konsumen Store berrybenka di Kota Jambi; (2) Variable mana dari experiantal marketing yang paling berpengaruh terhadap loyalitas konsumen Store berrybenka di Kota jambi. Metode analisis yang digunakan dalam penelitian ini adalah Explanatory (penjelasan) dengan pendekatan kuantitatif menggunakan sumber data primer dan sekunder. Dari hasil analisis menunjukkan pengujian secara serempak (simultan) semua variable experiential berpengaruh positif dan signifikan terhadap loyalitas konsumen Store Berrybenka di Kota Jambi; Sedangkan dalam pengujian secara parsial, feel yang merupakan salah satu variable experiential marketing tidak berpengaruh signifikan terhadap loyalitas konsumen Store Berrybenka di Kota Jambi; dalam pengujian secara parsial menunjukkan bahwa salah satu variable experiential marketing yaitu think memberikan pengaruh yang dominan terhadap pembelian sebesar 10,9% dari bertambahnya pengetahuan konsumen terhadap Berrybenka (limited edition, unik, kualitas baik).
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Garcia Henche, Blanca. "Urban experiential tourism marketing." Journal of Tourism Analysis: Revista de Análisis Turístico 25, no. 1 (April 9, 2018): 2–22. http://dx.doi.org/10.1108/jta-01-2018-0002.

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Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential consumer. Design/methodology/approach This paper is arranged as follows: first, a review of the documents on new tourist sector trends towards the demand of experiential tourism, on marketing 2.0 and on social media has been carried out; second, communication strategies of the food markets seen as tourist resources are described herein, including results of the research in the use of social media; and finally, conclusions of the study are developed. Findings According to the conceptual approach and after reviewing the documents cited in this paper, it is possible to conclude that food markets are tourist resources that shall be exploited as “experiential providers” for a market niche that is increasingly demanding and expects to have a “tourist experience”. The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. Research limitations/implications Although this work represents an in-depth study of the food markets analyzed, the research could be extended to other markets or to other cities that are also working with markets as experiential tourism resources, though not in a structured design as in Madrid. Practical implications This work is different from previous studies for several reasons. In the first place, food markets are integrated as elements for the study of experiential tourism as tourist resources, and second, commercial interaction and other types of productive activities in urban centers are considered. In particular, social relations and collaboration between small retailers in markets, their managers and the institutions responsible for tourism management in the city of Madrid are barely analyzed in the literature. This includes the collaboration between public (Madrid City Council), cultural and business institutions (Madrid Fusión and Gastrofestival), hospitality and other businesses (established in the food markets) to promote cultural experiences and historic tourism. Social implications The performed study has several implications for employers and policymakers. As historical, cultural and experiential tourism are growing trends throughout the world, new tourist consumer profiles must be analyzed. There are new groups of tourists looking for unique experiences and “local” activities, eager to visit renovated urban historical centers with a developed experiential leisure offer. This tourist activity facilitates the rebirth of the traditional food markets and promotes the creation of jobs and new opportunities for traditional businesses as shown in the present case study focused on the markets of Madrid. Originality/value The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. The role played by food markets in the creation of an experiential tourism offer in Madrid and the communication strategies generated by them is described in this research. This study not only sheds light on the changes undergone by the tourist demand, specifically urban tourism but also it helps understand some of the strategies that big tourist cities are implementing in historic centers to reduce the risks of mass tourism.
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Spence, Charles. "Multisensory experiential wine marketing." Food Quality and Preference 71 (January 2019): 106–16. http://dx.doi.org/10.1016/j.foodqual.2018.06.010.

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Skorek, Monika. "Attitudes of Polish Consumers Toward Experiential Marketing." Journal of Management and Business Administration. Central Europe 24, no. 4 (December 15, 2016): 109–24. http://dx.doi.org/10.7206/jmba.ce.2450-7814.185.

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Gresivonda, Gresivonda, and Mudji Astuti. "PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN DI RUMAH MAKAN LESEHAN JOYO TAMAN PINANG SIDOARJO." JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 1, no. 1 (September 19, 2016): 1. http://dx.doi.org/10.21070/jbmp.v1i1.244.

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Experiential marketing provides an opportunity for consumers to interact with brands, products, and services. Personal experiences help consumers to be linked with brand or product and company as well as inform their purchasing decisions. Conditions of experiential marketing are the actual consumer experience with brands, products or services that can increase sales, brand image and brand awareness through senses, feeling, think, act and relate. Telling consumers about the features and usability of a product or service is quite different with letting them get the experiences by using the product or service themselves. If experiential marketing could be applied in the marketing activity of a firm, then it can be a great tool to increase its brand loyalty.This research is conducted by observing the influence of Experiential Marketing (EXEM) implementation to customer satisfaction at Joyo Restaurant in Taman Pinang Sidoarjo, both partially and simultaneously.Five independent variables – such as sense, feel, think, act, and relate – are used in this research based on Strategic Experiental Modules (SEMs), with customer satisfaction as the dependent variable. The data of 100 customers of the restaurant – as the samples – is analyzed with multiple regresion analysis.Using the t test and F test to test the hypothesis at the 5% significance level, the result shows that sense, feel, think, act and relate significantly affect customer satisfaction. With adjusted R square at 48,6%, this proves that customer satisfaction can be explained by the variables of Strategic Experiental Modules (SEMs), while the remaining 51,4% is explained by other variables.
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Dissertations / Theses on the topic "Experiential Marketing"

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Lelong, Floriane, and Julien Tartas. "The olfactory experiential marketing online." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25478.

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Azizi, Taha. "Exploring an experiential marketing phenomenon : the dining experience." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011, 2011. http://hdl.handle.net/10133/3233.

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This research focuses on dining experience as an example of experience marketing. In this study, the qualitative research method has been used to derive particular concepts involved in the dining experience from the bodies of reviews. Similarly, quantitative content analysis method has been used to provide rich and valuable information about the concepts explored from the qualitative data. Inferential statistics has been used in the study to test hypotheses about the relationships between elements in the dining experience context. The results indicate that food quality is the most important predictor of the dining satisfaction while service quality may not be an effective factor to create satisfaction. Moreover, social needs in dining experience are more evident in dinners than in lunches. The results of the study reveal the effectiveness and applicability of the online review analysis in bringing new insights from dining experience to contribute to the field of experience economy.
viii, 127 leaves ; 29 cm
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LaFontaine, Cathi J. "An analysis of experiential learning within postsecondary marketing education in Wisconsin and Minnesota." Menomonie, WI : University of Wisconsin--Stout, 2006. http://www.uwstout.edu/lib/thesis/2006/2006lafontainec.pdf.

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Rennie, Tarryn. "The interplay of social semiotics in selected examples of experiential brand marketing." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/3695.

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As with the traditional form of print advertising, advertisements were, and still are designed in a particular way to attract the viewer’s attention and direct the attention towards a specific area within the framework of the advertisement. However, besides print advertising, today’s markets require further interaction with consumers and the public at large. This has given rise to the use of experiential brand marketing whereby consumers interact with the brand in out-of-context situations. The advancement of technology has enabled user experiences to go beyond the traditional forms of branding such as television, print, radio and even on-line advertising, websites and so forth and users are able to upload experiential brand experiences instantly on social networking sites. This, in turn, has indicated that marketers need to take full advantage of social networking, PR and audience interaction with brands. Theo Van Leeuwen & Gunther Kress (2005:7) investigated the context of ‘framing’ in visual communication where elements either have some kind of ‘connectedness’ or ‘disconnectedness’. This study focuses on the context of Van Leeuwen’s (2005:7) ‘framing’ of traditional print magazine designs to the environments or brandscapes in which experiential brand activations are taking place. According to Lenderman (2006:52), experiential marketing requires person-to-person networking with consumers who use sophisticated networking tools for respectful conversations between the consumer and the brand. Not only is this a cost effective solution to making a relatively unknown brand reach the masses, but it also allows an opportunity of immediate audience participation and instant recording of data that can spread across a global network. The theoretical base of social semiotics, underpinned by Van Leeuwen’s theory of ‘framing’, forms the theoretical basis of this study, with case studies of various experiential brand activations being analysed. An analysis of the environment in which the brand experience takes place, along with consumer reactions and their reactions to the overall brand experience in terms of experiential branding is studied. The aim of this research is to identify how the interplay of social semiotics could be used to interpret the current trend of user brand experiences in terms of experiential, interactive marketing.
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Snakers, Elsa, and Elise Zajdman. "Does experiential marketing affect the behavior of luxury goods' consumers?" Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801.

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Nowadays we are in a very competitive market where products have all very sustainable competitive advantages. It is difficult to find the difference between products. Finding a new way to reach this advantage of differentiation from one to another is becoming the key issue for companies to survive in this context. Traditional marketing strategies focusing on price or quality are not anymore a long-term source of differentiation and competitive advantage. A way to reach differentiation is by means of a much stronger focus on the customer. Experiential marketing is this new way by making the customers living an experience through the creation of emotions. Experiential marketing has for goal to create emotions to the customer that lead to enjoy an experience for the consumer and affect his attitude and behavior. It is very useful as a differentiation strategy to sell utilitarian product from everyday life. However aesthetic products like art or luxury products created by the genius of artists and couturiers create emotions by themselves. So, we focused on the luxury goods field because we wanted to know if experiential marketing had an effect on consumers in this field even if luxury goods products already create emotions by themselves. Moreover, some people are more sensitive to emotions and aesthetic than others. We also wanted to know if experiential marketing had an impact on these people. Our paper tries to go further on this subject by comparing to types of store of the company Lancel (a luxury company of leather goods) one is using experiential marketing and the other is not.

For our research we first had to read scientific articles, books and previous studies on emotions and experiential marketing. Then, we developed three hypotheses which helped us to conduct our research and draw conclusions. Those hypotheses have been discussed by conducting a mixed research that is to say by combining a qualitative research with a quantitative one. In the quantitative research we compared the emotions felt and the purchase intention in the different stores of Lancel to see if the store which uses experiential marketing has better results. In the qualitative research we wanted to know the reasons why Lancel has developed this new concept of store. The quantitative research was conducted by administrating questionnaires in the different stores of Lancel. We had a deductive approach. The qualitative research, based on a descriptive approach, was carried out by creating structured interviews. The results we were enable to get thanks to these data, allowed us to draw conclusions regarding our research. In this paper, we compare emotions people feel in a store that uses experiential marketing and in a one which doesn‘t to see if there are differences in their attitude and behavior due to experiential marketing.

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Li, Jiahao, and Yujiao Zhang. "Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10019.

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Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. Nevertheless, there are some issues regarding the existing marketing strategy that need to be looked into.The purpose of this thesis is to try to find out Chinese consumers’ attitudes towards experiential marketing. IKEA, a Swedish furniture retailer, has a large number of stores in China and IKEA is widely known for its experiential marketing. It seems appropriate for a case study on the Chinese consumers’ attitudes toward experiential marketing.The case study method has been chosen for doing this research, and the research is conducted from a consumers’ perspective. This thesis first introduces the background of this kind of marketing strategy and explains the basic theory of it and then, analyzed according to IKEA’s actual situation of implementing experiential marketing. How IKEA applies experiential marketing mode and makes full use of its characteristics is studied, especially from Chinese consumers’ perspective. The analysis is based on Chinese consumers who belong to different age groups.
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Lin, Feng-Chuan, and 林鳳娟. "The Study on Customers′ Experiential Marketing and Experiential Value." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/05082463244820870945.

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碩士
臺北市立教育大學
體育學系體育教學碩士學位班
97
The purpose of this study was to confer on experiential marketing and experiential value of customers at Sports Bars in Taipei, and to compare the difference between the customers with different background. “The Questionnaire of Experiential Marketing and Experiential Value of Customers at Sports Bars in Taipei” was used as the instrument, there were 425 people in total had been as the samples in this study. To computer for data analysis by Descriptive Statistic, Factor Analysis, t test, One-way ANOVA, Afterwards Comparison of Scheffe’ Method, Repeated Measures, Afterwards Comparison of LSD, Pearson product-moment correlation, Multiple Regression…etc. statistical method. The following results show that： 1. The dimensions of experiential marketing of customers at Sports Bars in Taipei were “feel”, “sense”, “think”, “act”, “relate”. The customers put emphasis on “feel” first. The dimensions of experiential value were “playfulness”, “aesthetics”, “professed service”, “economy”. The customers put emphasis on “playfulness” first. 2. The significant difference were explored in experiential marketing of customers at their gender, age, education, income except their marriage, occupation. 3. The significant difference were explored in experiential value of customers at their gender, age, education, income, marriage, occupation. 4. There was positive middle correlation between experiential marketing and experiential value. 5. The consumers′ feel, sense, think, act of experience could forecast with 66% of experiential value significantly.
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Fang, Tseng Wang, and 王芳岑. "A Study of Experiential Marketing, Experiential Value and Purchase Intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/45006831647938133325.

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碩士
中國文化大學
國際企業管理研究所
92
在產品同質性非常高的現今消費市場，大眾消費已經從單純的功能性滿足，拓展到了更多的感受性滿足；因此體驗行銷已不斷被提出與倡導，本研究問題是探討體驗行銷(experience marketing)、透過中介變數體驗價值(experience value)，與購買意圖(purchase intention)之關係，經由間接文獻之引用及邏輯之推理，發現體驗行銷與購買意圖之關係有必要進一步釐清。 本研究是透過分層隨機抽樣法的方式，請星巴克的顧客幫忙填寫。總共發了420份問卷，去除無效問卷69份，效問卷為351份。 結果本研究發現，體驗行銷的感官構面與購買意圖呈現正相關；體驗行銷的另外兩個情感與關聯構面與購買意圖沒有正向關係；體驗行銷與體驗價值則呈現顯著正相關。而有關中介變項體驗價值與購買意圖則呈現正向關係符合假設預期。
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Chen, Shu-Yu, and 陳舒郁. "A Study on Experiential Marketing of Cloud Marketing Machine." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/25zv95.

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碩士
國立臺北商業大學
商學研究所
104
With advances in technology, the traditional marketing model can not meet the needs of consumers, if business want to maintain their competitive advantage in the market, open up new marketing channels will be imperative; vending machines in today's society is very popular, with the a change in consumption patterns, vending machine's designed is also daily-life; if using the vending machine's diffusion and convenience, which may create unlimited business opportunities; therefore, this study will be through Experiential Marketing way to explore consumer for the Cloud Marketing Machine's Reused Intention and explore consumer's acceptance and Repurchase Intention about advantage the Cloud Marketing Machine to marketing new products. We sampled from the student of the NTUB, conducted paper questionnaires with 303 valid questionnaires, and analyzed them by SPSS 20.0 and SmartPLS 3.0. The empirical result finds the Cloud Marketing Machine's Convenience, Novelty and Customer Satisfaction are significant positive influence on Reused Intention. The results show that through the Cloud Marketing Machine to sell the new product can attract the attention of consumers; and through this new marketing model, businesses not only will be able to save huge marketing costs but also can marketing goods and achieve the better marketing results.
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Lin, Yan-Ting, and 林燕亭. "Exploring the Effectiveness of Relationship Marketing and Experiential Marketing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/yy953p.

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碩士
亞洲大學
經營管理學系
107
This study aims to explore the effectiveness of relationship marketing and experiential marketing. As well as, exploring the relationships among perceived value, perceived risk, and purchase intention are the other purposes. The statistical techniques we adopt contain descriptive statistics, factor analysis, reliability analysis, SEM, and fsQCA. The results of SEM indicate that both relationship and experiential marketing have significant effects on perceived value and risk. Furthermore, perceived value and risk also have significant effects on purchase intention. fsQCA display that there are four causal configurations found to be sufficient for high purchase intention.
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Books on the topic "Experiential Marketing"

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Batat, Wided. Experiential Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781315232201.

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Smith, Kerry, and Dan Hanover, eds. Experiential Marketing. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2016. http://dx.doi.org/10.1002/9781119176688.

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Batat, Wided. Experiential Marketing. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565.

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Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003357322.

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Experiential marketing: A practical guide to interactive brand experiences. London: Kogan Page, 2008.

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Experience the message: How experiential marketing is changing the brand world. New York, N.Y: Carroll & Graf Publishers, 2006.

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Experience the message: How experiential marketing is changing the brand world. Toronto: McClelland & Stewart, 2005.

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Truax, Pamela Larson. Market smarter not harder: An experiential journey to create a customer-driven marketing plan. Dubuque, Iowa: Kendall/Hunt Pub. Co., 1996.

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Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York: Free Press, 1999.

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Show biz training: Fun and effective business training techniques from the worlds of stage, screen, and song. New York: AMACOM, 2003.

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Book chapters on the topic "Experiential Marketing"

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Batat, Wided. "Customer experience in the technology sector." In Experiential Marketing, 1–49. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-1.

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Batat, Wided. "The customer experience in the healthcare sector." In Experiential Marketing, 251–75. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-10.

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Batat, Wided. "The customer experience in the arts and culture sector." In Experiential Marketing, 276–303. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-11.

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Batat, Wided. "The customer experience in the sports, events, and entertainment sector." In Experiential Marketing, 304–28. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-12.

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Batat, Wided. "How consumer goods firms are leveraging the customer experience." In Experiential Marketing, 50–79. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-2.

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Batat, Wided. "The customer experience in the retail sector." In Experiential Marketing, 80–100. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-3.

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Batat, Wided. "The customer experience in the food, tourism, and leisure sector." In Experiential Marketing, 101–24. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-4.

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Batat, Wided. "The customer experience in the luxury and fashion sector." In Experiential Marketing, 125–51. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-5.

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Batat, Wided. "How B2B and consultancy firms are leveraging the customer experience." In Experiential Marketing, 152–76. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-6.

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Batat, Wided. "The customer experience in the banking and insurance sector." In Experiential Marketing, 177–205. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-7.

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Conference papers on the topic "Experiential Marketing"

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Same, Siiri, and Jorma Larimo. "Marketing Theory: Experience Marketing and Experiential Marketing." In The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.063.

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Curley, Jordyn, Lara Cawsey, John Canning, Stephanie Perea, Samuel Conlogue, and Sophia Moshasha. "Technology in Immersive Experiential Marketing." In SIGGRAPH '20: Special Interest Group on Computer Graphics and Interactive Techniques Conference. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3388761.3407273.

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Li, Anping, and Di Yang. "Business Advertising Strategy in Experiential Marketing." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5577092.

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Yang, Nan. "The experiential marketing in the online community." In 2010 IEEE 2nd Symposium on Web Society (SWS). IEEE, 2010. http://dx.doi.org/10.1109/sws.2010.5607407.

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Kuo, Nai-Wen, and Ya-Ching Lin. "The Experiential Marketing Framework under Internet Environment." In Second International Conference on Innovative Computing, Informatio and Control (ICICIC 2007). IEEE, 2007. http://dx.doi.org/10.1109/icicic.2007.572.

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Hermawan, Daniel. "Marketing Innovation in Industry 4.0: Experiential Marketing Practices in the Culinary Industry." In International Conference on Business, Economy, Entrepreneurship and Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009958400430048.

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Özmen, Alparslan. "An Emotional Approach to City Branding: Experiential Marketing." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01753.

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Abstract:
Nowadays, transportation, communication, technology and scientific developments are rapidly changing all areas. Consumers have been changed by the intensification of rivalry. Businesses have to produce proper products and services by giving more attention to changing consumer demands and needs against this rivalry. So, the experience economy is seen to take the place of the service economy. In this context, marketing strategies rather than selling products and services varies as to ensure consumer experience. Thus, the experience economy is starting with proposing products and services as a theater or visual art. Service here; to put on the stage is to create unforgettable moments and memories for customers. Today consumers are looking for features that address to their emotions and feelings. In this sense, experience takes the place of the functional value by providing mental, emotional, cognitive, behavioral and relational values. Consumption experience, is composing the focal point of the experiential approach, creating fantasies, emotions and entertainment. From this point they entered rivalry and began branding in cities. Therefore, all the dynamics of the city is necessary to make a difference by staging features that the experiential marketing has revealed. With which properties cities must be at the forefront, they should be identified and tried to be marketed. Experiential marketing will create an unforgettable experience by making the biggest help for city branding. By taking experiential marketing, the study will attempt to evaluate its effect to city branding with making conceptual analysis in the theoretical structure framework.
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Podder, Repriya. "Marketing as an Experience Design: Experiential Marketing in The Context Of Luxury Brands." In 4th International Conference on Business, Management and Economics. Acavent, 2020. http://dx.doi.org/10.33422/4th.icbmeconf.2020.12.51.

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Dynan, Rita. "EXPERIENTIAL LEARNING IN A MARKETING TRAVEL STUDY COURSE." In 40th International Academic Conference, Stockholm. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.040.016.

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Monoarfa, Hilda, Tetty Herawaty, and Ahmad Zaki. "Experiential Marketing Analysis at Saung Angklung Udjo Bandung." In 1st International Conference on Islamic Ecnomics, Business and Philanthropy. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007085305320537.

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