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Books on the topic 'Experiential Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 March 2023

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1

Batat, Wided. Experiential Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781315232201.

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2

Smith, Kerry, and Dan Hanover, eds. Experiential Marketing. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2016. http://dx.doi.org/10.1002/9781119176688.

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3

Batat, Wided. Experiential Marketing. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565.

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4

Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003357322.

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5

Experiential marketing: A practical guide to interactive brand experiences. London: Kogan Page, 2008.

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6

Experience the message: How experiential marketing is changing the brand world. New York, N.Y: Carroll & Graf Publishers, 2006.

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7

Experience the message: How experiential marketing is changing the brand world. Toronto: McClelland & Stewart, 2005.

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8

Truax, Pamela Larson. Market smarter not harder: An experiential journey to create a customer-driven marketing plan. Dubuque, Iowa: Kendall/Hunt Pub. Co., 1996.

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9

Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York: Free Press, 1999.

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10

Show biz training: Fun and effective business training techniques from the worlds of stage, screen, and song. New York: AMACOM, 2003.

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11

Experiential Marketing. Deusto, 2000.

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12

Batat, Wided. Experiential Marketing. Taylor & Francis Group, 2020.

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13

Experiential Marketing. Taylor & Francis Group, 2020.

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14

Batat, Wided. Food and Experiential Marketing. Taylor & Francis Group, 2021.

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15

Food and Experiential Marketing. Taylor & Francis Group, 2019.

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16

Matos, Nelson de, Manuela Guerreiro, Patrícia Pinto, and Júlio Mendes. Marketing, Creativity and Experiential Design. Cambridge Scholars Publisher, 2021.

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17

Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. Taylor & Francis Group, 2023.

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18

Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. Taylor & Francis Group, 2023.

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19

Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. Taylor & Francis Group, 2023.

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20

Akel, Gökhan. Interdisciplinary Reflections of Contemporary Experiential Marketing Practices. IGI Global, 2022.

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21

Batat, Wided. Experiential Marketing: Case Studies in Customer Experience. Taylor & Francis Group, 2020.

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22

Barry, Holly, Rose Leahy, and Pio Fenton. Experiential Marketing: Integrated Theory and Strategic Application. SAGE Publications, Limited, 2022.

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23

Batat, Wided. Experiential Marketing: Case Studies in Customer Experience. Taylor & Francis Group, 2020.

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24

Akel, Gökhan. Interdisciplinary Reflections of Contemporary Experiential Marketing Practices. IGI Global, 2022.

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25

Experiential Marketing: Integrated Theory and Strategic Application. SAGE Publications, Limited, 2022.

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26

Govoni, Norman A. P. Experiential Exercises in Advertising and Marketing Communications. SAGE Publications, Incorporated, 2012.

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27

Akel, Gökhan. Interdisciplinary Reflections of Contemporary Experiential Marketing Practices. IGI Global, 2021.

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28

Batat, Wided. Experiential Marketing: Case Studies in Customer Experience. Taylor & Francis Group, 2020.

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29

Batat, Wided. Experiential Marketing: Case Studies in Customer Experience. Taylor & Francis Group, 2020.

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30

Batat, Wided. Food and Experiential Marketing: Pleasure, Wellbeing and Consumption. Taylor & Francis Group, 2019.

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31

Batat, Wided. Food and Experiential Marketing: Pleasure, Wellbeing and Consumption. Taylor & Francis Group, 2019.

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32

Smilansky, Shaz. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page, Limited, 2009.

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33

Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page, Limited, 2017.

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34

Smilansky, Shirra. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page, Limited, 2017.

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35

Batat, Wided. Food and Experiential Marketing: Pleasure, Wellbeing and Consumption. Taylor & Francis Group, 2019.

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36

Batat, Wided. Food and Experiential Marketing: Pleasure, Wellbeing and Consumption. Taylor & Francis Group, 2019.

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37

Batat, Wided. Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es. Taylor & Francis Group, 2019.

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38

Batat, Wided. Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es. Taylor & Francis Group, 2019.

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39

Batat, Wided. Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es. Taylor & Francis Group, 2019.

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40

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es. Routledge, 2019.

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41

Batat, Wided. Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es. Taylor & Francis Group, 2019.

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42

author, Hanover Dan 1973, ed. Experiential marketing: Secrets, strategies, and success stories from the world's greatest brands. 2016.

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43

Smith, Kerry, and Dan Hanover. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands. Wiley & Sons, Limited, John, 2016.

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44

Smith, Kerry, and Dan Hanover. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands. Wiley & Sons, Incorporated, John, 2016.

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45

Smith, Kerry, and Dan Hanover. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands. Wiley & Sons, Incorporated, John, 2016.

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46

Experience the Message: How Experiential Marketing Is Changing the Brand World. McClelland & Stewart, 2007.

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47

Lenderman, Max. Experience the Message: How Experiential Marketing Is Changing the Brand World. Carroll & Graf, 2005.

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48

Fyall, Alan, Metin Kozak, and Antónia Correia. Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context. Goodfellow Publishers, Limited, 2019.

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49

Fyall, Alan, Metin Kozak, and Antónia Correia. Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context. Goodfellow Publishers, Limited, 2019.

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50

Akel, Gökhan. Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices. IGI Global, 2022.

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