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Journal articles on the topic 'Experiential Marketinrg'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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1

Pangastuti, Ria Lestari. "The Influence of Experiential Marketing And Service Quality For being Reasonability of Customers Loyality Forming (Case Study of Beauty Saloon of London Beauty Center “ LBC”)." Ekonika : Jurnal ekonomi universitas kadiri 2, no. 2 (2017): 198. http://dx.doi.org/10.30737/ekonika.v2i2.43.

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AbstractThis research is testing the influence of Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using smart pls. The result shows from four variabels, the biggest contribution of experiential marketing is ACT with the standardized coefisien 0.884, it means there is influence of experiental marketing about 88.4%. This means the increasing of ACT will make the increasing of Experiental marketing 88.4%. The other variable which influenced is quality toward the loyality.The

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Gresivonda, Gresivonda, and Mudji Astuti. "PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN DI RUMAH MAKAN LESEHAN JOYO TAMAN PINANG SIDOARJO." JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 1, no. 1 (2016): 1. http://dx.doi.org/10.21070/jbmp.v1i1.244.

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Experiential marketing provides an opportunity for consumers to interact with brands, products, and services. Personal experiences help consumers to be linked with brand or product and company as well as inform their purchasing decisions. Conditions of experiential marketing are the actual consumer experience with brands, products or services that can increase sales, brand image and brand awareness through senses, feeling, think, act and relate. Telling consumers about the features and usability of a product or service is quite different with letting them get the experiences by using the produ

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Skorek, Monika. "Attitudes of Polish Consumers Toward Experiential Marketing." Journal of Management and Business Administration. Central Europe 24, no. 4 (2016): 109–24. http://dx.doi.org/10.7206/jmba.ce.2450-7814.185.

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Obiegbu, Chinedu James, Gretchen Larsen, and Nick Ellis. "Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands." Marketing Theory 20, no. 3 (2019): 251–71. http://dx.doi.org/10.1177/1470593119885167.

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This article synthesises the experiential and meaning-based dimensions of loyalty to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in the act of consuming that brand and engage around these meanings, individually or within the context of communities of similarly engaged consumers in the pursuit of identity projects. Drawing on a particular type of consumer that epitomises experiential loyalty – the fan, the features of this new conceptualisation are highlighted. The foundations of ‘

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Kartika, Lucia Nurbani, and Purwani Retno Andalas. "The Experiential Marketing Forming Factors of Customers of the Traditional Concept Restaurants in Sleman Regency Special Region of Yogyakarta, Indonesia." International Journal of Multicultural and Multireligious Understanding 8, no. 7 (2021): 145. http://dx.doi.org/10.18415/ijmmu.v8i7.2721.

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The research objective was to identify and explain the forming factors of Experiental Marketing. This study used Experiential Marketing variables which were divided into Sense, Feel, Think, Act, and Relate. The research respondents were the customers of traditional concept restaurants in Sleman Regency, Special Region of Yogyakarta. The sampling technique used purposive random sampling method with data collection method by using a questionnaire that was distributed to 261 respondents. The research data were processed by using the Factor Analysis method. Then, exploratory factor analysis (EFA)

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Schmitt, Bernd. "Experiential Marketing." Journal of Marketing Management 15, no. 1-3 (1999): 53–67. http://dx.doi.org/10.1362/026725799784870496.

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Bhandari, Geetanjali. "Intelligent Retailing: Experiential Marketing Practices in Apparel Retail." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (2020): 766–71. http://dx.doi.org/10.5373/jardcs/v12sp3/20201315.

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Yanto, Beatrice Tan, Tuty Lindawati, and Dominicus Wahyu Pradana. "EXPERIENTIAL MARKETING AND EXPERIENTAL VALUE, HOW DOES IT IMPACT ON CONSUMER REPURCHASE INTENTIONS." Research In Management and Accounting 3, no. 1 (2020): 34–42. http://dx.doi.org/10.33508/rima.v3i1.2746.

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Tümer Kabadayı, Ebru, and Alev Koçak Alan. "Experiential Marketing: Growing Importance in Marketing." Journal of Business Research - Turk 6, no. 1 (2014): 203. http://dx.doi.org/10.20491/isader.2014115971.

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10

Andari, Titiek Tjahja, and Ahmad Jaenal Awaludin. "PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BELI PRODUK UMKM BERBAHAN TALAS DI KOTA BOGOR." JURNAL VISIONIDA 4, no. 1 (2018): 56. http://dx.doi.org/10.30997/jvs.v4i1.1317.

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Tujuan dari penelitian yaitu untuk mengetahui pengaruh secara simultan dan parsial experiental Marketing terhadap minat membeli produk berbahan talas di Bogor. Sampel penelitian berjumlah 100 responden yang ditentukan secara purposive sampling. Penelitian ini merupakan penelitian deskriptif asosiatif dan alat analisis menggunakan regresi berganda. Temuan penelitian menunjukkan bahwa secara simultan sense, feel, think, act dan relate memberikan pengaruh positif terhadap minat beli. Pengaruh variabel tertinggi adalah variabel act, sedangkan yang terendah adalah variabel feel. Uji signifikansi de

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Andriani, Rian, and Rikrik Fatimah. "Strategi Experiential Marketing Sebagai Metode Pendekatan Dalam Meningkatkan Revisit Intention Wisatawan Sabda Alam Garut." Jurnal Kajian Ilmiah 18, no. 3 (2018): 206. http://dx.doi.org/10.31599/jki.v18i3.287.

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Tujuan penelitian ini adalah untuk menganalisis faktor experiental marketing dalam meningkatkan revisit intention di Sabda Alam yang merupakan salah satu obyek wisata di Cipanas Garut berkawasan strategis dan merupakan taman air terbesar dikawasan Cipanas. Seiring berjalannya waktu, Sabda Alam menjadi salah satu obyek yang memiliki kendala pada kualitas produknya, hal tersebut terbukti dengan menurunnya minat kunjungan ulang wisatawan Sabda Alam. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif. Berdasarkan hasil penelitian diketahui bahwa strategi experiential m

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Garcia Henche, Blanca. "Urban experiential tourism marketing." Journal of Tourism Analysis: Revista de Análisis Turístico 25, no. 1 (2018): 2–22. http://dx.doi.org/10.1108/jta-01-2018-0002.

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Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential consumer. Design/methodology/approach This paper is arranged as follows: first, a review of the documents on new tourist sector trends towards the dem

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Spence, Charles. "Multisensory experiential wine marketing." Food Quality and Preference 71 (January 2019): 106–16. http://dx.doi.org/10.1016/j.foodqual.2018.06.010.

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Wahyudi, Ilham Anjas. "PENG ARUH BRAND IMAGE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION (STUDI PADA HOTEL OYO SURABAYA)." Jurnal Muara Ilmu Ekonomi dan Bisnis 5, no. 1 (2021): 25. http://dx.doi.org/10.24912/jmieb.v5i1.9240.

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Penelitian ini bertujuan untuk mengetahui adakah pengaruh antara brand image dan experiential marketing sebagai variabel independen terhadap kepuasan pelanggan sebagai varibel dependen pada hotel OYO di Surabaya. Penelitian ini menggunakan metode quantitative dengan responden 110 orang yang berusia 18 – 50 tahun. Kuesioner one-on-one diterapkan pada pelanggan hotel OYO yang pernah menginap minimal 1 kali di hotel OYO di Surabaya. Setelah dilakukan uji validitas dan reliabilitas indikator penelitian, maka dilakukan uji hipotesis. Teknik analisis data yang digunakan adalah regresi linier bergand

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Winarsih, Yayuk, and Sularsih Anggarawati. "PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN RESTORAN ORIENTAL DI BENGKULU." Managament Insight: Jurnal Ilmiah Manajemen 12, no. 1 (2019): 113–23. http://dx.doi.org/10.33369/insight.12.1.113-123.

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This research is conducted to analyze the influence of experiential marketing to customer loyalty at sumpit mas restaurant in Bengkulu. The population of the research is the customer of sumpit mas restaurant. The amount of samples are selected 150 costumers by using accidental sampling. The research consists of a dependent variable that is customer loyalty and five independent variables which are dimension of experiential marketing : sense, feel, think, act and relate. Data analysis was carried out quantitatively, using multiple regression analysis with previously tested for validity and relia

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Nurrahmi, Maftuhah. "Experiential Marketing Model on Hotels Owned by Regional Government of South Sumatra Province." Integrated Journal of Business and Economics 3, no. 2 (2019): 198. http://dx.doi.org/10.33019/ijbe.v3i2.166.

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Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and designing an experiential marketing model for hotels owned by the South Sumatra regional government. Research stage was divided into 3 phases, that was: analyzing the marketing strategies that had been carried out so far, designing experiential marketing strategies and designing experiential marketing models for hotels owned by the South Sumat

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Abdelkader, Ahmed, and Hend Hassan. "Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship." المجلة العلمیة للدراسات والبحوث المالیة والتجاریة 2, no. 1 (2021): 308–39. http://dx.doi.org/10.21608/cfdj.2020.129336.

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Shah, Irfan Ali, Zulfiqar Ali Rajper, Ikhtiar Ali Ghumro, and Saqib Wahab Mahar. "Experiential value mediates relationship between Experiential Marketing and Customer Satisfaction." Sukkur IBA Journal of Management and Business 5, no. 2 (2019): 45. http://dx.doi.org/10.30537/sijmb.v5i2.315.

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This empirical study explores mediating role of experiential value between experiential marketing and Customer satisfaction in the context of Pakistan. The Experiential marketing is used as independent variable consist of five dimensions (Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience), Experiential value is used as mediator which is consist of four dimensions aesthetic, playfulness, service excellence, and consumer return on investment (CROI) Customer Satisfaction is used as dependent variable in this research. Fast food industry is selected for this

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Styawan, Rydho, and Budi Astuti. "Analisis experiential marketing terhadap experiential value di industri smartphone." Jurnal Siasat Bisnis 18, no. 2 (2014): 210–18. http://dx.doi.org/10.20885/jsb.vol18.iss2.art7.

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Yuan, Yi-Hua “Erin", and Chihkang “Kenny" Wu. "Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction." Journal of Hospitality & Tourism Research 32, no. 3 (2008): 387–410. http://dx.doi.org/10.1177/1096348008317392.

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Fatoki, Oluwaseyi Philip, and Toluwase Hezekiah Fatoki. "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria." Marketing – from Information to Decision Journal 3, no. 1 (2020): 58–66. http://dx.doi.org/10.2478/midj-2020-0005.

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Abstract The purpose of this study is to provide comprehensive review of experiential marketing with focus on its effects and industrial applications. We report that experiential marketing has effect on brand, consumers and the market. Experiential marketing provides a lively brand experience that give consumers the chance to engage with the brand. It promotes brand experience effects more in the Generation Y than in Generation X. Experiential marketing focuses on customer experiences. The future would be about customer relationship management (CRM), due to the fact that CRM strategy helps the

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Liu, Hongshen, Yuying Fu, and Hao He. "The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being." Complexity 2020 (October 15, 2020): 1–10. http://dx.doi.org/10.1155/2020/8813906.

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Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused view. This study explored the mechanism and boundary conditions of experiential marketing on urban consumers’ well-being with a survey data collected from 256 consumers in the catering service industry in China. The results showed that experiential marketing had a significant positive impact on consumer well-being, experiential value played a part

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Rahmah, Shofi Nur. "PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN DAN LOYALITAS PASIEN." Jurnal Ilmiah Kesehatan Media Husada 10, no. 1 (2021): 65–73. http://dx.doi.org/10.33475/jikmh.v10i1.247.

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This study aimed to examine the effect of experiential marketing on patient satisfaction and patient loyalty. It also attempted to discover the experiential-marketing dimension with the predominant effect. It is a quantitative study with a cross-sectional approach. The study population was all inpatients in Rumah Sakit Islam (RSI) Unisma Malang between February and March 2017. The researchers selected 197 respondents as samples using the purposive sampling method from all ward classes except VVIP class. This study’s exogenous variable was experiential marketing, whereas the endogenous variable

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Wu, Hung-Che, Chi-Han Ai, and Ching-Chan Cheng. "Experiential quality, experiential psychological states and experiential outcomes in an unmanned convenience store." Journal of Retailing and Consumer Services 51 (November 2019): 409–20. http://dx.doi.org/10.1016/j.jretconser.2019.07.003.

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Tjhin, Viany Utami, and Septi Maulana. "Peran Situs Web dalam Meningkatkan Experiential Marketing dan Experiential Value terhadap Kepuasan Pengunjung Concrete Show Se-Asia 2015." Jurnal ULTIMA InfoSys 8, no. 1 (2017): 1–8. http://dx.doi.org/10.31937/si.v8i1.549.

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The research was aimed to determine the influence of marketing mix to the satisfaction of trade show visitors; service quality to the satisfaction of trade show visitors; experiential marketing to the satisfaction of trade show visitors; and experiential value to the satisfaction of trade show visitors. It was used nonprobability sampling with a non-judgmental sampling method. Data was obtained by questionnaires collected from 100 respondents, whom the visitors of Concrete Show South-East (SE)-Asia 2015. The results from this research concluded that marketing mix, service quality, experiential

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Febrianti, Ika Nurul, and Keni Keni. "Pengaruh Experiential Marketing dan Service Quality terhadap Customer Loyalty: Customer Satisfaction sebagai Variabel Mediasi." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 1 (2021): 56. http://dx.doi.org/10.24912/jmbk.v5i1.10400.

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The aims of this study are four: first, to explore the effects of experiential marketing and service quality toward customer satisfaction. Second, to explore the effects of experiential marketing and service quality toward customer loyalty. Third, to explore the effects of customer satisfaction toward customer loyalty. Fourth, to find out the effects of experiential marketing and service quality toward customer loyalty if mediated by customer satisfaction. The samples that were collected were 154 respondents who are customers from one of food and beverage industry in Jakarta. The method of dat

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Datta, Veto. "A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND ITS IMPACT." International Journal of Research -GRANTHAALAYAH 5, no. 7 (2017): 26–30. http://dx.doi.org/10.29121/granthaalayah.v5.i7.2017.2105.

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Traditional marketing has been changed with a new approach to marketing called Experiential Marketing. Experiential marketing is also known as "engagement marketing," "event marketing", "participation marketing," or "live marketing". Traditional marketing views consumers as rational decision-makers who care about functional features and benefits. In contrast, experiential marketers view consumers as rational and emotional human beings who are concerned with achieving pleasurable experiences. It is a kind of is a marketing strategy that involves customers directly and inspires them to participa

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Hackley, Christopher, and Rungpaka Tiwsakul. "Entertainment Marketing and Experiential Consumption." Journal of Marketing Communications 12, no. 1 (2006): 63–75. http://dx.doi.org/10.1080/13527260500358608.

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Матвієнко, Н. "Методологічні питання розвитку Experiential marketing". Актуальні проблеми міжнародних відносин, Вип. 105, (ч. 2) (2012): 260–61.

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Dziewanowska, Katarzyna, and Agnieszka Kacprzak. "Experiential marketing – the state of research in Poland." Marketing i Rynek 2019, no. 9 (2019): 4–14. http://dx.doi.org/10.33226/1231-7853.2019.9.1.

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Chouyluam, Siriporn, Panita Wannapiroon, and Prachyanun Nilsook. "Creative Design Thinking Learning Model Integrated Immersive Experiential Marketing to Enhance Digital Entrepreneurs." International Journal of Trade, Economics and Finance 12, no. 1 (2021): 26–32. http://dx.doi.org/10.18178/ijtef.2021.12.1.689.

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This research is research and development aims to develop a creative design thinking learning (CDTL) model integrated immersive experiential marketing to enhance digital entrepreneurs’ competence. The research methodology are as follows: study CDTL process integrated immersive experiential marketing, study digital entrepreneurs, develop CDTL models, develop CDTL systems, and evaluate digital entrepreneurs' competence. The samples were 30 vocational diploma students of the business computer program of Intrachai Commercial College. The instrument was the digital entrepreneurs’ competence evaluat

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KIREZLI, OZGE. "MUSEUM MARKETING : SHIFT FROM TRADITIONAL TO EXPERIENTIAL MARKETING." International Journal of Management Cases 13, no. 4 (2011): 173–84. http://dx.doi.org/10.5848/apbj.2011.00125.

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Prokhorov, Andrey. "Educational services promotion in line with the experiential marketing philosophy." Tambov University Review. Series: Humanities, no. 180 (2019): 17–23. http://dx.doi.org/10.20310/1810-0201-2019-24-180-17-23.

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We consider the aspects of experiential marketing development as a marketing philosophy. The direction of experiential marketing was developed in line with experience economy. The concept is based on the thesis that a product or service purchase is accompanied by the impressions formation from the purchase process, and the nature of these impressions determines the consumers’loyalty to the brand of the company that offers goods or services. Experiential marketing develops at the junction of relationship marketing, emotional marketing, event marketing and show marketing. Experiential marketing

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Sunarto, Aruna Pharahita, and Dian H. Utama. "DAMPAK FENOMENA EXPERIENTIAL MARKETING PADA LOYALITAS PELANGGAN OUTLET WAXHAUS PLAZA SEMANGGI." Journal of Business Management Education (JBME) 2, no. 1 (2017): 12–16. http://dx.doi.org/10.17509/jbme.v2i1.5974.

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Tujuan– Seberapa besar gambaran experiential marketing dan loyaltitas pelanggan di Outlet Waxhaus Plaza Semanggi, serta besarnya pengaruh experiential marketing terhadap loyalitas pelanggan Outlet Waxhaus Plaza Semanggi.Desain/metodologi/pendekatan- Jenis penelitian yang digunakan adala deskriptif dan verifikatif, dengan jumlah sampel sebanyak 93 responden. Teknik analisa data yang digunakan adalah path analysis.Temuan– Dari penelitian terhadap pengujian hipotesis dapat diketahui bahwa di Outlet Waxhaus Plaza Semanggi experiential marketing berada pada kategori cukup tiggi dan loyaltais pelang

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Dong Hyun Ha. "The Effects of Tourist Destination? Experiential Marketing on Experiential Quality." Journal of the Association of Korean Photo-Geographers 21, no. 2 (2011): 1–15. http://dx.doi.org/10.35149/jakpg.2011.21.2.001.

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Samsudin, Didin, and Fajar Kusnadi Kusumah Putra. "INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY IN SHARIAH-COMPLIANT HOTEL." Journal of Indonesian Tourism, Hospitality and Recreation 3, no. 2 (2020): 117–29. http://dx.doi.org/10.17509/jithor.v3i2.20401.

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This study set out to determine whether hotel guest perceptions in five aspects of experiential marketing: sense, feel, think, act, and relate and their effects on customer loyalty in Sharia-compliant hotels. Quantitative research methods were used in this study, questionnaire assessments of experiential marketing and loyalty were collected from 100 respondents who stayed at Sharia-compliant hotels in the city of Jakarta, Indonesia. The findings show that experiential marketing was statistically significant (R2 = 0.677) as a predictor variable of customer loyalty in Sharia-compliant hotels.Key

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Ramadhan, Ahmad Seiichi, and Ilhamdani Chastello. "The Effect of Experiential Marketing Moderated by Customer Loyalty on Customer Satisfaction at Premium Supermarkets in Jakarta." Advanced Science Letters 21, no. 4 (2015): 885–89. http://dx.doi.org/10.1166/asl.2015.5914.

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Objective: to acknowledge whether experiential marketing is moderated with customer loyalty, influenced customer satisfaction within Jakarta’s premium supermarket context. Method: Primary data for the study was collected through questionnaires as part of the survey research strategy applied. Linear regression was used to signify interactions between experiential marketing, customer loyalty, and customer satisfaction. Furthermore, One-Way ANOVA was also applied in order to indicate differences of the variables between the respondents’ perceptions of the three premium supermarkets. Results: In t

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Ozuru, Henry N., and Akahome Joy E. "Experiential Marketing and Marketing Performance of Alcoholic and Non-Alcoholic Beverages in Nigerian Breweries PLC." Information Management and Business Review 8, no. 6(I) (2017): 14–18. http://dx.doi.org/10.22610/imbr.v8i6(i).1514.

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Abstract: This paper provided a theoretical review on how Nigerian Breweries uses its range of products to influence customer buying decision. This study examines the benefit of customer engagement and helps to understand the role of emotional benefit on marketing performance of beverages in the Nigerian Breweries plc. Experiential marketing play an important role in the industrial sector of a country, but faced with lots of constraints that impede its development and growth. These constraints include execution and also having creative ideas. How can a marketer generate interesting ideas that

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Manengkey, Virgin M., Tinneke M. Tumbel, and Johnny A. F. Kalangi. "Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Kebun Strawberry D’MOOAT." JURNAL ADMINISTRASI BISNIS 9, no. 1 (2019): 64. http://dx.doi.org/10.35797/jab.9.1.2019.23558.64-71.

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This study aims to determine the experiential effect of marketing on customer loyalty at Strawberry D'Mooat Gardens. Experiential Marketing is a marketing approach that involves the emotions and feelings of consumers by creating positive experiences. Customer loyalty is a reliable measure to predict sales growth and customer loyalty can also be defined based on constitutional buying behavior. This study uses a quantitative approach, with a sample of 50 respondents who are customers of Strawberry D’Mooat Gardens who have visited more than twice. The sampling technique in this study is to use Si

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Yelovaya, Ye M. "Experiential marketing as an eﬀective tool for promoting tourist services". Proceedings of the National Academy of Sciences of Belarus, Humanitarian Series 66, № 3 (2021): 361–70. http://dx.doi.org/10.29235/2524-2369-2021-66-3-361-370.

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The problems of the formation of a promising marketing concept – the experiential marketing, which was developed in the context of the formation of an economy of experiences, are examined.The transformation of the classic marketing mix into the 9P model is reﬂected as part of the concept of experiential marketing. The relationship of experiential marketing and brand is shown, the ability of the brand to inﬂuence the creation of impression is noted.It is shown that the use of experiential marketing can be considered not only in the context of promoting consumer brands, but also for promoting to

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Wu, Hung-Che, Ching-Chan Cheng, and Ananda Sabil Hussein. "What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia." International Journal of Bank Marketing 37, no. 2 (2019): 595–620. http://dx.doi.org/10.1108/ijbm-04-2018-0101.

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PurposeThe purpose of this paper is to explore the structural relationship between experiential loyalty and its seven drivers – interaction quality, physical environment quality, outcome quality, affective quality, experiential quality, experiential trust and experiential satisfaction in the context of Islamic banks.Design/methodology/approachThe data used in this study were based on a convenience sample of 474 respondents from Jakarta, Bogor and Depok in Indonesia.FindingsInteraction quality, physical environment quality and outcome quality positively influence experiential quality, which in

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Bi, Wei, Jun Wu, Yang Gao, and Rungtai Lin. "Application of Creative Experiential Marketing in Vanke Real Estate." Journal of Economics and Public Finance 4, no. 4 (2018): 296. http://dx.doi.org/10.22158/jepf.v4n4p296.

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<p><em>With the continuous development of China’s real estate market and the continuous improvement of people’s living standards, the home buyers’ demand for emotional experience has been constantly aroused, thus making emotional experiential marketing more important in customer behavior. In the era of pursuing personalized experience, experiential marketing has become a powerful means for enterprises to achieve stRung competitiveness. It is usually connected with the creation of an atmosphere, an environment and a situation, the completion of a process and the making of a commitme

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Munggaran, Anggara Putra, R. Deni Muhammad Danial, and Faizal Mulia Z. "Peningkatan Kepuasan Pelanggan Melalui Experiential Marketing dan Nilai Pelanggan." BUDGETING : Journal of Business, Management and Accounting 2, no. 1 (2020): 360–71. http://dx.doi.org/10.31539/budgeting.v2i1.1736.

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Tujuan penelitian ini adalah untuk menganalisis pengaruh experiential marketing dan nilai pelanggan terhadap kepuasan pelanggan pada CV. Yukas Family Kabupaten Sukabumi. Metode yang digunakan dalam penelitian ini adalah metode deskriptif asosiatif. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa berdasarkan garis kontinum, experiential marketing di CV. Yukas Family Kabupaten Sukabumi melalui dimensi sense, feel, think, act dan relate memiliki nilai yang tinggi dalam meningkatkan kepuasan konsumen. Nilai pelanggan berupa nilai emosional, ni

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Tauriana, Dian, and Rendy Manlin. "Strategi Experiential Marketing dan Loyalitas Merek." Winners 9, no. 2 (2008): 191. http://dx.doi.org/10.21512/tw.v9i2.726.

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Consumer experience born from the consumption of a product or service gives a distinct impression in the minds of consumers. This impression creates brand loyalty, provided that the appropriate marketing program is designed to provide a unique experience. Article explores a study that uses primary and secondary data at Bengawan Solo Coffee to see the impact of marketing programs based on experience upon customer loyalty towards the Bengawan Solo Coffee brand. Data were collected by direct interviews of selected respondents through purposive sampling. Furthermore, those data were analyzed using

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Tresyanto, Citra Anggraini, and Bruno Hami. "Experiential Marketing Wisata Taman Kota Surabaya." BIP's JURNAL BISNIS PERSPEKTIF 9, no. 1 (2017): 59–66. http://dx.doi.org/10.37477/bip.v9i1.39.

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The public need big cities nowadays are very complex. No exception to the needs of the people of Surabaya. One of the new needs of urban society is traveled. Traveled synonymous with waste of money. Not at this time, traveled enough to spend time with visiting the city park. Surabaya has a lot of city parks that can be utilized by the community. A total of 27 active city park owned by Surabaya. But unfortunately some of them, can be utilized by the community. Apart from that, the city park form a new lifestyle and needs in the community that traveled in a city park. Travelling in the city park

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CHUANG, CHAO CHAO. "Experiential Marketing Strategy: The Empirical Study." International Review of Management and Business Research 9, no. 1 (2020): 79–86. http://dx.doi.org/10.30543/9-1(2020)-6.

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Wynd, William R. "An Experiential Approach to Marketing Education." Journal of Marketing Education 11, no. 2 (1989): 64–71. http://dx.doi.org/10.1177/027347538901100211.

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Cuellar, Steven S., Robert C. Eyler, and Rich Fanti. "Experiential Marketing and Long-Term Sales." Journal of Travel & Tourism Marketing 32, no. 5 (2015): 534–53. http://dx.doi.org/10.1080/10548408.2014.918925.

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Vaccaro, Joseph P. "Experiential Learning Techniques in Marketing Education." Journal of Marketing for Higher Education 4, no. 1-2 (1993): 351–60. http://dx.doi.org/10.1300/j050v04n01_24.

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Civi, Emin, and Elif S. Persinger. "Marketing Plan Competition For Experiential Learning." American Journal of Business Education (AJBE) 4, no. 12 (2011): 51–60. http://dx.doi.org/10.19030/ajbe.v4i12.6614.

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Many students find traditional lectures, routine memorization, and restatement of facts and terms tedious and boring (Munoz and Huser, 2008). This requires professors to employ a variety of teaching techniques, for example, live case classroom projects. Such an experiential learning opportunity encourages students to become involved with the materials they are attempting to learn by requiring them to apply theory to real-life situations where ambiguity, change, and risk exist (Lewis and Williams, 1994). This paper presents an assessment of a semester long marketing plan competition, which was

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