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Dissertations / Theses on the topic 'Experiential quality'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Lu, Can. "The Role of Service Attributes, Experiential Quality and Experiential Value in the Sharing Economy." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1577796706882183.

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Senot, Claire. "Combining Conformance Quality and Experiential Quality in the Delivery of Health Care." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397407599.

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Douglass, D. Kim. "Quality of experience: a discussion on experiential access to outdoor environments." Thesis, Virginia Tech, 1995. http://hdl.handle.net/10919/40740.

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Douglass, D. Kim (Deborah Kimbrough). "Quality of experience : a discussion on experiential access to outdoor environments /." This resource online, 1995. http://scholar.lib.vt.edu/theses/available/etd-01242009-063150/.

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Li, Alex Wai Ki. "The relationship between anxiety sensitivity, experiential avoidance and sociability in sleep quality." Thesis, University of Roehampton, 2016. https://pure.roehampton.ac.uk/portal/en/studentthesis/the-relationship-between-anxiety-sensitivity-experiential-avoidance-and-sociability-in-sleep-quality(3bc58166-1812-4ed5-8564-df5e89120226).html.

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Insomnia is a widespread disorder which has significant negative repercussions on a person’s physical health, mental health, productivity and economic wellbeing. As pharmacological interventions cause significant adverse side-effects, considerable effort was made in developing better non pharmacological interventions in the form of therapy. The current recommended model is Cognitive Behavioural Therapy (CBT). CBT, as described by the literature on emotional regulation, can be seen as antecedent focused whereby negative emotions are controlled and changed in order to avert the negative conseque

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Kovacek, Tena. "Principles of Designing an Experiential Lighting Showroom : Finding the Balance between Demonstrating the Experiential and the Technical-Aesthetical Qualities of Luminaires." Thesis, KTH, Ljusdesign, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231870.

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An analysis of existing showrooms showed that absence of atmosphere makes it hard for clients to imagine effects in a context, and that lack of guidance by the light makes the experience of the showroom overwhelming or static. Also, clients often prioritize luminaires' design over light effect, even in architectural lighting where design should be negligible. This thesis investigates whether it is possible by prioritizing light effect, to optimize the showroom experience and to direct clients' focus on the light, while minimizing the influence of design on the impression and eventually choice

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Harwood, Ann. "Lifelong learning the integration of experiential learning, quality of life work in communities, and higher education /." CONNECT TO THIS TITLE ONLINE, 2007. http://etd.lib.umt.edu/theses/available/etd-05272008-140513/.

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Smith, Mary-Anne. "Quality Tourism Experiences: a Qualitative Study of Gold Coast Resident's Perspectives as both Tourists and Hosts to Tourists." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365815.

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In an experiential economy, tourists demand quality tourism experiences. Tourists want more than to see sights or to overnight in a hotel, they want each component of their travel to deliver a quality experience. As the industry becomes more competitive, industry focus and research on the determinants of quality tourism experiences is burgeoning.This research studies Gold Coast resident’s perspectives of quality tourism experiences both as a tourist and as a host to tourists. China tour group individuals applied their quality filters of pricality, functionality, aesthetics and familiarity, to

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Panayiotou, Margarita. "Development of the revised WHOQOL-BREF Quality of Life Assessment : towards a mediation model on quality of life and post-traumatic stress." Thesis, University of Edinburgh, 2016. http://hdl.handle.net/1842/25485.

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The adverse consequences of posttraumatic stress on quality of life have been well documented. It is, however, possible that it is not the intrusive re-experiencing and hyperarousal posttraumatic stress symptoms that have an impact on quality of life per se, but the inflexible efforts to avoid internal experiences and emotions related to the traumatic event, and the way these emotions are expressed and experienced. Previous research shows that both experiential avoidance and emotion regulation have been found to be etiologically central to the development and maintenance of psychological probl

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Dang, Sandra. "The design of a smartphone-based AR application to support the experiential quality of life-like in a museum." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231280.

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In the perfect scenario, augmented reality (AR) is described to blend the physical world with virtual elements in such way that the user can’t differentiate them, having the potential to make the interactions with virtual objects in an AR experience feel life-like. With the latest advancements in AR for mobile devices, applications that use this technology are increasing. Many cultural heritage sites and museums take advantage of integrating AR in their programs to create enriched environments and increased engagement from their audience. This study investigated how to design for a life-like e

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YEN, YU-TING, and 嚴于婷. "A Study of the Relationships among Experiential Marketing, Experiential Quality, Experiential Emotion, and Experiential Value for Consumers’ using Online to Offline Business Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/07541867417420720501.

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碩士<br>國立彰化師範大學<br>財務金融技術學系<br>104<br>The purposes of this study were to investigate the relationships among experiential marketing, experiential quality, experiential emotion and experiential value. The method of this research used survey questionnaire by convenience sampling and the consumers’ using online to offline business model in Taiwan were the target objectives. A total of 276 were valid returns. This study developed ten research hypotheses, and SPSS software was used to do statistical analysis including descriptive statistics, reliability analysis, Pearson correlation and multiple re

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CHIEN, LING-CHIEH, and 簡伶倢. "Exploring the Impact of Experiential Elements on Experiential Quality, Experiential Value, Experiential Satisfaction and Behavioral Intentions in Different Type of Taipei Local Lanes." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/j4q763.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>107<br>Lanes, hidden besides the road, form a network throughout the city. Different from bustling roads, different lanes will develop different styles according to the culture of each city. When each street and lane combine by history, culture, creativity and local residents, they will develop a unique style and cultural depth which are not aided by the government's financial subsidies and the establishment of a creative park, but the people's spontaneous actions. The community atmosphere attracts tourists to visit, thus its overall competitiveness can be improve

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Huang, Hsiu-Mei, and 黃秀美. "The Effects of Experiential Quality, Experiential Emotion, Experiential Value toward Loyalty─A Case Study of Marine Ranching Visitorsin Penghu." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/98858864752169584559.

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碩士<br>國立澎湖科技大學<br>海洋創意產業研究所<br>97<br>The diversity of ecological environment in Penghu not only accelerates the development of fishery in Penghu, but also brings the transformation of local leisure fishery. Ecological experience activities of marine can continuously sustain the oceanic productivity and fishery development to lead a new life of the ocean in our town by ameliorating fishing grounds, cultivating their resources, and combining with recreation, which can increase the added value of fisheries production. This research is to explore visitors’ behavior affected by experience variants

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Lijuan-Zhou and 周麗娟. "Experiential Marketing, service quality Impacts on Customer Satisfaction." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37838132213559383363.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>98<br>Times change , consumers want for their own consumption of products have more choices, consumers have gradually into focus on the feelings of spiritual level, the emphasis is no longer a commodity itself, by the consumer in the course of the consumption experience. For business operators, create better environment to the consumer demand is the biggest target , business operators have to create more marketing tactics and attract consumers look for products. Therefore , this study of experiential marketing for the independent variables, and service quality as a

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Yang, Chih-Hsuan, and 楊芷璇. "The Impact of Virtual Reality on Experiential Quality, Experiential Value, Brand Identification and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ps94t4.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>106<br>The technology of Virtual Reality (VR) is getting more developed, and 2016 is called VR first year. International Data Corporation (IDC) indicated that virtual reality has gradually extended to commercial applications. Manufacturers of various industry are eager to develop virtual reality products as content experiences that stimulate consumption. With the advent of the experience economy, consumers are paying more and more attention to the content of their experiences. Therefore, more and more enterprises use virtual reality to bring more sensory contact p

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Hsiang, Chiu-Jung, and 向秋容. "A Study on Experiential Quality, Experiential Value, and Customer loyalty-The Case of Cell Phone Distributor." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/rbwqnm.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>102<br>Cell phone distributors are now focusing on cooperating with their distributing channels more than ever. A successful cell phone distributor must know how to make effective strategy which integrating experiential quality and experiential value in order to win the customer loyalty. Experiential value is relevant with customer loyalty or repurchasing intention. That is to say, we can enhance customer loyalty or customer purchasing intention through providing higher experiential quality. Providing customer experience in pre-purchasing is a well-known trend. It i

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Lin, Fan-Chi, and 林凡琪. "The Influence of the Experiential Story Design on Experiential Quality, Emotional Experience, and Customer’s Experiential Values: Evidence from Ceramic Industry in Yingge." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/92933297264867115752.

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碩士<br>輔仁大學<br>管理學研究所<br>95<br>The characteristics of Culture Creative Industry’s products include aesthetics, values and stories. Besides, cultural products and services must have story, legend and allusion in order to enrich consumers’ life, move consumers’ emotion, and bring out unique consumers. Although “story” is not a new issue in academia, there were seldom researches on the relationship between“story” and “experience”. In recent years, several articles describe that stories can increase and enrich the value of Taiwan’s culture creative industry. Moreover, stories emphasize more in opt

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CHU, CHAO-FENG, and 徐朝峯. "The Sensory Experience and Theater Elements on Experiential Quality, Experiential Satisfaction and Behavioral Intention for Virtual Reality." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ur2k6y.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士在職專班<br>105<br>Virtual Reality (VR) created a new experience model. According to a survey conducted by Bochin Law Offices, the biggest challenge for the VR industry is the lack of content. The biggest obstacle to using VR technology today is user experience. Schmitt (1999) Experience Marketing is also widely used in all walks of life. This study hopes to explore the application of the virtual reality content industry through the current application of the popular virtual reality navigation video. By experiencing the sensory experience in marketing , Theater elements, e

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CHEN, YU-TUNG, and 陳禹彤. "A Study of Servicescape: The Relationships among Experiential Marketing, Store Atmosphere, Service Quality, Experiential Value, and Customer Satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2f276y.

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碩士<br>東海大學<br>國際經營與貿易學系<br>107<br>Servicescape is an arena that can be seen everywhere in daily life, and it is inseparable with consumer's consumption. In recent years, along with the change of consumption patterns, customers not only look on the goods or services, but also the physical environment, consumption experience, atmosphere and quality from the servicescape that is provided have become more and more important. Many companies have also used their ingenuity to create unique servicescape. This study is based on servicescape and wants to explore the relationship between this point and o

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WU, MEI-YIN, and 吳美吟. "The Influences of Experiential Marketing, Service Quality on Experiential Value and Repurchase Intention- Example of Dongdong Restaurant Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7x2y58.

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碩士<br>南臺科技大學<br>高階主管企管碩士班<br>107<br>This study intends to explore how experience marketing, service quality, and experience value affect repurchase intention. The research objects are consumers of Tung Tung International Enterprise, who were convenience sampled. A total of 400 questionnaires were distributed, and 378 valid questionnaires were collected. Excluding 23 invalid questionnaires, valid questionnaires totaled 355, with a percentage of 88.75% for valid questionnaires. Based on the collected survey data, SPSS statistical analysis software was used for statistical analysis, including des

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Yu-Yun, Chang, and 張玉雲. "The Effects of Online Store between Relational Bonds and Experiential Design on Experiential Value, Relationship Quality, and Customer Loyalty." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/03491341217333411429.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士在職專班<br>104<br>Many e-commerce industries presences on the Internet use community websites like Facebook and Line to develop relationship marketing, and they expect it will establish the relationship intensely between the consumer and the industry. In fact, the profit is extremely small that you only take the price competition strategies such as flash sale and price cut to attract consumers’ attention. How to design the website to attract the attention of consumers and which kind of relational bond between Internet company and consumer would build to increase consumer’

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Tang, Pei-Lin, and 唐珮琳. "The Influence of Experiential Elements on Experiential Quality, Experiential Value, Store Attitude, Brand Attitude and Loyalty Intentions from the Theory of Theater: An Example of Mattress." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/36170081386959709052.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>103<br>As the change of economical environment, customers encounter the stage of economic offerings from commodities to goods to services and then to experiences. Experiential marketing more emphasizes on consumers’ sentiments in the entire　consuming situations to further create a memorable experience for customers to maintain a close relationship with customers. 　　The study applied simple random sampling method, collecting questionnaires from the customers who entered the physical store to be engaged in experiencing or consuming. This study totally distributed 40

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Hsu, Pao-Hsiung, and 徐伯雄. "The Influence of Antecedents on Experiential Quality , Emotion , Experiential Satisfaction and Loyalty Intentions –taking the music performance as an example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/10048471993278264460.

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碩士<br>輔仁大學<br>管理學研究所<br>93<br>The application of experience marketing in art performance in music category obviously have less prior studies and most of musicians doesn’t realize and study marketing before. How to apply the conceptual of marketing on art performance in music category? How to utilize the conceptual of experience marketing for strengthening customers’ willing in loyalty and avoiding customers draining? These issues initiates the motivation of this study. Per prior studies reference and discussion by literatures, the study integrates each experiential elements and build-up th

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Chen, Chia-Hua, and 陳嘉華. "The Influence of Cultural Experiences on Experiential Value and Experiential Quality - Taking the Shing-Fu-Yan Restaurant as an Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/4yugm4.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>99<br>In recent years, the government began to promote the cultural -creative industries hard, hoping to create high added value and promote economic growth by combining the power of knowledge Economy. With the educational level in Taiwan increased year by year, people start to consume and experience from culture point of view. Therefore, the place that emphasizing on combining the culture and leisure places emerges as the times require. Taking the retro restaurant as an example, the wooden furniture and antique furnishings create a place that customers can ex

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Wu, Li-Chen, and 吳俐蓁. "An Empirical Study of the Impacts of Internet Experiential Marketing on Experiential Perception, Quality, Value, and Purchasing Intention of Consumers." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/13322634041881804643.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>92<br>Since the prevalence of Web network, e-commerce marketing activities have created a great deal of attention. Many companies have moved away from tradi-tional features-and-benefits marketing toward creating experiences for their customers. In this book Future Shock, Toffler (1970) leaned heavily on the concept of consumption experience. However, a standardized theoretical model to integrate the relationship between experiential marketing and consumption behavior is yet to be developed. 　　This first purpose of this study is to integrate relevant literature

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Ching-Ju, Chen, and 陳靜茹. "A Study for the Effect of Experiential Marketing and Service Quality on Customer Satisfaction: Experiential Value as the Mediator Variable." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/88361276605311988250.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>97<br>The way of traditional marketing, focused on product or service, cannot satisfy what consumers need on feelings anymore. Experiential marketing has become an im-portant tendency in the field of marketing, and it has been generally practiced in many industries. Therefore, this research is mainly based on experiential marketing. Fur-thermore, the relationships between each variable are also discussed. The samples of this research were collected from the consumers who used to experience the SPA. 379 research questionnaires were spread out, and the valid samples

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Wang, Wei-Ching, and 王偉晴. "The Study of Relationship between Airport Service Quality and Passengers’ Experiential Value." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/26310344375518120631.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>103<br>International airport service quality has been viewed as one of the most important indicators for national economic and tourism development. Therefore, many international airports aggressively enhance their service quality and functions to attract more airlines and passengers. For the past few years, Taiwan Taoyuan International Airport (TPE) and Taipei Songshan Airport (TSA) also endeavored to improve the quality of airport service and look forward to gain more traffic. Therefore, the purpose of this study is to investigate passengers' attitude of air

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Zeng, Yi-jhen, and 曾怡禎. "Experiential Marketing, Service Quality and Customer Loyalty: A Study of Jiangnan Resort." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/43801843394419519968.

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碩士<br>南華大學<br>管理經濟學系經濟學碩士班<br>99<br>This study of experiential marketing for the independent variables, and service quality as an intermediary variable, customer loyalty as the dependent variable. Main purpose of “experiential marketing, service quality impacts on customer loyalty”. In this study, a total of 341 valid sample collection, through the hierarchical regression model to verify the hypothesis. 　　　This research adopts the investigation method of the questionnaire, we take the customers of Jiangnan Resort as our research groups and conduct a convenient sampling. There were total 450 q

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SUNG, TSI-TING, and 宋慈婷. "A Study of the Relationship among the Experiential Marketing, Experiential Value, Relationship Quality and Customer Loyalty─ A Case Study of Starbucks." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/827k2r.

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碩士<br>國立中正大學<br>企業管理系行銷管理研究所<br>105<br>Because the age of experiential marketing has come, more and more customers pay attention to obtain the joyful feeling and unforgettable expense experiences, but not the product performance or benefit. Therefore, the focus of marketing is to create valuable and memorable experiences. This study will examine the influence between experiential marketing, experiential value and customer loyalty, and the moderating effects of relationship quality between experiential marketing and customer loyalty. This study conducted questionnaire survey and the questionnai

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Chen, Lien-Yu, and 陳簾予. "The Influence of Experiential Quality on Emotion, Value, Experiential Satisfaction, and Behavior Intention — taking the drama in Taiwan as an Example." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/75514254758481711672.

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碩士<br>輔仁大學<br>管理學研究所<br>92<br>In recent years, issues of consumption experience, hedonic consumption, experience economy, and experiential marketing are placed importance on consumer behavior. When goods are no longer attracted and the added value of service is the same to consumers, what is the right way to create profits for companies? This paper expects to figure out the inevitable factors in experiential process by integrating literature and defining the supposed experience quality of consumption, and assumes consumption experience forms the emotion which influences experience satisfactory

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Hui, Shu, and 徐慧. "The Influence of Recreational Specialization on Experiential quality, Experiential Satisfaction, and Loyalty Intentions –taking the Indigenous Ecotourism in Smangus as an example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/07800164710807139790.

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碩士<br>輔仁大學<br>管理學研究所<br>93<br>In "the consumer psychology", Xu Dakuang (2003) pointed out that the consumer experiences is the happy, the mood, the feeling, the image and the stimulate which come from the product, but "the product essence attribute" is not important.Capenter, Glancy and Howe (1998) thought that “In the millenniums, the amusement and rest area must provide the leisure experience which is satisfied to the tourist, and then it could be attracting the tourist to expend.” The aboriginal tribe with rich nature resources and the humanities resources develop the travel to improve the

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Huang, Pao-Mei, and 黃寶梅. "Investigating structural relationships between Experiential Quality, Experiential Value, Novelty Seeking, Satisfaction and Behavioral Intention for tourist: Evidence from Huashan 1914 Creative Park." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/xsmgy4.

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碩士<br>稻江科技暨管理學院<br>休閒遊憩與旅運管理學系碩士班<br>102<br>Cultural and Creative Industry were the most potential industry in 21 century, providing opportunities for local development. It not only promotes economic development and industry upgrading, but also creates a lot of work opportunity. Cultural and creative industries as the country’s economic development have been the global trend. Cultural and Creative Park provide communication, learning and promotion, promote creative product spaces for artists. The product includes tangible creative products and intangible services and recreation experience. Vis

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Dung, Tran Thi Thanh, and 陳氏清蓉. "A Study of the Relationships among Service Quality, Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty: An Example of HaNoi Restaurants." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4a92k7.

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碩士<br>逢甲大學<br>企業管理學系<br>103<br>The flow of society increasingly modernized, catering services have become a trend of global development. The main selection criteria for the products or consumer service has made a product or service to create little value? In addition, customer satisfaction has become a factor to decide in the customer behavior for a long time. Therefore, management of the restaurant catering service is required to give the special attention to high quality customer service, including equipment, space catering area, safety, and behavior. Also, the service of the staff is anothe

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Yu, Ya-Ling, and 余雅玲. "A Study of the Relationships among Experiential Marketing, Service Quality, Experiential Value, Customer Satisfaction and Customer Loyalty - An Example of Tourism Factories." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ujf8g8.

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碩士<br>中原大學<br>企業管理研究所<br>104<br>Traditional industry is on the decline today in Taiwan and thanks to Industrial Development Bureau, it decided to implement the plan of “Manufactory Industry Transforming into Tourism Factory” in 2003. It will not only help local development, increasing tourism receipts but also strengthening local cultural, preserving Culture, making the trend of tourism factory visiting which is able to spreading knowledge.The purpose of this research was to investigate the effect of experiences that customer gained from the learning and having fun during the activities and se

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CHIN, HSIAO-NING, and 金筱凝. "The Impact of Experiential Marketing and Service Quality on Experiential Value and Behavioral Intention: A Case Study of Reality Room Escape Games." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5mm5a6.

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碩士<br>南臺科技大學<br>行銷與流通管理系<br>104<br>Recreational activities have been an irreplaceable part of our lives. Electric products have been changing the behaviors of modern people due to the comprehensive access to the Internet. According to FIND, there are six million people playing with online games in Taiwan in 2014, which represents that computer games are developing fast and have become one of the most important entertainment. With the economic changes and the effect of computer games on recreational activities, visual realization of games has been born. Recently, room escape games in Taiwan eme

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Chen, Juimo, and 陳瑞模. "The study of sensory experience and aesthetic experience affect experiential quality and experiential satisfaction - a case study of Taipei international flora exposition." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/78760614362124778000.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>99<br>With the booming development of the Experiential Marketing in the marketing field, the experience has been integrated into life. This study first collected and summarized the aspects from the viewpoints of the sensory experience and aesthetic experience, then investigated how the factors like vision, hearing, smell, style, sensibility, and innovation influenced the experiential quality. Furthermore, this study aimed at discussing how the experiential quality influenced the experiential satisfaction. By using the lifestyle as a disturbance variable, the study

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CHEN, CIAN-YU, and 陳謙羽. "An Application of Strategic Experiential Modules and Kano Model on Food Service Quality." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32586988677918487973.

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碩士<br>東海大學<br>企業管理學系碩士班<br>105<br>The old thinking believes the relationship between service quality and customer satisfaction as a linear relationship. That is the better performance of product or service quality leads more satisfied; the worse performance of product or service quality leads more dissatisfied. However, more and more studies have confirmed that some of the product or service quality factor is not just only a simple linear relationship. In two-dimensional quality theory, the relationship between product or service quality and satisfaction is not only showing a linear relationsh

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CHEN, YA-HUI, and 陳雅惠. "The interaction among service quality, experiential marketing and experience value of tourism factories." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/979973.

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碩士<br>國立高雄餐旅大學<br>觀光研究所在職專班<br>106<br>One of the most important developments in tourism is the booming of tourism factories which are the combination of traditional industry and tourism. Among the tourism-related studies, service quality, experiential marketing, and experience value are indispensable key points; however, reports related to the influence of service quality on experiential marketing are relatively insufficient. Thus, this study mainly focuses on the interaction between service quality, experiential marketing and experience value. In the study, the online questionnaire is applied

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Yu-ChiehKuo and 郭語婕. "The Relationship among Experiential Strategic Modules,Quality of Service, Experiential Value, Customer Loyalty and Customer Satisfaction － A case study of Taipei Astronomical Museum." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/63x9p4.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>101<br>According to literature review, experiential marketing provides consumers with solutions that strikes their emotions and stimulates their thoughts. Consumers’ brand recognition is enhanced through life experiences, and further affects their purchase decision. In this study, the researcher is to discuss the relationship among the experiential strategic modules、experiential value、service quality,、customer satisfaction and customer loyalty in the case of Taipei Astronomical Museum.The purpose of the museum is to disseminate astronomical knowledge, and ar

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Yang, Chung-Tang, and 楊中棠. "Research into the effect of spatial atmosphere, and musical atmosphere on emotions, experiential quality and experiential satisfaction, taking lounge bars as an example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/34594892625444150124.

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碩士<br>輔仁大學<br>管理學研究所<br>95<br>In recent years, consumers have realised that the process of consumption is a complete, integrated experience. Less and less of the marketing communication process focuses on discussing the product, its functions or its processes. Thus, regardless of which industry is considered, everyone is talking about a kind of situation, a kind of feeling, a kind of experience that leaves one dazed and moved, whether it be during daily life, leisure time or some other first hand experience. This research takes lounge bars as its focus, which within a structured framework, pre

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Lo, Ching-Ying, and 羅晶瑩. "Nostalgic Experience-The Research of Cue on Customer’s Emotion, Experiential Quality, Experiential Satisfaction, and Loyalty Intention-taking “Taiwan-story Land” as an Example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/91490050565093686260.

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碩士<br>輔仁大學<br>管理學研究所<br>94<br>Many people who live in modern society have been not able to experience the things of past living. Therefore, many business men take “nostalgia” as theme, and push several nostalgia related merchandises and actions, led everyone to remember their past life. This research use the cues of “nostalgia experience” to explore the “emotion” and “experience quality” of customers when they are experiencing nostalgia in the “Taiwan-story Land”, and therefore study their “experiential satisfaction”, and “loyalty intention”, and finally analyze if “nostalgia proneness” will s

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Chang, Weibin, and 張偉斌. "The Influence of Service Quality, Experiential Marketing, and Experiential Value on the Customer Satisfaction: A case study of 2010 Taipei International Flora Exposition." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/42483057532897623100.

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碩士<br>國立中正大學<br>企業管理研究所<br>99<br>“2010 Taipei International Flora Exposition” was the first international certified standard exposition that Taiwan has ever held. It not only made use of advance technology to combine high-tech industry with artistic cultural perfectly, but also showed our capability of flower of kingdom in Taiwan. In a period of 171 days of the exhibition, the cumulative number of visitors was 8,963,666. There were about 30,000 volunteers devoted themselves to flora exposition. Therefore, this study try to measure the degree of satisfaction of visitors that service quality, ex

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Hsiao, Lin-Yen, and 蕭琳晏. "An Empirical Study of The Relationships among Experiential Provider、Service Quality, and Brand Image." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/61604448137801623553.

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su, kuo-long, and 蘇國龍. "The Study of Experiential Marketing, Service Quality, Customer Satisfaction and Customer Loyalty-Case Facebook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/s89vh5.

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碩士<br>中原大學<br>企業管理研究所<br>98<br>In recent years, not only industrial field pay attention in application and effect research of the “experiential marketing”. Most stores are able to have face-to-face interaction with customers, yet websites in cyberspace face a unique challenge in having their customors expenience the same effect. As the world-wide web is a central part of modern life, creating this ”experiential format” could increase the cffectiveness of marketing. This new experience should result in increased customer retention and customer value. This study explores the relationship between

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Chang, Chia-Hao, and 張家豪. "The research of Taiwan fitness clubs’ customer experiential marketing, relationship quality and customer retention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/75854311553444091759.

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碩士<br>國立臺灣師範大學<br>運動休閒與餐旅管理研究所<br>103<br>Sports Administration promoted「Having Fun In Sports, Living Healthy Life」as a slogan in 2012. The sports industry were able to flourish. After two famous club Jia-Tzu and Alexander closed down, how to pursue sustainable development became a very important issue for operators. In a variety of industries, companies had moved away from traditional "features-and-benefits" marketing toward creating experiences for their customers. Another factor was relationship quality, it represented the quality of their relationship between customer and company. Therefore

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Shih-ChiangChang and 張世強. "The Study of the Relationship among Experiential Marketing, Service Quality, Experiential Value on CustomerSatisfaction and Customer Loyalty–A Case Study of 3C Chain Retailer." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/x8yv99.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>103<br>The research focuses on Company S’s customers to discuss the correlation among experiential marketing, quality of service; experiential value ; customer satisfaction and customer loyalty.It took questionnaire survey from consumers of various age groups, and obtained 402 valid questionnaires in total to conduct data analysis and hypothesis verification via SPSS software. In addition, it contacted with 4 users to conduct the qualitative in-depth interview. Finally it compared interview content with quantitative statistical results.

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Lee, Yu-Ling, and 李鈺翎. "The influence of experiential elements on experiential quality, and intentions based on the theory of theatre-- a case study of Saturday Night at NPM." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83390993640403828817.

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碩士<br>輔仁大學<br>管理學研究所<br>97<br>In order to attract the local residents to visit the National Palace Museum (NPM) on weekends, the “Saturday Night at NPM--Performing arts” is in session. In fact, extending the opening hours into the night had been going on for several years in other countries, but it’s preliminary in Taiwan. Compared with the “museum audience study” before, this research uses the theory of theatre and audience’s experience to analyze the value of “Saturday Night at NPM”, and try to understand whether if there is any change in the audience’s attitude towards the museum and also a

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Pan, Tsun-Yi, and 潘存懿. "The influence of experiential theatre factors on experiential quality and payment intentions based on the theory of theatre - The case of Cirque du Soleil." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/48221195949408847796.

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碩士<br>輔仁大學<br>管理學研究所<br>97<br>Since the emergence of cultural creativity industry, many countries take it as the key point of development and many researches start to discuss this issue. Art performance is a very important part of cultural creativity industry. And Cirque du Soleil is the best one of the art performance groups. The content of their performance include acrobatics, singing, dancing, and drama which different from any other traditional performance, and gives audiences the unprecedented experience. Even some literature took them as a classical case. It’s the first time that Cirque

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Yao-Chun, Lin, and 林耀俊. "A Study on the Correlations between Leisure Motivation, Experiential Quality and Experiential Behaviors - the Case of the Users of Urban Residents' Farms in Keelung Region." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/hft87p.

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碩士<br>經國管理暨健康學院<br>健康產業管理研究所<br>102<br>This study aiming to examine the correlations used Leisure Motivation, Experiential Quality and Experiential Behaviors as the constituent aspects, selected the users of the Urban Residents' Farms in Keelung region as objects in question; and administered the questionnaire survey during the empirical research, during the period between 1 and 30 March, 2013; 200 questionnaires were dispatched and 190 returns collected, leading to 181 valid samples and 95% response rate. The study came to the conclusions as the follows: 1. Urban Residents' Farm users with di

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kun, wu chen, and 吳振焜. "The influence of activities on experiential quality, experiential satisfaction, emotion, and loyalty intentions based on the theory of theater:taking the Theme Restaurant as an example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/78190731110556642061.

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碩士<br>輔仁大學<br>管理學研究所<br>97<br>As the change of economical environment in recent years, the added value of service is no longer to satisfy consumer’s needs. However, the best service is necessary for consumer and how to make an impressive experience to consumer is an important task for enterprises existence in the experience economy. Therefore, the purpose of this study is to explore the influence of activities on experiential quality, experiential satisfaction, emotion, and loyalty intentions based on the theory of theater from view of consumers. Subjects of this research are those who

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