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Journal articles on the topic 'Experiential quality'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Haase, Krystal K., Maureen A. Smythe, Patricia L. Orlando, et al. "Quality Experiential Education." Pharmacotherapy 28, no. 12 (2008): 1547. http://dx.doi.org/10.1592/phco.28.12.1547.

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Pelletier, Mark J., and Joel E. Collier. "Experiential Purchase Quality." Journal of Service Research 21, no. 4 (2018): 456–73. http://dx.doi.org/10.1177/1094670518770042.

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Experiential purchases, such as movies, theme parks, and vacations, represent a unique, and exceedingly popular, type of marketing behavior. Despite the increasing popularity of purchased experiences, the question of what makes one experiential purchase superior to another remains elusive. Using a multimethod, grounded theory approach, the authors perform two qualitative studies that reveal high-quality experiential purchases are composed of five dimensions: uniqueness, fun, escapism, servicescape quality, and social congruence. Next, an empirical model of experiential purchase quality (EPQ) a

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Pangastuti, Ria Lestari. "The Influence of Experiential Marketing And Service Quality For being Reasonability of Customers Loyality Forming (Case Study of Beauty Saloon of London Beauty Center “ LBC”)." Ekonika : Jurnal ekonomi universitas kadiri 2, no. 2 (2017): 198. http://dx.doi.org/10.30737/ekonika.v2i2.43.

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AbstractThis research is testing the influence of Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using smart pls. The result shows from four variabels, the biggest contribution of experiential marketing is ACT with the standardized coefisien 0.884, it means there is influence of experiental marketing about 88.4%. This means the increasing of ACT will make the increasing of Experiental marketing 88.4%. The other variable which influenced is quality toward the loyality.The

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Haase, Krystal K., Maureen A. Smythe, Patricia L. Orlando, Beth H. Resman-Targoff, and Lisa S. Smith. "Ensuring Quality Experiential Education." Pharmacotherapy 28, no. 12 (2008): 1548–51. http://dx.doi.org/10.1592/phco.28.12.1548.

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Diah Pranitasari, Rizki Kurnia, Dodi Prastuti, Pristina Hermastuti, and Enung Siti Saodah. "Faktor Utama yang Mendorong Pelanggan untuk Kembali Ke Starbucks Indonesia: Kualitas Pelayanan, Harga, Experiental Marketing." SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora 3, no. 2 (2024): 185–93. http://dx.doi.org/10.55123/sosmaniora.v3i2.3625.

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This research aims to determine service quality, price and Experiential Marketing on Repurchase Intention at Starbucks Coffee Indonesia in Green Pramuka Square, East Jakarta. The research method used in this research is quantitative, with the research strategy used by researchers being an associative/causality strategy. The population in this research is all visitors to Starbucks Coffee at Green Pramuka Square, East Jakarta from January to March 2024. This research uses primary data by distributing questionnaires to 200 customers of Starbucks Coffee Store Green Pramuka Square. The sampling tec

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Wu, Hung-Che, Ching-Chan Cheng, and Ananda Sabil Hussein. "What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia." International Journal of Bank Marketing 37, no. 2 (2019): 595–620. http://dx.doi.org/10.1108/ijbm-04-2018-0101.

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PurposeThe purpose of this paper is to explore the structural relationship between experiential loyalty and its seven drivers – interaction quality, physical environment quality, outcome quality, affective quality, experiential quality, experiential trust and experiential satisfaction in the context of Islamic banks.Design/methodology/approachThe data used in this study were based on a convenience sample of 474 respondents from Jakarta, Bogor and Depok in Indonesia.FindingsInteraction quality, physical environment quality and outcome quality positively influence experiential quality, which in

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Wu, Hung-Che, and Ching-Chan Cheng. "Relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality, and future experiential intentions to travel with pets." Journal of Vacation Marketing 26, no. 1 (2019): 108–29. http://dx.doi.org/10.1177/1356766719867371.

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Previous studies have paid great attention to exploring relevant issues of risk, benefits, evaluation, co-creation, relationship quality dimensions (satisfaction and trust), and future intentions; however, none focuses on them from experiential perspectives in the tourism industry. The purpose of this study is to explore the structural relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality dimensions (experiential satisfaction and experiential trust), and future experiential intentions based on pet ow

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Wu, Hung-Che, Chi-Han Ai, and Ching-Chan Cheng. "Experiential quality, experiential psychological states and experiential outcomes in an unmanned convenience store." Journal of Retailing and Consumer Services 51 (November 2019): 409–20. http://dx.doi.org/10.1016/j.jretconser.2019.07.003.

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Wu, Hung-Che, Meng-Yu Li, and Tao Li. "A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention." Journal of Hospitality & Tourism Research 42, no. 1 (2014): 26–73. http://dx.doi.org/10.1177/1096348014563396.

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This study aims at identifying the dimensions of experiential quality and investigating the interrelationships among experiential quality, experiential value, experiential satisfaction, theme park image, and revisit intention perceived by theme park visitors. Analysis of data from 424 visitors in Janfusan Fancyworld of Taiwan indicates that the proposed model fits the data well. The results reveal that there are 4 primary dimensions and 11 subdimensions of experiential quality perceived by theme park visitors. In addition, the results indicate that physical environment quality is identified as

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Dong Hyun Ha. "The Effects of Tourist Destination? Experiential Marketing on Experiential Quality." Journal of the Association of Korean Photo-Geographers 21, no. 2 (2011): 1–15. http://dx.doi.org/10.35149/jakpg.2011.21.2.001.

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Mancilla-Amaya, Leonardo, Cesar Sanín, and Edward Szczerbicki. "QUALITY ASSESSMENT OF EXPERIENTIAL KNOWLEDGE." Cybernetics and Systems 43, no. 2 (2012): 96–113. http://dx.doi.org/10.1080/01969722.2012.654071.

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Wu, Hung-Che, Ching-Chan Cheng, Yi-Chang Chen, and Wien Hong. "Towards green experiential loyalty." International Journal of Contemporary Hospitality Management 30, no. 3 (2018): 1374–97. http://dx.doi.org/10.1108/ijchm-10-2016-0596.

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Purpose This paper aims to test the relationships among the experiential quality dimensions, the green relationship quality dimensions, environmental friendliness, green support, green desire and green experiential loyalty in a green bed & breakfast (B&B) context. Design/methodology/approach The data used in this study are based on a sample of 517 customers staying at one green B&B in Yilan County of Taiwan. The predicted relationship is tested using structural equation modeling. Findings The empirical findings reveal the following: five dimensions (peer-to-peer quality, physical e

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Wu, Hung-Che, and Tao Li. "A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists." Journal of Hospitality & Tourism Research 41, no. 8 (2014): 904–44. http://dx.doi.org/10.1177/1096348014525638.

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This study aims at identifying the dimensions of experiential quality and examining the interrelationships among experiential quality, perceived value, heritage image, experiential satisfaction, and behavioral intentions for heritage tourists. The dimensions of experiential quality are built on a basis of reflective indicators, and a multidimensional and hierarchical model is used as a framework to synthesize the effects of experiential quality, perceived value, heritage image, and experiential satisfaction on behavioral intentions perceived by heritage tourists. Analysis of data from 427 tour

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Wu, Hung-Che, Xiaolian Chen, and Ya-Yuan Chang. "Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia." Asia Pacific Journal of Marketing and Logistics 33, no. 7 (2021): 1648–66. http://dx.doi.org/10.1108/apjml-05-2020-0365.

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PurposeThis study examines the relationship between the dimensions of fertility care quality and the dimensions of experiential relationship marketing in fertility tourism.Design/methodology/approachThe data used in this study were based on a sample of 532 Mainland Chinese fertility tourists who received fertility care services in eight private fertility clinics in four Malaysian states, indicating that the proposed model fitted the data.FindingsFindings show that the dimensions of fertility care quality (professional skills, patient orientation and physical comfort) and experiential value pos

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Nair, Anand, Mariana Nicolae, and David Dreyfus. "Impact of network size and demand on cost performance for high- and low-quality healthcare service organizations." International Journal of Operations & Production Management 38, no. 1 (2018): 109–28. http://dx.doi.org/10.1108/ijopm-08-2016-0471.

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Purpose Healthcare networks are becoming ubiquitous, yet it is unclear how hospitals with varying quality capabilities would fare by being affiliated with large healthcare networks. The purpose of this paper is to first consider the deductive configuration perspective and distinguish high and low quality hospitals by using clinical and experiential quality as two dimensions of quality capability. Next, it examines the impact of healthcare network size on operating costs of hospitals. Additionally, the paper investigates the interaction effect of hospital demand and healthcare network size on o

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Cox, Craig D. "Quantity vs Quality in Experiential Education." American Journal of Pharmaceutical Education 80, no. 3 (2016): 36. http://dx.doi.org/10.5688/ajpe80336.

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Schembri, Sharon, and Jörgen Sandberg. "The experiential meaning of service quality." Marketing Theory 11, no. 2 (2011): 165–86. http://dx.doi.org/10.1177/1470593111403221.

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Lestari, Karimah Tri, and Ririn Tri Ratnasari. "PENGARUH EXPERIENTIAL QUALITY DAN EXPERIENTIAL VALUE TERHADAP BEHAVIORAL INTENTION PADA KOSMETIK HALAL." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 1 (2022): 106. http://dx.doi.org/10.20473/vol9iss20221pp106-117.

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ABSTRAKDewasa ini kesadaran diri untuk menjaga kesehatan dan kecantikan kulit semakin meningkat. Hal tersebut menyebabkan kosmetik menjadi salah satu produk yang dibutuhkan oleh masyarakat luas dan telah menjadi tren. Experiential quality merupakan faktor penting untuk menciptakan experiential value yang baik. Apabila kedua hal tersebut dirasa baik oleh pelanggan, maka akan timbul niat membeli ulang dan merekomendasikan produk tersebut kepada orang lain. Tujuan dilakukan penelitian ini adalah untuk mengetahui bagaimana pengaruh experiential quality pada behavioral intention dengan experiential

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Febrianti, Ika Nurul, and Keni Keni. "Pengaruh Experiential Marketing dan Service Quality terhadap Customer Loyalty: Customer Satisfaction sebagai Variabel Mediasi." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 1 (2021): 56. http://dx.doi.org/10.24912/jmbk.v5i1.10400.

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The aims of this study are four: first, to explore the effects of experiential marketing and service quality toward customer satisfaction. Second, to explore the effects of experiential marketing and service quality toward customer loyalty. Third, to explore the effects of customer satisfaction toward customer loyalty. Fourth, to find out the effects of experiential marketing and service quality toward customer loyalty if mediated by customer satisfaction. The samples that were collected were 154 respondents who are customers from one of food and beverage industry in Jakarta. The method of dat

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Wu, Hung-Che, Chiou-Fong Wei, Li-Yu Tseng, and Ching-Chan Cheng. "What drives green brand switching behavior?" Marketing Intelligence & Planning 36, no. 6 (2018): 694–708. http://dx.doi.org/10.1108/mip-10-2017-0224.

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Purpose The purpose of this paper is to explore the structural relationships among skepticism, experiential risk, cognitive dissonance, experiential quality, brand experience and experiential satisfaction, switching intentions and switching behavior from the perspective of green branding. Design/methodology/approach A questionnaire survey was used to collect data from consumers who had purchased environmental shampoos, obtaining 613 valid samples which were analyzed with structural equation modeling. Findings The results indicate that green brand experiential risk, green brand cognitive disson

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ALFIFTO, Alfito, Endang Sulistya RINI, and Yeni ABSAH. "Experiential Tourism in Lake Toba Samosir District." Journal of Environmental Management and Tourism 11, no. 6 (2020): 1385. http://dx.doi.org/10.14505/jemt.v11.6(46).08.

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Tourism is a new kind of industry that can accelerate economic growth and availability of employment, income increment, standards of living and stimulate other productive sectors. In the context of tourism, satisfaction is referred to, as part of the expectation before travel and experience after the trip. The satisfaction of tourists can be influenced by their experience in visiting tourism destinations. Experience can be the key to the success of tourism industry. The tourism experience is divided into two, namely experiential quality and experiential value. Tourists who visit Lake Toba will

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Wu, Hung-Che, and Ching-Chan Cheng. "Relationships between technology attachment, experiential relationship quality, experiential risk and experiential sharing intentions in a smart hotel." Journal of Hospitality and Tourism Management 37 (December 2018): 42–58. http://dx.doi.org/10.1016/j.jhtm.2018.09.003.

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Rini, Endang Sulistya, Beby Karina Fawzeea Sembiring, and Yeni Absah. "Effect of Experiential Quality and Experiential Satisfaction on Revisit Intention in Lake Toba." HOLISTICA – Journal of Business and Public Administration 12, no. 1 (2021): 41–48. http://dx.doi.org/10.2478/hjbpa-2021-0004.

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Abstract The purpose of this study is to look at the influence of experiential quality on revisit intention through experiential satisfaction. The population in this study is tourists, of an unknown population number, who have already visited Lake Toba. Based on Malhotra’s theory, with the number of respondents of 324, the sampling method used is accidental sampling. The data analysis in this study is descriptive analysis and statistical analysis of PLS-SEM using Smart-PLS software. The results of this study show that experiential quality has a positive and significant effect on experiential s

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Citra Nova Amalia and Nur Rokhman. "Analisis Pengaruh Experiental Marketing Dan Service Quality Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variabel Intervening Di Outlet Ayam Geprek Cip-Cip." Journal of Economics, Business, Accounting and Management 2, no. 2 (2024): 225–46. https://doi.org/10.61476/bbs8dz37.

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This study aims to determine the direct effects of experiential marketing and service quality on customer satisfaction, as well as the direct effects of experiential marketing, service quality, and customer satisfaction on customer loyalty. Additionally, this research seeks to identify the indirect effects of experiential marketing and service quality on customer loyalty through customer satisfaction. The research was conducted at Ayam Geprek Cip-Cip. This is a quantitative study, with the population comprising all consumers of Ayam Geprek Cip-Cip, and the sample was selected using purposive s

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Ajani, Oluwatoyin Ayodele. "The Role of Experiential Learning in Teachers’ Professional Development for Enhanced Classroom Practices." Journal of Curriculum and Teaching 12, no. 4 (2023): 143. http://dx.doi.org/10.5430/jct.v12n4p143.

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The main objective of this article was to explore how experiential learning theory can be adopted into teachers' professional development, as an effective approach to engaging teachers in classroom-enhanced activities. The inclusion or design of various experiential learning activities will promote pedagogical content knowledge and teaching skills that can enhance classroom practices. The theoretical framework of experiential learning enables effective classroom instructional delivery for all learning experiences in different contexts. The study purposefully selected 10 teachers, teaching Econ

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Rita, Rita, and Yudianto Yudianto. "Analisis Experiential Marketing dan Service Quality terhadap Customer Satisfaction serta Dampaknya pada Customer Loyalty." Revenue: Lentera Bisnis Manajemen 1, no. 01 (2023): 18–25. http://dx.doi.org/10.59422/lbm.v1i01.16.

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Tujuan penelitian, ialah untuk mengetahui seberapa besar pengaruh Experiential Marketing dan Service Quality terhadap Customer Satisfaction serta dampaknya pada Customer Loyalty nasabah. Dan hasil dari penilitian ini dapat di jadikan masukan untuk perusahaan agar lebih lebih baik di masa yang akan datang. Metode penelitian analisis ini adalah kuantitatif dan dengan teknik pengambilan sampel menggunakan sampling jenuh, dengan subjek penelitian 80 responden yang terdiri dari 37 laki-laki dan 43 perempuan. Kemudian subjek dianalisa dengan metode path analysis yang diolah datanya menggunakan SPSS

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박기윤 and 김현식. "EEPERF(Experiential Education PERFormance): An Instrument for Measuring Service Quality in Experiential Education." Journal of Distribution Science 10, no. 2 (2012): 43–52. http://dx.doi.org/10.15722/jds.10.2.201202.43.

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Anggraini, Ni Putu Nita, I. Wayan Gede Antok Setiawan Jodi, and Dedik Pratama Putra. "The Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention." Journal of International Conference Proceedings 3, no. 2 (2020): 50–58. http://dx.doi.org/10.32535/jicp.v0i0.904.

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This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on rep

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Varkey, Prathibha, M. Katherine Reller, Alan Smith, Julie Ponto, and Michael Osborn. "An Experiential Interdisciplinary Quality Improvement Education Initiative." American Journal of Medical Quality 21, no. 5 (2006): 317–22. http://dx.doi.org/10.1177/1062860606291136.

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Sigmon, Lorie B., Elizabeth K. Woodard, and Gina Woody. "Quality Olympics: Experiential Interprofessional Learning to Improve Quality and Safety." Journal of Nursing Education 59, no. 10 (2020): 589–93. http://dx.doi.org/10.3928/01484834-20200921-10.

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Tjhin, Viany Utami, and Septi Maulana. "Peran Situs Web dalam Meningkatkan Experiential Marketing dan Experiential Value terhadap Kepuasan Pengunjung Concrete Show Se-Asia 2015." Jurnal ULTIMA InfoSys 8, no. 1 (2017): 1–8. http://dx.doi.org/10.31937/si.v8i1.549.

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The research was aimed to determine the influence of marketing mix to the satisfaction of trade show visitors; service quality to the satisfaction of trade show visitors; experiential marketing to the satisfaction of trade show visitors; and experiential value to the satisfaction of trade show visitors. It was used nonprobability sampling with a non-judgmental sampling method. Data was obtained by questionnaires collected from 100 respondents, whom the visitors of Concrete Show South-East (SE)-Asia 2015. The results from this research concluded that marketing mix, service quality, experiential

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Sulastri, R. Ela. "The Influence of Experiential Marketing and Service Quality on Repurchase Intention." Almana : Jurnal Manajemen dan Bisnis 8, no. 2 (2024): 400–407. http://dx.doi.org/10.36555/almana.v8i2.2637.

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The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support increased visitors as an impact of repurchase interest carried out by visitors. This study uses a descriptive and verification research design, with a quantitative research method. Descriptive testing in this study is done by using continuous line analysis and its verification analysis using path analysis. The results of the analysis show that

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Wu, Hung-Che, and Ching-Chan Cheng. "What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (2018): 837–66. http://dx.doi.org/10.1108/apjml-08-2017-0174.

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Purpose The purpose of this paper is to examine the relationships among the experiential quality (EQ) dimensions, experiential satisfaction (ES), experiential involvement (EI), host city image (HCI), experiential equity (EE), spectator affection (SA) and experiential loyalty (EL) in the sport context. Design/methodology/approach The data used in this study were based on a sample of 674 spectators from the finals of the men’s and women’s football tournaments held at the Maracanã Stadium in Rio, indicating that the proposed model fitted the data. Findings Findings show that the six EQ dimensions

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Kartika, Lucia Nurbani, and Purwani Retno Andalas. "The Experiential Marketing Forming Factors of Customers of the Traditional Concept Restaurants in Sleman Regency Special Region of Yogyakarta, Indonesia." International Journal of Multicultural and Multireligious Understanding 8, no. 7 (2021): 145. http://dx.doi.org/10.18415/ijmmu.v8i7.2721.

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The research objective was to identify and explain the forming factors of Experiental Marketing. This study used Experiential Marketing variables which were divided into Sense, Feel, Think, Act, and Relate. The research respondents were the customers of traditional concept restaurants in Sleman Regency, Special Region of Yogyakarta. The sampling technique used purposive random sampling method with data collection method by using a questionnaire that was distributed to 261 respondents. The research data were processed by using the Factor Analysis method. Then, exploratory factor analysis (EFA)

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Le Thi Hoai, Thuong. "INFLUENCING FACTORS AND SOLUTIONS TO THE MANAGEMENT OF EXPERIENTIAL AND CAREER-ORIENTED ACTIVITIES FOR STUDENTS FOLLOWING 2018 GENERAL EDUCATION CURRICULUM." Journal of Science Educational Science 67, no. 3 (2022): 199–208. http://dx.doi.org/10.18173/2354-1075.2022-0058.

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Experiential and career-oriented activities are mandatory in the 2018 General Education Curriculum (GEC); it plays an essential role in education in the new era, contributing to developing qualities and competencies for high school students. In reality, experiential and career-oriented activities and the management of these activities have been implemented in schools according to the 2018 General Educational Curriculum, but there remain many problems to overcome which necessitates a fast improvement, especially in the management of the organization of experiential and career-oriented activitie

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Mertayasa, I. Komang, Mitro, Nyoman Sumarni, and Kristha Adelia Indraningsih. "A Literature Review: The Impact of Experiential Learning on Developing Students' Critical Thinking Skills in Indonesia." International Journal of Current Educational Studies 3, no. 1 (2024): 54–65. https://doi.org/10.46328/ijces.104.

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The use of the experiential learning model within learning often remains underutilized despite its proven effectiveness in enhancing students' abilities across various domains. There is a need for a review of existing studies applying this pedagogical approach. This research aims to disseminate the impact of research that has been carried out on the development of knowledge science. These findings affirm the effectiveness of experiential learning in cultivating critical aspects of students' thinking, aligning with the demands of modern education that emphasize deep and critical thinking skills

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Steinberg, Michael. "“Involve Me and I Will Understand”: Academic Quality in Experiential Programs Abroad." Frontiers: The Interdisciplinary Journal of Study Abroad 8, no. 1 (2002): 207–29. http://dx.doi.org/10.36366/frontiers.v8i1.100.

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In this essay, my aim is to demonstrate that experiential education is a laudable and creditworthy endeavor in study abroad, and to discuss some approaches designed to reinforce the academic side of experiential study. To set a framework, the first section is devoted to a description of the place of experiential programming at the Institute for the International Education of Students (IES), where I am Director of Academic Programs. IES is “traditional” in the sense that the core of our instruction is classroom-based in university courses and courses taught by IES faculty. We are not “tradition

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Effendy, M. Ridho, Zuhrinal M. Nawawi, and Nuri Aslami. "Pengaruh Experiential Marketing, Service Quality dan Reference Group terhadap Kepuasan Nasabah Dengan Loyalitas sebagai Variabel Moderasi pada Bank Sumut Syariah KCP Multatuli." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 3 (2024): 1177–204. http://dx.doi.org/10.47467/elmal.v5i3.629.

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This study aims to examine the effect of experiential marketing, service quality and reference groups on customer satisfaction, either partially or simultaneously. And to test whether loyalty is able to moderate the experiential marketing, service quality and reference group variables on customer satisfaction at the North Sumatra Islamic bank Multatuli KCP. This study uses quantitative research methods by collecting data using a Likert scale. The subjects of this study were customers from Bank Sumut Syariah Kcp Multatuli, totaling 100 samples, data analysis techniques through the IBM SPSS stat

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Awalia, Sofi Nur, and Ari Setiawan. "Kepuasan sebagai mediasi pengaruh brand image, service quality dan experiential marketing terhadap loyalitas nasabah." Journal of Management and Digital Business 2, no. 3 (2022): 176–91. http://dx.doi.org/10.53088/jmdb.v2i3.155.

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This study analyzed the effect of brand image, service quality, and experiential marketing on customer loyalty at PT Bank Tabungan Negara Syariah Solo, with satisfaction as an intervening variable. This type of research is quantitative by applying a purposive sampling technique to the number of samples, 100 respondents. Furthermore, data collection was carried out by distributing Likert-scale questionnaires. The analytical method uses path analysis. The study's results prove that brand image has a positive but insignificant effect on customer satisfaction. In contrast, service quality and expe

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Prisco, Jennifer L., Jennifer D. Goldman, Tewodros Eguale, and Nicole Carace. "Important Factors in Remote Experiential Education." Pharmacy 10, no. 5 (2022): 122. http://dx.doi.org/10.3390/pharmacy10050122.

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Onsite and in-person experiential education has been well established to prepare practice-ready healthcare professionals, such as pharmacists. From COVID-19, the integration of remote educational delivery has occurred. As healthcare disciplines adjust to new experiential styles and innovate traditional methods, this paper highlights key areas for remote experiential education that can influence student experiences. Factors that are of importance to continuous quality improvement are described. A survey, utilizing the cloud-based software platform Qualtrics® headquartered in the United States,

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Effendy, Muhammad Eidho, Zuhrinal M. Nawawi, and Nuri Aslami. "Pengaruh Experiential Marketing, Service Quality dan Reference Group terhadap Kepuasan Nasabah dengan Loyalitas sebagai Variabel Moderasi pada Bank Sumut Syariah KCP Multatuli." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 3 (2023): 1105–31. http://dx.doi.org/10.47467/elmal.v5i3.3756.

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This study aims to examine the effect of experiential marketing, service quality and reference groups on customer satisfaction, either partially or simultaneously. And to test whether loyalty is able to moderate the experiential marketing, service quality and reference group variables on customer satisfaction at the North Sumatra Islamic bank Multatuli KCP. This study uses quantitative research methods by collecting data using a Likert scale. The subjects of this study were customers from Bank Sumut Syariah Kcp Multatuli, totaling 100 samples, data analysis techniques through the IBM SPSS stat

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Rodhiyah, Rodhiyah, Edy Suroso, and Ade Komaludin. "Peran Kepuasan Mahasiswa dalam Memediasi Pengaruh Kualitas Layanan, Citra Perguruan Tinggi, dan Experiential Marketing Terhadap Keunggulan Bersaing Perguruan Tinggi Swasta." EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan 12, no. 1 (2024): 190–214. https://doi.org/10.30640/ekonomika45.v12i1.2222.

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This study aims to examined the direct and indirect influence of service quality, university image and experiential marketing on the competitive advantage of private universities with student satisfaction as a mediation variable. Empirical studied were conducted at private universities in Kuningan Regency. Sampling was carried out used proportionate stratisfied random sampling techniques with a total sample of 380 samples who were active students with minimum criteria for have taken lectures for one year. The instrument of this study is a statement questionnaire with Likert scale. Data analysi

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Kaunang, Michelle Maria Khrisanthi, and Maria Veronika J. Tielung. "THE INFLUENCE OF DESTINATION IMAGE, EXPERIENTIAL QUALITY AND E-WORD OF MOUTH TOWARDS TOURIST REVISIT INTENTION TO TOMOHON CITY AS TOURISM DESTINATION." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10, no. 3 (2022): 922. http://dx.doi.org/10.35794/emba.v10i3.42683.

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The aims of this study is to figure out the influence of destination image, experiential quality and e-word of mouth towards tourist revisit intention to Tomohon city. This research uses quantitative methods. To achieve this goal, the researchers distributed questionnaires and the sample used was 100 tourists as the respondents. The findings of this study indicate that Destination image, experiential quality and E-Word of Mouth simultaneously influence the revisit intention. Destination image and E-Word of Mouth have effect on tourists' revisit intentions. Meanwhile, Experiential Quality has n

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Ramdhani, Adinda Sekar, and Sri Rahayu Tri Astuti. "The analysis of relationship between experiential marketing, service quality, visitors’ satisfaction, and revisit intention: study on tourism industry." Diponegoro International Journal of Business 2, no. 2 (2019): 107. http://dx.doi.org/10.14710/dijb.2.2.2019.107-111.

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This study aims to analyze the impact of experiential marketing and service quality on revisit intention which visitors’ satisfaction as mediating variable. The sample of our study was the 135 visitors’ of Grand Puri Maerokoco, one of the tourism sites in Semarang, Central Java, Indonesia. The result of SEM analysis on those data shows that experiential marketing and service quality have indirect, positive, and significant effect on revisit intention, using visitors’ satisfaction as intervening variable. However, experiential marketing and service quality are not significantly affected revisit

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Vijayakumar, N., V. N. Gaitonde, A. R. Lakkundi, H. K. Madhusudhana, and G. Jangali Satish. "Experiential Learning in Metrology and Quality Engineering Course." Journal of Engineering Education Transformations 29, no. 1 (2015): 79. http://dx.doi.org/10.16920/jeet/2015/v29i1/77119.

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Kelley, Harry F., and Jennifer Margolis. "Teaching Public Sector Quality Management: An Experiential Approach." Journal of Public Affairs Education 4, no. 2 (1998): 137–45. http://dx.doi.org/10.1080/15236803.1998.12022019.

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Jensen, Willis A. "Essentials of Quality with Cases and Experiential Exercises." Journal of Quality Technology 42, no. 3 (2010): 327. http://dx.doi.org/10.1080/00224065.2010.11917827.

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Qian, Yi, Qiang Gong, and Yuxin Chen. "Untangling Searchable and Experiential Quality Responses to Counterfeits." Marketing Science 34, no. 4 (2015): 522–38. http://dx.doi.org/10.1287/mksc.2014.0867.

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Wu, Hung-Che, Ching-Chan Cheng, Chi-Han Ai, and Tsung-Pao Wu. "Fast-disappearing destinations: the relationships among experiential authenticity, last-chance attachment and experiential relationship quality." Journal of Sustainable Tourism 28, no. 7 (2020): 956–77. http://dx.doi.org/10.1080/09669582.2020.1713799.

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Rahmania, Maulida Afiya, and Wahyono Wahyono. "Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention." Management Analysis Journal 11, no. 1 (2022): 71–82. http://dx.doi.org/10.15294/maj.v11i1.54279.

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The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sample analysis method using Partial Least Square (PLS) with SmartPLS 3.0 program. The results showed that e-service quality had a significant and positive effect on trust and satisfaction. Experiential marketing has a significant and positive effect on trust, but experiential marketing has no significan

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