Academic literature on the topic 'Experiential tourism'

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Journal articles on the topic "Experiential tourism"

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Garcia Henche, Blanca. "Urban experiential tourism marketing." Journal of Tourism Analysis: Revista de Análisis Turístico 25, no. 1 (April 9, 2018): 2–22. http://dx.doi.org/10.1108/jta-01-2018-0002.

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Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential consumer. Design/methodology/approach This paper is arranged as follows: first, a review of the documents on new tourist sector trends towards the demand of experiential tourism, on marketing 2.0 and on social media has been carried out; second, communication strategies of the food markets seen as tourist resources are described herein, including results of the research in the use of social media; and finally, conclusions of the study are developed. Findings According to the conceptual approach and after reviewing the documents cited in this paper, it is possible to conclude that food markets are tourist resources that shall be exploited as “experiential providers” for a market niche that is increasingly demanding and expects to have a “tourist experience”. The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. Research limitations/implications Although this work represents an in-depth study of the food markets analyzed, the research could be extended to other markets or to other cities that are also working with markets as experiential tourism resources, though not in a structured design as in Madrid. Practical implications This work is different from previous studies for several reasons. In the first place, food markets are integrated as elements for the study of experiential tourism as tourist resources, and second, commercial interaction and other types of productive activities in urban centers are considered. In particular, social relations and collaboration between small retailers in markets, their managers and the institutions responsible for tourism management in the city of Madrid are barely analyzed in the literature. This includes the collaboration between public (Madrid City Council), cultural and business institutions (Madrid Fusión and Gastrofestival), hospitality and other businesses (established in the food markets) to promote cultural experiences and historic tourism. Social implications The performed study has several implications for employers and policymakers. As historical, cultural and experiential tourism are growing trends throughout the world, new tourist consumer profiles must be analyzed. There are new groups of tourists looking for unique experiences and “local” activities, eager to visit renovated urban historical centers with a developed experiential leisure offer. This tourist activity facilitates the rebirth of the traditional food markets and promotes the creation of jobs and new opportunities for traditional businesses as shown in the present case study focused on the markets of Madrid. Originality/value The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. The role played by food markets in the creation of an experiential tourism offer in Madrid and the communication strategies generated by them is described in this research. This study not only sheds light on the changes undergone by the tourist demand, specifically urban tourism but also it helps understand some of the strategies that big tourist cities are implementing in historic centers to reduce the risks of mass tourism.
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ALFIFTO, Alfito, Endang Sulistya RINI, and Yeni ABSAH. "Experiential Tourism in Lake Toba Samosir District." Journal of Environmental Management and Tourism 11, no. 6 (September 13, 2020): 1385. http://dx.doi.org/10.14505/jemt.v11.6(46).08.

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Tourism is a new kind of industry that can accelerate economic growth and availability of employment, income increment, standards of living and stimulate other productive sectors. In the context of tourism, satisfaction is referred to, as part of the expectation before travel and experience after the trip. The satisfaction of tourists can be influenced by their experience in visiting tourism destinations. Experience can be the key to the success of tourism industry. The tourism experience is divided into two, namely experiential quality and experiential value. Tourists who visit Lake Toba will get their personal experience from their holiday. The satisfaction in enjoying Lake Toba will help those tourists consider if they would return or not. The purpose of this research is to analyze experiential quality impacts on tourist satisfaction through experiential value. The sampling method used is accidental sampling. The population of this research is domestic tourists who visit Lake Toba in Samosir District. The number of respondents in this study was 140. Data analysis is done through PLS-SEM by using SmartPLS 3.0 program. The results showed significant effects of experiential quality on experiential value, experiential quality on tourist satisfaction, experiential value on tourist satisfaction, and experiential quality on the satisfaction of tourists through experiential value.
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Sulistya Rini, Endang, Yeni Absah, Beby Karina Fawzeea Sembiring, and Muhammad Dharma Tuah Putra Nasution. "Intention to revisit tourist destinations in Indonesia." Innovative Marketing 17, no. 4 (October 29, 2021): 37–48. http://dx.doi.org/10.21511/im.17(4).2021.04.

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This study aims to examine the effect of tourism image, experiential value, and satisfaction on the intention of revisiting the tourist area. The present study used associative analysis to ascertain the link between two or more variables. The study is being conducted in North Sumatera province, Indonesia, specifically in the tourist area of Lake Toba. The research population is comprised of an undetermined number of tourists that visited the tourist area around Lake Toba. The sample size of 324 was determined, which was obtained by multiplying the least number of samples by four or five questionnaire item categories. An accidental sampling approach was employed in this study, and data processing was performed using descriptive and inferential statistics and Smart-PLS software. The empirical findings indicate that although the tourism image has a significant and positive impact on experiential satisfaction, the direct effect of experiential value has a negative value on experiential satisfaction. Moreover, through tourism experiential satisfaction, experiential value has a negative value on intentions to revisit the destination. On the other hand, the indirect relationship between the tourism image and the intention to revisit through tourism experiential satisfaction has a positive value. AcknowledgmentWe would like to express our gratitude to the Ministry of Education and Culture’s Directorate of Research and Community Service for funding this study via the “Higher Education Excellent Basic Research Grant Fund” program.
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Song, Mei, Tianjiao Niu, Linna Wang, and Xiaoyi Wang. "The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing." Security and Communication Networks 2022 (July 26, 2022): 1–10. http://dx.doi.org/10.1155/2022/1825171.

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With the development of economy, people’s demand for travel is also increasing. They are no longer satisfied with the single standardized travel products of travel agencies and begin to pursue personalized. When many customers travel, the most important thing is their subjective feelings. This is also the focus of tourism enterprise research. Therefore, introducing experiential marketing into tourism and realizing experiential marketing can enhance the sense of experience of tourism, improve the economic benefits of tourism, and promote the development of tourism. This paper mainly studies the application of experiential marketing in tourism industry. In this paper, based on the tourism situation of Qingyan Ancient Town and the tourism marketing activities of other tourist attractions, combined with my own design, we developed an optimized design scheme of experiential marketing. In the process of implementation, there are still areas to be improved, and the author will continue to study and learn from the sharing of other scholars. The purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing. On the one hand, the research of this paper can enrich the theory of experience marketing; on the other hand, it can also provide reference for the reality of tourism marketing, which has theoretical and practical significance.
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Chang, Angela. "Effects of tourism image and experiential value on revisit intention in tourism industry." Acta Oeconomica 64, Supplement-2 (November 1, 2014): 289–301. http://dx.doi.org/10.1556/aoecon.64.2014.suppl.20.

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Food, clothing, housing, transport and amusement are the necessities of a modern life, in which amusement is even a key element for modern people. Tourism, as the dynamic activity of amusement, allows people to experience a colorful life and tourist spots to acquire economic benefits. For this reason, the effects of Tourism Image and Experiential Value on Revisit Intention in tourism industry are studied. Aiming at the visitors to Yushan National Park, a total of 500 copies of questionnaires were distributed. Having deducted invalid and incomplete ones, 327 valid copies were retrieved, with the retrieval rate of 65%. The research results show the significant correlations between 1. Tourism Image and Experiential Value, 2. Experiential Value and Revisit Intention, and 3. Tourism Image and Revisit Intention and 4. Moderating effects of Experiential Value on the correlations between Tourism Image and Revisit Intention.
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Setiawan, Heri. "KETERKAITAN ANTARA CITRA DESTINASI, PERSEPSI NILAI PENGALAMAN DAN KEPUASAN WISATAWAN KULINER." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 3 (November 19, 2018): 523. http://dx.doi.org/10.22441/mix.2018.v8i3.005.

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Culinary tourism is part of tourism activities that continue to grow in Indonesia, but studies on culinary tourism are still rarely. The purpose of the study is to analyze the relationship among the image of a tourism destination, experiential value perception with tourist satisfaction while in the culinary attractions. The study was conducted in Palembang City which is known as a city with a variety of typical traditional foods. The research data was obtained by distributing questionnaires to 140 local tourists who visited culinary attractions in Palembang City. Data analysis was carried out using path analysis method with data processing software namely AMOS and SPSS. Research findings state that the image of tourism destinations has a relationship with the experiential value perception significantly. Then, the experiential value perception has a relationship with tourist satisfaction significantly and the image of tourism destinations has a relationship with tourist satisfaction significantly. Implications of research results can be useful for referrals for other researchers or parties interested in culinary tourism destinations
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Guzmán-Sánchez, Grace Marely. "Turismo experiencial." RA RIÓ GUENDARUYUBI 2, no. 5 (January 14, 2019): 38–41. http://dx.doi.org/10.53331/rar.v2i5.0115.

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The so-called experiential tourism alternative can be found without a clear definition. The clarity of the experiential concept depends on the perception that the traveler has. It may be that the experience you are looking for depends on the type of tourism you choose or frequent. For example, in the case of cultural tourism, the experience that the tourist seeks may be very different from adventure tourism for the practice of rappelling. Due to the lack of clarity in the definition, the experience tourism offer has been extended to various types of tourism and even to the combination of types of tourism. Experiential tourism is an opportunity for tourism service providers and is a range of options for tourists.
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Rorimpandey, Victoria, Willem J. F. A. Tumbuan, and Ferdinand J. Tumewu. "THE INFLUENCE OF EXPERIENTIAL MARKETING AND TOURIST SATISFACTION ON TOURIST REVISIT INTENTION AT BUKIT KASIH KANONANG." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10, no. 3 (July 22, 2022): 165. http://dx.doi.org/10.35794/emba.v10i3.41590.

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The development of tourism is currently fast. Tourism is one industry that can support a region’s economy. Tourism will provide a lot of income for regions that are aware of the potential for the tourism sector. The existence of regional autonomy makes each region try to exploit the potential of its region. Every region seeks to contribute to making tourism oriented towards improving the welfare of the local community.Increasingly fierce competition becomes a challenge and a threat for business actors in order to win the competition, maintain the market they have, and seize the existing market.The purpose of this study is to find out whether The Influence of Experiential Marketing and Tourist Satisfaction on Tourist Revisit Intention at Bukit Kasih Kanonang. This study uses quantitative method and the researchers distributed questionnaires and samples used 100 respondents. The results of this study found that experiential marketing and tourist satisfaction partially had a significant positive effect on tourist revisit intention at Bukit Kasih Kanonang and the results also showed that experiential marketing and tourist satisfaction simultaneously had a positive and significant effect on tourist revisit intention.
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Xu, Han, Xinya Lin, Fan Liu, Xinyi Wang, and Minhua Wang. "Experiential Value, Place Attachment, and Environmentally Responsible Behavior of Forest Health Tourism—A Case of China." Forests 13, no. 11 (November 7, 2022): 1855. http://dx.doi.org/10.3390/f13111855.

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With the increasing concerns about the environmental issues of forest health tourism, the environmentally responsible behavior of tourists becomes the key to the sustainable development of forest health tourism. Therefore, the article takes experiential value as an entrance point, innovatively introduces the scenario of forest health tourism, and divides experiential value into the functional value, hedonic value and symbolic value. Then, a theoretical model of the experiential value of forest health tourism, two place perception concepts of place attachment, and environmentally responsible behavior is constructed. The research team assembled 498 valid questionnaires for the empirical investigation in the Fuzhou National Forest Park in China. Structural equation modeling was used to test the theoretical hypotheses and to explore the cumulative driving effects of the experiential value and place attachment in forest health tourism on environmentally responsible behavior. The results showed that the experiential value of forest health tourism had a significant positive effect on the environmentally responsible behavior. It also had a significant positive effect on place attachment, which also strengthened the environmentally responsible behavior. In addition, place attachment is considered to be an important mediator of the effect of forest health tourism’s experiential value on the intention of environmentally responsible behavior. Place attachment is a more important element driving environmentally responsible behavior than the elements of the forest health tourism’s experiential value. Place attachment has a greater impact on tourists’ environmentally responsible behavior than place identification. This highlights the importance of place attachment in influencing the environmentally responsible behavior of tourists. These results provide a useful theoretical basis and practical reference for promoting environmentally responsible behavior in forest health tourism.
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Yiannakou, Athena, Angelina Apostolou, Vasiliki Birou-Athanasiou, Apostolos Papagiannakis, and Athina Vitopoulou. "Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions." Tourism and Hospitality 3, no. 2 (May 16, 2022): 435–50. http://dx.doi.org/10.3390/tourhosp3020028.

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The focus of experiential tourism is for the consumer or visitor to experience the tourist destination and to actively interact with local people, cultures, and the place itself. In fact, it can be seen as a form of tourism that builds upon place identities, both tangible and intangible, by energetically introducing the visitor to the culture, history, nature, traditions, cuisine, and social life of a place. In doing so, the emotional, physical, or spiritual experience of the consumer becomes a dynamic source of place branding. The paper investigates the main features of experiential tourism in the Greek regions of Central Macedonia, and Eastern Macedonia and Thrace, and discusses their interactions with place identity. Our methodology consists of a qualitative survey based on semi-structured interviews with stakeholders and a thematic analysis to trace the main features of the experiential product and enterprises that develop such products. The paper concludes that experiential tourism in Greece bears many of the features highlighted in the literature. Furthermore, our findings underline some new aspects, especially the links between the experiential product, small and well-qualified enterprises, and a place’s tangible and intangible identities, which make experiential tourism an opportunity for locales and their branding.
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Dissertations / Theses on the topic "Experiential tourism"

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Smith, Mary-Anne. "Quality Tourism Experiences: a Qualitative Study of Gold Coast Resident's Perspectives as both Tourists and Hosts to Tourists." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365815.

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In an experiential economy, tourists demand quality tourism experiences. Tourists want more than to see sights or to overnight in a hotel, they want each component of their travel to deliver a quality experience. As the industry becomes more competitive, industry focus and research on the determinants of quality tourism experiences is burgeoning.This research studies Gold Coast resident’s perspectives of quality tourism experiences both as a tourist and as a host to tourists. China tour group individuals applied their quality filters of pricality, functionality, aesthetics and familiarity, to benchmark the China tour mediating quality concepts, Tour leader, Locally hosted visits, Tour elements, Tour group, Tour destination, and Hosting to evaluate a quality tourism experience. Situated within the social sciences, the design of this research is multifacted and uses a blended approach of traditions and methods with the intent of interpretion and meaning-making. To this end an interpretive constructivist approach lead to the adoption of a blend of phenomenology and ethnography traditions.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Shy, Kelsie Danielle. "Experiential design for elephant conservation." Kansas State University, 2017. http://hdl.handle.net/2097/35529.

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Master of Landscape Architecture
Department of Landscape Architecture/Regional & Community Planning
Jessica Canfield
In the past few decades, U.S. cities have seen a rise in animal sanctuaries as an alternative for traditional zoos. These facilities are often seen as more humane because they provide more space and natural surroundings than zoos do. The impact of animal activists and increasing regulations are forcing many zoos to close exhibits for their largest, most expensive animal: the elephant. When these elephant exhibits are closed, the elephants cannot return to the wild. They must be sent to either another zoo, or an elephant sanctuary. As more and more elephants are being retired from zoos, the few sanctuaries in the United States must take on the responsibility of housing them. Elephants are an endangered species, and experience a major threat from poaching and harmful tourism practices. Elephant tourism is one of the most popular industries is southeast Asia, and has led to the use of cruel training techniques. Most people, even those with interest in animals, are unaware of these threats. There are many animal sanctuaries all over the world that use tourism as a way to educate the public and about conservation and raise funds. However, there are few places like this in the United States. Creating a place for elephant based tourism in the U.S. may solve the issue of limited sanctuary space, while providing an opportunity for visitors to learn about elephants and the need for conservation. The landscape architecture profession has an opportunity to contribute to animal sanctuaries because of its knowledge in design, art, science, and the relationship between the built and natural environment. Thoughtful design and functionality is beneficial for a harmonious relationship between visitors, caretakers, and animals. This project proposed a design for an expanded sanctuary at the Ringling Center for Elephant Conservation in Polk City, Florida. This center is currently home to the Ringling Circus’ retired performing elephants. The purpose of this project is to examine how the design of a conservation center can influence visitor experience and promote public conservation efforts for endangered animal populations, specifically the Asian elephant. By studying existing animal attractions, conservation efforts, elephant care resources, and visitor education guidelines, a collective knowledge can be applied to a new conservation center. Methods to support this projected design include: precedent studies, analysis of zoo exhibit design guidelines, financial analysis, and site inventory and analysis. The results of this research give direction to the final design outcome. This project concludes with a new conservation center design that creates unique, interactive experiences between visitors and elephants, while connecting the elephants to an overall message of conservation. A variety of activities cater to all types of visitors and offer fulfilling encounters while adventuring on the site. A multifuncitonal design that utilizes sinuating circulation, vista-like views, cultural materiality, animal enrichment features, and creative safety techniques allows guests to have a visceral experience and ingites an emotional connection towards the elephants, which in turn leads to care for conservation.
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Jonas, Lynn Cindy. "Tourism students' perceptions of their experiential learning experiences based on the place four-component model." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020621.

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The purpose of this study was to determine tourism students’ perceptions of their Experiential Learning (EL) experiences based on the Predicting Learner Advancement through Cooperative Education (PLACE) four-component model. The research objectives were to ascertain Experiential Learning’s impact on the four components namely Personal Development, Career Development, Work-skills Development and Academic Development. This study fits within the pragmatic paradigm and utilised an explanatory mixed methods research design which requires quantitative data to be collected first with follow-up qualitative data. The data collection instrument for the quantitative data was the PLACE model, which was in the form of a survey questionnaire and the data generating strategy for the qualitative data was individual interviews. The findings of the data were heavily skewed toward the positive end of the spectrum with students viewing the impact of EL on the four components as favourable. Interviews were conducted with participants whose results showed deviations from the norm and had particularly negative experiences. Academic Development had extremely low Cronbach Alphas, which points to poor reliability. This phenomenon was also further explored during the interviews with participants making suggestions for factors to be considered. Recommendations were made to the three stakeholders of EL namely students, employers and academic coordinators in order to ensure improved Experiential Learning programmes and maximised student benefit.
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Gooch, Christina. "Food Studies Abroad: Identity, Consumption, and Learning in Italy." Thesis, University of Oregon, 2016. http://hdl.handle.net/1794/19732.

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Food studies offers a powerful lens through which to consider the complexity of travel, given the ways in which food can bring multiple perspectives to the table. The merging of food studies with the well-established tradition of study abroad, then, provides a platform for incorporating critical thinking and fresh perspectives into the discourse surrounding study abroad. How does food studies abroad reflect the opportunities and reify the concerns posed by study abroad in general? I explore this topic through a case study of a University of Oregon food studies abroad program, Food and Culture in Italy, looking specifically at students’ motivations, on-site experience, and perceived outcomes. I employ the lenses of identity, consumption, and experiential learning to discuss the trends that emerge from the data and conclude with a series of recommendations for moving thoughtfully and critically forward with food studies abroad programming.
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Kesnerová, Martina. "Možnosti využití areálu zámku Žďár nad Sázavou pro nabídku zážitkových programů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73854.

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The main goal of this Thesis is to design possible programs of experiential tourism for castle in Žďár nad Sázavou. Whole work is divided into six chapters. The theoretical part is devoted to the explanation of the concept of experience, its key features and significance for tourism. The following chapter discusses the possible use of experiential methods in tourism education and clarifies the basic principles and methods of this pedagogical sector. The next part describes examples of existing experiential programs and characteristics of Žďár nad Sázavou and castle from the perspective of tourism. Based on the findings from the theoretical part, there we created new experiential programs designed especially for segment of school groups.
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West-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]." Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.

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In this thesis a discursive examination of backpacker attitudes towards and use of a New Zealand tourism website, based on their own accounts of their experiences of using the web for travel, offers a contribution to existing knowledge about human computer interaction. The study enhances current understandings of the processes through which backpackers interact with travel websites by including the social and personal context of their experience. Analysing interview data on user attitudes and behaviour, it argues the importance of taking into account the use-context of human computer interactions. Placing participants’ interaction with the newzealand.com website within themes of imagination, emotional engagement, and authenticity in experience allows an exploration of such context. It demonstrates that backpackers’ engagement with websites is shaped not only by their material circumstances but by their attitudes to travel in general, their assumptions and feelings about New Zealand as a place, and as a site for their own experiences. The research applies usability techniques and methods to observe and inquire into tourists’ experiential interaction with a destination website. The emotional, affective, reflective and behavioural aspects of tourists’ decision making processes are studied in order to show how websites, as a medium of communication, evoke users’ travel imaginings. In this way the study contributes to research into tourists’ web-related motivation and behaviour. In addition, by applying discursive, performative, and experiential lenses drawn from travel research to human-computer interaction, it augments current research techniques for studying the social effects of virtual technology and web related human behaviour. The thesis explores themes of representation of place and self in relation to backpacker experiences and frames them in terms of authenticity and trust. It argues that in navigating places, backpackers seek authentic experiences and that this notion of authenticity is mediated by their encounters with other travellers, locals, tourism providers, as well as books, television and the Internet. Websites as travel information sources shape how backpackers think about their tourist experiences; to do this effectively, what the site presents must resonate with the backpacker’s views on how they think those experiences should be.
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Cardoza, Moreno Jessica Elvira, Lazo Tedhy Alexander Garcia, Garcia Roxana Margarita Miranda, and Escobedo Leandro Luis Vega. "Plan de negocio para un Agrolodge en la provincia La Convención - Cusco." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652152.

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En los últimos años el turismo se ha convertido en una fuente importante para la economía peruana debido a los reconocimientos que ha logrado el país por su comida, historia y arqueología, es así que los turistas siempre están ávidos a conocer todas nuestras costumbres y tradiciones a través del turismo vivencial. Con lo antes mencionado, el presente trabajo tiene como objetivo diseñar un plan de negocio para la implementación de un Agrolodge en la provincia de la Convención – Cusco, este será un lugar donde se le brindará al turista un hospedaje con todas las comodidades para que pueda descansar y relajarse de la rutina, así como también aprenderá de todas las costumbres relacionadas a la agricultura inca, como arar la tierra, sembrar y cosechar diversos cultivos; todo esto estará acompañado de una alimentación con productos orgánicos. Cusco es la ciudad con los índices de turismo más altos convirtiéndola en la segunda ciudad más visitada del Perú y su provincia La Convención es la más idónea para la instalación del Agrolodge por poseer tierras y climas aptos para una gran cantidad de cultivos; así como también por estar cerca de centros arqueológicos más importantes. Luego de haber realizado el estudio del proyecto vemos que este es viable en un horizonte de 10 años, obteniendo flujos siempre positivos a partir del séptimo año de operación, con un VAN de US$ 835,671.09 y una TIR de 24.53% en un escenario moderado. La inversión total del proyecto asciende a US$ 2´693,190, la cual estará financiada por una hipoteca para la adquisición del terreno valorizado con US$ 1’500,000, un préstamo bancario de US$650,000 y capital de los socios de US$ 543,190.
In recent years tourism has become an important source for the Peruvian economy due to the recognition that the country has achieved for its food, history and archeology, so tourists are always eager to know all our customs and traditions to through experiential tourism. With the aforementioned, this work aims to design a business plan for the implementation of an Agrolodge in the province of the Convention - Cusco, this will be a place where the tourist will receive accommodation with all the comforts so that he can rest and relax from the routine, as well as learn from all customs related to inca agriculture, such as plowing the land, sowing and harvesting various crops; all this will be accompanied by a diet with organic products. Cusco is the city with the highest tourism rates, making it the second most visited city in Peru and its province La Convención is the most suitable for the installation of Agrolodge because it has land and suitable climates for a large number of crops; as well as being close to major archeological centers. After having carried out the study of the project, we see that this is viable in a 10 years horizon, obtaining positive flows from the seventh year of operation, with a VAN of US$ 835,671.09 and a TIR 24.53% in a moderate scenario. The total investment of the project amounts to US$ 2’693,190, which will be financed by a mortgage for the acquisition of land valued at US$ 1’500,000 a bank loan of US$ 650,000 and capital of the partners of US$543,190.
Trabajo de investigación
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Altamirano, Roca Stefanie Krystel, Guanilo Bruno Enrique Gobitz, Palomino Suling Angelly Guerra, Gutierrez José Ignacio Jauregui, and Carreño Magda Lucero Merino. "Proyecto TruePassport." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651768.

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El presente proyecto tiene como objetivo el desarrollo de un modelo de negocios basado en las relaciones y alianzas estratégicas de los diversos agentes turísticos en la ciudad de Lima; esta última como modelo piloto. Se trata de una comunidad enfocada al turismo vivencial segmentada para extranjeros de entre 25 y 44 años de edad que buscan propuestas de experiencias únicas en la ciudad, esta segmentación se basó en el PET – Perfil del turista extranjero del 2018 desarrollado por Ministerio de Comercio Exterior y Turismo. Para el análisis de viabilidad de propuesta se realizaron cuestionarios tanto para expertos como a turistas en los principales centros de afluencia en la ciudad y asimismo validaciones de las ofertas turísticas actuales y las que serían ofrecidas con diferenciación en originalidad y cotidianidad por el equipo de TruePassport. Se concluyó que existe demanda insatisfecha por parte de los extranjeros con respecto al turismo en específico en la ciudad de Lima y una potencial acogida de propuestas vivenciales con la posibilidad de replicar el modelo en otras ciudades, además que la base del modelo se encuentra en las relaciones estratégicas que apalancan la operación y la necesidad de desarrollo de tácticas tanto online como offline para su promoción efectiva.
This project aims to develop a business model based on the strategic relationships and alliances of the various tourism agents in the city of Lima; this as a pilot model. It is a community focused on segmented experiential tourism for foreigners between 25 and 44 years of age who are looking for proposals of unique experiences in the city, this segmentation was based on the PET - Profile of the foreign tourist of 2018 developed by the Ministry of Foreign Trade and Tourism For the feasibility analysis of the proposal, questionnaires were made for both experts and tourists in the main centers of influx in the city and also validations of current tourist offers and those that would be offered with differentiation in originality and daily life by the TruePassport team. It was concluded that there is unsatisfied demand by foreigners regarding tourism specifically in the city of Lima and a potential reception of experiential proposals with the possibility of replicating the model in other cities, in addition to the basis of the model being found in the strategic relationships that leverage the operation and the need to develop tactics both online and offline for their effective promotion.
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Willson, Gregory Brian. "International Tourists' Experiences of the Heritage Buildings in Hawke's Bay, New Zealand." The University of Waikato, 2006. http://hdl.handle.net/10289/2227.

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There has been increased attention given in the tourism literature to experiential perspectives of tourism. This thesis addresses the lack of attention in previous experiential studies to the relationship between heritage buildings and tourism. Specifically, this thesis explores the influence of heritage buildings in shaping international tourists' experiences of a particular region of New Zealand: Hawke's Bay. This research sought insight into the specific attributes of heritage buildings that influenced the experiences of international tourists visiting the region, and examined the relative importance of heritage buildings for international tourism to Hawke's Bay, as perceived by international tourists visiting the region. In this way, results are assumed in the personal constructs of individual consumers (Beeho Prentice, 1997; Prentice, Witt Hamer, 1998; McIntosh Siggs, 2005). An increased understanding of the relationship between heritage buildings and tourism is essential in strengthening support for preservation, for product development and promotion. A mixed-methodology comprising of 50 semi-structured interviews, 66 photograph-supported interviews and 354 structured questionnaires was adopted. Hawke's Bay's heritage buildings were found to have an important influence on tourists' experiences of the region, visually and as part of the narratives of their reported experiences. Attributes of Hawke's Bay's heritage buildings that influenced tourists' experiences of the region included their architecture, exterior and interior design, colour, history and associated stories. Furthermore, the interviews elicited three key experiential themes that emerged from respondents' narratives of their experiences in Hawke's Bay. They are; 'visual appeal', 'personal reflections' and 'engaging experiences'. Specifically, it was found that a townscape is not a passive space. Heritage buildings render the townscape an experiential place filled with emotion, mindfulness, engagement, and imbued with personal meaning. Visitors in effect created their own experiences through their active interaction with the environment; rendering it relevant to a context they were personally interested in, or which held personal significance for them. Analysis of the questionnaires revealed that, as perceived by international tourists, heritage buildings are important to a region; a significant proportion of respondents indicated that they would theoretically be willing to pay some money to ensure the preservation of Hawke's Bay's heritage buildings. This thesis evidences the important relationship between heritage buildings and tourism, and future research is advocated to advance upon the conclusions made in this research.
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Klečacká, Simona. "Analýza nabídky zážitkové turistiky v Jihočeském kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72207.

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The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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Books on the topic "Experiential tourism"

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Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003357322.

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Jewell, David L. Professional practicum manual, experiential education in leisure services, recreation, parks, and tourism. 3rd ed. Springfield, Ill: C.C. Thomas, Publisher, 2001.

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Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. Taylor & Francis Group, 2023.

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Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. Taylor & Francis Group, 2023.

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Dixit, Saurabh Kumar, and Girish Prayag. Gastronomic Tourism Experiences and Experiential Marketing. Taylor & Francis Group, 2023.

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Kozak, Metin, and Nazmi Kozak. Tourist Behavior: An Experiential Perspective. Springer, 2018.

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Kozak, Metin, and Nazmi Kozak. Tourist Behavior: An Experiential Perspective. Springer, 2018.

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Fyall, Alan, Metin Kozak, and Antónia Correia. Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context. Goodfellow Publishers, Limited, 2019.

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Fyall, Alan, Metin Kozak, and Antónia Correia. Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context. Goodfellow Publishers, Limited, 2019.

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Fyall, Alan, Metin Kozak, and Antónia Correia. Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context. Goodfellow Publishers, Limited, 2019.

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Book chapters on the topic "Experiential tourism"

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Sneha, N., and G. Nagarjuna. "Experiential Tourism." In The Routledge Handbook of Nature Based Tourism Development, 383–95. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003230748-28.

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Jensen, Jens Friis, and Jon Sundbo. "Experiential choice in tourism." In The Routledge Handbook of Tourism Experience Management and Marketing, 140–49. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-12.

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Dieguez, Teresa, and Oscarina Conceição. "Experiential Tourism and Experiential Marketing: An Innovative Approach." In Advances in Tourism, Technology and Systems, 550–59. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-33-4260-6_47.

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Sundbo, Jon. "Experiential dissonance." In The Routledge Handbook of Tourism Experience Management and Marketing, 238–45. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-21.

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Batat, Wided. "The customer experience in the food, tourism, and leisure sector." In Experiential Marketing, 101–24. New York: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-4.

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Rather, Raouf Ahmad, and Linda D. Hollebeek. "Experiential marketing for tourism destinations." In The Routledge Handbook of Tourism Experience Management and Marketing, 271–82. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-24.

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Corte, Valentina Della, and Giovanna Del Gaudio. "Traditional versus experiential marketing in tourism." In The Routledge Handbook of Tourism Experience Management and Marketing, 249–59. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-22.

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Dixit, Saurabh Kumar, and Girish Prayag. "Introduction: Gastronomic tourism experiences and experiential marketing." In Gastronomic Tourism Experiences and Experiential Marketing, 1–4. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003357322-1.

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Matson-Barkat, Sheila, Philippe Robert-Demontrond, and Cele Otnes. "From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France." In Gastronomic Tourism Experiences and Experiential Marketing, 100–115. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003357322-7.

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Lin, Min-Pei, Estela Marine-Roig, and Nayra Llonch-Molina. "Gastronomic experience (co)creation: evidence from Taiwan and Catalonia." In Gastronomic Tourism Experiences and Experiential Marketing, 61–76. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003357322-5.

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Conference papers on the topic "Experiential tourism"

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Wu, Hung-Che, Wi-En Hong, Yi-Chang Chen, and Tsung-Pao Wu. "EXPERIENTIAL QUALITY, AFFECTIVE COMMITMENT, ZOO IMAGE, NOVELTY-SEEKING, EXPERIENTIAL SATISFACTION AND REVISIT INTENTIONS." In International Conference on Hospitality & Tourism Management. TIIKM, 2016. http://dx.doi.org/10.17501/icoht.2016.4111.

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Cauzo-Bottala, Lourdes, Francisco Javier Quirós-Tomás, Myriam González-Limón, and María del Rocío Martínez-Torres. "Analysis of Wellness Experiences in a Tourist Destination." In CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics. valencia: Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/carma2022.2022.15052.

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Wellness tourism has experienced rapid growth in recent years. This has attracted the interest of both researchers and industry representatives. However, experiential tourism has not been investigated in depth through user generated content (UGC) dimensions to create the tourism destination image. The aim of this paper is to analyse UGC published on Airbnb Experiences in eight Spanish tourist destinations (Barcelona, Islas Canarias, Granada, Madrid, Málaga, Mallorca, Seville and Valencia) to identify the dimensions of Wellness and their relationship with the tourism destination image.
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Nival, Emily, and Candice Aguilos. "Filipino Practicum Students' Close Encounter with Asian Tourists: An Experiential Study." In Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/atf-16.2016.51.

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Liu, Yanhong, Siting Wang, and Xiaowen Jie. "Experiential Honeymoon Tourism Study from Perspective of Embodied Cognition." In 2019 5th International Conference on Information Management (ICIM). IEEE, 2019. http://dx.doi.org/10.1109/infoman.2019.8714675.

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Zhang, Jiahui. "Research on Application of Experiential Mode in Tourism Management Teaching." In Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/sschd-19.2019.72.

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Komaini, Anton, Yanuar Kiram, and Nadia Daniati. "Improving Children’s Motor Skills with Experiential Learning-Based Games." In 1st International Conference on Sport Sciences, Health and Tourism (ICSSHT 2019). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/ahsr.k.210130.036.

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Fedrina, Rezka, Khrisnamurti, and Heryanti Utami. "Visitor Activity Development at Satria Mandala Museum Through Experiential Marketing." In Proceedings of the 3rd International Seminar on Tourism (ISOT 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/isot-18.2019.37.

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Andiani, Tri, and Yasri. "The Effect of Experiential Quality, Experiential Satisfaction, and Trust on the Interest to Revisit the Tourism Objects in Padang." In Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba-19.2019.88.

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Ying Zheng, Xiyin Gao, and Zhenhe Ye. "Notice of Retraction: A study on the development of experiential tourism souvenirs." In 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design (CAIDCD 2010). IEEE, 2010. http://dx.doi.org/10.1109/caidcd.2010.5681924.

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Stolk, Dr Paul. "Better Than Nature, Or Just Different? Key Experiential Attributes of Artificial Reefs as Resources for Recreational Scuba Diving." In Annual International Conference on Tourism and Hospitality Research. Global Science & Technology Forum (GSTF), 2012. http://dx.doi.org/10.5176/2251-3426_thor1225.

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