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Smith, Mary-Anne. "Quality Tourism Experiences: a Qualitative Study of Gold Coast Resident's Perspectives as both Tourists and Hosts to Tourists." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365815.
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In an experiential economy, tourists demand quality tourism experiences. Tourists want more than to see sights or to overnight in a hotel, they want each component of their travel to deliver a quality experience. As the industry becomes more competitive, industry focus and research on the determinants of quality tourism experiences is burgeoning.This research studies Gold Coast resident’s perspectives of quality tourism experiences both as a tourist and as a host to tourists. China tour group individuals applied their quality filters of pricality, functionality, aesthetics and familiarity, to benchmark the China tour mediating quality concepts, Tour leader, Locally hosted visits, Tour elements, Tour group, Tour destination, and Hosting to evaluate a quality tourism experience.
Situated within the social sciences, the design of this research is multifacted and uses a blended approach of traditions and methods with the intent of interpretion and meaning-making. To this end an interpretive constructivist approach lead to the adoption of a blend of phenomenology and ethnography traditions.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Shy, Kelsie Danielle. "Experiential design for elephant conservation." Kansas State University, 2017. http://hdl.handle.net/2097/35529.
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Master of Landscape ArchitectureDepartment of Landscape Architecture/Regional & Community Planning
Jessica Canfield
In the past few decades, U.S. cities have seen a rise in animal sanctuaries as an alternative for traditional zoos. These facilities are often seen as more humane because they provide more space and natural surroundings than zoos do. The impact of animal activists and increasing regulations are forcing many zoos to close exhibits for their largest, most expensive animal: the elephant. When these elephant exhibits are closed, the elephants cannot return to the wild. They must be sent to either another zoo, or an elephant sanctuary. As more and more elephants are being retired from zoos, the few sanctuaries in the United States must take on the responsibility of housing them. Elephants are an endangered species, and experience a major threat from poaching and harmful tourism practices. Elephant tourism is one of the most popular industries is southeast Asia, and has led to the use of cruel training techniques. Most people, even those with interest in animals, are unaware of these threats. There are many animal sanctuaries all over the world that use tourism as a way to educate the public and about conservation and raise funds. However, there are few places like this in the United States. Creating a place for elephant based tourism in the U.S. may solve the issue of limited sanctuary space, while providing an opportunity for visitors to learn about elephants and the need for conservation. The landscape architecture profession has an opportunity to contribute to animal sanctuaries because of its knowledge in design, art, science, and the relationship between the built and natural environment. Thoughtful design and functionality is beneficial for a harmonious relationship between visitors, caretakers, and animals. This project proposed a design for an expanded sanctuary at the Ringling Center for Elephant Conservation in Polk City, Florida. This center is currently home to the Ringling Circus’ retired performing elephants. The purpose of this project is to examine how the design of a conservation center can influence visitor experience and promote public conservation efforts for endangered animal populations, specifically the Asian elephant. By studying existing animal attractions, conservation efforts, elephant care resources, and visitor education guidelines, a collective knowledge can be applied to a new conservation center. Methods to support this projected design include: precedent studies, analysis of zoo exhibit design guidelines, financial analysis, and site inventory and analysis. The results of this research give direction to the final design outcome. This project concludes with a new conservation center design that creates unique, interactive experiences between visitors and elephants, while connecting the elephants to an overall message of conservation. A variety of activities cater to all types of visitors and offer fulfilling encounters while adventuring on the site. A multifuncitonal design that utilizes sinuating circulation, vista-like views, cultural materiality, animal enrichment features, and creative safety techniques allows guests to have a visceral experience and ingites an emotional connection towards the elephants, which in turn leads to care for conservation.
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Jonas, Lynn Cindy. "Tourism students' perceptions of their experiential learning experiences based on the place four-component model." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020621.
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The purpose of this study was to determine tourism students’ perceptions of their Experiential Learning (EL) experiences based on the Predicting Learner Advancement through Cooperative Education (PLACE) four-component model. The research objectives were to ascertain Experiential Learning’s impact on the four components namely Personal Development, Career Development, Work-skills Development and Academic Development. This study fits within the pragmatic paradigm and utilised an explanatory mixed methods research design which requires quantitative data to be collected first with follow-up qualitative data. The data collection instrument for the quantitative data was the PLACE model, which was in the form of a survey questionnaire and the data generating strategy for the qualitative data was individual interviews. The findings of the data were heavily skewed toward the positive end of the spectrum with students viewing the impact of EL on the four components as favourable. Interviews were conducted with participants whose results showed deviations from the norm and had particularly negative experiences. Academic Development had extremely low Cronbach Alphas, which points to poor reliability. This phenomenon was also further explored during the interviews with participants making suggestions for factors to be considered. Recommendations were made to the three stakeholders of EL namely students, employers and academic coordinators in order to ensure improved Experiential Learning programmes and maximised student benefit.
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Gooch, Christina. "Food Studies Abroad: Identity, Consumption, and Learning in Italy." Thesis, University of Oregon, 2016. http://hdl.handle.net/1794/19732.
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Food studies offers a powerful lens through which to consider the complexity of travel, given the ways in which food can bring multiple perspectives to the table. The merging of food studies with the well-established tradition of study abroad, then, provides a platform for incorporating critical thinking and fresh perspectives into the discourse surrounding study abroad. How does food studies abroad reflect the opportunities and reify the concerns posed by study abroad in general? I explore this topic through a case study of a University of Oregon food studies abroad program, Food and Culture in Italy, looking specifically at students’ motivations, on-site experience, and perceived outcomes. I employ the lenses of identity, consumption, and experiential learning to discuss the trends that emerge from the data and conclude with a series of recommendations for moving thoughtfully and critically forward with food studies abroad programming.
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Kesnerová, Martina. "Možnosti využití areálu zámku Žďár nad Sázavou pro nabídku zážitkových programů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73854.
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The main goal of this Thesis is to design possible programs of experiential tourism for castle in Žďár nad Sázavou. Whole work is divided into six chapters. The theoretical part is devoted to the explanation of the concept of experience, its key features and significance for tourism. The following chapter discusses the possible use of experiential methods in tourism education and clarifies the basic principles and methods of this pedagogical sector. The next part describes examples of existing experiential programs and characteristics of Žďár nad Sázavou and castle from the perspective of tourism. Based on the findings from the theoretical part, there we created new experiential programs designed especially for segment of school groups.
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West-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]." Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.
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In this thesis a discursive examination of backpacker attitudes towards and use of a New Zealand tourism website, based on their own accounts of their experiences of using the web for travel, offers a contribution to existing knowledge about human computer interaction. The study enhances current understandings of the processes through which backpackers interact with travel websites by including the social and personal context of their experience. Analysing interview data on user attitudes and behaviour, it argues the importance of taking into account the use-context of human computer interactions. Placing participants’ interaction with the newzealand.com website within themes of imagination, emotional engagement, and authenticity in experience allows an exploration of such context. It demonstrates that backpackers’ engagement with websites is shaped not only by their material circumstances but by their attitudes to travel in general, their assumptions and feelings about New Zealand as a place, and as a site for their own experiences. The research applies usability techniques and methods to observe and inquire into tourists’ experiential interaction with a destination website. The emotional, affective, reflective and behavioural aspects of tourists’ decision making processes are studied in order to show how websites, as a medium of communication, evoke users’ travel imaginings. In this way the study contributes to research into tourists’ web-related motivation and behaviour. In addition, by applying discursive, performative, and experiential lenses drawn from travel research to human-computer interaction, it augments current research techniques for studying the social effects of virtual technology and web related human behaviour. The thesis explores themes of representation of place and self in relation to backpacker experiences and frames them in terms of authenticity and trust. It argues that in navigating places, backpackers seek authentic experiences and that this notion of authenticity is mediated by their encounters with other travellers, locals, tourism providers, as well as books, television and the Internet. Websites as travel information sources shape how backpackers think about their tourist experiences; to do this effectively, what the site presents must resonate with the backpacker’s views on how they think those experiences should be.
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Cardoza, Moreno Jessica Elvira, Lazo Tedhy Alexander Garcia, Garcia Roxana Margarita Miranda, and Escobedo Leandro Luis Vega. "Plan de negocio para un Agrolodge en la provincia La Convención - Cusco." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652152.
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En los últimos años el turismo se ha convertido en una fuente importante para la economía peruana debido a los reconocimientos que ha logrado el país por su comida, historia y arqueología, es así que los turistas siempre están ávidos a conocer todas nuestras costumbres y tradiciones a través del turismo vivencial.
Con lo antes mencionado, el presente trabajo tiene como objetivo diseñar un plan de negocio para la implementación de un Agrolodge en la provincia de la Convención – Cusco, este será un lugar donde se le brindará al turista un hospedaje con todas las comodidades para que pueda descansar y relajarse de la rutina, así como también aprenderá de todas las costumbres relacionadas a la agricultura inca, como arar la tierra, sembrar y cosechar diversos cultivos; todo esto estará acompañado de una alimentación con productos orgánicos.
Cusco es la ciudad con los índices de turismo más altos convirtiéndola en la segunda ciudad más visitada del Perú y su provincia La Convención es la más idónea para la instalación del Agrolodge por poseer tierras y climas aptos para una gran cantidad de cultivos; así como también por estar cerca de centros arqueológicos más importantes.
Luego de haber realizado el estudio del proyecto vemos que este es viable en un horizonte de 10 años, obteniendo flujos siempre positivos a partir del séptimo año de operación, con un VAN de US$ 835,671.09 y una TIR de 24.53% en un escenario moderado. La inversión total del proyecto asciende a US$ 2´693,190, la cual estará financiada por una hipoteca para la adquisición del terreno valorizado con US$ 1’500,000, un préstamo bancario de US$650,000 y capital de los socios de US$ 543,190.In recent years tourism has become an important source for the Peruvian economy due to the recognition that the country has achieved for its food, history and archeology, so tourists are always eager to know all our customs and traditions to through experiential tourism. With the aforementioned, this work aims to design a business plan for the implementation of an Agrolodge in the province of the Convention - Cusco, this will be a place where the tourist will receive accommodation with all the comforts so that he can rest and relax from the routine, as well as learn from all customs related to inca agriculture, such as plowing the land, sowing and harvesting various crops; all this will be accompanied by a diet with organic products. Cusco is the city with the highest tourism rates, making it the second most visited city in Peru and its province La Convención is the most suitable for the installation of Agrolodge because it has land and suitable climates for a large number of crops; as well as being close to major archeological centers. After having carried out the study of the project, we see that this is viable in a 10 years horizon, obtaining positive flows from the seventh year of operation, with a VAN of US$ 835,671.09 and a TIR 24.53% in a moderate scenario. The total investment of the project amounts to US$ 2’693,190, which will be financed by a mortgage for the acquisition of land valued at US$ 1’500,000 a bank loan of US$ 650,000 and capital of the partners of US$543,190.
Trabajo de investigación
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Altamirano, Roca Stefanie Krystel, Guanilo Bruno Enrique Gobitz, Palomino Suling Angelly Guerra, Gutierrez José Ignacio Jauregui, and Carreño Magda Lucero Merino. "Proyecto TruePassport." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651768.
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El presente proyecto tiene como objetivo el desarrollo de un modelo de negocios basado en las relaciones y alianzas estratégicas de los diversos agentes turísticos en la ciudad de Lima; esta última como modelo piloto. Se trata de una comunidad enfocada al turismo vivencial segmentada para extranjeros de entre 25 y 44 años de edad que buscan propuestas de experiencias únicas en la ciudad, esta segmentación se basó en el PET – Perfil del turista extranjero del 2018 desarrollado por Ministerio de Comercio Exterior y Turismo. Para el análisis de viabilidad de propuesta se realizaron cuestionarios tanto para expertos como a turistas en los principales centros de afluencia en la ciudad y asimismo validaciones de las ofertas turísticas actuales y las que serían ofrecidas con diferenciación en originalidad y cotidianidad por el equipo de TruePassport. Se concluyó que existe demanda insatisfecha por parte de los extranjeros con respecto al turismo en específico en la ciudad de Lima y una potencial acogida de propuestas vivenciales con la posibilidad de replicar el modelo en otras ciudades, además que la base del modelo se encuentra en las relaciones estratégicas que apalancan la operación y la necesidad de desarrollo de tácticas tanto online como offline para su promoción efectiva.This project aims to develop a business model based on the strategic relationships and alliances of the various tourism agents in the city of Lima; this as a pilot model. It is a community focused on segmented experiential tourism for foreigners between 25 and 44 years of age who are looking for proposals of unique experiences in the city, this segmentation was based on the PET - Profile of the foreign tourist of 2018 developed by the Ministry of Foreign Trade and Tourism For the feasibility analysis of the proposal, questionnaires were made for both experts and tourists in the main centers of influx in the city and also validations of current tourist offers and those that would be offered with differentiation in originality and daily life by the TruePassport team. It was concluded that there is unsatisfied demand by foreigners regarding tourism specifically in the city of Lima and a potential reception of experiential proposals with the possibility of replicating the model in other cities, in addition to the basis of the model being found in the strategic relationships that leverage the operation and the need to develop tactics both online and offline for their effective promotion.
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Willson, Gregory Brian. "International Tourists' Experiences of the Heritage Buildings in Hawke's Bay, New Zealand." The University of Waikato, 2006. http://hdl.handle.net/10289/2227.
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There has been increased attention given in the tourism literature to experiential perspectives of tourism. This thesis addresses the lack of attention in previous experiential studies to the relationship between heritage buildings and tourism. Specifically, this thesis explores the influence of heritage buildings in shaping international tourists' experiences of a particular region of New Zealand: Hawke's Bay. This research sought insight into the specific attributes of heritage buildings that influenced the experiences of international tourists visiting the region, and examined the relative importance of heritage buildings for international tourism to Hawke's Bay, as perceived by international tourists visiting the region. In this way, results are assumed in the personal constructs of individual consumers (Beeho Prentice, 1997; Prentice, Witt Hamer, 1998; McIntosh Siggs, 2005). An increased understanding of the relationship between heritage buildings and tourism is essential in strengthening support for preservation, for product development and promotion. A mixed-methodology comprising of 50 semi-structured interviews, 66 photograph-supported interviews and 354 structured questionnaires was adopted. Hawke's Bay's heritage buildings were found to have an important influence on tourists' experiences of the region, visually and as part of the narratives of their reported experiences. Attributes of Hawke's Bay's heritage buildings that influenced tourists' experiences of the region included their architecture, exterior and interior design, colour, history and associated stories. Furthermore, the interviews elicited three key experiential themes that emerged from respondents' narratives of their experiences in Hawke's Bay. They are; 'visual appeal', 'personal reflections' and 'engaging experiences'. Specifically, it was found that a townscape is not a passive space. Heritage buildings render the townscape an experiential place filled with emotion, mindfulness, engagement, and imbued with personal meaning. Visitors in effect created their own experiences through their active interaction with the environment; rendering it relevant to a context they were personally interested in, or which held personal significance for them. Analysis of the questionnaires revealed that, as perceived by international tourists, heritage buildings are important to a region; a significant proportion of respondents indicated that they would theoretically be willing to pay some money to ensure the preservation of Hawke's Bay's heritage buildings. This thesis evidences the important relationship between heritage buildings and tourism, and future research is advocated to advance upon the conclusions made in this research.
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Klečacká, Simona. "Analýza nabídky zážitkové turistiky v Jihočeském kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72207.
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The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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Villegas, Aguilar Betsy Lizbeth, Cadillo Fabiola Reina, Begazo Karina Ponce, and Romero Eva Vanessa García. "Plan estratégico para el Hotel Nuevo Amanecer: periodo 2020-2024." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626714.
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El presente proyecto formula un plan estratégico a 5 años para el Hotel Nuevo Amanecer, que tiene 7 años de funcionamiento y está localizado en el circuito Valle Sagrado de los incas. El análisis abarca una evaluación de las áreas operativas y administrativas, tomando como base la información del año 2018.
El hotel tiene alta dependencia de las agencias de viajes donde la mayor demanda se da por grupos asiáticos, europeos y americanos por eso la ocupabilidad anual promedio del hotel en el 2018 fue 42% frente al 35.5% que marca Mincetur. La investigación toma en cuenta las necesidades de los turistas nacionales y extranjeros, que se hospedan en hoteles tres estrellas, es así que busca diferenciarse y crear un océano azul.
La propuesta de valor a futuro se basa en el turismo vivencial, la responsabilidad social y la sostenibilidad, usando la tecnología existente en el equipamiento e infraestructura eco-amigable, que minimice el impacto ambiental y que reduzca los gastos.
Al finalizar el año 2024 se cumple con los objetivos financieros como son: el incremento en las utilidades netas en 40%, aumento de la ocupabilidad en 5% e incremento de las ventas en 5% generado por las actividades de turismo vivencial dentro del hotel y en las comunidades.The present project formulates a 5-year strategic plan for Nuevo Amanecer Hotel, which has been in operation for 7 years and is located on the Sacred Valley of the Incas. The analysis includes an evaluation of the operational and administrative areas, based on the information of the year 2018. The hotel has a high dependence on travel agencies where the highest demand is for Asian, European and American groups, The annual occupancy in 2018 was 42% compared to the 35.5% of Mincetur data. The research identified the preferences between domestic and foreign tourists who choose three-star hotel so the brand seeks to differentiate and create a blue ocean. The future value proposition is based on vivential tourism, social responsibility and sustainability, using existing technology with eco-friendly equipment and infrastructure, which minimizes environmental impact and reduces expenses. At the end of the year 2024 the financial objectives are acomplish, such as: the increase in net profits by 40%, increase in occupancy rate by 5% and sales growth by 5% generated by the activities of vivential tourism within the hotel and in the communities.
Trabajo de investigación
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Kruger, Philippus Stephanes. "Experiential learning within the tourism and hospitalty sector in South Africa with reference to industry requirements for non-technical skills." Thesis, Cape Technikon, 2003. http://hdl.handle.net/20.500.11838/2502.
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Thesis (DTech (Tourism and Hospitality Management))--Cape Technikon, 2003.Many scholars in the social sciences, especially in the Hospitality industry have seen many changes over the years, based on research conducted in the workplace. Skills seem to be a popular research agenda. The literature is rich on how changes have occurred overtime in the hospitality industry workplace. With such a competitive environment this industry is functioning, it is important that entry level employees or current employees in the workplace possess a variety of non-technical skills. Once attained, these employees, will benefit the Hospitality industry, as happy clients / guests, will return, which will create a profitable workplace. It is vitally important that tertiary institutions pay specific attention to students and graduates, that they obtain non-technical skills, via co-operative education programmes, with a focus on the real employment world outside of education. This will equip them to find a job that could be satisfying and rewarding. Industry on the other hand should identify important non-technical skills and conduct on the job training, inducing such skills. The researcher found that the need for willingness to adapt and eagerness to learn was a consistent theme. The non-technical skills of communication, teamwork, initiative, problem solving and decision making were also highly valued. Respondents were dissatisfied with the quality of entry-level employees beginning their careers, especially graduates who lack non-technical skills. A need was seen for a long-term view of preparation of young people for work, beginning with parents and guardians, who should lay the foundations. Alongside them, educators should be fostering good attitudes and a love for learning, as well as lecturing verbal, numerical and other specific skills. Successful co-operative education programmes often could involve three key role-players, that of employers (managers / supervisors), students / graduates in this context and the tertiary institution they are studying at Technikon’s providing vocationally orientated co-operative education programmes, therefore need to continually examine what skills employers (managers / supervisors) consider to be important with regard to the skills required by students, entering the workplace. This research study revealed that there is a gap between the skills that students acquire in their formal studies and what employers (managers / supervisors) require. If this need is not recognised, the programmes, institution and students will suffer. The study is aimed at making a contribution towards co-operative education programmes in Hospitality and Tourism at technikons by identifying what non-technical skills the Border Technikon is not addressing. It was found that the skills not being adequately addressed fall in the non-technical skills category. The study identifies the non-technical skills required by employers (managers / supervisors) of Border Technikon Hospitality and Tourism students undertaking experiential learning.
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LEE, JUNG-TA, and 李榮達. "The Relationship among Tourism Image, Experiential Value and Tourism Intention of Mainland Tourists in Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ys3u54.
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碩士中華科技大學
經營管理研究所
104
Taiwan's tourism industry is important role of economic development, and the Tourist arrival to Taiwan from Mainland is rapidly increasing. This study will explore that the relationship among tourism image, experiential value and tourism intension of Mainland tourists in Taiwan. The Mainland tourists traveled to Taiwan by tour groups from April to May, 2016. There are 302 questionnaires. The evidences indicate that tourism image, experiential value, and tourism intension of Mainland tourists in Taiwan vary due to tourist characteristics and travel characteristics. The significant influence is among tourism image, experiential value, and tourism intension. Experiential value cause intermediate results between tourism image and experiential value. Indeed, experiential value has mediation effect. If government or tourism industry can enhance tourism image and experiential value, the will be able attract more Mainland tourists. This way will helpful for economic growth in Taiwan. Taiwan's tourism industry will to make sustainable development. Keyword:Mainland Tourists, Tourism Image, Experiential Value, Tourism Intention
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Yang, Chung Wei, and 楊仲薇. "A STUDY OF THE RELATIONSHIPS AMONG TOURIST EXPERIENTAL MARKETING, EXPERIENTIAL VALUE AND BRAND IMAGE─ USING TOURISM FACTORIES AS EXAMPLES." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/949z57.
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碩士國立臺中科技大學
企業管理系事業經營碩士班
101
The tourism factories of Taiwan have a unique, historical and cultural background. This thesis focuses on the relationships among tourist experiental marketing, experiential value and brand image by using tourism factories as examples. In this research, 500 questionnaires were distributed to the visitors of tourism factories; 436 were collected; and the valid response rate was 87％. This study used SPSS18.0 to analyze the data. The research methods induded descriptive statistics, one-way analysis of variance (ANOVA), factor analysis and regression analysis. The results are summarized as follows. First, experiental marketing has a significant influence on experiential value; the feeling, thinking, acting and relating of experiental marketing have positive and significant influences on service excellence value; the sense, feeling, thinking, acting and relating of experiental marketing have positive and significant influences on aesthetics value; and the thinking, acting and relating of experiental marketing have positive and significant influences on playfulness value. Second, experiential value has a significant influence on brand image. The service excellence, aesthetics and playfulness of experiential value have positive and significant influences on brand image. Third, experiental marketing has a significant influence on brand image. The sense, feeling, thinking, acting and relating of experience marketing have positive and significant influences on brand image. Finally, this thesis finds that through tourist experience marketing, the business unit not only can enhance consumers’ experiential value forward it, but also can increase its positive brand image.
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Lie-Shei, Chen, and 陳麗雪. "The Attractiveness and Experiential Value of Rural Tourism." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/85823398971497978248.
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碩士國立臺東大學
健康促進與休閒管理碩士在職專班
101
Rural tourism has become an emerging method of travel or tourism in recent years. Rural areas possess resources different from those in urban areas and the attractiveness of these resources can be enhanced through experiential processes, thereby increasing tourists’ intention to participate and creating intention to revisit. Therefore, the relationship between the attractiveness of rural tourism and its experiential value is worthy of research. In this study, the Luye and Chihshang Townships in Taitung County, Taiwan, were defined as the research scope. A questionnaire survey was distributed in these areas, which yielded 439 valid responses. The results indicated that significant differences in tourism attractiveness existed in relation to differing marital status, average monthly income, place of residence, experience staying in accommodations, and sources of information for tourists, whereas tourists’ differences in age, marital status, monthly income, occupation, place of residence, experience staying in accommodations, and sources of information demonstrated significant differences regarding experiential value. Furthermore, overall tourism attractiveness and overall experiential value were positively correlated with their respective dimensions; among the dimensions of tourism attractiveness, “natural attractiveness,” “festival and activity attractiveness,” and “attractiveness derived from special atmospheres and environments” had a significant impact on overall experiential value, indicating that “natural attractiveness,” “festival and activity attractiveness,” and “attractiveness derived from special atmospheres and environments” demonstrated a positive influence on overall experiential value. Based on these findings, this study presents recommendations regarding rural tourism in the eastern rift valley region: (a) strengthen diverse electronic communications and information diffusion; (b) enhance the shaping and molding of cultural attractiveness; (c) maintain the natural scenery and ecosystem; (d) develop markets regarding parent-and-child and elderly consumer groups; (e) promote tour guide services and souvenir availability; and (f) establish experience-oriented marketing strategies.
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Yan, Sing-Jie, and 顏杏潔. "A Study of Sport Tourism Experiential Value of Racing." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6eaxpa.
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碩士康寧大學
休閒管理研究所
105
Sport tourism has been an emergent tourism industry in recent years. In particular, the number of participants in road running events has gradually increased annually. Therefore, this study explored the experience of such participants to determine their value perception after participating in road running. This enables providing a reference for hosting subsequent events and promoting sport tourism events. This study was aimed at investigating the sport tourism experiential value of road running events. Relevant literature was reviewed, and an expert questionnaire was designed to compile 4 dimensions of sport tourism experiential value, namely, playfulness, service excellence, customer return on investment(CROI), and aesthetics, in addition to 19 criteria in these dimensions. A questionnaire survey was conducted on 15 experienced road runners, and the decision-making trial and evaluation laboratory method was used to analyze the collected data and discuss the key factors associated with these dimensions and criteria. The results revealed service excellence as the most influential factor affecting other dimensions. In the playfulness dimension, “participants’ interesting clothing” was the most influential factor. In service excellence, “capability of event staff” was the most influential factor. In CROI, “eating delicious food after the event” was the most influential factor. In aesthetics, “routes with tourism attractions” was the most influential factor. According to the aforementioned results, the following suggestions were provided for the hosts and relevant authorities of road running events: First, a comprehensive preservice training system should be established for event staff. Second, a joyful atmosphere should be created during the event. Finally, road running routes should incorporate tourism attractions such as natural scenery and historical monuments. The provided suggestions can serve as a reference for road running event hosts, local governments, and related scholars.
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YUEN, POK, and 卜元. "Tourism Imagery and Customers' Experiential Satisfaction of Night Markets." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/95525194210464883249.
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碩士醒吾科技大學
觀光休閒系所
103
Taiwan's night markets are a true experience of modern Taiwanese's life. They attract tourists and promoting local tourism. However, many people have a negative view of night markets. The food vendors use disposable tableware which is non eco-friendly. Streets are not clean and the old facilities were not renewed. We couldn't possibly have improved it before getting rid of all the unwanted substances. This study will explore the range of tourist imagery study is divided into five parts, Surroundings surface, Road surface, Food surface, Environmental surface , Facilities surface , and through six tourist night market in Taipei investigations into the stereotypical image of tourist images , customer satisfaction ratings represent the overall image of two parts after the experience, to represent the tourist night market environment for quality and experience stereotyped imagery imagery results improved on behalf of experience. This study is the environmental aspect of continuity reasoning, Surroundings surface, Road surface, Food surface, Environmental surface , Facilities surface five parts, the use of SPSS 17.0 statistical software were ANOVA, reliability analysis, factor analysis done scale verification and issues inference, while the proportion of problem analysis through cross-validation. The results show that from the six major night markets in view of the assessment can be seen imagery visitors to experience improved outcomes of the six indicators, such as Surroundings surface, Road surface, Food surface, Environmental surface , Facilities surface ...... other five problems, compared to over Shilin Night Market, Raohe Night Market, Gong Guan Night Market, Ningxia Night Market, FuDa Garden Night Market, Huaxi Street Night Market, above about 50%, while the night market has some autonomy implemented for many years, so no cross-analysis 0 display part, on behalf of this night market to maintain the status quo. Keywords: Night Market, stereotypical imagery, imagery experience
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Hsu, Ju-Ling, and 許如玲. "The Study of Fun Farming Tourism in Experiential Marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/34637170304913902019.
Full textAbstract:
碩士國立高雄餐旅大學
旅遊管理研究所在職專班
102
The Earth for protected was driving to the low carbon environmental over the world. A prospective green tourism was the trend development of tourism. The green tourism was developed in Europe, and Japan, even other advanced countries,which the experiential rural tourism was most important. To achieve sustainable development objective, experiential marketing was mediated to convey the concept of green tourism effectively. This article explored experiential marketing of Fun Farming Tourism. It focused on the exploration of five indicators concept in experiential marketing , which including sense, feeling, thinking, action, and relation. Empirical data was collected from tourists of participation Fun Farming Tourism in Kaohsiung, and adopted the purposive sampling. The final number of responses was 372 questionnaires. The analyzed for tourists of Fun Farming Tourism in experiential marketing were the degree of importance before experiential action and the satisfaction after participation. The Importance-Performance Analysis was employed to check the relationship for two constructs between importance and satisfaction. The results indicated that tourists participate the day farmer of experiential tourism activities, experiential marketing for satisfaction was satisfactory generally. The characteristic of tourists and trait of travel were significant differences in the satisfaction of experiential marketing.The three study proposals for rural communities. First, to improve the tourism environment was more clean and comfortable. Second, to recommend rural community which the integration of tourism resources becomed the alliances, and prospective more exceptional and richness. Finally, the tourists of leisure needs was observed, comprehend ,and contented. Therefore, rural communities was able to take learning through the concept of experiential marketing, which the agricultural value developed in green tourism successfully.
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Tu, Ya-Wen, and 涂雅雯. "Experiential Marketing, Experiential Value, and Experiential Satisfaction of Tourism Factory—A Case Study from Kuo Yuan Ye Yang-Mei Pastry Museum." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/19586998704895063936.
Full textAbstract:
碩士國立臺東大學
文化資源與休閒產業學系
102
The purpose of this study was to explore the relationships among experiential marketing, experiential value, and experiential satisfaction of tourism factory. A convenience sampling was used in Kuo Yuan Ye Yang-Mei Pastry Museum, and a total of 310 valid questionnaires were collected. The following conclusions: experiential marketing and experiential value were highly and positively correlated, experiential marketing and experiential satisfaction were highly and positively correlated, and experiential value and experiential satisfaction were highly and positively correlated.
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HUANG, HSUAN-HUANG, and 黃宣徨. "The Effects of Experiential Value, Brand Image, Tourism Attraction on Revisit Intention to Tourism Factory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/91105288979263951330.
Full textAbstract:
碩士大葉大學
休閒事業管理學系碩士在職專班
103
Having been impacted by global economic trend and magnetic effects from Mainland China and near developing countries in Southeast Asia, the conventional industries in Taiwan faced the crisis of going into bankruptcy, with the follow-up effects coming after the other. In view of that, the Industrial Development Bureau, MOEA (IDB) has proposed related plans to promote the conventional industries into the process of tourism and guide old factories to transform into the tourism business. The aim of this study was to investigate the relationship between the experiential value, brand image, and tourism attraction from the tourism factories and revisiting intention of tourists. The questionnaire survey method has been employed. The subjects including the tourists visiting five tourism factories were selected, and there were 350 questionnaires in this research, with 304 valid ones. The data obtained by questionnaire was analyzed by SPSS for Windows 12.0 software. The results indicated that: (1) Among the overall tourist samples, there is a significance between the experienced values, brand images, and tourism attractive power from the tourism factories and revisiting intentions of tourists, that (2) Among the overall tourist samples, the experienced values, brand images, and tourism attraction from the tourism factories had a significant effect on the revisiting intentions of tourists, that (3) Among the samples of first visiting and revisiting tourists to the tourism factories, factors of influencing their revisiting intentions revealed difference, that (4) Among the samples of tourists to the tourism factories of pure wine and arts and humanities, factors of revisiting intention prediction revealed difference. Conclusions and suggestions for tourism factory agencies and further researchers are also discussed. Key words: tourism factory, revisiting intention, experiential value, brand image, tourism attraction
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Shen, Yu-Ting, and 沈瑜庭. "The study of organic famers’ attitudes toward experiential green tourism." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26616516169356375743.
Full textAbstract:
碩士國立中興大學
景觀與遊憩碩士學位學程
101
Taking the actors of NCHU organic farmers’ market as target population, this study is aimed to exploring the organic farmers’ attitudes toward experiential green tourism. The experiences and expected difficulties of the participants were depicted as well. The goals of food and farming education and working holiday were presented to know what the farmers’ attitudes toward experiential green tourism. The IPA, importance-performance analysis, was employed to understand farmers’ conation on food and farming education goals and working holiday goals. By means of t-test and descriptive analysis, the relationships between farm characteristics and attitudes were revealed. The findings of the attitudes of organic farmers’ toward experiential green-tourism, show that the importance perception in all goals is much higher than that of the performance. The perceived lack of space, labors and equipments in most farms, results in the low performance of experiential green tourism for farmers. Among the dimensions of the experiential green tourism, the respondents generally display high importance and performance perception on agriculture-related and organic agriculture-related goals. No matter what goals on food and farming education or working holiday, the importance perception is prevalently higher than that of performance. Therefore the discrepancy between importance and performance does not reach significance level across farm size, crops category, location, and traffic conditions in most goals. Only farm size and location show some significant differences.
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Lin, Yue-Da, and 林岳達. "The Influence of Tourism Attraction Experiential Value and Behavioral Intention on Satisfaction for Tourism Factory – A Case of TJCOS Tourism Factory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/tkm9jc.
Full textAbstract:
碩士遠東科技大學
創新設計與創業管理研究所
104
In this study, tourists visiting the factory as the research object, the main purpose is to explore tourist attraction sightseeing tour of the factory, the value of experience, relationship satisfaction, behavior of imagery, and to facilitate the extraction of sampling subjects, research tools using SPSS22 software package, pre-payment of 500, data processing using statistical methods, including reliability analysis, factor analysis and multiple regression analysis, data analysis points system. Expected Results : 1. Tourist attraction has a positive significant effect on the value of experience . 2. Tourist attraction has a positive significant effect on satisfaction . 3. Experience has a positive significant effect on the value of satisfaction . 4. Experience has a positive significant effect on the value of behavioral intention . 5. Satisfaction has a positive significant effect on behavioral intentions . 6. Tourist attraction has a positive significant effect on behavioral intentions . Would like to take this study and the results of data analysis, sorting out sightseeing attraction for tourists visiting the factory, the value of experience related research, behavioral intentions, satisfaction, conclusions and recommendations, provide sightseeing in and outside the factory reference quality, the hardware and software upgrade visit passenger number.
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劉祥興. "Research on Sport-Tourism Experiential Marketing — Using Canoeing as an Example." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/02700767920784142739.
Full textAbstract:
碩士國立體育學院
體育推廣學系碩士班
95
The objectives of this research was to understand the design of the experience activities of the sport-tourism industry, the essence of experiential marketing, and the essence and decision making of sport-tourism experience. This research focused on the case company and consumer interviews. Purposive sampling was used to approach interviewees. Literature analysis and semi-structured interview were conducted in order to collect, sort, and analyze data. The results of the research were as follows: 1. In the experience activities of the case company, the main theme was canoeing. Additionally, it also created an environmental-friendly image to shift any negative clues of causing any pollution to nature. 2. The experiential intermedium of case companies were space and environment, websites and electronic media, and people. 3. The experiential education of case companies emphasized the theory, techniques, astronomy, and ecology courses of canoeing. The main aesthetic experience was hoping the consumers will be able to indulge in the beauty of nature and be touched by its magnificent presence. 4. The content of the consumers’ participation in a sport-tourism activity included: (1) stress releasing and relaxation; (2) reflection and meditation; (3) enjoyment of the beauty of nature; (4) self-challenging; (5) serious outing. 5. The reasons for consumers to choose canoeing were “challenging”, “an experience of a lifetime”, and “appealing destination”. 6. The sources for consumers’ to gather information from were “work”, “friends”, and “internet, newspaper, and magazines”. 7. The subjective factors that influence the decision making of consumers were “time”, “curiosity”, “relax”, “self improvement”, “safety”, and “family consensus”. From the above literature and research results, this research focused on providing comprehensive suggestions to the canoeing sport-tourism industry to improve actual efficiency. Further research suggestions were also given.
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Lin, Ping-Hsuan, and 林品萱. "The Study of Tourism Factory Experiential Marking on the Visitor Experience." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/58247516898972398025.
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碩士南華大學
旅遊管理學系旅遊管理碩士班
103
With the development of Taiwan's economy , raw materials and wages have continued to rise. Traditional labor-intensive industries have to make a positive transformation in Taiwan. Tourism is one of the ways that factory restructuring operations, manufacturing binding comprehensive management mode of operation of tourism. In addition, in order to expansion of domestic demand, and to increase peoples’willingness to consume, Taiwan's industrial economy has transformed into the current experiential economy. Tourism factory is the tour for experiencing and obtaining konwledge.And it has become the best choice for parenting education and tourism. This study collected various internet media such as blogs,and news about tourism factory , and employed semantic network analysis and content analysis to analyze tourists' tourism experiential value towards tourism factory. NVIVO was applied to form a list of key words and their frequency. In addition, we computed the correlation between keywords and applied the Interpretive Structural Model (ISM) to explore the network among all keywords to realize the relationships among evaluation criteria.Furthermore，this study aims to apply qualitative and quantitative analysis to explore tourists' most impressive tourism experiential value of tourism factory as well as the relationships among tourists' thoughts. This study will be beneficial and provide the suggestions for tourism factorys’ managers.
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Wang, Yao-Ter Owen, and 王耀德. "The empirical research of repurchase intention in the experiential tourism platform." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wsbpt9.
Full textAbstract:
博士國立政治大學
資訊管理學系
106
The tourism industry has transformed from traditional travel agency to e-commerce. In recent years, tourism shows a trend of self-service traveling and experience type. Hence, the contents of traveling need to be arranged and planned in advance. Under this circumstance, traditional travel agency cannot satisfy tourists’ demands, and thus the demand of experience tourism service is still waiting to be met. If there is a platform that can match tourists and professional travel guides who are able to provide experience tours in the market, such gap can be filled. Therefore, this research adopted design science to make a research from business model analysis to system development and practical operation, and then to develop and verify the model so as to confirm if the developed experience tourism platform can meet market demand and attract consumers to repurchase tour service on the platform. Through literature review, this research designs a model of proof of the concept to explore consumers’ repurchase intention. The research results discovered that both user experience (UX) and service encounter have an influence on user satisfaction. This research classifies user satisfaction into platform satisfaction and service satisfaction. In addition, satisfaction on platform will affect the service satisfaction, and both kinds of satisfactions will influence consumers’ repurchase intention. The research results can provide a reference for start-up companies. Using this model will start new business effectively and reduce the failure rate. When e-commerce platform involves service staffs in the field, the findings of this research can be referred. There are three major points that should be brought to the forefront in service encounters. Improving consumers’ satisfaction on service through satisfying their needs can produce the adhesion of customers so as to attract them to repurchase on the platform, which will also generate the word-of-mouth effect, and achieve business benefits. Additionally, this research also provides a methodology derived from design science. Taking design science as the main axis, this thesis finds out the market gap via business analysis, develops a new business model, and designs a system based on this new business model. This research also combines theory studies on internet platform and service. Through adopting the perspective of service encounter, this research extents e-commerce to the service field related with people and can provide a reference for service platform researchers to make further studies.
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Yueh-Lien, Hsueh, and 薛月蓮. "A Study of the Relationship between Tourist Attractions, Experiential Value and Revisiting Willingness in Penghu Ecological Tourism." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/36839621381922511763.
Full textAbstract:
碩士國立澎湖科技大學
觀光休閒事業管理研究所
103
The purpose of this study is to explore the relationship between tourist attractions, experiential value and revisiting willingness in Penghu ecological tourism; and the differences of these variables to demographic variables. In this study, questionnaires were filled out for tourists who attended “The Ecological Tourism Program in 2014” conducted by Penghu County Government. A total of 764 questionnaires was distributed with 660 valid samples obtained. The valid response rate was 86.38%. And statistical software of SPSS for Windows 18.0 were used for analysis. The data processing was adopted through descriptive statistics, reliability analysis, independent-samples t-test, and ANOVA analysis. The results showed that the ecological tourists in Penghu had significant differences in various variables, including tourist attractions, experiential value and revisiting willingness. In addition, tourist attractions had a significantly positive effect on experiential value, experiential value had a significantly positive effect on revisiting willingness, and tourist attractions had a significantly positive effect on revisiting willingness. Tourist attractions also had an impact on revisiting willingness through experiential value. Therefore, experiential value plays a role as a mediator in this causal model. Finally, suggestions were provided for the government as follows: (1) Improving the geological program for the female tourists, (2) Improving tour guiding skills, activities arrangement, and the foods for the male tourists, (3) Enhancing the sense of beauty for better service experience, creating a relaxing space, and improving the environmental education for the near middle age, and offering reasonable pricing service to increase tourists’ revisiting willingness. Suggestions were also provided for follow-up researches.
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Lai, Jia-Ching, and 賴佳青. "A Study of Experiential Marketing, Experiential Value and Brand Equity for Tourism Factory： An Example of Hermin Textile Museum." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6vumu8.
Full textAbstract:
碩士康寧大學
資訊傳播研究所
103
The tourism factory is an emerging tourist attraction, providing recreation and industry knowledge to tourists. Schmitt (1999) proposed the concept of experiential marketing. Through experience, the visitors began to pay attention to the feelings of the value obtained in the experience of the process. A brand equity can be improved by the value of the tourists’ hearts. As the research indicates; Experiential Marketing results in : Sense, Feel, Think and Relate show significant positive effect. Experiential Value results in Consumer Return on Investment, CROI, Service Excellence, Aesthetics and Playfulness. Brand Equity results in Brand loyalty, Brand awareness, Perceived quality and Brand association. The sample of the survey is based on the tourists of Museum of Hermin Textile. Via questionnaire, statistical analysis, and the analysis by the SPSS 21 which brings the statistical techniques including the descriptive statistics, random sample t test and One -Way ANOVA was conducted for data analysis. The study found that the variation of ‘age’, ‘personal income’, ‘disposable income are most apparently influence on each construct and items in demographic variables. In the showed the significant differences in incomes or dsisposable income and the purpose for visiting are most apparently influence on two construct and items. The result of this study following propositions are influenced that visitors feels uneasy in the unfamiliar environment : the goods are priced too high; Slightly less manpower; brand awareness and market occupancy is not high.Finally, this research proposes some suggestions for practitioners to strengthen consumers’ experiences from the flagship stores and then enhance the brand equity.
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LIN, YI-TIEN, and 林詣恬. "A Study of Relationship among Experiential Marketing, Experiential Value, Brand Image, and Revisit Intention- Take Example of Tourism Factory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/tpj6x3.
Full textAbstract:
碩士國立宜蘭大學
應用經濟與管理學系經營管理碩士班
107
With the increasing conscious consumption nowadays, the marketing strategies have already changed from commodity and service economy toward experiential economy. Instead of simply displaying and merchandising products, the one providing service puts more emphasis on interaction with customers. From the interaction between guided tours and customers to DIY activities in tourism factories, they look forward to creating an unforgettable customer experience, establishing reputation and developing revisit intention. Therefore, this thesis is based on tourism factories. By applying the structure of Strategic Experiential Models by Schmitt (1999), the purpose of this study is to investigate the effect, brought by experience design in servicescape, on experiential value, brand image, and revisit intention. Data obtained from tourists in tourism factories by convenience sampling in this study were then analyzed with regard to regression analysis. Total questionnaires were 237, 85 of which are from online questionnaire. And 165 paper questionnaires were distributed, including 152 valid questionnaires. The completed reply rate was 92.12%. This study shows that the experience marketing in the tourism factories partly has positive on experiential value and brand image for customers. Experiential value, brand image and revisit intention have positive. Brand Image and revisit intention also have positive; experiential value and brand image have partial mediation on experience marketing and revisit intention.
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Chen, Kuan-Yu, and 陳冠羽. "A Study on the Relationships among Railway Tourism Attraction, Tourists' Experiential Valua and Revisiting Intention in Jiji." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/47911661880652065081.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
102
The purpose of research investigates the present situation among Railway Tourism Attraction, Tourists’ Experiential Value and Revisiting Intention, and through questionnaire survey to understanding the tourists’ feeling. Using convenient sampling in the research, sent out 400 questionnaires altogether, acquired 393 effective questionnaires, response rate was 98.25%. All these data was analyzed by statistical methods such as Item Analysis, Factor Analysis, Reliability Analysis, Descriptive Analysis, t-test, One-way ANOVA and Regression Analysis etc. The result of study was found： 1. The main tousists were evenly distributed between men and women, aged between 21~30, unmarried, university/college, occupation were services, personal monthly income between NT＄20,001~30,000, and the first visit. 2. Tourists, in Jiji Railway, were all above medium level to presentation of the three aspects Tourism Attraction, Tourists’ Experiential Value, and Revisiting Intention. 3. In the variables of age, personal monthly income, travel times, the tourists showed the significant difference in Tourism Attraction. 4. In the variables of age, education, travel times, the tourists showed the significant difference in Tourists’ Experiential Value. 5. In the variables of travel times, the tourists showed the significant difference in Revisiting Intention. 6. There are significant difference among these three aspects Tourism Attraction, Tourists’ Experiential Value, and Revisiting Intention, there are also obvious affection among them. Especially, Tourists’ Experiential Value is media-variance of Tourism Attraction, which affected Revisiting Intention. Finally, according to the results of this study, proposing some related future references and recommendations about the practical application, management and future research aspect of Jiji Railway.
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YANG, CHIEH-AN, and 楊婕安. "Exploring the Experiential Value of Wellness Tourism from Means-End Chain Analysis." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/02424325435061983206.
Full textAbstract:
碩士國立高雄餐旅大學
旅遊管理研究所
104
With the increasing competition in the global tourism market, meeting the needs of travellers or potential travellers is very important. However their demands are different in recent years. Many developed countries have begun to promote new forms of tourism, such as: eco-tourism, slow tourism, the wellness tourism or medical tourism. Wellness tourism, associated with maintaining and promoting personal health and well-being, has become a niche segment of the global tourism market. It is comprehensive and considered to be a sum of all relationships and phenomena resulting from a journey and residence of people whose main motive is to promote their physical, mental, and psychological health and their social prosperity. Previous studies have shown positive results associated with leisure and tourism participation, however, limited research has focused on the long-term effects of wellness tourism experience. Therefore, this study used the Means-End Chain (MEC) theory as a basis to explore the concept and content of wellness tourism, including experience attributes, experience consequences, and experience values in body, mind and spirit. The qualitative research method and one-to-one in-depth laddering interviews were adopted. Both purposive and theoretical sampling were used to access 30 participants who experienced wellness tourism in the past half year. The study results found that attributes included curative effect, reputation, price reasonable, quality of facilities, etc. Consequences contained health promotion, refreshing, revitalization, and interpersonal relations, etc. Values included excellent value for money, spiritual transformation, knowledge developing, persistent, recharging, sense of superiority, cognitive and mood transformation. According to the analysis of results, all respondents had direct impact to knowledge developing, persistent and recharging. Hot spring travelers focused on the environment pleasant and atmosphere brought to develop knowledge. Massage travelers emphasized on curative effect to promote health and revitalization, and finally achieved the value of persistent and recharging. Result also confirmed travelers have different degrees of mental and spiritual transformation, such as spiritual, cognitive and emotional transformation.
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Tu, Pi-Tzu, and 杜璧慈. "Exploring the Service Innovations of Tourism Factories－A Perspective of Experiential Marketing." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5rb675.
Full textAbstract:
碩士亞洲大學
國際企業學系碩士在職專班
103
Tourism factories in Taiwan emphasize on experience activities to create customer admiration. Research at home and abroad has investigated tourism factories from the experiential perspective. But few researches had integrated experiential marketing and service innovations. This study uses five experiential modules of Schmitt including senses, feel, act , think and relate, and seven experience providers including communication, verbal identity and signage, product presence, co-branding, spatial environment, electronic media, and people as the artificial analysis framework to conduct a case study on the tourism factory of Huang Shang Enterprise. In-depth interviews are also conducted on the innovation activities of the tourism factory to point specific asset of the tourism factory. This study finds that (1) a diversified experiential model can be used upon target customers for profound customer experiences. (2) Local history and culture can be adopted to improve customer accumulation of memories and experiencing activities and service innovations direction for the tourism factory. (3) The tourism factory can use experience activities to form specific asset binding to customers. Finally, This study provides practical suggestions for relevant authorities, county and city governments, tourism factories and communities.
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YEH, CHENG-HAO, and 葉丞皓. "A Study of the Relationships among Tourists Nature Connection, Tourism Image and Experiential Value：The Case of Yunlin Caoling." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/py6h2s.
Full textAbstract:
碩士國立虎尾科技大學
休閒遊憩系碩士班
106
In experience economy era, in order to let tourist experience the differences, a place can feel our mother nature, and could let tourist contact and feel our mother nature at close range. Nature connection refers it to the intimacy to mother nature, could also refer it to emotion towards nature environment, this indicates as the tourist who likes to contact with our mother nature, could strengthen their nature connection. Recently, Cao Ling community emphasize tourist to be harmonious coexistence with local ecology environment. Protect local environment when tourist visiting, and experience the added value, it could give tourist a memorable experiences. Tourism image influence by experiential value, and even become the best marketing in tourism. The process of tourist participating are the stages of transmitting the value. The aim of this research are will the process impels the tourists with higher nature connection towards Cao Ling have higher tourism image and experiential value. Questionnaire method has been used in this research toward tourists visited Cao Ling. 491 sets questionnaire been given to analyze the tourism spot’s image, the relationship between nature connection and experiential value have significant differences and used SEM, an independent T-Test, and the one-way ANOVA to analyze the collected data.
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Lo, Han-Hsing, and 羅瀚興. "A Study on the Attraction of Rural Tourism and Experiential Marketing and Experiential Value: A Case of Miaoli Rural Regeneration Community." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/87514501273325349771.
Full textAbstract:
碩士國立中興大學
農業經濟與行銷碩士學位學程
104
Rural Tourism is flourishing industry in Taiwan nowadays. The government issued rural regeneration act. Its goal is to regenerate rural communities and highly support the development of tourism in those areas.This study aims to explore the reasons why tourists go traveling in rural areas and the influence of experiential value based on tourism attraction and experiential marketing. Furthermore, discussing whether experiential value and travel satisfaction will improve willingness of tourist revisiting. This study applied the survey data and adopted linear structural equation to prove the hypothesis. The results show that cultural life of rural area is the most attractive factor for tourists. In the structures, the study shows that the tourism attraction and the experiential marketing have significant positive effects to the experiential value. And the tourism attraction will make the experiential value a better effect by going through the experiential marketing. The core of the experiential economy is to create tourist''s value. So, the experiential value can improve the tourism satisfaction. And give tourists an incentive to revisit or recommend relatives or friends. Therefore, we can achieve the aim of regeneration by rural tourism. And based on the linear structural method that the study constructs a formula of rural tourism. It''s Cultural Life in Rural Area of Tourism Attraction + Think and Act of Experiential Marketing + Playfulness of Experiential Value + Experiential Content and Timetable of Traveling Satisfacation. Finally, according to the conclusions, this study provides some suggestions for government and rural communities to plan activities of rural tourism. Firstly, establish image and market culture life of rural area in order to add a tourism attraction. Secondly, the tourism plan should to enhance the feeling of tourists and to emphasize some agricultural experiencing.Thirdly,add diversity and sustainability on experiential value to improve willingness of tourist revisiting. Lastly, to raise visibility, encourage on the older and elementary students to participate in rural tourism, and then spread to others group.
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Lin, Yu-Ju, and 林育如. "The Relationship between Experiential Marketing, Perceived Crowding, and Customer Satisfaction for Tourism Factory." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/60482297364290845906.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
102
This study is to investigate the visitors in the tourism factory, experience which influences customer satisfaction, and perceived crowding to the interference which customers undergo marketing and customer satisfaction . The research is adopted by the questionnaire, based on the tourists’ visiting in the tourism factory during the holidays from January to June , 2013. The research shows that those who are different ages and marriage have obvious differences on the experiential marketing, the people with over the age of sixty is higher than the people with under the age of nineteen, the consumers who have children is higher than unmarried consumers. Those who are different ages and educational level have obvious differences on the customer satisfaction. On the customer satisfaction, the people with over the age of sixty is higher than the people with the age between thirty and forty-nine, the consumers of the middle high level are higher than the consumers over college. Experiential marketing and customer satisfaction are both correlative apparently. But perceived crowding and customer satisfaction are both correlative unapparently. Experiential marketing, obviously, influences the customer satisfaction positively. However, the perceived crowding would not obviously influence the relationship between experiential marketing and customer satisfaction.
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YUAN, LI-CHUAN, and 袁儷娟. "A Study of Experiential Value, Customer Satisfaction and Revisit Intention for Tourism Factory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/79675572998959207984.
Full textAbstract:
碩士銘傳大學
企業管理學系
104
Since 2003, Industrial Development Bureau of Ministry of Economic Affairs and Central Region Office of Ministry of Economic Affairs promote a policy. They outsourced to Industrial Technology Research Institute （ITRI） the evaluation standard and content of the tourism factiories project. This policy is learning from Europe country. Europen countries open factory to customers and teaching them about how the product can be made and the product knowledges. Open factory can make another income from tourism department and add useable economic effect for customers. Over ten years, Industrial Development Bureau Ministry of Economic Affairs used 130 million in coaching and it made 133 tourism factories opening in Taiwan. There are 10 million people go to tourism factory and add 1 million people in each year. This research hope to give advice to managers about what demasions will influence experiential value. This research conducts a survey, and it finally collects 306 valid questionnaires. In this study, SPSS coaching is used for data analysis, customer behavior analysis, descriptive statistics analysis, and hypothesis testing analysis. The result shows that part of hypothesis one is valid and hypothesis two to five are valid. Resoults shows that external brand image can only raise external experiential value and internal brand image can only raise internal experiential value. External brand image, service encounter and lifestyle-congruence affect external experiential value. Lifestyle-congruence, service encounter and internal brand image affect internal experiential value. External and internal experiential value do not have the same dimensions influence. External experiential value has the strong prower than internal experiential value for customer satisfaction. Fellow results, research advice is external experiential value can add horizontal alliances to get high visit rate and consumption. Internal experiential value we suggest to use recommendation and local resources, it can add factory power in tourism. In addation, the result also use to analysis customers profiling strategy and marketing ways for managers.
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CHEN, YA-HUI, and 陳雅惠. "The interaction among service quality, experiential marketing and experience value of tourism factories." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/979973.
Full textAbstract:
碩士國立高雄餐旅大學
觀光研究所在職專班
106
One of the most important developments in tourism is the booming of tourism factories which are the combination of traditional industry and tourism. Among the tourism-related studies, service quality, experiential marketing, and experience value are indispensable key points; however, reports related to the influence of service quality on experiential marketing are relatively insufficient. Thus, this study mainly focuses on the interaction between service quality, experiential marketing and experience value. In the study, the online questionnaire is applied to the 287 subjects who have ever been the tourism factories. The results are as followings : 1.Descriptive statistics is used to analyze tourists’ recognitions about service quality, experiential marketing, and experience value. 2. Based on the factor analysis, “assurance”, “responsiveness”, “tangibility”, “reliability”, and “empathy” are main elements in service quality; experiential marketing contains “sensory experiences”, “thought experiences”, “connection experiences”, “emotion experiences” as well as “action experiences”; experience value contains “cost effectiveness”, “aesthetics value” and “pleasure”. 3. According to regression analysis, service quality has a positive impact on experiential marketing and experiential marketing reacts positively to experience value.The results from the study will be the reference to tourism factories.
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Chen, Mei-Ju, and 陳美如. "From Experimental Marketing Perspective to Constructing the Strategic Experiential Modules of Eco-tourism." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/ua8s6s.
Full textAbstract:
碩士國立臺東大學
進修部休閒事業管理組碩(夜間）
96
The ecological and cultural resources of Cih Tong tribe at Fushan village, Beinan Township, Taitung County are very abundant. It is possible to promote the local natural and cultural charisma through the creation of experiential modules. It is also possible for tourists to develop values in senses, feeling, thinking, action and relations to the products and service offered by local people through the experiences of events and activities which have made local industry more competitive. The paper`s goal is to adopt mainly marketing perspective to construct a strategic experiential module to assist the tribe to transform and to deliver eco-tour services. With the help of experiential activities in Cih Tong tribe, tourists can develop their own affection to local lives. The paper adopts qualitative research, field trip and questionnaire to research into the topic. The paper has organized eco-tourism activities including explanation tour in the inter-tidal zone, scuba diving, watch the handicrafts and taste local cuisines. The paper plans the activities according to Schmitt`s strategic experiential modules to enrich tourists` experiences in their five senses. In order to understand the results, the paper has conducted questionnaires to the students and faculties of Taitung University that have participated in the event. The result shows that the SEMs of Cih Tong tribe event have mostly attained their expectations. The most recognized activity among the three items is scuba diving. Only a few tourists don
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Liu, Li-Hui, and 劉立慧. "A Study of Cultural Tourism Experiential Marketing, Tourism Image and Willingness to Revisit Penghu: Taking Erkan villages as an Example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/e62bk3.
Full textAbstract:
碩士國立澎湖科技大學
觀光休閒事業管理研究所
102
Abstract The purpose of this study was to investigate the relationship of "Erkan villages in Penghu" Tourism Experiential Marketing, tourism image and willingness to revisit Penghu. In this study, questionnaires were filled out for tourists who visited Erkan villages in order to facilitate sampling. A total of 650 questionnaires were distributed with 563 valid samples obtained. The valid response rate was 86.68%. And statistical software of SPSS for Windows 18.0 and LISREL8.80 were used for analysis. The data processing was adopted through independent sample test, one-way ANOVA, Scheff’s post comparative law and Structural Equation Modeling. The results showed that "Erkan villages in Penghu" had significant differences in various variables, including Cultural Tourism Experiential Marketing, tourism image and willingness to revisit Penghu. In addition, Erkan Villages Experiential Marketing had a significantly positive effect on tourism image. Erkan villages Experiential Marketing had a positive impact on willingness to revisit Penghu. Erkan villages Experiential Marketing had an impact on tourism image and willingness to revisit Penghu through tourism image. Therefore, tourism image plays a role as a mediator in this causal model. Finally, suggestions were provided for follow-up researches.
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Chiu-Ping, Lu, and 呂秋萍. "The Relationship Among Visitor Experiential Marketing and Satisfaction of Tourism Factories~A Case Study of I-Mei Foods Tourism Factory." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/n37z52.
Full textAbstract:
碩士開南大學
觀光運輸學院碩士班
104
This study attempts to explore the customer feedback of tourism factories on the relationship among Experiential Marketing and Customer Satisfaction. The participants were the tourists at I-Mei Food Tourism Factory. A total of 480 questionnaires were distributed from Aug. 1, 2015 to Sep. 30, 2015. The 450 valid questionnaires accounted for a 93.75 percent response rate. The questionnaires were designed via literature collection，review and discussion. The data were analyzed and certified through the software of SPSS Statistics Version 12. Including descriptive statistics, independent t-test, one-way ANOVA, and Pearson’s product moment correlation. The following were the results of the study : 1. Significant differences were found among the means scores of Experiential Marketing when examined by different background tourists. Keywords: Tourism Factory, Experiential Marketing, Customer Satisfaction 2. Significant differences were found among the means scores of Customer Satisfaction when examined by different background tourists. 3. Experiential Marketing positively affected Customer Satisfaction. Through providing customers Experiencial Marketing,a positive circle of consumption is created, thereby stimulating revitalization of local economy. Finally, some suggestions for managers of tourism factories and for future research were provided to conclude this study
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YA, WANG CHI, and 王琪雅. "An Examination on the Personality traits of tourists, Experiential marketing and Satisfaction : Taking L Tourism Factory as an example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6zj9gv.
Full textAbstract:
碩士高苑科技大學
經營管理研究所
104
Abstract Taiwan Prosperity signal was remained in the doldrums during 2015 to 2016, as well as the rising of price index, the tourism factory presents growth trend year by year. Even though Consumer Price Index is going up, consumers still pay attention to leisure tourism. Tourism factory was became a representative on the industrial upgrading. With the era of experience economy coming, it’s difficult to satisfy customers using traditional marketing method. New concept of experiential marketing focuses on not only consuming, but also experience. More and more enterprises take experience as competitive advantages on the core of marketing. In this study, we want to investigate the relationship among personality traits of factory tourists, the experiential marketing and satisfaction. It took L tourism factory for case study using the convenience sampling method. 420 questionnaires are collected from the visitors of L tourism factory, and 392 samples are valid with the effective rate of 93.33%. With SPSS statistic software operation, the collected data are processed by descriptive statistics, item analysis, reliability analysis, confirmatory factory analysis and One-way ANOVA. The conclusions are listed in the following: 1.Most of the personality traits of tourists were found in the study to be Agreeableness. 2.The average of related Experience is the highest in experiential marketing. 3.The most satisfying part of tourist is the service staff. 4.Tourists with different individual backgrounds of personality traits only show significant difference in education degrees, while no significant difference in other individual backgrounds variables. 5.Tourists are no significant difference in the experiential marketing of individual backgrounds variables. 6.Tourists with different individual backgrounds of satisfaction only show significant difference in the place of residence, while no significant difference in other individual backgrounds variables. 7.Personality traits of tourists were significant difference in the act of experiential marketing,. while no significant difference in other concept of experiential marketing. 8.Personality traits of tourists were significant difference in the service staff and the ambience of factory , while no significant difference in other satisfaction variables of tourists. 9.Experiential marketing was significant difference in the satisfaction of tourists including product quality, ambience of factory and overall satisfaction.
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Yu, Ya-Ling, and 余雅玲. "A Study of the Relationships among Experiential Marketing, Service Quality, Experiential Value, Customer Satisfaction and Customer Loyalty - An Example of Tourism Factories." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ujf8g8.
Full textAbstract:
碩士中原大學
企業管理研究所
104
Traditional industry is on the decline today in Taiwan and thanks to Industrial Development Bureau, it decided to implement the plan of “Manufactory Industry Transforming into Tourism Factory” in 2003. It will not only help local development, increasing tourism receipts but also strengthening local cultural, preserving Culture, making the trend of tourism factory visiting which is able to spreading knowledge.The purpose of this research was to investigate the effect of experiences that customer gained from the learning and having fun during the activities and service provided by tourism factory. This research was based on questionnaire from visitors who visited tourism factory in Taoyuan and have been engaged on an emotional, physical, intellectual, or even spiritual level. And using SPSS analytics software to analyze the correlation among Experiential Marketing, Service Quality, Experience Value, Customer Satisfaction and Customer Loyalty. The results showed that there is a positive and significant impact on Experiential Marketing and Experiential Value. Customers will feel the unique joyful experience and increase their Experiential Value when Tourism Factory created the special Consumer Experience for them. Service Quality has positive effect on Customer Satisfaction due to flexible service provided by Tourism Factory to each different type of customer. When there is suitable service-adjustment, Customer Satisfaction level will increase as well. Experiential Value and Customer Satisfaction are significant effect. When customer got the service more than their expectation during learning and gain different value &; experience, Customer Satisfaction will increase. Customer Satisfaction has positive effect on and Customer Loyalty. More diversification products and service, more customer demand and expectation could be fulfilled, and it increases the Customer Loyalty. With the research hypothesis of this study, the results indicated that interaction between enterprise and consumer is positively significant influence to the good experience. Therefore, with experiential marketing activity and special experiential value creation, it helps enterprise not only enhance its Customer Satisfaction / Customer Loyalty but also increase company’s revenue, to make the win-win situation. Experiences have always been at the heart of the tourism factory business.
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Li, Shu-Wen, and 李淑雯. "A Study of The Relationships Among Experiential Marketing,Experiential Value And Customer Satisfaction For Tourism Factory─A Case of Ribbon King Museum." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/47391387267620752859.
Full textAbstract:
碩士中華大學
企業管理學系碩士班
101
The government has actively been promoting tourism factory counseling program since 2003.Tourism factory has become a newtourist spot which brings tourists leisure trip intellectual experience and knowledge growth industry experience. Schmitt (1999) proposed marketing concepts through experiential activities, visitors from the experience in the process can obtain the value of the experience feelings which can give positive enhancement of visitor satisfaction. This study was designed to explore the relationship among tourism factory experiential marketing, experiential value and satisfaction research. In this study, we use descriptive statistics and linear regression methods to explore experiential marketing experience connected between value and customer satisfaction. Finally, according to the research results, we suggest that firms should strengthen experiential marketing project for customers, which enhances the value of the customer experience and satisfaction.
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Chen, Mei-lun, and 陳美綸. "A STUDY OF THE RELATIONSHIPS AMONG VISITOR EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND EQUITY FOR TOURISM FACTORY--A CASE OF RICE CASTLE." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/56665858981069050030.
Full textAbstract:
碩士南華大學
旅遊管理學系旅遊管理碩士班
100
The tourism factory is an emerging tourist attraction, providing recreation and industry knowledge to tourists. Schmitt (1999) proposed the concept of experiential marketing. Through experience, the visitors began to pay attention to the feelings of the value obtained in the experience of the process. A brand equity can be improved by the value of the tourists’ hearts. Therefore, this study aims to discuss the relationships among visitor experiential marketing, experiential value and brand equity for tourism factory. The concept of experiential marketing is according to the research of Schmitt (1999). Experiential marketing scale uses five dimensions proposed by Schmitt: sense, feel, think, act and relate. Experiential value scale uses four dimensions proposed by Mathwick,Malhotra and Rigdon:customer return on investment,service excellence,aesthetics and playfulness.Brand equity scale is based on four dimensions of Aaker : brand loyalty, brand awareness, perceived quality and brand association.There are 310 questionnaires collected from the visitors of RICE CASTL, and 282 samples are valid with the effective rate of 90.97%. Descriptive statistics, item analysis, reliability analysis, confirmatory factory analysis and structural equation modeling were employed. The results shows that experiential value is significantly effected by experiential marketing,however the brand equity is little effected by the experiential value and experiential marketing. In this study, inference of the reason may be the brand awareness is unpopulared and market share is low.In addition the RICE CASTL was established shortly, tourists through the short process period of experience would not immediately feel the brand equity of UNION RICE. Finally, this research makes recommendations, and provides the industry to enhance their brand equity through marketing experience, strengthens the value of visitors'' experience.
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Yu, Ding Chao, and 丁昭尤. "The Relationship among Experiential Marketing, Experiential Value, Tourism Image, Visitor's Satisfaction, Visitor’s Loyalty: a Case Study of Green Mountain Farm in Taitung." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/4qqg3q.
Full textAbstract:
碩士國立臺東大學
資訊管理學系碩士班
97
Nowadays, more and more tourists pay more attention to the experience of consuming and its accompanying experiential activities. Based on a case study in Taitung, the purpose of this research is to investigate the relationship among experiential marketing, experiential value, tourism image, visitor’s satisfaction and visitor’s loyalty. The participants are the tourists who have stayed in Taitung Green Mountain Farm and have attended its experiential activities which are offered by the farm. Questionnaires are used as research tools and the valuable ones are picked out and analyzed with SPSS 12.0 statistical software via descriptive statistic analysis, one-way ANOVA, and regression analysis. Three search results are gained. First, experiential marketing has positive effects to experiential value and tourism image. Second, the above three factors also display the significant effects to visitor's satisfaction. Finally, a positive effect is shown between visitor's satisfaction and visitor’s loyalty. Therefore, it is safe to say that the research assumptions H1 to H6 are fully supported. Based on the search results, four suggestions are provided for the farm owner or anyone who would like to run a similar business. First of all, in term of the experiential activities, it is suggested to add more seasonal experiential activities, and create a considerate, unique and creative activity which combining human five senses. Regarding to the marketing, it is recommended that managing professional teams, passing down the experience, or forming alliances with other professions in order to promote the products and service. Third, with respect to the value of experience, it is valuable to provide professional and excellent service. Eventually, from the viewpoint of tourism image, utilizing the existed equipment and natural resources to build up its own style and special attraction is important.
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Kuo, Fang-Ju, and 郭芳如. "The Effect of Alleys Culture Image on the Tourism Experiential Value--In Taiwan City." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/892uzp.
Full textAbstract:
碩士南華大學
旅遊管理學系旅遊管理碩士班
103
Tourism can reveal their travel experiences using Travel Blogs, which reflect their experiences and feeling, also form the tourism image. Additionally, Travel Blogs are thought as one of the important travel information resource. Tainan is an ancient city with a long historic and rich culture. Its long-standing history and variety of food are the main attraction. These days, the old house reconstruction have raises a burst of whirlwind in Tainan city. Owing to the recommendation of travel bloggers, more and more people start their journey in Tainan to engage in the Alleys Culture, such as experience different Bed-and-Breakfast (B&B), enjoy the food and roam the alleys. This study was conducted by Internet media, collecting the articles from travel blogs and Internet news about hostels or B&B. Semantic network analysis and content analysis were used to analyze the tourism experiential value toward Alleys Culture in Tainan city. NVivo was applied to form a list of key words and their frequency. In addition, we computed the correlation between keywords and applied the Interpretive Structural Model (ISM) to explore the network among all keywords, in order to realize the relationships among evaluation criteria. The result showed that (1) The tourism image of Tainan Alleys Culture including the B&B, specialized restaurant, local dishes and streetscape. (2) It also conducted a causal relation between these concepts. This study suggests four methods to increase the experiential value of Alleys Culture on tourism. (1) To raise the preference on the Internet. (2) Provides tourists’ thoughts and need, might be beneficial for those operators to upgrade the service. (3) Organize the B&B cooperation system. (4) Increase the resources input for the old house preservation by Tainan city government.
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Chen, Chin-Yen, and 陳晉彥. "A evaluate study leisure benefits of experiential study - A case of Taomi community tourism." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98104394547307831524.
Full textAbstract:
碩士朝陽科技大學
休閒事業管理系碩士班
98
In latest 20th century, tourism has become the most social economic indicatory industry in every country. Government policies have the trend of combine central government’s plan with lower level government administration. In the tour development, no other than hoping it can push Taiwan’s industries develop of town forward. Our research home base is located at Taomi town. This town use experiential study system. Integrating all kinds of resources together and developing a tour of experiencing and learning. This kind of trip is not only very attractive but also has written a remarkable page of town trip. Through questionnaire survey, this paper discovered tourists of this place give it a pretty high score of feeling of relaxation benefit. It means this place has well relaxation benefit and noticed that normal tourists have obviously different feelings of relaxation benefit to experiential study traveler. The result of this paper will provide people who live in Taomi community or intending to develop similar tourism service industry a reference material to work our a perfect experiencing and learning trip and providing correlation equipments which tourists needed.
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CHEN, HUI-FEN, and 陳慧芬. "A Study on Experiential Marketing, Experiential Value, and Satisfaction of Tourism Factory － A Case of Sha Yang Ye Robot Wonderland Pavilion of Future." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/w8p993.
Full textAbstract:
碩士開南大學
觀光運輸學院碩士在職專班
107
The content and value of compatriots’ travelling has been changed gradually in recent years.People pay more attention to various forms of practical experience. The tourism factory is one of the innovation who opens the new page of traditional industry. In addition, artificial intelligence (AI) is now widespread in our daily life and it is irresistible in human development and trend nowadays. Moreover, programming education is included in the outline of the“12-year National Basic Education Curriculum”in 2019. Therefore, programming is an indispensable ability. As a result,“Sha Yang Ye Robot Wonderland Pavilion of Future”is chosen as the research object in order to explore the relationship among experiential marketing, experiential value and satisfaction of tourisms. Convenience sampling was used throughout the study. The questionnaires was delivered to all visitors who were over 15 of age and went through all“Sha Yang Ye Robot Wonderland Pavilion of Future”. 395 was completed with 97.53% of valid questionnaires. Date was analysed using descriptive statistics, independent sample t test, oneway analysis of variance and regression analysis. The results show that: 1.In the characteristics of tourisms,“gender”has partially significant different in experimental marketing;“age”has significant different in experimental marketing and experimental value;“travel companion”has partially significant different in experimental value. The remaining attributes have no significantly different. 2.The experimental marketing has positive impact on experimental value of tourists on tourism factory. 3.The experimental value has positive impact on satisfaction of tourists on tourism factory. 4.The experimental marketing has positive impact on satisfaction of tourists on tourism factory. The study result will provide recommendations for“Sha Yang Ye”enterprise and other relevant industries for future operating practice and marketing strategy.
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Gau, Shih-Ling, and 高式玲. "Exploring the Tourist Attractions of the Island Tourism, Experiential Value and Revisit Intention: A Case of Orchid Island and Green Island." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17849748291507428979.
Full textAbstract:
碩士輔仁大學
餐旅管理學系碩士班
101
There are obvious influences of tourist attractions and experiential value on revisit intention. Thus, the purpose of this study was to discuss the influence of tourist attractions and experiential value on revisit intention. The study site was two off-shore islands of Taitung , including of Orchid Island and Green Island. The study subjects were drawn from tourists of Orchid Island and Green Island, to explore people’s perceptions of tourist attraction and experiential value after visiting in Orchid Island or Green Island, and whether the tourist attractions and experiential value after visiting will produce a certain degree of influence on tourists’ revisit intention, and 624 valid samples were gathered (330 copies for Orchid Island, 294 copies for Green Island). The questionnaire was used in this study, and it includes four parts, which were tourist attraction, experiential value, revisit intention and personal background information. Descriptive analysis, factor analysis, t-test, one-way ANOVA, Pearson correlation, multiple regression and path analysis were dministered. There are three main findings resulted from this study, which are：1) tourists had positive responses on natural landscape resources, aesthetic, playfulness and revisit intention questions; however, tourists did not respond positively in man-made facilities section; 2) significant differences were resulted from emographics on tourist attraction, experiential value and revisit intention; 3) tourists’ tourist attraction, experiential value and revisit intention were correlated one another; as well as, tourist attraction had a positive influence on revisit intention through experiential value.
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Fu, Chi-Hua, and 傅祈華. "Examination of the Relationship among Experiential Marketing, Experiential Value and Customer Satisfaction of Tourism Factory－A Case Study of Hun Ya Republic Of Chocolate." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/15961999068244359869.
Full textAbstract:
碩士實踐大學
企業管理學系碩士班
103
In recent years future Government vigorously promoted industry transformation for tourism factory, makes traditional of manufacturing factory transformation became has production manufacturing, and experience history culture, and sightseeing value of leisure park and provides visitors leisure entertainment, and industry knowledge and in to culture, so marketing who must using strategy, using experience marketing skills to development new products, for customer created experience environment, by to improve customer of experience value, touches customer of heart deep, such of experience marketing only is success. Through this study observed consumer views of tourist experiences provided by the factory, providing construction plant operators closer to the consumer experience of the environment, to enhance the satisfaction of reference. This research will work to hongya chocolate industry background, explore the experience marketing, experience the relationship between value and customer satisfaction. Inspection marketing volume table used Schmitt proposed of five a frame surface: senses experience, and emotional experience, and thinking experience, and action experience and associated experience; experience value volume table used Mathwick,Malhotra and Rigdon proposed of four a frame surface: consumers investment paid rate, and service superiority, and beauty and interesting; customer satisfaction degrees according to Kotler (1997) think customer satisfaction is consumers for purchase of products or service, produced of actual results whether and expected of consistent. Hongya visitors of Republic of chocolate as the object of study, this study is conducting a questionnaire survey between June and April 2015, a total of 350 questionnaires, and 316 samples are valid with the effective rate of 90.29%. To data analysis and statistical software SPSS 20 sample validation. Through data analysis, research hypothesis is proven after the most dramatic effect, so by making customers feel good experience marketing value and enhance overall satisfaction in order to improve business performance.
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Huang, Ruey-Hwa, and 黃瑞華. "A Study On The Result of Experiential Marketing to Tourism Factory for Mental Retarded Students." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6bc5ey.
Full textAbstract:
碩士中華大學
工業管理學系碩士班
103
According to the latest statistics from the Ministry of Health and Welfare and the Ministry of Interior of 2015, people with disability consist 4.87% of the total population. The enrolment of vocational schools for mental retarded students was 8618. Among those schools, 46% were special education schools and there was no upper limit for the nubmer of outdoor teaching for these schools. In order to implement the fundamental principles of the new academic guideline of special education, competency-based, school-based and community based lessons were designed; these lessons aimed to guide the mental retarded students who suffer from cognitive deficits to learn their cognition, affection, and skills from their daily lives. The Ministry of Education has set up rules and regulations for outdoor teaching: namely, these trips are to be based on school curriculum, and the subject shuold be taught in a flexible manner. The goal is to expand students’knowledge, increase learning achievement, and integrate learning effects. The activities are focused on students’ learning, inspiring them to care about the nature and humanity as a whole, as well as to broaden their knowledge about their hometowns and to love and protect them. To this effect, popular tourist spots are to be avoided.Domestic traditional manufacturing industries that are under the guidance of the Ministry of Economy have successfully transformed into tourist factories by applying existing resources. With the main themes, the design of factory space, guided tour and facilities with hands-on activities, corporate image, and culture design, touristic factories have become a new recreational industry that are popular for outdoor teaching. The main purpose of this study is to understand the effect of visiting tourist factories for mental retarded students. Questionnaires were given to teachers in special education vocational schools. A total of 300 questionnaires were issued. There were 268 valid questionnaires. The effective rate is 90.2%, and descriptive statistics, factor analysis, independent sample t-test, one-way ANOVA and Pearson correlation coeffectient were employed in the data processing and analyzing.Result: We found that there was a significant difference between teachers with different backgrounds for the following items: their cognitive feeling, achievement of outdoor teaching on their students’ learning, and their students’willingness for a second visit. There was a positive correlation between cognitive feeling and outdoor teaching learning of mental retarded students who have visited tourist factories. There was a positive correlation between cognitive feeling and willingness for a second visit from mental retarded students who had visited tourist factories. There was a positive correlation between learning from the achievement of outdoor teaching and willingness for a second visit from mental retarded students who had visited tourist factories.