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Garcia Henche, Blanca. "Urban experiential tourism marketing." Journal of Tourism Analysis: Revista de Análisis Turístico 25, no. 1 (April 9, 2018): 2–22. http://dx.doi.org/10.1108/jta-01-2018-0002.
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Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential consumer. Design/methodology/approach This paper is arranged as follows: first, a review of the documents on new tourist sector trends towards the demand of experiential tourism, on marketing 2.0 and on social media has been carried out; second, communication strategies of the food markets seen as tourist resources are described herein, including results of the research in the use of social media; and finally, conclusions of the study are developed. Findings According to the conceptual approach and after reviewing the documents cited in this paper, it is possible to conclude that food markets are tourist resources that shall be exploited as “experiential providers” for a market niche that is increasingly demanding and expects to have a “tourist experience”. The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. Research limitations/implications Although this work represents an in-depth study of the food markets analyzed, the research could be extended to other markets or to other cities that are also working with markets as experiential tourism resources, though not in a structured design as in Madrid. Practical implications This work is different from previous studies for several reasons. In the first place, food markets are integrated as elements for the study of experiential tourism as tourist resources, and second, commercial interaction and other types of productive activities in urban centers are considered. In particular, social relations and collaboration between small retailers in markets, their managers and the institutions responsible for tourism management in the city of Madrid are barely analyzed in the literature. This includes the collaboration between public (Madrid City Council), cultural and business institutions (Madrid Fusión and Gastrofestival), hospitality and other businesses (established in the food markets) to promote cultural experiences and historic tourism. Social implications The performed study has several implications for employers and policymakers. As historical, cultural and experiential tourism are growing trends throughout the world, new tourist consumer profiles must be analyzed. There are new groups of tourists looking for unique experiences and “local” activities, eager to visit renovated urban historical centers with a developed experiential leisure offer. This tourist activity facilitates the rebirth of the traditional food markets and promotes the creation of jobs and new opportunities for traditional businesses as shown in the present case study focused on the markets of Madrid. Originality/value The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. The role played by food markets in the creation of an experiential tourism offer in Madrid and the communication strategies generated by them is described in this research. This study not only sheds light on the changes undergone by the tourist demand, specifically urban tourism but also it helps understand some of the strategies that big tourist cities are implementing in historic centers to reduce the risks of mass tourism.
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ALFIFTO, Alfito, Endang Sulistya RINI, and Yeni ABSAH. "Experiential Tourism in Lake Toba Samosir District." Journal of Environmental Management and Tourism 11, no. 6 (September 13, 2020): 1385. http://dx.doi.org/10.14505/jemt.v11.6(46).08.
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Tourism is a new kind of industry that can accelerate economic growth and availability of employment, income increment, standards of living and stimulate other productive sectors. In the context of tourism, satisfaction is referred to, as part of the expectation before travel and experience after the trip. The satisfaction of tourists can be influenced by their experience in visiting tourism destinations. Experience can be the key to the success of tourism industry. The tourism experience is divided into two, namely experiential quality and experiential value. Tourists who visit Lake Toba will get their personal experience from their holiday. The satisfaction in enjoying Lake Toba will help those tourists consider if they would return or not. The purpose of this research is to analyze experiential quality impacts on tourist satisfaction through experiential value. The sampling method used is accidental sampling. The population of this research is domestic tourists who visit Lake Toba in Samosir District. The number of respondents in this study was 140. Data analysis is done through PLS-SEM by using SmartPLS 3.0 program. The results showed significant effects of experiential quality on experiential value, experiential quality on tourist satisfaction, experiential value on tourist satisfaction, and experiential quality on the satisfaction of tourists through experiential value.
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Sulistya Rini, Endang, Yeni Absah, Beby Karina Fawzeea Sembiring, and Muhammad Dharma Tuah Putra Nasution. "Intention to revisit tourist destinations in Indonesia." Innovative Marketing 17, no. 4 (October 29, 2021): 37–48. http://dx.doi.org/10.21511/im.17(4).2021.04.
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This study aims to examine the effect of tourism image, experiential value, and satisfaction on the intention of revisiting the tourist area. The present study used associative analysis to ascertain the link between two or more variables. The study is being conducted in North Sumatera province, Indonesia, specifically in the tourist area of Lake Toba. The research population is comprised of an undetermined number of tourists that visited the tourist area around Lake Toba. The sample size of 324 was determined, which was obtained by multiplying the least number of samples by four or five questionnaire item categories. An accidental sampling approach was employed in this study, and data processing was performed using descriptive and inferential statistics and Smart-PLS software. The empirical findings indicate that although the tourism image has a significant and positive impact on experiential satisfaction, the direct effect of experiential value has a negative value on experiential satisfaction. Moreover, through tourism experiential satisfaction, experiential value has a negative value on intentions to revisit the destination. On the other hand, the indirect relationship between the tourism image and the intention to revisit through tourism experiential satisfaction has a positive value. AcknowledgmentWe would like to express our gratitude to the Ministry of Education and Culture’s Directorate of Research and Community Service for funding this study via the “Higher Education Excellent Basic Research Grant Fund” program.
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Song, Mei, Tianjiao Niu, Linna Wang, and Xiaoyi Wang. "The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing." Security and Communication Networks 2022 (July 26, 2022): 1–10. http://dx.doi.org/10.1155/2022/1825171.
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With the development of economy, people’s demand for travel is also increasing. They are no longer satisfied with the single standardized travel products of travel agencies and begin to pursue personalized. When many customers travel, the most important thing is their subjective feelings. This is also the focus of tourism enterprise research. Therefore, introducing experiential marketing into tourism and realizing experiential marketing can enhance the sense of experience of tourism, improve the economic benefits of tourism, and promote the development of tourism. This paper mainly studies the application of experiential marketing in tourism industry. In this paper, based on the tourism situation of Qingyan Ancient Town and the tourism marketing activities of other tourist attractions, combined with my own design, we developed an optimized design scheme of experiential marketing. In the process of implementation, there are still areas to be improved, and the author will continue to study and learn from the sharing of other scholars. The purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing. On the one hand, the research of this paper can enrich the theory of experience marketing; on the other hand, it can also provide reference for the reality of tourism marketing, which has theoretical and practical significance.
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Chang, Angela. "Effects of tourism image and experiential value on revisit intention in tourism industry." Acta Oeconomica 64, Supplement-2 (November 1, 2014): 289–301. http://dx.doi.org/10.1556/aoecon.64.2014.suppl.20.
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Food, clothing, housing, transport and amusement are the necessities of a modern life, in which amusement is even a key element for modern people. Tourism, as the dynamic activity of amusement, allows people to experience a colorful life and tourist spots to acquire economic benefits. For this reason, the effects of Tourism Image and Experiential Value on Revisit Intention in tourism industry are studied. Aiming at the visitors to Yushan National Park, a total of 500 copies of questionnaires were distributed. Having deducted invalid and incomplete ones, 327 valid copies were retrieved, with the retrieval rate of 65%. The research results show the significant correlations between 1. Tourism Image and Experiential Value, 2. Experiential Value and Revisit Intention, and 3. Tourism Image and Revisit Intention and 4. Moderating effects of Experiential Value on the correlations between Tourism Image and Revisit Intention.
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Setiawan, Heri. "KETERKAITAN ANTARA CITRA DESTINASI, PERSEPSI NILAI PENGALAMAN DAN KEPUASAN WISATAWAN KULINER." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 3 (November 19, 2018): 523. http://dx.doi.org/10.22441/mix.2018.v8i3.005.
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Culinary tourism is part of tourism activities that continue to grow in Indonesia, but studies on culinary tourism are still rarely. The purpose of the study is to analyze the relationship among the image of a tourism destination, experiential value perception with tourist satisfaction while in the culinary attractions. The study was conducted in Palembang City which is known as a city with a variety of typical traditional foods. The research data was obtained by distributing questionnaires to 140 local tourists who visited culinary attractions in Palembang City. Data analysis was carried out using path analysis method with data processing software namely AMOS and SPSS. Research findings state that the image of tourism destinations has a relationship with the experiential value perception significantly. Then, the experiential value perception has a relationship with tourist satisfaction significantly and the image of tourism destinations has a relationship with tourist satisfaction significantly. Implications of research results can be useful for referrals for other researchers or parties interested in culinary tourism destinations
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Guzmán-Sánchez, Grace Marely. "Turismo experiencial." RA RIÓ GUENDARUYUBI 2, no. 5 (January 14, 2019): 38–41. http://dx.doi.org/10.53331/rar.v2i5.0115.
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The so-called experiential tourism alternative can be found without a clear definition. The clarity of the experiential concept depends on the perception that the traveler has. It may be that the experience you are looking for depends on the type of tourism you choose or frequent. For example, in the case of cultural tourism, the experience that the tourist seeks may be very different from adventure tourism for the practice of rappelling. Due to the lack of clarity in the definition, the experience tourism offer has been extended to various types of tourism and even to the combination of types of tourism. Experiential tourism is an opportunity for tourism service providers and is a range of options for tourists.
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Rorimpandey, Victoria, Willem J. F. A. Tumbuan, and Ferdinand J. Tumewu. "THE INFLUENCE OF EXPERIENTIAL MARKETING AND TOURIST SATISFACTION ON TOURIST REVISIT INTENTION AT BUKIT KASIH KANONANG." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10, no. 3 (July 22, 2022): 165. http://dx.doi.org/10.35794/emba.v10i3.41590.
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The development of tourism is currently fast. Tourism is one industry that can support a region’s economy. Tourism will provide a lot of income for regions that are aware of the potential for the tourism sector. The existence of regional autonomy makes each region try to exploit the potential of its region. Every region seeks to contribute to making tourism oriented towards improving the welfare of the local community.Increasingly fierce competition becomes a challenge and a threat for business actors in order to win the competition, maintain the market they have, and seize the existing market.The purpose of this study is to find out whether The Influence of Experiential Marketing and Tourist Satisfaction on Tourist Revisit Intention at Bukit Kasih Kanonang. This study uses quantitative method and the researchers distributed questionnaires and samples used 100 respondents. The results of this study found that experiential marketing and tourist satisfaction partially had a significant positive effect on tourist revisit intention at Bukit Kasih Kanonang and the results also showed that experiential marketing and tourist satisfaction simultaneously had a positive and significant effect on tourist revisit intention.
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Xu, Han, Xinya Lin, Fan Liu, Xinyi Wang, and Minhua Wang. "Experiential Value, Place Attachment, and Environmentally Responsible Behavior of Forest Health Tourism—A Case of China." Forests 13, no. 11 (November 7, 2022): 1855. http://dx.doi.org/10.3390/f13111855.
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With the increasing concerns about the environmental issues of forest health tourism, the environmentally responsible behavior of tourists becomes the key to the sustainable development of forest health tourism. Therefore, the article takes experiential value as an entrance point, innovatively introduces the scenario of forest health tourism, and divides experiential value into the functional value, hedonic value and symbolic value. Then, a theoretical model of the experiential value of forest health tourism, two place perception concepts of place attachment, and environmentally responsible behavior is constructed. The research team assembled 498 valid questionnaires for the empirical investigation in the Fuzhou National Forest Park in China. Structural equation modeling was used to test the theoretical hypotheses and to explore the cumulative driving effects of the experiential value and place attachment in forest health tourism on environmentally responsible behavior. The results showed that the experiential value of forest health tourism had a significant positive effect on the environmentally responsible behavior. It also had a significant positive effect on place attachment, which also strengthened the environmentally responsible behavior. In addition, place attachment is considered to be an important mediator of the effect of forest health tourism’s experiential value on the intention of environmentally responsible behavior. Place attachment is a more important element driving environmentally responsible behavior than the elements of the forest health tourism’s experiential value. Place attachment has a greater impact on tourists’ environmentally responsible behavior than place identification. This highlights the importance of place attachment in influencing the environmentally responsible behavior of tourists. These results provide a useful theoretical basis and practical reference for promoting environmentally responsible behavior in forest health tourism.
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Yiannakou, Athena, Angelina Apostolou, Vasiliki Birou-Athanasiou, Apostolos Papagiannakis, and Athina Vitopoulou. "Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions." Tourism and Hospitality 3, no. 2 (May 16, 2022): 435–50. http://dx.doi.org/10.3390/tourhosp3020028.
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The focus of experiential tourism is for the consumer or visitor to experience the tourist destination and to actively interact with local people, cultures, and the place itself. In fact, it can be seen as a form of tourism that builds upon place identities, both tangible and intangible, by energetically introducing the visitor to the culture, history, nature, traditions, cuisine, and social life of a place. In doing so, the emotional, physical, or spiritual experience of the consumer becomes a dynamic source of place branding. The paper investigates the main features of experiential tourism in the Greek regions of Central Macedonia, and Eastern Macedonia and Thrace, and discusses their interactions with place identity. Our methodology consists of a qualitative survey based on semi-structured interviews with stakeholders and a thematic analysis to trace the main features of the experiential product and enterprises that develop such products. The paper concludes that experiential tourism in Greece bears many of the features highlighted in the literature. Furthermore, our findings underline some new aspects, especially the links between the experiential product, small and well-qualified enterprises, and a place’s tangible and intangible identities, which make experiential tourism an opportunity for locales and their branding.
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Wu, Hung-Che, and Ching-Chan Cheng. "Relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality, and future experiential intentions to travel with pets." Journal of Vacation Marketing 26, no. 1 (August 4, 2019): 108–29. http://dx.doi.org/10.1177/1356766719867371.
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Previous studies have paid great attention to exploring relevant issues of risk, benefits, evaluation, co-creation, relationship quality dimensions (satisfaction and trust), and future intentions; however, none focuses on them from experiential perspectives in the tourism industry. The purpose of this study is to explore the structural relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality dimensions (experiential satisfaction and experiential trust), and future experiential intentions based on pet owners’ experiences of traveling with pets. A questionnaire survey was used to collect the data from respondents who traveled with their dogs to Goolawah Regional Park of New South Wales, obtaining 537 valid samples which were analyzed with structural equation modeling. The study results can show tourism operators what constitutes pet owners’ experiences and can aid them in decreasing experiential risk and increasing experiential benefits, experiential evaluation, experiential co-creation, experiential satisfaction, experiential trust, and future intentions to have a travel experience with their pets.
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Barnes, Stuart J., Jan Mattsson, Flemming Sørensen, and Jens Friis Jensen. "The Mediating Effect of Experiential Value on Tourist Outcomes from Encounter-Based Experiences." Journal of Travel Research 59, no. 2 (March 27, 2019): 367–80. http://dx.doi.org/10.1177/0047287519837386.
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In this paper, we examine the mediating effect of experience value between experiential elements of employee–tourist encounters and the final experiential outcomes. The Tourism Encounter Mediated Experience Value (TEMEV) model is tested via a survey at 13 different locations (attractions, hotels, and retail) in Copenhagen (n=2,955). The findings illustrate how, for different types of tourism companies, experiential value plays varying roles as a mediator between employee–tourist encounter characteristics and tourists’ intentions to recommend an experience as well as their memory of the experience. The most complex relationship identified is for hotels, where experiential value is a significant mediator for the personalized, flexible, and emotional constructs of encounters. Surprisingly, experiential value plays no significant mediating role between cocreation or knowledge/learning in encounters and memory or recommendation intention in any of the sectors examined. The study concludes with implications for theory, practice, and study limitations.
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Yeh, Tsu-Ming, Shun-Hsing Chen, and Tsen-Fei Chen. "The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan." Sustainability 11, no. 4 (February 17, 2019): 1041. http://dx.doi.org/10.3390/su11041041.
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Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing so as to enhance their cognition for the products and the corporate image. With the establishment of numerous tourism factories in Taiwan, to be competitive it is essential for the factories to develop unique and innovative modes that are difficult to imitate. This study explores experiential marketing, service innovation, customer satisfaction, and other related issues through research on the tourists of a certain tourism factory. It notes that experiential marketing and service innovation have positive effects on customer satisfaction. Tourists’ levels of consciousness of sensual and emotional experience in experiential marketing is very high. Therefore, to strengthen experiential marketing towards customers, applying electronic media to reinforce knowledge of the corporation and products will promote the corporation’s image and product packaging. It will also familiarize customers with the operating philosophy of the corporation and the characteristics of the products so that their purchase intentions will increase, resulting in sustainable development of the business.
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Breiby, Monica Adele, and Terje Slåtten. "The role of aesthetic experiential qualities for tourist satisfaction and loyalty." International Journal of Culture, Tourism and Hospitality Research 12, no. 1 (March 5, 2018): 1–14. http://dx.doi.org/10.1108/ijcthr-07-2017-0082.
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Purpose The aim of this study is to examine the role of aesthetic experiential qualities for tourist overall satisfaction and three types of loyalty. Design/methodology/approach A national tourist route in Norway was chosen as an empirical context for this study. Totally, the role of five aesthetic experiential qualities were examined, namely, scenery, cleanliness harmony, art/architecture and genuineness. Findings The findings reveal that the three aesthetic experiential qualities, scenery, harmony and genuineness, were all positively related to tourist overall satisfaction with the tourist road. Moreover, tourist overall satisfaction had a direct influence on three types of loyalty, referring to tourists’ intentions to recommend the tourist road to other, to revisit same tourist road and to visit similar tourist roads in the future. However, the findings reveal that only two aesthetic qualities, cleanliness and genuineness, had a direct effect on intention to revisit the same tourist road, and thus indicates a more complex explanatory pattern concerning tourist loyalty. Research limitations/implications This study is limited to five aesthetic experiential qualities in a specific nature-based tourist context. The results open up some of the areas for future research on the role of aesthetics in man-made environments (in addition to the natural environment) in nature-based tourism. When most of the other variables are similar, aesthetic experiential qualities may make a difference to a nature-based product’s performance, and thus provide the competitive edge. Practical implications Destination managers and marketers should focus on aesthetic experiential qualities to increase tourist satisfaction and loyalty, and thereby strengthen a destination competitiveness and value creation. Originality/value Responding to the need to focus on aesthetic experiential qualities in a nature-based tourism context, this study measures the effects of the aesthetic experiential qualities for tourist satisfaction and loyalty in an original destination setting.
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González-Herrera, Manuel-Ramón, and Silvia Giralt-Escobar. "Tourism Experiential Learning through Academic Fieldtrips in Higher Education." Tourism 69, no. 4 (November 25, 2021): 471–93. http://dx.doi.org/10.37741/t.69.4.1.
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The professionalization of tourism education through experiential learning by fieldwork should be a key aspect of sustainable tourism development strategies. Based on the previous statement, the aim of this research is to develop a tourism learning experience through an academic field trip in Copper Canyon, with the purpose of generating a practical learning situation that serves as a strategy and practice of sustainability in the syllabus of Tourism Planning at the Autonomous University of Ciudad Juarez. An experimental methodology was implemented with students (n=26) from the advanced level of the tourism program that participated in the field trip, and mixed methods of empirical and theoretical types were applied. During the practical activity, the geospatial approach was applied to the study of the destination by interpreting the production process of the tourism space, as well as, the recognition of the tourism model, the inventory and assessment of tourist resources, and the analysis of impacts. The results allowed for comprehension and justification of the contribution of the practical learning process to the formation of tourism knowledge, by incorporating field trips to develop experiences through practical learning.
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Leong, Aliana Man Wai, Shih-Shuo Yeh, and Li-Hui Chang. "Nostalgic tourism in Macau." Journal of Hospitality and Tourism Technology 6, no. 1 (March 16, 2015): 89–99. http://dx.doi.org/10.1108/jhtt-02-2015-0010.
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Purpose – The purpose of this paper is to investigate the role of nostalgia in destination image, experiential value and their effect on subsequent behavioral intention. Nostalgic-themed tourism product is becoming popular in many countries. Design/methodology/approach – The survey used stratified sampling method to include respondents from all the nearby Asian regions. The sampling is based on the data of inbound tourists provided by the Department of Statistics and Census Service (DSEC) of Government of Macau. The questionnaire consisted of five sections of 5-point Likert scale questions: nostalgia; destination image both before and after experience; expected value; experiential value; and future visit intention. Data were analysed with structural equation modeling. Findings – The result indicates that nostalgia plays an important part in forming destination image and experiential value before an individual had a chance to experience the destination. The destination image and experiential value share a bidirectional causal relationship that eventually contributes to future visit intention. The study also discovered that while experiential value is more effective in generating destination image, the later contribute more to future visit intention. Originality/value – The research design measures destination image and experiential value before and after respondents had experience the destination. The distinction between destination image and expected/experiential value can be examined because the longitudinal design of research method. It also allows this study to observe how nostalgia translates to future visit intention.
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Alencastro, Liliana A., Mauricio Carvache-Franco, and Wilmer Carvache-Franco. "Preferences of Experiential Fishing Tourism in a Marine Protected Area: A Study in the Galapagos Islands, Ecuador." Sustainability 15, no. 2 (January 11, 2023): 1382. http://dx.doi.org/10.3390/su15021382.
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Destinations with marine protected areas due to their resources can offer visitors experiential fishing tourism. The tourist can carry out the fishing activity with the community and experience its culture in this activity. The present study’s objectives are (1) to establish which are the preference dimensions for experiential fishing tourism, (2) to determine which dimensions influence the interest to book an experiential fishing tour, and (3) to identify which dimension influences the importance of the visit. The research was carried out in the Galapagos Islands, a destination declared a marine protected area and a World Heritage Site. The study was conducted online with 229 tourists who had visited the destination. For the data analysis factorial analysis, the varimax rotation method, and the Kaiser criterion were used. In the second stage, the Multiple Regression Method was implemented. The results show that preferences in experiential fishing tourism are made up of two dimensions: “Conservation and local culture” and “Quality of services.” The conservation and local culture dimension positively influence the interest in booking a fishing tour and the importance of the visit. The results will serve as management guides for managers of destinations within marine protected areas and for the community that offers experiential fishing tourism.
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Johannes, Johannes, and Deci Fachrosi. "Managing Conservations Value to Enhance Tourist Electronic Word of Mouth for Rural Tourism Destinations." Journal of Economics, Business, & Accountancy Ventura 25, no. 2 (November 30, 2022): 162. http://dx.doi.org/10.14414/jebav.v25i2.2946.
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Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and the mediating effect of customer value on the relationship between experiential marketing and e-WoM in rural conservation destinations. Hence, a survey was conducted to 125 visitors with structured questions and used PLS to reveal the relationship between experiential marketing on e-Wom, where customer conservation value has a mediation function. Thus, customers’ conservation value will contribute to the marketing of rural tourism destinations. The results showed that experiential marketing positively and significantly affects conservation value, but it does not directly affect e-Wom unless mediated by customer conservation value. Therefore, this study suggests that destination managers and tourist guides maintain and continue improving the tourist experience and add conservation attributes to the destination. So, the tourist will comprehend the attributes through their online device. In doing so, they will be involved in marketing activities with e-WoM as the destination marketer’s partner.
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Rini, Endang Sulistya, Yeni Absah, Beby Karina Fawzeea, and Alfifto Alfifto. "Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention." Journal of Education, Humaniora and Social Sciences (JEHSS) 4, no. 4 (May 1, 2022): 2649–54. http://dx.doi.org/10.34007/jehss.v4i4.1180.
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The aim of this study was to determine the effect of tourism image, experiential value, experiential satisfaction, on revisit intention in Lake Toba. The population in this study is tourists who visit Lake Toba, North Sumatra with an unknown number, so that the sampling uses the formula from the Malhotra theory where the number of questions is multiplied by four to obtain a sample of 324 tourists. The results showed that tourism image had a positive and significant effect on experiential satisfaction, experiential value had a negative but significant effect, experiential satisfaction had a positive and significant effect on revisit intention, tourism image had a positive and significant effect on revisit intention through experiential satisfaction and experiential value had a negative effect but significant to revisit intention through experiential satisfaction.
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Araújo Vila, Noelia. "De la economía de experiencias al turismo experiencial. Las series de ficción como creadoras de experiencias e inductoras a la visita de destinos turísticos." PASOS. Revista de Turismo y Patrimonio Cultural 13, no. 4 (2015): 959–64. http://dx.doi.org/10.25145/j.pasos.2015.13.065.
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We are immersed in the so -called experience economy, hence all sectors and industries look somehow affected by it. In the case of tourism is developed in parallel experiential tourism in the tourist becomes lover of emotions, feelings and experiences. On the other hand, the impact that may have on certain sectors other is a reality, not having developed independently and can cooperate in the search for beneficial objectives for both. This is the case of the audiovisual sector and the benefits it reports to the tourism sector in promoting destinations. Hence, in this investigation the role of fiction series as inducing sensations (experiential factor) while favoring visit destinations viewings there in are analyzed.
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Wu, Hung-Che, Chi-Han Ai, and Ching-Chan Cheng. "Virtual reality experiences, attachment and experiential outcomes in tourism." Tourism Review 75, no. 3 (November 17, 2019): 481–95. http://dx.doi.org/10.1108/tr-06-2019-0205.
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Purpose The purpose of this study is to examine the structural relationships between the dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion), the dimensions of VR attachment (VR dependence, VR identity, VR affect and VR familiarity) and the dimensions of VR experiential outcomes (VR experiential satisfaction, VR experiential loyalty and VR experiential advocacy). Design/methodology/approach A total of 490 visitors who tried 360 VR travel video games in the TripMoment VR were surveyed. Findings In this study, there are positive relationships between VR experiential satisfaction and immersion, interaction, illusion, as well as VR identity, VR affect and VR familiarity. In addition, VR experiential satisfaction has a positive relationship with VR experiential loyalty. In addition, VR experiential advocacy has a positive relationship with both VR experiential satisfaction and VR experiential loyalty. Practical implications The results show that tourism operators should focus on increasing VR experiential satisfaction and experiential loyalty to enable visitors to have intentions to advocate their VR experiences. Originality/value This paper provides the data that lead to a better understanding of the relationship between the dimensions of VR experiences, VR attachment and VR experiential outcomes in the tourism industry.
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Feeney, Alison E. "Beer-trail maps and the growth of experiential tourism." Cartographic Perspectives, no. 87 (November 3, 2017): 9–28. http://dx.doi.org/10.14714/cp87.1383.
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A well-designed map can influence tourists’ activities, yet tourist maps and their designs remain under-examined in the cartographic literature. Today, many Americans are traveling to indulge in new food and drink experiences, which can potentially increase revenues in other related tourist amenities. Specifically, travel to craft breweries is increasing, and tourism agencies throughout North America promote beer trails. This study identified 100 beer trails promoted by official tourism agencies, inventoried how many of those trails’ marketing materials included a map, and evaluated those maps using Quantitative Content Analysis (QCA) for common design elements. The overall goal of the project was to determine if the maps featured only the breweries or if they promoted visiting additional experiential activities that contributed to the creation of a sense of place, and that in turn, may provide potential benefits to the travel destination. The results found that tourism agencies aggressively advertise local breweries, but the maps developed for beer trails significantly underutilize effective cartographic principles and do not promote other regional activities. Most trail maps were made with Google Maps, an effective tool for navigation, but one that often produced unbalanced layouts and did not use symbology to effectively emphasize tourist activities. Additionally, Google Maps tends to suggest travel on main roads or highways rather than smaller back roads that are more likely to host additional local activities. A limited number of maps were artistically designed to focus the viewer’s attention on the regional landscape and other available activities, but were designed in a highly generalized, cartoon-like style. Only two agencies mapped breweries along with suggested routes and additional activities using symbols, colors, fonts, and pictures appropriate for the age demographic of their market audience.
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Smith, William L. "Experiential tourism standards: the perceptions of rural tourism providers." International Journal of Services and Standards 2, no. 3 (2006): 273. http://dx.doi.org/10.1504/ijss.2006.009758.
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Pedro, Rui Manuel Mendonça. "Senses, Emotions and Memories in Tourism Experience: A Review." Revista Rosa dos Ventos - Turismo e Hospitalidade 13, no. 2 (April 18, 2021): 538–63. http://dx.doi.org/10.18226/21789061.v13i2p538.
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Today, memorable experiences are the leading economic value proposition that the tourism industry holds. This article aims to theoretically investigate the relationship between the senses, emotions and memories in the tourist experience and present a conceptual model about the senses, emotions and memories in the tourism experience establishment. Based on the literature review, we concluded that the construction of the tourism experience is the result of multi-sensory stimuli and perception, positive emotions, high emotional states, surprising events, extraordinary moments and pleasant and positive memories. It was also found that the senses, emotions and memories have a sequential relationship in the tourism experience establishment. We also concluded that the senses paly a important role in the experiential stimuli perception, the emotional states are vital to the stimuli interpretation and meaning achievement and memories are essential to coding, storage and anticipation the experiential information.
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Ma, Ming Chun, and Xin She Zhu. "A Study of Tourism Developing Plan on Qufu Ancient City from an Experiential Perspective." Advanced Materials Research 838-841 (November 2013): 2985–88. http://dx.doi.org/10.4028/www.scientific.net/amr.838-841.2985.
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Nowadays the tourist pattern has evolved into an advanced stage of experimental tourism. Based on the features of experimental tourism, the present study aims to conduct a deep analysis and cogitate on the tourism developing in Qufu ancient city. After analyzing on the existed problem at the present, the author put forward correspondent solutions for it, as strengthening an easily recognizable urban landscape structure, creating a diversity experimental atmosphere, providing an advanced tourism residential condition and building beautiful urban lighting landscape for Qufu.
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Dixit, Saurabh Kumar, and Girish Prayag. "Gastronomic tourism experiences and experiential marketing." Tourism Recreation Research 47, no. 3 (April 29, 2022): 217–20. http://dx.doi.org/10.1080/02508281.2022.2065089.
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Hawkins, Donald E., and Bradley L. Weiss. "Experiential Education in Graduate Tourism Studies." Journal of Teaching in Travel & Tourism 4, no. 3 (March 18, 2005): 1–29. http://dx.doi.org/10.1300/j172v04n03_01.
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Tsai, Chen-Tsang (Simon), and Yao-Chin Wang. "Experiential value in branding food tourism." Journal of Destination Marketing & Management 6, no. 1 (March 2017): 56–65. http://dx.doi.org/10.1016/j.jdmm.2016.02.003.
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Clarke, Jackie. "Experiential aspects of tourism gift consumption." Journal of Vacation Marketing 19, no. 1 (January 2013): 75–87. http://dx.doi.org/10.1177/1356766712461406.
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Christou, Prokopis A. "Place disbelief: A tourism-experiential perspective." Annals of Tourism Research 80 (January 2020): 102676. http://dx.doi.org/10.1016/j.annals.2019.01.009.
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Knobloch, Uli, Kirsten Robertson, and Rob Aitken. "Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being." Journal of Travel Research 56, no. 5 (June 9, 2016): 651–62. http://dx.doi.org/10.1177/0047287516650937.
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Experiential marketing and the quest to create memorable and extraordinary customer experiences have become central to tourism. However, implementing the concept of experiential marketing has been problematic due to a lack of knowledge regarding what makes experiences memorable, as well as inattention to the subjective and personal nature of experiences. This study explores the nature of individual experiences, particularly with regard to personal outcomes, emotions and meanings, by investigating tourists’ experiences of the same activity in three different consumption contexts. The influence of consumption context as well as significant differences in personal outcomes were evident, and more profound and meaningful than previous research suggests. Findings point to a need to understand tourist consumption experiences beyond hedonic enjoyment of the moment, and consider their broader implications on well-being and quality of life. Implications for tourism providers and experiential marketing are discussed.
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Choi, Hyeyoon, and Hwansuk Chris Choi. "Investigating Tourists’ Fun-Eliciting Process toward Tourism Destination Sites: An Application of Cognitive Appraisal Theory." Journal of Travel Research 58, no. 5 (May 29, 2018): 732–44. http://dx.doi.org/10.1177/0047287518776805.
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Previous studies have shown that destinations must distinguish themselves from competitors and develop experiential offerings that deliver memorable value to consumers. More and more consumers want experiential service during their travel. Despite the gradual increase in research on experiential consumption in tourism, no consensus has yet emerged on what factors of experiential value lead to positive behavioral outcomes in consumer cognitive appraisals. This study used the cognitive appraisal theory (CAT) to investigate the determinants of consumer emotional responses, as well as how evoked emotions affect behavior in tourism. Study findings contribute to the existing body of literature on the ability of CAT to illustrate how the experiential value of “fun” influences on-the-spot behavior. This study also helps tourism destination marketers by providing a clear picture of how to elicit positive emotions among tourists for a tourism destination that leads to positive behavioral outcomes.
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Urquhart, Ellis. "Technological mediation in the future of experiential tourism." Journal of Tourism Futures 5, no. 2 (June 3, 2019): 120–26. http://dx.doi.org/10.1108/jtf-04-2019-0033.
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Purpose The purpose of this paper is to consider the role that technology may play in the future of experiential tourism. This viewpoint paper begins to question future developments in technological mediation and how these may challenge the author’ view of experiences and their construction in a period of immense and rapid technological development. Design/methodology/approach This is a short viewpoint paper driven by theoretical perspectives in the existing academic literature and the author’s personal stance on the future of experiential tourism. Findings This paper suggests that while there is considerable research into the role and application of technology within tourism, there is a lack of future-orientated debate. The views expressed within the paper argue that three potential directions exist for the future of technological mediation in experiential tourism: mass acceptance and customisation; experiential convergence or “rewinding the clock”, each with significant implications for the management of technological mediation in experiential tourism. Originality/value The paper provides an initial insight into future directions of the tourism industry in a period of immense technological development. Based on existing theoretical perspectives, these viewpoints indicate three potential routes for the industry and act as a catalyst for further dialogue within tourism scholarship.
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Zeng, Yanfang, Lihua Liu, and Rui Xu. "The Effects of a Virtual Reality Tourism Experience on Tourist’s Cultural Dissemination Behavior." Tourism and Hospitality 3, no. 1 (March 21, 2022): 314–29. http://dx.doi.org/10.3390/tourhosp3010021.
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Virtual reality technology has been widely applied in the tourism industry, but the literature examining the relationship between the virtual tourism experience and cultural dissemination behavior is limited. This present study examines how a virtual reality tourism experience could stimulate tourists’ cultural dissemination behavior intention. It does so by developing a moderated mediation model to explore how virtual reality tourism uses digital technology to improve tourists’ experiential value, enhances their pride, and then affects their cultural dissemination behavior intentions. Results derived from a sample of 359 respondents show that VR experiential value can stimulate tourists’ cultural dissemination behavior and that the link between VR experiential value and tourists’ cultural dissemination behavior is mediated by pride. Furthermore, the cultural value of individual collectivism moderates the relationship between VR experiential value and pride. This study extends the theoretical understanding of virtual reality tourism from the emotional perspective and also has practical implications for VR design and destination marketing.
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Wu, Hung-Che, Xiaolian Chen, and Ya-Yuan Chang. "Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia." Asia Pacific Journal of Marketing and Logistics 33, no. 7 (January 8, 2021): 1648–66. http://dx.doi.org/10.1108/apjml-05-2020-0365.
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PurposeThis study examines the relationship between the dimensions of fertility care quality and the dimensions of experiential relationship marketing in fertility tourism.Design/methodology/approachThe data used in this study were based on a sample of 532 Mainland Chinese fertility tourists who received fertility care services in eight private fertility clinics in four Malaysian states, indicating that the proposed model fitted the data.FindingsFindings show that the dimensions of fertility care quality (professional skills, patient orientation and physical comfort) and experiential value positively influence experiential satisfaction. Additionally, experiential trust is positively influenced by both experiential satisfaction and experiential value. Also, experiential commitment is positively influenced by experiential satisfaction, experiential trust and experiential value.Practical implicationsFertility tourism service providers could focus on refining the dimensions of fertility care quality to improve experiential relationship marketing.Originality/valueThis paper provides the data that result in a better understanding of the relationship between the dimensions of fertility care quality and the dimensions of experiential relationship marketing in fertility tourism.
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Taraoktavia, Viyo Tri, and Tias Andarini Indarwati. "Pengaruh Experiential Marketing dan Zoo Image terhadap Revisit Intention dengan Experiential Satisfaction sebagai Variabel Intervening." Jurnal Ilmu Manajemen 9, no. 3 (July 12, 2021): 940–53. http://dx.doi.org/10.26740/jim.v9n3.p940-953.
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The sustainability of a tourist attraction is reflected by the experiential satisfaction of visitors to tourism objects. One of the influencing factors is to create engaging experiential marketing and make an impression on the visitor's mind and the image attached to the company. Experiencing engaging experiential marketing and a good image from the company makes visitors feel experiential satisfaction and revisit intention. This study aims to determine the effect of experiential marketing and zoo image on revisit intention with experiential satisfaction as an intervening variable. This study used 200 samples with a non-probability sampling technique using the purposive sampling method. Data were collected using an online questionnaire. The analytical tool in this research is path analysis using AMOS and IBM SPSS. Based on the study results, experiential marketing positively affects experiential satisfaction and revisit intention directly, unlike the zoo image, which positively affects experiential satisfaction but not revisit intention. As a suggestion, Surabaya Zoo can improve visitors' image, such as improving the services provided and adding engaging experiential marketing to attract visitors' engagement again in the future.
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Kenebayeva, A. S. "Attitudes of Kazakhstani consumers towards experiential hospitality and tourism services." BULLETIN OF THE KARAGANDA UNIVERSITY. ECONOMY SERIES 99, no. 3 (September 29, 2020): 40–48. http://dx.doi.org/10.31489/2020ec3/40-48.
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Alexander, Matthew, Derek Bryce, and Samantha Murdy. "Delivering the Past." Journal of Travel Research 56, no. 4 (August 4, 2016): 543–55. http://dx.doi.org/10.1177/0047287516643414.
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Heritage tourism is increasingly viewed as both an individual and experiential phenomenon as well as being related to specific attributes of a destination. Ancestral tourism fits the former perspective and centers on tourists traveling to sites which they perceive to be a “homeland” where, during the visit, they attempt to discover more about their own heritage. This study explores ancestral tourism from a provider perspective focusing on the delivery of tourist experiences and relationships between tourists and the place visited. The research is based on a qualitative study of tourist and nontourist specific providers across Scotland with data collected using in-depth interviews. This study reveals a phenomenon that delivers deeply personal experiences to visitors and where encounters involve intense, often lengthy, interactions between visitors and providers. Ancestral tourism experiences are also often centered on tourism provision within local communities, which can present challenges to both provider and tourist alike.
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Lee, Woojin, HeeKyung Sung, Eunju Suh, and Jinlin Zhao. "The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination." International Journal of Contemporary Hospitality Management 29, no. 3 (March 20, 2017): 1005–27. http://dx.doi.org/10.1108/ijchm-10-2015-0559.
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Purpose The purpose of this study was first to examine how goal-oriented attendees and experiential-oriented attendees were related with their overall satisfaction and loyalty of the destination with respect to international food and wine festival. It also investigated how these relations are mediated by different dimension of experiential consumption values such as consumer return on investment (CROI, active value), escapism (active value) and service excellence (reactive value) and aesthetics (reactive value). Design/methodology/approach Self-administered questionnaires were distributed to and collected from attendees at the 2011 Food Network South Beach Wine and Food Festival in Miami, Florida. A total of 450 subjects were collected from attendees indicating a response rate of about 88 per cent. Total 13 hypotheses were tested using structural equation model (SEM) with AMOS, and the results were interpreted adapting Mathwick’s (2001) typology of experiential value. Findings The findings indicate that goal-oriented attendees had stronger relationship with reactive experiential values such as service excellence and aesthetics than active values, whereas experiential-oriented attendees had more significant relations with active experiential values such as CROI and escapism than reactive values. In addition, CROI, escapism and service excellence were found to have a positive influence on the overall satisfaction with the festival; in turn, the attendees’ satisfaction had a positive effect on their intention to revisit the destination. Further, the results demonstrated that all experiential values, including CROI and escapism (active values), and service excellence and aesthetics (reactive values), played a mediating role between goal-oriented/experientially oriented attendee and satisfaction with the festival. Practical implications The festival organizers and managers should understand what drives the attendees’ participation in the festival. Implementing experiential marketing through various dimensions of experiential value can attract more potential attendees, provide unique experiences and create favorable perception toward the destination. Originality/value The research is original in terms of conceptualizing and empirically testing the relation between experiential consumption values and behavior loyalty within the special events and festivals with a specific focus on international food and wine festival. A finding of particular importance here is verifying the unique characteristics of goal-/experiential-oriented attendees in festival settings and determining the linkages between these different attendees and active/reactive experiential values, not to mention the relation with the overall satisfaction and loyalty to the festival destination.
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Meacci, Luca, and Giovanni Liberatore. "A senses-based model for experiential tourism." Tourism & Management Studies 14, no. 4 (October 31, 2018): 7–14. http://dx.doi.org/10.18089/tms.2018.14401.
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Willson, Gregory B., and Alison J. McIntosh. "Heritage Buildings and Tourism: An Experiential View." Journal of Heritage Tourism 2, no. 2 (October 2007): 75–93. http://dx.doi.org/10.2167/jht024.0.
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Roy, Soumi, Niharika Jaiswal, Meenakshi Gandhi, Dhiraj A, and Manoj Joshi. "Entrepreneurial imaginativeness, foresightedness and experiential tourism delivery." International Journal of Entrepreneurship and Small Business 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijesb.2020.10041925.
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NAGAMATSU, Masaki. "Investment in Experiential Tourism by Using EV." Journal of Japan Society of Sports Industry 29, no. 1 (2019): 29_67–29_70. http://dx.doi.org/10.5997/sposun.29.29_67.
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Quadri-Felitti, Donna, and Ann Marie Fiore. "Wine tourism suppliers’ and visitors’ experiential priorities." International Journal of Contemporary Hospitality Management 28, no. 2 (February 8, 2016): 397–417. http://dx.doi.org/10.1108/ijchm-05-2014-0224.
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Purpose – This study aims to investigate the alignment of experience economy design priorities and perceptions of rural wine tourism suppliers (i.e. winery-farm owners, restaurateurs retailers, lodging providers, attraction operators) with tourists’ perceived experiences. Design/methodology/approach – Adapting the 4E (educational, escapist, esthetic and entertainment) measurement scales of Oh et al. (2007), a cross-sectional survey design was used to gather data from 169 suppliers and 970 wine tourists. Factor analyses, t-tests and ANOVA tests were used to explore differences. Findings – Supply-side cohesion among the four supplier groups appeared across all experiential design priorities and across three of the 4Es regarding their perceptions of the destination; esthetics was the exception. Significant differences between suppliers’ design priorities and visitors’ experiential perceptions were found on three experiential dimensions, and alignment on esthetics was revealed. Research limitations/implications – Unique attributes of the destination may have affected the results with further development of the supplier measurement scale recommended. Results of the tests that used surrogate variables should be approached with caution. Practical implications – The study underscores the esthetic experience’s importance to wine tourists and suppliers alike. Results suggest where suppliers should focus their efforts to improve wine tourists’ experiences and what suppliers may expect to emphasize rather than those emphasized by destination managers, i.e. entertainment and education. Originality/value – This is the first study to compare experience economy priorities of multiple supply-side stakeholders and wine tourists’ perceived experiences.
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Chen, Hsiu-Li, and Shane Mathews. "Experiential Brand Deployment: Improving Tourism Brand Evaluations." Journal of Hospitality & Tourism Research 41, no. 5 (September 24, 2014): 539–59. http://dx.doi.org/10.1177/1096348014550866.
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Le, Dung, Noel Scott, and Gui Lohmann. "Applying experiential marketing in selling tourism dreams." Journal of Travel & Tourism Marketing 36, no. 2 (October 29, 2018): 220–35. http://dx.doi.org/10.1080/10548408.2018.1526158.
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Meng, Fang, and Yingjiao Xu. "Tourism shopping behavior: planned, impulsive, or experiential?" International Journal of Culture, Tourism and Hospitality Research 6, no. 3 (August 3, 2012): 250–65. http://dx.doi.org/10.1108/17506181211246401.
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Back, Robin M., Asli DA Tasci, and Ady Milman. "Experiential consumption of a South African wine farm destination as an agritourism attraction." Journal of Vacation Marketing 26, no. 1 (July 5, 2019): 57–72. http://dx.doi.org/10.1177/1356766719858642.
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As agritourism has been gaining in popularity as a form of special interest tourism, researchers have investigated different aspects of this phenomenon. However, academic literature seems to be mostly atheoretical thus far. Considering the highly experiential nature of agritourism activities, the current study tested the potential power of experiential consumption dimensions on explaining visitor flow experience, satisfaction with, and loyalty toward an agritourism attraction located on a wine farm in South Africa. A large data set collected with an onsite survey was analyzed. The study reveals several theoretical findings and extends the literature on the experiential dimensions of agritourism/wine tourism/farm tourism, as well as providing practical implications that may aid operators of such attractions to make more informed decisions with regard to their tourism product and budget allocation.
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Young, Martin, and Francis Markham. "Tourism, capital, and the commodification of place." Progress in Human Geography 44, no. 2 (February 3, 2019): 276–96. http://dx.doi.org/10.1177/0309132519826679.
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The tourism industries remain inadequately and inconsistently theorised as a form of capitalist development despite their immense ability to transform spaces and economies. The fundamental proposition that tourism ‘commodifies’ place is widely declared yet rarely critically analysed. There exists confusion about the role of nature and culture, and the experiential nature of consumption, in the commodification of place. To clarify these processes, we extend previous geographic work on the commodification of nature to develop a typology of commodified tourist spaces firmly grounded in political economy. We deploy this analysis to illuminate the distinctive spatial politics of anti-tourism resistance.
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Wu, Shwu-Ing, and Li Chia Huang. "The Impact of Physical Environment and Regional Image on Tourist’s Experiential Values and Feelings: An Example of Nanzhuang Area in Taiwan." International Journal of Business and Management 10, no. 11 (October 26, 2015): 94. http://dx.doi.org/10.5539/ijbm.v10n11p94.
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With the booming global tourism activities, many countries around the world are actively promoting regional tourism. Thus, understanding the tourists’ needs is important in developing tourism promotion strategies. With Nanzhuang Township, Miaoli County as the case study, this paper discusses the influence of the two independent variables, the tangible physical environment and the intangible regional image, tourists’ experiential value and the feelings after tourism. This study conducted a questionnaire survey on tourists who have visited Nanzhuang Township, Miaoli County, by convenience sampling, in order to construct the model of regional experience marketing effect. A total of 743 effective samples were retrieved. After analysis by structural equation modeling (SEM), it is found that: (1) the physical environment has a positive and significant influence on the tourists’ experiential value; (2) regional image has a positive and significant influence on the tourist’s experiential value; (3) the experiential value has a positive and significant influence on satisfaction; (4) satisfaction has a positive and significant influence on trust and commitment; (5) trust has no significant influence on commitment. Regarding the two independent variables, regional image has more influence. In addition, after comparing the group models by clustering with the high and low frequency of the number of visits, it is found that there are some differences between the high frequency group and the low frequency group, where the regional image of the high frequency group has a greater influence on the experiential value and the physical environment of the low frequency group has a greater influence on the experiential value. The findings can serve as reference for the local government and the tourism operators to develop regional marketing strategies.