Relevant bibliographies by topics / Export marketing – Mediterranean Region

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Export marketing – Mediterranean Region'

Author: Grafiati
Published: 10 March 2023
Last updated: 31 July 2025

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Journal articles on the topic "Export marketing – Mediterranean Region"

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Adom, M., K. O. Fening, M. K. Billah, et al. "Pest status, bio-ecology and management of the false codling moth, Thaumatotibia leucotreta (Meyrick) (Lepidoptera: Tortricidae) and its implication for international trade." Bulletin of Entomological Research 111, no. 1 (2020): 17–30. http://dx.doi.org/10.1017/s0007485320000358.

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AbstractThe false codling moth (FCM), Thaumatotibia leucotreta (Lepidoptera: Tortricidae) is an insect pest which represents an important threat to the production and marketing of a wide range of agricultural crops in the African-Caribbean-Pacific (ACP) countries. The FCM reduces not only the yield and quality of the crop but also as a quarantine insect pest, restricts the trade of susceptible agricultural produce on the international market. In addition, little research has been conducted in the ACP countries on the bio-ecology and sustainable management of this pest, especially on vegetables
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Oliach, Daniel, Enrico Vidale, Anton Brenko, et al. "Truffle Market Evolution: An Application of the Delphi Method." Forests 12, no. 9 (2021): 1174. http://dx.doi.org/10.3390/f12091174.

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Background: The objective of this study was to analyze the current situation of the truffle sector in the main producing countries of the Mediterranean area. Additionally, we identified the challenges for the future and the priority actions to develop the truffle sector in the region. Methods: We used a Delphi process approach, and we selected a total of 17 expert panelists in different positions within the supply chain of the target countries (Spain, France, Italy, Croatia, and Greece). Results: The results obtained allowed us to have a complete description of the current truffle supply chain
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Kayabasi, Aydin, and Thandiwe Mtetwa. "Impact of marketing effectiveness and capabilities, and export market orientation on export performance." European Business Review 28, no. 5 (2016): 532–59. http://dx.doi.org/10.1108/ebr-11-2014-0084.

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Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with structural equation modelling. Data to test the model were obtained through a structured survey of 443 export companies operating in the Aegean region of Turkey. After explanatory and confirmatory factor analysis, the structural model was tested. F
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Ngoc Y, Pham. "Export performance and export marketing strategy of Vietnam’s vegetable and fruit export firms." Science & Technology Development Journal - Economics - Law and Management 3, no. 3 (2019): 236–47. http://dx.doi.org/10.32508/stdjelm.v3i3.563.

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The paper aims at defining and measuring the relationship between export marketing strategy and export performance of vegetable and fruit export firms in the southern region and Lam Dong province by applying qualitative and quantitative methods. The qualitative method is carried out through through in-depth interviews of 10 chief executive officers, while the quantitative one is conducted through direct interviews with 207 managers of vegetable and fruit companies. Export performance are measured by a non-financial/non-economic approach. The results show that firm’s export performance is under
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Chung, Henry F. L., and Tsuang Kuo. "When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework." European Journal of Marketing 52, no. 1/2 (2018): 260–78. http://dx.doi.org/10.1108/ejm-05-2015-0305.

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Purpose This study aims to present two new contingent frameworks that hypothesize the moderation role of managerial ties (MTs) in the international competitive strategy-export financial and strategic performance framework. The purposes of this study are to explore whether a common standardized or individual customized conceptualization consisting of MTs, international competitive strategy and performance can be used to achieve export financial and strategic performance; to offer contingent factors for the current international competitive strategy-export performance framework; and to generaliz
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Sharma, Gaurav. "INSTITUTIONAL INNOVATIONS IN COMMERCIALIZATION OF OKRA." Gujarat Journal of Extension Education 36, no. 2 (2023): 18–22. http://dx.doi.org/10.56572/gjoee.2023.36.2.0004.

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The commercialization of okra in Tapi’s agricultural scenario is primarily the result of institutional interventions carried out through participation over the previous forty years, with a primary concentration on production followed marketing interventions. It has been observed that these interventions are successful in changing the agricultural sector of the region from parochial paddy cultivation to commercial okra farming. In current scenario, the major marketing-centric institutional interventions of the export promoting agencies have highlighted the relevance of institutional innovations
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Atmojo, Yustinus Dwi, Pilipus Dwi Harmono, and Arman Hadi. "Digital Marketing Efficiency and its Impact on the Financial Performance of Export SMEs in Central Java: A Digital Literacy Moderation Approach." Journal of Economics and Public Health 3, no. 4 (2024): 157–66. https://doi.org/10.37287/jeph.v3i4.6688.

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The development of digital technology has significantly impacted the marketing strategies of small and medium enterprises, particularly those engaged in export activities. This study aims to investigate the efficiency of digital marketing and its influence on the financial performance of export-oriented SMEs in Central Java, Indonesia, while also examining the moderating role of digital literacy. The research employs a quantitative approach, utilizing survey data collected from 200 export-focused SMEs in the region. The findings suggest that the effective implementation of digital marketing ca
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Heo, Seong-Ho, and Jang-Woo Choi. "A Study on the Utilization and Performance of Online Export Marketing Support System for SMEs: A Focus on Daejeon, Sejong, and the Chungnam Provinces." Korea International Trade Research Institute 18, no. 3 (2022): 227–49. http://dx.doi.org/10.16980/jitc.18.3.202206.227.

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Purpose This study identifies and investigates the online marketing support system of SMEs in Daejeon, Sejong, and Chungnam Provinces, South Korea, and present policy guidelines to improve the system by considering the operational conditions of the system and characteristics of the export entities. Design/Methodology/Approach This study was conducted to design a research model and find which core factors have influence on the performance of exporters of SMEs by reviewing previous studies and literature. Further, we examine an empirical research particularly targeting online based overseas mark
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Вотинов, A. Votinov, Афанасьев, and Valentin Afanasev. "Working Out Strategies for the Russian Vertically Integrated Oil Companies in the Black Sea and Mediterranean Region." Administration 2, no. 1 (2014): 61–65. http://dx.doi.org/10.12737/2820.

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The paper considers the major problems of integrating the RF oil companies in modern international
 transport infrastructure of foreign oil and gas trade. Efficiency of diversification of export strategy and of
 modernizing export capacities strategy are assessed as exemplified by the Rosneft company.
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Naka, Kozma, Brigitte A. Parsons, and A. L. (Tom) Hammett. "Hardwood lumber industry in the Appalachian region: Focus on exports." Forestry Chronicle 85, no. 1 (2009): 75–81. http://dx.doi.org/10.5558/tfc85075-1.

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Exports can provide income, employment, and risk diversification. However, the decision to enter the export market requires commitment of sufficient managerial, economic and financial resources. A survey of 214 hardwood lumber mills across 10 states in the Appalachian region was conducted to assess motivation and differences between hardwood lumber exporters and non-exporters. The study examined marketing strategies, business practices, manufacturing equipment used, and exporting process. Business size was the most important criterion to determine the likelihood of export. Hardwood lumber expo
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Dissertations / Theses on the topic "Export marketing – Mediterranean Region"

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Barton, Graham J. "The rôle of supply-chains in the development of cross-channel exchange in the Romano-British period." Thesis, University of Gloucestershire, 2015. http://eprints.glos.ac.uk/3870/.

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This thesis explores the early phases of marketing activity in Britain by investigating the supply-chains through which imports arrived during the Roman period. The study adopts a cross-disciplinary approach which draws on archaeological evidence, as few written records survive from this era. The investigation commences with a review of the structure of the Roman economy, after which the characteristic features of a traditional supply-chain are presented and the rôles and relationships of its key members examined. The empirical evidence relating to cross-channel exchange in the Romano-British
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RAMON-MUNOZ, Ramon. "Globalisation and the international markets for Mediterranean export commodities : the case of olive oil, 1850-1938." Doctoral thesis, 2010. http://hdl.handle.net/1814/14700.

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Defence date: 10 September 2010<br>Examining Board: Professor Giovanni Federico, European University Institute; Professor Kevin H. O’Rourke, Trinity College Dublin; Professor Jaime Reis, Instituto de Ciências Sociais da Universidade de Lisboa (supervisor); Professor Carles Sudrià, Universitat de Barcelona<br>PDF of thesis uploaded from the Library digital archive of EUI PhD theses<br>Globalisation was a crucial feature of the nineteenth century international economy. This Doctoral Thesis explores the impact of the globalisation phenomenon on world markets for Mediterranean export commodities b
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Books on the topic "Export marketing – Mediterranean Region"

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Hanns-Günther, Hilpert, ed. Marktstrategien deutscher und japanischer Unternehmen in der asiatisch-pazifischen Region. Ifo Institut für Wirtschaftsforschung, 1992.

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Tuller, Lawrence W. The World markets desk book: A region-by-region survey ofglobal trade opportunities. McGraw-Hill, 1993.

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Regional, Workshop on Market Development and Export Expansion of Horticultural Products in the ESCAP Region (1992 Bangkok Thailand). Market development and export expansion of horticultural products in the ESCAP region: Proceedings of the Regional Workshop on Market Development and Export Expansion of Horticultural Products in the ESCAP Region, 29 September-2 October 1992, Bangkok. Economic and Social Commission for Asia and the Pacific, United Nations, New York, 1993.

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MacDonald, Roberta M. Region of origin for products in national and international marketing. Dalhousie University, 1993.

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5

Goodwin, Charles M. Exporting to the world from the Finger Lakes region: A description of the International Trade Development Project for the nine-county region surrounding Rochester, New York. Cahn Associates, 1989.

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United Nations. Economic and Social Commission for Asia and the Pacific and Seminar on Promoting Exports of Fish and Fishery Products in Selected Island Developing Countries (1996: Bangkok)., eds. Promoting exports of fish and fishery products in selected island developing countries of the ESCAP region: Proceedings of a seminar held in Bangkok 27-29 March 1996. United Nations, 1996.

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7

Interministerial Tourism Conference (1996 Sliema, Malta). Marketing the Mediterranean as a region: Interministerial tourism conference : Sliema, Malta, 7-9 November 1996 = Promouvoir la Méditerranée en tant que région. World Tourism Organization, 1997.

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California. Legislature. Assembly. Select Committee on the Americas. Hearing/roundtable discussion: Regionalism, the Greater Los Angeles Basin Region Agreement, and the Power in Regional Partnership Agreement. Assembly Publications Office, 1995.

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Atlantic, Team Canada. One region, one voice, one team: A guide to Team Canada Atlantic = Une région, une voix, une équipe : guide concernant Équipe Canada Atlantique. Team Canada Atlantic = Équipe Canada Atlantique, 2007.

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United Nations. Economic and Social Commission for Asia and the Pacific., ed. Development of leather and leather products in the developing countries of the Asian and Pacific region through export marketing and regional cooperation. Economic and Social Commission for Asia and the Pacific, United Nations, New York, 1994.

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Book chapters on the topic "Export marketing – Mediterranean Region"

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Raw, Lawrence. "14. MARKETING MEDITERRANEAN MUSEUMS." In Representations of the "Other/s" in the Mediterranean World and their Impact on the Region, edited by Nedret Kuran-Burçoglu and Susan Gilson Miller. Gorgias Press, 2010. http://dx.doi.org/10.31826/9781463225797-017.

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Kaynak, Erdener. "A Cross Regional Study of Export Performance: Atlantic Provinces and Prairie Region Manufacturers Contrasted." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_31.

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Al-Jawaldeh, Ayoub, and Alexa Meyer. "3.2 Regulation of Marketing of Foods and Non-Alcoholic Beverages as well as Breastmilk Substitutes through Traditional and Digital Media." In Reshaping Food Systems to improve Nutrition and Health in the Eastern Mediterranean Region. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0322.12.

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Tasci, Huri. "The Role of Chestnut (Castanea Sativa Mill.) Cultivation in Reforestation Studies in Turkey and Considerations in Reforestation." In Strategies for Reforestation and Sustainable Fruit Farming. Nobel Tip Kitabevleri, 2024. http://dx.doi.org/10.69860/nobel.9786053359395.6.

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Turkey is one of the gene centres of Anatolian Chestnut (Castanea sativa Mill.). Chestnut is widely distributed in Marmara, Aegean and Black Sea regions of Turkey. It is also found locally at some points in the Western Mediterranean Region. Chestnut (Castanea sativa) belonging to the Fagaceae family, which grows naturally in our country, has an important place in afforestation and is of great importance in terms of forest-public relations with the values it provides to the local people. It is important to increase the spread of chestnut, which is a very important export product, in areas suita
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Poliakova, Juliia, Oksana Shaida, and Andriy Stepanov. "PRIORITIES AND DIRECTIONS OF INSTITUTIONAL SUPPORT OF EXPORT ACTIVITIES OF UKRAINE." In Anti-Crisis Management: State, Region, Enterprise. Publishing House “Baltija Publishing”, 2020. http://dx.doi.org/10.30525/978-9934-26-020-9-5.

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Prospects for the implementation of the Export Strategy of Ukraine are analysed. Specific features of institutional support of export activities, which are carried out by state institutions and public and non-governmental organizations, are studied. The activity of the State Institution “Export Promotion Office of Ukraine” is examined. The Office is designed to strengthen the export potential of Ukrainian enterprises, promote Ukrainian goods and services abroad, establish cooperation and partnership between domestic and foreign businesses. The paper investigates the work of the institutions ai
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Bouzerouata, Ali, Younesse El Menyari, and Abdelhak Sahib Eddine. "The Impact of Technological and Non-Technological Innovation on Export Performance for SMEs in Marrakech Safi Region in Morocco." In Innovation Management for Disruptive Maturity in Competitive Scenarios. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-4030-1.ch015.

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This study examines the impact of technological and non-technological innovation on the export performance of SMEs in the Marrakech-Safi region of Morocco. Using a structural equation model and data from 92 SMEs, the study finds that organizational and technological innovations significantly enhance export performance, while marketing innovation has a limited direct impact. The research highlights the importance of diversifying innovation strategies and the mediating role of innovation extensiveness. The findings offer practical implications for business managers and policymakers, suggesting t
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Reyes-Olivo, Martiniano, and Rony Méndez Soto. "Productive potentialities of the Agribusiness sector in the Apurimac region, Peru: opportunities for international trade." In DEVELOPMENT AND ITS APPLICATIONS IN SCIENTIFIC KNOWLEDGE. Seven Editora, 2023. http://dx.doi.org/10.56238/devopinterscie-147.

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The region under study has, for centuries, had agriculture as its main economic activity. Since pre- Hispanic times its fertile lands have had an agricultural vocation. In the last 20 years this reality changed and migrated to gold, silver and copper mining activities mainly. Although, the macroeconomic numbers of GDP and export values are important, this has not translated into local endogenous development and produces little added value. On the other hand, the size of the region's agricultural activity was gradually reduced. The objective of this research was to understand and identify the p
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Lewandowska, Malgorzata Stefania, and Tomasz Golebiowski. "Innovation and International Competitiveness of Manufacturing Firms." In Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6054-0.ch003.

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Numerous firm-level studies indicate a positive relationship between innovation and exports, being an important indicator of international competitiveness. The aim of this chapter is to present a cross-country analysis of the relationship between innovation and exports of firms in selected new EU Member States from the CEE region. All types of innovation (i.e. product, process, organizational, and marketing innovation) are analyzed and their relationship with international sales is assessed in this chapter. The analysis is based on Community Innovation Survey (CIS) micro data of 10,903 innovat
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Dimitriou, Dimitrios. "Key Drivers Influencing Airport Development Strategy as National Gateways." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5902-7.ch004.

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The scope of this chapter is to investigate and present the main business streams related with nation branding for the sector of transportation, with a special focus on international mobility and cargo flows, such as the airports. By a systemic approach, the linkage of nation brand for the development of international business is depicted, providing a coherent overview of the linkage of nation branding with airports asset value and the opportunities to attract multinational enterprises and international commerce brands. The key assets impacted by the national branding added value are analyzed.
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YILDIRIM, Önder. "Su Ürünleri Yetiştiriciliğinin Üretim ve Ekonomik Göstergelerinin Ege Bölgesi Özelinde İrdelenmesi." In Ege Bölgesinde Sucul ve Karasal Ekosistemlerde Flora-Fauna Biyoçeşitliliği. TÜRKİYE BİLİMLER AKADEMİSİ, 2025. https://doi.org/10.53478/tuba.978-625-6110-33-5.ch14.

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"In 2023, Türkiye reached a significant milestone by producing 556 thousand tons of aquaculture products across 16 species. The fishery production surpassed 1 million tons, with aquaculture contributing 56%. Fishery exports amounted to 271,488 tons, valued at $1.679 billion. The majority of export products consist of cultivated species. Key export products included European sea bass (68,913 tons, $517 million), sea bream (80,341 tons, $418 million), Turkish salmon (62,923 tons, $376 million), rainbow trout (17,814 tons, $112 million), bluefin tuna (3,461 tons, $51 million), and gilthead seabre
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Conference papers on the topic "Export marketing – Mediterranean Region"

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Shainidze, Ekaterine, Vazha Verulidze, and Iamze Surmanidze. "The role of cooperatives in the process of development of agriculture and integration into trade area of the European Union case of Georgia." In 24th International Scientific Conference. “Economic Science for Rural Development 2023”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2023. http://dx.doi.org/10.22616/esrd.2023.57.055.

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In terms of agricultural development, Georgia, taking into account its biodiversity and soil and climatic conditions, is a country with significant potential in the Caucasus region. Despite the mentioned natural advantages, Georgia's agriculture has been facing significant challenges, in particular local production is underdeveloped, food safety is not protected and the food self-sufficiency ratio is low. In the context of agricultural development support programs, legislative regulation of cooperative activities and an association agreement signed with the European Union, the development and
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Li, L., K. Ren, T. Liu, et al. "An Integrated Solution for Intelligent Underground Gas Storage Operational Planning and Optimization." In Mediterranean Offshore Conference. SPE, 2024. http://dx.doi.org/10.2118/223283-ms.

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Abstract In this study, we present an integrated digital underground gas storage (UGS) solution in response to China's dynamic energy requirements. The solution leverages the inherent functionalities of an industry-standard high-resolution reservoir simulator to run a set of automated workflows that utilize a coupled reservoir-surface network model for alternating production and injection cycles of the UGS. The output from the workflows is displayed on interactive dashboards for user action. This innovative solution sets a precedent for similar UGS projects, promoting safe and cost-efficient U
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