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1

Ishak, Asmai. "Effects of marketing strategy on performance: a study of Indonesian organizations." Thesis, Curtin University, 2002. http://hdl.handle.net/20.500.11937/1872.

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This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business environments and its formulation process. The credibility of marketing strategy and the strategy formulation process, in turn, determine the effectiveness of the implementation of the strategy in achieving the desired performance. The causal relationships amongst these variables were then analyzed by structural equation model using LISREL 8.30 program. The primary data for this study were collected through structured interviews with the Marketing Managers of 219 Indonesian companies. The results of the study not only strengthen the notion of the influence of external business environments on the actions of organizations, such as the credibility of marketing strategy, but also confirm the belief of the importance of an innovative culture in implementing strategic marketing planning. The study also identifies that marketing managers play a pivotal role in the formulation and implementation of the strategy. Within the scope of the strategy formulation, marketing managers as boundary spanners of their companies provide the decision makers with current and up to date strategic issues, which in turn enhance the credibility of the formulated strategy. On the other hand, within the strategy implementation, the managers with their autonomy conduct evaluation and control of the marketing strategy, and adjust the strategy to any significant environmental changes to achieve the desired performance.These findings not only support the view that it is inappropriate to separate the strategy formulation from its implementation aspects, but also corroborate the importance of the fit between marketing strategy and its external and internal environments to gain the desired performance. Finally, the use of Indonesian companies as the sample of this study and the consistencies of most of the results of the study with the existing findings reveal that the results are applicable in both industrialized and newly industrialized countries.
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2

den, Adel Menno, and Tobias Müller. "Re-Internationalisation : Exploring Opportunities in Turbulent Environments." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65910.

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Our thesis is based on the constantly changing internal and external environment causing firms to increase or decrease their internationalisation efforts. The focus of this thesis is going to be on describing the process of re-internationalisation, including the different stages of de-internationalisation, time-out, and re-entry as well as identifying the influences of the internal and external environment on the process of re-internationalisation.   The influences of the internal and external environmental on the process of re-internationalisation are analysed and accompanied by secondary data about the German biogas market, which the case company is considering to re-entry. The aim of the thesis is to contribute to existing literature by exploring the process of re-internationalisation and its stages of de-internationalisation, time-out and re-entry, to enhance the understanding of SME internationalisation patterns, and the influence of the internal and external environment   The process of de-internationalisation for the case company was characterised by a lower degree of market commitment in contrast to a complete exit. The degree of commitment was maintained during time-out stage, but due to changes in the internal and external environment a move towards re-entering the market was considered. The main influences, found in this single case study, can be separated along the stages of de-internationalisation, time-out and re-entry. The de-internationalisation was mainly driven by poor economic results and a lack of resources. During the time-out, the company’s acquisition led to a change in firm objectives. The re-entry was mainly influenced by changes in institutional policies and the previously altered company objectives caused a consequential increase in resources. The change in institutional policies was perceived as a business opportunity. However, the analysis of the case company’s market showed a deviation between perceived and actual business opportunity, highlighting the importance of acquiring up-to-date market knowledge.
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3

Ishak, Asmai. "Effects of marketing strategy on performance : a study of Indonesian organizations /." Curtin University of Technology, School of Marketing, 2002. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=13882.

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This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business environments and its formulation process. The credibility of marketing strategy and the strategy formulation process, in turn, determine the effectiveness of the implementation of the strategy in achieving the desired performance. The causal relationships amongst these variables were then analyzed by structural equation model using LISREL 8.30 program. The primary data for this study were collected through structured interviews with the Marketing Managers of 219 Indonesian companies. The results of the study not only strengthen the notion of the influence of external business environments on the actions of organizations, such as the credibility of marketing strategy, but also confirm the belief of the importance of an innovative culture in implementing strategic marketing planning. The study also identifies that marketing managers play a pivotal role in the formulation and implementation of the strategy. Within the scope of the strategy formulation, marketing managers as boundary spanners of their companies provide the decision makers with current and up to date strategic issues, which in turn enhance the credibility of the formulated strategy. On the other hand, within the strategy implementation, the managers with their autonomy conduct evaluation and control of the marketing strategy, and adjust the strategy to any significant environmental changes to achieve the desired performance.
These findings not only support the view that it is inappropriate to separate the strategy formulation from its implementation aspects, but also corroborate the importance of the fit between marketing strategy and its external and internal environments to gain the desired performance. Finally, the use of Indonesian companies as the sample of this study and the consistencies of most of the results of the study with the existing findings reveal that the results are applicable in both industrialized and newly industrialized countries.
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4

Shaaban, Sarah, and Sumera Magsi. "Digital business strategy : The driver for change in internal and external business environment." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159938.

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Title: Digital business strategy - The driver for change in internal and external business environment Authors: Sumera Magsi and Sarah Shaaban Advisor: Andrea Fried Master thesis, 30 credits Background:The effects resulting from a more intense use of digital technologies in companies is visible in the integration between business and IT strategies which creates an urge for digital business strategies to emerge. Thesis aim: The aim is to investigate the current state of digital business strategies which includes highlighting benefits and challenges. By doing that we also are aiming towards answering, in what way ITBA can be questioned due to DBS. Methodology: A qualitative research based on a multiple case study by conducting semi- structured interviews. All the selected case companies are using digital business strategies as a part of their internal and external business environment (IEBE). The respondents have a role in the chosen case companies of being responsible for the implementation and use of strategies, digital business strategies and digital technologies. Findings: This study identifies that their exits a linkage between business strategy and ITBA. The main finding about the current state of DBS involves both internal and external DBS activities. Further findings show that benefit of digital business strategy to be the opportunity to levering costumers and challenges to be connected to the different IT maturity levels of the employees. The way that digital business strategy can question ITBA is based on that it is the driver for change for the case companies.
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5

Li, Bochen. "Three Essays on the Effect of External Business Environment on Corporate Investment." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1510917711796412.

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6

Blaine, Michael James. "The effect of environmental factors on the multinational enterprise's use of external markets." Connect to resource, 1992. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1271848970.

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7

Leung, Kin-heung Ray. "How to use networking to increase internal efficiency and then increase external effectiveness in an international environment /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18831266.

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8

Teremová, Martina. "Vznik a podnikanie malej firmy v oblasti služieb." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125155.

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The aim of this thesis is to outline the process of setting up a new small business. The theoretical part is focused on definition of basic concepts, analysis of the legal environment of business in the Slovak Republic and the specification of small and medium enterprises. Subsequently, it reveals the essential assumptions for success and defines the steps to be performed before starting the business. The practical part consists of three circles - a brief introduction of own business idea, analysis of the external business environment and practical establishment of the company.
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9

Dickinson, Ronald Byrom 1952. "Linking environmental scanning to marketing strategy: Factors influencing vertical communication of externally scanned information." Thesis, The University of Arizona, 1994. http://hdl.handle.net/10150/278421.

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This study develops a conceptual model for managerial control of environmental scanning behavior in their subordinate organizations. It is developed within a boundary-spanning framework where the boundary of the organization is part of the conceptualization of the environmental scanning process. Aggregate and individual effects specific to the organizational boundary layer are included in the conceptual model. Environmental scanning behavior is stimulated and focussed by managers like a "push-pull" pump. Subordinate perceptions of managerial communication are central to the "pump mechanism." Perceptions of strategically important themes for the organization supply the push to engage in environmental scanning. Perceptions of managerial receptivity to external information on strategic themes supply the pull. In concert these factors draw environmental information across the organizational boundary, then vertically in the organization, making environmental information available to senior management.
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10

Chen, Ziyuan, and Zijun Liao. "The Connection Between External Environment and Internal Strategy : a case study of Scandinavian Airlines System." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5835.

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A variety of factors are the reasons for adjusting or changing company’s strategy, such as the change of customer demand, company’s internal financial factors, the influence of external environment and so on. This research is to find out the link between the change of external environment and the adjustment of internal strategy. Choose the suspension of one flight in SAS as the case to state this point. Show the strategy change of SAS when they were facing the serious impact of financial crisis.

SAS as the biggest airline in North Europe it could be a typical firm to investigate this kind of situation. A deep-interview and reading the published reports of SAS are the main data collection approached. Some resources were from the internet because it is real-time news and the reports from the company are published on their website. The interviewee is from the top of the company who is familiar this area and has full experience in international business. The study used lots of theories from different books and journals to integrate the information that we collected to analysis and achieve our final conclusion.

After analyzed the study it found the SAS used the retrenchment strategy as their new international strategy to reverse the negative situation. The financial crisis affected the customer demand badly not just in China also around the world and forced them to change the strategy. The report ultimate believed there were still a lot of other factors, beside the financial crisis, caused the adjustment of strategy in SAS.

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11

Leung, Kin-heung Ray, and 梁健鄉. "How to use networking to increase internal efficiency and then increase external effectiveness in an international environment." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268110.

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12

Škramlíková, Renata. "Podnikatelský plán na zřízení a rozvoj firmy pro rozvoj finanční a ekonomické gramotnosti obyvatel." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124845.

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The aim of my final thesis is to create a business plan in order to found a new company called EkonomLife s.r.o. The company will primarily provide training and education to increase financial literacy of population of South Bohemia. In the theoretical part of the thesis, I describe basic segments of the business plan and explain the area of education specializing in finance and financial literacy. In particular, I focus on the game "VirtuLife", which is a crucial instrument for teaching financial literacy and at the same time a marketing instrument suitable for communication with target groups of clients of the new company. In the practical part of the thesis, I analyse internal and external environment of the company and I suggest convenient sales and marketing strategy based on the previously collected data. At the same time, I evaluate financial possibilities of the company by compiling a founding budget. At the end of my work I come to a conclusion that foundation of such company is very risky at this time and it would be better to find different ways how to address potential clients.
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Гончарова, М. Л., and О. А. Розкошна. "Influence of the external and internal environment factors on formation of anti-crisis strategy of activity on the modern enterprises." Thesis, НУХТ, м.Киів, 2010. http://essuir.sumdu.edu.ua/handle/123456789/60707.

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Висвічується вплив факторів зовнішнього і внутрішнього середовища на формування антикризової стратегії діяльності сучасних підприємств.
The influence of factors of external and internal environment on the formation of the anti-crisis strategy of the activity of modern enterprises is highlighted.
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14

Hallström, Viktor, and Emma Strand. "THE RISKS OF ENVIRONMENTAL ACTIVITIES : How are these risks handled by the corporate governance and the external auditor?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-25338.

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The purpose of this study is to examine external auditors´ current practices when performing an audit of companies with environmentally hazardous activities, i.e. if the environmental risks are taken into account by the auditor of an audit. To understand what the auditors should review, this study also examines how these companies control their environmental risks. A qualitative method has been conducted based on ten semi-structured interviews, consisting of auditors experienced in auditing industrial companies as well as corporate managers of the largest industrial companies within the Stockholm Stock Exchange. Furthermore, information has also been obtained from annual reports of the companies. This study shows that the auditors` practices, when conducting audits of environmental hazardous companies, do not include a comprehensive investigation of risks arising from environmental hazardous activities. Furthermore, the study shows that big, listed industrial companies have a strong internal control that manages their environmental risks. The companies are aware that they are exposed to risks due to their operations and they are taking adequate actions to control them such as different management systems.
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15

Yaroshyk, Tatsiana, and Sinem Temiz. "Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-497.

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The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets.

The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market.

The study was done by identifying of the current situation on the emerging markets and the company and by describing external environment and institutional factors within emerging markets. Analysis of current elements of international business marketing strategy and environmental factors that have affected it was done by applying theoretical framework to the case study. The last step was to give recomendations for the company to adapt or standart international business marketing strategy and importance of analyze external enviromental factors for the international business marketing strategy for the emerging markets. Data for the thesis was collected from primary sources through interviews and secondary data through company’s presentations and articles, internet sources.

The study showed that CCI enters each new market with standard brand portfolio tries to make adaptations of promotion and communication strategies to conductions of local market and to get external fit which will bring competitive and societal advantages for CCI on those markets where company operates. We have identified number of external environmental factors in Kazakhstan that have a certain influence on CCI’s operations. Economical situation has largely affected CCI’s operations and activities in Kazakhstan. This factor directly affects consumption level and purchasing power and behavior of local consumers. The legislation has obviously affected the company as well, resulting in local production. Cultural issues are also influenced CCI operations in Kazakhstan. That expressed through difference in consumption preferences of local consumers, which were directed aside traditional drinks.

In the end of the thesis some recommendations are given. Among the most important are – to balance between standart brand portfolio and adapt communication and distribution strategies accorging local enviromental factors; to identify which environmental factors can affect the company, which will require adjustments, and which can be influenced by the company; to effort developing personal relationship with customers, distributors, retailers in order to increase the competitive advantage and gain an increased loyalty among them.

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Salmon, Sami Taisir. "Strategic Planning for Family Business in the Kingdom of Saudi Arabia." Thesis, University of Bradford, 2005. http://hdl.handle.net/10454/4372.

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In this dissertation, the strategic planning process in a family owned firm of Saudi Arabia will be discussed. The main aim is to develop a comprehensive model of strategic planning, specific and customized to the family businesses of Saudi Arabia. The model will encompass all the factors that are unique to the Saudi Arabian family businesses, such as the family culture of Saudi business families, the interfamily dynamics that shape the strategic approach of the family and the unique market conditions or the external environment that influences the strategic planning process of family owned firms in Saudi Arabia. The literature review extensively covers the topic of strategic planning, family business dynamics and major salient features of family business described by various authors. The literature review also discusses the models of family business that define the interaction of various elements in family owned firms, their drawbacks and the gaps in applicability of these documented models to family businesses in general and specificallyt o Saudi Arabian family businessesT. he literaturer eview revealst hat there is no comprehensivem odel of strategicp lanning processf or the family owned firms that highlight all the critical factors that shape the strategic planning process and also documents uccessfufli rms that haveb enefitedf rom thesem odels. Based on an extensive survey of the family owned firms of Saudi Arabia and statistical analysis of various unique features of such firms, the most critical factors that play a major role in strategy formulation could be isolated. These critical factors helped in designing the strategic planning model for the family owned firms of Saudi Arabia. The model was practically implemented and validated in 10 family businesses of the kingdom and results confirm the applicability of this model. The model formulation and validation in the family firms of Saudi Arabia, forms the main focus of this dissertation.
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17

Appelqvist, Oscar, and Sara Klåvus. "Omvärldsanalys delight : En studie av hur små till medelstora företag kan få igång ett omvärldsanalysarbete." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13613.

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Syftet med uppsatsen är att kunna erbjuda små till medelstora företag förslag på lämpliga modeller och IT-stöd att använda till omvärldsanalys. Genom att föreslå modeller och IT-stöd samt hur de används kan företag upprätta ett omvärldsanalysarbete utan att hyra in extern hjälp. Större företag har ofta en större budget och även resurser som aktivt arbetar med att bevaka omvärlden. Den sortens resurser finns inte i mindre företag eftersom kostnaden att hyra in konsulter för hjälp med omvärldsanalysarbete är för hög. Det i kombination med att kunskap saknas om hur ett omvärldsanalysarbete kan genomföras resulterar i att det ofta inte blir av. Fyra omvärldsanalysmodeller valdes ut och testades vid workshoppar på två olika företag. Vid sidan av det har kompletterande intervjuer genomförts på tre företag samt att en studie av lämpliga IT-stöd för omvärldsbevakning upprättats. Undersökningen visade att en manual är den mest lämpliga presentationsformen för hur små till medelstora företag kan använda sig av utvalda modeller och IT-stöd vilket skulle bidra till att de inte behöver hyra in extern hjälp för att starta ett omvärldsanalysarbete. I manualen framgår också vilka omvärldsanalysmodeller och IT-stöd som funnits mest lämpliga för små till medelstora företag.
The purpose of this thesis is to offer models and IT-supportive tools for external business intelligence for smaller to medium sized businesses. Larger businesses often have more funds and resources that continuously work to monitor the surrounding environment. However, due to the fact that small businesses lack the time and knowledge to investigate external business intelligence sufficiently, and lack appropriate funds to hire a consultant, as they are too expensive, smaller businesses rarely ever have access to these resources. Four models for external business intelligence were chosen and tested in workshops with two different companies, three different companies were approached and participated in interviews, and a study on useful IT-supporting tools for external business intelligence was conducted. The study has shown that the most suitable way to display models and IT-supportive tools is with a manual that would assist smaller to medium sized businesses with external business intelligence without the need to hire external assistance.
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18

Blom, Lisa, and Johanna Fridh. "Externa och halvexterna handelsetableringar : En kvalitativ analys av attityder och drivkrafter för planering och utveckling av externhandel i Gävleborgs län." Thesis, Högskolan i Gävle, Miljövetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32928.

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Det svenska transportsystemet är i dagsläget till stor del fossilberoende och efterfrågan på transporter förväntas öka det närmaste decennierna. En ökad efterfrågan på transporter genererar i sin tur ökade utsläpp, vilket medför negativa effekter på människors hälsa men även på miljön. För att nå uppsatta klimatmål måste trenden om ständigt ökade trafikvolymer brytas. Samhällsplanering och beteendeförändringar av det mer kraftfulla slaget är nödvändigt för att kunna skapa ett hållbart transportsystem. All utbyggnad av transportinfrastrukturen innebär långsiktiga konsekvenser, dels på grund av den omfattande påverkan det har på städers och regioners struktur men också för att de leder till ett ökat bilresande och därmed större klimatpåverkan. Drivkraften för externa handelsetableringar är stark, och det finns fortfarande många förespråkare som menar att dessa etableringar behövs för att utöka kommuners konkurrenskraft. När externa handelsområden och köpcentrum etableras ökar det totala trafikarbetet med personbil, vilket har en direkt proportionell ökning av koldioxidutsläpp. I Sverige finns inga politiska krav på hur planering av externa och halvexterna handelsetableringar ska utformas, och kommunerna är inte heller skyldiga att upprätta några policys kring dessa etableringar. Detta examensarbete har genom kvalitativa intervjuer med nyckelpersoner i Gävleborgs län undersökt vilka drivkrafter och attityder som finns hos kommunerna vad gäller utveckling och planering av externa och halvexterna handelsetableringar. Ämnet har analyserats utifrån perspektiven tillgänglighet och hållbar utveckling, med stöd från det regionala hållbarhetsmålet om en fossilfri fordonsflotta år 2030, samt den svenska klimatlagen. Det som framkommit under intervjuerna är att det inte finns någon direkt drivkraft hos kommunerna att etablera nya externa handelsområden, men att det finns en vilja att fortsätta utveckla de redan existerande handelsområdena då dessa är viktiga för den lokala tillväxten. I Gävleborgs län prioriteras personbilen och är det vanligaste transportmedlet till länets externa och halvexterna handelsområden. Kommunerna arbetar med att förbättra tillgängligheten med kollektivtrafik, cykel och gång, men trots detta finns uppenbara brister och en medvetenhet om svårigheterna att få hållbara resemedel att bli de dominerande transportsätten till dessa områden. Mer kraftfulla metoder och åtgärder inom samhällsplanering och beteendeförändringar är nödvändigt för att kunna skapa ett hållbart transportsystem. Det kan uppnås genom att kombinera olika styrmedel och att förbättra samverkan inom såväl kommunerna som regionen i helhet.
The current Swedish transportation system is depending on fossil fuels and the demand for transportation is expected to increase in the coming decades. This will lead to increased emissions of greenhouse gases and other airborne pollutants, which have negative impacts both on human health and the environment. In order to achieve the national climate targets, the trend of constantly increasing traffic volumes must be slowed down. In order to create a sustainable transport system, radical changes in both community planning and behavioral changes are going to be necessary. All expansion of the transport infrastructure has long- term consequences, partly because of its extensive impact on the structure of cities and regions, but also because they can cause increased car travel and generate greater climate impacts. External trade agreements and the strive towards economic growth has a strong influence on traffic planning in the Swedish municipalities. When suburban retail districts and shopping centers are established, the total amount car traffic increases, which leads to increased carbon dioxide emissions. In Sweden, there are no political rules or guidelines on how external trade establishments should be planned, nor are the municipalities obliged to establish any such policies. Through a series of qualitative interviews with people in position of policy making in Gävleborg County, the present thesis investigated the driving forces and attitudes that exist in the municipalities regarding the development and planning of external establishments. The topic has been analyzed from the perspective of accessibility and sustainable development, supported by the regional sustainability goal of a fossil-free vehicle fleet in 2030, and the Swedish climate law. What emerged during the interviews is that there is no direct impetus for the municipalities to establish new external trade areas, but that there is a willingness to continue to develop the already existing ones, as they are deemed important for local growth. In the regional traffic planning, the passenger car is given priority, since it is the most commonly used means of transportation to and from the county’s suburban shopping districts. The municipalities are working to improve accessibility by public transport, bicycle and walking, but there is an awareness of the difficulties in making sustainable forms of travel the dominant transportation to these areas. More powerful methods and measures in community planning and behavior change are necessary to create a sustainable transport system. This can be achieved by combining different instruments and improving collaboration within both the municipalities and the region.
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Reginato, Luciane. "Um estudo setorial sobre as relações entre variáveis ambientais externas, modelos de gestão, controles gerenciais e desempenhos das empresas." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/12/12136/tde-15042010-132200/.

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A combinação dos fatores externos e internos, intrínsecos ao ambiente empresarial, pode afetar o desempenho de uma empresa, facilitando ou dificultando a sua estabilidade. O objetivo desta pesquisa consistiu em verificar as relações entre as variáveis do ambiente externo, os elementos do modelo de gestão, os controles gerenciais e os desempenhos de empresas de setores de atividade distintos. A partir disso, construíram-se os procedimentos metodológicos. Primeiramente, definiram-se as hipóteses, alicerçadas nos constructos teóricos da pesquisa. Com essa base, desenhou-se o instrumento de pesquisa, que foi aplicado, inicialmente, por meio de um pré-teste em 20 empresas da amostra, para então se dar seqüência ao trabalho de campo. A amostra da pesquisa compôs-se de 69 empresas do setor do comércio, 80 do industrial e 74 do de serviços, totalizando 223 empresas contatadas. Dessas, 118 responderam ao questionário enviado. A coleta dos dados deu-se por meio da aplicação de dois procedimentos: questionário e obtenção dos dados econômicos das empresas. O questionário foi disponibilizado em website para ser respondido pelos gestores do alto escalão da empresa, que pudessem ter a visão sistêmica da empresa presidente, diretor, gestor da área de controladoria, o que dependeu de cada empresa previamente contatada por telefone. Os dados econômicos foram obtidos a partir da Revista Exame Maiores e Melhores empresas do Brasil, para efeito da formação dos indicadores ROI (Return on Investments) e MO (Margem operacional), cujo período abrangeu os anos de 2005, 2006, 2007 e 2008. O período de realização da pesquisa de campo compreendeu os meses entre junho e outubro de 2009, sendo que antes disso, entre fevereiro e abril, foi aplicado o préteste. O tratamento e a análise dos dados coletados foram efetivados por meio da aplicação de estatística descritiva e modelagem de equações estruturais. Como resultado, verificou-se que as associações entre ambiente externo e modelo de gestão dos três setores empresariais observados se revelaram significantes, principalmente em empresas dos setores comercial e industrial. Não se constatou relação significativa entre os elementos do modelo de gestão e os desempenhos das empresas dos três setores. Verificou-se que os elementos do modelo de gestão influenciam, significativamente, os tipos de controles gerenciais adotados pelas empresas de todos os setores investigados, predominantemente aquelas do setor industrial. Os graus de relação entre o ambiente externo e os controles gerenciais mostraram-se baixos, não podendo ser considerados representativos neste estudo. Em se tratando da relação entre controles gerenciais e desempenho das empresas, puderam ser notados resultados expressivos nos setores industrial e de serviços, não ocorrendo o mesmo no comércio. Assim, esta tese atingiu o seu objetivo, demonstrando as relações entre ambiente externo, modelo de gestão, controles gerenciais e desempenho de empresas pertencentes a diferentes setores de mercado.
The combination of external and internal factors, intrinsic to the business environment, can affect a firms performance as well as its management structure. This study xamines the relations of the variables of the external environment (business conditions), lements of the management model, management controls and performance of companies in different sectors. The methodology entailed first defining the hypotheses based on the theoretical constructs found in the literature and then formulating a questionnaire, which was pre-tested in 20 companies before starting the main survey. The full sample consisted of 223 companies (69 engaged mainly in commerce, 80 in industry and 74 in services). The questionnaire was made available at a website for access by the respondents. They consisted of chief executives, other officers or comptrollers, epending on each company, contacted previously by telephone. Of the 223 firms approached, 118 answered the questionnaire. Besides the data from the questionnaires, performance indicators on the companies were obtained from the Maiores e Melhores (Biggest and Best) edition of the Brazilian business magazine Exame. The indicators considered were return on investment (ROI) and operating margin (OM), covering the years from 2005 to 2008. The main survey was carried out between June and ctober 2009, after completing the pre-test between February and April. The data were treated and analyzed with the use of descriptive statistics and modeling with structural equations. The results show that the associations between the external setting and management model in the three business sectors analyzed are significant, mainly in service companies. No significant relationship was found between the management model and performance of the firms in any of the sectors. However, the elements of the management model do significantly affect the types of management controls adopted by the firms in all three sectors, particularly in the industrial sector. The associations were low and cannot be considered as representative in this study. With respect to the relationship between the management controls and performance, the results were salient in the industrial and service sectors but not among commercial firms. On the whole, the thesis attained its objective, demonstrating the relations of the external setting, management model and performance of companies in the commercial, industrial and service sectors.
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Weisshäutel, Jan. "Tvorba marketingové strategie ve firmě Sprint, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85149.

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The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, distribution and communication.
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Steinschaden, Thomas, and Frank Pellhammmer. "Forming a base for a market entry decision into an emerging country market : A case study of a Swedish SME." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1954.

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Gradually, Swedish SMEs are expanding into emerging markets in order to seize superior opportunities of growth. Within these internationalization efforts, identifying and selecting the most promising foreign target markets is regarded to be a critical success factor. The external business environment, the attractiveness of the targeted market segment in terms of the competitive situation, and the match between the customers’ needs and a company’s resources and capabilities are major factors which determine the prospects of success of establishing business in an emerging market. By applying an abductive research approach, the authors conducted a holistic single-case study of a typical case for Swedish SMEs internationalizing into emerging markets. Through that, the authors were able to answer the research questions of the paper. A theoretical framework was synthesized, combining latest research on emerging country markets with classical models. The framework guided the authors through the entire research process. Several propelling, as well as hampering factors for the case company’s prospects of success in the targeted market segment were identified. Based on the analysis of the empirical findings, the authors found that there are clear opportunities for the case company to increase its business. This conclusion is due to a weak threat of competitors in a broader context, which were regarded to not being able to satisfy the customers’ needs of key importance sufficiently. Competitors in a narrower context were regarded to not have a significant competitive advantage compared with the case company.

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Hejlová, Veronika. "Rozvoj obchodních aktivit společnosti H SORTA s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416775.

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This diploma thesis is focused on the development of business activities of company H SORTA s.r.o., dealing with the sale of engineering goods. The aim of the thesis was to develop a proposal for the possibility of expanding activities based on the evaluation of analyzes of the external and internal environment. The results showed that for the company is the best to use strengths to take advantage of opportunities. At the end of the work are formulated steps for the introduction of a new range of products, which will ensure the development of the company through increased sales and awareness of the company.
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Ganzevoort, Boto Wybrand. "Leveraging connectivity to innovate for a differentiated customer experience : a study into the management of interaction between financial services organisations and their external environment to enhance the innovation process for the delivery of a differentiated customer experience." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50008.

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Thesis (MComm)--Stellenbosch University, 2004.
ENGLISH ABSTRACT: The high degree of extant commoditisation of organizations and their value propositions in the financial services industry has necessitated organizations in the industry to seek differentiation from the competition. Innovation has generally been accepted as a way for organizations to create differentiation by adding value to the organization. Until recently the focus of innovation activities has been limited to the product or the service of the organization. Recent emphasis has however shifted the innovation mandate to more holistically consider the total experience the customer has when interacting with the organization. This study concerns itself with the organizational activities required to innovate the customer experience. The main argumentation adopted by the thesis suggests that organizations need to constantly leverage their connectivity, forward and backward in value systems, across organizational boundaries to enhance the customer experience innovatively. Leveraging the organization's connectivity creates advantages for both radical and incremental innovation management to thereby improve and sustain the organization's profitability. The study commences by critically analysing the total customer expenence and then describing how the customer experience can create differentiation for the organization. The second part of the study scrutinises innovation literature to gain an understanding of how and where organizations can benefit in the management of innovation. The third part of the study reveals multi-channel management as a method that can be utilised to deliver the customer experience innovatively and benefit the organization in the continuous innovation of the customer experience. The study culminates in a preliminary model that conceptualises the leveraging of connectivity in the innovation process necessary within the organization for the innovation of a differentiated customer experience. Limitations of the study are described, and recommendations are made for both further research and the application of the study to the business environment.
AFRIKAANSE OPSOMMING: Ondernemings in die finansiële dienste industrie ondervind huidiglik dat hul waardeproposisies relatief maklik in kommoditeite verander. Dit noodsaak ondernemings in hierdie industrie tot toenemende innoverende differensiasie om daardeur 'n voorsprong op konkurrente in die mark te verkry. Innovasie word algemeen aanvaar as die manier waarop organisasies waarde kan toevoeg om sodoende differensiasie te bewerkstellig. Tot onlangs was die fokus van innovasie-aktiwiteite beperk tot die produk of diens van 'n onderneming. Die moderne tendens is dat die klem in die innovasiemandaat verskuif om die totale ervaring in die interaksieproses tussen onderneming en kliënt holisties te benader. Hierdie studie konsentreer op die organisatoriese aktiwiteite wat benodig word in die innoveering van die kliënt se ervaring. Die hoof argument wat deur die tesis aanvaar word, beklemtoon dat ondernemings deurlopend hul konnektiwiteit voor- en terugwaarts in die waardesisteem, moet hefboom oor organisatoriese grense heen, om daardeur die innovasieproses van die kliënte-ervaring te bevorder. Om die onderneming se konnektiwiteit op hierdie wyse te hefboom, skep voordele vir beide radikale en inkrementele innovasie bestuur waardeur die onderneming se winsgewendheid volgehou en verbeter kan word. In die aanvang van die studie word gepoog om die totale verbruikerservaring krities te analiseer; daarna word uiteengesit hoe die kliënte-ervaring vir die onderneming differensiasie kan skep. Die tweede deel van die studie ondersoek literatuur wat betrekking het op innovasie om daardeur te verstaan hoe en waar ondernemings voordeel kan trek uit die bestuur van innovasie. Die derde deel van die studie stel multikanaal-bestuur voor as 'n metode om die beoogde kliënte-ervaring te weeg te bring, maar ook as 'n manier om die onderneming te bevoordeel in die deurlopende innovasie van die verbuiker se ervaring. Die studie resulteer in 'n voorlopige model wat die hefboom van konnektiwiteit in die innovasie proses vir 'n gedifferensieerde kliënte-ervaring konseptualiseer. Ten slotte word die beperkings van die studie omskryf en aanbevelings word gemaak vir beide navorsingsdoeleindes, en die toepassing van die studie tot die praktiese sakeomgewing.
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Forslind, Maja. "Finding the Dollar Language : Drivers and rationales for monetising corporate environmental and social impacts– practices in counting the true value of business operation from ecosystem services perspective." Thesis, Stockholms universitet, Stockholm Resilience Centre, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-85855.

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The thesis explores how monetisation of corporate externalities, can be carried out in order to provide investors, policy makers and consumers with accurate pictures of the true costs and benefits of business operations from a resilience and ecosystem services perspective. By drawing conclusions from company cases, and previous research – methods, drivers and monetary values of impacts such as carbon dioxide, water usage, pollutants and land use are analysed. The findings reflect opportunities that open up with monetisation, in terms of tools for guidance and support in internal corporate decision making, by making the actual impacts visualised and understandable. Findings from company cases, show that monetisation of corporate effects has potential to contribute to visualising impacts – and add knowledge that may close information gaps internally as well as externally. It can guide and facilitate strategic choices at corporate level. It may also have a role in bridging information asymmetries in the picture of a firm’s operation, to consumers and investors. Monetising effects may facilitate identification of risks arising from ecosystem services dependencies, visualising the actual impacts by, assed costs in losses in ecosystems’ production (yields e.g.) caused by corporate harm.Providing relevant information to policy makers, on obstacles and where regulative incentives are needed, and investors and consumers with guidance, monetisation of impacts potentially can play a part in bridging market information gaps toward better incentive structures and possibly facilitating effective market transformation in favor of sustainable production and consumption patterns.
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Ashraf, Javiriyah. "The accounting fraud at WorldCom the causes, the characteristics, the consequences, and the lessons learned." Honors in the Major Thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/5.

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The economic prosperity of the late 1990s was characterized by a perceived expansive growth that increased the expectations of a company's performance. WorldCom, a telecommunications company, was a victim of these expectations that led to the evolution of a fraud designed to deceive the public until the economic outlook improved. Through understanding what led to the fraud, how the fraud grew, and what its effects were, lessons can be derived to gain a better understanding of the reasons behind a fraud and to prevent future frauds from occurring or growing as big as the WorldCom fraud did.
ID: 030476472; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Accepted in partial fulfillment of the requirements for honors in the major in Accounting.; Adviser: Pamela Roush.; Thesis (B.A.)--University of Central Florida, 2011.; Includes bibliographical references (p. 51-53).
B.S.B.A.
Bachelors
Business Administration
Accounting
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Zbranková, Eva. "Podnikatelský plán-zřízení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224466.

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This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.
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Aldakhil, Abdullah M. "Antecedents and Consequences of Effective Knowledge Integration: An Empirical Study in the Manufacturing Context." University of Toledo / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1309824698.

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Sklenářová, Jitka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204045.

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The goal of this diploma thesis is to assess current strategy of the analysed enterprise, propose its adjustment with respect to the strategy of the parent enterprise and to propose recommendations to improve its current situation and future development. To accomplish the goal, strengths, weaknesses, opportunities and threats of analysed enterprise were identified. For this purpose, the thesis uses analytical methods of strategic analysis, namely analysis of external, internal and competitive business environment. The thesis is indirectly divided into theoretical, methodological, and practical parts. The theoretical part describes basic concepts and theoretical basis of selected analyses that are applied in the practical part to the chosen enterprise. Methodically the thesis builds on qualitative and quantitative research.
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Bonassi, Fábio Ângelo. "Pequena empresa e ambiente organizacional externo pela ótica das teorias da organização industrial e da visão baseada em recursos." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/18/18157/tde-26022015-083957/.

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Este estudo tem por objetivos analisar as variáveis do Ambiente Organizacional Externo, à luz das Teorias da Organização Industrial e da Visão Baseada em Recursos, reconhecidas pelo dirigente como adequadas à administração estratégica da pequena empresa. As relações das Pequenas Empresas com o Ambiente Organizacional Externo (EOE) é menos investigada proporcionalmente do que os aspectos do dirigente e da estrutura dessas empresas. Não são encontrados portanto estudos sobre pequenas empresas industriais, de comércio e de serviços e suas relações com seu Ambiente Organizacional Externo principalmente no meio científico, com o enfoque dado nessa pesquisa. Por Ambiente Organizacional Externo compreende-se o entorno externo imediato da organização, composto por fatores como clientes, concorrentes, fornecedores, marcos legais, regulatórios e variáveis macroeconômicas. Esses fatores são abordados com diferentes enfoques pelas duas teorias de referência nessa pesquisa. A compreensão do EOE pode significar para as PE sobrevivência e competitividade tanto quanto as decisões internas do dirigente com respeito a custos e gestão de empregados. Para aprofundamento desses aspectos 154 pequenas empresas dos setores de indústria, comércio e serviços das regiões de São Carlos-SP e de Ribeirão Preto-SP, no Estado de São Paulo, foram objeto de levantamento de dados. A pesquisa é de natureza quantitativa, utilizando-se das 37 questões do instrumento \"Diagnóstico Empresarial\" do Programa ALI - Agente Local de Inovação do Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas). Constatou-se a não relevância para o dirigente dos fatores: da missão e da visão, do registro de informações e para a variável clientes. Já para os fatores gestão dos empregados e fornecedores os resultados da relevância para o dirigente não foram conclusivos. Para o fator exigências legais e marcos regulatórios constatou-se que há relevância para o dirigente. Os resultados apontam para necessidade de complementos qualitativos de investigação mas sinalizam que, para essa amostra, os dirigentes não \"percebem e não dão atenção\" a fatores muitas vezes julgados como essenciais para sobrevivência e competitividade das pequenas empresas, como clientes, fornecedores e registro de informações.
This study aims at analysing the variables of the External Organizational Environment (EOE) in the light of the Theory of the Industrial Organization and Theory of the Resource-Based View, acknowledged by the owner as suitable for the strategic administration of the small business (SB). The relations between Small Businesses and the External Organizational Environment is less investigated when comparing with the managers aspects and the businesses structure. Therefore, there are not studies, on small industrial, commerce or service businesses and their relations with the External Organizational Environment, and even less in the scientific field, that would focus on the issues the present research brings. For External Organizational Environment one understands the immediate external surroundings of the organization, composed by factors as customers, competitors, providers, legal and regulatory marks, macroeconomic variables These factors are approached with different foci by two the referential theories of this research. Understanding the External Organizational Environment can mean for the SB survival and competitivity as much as the internal decisions of the owner regarding costs and the management of collaborators. In order to deepen this perspectives, one took as the data base for this investigation 154 small businesses of industry, commerce and service sectors around the regions of São Carlos - SP and Ribeirão Preto - SP, in the State of São Paulo. The investigation is of quantitative nature, using the 37 questions of the instrument \"Business Diagnosis\" of the pro Programme ALI Local Agent of Innovation from Sebrae. It was confirmed the non relevance for the Owner of the practices of mission and of vision; it was confirmed the non relevance for the Owner of the practice of information registry; it was confirmed the non relevance for the Owner for the variable costumers. As for the factors management of collaborators and providers the relevance results for the Management were not conclusive; for the factor legal demands and regulatory marks it was found that there is relevance for the Owner. The results point to the necessity of qualitative complements of investigation. But they signal that, for this sample, the Owners do not notice and do not pay attention to factors many times considered as essential for the survival and the competitiveness of the small business, factors such as costumers, providers and registration of information.
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Johansson, Ilja, and Daria Sinichenko. "Triggering Factors of Consumer Behavior to Sustainable Consumption : Research of Carsharing in Jonkoping." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14121.

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Purpose: To explore and reveal specific factors that affect consumers’ environmental concern, attitude and intention to use carsharing. Background: Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. Consumers are increasingly concerned of the environmental issues and are more willing to act on those concerns. However, this willingness is not always translated into sustainable consumer behavior due to different reasons such as availability, affordability, convenience, product performance, skepticism and force of habit. One of the examples of sustainable consumption is carsharing which is often referred to as an alternative to owning a car. The service is eco labeled and all the cars in the fleet are driven on alternative and environmentally friendly fuel. Carsharing in Sweden is not so developed as in other European countries and companies which provide this service predominantly turns to business companies and municipalities. There is quite little research conducted when it comes to carsharing use by private households. The main focus of this study is to look at carsharing as a part of the sustainable consumption, studying consumers’ environmental concern, attitude and intention to use carsharing. Method: In order to answer the purpose a deductive approach has been applied where the data was collected through the questionnaires. Theories and previous research has been used in order to form the hypothesis which later has been tested. The data retrieved through the research has been processed and analyzed using SPSS software. Conclusion: The results show that personal environmental concern has an influence on attitude and intention to use carsharing. Control beliefs and behavioral beliefs have a stronger impact on formation of attitude and intention compare to normative beliefs which has a low impact. Perceived consumer effectiveness has a strong impact on intention to sustainable behavior where respondents believe that carsharing can contribute to a better environment. Government regulations and information about the service are strong triggering factors for intention to use carsharing. The study showed that consumers have insufficient amount of information about carsharing service and indicate that local authorities and government should provide incentives in order to facilitate usage of this service.
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Janíková, Veronika. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223864.

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This thesis deals with the development and creation of a business plan itself, which should serve to establish a pension in Mestecko Trnavka. Theoretical foundations are formulated in the second chapter, where also explains various concepts for a proper understanding of the issue. The next section presents an analysis of the current situation and custom design solutions business plan for opening a particular business accommodation Trnava pension. In conclusion, I will evaluate the targets and the objectives of the work here is to confirm or refute the hypothesis.
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32

Florhed, Jonas, and Matilda Tjernström. "Förändras för att förbli : Hur omvärldsfaktorer påverkar den svenska reklambyråbranschen." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17162.

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Omvärldsfaktorer som företag står utan makt att direkt påverka förändrar ständigt det affärslandskap där företag vistas. Framför allt har den tekniska utvecklingen ständigt varit en stark drivkraft till organisatorisk förändring, både historiskt sett men även i modern tid. Den tekniska utvecklingen för med sig förändrade beteenden hos konsumenter vilket tjänsteföretag måste ta hänsyn till vid utformandet av erbjudanden. För företag idag är det en utmaning att lyckas revidera sin egen verksamhet och kontinuerligt anpassa sina erbjudanden i takt med att marknaden och omvärlden ständigt förändras. Företag kan inte bortse från affärsutveckling om de vill förbli konkurrenskraftiga. Syftet med studien är därför att söka förståelse för hur omvärldsfaktorer påverkar och förändrar ett tjänsteerbjudande, och hur företag aktivt kan arbeta med att möta marknadens behov i såväl rådande som framtida affärsklimat. För att uppfylla studiens syfte har en empirisk undersökning genomförts på den svenska reklambyråbranschen. Den empiriska studien innehåller kvalitativa intervjuer med företrädare från både reklambyråer och reklamköpande företag. Reklambyråbranschens tjänsteerbjudande har analyserats i ett generellt perspektiv utifrån en teoretisk referensram där omvärldsfaktorer, tjänsteerbjudandets utformning och affärsutveckling varit centrala delar. Studiens resultat visar att tjänsteföretag kontinuerligt måste anpassa sina framtidsprognoser gällande omvärldsfaktorer, i synnerhet teknologisk innovation och förändrade konsumentbeteenden, till konkreta affärsmål för att vara konkurrenskraftiga. Omvärldsfaktorernas påverkan har enligt studien resulterat i att dagens tjänsteföretag måste vara väl insatt i kundens interna verksamheter, då samproduktion mellan köpare och säljare tenderar att bli en allt viktigare del i tjänsteerbjudandet. En ytterligare slutsats av omvärldsfaktorernas påverkan är att köpare av en tjänst idag styrs av emotionella värden i beslutsfattandet, vilket gör att den personliga affärsrelationen blir allt viktigare för tjänsteföretag för att vara attraktiva i köparens ögon. För framtida forskning ges en rekommendation att göra en komparativ studie där reklambyråbranschen jämförs med en närliggande konsultbransch för att ge ytterligare perspektiv på tjänsteerbjudandet som fenomen.
Program: Civilekonomprogrammet
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Fejtová, Alena. "Podnikatelský plán - vzdělávací agentura." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399408.

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The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.
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Francúzová, Andrea. "Podnikatelský plán pro založení nové firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224208.

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This master’s thesis is focused on creation of business plan for creation of new company which offers services to seniors and employment of students at the same time. The base for formulation of SWOT analyse is analyse of external environment and branch analyse. Set up of strategy and the concrete business plan follow. Its practicability is supported by finance plan processed in variant.
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Dang, Jens, and Samuel Boding. "Herre på täppan! : Företagets möjlighet att bibehålla kontroll av extern kommunikation på sociala digitala plattformar vid en corporate rebranding." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41314.

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Purpose: The purpose of this research is to contribute to a better understanding of the company's ability to communicate the message of a Corporate Rebranding. This is by examining the strategic implications that influence the control of communication on Social Digital Platforms during the implementation of a corporate rebranding. Method: This research study may be called a multidisciplinary study and is based on an abductive approach. It is written with a qualitative research strategy with a hermeneutic approach. Theoretical frame of reference: Model of Corporate Rebranding, compilation of previous research in the field of “External communication on Social Digital Platforms during a Corporate Rebranding”, the authors conceptual framework Empirical foundation: Empirical evidence has been collected through qualitative semi-structured interviews with a total of six (6) respondents. Conclusions: Based on empirical and theoretical analysis, the authors have come to three (3) promotional prominent actions that fulfill the study's purpose and the study's research question. These are (1) Brand Descriptions based on insights. Produce a clear Brand Description that is based on insights from external stakeholders to act from. (2) Internal Anchorage. A corporate rebranding must be anchored internally to externally be communicated uniformly, or coordinated. (3) Factual Convincing. Convince with facts and factuality to reduce subjective criticism.
Syfte: Syftet med denna studie är att komplettera existerande forskning med ökad förståelse för extern kommunikation vid corporate rebranding i den digitala eran. Detta genom att undersöka vilka åtgärder som bidrar till företagets möjlighet att bibehålla kontrollen av den externa kommunikationen vid genomförandet av en corporate rebranding. Metod: Studien kan liknas vara flerfallsstudie som utgår från en abduktiv ansats, är skriven med en kvalitativ forskningsstrategi samt ur ett hermeneutiskt förhållningssätt. Teoretisk referensram: Model of corporate rebranding, sammanställning av tidigare forskning inom ämnesområdet “extern kommunikation på sociala digitala plattformar vid corporate rebranding”, konceptuellt ramverk Empiri: Empiriskt underlag har insamlats genom kvalitativa semistrukturerade intervjuer med totalt sex (6) respondenter. Slutsatser: Baserat på empiriskt och teoretisk analys har forskarna kommit fram till tre (3) framträdande främjande åtgärder som uppfyller studiens syfte samt svarar på studiens frågeställning. Dessa är (1) Insiktsbaserad varumärkesplattform. Framställa tydlig varumärkesplattform som är byggd på insikter från externa intressenter att agera ifrån. (2) Intern förankring. En corporate rebranding måste förankras internt för att kommuniceras enhetligt, eller samordnat. (3) Saklig övertygelse. Övertyga med fakta och saklighet för att minska subjektiv kritik.
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36

Mišurec, Libor. "Rozšiřování podniku Oční optika Věra Mišurcová s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225316.

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Diploma thesis Expanding of company Oční optika Věra Mišurcová s.r.o. is dealing with creating real business plan applied on opening new optican store. The main goal is analyse currant situation, set up a new proposals witch will lead to improvement. Also thesis will serve as business plan for expansion of company. Results will help stabilize company and improve position of company on market.
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Havlík, Pavel. "Rozvoj obchodních aktivit společností TOS KUŘIM-OS, a.s. a ČKD BLANSKO-OS, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319206.

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The diploma thesis focuses on the development of business activities of company TOS KURIM a CKD BLANSKO. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can be beneficial to the company to improve and contribute to the long term development through sales increase, competitiveness of the company, as well to build a stable position in the global market.
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Nováčková, Klára. "Podnikatelský plán na založení plavecké školy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317101.

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The aim of this thesis is to provide a business plan proposal for swimming school that will offer swimming classes for children in age from 6 month till 4 years. The thesis will be divided into 3 main chapters. First chapter contains all theoretical points needed for further analysis. Analysis of external environment and current market situation is covered in the second part of the thesis. Last chapter consists of the business plan proposal itself and SWOT analysis.
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Loupová, Hana. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222266.

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This Master´s thesis deals and evaluates the present situation of the company Stamal Colour, s r.o. The aim of this thesis „Business Plan for development of a company“ is to provide a solution how to develop this company to success in order to stabilize and win a better position on the current market.
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40

Premer, Stefan, and Brenda Nansubuga. "Organisational Learning in Business Model Innovation in the Bottom of Pyramid market : An empirical fieldwork about the market introduction of clean cookstoves in Mozambique." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148135.

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There is a need for cleaner technology initiatives into the Bottom of the Pyramid (BoP) market to combat the effects of climate change. The difficulty of these initiatives lies in their business model innovation process, as those organisations struggle in finding adequate strategies to establish their business in the BoP market. The BoP market is characterised as highly uncertain, which makes the operation of businesses challenging. Hereby the thesis aims at answering the question on how organisational learning occurs in business model innovation in the BoP market. Through a case study approach, the thesis intends to understand the requirements to establish a functioning business model by analysing organisational learning under business model innovation within the BoP market. This has been realised through a three week field study in Northern Mozambique, observing the market introduction of a cleantech company operating in this context. Hereby the business model innovation process and the environment of operation was analysed. This research contributes to the current discussion of business model innovation in BoP markets by detecting organisational learning as a useful mechanism and adding relevant insights on how organisational learning occurs in this specific context. Therefore the study opens the discussion on organisational learning in business model innovation in the context of the BoP market by asking for further studies on the topic.
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Jeleníková, Judita. "Podnikatelský plán - výběr vhodné formy podnikání pro lékařskou ordinaci." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223368.

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This thesis focuses on the essential steps that are necessary to select of appropriate form of business for the private surgery of a paediatrician and then to describe the activities leading to setting up the chosen legal entity. In view of specificity of health care, the thesis includes both an analysis of a current situation of the private health care and the information of legislative and legal regulations associated with the establishment of appropriate legal entity
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42

Sjöqvist, Christoffer, and Andreas Said. "Contingency variablernas påverkan på ett styrsystem hos småföretag." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-11519.

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43

El, hajjari Borg Mounia, and Elin Sundberg. "Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448552.

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While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sector in Sweden, our interpretation is that sustainability managers hold the function of selling sustainability, with talk as their main weapon. Expressly, in the intersection between business-case logics and sustainability logics, sustainability managers have to, above all, make a convincing case for sustainability, inwards and outwards. Therefore, they draw dynamically on different narratives which we conceptualise in three roles: the chameleon, the pragmatic, and the nagging manager. Through these roles, we intend to capture the fluidity with which the managers relate and engage with sustainability, and hence we do not mean to ossify a role’s dynamics within a single, static or stereotypical category. We discuss these findings and concepts to the background of previous studies and existing literature.
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44

Watson, Andrew. "Prescriptive and descriptive perspectives on business unit structure and performance: The influence of business strategy, general manager, and external and intracorporate environments." 2001. https://scholarworks.umass.edu/dissertations/AAI3027269.

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The project of strategic management research includes the explanation and prediction of organizational performance (Hambrick, 1989). Hence it is to a large extent a prescriptive project. In particular, many researchers have advanced and empirically supported the proposition that, in the interests of economic performance, organizations should align their strategies and structures. A classic example is provided by Rumelt's (1974) study of corporations. Rumelt's classic study is based on a prescriptive structural contingency theory. It is prescriptive, in that it includes a recommendation, or prescription, to be followed in the interests of organizational performance. It is based on contingency theory, in that the prescription is one of fit between structure and a contingency variable (corporate strategy). However, not all theories of organizational structure are prescriptive. Others are descriptive, in that they offer explanation and prediction of what managers and organizations actually do, whether or not their actions improve organizational performance. For example, from the institutional perspective, organizations within a given field tend towards similarity, rather than towards efficiency (DiMaggio & Powell, 1983). This dissertation adopts and tests both prescriptive and descriptive perspectives. The research described here is to a large extent a generalization (Tsang and Kwan, 1999) of prior descriptive and prescriptive research. Its distinctive contribution to these streams of research is that its unit of analysis is different from those of prior studies. The unit of analysis of this dissertation is the business unit of the multibusiness corporation. Little prior research has taken as its unit of analysis the business unit. The paucity of research at this level is surprising in the light of the robust finding that a considerable proportion of variance in performance is due to business unit effects (Rumelt, 1991). Hence choice of this unit of analysis is consistent with strategic management's performance-oriented project. Results from this study show positive association between the strategic variable of low cost and the structural variable of formalization. They further show a negative effect on performance associated with similarity amongst business units of the same corporation.
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Wasilewski, Nikolai Mitrofanovich. "Environmental analysis by U.S.-based multinational enterprises an empirical study of its relation to strategy, structure, and the external environment /." 1991. http://catalog.hathitrust.org/api/volumes/oclc/27108851.html.

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46

Pillay, Morgantheran Kumaruguru. "The internal and external environment for small business growth in Pietermaritzburg." Thesis, 2006. http://hdl.handle.net/10413/1897.

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This study investigated the internal and external constraints facing small business owners in the Pietermaritzburg (PMB) region. An attempt was further made to determine: whether the internal constraints or external factors constitute a greater burden on growth; whether policy focus should concentrate more on the internal constraints or external factors and determine the association between average growth (in terms of the number of employees) and the educational level and training of the owner/ manager, gender, ethnicity, business activity, legal status of the business and sources of start-up capital. Knowledge of the relative role of personal and environmental factors of this study in bringing about growth and expansion provides directions for government policy on Small and Medium Enterprise (SME) development. By means of factor analysis the numerous internal and external environmental variables affecting business growth in PMB were reduced to a set of three factors, classified as management, financial and external. Collectively they accounted for 59.21% of the total variance of the model. The internal factors (management and finance) accounted for 48.95% of variance and it was concluded that internal factors are more burdensome to growth than external factors. As a result government support should focus more on the internal constraints facing the small business sector. Further, multiple regression analysis was used to arrive at a parsimonious model that 'best' explained the regression model which accounted for 45.4% of variance with average growth. Average growth, in terms of the number of employees, was found to be a function of, the level of education of the owner / manager, legal status of the business, source of start-up capital, exposure to training and business support. Internal factors such as obtaining finance, cash flow, recruiting and retaining staff, shortage of managerial skills/ business expertise and lack of financial understanding prevent growth of the business. External factors such as the economy, taxation, regulation and laws, technology, competition, lack of business support and crime were found to inhibit the growth of the business. A significant difference was found to exist between average growth and gender, legal status, business activity, source of start-up capital and the educational level and training of the entrepreneur/owner. These results also have implications for the management of the SME's as well as business networks such as the Chamber of Commerce and financial institutions.
Thesis (MBA)-University of KwaZulu-Natal, Pietermaritzburg, 2006.
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47

Chen, Chi-Ming, and 陳志明. "The external environment factors''influences on business strategy in platemaking industry." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/61746932963371819171.

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碩士
中國文化大學
造紙印刷研究所
85
The purpose of this study was to investigate the external environment factors'' influence on business strategy in platemaking industry. Research structure base on the theory model of Ting-Chun Kuo(1979) & Ben-Yao Wang(1982). The population is consisted of 106 platemaking companies. The result of this study were as follow: 1. The external environment factors in this study included 5 factors as customer, supply, economy, governmental finance and competition. 2. In brief, the business strategy of platemaking industry has significant correlation with external environment factors as quotation, stability of supply, governmental intervention, supplying price and financial policy. 3. This research found that the business strategy of plate-makeing industry has significant correlation with enterprise''s size and history.
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48

Fu, Cheng-fen, and 傅正芬. "THE EXTERNAL ENVIRONMENTAL FACTORS INFLUENCING ON THE BUSINESS STRATEGY OF THE BOOK PUBLISHING INDUSTRY." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/57110199137084554354.

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碩士
南華大學
出版學研究所
91
The purpose of this study was to investigate the external environmental factors influence on the business strategy of the book publishing industry. Research structure base on the theory model of Ting-Chun Kuo(1979), Ben-Yao Wang(1982)&Chih-Ming Chen(1997).     The data collected from 92 companies from Taipei book publishing industry were analyzed by SPSS for windows 8.0 computing software.     The statistically significant findings are as follows:     Analyses for the factors of external environment among book publishing industry:The external environmental factors in this study included 5 factors as governmental policy, supply, competition, economy and customer.     The effects of the external environmental factors on the business sorts of the book publishing industry:(1)The book publishing industry with different book types generally show the coherence in the external environmental factors. (2)The book publishing industry with different company scales make significant distinction in customers, while they make no clear difference among government policy, supply, competition and economy. (3)The book publishing industry with different build years make significant distinction in government policy, while they make no clear difference among supply, competition, economy and customers.     The results of this study are expected to be helpful to choice business strategy in the book publishing industry in Taiwan.
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49

Chen, Ying-Ping, and 程英斌. "The Relationship between the Critical Success Factors of Interior Design Management and Business External Environment." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/45889450875572492560.

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碩士
國立彰化師範大學
工業教育學系
90
There are two major purposes of this thesis. One is to explore the interaction between the critical successful factors of managing an interior design company and its external environment. Another is to explore the human resource management of an interior design company on how to recruit the manpower who possess the critical successful factors of managing an interior design company, how to train them and how to transfer their experience to someone else. The research has been conducted as follows: First phase is to do literature study through meta-analysis approach. I have required 10 items of the critical successful factors of managing an interior design company after concluding 37 related CSFs research theses. Second phase is to develop a research structure based on my literature study. I apply quality survey research as my research tool. Third phase is to gather the required information through interviewing six well-known successful CEOs of Interior Design Company. My questionnaire is conducted by semi-open structure questionnaire. The major investigation samples are the interior design companies in Taichung City. After analyzing the required data, the conclusions is described as follows: 1.10 items of the critical successful factors of managing an interior design company are developed. They are product, service quality, product invention, customer controlling, marketing strategy, business reputation, budget or cost controlling, financial management, manpower quality, leading and professional knowledge or experience. 2.Economic situation and customers controlling are crucial factors, which affect the critical successful factors of managing an interior design company. 3.An interior company relies on those who possess capability of the critical successful factors of managing an interior design company to face the challenge of its external environment interference. And the capability of the critical successful factors of managing an interior design company can be obtained by training and the experience can be transferred from one to another in the company. A ccording to the conclusion of my study, I also propose advice to the owner of an interior design company as follows: 1.The owner can take the items of the critical successful factors of managing an interior design company developed from my research as import requirement while they run their business enterprise. 2.The owner should be alert to the crisis caused by the challenge of economic situation and customer resource shortage from external environment respect. 3.While the owner want run a successful business enterprise in the interior design industry. They should be aware the importance of human resource management in term of how to recruit the manpower who possess the critical successful factors of managing an interior design company, how to train them and how to transfer their experience to someone else in the company.
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50

Μαμμασής, Κωνσταντίνος. "Innovation management and firms' performance : the role of business strategy, organizational capabilities and external environment." Thesis, 2013. http://hdl.handle.net/10889/6612.

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In the modern highly competitive business environments innovation research has flourished as the need of organizations to develop new products, to compete intensively and to perform their tasks adequately has become vital (Brown & Eisenhardt, 1995; Damanpour, 1991). This continuous change leads firms to confront with the tension of exploring new opportunities or exploiting current competencies (Floyd & Lane, 2000; Lavie, Stettner, & Tushman, 2010). March’s (1991) “ambidexterity” premise refers to the simultaneous pursuit of these contrasting activities (exploration and exploitation). Specifically, firms seek to adjust to the turbulent environmental conditions through exploring new ideas, products and/or services while simultaneously developing their existing products, markets and competences (Benner & Tushman, 2003; Jansen, Van Den Bosch, & Volberda, 2006). Several literatures have increasingly argued about the antecedents of exploration and exploitation and their impact to firms’ ambidexterity as well as the relationship between ambidexterity and firms’ financial performance (He & Wong, 2004; Jansen, Volberda, & Van Den Bosch, 2005a). This doctoral study copes with the antecedents of firms’ ambidextrous orientation and the firm-level ambidexterity-financial performance relationship. Through the use of hierarchical regression modeling, the results of the empirical research at a sample of 133 top performing Greek companies show that: 1) top managers’ creative self-efficacy positively affects firms’ ambidextrous orientation, 2) top managers’ learning goal orientation positively impacts firms’ ambidextrous orientation, 3) top managers’ performance goal orientation negatively influences firms’ ambidextrous orientation, 4) firms’ external knowledge flows positively affect firms’ ambidextrous orientation, 5) firms’ innovation & flexibility climate positively impacts firms’ ambidextrous orientation, 6) firms’ social capital is not associated with firms’ ambidextrous orientation, 7) firms’ organizational capital positively influences firms’ ambidextrous orientation, 8) firms’ participative decision making positively affects firms’ ambidextrous orientation, 9) the complementary effect of the simultaneous pursuit of a differentiation and a low-cost strategy negatively impacts firms’ ambidextrous orientation, 10) firms’ ambidextrous orientation is positively related to firms’ financial performance and that, 11) Firm size moderates the relationship between firms’ ambidextrous innovation orientation and its subsequent financial performance in such a way that this positive effect is increased as size increases. Overall, these findings offer important contributions to organizational ambidexterity literature, by indicating new antecedents of firms’ ambidexterity and a positive relationship of ambidexterity and firms’ financial performance.
Στο σύγχρονο επιχειρησιακό περιβάλλον, το οποίο διέπεται απο συνθήκες έντονου ανταγωνισμού, το ερευνητικό πεδίο της διαχείρισης καινοτομίας έχει ανθίσει, καθώς οι επιχειρήσεις οφείλουν να αναπτύξουν καινούρια προϊόντα, να γίνουν ανταγωνιστικές και να εκτελούν τις διαδικασίες τους επαρκώς. Αυτή η συνεχής αλλαγή έχει οδηγήσει τους οικονομικούς οργανισμούς στην ανάγκη να αντιμετωπίσουν την ένταση μεταξύ της εξερεύνησης νέων ευκαιριών ή/και την ανάπτυξη των ήδη υπαρχόντων ικανοτήτων. Η θεωρία της αμφιδεξιότητας αναφέρεται στην ταυτόχρονη εκτέλεση και των δύο παραπάνω (ανάπτυξη νέων ευκαιριών και υπαρχόντων ικανοτήτων). Πιο συγκεκριμένα, οι επιχειρήσεις προσπαθούν να προσαρμοστούν στις σύνθετες και πολλές φορές έντονες αλλαγές του εξωτερικού τους περιβάλλοντος είτε εξευρευνώντας νέες ιδέες, προϊόντα ή/και υπηρεσίες αναπτύσσοντας ταυτόχρονα τα υπάρχοντα προϊόντα, αγορές ή/και ικανότητες. Επιπλέον, έντονη είναι η επιστημονική διαμάχη όσον αφορά τους παράγοντες που οδηγούν στην οργανωσιακή αμφιδεξιότητα όπως επίσης και στην επίδραση που έχει η αμφιδεξιότητα στην χρηματοοικονομική απόδοση των επιχειρήσεων. Η παρούσα διδακτορική διατριβή εστιάζει α) στους προσδιοριστικούς παράγοντες της στρατηγικής οργανωσιακής αμφιδεξιότητας (στο επίπεδο της επιχείρησης) και β) στη σχέση της με την χρηματοοικονομική απόδοση των επιχειρήσεων. Χρησιμοποιώντας τη μέθοδο της ιεραρχικής παλινδρόμισης σε ένα δείγμα των 133 πιο κερδοφόρων Ελληνικών επιχειρήσεων αποδεικνύεται ότι: 1) H δημιουργική αποτελεσματικότητα των ανώτατων διοικητικών στελεχών επηρεάζει θετικά τον προσανατολισμό της επιχείρησης στην οργανωσιακή αμφιδεξιότητα, 2) Ο προσανατολισμός των ανώτατων διοικητικών στελεχών στην επίτευξη γνώσεων επηρεάζει θετικά τον προσανατολισμό της επιχείρησης στην οργανωσιακή αμφιδεξιότητα, 3) Ο προσανατολισμός των ανώτατων διοικητικών στελεχών στην επίτευξη αποτελεσμάτων επηρεάζει αρνητικά τον προσανατολισμό της επιχείρησης στην οργανωσιακή αμφιδεξιότητα, 4) Οι ροές εξωτερικής γνώσης επηρεάζουν θετικά τον προσανατολισμό της επιχείρησης στην οργανωσιακή αμφιδεξιότητα, 5) Το κλίμα καινοτομίας και ελαστικότητας μέσα στην επιχείρηση επηρεάζει θετικά τον προσανατολισμό της στην οργανωσιακή αμφιδεξιότητα, 6) Το κοινωνικό κεφάλαιο της επιχείρησης δεν συνδέεται με τον προσανατολισμό της στην οργανωσιακή αμφιδεξιότητα, 7) Το οργανωσιακό κεφάλαιο της επιχείρησης επηρεάζει θετικά τον προσανατολισμό της στην οργανωσιακή αμφιδεξιότητα, 8) Η συμμετοχικότητα στην λήψη αποφάσεων μέσα στην επιχείρηση επηρεάζει θετικά τον προσανατολισμό της στην οργανωσιακή αμφιδεξιότητα, 9) Η συμπληρωματικότητα των ανταγωνιστικών στρατηγικών (διαφοροποίησης και χαμηλού κόστους) επηρεάζει αρνητικά τον προσανατολισμό της επιχείρησης στην αμφιδεξιότητα, 10) Η αμφιδεξιότητα της επιχείρησης επηρεάζει θετικά την χρηματοοικονομική της απόδοση, 11) Το μέγεθος της επιχείρησης επηρεάζει θετικά τη σχέση μεταξύ αμφιδεξιότητας και χρηματοοικονομικής απόδοσης και αυτή η επίδραση αυξάνεται όσο μεγαλώνει το μέγεθος της επιχείρησης. Συμπερασματικά, τα παραπάνω αποτελέσματα συνεισφέρουν στη θεωρία της οργανωσιακής αμφιδεξιότητας παρουσιάζοντας καινούριους παράγοντες που οδηγούν σε αμφιδεξιότητα και αποδεικνύοντας τη θετική σχέση μεταξύ αμφιδεξιότητας και χρηματοοικονομικής απόδοσης των επιχειρήσεων.
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