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1

van Kampen, Dirk. "Personality and Psychopathology: a Theory-Based Revision of Eysenck’s PEN Model." Clinical Practice & Epidemiology in Mental Health 5, no. 1 (December 8, 2009): 9–21. http://dx.doi.org/10.2174/1745017900905010009.

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The principal aim of this paper is to investigate whether it is possible to create a personality taxonomy of clinical relevance out of Eysenck’s original PEN model by repairing the various shortcomings that can be noted in Eysenck’s personality theory, particularly in relation to P or Psychoticism. Addressing three approaches that have been followed to answer the question ‘which personality factors are basic?’, arguments are listed to show that particularly the theory-informed approach, originally defended by Eysenck, may lead to scientific progress. However, also noting the many deficiencies in the nomological network surrounding P, the peculiar situation arises that we adhere to Eysenck’s theory-informed methodology, but criticize his theory. These arguments and criticisms led to the replacement of P by three orthogonal and theory-based factors, Insensitivity (S), Orderliness (G), and Absorption (A), that together with the dimensions E or Extraversion and N or Neuroticism, that were retained from Eysenck’s PEN model, appear to give a comprehensive account of the main vulnerability factors in schizophrenia and affective disorders, as well as in other psychopathological conditions.
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2

Padrell, Maria, David Riba, Yulán Úbeda, Federica Amici, and Miquel Llorente. "Personality, cognition and behavior in chimpanzees: a new approach based on Eysenck’s model." PeerJ 8 (August 17, 2020): e9707. http://dx.doi.org/10.7717/peerj.9707.

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Personality has been linked to individual variation in interest and performance in cognitive tasks. Nevertheless, this relationship is still poorly understood and has rarely been considered in animal cognition research. Here, we investigated the association between personality and interest, motivation and task performance in 13 sanctuary chimpanzees (Pan troglodytes) housed at Fundació Mona (Spain). Personality was assessed with a 12-item questionnaire based on Eysenck’s Psychoticism-Extraversion-Neuroticism model completed by familiar keepers and researchers. Additionally, personality ratings were compared to behavioral observations conducted over an 11-year period. Experimental tasks consisted in several puzzle boxes that needed to be manipulated in order to obtain a food reward. Dependent variables included participation (as an indicator of interest), success and latency (as measures of performance), and losing contact with the task (as an indicator of motivation). As predicted, we obtained significant correlations between Eysenck’s personality traits and observed behaviors, although some expected associations were absent. We then analyzed data using Generalized Linear Mixed Models, running a model for each dependent variable. In both sexes, lower Extraversion and lower Dominance were linked to a higher probability of success, but this effect was stronger in females. Furthermore, higher Neuropsychoticism predicted higher probability of success in females, but not in males. The probability of losing contact with the task was higher in young chimpanzees, and in those rated lower on Extraversion and higher on Dominance. Additionally, chimpanzees rated higher on Neuropsychoticism were also more likely to stop interacting with the task, but again this was more evident in females. Participation and latency were not linked to any personality trait. Our findings show that the PEN may be a good model to describe chimpanzee personality, and stress the importance of considering personality when interpreting the results of cognitive research in non-human primates.
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Shatz, Steven M. "The relationship between Horney’s three neurotic types and Eysenck’s PEN model of personality." Personality and Individual Differences 37, no. 6 (October 2004): 1255–61. http://dx.doi.org/10.1016/j.paid.2003.12.009.

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4

Clinciu, Aurel Ion. "Convergent validation of EATQ-R questionnaire against Eysenck's PEN model of personality." Procedia - Social and Behavioral Sciences 33 (2012): 408–12. http://dx.doi.org/10.1016/j.sbspro.2012.01.153.

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5

Mitrović, Dušanka, Petar Čolović, and Snežana Smederevac. "Evaluation of Zuckerman-Kuhlman Personality Questionnaire-50-CC in Serbian culture." Primenjena psihologija 2, no. 3 (October 1, 2015): 217–30. http://dx.doi.org/10.19090/pp.2009.3.217-230.

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The main purpose of this research was to evaluate dimensions of the Zuckerman-Kuhlman Personality Questionnaire-50-CC (ZKPQ-50-CC) in the Serbian culture in the light of some of the basic assumptions of the alternative five-factor model – the cross-cultural stability, construct validity and heritability. The study had two parts. The aim of the first study is to evaluate the replicability of the alternative FFM in a Serbian sample (N = 1155). Three structural models were tested using confirmatory factor analysis. The model which included correlated dimensions and four omitted items showed the best fit. The second study, conducted on a sample of 200 participants (90 male and 110 female), was set to test several models of relations between the alternative FFM and Eysenck's PEN model. Four models were tested using the structural equation modeling. The best- fitting model included three latent dimensions, which corresponded to PEN dimensions.
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Smederevac, Snezana, Petar Colovic, Dusanka Mitrovic, Zeljka Nikolasevic, and Branka Djekic. "Heritability of dimensions of Eysenck's pen model and the alternative five-factor model of personality." Psihologija 39, no. 4 (2006): 407–23. http://dx.doi.org/10.2298/psi0604407s.

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The main aim of this study is to estimate the heritability of AFFM and PEN dimensions, including 67 pairs of twins (34 monozygotic and 33 dizygotic) of both genders, aged 18 - 44. The heritability has been estimated by the biometric method, two full (ACE and ADE) and three reduced (AE, DE and CE) models tested for each personality trait. Taking into consideration the AFFM dimensions, additive genetic factors and a non-shared environment contribute the most significantly to the phenotypic variation of activity, sociability and the impulsive sensation seeking; anxiety and aggressiveness are best accounted for by the dominant genetic effects. In the PEN domain, fit indicators suggest that ACE and the reduced AE models provide the best explanation for the phenotypic manifestations of neuroticism, while ACE and CE models account for the variation of L scale. Although the fit indicators calculated for extraversion and psychotic behavior are somewhat problematic, the parameter estimates show that extraversion is best accounted for by the additive genetic variance, shared environmental effects, and the non-shared environment, whereas psychotic behavior is the most adequately explained by both shared and non-shared environmental effects.
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7

Rossier, Jérôme, Anton Aluja, Angel Blanch, Oumar Barry, Michel Hansenne, André F. Carvalho, Mauricio Valdivia, et al. "Cross–cultural Generalizability of the Alternative Five–factor Model Using the Zuckerman–Kuhlman–Aluja Personality Questionnaire." European Journal of Personality 30, no. 2 (March 2016): 139–57. http://dx.doi.org/10.1002/per.2045.

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Several personality models are known for being replicable across cultures, such as the Five–Factor Model (FFM) or Eysenck's Psychoticism–Extraversion–Neuroticism (PEN) model, and are for this reason considered universal. The aim of the current study was to evaluate the cross–cultural replicability of the recently revised Alternative FFM (AFFM). A total of 15 048 participants from 23 cultures completed the Zuckerman–Kuhlman–Aluja Personality Questionnaire (ZKA–PQ) aimed at assessing personality according to this revised AFFM. Internal consistencies, gender differences and correlations with age were similar across cultures for all five factors and facet scales. The AFFM structure was very similar across samples and can be considered as highly replicable with total congruence coefficients ranging from .94 to .99. Measurement invariance across cultures was assessed using multi–group confirmatory factor analyses, and each higher–order personality factor did reach configural and metric invariance. Scalar invariance was never reached, which implies that culture–specific norms should be considered. The underlying structure of the ZKA–PQ replicates well across cultures, suggesting that this questionnaire can be used in a large diversity of cultures and that the AFFM might be as universal as the FFM or the PEN model. This suggests that more research is needed to identify and define an integrative framework underlying these personality models. Copyright © 2016 European Association of Personality Psychology
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8

Dinic, Bojana, and Snezana Smederevac. "Position of aggressiveness in common latent space of PEN model and model Big Five Plus Two." Psihologija 45, no. 3 (2012): 295–310. http://dx.doi.org/10.2298/psi1203295d.

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The purpose of this research was to examine the relations between different aspects of aggressiveness and personality traits. Buss-Perry Aggression Questionnaire (AQ), Eysenck Personality Questionnaire (EPQ), which represent psychobiological model, and inventory Big Five Plus Two Inventory (BF+2), which represent psycholexical model of personality in Serbian language, were administered to 478 participants. The results revealed that affective impulsive aggressiveness and predatory or instrumental aggressiveness could be identified in the aggressiveness - personality traits relationships. Those aspects of aggressiveness could take manifest or latent character. As expected, Psychoticism from EPQ, Aggressiveness, and Negative Valence from BF+2 showed a significant contribution to all identified forms, except for Aggressiveness in relations with ?acting out? physical aggression. Although these personality traits carry out significant loadings, these loadings were not always the highest. Affective-impulsive aggressiveness, which was mainly determined by the components of latent domain AQ, was related to Neuroticism from both models. The remaining forms of manifest aggressiveness were related to low Consciousness, whereas Physical aggression is connected to Extraversion and Oppennes. This connection represents possible ?acting out? reaction or more frequent tendency of impulsive physical aggression. The results showed that aggressiveness represents a multidimensional construct which could be explained by specific constellation of personality traits, depending which aspects of aggressivenes are of interest.
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9

Mitrovic, Dusanka, and Snezana Smederevac. "Construct validity of multidimensional personality questionnaire (MPQ)." Psihologija 40, no. 2 (2007): 211–28. http://dx.doi.org/10.2298/psi0702211m.

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The paper presents two studies aimed at the examination of the factor structure of The Multidimensional Personality Questionnaire (MPQ) and joint factor structure of the scales of MPQ and SPSRQ (The Sensitivity to Punishment and Sensitivity to Reward Questionnaire). In the first research conducted on the sample of 1127 participants of both sexes, age 18 to 67, the results of the principal component analysis of the MPQ scales point to the existence of three higher-order dimensions, named General Adaptedness, Psychopathic Tendencies and Negative Emotionality. These dimensions correspond to the dimensions of the Eysenck?s PEN model to the greater extent than they achieve the assumed similarity with the dimensions of the Reinforcement Sensitivity Theory. In the second study conducted on the sample of 199 respondents of both sexes, age 18 to 59, the results of the joint principal component analysis of the MPQ and SPSRQ scales point to the existence of three higher order dimensions, which correspond to the Tellegen?s Positive Emotionality, Negative Emotionality, and Constraint. .
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10

Larsson, Gerry, Lennart Nordström, Gulli Ljunggren, Ann‐britt Nyberg, Björn Resare, Göran Schedwin, and Margareta Wahlgren. "The Grossarth‐Maticek and Eysenck Personality Types, Health‐related behaviour, and indicators of transitory ill‐health." European Journal of Personality 9, no. 2 (June 1995): 75–87. http://dx.doi.org/10.1002/per.2410090202.

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The aim of this study was to scrutinize the relationship between personality type as described by Grossarth‐Maticek and Eysenck, health‐related behaviours, and indicators of transitory ill health in a community sample. The sample consisted of all per sons aged 40 years (45 men and 35 women) in a Swedish municipality who agreed to take part in a health examination at the primary health care centre of the municipality. The Short Interpersonal Reactions Inventory (Grossarth‐Maticek and Eysenck, 1990) was used to measure personality type. Self‐report data were obtained regarding seven health‐related behaviours. Health was assessed in three ways; self‐report (paper and pencil), self‐report (interview response to physician), and measures of 36 biological variables including immune system indicators. The allocation of persons to the different personality types proved problematic using the established methods. By combining the types, according to Eysenck's personality model, and performing a cluster analysis on this combination, a ‘healthy’ and a ‘stressed’ profile were identified within both the male and the female group of subjects. Persons in the healthy personality cluster showed more favourable scores on the health‐related behaviour indices and on the self‐report health scales than the persons in the stressed cluster. They also tended to score lower than those in the stressed cluster on most of the biological markers known to increase during acute stress. The possibility that this implies a higher level of strain for the persons in the stressed cluster on various bodily systems is discussed.
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11

Metz, Alexia E., Daniella Boling, Ashley DeVore, Holly Holladay, Jo Fu Liao, and Karen Vander Vlutch. "Dunn’s Model of Sensory Processing: An Investigation of the Axes of the Four-Quadrant Model in Healthy Adults." Brain Sciences 9, no. 2 (February 7, 2019): 35. http://dx.doi.org/10.3390/brainsci9020035.

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We examined the behavioral response (BR) and threshold (T) axes of Dunn’s four-quadrant model of sensory processing (1997). We assessed whether they are ordinal ranges and if variation is associated with other similarly described characteristics: Introversion/Extraversion (I/E) of Eysenck’s personality model (Sato, 2005), and somatosensory event related potentials (SERP) and their gating (Davies & Gavin, 2007). From healthy adults (n = 139), we obtained: Adult/Adolescent Profile (A/ASP, Brown & Dunn, 2002) and Eysenck’s Personality Questionnaire, Brief Version (Sato, 2005) scores and peak amplitude and gating factor of SERP P50. We found that BR scores did not differ across normative categories of the A/ASP, but T scores significantly increased along the axis. I/E scores did not vary with BR scores. There were no differences or correlations in P50 amplitudes and gating with T scores. The findings suggest that the BR axis may not reflect a construct with ordinal range, but the T axis may. Dunn’s concept of BR appears to be distinct from Eysenck’s concept of I/E. SERP and its gating may not be directly reflective of sensory processing thresholds in healthy adults. Conclusions are limited by having few participants with passive behavior regulation or low threshold patterns of processing.
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12

Dunlop, Patrick D., David L. Morrison, Jessica Koenig, and Beejay Silcox. "Comparing the Eysenck and HEXACO Models of Personality in the Prediction of Adult Delinquency." European Journal of Personality 26, no. 3 (May 2012): 194–202. http://dx.doi.org/10.1002/per.824.

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Drawing from self and peer reports of personality, the present study compares the structures of the HEXACO and Eysenck models of personality and the models‘ capacity to predict self reported acts of delinquency. Correlations amongst scales revealed that Psychoticism captures elements of both HEXACO Emotionality and Conscientiousness. The Eysenck Lie scale correlated positively with both self and peer reported HEXACO Honesty–Humility and Conscientiousness, suggesting that this validity scale includes substantive variance relating to the latter factors. Regression analyses of personality data from both rater sources revealed that Honesty–Humility and Psychoticism were strong predictors of delinquency that independently offered substantial incremental validity. For self reports, the Extraversion and Lie scales were also strong unique predictors of delinquency. Copyright © 2011 John Wiley & Sons, Ltd.
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13

Romero, M., Estrella, Angeles Luengo, M., Teresa Carrillo‐De‐La‐Peña, and José M. Otero‐López. "The Act Frequency Approach to the study of impulsivity." European Journal of Personality 8, no. 2 (June 1994): 119–33. http://dx.doi.org/10.1002/per.2410080204.

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Though widely used in research on personality, the impulsivity construct is far from being well defined. Different ways of measuring and operationalizing this construct have led to contradictory empirical results. Nor is it clear where impulsivity belongs in multidimensional personality models. For instance, in Eysenck's original scheme it is treated as a component of extroversion, whereas in Costa and McCrae's (1992) NEO model it is a facet of the neuroticism dimension. In this study, we used Buss and Craik's Act Frequency Approach to investigate the components of impulsivity and its relationships (at both internal and manifested structure levels) with extroversion and neuroticism. A set of acts was identified, the frequency of commission of which correlated with other measures of impulsivity (especially its motor and cognitive aspects), and correlated better with neuroticism than with extroversion.
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14

Saklofske, D. H., S. C. Bowden, F. J. R. van de Vijver, and E. Pena. "Eysenck’s Four Factor Personality Model Is Invariant across Countries and Gender." Personality and Individual Differences 101 (October 2016): 512. http://dx.doi.org/10.1016/j.paid.2016.05.285.

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15

Van Kampen, Dick. "The 3DPT dimensions S, E, and N: A critical evaluation of Eysenck's Psychoticism model." European Journal of Personality 7, no. 2 (June 1993): 65–105. http://dx.doi.org/10.1002/per.2410070202.

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In this article a critical evaluation is given of Eysenck's Psychoticism model. It is argued that in this model two sub‐models can be distinguished, which, contrary to Eysenck's presentation, cannot be regarded as true extensions of each other. With respect to one of these models, the ‚genotypic’︁ P‐model, the theory is criticized in that both schizophrenia and affective psychosis are determined by a common genetic predisposition which can phenotypically manifest itself in variations of P. Instead of this theory, the likelihood is put forward that a high EPQ‐P score, albeit in combination with a high N and a low E score (and notwithstanding the fact that criminals or psychopaths can also obtain high P scores), is (only) related to the schizoid state, and hence, that P seems to be relevant either as a predisposing factor contributing to the development of schizophrenic psychosis, or as a factor on which biological relatives of schizophrenics obtain higher scores on average than normals do. In this respect, Eysenck's theory that the non‐schizoid form of psychopathy can also be found among first‐degree relatives of schizophrenics, and hence, that psychopathy and schizoidia are genetically related, is also criticized. Furthermore, it is argued that Eysenck's EPQ‐P scale is not optimal for measuring those traits of the schizoid personality which are independent of N and/or E. Both arguments regarding the contents of this scale and arguments with respect to the demonstrated lack of invariance of the EPQ‐P factor are adduced to support this statement. Thus, an alternative scale for measuring ‚P’︁ (labelled S or Insensitivity) was designed by us. The S‐scale is based on literature concerning the schizoid state and reflects the results of a series of principal components analyses of (potential) S items, together with N and E items, put into execution with the intention of investigating the invariance of the S factor (and of E and N) with respect to six sample and other parameters. These investigations were carried out on a large, representative sample of the Dutch population. Additional investigations were carried out concerning the reliability and validity of the three newly formed scales. The results of these investigations turned out to be very satisfactory or, in some respects, at least promising. Finally, in this article, comments are made on the nature of the S factor, comparing this dimension with both Eysenck's P factor and the dimensions Agreeableness and Conscientiousness, as proposed, for instance, in McCrae and Costa's version of Nor‐man's 5‐factor model. As against P, the S or Insensitivity factor seems to be only (negatively) related to Agreeableness and not to Conscientiousness. It is also argued that this finding seems to be in accord with the supposed schizoid nature of S and the criticisms levelled at Eysenck's EPQ‐P scale.
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Beratis, Ion N., Andreas D. Rabavilas, George N. Papadimitriou, and Charalabos Papageorgiou. "Eysenck’s model of personality and psychopathological components in right- and left-handers." Personality and Individual Differences 50, no. 8 (June 2011): 1267–72. http://dx.doi.org/10.1016/j.paid.2010.10.033.

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17

Mason, Oliver. "A confirmatory factor analysis of the structure of schizotypy." European Journal of Personality 9, no. 4 (November 1995): 271–81. http://dx.doi.org/10.1002/per.2410090404.

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Recent research into schizotypal traits has been concerned with the number and nature of these personality dimensions. Earlier exploratory factor analytic work using a wide variety of scales (the CSTQ) has generated a four‐factor solution but other solutions have been provided by other investigators. This study uses confirmatory factor analysis on a large sample to compare several plausible models of the relationships between scales. These models include a two‐factor model separating ‘positive’ from ‘negative’ schizotypal features, a three‐factor model including features of cognitive disorganization, and the four‐factor model generated previously by exploratory factor analysis. Results offer support for the four‐factor solution as the only structure meeting multiple criteria for goodness of fit. The relevance of Eysenck's dimensions, and the P scale in particular, to the results is discussed. Attention is drawn to the possibility that the factors describe predispositions of risk of psychotic disorders beyond that of schizophrenia.
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18

Larstone, Roseann M., Kerry L. Jang, W. John Livesley, Philip A. Vernon, and Heike Wolf. "The relationship between Eysenck’s P-E-N model of personality, the five-factor model of personality, and traits delineating personality dysfunction." Personality and Individual Differences 33, no. 1 (July 2002): 25–37. http://dx.doi.org/10.1016/s0191-8869(01)00132-5.

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19

Petrides, K. V., and Adrian Furnham. "Trait emotional intelligence: psychometric investigation with reference to established trait taxonomies." European Journal of Personality 15, no. 6 (November 2001): 425–48. http://dx.doi.org/10.1002/per.416.

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This paper sets out the theoretical foundation of emotional intelligence (EI) as a constellation of traits and self‐perceived abilities. The discriminant validity of trait EI is explored in two studies. In study 1 (N = 227), the psychometric properties of the BarOn Emotional Quotient inventory were scrutinized through confirmatory factor analysis and the measure was found to be unifactorial. When the EQ‐i was examined concurrently with the Eysenck Personality Profiler, a clear trait EI factor emerged in Eysenckian factor space. In study 2 (N = 166), a modified version of the EQ‐i was examined concurrently with the NEO PI‐R and a truncated trait EI factor was isolated within the Five‐Factor Model. Results are discussed with explicit reference to established personality models and it is concluded that trait EI can be conceptualized as a distinct composite construct at the primary level of hierarchical trait structures. Copyright © 2001 John Wiley & Sons, Ltd.
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20

Stautz, Kaidy, Linda Dinc, and Andrew J. Cooper. "Combining Trait Models of Impulsivity to Improve Explanation of Substance Use Behaviour." European Journal of Personality 31, no. 1 (January 2017): 118–32. http://dx.doi.org/10.1002/per.2091.

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The UPPS–P model of impulsivity is gaining popularity among personality and substance use researchers, but questions remain as to whether its five facets have incremental validity in explaining substance use over a more parsimonious model specifying only two facets: reward drive and rash impulsiveness. In three cross–sectional studies (total N = 486), we investigated whether the novel components of the UPPS–P model (negative Urgency, Premeditation, Perseverance, Sensation seeking, Positive urgency) predicted typical and problematic alcohol and cannabis use after accounting for reward drive, rash impulsiveness and trait neuroticism (assessed with the Eysenck Personality Questionnaire). Reward drive and rash impulsiveness scores were calculated using principal components analysis of multiple scales, including UPPS–P premeditation and sensation seeking. Results showed that rash impulsiveness was a robust predictor of typical and problematic substance use. The novel facets of the UPPS–P did not improve prediction of typical substance use. The urgency scales inconsistently predicted problematic use. Specifically, negative urgency predicted one of three measures of negative consequences from alcohol use, and positive urgency only predicted negative consequences from cannabis use. Results suggest that the three novel facets of the UPPS–P model add little over a two component model in explaining substance use, although may provide preliminary evidence for the utility of a revised global urgency construct in explaining problematic substance use. Copyright © 2017 European Association of Personality Psychology
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21

Dorn, Lisa, and Gerald Matthews. "Prediction of mood and risk appraisals from trait measures: Two studies of simulated driving." European Journal of Personality 9, no. 1 (March 1995): 25–42. http://dx.doi.org/10.1002/per.2410090103.

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Two contrasting hypotheses concerning the relationship between personality and mood are distinguished. First, broad traits may relate to emotional temperament, and so predict mood across situations. Second, the interactionist approach to personality implies that narrow, context specific traits may sometimes be the most powerful predictors of mood within situations. This article reports correlations between mood and broad and narrow trait measures, the Eysenck Personality Inventory (EPI; Eysenck and Eysenck, 1964) and the Driving Behaviour Inventory (DBI; Gulian, Matthews, Glendon, Davies and Debney, 1989), within the context of vehicle driving. Mood was measured with the UWIST Mood Adjective Checklist (UMACL; Matthews, Jones and Chamberlain, 1990), in two samples before and after a simulated drive. One sample (N = 73) performed a ‘passive’ drive, in which little interaction with other traffic was required. The second sample (N = 93) performed an ‘active’ driving task, in which subjects had to decide when to overtake other vehicles. Results showed that the DBI traits were more strongly related to mood than EPI traits, particularly following the active drive. The DBI Dislike of Driving scale was the strongest single predictor of post‐drive mood. Prior to the drive, subjects also rated accident risk, driving skill, and judgement, for themselves and for a ‘peer’ driver of similar age and sex. Analysis of these data in the combined sample (N = 166) showed that the DBI was the more consistent predictor of self‐ratings of risk and driving competence, although some relationships between ratings and the EPI were found. Again, the DBI Dislike of Driving scale was the strongest single predictor of self‐ratings. Drivers scoring high on this scale seem immune to drivers' general bias towards rating themselves as safer and more competent than their peers. It is concluded that narrow traits are more predictive than broad traits within the driving context. Data are consistent with the transactional model of driver stress, which proposes that dislike of driving is derived from negative secondary appraisals.
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Conversano, Ciro, Laura Marchi, Rebecca Ciacchini, Claudia Carmassi, Bastianina Contena, Laura Maria Bazzichi, and Angelo Gemignani. "Personality Traits in Fibromyalgia (FM): Does FM Personality Exists? A Systematic Review." Clinical Practice & Epidemiology in Mental Health 14, no. 1 (September 28, 2018): 223–32. http://dx.doi.org/10.2174/1745017901814010223.

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Introduction: Fibromyalgia (FM) is the second most common rheumatic disease with many effects on patient's quality of life. It has been described as a chronic condition characterized by widespread musculo-skeletal pain, sleep disorders and prominent fatigue. Regarding the role of personality factors in fibromyalgia, researchers have focused both on personality traits and psychopathological aspects showing inconsistent results. In particular, several studies have examined the role of alexithymia in FM patients, a trait of personality characterized by difficulty in identification, recognition and description of emotions and feelings, while others have focused on a specific type of personality, such as type D personality (distressed personality). Other studies investigated personality in FM patients referring to Cloninger’s model, a psychobiological model of personality that includes both temperamental and character dimensions of personality. Analyzing scientific literature on this subject seems well suited to provide a critical review of the latest studies and their results. Methods: The method used for this review satisfies the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA). We identified PsycInfo and PubMed as databases for our research. Results: Personality is studied under many aspects and a reference model is not always present. Many studies underline high levels of alexithymia and type D personality in FM patients but when depression is controlled, these results do not differ from those of healthy controls. Conclusion: Studies that use a comprehensive model of personality present a different theoretical approach and use alternatively the Big-Five model, Eysenck’s and Cloninger’s models. The use of a comprehensive model of personality and the control of psychopathological disorders, such as anxiety and depression, seem to be very relevant for a better understanding of a specific personality profile associated with fibromyalgia.
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FRANCIS, LESLIE J. "The relationship between psychological health and attitude toward theistic faith: An empirical enquiry among 13- to 15-year-old students." Ελληνική Περιοδική Έκδοση για τη Θρησκευτική Εκπαίδευση (ΕλΘΕ)/Greek Journal of Religious Education (GjRE) 3, no. 1 (2020): 17. http://dx.doi.org/10.30457/031120202.

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This study explores the relationship between psychological health and attitude toward theistic faith among 2,067 13- to 15-year-old students attending secondary schools across Wales, building upon existing empirical research which examines the association between Eysenck’s dimensional model of personality (a measure of psychological health), and the Francis Scale of Attitude toward Christianity (a measure of affective religiosity). The participants completed the Astley-Francis Scale of Attitude toward Theistic Faith together with the abbreviated Revised Junior Eysenck Personality Questionnaire (JEPQR-A). The data indicated that a positive attitude toward theistic faith was associated with neither higher nor lower neuroticism scores, but was associated with lower psychoticism scores. There is no evidence, therefore, to link a positive view of theistic faith with poorer levels of psychological health (in terms of higher neuroticism or higher psychoticism) among young people in Wales, and some evidence to associate a positive view of theistic faith with better levels of psychological health (in terms of lower psychoticism).
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Jawinski, Philippe, Sebastian Markett, Christian Sander, Jue Huang, Christine Ulke, Ulrich Hegerl, and Tilman Hensch. "The Big Five Personality Traits and Brain Arousal in the Resting State." Brain Sciences 11, no. 10 (September 26, 2021): 1272. http://dx.doi.org/10.3390/brainsci11101272.

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Based on Eysenck’s biopsychological trait theory, brain arousal has long been considered to explain individual differences in human personality. Yet, results from empirical studies remained inconclusive. However, most published results have been derived from small samples and, despite inherent limitations, EEG alpha power has usually served as an exclusive indicator for brain arousal. To overcome these problems, we here selected N = 468 individuals of the LIFE-Adult cohort and investigated the associations between the Big Five personality traits and brain arousal by using the validated EEG- and EOG-based analysis tool VIGALL. Our analyses revealed that participants who reported higher levels of extraversion and openness to experience, respectively, exhibited lower levels of brain arousal in the resting state. Bayesian and frequentist analysis results were especially convincing for openness to experience. Among the lower-order personality traits, we obtained the strongest evidence for neuroticism facet ‘impulsivity’ and reduced brain arousal. In line with this, both impulsivity and openness have previously been conceptualized as aspects of extraversion. We regard our findings as well in line with the postulations of Eysenck and consistent with the recently proposed ‘arousal regulation model’. Our results also agree with meta-analytically derived effect sizes in the field of individual differences research, highlighting the need for large (collaborative) studies.
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Deinzer, Renate, Rolf Steyer, Michael Eid, Peter Notz, Peter Schwenkmezger, Fritz Ostendorf, and Aljoscha Neubauer. "Situational effects in trait assessment: The FPI, NEOFFI, and EPI questionnaires." European Journal of Personality 9, no. 1 (March 1995): 1–23. http://dx.doi.org/10.1002/per.2410090102.

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While most researchers do agree now that situations may have an effect in the assessment of traits, the consequences have been neglected, so far: if situations affect the assessment of traits we have to take this fact into account in studies on reliability and validity of measurement instruments and their application. In the theoretical part of this article we provide a more formal exposition of this point, introducing the basic concepts of latent state–trait (LST) theory. LST theory and the associated models allow for the estimation of the situational impact on trait measures in non‐experimental, correlational studies. In the empirical part, LST theory is applied to three well known trait questionnaires: the Freiburg Personality Inventory, the NEO Five‐Factor Inventory and the Eysenck Personality Inventory. It is shown that significant proportions of the variances of the scales of these questionnaires are due to situational effects. The following consequences of this finding are discussed, (i) Instead of the reliability coefficient, the proportion of variance due to the latent trait, the consistency coefficient, should be used for the estimation of confidence intervals for trait scores, (ii) To reduce the situational effects on trait estimates it may be useful to base such an estimate on several occasions, i.e., to aggregate data across occasions. (iii) Reliability and validity studies should not only be based on a sample of persons representative of those to whom the test will be applied; they should also be conducted in situational contexts representative of the intended applications.
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Demetriou, Andreas, George Spanoudis, Mislav Žebec, Maria Andreou, Hudson Golino, and Smaragda Kazi. "Mind-Personality Relations from Childhood to Early Adulthood." Journal of Intelligence 6, no. 4 (December 6, 2018): 51. http://dx.doi.org/10.3390/jintelligence6040051.

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We present three studies which investigated the relations between cognition and personality from 7 to 20 years of age. All three studies showed that general cognitive ability and the general factor of personality are significantly related throughout this age span. This relation was expressed in several ways across studies. The first investigated developmental relations between three reasoning domains (inductive, deductive, and scientific) and Eysenck’s four personality dimensions in a longitudinal-sequential design where 260 participants received the cognitive tests three times, and the personality test two times, covering the span from 9 to 16 years. It was found that initial social likeability significantly shapes developmental momentum in cognition and vice versa, especially in the 9- to 11-year period. The second study involved 438 participants from 7 to 17 years, tested twice on attention control, working memory, reasoning in different domains, and once by a Big Five Factors inventory. Extending the findings of the first, this study showed that progression in reasoning is affected negatively by conscientiousness and positively by openness, on top of attention control and working memory influences. The third study tested the relations between reasoning in several domains, the ability to evaluate one’s own cognitive performance, self-representation about the reasoning, the Big Five, and several aspects of emotional intelligence, from 9 to 20 years of age (N = 247). Network, hierarchical network, and structural equation modeling showed that cognition and personality are mediated by the ability of self-knowing. Emotional intelligence was not an autonomous dimension. All dimensions except emotional intelligence influenced academic performance. A developmental model for mind-personality relations is proposed.
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Kajonius, Petri J., Björn N. Persson, Patricia Rosenberg, and Danilo Garcia. "The (mis)measurement of the Dark Triad Dirty Dozen: exploitation at the core of the scale." PeerJ 4 (March 1, 2016): e1748. http://dx.doi.org/10.7717/peerj.1748.

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Background.The dark side of human character has been conceptualized in the Dark Triad Model: Machiavellianism, psychopathy, and narcissism. These three dark traits are often measured using single long instruments for each one of the traits. Nevertheless, there is a necessity of short and valid personality measures in psychological research. As an independent research group, we replicated the factor structure, convergent validity and item response for one of the most recent and widely used short measures to operationalize these malevolent traits, namely, Jonason’s Dark Triad Dirty Dozen. We aimed to expand the understanding of what the Dirty Dozen really captures because the mixed results on construct validity in previous research.Method. We used the largest sample to date to respond to the Dirty Dozen (N= 3,698). We firstly investigated the factor structure using Confirmatory Factor Analysis and an exploratory distribution analysis of the items in the Dirty Dozen. Secondly, using a sub-sample (n= 500) and correlation analyses, we investigated the Dirty Dozen dark traits convergent validity to Machiavellianism measured by the Mach-IV, psychopathy measured by Eysenck’s Personality Questionnaire Revised, narcissism using the Narcissism Personality Inventory, and both neuroticism and extraversion from the Eysenck’s questionnaire. Finally, besides these Classic Test Theory analyses, we analyzed the responses for each Dirty Dozen item using Item Response Theory (IRT).Results.The results confirmed previous findings of a bi-factor model fit: one latent core dark trait and three dark traits. All three Dirty Dozen traits had a striking bi-modal distribution, which might indicate unconcealed social undesirability with the items. The three Dirty Dozen traits did converge too, although not strongly, with the contiguous single Dark Triad scales (rbetween .41 and .49). The probabilities of filling out steps on the Dirty Dozen narcissism-items were much higher than on the Dirty Dozen items for Machiavellianism and psychopathy. Overall, the Dirty Dozen instrument delivered the most predictive value with persons with average and high Dark Triad traits (theta> −0.5). Moreover, the Dirty Dozen scale was better conceptualized as a combined Machiavellianism-psychopathy factor, not narcissism, and is well captured with item 4: ‘I tend to exploit others towards my own end.’Conclusion.The Dirty Dozen showed a consistent factor structure, a relatively convergent validity similar to that found in earlier studies. Narcissism measured using the Dirty Dozen, however, did not contribute with information to the core of the Dirty Dozen construct. More importantly, the results imply that the core of the Dirty Dozen scale, a manipulative and anti-social trait, can be measured by a Single Item Dirty Dark Dyad (SIDDD).
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Bech, Per, Marianne Lunde, and Stine Bjerrum Møller. "Eysenck’s Two Big Personality Factors and Their Relationship to Depression in Patients with Chronic Idiopathic Pain Disorder: A Clinimetric Validation Analysis." ISRN Psychiatry 2012 (September 4, 2012): 1–9. http://dx.doi.org/10.5402/2012/140458.

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Aim. The clinimetric aspects of Eysenck’s two big personality factors (neuroticism and extraversion) were originally identified by principal component analysis but have been insufficiently analysed with item response theory models. Their relationship to states of melancholia and anxiety was subsequently analysed. Method. Patients with chronic idiopathic pain disorder were included in the study. The nonparametric item response model (Mokken) was compared to the coefficient alpha to validate the anxiety and depression subscales within the neuroticism scale and the extraversion and introversion subscales within the extraversion scale. When measuring states of depression and anxiety, the Melancholia Scale and the Hamilton Anxiety Scale were used. Results. We identified acceptable subscales of anxiety and depression in the Eysenck factor of neuroticism and extraversion versus introversion subscales within the Eysenck factor of extraversion. Focusing on the item of “Does your mood often go up and down?” we showed a statistically significant association with melancholia and anxiety for patients with a positive score on this item. Conclusion. Within the Eysenck factor of neuroticism it is important to differentiate between the anxiety and depression subscales. The clinimetric analysis of the Eysenck factor of extraversion identified valid subscales.
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Efendić-Spahić, Tamara. "QUALITY OF FAMILY INTERACTIONS AND ADOLES- CENTS' PERSONALITY TRAITS." Journal Human Research in Rehabilitation 3, no. 1 (February 2013): 6–12. http://dx.doi.org/10.21554/hrr.021305.

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Family as the basic social unit is the primary environment of the development of an individual. In the family setting an individual satisfies (or should satisfy) the basic human needs such as the need for safety and love. In the studies of patterns of unadapted behavior of children and adolescents, temperament is most often stated as the key human characteristic feature that is the most important predictor in the development of unadapted and antisocial forms of behavior. The survey of dispositional empirically identified and inheritance-determined characteristics has been described in detail by Eysenck’s dimensional model of personality through mutually orthogonal and bipolar characteristics: Neuroticism, Extraversion and Psychoticism. The formation of these dispositional characteristics is closely related to parents’ sensitivity to child’s needs and the level of parents’ engagement in their parental role. Therefore, the aim of this research was to examine to what extent the assessment of the quality of the relationship with parents is an important predictor for explaining the basic dimensions of adolescents’ personalities. The research was conducted on an appropriate sample of 135 adolescents, students of the Faculty of Philosophy in Tuzla. The results confirm that the aspects of negative relationships with mother and father are important predictors for explaining dimensions of Neuroticism and Psychoticism, which are very significant correlations of unadapted and antisocial behavior. Also, the results indicate less significant importance of positive relations with mother and father for explaining dependent research variables since it is presumed that positive relations act more as a protective factor whereas the assessment of negative relationships with parents is certainly more important, especially for the dimensions related to bad adaptation of adolescents. The results also indicate equal importance of mother and father in the upbringing process for explaining the basic personality dimensions of adolescents since negative relationships with both mother and father appear as equally important predictors for explaining the dimensions of Neuroticism and Psychoticism in adolescents.
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Ruch, Willibald, and René T. Proyer. "Who fears being laughed at? The location of gelotophobia in the Eysenckian PEN-model of personality." Personality and Individual Differences 46, no. 5-6 (April 2009): 627–30. http://dx.doi.org/10.1016/j.paid.2009.01.004.

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Helweg-Jørgensen, Stig, Mia Beck Lichtenstein, Alan E. Fruzzetti, Christian Møller Dahl, and Susanne S. Pedersen. "Daily Self-Monitoring of Symptoms and Skills Learning in Patients With Borderline Personality Disorder Through a Mobile Phone App: Protocol for a Pragmatic Randomized Controlled Trial." JMIR Research Protocols 9, no. 5 (May 25, 2020): e17737. http://dx.doi.org/10.2196/17737.

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Background Patient self-monitoring via mobile phones during psychotherapy can enhance and provide an overview of psychotherapeutic progress by graphically displaying current and previous symptom scores, providing feedback to the patient, delivering psychoeducative material, and providing timely data to the therapist or treatment team. Objective This study will aim to assess the effects of using a mobile phone to self-monitor symptoms and acquire coping skills instead of using pen and paper during psychotherapy in patients with borderline personality disorder (BPD). Dialectical behavior therapy will be performed to treat BPD. The primary outcome is the mean time needed to learn coping skills directed at emotion regulation; the secondary outcome is changes in the BPD symptom score as measured by the Zanarini Rating Scale for Borderline Personality Disorder. Methods This study is a pragmatic, multicenter randomized controlled trial. Participants were recruited through five public general psychiatric outpatient treatment facilities in Denmark. Patients are randomly assigned, on a 1:1 basis, to either the mobile phone condition (using the Monsenso mDiary mobile app) or pen-and-paper condition. Patients will complete several self-report questionnaires on symptom severity; assessments by trained raters on BPD severity will be performed as well. Survival analysis with a shared frailty model will be used to assess the primary outcome. Results Recruitment began in June 2017 and was completed in February 2019 after 80 participants were recruited. The study ended in February 2020. It is expected that the benefits of mobile phone–based self-report compared to the pen-and-paper method will be demonstrated for skill learning speed and registration compliance. To our knowledge, this is the first trial exploring the impact of cloud-based mobile registration in BPD treatment. Conclusions This trial will report on the effectiveness of mobile phone–based self-monitoring during psychiatric treatment. It has the potential to contribute to evidence-based clinical practice since apps are already in use clinically. Trial Registration ClinicalTrials.gov NCT03191565; https://clinicaltrials.gov/ct2/show/NCT03191565 International Registered Report Identifier (IRRID) DERR1-10.2196/17737
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Barko, Vadym I., Vadym V. Barko, and Viktor Bondarenko. "THEORETICAL APPROACHES TO THE BELBIN TEAM ROLES TEST AND ITS USE IN LAW-ENFORCEMENT AGENCIES OF UKRAINE." PSYCHOLOGICAL JOURNAL 7, no. 3 (March 30, 2021): 17–27. http://dx.doi.org/10.31108/1.2021.7.3.2.

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The article examines of theoretical approaches to the Belbin Team Roles test – a psychological examining instrument widely used from the eighties of the last century in English-speaking countries by psychologists for professional selection and psychological support of organizational staff, including law enforcement structures. The test is currently considered as one of the most proven psychological examining instrument assessing team roles that a person plays in professional activities. The Belbin Team Roles test was developed on the basis of multi-stage research involving various organizations and teams.Ukraine does not have any Ukrainian-language version of this test, although its structure and diagnostic capabilities allow its usage in different law enforcement agencies. The article reveals the theoretical basis of the Belbin Team Roles test, which is based on an orthogonal model of the interaction of two basic personality scales, according to Eysenck’s theory, - introversion-extraversion and anxiety-stability. The study confirmed the feasibility of carrying out special work to adapt the Belbin Team Roles test into Ukrainian for the needs of the bodies of the Ministry of Internal Affairs of Ukraine. This is due to the fact that the tests gives a comprehensive psychological examination of a person's predisposition to perform one or more team roles in a unit – a chief, a planner, a think tank, an evaluator, an investigator, a work addict, a team coordinator and a finisher. The test contains a set of statements, grouped into seven thematic groups; the respondents do not require a significant amount of time to complete the proposed tasks. After test filling by employees of a body of the Ministry of Internal Affairs, a psychologist can determine their belonging to a certain personality type, which determines their ability to perform certain roles in a unit; this will help to correctly determine employees’ specializations in a body of the Ministry of Internal Affairs, in a particular law enforcement area, as well as the optimal role in a unit. The authors have convincingly confirmed the expediency of using this test in psychological work with personnel of the Ministry of Internal Affairs of Ukraine, because the test allows complex psychological examination of important social-psychological characteristics and can determine employees’ inclination to perform one of eight key team roles during the professional activities.
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Pérez-Curiel, Concha. "Trend towards extreme right-wing populism on Twitter. An analysis of the influence on leaders, media and users." Communication & Society 33, no. 2 (April 20, 2020): 175–92. http://dx.doi.org/10.15581/003.33.2.175-192.

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The advance of populism in Europe and the positioning of this type of politics on the Web are both facts substantiated by scientific research. In this connection, a platform like Twitter serves as a stage for dissemination, interaction, mobilisation and building the personality of influencer/leaders and as a strategic tool for the selection of issues and for propaganda and fake news. The main objective is to know the impact that this communication model has on both digital users and the media, particularly in electoral processes. To this end, a quantitative-qualitative comparative content analysis, which studies the issue frame and the game frame, is performed on the personal Twitter accounts of Marine Le Pen (@MLP_officiel), the leader of Rassemblement National (RN) in France, Matteo Salvini (@matteosalvinimi), the leader of Liga Norte (LN) in Italy, and Santiago Abascal (@Santi_ABASCAL), the leader of Vox in Spain. In the context of the European elections held on the 26 May 2019, a sample of 2,187 tweets, user metrics (‘likes,’ retweets and comments) and their reproduction in the digital newspapers @lemondefr, @repubblica and @el_país are analysed. The initial results evince a strategic use of online tools, with a media and public response that reproduces the populist discourse of the far-right, to the point of making it go viral.
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Lisá, Elena, and Michael Dzúrik. "Psychometric properties of the HEXACO-PI-R self-evaluation form in Slovak translation." Romanian Journal of Applied Psychology 23, no. 1 (June 30, 2021): 1–8. http://dx.doi.org/10.24913/rjap.23.1.01.

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The study aimed to verify the psychometric properties of the 100-item HEXACO-PI-R questionnaire. The sample consisted of 1624 adults aged from 16 to 79 years (M=34.5, SD=13.35) who filled the paper-pen self-report form of the HEXACO-PI-R. The average internal consistency of the six factors was α=.78 (from .72 for Openness to .81 for Honesty-Humility) and α=.60 for facets. The Altruism scale in the Slovak translation did not reach a satisfactory internal consistency (α=.29). Mean values in the Slovak-speaking sample were 3.29, and standard deviations .53 for factor level and .74 at the facet level. Sex differences showed the higher Emotionality (d=.99) and Honesty-Humility (d= .38) in women. Age differences in Honesty-Humility showed a medium effect size. Factors did not inter-correlate, or they correlated weakly, except for r=.34 in the relationship between Agreeableness and Honesty-Humility. The factors were well distinguished from one another. The exploratory factor analysis with Promax rotation confirmed the six-factor model, which explained in total 44% of data variance, with an average loading of .60. Individual one-factor models met most of the goodness of fit criteria in confirmatory factor analysis, but the six-factor model did not meet them. The controversy associated with assessing the internal structure of multidimensional personality inventories by confirmatory factor analysis is discussed. According to the currently published research studies, the research findings supported the reliability and internal validity of HEXACO-PI-R in Slovak translation.
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Denysenko, Volodymyr. "The Knight of the National-Statist Idea (To the 140th Anniversary of Symon Petliura, Architect of the National Idea, Statesman, Military Figure and Prominent Personality)." Diplomatic Ukraine, no. XX (2019): 777–93. http://dx.doi.org/10.37837/2707-7683-2019-53.

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The article highlights the main life milestones of Symon Petliura, a Ukrainian statesman, one of the founders of the UPR army and a public figure, reveals his contribution to the development of spirituality and scientific heritage of our society. National idea always took centre stage in his life and work. Symon Petliura had a pen-chant for art, writing, and theatre. Being fond of Ukrainian antiquity and song creativity, he thoroughly investigated the history of Ukrainian culture. In the critical period of the Ukrainian revolution, he was destined to become the head of state and fight for freedom and independence of the people. The personality of Symon Petliura is inseparable from the history of the Ukrainian army, to which he contributed a lot of effort and energy. His contribution at the time of stormy military activities is especially striking, given that Symon Petliura had no special military education. Still, it was he who was able to understand the importance of Ukraine’s own armed forces and their role in the struggle for statehood. In his capacity as Head of State and Supreme Commander of the UPR Army, Symon Petliura served as a model for his contemporaries and successors and a prominent example of ardent struggle for his country. This struggle was not successful due to the prevailing forces of the external fronts and the Ukrainian forces were too fragmented altogether. Ukraine was faced with an array of complex problems and unforeseen circumstances, which could not be dealt with even by the most brilliant masters of the then world politics. Nonetheless, he did not lose faith in the revival of Ukraine as an independent state. Even in exile, Symon Petliura continued to be a guide for his people through his diplomatic services trying to maintain the international legal status of the government of the UPR in exile. Symon Petliura is an undisputed and uncompromising leader of the national liberation struggle. His name went down in Ukrainian history as one of the outstanding figures of the 20th century. Keywords: national idea, statesman, Ukrainian People’s Republic, Ukrainian army, spirituality, patriotism.
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Sakai, Hiroshi, Hiroaki Ishii, and Junzo Watada. "Special Issue on Forum for Interdisciplinary Mathematics 2013." Journal of Advanced Computational Intelligence and Intelligent Informatics 18, no. 6 (November 20, 2014): 927–28. http://dx.doi.org/10.20965/jaciii.2014.p0927.

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This special issue focuses on recent research in interdisciplinary mathematics and mathematical sciences. For the last four decades, the Forum for Interdisciplinary Mathematics (FIM), a society for researchers in mathematical sciences, has focused on mathematics, combinatorics, statistics, operations research, computer science, fuzzy sets, rough sets, bioinformatics, etc. The 22nd International Conference of FIM on Interdisciplinary Mathematics, Statistics and Computational Techniques (IMSCT 2013-FIM XXII) was held in Kitakyushu, Japan, on November 10-12, 2013. This conference was organized by the International Society of Management (ISME international), the Graduate School of Information, Production and Systems, Waseda University, in conjunction with FIM. IMSCT 2013-FIM XXII was attended by faculty members, researchers, specialists, and graduate students from around the world. The 50 papers presented included keynote speeches by Professor Bhu Dev Sharma, Professor Milan Vlach, and Professor Tomonari Suzuki, together with five plenary talks. To promote FIMfs activities, guest editors had also planned to invite public participation in this special issue accepting nine papers, four selected papers from the conference and five papers closely related to this special issue. Each paper underwent strict peer reviews. The first paper, Crisp and Fuzzy Granular Hierarchical Structures Generated from a Free Monoid, by Tetsuya Murai, Sadaaki Miyamoto, Masahiro Inuiguchi, Yasuo Kudo, and Seiki Akama, proposes a granular hierarchy, and characterizes the mathematical structure based on fuzzy multisets, fuzzy sets, and rough multisets. This granular hierarchy includes Yagerfs fuzzy multisets and Zadehfs fuzzy sets, offering a general framework. The second paper, Variable Neighborhood Model for Agent Control Introducing Accessibility Relations Between Agents with Linear Temporal Logic, by Seiki Ubukata, Tetsuya Murai, Yasuo Kudo, and Seiki Akama, discusses a variable neighborhood model based on a Kripke framework, and applies this model to introducing the agentfs personal space. The authorsf research is an attempt to realize the agentfs personality. The third paper, Estimating Writing Neatness from Online Handwritten Data, by Motoki Miura and Takamichi Toda, considers the neatness of handwritten notes in using the authorsf Air-TransNote digital pen technology. The digital pen reports physical information, and authors estimate neatness by using this physical information. Based on experiments, the authors conclude variance in pen speed, average angular point, and average pen speed are the most important features for evaluating handwriting neatness. The fourth paper, Application of Rough Set-Based Information Analysis to Questionnaire Data, by Naoto Yamaguchi, Mao Wu, Michinori Nakata, and Hiroshi Sakai, applies the authorsf rough non-deterministic information analysis (RNIA) to questionnaire data and question-answering. Experimental results indicate the power of the getRNIA software tool developed by the authors and possibilities for new types of data analysis. The fifth paper, Analysis of Consistent Equilibria in a Mixed Duopoly, by Vyacheslav V. Kalashnikov, Vladimir A. Bulavsky, Nataliya I. Kalashnykova, Junzo Watada, and Diego Je Jes?s Hern?ndez-Rodr?guez, investigates a model of partially mixed duopoly with conjectured variations in equilibrium. They establish the existence and the uniqueness for conjectured variations in equilibrium for any set of feasible conjectures, and prove the existence theorem for interior equilibrium. The sixth paper, Mixed Oligopoly: Analysis of Consistent Equilibria, twinned with the fifth paper and by the same authors, deals with a case of an oligopoly. Under condition of the oligopoly, the authors conclude results similar to those of the fifth paper. They also provide numerical experiments illustrating the differences among partially mixed, mixed, and classical oligopoly cases. The seventh paper, Interest Rate Liberalization and Fiscal Policy in China: A New Keynesian DSGE Model, by Bing Xu, Qiuqin He, Xiaowen Hu, and Shangfeng Zhang, studies the relationships between the liberalization of the interest rate and the fiscal policy in China. The authors propose new Keynesian DSGE analysis, that handles many more factors than the previous model. The new model is applied to analyzing economic data, and the modelfs validity is examined based on experiments. The eighth paper, Mutually Dependent Markov Decision Processes, by Toshiharu Fujita and Akifumi Kira, investigates dynamic programming and the Markov decision process. The authors propose a new advanced framework, called a mutually dependent Markov decision process. Each process is precisely formulated in dynamic programming style, and simulated by using a numeric example. This paper develops a framework for complex multi-stage decision processes. The ninth and last paper, Monthly Maximum Accumulated Precipitation Forecasting Using Local Precipitation Data and Global Climate Modes, by Junaida Binti Sulaiman, Herdianti Darwis, and Hideo Hirose, considers the problem of precipitation forecasting in Malaysia, and proposes soft-computing-based analysis methods. In the four methods proposed, multi-neural network-PSO showed the best performance for previous data sets. The development of such an analysis method is expected to make precipitation forecasting more accurate. In closing, the guest editors would like to acknowledge the efforts of all of the authors for their generous and insightful contributions. We are grateful to the reviewers for their incisive on-time reviews. Profs. P.V. Subrahmanyam, D.S. Hooda, Kalpana K. Mahajan, and Tumulesh Solanky, served as co-chairs and guest editors at IMSCT 2013-FIM XXII, and we acknowledge their invaluable work at this conference. We are grateful to Professors Toshio Fukuda and Kaoru Hirota, Chief Editors of JACIII, for inviting us to serve as Guest Editors of this Journal and to Ms. Reiko Ohta of Fuji Technology Press for her ongoing assistance in the publication of this special issue.
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Francis, Leslie J., and Stephen H. Louden. "Parish Ministry and Roman Catholic Regular Clergy. Applying Eysenck’s Dimensional Model of Personality." International Journal of Practical Theology 5, no. 2 (2001). http://dx.doi.org/10.1515/ijpt.2001.5.2.216.

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Toschi, Nicola, Roberta Riccelli, Iole Indovina, Antonio Terracciano, and Luca Passamonti. "Functional Connectome of the Five-Factor Model of Personality." Personality Neuroscience 1 (May 25, 2018). http://dx.doi.org/10.1017/pen.2017.2.

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Abstract A key objective of the emerging field of personality neuroscience is to link the great variety of the enduring dispositions of human behaviour with reliable markers of brain function. This can be achieved by analysing big data-sets with methods that model whole-brain connectivity patterns. To meet these expectations, we exploited a large repository of personality and neuroimaging measures made publicly available via the Human Connectome Project. Using connectomic analyses based on graph theory, we computed global and local indices of functional connectivity (e.g., nodal strength, efficiency, clustering, betweenness centrality) and related these metrics to the five-factor model (FFM) personality traits (i.e., neuroticism, extraversion, openness, agreeableness, and conscientiousness). The maximal information coefficient was used to assess for linear and nonlinear statistical dependencies across the graph “nodes”, which were defined as distinct large-scale brain circuits identified via independent component analysis. Multivariate regression models and “train/test” approaches were used to examine the associations between FFM traits and connectomic indices as well as to assess the generalizability of the main findings, while accounting for age and sex variability. Conscientiousness was the sole FFM trait linked to measures of higher functional connectivity in the fronto-parietal and default mode networks. This offers a mechanistic explanation of the behavioural observation that conscientious people are reliable and efficient in goal-setting or planning. Our study provides new inputs to understanding the neurological basis of personality and contributes to the development of more realistic models of the brain dynamics that mediate personality differences.
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Read, Stephen J., Ashley D. Brown, Peter Wang, and Lynn C. Miller. "The Virtual Personalities Neural Network Model: Neurobiological Underpinnings." Personality Neuroscience 1 (August 10, 2018). http://dx.doi.org/10.1017/pen.2018.6.

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AbstractThe Virtual Personalities Model is a motive-based neural network model that provides both a psychological model and a computational implementation that explicates the dynamics and often large within-person variability in behavior that arises over time. At the same time the same model can produce—across many virtual personalities—between-subject variability in behavior that when factor analyzed yields familiar personality structure (e.g., the Big Five). First, we describe our personality model and its implementation as a neural network model. Second, we focus on detailing the neurobiological underpinnings of this model. Third, we examine the learning mechanisms, and their biological substrates, as ways that the model gets “wired up,” discussing Pavlovian and Instrumental conditioning, Pavlovian to Instrumental transfer, and habits. Finally, we describe the dynamics of how initial differences in propensities (e.g., dopamine functioning), wiring differences due to experience, and other factors could operate together to develop and change personality over time, and how this might be empirically examined. Thus, our goal is to contribute to the rising chorus of voices seeking a more precise neurobiologically based science of the complex dynamics underlying personality.
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Chen, Y., and X. Li. "Determining the Number of Factors in High-Dimensional Generalized Latent Factor Models." Biometrika, August 23, 2021. http://dx.doi.org/10.1093/biomet/asab044.

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Summary As a generalization of the classical linear factor model, generalized latent factor models are useful for analyzing multivariate data of different types, including binary choices and counts. This paper proposes an information criterion to determine the number of factors in generalized latent factor models. The consistency of the proposed information criterion is established under a high-dimensional setting where both the sample size and the number of manifest variables grow to infinity, and data may have many missing values. An error bound is established for the parameter estimates, which plays an important role in establishing the consistency of the proposed information criterion. This error bound improves several existing results and may be of independent theoretical interest. We evaluate the proposed method by a simulation study and an application to Eysenck’s personality questionnaire.
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Hyatt, Courtland S., Emily S. Hallowell, Max M. Owens, Brandon M. Weiss, Lawrence H. Sweet, and Joshua D. Miller. "An fMRI investigation of the relations between Extraversion, internalizing psychopathology, and neural activation following reward receipt in the Human Connectome Project sample." Personality Neuroscience 3 (2020). http://dx.doi.org/10.1017/pen.2020.11.

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Abstract Quantitative models of psychopathology (i.e., HiTOP) propose that personality and psychopathology are intertwined, such that the various processes that characterize personality traits may be useful in describing and predicting manifestations of psychopathology. In the current study, we used data from the Human Connectome Project (N = 1050) to investigate neural activation following receipt of a reward during an fMRI task as one shared mechanism that may be related to the personality trait Extraversion (specifically its sub-component Agentic Extraversion) and internalizing psychopathology. We also conducted exploratory analyses on the links between neural activation following reward receipt and the other Five-Factor Model personality traits, as well as separate analyses by gender. No significant relations (p < .005) were observed between any personality trait or index of psychopathology and neural activation following reward receipt, and most effect sizes were null to very small in nature (i.e., r < |.05|). We conclude by discussing the appropriate interpretation of these null findings, and provide suggestions for future research that spans psychological and neurobiological levels of analysis.
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Moore, Matthew, Steven Culpepper, K. Luan Phan, Timothy J. Strauman, Florin Dolcos, and Sanda Dolcos. "Neurobehavioral Mechanisms of Resilience Against Emotional Distress: An Integrative Brain-Personality-Symptom Approach Using Structural Equation Modeling." Personality Neuroscience 1 (July 17, 2018). http://dx.doi.org/10.1017/pen.2018.11.

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AbstractClarifying individual differences that predict resilience or vulnerability to emotional distress is crucial for identifying etiological factors contributing to affective disturbances, and to promoting emotional well-being. Despite recent progress identifying specific brain regions and personality traits, it remains unclear whether there are common factors underlying the structural aspects of the brain and the personality traits that, in turn, protect against symptoms of emotional distress. In the present study, an integrative structural equation model was developed to examine the associations among (1) a latent construct ofControl, representing the volumes of a system of prefrontal cortical (PFC) regions including middle, inferior, and orbital frontal cortices; (2) a latent construct ofResiliencepersonality traits including cognitive reappraisal, positive affectivity, and optimism; and (3)AnxietyandDepressionsymptoms, in a sample of 85 healthy young adults. Results showed that the latent construct of PFC volumes positively predicted the latent construct ofResilience, which in turn negatively predictedAnxiety. Mediation analysis confirmed that greater latent PFC volume is indirectly associated with lowerAnxietysymptoms through greater latent traitResilience. The model did not show a significant mediation forDepression. These results support the idea that there are common volumetric and personality factors that help protect against symptoms of emotional distress. These findings provide strong evidence that such brain-personality-symptom approaches can provide novel insights with valuable implications for understanding the interaction of these factors in healthy and clinically diagnosed individuals.
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Latzman, Robert D., Sarah T. Boysen, and Steven J. Schapiro. "Neuroanatomical Correlates of Hierarchical Personality Traits in Chimpanzees: Associations with Limbic Structures." Personality Neuroscience 1 (July 4, 2018). http://dx.doi.org/10.1017/pen.2018.1.

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Abstract A converging literature has revealed the existence of a set of largely consistent, hierarchically organized personality traits, that is broader traits are able to be differentiated into more fine-grained traits, in both humans and chimpanzees. Despite recent work suggesting a neural basis to personality in chimpanzees, little is known with regard to the involvement of limbic structures (i.e., amygdala and hippocampus), which are thought to play important roles in emotion. Using saved maximum likelihood estimated exploratory factor scores (two to five factors) in the context of a series of path analyses, the current study examined associations among personality dimensions across various levels of the personality hierarchy and individual variability of amygdala and hippocampal grey matter (GM) volume in a sample of captive chimpanzees (N=191). Whereas results revealed no association between personality dimensions and amygdala volume, a more nuanced series of associations emerged between hippocampal GM volume and personality dimensions at various levels of the hierarchy. Hippocampal GM volume associated most notably with Alpha (a dimension reflecting a tendency to behave in an undercontrolled and agonistic way) at the most basic two-factor level of the hierarchy; associated positively with Disinhibition at the next level of the hierarchy (“Big Three”); and finally, associated positively with Impulsivity at the most fine-grained level (“five-factor model”) of the hierarchy. Findings underscore the importance of the hippocampus in the neurobiological foundation of personality, with support for its regulatory role of emotion. Further, results suggest the importance of the distinction between structure and function, particularly with regard to the amygdala.
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Gerritsen, Cory, Yajur Iyengar, Tania DaSilva, Alex Koppel, Pablo Rusjan, R. Michael Bagby, and Romina Mizrahi. "Personality traits in psychosis and psychosis risk linked to TSPO expression: a neuroimmune marker." Personality Neuroscience 3 (2020). http://dx.doi.org/10.1017/pen.2020.14.

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Abstract Personality has been correlated with differences in cytokine expression, an indicator of peripheral inflammation; however, the associations between personality and central markers of inflammation have never been investigated in vivo in humans. Microglia are the resident macrophages of the central nervous system, and the first responders to tissue damage and brain insult. Microglial activation is associated with elevated expression of translocator protein 18kDa (TSPO), which can be imaged with positron emission tomography (PET) to quantify immune activation in the human brain. This study aimed to investigate the association between personality and TSPO expression across the psychosis spectrum. A total of 61 high-resolution [18F]FEPPA PET scans were conducted in 28 individuals at clinical high risk (CHR) for psychosis, 19 First-Episode Psychosis (FEP), and 14 healthy volunteers (HVs), and analyzed using a two-tissue compartment model and plasma input function to obtain a total volume of distribution (VT) as an index of brain TSPO expression (controlling for the rs6971 TSPO polymorphism). Personality was assessed using the Revised NEO Personality Inventory (NEO-PI-R). We found TSPO expression to be specifically associated with neuroticism. A positive association between TSPO expression and neuroticism was found in HVs, in contrast to a nonsignificant, negative association in CHR and significant negative association in FEP. The TSPO-associated neuroticism trait indicates an unexplored connection between neuroimmune activation and personality that varies across the psychosis spectrum.
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Suzuki, T., K. D. Novak, B. Ait Oumeziane, D. Foti, and D. B. Samuel. "The hierarchical structure of error-related negativities elicited from affective and social stimuli and their relations to personality traits." Personality Neuroscience 3 (2021). http://dx.doi.org/10.1017/pen.2020.15.

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Abstract Psychophysiological measures have become increasingly accessible to researchers and many have properties that indicate their use as individual difference indicators. For example, the error-related negativity (ERN), an event-related potential (ERP) thought to reflect error-monitoring processes, has been related to individual differences, such as Neuroticism and Conscientiousness traits. Although various tasks have been used to elicit the ERN, only a few studies have investigated its variability across tasks when examining the relations between the ERN and personality traits. In this project, we examined the relations of the ERN elicited from four variants of the Flanker task (Arrow, Social, Unpleasant, and Pleasant) that were created to maximize the differences in their relevance to personality traits. A sample of 93 participants with a history of treatment for psychopathology completed the four tasks as well as self-report measures of the general and maladaptive five-factor model (FFM) traits. Confirmatory factor analyses (CFAs) of ERN amplitudes indicated that three of the four tasks (Arrow, Social, and Unpleasant) were unidimensional. Another set of CFAs indicated that a general factor underlies the ERN elicited from all tasks as well as unique task-specific variances. The correlations of estimated latent ERN scores and personality traits did not reflect the hypothesized correlation patterns. Variability across tasks and the hierarchical model of the ERN may aid in understanding psychopathology dimensions and in informing future endeavors integrating the psychophysiological methods into the study of personality. Recommendations for future research on psychophysiological indicators as individual differences are discussed.
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Jauk, Emanuel, and Philipp Kanske. "Can neuroscience help to understand narcissism? A systematic review of an emerging field." Personality Neuroscience 4 (2021). http://dx.doi.org/10.1017/pen.2021.1.

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Abstract Narcissism is a Janusian personality construct, associated with both grandiose self-assuredness and dominance, as well as vulnerable insecurity and reactivity. Central questions of intra- and interpersonal functioning in narcissism are still a matter of debate. Neuroscience could help to understand the paradoxical patterns of experience and behavior beyond the limitations of self-reports. We provide a systematic review of 34 neuroscience studies on grandiose, vulnerable, pathological narcissism, and Narcissistic Personality Disorder (NPD), spanning experimental investigations of intra- and interpersonal mechanisms, research on neurophysiological and neuroendocrine aspects of baseline function, and brain structural correlates. While neuroscience has scarcely directly studied vulnerable narcissism, grandiose narcissism is associated with heightened vigilance to ego threat and stress responses following ego threat, as well as heightened stress indicators in baseline measures. Such responses are not commonly observed in self-reports, highlighting the potential of neuroscience to augment our understanding of self-regulatory dynamics in narcissism. Interpersonal functioning is characterized by deficits in social–affective processes. Both involve altered activity within the salience network, pointing to a double dissociation regarding the expression of narcissism and self/other oriented situational focus. Findings are summarized in an integrative model providing testable hypotheses for future research along with methodological recommendations.
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McNaughton, N., and P. Glue. "Ketamine and neuroticism: a double-hit hypothesis of internalizing disorders." Personality Neuroscience 3 (2020). http://dx.doi.org/10.1017/pen.2020.2.

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Abstract Psychiatric disorders can often be viewed as extremes of personality traits. The primary action of drugs that ameliorate these disorders may, thus, be to alter the patient’s position on a relevant trait dimension. Here, we suggest that interactions between such trait dimensions may also be important for disorder. Internalizing disorders show important differences in terms of range of activity and speed of response of medications. Established antidepressant and anxiolytic medications are slow in onset and have differing effects across different internalizing disorders. In contrast, low-dose ketamine is rapidly effective and improves symptom ratings in all internalizing disorders. To account for this, we propose a “double hit” model for internalizing disorders: generation (and maintenance) require two distinct forms of neural dysfunction to coincide. One hit, sensitive to ketamine, is disorder-general: dysfunction of a neural system linked to high levels of the personality trait of neuroticism. The other hit is disorder-specific: dysfunction of one of a set of disorder-specific neural modules, each with its own particular pattern of sensitivity to conventional drugs. Our hypothesis applies only to internalizing disorders. So, we predict that ketamine will be effective in simple phobia and (perhaps partially) in anorexia nervosa, but would make no such prediction about other disorders where neuroticism might also be important secondarily (e.g. attention deficit hyperactivity disorder and schizophrenia).
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Wang, Jinyu, Ming Xu, Zhishuai Jin, Lu Xia, Qiaoping Lian, Sizhu Huyang, and Daxing Wu. "The Chinese version of the Barcelona Music Reward Questionnaire (BMRQ): Associations with personality traits and gender." Musicae Scientiae, September 8, 2021, 102986492110345. http://dx.doi.org/10.1177/10298649211034547.

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Sensitivity to music reward varies across individuals. The Barcelona Music Reward Questionnaire (BMRQ) is an effective tool in the assessment of sensitivity to music reward. The current study investigated the psychometric properties of the Chinese version of the BMRQ, including its internal consistency, factor structure, criterion-related validity, and measurement invariance across gender. In addition, the relationship between personality traits and sensitivity to music reward was explored. A total of 1,120 Chinese undergraduate students completed a pen-and-paper version of the BMRQ, either in individual sessions or in class groups. Confirmatory factor analysis indicated a good fit for the revised model of the BMRQ. In addition, good internal consistency reliability of the overall scale and criterion-related validity with the BIS/BAS scale were also supported in this study. Evidence of configural, metric, and scalar invariance supported its measurement invariance across gender. On this basis, women in our sample reported themselves more sensitive than men to music reward. Results also showed that the personality traits Openness to Experience and Agreeableness were the strongest contributors to music reward sensitivity, while Extraversion did not make a significant contribution. These findings may provide a reference point for therapists wishing to predict the efficacy of music therapy for individuals.
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Dowse, Jill Francesca. ""So what will you do on the plinth?”: A Personal Experience of Disclosure during Antony Gormley’s "One & Other" Project." M/C Journal 12, no. 5 (December 13, 2009). http://dx.doi.org/10.5204/mcj.193.

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Who can be represented in art? How can we make it? How can we experience it? [...] It has provided an open space of possibility for many to test their sense of self and how they might communicate this to a wider world. (Gormley)On Friday 17 July 2009, from 12.00 am to 1.00 am, I was on the Fourth Plinth in Trafalgar Square, London, as part of British sculptor Antony Gormley’s One & Other project. Over a period of 100 days, 2,400 people were randomly selected (from 34,000 applicants) to occupy this site for sixty minutes each. Gormley’s sculptures have mostly focused on explorations of the human form in relation to memory, environment and community and the questions they raise about existence, mortality and metaphysics resonate with my own personal concerns and performance work (see: Gormley). One & Other (2009), a participatory incarnation of his work, was, he claimed “about the democratisation of art.” It was also video-streamed live over the Internet and it became, particularly due to Sky Arts’s involvement as a project partner, a media event (Antony Gormley’s ‘One & Other’). Ever since I can remember, I have had a fear of heights. Without a sturdy barrier I either retreat rapidly to a safe distance, freeze or drop to the ground. The relationship between my private sense of self, myself as performer, an iconic public space, an unpredictable (and partly unseen) audience, the critical gaze of the media, and, not least, the artist’s intention, quickly became a complex web to negotiate. How much was I prepared to risk, reveal, or mask in desiring to serve another’s artistic purpose? This article explores the invitation to disclose/expose set against this set of circumstances, focusing on the tensions between the desire to perform, my deep personal fear of heights (acrophobia), the media’s greedy commodification of disclosure and the complicity of the participant. Also considered is the unstable notion of communicating authentic disclosure(s) within a performative framework, and, finally, the transformational possibilities of such disclosure. While recognising that claims to truth and authenticity—and to some degree transformation—within solo (autobiographical) performance are problematic (Heddon 26), I do not see my phobia as culturally-produced here; I use these terms to signify the actuality of a significant shift in levels of personal fear experienced whilst on the plinth. As a performer with a background in devising, acting, biographical theatre and site-specific performance, the framework for discussion centres on writing from these fields, and also draws on performance art, particularly Eelka Lampe’s examination of the work of Rachel Rosenthal (291), an interdisciplinary performance artist whose work has drawn significantly on autobiographical elements and on both Western and Asian performance trainings and vocabularies. Media sources directly relevant to Gormley’s project are also considered. Congratulations!Participation in One & Other was a matter of luck, offering a unique opportunity to become part of Gormley’s oeuvre. I placed myself in the draw and was thrilled when, on 6 June 2009, the congratulatory e-mail arrived. However, the reality of what I was to participate in soon began to dawn upon me. An hour, at midnight, on a plinth 4.4m x 1.7m at a height of 8m. Although there would be a safety net, there would be no barrier. Every move or sound that I made would also be watched by Webcams and transmitted live to unknowable individuals. The peculiarity of this event was bewildering, but I put my misgivings aside and focused on the question everybody asked me, “So what are you going to do?” (see fig. 1). Figure 1. Image: Adam J. Ledger. Performer: Jill Dowse. One & Other. 2009.Resorting to habit, I immediately regarded the opportunity as an artistic endeavour and started to create a performance piece, layering site- and time-specific discoveries with personal associations, memories and jokes about acrophobia. The use of autobiographical material as an aid to both understanding and devising biographical theatre is not foreign to me, but using it as a primary source was new, and I was wary of the potential for appearing self-indulgent, for the performance to be, to use Howell’s terminology, “ego show” rather than revelation (158). My first two ideas, which were subsequently abandoned, appear to me now as attempts to deflect the content of my performance away from myself, thereby resisting disclosure. Others planned a plinth-as-soapbox approach, drawing attention to various charitable and socio-political causes (“Participants, Oliver”; “Participants, Bushewacker”; “Participants, RachelW”). These seemed worthy and worthwhile, and forced me to re-consider my approach and examine my own ideals and concerns, but I was reluctant to advocate for a single cause. This reluctance was compounded by several further factors—the live coverage threatened a post hoc call to account for anything I might say or do, leaving me open to misinterpretation and criticism from the public or media. The experience of TV’s Big Brother participants, to which Gormley’s project has often been compared and criticised as a cheapening of cultural values (Brooker), is called to mind. Despite its limitations, however, one of the attractions of the soapbox performance is that it does at least refract attention away from the individual and onto the cause. The consideration of my acrophobia was renewed, leading me to consider withdrawing from the project. Gormley’s desire to “make a portrait of the UK now” is a complex proposition (qtd. in Antony Gormley’s ‘One & Other’). How might it be possible to be myself on an illuminated plinth, for a full hour, in public? Gormley, while acknowledging the performative nature of the project as “a combination of the stocks and the stage” also asserts that “whether acted or real…the inner condition of the individual will be revealed” (Gormley). While his point is debatable in a general sense, for me it was not the possible disclosure of this inner condition (via words) that was traumatic but the prospective public personal humiliation of both my private self (via irrational conduct in a public arena) as well as professional humiliation (an inability to perform) as a result of unforeseeable and potentially debilitating behavioural responses. This conflict—I “bottle out” if I withdraw, I face difficult challenges if I continue—led directly to the first consideration of tactics for survival. My notebook records, “I’d like to do something that allows me space to respond, to contemplate being up there. And something which allows me to be hidden” (Workbook 118). The paradoxical desire to be “hidden” on a raised plinth exposes the key tension within which tactics were discovered and structured. As I re-worked my first idea, I realized that I was straying once again from the theatre world I usually inhabit, which involves creating performances in which a role(s) or character is adopted, to the field of performance art, where autobiographical material and personal disclosure are often expressed and negotiated as central concerns. If acting is, as Joseph Chaikin proposes, “a demonstration of self with or without a disguise”, then my usual “disguise” of role/character would be (at least partially) shed, leaving my “demonstration of self” more exposed (2) (see fig. 2). Figure 2. Image: Adam J. Ledger. Performer: Jill Dowse. One & Other. 2009.Controlling the PerformanceNotions of “self” within acting and performance have been explored by many performance theorists (Schechner, Phelan and Lane, Auslander, Zarrilli, Carlson), but, here I draw on Lampe’s discussion of the work of Rachel Rosenthal, since her performances move beyond mimesis. Rosenthal often performs several “fragments” of herself (which she also identifies as differentiable personae) within a single performance (Lampe 296). These personae are at different distances from her “daily” self. Lampe’s “Model of Performing/Non-Performing” is an illustration of a matrix of performance modes which moves from the “not performing” Self which is self-contained, “feeling unobserved”, through to the “Self in Ritual”, which is also self-contained and may be observed/unobserved (Lampe 291). Lampe identifies the “not performing” self as having “least control over performative display” and the Self in Ritual as having the “most control over performative display” (300). The question of control, both of my fear and of the revelation and communication of that fear, and within an environment over which I had very limited control, was paramount. This model offers a way of understanding how and why I shifted through various modes of disclosure, creating, for example an “Aesthetic Persona,” (“performing a part of oneself”), as in the playing out of a “fantasy” of myself as a winged creature, and moving towards “Techniques of Virtuosity,” (which includes “transforming the self”) seen, for example, in my use of adornment, mask and ritualistic elements. In exploring the elements of martyrdom in the artist Orlan’s work (an artist who has described her work as “carnal art” and who sought to reinvent herself and ideas of beauty via often unusual plastic surgery), Tanya Augsburg (298) suggests thatto be a martyr […] involves self-sacrifice and loss of social status; one undergoes humiliation, pain, even death for the sake of a higher purpose. Martyrdom as a self-conscious loss of self is nevertheless the result of free choice – even if that choice stems from a sense of obligation or duty.Whilst I recognise all these ingredients in my process, I now identify my struggle as the struggle against martyrdom, the assembling of the tactics necessary to resist and minimize the possibility and impact of any quasi-martyrdom.PerspectivesEkow Eshun, Artistic Director of London’s Institute for Contemporary Art and Chair of the Fourth Plinth Commissioning Group, also acknowledged the project’s “performativity” and the media fuelled the pressure to “do” or perform (qtd. in Antony Gormley’s ‘One & Other’). Yet when the project began on 6 July and I viewed the live streaming, it became clear that this was not an easily manageable context for any kind of presentation. I realised that I could not organise my performance in any way that I am used to and that in regarding the site as some kind of stage I had earlier made several false assumptions. The spatial dynamic gives the on-site onlooker, as Patricia Bickers points out, “a depressingly foreshortened view from above or below which diminishes, in every sense, both audience and participant”, whereas the live feed offers a “privileged view” (12). In this spectatorial confusion, how would I know where to direct myself? Secondly, it would be impossible to speak to onlookers in Trafalgar Square with a conversational or natural tone—amplification would be necessary. Thirdly, I also noticed that most onlookers stayed for a short time and then left, probably at least partly as a result of these factors. Was it likely that on-line viewers would watch for a whole hour? What, therefore, was the point of creating a dramaturgically sound piece for an audience whose presence would be so unpredictable?Gormley’s partner in the project was Sky Arts, with the event produced by Artichoke. The weekly Sky Arts programme dedicated to presenting the week’s “highlights from the plinth” was unashamedly concerned with the level of “entertainment” offered, hosted by a condescending presenter (Antony Gormley’s ‘One & Other’). Celebrities and media pundits got their spot on the sofa to make their sound bites and choose their “Top 5 plinthers”. It was cheap TV, with participants routinely objectified, commodified and codified, labelled alternately crazy, funny, boring, and so on. This programme, as well as much of the media surrounding the project, failed to understand and respond in any meaningful way to what each individual brought to it.Given the unconducive performance arena, I made a radical shift of emphasis from word to image, from sound to silence, from script to improvisation. Many of the personal memories and associations I had explored in my first idea were subsumed into representative (but also personally associated) objects, symbols, adornments and actual signs. Although my clothing would be my own and I would look like “myself,” I would wear a pair of wings and a sign stating, “SCARED OF HEIGHTS.” I assembled a suitcase of objects for use in possible improvisations that would be unrehearsed and responsive to the given moment. Plan B, in case of disabling fear, was to ask to come down from the plinth. The sign drew attention to my fear, thereby diminishing, to some extent, its power to humiliate. It displayed my vulnerability and invited spectators to contextualise my behaviour and perhaps even to empathise. Wings have many symbolic cultural meanings, many of which overlap with my own interest in and fantasies of flight and “winged-ness.” Although these two elements were personally relevant, I also hoped that even a fleeting glance at this figure might engage the viewer momentarily with the irony in the juxtaposition of wings, which suggests the possibility or desire to fly, with the written message indicating a fear of heights, which would thereby limit the possibility or pleasure of flight. There are various modes of disclosure. Words, gesture and expression are three. Since a camera’s tendency is to focus on the face, and in particular the eyes, as the site of reading emotion, my instinct was to have in my arsenal some means of disguising, masking or otherwise concealing my eyes, thus partially withholding the full expression of emotion. My desire to hide, which might be interpreted as a desire for privacy, could at least be partially brought about. I took a joke “disguise” mask (spectacles, nose and moustache) and glow-in-the-dark Halloween skeleton spectacles (associated with my fear of death), both of which belong to my son. I set up the potential for other small, wry acts of resistance, including in my suitcase a pair of binoculars and a Polaroid camera, for turning the tables on those who looked upon and made images of me. Rather than using these personal objects to evoke or represent emotional memory, as performance artists such as Cristina Castrillo do (Aston 177), my personal objects acted primarily as both public sign or symbol, and as a comfort blanket of familiarity for my period of extremis—literally, props.The HourIn the “Welcome Lounge” I signed a Mephistopholean contract with Sky Arts, effectively handing over copyright of this hour of my life, agreed to an interview with an interviewer who had trouble listening, and allowed them to take photos of me, “for Antony”. The hour itself, however, proved quietly revelatory (see: http://www.oneandother.co.uk/participants/Jill.).The first few minutes were exhausting as I acclimatised to my bizarre surroundings. But this intensity subsided somewhat as I realised my fear was manageable and that it would be neither traumatic nor debilitating. Oddly, I could not even see the Webcams out in the darkness. To return to Lampe’s analysis, I identify, throughout the hour, a shifting between different registers of performance, or personae, recognising myself as performer, my private self, my masked self (transformable) and an impossible fantasy of myself (adorned). Elements of ritual—repetition, mask, heightened awareness and responses—permeated the hour. These different registers seem to indicate different levels and means of disclosure dependent on the degree of control exercised through them. The self-contained episode of dancing while wearing the child’s disguise spectacles, while possibly amusing, might, for example, suggest an attitude towards my disclosure, an ironic stance towards the situation. Furthermore, and paradoxically, the feigning, or performing of control, in that dance, led to an actual increase of confidence. Whilst dancing, I felt a distancing between my outer, communicating self, which danced happily, enjoying the repetitive action as well as a sense of the odd figure I cut, and my private self, relieved to be behind a mask able to take this time to process and recover from what had been happening up until this point (see fig. 3). Figure 3. Image: Adam J. Ledger. Performer: Jill Dowse. One & Other. 2009.A few minutes before leaving the plinth, I took out the marker pen and added the words “A BIT LESS…” to the beginning of the sign. I realised that a real transformation had taken place, and marked it for myself, while simultaneously disclosing it to the observer. Yet after the event, I was astonished to discover that the veracity of my public self-disclosure was called into question. Some people, including the security guard who was only a few feet from me, asked me if I was really scared of heights. Clearly, my “inner condition” was not revealed, or rather, perhaps, it was not trusted because “performance is not the real world” (Heddon 28). If it is true that to act means “to feign, to simulate, to represent, to impersonate,” then mine was not a predominantly “acted” performance (Kirby 40). Claire MacDonald claims that “when a performance artist stands up in front of an audience she is assumed to be performing as herself” (189), but does that also suggest that their statements are to be believed or that their gestures might not be feigned? Perhaps this simply reveals a contemporary distrust of anyone placed on a pedestal and putting on a “show,” be it plinther or politician. The relationship between the power and control I have over myself to the power and control exercised by other agencies remains ambivalent. At many points during the process, I was complicit in perpetuating the commodification of myself and the project: my small acts of resistance—deciding against uploading a photo to my “profile”, refusing the “Sky Arts” emblazoned umbrella offered on the day in favour of my own anonymous one (though this was partly an aesthetic choice), refusing the radio mike so that those on the Internet could not easily hear any voluntary or involuntary sound I may make—are hardly radical. It was dangerously easy, within this heightened period, for me to succumb to a carefully orchestrated media machine which performed interest in the individual while mitigating against the possibility of gaining deeper insights or connections. I have been surprised to discover how deeply I care what others think of me. I still recognise the desire that I remember from adolescence to be, through performance, more visible, applauded, approved of. Although it is vital to learn not to attach undue importance to judgements with questionable value, the media has a certain (albeit highly contested) authority, and it can therefore be difficult to ignore opinions, and particularly negative ones, when they are broadcasted or published for anyone to hear or read. I feel fortunate that my vulnerability (and disclosure of such) was manageable, as if one willingly steps into a public arena, one must expect to be judged and be prepared not to be given a public right of reply.Nonetheless, if one strips back the negative aspects of the media circus which surrounded it, One & Other was a meaningful event in which to have taken part. The public exposure against which I had armed myself proved unexpectedly peaceful and empowering and I experienced Gormley’s assertion that One & Other offered participants the opportunity to “test their sense of self and how they might communicate this to a wider world” (qtd. in Antony Gormley’s “One & Other”). Artistically, I discovered that my attraction to certain performance styles and methodologies is implicitly and deeply linked to aspects of my own personality and how I desire to communicate. Finally, it has forced me to re-think and re-imagine my relationship with fear and challenge, recognising, even in the core of fear, the potential for transformation. ReferencesAntony Gormley’s “One & Other”. Pres. Clive Anderson. Dir. Peter Dick. Prod. Liberty Bell Productions. British Sky Broadcasting Ltd, London. 24 July, 1 Aug., 8 Aug., 23 Aug., 28 Aug., 4 Sep., 11 Sep., 18 Sep., 26 Sep., 10 Oct., and 16 Oct. 2009. Aston, Elaine. Feminist Theatre Practice: A Handbook. London: Routledge, 1999.Augsburg, Tanya. “Orlan’s Performative Transformations.” The Ends of Performance. Eds. Peggy Phelan and Jill Lane. New York: New York University Press, 1998. 5–314. Auslander, Philip. Performance. 2. London: Routledge, 2003. Bickers, Patricia. Editorial. Art Monthly 9 Sep. 2009. 12.Brooker, Charlie. “Charlie Brooker’s screen burn”. Guardian Newspaper 11 July 2009. 13 Sep. 2009. < http://www.guardian.co.uk/culture/2009/jul/11/screenburn-antony-gormley >.Carlson, Marvin. Performance. 2nd ed. London: Routledge, 2004.Chaikin, Joseph. The Presence of the Actor. New York: Atheneum, 1980. Dowse, Jill. Workbook. MS.Gormley, Antony. “Conclusion of ‘One & Other’ October 2009”. antonygormley.com 2009. 29 Nov. 2009 < http://antonygormley.com >.Gormley, Antony. “Sculptures”. antonygormley.com. 2009. 7 Dec. 2009 < http://antonygormley.com/#/sculptures/chronology >.Heddon, Deirdre. Autobiography and Performance. Basingstoke: Palgrave, 2008.Howell, John. "Solo in Soho." Performance Art Journal IV. 1 and 2 (1979/80): 152–159.Kirby, Michael. “On Acting and Not-Acting.” Acting (Re)Considered. 2nd ed. Ed. Phillip B. Zarrilli. London: Routledge, 2002. 40–52. Lampe, Eelka. “Rachel Rosenthal Creating Her Selves.” Acting (Re)Considered. 2nd ed. Ed. Phillip B. Zarrilli. London: Routledge, 2002. 291–304.MacDonald, Claire. “Assumed Identities: Feminism, Autobiography and Performance Art.” The Uses of Autobiography. Ed. Julia Swindells. London: Taylor and Frances, 1995. 187–95One & Other. Artichoke, Headshift and Sky Arts. 2009. 6 May 2009 < http://www.oneandother.co.uk/ >.“Participants, Oliver”. One & Other. Artichoke, Headshift and Sky Arts. 2009. 6 May 2009 < http://www.oneandother.co.uk/participants/Oliver >.“Participants, Bushewacker ”. One & Other. Artichoke, Headshift and Sky Arts. 2009. 6 May 2009 < http://www.oneandother.co.uk/participants/Bushewacker >.“Participants, Jill”. One & Other. Artichoke, Headshift and Sky Arts. 2009. 6 May 2009 < http://www.oneandother.co.uk/participants/Jill >.“Participants, RachelW”. One & Other. Artichoke, Headshift and Sky Arts. 2009. 6 May 2009 < http://www.oneandother.co.uk/participants/RachelW >.Phelan, Peggy, and Jill Lane, eds. The Ends of Performance. New York: New York University Press, 1998.Schechner, Richard. Performance Theory. 2nd ed. London: Routledge, 1988.Zarrilli, Phillip B., ed. Acting (Re)Considered. 2nd ed. London: Routledge, 2002.
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Adams, Jillian Elaine. "Marketing Tea against a Turning Tide: Coffee and the Tea Council of Australia 1963–1974." M/C Journal 15, no. 2 (May 2, 2012). http://dx.doi.org/10.5204/mcj.472.

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Abstract:
The Coming of Coffee Before World War II, Australians followed British tradition and largely drank tea. When coffee challenged the tea drinking habit in post-war Australia, the tea industry fought back using the most up-to-date marketing techniques imported from America. The shift to coffee drinking in post-war Australia is, therefore, explored through a focus on both the challenges faced by the tea industry and how that industry tackled the trend towards coffee. By focusing on the Australian Tea Council’s marketing campaign promoting tea as a fashionable drink and preferable to coffee, this article explores Australia’s cultural shift from tea drinking to coffee drinking. This complex and multi-layered transition, often simply explained by post-war migration, provides an opportunity to investigate other causal aspects of this shift. In doing so, it draws on oral histories—including of central figures working in the tea and coffee industries—as well as reports in newspapers and popular magazines, during this period of culinary transition. Australians always drank coffee but it was expensive, difficult and inconsistent to brew, and was regarded as a drink “for the better class of person” (P. Bennett). At the start of World War II, Australia was second only to Britain in terms of its tea consumption and maintaining Australia’s supply of tea was a significant issue for the government (NAA, “Agency Notes”). To guarantee a steady supply, tea was rationed, as were many other staples. Between 1941 and 1955, the tea supply was under government control with the Commonwealth-appointed Tea Control Board responsible for its purchase and distribution nationwide (Adams, “From Instant” 16). The influence of the USA on Australia’s shift from tea-drinking has been underplayed in narratives of the origins of Australia’s coffee culture, but the presence of American servicemen, either stationed in Australia or passing through during the war in the Pacific, had a considerable impact on what Australians ate and drank. In 2007, the late John Button noted that:It is when the countries share a cause that the two peoples have got to know each other best. Between 1942 and 1945, when Australia’s population was seven million, one million US service personnel came to Australia. They were made welcome, and strange things happened. American sporting results and recipes were published in the newspapers; ‘The Star-Spangled Banner’ was played at the start of theatre and concert performances. Australians were introduced to the hot dog; Americans, reluctantly, to the dim sim. 10 or 15 years after the war, there were stories of New York cab drivers who knew Australia well and spoke warmly of their wartime visits. For years, letters between Australia and the US went back and forth between pen friends […] following up friendships developed during the war. Supplying the daily ration of coffee to American servicemen was another concern for the Australian government as Australia had insufficient roasting capacity to supply this coffee—and so three roasting machines were shipped to Australia to help meet this new demand (NAA, MP5/45 a). To ensure a steady supply, coffee too came under the control of the Tea Controller and the Tea Control Board became the Tea and Coffee Control Board. At this time, civilians became more aware of coffee as newspapers raised its profile and Australian families invited American servicemen in their homes. Differences in food preferences between American servicemen and Australians were noticed, with coffee the most notable of these. The Argus reported that: “The main point of issue in these rival culinary fancies is the longstanding question of coffee” (“Yanks Differ” 8). It concluded that Australians and Americans ate the same foods, only prepared in different ways, but the most significant difference between them was the American “preference for coffee” (8). When Australian families invited hosted servicemen in their homes, housewives needed advice on how to make prepare coffee, and were told:One of the golden rules for hostesses entertaining American troops should be not to serve them coffee unless they know how to make it in the American fashion [...] To make coffee in the proper American fashion requires a special kind of percolating. Good results may be obtained by making coffee with strong freshly ground beans and the coffee should be served black with cream to be added if required (“Coffee for Americans” 5). Australian civilians also read reports of coffee, rather than tea, being served to Australian servicemen overseas, and the following report in The Argus in 1942 shows: “At Milne Bay 100 gallons of coffee were served to the men after pictures had been shown each night. Coffee was not the only comfort to be supplied. There were also chocolate, tobacco, toothpaste, and other articles appreciated by the troops” (“Untitled” 5). Due largely to tea rationing and the presence of American servicemen, Australia’s coffee consumption increased to 500 grams per person per annum between 1941 and 1944, but it also continued to rise in the immediate post-war period when the troops had departed (ABS). In May 1947, the Tea (and Coffee) Controller reported an increased consumption of 54 per cent in the two years after the war ended (NAA, MP5/45 b). Tea Loses Its Way Australian tea company and coffee roaster, Bushells, had an excellent roast and ground coffee—Bushells Pure Coffee—according to Bill Bennett who worked for the company from 1948 to 1950 (B. Bennett). It was sold freshly roasted in screw-top jars that could be re-used for storage in the kitchen or pantry. In 1945, in a series of cartoon-style advertisements, Bushells showed consumers how easy it was to make coffee using this ground beans, but the most significant challenge to tea’s dominance came not with this form of coffee, but in 1948 with the introduction of Nestlé instant coffee. Susie Khamis argues that “of all the coffee brands that vied for Australians’ attention, Nestlé was by far the most salient, by virtue of its frequency, timeliness and resonance” (218). With Nestlé instant coffee, “you use just the quantity you need for each cup and there are no grounds or sediment. Nescafé made perfect full-flavoured coffee in a matter of seconds” (Canberra Times). Figure 1. Advertisement for Nestlé Coffee. The Canberra Times 5 Aug. 1949: 2. Figure 2. Advertisement for Bushells Coffee. The Argus 22 Aug. 1945: 11. Instant coffee, as well as being relatively cheap, solved the “problem” of its brewing and was marketed as convenient, economical, and consistent. It also was introduced at a time when the price of tea was increasing and the American lifestyle had great appeal to Australians. Khamis argues that the discovery of instant coffee “spoke to changes in Australia’s lifestyle options”, noting that the “tea habit was tied to Australia’s development as a far-flung colonial outpost, a daily reminder that many still looked to London as the nation’s cultural capital; the growing appeal of instant coffee reflected a widening and more nuanced cultural palate” (218). Instant coffee, modernity, America, and glamour became thus entwined in a period when Australia’s cultural identity “was informed less by the staid conservatism of Britain than the heady flux of the new world glamour” (Khamis 219). In the 1950s, Australians were seduced by espresso coffee presented to them in imaginatively laid out coffee lounges featuring ultra modern décor and streamlined fittings. Customers were reportedly “seduced by the novelty of the impressive-looking espresso machines, all shining chrome and knobs and pressure gauges” (Australasian Confectioner and Restaurant Journal 61). At its best, espresso coffee is a sublime drink with a rich thick body and a strong flavour. It is a pleasure to look at and has about it an air of European sophistication. These early coffee lounges were the precursors of the change from American-style percolated coffee (Adams, “Barista” vi). According to the Australasian Confectioner and Restaurant Journal, in 1956 espresso coffee was changing the way people drank coffee “on the continent, in London and in other parts of the world,” which means that as well as starting a new trend in Australia, this new way of brewing coffee was making coffee even more popular elsewhere (61). The Connoisseurship of Coffee Despite the popularities of cafés, the Australian consumer needed to be educated to become a connoisseur, and this instruction was provided in magazine and newspaper articles. Rene Dalgleish, writing for Australian Home Beautiful in 1964, took “a look around the shops” to report on “a growing range of glamorous and complicated equipment designed for the once-simple job of brewing a cup of tea, or more particularly, coffee” (21). Although she included teapots, her main focus was coffee brewing equipment—what it looked like and how it worked. She also discussed how to best appreciate coffee, and described a range of home grinding and brewing coffee equipment from Turkish to percolation and vacuum coffee makers. As there was only one way of making tea, Dalgleish pays little attention to its method of brewing (21) and concludes the piece by referring only to coffee: “There are two kinds of coffee drinkers—those who drink it because it is a drink and coffee lovers. The sincere coffee lover is one who usually knows about coffee and at the drop of a hat will talk with passionate enthusiasm on the only way to make real coffee” (21). In its first issue in 1966, Australasian Gourmet Magazine reflected on the increased consumption and appreciation of coffee in a five-page feature. “More and more people are serving fine coffee in their homes,” it stated, “while coffee lounges and espresso bars are attracting the public in the city, suburbs and country towns” (Repin and Dressler 36). The article also noted that there was growing interest in the history and production of coffee as well as roasting, blending, grinding, and correct preparation methods. In the same year, The Australian Women’s Weekly acknowledged a growing interest in both brewing, and cooking with, coffee in a lift-out recipe booklet titled “Cooking with Coffee.” This, according to the Weekly, presented “directions that tell you how to make excellent coffee by seven different methods” as well as “a variety of wonderful recipes for cakes, biscuits, desserts, confectionary and drinks, all with the rich flavor of coffee” (AWW). By 1969, the topic was so well established that Keith Dunstan could write an article lampooning coffee snobbery in Australian Gourmet Magazine. He describes his brother’s attention to detail when brewing coffee and his disdain for the general public who were all drinking what he called “muck”. Coffee to the “coffee-olics” like his brother was, Dunstan suggested, like wine to the gourmand (5). In the early 1960s, trouble was brewing in the tea business. Tea imports were not keeping pace with population growth and, in 1963, the Tea Bureau conducted a national survey into the habits of Australian tea drinkers (McMullen). This found that although tea was the most popular beverage at the breakfast table for all socio-economic groups, 30 per cent of Australian housewives did not realise that tea was cheaper than coffee. 52 per cent of coffee consumed was instant and one reason given for coffee drinking between meals was that it was easier to make one cup (Broadcasting and Television “Tea Gains”). Marketing Tea against a Turning Tide Coffee enjoyed an advantage that tea was unlikely to ever have, as the margin between raw bean and landed product was much wider than tea. Tea was also traditionally subject to price-cutting by grocery chains who used it as a loss leader “to bring the housewife into the store” (Broadcasting and Television “Tea Battles”) and, with such a fine profit margin, the individual tea packer had little to allocate for marketing expenses. In response, a group of tea merchants, traders and members of tea growing countries formed The Tea Council of Australia in 1963 to pool their marketing funds to collectively market their product. With more funds, the Council hoped to achieve what individual companies could not (Adams “From Instant” 1-19). The chairman of the Tea Council, Mr. G. McMullan, noted that tea was “competing in the supermarkets with all beverages that are sold […]. All the beverages are backed by expensive marketing campaigns. And this is the market that tea must continue to hold its share” (McMullen 6). The Tea Council employed the services of Jackson Wain and Company for its marketing and public relations campaign. Australian social historian Warren Fahey worked for the company in the 1960s and described it in an interview. He recalled: Jackson Wain was quite a big advertising agency. Like a lot of these big agencies of the time it was Australian owned by Barry Wain and John Jackson. Jackson Wain employed some illustrious creative directors at that time and its clients were indeed big: they had Qantas, Rothmans, the Tea Council, White Wings—which was a massive client—and Sunbeam. And they are just some of the ones they had. Over the following eleven years, the Tea Council sought innovative ways to identify target markets and promote tea drinking. Much of this marketing was directed at women. Since women were responsible for most of the household shopping, and housewives were consuming “incidental” beverages during the day (that is, not with meals), a series of advertisements were placed in women’s magazines. Showing how tea could be enjoyed at work, play, in the home, and while shopping, these kick-started the Tea Council’s advertising campaign in 1964. Fahey remembers that: tea was seen as old-fashioned so they started to talk about different aspects of drinking tea. I remember the images of several campaigns that came through Jackson Wain of the Tea Board. The Women’s Weekly ones were a montage of images where they were trying to convince people that tea was refreshing […] invigorating […] [and] friendly. Figure 3. Tea Council Advertisement. The Australian Women’s Weekly 29 Jan. 1964, 57. Radio was the Tea Council’s “cup of tea”. Transistor and portable radio arrived in Australia in the 1950s and this much listened to medium was especially suited to the Tea Council’s advertising (Tea Council Annual Report 1964). Radio advertising was relatively low-cost and the Council believed that people thought aurally and could picture their cup of tea as soon as they heard the word “tea”. Fahey explains that although radio was losing some ground to the newly introduced television, it was still the premier media, largely because it was personality driven. Many advertisers were still wary of television, as were the agencies. Radio advertisements, read live to air by the presenter, would tell the audience that it was time for a cuppa—“Right now is the right time to taste the lively taste of tea” (Tea Council Annual Report 1964)—and a jingle created for the advertisement completed the sequence. Fahey explained that agencies “were very much tuned into the fact even in those days that women were a dominant fact in the marketing of tea. Women were listening to radio at home while they were doing their work or entertaining their friends and those reminders to have a cup of tea would have been quite useful triggers in terms of the marketing”. The radio jingle, “The taste of tea makes a lively you” (Jackson Wain, “Tea Council”) aired 21,000 times on 85 radio stations throughout Australia in 1964 (Tea Council of Australia Annual Report). In these advertisements, tea was depicted as an interesting, exciting and modern beverage, suitable for consumption at home as outside it, and equally, if not more, refreshing than other beverages. People were also encouraged to use more tea when they brewed a pot by adding “one [spoonful] for the pot” (Jackson Wain, “Tea Council”). These advertisements were designed to appeal to both housewives and working women. For the thrifty housewife, they emphasised value for money in a catchy radio jingle that contained the phrase “and when you drink tea the second cup’s free” (Jackson Wain “Tea Council”). For the fashionable, tea could be consumed with ice and lemon in the American fashion, and glamorous fashion designer Prue Acton and model Liz Holmes both gave their voices to tea in a series of radio advertisements (Tea Council of Australia, “Annual Reports”). This was supported with a number of other initiatives. With the number of coffee lounges increasing in cities, the Tea Council devised a poster “Tea is Served Here” that was issued to all cafes that served tea. This was strategically placed to remind people to order the beverage. Other print tea advertisements targeted young women in the workforce as well as women taking time out for a hot drink while shopping. Figure 4. “Tea Is Served Here.” Tea Council of Australia. Coll. of Andy Mac. Photo: Andy Mac. White Wings Bake-off The cookery competition known as the White Wings Bake-Off was a significant event for many housewives during this period, and the Tea Council capitalised on it. Run by the Australian Dairy Board and White Wings, a popular Australian flour milling company, the Bake-Off became a “national institution […] and tangible proof of the great and growing interest in good food and cooking in Australia” (Wilson). Starting in 1963, this competition sought original recipes from home cooks who used White Wings flour and dairy produce. Winners were feted with a gala event, national publicity and generous prizes presented by international food experts and celebrity chefs such as Graham Kerr. Prizes in 1968 were awarded at a banquet at the Southern Cross Hotel and the grand champion won A$4,750 and a Metters’ cooking range. Section winners received A$750 and the stove. In 1968, the average weekly wage in Australia was A$45 and the average weekly spend on food was $3.60, which makes these significant prizes (Talkfinancenet). In a 1963 television advertisement for White Wings, the camera pans across a table laden with cakes and scones. It is accompanied by the jingle, “White Wings is the Bake Off flour—silk sifted, silk sifted” (Jackson Wain, “Bake-Off”). Prominent on the table is a teapot and cup. Fahey noted the close “simpatico” relationship between White Wings and the Tea Council:especially when it came down to […] the White Wings Bake Off [...]. Tea always featured prominently because of the fact that people were still in those days baking once a week [...] having that home baking along side a cup of tea and a teapot was something that both sides were trying to capitalise on. Conclusion Despite these efforts, throughout the 1960s tea consumption continued to fall and coffee to rise. By 1969, the consumption of coffee was over a kilogram per person per annum and tea had fallen to just over two kilograms per person per year (ABS). In 1973, due to internal disputes and a continued decline in tea sales, the Tea Council disbanded. As Australians increasingly associated coffee with glamour, convenience, and gourmet connoisseurship, these trajectories continued until coffee overtook tea in 1979 (Khamis 230) and, by the 1990s, coffee consumption was double that of tea. Australia’s cultural shift from tea drinking to coffee drinking—easily, but too simplistically, explained by post-war migration—is in itself a complex and multi layered transition, but the response and marketing campaign by the Tea Council provides an opportunity to investigate other factors at play during this time of change. Fahey sums the situation up appropriately and I will conclude with his remarks: “Advertising is never going to change the world. It can certainly persuade a market place or a large percentage of a market place to do something but one has to take into account there were so many other social reasons why people switched over to coffee.” References Adams, Jillian. Barista: A Guide to Espresso Coffee. Frenchs Forest NSW: Pearson Education Australia, 2006. -----. “From Instant Coffee to Italian Espresso: How the Cuppa Lost its Way.” Masters Thesis in Oral History and Historical Memory. Melbourne: Monash University, 2009. Advertisement for Bushells Coffee. The Argus 22 Aug. (1945): 11. Australian Bureau of Statistics [ABS]. “4307.0 Apparent Consumption of Tea and Coffee, Australia 1969-1970.” Canberra: Australian Bureau of Statistics, 2000. Australasian Confectioner and Restaurant Journal. “Espresso Comes to Town.” Australian Confectioner and Restaurant Journal Feb. (1956): 61. Bennett, Bill. Interview. 22 Jun. 2007. Bennett, Peter. Interview. 10 Mar. 2010. Broadcasting and Television. “Tea Gains 98% Market Acceptance.” Broadcasting and Television 6 Jun. (1963): 16. -----. “Tea Battles Big Coffee Budgets.” Broadcasting and Television News 14 Oct. (1965): 16. Button, John. “America’s Australia: Instructions for a Generation.” The Monthly Feb. (2007) 28 Mar. 2012 ‹http://www.themonthly.com.au/monthly-essays-john-button-americas-australia-instructions-generation-456›. Canberra Times, The. Advertisement for Nestle Coffee. The Canberra Times 5 Aug. (1949): 2. “Coffee for Americans.” The Argus 20 Apr. (1942): 5.Dalgleish, Rene. “Better Tea and Coffee.” Australian Home Beautiful Jun. (1964): 21–5. Dunstan, Keith. “The Making of a Coffee-olic.” The Australian Gourmet Magazine Sep./Oct. (1969): 5. Fahey, Warren. Interview. 19 Aug. 2010. Howard, Leila. ‘Cooking with Coffee.” The Australian Women’s Weekly 6 Jul. (1966): 1–15. Jackson Wain. “The Bake-off Flour!” TV Commercial, 30 secs. Australia: Fontana Films for Jackson Wain, 1963. 1 Feb. 2012 ‹www.youtube.com/watch?v=1X50sCwbUnw›. -----. “Tea Council of Australia.” TV commercials, 30 secs. National Film and Sound Archive, 1964–1966. Khamis, Susie. “ It Only Takes a Jiffy to Make.” Food Culture and Society 12.2 (2009): 218–33. McMullen, G. F. The Tea Council of Australia Annual Report. Sydney, 1969. National Archives of Australia [NAA]. Agency Notes CP629/1. “History of the Tea Control and Tea Importation Board, January 1942–December 1956.” -----. Series MP5/45 a. Minutes of the Tea Control Board. 17 Aug. 1942. -----. Series MP5/45 b. Minutes of the Tea Control Board. 29 May 1947. Repin, J. D., and H. Dressler. “The Story of Coffee.” Australian Gourmet Magazine 1.1 (1966): 36–40. Talkfinance.net. “Cost of Living: Today vs. 1960.” 1 May 2012 ‹http://www.talkfinance.net/f32/cost-living-today-vs-1960-a-3941› Tea Council of Australia. Annual Reports Tea Council of Australia 1964–1973. ----- Advertisement. The Australian Women’s Weekly 3 Jul. (1968): 22.“Untitled.” The Argus 20 Apr. (1942): 5. Wilson, Trevor. The Best of the Bake-Off. Sydney: Ure Smith, 1969.“Yanks and Aussies Differ on ‘Eats’.” The Argus 4 Jul. (1942): 8.
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