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Dissertations / Theses on the topic 'Facebook adoption'

Author: Grafiati

Published: 10 January 2023

Last updated: 31 July 2025

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1

Valles, Carlos, and Antoniya Petrova. "Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18090.

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Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. It uses the Zaltman Metaphor Elicitation technique (ZMET method) and focus groups to explore consumers’ perceptions and their mental maps. In-depth interviews with SMEs were also part of the qualitative design. A survey was conducted among consumers based on the qualitative findings to construct a perceptual map of f-co

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Magro, Michael J. "Exploring Critical Factors in Predicting Post-Adoptive Use of Facebook." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc68007/.

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Social networking applications (SNAs) have experienced a boom in popularity in recent years. Sites like Facebook and MySpace continuously draw new users, and are successful in organizing groups of users around topics of common interest. Among SNAs, Facebook has demonstrably outgrown its rivals growing an estimated 157 percent from 2008 to 2009. Facebook is now estimated to be the fourth largest Internet site in the world, trailing only Google, Microsoft and Yahoo (Schonfeld 2009). This dissertation posits and tests a theoretical model composed of key factors that contribute to post-adoptive u

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Lam, L. "Student adoption of Facebook private groups for mobile learning in Hong Kong." Thesis, London South Bank University, 2018. http://researchopen.lsbu.ac.uk/2738/.

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Mobile learning using Facebook is increasingly used by faculty in universities to improve student engagement. This study examines the determinants influencing students' acceptance of Facebook for mobile learning. Seven determinants were identified in past literature, including: performance expectancy, effort expectancy, device usability, hedonic motivation, habit, social presence and interactive learning. A research model was developed in order to explain students' behavioral intention to use Facebook private study groups for mobile learning. The model was empirically tested using the survey d

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Altunbas, Fuat. "Social Media in Policing: a Study of Dallas-fort Worth Area City Police Departments." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc500211/.

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Social media offers numerous opportunities to companies, organizations and government agencies to communicate with people outside their organization, to promote their interests and to better serve their customers, or as in the case with government agencies, to better serve their citizens. However, little is known about how police departments in particular use social media. This research study explores why police departments use social media, how they manage their social media tools, and the problems and challenges experienced as they use social media. This qualitative study is largely guided b

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Panyam, Sinta. "The Adoption of Social Media in Nonprofit Organizations : The Case Study of the United Nations Country Team in Thailand." Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-233748.

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The study examines the role of social media in non-profit organizations using the case study from the United Nations Development Programme (UNDP) in Thailand Country office. As Social media become a significant channel to raise the visibility and promote the work of the organization. The focus of this research examines what drives organizations adopting social media through a model built round four key factors, 1.) The importance of social media, 2.) The impact to image of the organization, 3.) Communication strategies and, 4.) Characteristics of content on social media channels. The research

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Thulin, Pauline, and Mattias Henricson. "THE CONNECTED ELEPHANT IN THE ROOM: A study on adoption factors for the Internet of Things in the smart home environment." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20361.

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Majoriteten av svenskarna (86%) tror att vi kommer se allt fler uppkopplade produkter i våra hem, men det är bara 33% som faktiskt vill ha fler smarta produkter i sina hem. I denna studie har författarna undersökt vilka faktorer som är centrala i svenska konsumenters adoption av IoT-produkten Facebook Portal, för att bidra med ökad förståelse för konsumenters motstånd mot användandet av denna typ av produkter. Utifrån en värdebaserad acceptansmodell (VAM) genomfördes en kvantitativ enkätundersökning där potentiella konsumenters attityd till användandet av Facebook Portal undersöktes utifrån fa

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Hsu, Chih-Shian, and 許芝嫻. "Adoption of Social Networking Websites—The Case of Facebook." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/86503917057161385935.

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碩士<br>元智大學<br>企業管理與服務科學學程<br>99<br>Web 2.0 environment, technologies enable users to share information with each other and to build new relationship on the online platform. In social networking Websites like Twitter, Facebook, Plurk and Myspace, users exchange messages that help them to build up communities. Facebook, for instance, offers multi-functional applications that business, organizations, and interest groups can use to build relationships with their users- here application also empower users to form fans clubs and to have their own Web pages that satisfy their needs. This research

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Yeh, Pei-Pei, and 葉蓓蓓. "Exploring Factors Influencing the Adoption of Social Commerce in Facebook." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/s65v4j.

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碩士<br>國立虎尾科技大學<br>資訊管理研究所在職專班<br>102<br>When the global social commerce users more than one-fifth of the population has a monthly log in at least once a community site, resulting in consumers'' purchasing decisions extremely vulnerable community opinion leaders and friends websites opinions reputation messages. The study models, "A Post-Acceptance Model of IS Continuance" including four dimensions "Perceived Usefulness", "Confirmation", "Satisfaction", "Continuance Intention" and then added three dimensions "Social-WOM", "Trust" and "WOM Communication". This study uses questionnaire

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Cai, Zong-Jie, and 蔡宗傑. "A Study on User Adoption of "Stories" Based on Facebook and Instagram." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/px8ym9.

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碩士<br>國立中央大學<br>資訊管理學系<br>105<br>Instagram launched a new feature called Instagram Stories on August 2016 and Facebook launched Facebook Stories on February 2017 after Snapchat launched Snapchat Stories. These are all similar features on social network service. Moreover, according to the statistics from Instagram on 2017, Over 150 million people now use Instagram Stories everyday all around the world. Instagram shows that there were businesses have been using stories for marketing. For instance, brands like Mulberry UK, they were impressed by the reach and engagement, received 5 times more cli

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Mizrachi, Isaac. "Facebook Adoption by Australian Small Tourism Enterprises (STEs): Business Requirements and User Perceptions." Thesis, 2014. https://vuir.vu.edu.au/25800/.

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The findings of the research identified similarities in the way that both STEs and the users perceive Facebook as a marketing platform for the STE accommodation businesses. On the other hand, the research found significant limitations in the social media knowledge and skills STEs possessed, including the manner in which they interpreted the main function and goals of having a Facebook presence. In general, STEs were found to be overly experimental with their Facebook maintenance, which assisted them in exploring the business benefits of Facebook and, in particular, promoting their business in

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Peng, Shih-Ching, and 彭詩晴. "Facebook Users' Adoption Behavior of Location-Based Service: The Influence of Users' Lonely Tendency." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ug6dts.

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碩士<br>朝陽科技大學<br>企業管理系<br>102<br>In recent years, the network service industry has combined global positioning systems through the use of information and network technologies to provide a diversity of location-based service functions and systems. Examples are Facebook check-in, mobile navigation, fleet management, location query, mobile phone tracking, etc. In addition, following the rise of social networking sites, people are happy to embrace social software that has brought them conveniences, and even the provision of location-based services has captured user attention. Although the Facebook

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LAI, CHENG-WEN, and 賴政文. "Investigating User Brand Engagement and Loyalty from the Perspective of Information Adoption Model – Case from Facebook Fan Page." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/c84896.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>105<br>In the era of social media, social media is changing the way people interact with each other, and will be increasingly significant for branding, business and marketing. People can use online resources and platforms to share content, such as articles, photos, videos, images, ideas, insights and news. Social media speeds up changing the way that people receive information and access to sources, even the values. As the community's influence is bullish, opinion leaders in the online community environment lead to the interpretation and value orientation of the curr

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Wang, Li-Ling, and 王儷陵. "Understanding the Factors Influencing the Loyalty and Information Adoption on Facebook fan pages: A Social Capital Theory Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/94433022497278366745.

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碩士<br>朝陽科技大學<br>資訊管理系碩士班<br>101<br>In recent years, Facebook has become a popular social network site around the world. The marketing power of fan pages of Facebook is noted by enterprises or personal business. Although marketing through Facebook fan page is an effective way to attract new members, how to maintain the members’ loyalty and further transfer that into economical capital is needed to address. Based on Social capital theory and Information Adoption Model (IAM), this study aimed to investigate how the three dimensions of social capital －structural, cognitive, and relational dimensio

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Chuang, Yun-Hsuan, and 莊韻璇. "A Study on the Influence of Pet Information Presentsion on the Willing of Adoption : The case study of Facebook." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3msq6p.

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碩士<br>中原大學<br>資訊管理研究所<br>105<br>In recent years, we continue to promote the concept of “ adoption inteads of buing, adoption does not abandon” . In addition to through government shelters and half-way homes, but also more and more people through the adoption websites and Facebook to adopt pets. This study expores pet adopters and donors to use Facebook as a platform for adoption. The pet information presention affects people to adopt, the willing to leave messages and tweets. Because the more people share, the higher opportunities to be adopled. Through the analysis of different ways of the ad

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HUANG, CHIUNG-HUI, and 黃瓊慧. "Using the TAM to Assess Teacher Adoption of Facebook as a Classroom Management Tool in One Elementary School in Taoyuan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/678233.

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碩士<br>開南大學<br>資訊學院碩士在職專班<br>102<br>The purpose of this study was to investigate the desire and status of using Facebook as classroom management tool among teachers in an elementary school in Taoyuan. The TAM (Technology Acceptance Model) was conducted to examine the factors, including external variables (information literacy and the experience of using Facebook), perceived usefulness, perceived ease of use, behavioral intention and actual behavior, which affect the desire and status of teachers. The data was acquired through the literature and questionnaire survey, and was processed by SPSS pa

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Tu, Bau-Min, and 凃保民. "Understanding the adoption behavior of SNSs from the perspective of relationship networks─A case study of college students on Facebook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/85394428975157236960.

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博士<br>國立臺灣大學<br>資訊管理學研究所<br>99<br>In recent years, the trend of social networking sites (SNSs), and the social relationships constructed or maintained within them, has gained increasing global attention from scholars of various fields. However, scholars of information management should further consider the following questions. As interpersonal interactions gradually turn from face-to-face situations to platforms within SNSs, how will it influence the reality of interpersonal interactions? As SNSs result in increased internet communities, how will it influence future societies and organizations

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Wu, Hui-Ru, and 吳蕙如. "A Social Network Study of Adopting Satisfaction and Intention—Using Facebook as an example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/68963858705314035774.

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碩士<br>國立高雄第一科技大學<br>資訊管理所<br>99<br>Because the internet network rises, in order to have characteristics, such as interaction, multimedia, etc., therefore become a new developing media receiving much concern.In the numerous network use behavior, was easy to use the customer to welcome specially in recent years, was uses the social network to serve the website, but most had the representation and the development potential, has certainly swept across the entire world Facebook website.Numerous functions of Facebook, enable users to share photos , publishes comments , can share the film even more,

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Chen, Yu-ting, and 陳俞廷. "Content analysis of firms adopting micro blogging to conduct Internet marketing--An Example of Elite Bookstore Facebook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51175823420069617925.

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碩士<br>南華大學<br>資訊管理學系碩士班<br>98<br>Micro-blogging community caused by spread of the effectiveness of highly suitable for corporate use to do online promotion and marketing, this thesis means to discuss business of using micro-blog marketing results and customer base reaction, the study conducted by two coders content analysis, analysis of the main items on the sincerity expressed by micro-blog facebook Eslite station in the article content, and their fans Eslite stations, namely, a total of 1166 copies of the article topic; this study found that 1. Eslite micro-blog for the young population dema

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19

Chen, Ching-Hao, and 陳卿豪. "A Strategy Analysis of Professional Baseball Teams adopting facebook to conduct Internet marketing: The case of Lamigo Monkeys." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ar92wd.

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碩士<br>世新大學<br>口語傳播學研究所<br>101<br>Baseball in Taiwan has always been the mainstream of events over other ball games. The community lifestyle changes as the Internet developed, In addition to the fans entered the stadium to support the team, They also express ideas and positions on the network. A variety of teams and dedicated web blog was born. Facebook is the world's most fiery community site recent years. Professional baseball team observed Internet marketing can really bring Critical mass and Began to carry out micro-blog development and management. This study aimed to investigate the

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20

Su, Siao-Yu, and 蘇筱喻. "An Assessment of Learning Effectiveness of Adopting Cooperative Learning via Facebook: Take Financial E-Learning Course for Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/48489309947609669601.

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碩士<br>國立臺灣大學<br>圖書資訊學研究所<br>101<br>This study aims to examine individual learning and cooperative learning on e-Learning environment via Facebook to assess learning effectiveness. An experiment was conducted to compare the differences of interactivity and learning effectiveness between two learning environment: individual and cooperative learning. Students’ interactive learning experiences, learning processes and perceptions are also analyzed. The research purposes are (1) to investigate the learning effectiveness differences between cooperative learning group and individual learning group on

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Yao, Shu-Shuan, and 姚書璇. "A Study of Learning Achievement and Motivation by Adopting Cooperative Learning via Facebook-Using History of Communications Course for College Students as An Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58672671163185090988.

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碩士<br>國立臺北教育大學<br>教育傳播與科技研究所<br>99<br>This study was designed to examine students’ learning performance and motivation by adopting cooperative learning model－Group Investigation (GI) by Sharan (1976). The researchers used Facebook website to facilitate GI activities. The participants were 136 sophomore in two classes of “History of Communications”course.They were chosen randomly from Dept.of Mass communications in a university at the northern part of Taiwan.This study wasa quasi-experimental research. Two classes were assigned randomly as the control and the experimental group. The findings in

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Hsiao, Chun-yen, and 蕭鈞彥. "Adopting the TAM to Explore the School-Aged Children''s Behavioral Intention toward Community Websites--An Example of Facebook Users of Senior-Graders Elementary Students in Tainan City." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/44075608460342458768.

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碩士<br>南華大學<br>資訊管理學系碩士班<br>99<br>With the popularization of internet technology and the great advance of school-aged children’s information ability, it has been primary activity for school-aged children to use the community websites. This research discusses the interaction between the factors of school-aged children’s attitude toward using, behavioral intention to use and other variables based on TAM. The results showed that perceived playfulness, perceived usefulness of interpersonal relations and perceived ease of use had positive effect on attitude toward using ; perceived fashion and attit

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