Relevant bibliographies by topics / Facebook(firm)

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Facebook(firm)'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 July 2024

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Journal articles on the topic "Facebook(firm)"

1

Wang, Hsiu-Yuan, Jian-Hong Wang, Hsing-Wen Wang, and Chi-Chun Chen. "Factors Influencing Intention of Facebook Fans of Companies to Convert into Actual Buyers." Journal of Database Management 30, no. 4 (2019): 1–23. http://dx.doi.org/10.4018/jdm.2019100101.

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Recently, a new wave of business opportunities has emerged by integrating social media and commerce. Although many hospitality organizations have considered online social communities as potential channels for promotion, most of them have failed to obtain sales from community members. Therefore, the purpose of this study was to propose and examine a new research model that can capture cognitive- and affective-based trust elements influencing fans' behavioral intention to purchase by affecting their firm commitment. A survey of 393 Facebook participants found strong support for the model. The re
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Atwood, Morgan, and Cristian Morosan. "An investigation of the persuasive effects of firm-consumer communication dyads using Facebook." Worldwide Hospitality and Tourism Themes 7, no. 3 (2015): 295–313. http://dx.doi.org/10.1108/whatt-03-2015-0015.

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Purpose – This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation. Design/methodology/approach – Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route. Findings – The resul
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Surwandono, Surwandono, and Diana Mutiara Bahari. "The Advocacy of Facebook Public Group “Info Cegatan Jogja“ to Prevent Gangsterism Action “Klitih“ in Yogyakarta, Indonesia." Society 8, no. 2 (2020): 343–58. http://dx.doi.org/10.33019/society.v8i2.188.

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“Info Cegatan Jogja” is a popular public group on Facebook in informing social issues around Yogyakarta city, Indonesia. The information of netizens who get the most comments and responses is the gangsterism action known as “Klitih” in Yogyakarta. The term Klitih has been a street violence phenomenon that deeply disturbs the life of social, economic, education, and tourism in Yogyakarta. This study describes the role of the Facebook group “Info Cegatan Jogja” in advocating for the prevention of Klitih gangsterism in Yogyakarta. The analytical technique used was the mix method approach in the f
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Zhou, Mi (Jamie), Lijun (Gillian) Lei, Jianling Wang, Weiguo (Patrick) Fan, and Alan G. Wang. "Social Media Adoption and Corporate Disclosure." Journal of Information Systems 29, no. 2 (2014): 23–50. http://dx.doi.org/10.2308/isys-50961.

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ABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have
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Wamba, Samuel Fosso, and Lemuria Carter. "Social Media Tools Adoption and Use by SMES." Journal of Organizational and End User Computing 26, no. 2 (2014): 1–17. http://dx.doi.org/10.4018/joeuc.2014040101.

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Despite the recent increase in the adoption and use of social media tools to support firm operations, very little empirical research focusing on small- and medium-sized enterprises (SMEs) has been conducted to-date. The aim of this study is to fill this knowledge gap by investigating SME adoption of social media tools. In particular, we assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. To test our proposed research model, we administered a survey to 453 SME managers. Results of a hierarchical logistic regression indic
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Runge, Julian, Steven Geinitz, and Simon Ejdemyr. "Experimentation and performance in advertising: An observational survey of firm practices on Facebook." Expert Systems with Applications 158 (November 2020): 113554. http://dx.doi.org/10.1016/j.eswa.2020.113554.

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Ángeles Oviedo-García, Mª, Miriam Muñoz-Expósito, Mario Castellanos-Verdugo, and María Sancho-Mejías. "Metric proposal for customer engagement in Facebook." Journal of Research in Interactive Marketing 8, no. 4 (2014): 327–44. http://dx.doi.org/10.1108/jrim-05-2014-0028.

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Purpose – The purpose of this paper is to propose a comprehensive metric for customer engagement in Facebook, the top social networking site. Design/methodology/approach – The approach is conceptual and it makes operative customer engagement concept in the specific context that is Facebook. Findings – In the new dynamic business environment fostered by Internet, where customer value goes beyond what the customer spends on a brand or a firm, firms will be able to fine-tune their customer engagement strategy by means of the metric results and its evolution. Research limitations/implications – Th
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Schivinski, Bruno, and Dariusz Dabrowski. "The impact of brand communication on brand equity through Facebook." Journal of Research in Interactive Marketing 9, no. 1 (2015): 31–53. http://dx.doi.org/10.1108/jrim-02-2014-0007.

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Purpose – The purpose of this article is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity (CBBE) metrics through Facebook. Design/methodology/approach – We evaluated 302 data sets that were generated through a standardized online survey to investigate the impact of firm-created and user-generated social media brand communication on brand awareness/associations, perceived quality and brand loyalty across 60 brands within three different industries: non-alcoholic beverages, clothing and mob
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Wang, Yen-Yao, Chenhui Guo, Anjana Susarla, and Vallabh Sambamurthy. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry." Information Systems Research 32, no. 2 (2021): 582–604. http://dx.doi.org/10.1287/isre.2020.0984.

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This study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. Our results suggest that Facebook and Twitter are heterogeneous in terms of their effect on offline vehicle sales; FGC is more effective than UGC for influencing offline light vehicle sales; viral impressions from Facebook and Twitter are essential, although effects vary for the various social media platforms, FGC, and UGC; an
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Shemi, Alice P., and Chris Procter. "E-commerce and entrepreneurship in SMEs: case of myBot." Journal of Small Business and Enterprise Development 25, no. 3 (2018): 501–20. http://dx.doi.org/10.1108/jsbed-03-2017-0088.

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Purpose The adoption of e-commerce in small and medium enterprises (SMEs) is a much researched topic in developed and developing nations. The application of mobile devices, and social media networks (SMNs) such as Facebook has revolutionalised the e-commerce adoption process in SMEs. However, research into this area is still developing and there is a dearth of knowledge on how SMEs in developing countries enact and apply this phenomenon. The purpose of this paper is to explain how e-commerce entrepreneurship using SMN is conceptualised and applied in SMEs, and to highlight factors that influen
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Dissertations / Theses on the topic "Facebook(firm)"

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Kennedy, Mary Catherine. "Facebook and Panopticism: Healthy Curiosity or Stalking?" Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1258038346.

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van, Enckevort Kaya, and Jasmin Ansari-Dunkes. "Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73421.

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This research addresses an urgent contemporary problem within advertising and brand management in the new era of social networks - how do companies act on social networking platforms and how is this perceived by consumers? Being successful on Facebook is, seemingly, not as straight forward as many might think, and the misuse deriving from misperceptions can create negative brand impacts. This research aims to shed light on the yet under researched topic of firm-created Social Media advertising and its effects on the consumer mindset. This has lead to three overarching research questions, which
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Adkins, Angela M. "MySpace, Facebook, and the strength of internet ties online social networking and bridging social capital /." Akron, OH : University of Akron, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1239389919.

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Thesis (M.A.)--University of Akron, Dept. of Sociology, 2009.<br>"May, 2009." Title from electronic thesis title page (viewed 11/18/2009) Advisor, Rebecca J. Erickson; Faculty Reader, Clare L. Stacey; Department Chair, John F. Zipp; Dean of the College, Chand Midha; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.
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DeGroot, Jocelyn M. "Reconnecting with the Dead via Facebook: Examining Transcorporeal Communication as a Way to Maintain Relationships." View abstract, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3371475.

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Mainka, Matthias. "International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-316986.

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Spiro, Emma S. "Searching for community online: how virtual spaces affect student notions of community." Pomona College, 2007. http://ccdl.libraries.claremont.edu/u?/stc,15.

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Social networking sites and virtual spaces have flourished in the past few years. The author explores the impact of such social networking services on the local community at a small liberal arts college. The author investigates modern trends in community theory. Defining community has become more difficult in modern society, where community is no longer easily distinguished by geographical boundaries. From the background of modern community theory the author explores the designation of virtual spaces as “virtual communities.” Literature and research about virtual spaces indicates that they can
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Vigliotti, Jeanette C. "The Double Sighted: Visibility, Identity, and Photographs on Facebook." UNF Digital Commons, 2014. http://digitalcommons.unf.edu/etd/506.

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The primary objective of this analysis is to uncover the tools of Facebook identity construction. Because Facebook users have the ability to control the images and information associated with their profiles, reactionary scholars typically classify Facebook identity as a symptom of cultural narcissism. However, I seek to displace the fixation on the newness of the medium in order to interrogate the possibility of a society that has internalized surveillance. Using Michel Foucault’s theories on panopticism and heterotopia, I examine the role photographs play in the construction of an individual
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McDougall, Katelyn. "‘Pop Culture’: An Exploratory Study of the Consumer-Firm Relationship in the Popchips Facebook Community." Thesis, 2012. http://hdl.handle.net/10214/3695.

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The importance of consumers’ active engagement in a firm’s online brand community in social network sites has received increasing attention from both academia and industry. The study applied a Netnography of the official Popchips Facebook community to provide a baseline understanding of the consumer-firm relationship in this type of environment. Unlike more traditional studies that focus on brand communities for niche or luxury brands, this study dealt with a convenience product called Popchips. It is also one of the brands that utilized a strong social media strategy to communicate to its con
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Ben, Sliman Malek Abderazak. "Essays on Network Analysis with Applications to Seeding and Art Valuation." Thesis, 2021. https://doi.org/10.7916/d8-b0xb-z755.

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The rise and growth of online social networks have spurred tremendous changes in our understanding of human behavior. Social scientists and companies have devised new tools to analyze the vast amounts of data obtained from these networks. Such advances have had two major consequences. First, it has allowed firms to significantly improve their segmentation and targeting strategies. Second, it also modified how problems are conceptualized. For example, books, academic papers, or webpages are now being studied under methods developed for social network analysis. This dissertation contribut
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HUNG, CHUN-YA, and 洪純雅. "Exploring the Factors Influencing Facebook Users’ Continuous Follow Intention toward Posts on Firm-Oriented Fan Page." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/15958302006212798604.

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碩士<br>朝陽科技大學<br>資訊管理系<br>104<br>A Fan page of Facebook can help firms to deliver commercial messages to exist and potential customers, as well as maintain customer relationships, which has made it gain a lot of attention. However, due to the limitation of time resource, the messages posted on fan page may not be exposed to followers effectively. Therefore, understanding the factors that drive fans to continue follow the posts on a firm’s fan page actively is a vital research issue. 　　Based on the Stimulus-Organism-Response Model (S-O-R) and Elaboration Likelihood Model (ELM), this study explor
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Books on the topic "Facebook(firm)"

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Gilbert, Sara. The story of Facebook. Franklin Watts, 2013.

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Fertig, Dennis. Mark Zuckerberg. Heinemann Library, 2013.

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Steinschaden, Jakob. Phänomen Facebook: Wie eine Webseite unser Leben auf den Kopf stellt. Ueberreuter, 2010.

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Papanēs, Eustratios. Logotechnia tou facebook. Ekdoseis I. Siderēs, 2013.

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Dobinick, Susan. Mark Zuckerberg and Facebook. Rosen Pub., 2013.

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Woog, Adam. Mark Zuckerberg, Facebook creator. KidHaven Press, 2009.

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Hasday, Judy L. Facebook and Mark Zuckerberg. Morgan Reynolds Pub., 2012.

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Mezrich, Ben. Milliardery ponevole: Alʹternativna︠i︡a istori︠i︡a sozdani︠i︡a Facebook. United Press, 2010.

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Veer, Emily A. Vander. Facebook: The missing manual. O'Reilly Media, 2008.

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Fertig, Dennis. Mark Zuckerberg. Heinemann Library, 2013.

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Book chapters on the topic "Facebook(firm)"

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Vlachvei, Aspasia, and Ourania Notta. "Which Brand’s Posts Drive Customer Engagement? Evidence from Greek Wine Brands’ Posts." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_46.

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AbstractThe aim of this work is first to contribute to a deeper understanding on which posts drive consumer engagement through literature review and second to investigate how various firm-determined characteristics of brand’s social media posts affect different types of customer engagement on brands’ posts, in case of Greek wineries’ Facebook brand pages. According to the results informative, rewarding, and relational content promote customer engagement on brand’s Posts. Relational content affects customer engagement through the increase of reactions and comments while rewarding content increase the shares and the comments. The results also support that network size matters and that working hours are better time to post. Finally, richness of the brand post increase engagement only in the case of reactions.
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Camillo, Angelo A., and Loredana Di Pietro. "Social Media and its Effect on Consumer Loyalty." In Handbook of Research on Effective Marketing in Contemporary Globalism. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch012.

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Due to the increasing number of users and powerful Web-based tools available today on social networks such as Facebook, enterprises are strategically focusing on the marketing opportunities provided by social media. In fact, presence on a social network such as Facebook can provide the firm with a mechanism for gathering consumer information quickly on a wider segment of the population. This chapter investigates the effectiveness of the firm's presence on social networks and their effect on the firm and the consumer. It attempts to identify a possible linkage between a firm's presence on a social network and consumer loyalty by addressing critical elements useful for developing new and efficient strategies based on online channels. The data collected from 1,520 surveying Facebook users was analyzed using the Structural Equation Modelling (SEM) technique. The results suggest there is a strong relationship between the firm's presence on the social network and consumer loyalty, thus contributing to the sustained marketing strategies of “social commerce.” Hence, a page rich in content has a positive influence on consumer judgement and loyalty toward the firm with benefits for consumer-centric-oriented strategies.
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Wang, Hsiu-Yuan, Jian-Hong Wang, Hsing-Wen Wang, and Chi-Chun Chen. "Factors Influencing Intention of Facebook Fans of Companies to Convert into Actual Buyers." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch018.

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Recently, a new wave of business opportunities has emerged by integrating social media and commerce. Although many hospitality organizations have considered online social communities as potential channels for promotion, most of them have failed to obtain sales from community members. Therefore, the purpose of this study was to propose and examine a new research model that can capture cognitive- and affective-based trust elements influencing fans' behavioral intention to purchase by affecting their firm commitment. A survey of 393 Facebook participants found strong support for the model. The results indicated that Facebook fans' perceptions of firm commitment could be a strong predictor of their buying intention. Factors of building cognitive trust (i.e. perceived reputation, perceived ability, and information quality) as well as affective trust (i.e. perceived benevolence, perceived integrity and perceived social presence) were the critical components significantly influencing fans' firm commitment. Theoretical and practical implications of the results are discussed.
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Dalziel, Nurdilek, and Janet Hontoir. "A Tale of Two Banks." In Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0559-4.ch008.

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By focusing on Facebook as an emerging Social Media (SM) customer services channel, this research provides an insight into social media service encounters. Data were collected from the Facebook pages of two British banks. Evidence is presented on the discrepancy between what customers expected of SM and what banks were prepared to offer, a discrepancy which resulted in customer frustration. The findings also demonstrate that, apart from banking regulation, a bank's own SM policies and the training and empowerment of its staff are likely to impact on the quality of firm-customer interactions on SM. It is challenging for financial institutions to develop strategies to address customer queries satisfactorily on their SM pages and at the same time to work within the rules of compliance regulations. Moreover, many customers who put up a complaint on SM are observed to have developed rather negative feelings about their banks and to have lost their trust, suggesting a lack of clarity about the limited role of banks' Facebook channel among customers.
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Chaboud, Mathieu-Claude. "How Do the Crowdfunders Judge the Crowdfunded?" In Crowdsourcing. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8362-2.ch051.

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This chapter addresses the reactions from communities of early supporters of companies turning from participative forms of financing to classical venture capital and/or buyouts by blue chip firms. Through the study of two recent cases of major crowdfunding successes, namely Oculus VR, a Californian company which obtained nearly $2.5 Million in an exemplary Kickstarter campaign and was later bought by Facebook for $2 Billion, and Mojang, a Swedish company formed to manage the unprecedented success of a video game, Minecraft, sold to supporters from its unfinished versions, the firm being later purchased by Microsoft for $2.5 Billion. Both of these companies had to manage the changes in the nature of their relationships with their early supporters. This chapter proposes typologies of potentially harmful changes induced by attempts to transform bonding social capital into bridging social capital, as well as countermeasures available to entrepreneur to control the effects of such situations.
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Chaboud, Mathieu-Claude. "How do the Crowdfunders Judge the Crowdfunded?" In Advances in Business Strategy and Competitive Advantage. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9604-4.ch004.

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This chapter addresses the reactions from communities of early supporters of companies turning from participative forms of financing to classical venture capital and/or buyouts by blue chip firms. Through the study of two recent cases of major crowdfunding successes, namely Oculus VR, a Californian company which obtained nearly $2.5 Million in an exemplary Kickstarter campaign and was later bought by Facebook for $2 Billion, and Mojang, a Swedish company formed to manage the unprecedented success of a video game, Minecraft, sold to supporters from its unfinished versions, the firm being later purchased by Microsoft for $2.5 Billion. Both of these companies had to manage the changes in the nature of their relationships with their early supporters. This chapter proposes typologies of potentially harmful changes induced by attempts to transform bonding social capital into bridging social capital, as well as countermeasures available to entrepreneur to control the effects of such situations.
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Wilken, Rowan. "Location Integration and Data Markets." In Cultural Economies of Locative Media. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190234911.003.0004.

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This chapter explores the still-evolving business and revenue models and geolocation data capture efforts of two commercial businesses now central to the contemporary settlement of locative media: Foursquare and Facebook. In Foursquare’s case, it underwent a quite dramatic series of transformations, evolving from a check-in based mobile social networking service, to a search and recommendation service, and now also serving as a firm offering location intelligence related enterprise services. In Facebook’s case, it set about further strengthening its grip on social media data markets by adding geolocation functionalities and geodata capture capabilities to its social networking operations. These two case studies provide a rich composite picture of the business ecologies of locational information. The aim in selecting these cases is to develop a clearer understanding of how both firms accrue location data and how they extract location value—that is, how this information is shared, harvested, valued, reused, and commodified.
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Palit, Sandip, and Soumadip Ghosh. "Real Time Sentiment Analysis." In Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6303-1.ch002.

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Data is the most valuable resource. We have a lot of unstructured data generated by the social media giants Twitter, Facebook, and Google. Unfortunately, analytics on unstructured data cannot be performed. As the availability of the internet became easier, people started using social media platforms as the primary medium for sharing their opinions. Every day, millions of opinions from different parts of the world are posted on Twitter. The primary goal of Twitter is to let people share their opinion with a big audience. So, if the authors can effectively analyse the tweets, valuable information can be gained. Storing these opinions in a structured manner and then using that to analyse people's reactions and perceptions about buying a product or a service is a very vital step for any corporate firm. Sentiment analysis aims to analyse and discover the sentiments behind opinions of various people on different subjects like commercial products, politics, and daily societal issues. This research has developed a model to determine the polarity of a keyword in real time.
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Chilton, Michael A., and James M. Bloodgood. "Competitive Advantage and Automated Sharing of Tacit Knowledge." In Knowledge Management and Competitive Advantage: Issues and Potential Solutions. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4679-7.ch012.

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In this chapter, the authors investigate how raw data, obtained from a variety of sources, can be processed into knowledge using automated techniques that will help organizations gain a competitive advantage. Firms have amassed so much data that only automated methods, such as data mining or converting existing knowledge into expert systems is possible to make any sense of it or to protect it from competitors. Further, the data that is processed may be considered tacit knowledge because it is hidden from people until it is processed. In this chapter, the authors discuss various sources of data that might help an organization achieve and sustain a competitive advantage. A firm can data mine its own production database for insight regarding its customers and markets that have previously been ignored. It might also mine social media (e.g., Facebook and Twitter), which has become a forum for individual preferences and activities from which the savvy organization could turn into competitive advantage. They also discuss how this knowledge can be protected from intrusion by competitors to sustain the competitive position it may achieve as a result of the discovery of knowledge from massive data sets.
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Chilton, Michael A., and James M. Bloodgood. "Competitive Advantage and Automated Sharing of Tacit Knowledge." In Business Intelligence. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9562-7.ch012.

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In this chapter, the authors investigate how raw data, obtained from a variety of sources, can be processed into knowledge using automated techniques that will help organizations gain a competitive advantage. Firms have amassed so much data that only automated methods, such as data mining or converting existing knowledge into expert systems is possible to make any sense of it or to protect it from competitors. Further, the data that is processed may be considered tacit knowledge because it is hidden from people until it is processed. In this chapter, the authors discuss various sources of data that might help an organization achieve and sustain a competitive advantage. A firm can data mine its own production database for insight regarding its customers and markets that have previously been ignored. It might also mine social media (e.g., Facebook and Twitter), which has become a forum for individual preferences and activities from which the savvy organization could turn into competitive advantage. They also discuss how this knowledge can be protected from intrusion by competitors to sustain the competitive position it may achieve as a result of the discovery of knowledge from massive data sets.
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