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Journal articles on the topic 'Facebook(firm)'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 July 2024

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1

Wang, Hsiu-Yuan, Jian-Hong Wang, Hsing-Wen Wang, and Chi-Chun Chen. "Factors Influencing Intention of Facebook Fans of Companies to Convert into Actual Buyers." Journal of Database Management 30, no. 4 (2019): 1–23. http://dx.doi.org/10.4018/jdm.2019100101.

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Recently, a new wave of business opportunities has emerged by integrating social media and commerce. Although many hospitality organizations have considered online social communities as potential channels for promotion, most of them have failed to obtain sales from community members. Therefore, the purpose of this study was to propose and examine a new research model that can capture cognitive- and affective-based trust elements influencing fans' behavioral intention to purchase by affecting their firm commitment. A survey of 393 Facebook participants found strong support for the model. The re

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Atwood, Morgan, and Cristian Morosan. "An investigation of the persuasive effects of firm-consumer communication dyads using Facebook." Worldwide Hospitality and Tourism Themes 7, no. 3 (2015): 295–313. http://dx.doi.org/10.1108/whatt-03-2015-0015.

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Purpose – This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation. Design/methodology/approach – Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route. Findings – The resul

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Surwandono, Surwandono, and Diana Mutiara Bahari. "The Advocacy of Facebook Public Group “Info Cegatan Jogja“ to Prevent Gangsterism Action “Klitih“ in Yogyakarta, Indonesia." Society 8, no. 2 (2020): 343–58. http://dx.doi.org/10.33019/society.v8i2.188.

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“Info Cegatan Jogja” is a popular public group on Facebook in informing social issues around Yogyakarta city, Indonesia. The information of netizens who get the most comments and responses is the gangsterism action known as “Klitih” in Yogyakarta. The term Klitih has been a street violence phenomenon that deeply disturbs the life of social, economic, education, and tourism in Yogyakarta. This study describes the role of the Facebook group “Info Cegatan Jogja” in advocating for the prevention of Klitih gangsterism in Yogyakarta. The analytical technique used was the mix method approach in the f

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Zhou, Mi (Jamie), Lijun (Gillian) Lei, Jianling Wang, Weiguo (Patrick) Fan, and Alan G. Wang. "Social Media Adoption and Corporate Disclosure." Journal of Information Systems 29, no. 2 (2014): 23–50. http://dx.doi.org/10.2308/isys-50961.

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ABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have

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Wamba, Samuel Fosso, and Lemuria Carter. "Social Media Tools Adoption and Use by SMES." Journal of Organizational and End User Computing 26, no. 2 (2014): 1–17. http://dx.doi.org/10.4018/joeuc.2014040101.

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Despite the recent increase in the adoption and use of social media tools to support firm operations, very little empirical research focusing on small- and medium-sized enterprises (SMEs) has been conducted to-date. The aim of this study is to fill this knowledge gap by investigating SME adoption of social media tools. In particular, we assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. To test our proposed research model, we administered a survey to 453 SME managers. Results of a hierarchical logistic regression indic

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Runge, Julian, Steven Geinitz, and Simon Ejdemyr. "Experimentation and performance in advertising: An observational survey of firm practices on Facebook." Expert Systems with Applications 158 (November 2020): 113554. http://dx.doi.org/10.1016/j.eswa.2020.113554.

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Ángeles Oviedo-García, Mª, Miriam Muñoz-Expósito, Mario Castellanos-Verdugo, and María Sancho-Mejías. "Metric proposal for customer engagement in Facebook." Journal of Research in Interactive Marketing 8, no. 4 (2014): 327–44. http://dx.doi.org/10.1108/jrim-05-2014-0028.

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Purpose – The purpose of this paper is to propose a comprehensive metric for customer engagement in Facebook, the top social networking site. Design/methodology/approach – The approach is conceptual and it makes operative customer engagement concept in the specific context that is Facebook. Findings – In the new dynamic business environment fostered by Internet, where customer value goes beyond what the customer spends on a brand or a firm, firms will be able to fine-tune their customer engagement strategy by means of the metric results and its evolution. Research limitations/implications – Th

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Schivinski, Bruno, and Dariusz Dabrowski. "The impact of brand communication on brand equity through Facebook." Journal of Research in Interactive Marketing 9, no. 1 (2015): 31–53. http://dx.doi.org/10.1108/jrim-02-2014-0007.

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Purpose – The purpose of this article is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity (CBBE) metrics through Facebook. Design/methodology/approach – We evaluated 302 data sets that were generated through a standardized online survey to investigate the impact of firm-created and user-generated social media brand communication on brand awareness/associations, perceived quality and brand loyalty across 60 brands within three different industries: non-alcoholic beverages, clothing and mob

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Wang, Yen-Yao, Chenhui Guo, Anjana Susarla, and Vallabh Sambamurthy. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry." Information Systems Research 32, no. 2 (2021): 582–604. http://dx.doi.org/10.1287/isre.2020.0984.

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This study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. Our results suggest that Facebook and Twitter are heterogeneous in terms of their effect on offline vehicle sales; FGC is more effective than UGC for influencing offline light vehicle sales; viral impressions from Facebook and Twitter are essential, although effects vary for the various social media platforms, FGC, and UGC; an

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Shemi, Alice P., and Chris Procter. "E-commerce and entrepreneurship in SMEs: case of myBot." Journal of Small Business and Enterprise Development 25, no. 3 (2018): 501–20. http://dx.doi.org/10.1108/jsbed-03-2017-0088.

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Purpose The adoption of e-commerce in small and medium enterprises (SMEs) is a much researched topic in developed and developing nations. The application of mobile devices, and social media networks (SMNs) such as Facebook has revolutionalised the e-commerce adoption process in SMEs. However, research into this area is still developing and there is a dearth of knowledge on how SMEs in developing countries enact and apply this phenomenon. The purpose of this paper is to explain how e-commerce entrepreneurship using SMN is conceptualised and applied in SMEs, and to highlight factors that influen

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Pelletier, Mark J., and Alisha Blakeney Horky. "Exploring the Facebook Like: a product and service perspective." Journal of Research in Interactive Marketing 9, no. 4 (2015): 337–54. http://dx.doi.org/10.1108/jrim-09-2014-0059.

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Purpose – The purpose of this exploratory study is to expand the knowledge of the current literature stream and to attempt to more fully understand the simple but singularly unique aspect of social networking communication that is the Facebook “Like”. To this end, motivations behind liking a brand are explored, as well as the interactions that occur between the company and consumer as a result of this Facebook interaction. Next, we look at differing levels of interaction for liked product and service brands on Facebook. Specifically exploring if there are differences with how Facebook users en

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Villagra, Nuria, Abel Monfort, and Mariano Méndez-Suárez. "Firm value impact of corporate activism: Facebook and the stop hate for profit campaign." Journal of Business Research 137 (December 2021): 319–26. http://dx.doi.org/10.1016/j.jbusres.2021.08.052.

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Cruz, Bruno Silveira, and Murillo de Oliveira Dias. "Does digital privacy really exist? When the consumer is the product." Asian Journal of Economics and Business Management 1, no. 1 (2022): 39–43. http://dx.doi.org/10.53402/ajebm.v1i1.53.

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In 2015, the scandal on Facebook and Cambridge Analytica Ltd, a British political consulting firm - subsidiary of the SCL Group, shook the international public opinion on digital privacy. The subject has attracted scholarly attention, after 87 million mostly Facebook users worldwide, had their personal information under suspicion of data misappropriation, for political influence. In spite of the Cambridge Analytica investigations conducted, a puzzling question remains: does digital privacy really exist? This article investigated the event and the role of the companies involved. Key findings po

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Arifin, Ridwan, and Taza Ratna Atika. "FACEBOOK LEAKS: HOW DOES INDONESIAN LAW REGULATE IT?" Ganesha Law Review 3, no. 1 (2021): 33–42. http://dx.doi.org/10.23887/glr.v3i1.320.

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   Along with the development in the world of technology, especially in the internet sector, which has provided so many benefits and advantages and conveniences for many people, in addition to these advantages there are also developments in negative aspects, the existence of risks, and the negative impact of its misuse by parties who not responsible. Some time ago the Indonesian people were quite troubled by the emergence of cases of leakage of personal data of Facebook users. The personal data leakage scandal of Facebook users that has been broken into by the analytical rese

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Cristofaro, Matteo. "Countervailing the liability of newness by bringing in active initial investors: the case of Facebook." Strategic Direction 33, no. 8 (2017): 1–3. http://dx.doi.org/10.1108/sd-03-2017-0045.

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Purpose This paper aims to present how Facebook overcame its liability of newness period, helping the interpretation of the same initial financial and organizational troubles faced by current unicorns. Design/methodology/approach In this study, the case study method has been used. Findings This story shows how the inclusion of active initial investors in the strategic team is pivotal for a firm’s survival. This case study depicts in depth the first years of life of the social network Facebook, focusing on the initial investors’ role for the survival of the firm. Originality/value This paper sh

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Ahmad, Zeshan, Imran Khan, and Muhammad Abbas. "Measuring the Dynamic Predictive Relationship of Social Media Metrics with Firm Equity Value: A Time Series Analysis." Global Social Sciences Review IV, no. I (2019): 296–304. http://dx.doi.org/10.31703/gssr.2019(iv-i).39.

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In the online environment, social media metrics offer a credible basis of customer feedback in anticipating the firm performance. This study verifies the association of social media metrics of Face-book and Twitter to financial market performance. Data were collected from official Facebook pages and Twitter accounts of 3 fast-food companies over the time period of 6 months. Then established multiple metrics for respective social media platforms and develop outcomes using Vector Autoregressive time series models to evaluate the instantaneous and continuing relationship between social media metr

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Chung, Sunghun, Animesh Animesh, Kunsoo Han, and Alain Pinsonneault. "Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages." Information Systems Research 31, no. 1 (2020): 258–85. http://dx.doi.org/10.1287/isre.2019.0884.

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Our paper shows that firm-initiated social media can contribute significantly to the value of firms. The findings provide a rationale for firms to invest heavily in their social media while countering those who question the value of social media. Using a sample of 63 South Korean firms across industries over a three-year period, we find that a firm’s social media actions yield significant financial returns, and the magnitude of these financial returns depends on the types of communication actions: that is, a firm’s (broadcasted) posts versus its responses to customer messages. Our conceptual f

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Demiray, Melek, and Sebnem Burnaz. "Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers." Journal of Business Research 96 (March 2019): 115–24. http://dx.doi.org/10.1016/j.jbusres.2018.11.016.

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Amin, Abu, Rajib Hasan, and Mahfuja Malik. "Social media information and analyst forecasts." Managerial Finance 46, no. 2 (2019): 197–216. http://dx.doi.org/10.1108/mf-07-2018-0323.

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Purpose The purpose of this paper is to examine whether corporate social media information helps improve analysts’ forecast accuracy. Design/methodology/approach This study uses hand-collected information on S&P 500 firms’ official Facebook pages and uses posts and reactions to such posts to measure corporate Facebook information. Multivariate regression models are estimated to test the relationship between analysts’ forecast accuracy and corporate Facebook information. Findings The results indicate that analysts forecast accuracy is unresponsive to posts. However, analyst forecast errors

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Hughes, Christian, Vanitha Swaminathan, and Gillian Brooks. "Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns." Journal of Marketing 83, no. 5 (2019): 78–96. http://dx.doi.org/10.1177/0022242919854374.

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Influencer marketing is prevalent in firm strategies, yet little is known about the factors that drive success of online brand engagement at different stages of the consumer purchase funnel. The findings suggest that sponsored blogging affects online engagement (e.g., posting comments, liking a brand) differently depending on blogger characteristics and blog post content, which are further moderated by social media platform type and campaign advertising intent. When a sponsored post occurs on a blog, high blogger expertise is more effective when the advertising intent is to raise awareness ver

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Dule, Aman, Zakir Abdu, Mohammedamin Hajure, et al. "Facebook addiction and affected academic performance among Ethiopian university students: A cross-sectional study." PLOS ONE 18, no. 2 (2023): e0280306. http://dx.doi.org/10.1371/journal.pone.0280306.

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Addiction is an extreme craving for and commitment to something, physically or psychologically. Currently, addiction to social media is the main emerging technology addiction, especially among the young generation. The main aim of the current study was to evaluate the status of Facebook addiction and its relation to academic performance and other correlates among university students. A cross-sectional study was conducted among 422 students from December 1–30, 2021, and Facebook addiction was examined with the Bergen Facebook Addiction Scale (BFAS). The Rosenberg Self-Esteem Scale (RSES), Hospi

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Bofa, Maya, Darmawan Wawan Budi, and Arifin Sudirman. "Data Rights di Era Surveillance Capitalism: Skandal Data Cambridge Analytica & Facebook dalam Pemilihan Presiden Amerika Serikat 2016." Hasanuddin Journal of International Affairs 2, no. 2 (2022): 144–59. http://dx.doi.org/10.31947/hjirs.v2i2.22686.

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In 2018, several major British media outlets published the result of a joint investigation which revealed that Cambridge Analytica, a political consulting and data analysis firm, collected about 87 million personal data of Facebook users which was then used without the knowledge of the data owner. This study aims to understand analyze the abuse of data rights involving Cambridge Analytica and Facebook in the 2016 US presidential election. The research method used in this study is descriptive qualitative method. This study found that Cambridge Analytica used personal data of Facebook users for

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Ibrahim, Yasmin. "Facebook and the Napalm Girl: Reframing the Iconic as Pornographic." Social Media + Society 3, no. 4 (2017): 205630511774314. http://dx.doi.org/10.1177/2056305117743140.

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Facebook’s banning of the photo of the iconic Napalm Girl before it was reinstated due to public criticism of the social networking facility was a symbolic and material act of incursion on the sacred. It underscored the prowess of the technology firm as a platform for content sharing from breaking news to banal images where millions of images are shared and integrated through networked relationships and its circulation economy, re-framing and re-configuring social memory, history and morality. More importantly, it asserted the “technological gaze” of Facebook where its system of managing conte

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Kim, YooJung, and Yejung Seo. "The synergistic impact between internationalization and supply-and-demand interaction on firm performance: a study of environmental responsibility in social networking service." International Journal of Contemporary Hospitality Management 34, no. 3 (2021): 908–28. http://dx.doi.org/10.1108/ijchm-05-2021-0679.

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Purpose This study aims to investigate the relationship between environmental activities and consumer engagement on firm performance according to supply-and-demand perceptions, and further examines the moderating role of internationalization to demonstrate the effects of environmental activities more comprehensively. Design/methodology/approach Three panel regression models have been used. In total, 510 environmental activities and consumers’ negative engagement collected from the official Facebook brand page are analyzed to examine the study’s models for a period of 13-years (2008–2020). The

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Baiman, Ron. "The Impact of Rent from Unequal Exchange on Shaikh’s Classical-Keynesian Political Economic Analysis: The Example of Facebook." Review of Radical Political Economics 52, no. 2 (2020): 239–58. http://dx.doi.org/10.1177/0486613419883747.

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In this paper, Shaikh’s 1949–2011 classical Phillips curve (CPC) is replicated and extended to 2016. This updated CPC does not follow the pattern anticipated by Shaikh for the years 2012 to 2016. This paper hypothesizes that this divergence is a result of an increasingly “rentier” economy based on surplus extraction through unequal exchange (UE). Andrea Ricci’s methodology is then applied to the 2014 US advertising and market research (A&MR) sector as a sample test of this hypothesis. This analysis shows that UE accounts for $64 billion, or almost a half (45.3 percent), of total US A&M

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Cheng, Xiaoye, Hillol Bala, and Mochen Yang. "Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses." MIS Quarterly 48, no. 2 (2024): 731–48. http://dx.doi.org/10.25300/misq/2023/17621.

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Firms must strategically manage their responses to user comments to keep users engaged on their social media business pages. The question of whether, how, and when a firm should respond to user comments to achieve favorable outcomes is of great interest to researchers and practitioners. We focus on these questions and study the effects of initial user comments and firm responses on subsequent user engagement on social media business pages. In particular, we theorize and examine how two features of initial user comments (i.e., sentiment and controversialness) and two features of firm responses

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Armstrong, Christine, Alicia Kulczynski, and Stacey Brennan. "For all to see: social risk and observable complaining on Facebook." European Journal of Marketing 56, no. 1 (2021): 31–71. http://dx.doi.org/10.1108/ejm-07-2020-0517.

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Purpose Online consumer complaint behaviour that is observable to other consumers provides the firm with an opportunity to demonstrate transparency and service quality to the public eye. The purpose of this paper is to assist practitioners with a strategy to increase perceived accommodativeness in complaint management on social media and reduce the social risk associated with online consumer complaint behaviour using a social exchange theory perspective. Design/methodology/approach Six online experiments with 1,350 US Facebook users were conducted to investigate the effect of supportive and no

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Moseson, Heidi, Alexandra Wollum, Jane W. Seymour, Carmela Zuniga, Terri-Ann Thompson, and Caitlin Gerdts. "Comparison of Facebook, Google Ads, and Reddit for the Recruitment of People Who Considered but Did Not Obtain Abortion Care in the United States: Cross-sectional Survey." JMIR Formative Research 5, no. 2 (2021): e22854. http://dx.doi.org/10.2196/22854.

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Background In the United States, abortion access is restricted by numerous logistical, financial, social, and policy barriers. Most studies on abortion-seeking experiences in the United States have recruited participants from abortion clinics. However, clinic-based recruitment strategies fail to capture the experiences of people who consider an abortion but do not make it to an abortion clinic. Research indicates that many people search for abortion information on the web; however, web-based recruitment remains underutilized in abortion research. Objective This study aims to establish the feas

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Peruzzi, Antonio, Fabiana Zollo, Walter Quattrociocchi, and Antonio Scala. "How News May Affect Markets’ Complex Structure: The Case of Cambridge Analytica." Entropy 20, no. 10 (2018): 765. http://dx.doi.org/10.3390/e20100765.

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The claim of Cambridge Analytica, a political consulting firm, that it was possible to influence voting behavior by using data mined from the social platform Facebook created a sudden fear in its users of being manipulated; consequently, even the market price of the social platform was shocked.We propose a case study analyzing the effect of this data scandal not only on Facebook stock price, but also on the whole stock market. To such a scope, we consider 15-minutes prices and returns of the set of the NASDAQ-100 components before and after the Cambridge Analytica case. We analyze correlations

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Park, Sung Ook, Hyung Jong Na, and Ohbyung Kwon. "Comparative effect of company-driven SNS activity vs. consumer-driven SNS activity on firm value: Evidence from facebook." Computers in Industry 82 (October 2016): 186–95. http://dx.doi.org/10.1016/j.compind.2016.07.008.

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Mustapha, Isiaka Kolawole, Olalekan Busra Sakariyau, Mercy M. Adeyeye, and Abdul Falilat Ajoje. "Influence of Knowledge Sharing, Innovation Capacity, Firm Performance in Nigerian Agro-clusters." Inclusive Society and Sustainability Studies 3, no. 1 (2023): 1–19. http://dx.doi.org/10.31098/issues.v3i1.1305.

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Collaboration and cooperation among entrepreneurs and enterprises have created strategies to improve well-being and create sustainable businesses to foster regional development. Therefore, this paper investigates the relationship between knowledge sharing, innovation and socio-economic growth of micro, small and medium enterprises (MSMEs) in Nigeria's rabbit farming e-clusters space. The web survey method was adopted by employing five Likert scale questionnaires through social media platforms respondents. 78 valid respondents were collected from MSMEs in rabbit farming e-clusters. The hypothes

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Wiese, Melanie, and Husain Salilul Akareem. "Friends with benefits." European Business Review 31, no. 6 (2019): 947–69. http://dx.doi.org/10.1108/ebr-04-2018-0075.

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Purpose This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community. Design/methodology/approach The model was grounded in the theory of sense of community and tested through structural equation modelling. Consumer panels were used via online surveys. Findings Of the three antecedents hypothesised to influence an individual’s sense of belonging, enjoyment is a very strong predictor in both countries; while the credibility of posts was also a significant predictor for Australia, but not for South Afri

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Schanke, Scott, Gautam Ray, Gediminas Adomavicius, and Mihir Wagle. "Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook." Journal of the Association for Information Systems 25, no. 2 (2024): 341–61. http://dx.doi.org/10.17705/1jais.00838.

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Social media platforms are increasingly crucial in corporate engagement, but there is limited research delineating how page characteristics influence firm behavior on these platforms. This paper examines the relationship between firm-generated content and user engagement on product pages and whether a page’s characteristics and content motivations moderate this relationship. Analyzing a sample of 29,267 posts on 85 Facebook product pages of 49 Fortune 1000 firms, we studied the relationship between the content (i.e., informational vs. emotional) and style (i.e., formal vs. informal) of a given

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Dam, Leena B., and Deepa Pillai. "Metamorphosis from virtual community to ‘For Benefit’ enterprise: chronicle of PULA and PULA Exclusives Pvt. Ltd." CASE Journal 18, no. 2 (2021): 292–318. http://dx.doi.org/10.1108/tcj-07-2020-0091.

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Theoretical basis The instructor should discuss the various forms of organization. Particular reference needs to be drawn on “For Benefit” firms. How such firms enable societal development should be stressed upon. Other theories considered are “need achievement theory”, “self-determination theory” and “social cognitive theory.” Research methodology The primary data for the case was from a series of in-depth interviews and interactions with Sonia and her core team members of Bazaar and Approval Teams. Frequent deliberation with the founder and core team led to interesting dialogues on the aspir

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Kalinowska, Aleksandra, and Szymon Żyliński. "Taktyki promocyjne polskich marek odzieżowych w mediach społecznościowych na przykładzie Vesny i Marie Zélie." Studia Medioznawcze 24, no. 4 (2023): 21–35. http://dx.doi.org/10.33077/uw.24511617.sm.2023.4.700.

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Celem artykułu jest zbadanie, jakie strategie wdrażają wybrane polskie niszowe marki odzieżowe w mediach społecznościowych, oraz określenie, która z nich jest w tym zakresie skuteczniejsza i od czego jest to uzależnione. Metody badań: w tekście zastosowano metodę badawczą, która umożliwia poznawanie świata przedstawianego w mediach, czyli analizę zawartości mediów oraz analizę wskaźników ekonomicznych. Porównano treści na profilach dwóch polskich firm odzieżowych – Vesny oraz Marie Zélie – na Facebooku i Instagramie. Dodatkowo skorzystano z metody netnografii, polegającej na analizie zachowań

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Mostafa, Rania B. "From social capital to consumer engagement: the mediating role of consumer e-empowerment." Journal of Research in Interactive Marketing 15, no. 2 (2021): 316–35. http://dx.doi.org/10.1108/jrim-09-2020-0197.

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Purpose This paper fulfills a prominent need to examine some overlooked predictors of consumer engagement in an online setting. This study aims to explore whether and how consumer e-empowerment mediates the influence of social capital (bonding and bridging) on consumer engagement with the Facebook brand page. Design/methodology/approach Based on an online questionnaire survey, data obtained from 369 Facebook users were analyzed by using structural equation modeling to empirically examine the proposed framework. Findings Results support an influential mediating effect of consumer e-empowerment

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Alkahtani, Hend Khalid. "Raising the information security awareness among social media users in the Middle East." System research and information technologies, no. 4 (December 26, 2023): 76–84. http://dx.doi.org/10.20535/srit.2308-8893.2023.4.06.

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Social media presents both opportunities and risks for any firm. The Internet has recently made everything possible. Due to its low cost and rapid speed, it is in high demand. Due to the virtual technique of interacting through various social media apps like Instagram, WhatsApp, Twitter, Facebook, etc., people are drawn to social networking. Despite the fact that it offers advantages on both sides, new threats are constantly emerging. Social media usage is widespread, but awareness is low, which makes significant cyberattacks more likely. Numerous threat categories put consumers at risk for cy

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Wiejak, Bartłomiej. "Różnorodność jako wartość w employer brandingu na przykładzie komunikacji firm: Capgemini, IKEA, McDonald’s i PZU." Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne 38 (December 16, 2021): 115–32. http://dx.doi.org/10.19195/1733-5779.38.8.

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Jak prezentowana jest różnorodność w komunikacji employer brandingowej czterech polskich pracodawców? Do których jej wymiarów najczęściej nawiązują firmy? Analiza zawartości metodą jakościową objęła strony kariery, profile i ogłoszenia na Pracuj.pl, opisy profili w portalach społecznościowych Facebook, Instagram i LinkedIn, a obserwacje z niej zweryfikowano badaniem ilościowym postów w social mediach. Między 1 października a 31 grudnia 2020 roku firmy nawiązywały do różnorodności i prowadziły działania wspierające ją, choć w różnym stopniu — Capgemini odnosiło się do 19 wymiarów, IKEA — 17, Mc

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Salami O Afolabi, Yemisi A Owoade, Emmanuel Amienwalen Iyere, and Thelma Nwobi. "Exploring the potential of digital marketing skills development for SMES competitiveness and responsiveness." World Journal of Advanced Research and Reviews 23, no. 1 (2024): 1242–52. http://dx.doi.org/10.30574/wjarr.2024.23.1.2123.

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This study investigates how user-generated and firm-created content could help small and medium-sized enterprises (SMEs) become more competitive and responsive. The study used cross-sectional and survey methods to target SMEs with a digital presence in Lagos, Abuja, Port Harcourt, and Kano. Cochran's sampling for unknown populations helped estimate the sample size of 385 respondents. These 385 SMEs must be online via Facebook marketing, YouTube, Instagram, TikTok advertisements, or corporate websites. Emails, Google surveys, and physical delivery were used to collect data; Cronbach's alpha coe

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Pantano, Eleonora, Constantinos-Vasilios Priporas, and Giuseppe Migliano. "Reshaping traditional marketing mix to include social media participation." European Business Review 31, no. 2 (2019): 162–78. http://dx.doi.org/10.1108/ebr-08-2017-0152.

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Purpose Due to the emergent use of social media for marketing purposes, and the limited number of studies focusing on the use of social media by firms, the purpose of this paper is to explore the inclusion of social networks in the traditional marketing mix models. Design/methodology/approach A sample of 20 small and large Italian liquor producers was used, and their Facebook profiles were content analyzed. Findings The results provide evidence about the emerging shift from the use of social media for communication purposes through static advertising (characterized by pictures and slogans), to

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Luhatanisa, Cecilia. "Digital Marketing and Sales Performance of Agribusinesses under Tanzania Horticultural Association: The Case of Small and Medium-Sized Enterprises in Arusha, Tanzania." Journal of Marketing and Communication 6, no. 1 (2023): 21–46. http://dx.doi.org/10.53819/81018102t4191.

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To be digital, one must consider more than one tool or media. As a result, no firm organization can escape using digital technology for data collecting, performance improvement, producing high-quality items, or marketing, among other things. The purpose of this study was to assess the effectiveness of digital marketing as a sales boost among small and medium-sized firms registered with TAHA in Arusha, Tanzania. The specific objectives were to determine the effectiveness of YouTube, Facebook, SMS and MMS in enhancing sales marketing performance of SMEs in Arusha, Tanzania. The study was informe

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Poulis, Athanasios, Ioannis Rizomyliotis, and Kleopatra Konstantoulaki. "Do firms still need to be social? Firm generated content in social media." Information Technology & People 32, no. 2 (2019): 387–404. http://dx.doi.org/10.1108/itp-03-2018-0134.

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PurposeThe purpose of this paper is to investigate how firm-generated content (FGC) impacts consumer brand awareness, brand loyalty and electronic word of mouth (eWOM), and how this, in turn, influences consumer purchase intention.Design/methodology/approachIn order to test this conceptual framework, statistical analysis was carried out employing structural equation modelling.FindingsThe findings indicate that FGC has a positive impact on brand awareness, brand loyalty, eWOM and purchase intention. Furthermore, the results reveal that a link exists between consumer eWOM behaviour and brand awa

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Thomas, Mark. "Silence: the golden strategy?" Strategic Direction 31, no. 1 (2015): 1–2. http://dx.doi.org/10.1108/sd-11-2014-0157.

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Purpose – The purpose of this paper is to present how Mark Zuckerberg, a chief executive officer and the founder of the world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to send his more media savvy, Number 2, Sheryl Sandberg to meet journalists. Other business leaders should take note that intelligence is about when one should and should not communicate. Design/methodology/approach – Draws on the author’s vast experience to provide a viewpoint article on the importance of cautious communication strategy. Findings – Busines

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Hallock, William, Anne L. Roggeveen, and Victoria Crittenden. "Firm-level perspectives on social media engagement: an exploratory study." Qualitative Market Research: An International Journal 22, no. 2 (2019): 217–26. http://dx.doi.org/10.1108/qmr-01-2017-0025.

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PurposeThis paper aims to develop a richer, more complete understanding of how firms define and consider customer engagement on social networks. The research builds from the theoretical backdrop of customer engagement. The research then uses a qualitative interview approach to understand the firm perspective.Design/methodology/approachQualitative data were collected using in-depth interviews with employees at a variety of companies including Facebook, Google, another leading social networking site, a higher education institution and a start-up company.FindingsCompanies view engagement with soc

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Rigamonti, L., A. Dolci, F. Galetta, et al. "Social media and e-learning use among European exercise science students." Health Promotion International 35, no. 3 (2019): 470–77. http://dx.doi.org/10.1093/heapro/daz046.

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Abstract With the rise of digital technologies, electronic learning and communication tools are becoming a firm part of academia to promote knowledge of health sciences. This study sought to analyse the attitude of students regarding social media and digital learning for study purposes in sport and exercise science. A survey was carried out with a questionnaire (20 main items) in six sport science faculties, equally spread across Germany (G), Italy (I) and the United Kingdom (UK) between February and October 2017. The focus areas were students’ usage of social media (Facebook, Google+, Instagr

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Eka, Albertus, Roberto J. Albuja Solis, Lea Voight, Nuriah Nuriah, Swe Swe Win, and Ashknani Kawther. "ENHANCE PROMOTION STRATEGIES CV UTERO GO INTERNATIONAL." International Journal of Applied Business and International Management 2, no. 1 (2017): 105–27. http://dx.doi.org/10.32535/ijabim.v2i1.6.

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With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one’s product or service globally.  The following report will analyst the business operations of the company Utero, a creative design agency, responsible for brand, design and consultant services and located in Indonesia. As the company is already very successful in their country of origin, they should start exporting their services to other countries, to grow and yield additional profit. In order to

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Nguyen, Chi T. K., and Jusik Park. "Understanding Brand-Related Content Consumption: The Role of Source of Content, Persuasive Knowledge, and Product Type." Korea International Trade Research Institute 18, no. 5 (2022): 93–113. http://dx.doi.org/10.16980/jiyc.22.5.202210.93.

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Purpose - This study applies the Stimulus-Organism-Response (S-O-R) theory to investigate how source of content (firm- and user-generated content) impacts content-consumption, which is mediated by persuasive knowledge. While prior studies treat persuasive knowledge as a unidimensional construct, this study addresses two dimensions of persuasive knowledge (conceptual and attitudinal). Lastly, this study explores different effects of user-generated content related to different product types (utilitarian and hedonic) on persuasive knowledge Design/Methodology/Approach - Three conditions of

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Amoah, John, Felix Nutakor, Jinke Li, Abdul Bashiru Jibril, Benjamin Sanful, and Michael Amponsah Odei. "Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm." Management & Marketing. Challenges for the Knowledge Society 16, no. 4 (2021): 387–406. http://dx.doi.org/10.2478/mmcks-2021-0023.

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Abstract The purpose of this paper is to offer a critical understanding of the motivations and benefits of social media usage by small and medium financial enterprises with an empirical study from an emerging economy such as Ghana. Based on previous studies, the current study hypothesizes that customer-firm relationship, financial expectation, firm’s visibility and growth, and market share expectation drive social media usage intensity in the financial industry. Quantitative data was gathered from management and staff of SMEs, specifically, financial institution outlets (having social media ch

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Franco, Mário, Heiko Haase, and Ana Pereira. "Empirical study about the role of social networks in SME performance." Journal of Systems and Information Technology 18, no. 4 (2016): 383–403. http://dx.doi.org/10.1108/jsit-06-2016-0036.

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Purpose This study aims to show the role of social networks in the performance of small- and medium-sized firms (SMEs) in an inland region of Portugal. The main objective is to ascertain the motives for adhering to social networks and to understand if this type of network influences performance in this firm sector. Design/methodology/approach To fulfill this aim, a quantitative research was adopted, based on application of a questionnaire, the final sample being formed of 86 SMEs. Findings Based on the results obtained, it is concluded that the SMEs studied are connected to social networks, es

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Chen, Ningyuan, and Ying-Ju Chen. "Duopoly Competition with Network Effects in Discrete Choice Models." Operations Research 69, no. 2 (2021): 545–59. http://dx.doi.org/10.1287/opre.2020.2079.

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It has been realized for a long time that network effects play an important role in how market participants compete with each other. Arguably, companies like Facebook and Google are able to gain immense market power by leveraging the network effects of their consumers, despite potential competitors. This paper investigates how the dynamics play out in duopoly competition. We find that when the network effects per unit of consumption are weak, the competitors can co-exist and gain even market shares. As network effects become stronger, it is unstable, and even impossible, for the firms to coexi

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