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Relevant bibliographies by topics / Facebook Like

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Academic literature on the topic 'Facebook Like'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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Journal articles on the topic "Facebook Like"

1

Schleipfer, Stefan. "Facebook-Like-Buttons." Datenschutz und Datensicherheit - DuD 38, no. 5 (2014): 318–24. http://dx.doi.org/10.1007/s11623-014-0118-5.

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Causer, Craig. "Like Us On Facebook." IEEE Potentials 31, no. 4 (2012): 41. http://dx.doi.org/10.1109/mpot.2012.2207532.

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Causer, Craig. "Like Us On Facebook." IEEE Potentials 31, no. 6 (2012): C3. http://dx.doi.org/10.1109/mpot.2012.2224452.

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Ezell, Pamela. "To Like or Not to Like: Facebook® in the Higher Education Classroom." Journal of Teaching and Learning with Technology 5, no. 1 (2016): 33–45. http://dx.doi.org/10.14434/jotlt.v5n1.14129.

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Facebook is ubiquitous on university campuses, and yet, at the time of this writing, there was a distinct absence of Facebook in the higher education classroom – except when used by distracted students during a lecture. Facebook has pedagogical potential. Why are some faculty resistant to using Facebook for purposes of teaching and learning? What empirical data exist to support the use of Facebook? What are the disadvantages to teaching and learning of using Facebook? When faculty have used Facebook for pedagogical purposes, how was it used? These questions will be addressed in this article.

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Clark, John R. "Do You Still “Like” Facebook?" Air Medical Journal 32, no. 4 (2013): 184–87. http://dx.doi.org/10.1016/j.amj.2013.04.004.

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Purwadi, Anton, Arif Budy Pratama, and Raden Mas Mahendradi. "MENGUKUR ENGAGEMENT WARGA NEGARA DALAM INTERAKSI MEDIA SOSIAL (STUDI PADA 32 AKUN RESMI FACEBOOK PEMERINTAH KABUPATEN/KOTA DI JAWA TENGAH)." NATAPRAJA 7, no. 1 (2019): 1–17. http://dx.doi.org/10.21831/jnp.v7i1.24895.

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The purpose of this research is to measure citizen engagement on social media interaction of 32 regencies/ municipals government official Facebook accounts in Central Java Province.To do so, a quantitative approach was conducted. The data ware collected from 32 official accounts and categorized into five aspects namely like, comment, share, followers, and post. The result of engagement measuement based on likes, comments, share, followers, and posts, shows various level of engagement among municiplities or regencies. The average engagement in facebook interaction is 0.0432. Purworejo regency official facebok account placed in the first rank with 0.2981. Followed by Grobogan Regency official facebok account as second winner by 0.2524. Given this result, local government units, specifically, those deal with strategic public communication may draw lesson learns to manage their official facebook account. A good management of social media is needed to improve citizen engagement.

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Pelletier, Mark J., and Alisha Blakeney Horky. "Exploring the Facebook Like: a product and service perspective." Journal of Research in Interactive Marketing 9, no. 4 (2015): 337–54. http://dx.doi.org/10.1108/jrim-09-2014-0059.

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Purpose – The purpose of this exploratory study is to expand the knowledge of the current literature stream and to attempt to more fully understand the simple but singularly unique aspect of social networking communication that is the Facebook “Like”. To this end, motivations behind liking a brand are explored, as well as the interactions that occur between the company and consumer as a result of this Facebook interaction. Next, we look at differing levels of interaction for liked product and service brands on Facebook. Specifically exploring if there are differences with how Facebook users engage with liked product and service brands. Design/methodology/approach – The authors first engage in an exploratory, qualitative-based research to look at the motivations and consequences associated with liking product and service brands, using a sample of 160 Facebook users. Next, an ANOVA analysis is performed using an online sample of 264 respondents recruited from Amazon Mechanical Turk. Findings – The qualitative analysis reveals differing motivations for liking brands on Facebook and suggests that generating Facebook Likes can indeed have positive, if unacknowledged, outcomes for the firm. Further, while there is no significant difference in perceptions of brand knowledge between product- and service-based brands, there is a significant difference in perceptions of brand connectedness between brand types, with consumers reporting a greater sense of connection to the service brands and higher levels of brand attitude and purchase intention for product-based brands. It is also shown that consumers have a greater intention of reading and liking posts from product-based brands. Originality/value – This paper explores and attempts to move toward clarification of the gap that exists between “quality” versus “quantity” valuations of a Facebook Like.

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Faludi, Susan. "Facebook Feminism, Like It or Not." Baffler 23 (July 2013): 34–51. http://dx.doi.org/10.1162/bflr_a_00166.

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Meijssen, Marianne. "Geen like voor Facebook uit Karlsruhe." Markt en Mededinging 24, no. 1 (2021): 26–36. http://dx.doi.org/10.5553/menm/138762362021024001005.

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Su, Na, Dennis Reynolds, and Bixuan Sun. "How to make your Facebook posts attractive." International Journal of Contemporary Hospitality Management 27, no. 8 (2015): 1772–90. http://dx.doi.org/10.1108/ijchm-06-2014-0302.

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Purpose – This study aims to identify what type of post is most effective in drawing fans to like, comment on or share it, building on the premise that hotels can only benefit when “fans” – customers who “like” them – engage in discussion and interaction on Facebook. Design/methodology/approach – In the case of the Super 8 Hotels Facebook fan page, 14 underlying factors related to themes, media, characteristics and time are identified in a content analysis of its posts. Multilevel regression is employed in the study to test the effects of these 14 factors on the number of fans who like, comment on or share a post. Findings – Posts about hotel products and attributes diminish the attractiveness to the hotel brand’s Facebook page. The posts that include award and discount information, expressed in a humorous way or end with requests to like tend to be liked more often by fans. Furthermore, posts ending with a question are likely to get more comments, but these questions have a negative influence on the number of likes the post receives. In addition, posts with pictures or involving environment concerns are more likely to be shared by fans. Practical implications – The paper provides hotel practitioners with implementable communication tactics to increase their appeal to consumers on Facebook. Originality/value – The study represents a new academic area of how to communicate using social media and concludes with practical strategies for hoteliers seeking to utilize Facebook as an effective marketing tool.

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Dissertations / Theses on the topic "Facebook Like"

1

Anund, Nathalie, Adam Severin, and Martin Zalewski. "Like us on Facebook! : A qualitative study about online communication on Facebook." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19442.

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As of the moment Facebook is the world’s largest online social network with over 800 million active users and more than 50% of the users log on to the website on any given day. It is considered to be the most important social platform on the Internet since it reaches more people than any other social network. Social networks present a completely different way for consumers and companies to interact with each other, compared to traditional communication, and create an incredible challenge for corporations. The hard task that companies have to face is how to engage their consumers through interaction, participation, entertainment and innovative creativity. The pursuit of consumer engagement plays a key role in coping with the ongoing changes in social life as well as in consumer behavior. The purpose of this thesis is to investigate how companies engage customers through online communication at Facebook. In order to fulfill the purpose the authors chose to conduct observations of six Swedish companies active on Facebook; Marabou, Nelly.com, McDonald’s Sweden, Liseberg, ICA and Fotografiska. The research showed that companies use integrated marketing communication as a tool to involve and engage customers on Facebook. The results imply that there are key factors that characterized the observed companies’ Facebook communication. Frequent updates, clear information, visualized messages and customer involvement were vital in creating customer engagement and indicate how communication on Facebook is carried out by companies.

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Aalen, Ida. "Fra Poke til Like : Facebook-forskning fra 2007 til 2011." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for sosiologi og statsvitenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-13413.

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Weathers, Lauren N. "Like or Dislike: The Emotional Toll of Being on Facebook." TopSCHOLAR®, 2013. http://digitalcommons.wku.edu/theses/1278.

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The current study examined the relationship between affect changes or lack thereof when one logs onto Facebook or Yahoo!. Facebook was specifically chosen for examination in the current study due to its widespread use, its vast effect on society, and its unique features that allow users to obtain information and have social interaction at the same time. Yahoo! served as a control due to the fact that it is a highly popular site that has similar features of Facebook without having the social functions. Both sites allow users to observe news that is pertinent and of interest to them and both are popular; the main difference between the two sites is the social component that Facebook can offer that Yahoo! is unable to offer users. Findings suggest that logging onto Facebook increases positive affect and joy, but this is short lived. After a period of time on the website negative affect and anger increase. Further research needs to be conducted in order to understand what activities on Facebook lead to more or less affect modulation and future studies are discussed.

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Lindell, Johan. "Like eller Dislike : En studie om förstagångsväljares relation till politiken på Facebook." Thesis, Högskolan i Halmstad, Politisk kommunikation (POL), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15701.

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Lundberg, Johanna, and Caroline Ullman. "ICA likes you, do you like ICA?" Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23252.

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Idag finns det begränsade teorier som behandlar det postmoderna konsumtionssamhället utifrån ett medie- och kommunikationsvetenskaligt perspektiv. Syftet med examensarbetet är att undersöka spänningsfältet mellan ICA och högskolestudenter i ett konsumtionssamhälle genom att granska varumärkeskommunikationens betydelse på digitala plattformar. Materialinsamlingen är genomförd i form av kvalitativa intervjuer, med medarbetare på ICA, samt fokusgrupper med studenter. Med studien vill vi ge en inblick i hur kommunikationsprocesser strategiskt utformas för att nå rätt målgrupp, hur relationer vårdas och vad en god dialog innebär och har för framtida betydelser. Studien har analyserat det spänningsfält som ligger i grund till valet av konsumtion gällande matvaruhandel som högskolestudent. Studiens slutsatser visar på att det är en rad olika faktorer som är bidragande till att bygga upp en stark relation med ett företag.<br>Today there is limited theories considering reasearch on the postmodern consumtion society from a media and communication perspective. The purpose with this thesis is to investigate the tension between ICA and Univeristy students in a consumption society through analysis brandbuilding communications meaning on digital platforms. The material to the thesis is collected by qualitative interviews, both with employees at ICA and focus groups with university students. With this thesis we want to give an insight of how communication processes strategically is designed to reach their target group, how relationships are nurtured and what a good dialogue means for future brand building. The study has analyzed the tension of what includes the choice of consumption when it comes to retail business from university students perspective. The conclusions indicate how there are a number of factors that are contributing to build a strong relationship with an organization.

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Otteson, Gabe. "Down, Set, Like? A Study of Social Networking and Sports Fandom." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc271871/.

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Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distraction/amusement, social integration, social surveillance, and active entertainment. The low comparative saliency of the social integration factor suggests that perhaps fandom is distinct from other ways of identifying with similarly-minded individuals (e.g. political and/or religious affiliation), or that perhaps fandom as a factor is less than sufficient to explain how/why sports fans use social networking sites.

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Gonzalez, Iii Rodobaldo Miguel. "Organization Public Relationships on Social Media: The Experience of Those Who "Like" Oreo on Facebook." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4493.

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Despite a growing amount of research on social media, little research has been conducted to investigate why consumers connect with brands on Facebook. As companies continue to expand their presence to the social networking website, a gap in research on social media has formed. This study focuses on consumer's connection with a brand on Facebook. To do this, this research focuses on the connection of consumers with Oreo on the website to identify the environment created that engages those who connect with the brand online. Oreo was selected as the focus of the research due to its popularity on Facebook as well as the steady engagement that occurs on its page. Utilizing a phenomenological method, this qualitative study features 12 interviews in which current Oreo fans on Facebook discussed their experience and motivations for connecting with the brand. The interview questions were designed to investigate whether the tenets of relationship management theory and Ledingham's (2003) five dimensions of organization-public relationships (trust, openness, investment, involvement, and commitment) aligned with interaction on Facebook. Overall, the responses of the participants identified a connection between organization-public relationships and engagement on social media.

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Miller, Zachary Anderson. "Like and Shout: Brand Loyalty, Framing, and Fan Interactions on the BYU Football Facebook Page." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6922.

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This research is intended to provide the stewards of social media for Brigham Young University's football program with information that will allow them to make better decisions on what kind of content will maximize engagement and enhance brand loyalty among fans and consumers on Facebook. Using several variables, including the type or theme of content, post frequency, and sponsorship, content was compared against that from the University of Oregon's football program for the 2017 season. The results, found using quantitative data analysis, reveal that some variables have a significant impact on the quantity of engagement from viewers for both programs and provide valuable insights that will allow the universities to improve how and what they deliver on their Facebook pages.

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Tefertiller, Alec. "Your Friends Like Our Brand: Social Impact, Capital, and Connections in Social Media Advertising." Thesis, University of Oregon, 2018. http://hdl.handle.net/1794/23100.

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Social media networks such as Facebook enable advertisers to embed social connection information within advertisements. The purpose of this study was to better understand how social cues in social media advertising contribute to consumers’ brand attitudes and purchase intentions. Two theoretical constructs guided the study: social impact theory and social capital theory. Social impact theory suggests that the number, relational strength, and immediacy of individuals exerting social influence determine its effectiveness. Social capital theory posits that our social networks are a product of the relational capital we have invested in them, with two forms of social capital: bonding and bridging. Bonding is associated with our intimate, "strong ties," and bridging is associated with our larger circle of acquaintances, or "weak ties." Using an experiment (N = 211), it was determined that while social context cues included in social media advertisements did influence brand attitudes, the strength and intensity of cues did not have an effect. Furthermore, bridging, strong-tie social capital positively moderated the relation between advertisement attitude and social media sharing of the advertisement as well as the relation between brand attitude and purchase intentions.

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Asadzadeh, Esfahani Laleh. "APPLICATION OF MULTI-LAYER SELF-ORGANIZING MAPS (MLSOM) ON ANALYZING FACEBOOK ACTIVITIES." OpenSIUC, 2016. https://opensiuc.lib.siu.edu/theses/1970.

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Facebook is the largest and the most popular online social network that records the large amount of users’ behavior expressed in various activities such as Facebook Likes, status updates, posts, comments, photos, tags and shares. One of the major attractions of such a big data offered by Facebook relates to the predictability of individuals’ psychological traits from their digital footprints which helps researchers and service providers to improve personalized products and services. The goal of this research project is to investigate the predictability of Facebook users’ personality traits measured by BIG5 test as a function of their digital records of behavior such as Facebook Likes. This research is based on a dataset of 92,255 users who provided their Facebook Likes and the results of their BIG5 personality test. For preprocessing the Likes data including 600 attributes, the proposed model uses the R Package “fscaret” to automatically determine the importance level of the attributes as a function of the set of learning algorithms applied to this problem. Two supervised versions of the Multi-Layer Self-Organizing-Map (MLSOM) algorithm is used to visualize the data and predict the users’ personality profiles as a function of Facebook profiles. The model predicts Facebook users' BIG5 personality traits with mean squared error of at most 0.053 for neuroticism and correlation of at most 0.3 for openness.

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Books on the topic "Facebook Like"

1

Ratwongsakun, Kanok. Kanok kot like. 4th ed. Nēchan Buk, 2012.

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Brian, Carter. The like economy: How businesses are making money with Facebook. Que, 2012.

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Facebook: Figure e figurucce della decadenza. Armando editore, 2009.

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Half my Facebook friends are ferrets. Switch Press, 2014.

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Facebook democracy: The architect of disclosure and the threat to public life. Ashgate Pub., 2012.

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Rice, Jesse. The Church of Facebook: How the hyperconnected are redefining community. David C. Cook, 2009.

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The church of Facebook: How the hyperconnected are redefining community. David C. Cook, 2009.

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Rice, Jesse. The church of Facebook: How the hyperconnected are redefining community. David C. Cook, 2009.

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From ration book to Facebook: The life and times of the post-war baby boomers. History, 2012.

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Wen yuan ge gong zuo shi, ed. Zhong lao nian ren Facebook + Line: Chao da tu jie hao yue du jian dan xue xi hao shang shou. Qi feng zi xun gu fen you xian gong si, 2016.

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Book chapters on the topic "Facebook Like"

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Gaurav, Kumar, Akash Sinha, Jyoti Prakash Singh, and Prabhat Kumar. "Facebook Like: Past, Present and Future." In Advances in Intelligent Systems and Computing. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3223-3_59.

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Scrivens, Ryan, and Amarnath Amarasingam. "Haters Gonna “Like”: Exploring Canadian Far-Right Extremism on Facebook." In Digital Extremisms. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-30138-5_4.

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Guttormsen, Camilla, and Øystein Sæbø. "Municipalities ‘Like’ Facebook: The Use of Social Media in Local Municipalities." In Organizational Change and Information Systems. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-37228-5_16.

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Hung, Yu-Hsiu, and Hsueh-Yi Lai. "Effects of Facebook Like and Conflicting Aggregate Rating and Customer Comment on Purchase Intentions." In Lecture Notes in Computer Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20678-3_19.

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Stewart, Peter. "Facebook Live." In The Live-Streaming Handbook. Routledge, 2017. http://dx.doi.org/10.4324/9781315209883-3.

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Piazza, Alexander, Christian Zagel, Julia Haeske, and Freimut Bodendorf. "Do You Like According to Your Lifestyle? A Quantitative Analysis of the Relation Between Individual Facebook Likes and the Users’ Lifestyle." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60486-2_12.

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Ivana, Greti-Iulia. "Facebook and Real Life." In Social Ties in Online Networking. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-71595-7_3.

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Morbey, Mary Leigh, Farhad Mordechai Sabeti, and Michelle Sengara. "Like It." In Advances in Civil and Industrial Engineering. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8803-2.ch019.

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Social networking environments have become a ubiquitous part of the university experience. Accordingly, postsecondary institutions have started to consider the role that social networking can play in teaching and learning across academic disciplines. This case study documents findings from a 2012-2013 mixed-methods data collection in six graduate and undergraduate Digital Literacies and New Media Literacies courses at a major Canadian comprehensive university. It examines the pedagogical implications of adapting the Facebook platform for online collaboration and multimedia learning in blended courses, and offers a model of Facebook implementation for engineering and architecture education. Questions guiding the research ask: What is gained pedagogically through the use of Facebook in higher education courses? What are the pedagogical challenges encountered, and how might these be addressed? Suggestions based on observed trends are offered for the effective inclusion of Facebook as a beneficial pedagogical component in the design of e-learning platforms for higher education.

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Luzius, Patrik. "16 Mitarbeitergewinnung – I Like Facebook!" In Die erfolgreiche Steuerkanzlei. Schäffer-Poeschel, 2018. http://dx.doi.org/10.34156/9783791041056-87.

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"Chapter 10. “Blind as a Bat”: Users of Social Networking Services and Their Biased Quality Estimations in TAM-like Surveys." In Facets of Facebook. De Gruyter Saur, 2016. http://dx.doi.org/10.1515/9783110418163-011.

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Conference papers on the topic "Facebook Like"

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Wang, Ming-Hung. "Understanding Mass Media Using Facebook Like Activities." In Conference for Truth and Trust Online 2019. TTO Conference Ltd., 2019. http://dx.doi.org/10.36370/tto.2019.24.

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Ghavami, Seyed Morteza, Masoud Asadpour, Javad Hatami, and Mohammad Mahdavi. "Facebook user's like behavior can reveal personality." In 2015 7th Conference on Information and Knowledge Technology (IKT). IEEE, 2015. http://dx.doi.org/10.1109/ikt.2015.7288797.

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Mudliar, Preeti, and Noopur Raval. ""They are like personalized mini-Googles": Seeking Information on Facebook Groups." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2018. http://dx.doi.org/10.24251/hicss.2018.260.

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Poyry, Essi, Petri Parvinen, and Tuuli Malmivaara. "The Power of 'Like' -- Interpreting Usage Behaviors in Company-Hosted Facebook Pages." In 2013 46th Hawaii International Conference on System Sciences (HICSS). IEEE, 2013. http://dx.doi.org/10.1109/hicss.2013.535.

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Bustamante, Juan, Leonardo Kuffo, Edgar Izquierdo, and Carmen Vaca. "Automated Detection of Customer Experience through Social Platforms." In CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8347.

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The emergence and acceptance of social media have become a crucial aspect of daily lives in the worldwide population. As a result of this phenomenon, it is not surprising that customers’ buying patterns exhibit continuous change. For capturing the experience of consumers during their visit to a retail store, previous studies have proposed in-store customer experience (ISCX) scale from data captured through traditional methods like survey research. Accordingly, ISCX is conceived as a subjective internal response to and interaction with the physical retail environment. The present study builds upon prior research and we take the concept of ISCX with the purpose of developing an automated model for capturing ISCX from data collected through a social network like Facebook. This approach offers a low-cost, real-time alternative to traditional elicitation methods. We gathered data from English written contents by Facebook users and collected approximately 1,6 million comments made in public sites belonging to 50 companies worldwide (e.g. Clothing and jewelry retailers, whole Box and electronics Stores), including IKEA, Samsung, Whole Foods, Walmart, Tiffany, Victoria Secret, and Dillards. Five reviewers manually checked the messages filtered by the automated model, resulting in a high accuracy, confirming the high effectiveness of the model in classifying Facebook written messages. Keywords: Customer Experience; Machine Learning; Data Classification; Text Mining.

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Zappa, Marco. "Pleasing the ‘Bubble:’ Abe Shinzō’s Strategic Self-Exhibition on Facebook." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.16-4.

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Not only is Abe Shinzō on the way to becoming Japan’s longest-serving Prime Minister in the country’s history. With more than 1 million followers on Twitter and slightly less than 600 hundred thousand fans on Facebook, he is by far the most successful Japanese political leader on social media. Commentators have described Abe’s turn to social networking services (SNS) as a “revenge” against “traditional” media against the background of a growing use of SNSs by other major Japanese political actors. At any rate, particularly through Facebook, combining text and pictures of himself on and off duty, Abe has successfully established his own mode to communicate with and “exhibit” himself to voters, citizens and the global community of netizens. This paper aims to address the following research question: on which themes and key concepts is this “presentation of the self” based? In other words, how is the Prime Minister communication staff constructing Abe’s “social” image and to which audience is this aimed? Based on Goffman’s theorization and later application of his work on the study of online social interactions, this paper illustrates the strive to ensure the consistency of Abe’s use of the SNS with previously expressed concepts and ideas (e.g., in the 2006 book “A Beautiful Country”), with the aim of pleasing the “bubble” of like-minded individuals constituting Abe’s (online) support base, and avoid issues that might possibly harm the Prime Minister’s reputation. Abe’s Facebook activity (a combination of text and pictures) during a critical time in his second tenure (2017), in which he faced cronyism allegations while coping with gaffes and scandals involving cabinet members, provided a case in point for multimedia content analysis.

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Shin, Ki-Young, and Jong-Hyeok Lee. "A job applicants' résumé verification method using a social network analysis Using Facebook like as Linkedin for a recruiting." In 2017 11th International Conference on Software, Knowledge, Information Management and Applications (SKIMA). IEEE, 2017. http://dx.doi.org/10.1109/skima.2017.8294124.

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de Zwart, Melissa, Michael Henderson, Michael Phillips, and David Lindsay. "‘I like, stalk them on Facebook’: Teachers' ‘privacy’ and the risks of social networking sites." In 2010 IEEE International Symposium on Technology and Society (ISTAS). IEEE, 2010. http://dx.doi.org/10.1109/istas.2010.5514624.

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Raman, Aravindh, Gareth Tyson, and Nishanth Sastry. "Facebook (A)Live?" In the 2018 World Wide Web Conference. ACM Press, 2018. http://dx.doi.org/10.1145/3178876.3186061.

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Nedyalkov, Ivaylo. "The Fluids Rap: It’s All About Flow." In ASME 2020 Fluids Engineering Division Summer Meeting collocated with the ASME 2020 Heat Transfer Summer Conference and the ASME 2020 18th International Conference on Nanochannels, Microchannels, and Minichannels. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/fedsm2020-20303.

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Abstract Most of the currently-enrolled undergraduate engineering students grew up with exposure to social media websites like Facebook and Youtube. Making sure that students are not distracted by their mobile devices in class has become more challenging, and one way to address the issue is to present engineering in a more entertaining and engaging way. A rap song about fluid mechanics was created by the author for entrainment, outreach, and education purposes. The song covers the fundamentals of fluid mechanics and mentions some theoretical basics, as well as some of the most widely used computational fluid dynamics and experimental fluid dynamics techniques. The song was written with the intention to be entertaining and educational — the goal was that someone with no prior fluid mechanics background will be able to understand it after spending 10–20 minutes reading through the lyrics explanations. A music video was produced for the song. The video production was sponsored by the American Society of Mechanical Engineers and includes visuals of experimental facilities and equipment. The paper provides the background of the project, marketing plans, some of the lessons learned, the lyrics, and the explanations of the lyrics.

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Reports on the topic "Facebook Like"

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Rashid, Sanuwar, and Wi-Suk Kwon. How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"? Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-1178.

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Sharova, Iryna. WAYS OF PROMOTING UKRANIAN PUBLISHING HOUSES ON FACEBOOK DURING QUARANTINE. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11076.

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The article reviews and analyzes the promotion of Ukrainian publishing houses on Facebook during quarantine in 2020. The study’s main objective is content and its types, which were used for representing on Facebook. We found out that going live and posting a text with a picture was most popular. The phenomenon of live video is tightly connected to the quarantine phenomenon. Though, not every publishing house was able to go live permanently or at least regular. However, simple text with a picture is the most uncomplicated content to post and the most popular. Ukrainian publishers also use UGC (User Generated Content), situational content, and different contexts. The biggest problem for Ukrainian publishers is continual strategic work with social media for promotion. During quarantine, social media became the first channel for communication with customers and subscribers. Therefore promotion on the Internet and in social media indeed should become equivalent to offline promotion.

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Parra, P., AJ Gordo, and SA D’Antonio. Social research applied to social networks. A methodological innovation for the analysis of Facebook Likes. Revista Latina de Comunicación Social, RLCS, 2014. http://dx.doi.org/10.4185/rlcs-2014-1008en.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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