Dissertations / Theses on the topic 'Facebook (Online social network)'
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1
Vandersluis, Kelly S. "Creating social action through Facebook." Fairfax, VA : George Mason University, 2008. http://hdl.handle.net/1920/3008.
Abstract:
Thesis (M.A.)--George Mason University, 2008.Vita: p. 61. Thesis director: Byron Hawk. Submitted in partial fulfillment of the requirements for the degree of Master of Arts in English. Title from PDF t.p. (viewed July 2, 2008). Includes bibliographical references (p. 54-60). Also issued in print.
2
Andersson, Tedh, Marie Jinnemo, and Andreas Nyberg. "Facebookanvändares attityder gentemot företag aktiva på Facebook." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6953.
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Åsberg, Samira. "Social Networks in Education: A Facebook-Based Educational Platform." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93649.
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Social networking sites are among the most popular daily activities of students these days. Students are mostly using social networking sites for communication and sharing of their experiences. Facebook is an example of a social networking site, which supports additional features such as creating a profile page, creating group pages and supports possibility of implementing different integrated application with Facebook. These features improve the Facebook experience, allowing users to form groups, where they can introduce ideas and concepts, which can be shared and discussed in a structured style. For this thesis we have created a new learning management system by implementing an online educational platform within a Facebook context. This work introduces a new, complementary style of education, where students can improve their knowledge and sociality outside the university in an innovative way. The platform takes advantage of gamification, which introduces game-like elements to concepts such as education and learning management systems, to make them more fun and rewarding. The goal of this thesis is to extend the educational border to an interesting online environment where students can learn, communicate, and examine their knowledge globally in different courses within our application platform in Facebook.
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Anund, Nathalie, Adam Severin, and Martin Zalewski. "Like us on Facebook! : A qualitative study about online communication on Facebook." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19442.
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As of the moment Facebook is the world’s largest online social network with over 800 million active users and more than 50% of the users log on to the website on any given day. It is considered to be the most important social platform on the Internet since it reaches more people than any other social network. Social networks present a completely different way for consumers and companies to interact with each other, compared to traditional communication, and create an incredible challenge for corporations. The hard task that companies have to face is how to engage their consumers through interaction, participation, entertainment and innovative creativity. The pursuit of consumer engagement plays a key role in coping with the ongoing changes in social life as well as in consumer behavior. The purpose of this thesis is to investigate how companies engage customers through online communication at Facebook. In order to fulfill the purpose the authors chose to conduct observations of six Swedish companies active on Facebook; Marabou, Nelly.com, McDonald’s Sweden, Liseberg, ICA and Fotografiska. The research showed that companies use integrated marketing communication as a tool to involve and engage customers on Facebook. The results imply that there are key factors that characterized the observed companies’ Facebook communication. Frequent updates, clear information, visualized messages and customer involvement were vital in creating customer engagement and indicate how communication on Facebook is carried out by companies.
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Botros, Basma. "Collectively we unite on Facebook : a case study of Egypt's collective action on Facebook toward social change /." View online, 2008. http://repository.eiu.edu/theses/docs/32211131458566.pdf.
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Bhardwaj, Shally. "Personality Assessment Using Multiple Online Social Networks." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31734.
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Personality plays an important role in various aspects of our daily life. It is being used in many application scenarios such as i) personalized marketing and advertisement of commercial products, ii) designing personalized ambient environments, iii) personalized avatars in virtual world, and iv) by psychologists to treat various mental and personality disorders. Traditional methods of personality assessment require a long questionnaire to be completed, which is time consuming. On the other hand, several works have been published that seek to acquire various personality traits by analyzing Internet usage statistics. Researchers have used Facebook, Twitter, YouTube, and various other websites to collect usage statistics. However, we are still far from a successful outcome. This thesis uses a range of divergent features of Facebook and LinkedIn social networks, both separately and collectively, in order to achieve better results. In this work, the big five personality trait model is used to analyze the five traits: openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism. The experimental results show that the accuracy of personality detection improves with the use of complementary features of multiple social networks (Facebook and LinkedIn, in our case) for openness, conscientiousness, agreeableness, and neuroticism. However, for extroversion we found that the use of only LinkedIn features provides better results than the use of only Facebook features or both Facebook and LinkedIn features.
7
Brooks, Brandon A. "Socioeconomic Status Updates: College Students, Family SES, and Emergent Social Capital in Facebook Networks." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1281577865.
8
Buchanan, Margot A. "Privacy and power in social space : Facebook." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/9150.
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In this thesis I examine the impact of interaction and participation on Facebook between private individuals and certain hierarchical groups in society, particularly with regard to individual privacy; consider the structure of Facebook’s privacy programming; and seek to establish where the balance of power lies between private individuals and commercial, political and media organisations. I make reference to Foucault’s theory of power, Bourdieu’s theories of power in social space and habitus and Althusser’s theory of interpellation as I record my research. This thesis is a qualitative research project, and I employ Critical Discourse Analysis as the principal research methodology. I focus on four cases studies: Facebook both as the internet platform which facilitates such interaction and the company which operates it; the developers of applications, such as online games, which are mounted on the platform; the network’s use by political parties and their leaders during the UK 2010 General Election campaign; and traditional media platforms as represented by two television annual ‘events’. My findings relate the manner in which individual users are constantly prompted to upload content, principally personal information, thoughts, preferences and relationships to the network, and simultaneously are pressurised into granting access to this information as they seek to fully participate on the social platform. This pressure is applied through applications that are mounted on the platform by commercial, media and political organisations, and I find that Facebook’s affordances to applications developers are instrumental in this process. My research associates these processes with the aforementioned theories of Foucault, Althusser and Bourdieu. My conclusion is that while Facebook continually revises its privacy policy to grant private individuals control over the content, that is the personal information, they upload to the social network, access to this information is a prerequisite for their full participation in the network. Facebook’s continuous introduction of new programmes ensures that private individuals have to choose between interaction and participation on the social network, or exclusion as access to many of the activities it offers is conditional on third party access to their personal information. Further pressure to grant access to the required information is applied through the ability of organisations to feature photographs of users’ Friends who are already using the relevant application. The processes indicate that Facebook creator Mark Zuckerberg is slowly progressing his aim to place the social network at the centre of a newly structured Web based on private individuals.
9
Rybas, Natalia. "Technoculture in Practice: Performing Identity and Difference in Social Network Systems." Bowling Green, Ohio : Bowling Green State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1212358710.
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Silva, Carolina Moro da. "MOBILIZAÇÃO SOCIAL NO FACEBOOK: CONECTANDO SOLIDARIEDADE E JUSTIÇA NO CASO DA BOATE KISS." Universidade Federal de Santa Maria, 2014. http://repositorio.ufsm.br/handle/1/6355.
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The research takes into account the penetration of information and communication technologies in all spheres of human activity and the configuration of logic networks as central to contemporary social organization. In this context, the study focuses on the communication phenomenon of online social networks for social mobilization in the case of the tragedy of Kiss Nightclub in Santa Maria - RS. Therefore, we built our research problem in seeking to understand how and by whom collective identities were constructed in social mobilizations organized by Facebook around the tragedy of Nightclub Kiss. Therefore, the main objective of the research was to investigate the collective identities constructed via online social networks in order to identify the role of online social networks to organize the protests network. This general objective derives specific: identify generating feelings of these mobilizations and possible implications for the construction of collective identities; was to investigate how this organization, which existing conflicts and how actions were effected by these collectives. The data that make up the cutout of the study were collected through online and offline observations and semi-structured interviews with subjects participating in two mobilizations in the urban area of Santa Maria and from three events created on Facebook as a result of the fire: the Walk to Peace (organized from Facebook events Walk Mourning and Walk to Peace) and Protest for Justice (organized by event Protest for Justice). As a theoretical framework we seek the reflections of researchers of social movements, movements in networks, social movements and social networks like Touraine (2009), Castells (2012), Toro (1996) e Recuero (2009). As a result, we noticed that subjects formed networks to mobilize action through online social network Facebook, promote volunteerism, gather information and encourage debate about the responsibility of the fire. The mobilizations were analyzed based primarily by feelings of solidarity and outrage. In short, organized communication networks, sharing affects, debating positions contrary and uniting to overcome pain in the form of social mobilization actions.A pesquisa leva em conta a penetrabilidade das tecnologias da informação e da comunicação em todas as esferas da atividade humana e a configuração da lógica de redes como central para a organização social contemporânea. Nesse contexto, o estudo tem como foco o fenômeno comunicacional das redes sociais online para mobilização social no caso da tragédia da Boate Kiss, em Santa Maria - RS. Assim, construímos nosso problema de pesquisa que identidades coletivas e sentimentos foram acionados no Facebook para mobilizações sociais em torno da tragédia da Boate Kiss? Portanto, o objetivo principal da pesquisa é investigar as identidades coletivas e sentimentos acionados via redes sociais online, de modo a identificar o papel das redes sociais online para a organização das mobilizações em rede. Desse objetivo geral decorrem os específicos: identificar os sentimentos geradores destas mobilizações e possíveis implicações na construção de identidades coletivas; investigar como foi esta organização, quais os conflitos existentes e como as ações foram efetivadas por estes coletivos. Para alcançar nossos objetivos utilizamos como metodologia um estudo de caso, a partir de observações online e offline. Os dados que compõem o recorte do estudo foram coletados por meio de observações online e offline e de entrevistas semi-estruturadas com sujeitos participantes de duas mobilizações no espaço urbano de Santa Maria e oriundas de três eventos criados no Facebook em decorrência do incêndio: a Caminhada da Paz (organizada a partir dos eventos do Facebook Caminhada do Luto e Caminhada da Paz) e o Protesto por Justiça (organizado pelo evento Protesto por Justiça).Como marco teórico buscamos as reflexões de pesquisadores de movimentos sociais, movimentos em rede, mobilizações sociais e redes sociais como Touraine (2009), Castells (2012), Toro (1996) e Recuero (2009). Como resultados, percebemos que sujeitos formaram redes para mobilizar ações através da rede social online Facebook, promover voluntariado, reunir informações e fomentar debates sobre a responsabilidade do incêndio. As mobilizações analisadas foram baseadas principalmente pelos sentimentos de solidariedade e indignação. Em suma, organizaram redes de comunicação, partilhando afetos, debatendo posicionamentos contrários e unindo-se para superação da dor em forma de ações de mobilização social.
11
Grunditz, Jakob, Emil Liljedahl, and Andreas Nyström. "Relationship Marketing in the online social network context : a study on student attitudes." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11288.
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Relationship marketing represents a trend in marketing to focus on mutual value creation and consumer retention by strengthening the connection between an organization and its customers. With the growing popularity of online social networks such as Facebook and Twitter as communication platforms, the networks have gained attention as tools that organizations can use to address current and potential consumers. To utilitize these networks, it is crucial for organizations to understand how consumers use the net-works, what attracts them towards communicating with organiza-tions on online social networks and what drives them to maintain these relationships in the long run.
This study examines the willingness of students, the dominant user base of online social networks, towards the initiation of relation-ships with organizations on the networks Facebook and Twitter, and the drivers behind the relationship.
The study was performed through a mixed method approach consisting of a quantitative survey study and a qualitative focus group discussion conducted at Jönköping University. The survey addressed the topics of usage patterns and adopter motivations, while the focus group attempted to explain and motivate the data gathered during the survey study. Both studies targeted Swedish and international students.
The students tended to be long-term users of the networks, and were positive towards communicating with organizations through the networks. However, the majority of respondents had not adopted relationship marketing through online social networks at this point in time. The respondents favored access to information and communication channels with peers as value offerings that would attract them to form relationships with organizations. Ulti-mately, relationship marketing on online social networks is com-pletely dependent on the consumer’s consent and wishes, and marketers must focus entirely on satisfying the concerns and re-quirements of its targeted users.
12
Prince, Inge. "A phenominological study of young adults' experiences of facebook." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021116.
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Social networking sites are a recent phenomenon and have experienced tremendous growth in popularity especially among young people. Social networking sites are changing the way individuals communicate with each other and the world. Social networking sites (SNS) provide users with a unique computer-mediated environment where individuals are able to disclose their thoughts, feelings, and experiences within their own social network. The present study aims to explore the experiences of young adults regarding Facebook. A transcendental phenomenological approach was used to elicit the essence of the experiences of the participants. Theoretical sampling ensured relevant participants were selected through haphazard sampling procedures. Data was collected through the use of biographical questionnaires and individual, semi-structured interviews. The data was processed according to the four phenomenological principles epoche, phenomenological reduction, imaginative variation and synthesis using Tesch’s eight steps. Lincoln and Guba’s model was used to assess the trustworthiness of the data obtained. The participants described their experiences of Facebook by highlighting how they use Facebook as a communication tool which assists them in their relationship maintenance with others. Participants use self-presentation on Facebook to manage how they are perceived. The participants experience Facebook as having many privacy risks. They indicated that Facebook has addictive qualities and facilitates cyber stalking behaviour.
13
Rethwish, Caitlin Rose. "Affordances on Facebook, Stress, and Emotional Support." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4734.
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This study discusses Facebook as a social network site and a social media application. It compares perceived emotional support, general life stress, and media affordance-based stress from two participant samples - one that reported using the Facebook desktop site most frequently to reach out for emotional support, and one that reported using the mobile application.
The media affordance measure asked participants if perceiving a media affordance was more likely to increase or decrease their stress. In both samples, persistence was more likely to decrease stress, and personalization was more likely to increase stress. On the Facebook Desktop site, searchability was more likely to increase stress. On the Facebook mobile application, pervasiveness was more likely to decrease stress, and association to increase stress. When comparing affordances between samples, there were no significant differences found.
When comparing samples, the Facebook mobile application users reported higher life stress, but there was no difference found in perception of emotional support. Within samples, there was no correlation between perceived stress and perceived emotional support.
Finally, there was a significant correlation found between perception of emotional support on the site and frequency of reaching out for emotional support. On the Facebook desktop site, users reached out by public post and by private message significantly less frequently if they perceived a higher level of emotional support to be available on the site. On the Facebook mobile application, users reached out by public post significantly less frequently if they perceived a higher level of emotional support to be available on the application. No correlation was found for reaching out by private message on the Facebook mobile application.
14
Sáez-Trumper, Diego. "Finding relevant people in online social networks." Doctoral thesis, Universitat Pompeu Fabra, 2013. http://hdl.handle.net/10803/283658.
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The objective of this thesis is to develop novel techniques to find relevant people in Online Social Networks (OSN). To that end, we consider different notions of relevance, taking the point of view of the OSN providers (like Facebook) and advertisers, as well as considering the people who are trying to push new ideas and topics on the network. We go beyond people's popularity, showing that the users with a lot of followers are not necessarily the most relevant. Specifically, we develop three algorithms that allow to: (i) compute the monetary value that each user produces for OSN provider; (ii) find users that push new ideas and create trends; and (iii) a recommender system that allows advertisers (focusing in local shops, like restaurants or pubs) to find potential customers. Furthermore, we also provide useful insights about users' behavior according to their relevance and popularity, showing - among other things - that most active users are usually more relevant than the popular ones. Moreover, we show that usually very popular users arrive late to the new trends, and that there are less popular, but very active users that generate value and push new ideas in the network.L'objectiu d'aquesta tesi és desenvolupar noves tècniques per trobar persones rellevants en les Xarxes Socials a Internet. Així doncs, considerem diferents nocions de rellevància, tenint en compte el punt de vista dels prove ïdors del servei (com Facebook) i dels anunciants, però també de persones que intenten proposar noves idees i temes a la xarxa. La nostra investigació va més enllà de la popularitat de les persones, mostra que els usuaris amb molts seguidors no són necessàriament els més rellevants. Específicament, desenvolupem tres algorismes que permeten: (i) calcular el valor (monetari) que cada usuari produeix per al prove ïdor del servei; (ii) trobar usuaris que proposen noves idees i creen tendències; i (iii) un sistema de recomanació que permet als anunciants (centrant-nos en botigues locals, com ara un restaurant o un pub) trobar clients potencials. Addicionalment, lliurem informació útil sobre el comportament dels usuaris segons la seva rellevància i popularitat, mostrant, entre altres coses, que els usuaris més actius solen ser més rellevants que els populars. A més a més, mostrem que normalment els usuaris molt populars arriben tard a les noves tendències, mentre que usuaris de menor popularitat, però molt actius, generen valor i fomenten noves idees a la xarxa .
El objetivo de esta tesis es desarrollar nuevas técnicas para encontrar personas relevantes en las Redes Sociales en Internet. Para ello, consideramos diferentes nociones de relevancia, tomando el punto de vista de los proveedores del servicio (como Facebook) y de los anunciantes, pero también de las personas que intentan proponer nuevas ideas y temas en la red. Nuestra investigación va más allá de la popularidad de las personas, mostrando que los usuarios con muchos seguidores no son necesariamente los más relevantes. Espeficamente, desarollamos tres algoritmos que permiten: (i) calcular el valor (monetario) que cada usuario produce para el proveedor del servicio; (ii) encontrar usuarios que proponen nuevas ideas y crean tendencias; y (iii) un sistema de recomendación que permite a los anunciantes (centrándonos en tiendas locales, tales como un restaurant o un pub) encontrar potenciales clientes. Adicionalmente, proporcionamos información útil sobre el comportamiento de los usuarios según su relevancia y popularidad, mostrando - entre otras cosas - que los usuarios más activos suelen ser más relevantes que los populares. Más aún, mostramos que normalmente los usuarios muy populares llegan tarde a las nuevas tendencias, y que existen usuarios menos populares, pero muy activos que generan valor y fomentan nuevas ideas en la red.
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Warfel, Elizabeth A. "Perceptions of privacy on Facebook /." Online version of thesis, 2008. http://hdl.handle.net/1850/6973.
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Visagie, Sonja. "Using a social network environment for information systems group work." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24597.
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Group work and online discussions are not new terms in education and are important activities for Information Systems students. It has become important because it encourages creative thinking and provides more efficient problem-solving approaches. Online social networking sites, like Facebook, have pedagogical potential and the consideration of its academic application should not be ignored by lecturers or students. The main problem identified in this thesis is that the awareness and application of the emerging pedagogical potential of online social networking sites, like Facebook, especially for the purpose of group work and online discussions, is limited among Information Systems lecturers and students. The purpose of this study is to determine the level of awareness and application of Facebook as an academic tool by Information Systems lecturers and students, and whether it can enhance the learning experience of students, related to the effectiveness of group work and online discussions. The perceptions of both Information Systems lecturers and students were recorded by means of questionnaires and interviews. It was found that most lecturers and students were aware of Facebook’s pedagogical potential. However, the consideration and application of Facebook as an academic tool, by lecturers and students, are limited. From a cultural perspective, it was found that students from a private institution, where no Learning Management System was implemented, as well as black students, showed increased levels of utilisation and performance, in terms of enhanced learning experienced, on the academic groups on Facebook. The researcher developed a model for the academic application of Facebook for Information Systems students, based on the Task-Technology Fit and the Social Software Performance Model theories. This study concludes with the recommendation that Information Systems lecturers and students should become increasingly aware of and consider the pedagogical potential of Facebook as a supplementary tool and with suggestions for future research.Dissertation (MCom)--University of Pretoria, 2010.
Informatics
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Silva, Lea Maria Botelho Almeida da. "Facebook e twitter: prismas ambientais." Universidade Catolica de Salvador, 2014. http://hdl.handle.net/123456730/338.
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Esta dissertação de mestrado tem por finalidade caracterizar a gestão de mídias sociais de ONGs ambientalistas, enquanto plataformas de relacionamento entre essas organizações e seus públicos. Configura-se como um estudo de caso com múltiplos informantes qualificados, sendo eles a Fundação SOS Mata Atlântica, o Greenpeace Brasil, o Projeto Tamar e o WWF Brasil. Para tanto, foi realizado um levantamento observacional em dois períodos: durante a Conferência das Nações Unidas sobre o desenvolvimento sustentável, Rio +20, ocorrida em 2012, e um ano antes dela. Além disso, aplicou-se pesquisa de campo junto às referidas organizações, objetivando verificar como ocorre o processo de gestão das redes sociais online por elas administrada. Por meio dos dados estatísticos obtidos, foi possível apresentar o panorama do desempenho das contas do facebook e twitter das ONGs ambientalistas integrantes deste estudo. Possibilitou ainda, avaliar o alcance e a influência das organizações com seus públicos, a interação dos mesmos nas plataformas digitais e a capacidade de mobilização social. A conclusão deste estudo é no sentido de propor que as mencionadas organizações procurem obter uma melhor performance de administração de suas contas, isto é, com maior eficiência e efetividade, objetivando apropriar-se de todo potencial disponibilizado pelo ambiente das redes sociais online. Portanto, é apresentado um guia com práticas e condutas que devem se adotadas pelas organizações para que elas possam, mais facilmente, alcançar alguns dos seus objetivos e metas.
This master dissertation is amed at characterizing the management of social media for environmental NGOs as platforms of relationship between these organizations and their public. It is conceived as a case study with multiple qualified informers, including Fundação SOS Mata Atlântica, Greenpeace Brasil, Tamar Project, and the WWF Brazil. Therefore, an observational survey was made in two periods: During the United Nations Conference on sustainable development-Rio +20, taken place in 2012 -, and one year before that. Furthermore, a field research was applied to those organizations, in order to verify how the process takes place for management of the online social networks managed by them. By means of the statistical data obtained, it was possible to reveal the picture of the performance of Facebook and twitter accounts of the environmental NGOs integrating this study. Further, it made possible to evaluate the extent and influence of the organizations with their public, the interaction of the same in the digital platforms, and the social mobilization capability. The conclusion of this study is in the sense of proposing that these organizations should attempt to achieve a better performance in the management of their accounts, that is, with a greater efficiency and effectiveness, for the purpose of appropriating the entire potential made available by the environment of the social online networks. Therefore, a guide is presented with practices and conducts that should be adopted by those organizations in order that they may easily achieve their objectives and goals.
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Wei, Nana, and Xueying Yi. "How to brand oneself online : A case study about 10 top musicians on Facebook." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12252.
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Henderson, Janie D. "Welcome to Facebook: Changing The Boundaries of Identity, Community And Disclosure." Oxford, Ohio : Miami University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1218680716.
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Jamal, Arshad. "Towards a Taxonomy of Privacy Concerns of Online Social Network Sites Users : A Case Study of Facebook Beacon." Thesis, KTH, Data- och systemvetenskap, DSV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-29113.
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More than half a billion people use Online Social Network Sites (OSNS) today. They disclose personally identifiable information such as names, date of birth, email address, phone numbers, and home address on their profiles. Some OSNS users also disclose their political and religious views and personal interests. The huge commercial potential of OSNS users’ information and the integration of OSNS with third party advertisers and/or aggregators pose threats to users’ privacy. This thesis reports a study which contributes to our understanding of the form and nature of online privacy by critically analysing the privacy concerns related with the failed launch of Facebook’s advertising tool Beacon. Beacon is an interesting case study because it highlighted the privacy concerns of OSNS users. Qualitative data was gathered from 29 weblogs (blogs) representing user opinions (492 comments) published between 6th November 2007(when Beacon was launched) and 28th February 2008 (when commentary had dwindled). A thematic analysis of the blogs contributed in the development of a taxonomy of privacy concerns of OSNS users specifically related with the third party information use. Noticeably, the concerns such as commercialism, terms of service (TOS), lack of user control, lack of user awareness and data protection influence user perceptions of online privacy. The limitations and key implications for designers and service providers of OSNS are also discussed.
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Puffett, Lauren. "Facebook as a tool for social customer relationship marketing." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1012083.
Abstract:
This study aimed to provide public relations professions with insight into the use of Social Customer Relationship Marketing as a marketing 2.0 tool which delivers the potential to elicit the opportunity for organisations to monitor, engage and manage conversations and relationships through Facebook. Drawing on literature from the fields such as new media, public relations, social customer relationship marketing, and public relations, a qualitative content analysis of case studies of selected organisations was conducted including 10 South African organisations that have incorporated Facebook into their Social Customer Relationship Marketing strategies. The content analysis was conducted to determine the amount of communications taking place on each fan page in order to support the data and provide additional insight into the research question, primary data was collected through two survey questionnaires of, firstly, social media users who subscribe to an organisation‘s Facebook page and, secondly, a survey conducted among the social organisations. Surveys were conducted to firstly determine the social organisations interactions with Facebook as secondly, to determine the social media users‘ interactions with the Facebook. The study found that the majority of the organisations under study in the content analysis successfully elicited user generated conversations about the brand, through content that was advocated by the organisations Facebook administrator. It is also evident as seen in the minority of organisations that these platforms are only likely to elicit consumer- driven dialogue on Facebook if the platform is managed effectively through initiated daily conversations about the brand. The continuous involvement by the administrator in encouraging conversations was necessary, as well as response to all wall posts by the social customer, participation in all conversations by providing accurate information to customers and potential customers about the brand. Conclusions from the survey questionnaires among the social identified the social customers need to be communicated with pro-actively by an organisations who can provide, through collaborative conversations, information pertaining to the brand in real time conversation, while the survey among the social organisation concluded the need for an organisation to not only create a social media footprint, but to allow for a space in which through conversation with the social customer, conversations can turn into relationships.
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Vie, Stephanie Ellen. "Engaging Others in Online Social Networking Sites: Rhetorical Practices in MySpace and Facebook." Diss., The University of Arizona, 2007. http://hdl.handle.net/10150/195055.
Abstract:
While computers and composition researchers are concerned with the theoretical and pedagogical impacts of new technologies in our field, these researchers have only recently begun to consider the ramifications of the growing use of online social networking sites like MySpace and Facebook in academia. This dissertation fills a much-needed space in the field in its consideration of the pedagogical implications of social networking sites. Online social networking sites can provide teachable moments to talk with students about audience, discourse communities, intellectual property, and the tensions between public and private writing. Thus, if writing instructors ignore the growing conversation regarding online social networking sites, they may potentially miss out on familiar and accessible spaces for teaching rhetorical analysis.In this dissertation, through a qualitative analysis of undergraduate students and university writing instructors, I trace common threads in these individuals' attitudes and perceived beliefs about MySpace and Facebook. In chapters 1 and 2 I draw on Michel Foucault's theories of bio-power and confession to raise questions and concerns regarding pedagogical uses and abuses of online social networking sites, focusing specifically on issues of privacy and surveillance. In chapter 3, I outline the methods and methodologies that guided the qualitative portion of my study; the results of this study are reported in chapters 4 (students' views of social networking) and 5 (instructors' views), respectively. In chapter 5, I use technological literacy as a framework to argue that the immense popularity of online social networking sites coupled with the sheer amount of writing produced by students in these sites provides a compelling reason for rhetoric and composition instructors to begin paying attention to online social networking sites. To conclude chapter 5, I provide specific classroom activities that focus on MySpace and Facebook for instructors interested in bringing social networking back to the classroom. These classroom materials can be adapted to multiple classroom settings and can be modified based on a particular instructor's pedagogical needs.
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Adkins, Angela M. "MySpace, Facebook, and the strength of internet ties online social networking and bridging social capital /." Akron, OH : University of Akron, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1239389919.
Abstract:
Thesis (M.A.)--University of Akron, Dept. of Sociology, 2009."May, 2009." Title from electronic thesis title page (viewed 11/18/2009) Advisor, Rebecca J. Erickson; Faculty Reader, Clare L. Stacey; Department Chair, John F. Zipp; Dean of the College, Chand Midha; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.
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Vanden, Boogart Matthew Robert. "Uncovering the social impacts of Facebook on a college campus." Thesis, Manhattan, Kan. : Kansas State University, 2006. http://hdl.handle.net/2097/181.
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Fechner, Valerie. "Responses to Privacy Turbulence: The Impact of Personality Traits on Recalibration and Privacy Boundaries on Facebook." Thesis, North Dakota State University, 2016. https://hdl.handle.net/10365/28189.
Abstract:
As individuals use social media to create and maintain relationships and connections, they must also decide how to manage the private information that they disclose to their connections. If private information is handled improperly online, it may evoke varying responses that affect previously held privacy boundaries. Using communication privacy management theory (Petronio, 2002) as a framework, this study seeks to understand how the severity of a privacy violation impacts the Facebook users respond to online privacy turbulence. It also investigates how personality characteristics influence these responses. Results reveal that more severe privacy violations are met with more discussion of the privacy violation and thicker privacy boundaries both between the owner and the violator and between the owner and their social media network. Findings also imply that some of the Big Five personality traits impact the relationship between severity and the outcome variables.
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Carneiro, Jéssica de Souza. "Fotografia e memória autobiográfica no Facebook: narrativas de si mediadas pela imagem." www.teses.ufc.br, 2016. http://www.repositorio.ufc.br/handle/riufc/17700.
Abstract:
CARNEIRO, Jéssica de Souza. Fotografia e memória autobiográfica no Facebook: narrativas de si mediadas pela imagem. 2016. 145f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-graduação em Psicologia, Fortaleza (CE), 2016.Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2016-06-15T12:31:26Z No. of bitstreams: 1 2016_dis_jscarneiro.pdf: 4095784 bytes, checksum: 037e9fe65c176481d5f3a10d0008e249 (MD5)
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The study of memory and narrative and its relation with the production and consumption of images has shown a challenging course, especially nowadays, when we try to understand these processes in digital environments. The photo operates in the processes of meaning attribution, that is, the meanings that subjects give to a certain event, in how people and events are remembered, narrated and understood. In particular, the digital photograph produced in order to be shared online introduces an interesting field of research of both and autobiographical memory and narration. This study proposes to analyze the photos shared on Facebook that play on the autobiographical memories, with effect therefore on current forms of self-narration. In other words, we try to understand how the new digital ways of producing images (especially those produced to be shared) operate in the way users build their memories of a lived moment, articulating the past, present and future from the mediatized images. In addition, we investigate how these new ways of "saving" memory influence the creation of current autobiographical narratives, that is, the stories that people tell about themselves. The qualitative study consisted in two stages: 1) application of semi-structured questionnaire with topics about photography and memory; 2) coding and analysis of the photographs available for research, selected by respondents. The invitation to participate was given on Facebook. We identified the factors that contributed to the process of choosing the shared images, as well as the individual and social processes that circumscribe the practices of production of digital photography sharing, with the intention of establishing a relationship between the production of memory and self-narratives.
O estudo da memória e da narrativa e de sua relação com a produção e o consumo de imagens mostra-se um caminho desafiador, sobretudo na contemporaneidade, quando tentamos compreender esses processos nos ambientes digitais. A fotografia opera nos processos de significação, isto é, nos significados que os sujeitos conferem a um dado acontecimento, no modo como eventos e pessoas são lembrados, contados e compreendidos. Em especial, a fotografia digital produzida para ser compartilhada online introduz um campo de problemas interessantes para investigação dos processos de memória e narração autobiográficas. Este estudo propõe analisar como as fotografias compartilhadas no Facebook atuam sobre a produção de memórias autobiográficas, com efeitos, portanto, sobre atuais formas de narração de si. Em outras palavras, procuramos entender como as novas formas digitais de produzir imagens (principalmente aquelas produzidas para serem compartilhadas) operam na forma como os usuários constroem suas lembranças do vivido, articulando as relações entre passado, presente e futuro a partir das imagens midiatizadas. Além disso, investigamos como essas novas maneiras de “guardar” a memória atuam sobre a criação das atuais narrativas autobiográficas, isto é, as histórias que as pessoas contam sobre si mesmas. Esta pesquisa apoia-se nos estudos de memória, narrativa e novas mídias de Van Dijck , Brockmeier e Sibilia, e em Dubois e Samain no que se refere à natureza, ao funcionamento e à análise da fotografia. O estudo qualitativo consistiu em duas etapas: 1) aplicação do questionário semi-estruturado com temas sobre fotografia e memória; 2) codificação e análise das fotografias disponibilizadas para a pesquisa, selecionadas pelos respondentes. O convite à participação se deu no próprio Facebook. Identificamos os fatores que contribuem para o processo de escolha da imagem compartilhada e os processos individuais e sociais que circunscrevem as práticas de produção e compartilhamento da fotografia digital, procurando estabelecer uma relação entre a produção de memória e as autonarrativas.
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Staar, Henning, Marvin Ostrop, Gabrielle Joo, Jennifer Kurzke, and Monique Janneck. "Gut vernetzt ist halb gewonnen? – Eine Analyse der Zusammenhänge zwischen Facebook-Nutzung und sozialem sowie akademischem Erfolg von Studierenden." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-154032.
Abstract:
Durch die steigende Technologisierung spielen webbasierte soziale Netzwerke in der heutigen Zeit eine zentrale Rolle im gesellschaftlichen Leben. So bietet das Web 2.0 zahlreiche Möglichkeiten, auf virtueller Ebene Kontakte zu knüpfen, Beziehungen zu entwickeln und aufrecht zu erhalten, Netzwerke zu bilden und Informationen auszutauschen.
Es kann davon ausgegangen werden, dass sich mit dieser Virtualisierung interaktiver Prozesse nicht nur die Kommunikation, sondern soziale Beziehungen an sich sowie deren Voraussetzungen und Ergebnisse erheblich verändern. Aufgrund dieser Entwicklungen ist also zu untersuchen, welche sozialen Effekte mit der Nutzung von sozialen Online-Netzwerken einhergehen, und ob bzw. welche veränderten Möglichkeiten sich ergeben, die „gelebte soziale Wirklichkeit zu beeinflussen“
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Satya, Prudhvi Ratna Badri. "Fake Likers Detection on Facebook." DigitalCommons@USU, 2016. https://digitalcommons.usu.edu/etd/4961.
Abstract:
In online social networking sites, gaining popularity has become important. The more popular a company is, the more profits it can make. A way to measure a company's popularity is to check how many likes it has (e.g., the company's number of likes in Facebook). To instantly and artificially increase the number of likes, some companies and business people began hiring crowd workers (aka fake likers) who send likes to a targeted page and earn money. Unfortunately, little is known about characteristics of the fake likers and how to identify them. To uncover fake likers in online social networks, in this work we (i) collect profiles of fake likers and legitimate likers by using linkage and honeypot approaches, (ii) analyze characteristics of fake likers and legitimate likers, (iii) propose and develop a fake liker detection approach, and (iv) thoroughly evaluate its performance against three baseline methods and under two attack models. Our experimental results show that our cassification model significantly outperformed the baseline methods, achieving 87.1% accuracy and 0.1 false positive rate and 0.14 false negative rate.
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Alam, Tariq, and Muhammad Ali. "The Challenge of Usability Evaluation of Online Social Networks with a Focus on Facebook." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-6142.
Abstract:
In today’s era online social networks are getting extensive popularity among internet users. People are using online social networks for different purposes like sharing information, chatting with friends, family and planning to hang out. It is then no surprise that online social network should be easy to use and easily understandable. Previously many researchers have evaluated different online social networks but there is no such study which addresses usability concerns about online social network with a focus on Facebook on an academic level (using students as subjects). The main rationale behind this study is to find out efficiency of different usability testing techniques from social network’s point of view, with a focus on Facebook, and issues related to usability. To conduct this research, we have adopted the combination of both qualitative and quantitative approach. Graduate students from BTH have participated in usability tests. Our findings are that although think aloud is more efficient then remote testing, but this difference is not very significant. We found from survey that different usability issues are in Facebook profile, media, Picture Tagging, Chatting etc.We have identified different usability issues in Facebook such as issues in media, chatting, facebook profile, changing profile name etc. Here we can say that although think aloud protocol is more efficient then remote testing but this difference is not very significant. We have also suggested some extension in usability testing techniques. If participants of usability test do not verbalize while interacting with the system and keep their focus on performing the test. After completion of each task participants can express their thoughts and opinions what they did. Furthermore we sent our founded results to developer for validation purpose. Developers replied that the results of this research are satisfactory.
Tariq Alam Address: Folkparksvagen 18:19, 37240 Ronneby, Sweden E-mail: chochoswati@hotmail.com, Muhammad Ali Address: Folkparksvagen 18:19, 37240 Ronneby, Sweden E-mail: alijpjgujrat@yahoo.com
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Hutton, Luke. "Applying contextual integrity to the study of social network sites." Thesis, University of St Andrews, 2015. http://hdl.handle.net/10023/7795.
Abstract:
Social network sites (SNSs) have become very popular, with more than 1.39 billion people using Facebook alone. The ability to share large amounts of personal information with these services, such as location traces, photos, and messages, has raised a number of privacy concerns. The popularity of these services has enabled new research directions, allowing researchers to collect large amounts of data from SNSs to gain insight into how people share information, and to identify and resolve issues with such services. There are challenges to conducting such research responsibly, ensuring studies are ethical and protect the privacy of participants, while ensuring research outputs are sustainable and can be reproduced in the future. These challenges motivate the application of a theoretical framework that can be used to understand, identify, and mitigate the privacy impacts of emerging SNSs, and the conduct of ethical SNS studies. In this thesis, we apply Nissenbaum's model of contextual integrity to the study of SNSs. We develop an architecture for conducting privacy-preserving and reproducible SNS studies that upholds the contextual integrity of participants. We apply the architecture to the study of informed consent to show that contextual integrity can be leveraged to improve the acquisition of consent in such studies. We then use contextual integrity to diagnose potential privacy violations in an emerging form of SNS.
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Lynn, Randy. "Learning to like Facebook? effects of cultural and educational capital on the use of social network sites in a population of university students /." Diss., St. Louis, Mo. : University of Missouri--St. Louis, 2009. http://etd.umsl.edu/r3721.
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Promsopee, Issaree, and Minmanta Thanaphonpavee. "Digital marketing’s impact on customers’ perspective towards brand : Case study of Blackberry on Facebook." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12625.
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Weisman, Jason E. "Online Risk Behaviors." University of Dayton / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1375278989.
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Urista, Mark A. "A study of Myspace and Facebook from the perspectives of uses and gratification and impression management." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/687.
Abstract:
This thesis explored MySpace and Facebook, two popular social networking sites (SNS), from the perspectives of the uses and gratification model and impression management theory. As a qualitative exploratory study, this thesis had three objectives. First, it investigated why young people use SNS. Second, it sought to discover how members use SNS for self-presentation. Finally, it aimed to contribute to the current body of literature and serve as a basis for future qualitative and quantitative studies on SNS.
The focus groups that were conducted for this thesis elicited ten themes that provided insights on the motivations and behaviors of individuals who use SNS for needs fulfillment and impression management. These themes included: 1) efficient communication, 2) convenient communication, 3) curiosity of others, 4) popularity, 5) relationship formation and reinforcement, 6) self-enhancement, 7) otherenhancement, 8) self-disclosure, 9) conformity and 1 0) identity-management.
Based on the first five themes, the study suggested that an emerging theory of instant gratification is being developed. The theory helps researchers explain why young people use SNS and predict what factors motivate young people to get ,_ involved heavily in SNS. Based on the second five themes, this study confirmed the relevance of Goffi:nan's theories of the presentation of the self in explaining how young people manage their impressions through SNS. As a powerful socialization agent, SNS provide new opportunities and diverse ways of presenting one's self online. Though there are some evident differences between online and face-to-face social interaction, it is clear that Goffman's theories will continue to help researchers explain self-presentation within the context of SNS.
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Turco, Megan D. "Changing communication through Facebook : redefining perceptions of public and private communication." Scholarly Commons, 2010. https://scholarlycommons.pacific.edu/uop_etds/746.
Abstract:
There has been much research conducted into the phenomenon of online social networking. However, there has not been enough research conducted to establish its affect on our overall communication patterns. This research study focuses on the way in which Facebook is redefining perceptions of public and private communication. Using the current body of research paired with a varied theoretical backing, this research establishes Facebook's affect on the communication of college students while also noting how the users affect the way this medium is used. Focus groups at a private University were conducted to establish current uses and perceptions of Facebook and how college students utilize the site to communicate. The research discovered that through Facebook, a new version of confessing one's thoughts has been established and intensified. Also, the research discovered that students had difficulty in defining their own versions of private and public information, but they understood that the line between the two is no longer distinct.
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Martin, Erin Deann. "Tweens, sexualization and cyborg-subjectivity : New Zealand girls negotiate friendship and identity on Facebook." Thesis, University of Canterbury. Department of Sociology and Anthropology, 2014. http://hdl.handle.net/10092/10201.
Abstract:
In the context of public debates about the ‘sexualization’ of ‘tween’ (preteen) girls and their use of social network sites (SNSs), this study explores girls’ online practices, experiences and reflections of their engagement with Facebook. This project is part of a growing body of research that prioritizes talk ‘with’ girls, rather than ‘about’ girls, as a way of contextualizing issues related to their girlhood. I argue that preteen girls’ identities on SNSs can be reimagined as cyborg-subjectivities as girls disrupt binaries through ongoing discursive negotiations of gender and sexuality depending on moment to moment online/offline interactions.
Utilizing examples from an online ethnographic observation of eighteen 12-13 year old girls in Christchurch, New Zealand, I discuss how these girls constituted online subject positions through co-constructive relationships with friends. I explore how girls utilized SNS technology to explore and engage with discourses of gender and sexuality. I discuss how girls’ ‘played’ with both conventional and alternative femininities and sexualities in their online photographs and discuss how these images resist classification as ‘sexy/innocent’, ‘children/teens’ and online/offline. This research also reconsiders how identity is understood on SNSs and utilizes a poststructuralist theoretical framework to explore how online identities are embodied and ‘citational’ of shared online/offline subject positions. In addition to ethnographic observation, this research explores girls’ talk and reflections about their Facebook practices through a focus group discussion and a qualitative questionnaire.
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Monk, Adam Joel. "The Diffusion of New Music through Online Social Networks." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337902485.
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Sibuyi, Tendani Dolly. "A content analysis on the use of Facebook to engage with selected Gauteng provincial government stakeholders." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/12122.
Abstract:
Using qualitative content analysis, this research study explored the Gauteng Provincial Government (GPG) social media use, with specific reference to Facebook, as a communication tool to engage with stakeholders. The study looked at how Facebook is used to promote two-way communication between the government and citizens, based on the principles of the Excellence Theory, which advocates for communication models developed by Grunt and Hunt (1984). The diagonal principles by Kent and Taylor (1998) used as a strategic framework to facilitate relationship building with the public and the organisations, were also explored. The results indicated that the majority of the departments are active on Facebook, however not at a satisfactory level. The majority of the departments failed to use all the six dialogic principles to leverage two-way communication, in particular creation of the dialogue loop which facilitates the building of ongoing relationships and feedback. Some of the departments have not fully taken the opportunity to increase the engagement and dialogue through posting photos on Facebook walls. The numbers of videos posted were extremely low. The majority of the departments utilised the social media platform, Facebook, as a one-way communication, such as publishing of media statements, announcements, media conferences and interviews among others. Most of the departments use Facebook for information dissemination especially on events and campaigns. The poor use of Facebook can be attributed to the challenges such as a lack of resources, especially a budget, lack of skills on effective use of social media, the continuous use of one-way communication by the government and a lack of budget among others. The findings correlate to the previous studies that found a lack of proper engagement, dialogue and interactivity on government’s Facebook pages.
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Pereira, Marcos Rogério 1972. "Produção e divulgação científica na Internet : uma perspectiva tecnológica do projeto de pesquisa em mudanças climáticas AlcScens." [s.n.], 2014. http://repositorio.unicamp.br/jspui/handle/REPOSIP/270960.
Abstract:
Orientador: Vera Regina Toledo CamargoDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
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Resumo: Este estudo é vinculado ao projeto científico "Geração de cenários de produção de álcool como apoio para a formulação de políticas públicas aplicadas à adaptação do setor sucroalcooleiro nacional às mudanças climáticas". Seu objetivo é produzir e divulgar informações científicas para públicos distintos sobre o tema das mudanças climáticas no âmbito da internet. O estudo se justifica graças à sua relevância, no universo digital, como canal de difusão de informação e de conhecimento na vida contemporânea. Enquanto em um primeiro momento enfatiza o uso de sites, blogs e redes sociais on-line para compartilhar ciência, permitindo identificar o público-alvo e, consequentemente, atraindo novos pesquisadores e interessados nas mudanças climáticas e seus impactos, o segundo aborda a criação de um site como horizonte de ação para tornar a informação acessível ao maior número de pessoas possível. A introdução de temas científicos na web requer estudo, compreensão e análise do conteúdo quanto à propagação das informações resultantes desse projeto científico. Considerando que o objeto da pesquisa é como usar a sociedade em rede para transmitir conhecimento, enfatizam-se as principais características deste trabalho: recuperar informações acessíveis e detalhadas geradas pela equipe científica, fatos recentes e de grande repercussão sobre temas de interesse do público-alvo do projeto e difundi-los na rede. De forma sistemática, este estudo mapeou o processo de divulgação científica mediado pelas tecnologias de comunicação e informação. Além do uso em conjunto das redes sociais on-line e o emprego de estratégias de divulgação científica que foram exploradas como tentativa de transmitir e promover amplo acesso ao conhecimento gerado pelos pesquisadores, os principais resultados do trabalho foram o aprimoramento e análise das informações científicas colocadas à disposição do público na web, e as estratégias empregadas para favorecer o acesso ao conhecimento gerado pelo projeto, além do site que foi desenvolvido com recursos técnicos de acessibilidade, usabilidade e design responsivo e que serviu de base para preservar e divulgar o conteúdo científico produzido pelo projeto de pesquisa. Os resultados visam contribuir com a circulação da informação científica na internet e tornar acessíveis artigos, dissertações, teses, entrevistas, vídeos, áudios, textos, fotos, imagens, matérias jornalísticas e informações sobre eventos científicos no contexto das mudanças climáticas. A expectativa é que o uso da internet possa levar as pessoas a identificar os posicionamentos que sustentam os estudos sobre o tema e estimule outras leituras que auxiliem na tomada de decisões sobre o mundo contemporâneo e as mudanças, que nele acontecem, causadas pela atividade humana
Abstract: This research is linked to the scientific project in global climate changes "Generation of Alcohol Production Scenarios as Support for the Formulation of Public Policies Applied to the Adaptation of the National Sugar and Alcohol Industry to the Climate Changes". Its aim is to focus more extensive disclosures, for different audiences, on the topic of global climate changes within the internet. This study is justified by its relevance as a channel for diffusion of information and knowledge of contemporary life. It emphasizes, in the first place, how the use of sites, blog and digital social networks, as science communication platforms, serves to identify the target audience and hence attracting new researchers and stakeholders on climate change and its impacts. Still at the process of adjustment to social networks and medias, the introduction of scientific subjects on those networks demands studies, comprehension and analyses of the content in relation to the spread of information and knowledge resulting of this scientific project. When the object of the research is "how to use the network society" to impart knowledge, it is emphasized that the main features of the work are: to recover accessible and detailed information generated by the scientific staff, to retrieve recent and highly publicized events on topics of interest to the target audience of the project and spread them online. Systematically, the purpose of this study was to map the process of scientific dissemination mediated by communication and information technologies. Besides the use of digital social network together with scientific dissemination strategies that have been explored as attempts of conveying and promoting a broad access to the knowledge generated by the researchers, the main results of the work were the improvement and analyses of the scientific information made available to public on the web, and the strategies employed to facilitate access to knowledge generated by the project, together with the website, that was developed with technical features of accessibility, usability and responsive design and that has been the basis for preserving and disclosing the scientific and technological content produced by the research. And, more broadly, contribute to the circulation of scientific information on the Internet and make available papers, dissertations, theses, interviews, videos, audios, texts, photos, newspaper articles and images, information and news about national and international scientific events in context of climate change. The expectation is that the use of the internet can lead users to identify positions that support the studies on the subject and stimulate other readings that help in making decisions about the contemporary world and the changes that happen in it, caused by human activity
Mestrado
Divulgação Científica e Cultural
Mestre em Divulgação Científica e Cultural
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Netto, Nelson Siqueira Rangel. "Redes sociais na internet : a influência da recomendação online na intenção de consumo." Universidade Federal do Espírito Santo, 2012. http://repositorio.ufes.br/handle/10/5651.
Abstract:
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Previous issue date: 2012-12-14The main goal of this study is to evaluate if online recommendations posted on the social network facebook has an effect on its members intention of consumption and the impact of a variety of mediators, noted reputation of information s source, recommended product s noted value, and noted risk of the recommended product. It s a quantitative research that aims to explore the model s structural relation through structural equation molding (SEM). In order to conduct the study, the author s facebook page contacts were asked to utilize a technique demonstration snow ball. A survey was made available to the contacted people, so they could answer the questionnaire and then post the survey link onto their facebook pages as well, amplifying the possible number of respondents. the data collection was made in between 09/27/2012 and 10/23/2012 gathering a total of 402 respondents. The research presented a significant impact between the variables online recommendation and intention of consumption, with partial mediation of the variable mediators. Among the mediators, noted risk of the recommended product was the one that presented the least total effect on the intention of consumption. The variable intention of consumption was explained by the tested model, presenting a R² of 47%. The variable intention consumption showed an R² of 47%, which indicates that the model significantly contributes to explain the influence of the factors tested in intent of consumption of users of facebook, thus enabling organizations to invest time in monitoring these behaviors and proactive actions to encourage consumption
O presente estudo teve como objetivo avaliar se recomendações online postadas na rede social Facebook afetam a intenção de consumo dos usuários desta rede e se nessa relação há mediação da reputação percebida da fonte de informação, do valor percebido e do risco percebido do produto recomendado. Trata-se de uma pesquisa quantitativa que busca explorar a relação estrutural entre as variáveis por meio de uma Modelagem de Equações Estruturais (SEM Structural Equation Modeling). Para realizar o estudo foram pesquisados os contatos do autor no site de rede social Facebook utilizando a técnica de amostragem Snow Ball. Foi disponibilizado um questionário tipo survey para que as pessoas contatadas pudessem responder e replicar em suas páginas pessoais o link da pesquisa, ampliando a possibilidade de respondentes. A coleta foi realizada no período de 27/09/2012 a 23/10/2012 obtendo um total de 402 respondentes. O estudo apresentou um impacto significativo entre as variáveis recomendação online e intenção de consumo, com mediação parcial das variáveis mediadoras. Entre as mediadoras, a que se apresentou com menos efeito total na relação foi a variável risco percebido do produto recomendado. A variável intenção de consumo apresentou um R² de 47%, o que indica que o modelo contribui significativamente para explicar a influência dos fatores testados na intenção de consumo dos usuários do facebook, possibilitando assim que, organizações invistam cada vez mais no monitoramento desses comportamentos e em ações proativas para fomentar o consumo
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Gallardo, Barbara Cristina 1970. "Comunicação transnacional no Facebook = uma análise discursiva das identidades digitais de professores de língua estrangeira em formação." [s.n.], 2013. http://repositorio.unicamp.br/jspui/handle/REPOSIP/269460.
Abstract:
Orientador: Marcelo El Khouri BuzattoTese (doutorado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
Made available in DSpace on 2018-08-22T03:08:33Z (GMT). No. of bitstreams: 1 Gallardo_BarbaraCristina_D.pdf: 2620852 bytes, checksum: 55c3f4a997a603c243eaeb09adf2b394 (MD5) Previous issue date: 2013
Resumo: O estudo parte da hipótese de que, na atualidade, o contato digital transnacional pode desenvolver a competência intercultural dos sujeitos, oportunizando a sua participação em letramentos e eventos sociodiscursivos autêntica, em contextos discursivos mais amplos que os possíveis no seu cotidiano off-line. Tomando como desejáveis e potencialmente inovadoras essas oportunidades no âmbito da formação de futuros professores de inglês, o estudo teve como objetivos primeiro, analisar as representações da identidade nacional constituídas no contexto dessas interações mediadas por computador e, segundo, investigar as principais facilidades e barreiras impostas pelo software escolhido para o estabelecimento e continuidade dessas relações transnacionais. Três estudantes brasileiras de Letras, de uma universidade estadual da região centro-oeste do Brasil estabeleceram contato com adultos estrangeiros no Facebook e com eles interagiram em língua inglesa por um período de seis meses, sob observação não-participante da pesquisadora. O corpus foi constituído do registro dessas interações, colhidos periodicamente pelos próprios sujeitos, totalizando 9.320 palavras. Para triangulação, foram consideradas transcrições de 3 horas de entrevistas semiestruturadas feitas com as participantes brasileiras e resultados de questionários aplicados preliminarmente às observações. Utilizou-se a Análise Crítica do Discurso (ACD) para desvendar a organização linguística e ideológica dos discursos nacionais acionados na transição para o contexto (interlocutor) transnacional online. Adicionalmente, utilizou-se o modelo de identidade social de efeitos de desindividuação (SIDE) para identificar visões estereotipadas e de identidades coletivas envolvidas nessas interações online. Os resultados sugerem a hibridação de estratégias do discurso de contextos off-line com os recursos multimodais dos contextos online. Em seus discursos identitários, os sujeitos adotaram estereótipos oriundos de centros geradores das dinâmicas de globalização, tanto em escala regional (sudeste do Brasil) como em escala mundial (os EUA). A falta de criticidade verificada no discurso no contexto estudado aponta a necessidade de projetos que articulem uma educação para a globalização não unilateral com a educação em línguas estrangeiras na formação do professor e do cidadão
Abstract: This study was developed under the assumption that, currently, transnational digital contact can develop intercultural competence, providing opportunities for people's participation in authentic literacy and sociodiscursive events in discursive contexts wider than those possible in offline contexts. Taking as desirable and potentially innovative these opportunities in the education of future English teachers, the study aimed first, to analyze representations of national identity in the context of these computer-mediated interactions and, second, to investigate the main facilities and barriers imposed by the software chosen for the establishment and continuity of these transnational relations. Three Brazilian students from a Liberal Arts course at a state university in the Midwest of Brazil established contact with foreigner adults on Facebook and interacted with them in English for six months under non-participant observation of the researcher. The corpus consisted of the register of these interactions, collected basically by the subjects themselves, with a total 9.320 words. For the triangulation of data it was considered transcripts of three hours of semi-structured interviews with Brazilian participants and preliminary results of questionnaires answered before the observation. A Critical Discourse Analysis (CDA) approach was used to unveil linguistic organization and ideological reproduction of national speeches in the transition to the online international context (interlocutor). Principles of the social identity model of deindividuation effects (SIDE) were additionally used to identify stereotypes and collective identities involved in these online interactions. The results suggest a hybridization of discourse strategies taken from both offline contexts and online contexts with its multimodal resources. The participants used stereotypes in their speeches that come from big cities where globalization dynamics are generated, both at a regional scale (southeastern Brazil) and worldwide (the U.S.A.). The lack of critical views verified in the discourse and context observed indicates the need for projects that articulate an education for non-unilateral globalization and an education for foreign language teachers and citizens
Doutorado
Linguagem e Tecnologia
Doutora em Lingüística Aplicada
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Sénášiová, Hana. "Sociální síť Facebook jako efektivní nástroj firemní komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224881.
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The diploma thesis focuses on corporate communication through social network Facebook. It deals with the promotion and success of advertising communication on fan pages. The output is recommendations that may significantly contribute to the added value of the company not only in the meaning of increased sales, bud also to increase brand awareness.
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Svobodová, Jana. "Využití sociálních sítí v podnikaní se zaměřením na marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197843.
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This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in practice to the Facebook profile of www.milujito.cz e-shop.
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Leow, Serena Wang Zuoming. "You don't know me but can I be your friend? Accepting strangers as friends in Facebook /." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12152.
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Castro, Inês dos Ramos de. "O impacto das redes sociais online nas startups." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/8985.
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Mestrado em Ciências EmpresariaisHoje, as redes sociais online vieram mudar a relação dos utilizadores não só com a Internet, mas também com as empresas. Uma panóplia de startups surge para explorar o potencial destas redes com a premissa de que uma posição ativa nas mesmas pode traduzir-se num recurso valioso no sucesso e na aproximação ao cliente, e assim uma ferramenta inegável ao serviço das empresas. Este trabalho tem como objetivo primordial estudar e entender os motivos que levaram as startups a iniciarem o seu ciclo de vida através das redes sociais online, e entender também quais foram as suas primeiras ações para impulsionar o crescimento e desenvolvimento do negócio. Foi feito um estudo de múltiplos casos, tendo sido estudadas 4 startups que iniciaram a sua atividade nas redes sociais online. Concluiu-se que as razões principais que levaram as startups a utilizarem as redes sociais como impulsionadores de negócio são facilidade de disseminação de informação, maximizar a proximidade com o cliente, baixos custos associados à utilização das redes sociais online como meio de ação e alcançar uma visibilidade comparável à das grandes empresas sem grandes custos. Relativamente às principais ações utilizadas para lançar a marca concluiu-se que as 3 que mais se destacaram foram: partilha de imagens alusivas ao produto, partilha de vídeos e incentivar os clientes a partilhar as suas experiências com a marca. Pode-se assim afirmar que existe uma coerência entre as ações e razões apresentadas pelos autores e as utilizadas pelas startups.
Today, online social networks came to change user's relationship, not only with the Internet, but also with brands/companies. A wide variety of startups emerged to explore the potential of these social networks with the premise that an active online behavior can be translated into a valuable resource for a strong and positive relationship with the client and also for the company's success, an undeniable tool to all companies. This work had as main objective to ascertain and understand the motivations of startups to begin their life cycle through online social networks, and also understand what were their first actions aimed at growth boosting and business development. It was made a multiple case study, with the study of 4 startups that started their activity in online social networks. It was concluded that the main reasons for startups to use social networks as business drivers are "make infomation's dissemination easy", "maximize customer closeness", "low costs associated to the use of online social networks as a company's tool" and "achieving visibility comparable to large companies without major costs". Regarding the main actions used to launch online brands it was concluded that three actions stood out: "sharing of images allusive to the product", "video sharing" and "encouraging customers to share their experiences with the brand." Therefore it can be ascertained that there is coherence between actions and reasons given by the authors and the ones used by startups.
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Kennedy, Mary Catherine. "Facebook and Panopticism: Healthy Curiosity or Stalking?" Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1258038346.
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Lima, Marta Aguiar. "Influência da informação das companhias aéreas low-cost nas páginas do facebook na compra online de viagens." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14718.
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Mestrado em MarketingO Facebook tem vindo a crescer continuamente, com um aumento significativo no número de utilizadores, quer sejam empresas ou particulares. Tornou-se cada vez mais importante para as empresas estarem presentes neste meio para criarem uma ligação duradoura com os seus consumidores. Os consumidores estão cada vez mais atentos ao que é publicado nas páginas das empresas no Facebook, em especial às experiências por parte de outros consumidores. No setor da aviação, há uma aposta crescente no uso das redes sociais para divulgar ofertas e promoções, com o intuito de levar a uma maior compra de viagens. Os consumidores recorrem ao Facebook para pesquisar conteúdo partilhado por quem já fez a mesma viagem, visualizando comentários, fotografias, vídeos, entre outros. A presente dissertação tem como objetivo perceber se a informação das companhias aéreas low-cost presente nas páginas do Facebook, tem influência na intenção de compra de viagens da mesma. Para tal, foi realizado um estudo através de um inquérito online, com o intuito de averiguar se os fatores utilidade, facilidade de uso, diversão, atitude, risco percecionado e uso do Facebook, têm impacto na intenção de compra online. Importa averiguar se esse impacto é positivo ou negativo, e qual a relação existente entre os mesmos fatores. Concluiu-se que os fatores diversão e o uso do Facebook para pesquisa de informação não vão ter qualquer influência na compra online de viagens. Já o risco percecionado tem um impacto negativo na compra de viagens online.
The Facebook has been growing continuously, with a significant increase in the number of users, whether companies or individuals. It has become increasingly important for companies to be present in this environment and therefore to create a lasting connection with their consumers. Consumers are increasingly paying close attention to what is posted on Facebook business pages, especially to other consumer's experiences. Considering the aviation sector, there is an increasing focus on the use of social networks to promote offers and promotions, to lead to a greater purchase of travel. Consumers turn to Facebook to search content shared by those who have taken the same trip, viewing comments, photos, videos, and more. The purpose of this dissertation is to understand if the information present on Facebook pages of low-cost airlines has influence in the intention to purchase trips of those companies. For that, a study was carried out through an online survey, in order to find out which factors have an impact on the intention to buy online and whether this impact is positive or negative, and what is the relationship between those factors. It was concluded that the factors enjoyment and the use of Facebook for information search have no influence on the online purchase of travelling tickets. The factor risk has a negative impact on the purchase of online travel.
info:eu-repo/semantics/publishedVersion
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Peřich, Jakub. "Analýza možného využití sociálních sítí v marketingové strategii firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81919.
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The main objective of this thesis is to evaluate activities of the bar U stare studny on social networks and to suggest steps that will enable management to achieve success mainly on Facebook, but also on other networks such as Twitter and Foursquare. The bar is currently using social networks in a very limited way and in this work I would like to contribute to better understanding of the problem and also show the way, which should their online activities take. The theoretical part deals with the social graph, which is later linked to the modern online social networks. The practical part contains steps that aim to improve the marketing campaigns primarily on Facebook, but also on Twitter and Foursquare.
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Carneiro, Jessica de Souza. "Fotografia e memÃria autobiogrÃfica no Facebook: narrativas de si mediadas pela imagem." Universidade Federal do CearÃ, 2016. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=17071.
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FundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgicoO estudo da memÃria e da narrativa e de sua relaÃÃo com a produÃÃo e o consumo de imagens mostra-se um caminho desafiador, sobretudo na contemporaneidade, quando tentamos compreender esses processos nos ambientes digitais. A fotografia opera nos processos de significaÃÃo, isto Ã, nos significados que os sujeitos conferem a um dado acontecimento, no modo como eventos e pessoas sÃo lembrados, contados e compreendidos. Em especial, a fotografia digital produzida para ser compartilhada online introduz um campo de problemas interessantes para investigaÃÃo dos processos de memÃria e narraÃÃo autobiogrÃficas. Este estudo propÃe analisar como as fotografias compartilhadas no Facebook atuam sobre a produÃÃo de memÃrias autobiogrÃficas, com efeitos, portanto, sobre atuais formas de narraÃÃo de si. Em outras palavras, procuramos entender como as novas formas digitais de produzir imagens (principalmente aquelas produzidas para serem compartilhadas) operam na forma como os usuÃrios constroem suas lembranÃas do vivido, articulando as relaÃÃes entre passado, presente e futuro a partir das imagens midiatizadas. AlÃm disso, investigamos como essas novas maneiras de âguardarâ a memÃria atuam sobre a criaÃÃo das atuais narrativas autobiogrÃficas, isto Ã, as histÃrias que as pessoas contam sobre si mesmas. Esta pesquisa apoia-se nos estudos de memÃria, narrativa e novas mÃdias de Van Dijck , Brockmeier e Sibilia, e em Dubois e Samain no que se refere à natureza, ao funcionamento e à anÃlise da fotografia. O estudo qualitativo consistiu em duas etapas: 1) aplicaÃÃo do questionÃrio semi-estruturado com temas sobre fotografia e memÃria; 2) codificaÃÃo e anÃlise das fotografias disponibilizadas para a pesquisa, selecionadas pelos respondentes. O convite à participaÃÃo se deu no prÃprio Facebook. Identificamos os fatores que contribuem para o processo de escolha da imagem compartilhada e os processos individuais e sociais que circunscrevem as prÃticas de produÃÃo e compartilhamento da fotografia digital, procurando estabelecer uma relaÃÃo entre a produÃÃo de memÃria e as autonarrativas.
The study of memory and narrative and its relation with the production and consumption of images has shown a challenging course, especially nowadays, when we try to understand these processes in digital environments. The photo operates in the processes of meaning attribution, that is, the meanings that subjects give to a certain event, in how people and events are remembered, narrated and understood. In particular, the digital photograph produced in order to be shared online introduces an interesting field of research of both and autobiographical memory and narration. This study proposes to analyze the photos shared on Facebook that play on the autobiographical memories, with effect therefore on current forms of self-narration. In other words, we try to understand how the new digital ways of producing images (especially those produced to be shared) operate in the way users build their memories of a lived moment, articulating the past, present and future from the mediatized images. In addition, we investigate how these new ways of "saving" memory influence the creation of current autobiographical narratives, that is, the stories that people tell about themselves. The qualitative study consisted in two stages: 1) application of semi-structured questionnaire with topics about photography and memory; 2) coding and analysis of the photographs available for research, selected by respondents. The invitation to participate was given on Facebook. We identified the factors that contributed to the process of choosing the shared images, as well as the individual and social processes that circumscribe the practices of production of digital photography sharing, with the intention of establishing a relationship between the production of memory and self-narratives.
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Zdanow, Carla. "Investigating the relationship between the social phenomenon of Facebook and narcissistic socio-cultural tendencies." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1445.
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Narcissism is increasingly being regarded as one of the biggest socio-cultural problems of the contemporary era. Indeed, recent studies by Baldwin and Stroman (2007) and Buffardi and Campbell (2008), among others, have advanced that new media technologies – in particular social networking websites – have significantly exacerbated the rise and spread of narcissism in contemporary society. Based on this premise, namely that social media provide the perfect platform for the promotion of self-infatuation, this research project will provide a critical analysis of the potential influence of social media in the development of a widespread narcissistic socio-cultural condition. In this regard, claims that increasingly consumerist, individualist and media-saturated societies are nurturing a culture of extreme narcissism, vanity and entitlement, will be examined in relation to an increase in the use of consumerorientated new media technologies. In particular, by examining the structural components of the popular social networking site, Facebook, this treatise will highlight the connection between the use of this form of new media and the engenderment of an acutely consumerist and narcissistic subjectivity – namely, commodity narcissism. That is, by examining the growth of narcissism from the 1940s through to the new millennium, the role of the media, and most recently new media technologies, in the promotion of commodity narcissism will be examined as factors of particular significance in the formation of contemporary subjectivity. In relation to this, the impact of commodity narcissism on the perpetuation and propagation of capitalist isolation, alienation and insecurity will be investigated with a view to exploring the potential impact of such narcissism on the efficacy of the democratic process. Finally, some remedial measures, which co-opt rather than negate such social media, will be proposed.