Relevant bibliographies by topics / Factors affecting the purchase decisions of consumers

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Factors affecting the purchase decisions of consumers'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Factors affecting the purchase decisions of consumers"

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Kumar, Prashant, and Bhimrao M. Ghodeswar. "Factors affecting consumers’ green product purchase decisions." Marketing Intelligence & Planning 33, no. 3 (May 5, 2015): 330–47. http://dx.doi.org/10.1108/mip-03-2014-0068.

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Purpose – The literature on green consumer behaviour recently focuses upon the Asian markets. Though environmental consciousness in Indian consumers is observed in the literature, their purchase behaviour towards green products is not yet clearly understood. So, the purpose of this paper is to study the factors affecting consumers’ green product purchase decisions in India. Design/methodology/approach – The research employs a survey-based method to test a theoretically grounded set of hypotheses. Using a 38-item questionnaire and snowball sampling method, the data were collected from 403 working Indian respondents in Mumbai. The data were analysed using exploratory and confirmatory factor analyses. Structural equation modelling was used to test the proposed hypotheses. Findings – The results witnessed that the respondents possess willingness to support environmental protection, realization of environmental responsibilities, and inclination towards searching green product-related information and learning about green products. Supporting environmental protection, drive for environmental responsibility, green product experience, environmental friendliness of companies and social appeal are identified as important factors affecting green product purchase decisions. Research limitations/implications – Results of the research are useful for marketing professionals for green products to develop effective green marketing strategies emphasizing personal relevance, social importance and environmental significance of purchasing, using and disposing green products that produce increased levels of satisfaction for customers and influence their decisions to buy green products. Originality/value – This research provides valuable insights into green consumer behaviour in Indian context by examining the factors that influence their purchase decisions towards green products.
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Simsiri, Sarath, Ratananaphadol Smitinand, and Mana Eiambua. "Packaging Development for Promotion Dam Tourism Community: Ratchaprapa Dam, Khaosok National Park, Surat Thani Province." Environment-Behaviour Proceedings Journal 3, no. 7 (March 2, 2018): 183. http://dx.doi.org/10.21834/e-bpj.v3i7.1280.

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The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline which can attract and make consumer purchasing decisions. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions.Thus, this could benefit to design and develop products to meet the needs of consumers.
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Costa, Filomena da, Luh Komang Chandra Dewi, and Augusto da Conceição. "Factors Are Affecting Tais Timor Consumers Purchase Decision in Alola Esperansa." ABM : International Journal of Administration, Business and Management 2, no. 2 (December 7, 2020): 92–110. http://dx.doi.org/10.31967/abm.v2i2.393.

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This study aims to analyze and explain: (1) To know and explain what factors influence consumer-purchasing decisions; (2) To find out and explain what factors are dominant in influencing consumer purchasing decisions; (3) to find out and explain what factors need to be improved in consumer purchasing decisions.The samples in this study were 80 of all customers or consumers of Alola Esperansa who had shopped Tais Timor at the Alola Esperansa Shop. Questionnaires were distributed to Alola Esperansa 80 consumers and all returned. The findings of this study indicate that the quality factor has the highest eigenvalue value of 5.218 and is able to explain the total variance of 32.612%. The most dominant factor that consumers consider in buying Tais Timor at Alola Esperansa is the Quality Factor. Keywords: Quality Factor, consumer, purchasing decisions
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Mustafa, Saed Adnan, and Randolf von Narbay Salindo. "Factors Affecting Counterfeit Products Purchase Decision." International Journal of Business and Management Research 9, no. 1 (February 25, 2021): 51–54. http://dx.doi.org/10.37391/ijbmr.090108.

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The purpose of the research was to identify the factors impelling the buyers' attitude towards the purchasing intention of counterfeit products among customers. The conceptual framework is proposed by different studies. All measures used were evaluated in terms of their internal consistency also in terms of discriminant validity and convergent validity to validate the data and the questionnaire. A survey was carried out on the Oman market with 350 respondents. The results of this research found that integrity and social status have a positive relationship and significantly affected the attitude of consumers when they made their purchasing decisions while price consciousness and novelty have a negative relationship with customer attitude.
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AL-Ghaswyneh, Odai Falah Mohammad. "Factors Affecting the Consumers Decision Behavior of Buying Green Products." ESIC MARKET Economic and Business Journal, Volume 50, Issue 2 (May 1, 2019): 389–418. http://dx.doi.org/10.7200/esicm.163.0502.4.

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Objective: The study tackles the factors affecting customer’s behavior in making decisions regarding the purchase of eco-environmental-friendly-energy-saving green appliances in countries that moved to clean energy. Methodology: The study follows the mixed-method approach by reviewing previous studies and analyzing collected data from study instruments that had been designed based on review results. The statistics were performed such as the mean and the standard deviation for all items in the questionnaire. ANOVA test was performed to determine the difference in the purchase decision for green products according to demographic characteristics. Exploratory Factor Analysis (EFA) was performed to improve the strength of the factors extracted from the questionnaire. Multiple regression analyses were performed to examine the relationship between Purchase Decision for green products and other factors. Finally, Confirmatory Factor analysis (CFA) was used for confirming the (EFA) result and the sample includes 232 customers of the electric appliances exhibits. Results: Findings revealed that there is a strong positive correlation between the social, cultural, personal and psychological variables and the purchase decision taken by the consumer. Meanwhile, the psychological factors are the most effective in the decision-making process of purchase followed by the consumers’ place of residence (desert or mountainous). In addition, the social factor plays a critical role in making decisions about purchasing green products. However, cultural factors played a significant role in this regard. The study indicates that the least effective factors are personal factors, the energy consumption rate, and the monthly income. Limitations: Study limitations include the targeted markets only that of rich-oil countries exclusively Saudi Arabia, and focused in the use of air conditioner machines. The time limitation is 2018-2019. Practical implications: The study is useful as a roadmap for interested people in the field of energy and marketing inside oil countries and the era after oil utilization or within current decades of decreasing environmental effects done by burning oil and its’ driven materials.
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Seo, Min Jeong. "Factors affecting fashion consumers’ purchase decisions in nonprofit thrift stores." Research Journal of the Costume Culture 24, no. 2 (April 30, 2016): 119–31. http://dx.doi.org/10.7741/rjcc.2016.24.2.119.

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서민정. "Factors affecting fashion consumers’ purchase decisions in nonprofit thrift stores." Research Journal of the Costume Culture 24, no. 2 (April 2016): 119–31. http://dx.doi.org/10.29049/rjcc.2016.24.2.119.

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Simsiri, Sarath, Ratananaphadol Smitinand, and Mana Eiambua. "A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Khao Sok National Park, Thailand." Journal of ASIAN Behavioural Studies 4, no. 12 (November 25, 2018): 1–11. http://dx.doi.org/10.21834/jabs.v4i12.325.

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A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Thailand aims to study con sumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline that Influence on Consumer Purchase Decision. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions. Thus, this could benefit to design and develop products to meet the needs of consumers. Keywords: Product Packaging; Purchasing decisions; Tourism; Ratchaprapa Dam; purchase decisions eISSN 2514-7528 © 2019. The Authors. Published for AMER ABRAcE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) andcE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. https://doi.org/10.21834/jabs.v4i12.325
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Abrian, Youmil, Arif Adrian, and Rian Surendra. "ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG”." Journal of Business on Hospitality and Tourism 5, no. 2 (December 16, 2019): 193. http://dx.doi.org/10.22334/jbhost.v5i2.165.

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This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing Grand Inna hotel Padang, the 7 factors mentioned are price factors, service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
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Hanaysha, Jalal Rajeh. "An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market." PSU Research Review 2, no. 1 (March 15, 2018): 7–23. http://dx.doi.org/10.1108/prr-08-2017-0034.

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Purpose The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach A quantitative research methodology was used and the data were collected from 278 customers of retail stores in Malaysia. The collected data were analysed using SPSS 19 and structural equation modelling on AMOS. Findings The findings showed that corporate social responsibility has significant positive effects on a purchase decision, whereas sales promotion has a negative effect on purchase decision. The outcomes of this study also indicated that store environment has a significant positive effect on consumers’ purchase decisions. Contrary to expectations, the findings revealed that the effect of social media marketing on purchase decision is insignificant. Finally, the results showed that perceived value has a significant positive effect on a purchase decision. Originality/value The findings of this study contribute to an understanding of the importance of the selected factors in affecting a consumer’s purchase decision in the retail industry.
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Dissertations / Theses on the topic "Factors affecting the purchase decisions of consumers"

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Wei, Yi, and Jiaying Zhu. "Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48437.

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Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Yi Wei (85/01/01) & Jiaying Zhu (95/10/27)  Title: Factors Affecting Consumers’ Purchase Intention towards The Smartphone of The Chinese Brands  Tutor: Professor Ulf R Andersson Keywords: Country-of-Origin, Perceived Brand Quality, Chinese Brands, Subjective Knowledge, Price Sensitivity Research Question: How do the factors of perceived brand quality on COO cues, price sensitivity, and subjective knowledge of product influence consumers’ purchase intention towards the smartphones of the Chinese brands?  Purpose: This study aims to investigate factors related to the purchase intention towards smartphone of the Chinese brands in the developed market and provide managerial suggestions for Chinese smartphone firms. Method: This empirical study is conducted by the quantitative research method with an online survey for data gathering. Conclusion: It concludes that the purchase intention of western consumers towards Chinese smartphones is positively influenced by two factors: perceived brand quality on COO cues and subjective knowledge of product. The price sensitivity has no impact on purchase intention. Therefore, the lower price strategy of smartphone should not be adopted by Chinese firms. The Focus should be on brand management to convey the superior quality performance of smartphone of Chinese brands.
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Jiranyakul, Pattaraporn, and Chitraporn Yoksvad. "Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12578.

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Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. The hypothesis testing has been                                       fomulating in analyzing the most important factors towards Thai consumers attitudes as well as the marketing mix                                       elements. The information of this paper is collected from the data of Malardalen University database. Conclusion:                       Age and income in term of demographic variable are considered to be the most significant factors of Thai consumer                                       choice on fast food consumption. Place element of the marketing mix has come to be the major factor among Thai                                       consumers followed by product, price and promotion respectively. Keywords:                       Quick Service Restaurant, Consumer Behavior, Culture, Demographics, and Marketing Mix (4’Ps)
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Pettersson, Christoffer, and Björn Söderström. "Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105706.

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Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. Newspapers all around the world are earning only the minor share of their total revenue from digital operations. The main purpose of this study is to investigate the effects of perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize on consumer´s purchase intentions for digital news. This study aims to answer to the following research question:   What kind of effects do perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize have on consumers purchase intentions for digital news?   In order to answer our research question, we have conducted a quantitative survey that was directed towards the subscribers of Resumé, the leading Scandinavian business magazine in the area of marketing and advertising. Currently, Resumé is struggling with earning money from their digital content and their practical problem provided us with a great opportunity to contribute to the field of research about digital purchase intentions.   Purchase intentions are an indicator of a consumer´s approach towards a purchase and prior studies demonstrates that perceived ease-of-use and perceived usefulness, which constitute the Technology Acceptance Model (Davis, 1989), are cornerstones in order to predict online consumer behavior. In our study, we also consider willingness-to-customize, which has been found to be an important decision-making factor regarding digital purchase intentions. People’s perceptions of the trust and reputation of a company are also proven to be relevant factors when predicting online consumer behavior, which in turn can be influenced by the word-of-mouth from other consumers, friends and family. Based on our literature review, we can conclude that there is a research gap related to the examination of the effects of these specific factors on consumer´s purchase intentions for digital news.   The findings of our regression analyses, based on 234 responses we received through the survey, demonstrate that perceived ease-of-use, perceived usefulness, and word-of-mouth have positive significant effects on consumer´s purchase intentions for digital news. Based on these results, we have developed a revised conceptual model that includes the three factors that were proven to affect digital purchase intentions. Our study makes a theoretical contribution to the research field about digital purchase intentions and online consumer behavior. The study also provides managerial implications concerning how companies can enhance the digital purchase intentions among their consumers. We suggest the practical recommendations directed towards managers in the digital news business in general, and for the managers of Resumé in particularly.
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Akter, Khalida. "Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283.

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Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. Method: The qualitative method and inductive approach have been used for this research. The primary data have been collected through face to face interview and the secondary data have been used through scientific journals and the internet. Findings: The results show the important factors that can promote green marketing towards ecological products are; consumer trust, green trust, eco-label trust, eco-branding, green pricing, green advertising, green design and green promotion have a strong relation with each other. The study also shows that consumer purchase intention can be increased by giving sufficient information regarding ecological products, by increasing awareness, credibility, by reducing the perceived risk of the products, brand uniqueness, by advertising the products through the company magazines, billboards and posters outside of the supermarket, by raising awareness of customer health. Brand loyalty is also an important factor to create a long-term relationship with customers and it can be created by the fair price perception among the customers. The main promotional issues have been found for this study is customer health and climate change. The study also shows that price doesn’t affect on consumer purchase behaviour. Suggestions for future research: This study helps to understand how to promote green marketing for ecological products. For further study, the author suggests to investigate if there is a relationship between green marketing, consumer trust, eco-branding as well as a green marketing strategy. The future study will help to research on green marketing for ecological products. Contribution: This study has identified elements to promote green marketing and factors that can help to increase consumers purchase intention. The author hopes that the findings of this study will help companies to create their consumer purchase intention. The study has contributed to the theory and to the managers by investigating the factors affecting on green marketing. Keywords: Green marketing, Consumer trust, green trust, Eco-branding, Green marketing strategy, consumer purchase intention.
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KUO, TENG-LIN, and 郭燈林. "The Key Factors Affecting Consumers' Purchase Decision on the Mobility Assistive Device." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jhtwgn.

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碩士
國立高雄師範大學
事業經營學系
106
With the ageing trend, it is important and necessary for assistive technology to intervene in the care of disabled people. With the advancement of science and technology, mobility assistive devices are increasingly diversified and the purchasing process is becoming more complicated. However, most domestic research is conducted on the status of users and satisfaction of assistive devices. There has been very little research on consumer behavior of mobility assistive devices. For the mobility assistive devices market, how to provide consumers with products that they are willing to purchase and meet their needs, as well as the selection factors and preferences of consumers for the purchase of mobility assistive devices, are important topics for the future mobility assistive devices market. Therefore, this study is based on the EKB consumer decision-making model, and based on the characteristics of mobility assistive devices and the clinical status of use of mobility assistive devices, a preliminary framework for this study was established through the Modified delphi method (MDM). A group of experts from a number of relevant experts have conducted multiple rounds of expert questionnaires to establish the importance and consistency of the criteria for the purchase decision factors to be constructed in this study. It includes four major aspects such as “reference group opinions”, “product attributes”, “place” and “post-purchase services”, as well as 15 criteria such as “expert opinions” and “member group opinions”. Based on this result, the hierarchical structure of the Analytic hierarchy process (AHP) was established, and the AHP Consumer Questionnaire was compiled to discuss the key factors affecting its purchase decision for the mobility assistive device consumer. The results were shown the four major aspects have the highest weighted value of “post-purchase services” followed by “product attributes”, followed by “reference groups opinions”, and the lowest weighted values are “place”. Among the fifteen criteria, “expert opinions” was the most important and was the most critical factor in the purchase decision-making for mobility assistive devices, followed by “facilitating the application for a subsidy process” and the third was “post-purchase service”. The “brand” was the lowest weighted factors for all the analysis. The results of the criteria for purchase decision-making factors and the key factors for purchase decision-making for the mobility assistive device by this study can provide reference for the development of relevant strategies supported by the industrial, governmental and academia community for mobility assistive devices.
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Hsiao-ChunHuang and 黃筱鈞. "The Decision Factors Affecting Consumers’ Purchase Housing-A Case Study of Tainan City." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6u4s56.

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Li, Kuo-Hsiung, and 李國雄. "A Study of the Key Factors Affecting Consumers'' Purchase Decision on Car." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3kgdbp.

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碩士
健行科技大學
工業管理系碩士班
105
Taiwan auto market seems small compare with other countries, but after Taiwan joins WTO in 2002, there are many national brands competing in all directions. Therefore, we need to understand the relationship between service and consumer buying behavior; it can through them for car dealers to better understand the consumer and obtain the consumer have the intention to buy the car. This study focuses on the key factors that consumers choose their car. It use Kano two-dimension quality Model and Refined Kano Model to analyze the automotive quality elements, Kano satisfaction survey, and I-S Model to know the quality of the elements in the minds of consumers. After analysis the result for the survey, it can easily develop a server strategy. We hope to increase sales for auto market, enhance consumer satisfaction, and provide future development planning products to be closer to the needs of consumers.
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Cheng, Woan-Ru, and 鄭婉如. "A Study of the Key Factors Affecting Consumers'' Purchase Decision on Themed Restaurant." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/91573974222336462759.

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碩士
健行科技大學
工業管理系碩士班
104
This study examines the key factors which affect Consumers'' Purchase Decision on Themed Restaurant. We apply the Kano Model and the Refined Kano Model to investigate the quality attributes to Themed Restaurant. Questionnaire for the Kano Model and the Refined Kano Model is used to learn of various quality attributes to consumer expectation. Finally, the methods of the I-S Model and the Improvement Index are presented to analyze of the results. This study provides the industry the information on future sales of related products to be closer to consumer needs. The study focuses on analyzing and explaining the items in the questionnaire. It can be found that consumers mainly concern about smooth customer service, food safety and restaurants’ sanitation. If service providers could follow these items to improve and train, it can believe that customer satisfaction will be raised.
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Chen, Yi-Ting, and 陳怡婷. "A Study of the Key Factors Affecting Consumers'' Purchase Decision on Mini Playgrounds." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/03196224075003402110.

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碩士
健行科技大學
工業管理系碩士班
104
This study examines the key factors which affect Consumers'' Purchase Decision on Mini Playgrounds. We apply the Kano Model and the Refined Kano Model to investigate the quality attributes to Mini Playgrounds. Questionnaire for the Kano Model and the Refined Kano Model is used to learn of various quality attributes to consumer expectation. Finally, the methods of the I-S Model and the Improvement Index are presented to analyze of the results. There are total 21 items of Negative coefficient improved in the study. To explain and conclude from five dimensions of service quality, which provides suggestions and information to the small scale of amusement park industry for future planning, operate related industry, and provide products to meet customers’ demand.
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Henriques, Mariana Dias Neves Gorjão. "Are consumers willing to pay the green premium price? : the factors affecting the green purchase decision." Master's thesis, 2020. http://hdl.handle.net/10400.14/29809.

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Environmental concern is one of the most pressing issues facing the world today. However, despite these growing concerns, consumers frequently purchase harmful products, which could be due to some tradeoffs that green products imply, such as higher prices, reduced performance, and lower convenience. This research aims to examine individual willingness to pay a premium price for green products in five categories, and the demographic characteristics and tradeoffs that may affect purchase decision making. An online questionnaire was conducted, which obtained 452 valid responses, from Portuguese consumers. The survey simulated a buying scenario where participants needed to choose between green alternatives and the counter non-green alternatives. Also, it was collected respondents’ demographic data, their sensitivity to the price, environment, and political ideology. After the data collection, it was statistically analysed and interpreted using a multivariate statistical analysis, which included: chi-square test, linear regression model, and t-test. Overall, this research has found that demographic data alone is not a good predictor of the green consumer profile. The adoption of green products varies according to their category and their benefits. Price, convenience and performance are still the predominant decision factors.
A preocupação ambiental é uma das questões mais prementes que o mundo enfrenta atualmente. Todavia, apesar destas crescentes preocupações, os consumidores compram frequentemente produtos prejudiciais ao ambiente, o que pode ser devido a algumas desvantagens que os produtos verdes implicam, como preços mais altos, desempenho reduzido e menor conveniência. Esta pesquisa visa examinar se o consumidor está disposto a pagar um preço premium por produtos verdes em cinco categorias, bem como as características demográficas e os tradeoffs que podem afetar a tomada de decisão de compra. Foi realizado um questionário online, que obteve 452 respostas válidas, de consumidores portugueses. O inquérito simulou um cenário de compra em que os participantes precisavam de escolher entre alternativas verdes e não verdes. Foram recolhidos os dados demográficos dos inquiridos, a sua sensibilidade ao preço, ao ambiente e ideologia política. Após a coleta de dados, estes foram analisados e interpretados estatisticamente usando uma análise multivariada, que incluiu: teste qui-quadrado, modelo de regressão linear, e t-teste. Esta pesquisa descobriu que os dados demográficos não são por si só, um bom indicador do perfil do consumidor verde. A adoção de produtos verdes varia de acordo com a sua categoria e com os seus benefícios. O preço, conveniência e desempenho ainda são os fatores de decisão predominantes.
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Book chapters on the topic "Factors affecting the purchase decisions of consumers"

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Sannork, Jakkreeporn, and Wan-Tran Huang. "Factors Affecting Consumers’ Willingness to Purchase Telehomecare Products." In Causal Inference in Econometrics, 587–601. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-27284-9_38.

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Chu, Jiayue. "Factors Affecting the Purchase Decision of Sneakers in Post-90s Consumer Groups." In Advances in Intelligent Systems and Computing, 480–87. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51828-8_63.

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Yan, Yu-meng, Xin-yu Sun, and Zi-xian Liu. "Factors Affecting Decision on Mobile Phone Types for Consumer Purchase Based on Discrete Choice Model." In Proceeding of the 24th International Conference on Industrial Engineering and Engineering Management 2018, 638–50. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-3402-3_67.

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Sriwaranun, Yaowarat, Christopher Gan, Minsoo Lee, and David A. Cohen. "Consumer Purchasing Behaviour towards Organic Products in Thailand." In Transcultural Marketing for Incremental and Radical Innovation, 411–33. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4749-7.ch021.

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This study investigates the factors affecting consumers’ decisions to purchase organic products. A self-administered questionnaire was used to collect the data from consumers who are primary shoppers for their households at five retail stores in the Bangkok metropolitan area. Using psychological and socio-demographics variables, exploratory factor analysis and logistic regression was used to examine consumers’ decisions to purchase organic products. Results suggest that consumers who are knowledgeable about organic products often purchase groceries at natural/health food stores, are concerned about health and food safety, and are more likely to purchase organic products. In addition, middle-aged female consumers who are highly educated and in the high income group are more likely to be organic consumers. In contrast, households who often dine out or consume takeaway food are less likely to purchase organic products.
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Adams, Peter. "Factors Affecting Broadband Adoption for Mainstream Consumers." In Networking and Telecommunications, 1018–33. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-986-1.ch066.

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This chapter explores whether past experiences with telecommunications providers and current ‘plans’ on offer serve as barriers between an individual consumers’ persuasion phase of the Innovation-Decision Process (Rogers, 2003) and the decision phase. With broadband in around 33% of Australian homes, it is important that telecommunications providers understand why the future mainstream segment of consumers will want to adopt broadband, and any barriers to this. This analysis suggests future studies are needed to investigate whether the telecommunications providers are collectively confusing potential broadband consumers in their attempts to differentiate a generic product in the market. It argues that future technology adoption studies need to consider including the complexity of the actual purchase decision when developing constructs for quantitative models. If we are to build a picture of why mainstream consumers adopt broadband, more than just the perceptions of using the technology itself need to be investigated.
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Goh, Jia Wen, and Alex Hou Hong Ng. "Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang." In Impact of Globalization and Advanced Technologies on Online Business Models, 279–302. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7603-8.ch016.

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The purpose of this chapter is to determine the factors influencing the online consumer buying behavior towards essential oils in Penang as there is dissonance between what the consumers want and what has been made available in the purchase of essential oils. There are four factors influencing the online consumer buying behavior that are being evaluated in this research which are brand image, price, quality, and online advertisement. Past literatures have been reviewed on the factors to understand consumers' preferences that leads to consumer buying decision. This study adopted the theory of reasoned action (TRA) as the grounded theory. Questionnaires will be used to collect consumers' response for further testing and analysis to test the relationship and strength of factor variables by using the outlined research methodology.
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Sharma, Nagendra Kumar, and Gyaneshwar Singh Kushwaha. "Factors Affecting Towards Green Purchase Behavior Among Young Consumers in India." In Advances in Systems Analysis, Software Engineering, and High Performance Computing, 183–210. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5017-4.ch009.

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The objective of the chapter is to examine the factors that are essential for the green purchase behavior among the young consumers in India. The study consists of 343 young respondents, who were surveyed with the help of structured measurement instrument. The sample has been analyzed with the help of exploratory factor analysis and linear regression analysis. It was found in the study that the awareness towards the green product, attitude towards eco-labeling, and satisfaction via green products are significantly and positively linked to the green purchase behavior, whereas the attitude towards green pricing and ecologically concerned consumers are not associated with the green purchase behavior.
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Jagani, Khyati, Falguni Vasavada Oza, and Himani Chauhan. "Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands." In Advances in Marketing, Customer Relationship Management, and E-Services, 227–53. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0257-0.ch011.

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E-grocery as a retail service of delivering grocers to consumer's door step is a new phenomenon for Indian consumers. Private label brands of e-grocery retail creates a new level of complication for consumers. As consumers are familiar with private label brands of popular supermarkets through past experience, they are not aware about private label brands of e-grocery retailer and therefore have not developed a level of trust with the private label brands making them reluctant to purchase private label brands from e-grocery retailers. However, there is lack of research done to understand the consumer attitude towards private label brands available on the e-grocery platform. Therefore, the purpose of the present study is to focus on two key areas: first, on types of private label brand buyers on e-grocery sites based on consumer reaction towards private label brands; and second, situations where consumers show their willingness-to-purchase private label brands on e-grocery site.
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Pereira, Rex Eugene. "Turning Browsers into Buyers." In Internet Marketing Research, 108–49. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-878289-97-1.ch007.

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The chapter investigates the interaction effects between the search strategy of software agents and the consumer’s product class knowledge in the context of consumers seeking to purchase cars on the Internet. The research design used was a 2 x 4, between groups, completely randomized, two-factor, factorial design. The independent variables which were manipulated were product class knowledge (HIGH KNOWLEDGE, LOW KNOWLEDGE) and agent search strategy (elimination by aspects (EBA STRATEGY), weighted average method (WAD STRATEGY), profile building (PROFILE STRATEGY), simple hypertext (HYPERTEXT STRATEGY)). The dependent variables which were measured were satisfaction with the decision process (SATISFACTION), confidence in the decision (CONFIDENCE), trust in the agent’s recommendations (TRUST), propensity to purchase (PURCHASE), perceived cost savings (SAVINGS), and cognitive decision effort (EFFORT). Significant differences were found in the affective reactions of the subjects toward the agent/application depending on the level of product class knowledge possessed by the subjects. Subjects with high product class knowledge had more positive affective reactions towards agents/applications which used the WAD and EBA strategies as compared to the PROFILE strategy. Subjects with low product class knowledge had more positive affective reactions to agents/applications which used the PROFILE strategy as compared to the EBA and WAD strategies. When the systems were modified to increase the amount of information provided and to increase the degree of control provided to the subjects, their affective reactions to the agents/applications were found to be different from the original study. Subjects responded more positively to the previously “less preferred” strategy, thus weakening the interaction effect.
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Abu-shamaa, Rasha, Emad Abu-Shanab, and Rawan Khasawneh. "Payment Methods and Purchase Intention from Online Stores." In Mobile Commerce, 1124–38. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch052.

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Online retail stores are a new booming phenomenon in the Arab world. Recent years witnessed a significant increase in the number of Arabic online stores launched for different kinds of products and services. Stores offer grocery products, fashion and life style items, and electronics and technology devices. Regardless of the growing investments in the Arabic online retail sector, Arabic consumers are still doubtful about online shopping. This research investigated the factors affecting Jordanians' purchase intentions from online stores by extending the technology acceptance model (TAM) to include payment method. The model included payment method (PM), perceived ease of use (PEOU) and perceived usefulness (PU), as direct predictors of the intention to use online stores and moderated by consumers' level of trust of such factors. Results indicated that TAM predictors, and payment methods do affect consumers' intention to purchase online. However, PM and PEOU relationships with the intention to shop online are the only relationships moderated by trust.
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Conference papers on the topic "Factors affecting the purchase decisions of consumers"

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Zheng, Hui, and Lei Chen. "Affecting Factors of Consumers’ Purchase Decision on Sustainable Fashion Clothing Products." In 2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2020. http://dx.doi.org/10.1109/ieem45057.2020.9309765.

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Geçit, Barış Batuhan, and Murad Kayacan. "Effect of Price and Brand on Purchase Decision – An Application on Turkish Smart Phone Consumers." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c09.01960.

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Purpose of this study is to discuss whether brand and price has a significant effect on consumers’ smart phone purchase decision in Turkey. For this purpose; a survey has been conducted to the Turkish smart phone consumers about the factors affecting their smart phone purchase decision. The results obtained from the survey has been analyzed by using IBM SPSS program. According to the results obtained from the survey the model is accepted as p value of the model is smaller than 0,05. According to the analyze both brand and price has a significant effect on Turkish consumers’ smart phone purchase decision as both variables' p values has been found to be smaller than 0,05. Brand has a positive effect on consumers' smart phone purchase decision whereas price has a negative effect on consumer's smart phone purchase decision.
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Zhang, Xumei, Yingxiu Zhang, Hanguang Qiu, and Bin Dan. "An Empirical Study Of The Key Factors Affecting Consumers' Purchase Decision On Life Insurance." In 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280111.

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Lin, Yongqin. "Study of Factors Affecting Consumer House Purchase Decisions in The Third-tier Cities ----- With Real Estate Market in Sichuan Jianyang as the case." In 2015 International Conference on Industrial Technology and Management Science. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/itms-15.2015.308.

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WATABE, Kazuo, and Kunihiko IWASAKI. "Factors Affecting Consumer Decisions about Purchases at Online Shops and Stores." In The 9th IEEE International Conference on E-Commerce Technology and The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (CEC-EEE 2007). IEEE, 2007. http://dx.doi.org/10.1109/cec-eee.2007.49.

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Zulkarnain, Arif, Trias Septyoari Putranto, Maryani, and Leonandri Dino. "Factors Affecting Purchase Decisions: Horison Hotels West Java Area." In 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210305.006.

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Annisa, Nadia Nur, Betty Purwandari, Iik Wilarso, and Dana Indra Sensuse. "Factors and Strategies Affecting Consumers’ Purchase Intention in B2C e-Commerce." In 2018 International Conference on Information Technology Systems and Innovation (ICITSI). IEEE, 2018. http://dx.doi.org/10.1109/icitsi.2018.8695993.

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Sapinah, Ms, and Andi Annisa Sulolipu. "Factors Affecting Consumers' Decisions in Using BNI Credit Cards in Makassar." In 2nd International Conference on Education, Science, and Technology (ICEST 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icest-17.2017.25.

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Zhang, Shuyuan, and Hao Wei. "Research on Factors Affecting Consumers' Purchase Intentions: Fresh Hema based on New Retail." In Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iceiss-18.2018.81.

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Oktafani, Farah, Nadya Novandriani K.M., Marheni Eka Saputri, and Trisha Gilang Saraswati. "Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer." In Japan International Business and Management Research Conference. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/jibm.v1i1.222.

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There Warunk UpNormal uses a variety of promotional strategies, including through social media. Warung UpNormal target market is the millennial segment, which is the largest segment in Indonesia's current demographic structure. Therefore, through social media, Warunk UpNormal establishes intense marketing communication with its target market. The purpose of this paper is to examine the effects of social media marketing and electronic word of mouth on a purchase decision process in Warunk UpNormal. A quantitative research methodology was used for the purpose of this research, and the data were collected from 400 customers of Warunk UpNormal who have seen social media and read reviews provided by Warunk Upnormal. The study finds that customers responded positively to Warunk UpNormal social media content, and they have engagement with Warunk UpNormal through social media. Contrary to expectation, the findings showed that both social media marketing and electronic word of mouth has positives but insignificant effect on the purchase decision process. The finding of this study contributes to an understanding of the selected factors in affecting the customer decision process in Warunk UpNormal.
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