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1
Wei, Yi, and Jiaying Zhu. "Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48437.
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Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Yi Wei (85/01/01) & Jiaying Zhu (95/10/27) Title: Factors Affecting Consumers’ Purchase Intention towards The Smartphone of The Chinese Brands Tutor: Professor Ulf R Andersson Keywords: Country-of-Origin, Perceived Brand Quality, Chinese Brands, Subjective Knowledge, Price Sensitivity Research Question: How do the factors of perceived brand quality on COO cues, price sensitivity, and subjective knowledge of product influence consumers’ purchase intention towards the smartphones of the Chinese brands? Purpose: This study aims to investigate factors related to the purchase intention towards smartphone of the Chinese brands in the developed market and provide managerial suggestions for Chinese smartphone firms. Method: This empirical study is conducted by the quantitative research method with an online survey for data gathering. Conclusion: It concludes that the purchase intention of western consumers towards Chinese smartphones is positively influenced by two factors: perceived brand quality on COO cues and subjective knowledge of product. The price sensitivity has no impact on purchase intention. Therefore, the lower price strategy of smartphone should not be adopted by Chinese firms. The Focus should be on brand management to convey the superior quality performance of smartphone of Chinese brands.
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Jiranyakul, Pattaraporn, and Chitraporn Yoksvad. "Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12578.
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Abstract Date: May 11, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase making decision Authors: Miss Pattaraporn Jiranyakul Miss Chitraporn Yoksvad Tutor: Johan Grinbergs Problem statement: “What is the driving force or the reason behind the fast food consumption of the Thai consumers?” Purpose: The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai consumer choice and the most impportant marketing factors." Method: This paper has applied for the quantitative method with questionnaires survey. The hypothesis testing has been fomulating in analyzing the most important factors towards Thai consumers attitudes as well as the marketing mix elements. The information of this paper is collected from the data of Malardalen University database. Conclusion: Age and income in term of demographic variable are considered to be the most significant factors of Thai consumer choice on fast food consumption. Place element of the marketing mix has come to be the major factor among Thai consumers followed by product, price and promotion respectively. Keywords: Quick Service Restaurant, Consumer Behavior, Culture, Demographics, and Marketing Mix (4’Ps)
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Pettersson, Christoffer, and Björn Söderström. "Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105706.
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Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. Newspapers all around the world are earning only the minor share of their total revenue from digital operations. The main purpose of this study is to investigate the effects of perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize on consumer´s purchase intentions for digital news. This study aims to answer to the following research question: What kind of effects do perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize have on consumers purchase intentions for digital news? In order to answer our research question, we have conducted a quantitative survey that was directed towards the subscribers of Resumé, the leading Scandinavian business magazine in the area of marketing and advertising. Currently, Resumé is struggling with earning money from their digital content and their practical problem provided us with a great opportunity to contribute to the field of research about digital purchase intentions. Purchase intentions are an indicator of a consumer´s approach towards a purchase and prior studies demonstrates that perceived ease-of-use and perceived usefulness, which constitute the Technology Acceptance Model (Davis, 1989), are cornerstones in order to predict online consumer behavior. In our study, we also consider willingness-to-customize, which has been found to be an important decision-making factor regarding digital purchase intentions. People’s perceptions of the trust and reputation of a company are also proven to be relevant factors when predicting online consumer behavior, which in turn can be influenced by the word-of-mouth from other consumers, friends and family. Based on our literature review, we can conclude that there is a research gap related to the examination of the effects of these specific factors on consumer´s purchase intentions for digital news. The findings of our regression analyses, based on 234 responses we received through the survey, demonstrate that perceived ease-of-use, perceived usefulness, and word-of-mouth have positive significant effects on consumer´s purchase intentions for digital news. Based on these results, we have developed a revised conceptual model that includes the three factors that were proven to affect digital purchase intentions. Our study makes a theoretical contribution to the research field about digital purchase intentions and online consumer behavior. The study also provides managerial implications concerning how companies can enhance the digital purchase intentions among their consumers. We suggest the practical recommendations directed towards managers in the digital news business in general, and for the managers of Resumé in particularly.
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Akter, Khalida. "Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283.
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Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. Method: The qualitative method and inductive approach have been used for this research. The primary data have been collected through face to face interview and the secondary data have been used through scientific journals and the internet. Findings: The results show the important factors that can promote green marketing towards ecological products are; consumer trust, green trust, eco-label trust, eco-branding, green pricing, green advertising, green design and green promotion have a strong relation with each other. The study also shows that consumer purchase intention can be increased by giving sufficient information regarding ecological products, by increasing awareness, credibility, by reducing the perceived risk of the products, brand uniqueness, by advertising the products through the company magazines, billboards and posters outside of the supermarket, by raising awareness of customer health. Brand loyalty is also an important factor to create a long-term relationship with customers and it can be created by the fair price perception among the customers. The main promotional issues have been found for this study is customer health and climate change. The study also shows that price doesn’t affect on consumer purchase behaviour. Suggestions for future research: This study helps to understand how to promote green marketing for ecological products. For further study, the author suggests to investigate if there is a relationship between green marketing, consumer trust, eco-branding as well as a green marketing strategy. The future study will help to research on green marketing for ecological products. Contribution: This study has identified elements to promote green marketing and factors that can help to increase consumers purchase intention. The author hopes that the findings of this study will help companies to create their consumer purchase intention. The study has contributed to the theory and to the managers by investigating the factors affecting on green marketing. Keywords: Green marketing, Consumer trust, green trust, Eco-branding, Green marketing strategy, consumer purchase intention.
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KUO, TENG-LIN, and 郭燈林. "The Key Factors Affecting Consumers' Purchase Decision on the Mobility Assistive Device." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jhtwgn.
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碩士國立高雄師範大學
事業經營學系
106
With the ageing trend, it is important and necessary for assistive technology to intervene in the care of disabled people. With the advancement of science and technology, mobility assistive devices are increasingly diversified and the purchasing process is becoming more complicated. However, most domestic research is conducted on the status of users and satisfaction of assistive devices. There has been very little research on consumer behavior of mobility assistive devices. For the mobility assistive devices market, how to provide consumers with products that they are willing to purchase and meet their needs, as well as the selection factors and preferences of consumers for the purchase of mobility assistive devices, are important topics for the future mobility assistive devices market. Therefore, this study is based on the EKB consumer decision-making model, and based on the characteristics of mobility assistive devices and the clinical status of use of mobility assistive devices, a preliminary framework for this study was established through the Modified delphi method (MDM). A group of experts from a number of relevant experts have conducted multiple rounds of expert questionnaires to establish the importance and consistency of the criteria for the purchase decision factors to be constructed in this study. It includes four major aspects such as “reference group opinions”, “product attributes”, “place” and “post-purchase services”, as well as 15 criteria such as “expert opinions” and “member group opinions”. Based on this result, the hierarchical structure of the Analytic hierarchy process (AHP) was established, and the AHP Consumer Questionnaire was compiled to discuss the key factors affecting its purchase decision for the mobility assistive device consumer. The results were shown the four major aspects have the highest weighted value of “post-purchase services” followed by “product attributes”, followed by “reference groups opinions”, and the lowest weighted values are “place”. Among the fifteen criteria, “expert opinions” was the most important and was the most critical factor in the purchase decision-making for mobility assistive devices, followed by “facilitating the application for a subsidy process” and the third was “post-purchase service”. The “brand” was the lowest weighted factors for all the analysis. The results of the criteria for purchase decision-making factors and the key factors for purchase decision-making for the mobility assistive device by this study can provide reference for the development of relevant strategies supported by the industrial, governmental and academia community for mobility assistive devices.
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Hsiao-ChunHuang and 黃筱鈞. "The Decision Factors Affecting Consumers’ Purchase Housing-A Case Study of Tainan City." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6u4s56.
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Li, Kuo-Hsiung, and 李國雄. "A Study of the Key Factors Affecting Consumers'' Purchase Decision on Car." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3kgdbp.
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碩士健行科技大學
工業管理系碩士班
105
Taiwan auto market seems small compare with other countries, but after Taiwan joins WTO in 2002, there are many national brands competing in all directions. Therefore, we need to understand the relationship between service and consumer buying behavior; it can through them for car dealers to better understand the consumer and obtain the consumer have the intention to buy the car. This study focuses on the key factors that consumers choose their car. It use Kano two-dimension quality Model and Refined Kano Model to analyze the automotive quality elements, Kano satisfaction survey, and I-S Model to know the quality of the elements in the minds of consumers. After analysis the result for the survey, it can easily develop a server strategy. We hope to increase sales for auto market, enhance consumer satisfaction, and provide future development planning products to be closer to the needs of consumers.
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Cheng, Woan-Ru, and 鄭婉如. "A Study of the Key Factors Affecting Consumers'' Purchase Decision on Themed Restaurant." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/91573974222336462759.
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碩士健行科技大學
工業管理系碩士班
104
This study examines the key factors which affect Consumers'' Purchase Decision on Themed Restaurant. We apply the Kano Model and the Refined Kano Model to investigate the quality attributes to Themed Restaurant. Questionnaire for the Kano Model and the Refined Kano Model is used to learn of various quality attributes to consumer expectation. Finally, the methods of the I-S Model and the Improvement Index are presented to analyze of the results. This study provides the industry the information on future sales of related products to be closer to consumer needs. The study focuses on analyzing and explaining the items in the questionnaire. It can be found that consumers mainly concern about smooth customer service, food safety and restaurants’ sanitation. If service providers could follow these items to improve and train, it can believe that customer satisfaction will be raised.
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Chen, Yi-Ting, and 陳怡婷. "A Study of the Key Factors Affecting Consumers'' Purchase Decision on Mini Playgrounds." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/03196224075003402110.
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碩士健行科技大學
工業管理系碩士班
104
This study examines the key factors which affect Consumers'' Purchase Decision on Mini Playgrounds. We apply the Kano Model and the Refined Kano Model to investigate the quality attributes to Mini Playgrounds. Questionnaire for the Kano Model and the Refined Kano Model is used to learn of various quality attributes to consumer expectation. Finally, the methods of the I-S Model and the Improvement Index are presented to analyze of the results. There are total 21 items of Negative coefficient improved in the study. To explain and conclude from five dimensions of service quality, which provides suggestions and information to the small scale of amusement park industry for future planning, operate related industry, and provide products to meet customers’ demand.
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Henriques, Mariana Dias Neves Gorjão. "Are consumers willing to pay the green premium price? : the factors affecting the green purchase decision." Master's thesis, 2020. http://hdl.handle.net/10400.14/29809.
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Environmental concern is one of the most pressing issues facing the world today. However, despite these growing concerns, consumers frequently purchase harmful products, which could be due to some tradeoffs that green products imply, such as higher prices, reduced performance, and lower convenience.
This research aims to examine individual willingness to pay a premium price for green products in five categories, and the demographic characteristics and tradeoffs that may affect purchase decision making.
An online questionnaire was conducted, which obtained 452 valid responses, from Portuguese consumers. The survey simulated a buying scenario where participants needed to choose between green alternatives and the counter non-green alternatives. Also, it was collected respondents’ demographic data, their sensitivity to the price, environment, and political ideology. After the data collection, it was statistically analysed and interpreted using a multivariate statistical analysis, which included: chi-square test, linear regression model, and t-test.
Overall, this research has found that demographic data alone is not a good predictor of the green consumer profile. The adoption of green products varies according to their category and their benefits. Price, convenience and performance are still the predominant decision factors.A preocupação ambiental é uma das questões mais prementes que o mundo enfrenta atualmente. Todavia, apesar destas crescentes preocupações, os consumidores compram frequentemente produtos prejudiciais ao ambiente, o que pode ser devido a algumas desvantagens que os produtos verdes implicam, como preços mais altos, desempenho reduzido e menor conveniência. Esta pesquisa visa examinar se o consumidor está disposto a pagar um preço premium por produtos verdes em cinco categorias, bem como as características demográficas e os tradeoffs que podem afetar a tomada de decisão de compra. Foi realizado um questionário online, que obteve 452 respostas válidas, de consumidores portugueses. O inquérito simulou um cenário de compra em que os participantes precisavam de escolher entre alternativas verdes e não verdes. Foram recolhidos os dados demográficos dos inquiridos, a sua sensibilidade ao preço, ao ambiente e ideologia política. Após a coleta de dados, estes foram analisados e interpretados estatisticamente usando uma análise multivariada, que incluiu: teste qui-quadrado, modelo de regressão linear, e t-teste. Esta pesquisa descobriu que os dados demográficos não são por si só, um bom indicador do perfil do consumidor verde. A adoção de produtos verdes varia de acordo com a sua categoria e com os seus benefícios. O preço, conveniência e desempenho ainda são os fatores de decisão predominantes.
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MAREŠOVÁ, Petra. "Nákupní chování a postoje zákazníků maloobchodní jednotky." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153624.
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The main objective of this diploma thesis was to analyze the buying behaviour and attitudes of customers and then propose concrete measures for improvement. The first part of the work contains theoretical information. There are characterized basic terms such as consumer and buying behavior, purchase decision process, factors affecting the purchase decisions of consumers, individual types of buyers, marketing research, marketing research process and marketing research techniques. Second part is the practical part and contains information about next companies - FLOP JIH spol. s r.o., FLOSMAN a. s., and also about the retail unit Flop Diskont Mladá Vožice. This part also contains analysis of buing behaviour and attitudes of customers of this chosen unit. The analysis was made through a questionnaire survey.At the end of the work there are suggested any recommendations in several areas in which the retail unit has some potential to improve.
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JIN, ZHOU-YU, and 金洲宇. "Factors Affecting Consumers' Purchase of Esports Products." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ewuj8c.
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碩士國立高雄大學
國際高階經營管理碩士在職專班(IEMBA)
107
Over the past couple of years, e-sport has been booming, driving many people to consume in different online games. This research aims to investigate the factors affecting in- game purchase motivation of consumers aged 15-50 in "Glory of the King". Questionnaires were used to collect data to study 4 main motivations of the consumers - achievement motivation, social motivation, comparison motivation and in-game purchase motivation. The core variable reliability analysis, validity analysis, regression analysis, and adjustment effect analysis were used to test the research hypothesis. The result showed the degree of immersion has positive effect on achievement motivation, social motivation, and comparison motivation with the testing of hypothesis H4, H5, and H6. Finally, recommendations and plans for this research are made from the theoretical and practical perspective of the research results.
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Dang, Weimin. "Factors affecting consumers' stock ownership decisions in China." 2008. http://hdl.handle.net/1993/21091.
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Cheng, Chih-Ming, and 鄭志銘. "Factors Decisions Affecting Consumers Choose Online Music Store." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/09025387463068767774.
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碩士樹德科技大學
資訊管理系碩士班
102
Advances in technology and the popularity of the Internet not only allow a large number of digital music and online transactions to come into rapid circulation, but also led to the booming of virtual music stores. Due to substantial growth of Taiwan''s digital music sales in recent years, online music has attracted many foreign record companies to enter the Taiwan market, leaving Taiwanese consumers with more choices. Based on literature review, this study captures some importance features of online music stores such as the "Price", "Service", and "Convenience", and "Self-Efficacy" of the social learning theory, and "Compatibility" of the innovation diffusion theory, as the research dimensions, and investigates the impacts of all these factors on consumers’ decision on choosing the online music stores. The "selection decision" is represented by factors like: "whether the consumer is a registered member in an online music store", " willingness to maintain the membership or sign up for other charged online music stores in the future ", "payment methods" and "willingness to spend an average monthly sum". The results showed that: (1) The level of consumer Self-Efficacy assessment rates for the three major features of Price, Service and Convenience have a significant impact. The level of Self-Efficacy also significantly affects consumers online music store compatibility cognition. (2) Compatibility for consumers has a significant effect on both "whether they are currently registered members of an online music store", and "future signing up to become paying members". (3) Price, Service and Convenience also have a significant impact on consumers as for their current or future potential membership. Prices significantly affected the sum consumers are willing to spend. Overall, Prices are the main factors that affect consumers’ choice of online music stores as well as the sum willing to consume. Online music store operators should provide a reasonable and diverse pricing scheme to cater to consumers of different consuming capacity and demands.
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Chen, Mei-Ju, and 陳美如. "Factors Affecting Consumers' Purchase Intentions In Social Commerce." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87164177762941176667.
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碩士輔仁大學
資訊管理學系
100
With the emergence of social networking sites, social commerce has become popular and important. We investigate the factors affecting consumers’ purchase intention in social commerce, and analyze the effect of electronic word-of-mouth, marketing mix and community characteristics affects consumers' perceived value, which on their purchase intention. In addition, this study will clarify if different social media categories have different effects on consumers' perceived value. We examine the proposed research framework by conducting an empirical survey of 349 valid samples, use PLS to validate the model and the result shows that electronic word-of-mouth, marketing mix, and community characteristics such as informativeness and social identity have positive and significant impacts on the consumer's perceived value. The level of social presence and self-disclosure also affect the perceived value. This study can be beneficial for enterprises engaged in the social commerce.
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Yang, Kuei Ya, and 楊貴雅. "Factors Affecting Consumers’ Purchase Behaviors in Home Furnishing Stores." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/74072395073351375997.
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碩士長庚大學
工商管理學系
101
This study aims to use Factor Analysis and Analytic Hierarchy Process (AHP) to investigate the factors of consideration in decision-making when consumers purchase home furnishings. Three home furnishing stores near Taipei area were chosen for this study, they are IKEA, HOLA, and NITORI. Data were collected by random sampling and Snowball sampling. Factor Analysis and Analytic Hierarchy Process were employed to analyze the customers’ purchase experience, to find key factors impacting on customers’ purchase behavior. A total of 145 effective questionnaires were collected. The results show that the top three dimensions are “Integrated service”, “Convenience”, and “Store images”. Besides, “Product quality”, “Transportation convenience”, and “Attitude of servicer” are the top three of decision important factors. Base on the result of the study, employee training, and good product quality are the two items that manages should pay more attention for their work.
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TSENG, CHIA-YU, and 曾佳雩. "The Factors Affecting Consumers’ Willingness to Purchase Green Cars." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6mj2td.
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碩士國立高雄第一科技大學
運籌管理系企業管理碩士班
105
With the development of science and technology, the establishment of factories and the improvement of transportation equipment, etc., it increases the convenience of people’s lives. The development brings many hazards for the earth and causes many pollution, including waste pollution, water pollution and air pollution. Transport with the development of science and technology are gradually important. At present each household at least one car, if it can reduce the use of traditional fuel vehicles and increase the use of green vehicles, it will be able to bring contribution to the earth. This study focuses on the air pollution caused by transport equipment and use the cars as an example. If it combined with government policies to reduce air pollution, consumers whether increase the willingness to buy green car or not. At present, only few people use low-pollution green car, how to increase the use of environmentally friendly vehicles is an important issue. In this study, we set up the hypothesis of environmental protection consciousness, cost structure and convenience as the influencing factors, and discuss the relationship between consumers' intention to depend on the causal relationship model. In this study, it use the regression analysis method to establish the hypothesis. According to the results, the environmental protection consciousness, the cost structure and the convenience factor had significant positive influence on the purchasing intention of the consumers. It suggests that the government can offer the policies to different consumers and combine the implementation of policies in response to consumer demand. This study also analyzes the different views of consumers, and the consumers who have different ideas can formulate policies in different directions to meet the needs of consumers.
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WANG, QIAN-WEI, and 王千維. "A Study of Factors Affecting Consumers' Purchase of Cabinet." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/69bhu2.
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碩士南華大學
產品與室內設計學系
107
This study investigated consumers' preferences regarding factors such as "door shape and material," "cabinet structure," "opening and closing method," "drawer form," and so on, when purchasing cabinets. By using questionnaires to collect and analysis objective datas, drew conclusions and make recommendations regarding furniture design, manufacturing, sales, and future study. Conclusions are as follows: 1.Consumers of different backgrounds have consistent and positive preferences for "solid wood door panel" in "door shape and material." 2.Consumers of different backgrounds have slightly different views about "cabinet structure"; however, they tend to prefer "cylinder nut with bolt joint" and "wood strip with screw joint" structures. 3.Consumers of different backgrounds have slightly different views about "opening and closing methods"; however, they tend to prefer "inline sliding doors" and "swing doors." 4.Consumers of different backgrounds have consistent and positive preferences for "Iristail" in "drawer form."
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Chao, Chien-Lei, and 趙建蕾. "Factors Affecting Consumers’ Willingness to Purchase Tele-healthcare Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/53140716058206252199.
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博士朝陽科技大學
企業管理系台灣產業策略發展博士班
103
The increasing rate of aging population in Taiwan was ranked No. 2 globally, only second to Japan, resulting in a great demand of healthcare services for senior citizens. Tel-healthcare services may provide continuous cares for the elderly and the patients with chronic diseases. The profit of a company attributed to the consumers’ willingness to purchase its products. However, a couple of external information related to the products is generally used to evaluate the products by the consumers before purchasing. It is an important issue for a company to create higher purchasing willingness and to enhance perceived value and quality in the consumer’s mindset during the evaluation process. This study explored the relationships among the product knowledge, perceived risk, perceived benefits, perceived value and willingness to purchase the telecare products in Taiwan by applying a theoretical framework constructed using the structural equation modeling (SEM). A designed and verified questionnaire was used to survey the willingness of purchasing telecare product. Sampling method was adopted to select citizens from Taichung and Changhua areas to fill the questionnaire for this investigation. A total of 500 copies of questionnaire were disseminated to the sampled subjects with 421 valid copies (84.2%) received. Descriptive statistical analysis includes frequency, percentage, mean, and standard deviation. Factorial analysis and pathway analysis were also conducted. The results exhibited that the perceived risk of tele-healthcare products had significant impacts on both perceived value and willingness to purchase. Moreover, perceived value played a mediating role between perceived risk and perceived benefit, which in turn affected consumers’ willingness to purchase. In contrast, product knowledge significantly influenced the perceived risk (p<0.001) and perceived benefit of the product, as well as consumers’ willingness to buy. Keywords: Senior citizens, tele-healthcare products, perceived risk, perceived value, perceived benefit, willingness to purchase, structural equation modeling (SEM)
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Cchen, Chun-Sheng, and 陳俊聖. "Study on the Factors Affecting Consumers Purchase of Electric Vehicles." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/17795792831820543903.
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碩士中國文化大學
行銷碩士學位學程碩士班
105
Study on the Factors Affecting Consumers Purchase of Electric Vehicles Student: Chun-Sheng Chen Advisor Professor Cheng-Kang Lee Chinese Culture University ABSTRACT Electric vehicles are eco-friendly as they run on electrically powered engines. Therefore, they do not emit toxic gases or smokes in the environment. In order to promote electric vehicles, it is essential to take consumers’ purchase intentions into consideration. This paper discusses the potential influences of brand image, perceived benefits, battery charging endurance, and product knowledge have on consumers’ purchase intentions. The study adopts a qualitative analyses; the data for qualitative analysis are collected via survey questionnaires. The study surveyed 400 participants with 366 participants completed the questionnaires in full; which yields a participation rate of 91.5%. The research findings show that brand image indeed increases consumers purchase intentions as consumers associated brand image with product safety and brand trust. On the other hand, battery charging endurance showed smaller effects on consumers’ purchase intentions. In conclusion, these four factors influence consumers’ purchase intentions to different degrees. Keywords: electric car, brand factor, perceived benefit, charging life, knowledge involved
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LIN, TING-YU, and 林亭妤. "Factors Affecting Consumer Purchase Decision of Nutritional Supplement Products -Taking Phytochemicals products as an example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r4f85f.
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碩士國立勤益科技大學
資訊管理系研發科技與資訊管理碩士在職專班
107
Formosa Cancer Foundation advocates that people need to consume a variety of diverse and sufficient portion of fruits and vegetables daily to absorb a category of antioxidants classed as ‘phytochemicals’ which is present in the various colors they exhibit. Medical research has proven that dissimilar phytochemicals provide nutrients that are needed for the synthesis of cells by various organs to protect them from damages caused by free radicals which leads to a lower risk of cancer and prevent the occurrence of civilized diseases, resulting in a higher overall level of health in a population. This study explores examines the effects of the consumer’s perceived value and image of a company which promotes phytochemical products and whether it affects their decisions with purchasing of these products, to do this a survey was developed and distributed amongst non-targeted demographic to gauge their response. A total of 369 online surveys were collected, considering 63 invalid responses and 306 valid responses the recovery rate was 92% and the 82% valid surveys were analyzed using SPSS software. The result of this study demonstrates that the perceived value in conjunction with the corporate image of a company does indeed have a significant and positive impact on the purchasing decision of consumers.
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DUNG, NGUYEN THI PHUONG, and 阮氏芳容. "The Factors Affecting Consumers' Purchase Intention in Online Shopping in Vietnam." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/sjrnp7.
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碩士南華大學
企業管理學系管理科學碩博士班
107
There are more advantages than the traditional shopping, online shopping is now becoming popular and flourishing in the world, Vietnam is no exception. There is a fact that many famous online shopping sites like Amazon and eBay attract millions of customers with a large daily transaction value. Therefore, the study of the factors affecting the purchase intention of Vietnamese consumers when shopping online becomes necessary and urgent for online retailing industry in Vietnam. The aim of this study is to examine the factors affecting consumers' purchase intention in Vietnam such as product characteristics, word of mouth, consumer characteristics, website design and trust, as well as to investigate the effect of word of mouth and customer characteristics as moderators on the relationship between product characteristics and purchase intention, the mediating effect of trust on the relationship between website design and purchase intention. Using quantitative research methods to conducting, this study implies some findings on theory, practice and recommend some directions for future researchers, which can contribute to the development of online shopping in Vietnam.
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Yong, Ru Hou, and 侯詠襦. "A Study on Relationship Quality between Travel Agency Salesmen and Consumers that Affecting Consumers' Trust and Purchase Decisions." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26304953095522688197.
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碩士大葉大學
運動事業管理學系
101
Following the rise of consumers’ awareness, the consumers has begun to realize that it is important to search for information before purchasing products or services, therefore increasing the consumers’ trust. However, consumers disputes are still common in travel industry. This situation can be boiled down to most of the consumer could not erase all of the decision-making uncertainty made during the purchase. To establish a better understanding of decision-making uncertainty, this research uses decision-making uncertainty model made by previous researcher, to be analyzed and tested by SEM. The result is an insight of the relationship quality between the travel agency’s sales person and the consumer. This research uses questionnaire survey and collected the experiences of 317 consumers of travel-related products. The results from the SEM show that trust can help to lower customers’ decision-making uncertainty, perception trust can help on rising trust, and perception commitment and perception dependency have not effect on trust and decision-making uncertainty. Finally, this research ends with discussions and future research goals.
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Tsai, Chiu-Man, and 蔡秋滿. "Research on the Factors Affecting Consumers' Decisions on Purchasing Disability Support Insurance." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/k27paf.
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碩士朝陽科技大學
保險金融管理系
107
Taiwan has entered an aging society which has led to an increasing demand for disability. It is the motivation for this paper. This study hopes to explore the development trend of aging in Taiwan's demographic structure through the insurance model. For example, the cost of aging or the cause of injury and the quality of life that needs to be taken care of after being disabled. Moreover, one of the policies to take care of aging is to promote consumers to buy commercial disability support insurance. In detail, the main purpose of this study is to: First, Exploring the aging structure such as how much it will cost in the future, and how to seek the solutions to the problem of aging care.Second, Exploring the cognition and purchase willingness of the elderly on disability support insurance.Third, Exploring consumer cognition and aging lifestyle whether it affects the willingness to purchase disability insurance or not. A convenient sampling survey had been adopted for this study. The questionnaires period was from March 4, 2019 to March 18, 2019. Totally, there were 260 valid questionnaires. Analysis was performed by single factor variance and logistic regression. The study results showed that: First, There are significant differences in the perceptions of disability support insurance among different groups; Second, The perception of disability support insurance affects the willingness to purchase; Third, Consumers' attitude towards the life of the elderly affects the willingness to purchase.
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Chien-ChihChiu and 邱建智. "Factors Affecting Consumer Purchase Decision on Himalayan Herbal Foot Steam Therapy-A Case Study of H SPA." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ty7n8s.
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碩士國立成功大學
國際經營管理研究所碩士在職專班
104
The purpose of this study is to investigate the factors affect the purchasing decision on Himalayan Herbal Foot Steam Therapy, using the customers who had used the Himalayan herbal foot steam therapy at the H Spa Center as the object for research and analysis. 322 questionnaires were distributed and 312 were returned with 300 valid responses, an effective return rate of 93%. Base on the 300 valid questionnaires, used statistical analysis software, E-Views 7.2 and SPSS 20.0, for the statistical analysis, descriptive statistics, reliability analysis, validity analysis, and Linear Probability Model (LPM) for data analysis. The final regression results of an adjusted R-squared reaching 97% showed the overall explanatory power of the model was quite satisfactory. The results of this study indicated that (1) For service quality, “tangibility” and “empathy” significantly and positively impacted the repeat purchase of the Himalayan herbal foot steam therapy at H Spa. (2) For customer satisfaction, physical presentation, staff quality , service content and product quality significantly and positively impacted the repeat purchase of the Himalayan herbal foot steam therapy. Overall, these factors significantly and positively impacted whether or not consumers had purchased the therapy repeatedly. (3) For customer loyalty, customers' positive experience with the Himalaya herbal foot steam therapy at H Spa positively and significantly impacted repeat consumption in the future and recommendation of the therapy to friends and family. Overall, these factors significantly and positively impacted the repeat purchase of the Himalayan herbal foot steam therapy. (4) The demographic variables examined positively and yet insignificantly impacted the repeat purchase of the Himalayan herbal foot steam therapy.
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LAI, YUE-LIANG, and 賴岳樑. "Investigating The Factors Affecting Consumers’ Purchase Intewtion of Running Shoes-An Example Of Adidas." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/f8467z.
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碩士國立彰化師範大學
資訊管理學系
106
In recent years, road races was held in various regions of the island. And along with a gradual increase of jogging population, jogging became a trending event. Jogging products of major sports brands now stand a considerable proportion in people’s living expenses. Also, jogging shoes are currently the highest-selling product of major sports brands. This study uses ASP research methods to sort out reliable information on consumers’ purchase intention of jogging shoes. We collected questionnaires and analyzed statistical data. As a result, we found out key factors, relevant facets, and the weightings and rankings of indicators through hierarchical analysis. We aim to understand the relative importance of the factors influencing costumers’ purchase intention of jogging shoes, and evaluate the effectiveness of marketing tactics used by major sports brands to encourage consumers’ purchase intention. According to the results, we consider “product knowledge” and “brand image” of jogging shoes are the most important condition factors. Both factors significantly and positively affect the purchase intention. The more the consumers learns about the jogging shoes and the better the brand image appears, the stronger the intention to purchase. This study provides useful insights on how to consistently meet the consumer's needs, according to the key factors and its rankings. It can serve as a reliable reference for future researches and marketing plans on jogging products. keywords: jog、 jogging shoes、jogging products
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Tseng, Yu-Chen, and 曾宥蓁. "Exploring the Factors that Affecting Consumers\'\' Purchase Intention on Electric Bicycle for Outdoor Activities." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5412027%22.&searchmode=basic.
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碩士國立中興大學
應用經濟學系所
107
From all the nations in the world, the development of the electric car is one of the most concerning issues to us in 21st century. The highly development of global economy has led to a rapid increase in pollution emissions. The promotion of electric vehicles can not only save energy consumption but reduce carbon emissions, and ensure national energy security. These environmentally-friendly vehicles include the familiar electric car, electric motorcycle, and electric bicycle as well as the electric assisted bicycle, which is very suitable for daily commutes and outdoor activities. The electric assisted bicycle is very popular in Europe and North America, but not in Taiwan. Based on a thorough literature review, we found the main factors for the demand of environmentally-friendly vehicles include product attributes, cognitive cognition, government subsidy, and environmental attitude. To further explore the consumer behavior of purchasing electric assisted bicycle, the factor of leisure involvement is also included in this study. In this study, we collected 274 valid questionnaires. Based on the results of factor analysis, we found that leisure involvement is not significantly related to the consumer behavior of purchasing electric assisted bicycle. The main factors include product attributes, cognitive cognition, government subsidy, and environmental attitude. The ethnic groups with high purchasing intentions are retirees and housewives with environmental conscious and those with high income and high education level. According to the findings, we suggest that companies should conduct market survey to target the groups with high purchasing intentions when they try to market electric assisted bicycles to consumers.
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Luong, Thuy Linh, and 梁翠玲. "FACTORS AFFECTING CONSUMERS’ PURCHASE INTENTION OF PRODUCTS IN MULTI-LEVEL MARKETING SYSTEM – CASE IN VIETNAM." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/npmy56.
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碩士逢甲大學
國際經營管理碩士學位學程
103
In the 90s, multilevel marketing was proposed and developed in the US as well as in many developed countries. It was not until 2000, this model was introduced in Vietnam and has been more and more popular. However, due to lack of management skill and erroneous organizing methods, also many people and organization abusing this model to fraud and do illicit business, multilevel marketing has become worse and has some disreputable effects. Therefore, consumer purchase intention is significantly affected. The purpose throughout this study is to find out factors impacting into purchase intention of multi-level marketing through word-of-mouth. Base on three aspects country side, industry side and company side, three equivalence factors, which are country image, multi-level marketing image and brand image, was given. A survey has been sent random in Vietnam through network. Appropriate research methods were used to evaluate consumer’s decision to purchase products in multi-level marketing system after collecting 298 questionnaires. The data, which mainly handled by Smart PLS 2.0, shows that word-of-mouth has significant impacted on purchase intention. Moreover, two factors, which have a reciprocal influence, are multi-level marketing image and brand image. Both of them have the significant influence on word-of-mouth. An unexpected result is that, the country image of products has no effect in this situation.
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MA, CHENG-TE, and 馬正德. "Factors Affecting Potential Consumers’ Intention to Purchase Variable Life Insurance:Based on Theory of Planned Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/x6679c.
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碩士崑山科技大學
企業管理研究所
107
Taiwan ranks high on the world's aging index, and the general public has begun to plan early for post-retirement lifestyle and investments. Variable life insurance is a dual-function insurance plan that offers both insurance protection and fund investment. The insurance plan can be freely adjusted to fit the progression of one's life course so that insurance protection and fund investment could suit the needs of the insured. Customers have viewed the plan as a low-cost, high-protection, high-returns product that responds to consumer demands. This study adopts the theory of planned behavior as the main framework and use questionnaire survey to investigate the correlation between the attitude, subject norm, perceived behavioral control, and purchase intent of insurance plan customers towards variable life insurance. The data is analyzed with SPSS. The survey yielded 231 valid samples. The samples were then processed through correlational analysis and regressional analysis. The empirical results are the following. 1. The attitude of potential customers towards variable life insurance has a significant effect on purchasing intent. 2. The subjective norm of potential customers towards variable life insurance has a significant effect on purchasing intent. 3. The perceived behavioral control of potential customers towards variable life insurance has significant effect on purchasing intent. Lastly, this study uses empirical research results to identify the implications of management and recommendations on paths for further related research.
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Lo, Chiao-Yen, and 羅喬云. "A Study of Factors Affecting Consumers’ Purchase Intentions of International Chain Retailer’s Private Brand: Carrefour Co." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/68974740603983897800.
Full textAbstract:
碩士銘傳大學
國際事務研究所碩士班
98
With the increasing globalization of retailers, more international retailers have set up franchised stores in Taiwan. Because of the rapid improvement in national income, economic development, living quality and education standard, consumers’ behaviors on the island have changed significantly. Such phenomena are apparent while the domestic logistics industry is growing even faster, with the intensive competition in retailing business involving convenience stores, supermarket, hypermarket and department stores. Carrefour is one of the top three retailers around the world. Its business scale is seen as the largest in Taiwan. With the gradual stability of international retailers, each retailer has launched to develop their own private brand for market segmentation. From the perspective of consumers, this research attempts to analyze the factors of international chain retailers’ private brands on consumers’ purchase intentions. It takes a quantitative research approach by employing SPSS for related statistical analysis. According to the findings of this empirical study, perceived quality and store image is positively correlated with consumers’ purchase intentions. Price consciousness is not correlated significantly with consumers’ purchase intentions, but their relationship is significantly strengthened with the moderation of promotion activities. The moderating effect of promotion on the relationship between perceived quality and store image with consumers’ purchase intentions, however, is not significant.
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Lin, Szuting, and 林思婷. "Factors Affecting Consumers’ Purchase Intention Toward the Japanese Brand Apparels：An Empirical Study inTaiwan and Mainland China." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/26347014650646222576.
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碩士大葉大學
國際企業管理學系碩士班
99
Japanese brands have always been top priority for consumer choice, and clothing for daily necessities, the Japanese brands gives people a more detailed and quality assurance. And create a good brand image, so consumers a better brand attitude, and attention to the emotional value for consumers in the fashion industry is an important business strategy. This study aimed to investigate the cross-strait Japanese consumers purchased clothing brand to sell Comparative Study of factors. This study focused on cross-strait consumers to buy Japanese brand apparel and normative influence, brand consciousness, brand attitude, emotional value on purchase intention, mainly in the cross-brand clothing purchased at the target consumer, the study in Taiwan and Shanghai area has been studied by way of questionnaires, a total of 358 questionnaires rate was 89.5%. The results show: First, the two sides consumers’ normative influence has a positive significant effect on brand consciousness, then, the two sides consumers’ brand consciousness has a positive significant effect on brand attitude, again, the two sides consumers’ has a positive significant effect on emotional value, and then the two sides consumers’ brand attitude has a positive significant effect on purchase intention, and finally, the two sides consumers’ emotional value has a positive significant effect on purchase intention.
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林可尉. "Key factors affecting consumers to purchase IoT products Take Smart Home volume door controller for example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/87qwsp.
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碩士國立彰化師範大學
資訊管理學系
106
In recent years, the global development of the Internet of Things (IoT) in autonomous vehicles, artificial intelligence AI technology, and smart cities has been the focus of national governments and private companies competing to invest in various aspects of the use of these technologies have been slowly and effectively achieved. Automated management, industrial 4.0, the use of home life, popular transportation, environmental monitoring, security system applications, and the use of the Internet of Things is all things connected (Internet of Things = IOT). In all aspects of use, we want to come Explore the general public's acceptance of IoT into the home life and understand the needs. Whether the IoT product roll door controller discussed in this study can really bring the convenience of smart family life and the acceptance of perceived price issues into home life, and then learn about the future of IoT-wisdom household power door controllers. development of.
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Su, Tzu-Chun, and 蘇子鈞. "A Study on the Decision-Making Factors of Affecting Life Consumer to Purchase Disability Care Insurance in the Southern Region of Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/462q3s.
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碩士國立屏東大學
財務金融學系碩士班
104
Those change of Taiwan’s family structure, the lower birth rate and the aging population even the bachelorism awareness have already caused many society problems. The huge medical costs will get family burden when there are disability in a family. As the commercial long-term care insurance, the difference standard of long term care and disability will be easy to cause claims disputes. In addition, back to the hospital recheck for each application lead to the insurance rate extremely low. The empirical results show the followings 1.In case of the "Motivation to purchase disability care insurance" , people have realized that the age is getting old in Taiwan so the disability care insurance become important. 2.In the case of "care insurance purchase disability awareness", participants think that it can reduce the financial burden under the disability care. 3.In the case of ' willingness to buy disability insurance care ", most people pay disability care insurance cost from the personal savings or personal investments. Most participants is willing to purchase disability care insurance and consider to spend 30,001 to 50,000 TWD per month on the disability care; The life insurance is the majority sales in the market and in the market's disability care insurance product, mostly the annual premium of 20,001 to 30,000 TWD. The reason of personal care reluctant to buy disability insurance is that most people think do not need to purchase additional insurance disability. 4.In the case of "social factors affect decision- makings on long-term care insurance", the family plays an crucial part to make the decision of the purchase disability care insurance.
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阮黃淮江 and NGUYEN HOANG HOAI GIANG. "An Empirical Study On Factors Affecting Consumers' Purchase Intention Of Online Shopping In Ho Chi Minh City." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/51133442535289828225.
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碩士亞洲大學
國際企業學系碩士班
100
As a subfield of electronic commerce, online shopping is more and more attractive to people. In order to find out how sales performance can be boosted, many aspects affecting customer behaviors have been studied. This study aims to examine the significance of factors affecting online purchasing intentions of consumers in Ho Chi Minh city. Multiple analysis including reliability analysis, factor loading and Pearson product-moment were processed based on the feedback from a survey of 212 respondents. Analysis results show that price is the most significant factor, in nine considered factors, affecting purchasing intentions of consumers. Besides that, the trust, brand image, website design and website quality of online shopping have a positive impact on consumers’ purchasing intentions. Based on the results of this research, recommendations have been proposed to shop owners to guide them when making appropriate adjustments on sale and marketing strategies.
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Chan, Yi-lung, and 詹一隆. "Factors affecting consumers' purchase intention on products from the disabled communities: A case of Kaohsiung City." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/tbm89h.
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碩士國立高雄大學
國際高階經營管理碩士在職專班(IEMBA)
102
Due to the declining government grants and donations to the disabled communities, sales volume has become a major financial source for such communities. This study employs Critical Incident Technique to collect, analyze, and classify the factors of Kaohsiung city consumers who purchase or did not purchase product made by the disabled communities. The findings indicate the major purchase factor is faith, such as benevolent or helping the minority. Except benevolent, the other factors of purchased intention on products from the disabled communities are necessity, usefulness, and price. The major non-purchase factor is lack of information about the products from the disabled communities. Moreover, specific disabled communities have little influence on the sales of the products. According to the findings, the marketing strategies for the disabled communities are provided.
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Lin, Chun-Chieh, and 林俊杰. "Applying Analytic Hierarchy Process to Identify Key Factors Affecting Consumers' Purchase Intension of Smart Sports Watch." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/29312241416569143399.
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碩士國立臺灣科技大學
工業管理系
103
The focus of this study was smart sports watch, the future star among the wearable devices in the electronic industry. The idea of this study came to be as major international players jump into the market of smart wearable devices, the world expects dramatic increases in the demands for such products, and the general consumers are growing increasingly interested in accepting them. This study was designed to identify the weight of the key factors that had influence on the purchase behaviors of consumers using analytic hierarchy process (AHP) with the product properties as the dimension of assessment. An analysis was performed on the key factors for the purchase of smart sports watch and the results may serve as a suggestion of the design and marketing of product for manufacturers and purchase for the general consumers. The study started from the general consumers’ point of view. AHP was introduced to examine the key factors in the purchase of smart sports watch. An importance survey was conducted on four major dimensions in the product properties of the watch, price, functionality, brand name and styling characteristics. The survey was conducted using a questionnaire which was distributed through hard copies and emails to consumers of various levels. 210 valid samples were retrieved successfully for statistical analysis. In addition to AHP, the data collected from the survey were imported to Expert Choice 2000 for statistic results. The results were presented in two types, one by general weight ranking and the other by the number of the highest weights appearing in the groups investigated, as shown below: The results were presented in two forms; one was sorted by relative weight and the other by the number of highest weight appearing in the groups investigated. Both of them came up with the same ranking, which further proved that the relative weights were correct. 1. The ranking of importance, from high to low, was price, functionality, brand name and styling characteristics.For the key factors on purchase of smart sports watch, the factor of price had the strongest influence, followed by functionality, brand name and lastly the styling characteristics. 2. Consumers believed that the first consideration to buy a smart sports watch was how long the battery will last. However, the force that drove consumers to buy one was good product image and popularity. 3. A smart watch was a high-priced item. Consumers would consider buying one if the price was lower.
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CHANG, HSUN-FANG, and 張薰方. "Exploring the factors affecting consumers’ intentions to purchase wedding photography tourism products- Insight from a perceived value perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/89779364964810152609.
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碩士中華大學
企業管理學系碩士班
99
Taking pre-wedding photos is a unique custom and cultural phenomenon in Taiwan. It has fostered the prosperity of the pre-wedding photography industry, while the added values and sophistication of the services have made the industry a world-leading cultural and creativity industry. Pre-wedding photography is also combined with tourism to allow the couples to enjoy the tourism experience, while taking memorable photos. This paper defines pre-wedding photography tourism as the packaged tour with the purpose of taking pre-wedding photographs; it is a personalized and thematic tourism product. Pre-wedding photography tourism is an emerging cultural and creativity industry, and there have been very few relevant studies in Taiwan or overseas. Therefore, it is important to explore the key factors that influence consumers’ intention to purchase pre-wedding photography tourism products. Previous studies have indicated that there is a strong correlation between consumers’ intention to act and perceived values. Perceived values are subject to the effects of cognitive and emotional factors. This research aims to validate the relationships among variables, and propose a model to predict consumers’ intention to purchase pre-wedding photography tours. This model covers both external cognitive factors (service quality and price reasonability) and internal emotional factors (perceived pleasure and perceived novelty). It is assumed that cognitive and emotional factors can serve as predictors of consumers’ intention to purchase pre-wedding photography tourism products via their influence on the perceived values. This research sampled single men and women of the marriageable age by convenience sampling, and designed a structured (closed) questionnaire. The survey was conducted from January 23, 2011 to March 10, 2011 across the wedding banquet halls in Taipei and Hsinchu, and at the 2011 Wedding Photo Studio and Jewellery Expo, that took place in Hall 3 of Taipei World Trade Centre. A total of 364 questionnaires were retrieved, with 340 valid samples and 24 invalid samples; the effective return rate was 93.4%. The data were analyzed with SPSS12.0 and AMOS19.0 for descriptive statistics, confirmatory factor analysis, and structural equation model (SEM). The analysis of the structural equation model (SEM) found that the values perceived by prospective customers have influence on their intention to purchase pre-wedding photography tourism products. Meanwhile, their perceived values are also subject to the influence of external cognitive factors and internal emotional factors. In terms of external cognitive factors, this research confirmed that assurance, apathy and price reasonability as part of the service quality dimension have influence on perceived values and indirect effects on intention of customers to purchase pre-wedding photography tourism products. In terms of internal emotional factors, this research validated that perceived pleasure and perceived novelty have influence on perceived values and indirect impacts on intention of customers to purchase pre-wedding photography tourism products. The findings can serve as a reference to scholars and industry players in their business and marketing strategies.
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SHIH-FANG, CHIU, and 邱詩芳. "A Study of Factors Affecting on Professional Consumers' Purchase Intention Case study: E-commerce model of Plumbing & Electrical Distribution." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h4uaaw.
Full textAbstract:
碩士國立高雄科技大學
航運管理系
107
Abstract In Taiwan, the development of the construction industry has driven the rise and fall of the traditional plumbing & electrical distribution industrial. In recent years, due to the alternation of generations and the growing prosperity of the construction industry, many second generations have returned to their homes to inherit their operations. The second generation has a new perspective on traditional industries. As the second generation, even the third generation, we are very familiar with technology products from childhood. Whether it is computers, mobile phones, etc., products that can access the Internet can be operated very smoothly. If we can use the skills of smart devices, Cooperating with the traditional plumbing & electrical distribution industrial that require high professionalism, there will be great changes, but this study has found through experts questionnaires that most of the current traditional plumbing & electrical distribution industrial do not favor online shopping, because there are many problems in online shopping for the traditional plumbing & electrical distribution industrial development. Need to be resolved, this paper takes the research object of the traditional plumbing & electrical distribution industrial behavior, analyzes whether the services provided by the common traditional plumbing & electrical distribution industrial website on the market meet the needs of professional consumers, and raises questions and suggestions. It is also expected that this research can also be applied. In Taiwans other professional industries with high professionalism, it will bring new business opportunities to more traditional industries. In this study, Bhattacherjees three-faceted trust measure model was used to measure the factors of professional consumer purchasing intention of hydropower materials, and to understand the influence of professional consumer background variables on purchasing intentions, as a reference for hydropower materials business development network platform. The results of the study are organized as follows: 1. Due to the need to identify the professionalism of the materials and the high degree of similarity and complexity of the accessories, online platforms that provide multiple search (to map, voice search) can help improve the accuracy of the items. 2. Most of the network platforms must be filled with a certain amount to free shipping. However, the number of hydropower materials is not available to professional consumers during repair and construction. If they can provide matching solutions, for example, shipping discounts are available when ordering several times. Matching the amount will make the consumer choice more flexible. 3. When professional consumers purchase plumbing & electrical material, price and quality are also one of the reference factors. The price and quality in the market are uneven, and the network platform needs to pay more attention to the labeling. Keywords: plumbing & electrical distribution industrial, e-commerce, trust, sales model, e-commerce.
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Lin, Ji-Hong, and 林季宏. "Exploring the Factors Affecting Consumers\' Purchase of Electric Vehicles with Perceptual Usefulness, Perceived Ease of Use, and Subjective Norm-Using Actual Control as the Adjustment Variable." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/kk7fct.
Full textAbstract:
碩士國立東華大學
國際企業學系
107
In recent years, the rise of environmental awareness around the world, in response to the depletion of oil energy crisis and global warming, governments are announced shutdown and stop the sale of gasoline, diesel and other relevant policies, in view of this major automakers to develop low-pollution electric vehicle has the green energy potential It is imperative; this study will delve into the consumer 's attitude towards the use of the Battery Electric Vehicle ( BEV ) and its subsequent use intentions. Over the past scholars have explored a number of factors affect the behavior and acceptance of new technologies, will be "rational behavior theory (Theory of Reasoned Action; TRA)", "theory of planned behavior (Theory of Planned Behavior; TPB)" or "Technology acceptance model The related variables in ( Technology Acceptance Model ; TAM ) are discussed. In this study, the perceptual usefulness, perceived ease of use, and subjective norms of the variables affect their use attitudes, which in turn affects the subsequent use intentions. In this study, the actual control is used as the adjustment variable between the use attitude and the use intention, and the structure of the study is derived. In this study, a questionnaire distributed approach to data collection, effective sample of the general population to Taiwan for the study, release time for the May 20, 2019 to June 20, 2019, the recovery of 281 copies. The theoretical contribution of the research results is perceptual usefulness, subjective norms will positively affect the attitude of use, and the attitude of use will positively affect the subsequent use intentions; while in practice, it is recommended that the domestic policy can refer to the current relatively successful implementation of the electric vehicle industry. With its policies and related supporting measures, and timely promotion, other car dealers can match promotional activities to increase consumers' intentions to use, thereby increasing their willingness to purchase.