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Kumar, Prashant, and Bhimrao M. Ghodeswar. "Factors affecting consumers’ green product purchase decisions." Marketing Intelligence & Planning 33, no. 3 (May 5, 2015): 330–47. http://dx.doi.org/10.1108/mip-03-2014-0068.
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Purpose – The literature on green consumer behaviour recently focuses upon the Asian markets. Though environmental consciousness in Indian consumers is observed in the literature, their purchase behaviour towards green products is not yet clearly understood. So, the purpose of this paper is to study the factors affecting consumers’ green product purchase decisions in India. Design/methodology/approach – The research employs a survey-based method to test a theoretically grounded set of hypotheses. Using a 38-item questionnaire and snowball sampling method, the data were collected from 403 working Indian respondents in Mumbai. The data were analysed using exploratory and confirmatory factor analyses. Structural equation modelling was used to test the proposed hypotheses. Findings – The results witnessed that the respondents possess willingness to support environmental protection, realization of environmental responsibilities, and inclination towards searching green product-related information and learning about green products. Supporting environmental protection, drive for environmental responsibility, green product experience, environmental friendliness of companies and social appeal are identified as important factors affecting green product purchase decisions. Research limitations/implications – Results of the research are useful for marketing professionals for green products to develop effective green marketing strategies emphasizing personal relevance, social importance and environmental significance of purchasing, using and disposing green products that produce increased levels of satisfaction for customers and influence their decisions to buy green products. Originality/value – This research provides valuable insights into green consumer behaviour in Indian context by examining the factors that influence their purchase decisions towards green products.
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Simsiri, Sarath, Ratananaphadol Smitinand, and Mana Eiambua. "Packaging Development for Promotion Dam Tourism Community: Ratchaprapa Dam, Khaosok National Park, Surat Thani Province." Environment-Behaviour Proceedings Journal 3, no. 7 (March 2, 2018): 183. http://dx.doi.org/10.21834/e-bpj.v3i7.1280.
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The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline which can attract and make consumer purchasing decisions. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions.Thus, this could benefit to design and develop products to meet the needs of consumers.
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Costa, Filomena da, Luh Komang Chandra Dewi, and Augusto da Conceição. "Factors Are Affecting Tais Timor Consumers Purchase Decision in Alola Esperansa." ABM : International Journal of Administration, Business and Management 2, no. 2 (December 7, 2020): 92–110. http://dx.doi.org/10.31967/abm.v2i2.393.
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This study aims to analyze and explain: (1) To know and explain what factors influence consumer-purchasing decisions; (2) To find out and explain what factors are dominant in influencing consumer purchasing decisions; (3) to find out and explain what factors need to be improved in consumer purchasing decisions.The samples in this study were 80 of all customers or consumers of Alola Esperansa who had shopped Tais Timor at the Alola Esperansa Shop. Questionnaires were distributed to Alola Esperansa 80 consumers and all returned. The findings of this study indicate that the quality factor has the highest eigenvalue value of 5.218 and is able to explain the total variance of 32.612%. The most dominant factor that consumers consider in buying Tais Timor at Alola Esperansa is the Quality Factor.
Keywords: Quality Factor, consumer, purchasing decisions
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Mustafa, Saed Adnan, and Randolf von Narbay Salindo. "Factors Affecting Counterfeit Products Purchase Decision." International Journal of Business and Management Research 9, no. 1 (February 25, 2021): 51–54. http://dx.doi.org/10.37391/ijbmr.090108.
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The purpose of the research was to identify the factors impelling the buyers' attitude towards the purchasing intention of counterfeit products among customers. The conceptual framework is proposed by different studies. All measures used were evaluated in terms of their internal consistency also in terms of discriminant validity and convergent validity to validate the data and the questionnaire. A survey was carried out on the Oman market with 350 respondents. The results of this research found that integrity and social status have a positive relationship and significantly affected the attitude of consumers when they made their purchasing decisions while price consciousness and novelty have a negative relationship with customer attitude.
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AL-Ghaswyneh, Odai Falah Mohammad. "Factors Affecting the Consumers Decision Behavior of Buying Green Products." ESIC MARKET Economic and Business Journal, Volume 50, Issue 2 (May 1, 2019): 389–418. http://dx.doi.org/10.7200/esicm.163.0502.4.
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Objective: The study tackles the factors affecting customer’s behavior in making decisions regarding the purchase of eco-environmental-friendly-energy-saving green appliances in countries that moved to clean energy. Methodology: The study follows the mixed-method approach by reviewing previous studies and analyzing collected data from study instruments that had been designed based on review results. The statistics were performed such as the mean and the standard deviation for all items in the questionnaire. ANOVA test was performed to determine the difference in the purchase decision for green products according to demographic characteristics. Exploratory Factor Analysis (EFA) was performed to improve the strength of the factors extracted from the questionnaire. Multiple regression analyses were performed to examine the relationship between Purchase Decision for green products and other factors. Finally, Confirmatory Factor analysis (CFA) was used for confirming the (EFA) result and the sample includes 232 customers of the electric appliances exhibits. Results: Findings revealed that there is a strong positive correlation between the social, cultural, personal and psychological variables and the purchase decision taken by the consumer. Meanwhile, the psychological factors are the most effective in the decision-making process of purchase followed by the consumers’ place of residence (desert or mountainous). In addition, the social factor plays a critical role in making decisions about purchasing green products. However, cultural factors played a significant role in this regard. The study indicates that the least effective factors are personal factors, the energy consumption rate, and the monthly income. Limitations: Study limitations include the targeted markets only that of rich-oil countries exclusively Saudi Arabia, and focused in the use of air conditioner machines. The time limitation is 2018-2019. Practical implications: The study is useful as a roadmap for interested people in the field of energy and marketing inside oil countries and the era after oil utilization or within current decades of decreasing environmental effects done by burning oil and its’ driven materials.
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Seo, Min Jeong. "Factors affecting fashion consumers’ purchase decisions in nonprofit thrift stores." Research Journal of the Costume Culture 24, no. 2 (April 30, 2016): 119–31. http://dx.doi.org/10.7741/rjcc.2016.24.2.119.
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서민정. "Factors affecting fashion consumers’ purchase decisions in nonprofit thrift stores." Research Journal of the Costume Culture 24, no. 2 (April 2016): 119–31. http://dx.doi.org/10.29049/rjcc.2016.24.2.119.
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Simsiri, Sarath, Ratananaphadol Smitinand, and Mana Eiambua. "A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Khao Sok National Park, Thailand." Journal of ASIAN Behavioural Studies 4, no. 12 (November 25, 2018): 1–11. http://dx.doi.org/10.21834/jabs.v4i12.325.
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A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Thailand aims to study con sumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline that Influence on Consumer Purchase Decision. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions. Thus, this could benefit to design and develop products to meet the needs of consumers.
Keywords: Product Packaging; Purchasing decisions; Tourism; Ratchaprapa Dam; purchase decisions
eISSN 2514-7528 © 2019. The Authors. Published for AMER ABRAcE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) andcE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. https://doi.org/10.21834/jabs.v4i12.325
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Abrian, Youmil, Arif Adrian, and Rian Surendra. "ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG”." Journal of Business on Hospitality and Tourism 5, no. 2 (December 16, 2019): 193. http://dx.doi.org/10.22334/jbhost.v5i2.165.
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This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing Grand Inna hotel Padang, the 7 factors mentioned are price factors, service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
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Hanaysha, Jalal Rajeh. "An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market." PSU Research Review 2, no. 1 (March 15, 2018): 7–23. http://dx.doi.org/10.1108/prr-08-2017-0034.
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Purpose The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach A quantitative research methodology was used and the data were collected from 278 customers of retail stores in Malaysia. The collected data were analysed using SPSS 19 and structural equation modelling on AMOS. Findings The findings showed that corporate social responsibility has significant positive effects on a purchase decision, whereas sales promotion has a negative effect on purchase decision. The outcomes of this study also indicated that store environment has a significant positive effect on consumers’ purchase decisions. Contrary to expectations, the findings revealed that the effect of social media marketing on purchase decision is insignificant. Finally, the results showed that perceived value has a significant positive effect on a purchase decision. Originality/value The findings of this study contribute to an understanding of the importance of the selected factors in affecting a consumer’s purchase decision in the retail industry.
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Massaglia, Stefano, Danielle Borra, Cristiana Peano, Francesco Sottile, and Valentina Merlino. "Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach." Foods 8, no. 7 (July 18, 2019): 266. http://dx.doi.org/10.3390/foods8070266.
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This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best–worst scaling (BWS) methodology. The BWS results showed that “origin”, “seasonality”, and “freshness” were the most preferred attributes that Italian consumers took into account for purchases, while no importance was given to “organic certification”, “variety”, or “brand”. Additionally, a latent class analysis was employed to divide the total sample into five different clusters of consumers, characterized by the same preferences related to FV attributes. Each group of individuals is described on the basis of sociodemographic variables and by the declared fruit and vegetable point of purchase. This research demonstrates that age, average annual income, and families with children are all discriminating factors that influence consumer preference and behavior, in addition to affecting which point of purchase the consumer prefers to acquire FV products from.
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Osman, Gulseven, and Wohlgenant Michael. "What are the factors affecting the consumers’ milk choices?" Agricultural Economics (Zemědělská ekonomika) 63, No. 6 (June 13, 2017): 271–82. http://dx.doi.org/10.17221/335/2015-agricecon.
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There is an increasing interest in specialty milk products such as soymilk, cholesterol free/lactose free (CFLF) milk and organic milk. While the market shares of these milk types are still small, specialty milk consumption is one of the fastest growing consumer segments in the dairy industry. Therefore, it is of interest to producers, consumers as well as the policy-makers to identify the consumer profile of these products and to determine policies based on the consumer choices. In the article, there are utilised the actual consumer sales data to see whether the USDA’s dairy policy follows the consumers’ milk preferences. The results indicate that the household demographics significantly affect milk preferences. Race is by far the most striking factor in the consumers’ decision process. Minority households have a much higher probability of purchasing specialty milk types than the white households. They are also loyal customers of the specialty milk types and are less responsive to the changes in factors that affect their purchase decision. Based on these findings, there is recommend an alternative policy to the USDA’s one-size-fits-all type of dairy guidelines.
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Dashti, Mehdi, Ali Sanayei, Hossein Rezai Dolatabadi, and Mohammad Hossein Moshrefjavadi. "An Analysis of Factors Affecting Intention to Purchase Products and Services in Social Commerce." Modern Applied Science 10, no. 12 (August 3, 2016): 98. http://dx.doi.org/10.5539/mas.v10n12p98.
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As a result of the popularity and growth of social networks, consumers often rely on recommendations and suggestions from online friends to make buying decisions. Through social commerce, people are driven from inefficient individual decisions toward collaborative decision-making with higher efficiency. In this paper, we study the factors that affect customer decisions on the purchase of recommended products and services in the context of social commerce. A total of 327 individuals on three popular social networks in Iran (i.e. Facebook, Cloob, and Telegram) were surveyed. Analysis of the results using the PLS-SEM approach revealed that:(1) Social commerce constructs has a positive effect on social support and relationship quality. (2) Perceived usefulness has a positive effect on relationship quality and intention to purchase. (3) social support has a positive effect on relationship quality and (4) relationship quality has a positive effect on intention to purchase.
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NAUMAN, FAYYAZ A., CONRADO M. GEMPESAW, J. RICHARD BACON, and ALBERTO MANALO. "Consumer Choice for Fresh Fish: Factors Affecting Purchase Decisions." Marine Resource Economics 10, no. 2 (July 1995): 117–42. http://dx.doi.org/10.1086/mre.10.2.42629106.
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Dhiman, Rahul, Pawan Kumar Chand, and Sahil Gupta. "Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers." FIIB Business Review 7, no. 3 (August 23, 2018): 188–200. http://dx.doi.org/10.1177/2319714518790308.
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The study of consumer buying behaviour is essential for marketers to understand the key elements such as what is purchased, from where it is purchased, the quantity of purchase, how much money is spent and other related variables affecting buying behaviour. The purpose of this article is to assess the consumer buying behaviour for apparels. The study makes substantial effort to recognize the variables which affect decision of apparel purchase among youth. Theoretical foundation of the study is based on secondary sources such as research papers, articles, magazines and articles on consumer buying behaviour. Confirmatory factor analysis (CFA) is performed to extract factors which affect consumer buying behaviour and subsequently purchase decision. Total 6 factors were extracted with 20 prominent indicators. CFA confirms that all the obtained values of the indicators are model fit and comply with the standardized criteria. The findings show that consumer buying behaviour in apparel such as purchase frequency, average spending, preferred store type and preferred brand mostly depends on various demographic variables. Hence, the study validates the significance of segmentation, targeting and positioning (STP) for marketers of apparel. The present article reveals that all types of domestic and worldwide brands are available in Indian market and are purchased by consumers as long as those are perceived to deliver value to consumers. The study recommends that marketers must segment the market and target those segments which can be served expeditiously. Marketers must target a particular segment of consumers for which they can offer better value. The findings and recommendations of the study might be useful for academicians, policymakers, entrepreneurs and managers of apparel industry to understand industry trends and formulate appropriate strategies.
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Liu, Ai-Jun, Jie Li, and Miguel I. Gómez. "Factors Influencing Consumption of Edible Insects for Chinese Consumers." Insects 11, no. 1 (December 20, 2019): 10. http://dx.doi.org/10.3390/insects11010010.
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Edible insects are often considered a healthier and more sustainable meat substitute and protein source. Many studies have examined factors affecting the consumption behavior towards edible insects among Western consumers. However, little is known about factors influencing consumer behavior towards edible insects in Asian countries even though Asians have a long history of consuming insects. In this study, we surveyed 614 Chinese consumers from Beijing and Nanjing to examine the factors influencing their consumption and purchase behavior of edible insects. We find that insect phobia, feelings of disgust, knowledge level, and social demographic factors such as age, household size, household income and region (Northern or Southern China) are the main factors influencing purchase decisions. In addition, the results indicate that the perceived positive attributes associated with edible insects, the preferences of children in the household, as well as age and knowledge level have positive impacts on consumption frequency. On the other hand, concerns of food safety and the shape of the insects have negative impacts on consumption frequency. Finally, the results suggest that educating consumers to increase knowledge of edible insects increases their probability to purchase insect foods.
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Singh, Kanchan, and Nee raj. "A Study on Factors Affecting Consumers Decision to Purchase Vegetables." International Journal of Current Microbiology and Applied Sciences 7, no. 2 (February 10, 2018): 1211–22. http://dx.doi.org/10.20546/ijcmas.2018.702.149.
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Pandey, Neeraj, and Shrey Kaushik. "Factors affecting consumer's green product purchase decisions: an empirical approach." International Journal of Business Competition and Growth 2, no. 4 (2012): 341. http://dx.doi.org/10.1504/ijbcg.2012.049791.
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Ashraf, Adeel. "Impact of Factors Affecting Purchase Intention of Counterfeit Products." Journal of Marketing Strategies 3, no. 2 (July 20, 2021): 23–37. http://dx.doi.org/10.52633/jms.v3i2.65.
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This research paper is based on investigating the factors affecting the purchasing decision of counterfeit product consumers in the city of Karachi. The study was conducted through convenient sampling by developing a questionnaire based on behavioural as well as demographic questions. The questionnaire was circulated through the social mediums and feedback was collected to carry out statistical tests for the conclusion purpose. A total of 87 responses were received through the survey questionnaire. Descriptive statistics and regression analysis were conducted to deduce quantitative inferences. The findings of the study will be helpful in planning and executing the production of CF products. The study provides data related to the buying behaviour of the CF product’s consumers and the scale of sales as to how often they are sold. The study also helps focus on the need for modifications in CF products as to how much extent the consumers want modifications. This will also help the firms or brands producing CF products to launch modified versions of CF products with competitive prices, availability, and customer preferences.
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Rohim, Abdur, and Eman Sulaiman. "Analisis Faktor – Faktor yang Mempengaruhi Keputusan Pembelian dalam Penggunaan Jasa Pengiriman." Jurnal Inovasi Pendidikan Ekonomi (JIPE) 10, no. 2 (November 30, 2020): 163. http://dx.doi.org/10.24036/011100880.
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Based on the results of research and a discussion of the factors that influence consumers to use JNE's delivery services Ampera Bekasi Timur Agent, then from the things that the authors can make the conclusion of the research results, namely: self-belief and attitude, lifestyle, family and knowledge, are factors which influenced the purchase decision to use the delivery service of JNE Agent Ampera Bekasi Timur. The factors obtained in this study can influence consumers in using JNE Ampera Bekasi Timur Bekasi agent delivery services by 60.602%. That is, the factors formed are considered to influence the purchase decision to use the JNE Ampera Agent Bekasi Timur delivery service. The dominant factors affecting purchasing decisions in East Bekasi Ampera Agent JNE delivery services are personality and self-concept factors because they have the highest eigenvalues value or are able to explain the decision process to use JNE shipping services for East Bekasi Ampera Agent of 36.524% or greater than the three other formed factors.
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Huang, Yue, and Lu Suo. "Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce." Asian Social Science 17, no. 5 (April 27, 2021): 16. http://dx.doi.org/10.5539/ass.v17n5p16.
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From the perspective of consumers, this research studied four factors including price promotion, time pressure, interpersonal interaction and visual appeal influencing the impulse buying decision of live streaming e-commerce consumers in China. This research used a quantitative design by developing questionnaires to collect data through the convenience sampling approach from 477 Chinese users who has live streaming shopping experience in social commerce platform Taobao.com. within the past 1 year in Kunming, City. Structural Equation Model (SEM) was used to analyze the data and the hypotheses accordingly. The results confirmed that price promotion, time pressure (promotional time limit, perceived opportunity cost), interpersonal interaction (consumer-streamer interaction, consumer-consumer interaction) and visual appeal these six factors have a significantly positive effect on consumer impulse buying decision. Meanwhile, perceived risk was found negatively related to consumer impulse buying decision. Besides, price promotion and visual appeal played the most important role in influencing consumer impulse buying decision of live streaming than any other factors. Additionally, the results also show that the promotion, the perception of opportunity cost, the interpersonal interaction (the interaction between consumers and streamers, the interaction between consumers), and the visual appeal all have a significant negative impact on consumers' perceived risk. However, for time limit of time pressure, our research hypothesis that promotion time limit has a significant negative effect on consumers' perceived risk has not been verified. Finally, perceived risk was found plays a mediating role in the relationship between price promotion, perceived opportunity cost, interpersonal interaction, visual appeal and impulse buying decision. However, it did not play a mediating role in the effect of promotion time limit on impulse buying decision. The findings suggest that managers and merchants of live streaming e-commerce should make a reasonable price promotion plan and provide good visual experience for consumers, at the meantime, strengthen interpersonal interaction and try to reduce the purchase risk of consumers.
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O’Reilly, Kelley A., Amy MacMillan, Alhassan G. Mumuni, and Karen M. Lancendorfer. "Factors affecting consumers’ online product review use." Qualitative Market Research: An International Journal 21, no. 3 (June 11, 2018): 375–400. http://dx.doi.org/10.1108/qmr-01-2016-0004.
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PurposeThe purpose of this study is to examine factors affecting the extent of consumers’ use of electronic word-of-mouth (eWOM), specifically online product reviews (OPRs), during their decision-making process. It also examines their motives for using OPRs.Design/methodology/approachThe study uses an exploratory qualitative research methodology involving observation and free-flowing face-to-face interviews with consumers who have previously made a purchase online and who read OPRs during the decision-making process. An adaptation of the grounded theory method is used for collection, coding and data analysis.FindingsFindings confirm previously uncovered motives for consumers’ use of OPRs. In addition, the findings suggest that two previously unidentified factors influence the extent of consumers’ use of OPRs: “decision-making drive” and “decision-making drag”. Decision-making drive is a mental momentum created when one or more factors that enhance decision-making readiness are present. This momentum tends to accelerate the decision-making process and shorten the information search process, leading to a reduction in the extent of OPR use. In contrast, decision-making drag is a mental resistance created when one or more factors that impede decision-making readiness are present. This resistance tends to decelerate the decision-making process and lengthen the information search process, leading to an increase in the extent of OPR use.Originality/valueFocused on the pre-consumption phase of eWOM, between the stages of product need recognition and information search, this study is the first to identify decision-making drive and decision-making drag as additional psychological mechanisms affecting the extent of OPR use by consumers. For marketers, understanding these mechanisms has strategic marketing implications that can provide guidance to brands, websites and online review systems.
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ŞAHİN, Esen, and Emel GELMEZ. "THE EFFECT OF CONSUMER INNOVATIVENESS, PERCEIVED RISK AND PERSONALITY TRAITS ON PURCHASE BEHAVIOR." Business & Management Studies: An International Journal 8, no. 2 (June 25, 2020): 2289–311. http://dx.doi.org/10.15295/bmij.v8i2.1506.
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In today’s competitive environment, where market structure and customer expectations are in a rapid change, the determination of the factors affecting the purchase decisions and behaviors of consumers has a very significant role in the marketing value system. The determinants of purchase decisions include consumer perceptions, and besides, the consumer innovativeness, which plays an important role in the spread and adoption of products. Purchase behaviors are shaped and realized under the effect of consumer innovativeness components. As such, innovative consumers tend to follow innovations closely and adopt them more conveniently and faster. However, a new transformation is taking place in the current markets with the risk perception that may occur in each market and consumer perception. In this process, therefore, personality characteristics can be considered as an important factor in determining consumer innovativeness, perceived risk and purchase behaviors. In this context, this study examines the relationships between the personality traits, consumer innovativeness, perceived risk and purchase behavior through survey method. The application of the questionnaire was performed on consumers residing in Konya. Within the scope of the study, six basic hypotheses have been suggested. First of all, a correlation analysis was performed in order to determine the relationship between the variables. In line with the correlation analysis, it was concluded that there is a positive relationship between each parameter. Besides, according to the results of simple linear regression analysis conducted in order to test the accuracy of research hypotheses, it is found that there is a positive effect of consumer innovation and personality traits on perceived risk; of personality traits on consumer innovation; of consumer innovation, perceived risk and personality traits on purchasing behavior.
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Choudhury, Nanda, Srabanti Mukherjee, and Biplab Datta. "Constrained purchase decision-making process at the base of the pyramid." Journal of Consumer Marketing 36, no. 1 (January 14, 2019): 178–88. http://dx.doi.org/10.1108/jcm-01-2017-2065.
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Purpose The purpose of this paper is to examine the factors affecting decision-making at the BoP and propose a framework of the consumer decision-making process at the base of the pyramid (BoP). Design/methodology/approach The qualitative research design was adopted to collect primary data. Data collected through the in-depth semi-structured interviews of the 48 BoP consumers in Kolkata and Kharagpur (India) were subjected to grounded theory analysis for theory development. Findings This study reveals that consumer vulnerability affects the decision-making process and the transaction cost at BoP level. It was observed that the consumers at the BoP make constrained choices due to their vulnerability and try to minimise transaction cost while selecting the retails. The constrained retail choice leads to a limited selection of products and brands. Originality/value This study, for the first time, has investigated the decision-making process for BoP consumers in detail. As a pioneering attempt, it sheds light on some new factors including consumer vulnerability and transaction cost that have an impact on the consumer decision-making process.
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Mishra, Amit. "IMPULSE PURCHASE BEHAVIOUR: A REVIEW." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 7 (September 30, 2015): 2333–42. http://dx.doi.org/10.24297/ijmit.v10i7.599.
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For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.
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Thang, Dao Quyet, Doan Viet Dung, Nguyen Thi Thuy Dung, and Nguyen Thi Thuy Giang. "Factors Affecting The Consumers ' Purchase Decision Safe Food: Case Study in Vietnam." Turk Turizm Arastirmalari Dergisi 1, no. 2 (March 10, 2019): 43–52. http://dx.doi.org/10.26677/tr1010.2019.72.
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Akbar, Sher. "Factors Affecting the Consumer’s Decision on Purchasing Power." Journal of Economics and Behavioral Studies 2, no. 3 (March 15, 2011): 108–16. http://dx.doi.org/10.22610/jebs.v2i3.229.
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The purpose of this study is to evaluate the determinants of decision making, purchasing motorcycles from students’ perspectives of University Sains Malaysia in Penang. The research model used in this study was adapted from “Model of Buyer Behaviorâ€. This study shows three factors (product, price, and place) affected the consumer’s decision on buying motorcycles in Penang, Malaysia. The primary data were collected from 415 students of University Sains Malaysia, main campus, and analyzed by using statistical techniques, like Percentage, mean and standard deviation. The result has shown that the mention three factors was significance in students’ decision on buying motorcycles. Most respondents have given importance to purchase the cheapest Motorcycles from competitors. The consumers give keen interest in shops distributing only Motorcycles and also respondents have an importance on Personal Relationship with owners/providers.
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Sehgal, Manu, and Priyaka Khanna. "Factors Influencing Consumer Purchase Decisions at Organized Retail Stores in Ludhiana." International Journal of Emerging Research in Management and Technology 6, no. 7 (June 29, 2018): 56. http://dx.doi.org/10.23956/ijermt.v6i7.184.
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Indian Retail Market is going through a transition phase. With retail environment getting modernized and customers gradually shifting from the culture of shopping at small neighborhood kirana stores to large hypermarkets. With more and more fancy shopping option in hand in form of growing number of malls and supermarkets and with more number of international counterparts entering the sector, consumer is being spoilt for choice. The share of organized retail in total retail sector in India is growing at a remarkable rate. Many domestic as well as international players have already penetrated in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are considered important. It is assumed that such factors play a significant role in converting footfalls into actual sales. The aim of the study is to identify the factors affecting consumer behavior and preference related to shopping at organized retail stores. In this paper, analysis of the consumer’s preference of the specific attributes of selected 5 major retail brands of Ludhiana is done. Retail stores selected were Big Bazaar, Lifestyle, Westside, Vishal Mega Mart and Globus. Factor analysis has been used in identifying the main factors. The factors include sales assistance, store ambience, store attractiveness, store pricing policy, store promotion and store Convenience.
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Bubel, Dagmara. "Marketing aspect of young consumer behaviour in food industry management." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 112 (January 13, 2016): 15–32. http://dx.doi.org/10.22630/eiogz.2015.112.45.
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In the age of market globalisation, characterised, among other things, by high intensity of competition among enterprises, it is increasingly important to have broadly understood knowledge about consumers, their needs, expectations, habits, aspirations and, above all, determinants of such behaviour. Food manufacturers, in order to survive on the increasingly competitive market of food products, have to monitor factors shaping consumer behaviour on the market, which are subject to constant changes, and to explore the determinants of changes. As part of the research a questionnaire survey was conducted on the population of 200 people – a group of German school pupils aged 12–16. The research procedure was a direct questionnaire survey. The spatial extent of the questionnaire survey was the area of Brandenburg. The substantive scope of the questionnaire survey included issues related with the process of taking decisions by consumers about purchase of particular food products and factors affecting such decisions.
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Chowdhury, Imtiaz Uddin, and Mohammed Alamgir. "Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh." Society & Sustainability 3, no. 2 (June 4, 2021): 1–15. http://dx.doi.org/10.38157/society_sustainability.v3i2.291.
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The present study aims to determine critical factors affecting the green product purchase intention of Bangladeshi young consumers. In order to investigate the relationship, a formal questionnaire survey has been conducted targeting young Bangladeshi consumers, aged between 18 and 32 years old. A total of 400 responses have been finally screened out for analysis. Data analysis was carried out through partial least square structural equation modeling (PLS-SEM). The findings show that young consumers’ green purchase intention (GPI) is largely determined by their attitude, environmental concern (EC), and willingness to pay (WTP). However, the impact of perceived moral obligation (PMO), on green purchase intention has been found insignificant. The study leaves specific implications for the strategic marketing decision-makers who strive to promote green product consumption in Bangladesh.
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Usmandani, Aulisa Lintang, and Darwanto Darwanto. "Factors Affecting Purchase Decision of Halal Processed Meat for Muslim Consumers in Semarang." Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah 13, no. 1 (June 10, 2021): 46. http://dx.doi.org/10.24235/amwal.v13i1.7969.
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Devi, Sovranita Reza Mahesa, and Georgius Hartono. "FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI SAYURAN ORGANIK." Agric 27, no. 1 (March 8, 2016): 60. http://dx.doi.org/10.24246/agric.2015.v27.i1.p60-67.
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<p>This research on factors affecting consumer decision in buying organic vegetables has been completed from December 20, 2013 to February 20, 2014 in the village Kutowinangun, sub district Tingkir, Salatiga. The purpose of this study was to determine the effect of age, the amount of family income (household income) per month, the number of family members, the level of formal education, the intensity associated with the reference group, and motivation (reason) for purchasing organic vegetables. This study used a quantitative approach whith incidental sampling tehnique. Samples divided into two groups, namely: 1) consumers who bought organic vegetables, and 2) consumers who did not buy organic vegetables (bought non-organic vegetables). This study used binary logistic regression. The data collected was primary data obtained from interviews for consumers used questionnaires, while secondary data taken by noting literature and other documents related to the study. The results showed that: the amount of family income per month, the level of formal education, the intensity associated with the reference group, and motivation purchase had significant effect (positive) to the consumer’s decision to buy organic vegetables, and age and number of dependents did not significantly affect to the consumer’s decision to purchase organic vegetables.</p>
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Dewi, Citra Kusuma, Zurina Mohaidin, and Mohsen Ali Murshid. "Determinants of online purchase intention: a PLS-SEM approach: evidence from Indonesia." Journal of Asia Business Studies 14, no. 3 (December 21, 2019): 281–306. http://dx.doi.org/10.1108/jabs-03-2019-0086.
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Purpose The purpose of this paper is to identify the factors affecting consumers' online purchase intention and to explore whether there was any significant difference between the path coefficients for males and females. Design/methodology/approach Data were collected by distributing questionnaires to 668 Indonesian consumers who were actively using the internet. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) and multi-group analysis (MGA) in SmartPLS 3.0 software. Findings Results show that performance expectancy, effort expectancy and personal innovativeness are three influential factors and have a higher path coefficient in both the male and female groups. Anxiety shows a negative and significant relationship with online purchase intention for female consumers than for male consumers. Furthermore, the results of MGA analysis indicate that most factor coefficients in the determinants of online purchase intentions are not significantly different between males and females. Practical implications These results help the web retailers to consider the important factors in their strategies when they make strategic decisions as key factors affecting online buying intention. Besides this, the strong relationship between anxiety and intention for females has important implications for managers and designers should pay attention to this factor when designing the content on their business website. Originality/value Even though several marketing scholars discuss the factors influencing online shopping behavior, a few studies have shown the role of anxiety and personal innovativeness and their effect on online purchasing that fitted as supplements into the Unified Theory of Acceptance and Use of Technology (UTAUT). In addition, so far, no studies have effectively made a comparative analysis across gender, i.e. are personal and UTAUT factors in the determinants of online purchase intention significantly different across gender?
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Syaharani, Dita Indah. "THE EFFECTIVENESS OF DOVE CAMPAIGN FOR REAL BEAUTY IN AFFECTING CUSTOMERS’ PURCHASE DECISION TOWARD DOVE PRODUCTS." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 9 (September 9, 2021): 244–64. http://dx.doi.org/10.35631/aijbes.39017.
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The emergence of social marketing campaign strategy has encouraged businesses to adopt it as their marketing strategy. However, although nowadays companies are continuously creating unique social marketing campaigns, many of them end up backfiring. Therefore, companies should create campaigns that are able to draw customers to participate and create purchase decisions. Dove brings a campaign that promotes women’s self-esteem through brand building and serves dual goals to make women feel more beautiful and sell more products, called Dove Campaign for Real Beauty. This study aims to analyze how the campaign affects customers’ purchase decisions toward the products. From the study, the factors in the campaign that affect customers’ purchase decisions toward the products will be identified. Finally, this study aims to develop marketing recommendations for the campaign to affect customers’ purchase decisions toward the products. This study uses semi-structured interviews and online survey methods to collect data and uses open coding and PLS-SEM to analyze the relationship between the variables. The results indicate that positive word-of-mouth significantly affects consumer-campaign (CC) identification, perceived cause-related marketing (CRM) motive significantly affects emotional attachment, and affective reaction, brand trust, and brand community significantly affect customers’ purchase decision through attitude toward the campaign, attitude toward the brand, and purchase intention. This study is expected to enhance marketer understandings of how the company could improve purchase decisions through social marketing campaign strategy.
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Laras, Gianada Mawar DiKha, and Egi Firmanyah. "CITRA MEREK DAN KEPUTUSAN PEMBELIAN KONSUMEN : KASUS PADA PRODUK MIE INSTAN." JWM (Jurnal Wawasan Manajemen) 6, no. 2 (February 26, 2019): 131. http://dx.doi.org/10.20527/jwm.v6i2.148.
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<p><em>This study aims to explore the brand image of Indomie instant noodle product which is very legendary in Indonesia. This study also aims to determine the responses of respondents regarding their purchase decisions on Indomie brand. The respondents in this study consist of 100 people who are the consumers of Indomie. Age of respondents ranges from 15 years to 50 years in Bandung. The data in this study is the primary data obtained by disseminating questionnaires while the secondary data is derived from previous research and other sources. Analysis technique in this research is descriptive analysis. The results showed that the image of Indomie products is very good in the eyes of respondents while the purchase decision is in the category of good with cultural factors, social factors, personal factors, and psychological factors affecting respondents in decision making choose Indomie products.</em><em></em></p>
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Garczarek-Bąk, Urszula. "Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research." International Journal of Management and Economics 54, no. 1 (March 29, 2018): 36–49. http://dx.doi.org/10.2478/ijme-2018-0004.
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Abstract Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products’ possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences in eye movement and brain activity for PL products. This article examines how approach motivation, measured by total fixation duration and by EEG asymmetry over the frontal hemisphere of the brain, predicts PL purchase decision. Findings: This study investigates implicit variables that can influence consumers’ willingness to PL purchase. The relatively greater left frontal activation (i.e., higher approach motivation) during the predecision period predicted an affirmative purchase decision in some cases. The eyetracking study did not reveal differences between women’s and men’s esthetics sensitivity toward the presented PL products. EEG research proved that consumers were not influenced by the PL product price. Originality/value: Literature lacks credible information on young buyers’ behavior in the context of PL products. This paper elaborates on PL perception, revealing the neural origins of the associated psychological processes.
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Karima, Muhammad Iqbal, and Dipa Mulia. "Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop." Research, Society and Development 10, no. 11 (August 31, 2021): e279101119543. http://dx.doi.org/10.33448/rsd-v10i11.19543.
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Research in journal aim for analyze the factors that influence the purchase of coffee online in the era of the Covid 19 pandemic at the Jotey Coffee Shop. This research uses methodde quantitative. The population in this study are online buyers, especially Jotey coffee at the Jotey Coffee Shop, East Bekasi with a sample size of240 consumers Kedai Jotey, where the sample uses the Hair method. Test the hypothesis proposed in this study done with tool test analysis regression and hypothesis partial and simultaneous by using software Smartpls 3.2.9. Results analysis show that: 1) Communication a positive and significant effect on online coffee purchasing decisions, 2) Process has a positive and significant effect on online coffee purchasing decisions, 3) Price has a negative and significant effect on online coffee purchasing decisions, 4) Product has a positive and significant effect on online purchasing decisions contemporary coffee, 5) Character has a positive and significant effect on online purchasing decisions for contemporary coffee, and 6) Risk does not have a positive and significant effect on online purchasing decisions for contemporary coffee at the Jotey Coffee Shop.
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Li, Zhihong, Yongzhong Sha, Xuping Song, Kehu Yang, Kun ZHao, Zhixin Jiang, and Qingxia Zhang. "Impact of risk perception on customer purchase behavior: a meta-analysis." Journal of Business & Industrial Marketing 35, no. 1 (January 6, 2020): 76–96. http://dx.doi.org/10.1108/jbim-12-2018-0381.
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Purpose Risk perception is an essential factor affecting how individuals evaluate risk, make decisions and behave. The impact of risk perception on customer purchase behavior has been widely studied; however, the association has been debated. Therefore, the purpose of this paper is to examine the relationship between risk perception and customer purchase behavior and to examine factors that could moderate it. Design/methodology/approach This study conducted a meta-analysis of this relationship and examined factors that could moderate it. Six databases were comprehensively searched. Two reviewers independently selected the studies for inclusion, extracted data and assessed quality. Pearson's r was used as the effect estimate. A total of 33 studies were included in the meta-analysis. Findings The results revealed a negative relationship between risk perception and customer purchase behavior. The geographical region, purchase channel and country development level affected the relationship. The correlation between perceived risk and purchase behavior in European consumers was the highest, followed by the correlation in American consumers; the weakest correlation was found in Asian consumers. For consumers in developed countries, perceived risk had a stronger negative influence on customer purchase behavior than that for consumers in developing countries. The perceived risk of online purchase channels had a stronger negative impact on customer purchase behavior than that of offline purchase channels. Research limitations/implications Risk perception is a useful context in which to explain barriers to customer purchase behavior. In addition, reducing consumers’ risk perception and perfecting the market transaction process with respect to buying behavior should be further studied. Originality/value The findings of this review indicate a direct negative relationship between risk perception and customer purchase behavior. To the best of the authors’ knowledge, this review is the first to meta-analytically summarize the impact of risk perception on customer purchase behavior in social sciences research, and it also illuminates new perspectives for future studies.
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Uzunoz, Meral, and Yasar Akcay. "A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey." Economics Research International 2012 (November 8, 2012): 1–8. http://dx.doi.org/10.1155/2012/732583.
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This paper focused on the effects of some sociodemographic factors on the decision of the consumer to purchase packed or unpacked fluid milk in Sivas, Turkey. The data were collected from 300 consumers by using face-to-face survey technique. The sample size was determined using the possibility-sampling method. Probit model has been used to analyze the socioeconomic factors affecting milk consumption of households. Four estimators (household size, income, milk preferences reason, and milk price) in the probit model were found statistically significant. According to empirical results, consumers with lower household size and higher income levels tend to consume packed milk consumption. Our study findings suggest that consumers who were sensitive to price were less likely to consume packed milk and believe that packed milk price is expensive compared to unpacked milk price. Also, milk price was effective factor concerning packed and unpacked milk consumption behavior. The majority of consumers read the contents of packed fluid milk and are affected by safety food in their shopping preferences.
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Gan, Christopher, Baiding Hu, Cindy Gao, Betty Kao, and David A. Cohen. "An empirical analysis of homeownership in urban China." Journal of Asia Business Studies 8, no. 1 (December 20, 2013): 1–17. http://dx.doi.org/10.1108/jabs-01-2012-0005.
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Purpose – This paper seeks to investigate the impact of socioeconomic factors of homebuyers such as gender, age, marital status, education, economic status and race on home ownership and loan decisions in urban China. Design/methodology/approach – This paper employs logistic regression to investigate the socioeconomic factors affecting the consumers' house purchase decision in urban China and the factors affecting the housing loan application. Findings – Using a structured questionnaire to collect relevant data from household residents (both homeowners and non-home owners) in Nanjing in 2010, the findings document that male respondents who are non-minorities and have higher levels of education are more likely to purchase a house. The results also show that race, educational attainment, size of household and credit card ownership are significantly related to rejection for a housing loan. Research limitations/implications – The findings in this paper provide homebuyers with a better understanding of factors affecting the housing loans and their decision to purchase a house. Homebuyers can accurately assess their financial ability and improve the use of their credit to purchase a house. In addition, Chinese homebuyers should be encouraged to save since savings serve as a step in building their credit worthiness; therefore, their accessibility to housing loans can be improved and the rate of homeownership will be increased as well. Originality/value – This research would benefit both lender and borrowers. The research findings provide banks with a better understanding of homebuyers' characteristics that influence their accessibilities to housing loans. Homeownership requires affordable housing financing. Banks should consider repackaging their home loan products to make them more attractive to those with limited means. Such products should focus on making loans more affordable in real terms. First-time homebuyers are almost always young and earn low incomes.
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Catur Widayati, Christina, Sarton Sinambela, Magito Magito, and Khilyatin Ikhsani. "ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD'S GYM CONSUMERS IN WEST JAKARTA." Dinasti International Journal of Management Science 2, no. 4 (March 10, 2021): 537–50. http://dx.doi.org/10.31933/dijms.v2i4.783.
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The purpose of this study is to find out the factors which affect on purchase decision of fake (non-genuine) Nike sports shoes. Data analysis generally confirms the structural relationship of all variables, namely price and country of origin on brand image and its impact on purchase decision for fake (non-genuine) Nike shoes. This research was conducted on Gold's Gym consumers in the city area of West Jakarta with a sample size of 130 respondents. The data analysis method used in this study is the Component or Variance Based Structural Equation Model where the data processing used Partial Least Square (Smart-PLS) version 3.2.9. The results show that all hypotheses can be accepted, except for the third hypothesis, which indicates that the country of origin does not effect on purchase decision.
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Awan, Hayat M., Ahmad Nabeel Siddiquei, and Zeeshan Haider. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector." Management Research Review 38, no. 6 (June 15, 2015): 640–60. http://dx.doi.org/10.1108/mrr-01-2014-0022.
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Purpose – The purpose of this paper is to identify and determine the connection of various antecedents from educational literary works with Halal purchase intention. It also aims to investigate which antecedents, among all antecedents, have the highest possible participation toward the development of Halal food purchase intention. Consumers across the globe have an ever increasing demand for Halal items nowadays. Similarly, food stuff in Halal category has an increased acceptance across the globe. Numerous researches have therefore focused on Halal food perception, Halal understanding and its approval in various areas of the world. Design/methodology/approach – A total of 300 respondents were taken from four major cities of Pakistan to examine the relationship of factors that influence customer’s Halal purchase intention. Data were collected through structured questionnaire having seven-point Likert scale. It was divided into eight sections with statements measuring Halal Awareness, Halal Marketing, Subjective norms, Religion and Religiosity, Attitude, Subjective norms, Perceived Behavioural control, Halal Certification and Purchase Intention. Findings – The paper draws the findings that most of the customers rely on Halal Marketing, Personal and Societal perception and Halal certifications. On the other hand, least importance was given to their religious beliefs when making a purchase decision. The findings also suggest that customers are influenced by Halal Marketing and Branding practices of food products as they are being influenced by the sales promotions and celebrity endorsements. It has also been found that customers are willing to spend considerable efforts and money to purchase Halal food. Originality/value – The paper clarifies the strategies for Halal food manufacturers and marketers who are following Islamic Marketing philosophy as a base for their marketing campaigns. The study also provides a detailed insight into various behavioural, societal and marketing dimensions that guides the customers about their purchase intentions.
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Ditra Krahara, Yuwan, and Alugoro Mulyowahyudi. "FACTORS AFFECTING CONSUMER BEHAVIOR IN BUYING DECISION OF SUZUKI ERTIGA CAR IN CILEGON CITY, BANTEN." Dinasti International Journal of Management Science 2, no. 4 (April 14, 2021): 656–69. http://dx.doi.org/10.31933/dijms.v2i4.816.
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This study aims to analyze the factors that influence consumer behavior in the decision to purchase a Suzuki Ertiga car in Cilegon City Banten. The population in this study were customers in the city of Cilegon who bought a Suzuki Ertiga with 200 participants. Methods of data analysis using the Structural Equation Model-Partial Least Squares (SEM-PLS). The software that is used to process and analyze data obtained from this study is the Smart PLS version 3.3.2. The results of the study found that Product Quality, brand awareness and promotion had a positive and significant effect on purchasing decisions.
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Limsuwan, Prapimpun. "THE ANALYSIS OF PERCEIVED VALUE FACTORS AFFECTING PARENTS’ TO PURCHASE PACKAGED BABY FOOD PRODUCTS IN THAILAND." Humanities & Social Sciences Reviews 7, no. 5 (September 28, 2019): 318–26. http://dx.doi.org/10.18510/hssr.2019.7537.
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Purpose: The purpose of this study seeks to explore parents’ perceived product value to purchase packaged baby food products. The study utilized exploratory factor analysis to identify appropriate factors that influence parents’ decision making to purchase of packaged baby food products in Thailand.
Methodology: Data were obtained by a preliminary quantitative study carried out in Bangkok, Thailand conducted with 400 parents who are aware of packaged baby food products and used to purchase the products for their children who aged between 6 months to 5 years old. This study used a constructed model of consumers ’choices that uses factors in the combined models to understand the consumers’ decision. The questionnaire included 41 dimensions of factors were utilized by exploratory factor analysis (EFA) and confirmatory factor analysis (CFA).
Main Findings: A Varimax rotated factor structure comprising 41 items with 11 major dimensions of consumers’ choice to purchase packaged baby food products, which has demonstrated good psychometric properties with Kaiser-Meyer-Olkin Measure of Sampling Adequacy value equal to 0.826. A factor structure was generated, which explain 63.61% of the total variance from EFA. Factor 1, comprising 6 items, was designated as “brand name value”; factor 2, comprising 6 items, was designated as “distribution factors”; factor 3, comprising 6 items, was designated as “healthy and safety factors”; factor 4, comprising 3 items, was designated as “Product design ”; factor 5, comprising 3 items, was designated as “proximity”; factor 6, comprising 4 items, was designated as “Influencer factors”; factor 7, comprising 2 items, was designated as “Online promotional factors”; factor 8, comprising 2 items, was designated as “Perceived convenience”; factor 9, comprising 3 items, was designated as “Monetary Value”; factor 10, comprising 4 items, was designated as “Sensory Appeal”; and factor 11, comprising 2 items, was designated as “Traditional promotional factors”.
Implications/Applications: As a result of food innovation, packaged baby food products are now able to target a wider range of child consumption that is more diverse and demanding nutritional and health benefits. Packaged baby food products have entered the global markets and have rapidly gained increasingly market shares. The food industry has reacted to packaged baby food products trend by developing a growing variety of new products with health-related claims and images. This research paper, applying factor analysis, elicited consumer behavior toward packaged baby food products. Factor analysis highlighted the key factors by the perception of nutritional value in determining parents’ purchase intention toward packaged baby food products. This research attempts to bring together the results of fundamental and applied research into packaged baby food products and their development and commercialization in food products. This study aims to gains firstly to promote parents to take into consideration while purchasing packaged baby food products and secondly, to establish implications for achievement among food companies and retailing opportunities.
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Amberg, Nóra, and Róbert Magda. "A kozmetikai piac és a fogyasztói döntéshozatal bemutatása ökonómiai megközelítésben = Introduction of the cosmetics market and consumer decision making from an economic view." Köz-gazdaság 16, no. 1 (March 8, 2021): 87–102. http://dx.doi.org/10.14267/retp2021.01.09.
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Tanulmányunkban bemutattuk a kozmetikai piacra jellemző fogyasztói döntéshozatalt mikro- és makroökonómiai szempontból, illetve a kozmetikai piacok főbb jellemzőit, a globális, nemzetközi kozmetikai piacokat, illetve a hazai kozmetikai termékeladást, a kozmetikumok vásárlására ható tényezők, trendek hatását a kozmetikumok vásárlására. A fogyasztói döntéshozatal közgazdasági értelemben a haszonmaximalizálásra, illetőleg a kockázatminimalizálásra törekszik. A fogyasztó objektíven dönt, teljes körűen informált a kozmetikai piaccal, a kapható kozmetikai termékekkel, illetve igénybe vehető kozmetikai szolgáltatásokkal kapcsolatban, választásakor racionális és szuverén módon cselekszik, vagyis következetes döntéshozatallal választja ki a kozmetikai piacokon megtalálható jószágokat, jószágcsoportokat kombinálva fogyasztói kosarában törekedve hasznosságának maximalizálására. In this study, the micro- and macroeconomic aspects of consumer decision making in the cosmetic market, the main characteristics of cosmetic markets, the global and international cosmetic markets, the sales records of products in the domestic market, as well as the effects of the factors and trends affecting the purchase of cosmetic products were introduced. Consumer decision making in economic terms seeks profit maximization and risk minimization. Consumers make unprejudiced decisions and they are fully informed about the cosmetics market and available cosmetic products and services. Decision making is rational and is conducted independently, which meanas that consumers choose and select goods consistently, combining groups of goods in order to maximize their usefulness.
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Mancini, Paola, Andrea Marchini, and Mariarosaria Simeone. "Which are the sustainable attributes affecting the real consumption behaviour? Consumer understanding and choices." British Food Journal 119, no. 8 (August 7, 2017): 1839–53. http://dx.doi.org/10.1108/bfj-11-2016-0574.
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Purpose This is an exploratory study on consumer information and behaviour towards green, health, local, social and environmental credentials on labels. It focusses on many dimensions of sustainability in the food products that affect consumer choices with a dual purpose: to identify and define “sustainable consumption” behaviour in broad sense and to investigate empirically the factors affecting the real consumption behaviours. The purpose of this paper is to shed light on consumers’ understanding, motivation and use of sustainable labelling in order to understand the role sustainability information plays in the food products market. Design/methodology/approach Two focus groups in order to investigate consumer motivation and behaviour in-depth and to prepare the questionnaire. Identification of the outcomes that could summarize sustainable consumption combining: purchase of local products, consume only seasonal fruit, prefer products with recyclable packaging, attention to the fat content in foods, give importance to traceability and purchase products only in the place of origin. Identification of the “at risk” virtuous consumer, using a binary logistic regression approach, taking into account demographic characteristics, the food and nutrition value system, experience, knowledge, institutional factors and marketing. Findings Results from the focus groups are mainly in line with the empirical analysis, highlighting the key role of education in influencing consumer attitude and behaviour. Consumers give little attention to information provided on the label for sustainable food consumption and environmental protection and have little knowledge of environmental problems. The virtuous consumer appears to give importance to a better food nutrition value system, to pay more attention to ingredients and instructions on the label, to be more attentive to environmental and sustainable attributes, to be concerned about product quality and to be slightly influenced by brands and special offers. Research limitations/implications The findings from the empirical analysis confirm the results from focus groups even if it was not possible from the empirical analysis to investigate in-depth the marketing aspects concerning the food choice. This limit probably comes from the low number of observations. Further research will focus on these marketing aspects. Practical implications Products with sustainable attributes can become a strategic variable and allow companies to gain a competitive advantage, especially for small- and medium-sized enterprises. This may encourage the development of new marketing channels based on the direct relationship between producer and the new consumer demand, increasingly sensitive to the food security issues. Social implications There is a potential interest and sensitiveness to having sustainable behaviour in a broad sense, but there is a lack of knowledge about how to behave to be sustainable. In the absence of binding rules, it is necessary that government promote information and campaigns to generate greater awareness on sustainability, aiming at increasing knowledge to drive the consumer’s choices. This may lead to virtuous results in terms of reducing social costs related to an unhealthy diet, food waste and unsustainable consumption. Originality/value The results show that despite the appearance of attention to the environment and to healthy food which is associated with this emerging critical consumer in the literature, there remains the problem of the consumer giving little attention to information provided on the label for sustainable food consumption and environmental protection. This is the problem of “rules of thumb” in purchasing decisions that prevail in the following situations: when consumers have an overload of information that exceeds their processing limits; when they tend to base their decision making on heuristics, focussing their choices on brands as a proxy for high-quality, product-related characteristics.
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Prince, Melvin, Attila N. Yaprak, and Dayananda Palihawadana. "The moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions." Journal of Consumer Marketing 36, no. 3 (May 13, 2019): 429–38. http://dx.doi.org/10.1108/jcm-11-2017-2432.
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Purpose This paper aims to develop a model that explains the moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions. The authors build their work on moral foundations theory and the social theories of Emile Durkheim. Design/methodology/approach Theory-building from general theories of motivation is grounded in cultural norms, and empirical research is conducted to test theoretical propositions. Findings The focus is on the theoretical implications of binding or individualism morals of consumers within social groups. Consequently, variables in the model relate to ethical themes of community, autonomy and divinity. This theory posits that, for a variety of considerations, loyalty has a direct and positive effect on consumer ethnocentrism and on consumer cosmopolitanism. Serendipitously, other moral foundations have negative effects. The authors theorize that negative relationships exist between authority and consumer cosmopolitanism, and between sanctity and consumer ethnocentrism. This model also illustrates that consumer ethnocentrism positively predisposes favorable domestic product judgments. Research limitations/implications New ethical factors in consumer dispositions affecting product purchase decisions are explored. Hypotheses can be empirically replicated and moderated in future research. Practical implications Marketers can use the variables of personal values, moral foundations and gender role identity to fashion marketing communications and to target selective consumer segments. Social implications The persuasion process of social marketing will be enhanced by understanding relevant motives. Originality/value The use of the fine-grained moral foundation antecedents to predict consumer predispositions of ethnocentrism and cosmopolitanism is without precedent.
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Karami, Masoud, Omid Olfati, and Alan J. Dubinsky. "Key cultural values underlying consumers’ buying behaviour: a study in an Iranian context." Journal of Islamic Marketing 8, no. 2 (June 12, 2017): 289–308. http://dx.doi.org/10.1108/jima-06-2015-0039.
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Purpose By reviewing Iranian cultural values, this paper aims to identify Iranian cultural values that underlie consumers’ buying behaviours. Design/methodology/approach The study is an exploratory research; data are analysed through both exploratory and confirmatory factors analyses. Findings Based on research findings, 20 values can be subsumed under seven meaningful dimensions: cosmopolitanism, innovation, convenience, youthfulness, partiality, other-directedness and faithfulness. Cosmopolitanism was found to be the most influential value affecting consumer buying behaviour; faithfulness was the least important dimension. Research limitations/implications This research is based on quantitative data; using qualitative research or mixed method will enrich the findings. In addition, study findings are not generalisable to different aspects of cultural values and consumption in Iran. Therefore, future work should explore how cultural values influence their buying behaviour in Iran as one of major Islamic countries. Practical implications From a practical marketing perspective, firms interested in pursuing Iranian markets should consider modern cultural values in their product decisions and marketing communications to foster Iranian consumers’ attention and ultimately their purchase decisions. Originality/value The authors believe that this research can arouse sales and marketing managers to be alert for considering Iranian cultural values in their marketing mix decisions. This research also has managerial and research implications for designing and formulating promotion strategy in managing firms’ marketing communication.
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Gupta, Vikas. "The influencing role of social media in the consumer’s hotel decision-making process." Worldwide Hospitality and Tourism Themes 11, no. 4 (August 12, 2019): 378–91. http://dx.doi.org/10.1108/whatt-04-2019-0019.
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Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.
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Ms Krishna, R., and Dr P. Balasubramanian. "Understanding the decisional factors affecting consumers’ buying behaviour towards organic food products in Kerala." E3S Web of Conferences 234 (2021): 00030. http://dx.doi.org/10.1051/e3sconf/202123400030.
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Rising concern for health and environmental issues associated with the rigorous use of chemical fertilizers has necessitated an alternate form of agriculture in Kerala, and that's how organic production came into existence. The organic agricultural production technique is considered to be quite conflicting with conventional production technique where the use of human-made fertilizers like pesticides, weedicides and insecticides are entirely banned. Organic products are perceived to be minimally processed to maintain the integrity of the food without artificial ingredients and preservatives. Therefore right from mid-eighties, consumers, particularly from the developed countries, started switching over towards organically produced food products as they more nutritious, healthy, and nature-friendly. Considering the organic market in Kerala, the state is still at its infant stage with a market share of less than 1%. Hence it is critical to investigate Kerala consumers low consumption level towards environmentally friendly products. The current research intents to explore the factors influencing Kerala consumers’ organic purchase behaviour based on data collected from 200 respondents (100 regular and 100 irregular organic users) using a structured questionnaire. Analysis techniques comprising of correlation and multiple linear regression has been applied for data evaluation. The research findings support the formulated hypothesis and aim at providing necessary guidelines for various stakeholders who are involved in the organic industry.