Relevant bibliographies by topics / Factors Influencing Consumer Perception

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Academic literature on the topic 'Factors Influencing Consumer Perception'

Author: Grafiati
Published: 4 June 2021
Last updated: 2 February 2022

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Journal articles on the topic "Factors Influencing Consumer Perception"

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Morano, Rogerio Scabim, Alcides Barrichello, Rafael Ricardo Jacomossi, and Jorge Ramon D’Acosta-Rivera. "Street food: factors influencing perception of product quality." RAUSP Management Journal 53, no. 4 (October 8, 2018): 535–54. http://dx.doi.org/10.1108/rausp-06-2018-0032.

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Purpose The purpose of this study is to evaluate whether the perceptions of cleanliness and organization of the point of sale, hygiene and training of those who serve the public (service) and healthiness of the products, constitute a base for the perception of the quality of food sold in the street. Studies about development of street food trade have gained relevance in academic debate because of its social and economic significance. Usually, aspects related to sanitary issues are presented, and the factors that influence consumer perception regarding quality of food consumed are less explored. This was the focus of this work. The relationships among possible predecessors – attendance, cleanliness, organization and healthiness – were tested, all acting together, influencing the variable perception of product quality. Competitive models were tested because of theoretical divergences regarding the relationship between quality and healthiness, not yet totally clear in the literature. Design/methodology/approach A quantitative survey was carried out in the city of Diadema (SP, Brazil), getting 603 respondents, with data and theoretical models analyzed by structural equation modeling. Findings Results indicated that organization variable is not significant regarding perception of product quality, while attendance and healthiness directly affect this perception. On the other hand, cleanliness influences perceived healthiness and this, in turn, reinforces perception of product quality. Practical implications The focus of street food traders should be on clerk cleanliness and politeness (characteristics related to the service) that end up influencing the perception that the consumer develops regarding healthiness (characteristic related to product quality). Originality/value Usually research studies on this theme include only aspects related to sanitary and safety issues, and those which focus on consumer perception of food quality cover conventional outlets such as bars and restaurants. There are few ones performed as in this study that analyze street food consumer behavior regarding his/her perception of quality, cleanliness, care received, among others.
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Nguyen, Huong Hoang Diem, Minh Thi Binh Nguyen, and Tram Ngoc Bich Nguyen. "Factors influencing consumers’ attitude in E commerce." Science and Technology Development Journal 19, no. 4 (December 31, 2016): 68–80. http://dx.doi.org/10.32508/stdj.v19i4.772.

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The study investigates key factors that affect consumers' attitude towards shopping online and examines its influence on online shopping behavior. A model with six independent variables including Financial risk, Product risk, Convenience risk, Non-Delivery risk, Return risk, Service and Infrastructure is utilized. Data were collected from 500 online shopping consumers in three cities, namely Ho Chi Minh, Ha Noi and Da Nang. Results show that all six independent variables are statistically significant in explaining consumers' attitudes towards online shopping, in which consumer perception about service and infrastructure is the most significant, with positive effect. On the contrary, consumer perception about Financial risk has a negative effect on the attitude. The findings also reveal the positive role of attitude in encouraging online shopping behavior.
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Wall, William Philip, Bilal Khalid, Mariusz Urbański, and Michal Kot. "Factors Influencing Consumer’s Adoption of Renewable Energy." Energies 14, no. 17 (August 31, 2021): 5420. http://dx.doi.org/10.3390/en14175420.

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The objective of this study was to investigate the factors that influence the consumer adoption of renewable energy in Thailand. The study adopted an extended theory of planned behavior (TPB) by including three additional variables. The study applied a quantitative study methodology, with primary data collected using a survey of consumers in five major cities in Thailand. The data were analyzed using structural equation modeling (SEM). The findings of the study indicated that perception of self-effectiveness, environmental concern, renewable energy awareness, and beliefs about renewable energy benefits have a significant and positive effect on consumers’ intention to adopt renewable energy. The cost of renewable was found to have a negative but non-significant influence on consumers’ adoption of renewable energy, while risk/trust perception was found to have a positive but non-significant influence on consumers’ adoption of renewable energy. The study concluded that stakeholders should take into account the aspects of perception of self-effectiveness, environmental concern, renewable energy awareness, and beliefs about renewable energy benefits when running campaigns to promote the consumer adoption of renewable energy in Thailand
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Liao, Chechen, Yi-Jen Huang, and Tung-Heng Hsieh. "Factors Influencing Internet Banking Adoption." Social Behavior and Personality: an international journal 44, no. 9 (October 9, 2016): 1443–55. http://dx.doi.org/10.2224/sbp.2016.44.9.1443.

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As research on this topic is increasing, we analyzed consumer Internet banking adoption, with a particular focus on privacy, trust, and security based on an analysis of 670 responses to a survey. The results showed that prospective users' privacy concerns, particularly the concerns of those who were more socially aware, were affected by their perception of online banking security vulnerability. The results corroborate those reported in previous research demonstrating the importance of consumer perception of a bank's reputation and similarity to a related entity in creating trust. On the other hand, the results indicate that respondents were not affected by perceived size of the institution, and that privacy concerns did not have an adverse effect on prospective users' decision to adopt Internet banking.
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de França Doria, Miguel. "Factors influencing public perception of drinking water quality." Water Policy 12, no. 1 (November 1, 2009): 1–19. http://dx.doi.org/10.2166/wp.2009.051.

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A better understanding of the processes that influence public perception can contribute to improvements in water management, consumer services, acceptability of water reuse and risk communication, among other areas. This paper discusses some of the main variables involved in public perception of drinking water quality. Research on this topic suggests that perceptions of water quality result from a complex interaction of diverse factors. In many circumstances, the estimation of water quality is mostly influenced by organoleptic properties, in particular flavour. In addition, a variety of other factors also have an influence on perceptions of quality. These include risk perception, attitudes towards water chemicals, contextual cues provided by the supply system, familiarity with specific water properties, trust in suppliers, past problems attributed to water quality and information provided by the mass media and interpersonal sources. The role and relevance of these factors are discussed in detail.
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Valencia, Vania, Santoso Santoso, Pradita Eka Pebrianti, and Muhammad Aries Satria Raharjo. "Factors Influencing Consumer’s Intention to Buy Furniture Online in Greater Jakarta, Indonesia." Jurnal Pemasaran Kompetitif 4, no. 1 (October 1, 2020): 33. http://dx.doi.org/10.32493/jpkpk.v4i1.7175.

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The purpose of this research was to examine the factors that affect the consumer’s intention to purchase furniture via online store in Greater Jakarta. Some of the factors that considered by this research as a baseline on this journal were the consumer perceptions, perceived risk and perceived benefits. In addition, this research adding another relationship between consumer’s attitude and intention to make a purchase online. An Internet-administered survey method use to Greater Jakarta citizen. Results of this research have shown that online shopping is begin to be considered successfully provide a substantial benefit to the consumer, even though the risk factor proportion still exist. The findings also show that the increased attitudes of Greater Jakarta consumers towards online furniture shopping have been significantly affected by consumer perception and benefit.
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Saxena, Dr Gaurav. "Factors Influencing Consumers’ Attitude & Perception towards E-shopping in NCR." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 741–47. http://dx.doi.org/10.17762/turcomat.v12i5.1478.

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The daily advancing usage of Internet in India helps facilitate growing prospects for shopping online. Online shopping is an advancing sphere of technology. The explosion of online shopping has provided ground for comprehensive research targeted at luring and engaging customers from both the technology-oriented and consumer’s view. Behaviour of consumer is regarded as an applied discipline since mostly decisions are considerably effected by human behaviour or anticipated actions. Most companies today employ the Internet as a means to cut marketing costs, consequently lowering the cost of their services or products with a view of remaining in the lead in a greatly competitive market. Additionally companies deploy the Internet to transfer, communicate and circulate information, to market a product, to obtain feedback as well as to make satisfaction surveys with the consumers. The consumer employs the Internet to purchase a product online, as well as to compare rates, features of a product and after sale service facilities provided after buying the product from a specific website. The current work aims at exploring possible dependent and independent variables that affect customer’s attitude towards E-shopping behavior in NCR. The work is based on a pragmatic research study.
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Wendin, Karin ME, and Maria E. Nyberg. "Factors influencing consumer perception and acceptability of insect-based foods." Current Opinion in Food Science 40 (August 2021): 67–71. http://dx.doi.org/10.1016/j.cofs.2021.01.007.

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Silveira, Marcelo Paciello, Marcos Vinicius Cardoso, and Filipe Quevedo-Silva. "Factors influencing attendance at stadiums and arenas." Marketing Intelligence & Planning 37, no. 1 (February 4, 2019): 50–65. http://dx.doi.org/10.1108/mip-02-2018-0048.

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Purpose The purpose of this paper is to propose a model to evaluate the factors that influence soccer attendance at stadiums and arenas. Design/methodology/approach The quantitative method based on a structural equation modeling using partial least squares. Findings The results validated the proposed model. The results also showed that the greater the identification of the sports consumer with his team, the greater the impact on his satisfaction, increasing his loyalty to the team and his intention to buy tickets for a soccer match. It was also detected that the higher the risk perception, the lower the purchase intention of tickets. In addition, the study showed that the greater the involvement of sports consumers with soccer, the greater their intention to buy tickets. Originality/value One of the academic implications was to prove that team identification can be a predictor of satisfaction, and that the interrelationship between identification with the team, satisfaction at attending soccer matches at the stadium and loyalty to the team constructs has a high impact on the purchase decision of the sports consumer. In addition, the study tests a model that aggregates several constructs with empirical data for other researchers to better understand the phenomenon of attendance in stadiums and arenas.
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Kleinová, Katarína, and Juraj Neománi. "Perception of food origin by the Slovak consumer." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 58, no. 6 (2010): 227–34. http://dx.doi.org/10.11118/actaun201058060227.

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In many product categories is one of the factors influencing consumer behaviour also the country of origin what is the main goal of this article. Consumers are influenced by their own origin, by ex­pe­riences with domestic and foreign products and stereotyped ideas about quality and reliability of products from other countries. The results of many marketing studies have concluded that the eva­lua­tion of products is significantly influenced by knowledge of where the products were produced. However, when directly analysing the importance of country of origin in the purchase decision, ­buyers mostly minimize its impact. They want to look like logical or rational consumers who decide rather for more objective internal product attributes (taste, design and appearance) than the external factors, including the origin.
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Dissertations / Theses on the topic "Factors Influencing Consumer Perception"

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Mahalder, Krisnendu, and Syed Millatur Rahman. "Factors Influencing Consumer Perception Regarding Cosmetics Purchase : A study on Bangladeshi consumers." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35251.

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Aim and method: This study aims to investigate the consumer behavior of the cosmetics customers and the consumer perception about the available local and foreign branded cosmetics products in Bangladesh. To achieve the purpose of the study, an effective mixture of qualitative and quantitative method has been utilized by conducting interviews and online survey with local businesspersons and consumers of cosmetics in Bangladesh respectively.   Result and conclusion: Consumer perception regarding cosmetics products in Bangladesh is influenced by seven factors identified in this study. They are country of origin, psychological attributes of the consumers, place where product is sold, external attributes, quality, consumers’ own characteristics and finally increased disposable income of the consumers. We identified all but one of these factors from the existing literature and our analysis showed that findings of the existing literature support our study. One new factor found in the course of this study is that the increasing number of middle to affluent consumers in Bangladesh is another crucial factor that motivates consumer perception towards cosmetics in the context of Bangladesh.   Contribution: The study contributes to literature coherent with consumer behavior and consumer perception regarding the customers of cosmetics products in Bangladesh. As the literature has remained unexplored in context of Bangladesh, this paper would be an insight for local and foreign branded cosmetics regarding how the consumers see the market and the factors that influence their purchase, preference and loyalty decisions. Furthermore, through the findings of the study, recommendations can be prescribed for the local cosmetics manufacturers to strengthen their market share in the future.
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Gomes, Filipe Gonçalo Ferreira. "O prazer associado ao consumo de alimentos e factores influenciadores." Master's thesis, [s.n.], 2013. http://hdl.handle.net/10284/4616.

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Projeto de Pós-Graduação/Dissertação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Farmacêuticas
Os indivíduos quando sujeitos a várias sensações transmitem respostas que surgem de reacções fisiológicas resultantes de certos estímulos, gerando a interpretação das propriedades intrínsecas aos alimentos, sendo a análise sensorial realizada em função dessas respostas individuais. As sensações são medidas por efeitos psicológicos, podendo dimensionar a intensidade, extensão, qualidade, duração, gosto ou desgosto em relação ao alimento avaliado, e os estímulos são medidos por processos físicos e químicos. Neste processo, os indivíduos, através dos seus órgãos sensitivos, numa percepção somato-sensorial, utilizam os cinco sentidos: paladar, visão, olfacto, tato e audição. Este estudo de investigação teve como tema “O prazer associado ao consumo de alimentos e factores influenciadores”, apresentando como objectivo principal o estudo da percepção do prazer associado ao consumo dos alimentos e os factores influenciadores ao mesmo comportamento. Também se pretendeu estudar de que forma os sujeitos percepcionam o prazer durante a sua alimentação, identificar as qualidades sensoriais dos alimentos e das bebidas que definam as preferências dos consumidores, nomeadamente, as bases químicas, físicas e cognitivas da percepção. Tratou-se de um estudo descritivo correlacional, com recurso a um questionário como técnica de recolha de dados, numa amostra de 51 indivíduos, sendo estes clientes habituais da farmácia Ribeira do Neiva, do concelho de Vila Verde, distrito de Braga. Os dados obtidos foram registados e tratados no software IBM SPSS®20.0, tendo-se realizado análise estatística univariada e bivariada. A análise univariada realizou-se recorrendo à determinação de frequências, bem como a medidas de tendência central e de dispersão e para análise bivariada utilizou-se o teste de independência do qui-quadrado. O nível de significância utilizado foi p≤0,05. Da amostra estudada 59,1% dos indivíduos do género feminino apresentaram um IMC dentro do intervalo para peso normal, já no género masculino 69,0% apresentaram um IMC acima dos valores considerados para peso normal. O hábito do consumo de alimentos ricos em gordura e açúcares verificou-se em 78,4% e 70,6% da amostra estudada, respectivamente. Procedendo-se a uma análise por género, verificou-se que os alimentos mais consumidos pelo género feminino foram sobretudo os legumes (50,0%) e a fruta (27,3%). Os indivíduos do género masculino optaram maioritariamente pela carne (51,7%) e fruta (17,2%). Estatisticamente verificou-se uma relação entre a escolha do alimento mais consumido e o género (p=0,007), opção que por vezes se encontra associada à auto-estima do género feminino. Quando questionados se a cor de um alimento interferia na escolha desse mesmo alimento quando o iam consumir, 54,5% das mulheres e 75,9% dos homens referiu que a cor não intervém na escolha. No entanto verificou-se uma relação significativamente estatística em ambos os sexos, entre o alimento que mais gostam (p=0,029) ou consomem (p=0,000) e a cor que mais lhes agradavam num alimento. A melhoria dos hábitos alimentares dos indivíduos estudados deve passar pela redução na escolha de alimentos ricos em gorduras e açúcares e no aumento da prática de exercício físico, sendo fulcral, a intervenção de profissionais de saúde que alertem para a importância de uma alimentação equilibrada, com vista a promoção da saúde e a prevenção do aparecimento de patologias associadas.
Individuals when subjected to various sensations convey answers arising from physiological reactions resulting from certain stimuli, generating the interpretation of the intrinsic properties of the foods, and the sensory evaluation carried out in light of these individual responses. The sensations are measured by psychological effects, which can scale the intensity, extent, quality, duration, taste or distaste for the assessed food, and the stimuli are measured by physical and chemical processes. In this process, individuals, through their sensory organs, in a somatosensory perception, use the five senses: taste, sight, smell, touch and hearing. This research study had as its theme "The pleasure associated with the consumption of food and influencing factors", with the main objective to study the perception of pleasure associated with the consumption of food and the factors influencing the same behavior. It is also intended to study how subjects perceive pleasure during their feeding, to identify the sensory qualities of foods and drinks that define consumer preferences, including the bases of chemical, physical and cognitive perception. This was a descriptive correlational study, using a questionnaire as a data collection technique, a sample of 51 individuals, these being regular customers pharmacy Ribeira do Neiva, in the municipality of Vila Verde, in Braga district. The data were recorded and processed in IBM ® SPSS 20.0 software, having performed univariate statistical and bivariate analysis. Univariate analysis was performed using the determination of frequencies, as well as measures of central tendency and dispersion and the bivariate analysis was used the test for independence chi-square. Significance level used was p≤0.05. 59.1% of the studied population of the female individuals had a BMI within the range for normal weight, since in males 69.0% had a BMI above the values considered for normal weight. The habit of consuming foods high in fat and sugars checked in 78.4% and 70.6% of the population respectively. Proceeding to an analysis by gender, it was found that the most consumed foods by females were mainly vegetables (50.0%) and fruit (27.3%). The individuals of the male gender opted mostly for meat (51.7%) and fruit (17.2%). Statistically there was a relationship between the choice of the most consumed food and gender (p = 0.007), this option being sometimes associated with self-esteem of the females. When asked if the color of a food interfered with the choice of food even when they were going consume 54.5% of women and 75.9% of men reported that the color is not involved in the choice. Nevertheless there was a statistically significant relation for both genders, between the food they like best (p = 0.029) or consume (p = 0.000) and the color that pleased them in a food. Improving dietary habits of the subjects must pass by a reduction in choice of foods high in fats and sugars and an increase in physical exercise, being crucial, the intervention of health professionals who warn of the importance of a balanced diet, with view to promoting health and preventing the onset of associated diseases.
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Bridglall, Shenai. "Analysing factors influencing purchase intentions, perception and culture for consumers of women’s luxury footwear in South Africa." Master's thesis, University of Cape Town, 2018. http://hdl.handle.net/11427/29406.

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Consumer behaviour and purchase intention are some of the most discussed topics in marketing academia and practice alike. A rich and constantly developing body of literature complements this field. However, even though many theories exist, one’s understanding remains limited in some areas. The motivation for conducting this study was attributable to the researcher’s experience who has worked with luxury footwear brands in South Africa, Europe and Asia. In addition, marketers’ failure to understand consumer buying behaviour and purchase intentions are difficult tasks that have driven the researcher to undertake this study. The primary objective was to determine the factors that influenced the purchase intentions of consumers of luxury footwear This study explored South Africa and the literature around propositions of the model of purchase intentions proposed by Vigneron and Johnson through a positivist lens. Data was collected using Elle South Africa’s Instagram social media networking platform. A total of 1350 participants were involved in the survey, which was only limited to Cape Town and Johannesburg. Only 200 participants met the criteria of women spending money on luxury footwear. Non-probability convenience sampling technique was used in this study because the sample elements were readily available using the Elle South Africa Instagram social networking platform. Quantitative data was analysed through Structural Equation Modelling and the findings were presented in frequency tables. The results showed that culture moderated the relationships between luxury perception and the purchase intention for consumers of luxury women’s footwear; extrinsic factors were more relevant than intrinsic factors in the purchasing of luxury footwear; and that luxury perception positively influences the purchase intentions for consumers of the luxury footwear market in South Africa. Knowing what motivates women’s purchase intentions is critical to growing brand customer bases, which is possible through improving market segmentation. Suggestions for improving segmentation are possible through greater definition of variables. Additional research was suggested to establish details which encourage this market to buy luxury footwear brands. This is particularly important in terms of South Africa, which is home to many different cultures where these ethnic groups are confined to a small region. Customers need to be able to make trade-offs between intrinsic and extrinsic factors and costs in this market, which is critical knowledge especially in economic downturns.
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RACHERLA, PRADEEP. "FACTORS INFLUENCING CONSUMERS' TRUST PERCEPTIONS OF ONLINE PRODUCT REVIEWS: A STUDY OF THE TOURISM AND HOSPITALITY ONLINE PRODUCT REVIEW SYSTEMS." Diss., Temple University Libraries, 2008. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/14219.

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Business Administration
Ph.D.
Online word-of-mouth (WOM) platforms have been referred to by various terms such as online communities, feedback systems, peer reputation systems, or consumer generated media. Such systems provide a global platform for customers to share their experiences, and also rate service providers. WOM systems are burgeoning on the Internet for products such as music and books (Amazon.com), news (Slashdot.org), consumer electronics (shopping.com), tourism and travel (Tripadvisor.com; Hotels.com), and many other products and services. As with the traditional WOM, numerous studies have shown that these systems have a significant impact on customer decision making process, their satisfaction with goods and services, and the overall value of online economic transactions. In this study, the primary focus were the product review systems (PRS). These review systems are less personal but more ubiquitous platforms for online WOM wherein consumers post reviews about the products/services they have consumed. These reviews are widely accessible to other consumers but are disseminated only when other consumer consult these reviews during the purchasing process. However, there are still numerous problems associated with these systems. Recent studies have shown that there are numerous instances of deceptive information provided by service providers themselves or customers who have been paid by commercial parties. Added to this is the problem of anonymity in a computer mediated environment that adds to the already existing uncertainty for the consumer. Further, each review system consists of hundreds of consumer reviews associated with any given product or service. Given that consumers face these numerous problems, research is yet to examine the factors that drive the consumers develop trust in these reviews, and base their purchasing decisions on the information gleaned from the review systems. The main objective of this study was to explore this interesting phenomenon. To this end, this study applied uncertainty reduction theory and Social identity theory to delineate certain aspects of the online reviews that might have an impact on the consumer's assessment of online product reviews. Based on these theories, it was hypothesized that the informational content of the review and social component of the review (individuals' identity information disclosure and the consumers' perceived similarity with this information) have a significant effect on the consumers' trust in a review and subsequently the purchase intention. Further, based on the elaboration likelihood model, it was also posited that consumers' use of these heuristics is more salient while evaluating high involvement products than low involvement products. To test the hypotheses, the study adopted a quasi-experimental design with 2x2 (2 levels each for information content and social component within-subjects) x 2 (2 involvement modes between-subjects) full factorial design. Based on two levels for each of these factors, four reviews similar to those found in sites such as tripadvisor.com were created. A total of 283 students (153 in high involvement mode and 130 in low involvement mode) evaluated these reviews and assigned trust scores as well purchase intention scores to each review. The data was analyzed using linear mixed models and structural equation modeling. The results showed that both the main effects, information content of the review, and the consumers' perceived social identity with the reviewer contribute to an increased trust in the reviews. The study data did not support the hypothesis that involvement of the activity moderates the above mentioned relationships. Within this, information content was found to be playing an important role in both the involvement modes whereas the social component explained more variance in the trust in the high involvement mode than low involvement mode. Some of the results concur with previous research in both traditional and online WOM. The significance of these results in the extant literature as well their implications for both product review system providers as well tourism and hospitality service providers are discussed in detail.
Temple University--Theses
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Johnsson, Östergren Amanda, and Linnea Alldrin. "Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

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Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). From a consumer perspective, branding helps direct customers in choosing what they want to buy (Tarnovskaya and Bertilsson, 2017). This way, they spend less time focusing on the type of product and its qualities, because they can instead look at the products they are already familiar with instantly and purchase with little processing time (ibid). Not all companies are successful with branding and even successful companies run into issues. Customers usually determine if they like or dislike a brand, which means a brands main purpose should be to make their customers happy. It is important for businesses to give their customers a promising message and stay consistent to their brand.  Facebook and Instagram are both influential brand names to the face of consumers in the area of social networking. Both companies have over a billion site visits per day and their consumer usage has rapidly grown since Facebook’s first opening in 2004 and the grand opening of Instagram in 2010. In 2012, Kevin Systrom sold Instagram to Facebook for $1 billion dollars. Since the sales, both companies now average around the same market share and took place for the largest social media sites with the highest number of users, now above competitors Snapchat and Twitter (Barr, 2018). The purpose of this research is to identify and describe key factors that has made Facebook and Instagram successful in the perspective of university students. In addition, the findings will aim to discover key factors of success in branding that continually influence them to use social media sites such as Facebook and Instagram daily.  Conclusions of the study were that Facebook and Instagram both have success factors that are the same and some factors that are different. Facebook and Instagram’s success factors based on the research include an easy to use platform and the ability to connect with friends and family. Instagram had a few other strong success factors including its visual display of pictures instead of word content and their smoothly designed mobile app. Facebook lacked in both of these areas that Instagram excelled in. This made Facebook the weaker social media site when compared with Instagram.
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Rodrigues, Ricardo Felipe Ferreira. "Factors influencing consumer decision in crowdfunding." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/13511.

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Crowdfunding is a recent and emerging method of raising capital for the development of projects (both profit and non-profit oriented) without traditional intermediation of financial institutions, freeing entrepreneurs from the costs, regulation and paperwork associated with it. Besides, it is also a method of pre-testing new products to a selected and enthusiastic audience. The objective of this dissertation is to understand what factors are influencing the consumer decision to fund projects. The literature review contributes with: (1) intrinsic factors, like desire for patronage; (2) extrinsic factors, like presentation of the project; and (3) social pressure. There are also factors associated with current level of funding and number of funders, as well as type of project involved, being it charity or not. Moreover, attitudes also play a role into affecting the decision to fund. To answer the research question, a two phase methodology was used: a qualitative survey that captured intention to fund and motivations from different interviewees, in order to build up a decision process that encompassed all possibilities described by the literature. After the qualitative survey, a quantitative research was employed to validate the insights generated by the qualitative phase and collect further data in order to generate the association between intention to fund and behaviors. Among the insights generated by the qualitative phase were the fact that most funders had the primary motivation to buy the product being offered as if they were pre-ordering. However, this was not the main reason for the charity funder. Additionally, the respondents that pre-ordered products did so for the single reason that these products sufficed needs that they had. These needs greatly varied, from missing traditional old games to solving a wallet organization problem. Another characteristic of the pre-orders is that they would not give small pledges, for the sole reason that they would not receive the product in exchange. Rewards played a big role into luring the respondents in funding more than they previously considered. This was also true for the charity donor respondent, who also donated more. The quantitative phase confirmed the insights above and generated extra information on association and categories. Charity and Art projects concentrated the majority of respondents saying that the reason to invest was basically helping to develop the project without demanding material reward in exchange. However, other projects such as Music also presented high numbers of donation-like behavior, possible given the emotional involvement between funder and artist. Other categories presented a mix of reasons to fund or skewed towards buying the product only, which can be explained by rewards effects and the fact that the categories involved are basically selling products. The quantitative survey also confirmed the main sources used to get to know the projects: recommendation and forums and blogs were also in this survey the main sources used. Another outcome of this phase was the development of factors through attitudinal statements that could explain the intention to fund. Six factors were created, namely Enthusiasm (for crowdfunding), Exclusivity (buying rewards), Charitable (small pledges to help funding), Caution (similar to the diffusion of responsibility, that is, waiting for more funders to give the first step), Intimacy (project was recommended or emotional attachment to the creator) and Sharing (actively sharing in order to also help bring more funders to finish the project). Categories that have high emotional involvement presented association also with intimacy, like music, film and technology. Given the fact that the sample did not have many enthusiastic for crowdfunding, this factor did not show any association with any categories. Categories that do not provide products in return, such as food and photography, presented high levels of association with the charitable factor. Sharing is highly associated with technology, given the fact that this category concentrates respondents that are more innovation-driven and enthusiastic about the product, so they need to share and generate word of mouth in order to help reach the funding goal.
Crowdfunding é um método recente e emergente de captar dinheiro para desenvolvimento de projetos (tanto orientados a lucro ou não) sem a intermediação tradicional de instituições financeiras, liberando empreendedores de custos, regulações e burocracia associada a essa prática. Além disso, também é um método de pré-testar novos produtos com um público selecionado e entusiasmado. O objetivo dessa dissertação é entender que fatores estão influenciando a decisão do consumidor de investir em projetos. A literatura contribui com: (1) fatores intrínsecos, como desejo de patronagem; (2) fatores extrínsecos, como a apresentação do projeto; e (3) pressão social. Há ainda fatores associados com o nível atual de captação e número de investidores, assim como tipo de projeto envolvido, sendo ele de caridade ou não. Além disso, atitudes também possuem um papel em afetar a decisão de compra. Para responder a pergunta de pesquisa, uma metodologia de duas fases foi usada: uma entrevista de profundidade para capturar intenção de investir e motivação, de forma a construir um processo de decisão que englobasse todas as possibilidades descritas pela literatura. Após essa pesquisa qualitativa, uma pesquisa quantitativa foi feita para validar as informações coletadas pela fase anterior e coletar dados adicionais para gerar uma associação entre intenção de investir e comportamento. Dentre as informações geradas pela fase qualitativa, temos o fato que a maioria dos investidores tiveram como principal motivação a compra do produto sendo oferecido como se eles estivessem participando de uma pré-venda. Entretanto, essa não foi a principal razão para o investidor de caridade. Além disso, os respondentes que pré-compraram os produtos o fizeram para única razão que esses produtos satisfizeram desejos que tinham. Esses desejos variavam, sendo desde saudade de jogos antigos como resolver um problema de organização da carteira. Outra característica da pré-compra foi que eles não investiam valores simbólicos, pela razão que se o fizessem não receberiam o produto em troca. Recompensas tiveram um grande papel em atrair os respondentes para investimento em valores maiores que consideravam anteriormente. Também é verdade para o investidor em caridade, que também doou mais. A fase quantitativa confirmou as informações acima e gerou informação extra sobre as categorias de produto. Projetos de caridade e arte concentraram a maioria dos respondentes que disseram que a principal razão para investir foi basicamente ajudar a desenvolver o projeto sem demandar um produto em retorno. Entretanto, outros projetos como Música também apresentaram altos números de comportamento caridoso, possivelmente por causa do envolvimento emocional com o artista. Outras categorias apresentaram um mix de razões para investir ou enviesado a comprar o produto apenas, o que pode ser explicado pelo efeito de recompensas e pelo fato que essas categorias estão simplesmente pré-vendendo produtos. Essa pesquisa também confirmou as principais fontes usadas para conhecer mais sobre os projetos: recomendação pessoal e blogs e fóruns. Outro resultado dessa fase foi o desenvolvimento de fatores a partir de frases atitudinais que puderam explicar intenção de investir. Seis fatores foram criados: Entusiasmo (por crowdfunding), Exclusividade (compra de recompensas), Caridade (doações pequenas para ajudar o desenvolvimento do projeto), Cautela (similar à difusão de responsabilidade, isto é, espera por mais investidores para dar o primeiro passo), Intimidade (projeto foi recomendado ou há ligação emocional com o criador) e Compartilhamento (compartilhar para ajudar a trazer mais investidores para o projeto). Categorias com alto envolvimento emocional apresentaram associação com Intimidade, como música, filme e tecnologia. Dado o fato que a amostra não continha muitos entusiastas por crowdfunding, esse fator não apresentou qualquer associação com as categorias. Categorias que não entregam produtos em troca, como comida e fotografia, apresentaram altos níveis de associação com o fator caridade. Compartilhamento é altamente associado com tecnologia, dado o fato que essa categoria concentra os respondentes que são mais orientados à inovação e entusiastas sobre o produto, então precisam compartilhar e gerar boca-a-boca para ajudar a atingir a meta de investimento.
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Mörhed, Jakob, Jennica Karlsson, and Stephanie Kulik. "Ecological Consumer : A study on the factors influencing the ecological consumer." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9553.

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Ecological issues are current topics which consumers face in every-day life. The growing awareness by the consumers that they can have an impact on protection of the environment, animals and their own health is the reason of the growing market of ecological products (Kinnear, Talor and Ahmed, 1974; Polonsky, 1994). According to the Swedish consumer agency the agricultural sector had increased highly since the 1990s. Hence the companies had increased its market activities significant under the last decade (Konsumentverket, 2007).

It appears more and more that the most important aspect for competitive positioning of companies providing ecological food is to understand the factors which drive consumers to purchase ecological food products. The KRAV label appears as an essential part of market ecological food. In this context it is very interesting to identify in which degree the consumer is affected by the third-party label KRAV.

The purpose of the paper is to identify information about the ecological consumer as well as the factors that influence consumers to buy ecological food products and in this context examine the awareness and importance of ecological labels, in Jönköping County.

The thesis is limited in its geographical area because the consumer survey is done in several cities in Jönköping County. The thesis considers general the ecological food industry and does not include other ecological industries such as clothes or furniture.

By studying former surveys and conducting a previous study a survey questionnaire was developed. 102 respondents from Jönköpings County were asked to fill in this questionnaire. The collected data were evaluated with the statistical program SPSS. Analysis of variance, correlation analysis and descriptive analysis were used.

The authors have got the impression that the ecological consumer in Jönköping County is mostly female and higher educated. The most important factors that influence the consumer positively to choose the ecological products are healthiness, environmental friendliness and better taste. If products do not include pesticides and are produced “animal friendly” it also influence the consumer positive. Negative factors that influence consumers are still a too high price, unavailability and bad/no information.

 

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Hasan, Maher Mohamad. "Factors influencing Consumer Behaviour on the Czech Market." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16370.

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The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.
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Abed, Salma Seraj. "Exploring factors influencing consumer intention to use social commerce." Thesis, Swansea University, 2016. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.764190.

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Greenwalt, Erin M. "Factors Influencing Chinese Consumer Choice of English Training Schools." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338386682.

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Books on the topic "Factors Influencing Consumer Perception"

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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User perception and influencing factors of technology in everyday life. Hershey, PA: Information Science Reference, 2013.

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Vaughan, Elaine. Some factors influencing the nonexpert's perception and evaluation of environmental risks. New York: Garland Pub., 1990.

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Knox, Simon. Consumer involvement with grocery brands: An empirical study of the factors influencing choice. Cranfield: Cranfield School of Management, 1992.

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Zang, Tong. An exploration into whether Chinese consumer behaviour has changed when buying imported cars: The main factors influencing Chinese consumer behaviour. Oxford: Oxford Brookes University, 2003.

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Godfrey, Christine. Factors influencing the consumption of alcohol and tobacco: A review of demand models. [York] ([Heslington, York YOI SDD]): University of York, Centre for Health Economics, 1986.

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Turner, Catherine Keith. FACTORS INFLUENCING CONSUMER CHOICES IN GRADUATE NURSING EDUCATION AT ANDREWS UNIVERSITY (MICHIGAN). 1995.

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Drew, Gouvier W., ed. Channels of communication and related factors influencing the perception of meaning, value, and emotion. Mahwah, N.J: Lawrence Erlbaum Associates, 2002.

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Chin, Patricia Ann. FACTORS INFLUENCING A BATTERED WOMAN'S PERCEPTION OF CONTROLLABILITY IN VIOLENT INTIMATE RELATIONSHIPS (DOMESTIC VIOLENCE). 1992.

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1997 survey of consumer attitudes and behaviors regarding dental issues: Factors influencing visits to the dentist. Chicago, Ill: ADA, 1998.

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Book chapters on the topic "Factors Influencing Consumer Perception"

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Hemsley-Brown, Jane, and Izhar Oplatka. "Organisational Factors Influencing Higher Education Consumer Choice." In Higher Education Consumer Choice, 94–117. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1007/978-1-137-49720-8_5.

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Pangborn, R. M. "Selected Factors Influencing Sensory Perception of Sweetness." In Sweetness, 49–66. London: Springer London, 1987. http://dx.doi.org/10.1007/978-1-4471-1429-1_4.

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Gu, Yu, Wei Su, and Minxia Liu. "Analysis of Influencing Factors of Depth Perception." In Lecture Notes in Networks and Systems, 387–94. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-80624-8_48.

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Menon, Mohan K., and Pamela A. Kennett. "Consumer Ethnocentrism: An Exploratory Study of Influencing Factors." In Global Perspectives in Marketing for the 21st Century, 105. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_30.

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Abdallah, Rany, Petrus Paulus Steyn, and Ihab Kamel. "Factors Influencing the Perception of Pain in Pregnancy." In Pain, 989–92. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-99124-5_211.

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Tarabella, Angela, and Barbara Burchi. "Factors Influencing Energy Balance: Estimation Methods." In Aware Food Choices: Bridging the Gap Between Consumer Knowledge About Nutritional Requirements and Nutritional Information, 31–53. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-23856-2_4.

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Henry, Susan L. "Factors Influencing Consumer Behavior in Turn-of-the-Century Phoenix, Arizona." In Consumer Choice in Historical Archaeology, 359–81. Boston, MA: Springer US, 1987. http://dx.doi.org/10.1007/978-1-4757-9817-3_15.

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Chapman, C. Elaine, Iolanda C. Zompa, Stephan R. Williams, Jafar Shenasa, and Wan Jiang. "Factors influencing the perception of tactile stimuli during movement." In Somesthesis and the Neurobiology of the Somatosensory Cortex, 307–20. Basel: Birkhäuser Basel, 1996. http://dx.doi.org/10.1007/978-3-0348-9016-8_25.

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Cho, E. K., H. Y. Park, J. W. Kim, J. H. Hah, and C. S. Kim. "Factors Influencing Speech Perception Abilities in Cochlear-Implanted Children." In Advances in Oto-Rhino-Laryngology, 145–47. Basel: KARGER, 2000. http://dx.doi.org/10.1159/000059223.

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Connolly, Margaret. "Factors Influencing Consumer Wine Choice: The Case of Wine Tourism." In Management and Marketing of Wine Tourism Business, 43–61. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75462-8_3.

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Conference papers on the topic "Factors Influencing Consumer Perception"

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Sun, Huihui. "Research on the influencing factors of consumer food safety risk perception." In 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icemct-17.2017.122.

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Soon, Danny Wong Chee, Tan Chuu Wei, and Lim Wei Lee. "Factors Influencing Consumers' Perception on Mobile Payment among Generation Z in Malaysia." In the 2nd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3358528.3358532.

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Zhao, Zhojun, and Jairo Gutierrez. "Customer Service Factors Influencing Internet Shopping in New Zealand." In InSITE 2004: Informing Science + IT Education Conference. Informing Science Institute, 2004. http://dx.doi.org/10.28945/2837.

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Recent e-commerce failures caused by poor e-customer service have motivated many researchers to explore the factors that influence e-customer service quality, which leads to business-to-consumer (B2C) e-commerce success. The research reported in this paper explored the perceptions of a group of New Zealand e-customers and e-users about e-customer service and the influence of their perceptions on their attitudes towards Internet shopping. The study findings strongly indicate e-customers are only moderately satisfied with current e-customer service. Conversely, New Zealand e-users (i.e.: not yet “customers”) are discouraged from using the Internet for shopping due to issues such as credit card security, resistance to change, lack of physicality, hard-to-trust online vendors, and the perceived insecurity of payment systems. The study found that the motivators to Internet shopping are: goods returns and refunds policy, privacy protection, timely online service, ease of use, help and support facilities. Based on these findings, some recommendations on e-customer service for Internet shopping are presented.
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Gajula, Srimannarayana, and P. Dhanavanthan. "Consumer’s perception and factors influencing selection of health insurance policy in Hyderabad region." In INTERNATIONAL CONFERENCE ON MATHEMATICAL SCIENCES AND APPLICATIONS (ICMSA-2019). AIP Publishing, 2020. http://dx.doi.org/10.1063/5.0014719.

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Kondrat, Darya Viktorovna. "Factors influencing consumer behavior." In IX International students' applied research conference, chair Aleksandra Vladimirovna Zaharova. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-80748.

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Raj, Bhupesh, and Deepak Gupta. "Factors Influencing Consumer Responses to Marketing Gamification." In 2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI). IEEE, 2018. http://dx.doi.org/10.1109/icacci.2018.8554922.

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Sari, Novi Purnama, and Yeshika Alversia. "Factors Influencing Consumer Affection and Consumer Engagement in Mobile Application." In Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icoi-19.2019.45.

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"Factors Influencing Consumer Attitudes toward Social Media Advertising." In March 20-21, 2017 London. URUAE, 2017. http://dx.doi.org/10.17758/uruae.uh0317007.

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Testa, Rafael Luiz, Ariane Machado Lima, and Fatima de Lourdes dos Santos Nunes. "Factors Influencing the Perception of Realism in Synthetic Facial Expressions." In 2018 31st SIBGRAPI Conference on Graphics, Patterns and Images (SIBGRAPI). IEEE, 2018. http://dx.doi.org/10.1109/sibgrapi.2018.00045.

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Xie, Guobiao, Jie Zhu, Qiang Lu, and Suxiu Xu. "Influencing factors of consumer intention towards web group buying." In 2011 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2011. http://dx.doi.org/10.1109/ieem.2011.6118146.

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Reports on the topic "Factors Influencing Consumer Perception"

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Bromiley, P., T. Gerlach, K. Marczak, M. Taylor, and L. Dobrovolny. Statistical Analysis of the Factors Influencing Consumer Use of E85. Office of Scientific and Technical Information (OSTI), July 2008. http://dx.doi.org/10.2172/935109.

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