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Morano, Rogerio Scabim, Alcides Barrichello, Rafael Ricardo Jacomossi, and Jorge Ramon D’Acosta-Rivera. "Street food: factors influencing perception of product quality." RAUSP Management Journal 53, no. 4 (October 8, 2018): 535–54. http://dx.doi.org/10.1108/rausp-06-2018-0032.
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Purpose The purpose of this study is to evaluate whether the perceptions of cleanliness and organization of the point of sale, hygiene and training of those who serve the public (service) and healthiness of the products, constitute a base for the perception of the quality of food sold in the street. Studies about development of street food trade have gained relevance in academic debate because of its social and economic significance. Usually, aspects related to sanitary issues are presented, and the factors that influence consumer perception regarding quality of food consumed are less explored. This was the focus of this work. The relationships among possible predecessors – attendance, cleanliness, organization and healthiness – were tested, all acting together, influencing the variable perception of product quality. Competitive models were tested because of theoretical divergences regarding the relationship between quality and healthiness, not yet totally clear in the literature. Design/methodology/approach A quantitative survey was carried out in the city of Diadema (SP, Brazil), getting 603 respondents, with data and theoretical models analyzed by structural equation modeling. Findings Results indicated that organization variable is not significant regarding perception of product quality, while attendance and healthiness directly affect this perception. On the other hand, cleanliness influences perceived healthiness and this, in turn, reinforces perception of product quality. Practical implications The focus of street food traders should be on clerk cleanliness and politeness (characteristics related to the service) that end up influencing the perception that the consumer develops regarding healthiness (characteristic related to product quality). Originality/value Usually research studies on this theme include only aspects related to sanitary and safety issues, and those which focus on consumer perception of food quality cover conventional outlets such as bars and restaurants. There are few ones performed as in this study that analyze street food consumer behavior regarding his/her perception of quality, cleanliness, care received, among others.
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Nguyen, Huong Hoang Diem, Minh Thi Binh Nguyen, and Tram Ngoc Bich Nguyen. "Factors influencing consumers’ attitude in E commerce." Science and Technology Development Journal 19, no. 4 (December 31, 2016): 68–80. http://dx.doi.org/10.32508/stdj.v19i4.772.
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The study investigates key factors that affect consumers' attitude towards shopping online and examines its influence on online shopping behavior. A model with six independent variables including Financial risk, Product risk, Convenience risk, Non-Delivery risk, Return risk, Service and Infrastructure is utilized. Data were collected from 500 online shopping consumers in three cities, namely Ho Chi Minh, Ha Noi and Da Nang. Results show that all six independent variables are statistically significant in explaining consumers' attitudes towards online shopping, in which consumer perception about service and infrastructure is the most significant, with positive effect. On the contrary, consumer perception about Financial risk has a negative effect on the attitude. The findings also reveal the positive role of attitude in encouraging online shopping behavior.
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Wall, William Philip, Bilal Khalid, Mariusz Urbański, and Michal Kot. "Factors Influencing Consumer’s Adoption of Renewable Energy." Energies 14, no. 17 (August 31, 2021): 5420. http://dx.doi.org/10.3390/en14175420.
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The objective of this study was to investigate the factors that influence the consumer adoption of renewable energy in Thailand. The study adopted an extended theory of planned behavior (TPB) by including three additional variables. The study applied a quantitative study methodology, with primary data collected using a survey of consumers in five major cities in Thailand. The data were analyzed using structural equation modeling (SEM). The findings of the study indicated that perception of self-effectiveness, environmental concern, renewable energy awareness, and beliefs about renewable energy benefits have a significant and positive effect on consumers’ intention to adopt renewable energy. The cost of renewable was found to have a negative but non-significant influence on consumers’ adoption of renewable energy, while risk/trust perception was found to have a positive but non-significant influence on consumers’ adoption of renewable energy. The study concluded that stakeholders should take into account the aspects of perception of self-effectiveness, environmental concern, renewable energy awareness, and beliefs about renewable energy benefits when running campaigns to promote the consumer adoption of renewable energy in Thailand
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Liao, Chechen, Yi-Jen Huang, and Tung-Heng Hsieh. "Factors Influencing Internet Banking Adoption." Social Behavior and Personality: an international journal 44, no. 9 (October 9, 2016): 1443–55. http://dx.doi.org/10.2224/sbp.2016.44.9.1443.
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As research on this topic is increasing, we analyzed consumer Internet banking adoption, with a particular focus on privacy, trust, and security based on an analysis of 670 responses to a survey. The results showed that prospective users' privacy concerns, particularly the concerns of those who were more socially aware, were affected by their perception of online banking security vulnerability. The results corroborate those reported in previous research demonstrating the importance of consumer perception of a bank's reputation and similarity to a related entity in creating trust. On the other hand, the results indicate that respondents were not affected by perceived size of the institution, and that privacy concerns did not have an adverse effect on prospective users' decision to adopt Internet banking.
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de França Doria, Miguel. "Factors influencing public perception of drinking water quality." Water Policy 12, no. 1 (November 1, 2009): 1–19. http://dx.doi.org/10.2166/wp.2009.051.
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A better understanding of the processes that influence public perception can contribute to improvements in water management, consumer services, acceptability of water reuse and risk communication, among other areas. This paper discusses some of the main variables involved in public perception of drinking water quality. Research on this topic suggests that perceptions of water quality result from a complex interaction of diverse factors. In many circumstances, the estimation of water quality is mostly influenced by organoleptic properties, in particular flavour. In addition, a variety of other factors also have an influence on perceptions of quality. These include risk perception, attitudes towards water chemicals, contextual cues provided by the supply system, familiarity with specific water properties, trust in suppliers, past problems attributed to water quality and information provided by the mass media and interpersonal sources. The role and relevance of these factors are discussed in detail.
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Valencia, Vania, Santoso Santoso, Pradita Eka Pebrianti, and Muhammad Aries Satria Raharjo. "Factors Influencing Consumer’s Intention to Buy Furniture Online in Greater Jakarta, Indonesia." Jurnal Pemasaran Kompetitif 4, no. 1 (October 1, 2020): 33. http://dx.doi.org/10.32493/jpkpk.v4i1.7175.
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The purpose of this research was to examine the factors that affect the consumer’s intention to purchase furniture via online store in Greater Jakarta. Some of the factors that considered by this research as a baseline on this journal were the consumer perceptions, perceived risk and perceived benefits. In addition, this research adding another relationship between consumer’s attitude and intention to make a purchase online. An Internet-administered survey method use to Greater Jakarta citizen. Results of this research have shown that online shopping is begin to be considered successfully provide a substantial benefit to the consumer, even though the risk factor proportion still exist. The findings also show that the increased attitudes of Greater Jakarta consumers towards online furniture shopping have been significantly affected by consumer perception and benefit.
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Saxena, Dr Gaurav. "Factors Influencing Consumers’ Attitude & Perception towards E-shopping in NCR." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 741–47. http://dx.doi.org/10.17762/turcomat.v12i5.1478.
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The daily advancing usage of Internet in India helps facilitate growing prospects for shopping online. Online shopping is an advancing sphere of technology. The explosion of online shopping has provided ground for comprehensive research targeted at luring and engaging customers from both the technology-oriented and consumer’s view. Behaviour of consumer is regarded as an applied discipline since mostly decisions are considerably effected by human behaviour or anticipated actions. Most companies today employ the Internet as a means to cut marketing costs, consequently lowering the cost of their services or products with a view of remaining in the lead in a greatly competitive market. Additionally companies deploy the Internet to transfer, communicate and circulate information, to market a product, to obtain feedback as well as to make satisfaction surveys with the consumers. The consumer employs the Internet to purchase a product online, as well as to compare rates, features of a product and after sale service facilities provided after buying the product from a specific website. The current work aims at exploring possible dependent and independent variables that affect customer’s attitude towards E-shopping behavior in NCR. The work is based on a pragmatic research study.
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Wendin, Karin ME, and Maria E. Nyberg. "Factors influencing consumer perception and acceptability of insect-based foods." Current Opinion in Food Science 40 (August 2021): 67–71. http://dx.doi.org/10.1016/j.cofs.2021.01.007.
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Silveira, Marcelo Paciello, Marcos Vinicius Cardoso, and Filipe Quevedo-Silva. "Factors influencing attendance at stadiums and arenas." Marketing Intelligence & Planning 37, no. 1 (February 4, 2019): 50–65. http://dx.doi.org/10.1108/mip-02-2018-0048.
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Purpose The purpose of this paper is to propose a model to evaluate the factors that influence soccer attendance at stadiums and arenas. Design/methodology/approach The quantitative method based on a structural equation modeling using partial least squares. Findings The results validated the proposed model. The results also showed that the greater the identification of the sports consumer with his team, the greater the impact on his satisfaction, increasing his loyalty to the team and his intention to buy tickets for a soccer match. It was also detected that the higher the risk perception, the lower the purchase intention of tickets. In addition, the study showed that the greater the involvement of sports consumers with soccer, the greater their intention to buy tickets. Originality/value One of the academic implications was to prove that team identification can be a predictor of satisfaction, and that the interrelationship between identification with the team, satisfaction at attending soccer matches at the stadium and loyalty to the team constructs has a high impact on the purchase decision of the sports consumer. In addition, the study tests a model that aggregates several constructs with empirical data for other researchers to better understand the phenomenon of attendance in stadiums and arenas.
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Kleinová, Katarína, and Juraj Neománi. "Perception of food origin by the Slovak consumer." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 58, no. 6 (2010): 227–34. http://dx.doi.org/10.11118/actaun201058060227.
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In many product categories is one of the factors influencing consumer behaviour also the country of origin what is the main goal of this article. Consumers are influenced by their own origin, by experiences with domestic and foreign products and stereotyped ideas about quality and reliability of products from other countries. The results of many marketing studies have concluded that the evaluation of products is significantly influenced by knowledge of where the products were produced. However, when directly analysing the importance of country of origin in the purchase decision, buyers mostly minimize its impact. They want to look like logical or rational consumers who decide rather for more objective internal product attributes (taste, design and appearance) than the external factors, including the origin.
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Siti Jahroh, Muhamad R. W. Semesta, Idqan Fahmi,. "Factors That Influence Consumer Decision in Wedding Vendor Selection." Jurnal Manajemen 24, no. 3 (October 1, 2020): 392. http://dx.doi.org/10.24912/jm.v24i3.675.
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The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.
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Yang, Jiyun, and Jeehyun Lee. "Current Research Related to Wine Sensory Perception Since 2010." Beverages 6, no. 3 (July 27, 2020): 47. http://dx.doi.org/10.3390/beverages6030047.
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Due to socioeconomic changes, the demand for and interest in alcoholic beverages have recently been increasing. Among various alcoholic drinks, consumer preference for wine could be varied. It might be related with its complexity, as wine is known to have characteristics that are difficult to understand. Several factors, such as intrinsic or extrinsic factors interact to influence wine complexity and consumer perception. Many studies have been conducted to understand the complexity of wine, allowing deeper insight into its perception by consumers. Studies over the last decade on wine sensory perception using descriptive analysis and consumer tests were reviewed. Additionally, chemical analysis studies were included because flavor constituents information would contribute to a better understanding of sensory perception. Descriptive sensory analysis of wine was reviewed considering panels and flavor characterization for better understanding wine-related research. Several consumer studies regarding liking/preference, emotion, context, and extrinsic factors to understand consumer preference or perception were reviewed. Research on chemical constituents may affect consumer perception and is thus presented in this review. However, most of the research was focused on a narrow range of wine, thus is missing overall wine category evaluations. Furthermore, evaluations were mainly in wine-producing countries, resulting in limited understanding of an emergent market. This review will help guide wine researchers and industry by providing information on factors influencing consumer wine perception.
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Proulx, F., M. J. Rodriguez, J. B. Sérodes, and L. F. Miranda. "Factors influencing public perception and use of municipal drinking water." Water Supply 10, no. 3 (July 1, 2010): 472–85. http://dx.doi.org/10.2166/ws.2010.511.
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Despite more stringent regulations concerning drinking water quality in many countries, the public is increasingly concerned about the safety of municipal tap water. For this reason, acquiring a better understanding of consumer perception of tap water is an important issue for water authorities and utility managers. In this study, water consumption choice and profile were investigated. The case under study is the territory of a water supply system in Québec City (Canada). Data on drinking water consumption was obtained through a questionnaire-based survey. Survey results showed that an important proportion (about one third) of the population under study do not drink tap water. To explain consumption choice (tap water or not) and consumption profile (levels of tap water consumption), binary and ordinal logistic regression analyses (LGA) were performed based on survey responses and complementary data resulting from measurements of water quality parameters in 32 locations throughout the water distribution system. Water quality information was managed through a water quality index (WQI). The WQI of each sampling point was associated with the location of each survey respondent using a geographical information system (GIS). LGA results showed that the geographical location of the consumer within the distribution system, the WQI and perceived risk toward water consumption were the main factors explaining both the water consumption choice and tap water consumption profile.
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Włodarska, Pawlak-Lemańska, Górecki, and Sikorska. "Factors Influencing Consumers’ Perceptions of Food: A Study of Apple Juice Using Sensory and Visual Attention Methods." Foods 8, no. 11 (November 3, 2019): 545. http://dx.doi.org/10.3390/foods8110545.
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The aim of this study was to evaluate the influence of intrinsic product characteristics and extrinsic packaging-related factors on the food quality perception. Sensory and visual attention methods were used to study how consumers perceive the quality of commercial apple juices from four product categories: clear juices from concentrate, cloudy juices from concentrate, pasteurized cloudy juices not from concentrate, and fresh juices. Laboratory tests included the assessment of sensory liking in blind and informed conditions and expected liking based on packages only. The results showed that brand and package information have a large impact on consumers’ sensory perceptions and generate high sensory expectations. An innovative visual attention tracking technique was used in online experiments to identify packages and label areas on individual packages, which attracted consumer attention. During an online shelf test, consumers mostly focused on not from concentrate juices from local producers, which were perceived as more natural, healthy, and expensive than juices reconstituted from concentrate. When individual labels were analyzed, consumers predominantly focused on nutritional data, brand name, and information about the type of product. The present results confirm a large impact of information and visual stimuli related to packaging on product perception.
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Liu, Ruixin, Linhai Wu, Lijie Shan, and Hua Li. "Consumer’s Risk Perception of Genetically Modified Food and its Influencing Factors: Based on the Survey in Jiangsu Province, China." Open Biotechnology Journal 8, no. 1 (December 31, 2014): 30–35. http://dx.doi.org/10.2174/187407070140801030.
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Safety has always been the focus of debate on genetically modified food (GMF). To understand consumers’ risk perception of GMF and its influencing factors, this study investigated 300 consumers from 6 cities in Jiangsu province, China by questionnare. The data were analyzed by using independent sample t-test, one-way ANOVA and principal component analysis. The results showed that most consumers worried about the safety of GMF and hoped GMF to be labeled with identity; meanwhile, their purchase intention of GMF was not high. Some of consumer characteristics including gender, education background, personal annual income, and with at least one child under 18, significantly influenced their risk perception of GMF. Furthermore, the main factors significantly influencing the consumers’ risk perception of GMF were as follows in order of influence degree: health risks (0.386), ecological risk (0.187), and social risk (0.163). Consequently, the government should strengthen the popularization of scientific knowledge on genetically modified technology as well as GMF and simutaneously reinforce standardized management of GMF label.
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Anthony Mariadas, Paul, and Uma Murthy. "Factors Influencing the Adoption of Islamic Banking in Malaysia." International Journal of Business and Management 12, no. 11 (October 18, 2017): 187. http://dx.doi.org/10.5539/ijbm.v12n11p187.
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A nation’s economic success is largely dependent on the performance of their banks as they play a major role in regulating its financial sector to stability and cohesion by acting as an intermediary to various parties such as individuals, organizations and governments to conduct their borrowing and depositing activities. The quality of services provided by the banks will influence how these parties benefit and consumers would choose the bank that they perceive will result in the most benefit. In Malaysia, a larger percentage of the population are employing conventional banks compared to Islamic banks due to factors such as unfamiliarity of products and services and inadequate marketing. This study examine the factors influencing adoption of Islamic Banking in Selangor. A quantitative research approach is employed in this research following the positivist assumption with a realist ontology and objectivist epistemology. Data was collected using a probabilistic sampling method, particularly a stratified random sampling technique. The adapted survey questionnaire employed in this study and distributed 150 questionnaire and successfully received 130 questionnaire. Overall, the researcher has discussed about the findings of the analysis that was conucted using the SPSS software. Descriptive approach, correlation and multiple regression analysiss had been shown during the analysis. The descriptive approach displayed direct results while the correlation displayed the relationship between the dependent variable (adoption of Islamic Banking) and the independent variables (compatibility, consumer knowledge, risk perception/management and consumer satisfaction). In this research, found two factors that influencing adoption of Islamic Banking in Malaysia which are consumers knowledge and consumer satisfaction. For the future researchers, this research will benefit them as well. If they are doing their researches which are related to this topic, they can gather everything they want easily. Besides that, it will benefit the researcher who is going to do this research study in Malaysia. This is because the information in Malaysia is limited.
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Hoppe, Alexia, Marcia Dutra De Barcellos, Marcelo Gattermann Perin, Lina Fogt Jacobsen, and Liisa Lähteenmäki. "Factors influencing consumers’ willingness to participate in new food product development activities." British Food Journal 120, no. 6 (June 4, 2018): 1195–206. http://dx.doi.org/10.1108/bfj-06-2017-0346.
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Purpose Consumers can be an interesting source of knowledge if companies manage to attract them to an interactive process of new product development (NPD). The purpose of this paper is to investigate factors influencing consumers’ willingness to participate in NPD activities. Design/methodology/approach A survey with 1,038 respondents was held in Denmark. Food products for weight management were used as an example to further explore these issues and test the research hypotheses. Data were analysed by means of hierarchical regression analysis. Findings Results indicated that consumer innovativeness is a key factor to stimulate participation. An increase in either cognitive or emotional dimensions also encourages consumer interaction with the company. Weight perception and willingness to participate is moderated by age group. These findings can help managers to identify key segments when developing new food products for weight management. Originality/value This study has proposed and tested a model based on relevant literature and validated scales using a model generation approach to discuss motivations and factors that influence willingness to participate in NPD projects in the food sector.
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Kushwaha, Tarun, Satnam Ubeja, and Anindita S. Chatterjee. "Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception." Vision: The Journal of Business Perspective 21, no. 3 (July 11, 2017): 274–83. http://dx.doi.org/10.1177/0972262917716761.
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Shopping mall is a group of retail stores under one roof. Malls have been constantly adapting and changing in both style and substance in order to attract increasingly sophisticated and fickle consumers. There are various factors which might affect shoppers’ selection of a place to shop. The present study is an attempt in this regard with special reference to Indian context. The objective of this study was to identify the factors affecting selection criterion of consumers with respect to shopping malls. Mall intercept survey was conducted to identify the factors which influence the selection of shopping malls in multiple cities. The sample included 181 active mall shoppers. Total seven factors which influence the selection of shopping malls from consumer’s view point were identified with a structure questionnaire. Study will help the mall owners and the retail marketers to understand the insights of shoppers that on what basis consumers select the shopping malls for shopping. On these bases, they can plan their strategies for shopping malls.
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Ha, Hong‐Youl. "Factors influencing consumer perceptions of brand trust online." Journal of Product & Brand Management 13, no. 5 (August 2004): 329–42. http://dx.doi.org/10.1108/10610420410554412.
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Lavanya, Vannala, Mohammed Yousuf, and Raja Sankaran. "A Study to Examine the Factors Influencing M-Banking Adoption in India." Shanlax International Journal of Management 8, S1-Feb (February 26, 2021): 191–99. http://dx.doi.org/10.34293/management.v8is1-feb.3775.
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Purpose: The purpose of the study was to examine the factors influencing the adoption of m-banking in India. For this study, four factors,namely, Perceived Usefulness, Perceived Ease of Use, Habit andTrustwere used to determine the consumer perception ofm-bankingadoption in India.Methodology/Approach: An online survey was conducted to collect data from 113 consumers using m-banking in India. IBM SPSS was used to test the conceptual model and to validate and statistically analyze the results.Findings: The factors Perceived Usefulness and Trust were found to be significant on Behavioral Intention, whereas Perceived Ease of Use and Habit was found to be not significant.Implications: Banking and Financial organization can use the results from the study to strategize and to attract consumers to adopt m-banking in India.
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Lebedev, A. V., and S. A. Struchkova. "Factors influencing the purchase of green milk." Economics and Management, no. 6 (August 28, 2019): 69–80. http://dx.doi.org/10.35854/1998-1627-2019-6-69-80.
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The presented study explores the nature of factors that facilitate the purchase of “green milk”, which serves as the most appropriate term for defining environmental and organic milk of animal and vegetable origin.Aim. The study aims to identify factors that affect the indicators of disposition towards purchasing green milk.Tasks. By summarizing previous studies, the authors put together a set of factors influencing green consumer behavior, conduct an empirical assessment of the impact of these factors, and specify the criteria for facilitating an environmental perception of food products by the consumer.Methods. This study is based on empirical quantitative-qualitative research. Its qualitative section involves a series of semi-structured interviews aimed at gaining insights. The quantitative section is processed in IBM SPSS 23.0 using а regression analysis. Alpha level 10 % is chosen as the p-value. The respondents are selected using the snowball method with allowance for the niche component. Some respondents are micro-influencers running their own blogs, active on social media, and managing digital communities. From the age perspective, the respondents include millenials living in the capital of the Russian Federation (born in 1982-2000, according to V.V. Radaev) [1]. According to Nielsen, the consumption of organic products by millenials increased by 14 % in 2018, which makes them the fastest growing consumer segment in the eco-market. Moscow accounts for 70% of the Russian ecomarket [2]. Based on the above, the examined group of respondents can be regarded as innovators and early supporters of the emerging green milk market.Results. Literature analysis reveals factors that could potentially affect green consumer behavior. The constructed regression model shows health concerns to be the main motive for buying green products. Despite certain difficulties in distinguishing between the terms “ecological” and “organic” in the context of the topic, it is established that milk (of vegetable and farm origin) can be both ecological and organic. The majority of consumers of these products are women. The key factors that consumers pay attention to when choosing environmental or organic food products are ingredients and eco-labels.Conclusions. Based on the obtained results, marketers working with green products should focus on their health benefits. Ingredients and eco-labels are the key criteria for identifying a product as green. Therefore, it is necessary to provide information about the health benefits of the ingredients on the packaging, and it also advisable to put an eco-label. The results of the study make it obvious that consumers cannot tell the difference between official and non-official certification marks on green products. Thus, such words as green, organic, vegan, eco may not increase sales, but will help define the product as green. When developing a marketing communication strategy, it is necessary to keep in mind that women are the target audience in most cases. A potential business opportunity that deserves attention is organic products for men’s health, which will help to differentiate a new product.
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Huang, Yue, and Lu Suo. "Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce." Asian Social Science 17, no. 5 (April 27, 2021): 16. http://dx.doi.org/10.5539/ass.v17n5p16.
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From the perspective of consumers, this research studied four factors including price promotion, time pressure, interpersonal interaction and visual appeal influencing the impulse buying decision of live streaming e-commerce consumers in China. This research used a quantitative design by developing questionnaires to collect data through the convenience sampling approach from 477 Chinese users who has live streaming shopping experience in social commerce platform Taobao.com. within the past 1 year in Kunming, City. Structural Equation Model (SEM) was used to analyze the data and the hypotheses accordingly. The results confirmed that price promotion, time pressure (promotional time limit, perceived opportunity cost), interpersonal interaction (consumer-streamer interaction, consumer-consumer interaction) and visual appeal these six factors have a significantly positive effect on consumer impulse buying decision. Meanwhile, perceived risk was found negatively related to consumer impulse buying decision. Besides, price promotion and visual appeal played the most important role in influencing consumer impulse buying decision of live streaming than any other factors. Additionally, the results also show that the promotion, the perception of opportunity cost, the interpersonal interaction (the interaction between consumers and streamers, the interaction between consumers), and the visual appeal all have a significant negative impact on consumers' perceived risk. However, for time limit of time pressure, our research hypothesis that promotion time limit has a significant negative effect on consumers' perceived risk has not been verified. Finally, perceived risk was found plays a mediating role in the relationship between price promotion, perceived opportunity cost, interpersonal interaction, visual appeal and impulse buying decision. However, it did not play a mediating role in the effect of promotion time limit on impulse buying decision. The findings suggest that managers and merchants of live streaming e-commerce should make a reasonable price promotion plan and provide good visual experience for consumers, at the meantime, strengthen interpersonal interaction and try to reduce the purchase risk of consumers.
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Chowdhury, Farjana Parvin, Mohammad Tariqul Islam, and Mohammad Ashaduzzaman Rana. "Investigating Factors Influencing Consumer Attitude toward SMS Advertising: An Empirical Study in Bangladesh." International Journal of Business and Management 11, no. 10 (September 18, 2016): 233. http://dx.doi.org/10.5539/ijbm.v11n10p233.
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<p>This study aims to empirically investigate the significant factors that influence consumer attitude toward SMS advertising in Bangladesh. At present, SMS advertising is being considered as a trendy mobile marketing channel to reach the consumer in an efficient manner. Though, many studies have been conducted to identify factors that impact the consumer perception regarding SMS advertisements, very few of them have considered Bangladeshi consumer. This study has developed and tested a conceptual model with a sample of 375 Bangladeshi students using Structural Equation Modelling. In addition, T-test is used to observe the differences in attitude based on gender. The results indicate that SMS credibility, advertiser credibility and incentive have positive significant influence, whereas irritation and consumer inertia have negative significant influences. Moreover, attitude toward SMS advertising is found similar among male and female consumer. This paper ends with a comparative discussion of relevant studies in SMS advertising context and provides recommendations for advertisers and future SMS advertising research. </p>
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Dadhich, Abhishek, and Kavaldeep Dixit. "CONSUMER PERCEPTION AND BRAND LOYALTY TOWARDS OVER THE COUNTER BRAND MEDICINES OF MAJOR PHARMACEUTICALS COMPANIES WITH SPECIAL REFERENCE TO RAJASTHAN." International Journal of Engineering Technologies and Management Research 4, no. 9 (February 1, 2020): 27–38. http://dx.doi.org/10.29121/ijetmr.v4.i9.2017.97.
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The study intends to explore the consumer perception towards over-the-counter (OTC) medicines and factors that influence consumer buying behavior for OTC brand medicines marketed by pharmaceutical companies. It also aims to study the impact of marketing mix factors on consumer perception and OTC brand loyalty. The research is descriptive in nature. It is based on primary data which is collected via structured questionnaire. The hundred respondents were participated in pilot study to understand and validate the questionnaire. The primary data obtained are analysed to identify the consumer perception and OTC brand loyalty promoted by the pharmaceutical companies. The study was conducted in period of 1 December 2016 to 31 March 2017. The respondents are from different districts of Rajasthan. 411 respondents participated on simple convenient non-probability sampling basis. In the study the dependent variables like consumer perception and brand loyalty with independent variables like consumer self-medication and OTC marketing mix factors are considered. It is observed in present study that OTC marketing mix factors like Place, Price and Promotion has positive impact on consumer perception and OTC brand loyalty whereas self-medication practices have negative impact. The study also revealed that Place (Product availability), Price and Promotions are the major influencing factor in considering consumer OTC medicine buying behavior.
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Rashmi, S. B., and D. C. Arun Kumar. "Consumer Perception Towards Online Home Services." Journal of Computational and Theoretical Nanoscience 17, no. 9 (July 1, 2020): 4442–45. http://dx.doi.org/10.1166/jctn.2020.9093.
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Information technology is playing a major role in boosting the business. Increase in use of internet and mobile services has led to the emergences of new avenues. Home services industry is one of the latest industries in tapping the opportunity of E-commerce. The advancement of information technology has reformed the life of the customers in satisfying their needs at their doorsteps. Further, the busy lifestyle of the customer is further triggering the customers to avail the services right on demand. Hence, this paper deals with research and analysis about consumer’s perception towards booking home services online. Questionnaire was distributed to 100 respondents in a random way for the purpose of collecting data. The purpose of the study is to identify the major factors influencing online behavior of a consumer. The study reveals that the customers look for friendly apps, response given from the company, vendor’s availability, vendor-customer relationship, quality services, and delivery performance. The study revealed that there is no relationship between the response of the company and the delivery performance.
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Gupta, Vikas, Kavita Khanna, and Raj Kumar Gupta. "A study on the street food dimensions and its effects on consumer attitude and behavioural intentions." Tourism Review 73, no. 3 (August 20, 2018): 374–88. http://dx.doi.org/10.1108/tr-03-2018-0033.
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Purpose This study aims to find out various dimensions of the risk and benefit perceptions of the consumers of street food vendors. It will identify the reasons which affect consumer’s attitude and consumption patterns towards street foods, which bring about changes in their behavioural intentions (repurchase intention and word of mouth intention). Design/methodology/approach Five risk and two benefit factors were tested on a factor model by exploratory factor analysis using 26 constructs. Two-step approach was followed in which measurement model, having six constructs with 17 measurement items, were assessed, followed by the structural model. This study explained that the consumer attitude is affected by perceived risks and benefits. Further, the risk perception negatively affects the behavioural intentions. A conceptual model was framed to depict the relationships among variables and was empirically tested. Findings The results indicate that risk and benefit perception of consumers are not only inter-related but also responsible for their changes in attitudes towards the street foods. In the factorial analysis, it was found that perceived benefit factors, i.e. convenience and value, are responsible for positively influencing the attitude of consumers towards street food. The findings indicate that reducing risk perception and increasing benefit perception will positively change the patron’s attitude. Originality/value The data collection was done through a structured questionnaire specifically drafted to collect the relevant data for the study from the 658 street food consumers in Delhi. To examine the factorability of 26 items of risk/benefit perception, 586 observations were used.
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Ma, Hai Liang, Meng Ge Li, and Ze Tian. "Research on Influencing Factors of Public Low-Carbon Consumption." Advanced Materials Research 1051 (October 2014): 627–31. http://dx.doi.org/10.4028/www.scientific.net/amr.1051.627.
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Low carbon consumption meets the needs of sustainable development of human society, and it can provide guidance for China to establish healthy, civilized, scientific life and consumption. The formation of the public low carbon consumption is gradual development process, generally divided into cognition stage, emotion stage and behavior stage. Determining the variety factors which influence low carbon products consumer behavior is the core problem that promotes the low carbon consumption of residents. According to the characteristics of each stage, social factors, natural factors, family factors, personal factors and behavior perception can be regarded as the important factors that effects on the low carbon consumption preference.
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Pramudya and Seo. "Hand-Feel Touch Cues and Their Influences on Consumer Perception and Behavior with Respect to Food Products: A Review." Foods 8, no. 7 (July 15, 2019): 259. http://dx.doi.org/10.3390/foods8070259.
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There has been a great deal of research investigating intrinsic/extrinsic cues and their influences on consumer perception and purchasing decisions at points of sale, product usage, and consumption. Consumers create expectations toward a food product through sensory information extracted from its surface (intrinsic cues) or packaging (extrinsic cues) at retail stores. Packaging is one of the important extrinsic cues that can modulate consumer perception, liking, and decision making of a product. For example, handling a product packaging during consumption, even just touching the packaging while opening or holding it during consumption, may result in a consumer expectation of the package content. Although hand-feel touch cues are an integral part of the food consumption experience, as can be observed in such an instance, little has been known about their influences on consumer perception, acceptability, and purchase behavior of food products. This review therefore provided a better understanding about hand-feel touch cues and their influences in the context of food and beverage experience with a focus on (1) an overview of touch as a sensory modality, (2) factors influencing hand-feel perception, (3) influences of hand-feel touch cues on the perception of other sensory modalities, and (4) the effects of hand-feel touch cues on emotional responses and purchase behavior.
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Lv, Yihang, and Qin Liu. "Value perception impact and countermeasures analysis of new energy vehicle purchase behavior based on consumer level user review big data mining." MATEC Web of Conferences 336 (2021): 09030. http://dx.doi.org/10.1051/matecconf/202133609030.
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The development of new energy vehicles is inseparable from the drive of consumers. Therefore, to explore the influencing factors of purchase behavior from the consumer's personal level is helpful for businesses to adopt corresponding sales strategies and the government to adopt relevant policies. Based on the individual level of consumers, this paper constructs a new energy vehicle purchase behavior prediction model from the review text, and explores the predictive effect of consumer personal factors on the purchase behavior of new energy vehicles. First of all, this paper proposes a quantitative method of consumer individual level factors, which combines word-of-mouth reviews with statistics. In this method, word2vec is used to train word vectors in word-of-mouth corpus to mine initial keywords, and core keywords are selected through statistical correlation analysis. Secondly, based on the core keywords of consumers' personal level, the gbdt model is constructed to predict the purchase behavior of new energy vehicles. The results show that the probability of correctly predicting consumers' purchase behavior is more than 72%.
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Eugene Pereira, Rex. "Factors influencing consumer perceptions of Web‐based decision support systems." Logistics Information Management 12, no. 1/2 (February 1999): 157–81. http://dx.doi.org/10.1108/09576059910256619.
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S., Sreejesh, Juhi Gahlot Sarkar, and Abhigyan Sarkar. "CSR through social media: examining the intervening factors." Marketing Intelligence & Planning 38, no. 1 (August 7, 2019): 103–20. http://dx.doi.org/10.1108/mip-12-2018-0569.
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Purpose The purpose of this paper is to examine the casual role of consumers’ perceptions of brands’ corporate social responsibility (CSR) motives (self-serving vs society-serving) in influencing consumer–brand relationships. Further, the authors explore the roles of brand initiated CSR activities (e.g. CSR co-creation), social media characteristics (e.g. media richness) and consumer’s community identification in shaping the effect of perceived CSR motive on consumer–brand relationship. Design/methodology/approach A 2 (CSR motives: self-oriented vs society-oriented) × 2 (CSR co-creation: yes vs no) × 2 (media richness: high vs low) between-subjects experimental design is employed. Findings The results elucidate that when consumers perceive that CSR is for self-serving (vs society-serving) motive, allowing consumers to co-create CSR in a high media-rich virtual platform enhances consumer–brand relationship quality. In addition, the results also support that the interactions of perceived CSR motives, co-creation and media richness enhance consumer–brand relationship through the mediation of community identification. Originality/value The current study draws implications for effective CSR co-creation through rich social media platforms, so as to enhance consumer–brand relationship quality via creating community identification.
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Shan, Lijie, Shusai Wang, Linhai Wu, and Fu-Sheng Tsai. "Cognitive Biases of Consumers’ Risk Perception of Foodborne Diseases in China: Examining Anchoring Effect." International Journal of Environmental Research and Public Health 16, no. 13 (June 27, 2019): 2268. http://dx.doi.org/10.3390/ijerph16132268.
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Consumer cognitive biases arise from judgment and decision-making due to their limitations in information processing. As one of the important cognitive biases, the anchoring effect plays a significant role in interfering with consumers’ risk perception. With a stratified random approach, we collected survey data from 375 consumers in Wuxi, Jiangsu Province, China. Based on these data, this study attempted to analyze the anchoring effect in consumers’ risk perception of foodborne diseases (FBDs) and the differences in their perception before and after intervention in a contrast experiment using the anchoring index and the Wilcoxon signed-rank test. The results confirm the existence of the proposed anchoring effect. Moreover, the experimenter-provided anchor value, a history of FBD, and familiarity with FBD were found to be important factors influencing this anchoring effect. Therefore, improving consumers’ risk perception of FBD is critical to the long-term prevention of FBD risks by the government and consumers. The government should strengthen active monitoring, publicity, and education about FBD.
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Shan, Liran Christine, Áine Regan, Frank J. Monahan, Chenguang Li, Fiona Lalor, Celine Murrin, Patrick G. Wall, and Áine McConnon. "Consumer preferences towards healthier reformulation of a range of processed meat products." British Food Journal 119, no. 9 (September 4, 2017): 2013–26. http://dx.doi.org/10.1108/bfj-11-2016-0557.
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Purpose In response to increasing public health concerns about processed meat consumption, many innovations in meat technology focus on health-oriented product reformulations. Processed meat is not a homogeneous food category. The purpose of this paper is to explore consumer perception of the “healthier” reformulation of different processed meat products using two approaches: salt and fat reduction; and enrichment with healthy ingredients. Design/methodology/approach Seven focus group interviews were carried out with 40 Irish regular meat consumers (30 female, ten male) who were solely or jointly responsible for food shopping. Two rounds of card sorting procedures were employed to reveal perceptions on reformulation of 20 different processed meat products. Thematic analysis was used for analysing transcripts. Findings Health and flavour concerns and product popularity were the main factors influencing participants’ perceptions. Some participants were unsure or had misconceptions about the healthiness of certain meat products. Participants suggested reducing salt and fat content in processed meat products they perceived as the least healthy ones (theme 1) and improving the healthiness of products which were favoured by children (theme 2) and those meat products which people consumed regularly as a source of protein (theme 3). Participants were not in favour of any reformulation of speciality-type products (theme 4). Originality/value Consumer insights identified in this study can inform future approaches to making processed meats healthier.
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Zoghlami, Amira Trabelsi, and Mourad Touzani. "An Examination of the Factors Influencing Consumers’ Visit of C2C Websites." International Journal of Online Marketing 2, no. 3 (July 2012): 52–69. http://dx.doi.org/10.4018/ijom.2012070104.
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Few research studies have tackled the topic of commercial C2C (Consumer-to-consumer) Websites while online C2C exchange are having huge success and attract ever-increasing Internet users. Organisations need to understand the critical success factors for attracting the Internet user’s attention. This article sheds the light on the usage background of Tunisian C2C websites. The main outcome of this work results from a netnographic study followed by twenty three semi-structured interviews with C2C websites’ users. Contrary to the results of other researches which connect the use of C2C Websites to electronic factors, this research provides a framework to add “offline” determinants related to perceptions that are acquired prior to or following the C2C websites’ visit. The factors influencing consumers’ visit of C2C Websites were classified into three major categories: before, while and after visiting the C2C Website. Each category includes factors that were discussed to make managerial recommendations. The authors also expose the major personal and situation factors that may characterize C2C Websites’ users.
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Edwards, Daenya T., Bhavna Shroff, Steven J. Lindauer, Chad E. Fowler, and Eser Tufekci. "Media Advertising Effects on Consumer Perception of Orthodontic Treatment Quality." Angle Orthodontist 78, no. 5 (September 1, 2008): 771–77. http://dx.doi.org/10.2319/083106-357.1.
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Abstract Objective: To determine the effect of media advertising on consumer perception of orthodontic treatment quality. Materials and Methods: A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by eight orthodontic offices in and around the Richmond, Virginia area. The survey return rate was 97%. Results: Respondents most often cited dentist and patient referrals as how they learned of the orthodontic practices they visited (50% to 57%). A caring attitude and good practitioner reputation were the top reasons influencing actual selection of an orthodontist (53% and 49%, respectively). Of respondents, 14% to 24% felt that advertising orthodontists would offer a lower quality of care than nonadvertising orthodontists. Newspaper, magazine, and direct mail advertisements were viewed more favorably than radio, television, and billboard advertisements. Chi-square analyses revealed few statistically significant differences in perception between different income and education groups. Conclusions: The majority of patients do not perceive advertising to reflect poorly on the quality of orthodontic care. However, patients with different income and education levels perceive media advertising differently.
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Fynn-Green, Geraldene, Roger B. Mason, and Andrea Giampiccoli. "Factors That Influence Perceptions and Purchasing of Organic Produce by South African Consumers." International Journal of Customer Relationship Marketing and Management 10, no. 2 (April 2019): 61–76. http://dx.doi.org/10.4018/ijcrmm.2019040104.
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This article provides insight into the literature on consumer perceptions towards organic fruit and vegetables, attempting to identify factors that influence purchasing practices. Several supermarkets and fresh food markets in South Africa are now selling organically produced food items and consequently provide consumers with an alternative to conventionally grown food. However, limited research has been conducted in South Africa regarding consumer awareness and knowledge pertaining to organic produce and how consumer perceptions affect their purchasing practices. This article therefore provides a background to the organic food market in South Africa. From available literature, the article then goes on to explain the consumer behavior related to purchasing organic food produce, specifically with regard to socio-economic demographics and factors influencing willingness to pay a premium for organic produce. The article culminates in suggestions for further research to improve knowledge and understanding of the organic produce consumer in South Africa.
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Civic, Beriz, and Damir Cilimkovic. "Characteristics of Consumers' Behavior in Shopping of Food Products in the Market of Bosnia and Herzegovina." Research in World Economy 8, no. 2 (November 16, 2017): 49. http://dx.doi.org/10.5430/rwe.v8n2p49.
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The aim of the study is to systematize factors influencing consumers' decisions relating to the purchase of food products in Bosnia and Herzegovina (BiH), to determine their importance for consumers and establish consumer perception of domestic food products in relation to the imported ones on BiH market. In the paper, factor analysis was used which showed that the first factor included a group of quality-related features. The second factor includes features related to the brand image, i.e. its market positioning. Although BiH has a much lower level of living standard than developed countries, the price is not the main criterion when deciding about purchasing food products. In addition, research results show that there is a high level of consumer confidence in domestic food products in BiH.
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Chitra, A., and R. Gopinath. "Study on Consumer Perception and Purchase Behavior of Computer in Salem District, Tamil Nadu." Asian Journal of Managerial Science 10, no. 1 (May 15, 2021): 36–43. http://dx.doi.org/10.51983/ajms-2021.10.1.2808.
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Computer is the integral part of every individual’s life in present era. That too in present scenario everybody needs their computer to carries over their daily operations. This increased need of computers need the customer’s opinion and factors influencing the decision on computer purchase. This paper elucidates the consumer’s behavior and perception during computer purchase in Salem district. The study has conducted with the objective of analyzing the perception of consumer during computer purchase and the factors influencing the computer purchase, and to suggest the factors to be considered while marketing the computers. The list of computer users is obtained from various sources and 300 samples were selected for this study based on stratified random sampling technique with equal weight age to each statra. The data was collected by send structured questionnaire to the customer’s email address which is collected from various selling outlets. The collected data were analyzed using descriptive analysis and chi squire analysis. Analysis explains certain demographic factors have influence on the perception on computers and family and other close circle, monthly income, occupation are also has role in determining the purchase. Even though we have tailor made computers, branded one is the choice of the customer that too the customers prefer buying in stores rather than online purchase.
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Putri, Dian Febriany, and Sumaryono Sumaryono. "Peran persepsi terhadap electronic service quality dan electronic word-of mouth (e-wom) terhadap intensi pembelian ulang melalui e-commerce." Jurnal Ilmiah Psikologi Terapan 9, no. 2 (August 17, 2021): 164–71. http://dx.doi.org/10.22219/jipt.v9i2.12933.
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Expanding the process of buying and selling goods or business transactions from offline to online becomes a challenge for its users. The intensity of purchasing goods by consumers through e-commerce is influenced by various factors, one of which is the perception of electronic service quality and electronic word-of-mouth (e-wom). The purpose of this study is to find out the role of perceptions of electronic service quality and electronic word-of-mouth (e-WOM) toward re-purchase intention through e-commerce. Respondents in this research were individuals with an age range of 18-35 years and the total of respondents were 232 people. The sampling technique used purposive sampling. Data was collected using the re purchase intention, perception of electronic service quality, and e-WOM scales. Methods of data analysis using Structural Equation Modeling (SEM). The results of the study explain that one’s perception of electronic service quality and information circulating through e-WOM each have a role in influencing or strengthening consumer intentions to repurchase products through e-commerce.
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Bansal, Monika, Yogieta S. Mehra, and Nisha Rana. "Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products." VEETHIKA-An International Interdisciplinary Research Journal 7, no. 2 (June 30, 2021): 6–11. http://dx.doi.org/10.48001/veethika.2021.07.02.002.
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Brand image plays a significant role in decision making by consumers. Brand image is considered as one of the important variable along with other variables which affects the buying behaviour. Present study attempted to understand the effect of consumers’ perception about a brand, analyse customers’ loyalty towards a brand and identify important factors influencing customers’ buying behaviour. Main focus was to compare two major companies viz., Patanjali and Baidyanath through a primary survey.
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Abdullah, Moha Asri, Noor Hazilah Abd Manaf, Kamru Ahsan, and Ferdous Azam. "Service Quality and Consumer Perception on Retail Banking Facilities and Employees' Courtesy in Malaysia and New Zealand." European Journal of Social Sciences Education and Research 1, no. 1 (May 1, 2014): 71. http://dx.doi.org/10.26417/ejser.v1i1.p71-80.
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Service quality and consumer perception are the issues being focused solicitously by the business community today. With the expansion of the banking sector and extensive market formation, scopes of different acuity and satisfaction level for consumers seem to impose a mingle game of their perception on service quality especially in retail banking. However, this study is focused on the service quality and consumer perception on retail banking facilities and employees' courtesy in Malaysia and New Zealand. for this purpose, a total of 293 respondents participated in this study. Factor analysis was performed to identify the influencing dimensions of service quality, hence revealing two such factors: banking facilities and employees' courtesy. in order to test the hypotheses vis-à-vis the effect of these two attributes of service quality, structural equation modeling was then employed. The study discovers that while banking facilities exert a significant positive influence on consumer perception, employees' courtesy does not. The findings of the present study are expected to hold significant implications for the managers in the retail banking sector in enhancing the service quality and customer perception. The findings also expectantly reveal the most obvious implication considering banking service providers to further improve their services quality with greater efficiency and as a way to better compete in the current marketplace. However, few limitations and suggestions for possible future studies are put forward in this regard.
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Singh, Nidhi, Shalini Srivastava, and Neena Sinha. "Consumer preference and satisfaction of M-wallets: a study on North Indian consumers." International Journal of Bank Marketing 35, no. 6 (September 4, 2017): 944–65. http://dx.doi.org/10.1108/ijbm-06-2016-0086.
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Purpose The purpose of this paper is to test the conceptual model of consumers’ intention and satisfaction towards mobile wallets. This study uses the integrated UTAUT model which includes variables such as ease of use, trust, security, self-efficacy, etc., and an additional variable (hedonism) to test consumers’ behaviour in the context of mobile banking technologies. Regression analysis, ANOVA and descriptive analysis are used to test the relationship among several dimensions such as perceptions, preferences, satisfaction and usage rate of mobile wallets in North India. A sample of 204 North Indian consumers was taken to understand the consumers’ adoption behaviour towards mobile wallet. The study explains the significance of the proposed model and its effectiveness to understand the behaviour of North Indian consumers. The result shows a significant association between consumers’ perception, preference, usage and satisfaction. Security, trust and hedonism are few of the most influencing variables in the study. Demographic variables such as gender and age also influence consumer satisfaction and usage rate of mobile wallets in North India. The proposed model and results of the study bring valuable insights into researchers and practitioners in the context of usage of mobile wallets. Design/methodology/approach Various standardized scales were used in the present study. Statistical techniques like descriptive statistics, analysis of variance, t-test, χ2 and regression analysis were used to assess the data. The data were collected with three separate questionnaires on variables perception, preference, usage and satisfaction. Findings Findings of this study show a strong relation between customer’s perception, preference and satisfaction of mobile wallet users. The result also shows the impact of customer’s perception, satisfaction and preference on the usage rate of mobile wallets in India. The authors have collected responses from the various regions in south and North India. Research limitations/implications The first contribution of this study is that it shows a strong correlation between consumers’ perception, preferences and satisfaction. Various studies are available to understand the impact of perception on satisfaction (Samudra and Phadtare, 2012; Venkatesh and Davis, 2000, Thakur, 2013), but very few studies have integrated it with preference and mobile wallet usage. Moreover, no study is available on these variables specifically for North Indian consumers. This study is unique in the sense that it discuss the association of consumer’s perception with type of transactions they prefer to do in M-wallets. This paper also identify one more crucial factors, “hedonism” which is not discussed extensively in the literature. Practical implications The study has several implications to the mobile technology industry and the banking system to identify new strategies for mobile wallet usage. Factors like security, convenience and trust influence consumers’ intention. This indicates that industries and banks must verify users’ privacy norms and evaluate social trends to enhance user’s satisfaction and usage rate. Hedonism is determined as one of the significant variable to measure consumer’s satisfaction and usage tendency. Mobile technology providers should work on the appearances and design of the apps, and promote its convenience and benefits to increase its usage in North India. Based on the findings of this study, companies can also evaluate preferred wallet services for consumers, and factors affecting those services. This will help them to add more attractive services based on consumers’ feedback, and remove unwanted services. Social implications The study also stressed the impact of society and family/friends on mobile wallet’s usage. Customers learn new things from family and society and get influence with their choice and preferences. This will help institutions to understand various factors leads to mobile wallet usage and enhance the satisfaction level of customers. Originality/value Although various studies have been conducted on the perception of customers on various mobile payment systems, but this paper is the first of its kind to study customer’s perception about wallets and type of transactions; they prefer to do through mobile wallets. This paper also study the impact of mobile wallet usage and various factors affecting the usage rate. This paper also identified one crucial factor, “hedonism”, which is not discussed thoroughly in the literature, and its significance in North India.
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Nedra, Bahri-Ammari, Sandhir Sharma, and Aymen Dakhli. "Perception and motivation to purchase organic products in Mediterranean countries." Journal of Research in Marketing and Entrepreneurship 17, no. 1 (July 13, 2015): 67–90. http://dx.doi.org/10.1108/jrme-07-2014-0015.
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Purpose – This paper aims to study the determinants of consumer purchasing behaviour of organic product in the emergent countries. These variables are related to products such as perception, attitude, motivation (health and environmental concern), implication and purchasing intention. Design/methodology/approach – This paper is based on exploratory and confirmatory analysis that seeks to purify and to get a new scales structure. The study shows the effect of perception and motivation on the purchasing behaviour of the consumers who intend to buy an organic product. The authors used the structural equation modelling to confirm the different relationships. Findings – Purchasing intention, implication and motivation (health and environmental concerns) have a strong direct and positive effect on the purchasing behaviour of organic products. However, the relationship between the motivation and the attitude, on the one side, and between attitude/purchasing intention and attitude/purchasing behaviour, on the other side, are not significant. Research limitations/implications – The research and investigation were carried out in a limited geographical zone (Tunisian country), on a specific category of products and on a particular sampling procedure by convenience. Practical implications – The firm can adopt an efficient green strategy that allows it to ensure a good segmentation and a best positioning compared to conventional product. Tunisian marketers must focus on the factors influencing the behaviour of the Tunisian consumer. They should raise consumer awareness through a suitable communication. Originality/value – This paper is added to studies of consumer behaviour towards bio-products in emerging countries. The results could serve as a guideline for organizations for understanding the factors and green strategy adopted. This one need to ensure a good segmentation and positioning of biological products compared to conventional product.
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Wekeza, Siphelele, and Melusi Sibanda. "Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa." International Journal of Environmental Research and Public Health 16, no. 6 (March 17, 2019): 956. http://dx.doi.org/10.3390/ijerph16060956.
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In the last few years, the market of organically grown products (OGPs) has continued to grow due to speculated concerns for the environment, food safety and health issues. The market for OGPs in South Africa appears to be under threat; with their demand outstripping their supply. In light of this background, there are relatively few studies on the consumer purchase intentions of OGPs in South Africa, and thus, less understanding about its demand market drivers. The purpose of this paper is to identify the factors influencing the purchase intentions of OGPs (fruits and vegetables) in Shelly Centre in Port Shepstone in Kwa-Zulu Natal Province of South Africa. Using a quantitative descriptive cross-sectional research design, a hundred and fifty (150) OGP consumers were selected through a systematic random sampling technique from three accredited OGP retail outlets namely Pick n’ Pay, Spar and Woolworths. Generally, descriptive results show that the interviewed consumers in Shelly Centre were reasonably educated and knowledgeable about OGPs. A higher proportion of the interviewed consumers in Shelly Centre consisted of women, employed and not of African descendant (ethnic group) consumers. Most were confident that OGPs are environmentally friendly, safe, high-quality products, and have a better taste compared to conventionally grown food products. A somewhat fair proportion expressed mixed feelings concerning the belief that OGPs are priced higher, their appeal to nature (smell), and their willingness to purchase OGPs regardless of price. Nonetheless, most were adamant that OGPs are difficult to find on the market. A multiple regression model analysis results reveal that consumer demographics; ethnicity (not of African descent) (p < 0.001), and monthly household income (p < 0.05) are statistically significant and positively influence the consumer purchase intentions of OGPs in Shelly Centre. Conversely, consumer perceptions that OGPs are priced higher (p < 0.05), have a better taste and of quality (p < 0.001), and the difficulty to find on the market (p < 0.001) are statistically significant and negatively influence the consumer purchase intentions of OGPs in Shelly Centre. The findings of this paper stress the need to design strategies and elements (marketing mix) to make OGPs affordable and readily available to consumers. Likewise, consumers from all ethnic groups and income levels need to be conscious of the environmental and health benefits of OGPs to make informed purchase decisions. To promote the purchase of OGPs; from a policy perspective, the government can offer support such as a consumer price subsidy to make OGPs affordable, and the provision of effective regulations and certification around the marketing of OGPs.
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Wang, Lijia, Jianhua Wang, and Xuexi Huo. "Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis." International Journal of Environmental Research and Public Health 16, no. 1 (January 5, 2019): 126. http://dx.doi.org/10.3390/ijerph16010126.
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The aim of the paper was to assess how consumers evaluate organic labeled fruits and to what extent they are willing to pay a premium for fresh fruits with organic labels. A double-hurdle model is applied to data obtained by interviewing 407 fresh fruit consumers in nine Chinese cities. Willingness-to-pay a premium was modeled as a function of a series of demographic, socio-economic variables, plus fruit attributes, perceptions of fruit safety, and risk attitudes. Results indicate that the most important factors influencing willingness to pay a premium involved positive attitudes toward organic label, attention to fruit safety, the perception of importance of fruit attributes. Moreover, the more income consumers earn, the more likely they would be willing to pay a premium for organic fresh fruits. The recorded consumer interest in safety and quality of fresh fruits reveals that a promising market for organic fruits could be developed by an adequate knowledge on organic label and an effective market monitoring system.
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Shao, Peng, and Jie Liang. "An Analysis of the Factors Influencing the Sustainable Use Intention of Urban Shared Bicycles in China." Sustainability 11, no. 10 (May 14, 2019): 2721. http://dx.doi.org/10.3390/su11102721.
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Bicycle sharing services have played an active role in building a green travel system in China, but this trend has also caused problems, such as users arbitrarily stopping on the roads or the destruction of shared bicycles. Based on data collected by means of a survey that we designed, a regression analysis is used to test the influence of use perception and consumer characteristics on the intention to sustainably use shared bicycles by measuring the intention to: continue using the service, park the bicycles in an orderly manner, and care and protect the bicycles. We find that: (1) perceived usefulness, perceived ease of use, consumer innovation, and standardized use behavior have a significantly positive impact on the intention to continue using and park shared bicycles in an orderly manner; (2) perceived usefulness, perceived ease of use, and consumer innovation also have a significantly positive impact on the intention to care and protect shared bicycles; and, (3) standardized use behavior has no significant impact on the intention to care and protect shared bicycles. Moreover, urban air quality plays a positive regulatory role in the relationship of perceived usefulness, perceived ease of use, and consumer innovation with the intention to sustainably use the service.
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Lepkowska-White, Elzbieta, Christine Page, and Mark Youndt. "Web Perception and Young Consumers: An Empirical Investigation of Factors Influencing Perceptions of Online Companies." Journal of Internet Commerce 3, no. 2 (July 20, 2004): 53–77. http://dx.doi.org/10.1300/j179v03n02_04.
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Juyal, Som Aditya. "An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior." International Journal of Online Marketing 8, no. 1 (January 2018): 55–79. http://dx.doi.org/10.4018/ijom.2018010104.
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This article describes how abstract buying on the Internet is one of the most rapidly growing modes of shopping demonstrating a double-digit annual increase in sales in recent years. Reasons for such growth seem to arise from its advantages such as convenience, the ability to be seen as a leisure activity, savings of time and effort, and its 24 hours a day and 7 days a week access. Although Internet buying has shown rapid growth, it also has been hampered by the real or perceived perceptions of consumers that it lacks privacy and security while also suffering from issues in product delivery and returns and tactility. The primary purpose of the article is to explore the profile of Internet buyers and compare them to the non-buyers in terms of demographic characteristics, technology experiences, and his or her attitudes towards consumer and marketing issues. Such information will help e-tailers as they work to develop more effective and efficient online retail outlets.
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WECHNER, HANNES, HANS RDIGER KAUFMANN, and CLAUDIO VIGNALI. "INFLUENCING FACTORS OF CONSUMERS' PERCEPTION TOWARDS DELICATESSEN DIFFERENTIATED BY CONSUMERS' FAVOURITE SHOPPING LOCATIONS." International Journal of Management Cases 9, no. 3 (January 1, 2007): 121–28. http://dx.doi.org/10.5848/apbj.2007.00013.
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Onel, Naz, and Avinandan Mukherjee. "Consumer knowledge in pro-environmental behavior." World Journal of Science, Technology and Sustainable Development 13, no. 4 (October 3, 2016): 328–52. http://dx.doi.org/10.1108/wjstsd-01-2016-0004.
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Purpose Environmental behavior studies suggest that knowledge, in addition to other psychological and social factors, can play an important role in consumers’ environmental behavior change. The purpose of this paper is to understand the relationship between knowledge and various psychological factors which encourage consumers’ participation in pro-environmental behaviors. The relationships that link an individual’s attitudes toward science, environmental values, different types of knowledge (i.e. scientific facts, environmental facts, and subjective environmental knowledge), environmental risk perception, and willingness to pay (WTP) for the environment with pro-environmental behavior were examined. Design/methodology/approach Theoretically guided hypotheses and model were formulated and tested with multiple linear regression models. The study was based on measures and data obtained from the large-sample secondary database of the 2010 General Social Survey (n=2,044). Findings Results indicated that while attitudes toward science had direct effects on knowledge of scientific facts and knowledge of environmental facts, environmental values showed effects on knowledge of environmental facts and subjective knowledge on environmental issues. The results also indicated that from different types of knowledge, subjective knowledge on environmental issues had effects on both environmental risk perception and WTP for the environment. Knowledge on environmental facts, on the other hand, was able to predict only environmental risk perception. The scientific factual knowledge did not show an effect on mediator of pro-environmental behavior. Also, subjective knowledge indicated indirect effects on pro-environmental behavior through environmental risk perception and WTP for the environment. Originality/value Although research on understanding factors influencing pro-environmental behaviors and potential relations to individual knowledge has grown in recent years, there has been very little attempt at distinguishing between different types of knowledge and investigating their potential roles in the context of environmentally relevant behaviors. This study will help understand the functioning of different types of consumer environmental knowledge and their impacts on pro-environmental behaviors more in depth.