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Málek, Roman. "Aplikace Balanced Scorecard." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15547.
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The dissertation on theme Aplication of Balanced Scorecard - product porfolio as essential pillar of succesful strategy. The main goal is to define critical factor of succesful insurance product and analysis of product portfolio of insurance company.
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Seyama, William. "Factors of successful brand extensions in the FMCG industry." Diss., University of Pretoria, 2006. http://hdl.handle.net/2263/23682.
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FMCG companies use extensions to launch bulk of their new products. This trend is set to continue despite the growing literature which indicates that increasing number of extensions fail in the first 3 years of launch. Thus it is necessary for Brand Product Managers to understand factors of successful extensions. In this report a National Brands LTD (NBL) case study was conducted using 5 factors that were researched by Nijssen (1997), to analyse 7 extensions linked to 4 brands and that were launched in the last 3 years. Of the studied extensions, 4 have been found to have to have influence on the success of extensions. Findings of 1 factor were not conclusive. A factor that did not form part of the research propositions was also found to be key for the success of extensions.Dissertation (MBA)--University of Pretoria, 2006.
Gordon Institute of Business Science (GIBS)
unrestricted
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Benson, Mark Howard. "Successful product innovation : a study of known success factors." Thesis, University of Liverpool, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.279699.
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Berntsson-Svensson, Richard. "Successful Software Projects and Products : A quantitative study." Thesis, Blekinge Tekniska Högskola, Avdelningen för programvarusystem, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5945.
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Successful or failed software projects have been discussed in literature for many years. Successful software projects are often defined as meeting business objectives, deliver on time and within budget, and meeting requirements. Different factors that contribute to software project success have been identified in the literature. Some of the most common factors that lead to software project success are: user involvement, management support, realistic requirements, and having good estimations. However, there are different opinions about what a successful software project is. Linberg found in a study that managers had a different perception from software practitioners (developers, testers etc.) about what a successful software project is. Since there are different perceptions of what a successful project is among different roles in software development, there may be differences from other perspectives too. This observation relates to the overall research questions in the thesis: Could there be different perceptions about what success factors are for software projects among different countries and customer-supplier relationships? Do people from different countries have different perceptions about what success factors are for software products? This study investigated if there are any differences and similarities between Swedish and Australian companies. In addition, a comparison between bespoke and market driven and bespoke and in-house customer-supplier relationships was made. The result shows that there are differences of which factors that lead to software project success among the two countries as well as between different types of customer-supplier relationships.richard.berntssonsvensson@gmail.com
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Clack, Elizabeth. "Exploring factors that sustain succesful women-owned informal micro businesses in the Western Cape." Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/12753.
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Includes bibliographical references.The study explored factors that sustain successful women-owned informal micro businesses. This explorative qualitative study was conducted in Cape Town in the communities of Philippi and Khayelitsha. Face- to- face in-depth interviewing was carried out on a purposive sample of sixteen women-owned informal microbusinesses (WBOs) and five key informants from government and NGO institutions offering small business support services. The main findings indicated that some of the women are successful due to a variety of multifaceted and linked factors. These women have been operating their businesses successfully despite economic downturns and gender exclusion and other community related factors. A variety of behavioural and motivational factors also contribute to small business success. The WBOs are able to successfully operate businesses in economic downturns due to their adaptability, flexibility and innovation in their business practices. A resilient mindset, their strong spirituality, confidence and business aspirations enabled them to persevere in difficult economic and personal circumstances, while conducting business in often violent communities. The nature of trade and their knowledge of the market, customer care, relationships and their attitudes to competition were key to their business success. The family and institutional support however appears to be weak and barriers included sparse information about the support services from NGOs and government. The main recommendation is that these more successful informal micro-business women owners could be better documented and used as case studies and role models for best practice. Much more research is needed on a larger scale across the country since the informal sector is constantly expanding and changing.
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Bussracumpakorn, Chokeanand. "Design innovation networks : critical factors that can contribute to successful collaborative development of innovative products." Thesis, Goldsmiths College (University of London), 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.429250.
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Uddin, Abul Hasnat Md Zakir. "Product platforms: influencing factors and effects." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-152408.
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The product platform strategy is well known for its several positive effects. However, these effects differ under different market situations. Several product platform projects related decisions can influence these effects. This research work will show how these effects are influenced by decisions under different market situations, findings will help academics in enriching product platform theories and, it will help managers to take proper decisions to enhance the possibility of product platform project success.
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Jang, Namkyung. "Apparel product development : influencial factors of apparel product success and failure /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3036833.
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Straub, Alexander. "Factors influencing the critical product in electromigration." [S.l. : s.n.], 2000. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB8862178.
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Lingegård, Sofia, Tomohiko Sakao, and Mattias Lindahl. "Integrated product service engineering : factors influencing environmental performance." Linköpings universitet, Industriell miljöteknik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72843.
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This paper aims to lead theoretical discussion regarding which IPSE (Integrated Product Service System) factors are expected to increase environmental performance of a life cycle compared to a traditional product sales business. Existing theories such as theory of product development, transaction cost theory and theory for risk management are used and the paper theoretically analyzes and identifies the following crucial characteristics; complexity of the product, uncertainty of offering, control of product operation, asymmetric information and scale of economy.
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Elfving, Sofi. "Managing Collaborative Product Development : A Model for Identifying Key Factors in Product Development Projects." Doctoral thesis, Västerås : Department of Innovation, Design and Product Development, Mälardalen University, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-235.
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Hosseini, Taklimi Seyed Reza. "Influential Factors in Long-term Product Service System Contracts." Thesis, Linköpings universitet, Industriell miljöteknik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72367.
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This dissertation presents different aspects of long-term contract for product service system (PSS); also different issues that companies are dealt for implementation of PSS. The study consists of literature review for understanding factors which can affect long-term PSS contracts. Different generic categories of green business models which are used in PSS contracts have been addressed and in addition, various models of contracts for PSS in industries have been identified too. The important factors which can influence these types of contracts are categorized in six major aspects organizational, social, economic, technological, legal and environmental. Each of these factors separately has been analyzed by reviewing related literature. Moreover a general evaluation about effect of each factor in other influential factors has been presented. In respect of long duration of contract, the rate of uncertainty is higher than traditional method of buying a product. Here, problems which are related to each of these factors have been addressed. Moreover, different approaches of companies for these problems have been discussed which these solutions can be useful for other providers in similar situation.
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Makarov, Dmitry. "Industrial Metrology Product Development: Best Practices and Success Factors." Thesis, KTH, Elektronik- och datorsystem, ECS, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-142669.
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Innovation is extremely important for companies to gain and sustain competitive advantage in the modern business environment. Nowadays ability to adapt and evolve is crucial for any company willing to survive. The key to effective adaption and evolvement is innovation. New products are commonly seen as an output of innovation whereas new product development process is considered to be a sub-process of innovation. The thesis focuses on development of a new product in the company the author has been working for. It aims at assessing the methods that the company is employing to develop new products. The goal is to determine the flaws in the new product development process of the company and the negative effects on performance and output the flaws have. The thesis describes the generic new product development process, a certain form of which is used by majority of the companies involved in new product development. It contains a narrative literature review of articles documenting research in the field of best practices of new product development. It also reviews studies of critical factors of new product success, which separate the best performing companies from the others. The thesis uses the best practice research and success factors studies as a reference point to assess the methods and evaluate the process that the company used to develop the product the thesis is focused on. The thesis also describes the market and the competition that the company is facing. In the end it gives a number of recommendations. The company can use the results as guidelines for improvement.
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Smith, Hana. "EMOTIONAL EVALUATION OF A PRODUCT/SYSTEM." Doctoral diss., University of Central Florida, 2008. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2980.
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Technological advances in products and systems have brought emotional design or emotional engineering to the forefront of research. While several measures to assess emotional expression of products have been developed, the source of the emotion rating of a product or system was often unclear. The purpose of this dissertation is to conduct three studies to examine the causes of emotional ratings and to establish if product-specific emotion rating scales are useful for capturing accurate user evaluations. Three studies were conducted using citrus juicers. Juicers were chosen for several reasons: their wide variety of styles, one self-explanatory purpose (to make juice), and the fact that their benign nature is unlikely to harm participants. Study 1 isolated juicers that had unique emotion profiles to use in the Study 2. Participants rated 41 juicers with fourteen product-specific emotions. Participants predominantly used "five" of the fourteen emotions in their juicer ratings. Ten juicers with the highest rating consensus, within these five emotions, were chosen for Study 2. Study 2 determined that anthropomorphic tendencies are predictive of emotional ratings. Extreme Anthropomorphism from the Anthropomorphic Tendency Scale (ATS) was used to test individual differences (Sims et al. 2005;Chin et al., 2005). Individuals with low anthropomorphic tendencies were more critical of the products. Sex differences also were analyzed, and significant interactions were found. Women exhibited different preferences for juicers than me. First impression ratings from Study 1 were validated by first impression ratings from Study 2. Finally, Study 3 measured the impact of product interaction on emotional ratings. Participants used seven juicers to make a minimum of four ounces of juice. Pre and post-interaction ratings were compared to determine the effect of interaction on the emotional appraisal of products. The results confirmed that interaction had an impact on affective ratings. As opposed to experienced users, novice users deviated in their pre-post appraisal, especially on aesthetically boring but highly usable products. Novice users based their entire initial appraisal on aesthetics, while experienced users were influenced by their past experience. Humans rely on past experience to recall likes or dislikes. The findings here suggest that aesthetic appraisal of products (or other environments) will remain influenced by past exposure/experience with those or similar products. Thus, only true novices can remain unbiased by past experience for aesthetic appraisal and capture a true 'first impression'. Also, past experience of users should be assessed when conducting research that relies on emotional appraisal of products. These findings may be especially useful in product development where new designs are based on a golden standard, competition, or go through several iterations of testing. The results may be used to guide human factors professionals to develop measures that more accurately capture affective ratings, and thus create more pleasurable products and systems.Ph.D.
Department of Psychology
Sciences
Psychology PhD
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Simsek, Diler. "Factors Influencing New Product Acceptance: A Study On Military Context." Master's thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/12610039/index.pdf.
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Attitudes of users towards new Information Technology products have been the matters of consumer research studies. Factors that affect user behavior in terms of IT acceptance have been modeled by different researchers with an attempt to predict the actual usage. This study aims to analyze these factors and their significance in military context. One of the robust models, namely Unified Theory of Acceptance and Use of Technology (UTAUT) is used as the study model with required modifications in order to augment its compatibility. Therefore an exploratory survey study is conducted within the target user group of two rugged mobile computers with the participation of 37 Turkish sergeants. The study used both qualitative and quantitative instruments. The results showed that, for military products, users acceptance criteria mainly concentrate on the performance of the new product and its relative ease of use.
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Strandberg, Mikael, Daniel Abdiu, and Martin Stridsberg. "Success factors for launching a new product for micro enterprises." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-367.
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Dagens marknadssituation är uppbyggd av hård konkurrens och snabba förändringar. Nya tekniken påverkar hur ett företag kan bedriva sin affärsverksamhet och ger upphov till nya marknadsmöjligheter. Dessa faktorer gör att dagens företag snabbt måste kunna ändra och anpassa sig till nya situationer inom korta produktlivscykler. Nya föränderliga teknologier och nya marknadssituationer har tvingat företag att vara mer innovativa och bedriva en affärsstrategi där förändring och produktutveckling är i fokus. För att kunna lyckas nå ut med nya produkter på marknaden är det viktigt att ha en marknadslanseringsstrategi och veta de kritiska framgångsfaktorerna. En förståelse över de kritiska framgångsfaktorerna kan utgöra en grund för hur en produktlansering skall se ut och verkställas. Syftet med uppsatsen är att från ett marknadsföringsperspektiv identifiera och analysera kritiska framgångsfaktorer när en ny produkt skall lanseras för mikroföretag. Uppsatsarbetet har genomförts genom en litteraturstudie där teori om marknadsföring och marknadslanseringsteori har behandlats. Vidare har tre interjuver gjorts med företagen Din Scooter HB, Luda Elektronik HB och SafeTool AB. Alla tre är mikroföretag som ligger inom gruppen små och medelstora företag. Analysen av litteraturstudien och den empiriska undersökningen har bidragit till en identifiering av kritiska framgångsfaktorer vid produktlansering. Några av de kritiska framgångsfaktorerna som har blivit identifierade är; pris, tid, kundmedvetenhet och vara marknadsinriktad. Vidare har en modell tagits fram för att visualisera de kritiska framgångsfaktorerna och hur de korrelerar med varandra där en beskrivning utav själva modellen finns och varför det här är så viktigt just för mikroföretag. En förståelse över dessa framgångsfaktorer kan effektivisera och förbättra marknadslanseringen. Resultatet av detta kan stärka företagets position på marknaden och ge möjlighet till mer kundfokuserade produkter och bättre lönsamhet.
Today’s marketplace is characterized by strong competition, speed and change. New technologies affect the way of doing business and rise new market possibilities. These factors force today’s companies to quickly respond to new changes and demand situations within short product life cycles. Fast changing technology and new market situations have forced businesses to be more innovative and apply strategy of change with continuous innovations of their products. To be able to reach out with new products on the market successfully it is of great importance to have a product launch strategy and know the critical success factors of a product launch. An understanding of the critical success factors can work as a guideline for new product launches and how to manage them. The purpose with the thesis is to identify and analyze critical success factors for launching a new product for micro enterprises using a marketing perspective. The thesis has been conducted by studying theory regarding marketing and product launch theory. Further, interviews has been conducted with; DinScooter HB, Luda Elektronik HB and SafeTool AB. All of these three companies are micro enterprises within the definition of SME’s. The analysis of the theoretical framework and the empirical research has resulted in an identification of critical success factors for a product launch. Some of the critical success factors that have been found are; pricing, timing, awareness of the customer and being market driven. Further, a model that visualizes the different factors and their correlation is presented where an explanation of the model is given and why this is of importance for micro enterprises. An understanding of these factors can improve the product launch and make it more effective and efficient. The result of that can be stronger position on the market, more customer focused products and higher profits.
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Laspina, Stefan. "Factors influencing variation in blood product usage : an international perspective." Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/96210/.
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Introduction and Aims Despite the availability of evidence-based guidelines, blood transfusion, one of the commonest procedures in health care, manifests significant variation across different countries that appear to have comparable health systems. This is corroborated by extensive data on blood usage in coronary artery bypass graft surgery, a sentinel procedure, which also suggests that the variation may be related to institutional practice. Regional use of red cells within the same country, data for which had not yet been collated to date, was elicited, and it confirmed the same pattern of variation where the highest-using regions tend to transfuse double the red cells transfused in the lowest-using ones. Methods Since the reasons for it are largely unknown, analyses of available data from Australia, New Zealand, Canada, the USA, and 24 countries in Europe, were performed using linear correlation and regression analysis, to identify potential predictors and possible effectors of this variation. Results Apart from confirming a known demographic predictor, proportion of the population over 65 years (p = 0.01), another 4 predictors were identified including clinical activity as represented by coronary artery bypass graft surgery (p = 0.001) and health funding (p = 0.007), which together explained 70% of the variation in red cell usage. Similar regression models for platelets and plasma showed an R square value of 0.31 and 0.247 respectively. The variation in blood product use did not correlate at all with health service outcomes and performance, but correlated quite tightly with markers of supply sensitive care making a strong case for unwarranted variation in blood transfusion. Red cell use, for example, correlated with the availability of diagnostic technology as represented, amongst others, by the number of MRI units (r = 0.665, p = 0.001). Moreover, it was shown that countries that use more of one product use more of the others. A relationship was also found between blood product usage and cultural constructs capturing the notions of professional uncertainty and difficulty with accepting new evidence. Conclusions Irrational and evidence-denying variation in blood transfusion practice exists and can be measured relatively easily. Comparison of clinical use of blood in discrete geographical regions may be useful as a general measure of the effectiveness of the implementation of different tools to improve practice, not just within the context of blood transfusion but in clinical practice in general.
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Saghazadeh, Sahar. "Change Management : Critical success factors of product development in Agile." Thesis, KTH, Hållbar produktionsutveckling (ML), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-277720.
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Agile has become a popular product development in IT services. The trend of moving from a product traditional development approach to Agile emphasizes the important of change management in Agile. This thesis answers, “what are the critical success factors for effective change management in Agile?”. This research question was formulated to produce a better understanding of change management, different types of change management such as incremental and transitional management and the critical success factors of change management processes in Agile. To study the importance of critical success factors in a practical perspective, this research applied the quantitative method of a self-completion questionnaire to collect data from a selection of IT organizations in Stockholm, Sweden. The selection included various sizes of organizations. Large (+250 Employees), medium (50-249 Employees) and small (10-49 Employees). Since various responsibilities are involved in Agile development projects, the target groups included a range of positions; project manager, OPO (Agile Product Owner), Agile Scrum Master, Developer, and Tester. This research found a set of twelve critical success factors which can be applied as a guideline on how to increase the effectiveness of change management processes in Agile. These factors are (1) Cementing the change, (2) Time management, (3) Communication (4) Initial success and motivation, (5) Project organization and responsibilities, (6) Helping people to help themselves, training, and resources, (7) Flexibility in the process, (8) Shared problem awareness, (9) Defining the vision and objective, (10) Comprehensive diagnosis, (11) Management coalition, and (12) Monitoring. Because change management is a fundamental and important part of movement to Agile, effectiveness is vital in increasing the project’s success. The success factors also have been also studied according transition management point of view. These twelve factors can increase the effectiveness of change management procedures from a traditional development approach to Agile. Furthermore, the ranking of the success has been studied to understand the difference proficiency point of views.
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Elliott, A. C. "A comparative study of factors affecting product quality and customer needs compliance in the new product development process." Thesis, Loughborough University, 2000. https://dspace.lboro.ac.uk/2134/7356.
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To succeed and survive in competitive markets, products need to be of the desired quality. Quality is how well the product, in its entirety, satisfies the needs of the intended customers. With products in industrial markets, there are many different types of customers to satisfy. Research has been published that is of general use to help define the New Product Development (NPD) process and the management of its activities and this was useful as a basis for this research study. However, little previous work is available that details the specific aspect of designing for customer needs compliance. An exploratory investigation, using analysis of selected cases and experience surveys, was undertaken to help direct conceptual work. A conceptual model was developed to help describe the NPD process and customer needs compliance. The hypotheses that guided the main study sought to understand the perceptions which the design team has of the product in terms of different customer needs. They also aimed to determine how information management during NPD may affect the final design and, consequently, the quality of the product. With the objective of drawing conclusions across the four companies involved in the main study, collection methods and data analysis provided quantitative results on what is essentially qualitative types of information. The findings conclude that each of the companies do perceive a difference in the needs of the customers between different product types. However, they also imply that specific types of customers have similar needs, no matter what types of products are involved. With a small set of respondents in each company, no evidence was found to suggest that the different perceptions the people involved in the design and development of the product had could be attributed to the functional, managerial or customer involvement groupings under investigation. However, there was some evidence that customer needs compliance may be affected by the way the company handled its information management during the NPD process.
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Diehl, Alicia Catherine. "Factors affecting disinfection by-product formation during chloramination of drinking water /." Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3008314.
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Liu, Xiaotong. "Factors that Drive New Technology Product and Service Use and Continuance." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157592/.
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Understanding information technology and its related products and services is increasingly important because the everyday use of technology continues to expand and broaden. Despite this need for greater understanding, the extant theories that explore the dominant factors that drive intention to use a new technology are limited. The Technology Acceptancy Model (TAM) is the most popular model in explaining traditional technology adoption. The limitations of the TAM in grasping the overall evaluation of technology or service are one of motivations for developing new models in this dissertation. The two antecedents of the TAM- perceived usefulness and perceived ease of use- only capture partial utility of a service (or product). In addition, some researchers argued that key factors used in an initial acceptance model such as perceived usefulness and perceived ease of use are not strong predictors of future continuance intention of the service because they do not consider future switching intention in the later stage. Hence, one goal of this dissertation is to develop and test new models to predict factors that drive intention and continuance intention decisions of new technology related products or services.
This research involves three studies that examine different aspects of adoption and continuance intention decisions of new technology-related products or services. Essay 1 posits and empirically tests a new model that examines service vendor quality, service outcome quality, and trust as drivers of cloud-based services by adopting the frameworks from marketing, behavior intention and information technology research. The model is referred to as the quality trust model (QTM). The quality of cloud-based services involves the quality of vendors and the quality of service outcomes; its effectiveness is mirrored by trust of the services. Data from an online survey of 355 respondents were used to test the research model. The results show that vendor quality and outcome quality influence trust, which is positively correlated with intention. However, vendor quality appears less salient than outcome quality in motivating usage of cloud-based services. We discussed the implications of the model and findings for practitioners searching for solutions in driving user participation, as well as for academics fascinated with a deeper understanding of roles of quality and trust in an individual level of decision-making behavior. Essay 2 posits and develops a model that includes the influences of reliability and flexibility on service quality, and influences of service quality on consumer perceived benefits and satisfaction, which consequently influences continuance intention of cloud services. The model explained 50% of satisfaction, which consequently explained 58% of continuance intention. We also examined the mediated effects among key drivers and validated the prominence of service quality in the IS continuance intention model. We delivered implications for academia and practice. Essay 3 unifies two theoretical frameworks a motivational model (MM) and expectation and confirmation theory (ECT) related to continuance intention and develops a new model that examines continuance intention of using smart devices. The article investigates the role of confirmation in the success of continuance intention of smart devices- the case of smartphones. We propose that confirmation is an antecedent of perceived enjoyment, perceived usefulness, and satisfaction. We also posit that confirmation directly influences continuance intention to use the devices. The paper will also propose that three specific advanced attributes - cost advantages, access to specialized resources, and quality improvement- will affect confirmation. An empirical examination of the model showed that confirmation predicts perceived enjoyment, perceived usefulness, and satisfaction, which mediates the effects of confirmation on continuance intention of smartphones. Hence, confirmation constitutes an important indirect factor influencing smartphones post adoption. Furthermore, cost advantages, access to specialized resources, and quality improvement all had significant influences on confirmation. The research contributes to the literature by confirming the important role of confirmation in smartphones adoption and by presenting that specific advanced attributes available to a user during a later phase can help enhance perceived enjoyment, perceived usefulness, and satisfaction. For managers of smart devices design, the study implies that building into the devices the ability to accommodate advanced attributes can elevate the possibility of persistent success.
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YU, CHAN YEN, and 詹嬿愉. "The succesful factors in Investment product – A case study of variable universal life insurance." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8d79cs.
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碩士逢甲大學
經營管理碩士在職學位學程
107
In 2001, investment-linked insurance policies were launched in Taiwan. Because of the continuous issuance of statutes by competent authorities, they were able to combine with various types of financial products and have been selling well for more than 18 years. They have constituted one of the largest groups of financial investment products on the market. Recently, target maturity bond funds have become the new hot topic favored by investors. Even though most investors are unfamiliar with this type of product, they continue to sell well. In particular, the selling behavior of financial advisors should be one of the factors influencing the sales of such investment-linked policies. This study selected the Paul Henry Variable Universal Life Insurance plan from BNP Paribas Cardif as an example to explore the success factors of the sales of investment-linked policies based on three dimensions, namely, the financial environment, risk factors, and capability of financial advisors. Despite the gradual sophistication of Taiwanese people’s personal finance concepts and risk tolerance, an increasing number of customers are turning to banks—among the numerous institutions in the investment and financial sector—for professional financial advisory services. This is especially true after the financial crisis. Considering the risk tolerance of customers, the market tends towards a conservative and prudent investment attitude. Therefore, under the current circumstances, customers are often more willing to allocate their assets according to the suggestions and plans provided by financial advisors. Furthermore, after taking the financial environment and risk factors into consideration, financial advisors are also more inclined to recommend flexible, lower-risk investment-linked policies to customers as the main tool for financial planning. The financial advisors, financial environment, and risk factors are three interconnected factors that piece together the successful sales of investment-linked policies. Keywords: Investment-linked insurance; Financial advisor; Risk tolerance
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Chang, Pao Kang, and 張寶康. "Development Successful Factors of New Scanner Product." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/81419958861096432012.
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碩士國立中興大學
企業管理學系
85
1.緒論: 資訊業在技術日 漸提昇,產品降價之下,帶動了網際網路及多媒體風潮,使得個人電腦週邊 產品躍居主流.其中影像掃描器對個人電腦配置率僅9.6%,未來將有寬廣的 成長空間.而新產品是推動企業成長的動力,因此詳知新產品發展的成功因 素,將是決勝的關鍵.2.研究方法:調查臺灣同時從事影像掃描器研發,製造 及銷售的廠商,選出成功的新產品為研究案例.以多變量統計方法,求得新 產品發展成功的因素.3.主要結果:研究發現企業規模的不同,新產品績效 顯著不同,規模越小,績效越好.影像掃描器新產品發展成功,和公司策略 面,企業文化面,市場研究及市場競爭度顯著相關.4.對業者建議: 在彙整研究結果後,研究中對業者作出了建議.包括了公司應積極暸解消費 者需求,發展有潛力的產品,將有限資源投入關鍵因素及高階管理者應重視 企業文化. 1.Introduction:Information industry advance skill to bring Internet growth. It makes Computerproduct sale very nice. Especially scanner product, it disposes rate for personal computer only 9.6%.2.Research Method:Investigating the company engage in scanner product research, manufacture and sale. To use Multiple variables statistic method gains the successful factors of new product development.3.Main Result:Research find that company scale different make the performance different. Succesful scanner products have deeply relation with company strategy, company culture, market research and market competition.4.Suggestion for company:There are four suggestion for company. Including understand consumerdemand, develope the potential products, put resources in key succseeful factors and think highly of corporate culture.
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Nan, Hwang Jiann, and 黃建南. "The successful critical factors of new product development." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/22424275273853483828.
Full textAbstract:
碩士開南管理學院
企業管理學系碩士班
94
Under century of this high and technology industry,it is nessary to control the prior-opportunity in order to pursuit for the new product development performance.Till now our country already joined into the Word Trade Organization,WTO,enterprise must continue keep and enhance product performance under the situation of international competition in order to increase enterprise customer satisfaction to create the marketing strength.With these the enterprise sustainable management was firmly established under this high competitive environmental situation. Even though design review management technique was implemented for a long time and established the appartent achievement,however whether this management technique can cause real effect in the new product development performance when applied by Chung Shan Institute of Science and Technology,national defense industry and development compancy,was deserved to do further research and discussion. This research explores the effects of design review and new product development process on the performance of new product development,and takes large-scale weapon system of Chung Shan Institute of Science and Technology as the research objects;the research is carried out in the way of the case study,conducting in-depth interviews in structure. This research uses four variables in the design review, there are reliability and maintainability,configuration management, risk management design review and concurring engineering; the new product development process contains six stages,which are product concept , product design , product development, product demonstration, product production and marketing plan; New product development performance to be explored in their influences includes technical performance,quality performance,financial performance,window of opportunity as the framework of the research. The purpose of this research focuses on the following two points: 1.Request that successful critical factors is a useful design feasibility review item ,through it can enhance the improve actions of reliability and maintainability,configuration , risk management of the new product development process and confirm the concurrent design of concurring engineering. 2.According to the questionnaire,interview ,it confirms that reliability and maintainability, configuration management, risk management design review and the application of concurring engineering are the successful critical factors in the new product development.They are also can achieve the technical performance,quality performance,financial performance and opportunity window’s goal. The important finding of the research focuses on the following three points: 1.Design review plays a major role to lead the different phases of design operations in the new product development processes.It promotes the communication and integration among different disciplines.Through the coordination and implemention can solve both the problems of system engineering and increase the quality of design input and design output. 2.The application of design review techniques to the new product development processes can help to established design criteria,ensure the competency of design work.The goal of risk measurement design maturity,increase the knowledge of reliability and maintainability design and analysis can be achieved through the implementation of design review according to different research and development phases.With the help of concurrent engineering can reflect the design policy thoroughly.It can reduce the risk of after maintenance,usage and the maintenance cost effectively by putting the production and supportability requirements into design procedures. 3.Case study reveals that there are two innovation factors on the process of developing new product at Chung Shan Institute of Science and Technology: （1）The attribute of individual project belongs to mission-orientation and is plan budgeted,It can evaluate the financial performance effectively after the budget control of financial department. （2）Although have specified market and dual-use cooperation but the expedition level of marketing plan still limited.There is a lot of space to develop and enhance it.
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Chiu, Calven H. H., and 邱宏祥. "A Study of Successful Factors of Product Design." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/77280639208758897805.
Full textAbstract:
碩士國立台灣工業技術學院
工程技術研究所
85
Although the importance of product design has been emphasized constantly, its success has no guarantee. This research investigated the factors which make a product design successful so that the companies which are engaging product design can take this as a lesson to increase the opportunity of success.The study was conducted by two phases. The first phase was to construct a questionnaire to ask the managers of the companies which participated the design project of "the plan to upgrade industrial design" sponsored by Industrial Development Bureau of Economic Affairs Ministry for past two years, industrial designer of design consultants、 industrial design teachers of colleges、 representatives of government project management ，as well as in-house designers of the companies in Taiwan. Their answers were calculated and the difference among the groups also analyzed. The second phase was to visit these companies which were selected and willing to provide the successful product design cases for the study with a semi-structured question list. The major finds are：1.The first five important items of successful factors of product design ，are the support of top managers、innovative/creative product concept、the expertise of design consultants、marketing position of product、design direction /brief. Minor differences are existed among the groups:2.The successful factors need extra care in product design and management are：1)in the area of design: nice-looking and new styling、innovative/creative product concepts、 integrating design；2)in the area of marketing sale: marketing information、sales strategy、understanding of market and buyer in the area of；3)in the area of Management: manager*s expertise 、control of product developing timing；4)in the area of Executing expertise: the expertise of design consultant、design (product) quality；5)in the area of Strategy: design direction/ brief、marketing position of product；6)in the area of Human factor: easy operation(use) for consumer、suitable for user*s need；7)in the area of Involve of decision-maker: support of top managers.3.The definition for successful product design is: that a product is designed with 1).unique feature、nice-looking styling、innovative function , distinctive image from existing product; 2).good quality and reasonable cost；3).accepted by consumer。The most important is good sale with high profits.
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Tang, Jyun Nan, and 湯俊男. "Successful Key-factors of Product Customization for Evaluation and Improvement." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/60286604864430360615.
Full textAbstract:
碩士開南大學
國際企業學系
100
In a customer-oriented market, offering a product which can suffice consumer and being competitive is a key subject to most company. After-sales survey and market survey is important for many companies. The purpose of this study is to explore the key success factors of customization product. Through the past studies, this study found many factors related in customization product and sort out the 3 dimensions and 12 criterias. Using the DEMATEL with the ANP, this study explored the impact about customization product and provide suggestions for the industry customized services. The conclusion suggested that the consumer behavior is the most impact able and important dimension. Consumer environment is the most impact criteria, Product prices is more likely to been affected. Product price, Product value and product quality are relatively important criterias.
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Wen-Nan, Weng, and 翁文南. "The critical successful factors of lead-in product lifecycle management system." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/19558687124773110228.
Full textAbstract:
碩士實踐大學
企業管理學系碩士班
96
Product lifecycle management（PLM）is a new strategic approach to managing the product lifecycle information efficiently over the whole product lifecycle. PLM is used to gather and analyze the product lifecycle information and draw on information technology from product design, manufacture and launch. This paper studies the issues of the encountered difficulties, solutions to these difficulties, and the critical factors of successful lead-in PLM system for the electronics manufacturing industry.
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Wu, Hui-Yao, and 吳輝瑤. "The Study of Key Successful Factors in New Product Launch - A Case Study of Fresh Noodle Products." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/7wy2m3.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理所
96
In order to continuously maintain the competitiveness, the enterprise has to keep working on new product development. However, firms’ new product development cost is likely to be a huge spending and may turn to be a significant loss if the new launch fails. How to achieve good performance through new product development thus becomes one of the most important issues for modern enterprises. This research is a multiple case study, including twelve fresh noodle products launches of Luxe Company. The purpose of this study is to find out key success (or failure) factors related to new product lunches. One-to-one in-depth interviews are employed to collect data in conjunction with collecting industry and company reports, archives, etc.. In addition to analyzing each one of the twelve cases, between cases analyses are included in this study as well. Finally, the major findings of this research are summarized as the followings: 1. The innovation of noodle itself is the base of core competence of new products. 2. The effective innovation results from understanding consumer’s core value. 3. Customer survey is an important element that contributes to the success of new product. 4. The marketing investment of building strong image of the leading brand is necessary. 5. It is essential for the company to respond consumers’ needs quickly. 6. The company may understand existing consumers better through the assistance of product channel agents.
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ZHANG, Yu-Ru, and 張郁儒. "The Study of Key Successful Factors for Company H's New Product Launch." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r4449b.
Full textAbstract:
碩士國立高雄科技大學
國際管理碩士學位學程
107
With the trends that life cycles of launched products shorten than before for the raising competitive dynamics environments, corporations should launch new products continuously for maintaining the competitiveness. However, numerous costs should be invested into the processes from new product development to new product launch. Thus, if the new launched product fails, huge losses will also be caused for the corporation. For the mentioned reason, the methods for corporations to gain effective performances in new product launch have been the critical issue. This research is a multiple case study including nine products of Company H, and the purposes of the research is to find out the critical factors making new launched products successful or failed from the in-depth interviews with the employees of Company H. Through interviewing, recording, inducing, and analyzing, the common and critical factors making new products successful are found out for aiding in decreasing the rate of product failures for the corporation or those who prepare to step into the beverage industries. The conclusion of the research includes the followings: The innovations of new products are the core values in competitions, seizing the core values of products can create effective innovations, test marketing can raise the rate to be successful, investing the cost of marketing to represent the images as the leading brand, responding the trends to develop the products needed by consumers, and reputations of a corporation are the most critical factor in new product launch.
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Chu, Tai-Fong, and 朱台鳳. "key success factors on successful selling of investment oriented insurance product - FAHP approach." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8p5w5y.
Full textAbstract:
碩士中原大學
會計研究所
102
How will the key to the success of the investment -linked products , expert advice and insights through the way , with their secondary was in the insurance industries, correction and improvement of the interview content. Explore investment-linked sales success and key competitive advantage assessment criteria , and to determine the level of sales target architecture is the focus of this research . Study found that " the company's image and reputation " and " product characteristics " of these two perspectives is key to successful investment -linked products is an important factor . Based on the assessment criteria before nine , already exceed more than 69.01% of all the assessment criteria , so the rest of the evaluation criteria are relatively unimportant . Comprehensive Study Conclusion: Looking out from the competition , " sales strategy ", " marketing tactics " to build consensus within and outside the ground , to sales and service work hard together to create a competitive advantage to develop new products in order to stabilize sales strategy to drive sales growth , combined with social welfare League , strengthen social welfare , promotion of care activities to develop Showtime market , with full production capacity of sales success factors .
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Lin, Yu-Chiang, and 林育瑲. "The Study of The Factors of Successful Product Development By Industrial Design Guide." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/69w7v8.
Full textAbstract:
碩士國立臺灣科技大學
設計系
107
By seeing the rise of micro-entrepreneurship in the recent years, there are many industrial designers started investing their new business, but not everyone could be successfully running business with industrial design-led. Therefore, to explore the factors of success stories become very meaningful. This study is aimed at three experience and successful entrepreneurs with industrial design background; by conducting in-depth interview to find out these success cases of product development process from “Design Guideline”, “Conceptual Development”, and “Manufacturing Process”;to explore the following four research purposes:“The success development factors from industrial design”, “The advantage of industrial design in product development”, “The role of industrial design in product development “and “The development types and strategies adaption of industrial design-led”. And here is the study found as followings: 1. The success development factor from industrial design： The success factors in design guideline phase are: “Understanding Development Process “and “Discovering the Needs”. The success factors in conceptual development phase are: “Brand Value Establishment and “Cost of Developing Control”. The success factors in manufacturing process are: “Mastering Vendor Resources “and “Communication & Coordination with Vendor”. Other secondary success factors are: “Choosing Familiar Industry”, “Manufacturing Knowledge”, Market Price Setting”, “Marketing Plan”, “Series of Product Planning”, “Product Competition Analysis”, “Product Outlook Design”, “Product Conceptual”, “Mechanical Design” and “Employing Competition Resources”. 2. The advantage of industrial design in product development:“Discovering the Needs”, “Product Competition Analysis”, “Series of Product Planning”, “Product Outlook Design”, “Product Conceptual”, “Manufacturing Knowledge”, “Mastering Vendor Resources” and “Employing Competition Resources”. As known mostly from gaining design ability in related works and accumulating work experience of industrial design. 3. The role of industrial design in product development: “From usage needs and outlook design to transform multi-purpose industrial design”, “Start from one to extended series product planning”, “From product development proposal to business”. 4. The development types and strategies adaption of industrial design-led: A great degree of changes are developing for new features as target, and mostly adopt existing platform-derived products with growth strategy and better design. A less-change outlook or interface as development target is to be improving product with stable strategy which are similar or different industrial design.
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HUANG, Shih-Chieh, and 黃士杰. "The Key Successful Factors of Project Management of New Product Development─The N Corporation." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/68185512853585990427.
Full textAbstract:
碩士國立交通大學
經營管理研究所
89
This thesis is to study the key successful factors of managing a project of new product development — the printer business unit of N corporation in the optoelectronic industry. It first collects and organizes the literatures to establish the framework of project management. Then the researching further studies what the key successful factors of project management would lead to the excellent performance of new product development. Finally, we take the example from N corporation, then further explore the implications of the innovation management. The handy printer and its media are categorized as the optical outputs in the optoelectronic industry. The new product development project finally failed. The literatures indicate that 3 ideas successfully developed out of 11 newly creative ones, and only 1.3 products fostered into the market; finally 1 product successful after being marketed. The point is how to find out the root causes during the process, to resolve the problems and to improve the new product development success rate. Then systemizing the process into corporate capabilities and competence is the purpose of this thesis. A successful project must achieve all the key successful factors; if one of the factors is not achieved, the project won’t succeed. So turning a project into the excellent new product development has to simultaneously consider the corporate internal, external environment and the properties of the project, to fit with the resources, technology as well as the systematically feedback from the early stage; these processes are undoubtedly important. The new product development is the implementation of innovation management. So to profit from the innovation, there are three perspectives to elaborate, namely regimes of appropriability, the dominant design paradigm, and complementary assets. The sound strategic selection of leveraging the complementary assets to build up the core competence can profit enormously from the innovation. Also from the implementation of the new product development, the effective and intensive communication can reduce the problems to a minimum level at the beginning of development. Continuously effective communications reduce the uncertainties during the process and then increase the possibility of success. Innovation has become more and more important while facing globalized market, changing technology, competing human resources and investment. The corporate has to compete against the others by strategically applying the information technology as well innovation management to building up the product commercializing capabilities for business prosperities.
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Lin, Tzay-Chwamg, and 林載牀. "Key Successful Factors Study of New Product Development – A study of a Notebook Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/32zf62.
Full textAbstract:
碩士國立臺北科技大學
商業自動化與管理研究所
96
Continuous research and innovation had played the most important role for an enterprise to maintain his competitive advantage and ensure his creation value. However, new product life time is getting shorter as known, it’s getting more and more customize designed products, and the needed technology also upgrade quickly. In order to face the global competition as we are forced to, an enterprise have to develop a new product instantly according to customer need, and take a leading position in the market by well aligning with technology trend, integrating internal & external resources, and best utilizing own core competence from organization, strategic policy and execution efforts. However, the profit margin had been squeezed a lot and the Notebook branded products belonging to few vendors and few OEM/ODM vendors as well. Therefore, the manufacturing overwhelming scale had been switched to few OEM/ODM vendors only. This study is referred to the new creation business model, collecting the previous reports and experts comments from this PC field then come out the product development and design strategy relationship. From this case, to know using the ISPD/SAP/ERP tool in the development tracking and recording the develop result is helpful to increase the competence and performance. Also, going through the technology leader and research development for the flow control management to know there is a positive relationship for the development performance and core competition. The case study is to achieve the new product development key successful factor.
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WEI, ERH-CHANG, and 魏爾彰. "AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/93668112400951707768.
Full textAbstract:
碩士國立臺灣大學
商學系
82
Druing recent years service industry has grown tremendously in Taiwan. Although product innovation in manufacturing industry has attracted lots of attention, research delas with product in service industry is lacking. Therefore, the purpose of this research is to find out the key successful factors of product in finacial service industry. Through mailed questionnaires, a total of 32 items and the subjective opinions of the executives in the finacial service industry were collected. The statistical results indicated that there were 6 items most emphasized by the excutives and 6 factors derived by the factor analysis. Finally, the limitations of this study , practical implications and future research suggestions were discussed in details.
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Carroll, Benjamin Todd. "Relevant factors in the path of successful implementation of Lean." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-12-4654.
Full textAbstract:
In any business environment companies experience challenges and competition.
In this current worldwide economic crisis, the stakes are now higher. With every crisis
comes opportunity. The best companies with the best methods and processes that create
highest quality product for less money will have an extraordinary advantage over their
less efficient, lower quality competition. The term ‘Lean’ describes how Toyota does
business: fewer humans, less effort, less investment, fewer defects, less time to develop,
less inventory. For companies that have truly understood and implemented these
principles the effects are significant; but many others have failed Lean initiatives. What
factors are necessary for a company to successfully adopt the processes proven by over
50 years of success in Toyota? Using both primary and secondary research, I compared
attributes of four companies, three of which were successful, and one that did not make
the conversion. Three main factors emerged, the Technical Factor -- knowing both your
core business and having a deep understanding of Lean principles, the Management
Factor -- strong leadership operating within Lean principles and with hands-on approach,
and the Human Factor -- approaching the workforce with respect and employee
engagement in problem-solving process. The following is a brief review of these factors
and the tools and concepts that undergird them.text
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Chu, Yi-Chieh, and 朱怡潔. "The Research of Factors of Successful New Product Development – A Case Study of Touch panel Companies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/94538748591796245935.
Full textAbstract:
碩士銘傳大學
企業管理學系碩士在職專班
102
Through the literature analysis, this study identifies dimensions and factors involved with the new product development preliminarily and interview the experts who are senior managers of the manufacture, sales, quality assurance and research & development department subsequently to acquire their recommendations, and then conclude the framework of the dimensions and factors. Next, calculating the weight of the dimensions and factors with the AHP (Analytic Hierarchy Process) method, and sorting the overall dimensions and factors by the weight calculated. To analyze the result, this study classifies the respondents into senior group and mid-level group. The weight in turn of the dimensions by the analyzing result of the mid-level groups is the application of the method and tools of the research and development, new product development process management, the culture and resources of the organization and the management of the tacit knowledge of the new product development. The weight in turn of the dimensions by the analyzing result of the senior group is the management of the tacit knowledge of the new product development, the culture and resources of the organization, the application of the method and tools of the research and development, and new product development process management. The senior group places great emphasis on tacit knowledge management, specifically the project managers need not only accumulate mass Know How by themselves but also have the ability to drive the transferring of the tacit knowledge that they can do a good job of the new product development management, and even more scheming the strategies of the future products of corporations. After 4 dimensions and 12 factors analyzing, the results show that the most important factors of successful new product development is the product quality management, and senior managers pay more attention to tacit knowledge transfer and the genius of project managers.
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彭春珠. "Succesful Factors For Micro Movies." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/11526120545776592218.
Full textAbstract:
碩士逢甲大學
經營管理碩士在職專班
103
Out of five majors’ media communications, Network is the most independent of time and space of marketing channels. Therefore, it is unstoppable by the influence of network marketing. Hence, Micromedia become the newest way of internet marketing and successfully disseminated the concept of corporation and products’ image to consumer’s mind. It is now become ignorable. This paper through interviews and literature to explore ways to adopt grounded theory and analysis through data analysis and decoding have been investigated to clarify the operation of the Micromedia to explore the most critical success factors, and that concludes: External and internal facets of enterprises! To fulfill that goal, adequate communication is critical to affect weather it can reach win-win situation for both facets. But in fact was the most critical factors is depending on business owners and company budgets. After cases studies, a successful Mircomedia can be determine by good script, but above all, it all up to business owners’ vision and company budget to decided the result, wherefore, not only the communication between business owners and shooting team is critical, but also professional respect & adequate budget will determine the success of the film. Keywords: Micromedia, Success factor, Micromedia Marketing
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YAO, KUO-MING, and 姚國明. "Key Successful Factors of Integrated Product Team for Military Outsourcing Project- A Case of the “A Project of Air Force”." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/65921823591985508237.
Full textAbstract:
碩士國立臺灣科技大學
資訊管理系
99
The purpose of this thesis is to explore the key successful factors of integrated prduct team by the case of “A project” of Air Force which procures an air defense information system by out sourcing. This study uses literature review and interviews with the high ranking senior officers, managers, and engineers to get the key success factors for integrated product team, including domain knowledge, responsibility, authorization, coordination, quality, managers’ support, and customer satisfaction. Then, these factors and their sub-index are used as measurements to build the hierarchical mode for thisresearch. There are three objectives for this research: 1. To realize the successful key factors of integrated product team through the literature review. 2. Empirical test the key successful factors of integrated product team. 3. According to the result of the literature review and empirical test, the study proposed explicit suggests to the departments of weapon system acquisition of armed forces in Taiwan. The survey subjects of this research have been focused on the personnel in armed forces who are working on acquisition project management and information system development/maintenance. The samples were selected by using convince sampling method and the empirical data was analyzed by AHP method. According to this research result, the highest priority of key success factors of integrated product team for the whole samples is customer satisfaction, the second is domain knowledge, and then, quality, managers’ support, authorization, coordination and responsibility. The highest priority of sub-index of key successful factors is acceptance and satisfication for the outputs from teams. The lowest priority of sub-index of key successful factors is dedicated job for team members.
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HOU, SHENG-YUAN, and 侯盛元. "The Study of Key Successful Factors in New Product Launch - A Case Study of Performance Functional Polyester and Polyamide Yarns." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jsbf7f.
Full textAbstract:
碩士輔仁大學
織品服裝學系碩士在職專班
106
The aim of the study is to discuss the key factors of performance functional yarns and the analyze how importance of the key factors. First found out the dimentions and norms of the key factors with literature reviewing and questionaire analyzing by Fuzzy Delphi Method. Then investigating the opinions of specialist from the enterprise, the government, and the academia. With Fuzzy DEMATELmethod, the key factors shows up. Clarifying the relationship of norms of the key successful factors in new performance functional yarns launching. The result of the study can provide some conclusion and suggestion for the reference about new products launch. This study finds the highest significant difference valus of the dimensions is financial management, and the highest reason value is marketing strategy. The top three grades of significant difference value of the norms are income & expense control, organization, and product pricing. And the norm of product quality of products affects the norm of product feature. The norm of market of the external environment affects the norm of society& law. The norm of sales ability of the internal environment affects the norms of organization and support of senier management. The norm of spport of senier management affects the norm of organization. The norm of product pricing of the marketing strategy affects the norm of strategic alliance. The norm of income & expense control of the financial management affects the norm of enterprise resource.
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Wu, Cheng-Yu, and 吳政豫. "The study of key successful factors on the planning stage of new product strategy: An example of Taiwan''s power supply industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/16447250564893103603.
Full textAbstract:
碩士輔仁大學
管理學研究所
92
With intensive competition and rapid new technology change, the new product development is essential to firms in planning for their future. Enterprises have to adopt the differential strategy to improve the competitiveness of products on the market. This study utilizes the approach to interview target companies to realize the strategy they adopt in the new products planning stage. Enterprise employs the balanced scorecard to create strategies and discuss the key successful factors in the related concepts of internal organization, external environment, product character and management. This study try to explore the interrelation between the new products planning strategy and business administration that enterprises consider in power supplier industry, the fastest-growing and most competitive industry of Taiwan. In new product planning stage , this study finally proposes a balanced scorecard based and comprehensive new product evaluation model that uses four perspectives of balanced scorecard respectively, finance , customer , business and production , learning and growth ,as the basis for the new product development strategy planning to derive key leading indicators.
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Chen, Yuh-Hwa, and 陳昱華. "The Study on the Key Successful Factors for Promoting the Green Industry New Product Development - with the Cell Phone Industry as an Illustration." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87070744395469293613.
Full textAbstract:
碩士中華大學
科技管理學系(所)
98
In today's highly competitive global market, the relative product life cycles are becoming shorter, many enterprises want to seek sustainability, and they must develop some innovative products to maintain their competitive advantage. Therefore, the planned time and budget, complete a series of new product development, enterprises must be precise in allocation of resources in every new product development project. In response to the trend of the global energy saying and carbon reduction, the green industry could become the biggest industry in the world, almost all the traditional industry must adapt to the improvement of the greening process in order to fit in with global demand. There are 400 billion U.S. dollars in the current global green industry output value of a year; and that is two times higher than the computer hardware industry, also three times higher than the semiconductor industry. In such a large market, our nation is also strived to promote the green industry. Mobile phone industry is catching the popular recent wave of this green revolution. Human’s thinking often shown in the semantic ambiguity of uncertainty, fuzzy AHP method is used to resolve the uncertainty of linguistic variables, different from AHP cannot overcome the managers who make decisions with the occurrence of ambiguity disadvantage; In this study, the fuzzy AHP method, the fuzzy AHP, the evaluation indicators of the relative weighting factors, confirms the key new product development success factors, constructs a complete system to meet the optimal allocation of resources and maximize profits.
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Koong, Hei-Doong, and 孔海東. "A Study on Successful Factors of New Produt Development." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/16042944090288139525.
Full textAbstract:
碩士國立雲林科技大學
企業管理學系
85
Because progress of technologies and new products were product, customers need the best products. The product life cycle are short than oldproducts. So innovation is important for firms life. However, new product research and developmen t need a lot of money, but it often got failure. Many firms were afraid of failure and gave research & development up. The firms lack R&D, they will die. Many researches were interested to performance of new product development(NPD). Among several non-effective projects, effort and time if each one of these projects were to be input the resource precisely and objectively. It is the process of evaluating projects, and then choosing to implement some set of them. According the process of this papers, the key successful factors have been divided to 14 parts and 30 variables. By these questions had been finished for the questionnaire, that have three stages : before the project input, the prototype was finished, the project was finished. Because of some limits, research into success/failure reasons have riecessarily opted for a retrospective ve analysis approach. According to this paper. researches validation results, revealing a predictive ability of 70-85%. The application of predictive model will bring to effective for research and development management.
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CHANG, YAO-YUN, and 張耀云. "E-Marketing Key Successful Factors for Name Brand Skin Products." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/56609698618956508840.
Full textAbstract:
碩士國立臺北大學
企業管理學系
92
Recently with the advancement of society, the nationals’ consumption ability promote so the cosmetics have been accepted by people. The female job populations rise with their consumer ability cause the cosmetics industry become important. Until 2002, there are more than 100 brands in Taiwan luxury cosmetics product industry. In addition, from 1990, the cosmetic import duty was canceled, Based on these 2 factors, the outstanding accomplishment of the cosmetic market continually grows and the age of customers is younger than before. In this sharp and young market, the cosmetic company can adapt the network to expand this sales market share. Therefore, the goal of this research is to analyze the“e-marketing key successful factors for name brand skin products”. I hope I can establish a model that is suit for the on-line shop store for name brand skin products. Due to the goal of this research is based on the consumer; it confers about the functional factors that can influence the consumers’ buying behavior. After I arrange the papers, I generalized five factors, including “price”,“promotion”,“on-line shop design”,“interaction”and“safety” for this research . Analyzed by SEM, I can find that the five factors have positive influence on the customer behavior of on-line shopping. “on-line shop design”,“interaction”and“safety”are strong influence for the customer behavior of on-line shopping but “price”and“promotion”are weak influence. It means we should place importance on three factors“on-line shop design”,“interaction”and“safety”.Besides, when the cosmetics company establishes the on-line shop, the customer’s intention of on-line shopping is measures by customer behavior. From the result of structure equation we can find that the customer behavior of on-line shopping positively influence on the customer’s intention of on-line shopping. So it indicates the consumers agree that the cosmetics company can establishe the on-line shop. I suggest that the cosmetics company can expand this new channel.
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CHIU, YUNG-LAI, and 邱永來. "The stady on Marketing Key Successful Factors of Penghu Aquatic Products." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7dax67.
Full textAbstract:
碩士萬能科技大學
經營管理研究所在職專班
107
This study is based on the research of Penghu aquatic products. Through this research, we hope to closely consider how the future of Penghu seafood will be promoted. Use natural products in the 21st century and use today's web tools to market. Research motives use natural products in the 21st century, using the current network to promote home products. How to promote aquatic products? According to marketing strategy (1) innovation, (2) low price, (3) high quality, (4) differentiation, attracting consumers' preference and dependence on products. The research objectives are divided into two categories based on the key factors of production success and the key factors of marketing success. The research objectives are as follows: 1. Introduce relevant elements of aquatic product production. 2. Exploring the relevance of production conditions of Penghu aquatic products to sales. 3. Discuss the key factors for the marketing success of Penghu aquatic products. This study selected 12 respondents from the production, sales and consumption system for graduate students, conducted in-depth research on the 12 factors of production and marketing, and summarized the interviewees' opinions. The respondents worked for the Penghu Fisheries Business for many years. A highly qualified boss, a general business manager, a consumer who likes Penghu fish, and a consumer of Taiwan Island. Analysis conclusion: According to the research results of the influence degree of aquatic product production factors on sales, it is found that the degree of influence is 1. Product packaging method 2. Rapid freezing and preservation level 3. Seawater and aquatic product growth environment and quality fresh 4. Growth environment and quality fresh the extent of the impact on sales. According to the research emphasis on the marketing factors of aquatic products, it is found that the degree of importance is 1. Consumers pay most attention to the packaging methods of aquatic products and consumers' prices of aquatic products. 2. Consumers pay more attention to the origin of aquatic products and consumers' attention to the sales channels of aquatic products-physical stores. 3. Consumers' emphasis on the professional competence of sales staff of aquatic products. 4. The extent to which consumers value the brand of aquatic products. 5. The extent to which consumers value the promotion of aquatic product-related products. 6. Consumers pay attention to the sales channel of aquatic products-network sales. Research recommendations: 1. Strengthening and publicizing the packaging method of aquatic products: According to the factors of production and marketing, the packaging method is the most important key factor. Because consumers pay attention to freshness, it is the production and marketing focus after the fishing in Penghu. 2. The differentiation of aquatic products in Penghu: There are many competitions for aquatic products, and consumers also pay attention to the price. However, the transportation cost of the current aquatic products in Penghu is high. Therefore, it is recommended to strengthen the quality differentiation of the current fishing products and lock the consumer groups that value quality and taste. A target group that is acceptable even at high prices. 3. New retail stores: Different from the general merchandise, we pay attention to the network access. Consumers pay attention to the physical channels of aquatic products. We can see that consumers can feel at ease and enjoy it. It is recommended to strengthen the consumer experience area of physical stores and match the network. Sales can also promote Penghu's current water products to Taiwanese consumers.
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Chia-Ching, Yang, and 楊加敬. "The Market Share Related Study of Successful Factors on New Ambient Tea Products in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/95451376460337155074.
Full textAbstract:
碩士長庚大學
企業管理研究所
93
Market share’s always the goal that all marketers are longing for, and one of the shortcuts to increase it is to launch new products. The purpose of this study is to realize how marketing strategies, e.g. product/price/promotion/place practices can affect a new product’s market share. Because new ambient tea products outnumber other categories in consumer goods in Taiwan, this category is chosen and this study tries to find out the relationship between new ambient tea products’ marketing strategies and their market share. Thanks for A.C. Nielsen market share data, (from Jan, 2002 to Jun, 2004), this study utilize the number of new product launching items, advertising amount (in NTD), advertising tactics, brand strategies, launching retail price, the number of related retail stores and annual sales turnover (in NTD) of mother company to test if the above mentioned factors can influence new products market share or not. After regression analysis, this study finds out: only the number of new product launching items, advertising amount (in NTD), the number of related retail stores and annual sales turnover (in NTD) of mother company do have positive impact on market share, while advertising tactics, brand strategies and launching retail price have nothing to do with the market share of ambient tea products. This study provides an industrial overview and hope it can be a reference when other fast moving consumer goods (FMCGs) want to set their launching strategies.
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KUO, HAN-LIN, and 郭翰林. "Critical Successful Factors of Consumer Electronic Enterprise's Brand Extension Strategy - A Case Study of ASUS Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/2uy63z.
Full textAbstract:
碩士東吳大學
國際經營與貿易學系
101
The IT industry in Taiwan has developed over two decade. It became a major global OEM for IT products because of the rapid production with low-cost labor advantage, and mastered the computer peripheral product assembly and global supply chains. However, OEM prices tended to meager profit gradually. IT manufacturers in Taiwan expanded the high-end R&D and brand marketing management in order to pursue a higher added value and profits. The development of the brand not only need to invest enough capital for the R&D and brand marketing but also the corporate can tolerate the loss of profit and many other negative factors for a long time. Even if the enterprise successfully established its private brand, but usually only confined to a single product or product line, brand image can’t be successfully extended to the successor or other type of product itself. This study focus on ASUSTeK Computer Inc.- the domestic computer brand in the market has considerable influence on the company as a case discussion.With in-depth analysis of the 3C Electronic Products Group's development process on ASUS brand, the study explore the reasons for the success and failure from the motherboard and graphics card to the notebook, then extending to mobile phones, and the latest tablets PC. The study concludes the key success factors of ASUS brand extension strategy. The result of this study shows that the corporate brand extension key success factors is the foundation of the brand perceived quality and product patent technology. When consumers have more brand loyalty, brand awareness and brand association ability higher to this brand, enterprise's brand extension obtaining the chances of success is higher; In addition, when enterprise invests more in marketing budgets and have more marketing talent and marketing techniques, the success of brand extension is also higher. The company in this case also needs to find the right products and product lines to make the brand extension and develop the new markets in the future, strengthen its unique position.
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Verissimo, Jose. "Hard-to-copy services: research into the factors that make successful service products difficult to imitate." Doctoral thesis, 2004. http://hdl.handle.net/10400.5/12519.
Full textAbstract:
Doutoramento em GestãoThe received wisdom says that most successful products in the service sector are rapidly copied. However, evidence suggests that some service products are more profitable than others, irrespective of the average profitability of the industry. Thus, superior performers ought to possess something special and hard-to-copy that allows them to reap sustained superior performance and outperform their competition. In this exploratory study, the researcher has adopted the sequential mixed-method design consisting of a two-phase sequential design. The researcher started with qualitative data collection and analysis to identify potential advantages of hard to-copy products, using the results to design a subsequent questionnaire mailed to a number of U.K. service sectors. This study reveals that hard-to-copy products do exist in the services sector. Furthermore, they seem to out-perform typical products on a wide range of performance measures, from profitability to market share, from customer retention to growth. The fmdings show that hard-to-copy products have a distinct profile. They are likely to score highly on ten competitive factors, which can be combined under three headings: they are produced in a 'learning' culture; they provide superior branding, service and customer benefits; and they are built on innovation from the beginning. Moreover, it was found that a hard-to-copy position is protected by simultaneously perfomring well on approximately seven out of ten key competitive flictors. Arguably, it is this simultaneous performance that makes it so difficult for competition to come up with an effective copycat.
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Lai, Hui-Zhen, and 賴惠珍. "The Critical Successful Factors of Aluminum Products in Production: Case Study of A Company in Shock Absorber Regulator." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/y72jp9.
Full textAbstract:
碩士亞洲大學
經營管理學系碩士在職專班
105
According to Harvard Business Review, American enterprises formed before 1980 that 80% of them had disappeared, and 17% of them will follow that step in recent years. Another research also showed that 92% of new enterprises can live more than 5 years before 1970, and merely 63% of new enterprises can achieve that from 2000 to 2009. A company that runs business well is along with its competitive advantages including its particular characteristics. This paper is to study the critical successful factors of manufacturing in A companies’ aluminum production. By using analytic hierarchy process (AHP) as research method, the study analyses the selected successful factors as well as relationships for further development of A company. The results show the interviews pay more attention to manufacturing skill. This result is expected and its third hierarchy such as mold, skills, and knives also play the most critical roles in overall production. For example, if the skills are not advanced, perfect, precise, the product quality will not fit the customers’ expectation. This is the reason why the manufacturing skill is much better than other factors in second hierarchy. Further, besides manufacturing skill, the other factors in relationships are much closer that have similar status.
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Yi-ChenChen and 陳怡貞. "Product Attraction Factors Affecting Adoption Behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/34585072045177695896.
Full textAbstract:
博士國立成功大學
工業設計學系碩博士班
100
■ Research background and purpose In order to find out product attraction factors affecting consumer adopter behavior, this study explores product adoption attributes and product need factors based on Innovation Diffusion Theory and Miryoku Engineering. Further, Chasm Theory was used as a refer-ence to search for key factors affecting adoption rate. ■ Experiment and procedure 1.Exploring product adoption attributes affecting innovation adoption rate, the researcher did the following: (1) Firstly, the open questionnaire and reference review were utilized to investigate factors that consumers purchase innovation products. This study found 98 product adoption items. (2) Then the author used multidimensional scaling and clus-ter analysis to sum up in order to divide 98 items into seven dimensions. The author named these dimensions as “Product Adoption Attributes” which include “social value”, “installation technology”, “usage cost”, “manufacture and service”, “personal prefer-ences and needs”, “quality features” and “software/hardware design”. (3) The author drew spatial plots of dimensions, and the seven dimensions were further divided into two axes, respectively X-axis and Y-axis. The two sides of X-axis were requirement level and psychological level. The two sides of Y-axis were technical level and func-tional level. 2.Here are the steps below to find product need factors affecting adoption behaviors. (1) The author investigated reasons that consumers purchased innovation products, and organized these reasons into 23 product need factors through Evaluation Grid Method (EGM). (2) By Factor Analysis, these 23 product need factors were classified into four factors, “product information sources”, “product appearance design”, “functions and brand images” and “duration ＆ manipulation pleasure”. 3.According to Innovativeness Scale and 23 product need factors to discriminate adop-tion rate, respondents were divided into five categories of adopters, “innovations,” “early adopters,” “early majority,” “late majority,” and “laggards”. To analyze the cog-nition difference between different adopters: this study utilized One-way ANOVA to test cognition difference of five categories for 23 product need factors and product adoption attributes. 4.Ultimately, this study explored the key factors of the chasm between early adopters and early majority, and the reasons why cracks appeared between categories. ■ Analysis about the cognition differences between five categories of adopters 1.The result of post hoc tests showed that there were no cognition differences between innovators and early adopters on 23 product need factors. However, installation technology was the only one product adoption attribute affecting cognition of innova-tors and early adopters. If the installation technology of a new product does not be-long to discontinuous innovations, innovators and early adopters may be regarded as the same group in market segmentation on promotions of new arrival 3C products. 2.In terms for F7 and F23, the influence on late majority was greater than that on lag-gards. Except these, there were no cognition differences in the all factors between late majority and laggards. 3.There were cognition differences in several products need factors between early major-ity and innovators or early adopters. For instance, the eight factors, including F6, F8, F9, F10, F13, F14, F22, and F23, had greater impacts on early adopters or innovators than on early majority. 4.For five adopter categories, there were no significant cognition differences in attributes of social value and usage cost, but there were cognition differences in the other five at-tributes. To the all adopters, the influence of social value was the lowest. The mean of software / hardware design was the highest, but its standard deviation was the lowest. It indicated that adopters considered software / hardware design of new products as important attributes; it had considerable influence on the purchase decisions. ■ Key factors why the chasm and cracks appear 1.The first crack between innovators and early adopters: The first crack was resulted from A2. The results of post hoc test showed that innovators put more emphasis on in-stallation technology of new products. 2.A chasm between early adopters and early majority: The significant cognition differ-ences between early adopters and early majority were from F6, F8, F9, F10, F23, A6, and A7. Among the seven items, the dimension of product appearance design possessed three items, indicating that they stressed the importance on product features such as texture and touch, package, image of celebrity spokespeople, and color. Besides, regarding inner feelings, products must give them the sense of pleasure. 3.The second crack between early majority and late majority: The significant cognition differences between early adopter and early majority were from F9, F10, F12, F13, and F15. Three items in these five ones belonged to the dimension of product functions and brand images, revealing that early adopter and early majority stressed the impor-tance of product functions and brand images. In addition, they also take product ap-pearances and the sense of pleasure into account. 4.The third crack between late majority and laggards: The third crack was the only one obviously influenced by F7 (dimension of product information sources), compared with the other cracks and the chasm. In other words, late majority were more con-cerned than laggards about whether salesmen introduced product information carefully. It is also interesting to note that late majority were easier than laggards to be affected by fresh and interesting features of new products and the sense of pleasure.
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Wu, Kuo-Wen, and 吳國文. "Successful factors for winning competitive advantageswhen launching new products ─ a study of the cognitive framework of mobile communication business personnel." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/70567558536483537681.
Full textAbstract:
碩士國立雲林科技大學
企業管理系碩士班
92
In the past, business tended to produce physical products, which were delivered to the customers’ hand through routing. The sequence of such value creation activities could allow the successful launch of new products, earning handsome income under the conditions of closed information environment and null interference of the competitors. However, with the coming of the Internet the entire value creation process can be imitated rapidly; If a business wants to make a profit in the market, besides good products and services prevent competitors to penetrate the market or launch products of a similar nature are the key factors for ensuring one’s competitive advantages. Focusing on this issue, the dissertation targets personnels in mobile communication business to examine the cognitive framework in obtaining key success when launching new products to locate the tools for competition concerning the telecommunication business in Taiwan. In this research, a basic conceptual research framework will be constructed through literature review or the gathering of secondary sources such as media reports. Further, through the design of the questionnaire the project targets finding out what key successful factors are regarded by personnel in mobile communication business? The result is that there is an obvious relationship between the successful factors and market regularity, indicating that R&D capacity is not the key successful factor personnel in the business are concerned about . In summary, the essay would like to present the findings and suggestions in this project for business reference.