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1
Dr., Arshya Keyvanfar, and Shayegh Elham. "Othering and Polarization. Biden vs. Trump." International Journal of Social Science And Human Research 05, no. 12 (2022): 5892–96. https://doi.org/10.5281/zenodo.7479501.
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This paper aims to draw your attention to an ever-growing issue, “Othering”, in most societies, especially the United States of America, and the crucial role of political leaders on people in their society, and as a result, in the global village. Considering the aim of this research, a most heard political discourse, the first presidential debate of the United States of America in 2020, between Joe Biden and Donald Trump, was analyzed based on Faircloughian critical discourse analysis in terms of othering. The three-dimensions of Faircough’s model, description, interpretation, and explanation, were applied on the debate to compare and contrast the two representatives of the two main political parties of the United States of America. The results of the research are described or, if possible, are shown in terms of percentages in tables and a figure. To conclude, based on the findings in this corpus comparative study Joe Biden had a better performance in terms of othering in comparison with Donald Trump in all dimensions of this study, at the first presidential debate in 2020.
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Ehsan, Mahnoor, Muhammad Salman Amin, and Sonia Abdul Hameed. "A Critical Discourse Analysis of Joe Biden’s First Speech as President in 2020." Journal of Education and Social Studies 5, no. 3 (2024): 61–67. http://dx.doi.org/10.52223/jess.2024.5307.
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This research article endeavors to apply the CDA (Critical Discourse Analysis) model by Norman Fairclough to reveal the political identities and distinct ideologies of the United States' political personalities. The U.S. has always been drowned in different leadership and especially race/color discrimination crises. This paper presents the CDA of the presidential-elect inaugural speech of Joe Biden after the historical U.S. election of 2020. This speech was delivered on 7th November 2020. Like all modified academic disciplines, CDA is developed as an advanced academic discipline. The present research article stands on the base of Norman Fairclough's three-dimensional analytical model. Applying Fairclough’s 3D framework helps examine the ground political ideology of the speech. Analysis of linguistic choices has been examined at the first level and discourse practice of the text at the second level. The third level examined sociocultural practices. The underlying aim of this research paper was to examine the linguistic resources the speaker used. It also aims to examine Joe Biden’s political ideology behind his speech. This study lays out an impetus for further research in this field by providing initial grounds for it.
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Wuryaningrum, Rusdhianti. "THE EFFECTIVENESS OF THE IMPLEMENTATION OF CRITICAL DISCOURSE ANALYSIS INSURANCE ADVERTISING IN ARGUMENTATIVE WRITING LEARNING FOR UNIVERSITY STUDENTS." RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya 13, no. 1 (2020): 11. http://dx.doi.org/10.26858/retorika.v13i1.11311.
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This study aims to describe the application through the Fairclough Critical Discourse Analysis (CDA) model on insurance advertising and its effectiveness in argumentative writing learning. The research method is a mixing qualitative and quantitative. Qualitative methods are applied by using the Fairclough's CDA model that applies micro, meso, and macro dimensions. Quantitative methods are used to measure the effectiveness of Fairclough CDA modelon argumentative writing learning. The results showed the use of language, connectivity, and hegemony with future concerns caused by lifestyle and social demands, and calamity with phrases as a form of the claim that needs to be made a counterclaim. This strongly supports the argumentation content. The Mann Whitney U test shows significance value of 0,000 is ≤0.005. Thus, it can be concluded that Fairclough CDA modelapplication of learning with CDA is effective for improving learning outcomes in argumentative writing.
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Malik Umer Ajmal and Tayyaba Zainab. "Depiction of Women as Unfair Creatures in John Donne’s “Go and Catch a Falling Star”: Utilizing Norman Fairclough’s Model as a Research Tool in the Critical Discourse Analysis." Journal of Applied Linguistics 3, no. 2 (2024): 18–27. http://dx.doi.org/10.52622/joal.v3i2.177.
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This research paper aims to study Norman Fairclough's three-dimensional model for a critical discourse analysis of John Donne's poem "Go and Catch a Falling Star." Rooted in Critical Discourse Analysis (CDA) and building upon Fairclough's critique of Critical Linguistics, the study explores the hidden ideologies and societal attitudes embedded in the text. The poem, published in 1633, presents a satirical examination of women's perceived infidelity, and Fairclough's model serves as a tool to unravel the complexities of its linguistic features, discursive practices, and socio-cultural implications. The analysis reveals anti-feministic undertones within the broader context, where societal norms and power dynamics played a crucial role in shaping discourse. By examining the poem through the three dimensions of Fairclough's model—text, discursive practice, and sociocultural practice—the research contributes to a deep understanding of how language choices perpetuate certain perceptions of women and contribute to broader societal narratives during this historical period. Keywords: Critical Discourse Analysis, Norman Fairclough’s Model, Go and Catch a Falling Star
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Mushtaq, Amna, Touqir Nasir, and Aneela Sultana. "Exploring the Absurdity of War and International Aid in the Novel 'Red Birds' by Mohammad Hanif: A Critical Discourse Analysis." Global Anthropological Studies Review III, no. I (2020): 1–10. http://dx.doi.org/10.31703/gasr.2020(iii-i).01.
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Discourse is a wide-ranging term to cover many forms of human utterances and textual forms of communication. Development through multiple stages gave birth to CDA which bridges the micro-structure of linguistic choices to macro-structures of social reality. Theorists like Van Dijk, Fairclough, and Fowler contributed to its development with the foundation provided by Halliday's SFL. The qualitative research endeavors to analyze 'Red Birds', a novel written by Mohammad Hanif under Huckin's model of CDA to highlight the absurdity of war and international aid. The three dimensions of Fairclough's model are at the background of Huckin's model. The analysis has been carried out at three levels i.e. broad level, sentence level, and word level. A well-thought analysis reveals the nature of war in a region where there is nothing to destroy. It has also been concluded that the aid programs are nothing more than 'making them orphan and then adopting them' which clearly runs incongruous to the spirit of aid.
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Nasir, Touqir, Sonia Touqir, Sajid Pervez, and Hira Ali. "Exploring the Absurdity of War and International Aid in the Novel ‘Red Birds’ by Mohammad Hanif_ A Critical Discourse Analysis." ANNALS OF SOCIAL SCIENCES AND PERSPECTIVE 2, no. 1 (2021): 59–70. http://dx.doi.org/10.52700/assap.v2i1.42.
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Discourse is a wide-ranging term to cover many forms of human utterances and textual forms of communication. Development through multiple stages gave birth to CDA which bridges the micro-structure of linguistic choices to macro-structures of social reality. Theorists like Van Dijk, Fairclough, and Fowler contributed to its development with the foundation provided by Halliday’s SFL. The qualitative research endeavors to analyze ‘Red Birds’, a novel written by Mohammad Hanif under Huckin’s model of CDA to highlight the absurdity of war and international aid. The three dimensions of Fairclough’s model are at the background of Huckin’s model. The analysis has been carried out at three levels i.e. broad level, sentence level, and word level. A well-thought analysis reveals the nature of war in a region where there is nothing to destroy. It has also been concluded that the aid programs are nothing more than ‘making them orphan and then adopting them’ which clearly runs incongruous to the spirit of aid.
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Tian, Xinling. "Critical Discourse Analysis of News Reports— Based on the Guardian News Report of China’s Military Parade to Mark the 70 Years of Second World War." Theory and Practice in Language Studies 8, no. 4 (2018): 433. http://dx.doi.org/10.17507/tpls.0804.11.
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Critical Discourse Analysis (abbreviated as CDA below), was firstly introduced by an English linguist, Norman Fairclough in the late 1980s. And CDA mainly focuses on public and non-literature discourse and it mainly applies Halliday’s Systematic Functional Grammar (abbreviated as SFG below). Since China announced the decision of holding a military parade to celebrate the 70’s anniversary of WWII victory, massive negative voices among the international society have been crowding in on China. Therefore, the present study was prompted to focus on the news report of China’s military parade to celebrate the victory of WWII from the Guardian, and use Fairclough’s Three-Dimensional Model of CDA as theoretical framework and apply Halliday’s SFG as analytic tools to study two questions: How does the reporter insert his ideology in the news text of the Guardian news report on China’s Military Parade to Mark the 70 Years of Second World War? What kinds of the social and historical ideologies bear in and account for the news? Through the analysis, it finds that Guardian’s reports overemphasize and over interpret the negative influences of parade.
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Putra, Afdal Makkuraga. "Ekonomi Politik Pemberitaan Konflik Persepakbolaan Indonesia." Jurnal ILMU KOMUNIKASI 13, no. 2 (2017): 213. http://dx.doi.org/10.24002/jik.v13i2.673.
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Abstract: This study reveals the interests behind football conflicts news in three newspapers in Indonesia: Kompas, Bola, and Seputar Indonesia. The analysis is based on the political economy of media theory developed by Vincent Mosco, Graham Murdock, and Peter Golding. Using critical paradigm with Norman Fairclough’s model of Critical Discourse Analysis (CDA) method, the findings show that the conflicts in Indonesian football have been produced as issues that legitimate the strategic position of the football elite power. The media and journalists were drag into the creation or the legitimation of football elite domination.Keywords: critical discourse analysis, football, political economy of mediaAbstrak: Penelitian ini mengungkap kepentingan di balik pemberitaan konflik persepakbolaan Indonesia di tiga media cetak, yakni Kompas, Bola dan Seputar Indonesia. Analisis didasarkan pada teori ekonomi politik media yang dikembangkan oleh Vincent Mosco, Graham Murdock, dan Peter Golding. Penelitian ini menggunakan paradigma kritis dengan metode Critical Discourse Analysis (CDA) model Norman Fairclough. Hasil penelitian menunjukkan bahwa peristiwa konflik persepakbolaan Indonesia diproduksi menjadi isu yang melegitimasi posisi strategis kekuasaan elit persepakbolaan. Media dan wartawan terseret dalam penciptaan atau pengukuhan kekuasaan dominasi elit persepakbolaan tersebut.Kata Kunci: analisis wacana kritis, ekonomi politik media, sepak bola
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Rafat, Misbah. "Covert societal practices in linguistic choices of Pakistani editorials: Fairclough’s CDA model approach." American Journal of Education and Practice 5, no. 2 (2021): 81–93. http://dx.doi.org/10.47672/ajep.808.
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Purpose: Core concept of CDA revolves around the interdependency of description of language, interpretation of language and prevailing discursive practices in society. This study examines the role a language plays in formulating ideological subjective position of male and female in any contemporary society.
 Methodology: The study applied Fairclough’s CDA model on the Pakistani editorials of two English newspapers in order to qualitatively analyze the linguistic choices and its placement in the text by focusing on other modalities of language such as adverbs, adjectives, metaphors and action verbs for unraveling the patriarchal practices of the society in which women are at the stake of more disadvantages than the men in COVID-19 pandemic situation.
 Findings: Editorials showed remarkable use of differences in linguistic choices for depiction of powerful and powerless group. Findings showed the existence of hegemony in society where men dominates women by violating their basic rights. Abusive nature of men during the pandemic situation has transformed women's tendency to attend their work through online sources into a tiresome experience. Linguistic choice and syntactic structure have brought forth the discourse type, situational context and societal practices at the surface level which in turns connect back to the role of society and culture in shaping the perception of editors in writing a piece of editorials.
 Unique Contribution to Practice and Policy: Two newspapers have adopted different stances in depicting a same issue which also reveals the hidden ideology of the press media in which they use implicit or explicit tone in delivering their ideas. This research can help in exploring new dimensions of Pakistani editorials’ language where different tone of language represent unique subject position of female and male in pandemic situation.
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Habib, Fazl Ahmad, Bambang Arya Wija Putra, and Budi Setyono. "Gender Stereotypes Portrayed in a Senior High School English Textbook Published by Indonesia Ministry of Education and Culture." Jurnal Edukasi 7, no. 3 (2020): 22. http://dx.doi.org/10.19184/jukasi.v7i3.21602.
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 The study was conducted to elaborate the gender stereotypes in a national senior high school English textbook in Indonesia. The qualitative study is applied and Critical Discourse Analysis is used as the preferable approach. This research provides the development of Mullet’s (2018) CDA generic framework analysis which based on Fairclough’s (2001) model. The result of the study divulged various gender stereotypes portrayed such as gender firstness, equality, dominance and bias. Many biased stereotypes are found on how the female character being portrayed in leadership matter, social relation, and family. In contrast, in the matter of physical traits, male characters are portrayed to have more and various interests in sports. The gender stereotypes portrayed in both textual and visual contents within the textbook. Many illustrations portrayed women stereotypically biased so do the textual materials such as narrative text, recount text/biography, transactional text, and descriptive text. Somehow, it is suggested that the authors should consider the position and the portrayal of gender stereotypes as problematic as proven by many previous studies. 
 
 Keywords: Critical Discourse Analysis, Fairclough Model, Gender Stereotypes, Textbook. 
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Hilmiyatun, Sarwiji Suwandi, Herman J. Waluyo, and Nugraheni Eko Wardani. "Between Ecology and Economics: A Critical Discourse Analysis of Putri Mandalika Folklore." Theory and Practice in Language Studies 12, no. 11 (2022): 2388–96. http://dx.doi.org/10.17507/tpls.1211.20.
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The purpose of this article is to discuss the positioning of the Mandalika folklore, between ecology and economics. This folklore text is described by combining Norman Fairclough’s theory and methods of critical discourse analysis (CDA) with an ecocritical perspective. In his analysis, Norman Fairclough uses a three-dimensional CDA model, namely text analysis, discursive practice, and socio-cultural practice. The results showed that in text analysis related to the analysis of language features in the form of vocabulary analysis (words and meanings) that represent the nobility, women, and the ecological system, the analysis of discursive practice interpreting the story text of Putri Mandalika is interpreted as a story text that produces tradition bau nyale. Furthermore, socio-cultural practices are related to the social relations of the people in relation to the bau nyale event being a cultural event, tourism event, and ecological event. The folklore text of Putri Mandalika presents the bau nyale festival. This celebration has an ecological and economic impact. Economically, the bau nyale festival is able to improve the people’s economy, but ecologically, the bau nyale festival can damage environmental sustainability due to the lack of public awareness of environmental care, as evidenced by leaving trash everywhere.
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Pribadi, Rendy, and Yasir Riady. "Cognition-Sociocultural in Tempo Newspaper Article entitled “Evaluasi Pemilu Serentak Mendesak”." LADU: Journal of Languages and Education 2, no. 6 (2022): 207–17. http://dx.doi.org/10.56724/ladu.v2i6.141.
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Background: There was a different technique when the Critical Discourse Analysis (CDA) framework came into effect, from elements, Fairclough analysis frameworks that explained the historical side of text production to the impact on society and the framework of CDA van Dijk that characterized the cognition of the producer of the text (journalist).
 Purpose: This study tries to find elements of cognition and sociocultural from the article Evaluation of Evaluasi Pemilu Serentak Mendesak from Tempo newspaper with the framework model of CDA Fairclough and van Dijk model.
 Design and methods: This research uses a qualitative approach with data collection methods using library methods. Content analysis techniques.
 Results: The authors found several techniques in dissecting the text; 1. CDA Fairclough model focuses more on changes in social patterns, 2. Social cognition only reads events and conveys them to the reader so that the responsibility is centered on journalists.
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Kholilurrahman, As’ad, Muhid Muhid, and Adris Nurita. "Pemikiran Sunah Hasbi Ash-Shiddeqiy Perspektif Teori CDA Norman Fairclough." Jurnal Diskursus Islam 12, no. 2 (2024): 210–27. https://doi.org/10.24252/jdi.v12i2.52191.
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Hasbi Ash-Shiddieqy adalah sosok pembaharu pemikiran Islam di Indonesia, pengaruhnya dalam kajian hadis di Indonesia tidak dapat dihilangkan begitu saja. Hasbi menjadi tokoh menarik dalam kajian ini lantaran sedikit banyak dari pemikirannya ditemukan kemiripan dengan gurunya, Ahmad Surkati. Jadi, fokus kajian ini adalah bagaimana ideologi pemikiran hadis Hasbi?. Kemudian, apakah pemikiran hadis Hasbi di pengaruhi oleh gurunya?. Dalam tulisan ini akan menggunakan metode kualitatif dengan model kajian kepustakaan serta mencoba menganalisis dengan analisis yang dicetuskan oleh Norman Fairclough yaitu CDA (Critical Discourse Analyis). Maka dari itu kajian ini menghasilkan temuan bahwa ideologi pemikiran Hasbi memiliki kemiripan dengan gurunya seperti Ahmad Surkati dan Al-Kalili, namun juga mencakup elemen orisinal yang menitikberatkan pada al-Qur'an dan sunah. Analisis Norman Fairclough menunjukkan bahwa bahasa dalam karya Hasbi bersifat moderat. Ia menggunakan posisinya sebagai dosen untuk menyebarkan ideologinya yang juga termasuk dari bentuk kekuasaan dari Hasbi sendiri.
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Riyadh Rahim, Noor. "A Critical Discourse Analysis of Women’s Representation in Maysaloon Hadi’s Novel The Black Eyes." Arab World English Journal 15, no. 3 (2024): 395–410. http://dx.doi.org/10.24093/awej/vol15no3.24.
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This study applies a discourse analysis framework to explore the portrayal of women in Maysloon Hadi’s novel (The Black Eyes) (2011), using Critical Discourse Analysis (CDA) and Norman Fairclough’s tri-dimensional model (1989) as the analytical foundation. It investigates the roles and challenges women face in the novel. While there is growing interest in the portrayal of women in literature, Iraqi literature—especially from the perspective of Iraqi women writers remains underexplored. Hadi’s *The Black Eyes* provides a unique case to examine this intersection. Despite the novel’s rich narrative, which offers insight into Iraqi women’s lives, there is a lack of comprehensive CDA to understand how its language constructs and communicates the multifaceted roles, challenges, and images of women. The research fills this gap by analyzing specific passages from the novel using Fairclough’s model. The findings reveal a nuanced portrayal of women and underscore the value of CDA in analyzing such works. Further research is recommended to apply CDA to other Iraqi literary texts for broader insights.
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Parvin, Adsa, Muhammad Sabboor Hussain, and Muhammad Aqeel. "An Ideological Critical Discourse Analytical Research Probe into The Bold Language Use in Women’s Freedom March in Pakistan." Journal of Policy Research 10, no. 2 (2024): 618–26. http://dx.doi.org/10.61506/02.00276.
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Language plays an important role in expressing thoughts and ideas. Hidden meanings can be conveyed through language. This study is about the use of bold language in the women`s freedom march in Pakistan, contrasting it with Islamic and eastern cultural values. Sapir and Whorf's theory and Halliday's perspective on language functions are drawn into this study. Fairclough`s 3D Model of CDA is employed as an analytical framework to uncover the ideological foundations of bold language used in this women freedom march. The aim of the research study is to uncover the hidden meanings and societal layers of the language used in the march from the Islamic perspective. The study bridges the unheeded gap in discourse analysis by bringing in verses from The Holy Quran adding spiritual dimension to Fairclough's three dimensional model. It sheds light on women's representation and their modesty amidst the contextual spiritual-socio-cultural complexities. This study also highlights the hindrances and obstacles to this march from religious groups as they claim Pakistan is based on Islamic values. The study conducts valuable discussion on the plight of women's socio-political conditions in Pakistan. The study gives insights into the cultural and ethical values, the language users’ hidden ideology and women`s representation in communal discourses.
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Megawati, Erna. "ANALISIS WACANA KRITIS MODEL FAIRCLOUGH DAN WODAK PADA PIDATO PRABOWO (Critical Discourse Analysis of Fairclough’ and Wodak’s Model Within Prabowo’s Speech)." Kandai 17, no. 1 (2021): 75. http://dx.doi.org/10.26499/jk.v17i1.1551.
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Banyak masyarakat ketika membaca berita di media tidak menggunakan kerangka berpikir kritis sehingga apa yang dibaca langsung saja diyakini atau dipercayai tanpa mempertanyakan kebenaran berita tersebut atau apa kepentingan di balik berita itu. Hal inilah yang menimbulkan pergolakan di masyarakat. Penelitian ini bertujuan menganalisis wacana meggunakan pendekatan kritis yaitu AWK model Fairclough dan model pendekatan sejarah Wodak. Metodologi penelitian ini berupa kualitatif deskriptif. Data dikumpulkan dengan cara pencatatan kemudian dianalisis dengan model AWK Fairclough dan model Wodak. Sumber data diambil dari pidato Prabowo pada berita Tempo pada tanggal 14 Mei 2019 dan 12 April 2014. Unit analisis kajian ini berupa kosa kata dan struktur tata bahasa. Temuan penelitian menunjukkan representasi, relasi dan identitas yang ada di dalam wacana pidato serta adanya hubungan sejarah dari wacana pidato tersebut.Most people do not think critically when they read news in a media so that they tend to directly believe it without questioning the truth or what interest may lay beyond it. This is what causes upheal in society. The goal of this research is to analyze discourses using critical approach such as CDA model Fairclough and DHA Wodak. The methodology of research was descriptive qualitative. Data is collected using noting technique an analyzed by CDA model Fairclough and DHA Wodak. the source data was taken from Prabowo’s speeches at 14 Mei 2019 and 12 April 2014. The unit being analyzed was vocavuaries and grammar. The findings show representation, relation, and identity within the speeches and the historical relation among those speeches.
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Wasim, Hassan, ur Rehman Abaid, Zafar Asad, Akbar Farwa, and Masood Samyya. "An Application of Fairclough's Three Dimensional CDA Approach to Fraser Anning's Speech in Australian Senate." Linguistic Forum - A Journal of Linguistics 1, no. 1 (2019): 32–35. https://doi.org/10.5281/zenodo.14827273.
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The aim of this study was to highlight impression markers, identify key concerns, and describe cultural as well as social implications of a speech delivered by William Fraser Anning (an Australian Senator) in the Australian Senate on August 14, 2018. In this regard, Fairclough’s three-dimensional model was employed to interpret the data. The speaker was observed employing different impression markers (e.g. discourse and punctuation markers, cultural and historical references, personal pronouns, self and other markers, and expressive and rational values) to create coherence in the speech, emphasize the stance, and thereby grab the attention of the audience. Social problems, common man’s worries like joblessness, poor living standard, race, ethnicity and immigration were the concerns of the speech. Muslim immigrants were not treated as humans equal to Australians or other Europeans. They were labeled as ‘welfare-blunders’, ‘terrorists’, ‘gang-terrorists’, ‘criminals’, and ‘illegal occupants’. The speech was followed by an extremist attack on a Mosque in New Zealand. It might cause serious threat to peaceful coexistence, immigration process, and basic human rights.
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Fereshteh Motamad Langrodi and Fathyieh Fattahizadeh. "Application of Fairclough's Critical Discourse Analysis Model to Quranic Verses Discussing Peaceful Dealing with Hypocrites." Journal of Islamic Thought and Civilization 12, no. 1 (2022): 231–46. http://dx.doi.org/10.32350/jitc.121.13.
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Critical Discourse Analysis (CDA) is an interdisciplinary research approach which declares that discourse is mutually related to social activities and power relations. This approach decodes the structure and hidden ideology of a text by describing and analyzing its language, context and current social and temporal situation. Some of the verses in the Holy Qur’an that deal with hypocrisy discuss dealing with hypocrites peacefully and have a discursive structure. The present study examined these verses as an ideological discourse based on Fairclough’s CDA to elucidate thematic verses’ capacity in the process of meaning creation and open up new horizons for researchers to analyze the thematic verses. The results have revealed that, at the description level, discourse components such as the expressive value of words, active and imperative sentences, and modality in verses are closely tied to dealing with hypocrites peacefully. The situational context analysis at the interpretation level has revealed that the enunciation style of the verses’ textual layer is fully compatible with the social and temporal conditions at the time of their revelation. Analysis at the explanation level demonstrated the depth of the Divine revelation about hypocrisy, suggesting that these verses aim to promote the hegemony of monotheism, trust in God, patience, piety, and forgiveness in the Islamic society in addition to peaceful coexistence.
 Keywords: The Holy Qur’an, Peaceful coexistence, Discourse analysis, Fairclough’s approach, Ideology
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Muhammad Ramzan and Dr. Abdul Karim Khan. "A Critical Discourse Analysis of Powerlessness in Mohsin Hamid’s Novel “Moth Smoke”." sjesr 3, no. 4 (2020): 106–12. http://dx.doi.org/10.36902/sjesr-vol3-iss4-2020(106-112).
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This paper is an attempt to explore powerlessness in the discourses of Mohsin Hamid’s novel Moth Smoke (2000)' from the perspective of Fairclough's Three Dimension Model (TDM). The main issue of the paper is to examine the communicative process as to how and why the powerless are made to feel inferior. It is a common practice in today's society that in social gatherings a man always wants to show higher which in most of the cases is exercised through language. As analyzing texts through CDA carries objectivity, so the text understudy yielded the theme of powerlessness projected through the word choice of the writer. Through the analysis of the selected discourse, two-class have been found i.e. the upper class and the lower class. They are represented as powerful and powerless respectively. The elites enjoy a luxurious life but the poor often turn to be criminals. Because of this scenario, Fairclough's approach to CDA is quite an appropriate perspective to explore such social issues enacted in the society.
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Harun, Hajrah, Anisa Maulidiah Alam, and Jufri Jufri. "Analisis Wacana Kritis pada Pidato Presiden Tahun 2022: Model Norman Fairclough." Jurnal Onoma: Pendidikan, Bahasa, dan Sastra 10, no. 1 (2024): 169–81. http://dx.doi.org/10.30605/onoma.v10i1.3163.
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Kajian ini bertujuan untuk menganalisis hubungan antara bahasa dan struktur sosial dalam teks pidato Presiden Republik Indonesia Joko Widodo tahun 2022. Penelitian ini adalah penelitian deskriptif kualitatif dengan perspektif Analisis Wacana Kritis (AWK) atau Critical Discourse Analysis (CDA) yang diperkenalkan oleh Norman Fairclough. Hasil kajian menunjukkan bahwa adanya hubungan yang timbal balik antara bahasa dengan pencitraan Presiden Republik Indonesia Joko Widodo dan para audiens dengan memanfaatkan berbagai strategi bahasa tertentu seperti struktur, tata bahasa, koherensi dan konjungsi.
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Purwaningrum, Prapti Wigati, and Danang Dwi Harmoko. "Ideological critique and dynamics of democracy: critical discourse analysis of the “Pasar Bebas Capres” narrative in revealing oligarchy on the Mata Najwa." NOTION: Journal of Linguistics, Literature, and Culture 7, no. 1 (2025): 85–103. https://doi.org/10.12928/notion.v7i1.11738.
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This study examines the ideology in the Free Market Presidential Candidate narrative on the Mata Najwa program on Trans 7. Using Fairclough's (2013) Critical Discourse Analysis (CDA) approach, this study investigates how the narrative critiques oligarchic practices and their impact on democracy in Indonesia. This study addresses three main questions: (1) How does the narrative critique oligarchy and its implications for democratic practices? (2) What linguistic and rhetorical strategies are used to convey criticism of the presidential nomination threshold? (3) How do textual discourse, discourse practices, and socio-cultural contexts shape public perceptions of political dynamics? This analysis follows Fairclough's three-dimensional CDA model: textual analysis, discourse practices, and socio-cultural practices. The research findings reveal that the narrative uses sharp diction, satire, and metaphorical language to express concerns and criticisms of the Constitutional Court, the House of Representatives (DPR), and political parties. The narrative reflects public dissatisfaction with political elites and raises concerns about the future of democracy under oligarchic influence. This research contributes to understanding how media narratives function as a critique of political reality as well as a tool to shape public perceptions of democratic practices in Indonesia.
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Hamedi, Seyyed Alireza, Seyyedeh Mina Hamedi, Seyyedeh Maryam Hamedi, and Seyyedeh Massoumeh Hamedi. "An Investigation into the Optimal Experience in Reading Journalistic Texts in Light of Instructing Fairclough’s and Van Dijk’s Model." International and Multidisciplinary Journal of Social Sciences 6, no. 3 (2017): 232. http://dx.doi.org/10.17583/rimcis.2017.2848.
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The present study aims at exploring the extent to which Critical Discourse Analysis (CDA) familiarity may have an impact on flow experience. In so doing, the community sample of 60 students comprising 16 males and 44 females participated in the study. Initially, the pretest was conducted to ensure the homogeneity of their proficiency level. Besides, the participants were asked to reflect on their flow experience while reading three distinct genres of journalistic texts prior to the application of the treatment. During the treatment phase, they were instructed how to critically examine other journalistic texts relying on Fairclough’s (1989) three dimensional model along with Van Dijk’s (1995) theoretical framework of CDA over 10 successive sessions. Finally, utilizing paired- samples t-tests, the results of the posttests on the very three texts which were conducted at the pretest stage, indicated that the application of CDA has a significant influence on the students’ optimal experience while reading descriptive, expository, and narrative genres of journalistic texts.
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Moradi-Joz, Rasool, Saeed Ketabi, and Mansoor Tavakoli. "On conductive argumentation." Journal of Language and Politics 18, no. 1 (2018): 83–106. http://dx.doi.org/10.1075/jlp.18025.mor.
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Abstract Inspired by Aristotle and modern political theory, Fairclough and Fairclough (2012) introduce a model into Political Discourse Analysis (PDA) on the basis of deliberation and conductive argumentation (reasoning). This study makes an attempt to appraise the efficacy and adequacy of this model through examining Trump’s UN speech on Iran in 2017 in the light of other mainstream analytic tools and frameworks of Critical Discourse Analysis (CDA). The findings suggest that the model is a step toward including the cognitive interface in PDA, and that the premises adduced in Trump’s speech could serve the purpose of delegitimizing Iranian government and ‘Iranoregimephobia’, hence calling for confronting Iran. It is concluded that if integrated with other approaches, the model could serve to possibly counter-balance the subjectivity and skepticism associated with CDA-oriented studies, thus possibly proving itself as a practical, effective, and informative tool for the critical study of political discourse.
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Ahmad, Farooq, Muhammad Ali Shahid, Gulshan Naz, Muhammad Shaffaqat, and Rana Muhammad Basharat Saee. "Analyzing Chief Selector-cum-Head Coach Misbah’s Virgin Press Edict through CDA Vibes." International Journal of English Language Studies 3, no. 4 (2021): 09–14. http://dx.doi.org/10.32996/ijels.2021.3.4.2.
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This paper aims to reconnoitre multifaceted aspects of Fairclough’s three-faceted Critical Discourse Analysis model with its application on Misbah’s Virgin press edict when he was appointed Chief Selector-cum-Head Coach of Cricket Team of Pakistan-by-Pakistan Cricket Board, PCB (DAWN, Press Release December 05, 019). This paper snapshots the cogent and logical subterfuges of newly appointed Selector-cum-Head Coach Misbah’s’ public speaking enshrined in the inaugural press edict in Dan News. It also pronounces the camouflage agenda of the speech to be revealed critically. It dawns upon the people how language manipulation works wonders and influences the people's minds in society.
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Kinza Tariq, Shawal Muhammad Nawaz, and Dr. Aisha Farid. "Imran Khan’s Speech at UNGA: A Reflection on Us vs. Them Divide Using Fairclough’s 3D Model in CDA." Research Journal of Social Sciences and Economics Review (RJSSER) 1, no. 4 (2020): 34–44. http://dx.doi.org/10.36902/rjsser-vol1-iss4-2020(34-44).
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Critical Discourse Analysis views language in use as a kind of social practice, it is often applied to political language (discourse— text, talk, and/or visual), including public speeches. This paper critically analyzes the speech by the Prime Minister of Pakistan, delivered at the United Nations General Assembly (UNGA) on September 28, 2019. The study uses Fairclough's Three-Dimensional Model, to reflect upon "Us" and "Them" in the context of four major themes of the speech: climate change, money laundering, Islamophobia, and Kashmir. The study uses a mixed-method approach for a thorough review of the speech and discusses power within the discourse and power behind discourse. The findings reveal how language reflects the ideology of the political leaders, and how discourse can form and be formed by social practices. The Prime Minister used language effectively to present the ideological dichotomies between "Us" and "Them" in the context of developing countries-developed countries (powerful politically and economically), Muslims - anti-Muslims, and Pakistan/Kashmir - India. He urged the world-leaders at UNGA's highest political forum, after drawing the line of demarcation, to take steps to resolve the differences to achieve harmony and peace in the world. This research enables the common public of Pakistan to understand their leader in terms of the concept of power by comprehending the profounder meaning that language conveys.
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Saputro, Anang Oki, Rusdhianti Wuryaningrum, and Yoga Yolanda. "Analisis Makrostruktural Berita Putusan MK Nomor 90/PUU-XXI/2023 di Media Massa Daring Tribunnews.com." WIDYANTARA 2, no. 2 (2024): 137–46. https://doi.org/10.63629/widyantara.v2i2.110.
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Wacana berita di media massa daring mencerminkan pandangan pihak pembuat berita, dengan bahasa berfungsi sebagai pembentuk persepsi. Penelitian ini bertujuan untuk menganalisis wacana berita putusan MK No 90/PUU-XXI/2023 pada dimensi Makrostruktural Analisis Wacana kritis norman fairclough. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah analisis dokumen dan observasi. Sumber data yang terdapat dalam penelitian ini berupa kata, frasa, kalimat atau paragraf, teks, ko-teks, dan konteks yang mengandung dan mengindikasikan dimensi makrostruktural. Hasil akhir dari penelitian ini adalah ditemukan aspek situasional, instituasional dan sosial yang memiliki peran signifikan dalam membentuk persepsi dan opini publik. News discourse in the mass media dare reflects the views of the news maker, with language functioning as a shaper of perception. This research aims to analyze the news discourse of the Constitutional Court decision Number. 90/PUU-XXI/2023 in the macrostructural analysis dimension of Norman Fairclough's critical discourse. The research method used in this research is a qualitative descriptive method. The data source used is news with the title "If You Become Vice President, Gibran Chances to Equal Emmanuel Macron to Sanna Marin" and "Holding a Demonstration, BEM Nusantara: Constitutional Court's Decision on the Age Limit of Presidential and Vice Presidential Candidates Hit the Constitution". The data analysis technique uses Norman Faiclough’s CDA model analysis which is divided into 3 stages, namely microstructural, mesostructural, and macrostructural dimensions. The final result of this research is that situational, institutional, and social aspects are found which have a significant role in shaping public perceptions and opinions.
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Kristiandi, Kristiandi, Teguh Sarosa, and Sumarlam Sumarlam. "IDEOLOGI DALAM STRUKTUR TEMA-REMA DAN TRANSITIVITAS LAGU CAMPURSARI SESIDHEMAN." PRASASTI: Journal of Linguistics 5, no. 2 (2020): 189. http://dx.doi.org/10.20961/prasasti.v5i2.41779.
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This aticle reveals the ideology proposed in the campursari song entitled Sesideman written by Ki Dalang H Sukron Suwondo. This Critical Discource Analisys (CDA) is based on Halliday’s Systemic Functional Linguictics (SFL) as its analytical framework and Fairclough’s Dialectical Relational model as the conceptual framework. Conceptually, the analysis of the song refers to the three dimensions of CDA proposed by Fairclough. The Theme-Rheme and transitivity systems are used to describe the micro structure of the text, interpret the text, and explain the relations between interations contained in the lyric of the song as refected in the text with the social practices associated with the lyric of the song. The Theme-Rheme structure of the song <em>Sesideman</em> lyric consists of macro theme of the <em>Bowo</em>, the intro part of the lyric, and hyper-theme in the main lyric. The mscro theme structure and the transitivity of the <em>Bowo</em> part depict the background, process, and the effect of the actions committed by the characters in the story contained in the lyric. The hyper-theme structure and the transitivity of the main part of the lyric depict the decision making, the cuases of decision making, and the consequence resulted in the decision making, which includes the material and non-material values. The transitivity of the song lyric is dominated by material process depicting the action committed by the male and female characters of the song lyric. As a form of of social practice and a means to shape society, the campurari song <em>Sesideman</em> depicts the ideology proposed by the song writer upon the phenomena happening in the community surrounding shadow puppet artits (traditional Javanese song singers and pupeteers).
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Khan, Saood, Sidra Amina, Maryam Sarwar, Sayed Mujeeb Ullah Shah, and Afaqullah Khan. "THE ECHOES OF GENOCIDAL CONFLICTS IN THE KITE RUNNER BY KHALED HUSSEINI." Humanities & Social Sciences Reviews 9, no. 2 (2021): 672–82. http://dx.doi.org/10.18510/hssr.2021.9264.
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Purpose of the Study: The discourse aims to diagnose the causes of genocidal conflict between Pashtuns and Hazaras. It also aims to analyze the power exercised by the Pashtuns who have subjugated and marginalized the Hazaras since the 1221 century.
 Methodology: The theoretical framework employed in the study is Critical Discourse Analysis (CDA) (Fairclough, 2001). Fairclough’s three-dimensional model is implemented to reflect the nature of social practices which comprises an understanding of discourse as a text (micro-level) discourse practice (Meso-level) and socio-cultural practice (macro-level).
 Main Findings: The result of the study shows that Hazaras became the victim of the Genocidal conflict owing to their prior historical battle fought Between Khawarzamis (ancestors of Pashtuns) and Mongols (ancestor of Hazaras) in 1221CE. In the war Mongols loathed Khawazamis as a result it adopted the shape of a genocidal conflict. With passing years, it coloured in many ways such as in the shape of cultural, socioeconomic, and religiopolitical conflicts, which in turn marginalized, subalternate, Othered, and killed thousands of Hazaras, and the conflict is still unstoppable.
 Application of this Study: Since different books, websites, as well as the novel The Kite Runner, have been critically examined for a better understanding of the concept of genocidal conflict which is very helpful to understand the stance of genocidal conflict and the factors that prompt genocidal conflict. It can be helpful in sociology in political studies for power balance in society.
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Rastitiati, Ni Kade Juli. "A Critical Discourse Analysis (CDA) of Marriott International Core Values." LACULTOUR: Journal of Language and Cultural Tourism 3, no. 2 (2024): 109–14. https://doi.org/10.52352/lacultour.v3i2.1736.
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The objective of the study is to explore the Marriott International Core Values through Critical Discourse Analysis. The data is taken from Marriott official website, and students’ interview. The data was then analyzed based on Fairclough’s three-dimensional model which covers text, discourse practice and social practice. The findings of the study highlight that Marriott’s core values have the power to motivate both management and associates to provide exceptional service to customers, the community, and the entire world. The core values benefit not only those inside Marriott's company but also the external stakeholders, especially its customers. This study underscores the significance of core values in shaping organizational culture and behavior. It implies that well-articulated core values can serve as a strategic tool to enhance employee engagement, customer satisfaction, and overall brand reputation. Organizations may adopt similar analytical approaches to assess and refine their core values, ensuring alignment with internal and external goals for sustainable growth and success.
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Sutikno, Sutikno, Loso Judijanto, Ridwin Purba, et al. "Critical Discourse Analysis (CDA) of Norman Fairclough's Theory on Gojek YouTube Advertisement GoSend Version: Jadi #BestSellerGoSend Bareng Ariel Noah." Studies in Media and Communication 13, no. 2 (2025): 175. https://doi.org/10.11114/smc.v13i2.7561.
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This study aimed to examine how the language used in GoSend advertisements taken from YouTube could influence consumer perceptions and behaviour. This study provided practical importance on the significance of effective language use, appropriate visual selection, and platform selection that could achieve marketing goals. To analyze the advertisement, the researcher used Fairclough’s three-dimensional framework: text dimension (micro), discourse practice (meso), and socio-cultural practice (macro). This study employed a qualitative method in analyzing the advertising text of Gojek’s YouTube GoSend advertisement #BestSellerGoSend featuring Ariel Noah. The findings of this study indicated that various strategies were used in advertising to attract consumer interest. The selection of interesting and promising language increasingly made customers want to use the GoSend service. This advertisement had an impact on influencing customers that by using this service, goods would arrive quickly with cheap shipping costs and safe and hassle-free delivery. In addition, the selection of models as visual objects in this advertisement was very influential in attracting the attention of the audience and building public trust because the model in this advertisement was a legendary public figure, and the addition of old song clips from the band “Noah” served as a special attraction in this advertisement.
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Risaldi, Antok, Anang Santoso, Moch Syahri, and Yuni Pratiwi. "Revealing the power practices and ideology of pedophiles in pedophile community through transitivity choices." Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya 51, no. 2 (2023): 176. http://dx.doi.org/10.17977/um015v51i22023p176.
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Among the choices of grammatical forms, the transitive system stands out in the pedophile community. The purpose of this study is to reveal the exercise of power and ideology of pedophiles through their transitive choices. In systemic functional linguistics (SFL), the transitivity system is widely used to analyze isolated clauses and contextual clauses. The data for this research was taken from conversational texts by pedophiles at WordPress Jakongsu from December 2021 to February 2022. Data were collected through netnography approach (Kozinets, 2010), which applies ethnography collection technique in the virtual world. The existed data were compiled in a digital archive. To analyze the data, Fairclough's critical discourse analysis (CDA) model was used (i.e., description, interpretation, and explanation). The findings of the study indicate that pedophiles tend to use clauses of the material process than those of mental and relational processes.Mengungkap praktik kuasa dan ideologi pelaku kejahatan dalam komunitas pedofilia melalui pilihan ketransitifanDi antara pilihan terhadap bentuk-bentuk gramatikal, pilihan sistem ketransitifan begitu menonjol dalam komunitas pedofilia. Tujuan penelitian ini untuk mengungkap praktik kuasa dan ideologi pelaku kejahatan dalam komunitas pedofilia melalui pilihan ketransitifan. Dalam linguistik sistemik fungsional (LSF), sistem transitivitas adalah sarana yang umum digunakan untuk menganalisis klausa yang terisolasi maupun klausa dalam konteks. Data penelitian ini diambil dari satu komunitas pedofilia di Wordpress Jakongsu selama Desember 2021 hingga Februari 2022. Prosedur pengumpulan data dalam penelitian ini berupa netnografi yang mengacu kepada pendapat Kozinets (2010), yang merupakan bentuk adopsi dari teknik pengumpulan etnografi pada ranah dunia maya. Data yang sudah ada dikumpulkan dalam pengarsipan digital. Untuk menganalisis data peneliti menggunakan model analisis wacana kritis dari Fairclough, yakni deskripsi, interpretasi, dan eksplanasi. Temuan dari penelitian ini menjelaskan bahwa dalam pedofilia memiliki kecenderuan untuk menggunakan klausa yang berjenis proses material dibandingkan klausa yang berjenis proses mental dan proses relasional.
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Dadang Hermawan, Agus, and Agus Hamdani. "CRITICAL DISCOURSE ANALYSIS OF NORMAN FAIRCLOUGH ON ONLINE MEDIA REPORTING ABOUT THE ROHINGYA REFUGEE CRISIS." Matapena: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya 6, no. 2 (2023): 549–57. http://dx.doi.org/10.36815/matapena.v6i02.3064.
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Critical Discourse Analysis (CDA) examines language as 'discourse,' where language is understood as one element within social processes that dialectically relate to each other. Critical discourse analysis precisely aims to explore these dialectical interconnections within the tradition of critical social science. In this research, the researcher will employ Norman Fairclough's model of critical discourse analysis, which examines discourse analysis through three theories: Text Analysis (Microstructural) related to cohesion and coherence, grammar, and diction; Production Practice Analysis (Mesostructural) dealing with the text production process, text dissemination, and text consumption, such as work patterns, workflow, and routines in news production; Social Cultural Practice Analysis (Macrostructural) related to situational, institutional, and social aspects. This study utilizes a qualitative descriptive method to deepen the critical analysis description of news discourse. The research data consists of words, phrases, or sentences in two online news discourses supporting the research problem. The data collection technique employed is documentary study. The news regarding the arrival of Rohingya refugees in Aceh published by VIVA.co.id becomes the focus of critical discourse analysis using Norman Fairclough's approach. This news reflects the text production process involving microstructural, mesostructural, and macrostructural aspects. In microstructural analysis, language use and representation are highlighted. Phrases like "coming to Indonesia using old boats" and quotes from netizens create negative stereotypes about Rohingya refugees. Social interactions are reflected in conflicts and societal concerns represented by these comments. In mesostructural analysis, the selection of topics, framing, and source determination becomes the focus. Choosing to report the Rohingya refugee issue with a predominantly negative framing reflects editorial production decisions influenced by preferences. Determining sources from netizens and UNHCR creates variations in perspectives. Macrostructural analysis highlights the social, political, and cultural values that shape the news. The Rohingya refugee crisis and global migration politics form the macro background influencing news production. Indonesian cultural values and ideology are reflected in the stigmatization of refugees. In conclusion, this critical discourse analysis reveals how text production practices, social interactions, and macrostructural contexts are interconnected. This news not only reflects internal language and media dynamics but is also tied to power, ideology, and cultural values within society. This analysis opens up space for a deeper understanding of narrative construction and its impact on public perceptions of Rohingya refugees in Indonesia. Keywords: Critical Discourse Analysis, Norman Fairclough, News.
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Al Hashimi, Shurooq. "From Rhetoric to Posture: a Comparative Study of George W. Bush, Barack H. Obama and Donald J. Trump’s Stances Towards DPRK Nuclear Issue." Przegląd Strategiczny, no. 15 (February 15, 2023): 351–71. http://dx.doi.org/10.14746/ps.2022.1.21.
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This article explores the postures of the last three former US presidents towards North Korean nuclear issue. The study applies Fairclough’s critical discourse analysis (CDA) model as a new approach to examine this topic. By analyzing 17 speech corpuses, this study sheds light on the foreign policy adapted G. W. Bush, Obama, and Trump to address North Korea Nuclear issue. Theoretically, the study uses both Waltz’s foreign policy analysis model and Aristotle modes of persuasion to analyze the findings. It also clarifies the original foundations of each presidents’ foreign policy based on the four American IR school of thoughts. Results indicate that the legacy of the Cold War continues to shape and influence the stances of US presidents toward DPRK, despite the differences in their rhetorical and political strategies. While this study focuses individually on presidents as the main unit of analysis, future studies can further expand the use of CDA analysis to examine the stances of other key decision makers in the presidents’ administration to fully understand the relation between discourses and power structure.
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Mekt, Yitbarek, Animut Getahun, and Tarik Meseret. "A critical discourse analysis (CDA) of a political speech of Mr. Christian Tadele speech in the parliament." Journal of Education, Social & Communication Studies 1, no. 2 (2024): 56–62. http://dx.doi.org/10.58881/jescs.v1i2.16.
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This paper presents a Critical Discourse Analysis (CDA) of a political speech delivered by Mr. Christian Tadele in the Ethiopian parliament. The study aims to uncover hidden ideologies, future agendas, and linguistic components in Mr. Tadele's speech through the examination of strategies such as politeness and inclusive language, as well as the analysis of frequently used words like "we," "democracy," and "corruption." By applying Fairclough's 3D Model, the analysis focuses on the social context and the use of language within institutional and political discourses to reveal potential inequalities in social relationships. The research also explores the impact of the speech on the public, particularly the supporters of Mr. Tadele's political party, and examines concepts related to rent-seeking and corruption. The significance of the study lies in its contribution to uncovering concealed ideologies, raising awareness among both producers and consumers of political discourse, and providing new insights to readers.
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Abid, Hashim Garbet, and Manal Jasim Mohammad. "Critical Discourse Analysis of American Ideology Towards Qatar Isolation in Selected USA Editorials." Al-Adab Journal 3, no. 141 (2022): 31–48. http://dx.doi.org/10.31973/aj.v3i141.3735.
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This study investigates the representation of Qatar isolation by Arab Quartet in selected USA editorials, i.e., it is represented positively or negatively. Those editorials involve The New York Times, The Washington Post and The Wall Street Journal. It explores the role of editorials in moulding, shaping and reshaping of ideology. It tries to find out the hidden ideologies in discourse of these editorials. The study follows a multidisciplinary approach of CDA starting with an overview of CDA shedding light on its roots, critical meaning, It focuses on the theory of ideology giving its definitions, its history, its structure and forms, as well as the mechanisms through which it works. The present study adopts an eclectic model of van Dijk (1991) and Fairclough (1989) which deploys linguistically three different tools to analyze (56) selected texts of the editorials. These tools include syntactic modality, semantic presupposition and stylistic hyperbole.
 The results reveal that Qatar isolation is represented negatively rather than positively, which means that editors view Qatar and the U.S as one group ideology and Arab Quartet as its opposite ideology. This indicates the U.S underlying ideology and ideological reverberations such as hegemony, dominance and superiority. It also verifies van Dijk’s (1991) and Fairclough’ (1989) model as a powerful tool within CDA to reveal hidden ideologies and ideological mechanisms.
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Hamid Tarad Lafta, Lect, Assistant Professor . Hanita Hassan, and Assi Prof Dr Farah Abdul-Jabbar Al-Manaseer. "RHETORICAL DISCURSIVE STRATEGIES OF IS POSTS ON FACEBOOK." لارك 2, no. 45 (2022): 1129–12. http://dx.doi.org/10.31185/lark.vol2.iss45.2410.
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This article investigates and identifies the concept of the self – other representations in IS posts on the FACEBOOK wall, the data involved twenty posts to be analyzed qualitatively. The study is conducted through Fairclough’s CDA (1995) approach and Van Dijk (2006) ideological square model. The article concluded that IS uses several discursive techniques to positively represent the group to the public; while they negatively represent the Muslims and non-muslims. IS deployed several rhetoric strategies to legitimatize its arguments, including actor description, authority, categorization, comparison, generalization, hyperbole, and lexicalization.
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Sinaga, Mentari Putri Pramanenda. "REVEALING THE REALITIES IN QATAR AIRWAYS’ MARKETING COMMUNICATION: A CDA." Journal of Language, Literature, and Teaching 4, no. 1 (2022): 36–63. http://dx.doi.org/10.35529/jllte.v4i1.36-63.
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A new product or service must be introduced publicly to attract the new users to buy. This is called a marketing communication. A YouTube channel can be one of the effective tools to maximize users’ engagement and attention. Qatar Airways has promoted a new on-board Boeing 787 Dreamliner on their Youtube Channel. Through their prestigious service and facilities, and also convincing statements, the video persuades the video viewers. The study investigates how the Qatar Airways’ marketing communication marginalize economy passengers and manipulate potential users. The critical discourse analysis is employed to examine the linguistics aspects and visual images. The three-dimensional model by Fairclough (1995) frames the analysis through the text analysis, discursive practice, and social practice. The data were taken from the written video caption, the transcription of the video, and also 28 scenes of the video’s screen capture. The findings reveal the realities of how the video forms the identity, specifies the facilities, and distinguishes service for each class of passengers; first class, business, premium economy, and economy class. They manifest discrimination which is hidden by the claim of 5-star touch and glamorous ambient. Keywords: Critical Discourse Analysis, Marketing Communications, Three-dimensional Model
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Saeeda Sajid Mehmoud and Amna Waqar. "Tweetology: A Political Discourse Analysis of the Tweets and Insights from Pakistani Tweeter Users." GUMAN 7, no. 1 (2024): 332–38. https://doi.org/10.63075/guman.v7i1.786.
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This study aims to find out the role of web blogging sites in shaping people's attitudes. The role of social media platforms such as Twitter in the construction and maintenance of ideology cannot be simply overlooked. This study delineates to Fairclough's (1995) three-dimensional model to analyse the data. The data has been collected from social networking sites (SNS). Tweeter allows the people to participate online in sensitive and critical matters. These websites are more convenient and accessible modes of communication. Celebrities, politicians, power brokers, and intellectuals all utilize it. CDA is conducting research on the course they produce. The purpose of this research is to look at the influence of these places on the sociopolitical views of the people who live in that area. It has a significant effect on the formation of Pakistani ideology; it also demonstrates Pakistani ideological perspectives on China and the Pak-China relationship on an international level. Keywords: china Pakistan economic corridor, socio-economic, tweeter, social media websites, socio-political.
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Nisar, Nadia, and Muhammad Sabboor Hussain. "Learner vs Teacher Centered Classes: Critical Discourse Analysis of Stakeholders' Stance from Socio-Cognitive Perspective." Global Social Sciences Review VIII, no. II (2023): 191–200. http://dx.doi.org/10.31703/gssr.2023(viii-ii).18.
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The research conducted for this study took place in a Pakistani educational institution. It compared the learner-centred (LC) and teacher-centred (TC) methods and investigated the learners' opinions regarding each method. This study employed qualitative methodology. Two classroom discussions were recorded in LC and TC modes to capture data. Participants in the study were given an open-ended questionnaire. Analyses of data were guided by Critical Discourse Analysis (CDA). The application of the socio-cognitive model (Dijk, 2006) and 3D model (Fairclough, 1995) revealed speech and ideology differences between TC and LC. The learners preferred the LC method. This research will encourage other academics to research different instruction methods. This research will also benefit applied linguists, particularly language teachers, to determine the effectiveness of teaching methods.
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Zam, Nurul Hikmah Alfilail, Sawirman Sawirman, and Fajri Usman. "Textual Analysis of Conversation Evidence in the Burning Sun Case: A Critical Discourse Analysis of Fairclough’s Model." Jurnal Bahasa dan Sastra 12, no. 3 (2024): 517. https://doi.org/10.24036/jbs.v12i3.130355.
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The Burning Sun scandal provides an important opportunity to study the use of language in criminal behavior and its influence on power structures in illegal networks. This research aims to answer the questions: How is language used in conversations related to this scandal to create and sustain criminal behavior? Using critical discourse analysis (CDA) based on Norman Fairclough's framework, this study analyzed conversations related to the case. Conversational evidence was taken from several trusted Korean news portals and categorized by topics such as prostitution, drug use, gambling, and illegal content dissemination. The analysis showed that the criminal group used language that reflected a well-coordinated structure, where various roles were clearly laid out, despite the rigid communication patterns. The use of imperative and interrogative sentences indicates careful planning and efficient interaction. In addition, this study reveals how social expectations and cultural prejudices are utilized, especially in the exploitation of women. In conclusion, this study emphasizes the importance of text analysis in forensic investigations, providing insights into how language reflects criminal activity and power dynamics. The findings support combining linguistic methods with legal procedures to uncover hidden aspects of criminal organizations and improve the efficiency of law enforcement.
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Awawdeh, Noor Al-Deen, and Linda Al-Abbas. "A Critical Discourse Analysis of President Donald Trump’s Speeches during the Coronavirus Pandemic Crisis." World Journal of English Language 13, no. 5 (2023): 392. http://dx.doi.org/10.5430/wjel.v13n5p392.
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This study investigates the potential ideological stances reflected in President Trump’s speeches during the coronavirus crisis through the use of certain lexical items and grammatical constructions, including modal structures, comparative and superlative forms and pronouns. Two speeches delivered by Trump in two different phases of the coronavirus crisis are selected and analyzed in light of Fairclough’s (1995) CDA three-dimensional model. The study found that Trump used linguistic devices to emphasize concepts related to America’s superiority and supremacy, national unity, citizens’ involvement, and self-glorification. In addition, egoism was also stressed through the use of the pronouns “I” and “we”.
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Hussain, Ijaz, Umm-e.-Laila Naqvi, Sarwat Sohail, and Imran Nazeer. "A Critical Discourse Analysis of Pakistani Edible Oil Companies Advertisements." Journal of Social Sciences Advancement 4, no. 1 (2023): 9–15. http://dx.doi.org/10.52223/jssa23-040102-57.
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Media, nowadays, is an essential factor, and it evokes the feelings of the readers and viewers. People nowadays are more concerned about the issues and events happening in the country and worldwide. Media depicts the picture of the entire world to every individual, and it also shapes their ideas. This study aimed to analyze Pakistani edible oil company advertisements from the perspective of Fairclough’s three-dimensional model of Critical Discourse Analysis (CDA). The study ascertained how advertisers convince customers to buy the products using certain linguistic choices in a specific context. In order to achieve this purpose, the researcher selected ads from a Pakistani edible oil company named Kashmir Premium Gold Oil. The theoretical framework opted for this study was Fairclough’s Critical Discourse Analysis (1993). This framework has been used as it shows the connection between social practices and the properties of language. Fairclough’s three-dimensional framework includes three levels of discourse: text, discursive practices, and social practices. The findings show how the ideology of the consumer can be changed by repetition of the advertisement in popular local TV channels and local magazines. The advertisements show an ideal lifestyle and manipulate the customers’ mindset that whatever they have been shown and said through advertisement is true as the advertiser makes them realize that the product was only for their health and better life. Thus, the current study revealed that the language used in the advertisements served as a tool to control the minds of the people.
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McGarry, Karen. "Multitextual Literacy in Educational Settings: Contextual Analysis and the Dab." Art/Research International: A Transdisciplinary Journal 4, no. 2 (2019): 480–504. http://dx.doi.org/10.18432/ari29450.
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Literacy is more directly linked to language arts than the visual arts even though both disciplines demand a high level of proficiency knowledge. This article examines how Feldman’s (1970) art criticism model, applied in visual arts and aesthetics, and Fairclough’s (2015) critical discourse analysis (CDA), used predominantly in literacy research, imbricate to reveal a multitextual literacy approach to gesture as an extension of utterance. Transdisciplinary textual analysis, supported by Bakhtin’s theories on addressivity and social language construction (1986), critique both cultural appropriation and media literacy. Gesture, as an extension of utterance, transpired from witnessing a random gestural act, blurring textual boundaries in a decoding process to suggest multiliterate awareness in learning ecologies. Art criticism reflection and CDA reveal methods for examining communication processes within cultural contexts and, as a result, suggest integration into educational settings as vital tools for conscientious textual decoding praxis.
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Hassan, Shamaila, Muhammad Akbar Khan, and Quratulain Qaiser. "Socio-Political Underpinnings in Intizar Hussain's Basti: A Critical Discourse Analysis." Global Political Review IX, no. II (2024): 37–44. http://dx.doi.org/10.31703/gpr.2024(ix-ii).04.
Full textAbstract:
The 1979 Urdu release of Intizar Hussain's book "Basti" was followed by an English translation. It was written against the backdrop of the 1971 political tension, as well as the 1947 events of the establishment of Pakistan and the division of India. The article looks at issues like identity, displacement, and the socio-political changes people went through at these raging times in history. Discourse is taken for analysis from the translated novel by Frances W. Pritchet with the same name, Basti. The research is qualitative in nature and the text is analyzed in the sociopolitical domain of Critical Discourse Analysis (CDA). The study deals with the application of Fairclough’s version of the Dimensional model of CDA. Furthermore, it unearths notions like social, cultural, and political besides memory loss and despair in relation to the aforementioned text.
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Mehmood, Shabeena Tahir. "Critical Discourse Analysis of Emma Watson’s Speech at ‘He for She’ Campaign." Sindh Journal of Linguistics 2, no. 1 (2023): 51–60. http://dx.doi.org/10.58921/sjl.v2i1.19.
Full textAbstract:
Critical Discourse analysis (CDA) is an important approach to analyzing language and its relationship with power and dominance. Generally, the methodology of CDA claims that the discourse is socially constructed, and most politicians, social counselors, and speakers use discourse in their speeches and lectures to promote their ideologies, to have a great dominancy on the audience or listeners, social orders and to exert power. The urrent study has been conducted for the CDA of Emma Watson’s speech delivered at the United Nation’s (UN) campaign ‘’HeforShe’ by applying the Fairclough 3-Dimentional model. It mainly focuses on the ideological context behind the discourse of a speaker, the researcher also seeks to identify the economical and ociopolitical reasons that may influence the speaker to deliver that speech in a selected manner.
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Abdul, Waheed Qureshi. "Make-Belief in Language and Verity of Legitimized Oppression: A Critical Analysis of Selected Extracts From Anita Shreve's Body Surfing." Global Social Sciences Review 3, no. 1 (2018): 298–324. https://doi.org/10.5281/zenodo.4331695.
Full textAbstract:
The research in hand is a textual analysis of the novel Body Surfing by Anita Shreve which explains the role of language in the construction of an ideology as reality. The aim is to highlight the construction of a certain concept or ideology as a dominant truth claim in society through discourse and how is it blindly followed by all the members without the least strife to change that socalled dominant ideology. Language as a major agent in the construction and perpetuation of an ideology is forever the discourse of those who are in power. This research will propound the discourse active behind the verity of 'oppression' done to women as taken-for-granted and fair. By employing Critical Discourse Analysis (CDA) as research method, the study will critically examine the role of language in legalizing women oppression. We have cultivated the idea of 'women as weak' into something real, that has come to us generation after generation, through language. This supposition provides theoretical underpinnings for the research, which is arrived at through CDA by treating language post-structurally. The literature analyzed highlights the role of language in the process of meaning-making by considering it to convey reality. The various words and phrases from the extracts in hand with contextual and conceptual affiliation, are dealt with under the backdrop of Fairclough's (1992) Three Dimensional Model of CDA, which results in the recognition of oppression thought as legitimate by the ultimate use of language. The analysis done under the backdrop of poststructuralism will show that language is not the depiction of maximum reality rather; it is we, the users of language, who make it real by considering some concepts as truth and others as myth. The paper concludes that the opposite gender is actually oppressed and that this oppression is not given, rather the constructed one. CDA challenges this oppression and declares it the work of language only. It (language) has no signs of reality, subsistence or truth.
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Abdul, Waheed Qureshi, and Nawaz Khan Rab. "Make-Belief in Language and Verity of Legitimized Oppression: A Critical Analysis of Selected Extracts From Anita Shreve's Body Surfing." GLOBAL SOCIAL SCIENCES REVIEW (GSSR) III, no. I (2018): 298–324. https://doi.org/10.31703/gssr.2018(III-I).18.
Full textAbstract:
The research in hand is a textual analysis of the novel Body Surfing by Anita Shreve which explains the role of language in the construction of an ideology as reality. The aim is to highlight the construction of a certain concept or ideology as a dominant truth claim in society through discourse and how is it blindly followed by all the members without the least strife to change that socalled dominant ideology. Language as a major agent in the construction and perpetuation of an ideology is forever the discourse of those who are in power. This research will propound the discourse active behind the verity of 'oppression' done to women as taken-for-granted and fair. By employing Critical Discourse Analysis (CDA) as research method, the study will critically examine the role of language in legalizing women oppression. We have cultivated the idea of 'women as weak' into something real, that has come to us generation after generation, through language. This supposition provides theoretical underpinnings for the research, which is arrived at through CDA by treating language post-structurally. The literature analyzed highlights the role of language in the process of meaning-making by considering it to convey reality. The various words and phrases from the extracts in hand with contextual and conceptual affiliation, are dealt with under the backdrop of Fairclough's (1992) Three Dimensional Model of CDA, which results in the recognition of oppression thought as legitimate by the ultimate use of language. The analysis done under the backdrop of poststructuralism will show that language is not the depiction of maximum reality rather; it is we, the users of language, who make it real by considering some concepts as truth and others as myth. The paper concludes that the opposite gender is actually oppressed and that this oppression is not given, rather the constructed one. CDA challenges this oppression and declares it the work of language only. It (language) has no signs of reality, subsistence or truth.
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Valdeón García, Roberto Antonio. "The discursive construction of anti-European sentiment in the times.co.uk texts." Revista Alicantina de Estudios Ingleses, no. 19 (November 15, 2006): 405. http://dx.doi.org/10.14198/raei.2006.19.22.
Full textAbstract:
The critical study of language has payed particular attention to the discursive construction of concepts such as national identity, ideology or hegemony. In this paper we applied Fairclough's three-dimensional model of CDA to the presentation of European matters in the online texts of The Times, a mass medium noted for its traditional alliance with the British political and economic establishment, analysing the discursive strategies used by text producers in the headlines, leads and stories of 84 reports, opinion articles and editorials in an attempt to identify the ideological components imbued by the text producers and, thus, establish the degree of impartiality towards the European issue and whether the discourse used by this mass medium is an example of the traditional British resistance towards EU integration.
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Mahmood Almuslehi. "A Critical Discourse Analysis of Hate Speech directed towards Iraqi TV Series’ Performers On Social Media." ALUSTATH JOURNAL FOR HUMAN AND SOCIAL SCIENCES 62, no. 4 (2023): 292–311. http://dx.doi.org/10.36473/ujhss.v62i4.2295.
Full textAbstract:
This study investigates online hate speech directed against Iraqi actors and actresses in the online environment of Facebook and Instagram platforms. Fairclough’s (2001) Three-Dimensional Model is employed in this study to unravel the delicate fabric of language used in hate remarks, demonstrating its function in generating discriminatory discourse and falling under the broad purview of Critical Discourse Analysis (CDA). To provide nuanced insights into the mechanisms by which online hate speech operates and the wider socio-cultural implications it engenders, it also seeks to uncover the latent ideologies and belief systems that underlie hate comments and to illuminate their intersections with dominant ideologies.
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Dian Ardiansah and Aceng Ruhendi Saifullah. "DICTION AND IDEOLOGY OF KAESANG PANGAREP'S FIRST SPEECH IN A POLITICAL FORUM." Journal of English Education and Linguistics 5, no. 1 (2024): 1–14. http://dx.doi.org/10.56874/jeel.v5i1.1700.
Full textAbstract:
This study aims to analyze the diction, language power, and ideology used by Kaesang Pangerep in his first political speech. The analysis was based on Fairclough's CDA theory (1989) and combined with Thomas N. Huckin's model. The research method used was descriptive qualitative, focusing on elaborating paragraphs, sentences, and words. The analysis began with an examination of the entire text, followed by a more detailed analysis of sentences and words. The text was analyzed to understand the contextual interpretation of the relationship between language power and ideology. Additionally, language relevance and style features were analyzed to understand Kaesang Pangarep's diction in his public speech. The results indicated that the connections between language power and ideology were broadly defined through CDA. The study revealed that although there were instances of irrelevant language use, Kaesang Pangarep's speech was directly aimed at the Millennial party. The linguistic ideology in his speech was observed to reflect a legacy role from current political issues, suggesting a shift in the language used to build the ideology, with specific aims and a legacy of current linguistic issues.