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1

Dent, James Edgar. "Anti-Specker Properties in Constructive Reverse Mathematics." Thesis, University of Canterbury. Department of Mathematics and Statistics, 2013. http://hdl.handle.net/10092/9169.

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Constructive reverse mathematics is a programme in which non- and semi-constructive principles are classified in accordance with which other principles they imply or are implied by, relative to the framework of Bishop-style constructive mathematics. One such principle that has come under focus in recent years is an antithesis of Specker's theorem (that theorem being a characteristic result of Russian recursive mathematics): this so-called anti-Specker property is intuitionistically valid, and of considerable utility in proving results of real and complex analysis. We introduce several new wea
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2

Huebert, Robert J. "Sports fans' media usage at a Kansas City Chiefs' fan club." Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/1661.

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The media play a major role in every part of American society by distributing content that has value to individuals, and a National Football League (NFL) sports fan club is no different. This study examines how members of a Kansas City Chiefs' fan club use media to stay connected to their team and socialize with fellow members. Social identification theory explains that when an individual comes together with one or more individuals with like-minded interests, they form social bonds. Their shared interests allow them to disseminate Chiefs' information through content gathered from media usage.
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3

Lönnroth, Sandra. "Female Eyes on Gay Guys : A study of female fans and their relation to slash fan fiction." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68543.

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This paper takes a look at the phenomenon slash fan fiction. Slash is a genre which often focuses on romantic and sexual relationships between same-sex characters, most of whom are men. It is not unusual that these characters are not homosexual in their original stories. The objective of this paper is to study why some women read and write slash fan fiction, with the focus on slash as a source of pleasure and as a source of identification. While the methodology employed is empirical, the theoretical framework consists of Henry Jenkins and Shoshanna Green as the main researchers on fandom and s
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4

Cawte, Paul Stephen. "The theory of volume holographic fan-out elements." Thesis, Imperial College London, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283137.

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5

Liu, Edward. "Evaluation of fan noise using phase modulation and psychoacoustic theories." Connect to resource, 2007. http://hdl.handle.net/1811/25068.

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Thesis (Honors)--Ohio State University, 2007<br>Title from first page of PDF file. Document formatted into pages: contains 38 p.; also includes graphics. Includes bibliographical references (p. 35 Available online via Ohio State University's Knowledge Bank.
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6

Smith, Joshua Lee. "When It Hits the Fan: A Public Relations' Practitioners' Guide to Crisis Communication." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/communication_theses/19.

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This project is designed as an aid to those interested in practicing, researching or teaching crisis communication. For public relations’ practitioners, it offers a comprehensive approach for structuring a crisis communication plan. For researchers, several theoretical frameworks for the study of crisis communication are provided, with the goal of allowing them a more complete foundation for executing future research. Those involved in teaching crisis communication are offered additional resources such as a sample crisis communication plan, media guidelines and a concluding case study for educ
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7

Brennan, Joseph Carl Linden. "Into the woods: slash manips — theory/practice." Thesis, The University of Sydney, 2014. http://hdl.handle.net/2123/12442.

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Slash manips are visual fan works that layer images of male characters from popular media with gay, and often pornographic, material. Photos are typically remixed by way of image manipulation software (of which the community standard is Adobe Photoshop). Adopting an academic–fan (‘aca–fan’) position and using textual analysis, the thesis argues that slash manips represent an important sub-genre of slash deserving of close reading. The thesis is organised into two parts: theory and practice. Part I involves theorisation on the practice, with particular emphasis on composition and value of the f
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8

Speck, Michael Aldo. "The Design, Theory, and Development of the Flight Envelope for a Twin-Ducted-Fan Jetpack." Thesis, University of Canterbury. Mechanical Engineering, 2013. http://hdl.handle.net/10092/9051.

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In order to improve the flight performance of the Martin Jetpack research was undertaken to investigate the aerodynamic issues that were limiting the P-11A Jetpack's flight envelope. Through research of existing ducted-fan aircraft, a flight model describing the unique aerodynamics of the Martin Jetpack was developed using Matlab®/Simulink® software. The dynamic flight model, which can be ran in real time, includes the reactions from: ducted-fans, aircraft body aerodynamics, control surfaces, gyration and landing gear interactions. Abstract Numerous experiments were designed to quantify and va
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9

Cherry, Brigid S. G. "The female horror film audience : viewing pleasures and fan practices." Thesis, University of Stirling, 1999. http://hdl.handle.net/1893/2268.

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What is at stake for female fans and followers of horror cinema? This study explores the pleasures in horror film viewing for female members of the audience. The findings presented here confirm that female viewers of horror do not refuse to look but actively enjoy horror films and read such films in feminine ways. Part 1 of this thesis suggests that questions about the female viewer and her consumption of the horror film cannot be answered solely by a consideration of the text-reader relationship or by theoretical models of spectatorship and identification. A profile of female horror film fans
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10

Humphries, Zachary J. "Racial Bias in Professional Sports: From a Media and Fan Perspective." Youngstown State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1421234904.

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11

Kjellander, Hellqvist Eva. "Jag och mitt fanskap : vad musik kan göra för människor." Doctoral thesis, Örebro University, Sweden, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43346.

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This dissertation aims to find further understanding of how people with special interest in a certain artist utilise music and the fact that they are fans in their everyday lives. I have opted to study two fans included in each group selected for this study: Kiss, Status Quo and Lasse Stefanz, one male and one female fan belonging to each respective group. I have worked according to grounded theory as a method, and through an analysis of their musical life stories, I have attempted to identify why they became fans and how them being fans has affected them in their lives. Four categories, fando
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12

Adams, Mark Richard. "Unpacking the industrial, cultural and historical contexts of Doctor Who's fan-producers." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/14609.

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The approach that emphasises the active audience, and the subversive potential of audience encounters with texts, has greatly influenced the study of media fandom which has tended to see media fans, and the cultures they produce, as set in opposition to writers and producers. My thesis challenges this view of the relationships between fans and producers by examining fan-producers in contemporary television. This research challenges the influential theoretical models that see authorship as a major source of social control and thus sees audiences that 'poach' meanings from texts as engaged in re
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13

Baker, Lucy. "What Does Gender Mean in Regendered Characters." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/380299.

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This thesis examines the ways regendering, or ‘genderswapping’, is performed as an adaptational creative choice for fans and creators. Regendered works, such as the TV series Elementary, illustrate the complexity of representation, and the ongoing imbalanced landscape of media. I develop a more cohesive understanding of the fannish counterpublic and its complex approaches to creativity and gender by grounding the research and data collection in fan studies, gender studies, and literary theory. This thesis uses interviews, surveys, and observations of fannish communities, and close readings of
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14

Xie, Xiwei. "Fang Dongshu shi lun yan jiu = A critical study of Fang Dongshu's (1771-1851) poetic theory /." click here to view the abstract and table of contents, 1994. http://net3.hkbu.edu.hk/~libres/cgi-bin/thesisab.pl?pdf=b13379860a.pdf.

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15

Dreshfield, Anne C. ""All are finally fictions": Fan Fiction as Creative Empowerment Through the Re-Writing of "Reality"." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/scripps_theses/237.

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This paper examines online fan fiction communities as spaces for identity formation, collaborative creativity, and fan empowerment. Drawing on case studies of a LiveJournal fan fiction community, fan-written essays, possible world theory, and postmodern theories of the hyperreal and simulacrum, this paper argues that writing fan fiction is a definitive, postmodern act that explores the mutable boundaries of reality and fiction. It concludes that fans are no longer passive consumers of popular media—rather, they are engaged, powerful participants in the creation of celebrity representation that
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16

Napier, Duncan George. "Far-from-equilibrium gas kinetic theory : reactive systems and sound propagation." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/nq25127.pdf.

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17

Xu, Chunmei. "Sparsity optimization and RRSP-based theory far l-bit compressive sensing." Thesis, University of Birmingham, 2016. http://etheses.bham.ac.uk//id/eprint/6443/.

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Due to the fact that only a few significant components can capture the key information of the signal, acquiring a sparse representation of the signal can be interpreted as finding a sparsest solution to an underdetermined system of linear equations. Theoretical results obtained from studying the sparsest solution to a system of linear equations provide the foundation for many practical problems in signal and image processing, sample theory, statistical and machine learning, and error correction. The first contribution of this thesis is the development of sufficient conditions for the uniquenes
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18

Luedke, Jonathan Glenn. "Use of Nonlinear Volterra Theory in Predicting the Propagation of Non-uniform Flow Through an Axial Compressor." Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/35995.

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Total pressure non-uniformities in an axial flow compressor can contribute to losses in aerodynamic operability through a reduction in stall margin, pressure rise and mass flow, and to loss of structural integrity through means of high cycle fatigue (HCF). HCF is a primary mechanism of blade failure caused by vibrations at levels exceeding material endurance limits. Previous research has shown total pressure distortions to be the dominant HCF driver in aero engines, and has demonstrated the damaging results of total pressure distortion induced HCF on first stage fan and compressor blade rows
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19

Losell, Christian. ""Kom inte ut för att berätta vad fan jag gör i min säng" : Svenska nyhetsartiklars gestaltningar av perspektiv kring HBTQ aktivism." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96579.

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Considering the massive role that media plays in our lives, it can be interesting to wonder how different movements have adapted and become one with this new reality. A reality where most information we receive seems filtered through some form of media input, be it popular culture, social media or the news. Focusing on one of the most relevant movements of our time, the LGBT movement. This study attempts to explore the movements relationship with the Swedish news-media through a reading of Frame Theory, picking out certain Swedish news-articles published in 2019, and asking the research questi
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20

Huertas, Chacon Marco Antonio. "Applications of effective field theory/density functional theory to ground-state properties of nuclei far from stability." W&M ScholarWorks, 2003. https://scholarworks.wm.edu/etd/1539623424.

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The applicability of a new approach, developed by Furnstahl, Serot and Tang, to describe the nuclear many-body system is studied for nuclei far from stability. This approach combines elements of effective field theory (EFT) and density functional theory (DFT) and has already been tested in the stability region. In this thesis, several steps are taken to address the question of the applicability of the EFT/DFT formulation to nuclei far from stability. First the convergence of the approach is studied by applying it directly to selected doubly-magic nuclei far from stability. An independently dev
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21

Akhter, Najam. "Far zone electromagnetic scattering from complex shapes using geometrical theory of diffraction." Connect to resource, 1993. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1258660992.

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22

Mahé, Jérôme. "Far infrared/Tera-Hertz spectroscopy in the gas phase : experiments and theory." Thesis, Université Paris-Saclay (ComUE), 2017. http://www.theses.fr/2017SACLE043/document.

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La spectroscopie infrarouge permet d’identifier la structure 3D de systèmes moléculaires, par comparaison des spectres mesurés et simulés. Nous travaillons en phase gazeuse, où les molécules et clusters sont libres d’interactions intermoléculaires. Notre travail combine les expériences IR-UV ion-dip et le calcul de spectres IR anharmoniques par la méthode DFT-MD. Le spectre IR est calculé pour les structures 3D de plus basses énergies,le meilleur accord donnant la connaissance de la structure présente dans les conditions expérimentales.Nous démontrons que le domaine de l’IR lointain/THz (&lt;8
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23

Karzhemanov, Ilya. "Fano threefolds and algebraic families of surfaces of Kodaira dimension zero." Thesis, University of Edinburgh, 2010. http://hdl.handle.net/1842/33321.

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The thesis consists of four chapters. First chapter is introductory. In Chapter 2, we recall some basic facts from the singularity theory of algebraic varieties (see Section 2.2) and the theory of minimal models (see Section 2.3), which will be used throughout the rest of the thesis. We also make some conventions on the notions and notation used in the thesis (see Section 2.1). Each Chapter 3 and 4 starts with some preliminary results (see Sections 3.1 and 4.1, respectively). Each Chapter 3 and 4 ends with some corollaries and conclusive remarks (see Sections 3.7 and 4.4, respectively). In Cha
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24

Xu, Mu. "Spatiotemporal Chaos in Large Systems Driven Far-From-Equilibrium: Connecting Theory with Experiment." Diss., Virginia Tech, 2017. http://hdl.handle.net/10919/79499.

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There are still many open questions regarding spatiotemporal chaos although many well developed theories exist for chaos in time. Rayleigh-B'enard convection is a paradigmatic example of spatiotemporal chaos that is also experimentally accessible. Discoveries uncovered using numerics can often be compared with experiments which can provide new physical insights. Lyapunov diagnostics can provide important information about the dynamics of small perturbations for chaotic systems. Covariant Lyapunov vectors reveal the true direction of perturbation growth and decay. The degree of hyperbolicity ca
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25

Kunkel, Thilo. "The Influence of the League on Team Fans." Thesis, Griffith University, 2013. http://hdl.handle.net/10072/366221.

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Sport leagues influence their affiliated teams through management and marketing. Leagues and teams are structurally connected because the league provides the competition framework and the teams provide the league product. This structural connection underpins their brand relationship, which is reflected in their brand architecture, with the league representing the master brand and the teams representing subbrands that are visibly connected to their master brand. This visible connection represents the brand relationship between a league and its affiliated teams as perceived by consumers. Thus, i
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26

Kjellander, Eva. "Jag och mitt fanskap : vad musik kan betyda för människor." Doctoral thesis, Örebro universitet, Musikhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-27482.

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This dissertation aims to find further understanding of how people with special interest in a certain artist utilise music and the fact that they are fans in their everyday lives. I have opted to study two fans included in each group selected for this study: Kiss, Status Quo and Lasse Stefanz, one male and one female fan belonging to each respective group. I have worked according to grounded theory as a method, and through an analysis of their musical life stories, I have attempted to identify why they became fans and how them being fans has affected them in their lives. Four categories, fando
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27

Hart, Danielle M. ""Beyond Normative Gaming: Cripping Games and Their Fandoms"." Miami University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=miami161822794824977.

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28

Tynan, R. W. "Stocking limits for South Australian pastoral leases : historical background and relationship with modern ecological and management theory." Title page, contents and abstract only, 2000. http://web4.library.adelaide.edu.au/theses/09AS/09ast987.pdf.

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29

Friberg, Adam. "Matrix Integrals : Calculating Matrix Integrals Using Feynman Diagrams." Thesis, Uppsala universitet, Teoretisk fysik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227928.

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In this project, we examine how integration over matrices is performed. We investigate and develop a method for calculating matrix integrals over the set of real square matrices. Matrix integrals are used for calculations in several different areas of physics and mathematics; for example quantum field theory, string theory, quantum chromodynamics, and random matrix theory. Our method consists of ways to apply perturbative Taylor expansions to the matrix integrals, reducing each term of the resulting Taylor series to a combinatorial problem using Wick's theorem, and representing the terms of th
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30

Lambiotte, Renaud. "Inelastic gases: a paradigm for far-from-equilibrium systems." Doctoral thesis, Universite Libre de Bruxelles, 2004. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/211103.

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<p align="justify">Ce travail consiste à étudier des systèmes constitués par un grand nombre de grains, auxquels de l’énergie cinétique est fournie, et à étudier leurs similarités et leurs différences avec des fluides traditionnels. Je me concentre principalement sur la nature de non-équilibre de ces fluides granulaires, en montrant que, même si les méthodes de méchanique statistique y sont applicables, leurs propriétés sont très différentes de celles de systèmes à l’équilibre ou proches de l’équilibre :</p><p><p><ul><li>Les fluides granulaires présentent des phénomènes de transport qui n’ont
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Abraha, Kamsul. "Theory of surface politarons and far infrared reflectivity of antiferromagnets, rare earth metals and ferrimagnets." Thesis, University of Essex, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.294668.

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32

LANDRETH, ANTHONY WILLIAM. "FAR BEYOND DRIVEN: ON THE NEURAL MECHANISMS OF MOTIVATION." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1196094476.

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33

Boneau, Trent Christopher. "A wavenumber investigation of the correlation between surface and far field acoustic pressure." Thesis, Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/19436.

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34

Harrison, Aline E. "The Far Reaching Impact of Transformative Learning: A Critical Ethnographic Case Study." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002549.

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35

Al-Daraiseh, Ahmad. "GENETICALLY ENGINEERED ADAPTIVE RESONANCE THEORY (ART) NEURAL NETWORK ARCHITECTURES." Doctoral diss., University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3171.

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Fuzzy ARTMAP (FAM) is currently considered to be one of the premier neural network architectures in solving classification problems. One of the limitations of Fuzzy ARTMAP that has been extensively reported in the literature is the category proliferation problem. That is Fuzzy ARTMAP has the tendency of increasing its network size, as it is confronted with more and more data, especially if the data is of noisy and/or overlapping nature. To remedy this problem a number of researchers have designed modifications to the training phase of Fuzzy ARTMAP that had the beneficial effect of reducing thi
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Stehle, Christian Ulrich [Verfasser], and Martin [Akademischer Betreuer] Dressel. "Far-infrared spectroscopy on proteins : bringing together experiments, simulations, and theory / Christian Ulrich Stehle. Betreuer: Martin Dressel." Stuttgart : Universitätsbibliothek der Universität Stuttgart, 2012. http://d-nb.info/102585196X/34.

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37

謝鍚偉. "方東樹詩論硏究 = A critical study of Fang Dongshu's (1771-1851) poetic theory". HKBU Institutional Repository, 1994. http://repository.hkbu.edu.hk/etd_ra/43.

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38

Goodwin, Paul. "An investigation into near-field and far-field added resistance gradient based predictions of low-frequency damping." Thesis, University of Newcastle Upon Tyne, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332914.

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39

Morris, Russell A. "Optimal state estimation for the optimal control of far-field acoustic radiation pressure from submerged plates." Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-06232009-063036/.

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40

Zhang, Ni. "Viral buzz on social network sites about physical activity : fad or fabulous?" Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/1942.

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While there is a growing trend to use social media for public health promotion, research on its actual potential to influence health behaviors is limited. This dissertation explores whether and how social network sites (SNSs) can be used to promote physical activity (PA) through electronic word of mouth (eWOM). Composed of two studies, this dissertation explores PA-related eWOM from both the senders' and receivers' perspectives, and examines actual messages. The first study uses a web survey and explores the antecedents and communication consequences of eWOM about leisure-time PA (LTPA), and t
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41

Reidinger, Bobbi. "Weight as Status: An Expansion of Status Characteristics Theory." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1586629807299555.

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Prüfer, Maximilian [Verfasser], and Markus K. [Akademischer Betreuer] Oberthaler. "Experimentally testing quantum field theory concepts with spinor Bose gases far from equilibrium / Maximilian Prüfer ; Betreuer: Markus K. Oberthaler." Heidelberg : Universitätsbibliothek Heidelberg, 2020. http://d-nb.info/1205210555/34.

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43

Andersson, Tobias, and Anja Falck. "“Football Without Fans is Nothing” : En fallstudie om relationen mellan Djurgården Fotboll och dess supportrar." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34846.

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Supportrar är en viktig intressent för fotbollsföreningar. Fotbollssupportrar är konsument av samma produkt som de är medproducent av då de betalar för att gå på fotbollsmatcher samtidigt som de är med och skapar stämningen kring matchen. Svensk fotboll är reglerad av 51%-regeln vilket innebär att föreningens medlemmar också är ägare av föreningen. Denna tredelade roll som supportrarna besitter är en del av komplexiteten i relationen mellan en fotbollsförening och dess supportrar. Med bakgrund av tidigare forskning gjord kring Stakeholder Theory har fokus till störst del har v
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44

Qiao, Yiyuanfang. "“A FRIEND FROM FAR AWAY”: BERTOLT BRECHT AND HIS CHINESE-INFLUENCED WORKS." VCU Scholars Compass, 2016. http://scholarscompass.vcu.edu/etd/4162.

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In the theatre field, Bertolt Brecht could be counted as a representation of cross-cultural phenomenon. His Verfremdungseffekt theory, Marxist beliefs and wide application of Chinese elements made him a significant stop for every person in theatre who has a passion for Chinese culture. For this reason, I am studying Brecht as a representative innovator who adapted the Eastern Asian elements, especially those from China, into his work, to illustrate this cultural phenomenon and the artistic achievement of his works as well. As an old saying in the Confucian Analects, “Isn’t it delightful to hav
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Medina, Cynara M. "Understanding the ABC's of Ugly Betty: A Rhizomatic Analysis of the Illegal Immigrant Narrative in Ugly Betty, the Political Economy of Latino(a) Television Audiences, and Fan Engagement with Television Texts." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1292271347.

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46

Lee, Mi Ae. "INVESTIGATING THE ROLE OF GROUP DYNAMICS ON SPORT FANS’ TEAM APPAREL CONSUMPTION BEHAVIOR." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/523314.

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Tourism and Sport<br>Ph.D.<br>Sport team fans identify with a team and continually internalize their favorite team as part of their self-concept (Wann, Melnick, Russel, & Pease, 2001). However, individuals simultaneously act different from the group to fulfill a psychological need to be distinct and unique (e.g., Brewer, 1991). The majority of prior studies in sport consumption behavior have emphasized that the sense of belonging to a sport team significantly influences a fan’s attitude toward the team and consequent sport consumption behaviors. Beyond the fan-team relationship, there has been
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47

Tsutsui, Shoichiro. "Parametric instabilities of the Yang-Mills field and far-from-equilibrium dynamics of overpopulated bosons." 京都大学 (Kyoto University), 2017. http://hdl.handle.net/2433/225398.

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McDonald-Russell, Deborah Elane. "Profiling music consumers for viral marketing purposes : a test of the efficacy of combining the uses and gratifications theory with the diffusion of innovation model /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074426.

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49

Formentin, Melanie. "Extending Situational Crisis Communication Theory: Attitude and Reputation Following the 2004-05 NHL Lockout." Scholar Commons, 2010. https://scholarcommons.usf.edu/etd/1632.

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This exploratory case study positions the 2004-05 National Hockey League (NHL) lockout as an organizational crisis, studying it within a Situational Crisis Communication Theory (SCCT) frame. A mixed methodology approach used qualitative and quantitative content analyses and a survey of NHL fans to gauge the NHL's reputation five years after the lockout. For the content analyses, 282 newspaper articles from 7 newspapers in the U.S. and Canada were coded for SCCT variables and presentation of the lockout by news writers. NHL fans (n = 140) were surveyed with the goal of assessing SCCT variables
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50

Page, Tyler Grant. "Testing the Pub Principle: A Look at Push and Pull Communication on Facebook." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/6032.

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This research tests the value of push and pull communication on Facebook in the first effort to test the validity of the Pub Principle and Social Intrusion Theory. This theory explains how audiences engage in a tug-of-war with commercial forces during mass communication and that commercial messaging is ultimately dependent upon the acceptance or rejection of its intended audience. The pub principle explains that social media is unlike traditional mass media and that the rules commercial forces must play by are different than for other mass media. Using a mixed-method approach, this research co
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