Relevant bibliographies by topics / Farm produce – Mozambique – Marketing

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  1. Journal articles
  2. Dissertations / Theses
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  4. Book chapters

Academic literature on the topic 'Farm produce – Mozambique – Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Farm produce – Mozambique – Marketing"

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Brouwer, Roland, and Ilaria Tedesco. "Shackled Orange: Biofortified Varieties in the Sweetpotato Commodity Chain in Mozambique." Sustainable Agriculture Research 8, no. 2 (April 5, 2019): 55. http://dx.doi.org/10.5539/sar.v8n2p55.

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Biofortified, orange-fleshed sweetpotato (OFSP) varieties are being promoted as a part of a strategy to reduce Vitamin A Deficiency among rural and urban populations in Sub-Saharan Africa. This paper uses the commodity chain approach to understand whether markets may stimulate or not the production of the new orange sweetpotato varieties on Mozambique’s main consumer market, Maputo, its capital and largest city. It shows that the chain linking rural producers to the city’s consumers is operated by private actors; the government provides basic infrastructures and price information. International donors are involved through the dissemination of planting material and nutrition information in support the marketing of OFSP. The commodity chains of white and orange-fleshed varieties are entwined with no clear price differences. The annual marketed volume is estimated at 8,000 tonnes, mostly produced by smallholders and sold to consumers by sidewalk and open-air market retailers. This market segment is dominated by women. A small group of specialized - male and female - commercial OFSP producers supplies about 0.5% to 1% of this market selling directly to a specific group of clients who either buy at farm gate or through home delivery. The conclusion is that the existing commodity chain fails to stimulate the production of OFSP and the expansion of its benefits to wider sections of the population suggesting that the emphasis should be on having biofortified varieties that can compete successfully with the conventional ones at the farm-level.
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Makate, Clifton, Marshall Makate, and Nelson Mango. "Farm types and adoption of proven innovative practices in smallholder bean farming in Angonia district of Mozambique." International Journal of Social Economics 45, no. 1 (January 8, 2018): 140–57. http://dx.doi.org/10.1108/ijse-11-2016-0318.

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Purpose Improving the adoption rates of proven innovative practices in bean farming and their impacts on livelihoods requires persistent promotion of practices, complemented by rigorous socioeconomic analysis that recognises the diversity of smallholder farmers. The purpose of this paper is to typify farm households in Angonia district of Mozambique, based on their socioeconomic characteristics prompting the adoption of proven innovative practices in bean production, management, and marketing. Design/methodology/approach The authors use a multivariate statistical analysis approach that combines principal component analysis, and cluster analysis to clearly identify five distinctive farm household types with respect to the adoption of proven innovative practices in smallholder bean farming using socio-economic factors. Findings The study findings show that various socioeconomic factors define clusters and can be associated with the adoption and use of innovative practices in smallholder bean farming. The five farm types identified are: female landowners with small farm sizes (29.52 per cent); educated farmers with access to credit (6.63 per cent); relatively rich male land owners with large farm sizes and low education (8.73 per cent); youthful, inexperienced and poor male farmers (6.33 per cent); and experienced female farmers with high labour endowments (8.43 per cent). The respective farm types seemed to have different patterns in the adoption of proven innovative practices in bean farming. Originality/value The authors recommend that policy makers promote strategies meant to raise adoption of innovative practices in bean production, management and marketing in Mozambique that takes into account household diversity. The farm types identified by this study can be a good starting point for guiding such future efforts.
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Atuchukwu, Ohazulike. "ESTABLISHMENT OF IRRIGATIONS FOR EFFECTIVE MARKETING OF AGRICULTURAL PRODUCE." International Journal of Innovative Research in Social Sciences and Strategic Management Techniques 7, no. 1 (September 3, 2020): 238–46. http://dx.doi.org/10.48028/iiprds/ijirsssmt.v7.i1.18.

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The study examined establishment of irrigations for effective marketing of agricultural produce. The specific objective is to ensure that irrigations established are providing water flow over lands for nourishing crops among others. Research question is to what extent do irrigations cause water flow over lands for nourishing crops among others. Research hypothesis is, there is no significant relationship between irrigations and causing water to flow over lands for nourishing crops among others. Review of related literature had insight at facilitating institutions in the marketing of agricultural products. The economic theory was propounded by Han and Mathews (1966); which was discussed. Empirical review was stated. Survey research design was embraced. Area of the study was Ekpe farm settlement at Ihiala, Ihiala local government area, Anambra state, Nigeria. Population of the study was farmers in Ekpe farm settlement. The sample size was 215 but 206 copies of questionnaire were used and duly filled. Two point likert scale of questioning was adopted. Discussion of the study was based on establishment of irrigations for effective marketing of agricultural produce. The study concluded that establishment of irrigations and effective marketing of agricultural produce. The study recommends that federal or state government is expected to establish irrigations for the farmers among others.
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Bozzoli, Carlos, and Tilman Brück. "Agriculture, Poverty, and Postwar Reconstruction: Micro-Level Evidence from Northern Mozambique." Journal of Peace Research 46, no. 3 (May 2009): 377–97. http://dx.doi.org/10.1177/0022343309102658.

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This article analyzes the effects of household-level activity choices on farm household welfare in a developing country affected by mass violent armed conflict. The study uses household survey data from postwar Nampula and Cabo Delgado provinces in Northern Mozambique capturing many activity choices, including market participation, risk and activity diversification, cotton adoption, and social exchange, as well as income-and consumption-based measures of welfare. The study advances the literature on postwar coping and rural poverty at the micro level by estimating potentially endogenous activity choices and welfare outcomes using instrumental variables. The study finds that increasing the cultivated area and on-farm activities enhances postwar welfare of smallholders exploiting wartime survival techniques. Subsistence farming reduces income but does not affect consumption, while market participation has positive welfare effects. This suggests that postwar reconstruction policies should encourage the wartime crop mix but offer enhanced marketing opportunities for such crops. Cotton adoption, which was promoted by aid agencies in the postwar period, reduces household welfare per capita by between 16% and 31%, controlling for market access. This contradicts previous studies of postwar rural development that did not control for the war-related endogeneity. Hence, addressing the potential endogeneity of activity choices is important because the standard regression approach may lead to biased estimates of the impact of activity choice on welfare, which in turn may lead to biased policy advice. The article discusses and contextualizes these findings, concluding with a discussion of suitable pro-poor reconstruction policies for national governments and donors.
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Ross, Nancy J., Molly D. Anderson, Jeanne P. Goldberg, Robert Houser, and Beatrice Lorge Rogers. "Trying and buying locally grown produce at the workplace: Results of a marketing intervention." American Journal of Alternative Agriculture 14, no. 4 (December 1999): 171–79. http://dx.doi.org/10.1017/s0889189300008353.

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AbstractAlthough consumers have a high opinion of locally grown produce, they do not consider origin as important as other factors in produce selection. Inconvenience is a major barrier to purchasing local produce. In a rural community in Maine, the Farm Fresh Project tested an intervention designed to exploit consumers' high regard for locally grown produce and also overcome the inconvenience of buying it. Each week for six weeks in the summer of 1997, employees at three worksites were offered tastings of locally grown produce, information about the produce, and an opportunity to order it at their workplaces. Changes in purchases of locally grown produce were compared with changes among employees at three matched control worksites. More than a quarter of workers at intervention worksites ordered produce through the project. Significant numbers of employees at intervention worksites who had not bought locally grown produce earlier in the summer bought it at outlets in the community during the four weeks following the intervention. Visits to the community farmers' market, purchases at roadside stands, pick-your-own purchases, and purchases of locally grown produce, both overall and at locations other than at the farmers' market, increased significantly in the intervention group. Among workers at control sites, only roadside stand purchases increased significantly. It appears that the opportunity to taste and purchase locally grown produce at a convenient venue, the workplace, motivated consumers to overcome barriers to purchasing locally grown produce at less convenient venues outside of the workplace. Temporary farm stands at workplaces may offer a promising new direct market for farmers.
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Adam, Rahma I., Maria da Luz Quinhentos, Pauline Muindi, and Jessica Osanya. "Gender relations along the maize value chain in Mozambique." Outlook on Agriculture 49, no. 2 (November 26, 2019): 133–44. http://dx.doi.org/10.1177/0030727019888661.

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This article offers insights into gender relations at every node of the maize value chain in rural Mozambique. Data were collected using mixed methods, including a survey of 295 households, key informant interviews with 29 individuals (breeders, agro-dealers, traders, and processors), and 12 sex-disaggregated focus group discussions with smallholder farmers. The findings show that in terms of the gender division of labor in maize production, there is no significant difference between male-headed and female-headed households concerning the participation of men, women, children, and hired labor. In addition, due to their culturally prescribed role as head of household, men are responsible for maize marketing and for making decisions both at the farm level and across the higher nodes of the value chain. Moreover, cultural restrictions on women’s mobility and gender disparities in access to transportation tend to exclude women from participating in the markets. However, women from matrilineal villages are shown to have more autonomy than those from patrilineal villages in making decisions about the quantity of maize to sell, participation in the market, and control of revenue. Finally, whether the woman belongs to the patriarchal or matriarchal system, she still faces challenges as she accedes to the higher nodes of the value chain, for example, participating as a trader, because of her dual roles as mother/homemaker and business woman.
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Mondal, Biswajit, Jaiprakash Bisen, Suresh Kumar, Saddam Hossen Majumder, SK Mishra, GAK Kumar, MK Sinha, Utkarsh Tiwari, and Meenu Punia. "Potential implications of 'Farm Laws 2020' on rice marketing in India: A discussion." Oryza-An International Journal on Rice 58, Special (April 22, 2021): 221–35. http://dx.doi.org/10.35709/ory.2021.58.spl.10.

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The new farm laws remain a contentious issue in the political debates and discussions from their enactment. Protests are being organised across the country for their repeal. Rice is an important crop, produced and consumed by almost every farmer in India. Hence, the issue lodges an important place in the agriculture canvas of the country. In this context, this articles makes the first attempts to discuss the commodity-specific implications of these laws. In this article, we have provided an elaborate view on the three farm laws enacted in the year 2020 namely (1) The Farmers' Produce Trade and Commerce (Promotion and Facilitation) Act, 2020; (2) Farmers (Empowerment and Protection) Agreement on Price Assurance and Farm Services Act, 2020; and (3) Essential Commodities (Amendment) Act, 2020 and discussed their possible implications on rice marketing in India.
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Mohammad, Faiz. "Farm Prices and the Green Revolution: Some Reflections on the Performance of Private Agricultural Markets in Pakistan." Pakistan Development Review 24, no. 2 (June 1, 1985): 103–23. http://dx.doi.org/10.30541/v24i2pp.103-123.

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Private agricultural marketing systems in developing countries are sometimes considered incapable of handling rapid growth in farm produce with adequate reward to the producer. As such, they could discourage improvements in farm productivity. This paper shows that this is not necessarily so in Pakistan. During the Green Revolution of the Sixties, when, owing to cultivation of HYVs, total production of wheat and (coarse) rice increased significantly, the marketing system facilitated the farmer's search for a desired price. More traders entered the trade, and increased competition among them enabled the farmer to secure better prices for hi' wheat and rice crops. The trader's margin at different stages of marketing also went down during the Green Revolution period, signifying an improvement in the performance of agricultural markets.
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Sakshi, Anugrah, Dipak Kumar Bose, and Jahanara Jahanara. "PARTICIPATION OF TRIBAL WOMEN IN DIFFERENT FARM ACTIVITIES IN KISHANGANJ DISTRICT OF BIHAR." International Journal of Advances in Agricultural Science and Technology 8, no. 5 (May 30, 2021): 1–7. http://dx.doi.org/10.47856/ijaast.2021.v08i5.001.

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The present study was conducted in Kishanganj District of Bihar to find out the participation of tribal women in various farm activities. A total of 124 respondents were selected randomly for the present study. The data were collected through a pre-structured interview schedule and later appropriate statistical analysis was done to find out the meaningful result. The results showed that the tribal women were engaged in almost all the farming activities like preparation of field, sowing of seeds, transplantation, weeding, manureing, harvesting, threshing, winnowing, storage of grains ,marketing, disposal of farm produce etc. however, they were actively participating in farm activities like, transplantation, weeding, raising of nurseries, preparation of field, storage of grains , cleaning and grading etc but they were having less participation in farm activities like, threshing, plant protection measures, fertilizer and pesticide application, marketing etc. The maximum extent of their participation found in transplanting having mean score 2.88 (rank Ⅰ), followed by harvesting having mean score 2.87 (rank Ⅱ).
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Grassbaugh, Elaine M., Mark A. Bennett, Mark Schmittgen, and Brad Bergefurd. "Specialty Vegetable Crops Production and Marketing in Ohio." HortScience 31, no. 4 (August 1996): 667b—667. http://dx.doi.org/10.21273/hortsci.31.4.667b.

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Specialty vegetables are defined as crops that are different in color, size, shape or nutrient content for that particular crop, those not normally grown in a specific area, or crops grown out of season. Knowing the clientele and what they demand is the first step in successfully marketing these less common crops. Due to market demand, “uncommon” crops are more frequently requested by produce buyers and the public. What is in demand one year may not be marketable the next. Our attempts to produce >25 specialty crops under Ohio growing conditions over the past 3 years resulted in successes and failures. Regardless of the outcome, our findings were important to vegetable growers who are interested in producing these crops. Crops tested from 1994 to 1996 included globe artichokes, luffa gourds, chili peppers, habanero peppers, okra, tomatillos, baby corn, and several specialty tomato varieties. Crops produced successfully in Ohio were marketed through several farm markets, food terminals, and produce brokers. A summary of cultural practices, production tips, and marketing opportunities on these less common vegetable crops based on our research in Ohio will be presented.
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Dissertations / Theses on the topic "Farm produce – Mozambique – Marketing"

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Lowe, Mecca Jackson Molnar Joseph J. "Collaborative marketing enterprises local food exchange and the promise of sustainability /." Auburn, Ala., 2009. http://hdl.handle.net/10415/1950.

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Davila, Luis A. "Government participation in pricing farm products." Thesis, Kansas State University, 1985. http://hdl.handle.net/2097/9830.

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Gandee, Jesse E. "Modeling direct farm marketing in West Virginia a spatial, policy, and profitability analysis /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=2842.

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Thesis (M.S.)--West Virginia University, 2003.
Title from document title page. Document formatted into pages; contains ix, 87 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 84-87).
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Wong, Ka-yu Aileen, and 汪嘉瑜. "An exploratory study on the structural change of fresh produce industry in Hong Kong and its implications on business opportunities." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268353.

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Kazmierczak, Tamra Kirkpatrick. "The Horticultural Producers Federation : a comprehensive approach for addressing the problems of small-scale vegetable marketing cooperatives /." Thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03122009-040752/.

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Ejiasa, Cyprian Onyeogadirimma. "The exchange rate and the competitiveness of U.S. agricultural commodity trade /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487259125220352.

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SPEECE, MARK WILLIAM. "MARKETING IN THE AGRICULTURAL ECONOMIC DEVELOPMENT OF KORDOFAN, SUDAN." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184164.

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Although Sudan is a country with enormous agricultural potential, agriculture has not prospered over the last two decades and Sudan now finds itself a bankrupt net importer of food. Much of the country's agricultural resource base is found in the rainfed agricultural region of Western Sudan, which includes Kordofan. This study focuses on Kordofan, and reports on data gathered during work for the Western Sudan Agricultural Research Project. Rather than following the production orientation usually employed by economists, it addresses issues related to the role of marketing in agricultural economic development. Marketing in Kordofan, as well as production, is subject to disruption because of climatic variations characteristic of arid and semi-arid regions. Extended annual dry periods and droughts distort price performance for agricultural commodities and cause shifts in marketing channel structure. Risk levels are substantially increased for producers and small traders, while at the same time they must take on increased responsibility for many channel functions. Marketing also suffers from infrastructure deficiencies: roads are often impassable during the rainy season, and storage losses become huge over the course of a year. The private marketing system in Kordofan has adapted to these conditions, and is performing quite effectively, efficiently, and equitably, given the adverse conditions. Competition is extensive, farmers have many alternatives when selling crops, and merchants operate on fairly modest profit margins. A widespread bias against the private sector has led to extensive government intervention into marketing spheres. These policies include direct operation of some marketing channels, manipulation of price structures through artificial exchange rates and price controls, and restrictive licensing practices. Wherever such policies have been applied in Kordofan, they have led to declining production of government controlled crops, they have restricted competition in marketing channels, and they have lowered living standards for producers and consumers. Sudan has not successfully identified areas where private channels in Kordofan cannot solve problems, and which therefore require public intervention. The government seems to have based its economic decisions upon ideological considerations and intervened in areas which it cannot perform as well as the private market.
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Ndou, Khangale Seth. "Marketing of agricultural produce with particular reference to vegetables:the case of small-scale farmers in the Northern Province." Thesis, University of Limpopo, 2001. http://hdl.handle.net/10386/2104.

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Johnson, Larry A. "A comparison of optimum grain hedging strategies using commodity options and futures contracts: an application of portfolio theory." Diss., Virginia Polytechnic Institute and State University, 1986. http://hdl.handle.net/10919/49803.

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Bronkhorst, N. J. "Developing an integrated marketing communication strategy for the MGK Group." Thesis, Stellenbosch : Stellenbosch University, 2010. http://hdl.handle.net/10019.1/80495.

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Thesis (MBA)--Stellenbosch University, 2010.
ENGLISH ABSTRACT: The Marketing of Agricultural Products Act 47 (No 47 if 1996) led to the dilution of single-channel marketing in the agricultural sector. Hence, marketing boards such as the Maize Board were dismantled. New legislation forced agricultural businesses to adapt to the changing environment and turn co-operatives into companies. The new developments also implied that these companies had to reposition themselves to be more competitive in a deregulated market. MGK Group Operating Company Pty (Ltd) is a prominent role player in the agricultural sector in the North West, Limpopo, Mpumalanga and Gauteng provinces in South Africa. Unexpected growth in the company as well as the deregulation of the industry necessitated a bona fide marketing communication department to manage and coordinate all advertising, promotional and communication efforts. After establishing this department all marketing communication efforts were still fragmented. Consequently, the cost-effectiveness of this department was questioned by the company’s board of directors. The MGK Group’s the board of directors received a mandate to follow a holistic approach and formulate a strategy to enhance the impact of its marketing communication efforts while cutting costs. This study sets out to establish whether the implementation of an integrated marketing communication programme can ultimately satisfy the board of directors’ requirements for marketing communication that is more accountable, effective and efficient. This study starts with a literature review of the practices and theories underpinning integrated marketing communication. This is followed by testing the applicability of the various approaches and methodologies in the MGK Group environment. The study is concluded with the formulation of a marketing communication strategy and recommendations based on the needs of the MGK Group.
AFRIKAANSE OPSOMMING: Die Wet op die Bemarking van Landbouprodukte (Nr 47 van 1996) het eenkanaal-bemarking in die sektor verwater. Dit het daartoe gelei dat bemarkingsrade soos die Mielieraad afgeskaf is. Nuwe wetgewing het landbou-ondernemings genoop om in 'n veranderende sake-omgewing aan te pas en koöperasies in maatskappye te omskep. Die aanpassing het ook beteken dat maatskappye hulself in 'n meer mededingende en gedereguleerde mark moes herposisioneer. Die MGK Groep Bedryfsmaatskappy Edms Bpk is 'n vooraanstaande rolspeler in die landbousektor in die volgende provinsies in Suid-Afrika: Noordwes, Limpopo, Mpumalanga en Gauteng. Onverwagse groei asook die deregulering van die bedryf het meegebring dat dié maatskappy 'n bona fide bemarkingskommunikasie-afdeling nodig gehad het om alle reklame-, promosie- en kommunikasie-aktiwiteite te bestuur en te koördineer. Nadat die afdeling op die been gebring is, het bemarkingskommunikasie-aktiwiteite steeds los van mekaar gestaan. Dit het daartoe gelei dat die kostedoeltreffendheid van die funksie op divisievlak bevraagteken is. Die direksie van die MGK Groep het 'n mandaat gehad om 'n holistiese benadering te volg en 'n strategie te formuleer om die impak sowel as die kostedoeltreffendheid van die maatskappy se bemarkingskommunikasie te verbeter. Hierdie studie poog om vas te stel of die implementering van 'n geïntegreerde bemarkingskommunikasieplan uiteindelik in die direksie van die MGK Groep se behoefte aan verantwoordbare, doeltreffende en doelmatige bemarkingskommunikasie kan voorsien. Die studie begin met 'n literatuuroorsig van die praktyk en teorie van geïntegreerde bemarkingskommunikasie. Daarna word die toepaslikheid van die onderskeie benaderings en metodologieë ten opsigte van die MGK Groep getoets. Die studie word afgesluit met 'n bemarkingskommunikasiestrategie en aanbevelings wat op die behoeftes van die MGK Groep gegrond is.
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Books on the topic "Farm produce – Mozambique – Marketing"

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Hartman, Sera K. Farm marketing today. Bellingham, Wash: Huxley College of the Environment, Western Washington University, 2004.

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Jat, D. R. Marketing of agricultural produce. Jaipur: Adarsh Prakashan, 1991.

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Looney, J. W. Profitable farm marketing strategies. St. Louis, Mo. (11701 Borman Dr., St. Louis, Mo. 63146): Doane Information Services, 1989.

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Oldham, Peter. Marketing systems in Zanzibar: Analysis of internal and external marketing. [Zanzibar, Zanzibar]: Zanzibar Cash Crop Farming Systems Project, Ministry of Agriculture, Livestock and Natural Resources, Revolutionary Government of Zanzibar, 1996.

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W, Woolverton Michael, and Beierlein James G, eds. Introduction to agribusiness marketing. Englewood Cliffs, NJ: Regents/Prentice Hall, 1994.

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Burt, Lawrence A. Marketing alternatives for specialty produce. 2nd ed. [Corvallis, Or.]: Pacific Northwest Extension, 2000.

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Haines, Michael. Marketing for farm and rural enterprise. Ipswich: Farming, 1999.

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Agricultural marketing. 2nd ed. Oxford: Oxford University Press, 1989.

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Singhal, A. K. Agricultural marketing in India. New Delhi: Anmol Publications, 1989.

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Vistas in agricultural marketing. Jaipur: Indian Society of Agricultural Marketing, 1996.

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Book chapters on the topic "Farm produce – Mozambique – Marketing"

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Kumar, Sanjeev. "Problems and Prospects of Agricultural Marketing in Hills of Himachal Pradesh." In Agribusiness Development Planning and Management. New Delhi Publishers, 2020. http://dx.doi.org/10.30954/ndp.agribusiness.2020.2.

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Agricultural marketing plays a crucial role in accelerating the economic development of hill agriculture. An efficient agriculture marketing system is supposed to add to the welfare of producers as well as consumers. It helps in the optimization of resource use, output management, increase in farm incomes, widening of markets, growth of agro-based industry, addition to national income through value addition and employment creation. India is a country with diverse agro-climatic endowments; conditions under which agriculture in the plains and hills present differing scenario. The mountainous region of the country has tremendous potential or cultivation of many high valued added and rare commodities. Among the 34 million people that inhabit the Himalayan region of the country, a large percentage is of the hill farming communities. The hills of India produces a wide range of goods starting from temperate fruits to subtropical fruits but lacks infrastructure facilities due to which farmers do not get better price for their produce. Traditional agriculture is the major and dominant activity in the hill economy, which confronts multiple risks and uncertainty. The hills of Himachal Pradesh also have lots of inherent constraints related to agricultural marketing in terms of inaccessibility and remoteness, marginality and fragility, scattered land holdings, traditional mode of production, low use of modern inputs, transportation difficulty due to the difficult hilly terrain, non-availability of regulated markets, lack of proper market information and absence of post-harvest infrastructure. As we all know that hilly regions are gradually diversified in favour of fruits and vegetables, different flower plants and forest trees production but, due to scarcity of proper transportation, lack of postharvest infrastructure, under-developed supporting institutions, industries, undulating topography, lack of innovative technologies etc. the growth potential of hill agriculture is still remained unexploited. Therefore, strengthening of markets, innovative marketing techniques and boosting on-line trading can help in a big way for solving the problems of marketing in hills.
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Ercoskun, Ozge Yalciner. "Organic Markets, Participatory Guarantee Systems, and Community-Supported Agriculture for Sustainable Food Communities." In Advances in Human Resources Management and Organizational Development, 137–66. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2965-1.ch006.

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Local and organic food is of global importance and benefits our health, community, and environment. Today, people come together and build a food community to access local and organic food directly from the farmers under a chain of trust. It is an amazing opportunity to support small farmers and reach fresh produce. Organic markets, participatory guarantee systems, farm shares or community supported agriculture, work exchange, and other co-operatives allow us to connect with one another and perpetuate social and ecological sustainability. This chapter analyzes these direct organic marketing mechanisms and community building ways towards green economy. It demonstrates these cultures and gives some best practices in the creation of sustainable food community networks around the world. The chapter concludes with emphasizing the significance on the sociality and locality, thus contributing to the long-term goal of sustainable development and resilience.
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Funmilayo, Bamigboye, and Ojo Emmanuel Ademola. "Internet of Things-Enabled Agribusiness Opportunities in Developing Countries." In Advances in Business Information Systems and Analytics, 263–76. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4849-3.ch014.

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In Africa, about 300 million people are undernourished, and there is mounting evidence linking food insecurity to rapid population growth. Profitable production of crops and animals in large quantity is hinged on improved practices using modern tools: internet of things (IoT). The internet of things has the purpose of providing ICT infrastructure facilitating the exchange of ‘things' in a secure and reliable manner. Its function is to overcome the gap between objects in the physical world and their representation in information systems. Agribusiness empowered by IoT has opportunities in crop and animal health assessment and monitoring. They include agricultural drone services, crop and livestock production and management, digital information platforms, online sales and purchase of agricultural products (e-commerce), export and marketing of farm produce or processed products. In conclusion, young people will be gainfully engaged if they can be provided the Internet of Things enabled agribusiness.
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Parween, Saria, Rasha Subhi Hameed, and Keshav Sinha. "IoT and Its Real-Time Application in Agriculture." In Advances in Library and Information Science, 103–23. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7258-0.ch006.

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In the 21st century, we are standing among a plethora of technologies and tools that prove the concepts of real-life applications. One such example is the internet of things (IoT) that uses sensor technology for communication. IoT is the network of physical devices that is used in various applications such as vehicles, home appliances, and telecommunication that are used to exchange data. In this chapter, the authors proposed the theoretical framework for IoT-based farming. The major challenge in farming is to deliver the product at the best possible price and quality to the end consumers. Now, in the current scenario, only 50% of the farm produce is reaching the consumer due to wastage of products, high cost, and local black marketing. The work is to focus on providing the solution based on past data analytics and current market conditions, which will help to reduce the cost and provide a minimal price to the farmer. The IoT is used for data collection, which will help to reduce the middle hops and agents between the farmer and consumer.
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Chadha, Deepali ,. "Digitalization of Agriculture in India: Pathway to Prosperity." In Agribusiness Development Planning and Management. New Delhi Publishers, 2020. http://dx.doi.org/10.30954/ndp.agribusiness.2020.3.

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Digital marketing covers all the marketing strategies that are using the internet or an electronic device. It is a new way of approaching customers. According to a recent survey, India’s digital advertising industry is growing at a rate of 33.5 per cent annually. There is a gradual rise in digitization and modernization taking place in several aspects. Agriculture sector is also identified as one of the potential sectors of digitization due to large volumes traded and a high level of fragmentation present in the supply chain. In India, a significant part of the population is engaged in agriculture. Although different modern techniques and practices have been adopted in agriculture that has undoubtedly helped to improve the production over the years, but there has been a constant challenge to provide a market for the marketed surplus and getting fair prices for the same. Agricultural marketing covers the services involved in moving a farm product to the target consumer. It has undergone numerous changes over the last few years. It has beautifully evolved from barter system to organized marketplaces to today’s electronic market platform owing to several technological changes and government interventions. Institutions such as Agriculture Produce Marketing Committees (APMC), regulated market yards, and minimum support price are instances of state support that have led to a strong primary sector. Further, development of technological and financial innovations has changed the commodity transaction pattern of the stakeholders. Digitization of transactions helps in trading large volumes and also enhances transparency and associated benefits. Different initiatives have been taken by the Indian Government to digitize the agriculture sector to help the farming community such as launching of Digital India Campaign and various mobile applications that help in increasing agriculture productivity
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