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Journal articles on the topic 'Farmers and Media content'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Harun, Dani Ramdani, Sony Heru Priyanto, and Lieli Suharti. "Transformation of Information Technology to Improve Human Resources of Farmers in the Indonesian Context: The Role of Farmer Cards." Technium Social Sciences Journal 25 (November 9, 2021): 476–95. http://dx.doi.org/10.47577/tssj.v25i1.4928.

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Different approaches in the introduction and socialization of farmer cards resulted in the adoption rate of farmers not following the planned target even though one of the objectives of the farmer card program was to improve farmer human resources. This study aims to analyze the perceived impact of the farmer's card on the level of adoption and improvement of farmer's human resources. Respondents selected based on cluster sampling came from the 6 districts that used the most farmer cards in Central Java. The data obtained through the survey were analyzed using Structural Equation Modeling. The

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2

Runowski, Henryk, and Paulina Kramarz. "MEDIA IN SHAPING THE IMAGE OF POLISH AGRICULTURE FROM THE FARMERS’ PERSPPECTIVE." Annals of the Polish Association of Agricultural and Agribusiness Economists XXVI, no. 3 (2024): 143–56. http://dx.doi.org/10.5604/01.3001.0054.7392.

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The research aimed to verify farmers’ views on the impact of content presented in various types of media on the image of Polish agriculture. The 147 responses obtained show that the surveyed farmers negatively assess the impact of traditional media on the image of Polish agriculture. Content presented via social media was positively received. How the media present aspects of agricultural activity and the farmer’s profession in contact with retail customers turned out to be more critical for farmers running smaller farms (36% of respondents rated this issue as necessary). Respondents recognized

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3

Busungu, Constantine, Anne Gongwe, Daniel L. Naila, and Laura Munema. "COMPLEMENTING EXTENSION OFFICERS IN TECHNOLOGY TRANSFER AND EXTENSION SERVICES: UNDERSTANDING THE INFLUENCE OF MEDIA AS CHANGE AGENTS IN MODERN AGRICULTURE." International Journal of Research -GRANTHAALAYAH 7, no. 6 (2019): 248–69. http://dx.doi.org/10.29121/granthaalayah.v7.i6.2019.802.

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In conventional agriculture, extension officers are regarded as change agents. They intervene to bring about change through influencing innovation, technology transfer and decision-making process in order to help improve the lives of the farmers and their families. Farmers in 21st century have opportunity of receiving the majority of information about agriculture through mass media outlets as a result technology advancement. A case study design was employed design utilizing mixed research approach focusing on Magu district as study area. The study used both primary and secondary data. Th

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Barau, Aliyu, and Alhassan Musa. "Farmers’ utilization of social media to access agricultural information." Agricultural Sciences 17, no. 45 (2025): 106–12. https://doi.org/10.22620/agrisci.2025.45.012.

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This study examined how farmers utilize social media to access agricultural information. A snowball sampling technique was employed to obtain 182 out the targeted 1,000 respondents, and data were collected using a Google Form questionnaire. The responses were analyzed using both descriptive and inferential statistics. Results reveal that, farmers primarily used WhatsApp and Facebook to access agricultural information, whereas platforms like Twitter, Instagram, and Telegram were used less frequently or not at all. The main types of accessed information included agricultural inputs, livestock pr

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Semiu, Bello, Bashirat Damilola Subair, Yusuf Bolokale Suleiman, and Odukunle A. Atewolara-Odule. "Thematic Analysis of Al Jazeera Documentary, Unrest Forces Farmers Off Their Land, on Farmer-Herder Conflict in Nigeria." Metacommunication; Journal of Communication Studies 10, no. 1 (2025): 14. https://doi.org/10.20527/mc.v10i1.21510.

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The conflict between farmers and herders in Nigeria has, over time, impacted adversely on ethnic tolerance, agriculture, source of livelihood, sheltering and lives of many. In the process, the media have been noted to have exerted a great deal of influence on the perception of people on the array of issues reported by the media. It is against this backdrop that this study sought to examine the portrayal of Unrest forces farmers off their land, a documentary produced by Al Jazeera, on specific themes portrayed in the documentary, government responsibility towards the conflict, the portrayal of

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Rizkiansyah, Mariko, Arleen Ariestyani, and Ulani Yunus. "Cyber Extension Content and Interactivity Online Social Media Agricultural Ministry During Covid 19." E3S Web of Conferences 388 (2023): 04043. http://dx.doi.org/10.1051/e3sconf/202338804043.

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This study aims to explain the pattern of content and interactivity on YouTube and Instagram accounts of the ministry of agriculture during the COVID-19 pandemic. McMillan's interactivity model and cyber extension concept used to support for the analysis from content social media side. This research uses the virtual ethnographic method of Nasrullah based on the development of Hine's virtual ethnography method. The object of the research is content in the social media agricultural ministry from March to July 2021. For data analyzing, researchers use Creswell’s technique with six steps. The stud

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Tasnim, Farabi, Matiul Islam Md, and Bashir Ahmed Mohammad. "Prospects and problems of YouTube and virtual video channels in agricultural content dissemination." International Journal of Agricultural Research, Innovation and Technology 13, no. 2 (2023): 31–40. https://doi.org/10.3329/ijarit.v13i2.70851.

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Farmers need new technologies and information to cope with the challenges and difficulties of agricultural extension. YouTube, a low-cost tool, offers opportunities for farmers' feedback, interaction, and networking. In order to utilize this tool for the benefit of farmers, it is necessary to learn the prospects and problems of YouTube and virtual video channels in agricultural content preparation and dissemination. Data were collected from 105 respondents under the Khulna Metropolitan Agriculture Office (both Metro 1 and 2) and from the 3 content creators from February to May 2023.  Howe

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Ben-Enukora, Charity A., Agwu A. Ejem, Charity O. Aremu, Babatunde K. Adeyeye, and Ayomide F. Oloruntoba. "Access to Dry Season Agricultural Content in the Broadcast Media and Dry Season Irrigation Farming among Smallholder Farmers in Nigeria." Agriculture 13, no. 6 (2023): 1139. http://dx.doi.org/10.3390/agriculture13061139.

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Inaccessibility to information could hinder the adoption of dry season agriculture which is very significant to ending the spate of food insecurity in Nigeria. This cross-sectional survey examined access to broadcast media agricultural content and the effect of such information on dry season agriculture practice among smallholder farmers in Nigeria’s Federal Capital Territory (FCT). Participants consisted of 381 smallholder farmers selected from rural settlements in Kuje and Kwali Area councils, through a multi-stage sampling procedure. Data for the study was generated via a self-designed ques

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Shanmuka, A. "Effectiveness of Social Media Based Agro Advisory Services in Andhra Pradesh– An Analysis." Indian Research Journal of Extension Education 22, no. 4 (2022): 77–81. http://dx.doi.org/10.54986/irjee/2022/oct_dec/77-81.

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Extension organizations are using social media and innovative content-generating approaches to reach farmers and assist them with their information needs. But to what extent are farmers using the information received by them and converting the information into practical application is the question to be answered. Hence a study to fi nd out the eff ectiveness of the social media-based agro-advisory services was conducted in the IT revolutionized the state of Andhra Pradesh with a sample of 126 farmers from three districts through random sampling method. The eff ectiveness of social media was an

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Herawati, Andhy Setiawan, and Arif Hidayat. "Development of Physics LMS Based on Science Literacy Related Energy Content in Agricultural Context (Farmer)." Jurnal Penelitian Pendidikan IPA 9, no. 6 (2023): 4523–29. http://dx.doi.org/10.29303/jppipa.v9i6.3590.

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Farmer is a Physics learning media that functions as Learning Management System (LMS) to organize, manage, and deliver subject matter on the concept of energy and its changes related to work, changes in mechanical, chemical, electrical, heat and renewable energy on the basic techniques of plant production processes which refer to a science literacy-based learning flow with a web format for the vocational school of Agriculture. The purpose of this study was to analyze the concept of Energy and its changes in Agriculture that are used in the LMS Farmer. The Material of Energy and its changes in

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B. N., Sowmya, Surekha Sankangoudar, and Manjula Patil. "DETERMINANTS OF KNOWLEDGE AND UTILIZATION OF KRISHI COMMUNITY RADIO PROGRAMMES AMONG THE LISTENERS." Gujarat Journal of Extension Education 39, no. 1 (2025): 40–45. https://doi.org/10.56572/gjoee.2025.39.1.0007.

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In the information age, community radio plays a crucial role in bridging the gap between agricultural research and rural farmers. This study explores the Krishi Community Radio Station (KCRS), run by the University of Agricultural Sciences, Dharwad, focusing on listener preferences and factors influencing knowledge and programme utilization. The study was conducted in Dharwad district (2023–24) using an ex-post facto design, 120 purposively selected KCRS listeners (Farmers) from eight villages were surveyed. Statistical tools like Correlation, Garrett Ranking, and Regression Analysis were empl

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J O, Ogunsola, Alarape A B, Adesida O A, Ojo-Fakuade F F, and Marizu J T. "Use of new media for communication among extension agents and farmers in oyo state, nigeria." Global Journal of Agricultural Sciences 21, no. 2 (2022): 127–33. http://dx.doi.org/10.4314/gjass.v21i2.4.

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The study was carried out to investigate the use of New media for communication among extension agents and farmers in Oyo State, Nigeria. Forty Extension agents and eighty farmers were randomly selected. Data collected were subjected to descriptive analysis using frequencies and percentage. Majority of extension agents (90.0%) were aware of Social Media. Farmers (97.5%) were aware of Agricultural websites. Extension agents (85.0%) have access to Agricultural Blogs, farmers (87.5%) have access Agricultural Websites. Extension agents also have high access (75.0%) to New media and farmers have hi

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Mujiono, Mujiono, and Martha Heriniazwi Dianthi. "Youtube As An Agricultural Extension Media." AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian 11, no. 2 (2024): 429–44. https://doi.org/10.37676/agritepa.v11i2.7284.

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Purpose: This study aims to analyze the meaning of signs in a YouTube video by Penyuluh Pertanian Lapangan titled Pupuk Organik Cair ini 100 Kali Lebih Kuat Dari Air Cucian Beras/Leri - JAKABA SUPER with a duration of 13 minutes and 45 seconds, viewed 2,966,730 times. Methodology: The research adopts a qualitative approach using John Fiske’s semiotics analysis. Results: The video highlights the role of agricultural extension workers as a “bridge” between government policies and farmers. Technical information is conveyed in simple language, supported by clear visuals for better understanding. F

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Mardin, Mardin, Tjandra Buana, and Nunung Asri. "Studi Evaluasi Pemanfaatan Media Cetak Folder Pada Petani Dalam Budidaya Tanaman Cabe Di Kelurahan Rahandouna Kecamatan Poasia." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 1, no. 1 (2021): 1. http://dx.doi.org/10.56189/jippm.v1i1.16685.

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The purpose of this study was to evaluate the use of folder print media for farmers in the cultivation of chilies. This research was conducted in Rahandouna Village, Poasia District, Kendari City. The determination of the research location was carried out deliberately (purposive sampling), with the consideration that in Rahandouna Village was the location for the development of chilli plants, as well as extension activities using folder print media. The research sample was determined by the census method, namely the chilli farmers who participated in extension activities through the printed me

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Djaya, Tika Ristia. "Perspektif Fishbein Model dalam Pengelolaan Pesan Persuasif Petani Agribisnis Pepaya Calina Melalui Media Sosial." Jurnal Ilmiah Media, Public Relations, dan Komunikasi (IMPRESI) 1, no. 1 (2021): 23. http://dx.doi.org/10.20961/impresi.v1i1.41309.

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<p><em>Social media as a means to obtain information and knowledge and build relationships / relational that has its own allure because of low cost, can reach space and time. Thus the message will easily reach the communicant, so that feedback can be obtained immediately. In accordance with the communication function one of which is to persuade the communicant to support the message conveyed by the communicator. So that the communicant acts like a message delivered by the communicator. In this case the communicator is a calina papaya farmer and the communicant is a farmer in genera

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Wulandari, Disahrani Putri, Ima Astuty Wunawarsih, and Salahuddin Salahuddin. "EFEKTIVITAS MEDIA CETAK POSTER DALAM MENINGKATKAN PENGETAHUAN PETANI TENTANG PENGENDALIAN HAMA PENYAKIT TANAMAN PADI SAWAH DI DESA LAMBUDONI KECAMATAN ANDOWIA KABUPATE KONAWE UTARA." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 4, no. 3 (2024): 255–61. http://dx.doi.org/10.56189/jippm.v4i3.32.

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The objective of this study is to ascertain the efficacy of printed media, specifically posters, in enhancing farmers' understanding of pest and disease control in paddy rice plants. The study population consisted of all rice farmers in Lambudoni Village, Andowia Subdistrict, with a total of 187 farmers comprising nine farmer groups. The number of research samples was determined using the Slovin formula with a degree of error set at 15% (0.15), resulting in a sample size of 36 respondents. The research sample was selected through the use of the simple random sampling method. The data collectio

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Malik, Aafreen, and M. A. Ansari. "Farmers’ Use of Social Media and Constraints Faced: A Study in Uttarakhand, India." Asian Journal of Agricultural Extension, Economics & Sociology 42, no. 8 (2024): 92–100. http://dx.doi.org/10.9734/ajaees/2024/v42i82535.

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The emergence of social media has opened-up new avenues for information dissemination, social interactions and communication in various sectors, including agriculture. Farmers are also actively using social media for seeking and sharing information related to agriculture through various social media platforms. However, farmers often encounter several constraints in leveraging these technology platforms effectively. This research investigated the multifaceted challenges faced by farmers in utilizing social media for agricultural purposes. The present study was conducted in one district (U.S. Na

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ADH, IGKG Puritan Wijaya, Ni Nyoman Utami Januhari, I. Made Surya Adiputra, et al. "Implementasi dan Pelatihan Agrowisata Virtual Tour dan Branding Pada Kelompok Tani Green Fresh Pelaga." Journal of Community Development 4, no. 1 (2023): 9–17. http://dx.doi.org/10.47134/comdev.v4i1.134.

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Pelaga Village offers tourist attractions complete with their ecology. Pelaga Village has a large and diverse horticultural farm ranging from vegetables, flowers, and fruit. Pelaga Village has a Farmers Group called Pelaga Green Fresh with members spread throughout the Pelaga Village hamlets. Each member has a well-managed garden with the production of vegetable and fruit commodities. This potential makes Pelaga Village suitable as an agro-tourism location which is also one of the leading programs in the Pelaga Village RPJMDes. However, the Green Fresh Pelaga Farmer Group has not realized the

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Tasnim, Tasnim, Jastria Pusmarani, and Ari Tjahyadi Rafiuddin. "The Influence Of Training On Increasing Farmers' Knowledge In Healthy Agriculture Based On Agricultural And Health Education In Lebojaya Village, Konda District." INDONESIAN JOURNAL OF HEALTH SCIENCES RESEARCH AND DEVELOPMENT (IJHSRD) 4, no. 2 (2022): 76–81. http://dx.doi.org/10.36566/ijhsrd/vol4.iss2/134.

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Objectives: This study aims to analyze the effect of training using lecture and practice methods with power point presentation media and leaflets on farmers' knowledge in healthy agro-tourism based on agricultural and health education in Lebojaya Village, Konda District, Southeast Sulawesi. Methods: This study used a quantitative method with a quasi-experimental approach with a one group pretest-posttest design. A total of 16 farmers were trained using lecture and practice methods and power point presentation media and leaflets. Data analysis used the Wilcoxon sign rank test. Training material

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Balaji, G., and M. Kavaskar. "An Analysis of Farmer’s Perception Towards WhatsApp as a Farm Technology Dissemination Tools." Journal of Experimental Agriculture International 46, no. 9 (2024): 330–35. http://dx.doi.org/10.9734/jeai/2024/v46i92829.

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Quick dissemination of technological information from agricultural research systems to the farmers and reporting of farmers’ feedback to the research system has always been one of the critical inputs in transfer of agricultural technologies leading to increased production. At present the ratio of farmers to extension workers is very less. The cost factor in face to face information dissemination at the right time and the difficulties in reaching the target audience have also created the urgency to introduce Information and Communication Technology (ICT). Agricultural news and communication be

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Jamaluddin, Aisyah, Sukmawati Abdullah, and Salahuddin Salahuddin. "SIKAP DAN PARTISIPASI PETANI DALAM KEGIATAN PENYULUHAN PADI SAWAH DI KELURAHAN LABIBIA KOTA KENDARI." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 3, no. 3 (2023): 69. http://dx.doi.org/10.56189/jippm.v3i3.47154.

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Agricultural extension has been instrumental in developing agriculture by enhancing the quality of agricultural human resources. This study was conducted on 112 rice paddy farmers in the village of Labibia in December 2022, using simple random sampling. The research sample consisted of 28 farmers from Labibia village. This study examines the variables of extension agents' attitudes, including extension methods, techniques, materials, and media, as well as farmers' participation in activity planning, implementation, and monitoring and evaluation. The logical structure and causal connections bet

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Usman, Ibrahim. "ASSESSMENT OF ACCESS AND USAGE OF MASS MEDIA AMONG RICE FARMERS IN TARABA STATE, NIGERIA." Nigerian Journal of Agriculture and Agricultural Technology 2, no. 2 (2022): 21–27. http://dx.doi.org/10.59331/njaat.v2i2.28.

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The study examined access and usage of mass media among rice farmers in Gassol Local Government Area of Taraba State, Nigeria. It also identified the constraints to the usage of mass media tools among the farmers in the study area. Purposive random sampling methods were used to generate data from 138 respondents. Data collected were analyzed using descriptive statistics. The results indicated that the major mass media used by respondents were radio (86.2%), television (48.6%), Internet (48.6%), posters (46.4%), and leaflets (39.1%). The agricultural information medially accessed by the respond

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Cahyaningtyas, Melisa Umi, Alia Bihrajihant Raya, and Mesalia Kriska. "Content Analysis Of The Desa Apps Application As A New Media In Agricultural Extension." Journal of Agribusiness Management and Development 3, no. 1 (2023): 28–33. http://dx.doi.org/10.22146/jamadev.v3i1.2218.

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Agricultural extension is a non-formal education process for farmers to change their knowledge, attitudes and skills to improve farmer family's welfare. Agricultural extension media is used by extension worker to deliver information. Extension media get more modern along with the development of technology. One of the new media that can support agricultural extension is called as Desa Apps. The method used in this research is content analysis. Data is verified by using triangulation of source and researcher. The aims of this research are (1) identifying the features contained in the Desa Apps a

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Akwiwu, Uzoamaka N., and Ruby E. Patrick. "Agricultural Development Programme's (ADP's) effectiveness in the use of mass media for agricultural information dissemination to farmers in Imo State, Nigeria." Journal of Agriculture and Food Sciences 17, no. 2 (2020): 34–44. http://dx.doi.org/10.4314/jafs.v17i2.4.

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This study sought to assess ADP’s effective use of mass media in agricultural information dissemination to farmers in Imo state, Nigeria. A total of 120 farmers were selected through multi-stage sampling technique. Interview schedule was used to elicit information on farmers’ accessibility of agricultural information through mass media, perceived level of use of mass media in receiving agricultural information among farmers and to determine the perceived effectiveness of ADP’s use of mass media in agricultural information dissemination. Data collected were analyzed using frequency distribution

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Krzyżanowska, Krystyna, and Sławomir Wawrzyniak. "MEDIA SOURCES OF INFORMATION AND THEIR USE BY THE INHABITANTS OF RURAL AREAS." Annals of the Polish Association of Agricultural and Agribusiness Economists XXI, no. 3 (2019): 220–27. http://dx.doi.org/10.5604/01.3001.0013.2804.

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The aim of the study was to investigate, which source of information about rural areas and agriculture village inhabitants prefer the most and how their choice has evaluated over the years. The literature on the subject, Statistics Poland reports (GUS reports) and “The Polish countryside and agriculture” reports issued between 2012 and 2018 were used to in this study. A min., 1,500 respondents from Poland took part in each and every empiric study, but in 2018 sampling was applied. The authors of the article used the comparative method to elaborate on the results of the study regarding the poli

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Gana, H. "Newspaper Framing of Herdsmen and Farmers Crises in Benue and Plateau States." MAAUN International Multi-Disciplinary Journal of Research and Innovation 1, no. 1 (2024): 157–62. https://doi.org/10.5281/zenodo.10730976.

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The study looked at how newspapers framed the herdsmen and farmer crises in Nigeria's Plateau and Benue states. It included discussion of how the media covered the situation. The theory adopted for the discourse of this study is the agenda setting, which states that media sets agenda for the audience, regarding contemporary developments in the society. The method of research used was content analysis. According to results, January was featured as the most prominent month in covering the crises, and the reports stated that the news reports were more framed towards criminality in Plateau and Ben

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Nurhayati, Novita Sari, Said Muhazzir, et al. "Comparison of Black Soldier Fly (BSF) Maggot Nutrition with Different Culture Media." Sagita Academia Journal 2, no. 3 (2024): 135–39. http://dx.doi.org/10.61579/sagita.v2i3.222.

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Maggot Black Soldier Fly (Hermetia illucens) is one of the natural feeds widely used by fish farmers. Maggot has a high nutritional content so that it is in great demand by the community. This study aims to determine the nutritional value contained in maggot cultured using different culture media. The culture media used in this study include fermentation of tofu waste and fermentation of fish waste. Fermentation of culture media was carried out for 7 days using EM4, sugar and water. The parameters analyzed in this study included protein content, fat content, water content, ash content and carb

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Mauhala Sofa and Adita Nafisa. "Optimalisasi Penggunaan Media Sosial Facebook dalam Meningkatkan Pemasaran UMKM Bawang Merah di Desa Ngasem." Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2, no. 3 (2024): 01–07. http://dx.doi.org/10.62383/kolaborasi.v2i3.205.

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Effective marketing is the key to success for shallot farmers in increasing sales and obtaining optimal profits. Social media, especially Facebook, can be an effective tool for promoting and marketing shallot products. This research aims to analyze the optimization of the use of Facebook social media in increasing shallot marketing in Ngasem Village. The use of social media Facebook can effectively increase shallot marketing in Ngasem Village. The optimization strategies carried out include creating a Facebook business page, managing interesting content, utilizing advertising features, as well

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Subejo, Subejo, Dyah Woro Untari, Ratih Ineke Wati, and Gagar Mewasdinta. "Modernization of Agriculture and Use of Information and Communication Technologies by Farmers in Coastal Yogyakarta." Indonesian Journal of Geography 51, no. 3 (2019): 332. http://dx.doi.org/10.22146/ijg.41706.

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In the development process, Information and Communication Technologies (ICTs), which also commonly referred to as electronic media or cyber media have been acknowledged as a new instrument that could facilitate the need of new information and innovation for rural people or farmers. However, several studies reported that extension and communication based-electronic media in developing countries encounter more problems rather than in developed countries. This research aims to investigate the ownership, access, utilization or functions of ICTs for obtaining information supporting the daily life o

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Hu, Yibing, and Wenjia Xu. "Research on Short Video Communication Strategy of Live-Streaming Farmers in China’s Rural Revitalization." Transactions on Social Science, Education and Humanities Research 7 (May 6, 2024): 7–16. http://dx.doi.org/10.62051/9zy4f096.

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With the popularization and flourishing of rural We Media, Live-streaming farmers who use short videos to sufficiently present rural customs and landscapes have emerged. While reshaping the profile of rural areas and the identity of farmers, they have also facilitated the development of "Three Rural Issues", becoming "contributing farmers" which reflect and promote the construction of rural revitalization and digital design. This article conducts a “5W” communication mode on the released account "Dongbei Yujie" which has both personal creative characteristics and huge audience groups on the ma

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Kolawole, Ridwan Abiola. "Labeling-Driven Identity Construction in Nigerian Media Framing of Farmer-Herder Conflict." Comparative Sociology 20, no. 5 (2021): 633–54. http://dx.doi.org/10.1163/15691330-12341542.

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Abstract This article examines the Nigerian media framing of the perennial conflict between herdsmen and farmers in North Central of Nigeria. Content analysis of two national dailies – Nigerian Tribune and Vanguard – was conducted while farmers and herdsmen were interviewed. Findings reveal that the media adopted name-calling using the instrumentality of framing to construct identities for the conflict actors. Findings also reflect the paradox of the stakeholders’ views of the construction of identity for the conflict actors by the media. The article ultimately reflects the Nigerian social iss

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Citra Kurniawan, Otto Fajarianto, Ifit Novitasari, Tri Candra Wulandari, and Ena Marlina. "Assessing Learning Management System (LMS) for The Dairy Farmer: Obstacles to Delivering Online Learning Content." JTP - Jurnal Teknologi Pendidikan 24, no. 3 (2022): 341–52. http://dx.doi.org/10.21009/jtp.v24i3.31453.

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Online learning is currently an alternative learning strategy for continuous learning amidst the limitations of face-to-face learning due to the spread of the Covid-19 outbreak. However, the implementation of online learning certainly does not only provide solutions but also provides obstacles in its implementation which results in the non-delivery of learning content in online learning. Of course this can have an impact on dairy farmers as new users of the Learning Management System. This study aims to analyze the constraints of online learning based on the responses that have been shared by

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Widjajanto, Kenmada, Erwin Windu Pranata, Muhammad Akbar, and Imaniarty Imaniarty. "Creation of a Video Profile on Organic Farming in Cikurubuk Village, Sumedang Regency." Dinasti International Journal of Education Management And Social Science 6, no. 4 (2025): 2601–12. https://doi.org/10.38035/dijemss.v6i4.4074.

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The development of media platforms in the digital and internet era has made promotional activities through audiovisual content a necessity. According to the Indonesian Internet Service Providers Association (APJII) data from 2023, 55.06% of Indonesians enjoy accessing online videos. With the advancement of technology, almost all segments of society are able to create video content, especially for social media. However, this is not the case for the organic farmers in Cikurubuk Village, Sumedang Regency. As farmers, they lack the skills to produce promotional content professionally, including vi

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Aliagan, Isiaka Zubair, Murtada Busair Ahmad, Habeeb Opeyemi Daranijo, and Habibat Morenikeniji Na’allah. "Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework." Komunikator 15, no. 2 (2023): 142–55. http://dx.doi.org/10.18196/jkm.19166.

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This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in

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Destari, Fajar, Tanti Handriana, Moch Farid Afandi, and Siti Komariyah. "Holistic analysis of social media user behavior in agricultural context: Bibliometric analysis and systematic review." International Journal of Data and Network Science 8, no. 3 (2024): 1659–78. http://dx.doi.org/10.5267/j.ijdns.2024.3.001.

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This research aims to understand how farmers, especially those with limited technological knowledge, utilize social media in their agricultural activities. The study also aims to identify the impact and responses of farmers to the use of social media in their agricultural practices. Additionally, the research discusses a conceptual framework that integrates internal and external factors in understanding social media user behavior. The research methodology employed is a systematic literature review using scientometric analysis. Bibliometric approaches, machine learning, and social network analy

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Kaahwa, Mark, Chang Zhu, Moses Muhumuza, Rodgers Mutyebere, and Charles Karemera. "The Effectiveness of Audio Media in Enhancing Farmers’ Knowledge: The Case of Smallholder Banana Farmers in Western Uganda." International Journal of Recent Contributions from Engineering, Science & IT (iJES) 7, no. 2 (2019): 68. http://dx.doi.org/10.3991/ijes.v7i2.10847.

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<p class="0BodyText"><strong></strong>Although audio media has been presented by previous research as a suitable medium for conveying agricultural information, there is limited research in assessing its effectiveness in assisting farmers’ gain agricultural knowledge. This study thus undertook to carry out that investigation by involving 1000 smallholder banana farmers in the study which involved a baseline survey, an intervention, and an end line survey. The preliminary survey results showed that 456 farmers had relevant knowledge of farming practices and were removed from th

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Shaikh, Shazia Shahab, Ali Hassan, and Yasmeen Sultana Forooqui. "Role of Mass Media in Dissemination of Agricultural Information among Farmers of Hyderabad, Sindh - Pakistan." Global Economics Review V, no. III (2020): 88–96. http://dx.doi.org/10.31703/ger.2020(v-iii).09.

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This study inspects the role of mass media in terms of spreading information related to agricultural activities in Hyderabad district (Sindh) Pakistan. It also aims to explore the most preferred medium of information among farmers. Three areas including Tando Jam, Hosri and Hatri are chosen from Hyderabad district. The total sample data collected through purposive sampling technique from 180 farmers, whereas 60 farmers are equally selected from each area. The study found a significant role of mass media in disseminating agricultural information. In mass media the most likely source is print me

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Harsini, K. S., M. Senthil Kumar, M. Ramasubramanian, M. Nirmala Devi, and R. Gangai Selvi. "Social Media Utilization by the Farmers of Coimbatore District in Tamil Nadu – An Analysis." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 9 (2023): 937–44. http://dx.doi.org/10.9734/ajaees/2023/v41i92124.

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Social media is an innovative, interactive communication tool used for social networking, sharing of text, audio, video to individuals, groups and mass audience over internet and social media platforms. According to Global Digital 2023 as of February, social media users in India is about 467 million. Considering the wide use of social media by the farmers and public, it is imperative to understand the usage behaviour of farmers, as it is essential for researchers, extension officials and policy makers to develop appropriate strategies for improving the technology delivery among farmers. Hence,

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Hasibuan, Henny Triyana, Danardana Murwani, Sri Umi Mientarti Widjaja, and Mit Witjaksono. "Accounting Training Module Development to Boost Agriculture Financial Literacy on Palm Farmers." International Education Studies 10, no. 9 (2017): 78. http://dx.doi.org/10.5539/ies.v10n9p78.

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This research aims to develop agriculture accounting training module in order to increase palm oil farmer financial literacy, in this case farmers in Donomulyo, Malang Regency, Indonesia. The method utilized in model development is Design Based Research using the following progression: problem identification, explanation of goals, design and development of artifacts, artifact testing, evaluation on artifact testing, and communication of artifact testing result. Examination was conducted on 25 palm oil farmers, through individual learning on agriculture accounting training to increase financial

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Felix, David, Linus M. Ngantem, and Lingbuin Goodness Jigem. "Media Framing and Audience Perception of Farmer/Herder Conflict in Nigeria: A Study of Newspaper Coverage of the Southern Taraba Crisis 2018-2022." Journal of Multidisciplinary Science: MIKAILALSYS 3, no. 2 (2025): 371–90. https://doi.org/10.58578/mikailalsys.v3i2.5295.

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This study examined media framing and audience perception of Farmer/Herder conflict in Nigeria with focus on newspaper coverage of the Southern Taraba Crisis 2018-2022. The study was anchored on the Framing Theory and the Social Responsibility Theory to provide a framework for analysis. This study used a qualitative research design with Content Analysis and Survey Method to gather data from 115 editions of two Nigerian newspapers, Vanguard and Daily Trust, published between 2018-2022. The population was chosen through purposive sampling, with a convenience sampling approach used to determine t

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Yuliansyah, Dandy, Eka Askafi, and Ratna Mulyaningtyas. "Analysis of the Sales Process of Red Onion Seeds of Nganjuk Variety through Educational YouTube Content Marketing." Dinasti International Journal of Economics, Finance & Accounting 6, no. 2 (2025): 1605–17. https://doi.org/10.38035/dijefa.v6i2.3120.

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This research is motivated by the rapid development of information technology, especially digital media such as YouTube, which brings significant transformation to companies' marketing paradigms, particularly in the agricultural sector. This study aims to describe the educational-based content marketing process implemented on the Gusman Bojonegoro YouTube channel and its impact on the sales of Nganjuk shallot seeds. This research uses a qualitative method with a descriptive approach. Data were collected through interviews, direct observation, and documentation from various informants, includin

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Assa, Raldy H., Leonardus Ricky Rengkung, and Caroline B. D. Pakasi. "“KNOWLEDGE MANAGEMENT” PADA KELOMPOK TANI KARYA BERSAMA, DI DESA TOMBASIAN ATAS KECAMATAN KAWANGKOAN BARAT, KABUPATEN MINAHASA." AGRI-SOSIOEKONOMI 13, no. 3A (2017): 271. http://dx.doi.org/10.35791/agrsosek.13.3a.2017.18278.

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The purpose of this paper is to know the Knowledge Management of “Karya Bersama” farmers group at Tombasian Atas Village, Kawangkoan West, Minahasa District. This research was conducted from April to July 2016. The data used in this research are primary and secondary data. The variables measured were knowledge identification, knowledge creation, knowledge presentation and knowledge distribution. The analysis used is descriptive qualitative analysis by using content analysis. The results showed that the identification of group knowledge through cultivation, mass media, experience, TV media, new

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M. O., Nchimbi,, Ahmad, A. K., and Nyamba, S.Y. "Social Media and Agriculture: Overcoming Accessibility Challenges for Youth Farmers in Tanzania." Asian Journal of Advanced Research and Reports 18, no. 12 (2024): 473–82. https://doi.org/10.9734/ajarr/2024/v18i12844.

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This study assessed the accessibility and utilization of social media as a source of agricultural information among youth farmers in Kyerwa District, Tanzania. Using a mixed-methods approach, data were collected from 104 youth farmers and key informants through questionnaires, interviews, and focus group discussions. The findings reveal that 98.1% of respondents use social media, with Facebook and WhatsApp being the most popular platforms for accessing agricultural content. However, challenges such as high data costs (40.4%) and unstable networks (30.8%) limit effective utilization. Drawing on

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Olaleye, R.S, F.S Gana, I.S Umar, M.A Ndanisa, and E.W. Peter. "EFFECTIVENESS OF RADIO IN THE DISSEMINATION OF AGRICULTURAL INFORMATION AMONG FARMERS IN EDU LOCAL GOVERNMENT AREA OF KWARA STATE, NIGERIA." Continental J. Agricultural Science 3 (August 7, 2009): 1–6. https://doi.org/10.5281/zenodo.839624.

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The broad objective of the study is to determine the effectiveness of radio in the dissemination of agricultural information. Specific objectives are to examine the socio – economic characteristics of the farmers, their sources of agricultural information and effectiveness of radio in the dissemination of agricultural information as well as the related problems. The study was carried out in Edu local government area of Kwara state, Nigeria. A total of 150 farmers were randomly selected from different villages within the ten political wards of the local government. Interview schedule was used t

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Mala, Sitty Aynah P., Maryjoy S. Bacus, Ray P. Castañeda, and Lauro M. Aguanta. "Amplifying Agricultural Resilience: Leveraging Traditional Media for Extension Services in Lanao Del Sur." American Journal of Agricultural Science, Engineering, and Technology 9, no. 1 (2025): 37–44. https://doi.org/10.54536/ajaset.v9i1.4582.

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In Lanao del Sur, Philippines, where digital infrastructure remains limited, traditional media serves as a critical conduit for agricultural extension services. This study investigated its efficacy through a descriptive survey of 75 purposively selected extension workers, utilizing questionnaires, key informant interviews, and field observations. Findings highlight trainings (100%), Farmers’ Field Schools (92%), and community radio (80%) as dominant platforms, with 78.7% of respondents rating them effective or highly effective. Yet, persistent challenges—limited farmer participation (98.7%), f

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Khadim, Muhammad M., Khalid Mehmood Ch, Babar Shahbaz, and Khalid Hussain. "Farmers Preferred Information Sources Regarding Climate Change Awareness in Mountainous Areas of Punjab, Pakistan." Journal of Arable Crops and Marketing 5, no. 1 (2023): 01–09. http://dx.doi.org/10.33687/jacm.005.01.4705.

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Climate change is one of the key challenges having adverse impacts on agriculture, which is the key source of food and livelihood. Information is a critical component in the process of climate risk management. Therefore, this study was conducted in mountainous areas of Punjab and Khyber Pakhtunkhwa to explore the preferred information sources of the farmers to cope the climate change. A total of 384 farmers were interviewed face to face on a structured interview schedule from District Rawalpindi of Punjab and Mansehra of KPK. Collected data were analysed using Statistical Package for Social Sc

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Geethalakshmi, K., Saranya Thaloor, and Priyanka Gajare. "Investigating the Impact of Online Media on Agricultural Practices and Rural Development: A Content Analysis." Indian Journal of Extension Education 60, no. 3 (2024): 42–48. http://dx.doi.org/10.48165/ijee.2024.60309.

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Agriculture, the primary sector of India, supporting the livelihoods of over 50% of the population, has undergone rapid modernization, highlighting the need for effective networking and knowledge dissemination among key stakeholders: farmers, policymakers, researchers, and entrepreneurs. However, due to the sector’s reliance on traditional practices, an observable information gap can be seen in terms of adopting regenerative farming techniques, sustainability, policy support, and innovation. Several online media contents on agriculture and farming practices were examined using content analysis

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M. Jothilakshmi, N. Narmatha, B. Mohan, N. Akila, and V. Senthilkumar. "PARTICIPATION PATTERN AND INFORMATION SHARING BEHAVIOUR OF FARMERS IN SOCIAL MEDIA." Indian Journal of Veterinary and Animal Sciences Research 54, no. 1 (2025): 56–64. https://doi.org/10.56093/ijvasr.v54i1.165828.

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This research study was undertaken to find out the Participation pattern and information sharing behaviour of farmers in WhatsApp social media. The data were collected by both interview method and participant observation technique. The collected data were analysed using descriptive statistics; association with participation pattern and the variables were captured by using chi square and Mann Whitney U test; relationship between selected independent variables and tendency to access and share information in WhatsApp group was studied using logistic regression model. The results revealed that 51.

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Baranova, Ekaterina Andreevna. "Content Marketing as a Tool for Promoting Mass Media Brand." Litera, no. 1 (January 2025): 145–55. https://doi.org/10.25136/2409-8698.2025.1.69694.

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With the rise of social media, content marketing has become one of the essential tools for achieving success in online marketing campaigns. Successfully promoting an organization through the free distribution of useful content that meets user needs builds trust in the brand and increases its expertise. Business promotion using Mass Media began in 1924. At that time, the American company Sears launched its own radio program aimed at farmers. In the 21st century, the media began to actively use content marketing tools to attract audiences to their Internet resources and thus increase awareness o

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Muti, Simon, James Ndiso, Bahati Abdallah, et al. "Evaluation of Most Appropriate Propagation Media for Regeneration of Pineapple Seedlings from Pineapple Crown Leaves." Journal of Agriculture and Ecology Research International 25, no. 5 (2024): 37–46. http://dx.doi.org/10.9734/jaeri/2024/v25i5627.

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Pineapple cultivation is the main income generating activity in Magarini Sub-county and is grown under rain-fed conditions by small scale farmers. It significantly contributes to food security and sustenance of livelihoods in these marginal areas where rainfall reliability is a major challenge. It does well in specific soil niches found in certain natural vegetation that covers over 20,000Ha of which only less than 5% has been exploited. The land in these soil niches cannot sustainably support other annual crops except cassava due to limited rainfall and poor soils. It therefore became necessa

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