To see the other types of publications on this topic, follow the link: Fashion's influence.
Journal articles on the topic 'Fashion's influence'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Fashion's influence.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Stringer, Tara, Gary Mortimer, and Alice Ruth Payne. "Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?" Journal of Fashion Marketing and Management: An International Journal 24, no. 1 (March 23, 2020): 99–120. http://dx.doi.org/10.1108/jfmm-01-2019-0011.
Full textAbstract:
PurposeThe rise of fast fashion has changed the face of global fashion. Despite sector growth, critics have questioned the level of obsolescence, encouragement of over-consumption and fast fashion's unsustainable business practices. Specifically, mounting concerns surround the impact on environmental, worker and animal welfare. Accordingly, the aim of this current work is to understand the influence of consumer's values on ethical consumption in a fast-fashion context.Design/methodology/approachAn online survey was designed to collect responses relating to personal values and ethical concerns towards animal and worker welfare issues, as well as environmental concerns. A total of 350 US-based fast-fashion consumers completed the survey via Amazon MTurk. Factor analyses and structural equation modelling were used to analyse and test a theoretically hypothesised model.FindingsThis study found that self-transcendence values and openness to change values have a positive impact on consumers' levels of ethical concern towards animal welfare, the environment and worker welfare concerns within the fashion industry. Furthermore, a consumer's level of concern towards animal welfare and the environment positively influences a consumer's likeliness to purchase ethically marketed fast fashion.Originality/valueThis is the first study to investigate the role of consumer values and their influence on ethical concerns within the fashion industry and the impact of these concerns on intentions to purchase ethically marketed fast fashion. Responding to calls for further research into ethical consumption of apparel, this study includes all elements of ethical consumption identified, including animal welfare. This study identifies ethical areas of concern salient amongst fast-fashion consumers and provides a deeper understanding of the values impacting the level of ethical concerns surrounding animal welfare, the environment and worker welfare.
2
Kalmakurki, Maarit, and Marley Healy. "‘Who wants the pressure of being super all the time?’: Mid-century modern fashions and their influence on costume development in The Incredibles and Incredibles 2." Film, Fashion & Consumption 11, no. 1 (April 1, 2022): 91–108. http://dx.doi.org/10.1386/ffc_00041_1.
Full textAbstract:
In this article, we examine period fashions in character costumes in the two Pixar/Disney computer-animated films, The Incredibles and Incredibles 2. These films have a strong mid-century modern design influence interwoven into the films’ narratives and aesthetic designs. The films have previously raised interest in fashion studies, due to their superhero concept. However, an analysis of the characters’ everyday dress is also valuable for understanding the influence of fashion and pop culture references on contemporary animated film costuming and how those elements embed within the technological development of digital characters’ clothing. We employ historical and visual analysis to highlight the integration of design elements of period-appropriate fashions into character costumes. Additionally, we examine the relationship between animation software development and the films’ design aesthetics to inspect how technological advancements support the behaviour of cloth, narrative progression and characters’ personal emotional arcs by reviewing industry articles as well as animator and designer interviews from the making of the films. This is a unique case study that explores the influences and inspiration of period-specific fashion in constructing costumes for computer-animated films, which are ostensibly set in an environment also inspired by the period and specific cultural zeitgeist.
3
Permatasari, Asti Ayu Wulan, Purnomologi Ursila Nilamsari, and Rayini Dahesihsari. "JENIS PENGARUH KELOMPOK REFERENSI DALAM PEMBELIAN PRODUK FASHION BERMEREK TIRUAN PADA INDIVIDU DEWASA AWAL." Jurnal Perkotaan 12, no. 1 (February 19, 2021): 53–66. http://dx.doi.org/10.25170/perkotaan.v12i1.2238.
Full textAbstract:
The research aims to describe the references group influences on the consumption of counterfeit branded fashion products on early adulthood individuals. Reference groups refers to individuals or group that become references for individual to forming her/his values and attitudes. Since 2014, the most counterfeit product consumption is fashion, which results on economic loss up to 41 billion rupiahs. Previous study showed that the consumption of counterfeit products was not only influenced by the high price of the original products, but also by psychological aspects, such as motivation to be seen positively and accepted by the social groups. The research applies quantitative approach, using 30 items of references group influences questionnaire. The questionnaire measures three types of references group influences, including informational influence, utilitarian influence, and value expressive influence on early adult individuals who experiences to buy counterfeit branded fashion product. 155 respondents involved. Convenience sampling technique applied, with central tendency, friedman test and mann-whitney test being used for data analysis. The findings show that references group influences for buying counterfeit branded fashion product was in moderate level, with the most influences was informational influences compared to utilitarian and value expressive influences.
4
Stevani, Natasia, and Ahmad Junaidi. "Pengaruh Influencer terhadap Minat Beli Produk Fashion Wanita pada Instagram." Prologia 5, no. 1 (March 4, 2021): 198. http://dx.doi.org/10.24912/pr.v5i1.10121.
Full textAbstract:
This research has a purpose to determine the relation and how much influence between Elika Natania influencers on buying interest in women's fashion products on Instagram. The sample in this study was 100 Elika Natania’s followers on her Instagram account. Respondents were using a purposive sampling technique. This research provides results that there is a strong relationship between the two variables and there is a big influence between the two variables reaching 67.8%. So, the conclution is that the influencer variable significantly influences the buying interest variable.Penelitian ini memiliki tujuan untuk mengetahui hubungan dan seberapa besar pengaruh antara influencer Elika Natania terhadap minat beli produk fashion wanita pada media sosial Instagram. Sampel pada penelitian ini adalah followersinfluencer Elika Natania pada akun media sosial Instagram sebanyak 100 Responden menggunakan teknik purposive sampling. Penelitian ini memberikan hasil bahwa ada hubungan yang kuat antara kedua variabel dan terdapat pengaruh yang besar antara kedua variable mencapai 67,8%. Keismpulannya adalah variabel influencer secara signifikan berpengaruh terhadap variabel minat beli.
5
Miller, Christopher M., Shelby H. Mcintyre, and Murali K. Mantrala. "Toward Formalizing Fashion Theory." Journal of Marketing Research 30, no. 2 (May 1993): 142–57. http://dx.doi.org/10.1177/002224379303000202.
Full textAbstract:
The authors develop a theoretical framework of the fashion process and a mathematical model of that framework. Basic constructs related to an individual's motivations for adopting fashions are extracted from the fashion literature and related to the individual's fashion decision process. The individual-level model is then integrated into a societal-level framework that can be represented as a system of difference equations. The parameters of the system represent static interpersonal influence networks. The general solution for the system of difference equations is presented and the dynamic implications of several interpersonal influence patterns assumed in previous research are derived mathematically.
6
Shephard, Arlesa, Sanjukta Pookulangara, Tammy R. Kinley, and Bharath M. Josiam. "Media influence, fashion, and shopping: a gender perspective." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 4–18. http://dx.doi.org/10.1108/jfmm-09-2014-0068.
Full textAbstract:
Purpose – Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media influence, fashion consciousness, and fashion leadership on shopping channel choice in regard to gender. Design/methodology/approach – A survey was administered using a convenience sample of male and female students at a Southwestern University in the USA. A total of 408 surveys were used for analysis. The data were factor analyzed using Statistical Package for the Social Sciences (SPSS) statistical software and a structural equation model was developed to test the hypotheses. Findings – The results indicate that while the media influence factor of mass media positively influences fashion consciousness for both males and females, personalized media only indicated significant influence on male fashion leaders. In addition, both male and female consumers indicated that fashion leadership influenced non-traditional over traditional retail channels. Originality/value – This research uses social cognitive theory and the theory of symbolic interaction to better understand the impact of media and fashion on shopping behavior. This paper addresses the changing media types and how they impact behavior for both men and women.
7
Sukarman, Titi Murtiningsih. "Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA." Archives of Business Research 7, no. 9 (September 10, 2019): 106–20. http://dx.doi.org/10.14738/abr.79.6833.
Full textAbstract:
The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.
8
Frans, Riris Parada Elisa, and Maria Indira Aryani. "The Influences of Fashion as a Soft Power towards France’s Economic Growth." WIMAYA 1, no. 02 (December 11, 2020): 31–39. http://dx.doi.org/10.33005/wimaya.v1i02.35.
Full textAbstract:
As time changes, there are various ways to achieve national interests. The focus to gain is no longer only on coercion through military force or economic threat but also could be reached through perspective, culture, or ideology or also known as soft power. France is widely recognized as one of the fashions and luxury country. Indeed, fashion is a part of France’s social and cultural life. The industry of fashion is dominated in France. By this common knowledge, the author starts the research with aims to show the success of France by using fashion as an instrument of soft power and the contribution of the fashion industry towards the country’s economy, specifically economic growth. The author provides an overview of the concepts of soft power and economic growth in this paper, and fashion as a culture in France. The author also includes data as reinforcement of this paper. Therefore, it is easier for readers to get information about soft power, economic growth, fashion, and the relations between those three.
9
Lin, Shih-Ying. "Democracy in female fast-fashion: A case study in Taiwan." East Asian Journal of Popular Culture 7, no. 1 (April 1, 2021): 27–41. http://dx.doi.org/10.1386/eapc_00037_1.
Full textAbstract:
This article investigates the influences of fast-fashion on the dynamic performance of dressed bodies of female consumers aged 18–45 in Taiwan, the demographic that most enjoys buying fast-fashion clothing. It analyses the types of fashion democracy that fast-fashions provide Taiwanese female consumers. This article also proposes an alternative qualitative research method and concept that allows researchers to investigate the intricate relationships between clothing, the body and society by reviewing the interactive relationship between clothing patterns and wearers’ bodies. Findings show that Uniqlo is the most popular fast-fashion brand in Taiwan exhibiting fashion democracy for Taiwanese female consumers.
10
Hasibuan, Nur aida, Junita Lubis, and Rizki Syahputra. "The Influence of Price, Product Quality, and Service on Apparel Purchase Satisfaction at Emi Boutique." International Journal of Science, Technology & Management 3, no. 3 (May 18, 2022): 724–32. http://dx.doi.org/10.46729/ijstm.v3i3.514.
Full textAbstract:
The fashion business is a business that continues to grow rapidly, the latest fashions are published every day making business people engaged in this business sector to always keep abreast of the updates that occur. The updates that occur do not only focus on the design and fashion of clothing, but also consumer behavior in the fashion sector, which requires businesses to continue to pay attention to consumer behavior. Consumer satisfaction is the center of attention for companies engaged in the fashion business, not least at Emi Boutique, which is also always crowded with consumers who are looking for the best quality clothes. This research was conducted at Emi Boutique by analyzing the effect of price perception, product quality and service quality on customer satisfaction at Emi Boutique. The study was conducted with a quantitative approach using primary data and analyzed using SPSS. The results of this study indicate that all predictive variables have a specific and significant effect on customer satisfaction who shop for fashion products at Emi Boutique.
11
Megawati, Ni Luh, I. Made Sendra, and Ni Luh Putu Ari Sulatri. "Representasi Fashion Era Taisho-Showa pada Film Animasi Kaze Tachinu Karya Hayao Miyazaki." Jurnal SAKURA : Sastra, Bahasa, Kebudayaan dan Pranata Jepang 3, no. 1 (February 27, 2021): 52. http://dx.doi.org/10.24843/js.2021.v03.i01.p05.
Full textAbstract:
This research is entitled “Fashion Representation of Taisho-Showa Era in Kaze Tachinu Animation Film by Hayao Miyazaki”. Fashion style transition from wasou to yosou was found in Taisho-Showa Era. This research aims to discover the form, function, and meaning of fashion in the Taisho-Showa era which are depicted in the film. This research used literature study method and the referral method for the data accumulation, descriptive analysis method for data analysis and for analysis results presented with informal method. For the theory, this research used literary anthropology theory by Poyatos (2008), fashion form theory by Pendergast and Tom (2004), fashion function theory by Barnard (1996), and semiotics theory by Barthes (1964). Based on the analysis results, can be seen that fashion’s form that represent in Taisho-Showa era are divided into two category, first is wasou which consists of hakama, haori, kimono, mandarin shirt, obi, shimada, comb, geta, tabi, and zori, and the second one is yosou that consists of men’s suit, stockings, trench coat, men’s hats, short hair for woman, waved hair for woman, clutch purse, patent leather shoes, and high heeled boots. For the fashion’s function that found in this research are 1) protection function; 2) politeness and concealment function; 3) communication function; 4) individualistic expression; 5) social worth or status; 6) economic worth or status; 7) magical-religious condition; and 8) recreational functions. And for the fashion’s meaning in the Taisho-Showa era, in denotation is refers to the form and design of fashion, while the connotation of fashion is formed by the influence of social and cultural values in Japanese society.
12
Almila, Anna-Mari. "From Protestant Peasant Dress to Gay Pride T-Shirt: Transformations in Sartorial Strategy Amongst the körtti Movement in Finland." Religions 10, no. 6 (May 29, 2019): 351. http://dx.doi.org/10.3390/rel10060351.
Full textAbstract:
This paper looks into the 200-year history of a particular Christian dress form in Finland, namely the körtti dress. Emerging from a declining peasant dress style, this supposedly unchanging and fossilised signifier of a revivalist Protestant movement has in fact gone through numerous transformations influenced by both socio-political and religious trends as well as fashion-driven and materially-ordained factors. From the analysis emerge four key factors that influence how dress strategies are formulated and enacted within a religious movement: (1) how vulnerable or institutionalised the movement is; (2) how it is viewed by those external to it; (3) how the members of the movement want themselves to preserve or change the movement and its public image; (4) and how external fashion processes infiltrate the tastes and sensibilities of the members. It is concluded that elements considered ‘traditional’, ‘modern’, ‘secular’ and ‘religious’ may all be present at the same time in a dress phenomenon, indicating that fashion’s association with modern secularity is not as clear-cut as is sometimes thought.
13
Andres, Katharina. "Fashion’s Final Frontier": The Correlation of Gender Roles and Fashion in Star Trek." Culture Unbound 5, no. 4 (December 12, 2013): 639–49. http://dx.doi.org/10.3384/cu.2000.1525.135639.
Full textAbstract:
Since its creation in 1966, Star Trek has been a dominant part of popular culture and as thus served as the source for many cultural references. Star Trek’s creator Gene Roddenberry wanted to realize his vision of a utopia but at the same time, he used the futuristic setting of the show to comment on the present time, on ac-tual social and political circumstances. This means that each series can be regarded as a mirror image of the time in which it was created. The clothing of the characters in the different series is one part of that image. The uniforms of The Original Series show influences of the 1960s pop art movement as well as the mini-skirt trend that experienced its peak in that decade. In the course of almost 40 years, however, many things changed. In the 1990s, in Deep Space Nine and Voyager, a unisex uniform replaced the mini-dresses, with few exceptions; the colorful shirts gave way to ones that were mostly black. This trend continues into the new century. This essay interprets the evolution of the female officers’ uniforms from femi-nized dresses to androgynous clothing over the development of the series as a reflection of the change of gender roles in contemporary American society. The general functions of the female characters’ uniforms are the central object of its analysis while the few, but noteworthy exceptions to this pattern are given specific attention. Finally, one of the most intriguing lines of enquiry is, how the prequel series Enterprise, supposed to be set before The Original Series, but produced and aired from 2001 to 2005, fits in the picture.
14
Ma, Yuru, and Xiangyang Bian. "Research on Chinese Influence on Western Fashion Based on Fashion Magazine from 1970 to 1979." Asian Social Science 16, no. 2 (January 31, 2020): 11. http://dx.doi.org/10.5539/ass.v16n2p11.
Full textAbstract:
The decade of 1970s was a peak of Chinese influence on Western fashion. This article was intended to reveal the categories and design characteristics of Chinese-influenced clothing with classified statistical method based on collecting a total of 295 sets of designs presented during 1970-1979 from four fashion magazines. The underlying reasons for the popularity of Chinese-influenced clothing on western fashion were also analyzed and summarized. The research results showed that the Chinese-influenced clothing included three categories: outdoor daily clothes, indoor home wears and evening dresses, presenting neutral, romantic and luxury respectively. The popularity of Chinese-influenced clothing was mainly a result of some national and international factors, including anti-fashion aesthetics in the western society, the normalization of Sino-American relation and the development of Hong Kong trade.
15
Venter, Marike, Richard Chinomona, and Tinashe Chuchu. "Factors Influencing Fashion Adoption among the Youth in Johannesburg, South Africa." Journal of Economics and Behavioral Studies 8, no. 4(J) (September 5, 2016): 92–108. http://dx.doi.org/10.22610/jebs.v8i4(j).1366.
Full textAbstract:
Fashion in Africa has undergone a tremendous transformation process due to an increase in international trade. As a result, African consumerism has surfaced. Through being part of the global community, the youth in Africa capitalizes on the wide variety of fashions available, and they view fashion as a medium for expressing their identity. More specifically, in South Africa, fashion is used as the ideal vehicle for the youth to re-map previously fixed racial identities. Although a number of studies have explored this subject in an array of contexts, limited research has focused on factors that drive fashion adoption among the youth in Johannesburg. In view of this identified research gap, the present study aims to investigate the impact of fashion consciousness, the need for uniqueness, interpersonal influence, individualism/collectivism, and masculinity/femininity on fashion adoption. A Field study was conducted in Johannesburg and research data were collected from 400 respondents aged between 18 to 29 years. Linear regression analysis was performed to explore the relationship between the quantitative outcome variable and the predictor variables of the study by use of the SPSS 22 and the AMOS 22 software program. The results reveal that two of the five variables positively influence fashion adoption, while individualism/collectivism has an inverse relationship with fashion adoption. The significance of gaining insight into such factors, draw from the rich political history of South Africa and how the youth’s conflicting identities may influence the modern concept of adopting global fashion trends.
16
Esteban-Santos, Laura, Irene García Medina, Lindsey Carey, and Elena Bellido-Pérez. "Fashion bloggers: communication tools for the fashion industry." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 420–37. http://dx.doi.org/10.1108/jfmm-10-2017-0101.
Full textAbstract:
Purpose The purpose of this paper is to investigate fashion blogs’ influence on Spanish Millennials’ buying behaviour. Design/methodology/approach This research is quantitative in nature, utilising a mono method consisting of structured self-administered questionnaires. Data were exported to IBM SPSS Statistics, where different types of analyses were combined – such as frequencies, means, hypothesis testing analyses, principal components analysis or K-means cluster. Findings Findings show that the most important motivations to follow a fashion blog are entertainment and information seeking. Besides, consumers’ attitudes seem to be influenced by how consumers assess credibility, which is determined by trustworthiness, para-social interaction (PSI), expertise and message credibility. Finally, after showing covert and overt marketing posts, both trustworthiness and PSI were lower than before, identifying PSI as a possible moderator in these cases. Research limitations/implications The main limitation of this study is the sample size, which does not make it possible to generalise conclusions. Practical implications From this research, it can be said that, due to the importance of establishing a strong relationship with the public, bloggers should try to connect with readers on an emotional level, and brands need to select bloggers very carefully. Originality/value This paper reveals Millennials’ attitudes whilst they are visiting a fashion blog and the influence that these attitudes can exercise on their purchase intention.
17
Kurokawa, Yuko. "Vivienne Westwood's ‘Seditionaries’ Clothes and the Change in Japanese Girls' Cute Fashions in the Early 1990s." Costume 47, no. 1 (January 1, 2013): 63–78. http://dx.doi.org/10.1179/0590887612z.00000000015.
Full textAbstract:
A major change overtook Japanese girls' fashion in the early 1990s. Influenced by the fashion magazine Cutie, a version of the young girl-oriented subculture publication Takarajima, girls began to aggressively express themselves with individualistic clothing that did not go out of its way to pander to the opposite sex. Girls' fashions up until then tended to be imbued with a very Japanese childlike girlishness, but the ‘new’ cute look added boyish elements. This early 1990s trend in Japanese fashion was related to the popularity among Japanese youth at that time of the ‘Seditionaries’ clothing line created by British designer Vivienne Westwood in the late 1970s.
18
Agustina, Tri Siwi, and Alvita Komala Dewi. "Fashion Business Performance In Surabaya." JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 7, no. 1 (March 31, 2021): 34–55. http://dx.doi.org/10.21070/jbmp.v7i1.1282.
Full textAbstract:
The COVID-19 pandemic, which resulted in social and physical restrictions, has consequences for the sustainability of the fashion business. This industry is included in the top 5 priority scales for MSME development in Surabaya. Therefore, the existence of the fashion industry is very important for the economy of Surabaya. Related to this, fashion business owners in Surabaya are required to be able to maintain their business through work innovation. This study aims to analyze the direct or indirect influences of competence, the use of information technology, and self-efficacy on business performance through work innovation as a mediating variable for fashion entrepreneurs in Surabaya. This research is a quantitative involving 69 fashion entrepreneurs who are supported by the Surabaya Trade Office. Data distribution was carried out using online questionnaires from November to December 2020. Hypothesis testing was carried out by the path analysis. The results of this study include: competence and self-efficacy are proven to have a positive influence on business performance; the use of information technology is proven to not influence business performance; work innovation cannot mediate the influence of competence on business performance; work innovation is proven to fully mediate the influence of the information technology usage on business performance; work innovation is proven to mediate some of the self-efficacy influence on business performance.
19
Jamal, Samiyah, Dr Adeel Maqbool, and Srikant Misra. "Influences of Fashion Marketing on Consumer Demand: A Study of NCr." Indian Journal of Applied Research 4, no. 5 (October 1, 2011): 323–27. http://dx.doi.org/10.15373/2249555x/may2014/96.
Full text
20
Ilmi, Assayyidah Bil Ichromatil. "Analysis of Society Perspective about Vintage Fashion Using Deconstruction Approach." JURNAL RUPA 6, no. 1 (August 31, 2021): 9. http://dx.doi.org/10.25124/rupa.v6i1.3010.
Full textAbstract:
Nowadays, society perspective about vintage fashion as old-fashioned can be changed. This study aims to discuss the alteration perspective of society about vintage fashion. This discussion is conducted to see the other side of vintage fashion. This research is different from other fashion studies because it wants to show how to view the value of a fashion not in general way, especially using deconstruction approach. This study used qualitative methods in the form of interviews to get the data. The interviewees of this research were four young women who like to follow fashion development through social media. Their opinions are used as society representatives about vintage fashion. It will be connected with the theory of deconstruction like 'Differance.' In this case, people's perspective on vintage fashion changes due to the influence of influencers from various social media so that vintage fashion can be juxtaposed with modern style today. Therefore, vintage can get an identity as nowadays's clothes.
21
Yulianti, Ni Made Dhian Rani, and A. A. Gd Deni Windu Saputra. "Counterfeit? I don’t mind." International research journal of management, IT and social sciences 9, no. 1 (December 8, 2021): 43–57. http://dx.doi.org/10.21744/irjmis.v9n1.1997.
Full textAbstract:
The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective Norm, and Hedonic Shopping Motivation on Purchase Intention of counterfeit fashion products. This study used a quantitative approach that targets youth consumers in Denpasar City. Data was collected through an online questionnaire using a google form involving 100 respondents. The data were analyzed using SPSS software version 26.0. This research provides evidence that purchase intention is influenced by fashion consciousness and hedonic shopping motivation, while the subjective norm has no significant effect on the purchase intention of counterfeit fashion products. This research has implications for fashion product entrepreneurs, both original and counterfeit products, regarding the internal factors of consumers that influence purchase intentions on fashion products, especially counterfeit fashion products.
22
Dewi, Dewi, Maria Grace Herlina, and Adine Esther Mutiha Boetar Boetar. "The effect of social media marketing on purchase intention in fashion industry." International Journal of Data and Network Science 6, no. 2 (2022): 355–62. http://dx.doi.org/10.5267/j.ijdns.2022.1.002.
Full textAbstract:
The research is aimed to understand the influence of social media in marketing on brand awareness, which in the end influences purchase intention in the fashion industry. It uses a qualitative approach to study the three variables, namely social media marketing, purchase intention, and brand awareness. In this research, the needed number of samples are 270 respondents and data are processed using SPSS to conduct validity, reliability, normality, classic assumption, single, and multiple linear regression. Results from SPSS are also used in the Sobel Test. Complemented with secondary data from literature studies, the hypothesis is tested. From the test, every hypothesis has significant positive influences. In conclusion, a brand can influence purchase intention significantly by utilizing social media marketing. This works by stimulating brand awareness to consumers to influence purchase intention.
23
Denissa, Lois. "Jember Fashion Carnaval as a Reaction of Visual Culture to The Principle of Binary Opposition (A Case Study)." International Journal of Creative and Arts Studies 1, no. 1 (April 17, 2017): 31. http://dx.doi.org/10.24821/ijcas.v1i1.1570.
Full textAbstract:
It has been commonly understood that fashion shows are always associated to glamor, luxurious, starred hotels, city centers, elite society, lights, and glittering costumes. It is often not realized that fashion shows have created strong boundaries between the center and the periphery, the elite and the public, the upper and the lower class, glamorous and old-fashioned. Since 2003, Jember Fashion Carnaval has been a peripheral phenomenon against the common convention on fashion. Streets as catwalks have totally changed territorial borders, social hierarchy, and created a favorable fashion carnaval arena. This yearly consistent performance and the reaction to binary opposition in fashion turns out to be able to create positive impacts in various fields of the creative industry, created a social and cultural carnival arena, education, and improve the economy of the people and tourism. The fashion carnaval phenomenon which has grown in the community was a result of dealing with foreign influences to create a new visual culture in Jember.
24
Hackett, Lisa J. "Diversity and democratization of Dior in Australia: Social factors in fashion modification in the 1940s‐50s." Journal of European Popular Culture 11, no. 1 (April 1, 2020): 21–35. http://dx.doi.org/10.1386/jepc_00010_1.
Full textAbstract:
Christian Dior’s 1947 ‘New Look’ collection has been widely examined for its influence on both haute couture and clothing styles in the 1950s. In the Australian context, Margaret Maynard examined how the New Look was marketed through the ideological positioning of women’s roles in the domestic sphere. This marketing campaign was spearheaded by two business syndicates who brought a series of French Fashion Parades to Australia in the late 1940s through the 1950s. Despite the hype around the parades, just how much the fashions were adopted by the wider public has not been measured. Australians did not adopt the New Look unchanged, instead local sensibilities, climate and culture meant modification was inevitable.Through examining home-sewing patterns, photographs of key cultural events and images from popular magazines from the period, this article establishes how the New Look was modified in the Australia. Results show that despite the many women who were eager to embrace the new fashion, many more were reticent, clinging in particular to the shorter hemlines they had adopted during the war years. This led to a hybrid style that both followed the French lead and suited Australian society. French designers, keen to expand their business empires through licensing, responded to these adaptions, incorporating elements into their later collections. This represented a step away from the trickle-down model. This changing dynamic gave Australian customers the confidence to demand more from the fashion designers and to adapt fashion to suit the Australian context. By examining the impact of Dior’s New Look through the lens of ordinary Australian women, the influences of both the designer and his customers on the evolution of post-Second War World are exposed.
25
Absharina, Zahra Bhima, Anita Dwi Yuriani, and Evelyn Hendriana. "The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia." Journal of Business and Management Studies 3, no. 2 (November 3, 2021): 152–61. http://dx.doi.org/10.32996/jbms.2021.3.2.16.
Full textAbstract:
The widespread acceptance of social media encourages marketers to use social media for brand promotion. Promotions through social media generally target millennials and Z generations who are more technology literate than their predecessors are. One of the social media promotion techniques is influencer marketing. Most research on the effectiveness of social media influencers only emphasizes the characteristics of influencers, while the match between the influencer's image and the brand being promoted and the ideal self-image of followers also shape consumer attitudes and purchase intentions. However, there are not many studies that integrate these characteristics to explain their influence on brand attitudes and purchase intentions. This study aims to analyze the effect of social media influencer characteristics, influencer-brand congruence, and self-influencer congruence on purchase intention through attitudes towards brands in the millennial generation. Data were collected from 250 respondents selected by purposive sampling technique. Data were analyzed using PLS-SEM. Of the three characteristics of personal influencers, only expertise and attractiveness are proven to influence consumer attitudes towards brands. Self-influencer congruence has a positive influence on brand attitudes. Meanwhile, the influence of influencer-brand congruence on consumer attitudes towards the advertised brand is not significant. This study also found that attitude toward a brand has a positive effect on consumer purchase intention.
26
Claudio, Randy Arvin, and Didi Tarmidi. "Influence of product innovation and influencer marketing on the interest in buying Bluebutton fashion products." Technium Sustainability 1, no. 2 (November 14, 2021): 18–24. http://dx.doi.org/10.47577/sustainability.v1i2.5191.
Full textAbstract:
Analysis to examine thanks to describe product innovation, influencer selling, and buying interests, additionally on confirm but the influence product innovation and influencer selling on the interest in shopping for fashion merchandise in Bluebutton. The factors tested inside the study were product innovation and influencer marketing as freelance variables, whereas buying interests were dependent variables. The analysis methods. employed in this research are descriptive and verification methods. The analysis ways used in.this research.are descriptive and verification methods. The population throughout this study was the one who knew bluebutton fashion products. The sampling technique used within the study was nonprobability sampling and additionally the scale of the sample within the study was calculated by Bernoulli' formula, that the whole vary was one hundred respondents. The analytical ways employed in this study are some regression analyses victimization SPSS25 Windows. The results this study show that product innovation and influencer marketing have an impression on the interest in buying Bluebutton fashion products. The magnitude of the influence of product innovation.and influencer marketing on buying interest by 40.4%.
27
Nicolau, Felix. "Redeeming the Canon: Transdisciplinary Collocations." Linguaculture 10, no. 1 (June 10, 2019): 11–28. http://dx.doi.org/10.47743/lincu-2019-1-0131.
Full textAbstract:
The canon in the English speaking world has been remolded under the influence of later developments in technology and media. Posthumanism and Communication and Performance Studies push forward the demythization – initiated by the Cultural Studies – of the aesthetic isolationism of the New Criticism. The new developments do not dispute the primacy of the aesthetic/truthful criteria used for informing the canon, but they disclose the fact that we cannot ignore the complexity of contemporary society. My study envisages new approaches in selecting items for the new arch-canon, with reference to specialized canons and also personal canons. How much is utopia and how much is dystopia in building an arch-canon in the English speaking world? Can we create a canon which will serve pure communicative purposes instead of the customary colonialist ones?
The canon is subject to fashion too, but fashions know inner delimitations. Every time a certain fashion is resurrected, it displays new encodings, too, superposed to the old ones. Nothing in history has been resumed between the same coordinates. A trustworthy canon cumulates many fashions and combines them into a multi-discourse super-fashion. But, in the end, the canon cannot contest the perishable ingredient in its composition. Even Harold Bloom acknowledged that when he selected only twenty-six writers to support his point of view. What raises the canon above the run-of-the-mill fashion is that it never wanes entirely; it simply substitutes some of its components, modernising its structure. The canon is an ever-lasting system endowed with the ability to eliminate and draft values in accordance with cultural imperatives. At the same time, the survivalist representation of the canon is limited, as its main mission is to safeguard and propose values. That is why the canon has to be formed with an eye to the updated chart of values; otherwise it would completely miss its momentum and power of influence.
28
Sande, Siri. "Qualis artifex! Theatrical influences on Neronic fashions." Symbolae Osloenses 71, no. 1 (January 1996): 135–46. http://dx.doi.org/10.1080/00397679608590908.
Full text
29
WORTH, RACHEL. "Clothing the Landscape: Change and the Rural Vision in the Work of Thomas Hardy (1840–1928)." Rural History 24, no. 2 (September 13, 2013): 199–215. http://dx.doi.org/10.1017/s0956793313000083.
Full textAbstract:
Abstract:This article considers the ways in which clothing is represented in selected work of Thomas Hardy in the context of wider social and economic change in nineteenth-century English rural society. While taking into account the difficulties of using fictional literature in this way, I suggest that it is precisely Hardy's subjectivity that makes his observations so compelling and that his perception of change lies at the heart of his representation of dress. I endeavour to show how in his writing, the perceived tension between an unchanging, idealised, countryside increasingly subjected to the influence of an urban culture is frequently expressed, either directly or metaphorically, in terms of clothing. The social and economic changes, including agricultural change, of which Hardy was so acutely aware, help to account for the disappearance of traditional features of rural dress, such as the smock-frock and the sun-bonnet. In their place were adopted styles influenced by notions of ‘fashion’ and made available through the process of mass production which Hardy associated primarily with towns. For Hardy, the influence of urban fashions alienated people from that individuality and speciality in dress which formed a link with their environment and ultimately their own past and history.
30
Lee, Stacy H., and Ran Huang. "Exploring the Motives for Online Fashion Renting: Insights from Social Retailing to Sustainability." Sustainability 12, no. 18 (September 15, 2020): 7610. http://dx.doi.org/10.3390/su12187610.
Full textAbstract:
Despite the exponential growth of collaborative consumption practices, online fashion renting, an important type of collaborative fashion consumption, is still underexplored. Drawing on the theories of Reasoned Action (TRA) and Innovation Diffusion, we developed a holistic research framework to explore the motives for online fashion renting. By analyzing a total of 300 usable responses collected by a research market company using structure equation modeling (SEM), we found that attitudes and subjective norms positively influenced consumers’ intentions to engage with online fashion rental services. Moreover, we found that environmental awareness also had a significant influence on attitudes toward fashion renting through online platforms, and that relative advantage, amplified by personal innovativeness and fashion consciousness, also positively influenced consumers’ attitudes toward online fashion renting. Interestingly, price consciousness did not contribute to relative advantage.
31
Lestari, Fitri. "SOCIAL MEDIA CONTENT OF INSTAGRAM ON IMPULSE BUYING." Review of Behavioral Aspect in Organizations and Society 2, no. 2 (October 21, 2020): 59–66. http://dx.doi.org/10.32770/rbaos.vol259-66.
Full textAbstract:
Today technology is one of the most important business aspects as a facility that can give a company a competitive advantage by using social media. The high number of social media users makes the business producers use it as a promotion media. Bandung is a city center that offers all kinds of needs; one of them is fashion. The rapid development of fashion’s creative industries is marked by the number of distribution outlets (distro), clothing, and factory outlets (FO) that increase from year to year. This research is conducted to determine the social media content of Instagram used by the Bandung fashion industries and its influence on impulse buying. The method used in this research is descriptive verification. The data collection technique is carried out through a questionnaire and interview. The respondents of this research are 100 consumers of 85 outlets. Based on the hypothesis testing using simple linear regression, it can be stated that the validity (significant) is “there is an influence of social media content of Instagram on impulse buying.”
32
Halliday, Rebecca. "‘Cyber warfare’ in style: Cambridge Analytica and a mediatized ethics of fashion." International Journal of Fashion Studies 9, no. 1 (April 1, 2022): 131–49. http://dx.doi.org/10.1386/infs_00063_1.
Full textAbstract:
On 29 November 2018, Christopher Wylie – a former Ph.D. researcher in fashion trends and the whistleblower of Cambridge Analytica – delivered a speech to The Business of Fashion’s VOICES conference, detailing how the firm harvested the data of more than 87 million Facebook users and utilized fashion psychographic brand preferences as measurable and estimable data that could be manipulated to influence political opinion through targeted psychographic social media content. This article takes Cambridge Analytica as a point of departure to explore interstices between fashion brands and consumers, and entrenched surveillance, in a mediatized field of fashion and within the culture wars. Jodi Dean’s concept of communicative capitalism, in which consumer statements take the form of affective bursts disseminated into and captured via the network under a market logic, articulates how our desires and/as identities can be honed to alter democratic processes and outcomes. Extending an affect framework, I posit that formations of consumer or user affect characterize relations between fashion companies and consumers in a politicized climate. This paper issues a call to scrutinize issues of media ethics, discourse and surveillance that these cases raise via a fashion studies perspective that perceives aesthetic preference as formative and reflective of global politics.
33
Simončić, Katarina Nina. "Portreti druge polovice 18. stoljeća na tlu Hrvatske – svjedoci odjevnih oblika i modnih utjecaja razdoblja rokokoa." Issues in Ethnology and Anthropology 10, no. 4 (March 4, 2016): 893. http://dx.doi.org/10.21301/eap.v10i4.6.
Full textAbstract:
his paper will attempt to analyze the clothing from the rococo period and underline fashion as an important segment in the reconstruction of a specific style era. Based on conserved portraits from the second half of the 18th century, as well as rare artifacts of clothing from the period found in Croatia, a description of primarily women’s types of clothing, accessories and the terms used to describe them will be given. Influences had, primarily through cultural and trade routes, come from the fashion capital of the period – France, and fashion innovations and the intensity of their changes were under the influence of the personal style first of Madame de Pompadour and afterwards Marie Antoinette. Croatia, which had at the time been part of the Habsburg monarchy and under the Republic of Venice, tended toward French influences in fashion, which represents a considerable move from the prior influence of Italian and German style.
34
김소라 and Lee Keum Hee. "The Influence of Celebrity and Celebrity Fashion on Contemporary Fashion." Research Journal of the Costume Culture 19, no. 1 (February 2011): 54–70. http://dx.doi.org/10.29049/rjcc.2011.19.1.54.
Full text
35
Dabija, Dan Cristian, Veronica Câmpian, Anna-Rebeka Pop, and Raluca Băbuț. "Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility." Oeconomia Copernicana 13, no. 3 (September 25, 2022): 891–934. http://dx.doi.org/10.24136/oc.2022.026.
Full textAbstract:
Research background: Faced with multiple media scandals concerning the pollution resulting from manufacturing activities, and encouraging the overconsumption of clothing, international fast fashion retailers have often had to resort to the elaboration and implementation of sustainable strategies aimed at environmental protection and reducing resource consumption. Generating customer satisfaction and loyalty depends increasingly on the extent to which retailers manage to employ socio-environmental responsibility besides the traditional retail store attributes. The purpose of this article: The objective of the paper is to evaluate the influence of consumer-oriented store attributes in generating satisfaction and loyalty towards the fast fashion store, highlighting the influence of socio-environmental responsibility on the two constructs. Methods: Based on the literature review, a conceptual model considering the effects of stores? attributes on store satisfaction and store loyalty and influenced by socio-environmental responsibility is proposed. Data were collected with the help of face-to-face administrated questionnaires before the outbreak of the COVID-19 pandemic in an emerging market (Romania). The data were analyzed via structural equation modeling in SmartPLS, for the three considered consumer generations: Generation X, Millennials and Generation Z. Findings & value added: For all consumer generations, all store attributes contribute to the direct generation of fast fashion store satisfaction and store loyalty; nevertheless, the intensity varies in levels of significance. Socio-environmental responsibility does not significantly determine store satisfaction, but does have a strong influence on fast fashion store loyalty. The results detailed according to the generations indicate a similar situation: each store attribute influences the satisfaction of one or other generation, apart from socio-environmental responsibility. This work makes an essential contribution to the extension of the generational theory, highlighting the various individualities, perceptions, and behaviors. This cross-generational research broadens knowledge on how different consumer generations behave when shopping from fast fashion stores. The research also extends the S-O-R model, which is used to understand the relationship between store attributes (stimulus), consumer satisfaction (organism), and consumer loyalty (response) towards fast fashion stores.
36
Tran, Khoa, Tuyet Nguyen, Yen Tran, Anh Nguyen, Khang Luu, and Y. Nguyen. "Eco-friendly fashion among generation Z: Mixed-methods study on price value image, customer fulfillment, and pro-environmental behavior." PLOS ONE 17, no. 8 (August 16, 2022): e0272789. http://dx.doi.org/10.1371/journal.pone.0272789.
Full textAbstract:
Raising environmental awareness and product development are two separate and costly investments that many small and medium-sized fashion businesses cannot afford to achieve sustainability. Therefore, there is a need to determine which factors exert a more significant impact on consumer loyalty and purchase intention toward eco-friendly fashions. Thus, this study employs a mixed-methods approach with thematic analysis and the SEM-PLS technique to research how Vietnamese Gen Z’s perceptions of product-service quality, environmental awareness, and pro-environmental behavior influence their purchase intention and loyalty toward eco-friendly fashion products. Most interviewees acknowledged that they primarily gained knowledge about eco-friendly fashion through social media platforms. The qualitative results further showed that their knowledge of and attitudes toward eco-friendly fashion practices were insufficient to convince young customers to afford eco-friendly fashion products. The SEM-PLS results of 313 participants show that while customers’ perceived behavioral control plays a more significant role in stimulating purchase intention, only product-service quality factors impact loyalty. Hence, this study suggests that businesses should prioritize improving service and product quality rather than funding green marketing when targeting Vietnamese Gen Z in case of financial constraints. Government should prioritize financial and technological support for fashion firms to develop high-quality eco-friendly fashion to ensure the product availability.
37
Phau, Ian, Min Teah, and Joe Chuah. "Consumer attitudes towards luxury fashion apparel made in sweatshops." Journal of Fashion Marketing and Management 19, no. 2 (May 11, 2015): 169–87. http://dx.doi.org/10.1108/jfmm-01-2014-0008.
Full textAbstract:
Purpose – The purpose of this paper is to examine how attitudes towards sweatshops, social norms and perceived behavioural control (PBC) factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A survey was conducted through the “mall intercept” method. Findings – Underpinned by the theory of planned behaviour (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops. Practical implications – The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities. Originality/value – This paper focuses exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention.
38
Jung, Dong-II, and Won-Hee Lee. "Crossing the management fashion border: The adoption of business process reengineering services by management consultants offering total quality management services in the United States, 1992–2004." Journal of Management & Organization 22, no. 5 (January 8, 2016): 702–19. http://dx.doi.org/10.1017/jmo.2015.58.
Full textAbstract:
AbstractBuilding on prior research on management fashion, this paper seeks to understand how management consultants respond to the boom-to-bust cycles of competing management fashion trends. Specifically, we examine how US management consulting firms offering total quality management (TQM) services responded to the rise and fall of the rival management practice, business process reengineering (BPR), with an empirical focus on the adoption of BPR services. We find that a consulting firm offering TQM services was more likely to adopt BPR services if the firm’s organizational capabilities and institutional environments were more connected to BPR’s principles than to TQM’s principles. This suggests that management fashions are not simply bandwagon phenomena, but involve resource- and identity-based decision making. We also find that the significance of organizational capabilities increased while that of network influences decreased as BPR’s boom turned to bust. The reversal of well-established institutional accounts of innovation diffusion is explained by reference to the characteristics of management fashion.
39
Padilla Castillo, Graciela, and Ana Belén Oliver González. "Instagramers e influencers. El escaparate de la moda que eligen los jóvenes menores españoles." aDResearch ESIC International Journal of Communication Research 18, no. 18 (July 1, 2018): 42–59. http://dx.doi.org/10.7263/adresic-018-03.
Full text
40
He, Xianglin. "Research on Cross-Border Marketing and Traditional Brand Image Remodeling——Take the Old Brand "White Rabbit" as an Example." Applied Economics and Finance 7, no. 4 (May 8, 2020): 13. http://dx.doi.org/10.11114/aef.v7i4.4846.
Full textAbstract:
"White Rabbit" toffee is a traditional Chinese brand with high reputation that bears the good memories of Chinese people. Facing fierce market competition, "White Rabbit" shares user groups with other related or complementary brands through cross-border marketing. Meet the diverse and personalized needs of consumers; use fashion, art, entertainment and other elements to enrich the brand ’s connotation, and increase brand influence and added value; while innovating and changing, finely control the quality and rhythm of brand cross-border marketing and always maintain their brand identity and brand advantage. Through these measures, the "White Rabbit" old-fashioned brand calmly crossed the development bottleneck and gained new life, and the development path explored has brought a lot of inspiration to other old-fashioned brands and brand cross-border marketing strategies.
41
Zahra, Fina. "Being fashionable yet modest: Negotiation and the politics of fashion among santriwati at pesantren." Digital Press Social Sciences and Humanities 1 (2018): 00004. http://dx.doi.org/10.29037/digitalpress.41233.
Full textAbstract:
<p class="Abstract"><i>Santriwati</i> has been
labeled as an old-fashioned people who studies a more specific way of religion
without knowing much about the social and reality in the society outside <i>pesantren</i>. <i>Santriwati</i> were also perceived to dress herself conservatively and
old-fashioned. Different from that image, in one of female <i>pesantren</i> in Krapyak, Yogyakarta (here called PiK), the <i>santriwati</i> dress themselves more
fashionable. It might be because of the influence they attain from outside <i>pesantren</i>, since they are allowed to
study in college (formal education). In spite of the <i>santriwati</i> perceive that the fashion rules in PiK are moderate than
other <i>pesantrens</i> they have known,
there remain some who broke the rules while claiming that they are fashionable
without exhibiting their body’s shape. Those conflicting evidences I attempted
to establish in this study. By doing so, I aim to establish how the <i>santriwati</i> of PiK constitute meaning of
themselves through negotiation in the fashion way. I find that <i>santriwati</i> do numbers of negotiation practices
through the way they dress to actively conforming the rules. As for <i>santriwati</i> of the Security
division, they have a privilege to suggest about certain dress based on
the development in the society and fashions available in the market.
Nevertheless, <i>pengasuh</i>’s decision has
the higher power and any changes in the rules must be a verdict from <i>pengasuh </i>called <i>dawuh</i>. Thus, it would be easier to reconcile when the <i>santriwati</i> complaint. Therefore,
Security division utilize <i>pengasuh</i> as
a ‘safeguard<i>’</i>, regardless of the
obedience.<o:p></o:p></p>
42
Christea, Keisia, and Puspita Chairun Nisa. "Pengaruh Advertising Disclosure Language terhadap Minat Beli Produk Beauty and Fashion di Instagram dengan Source Credibility sebagai Variabel Intervening." Jurnal Manajemen dan Organisasi 13, no. 1 (March 31, 2022): 12–22. http://dx.doi.org/10.29244/jmo.v13i1.37510.
Full textAbstract:
Influencer marketing is a form of advertising in which the paid relationship between marketers and sponsors is not very clear. This relationship is clarified using advertising disclosure to protect consumer rights. The research investigates the influence of advertising disclosure on the sub-dimensional credibility of the source, namely attractiveness, expertise, and trustworthiness, as well as its direct and indirect influence on purchase intentions. The PLS-SEM analysis used data obtained from Instagram users aged 18-34 in Bekasi and Jakarta, had previously expressed an interest in buying beauty and fashion category products promoted by influencers on Instagram. The findings revealed that advertising disclosure significantly increases the sub-dimensional credibility of the source. Then, expertise and trustworthiness significantly increase purchase intentions; and the existence of advertising disclosure has a positive influence on the purchase intentions of beauty and fashion consumers on Instagram, both directly and indirectly. The findings further revealed that attractiveness had no effect on the purchase intentions of beauty and fashion consumers on Instagram. However, attractiveness, along with expertise and trustworthiness, can help influencer marketing be more effective. Overall, the study contributed to the literature on product endorsement by demonstrating how the influence of social media and ad disclosure can effectively improve consumer purchase intention on Instagram.
43
Gitimu, Priscilla Njeri, Jane Workman, and Joyce Robin Robinson. "Garment quality evaluation: influence of fashion leadership, fashion involvement, and gender." International Journal of Fashion Design, Technology and Education 6, no. 3 (November 2013): 173–80. http://dx.doi.org/10.1080/17543266.2013.815809.
Full text
44
Sari, Evi Thelia. "Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia." GATR Journal of Management and Marketing Review 3, no. 1 (February 14, 2018): 48–60. http://dx.doi.org/10.35609/jmmr.2018.3.1(7).
Full textAbstract:
Objective - As sales in the fashion industry continue to grow, consumer behaviour with respect to purchasing fashion products has also grown. This paper provides an overview of consumers' susceptibility to interpersonal influence (CSII) and examines whether there is the difference between male and female consumers with respect to buying fashion products in Surabaya, Indonesia. Methodology/Technique - The conceptual framework in this paper compares males and females in terms of their normative susceptibility to interpersonal influences (NSI) and informative susceptibility to interpersonal influences (ISI). The study uses a quantitative methodology with an independent sample t-test for analysis. The data is collected through the distribution of questionnaires to 200 respondents, being 100 males and 100 females, falling between the ages of 17 and 45 years old. Further, all respondents live in Surabaya, Indonesia. Findings – There study results show that thre is no difference in normative susceptibility to interpersonal influences (NSI) between males and females however, there is a difference in informative susceptibility to interpersonal influences (ISI) between male and female, with respect to purchasing fashion products. Novelty - This study provides an insight into the similarity in normative susceptibility to interpersonal influences and differences in informative susceptibility to interpersonal influences (ISI) between males and females. This information may be useful for fashion manufacturers, vendors and other interested stakeholders. Type of Paper - Empirical. Keywords: Gender-based Marketing; Consumers' Susceptibility to Interpersonal Influences; Purchasing Behavior; Fashion Products. JEL Classification: M30, M31.
45
Wiludjeng Sunu Purwaningdyah, Sri, Mohd Haizam Mohd Saudi, Yenny Maya Dora, and Dwinto Martri. "The Quality of Service Affect Loyalty Through Customer Satisfaction as Intervening Variables in Indonesian Zalora." International Journal of Engineering & Technology 7, no. 4.34 (December 13, 2018): 299. http://dx.doi.org/10.14419/ijet.v7i4.34.25299.
Full textAbstract:
Zalora Indonesia is one of the biggest fashion online shopping centers in Indonesia that provides men's and women's fashion needs. The company strives to satisfy its customers by improving service quality, but there are still complaints experienced by Zalora Indonesia customers. This makes the authors interested in examining the ability of service quality to influence consumer loyalty through satisfaction as an intervening variable in Zalora Indonesia consumers (Online Business Studies in Zalora Indonesia). The purpose of the study was to determine the influence of service quality on customer satisfaction and consumer loyalty. The samples taken were Zalora consumers using accidental sampling techniques. The tools used are simple regression and hierarchical regression. The results showed that service quality influences customer satisfaction positively and significantly, satisfaction was also influences loyalty significantly, and service quality was able to influence loyalty, but was not mediated by satisfaction (Z) as an intervening variable in Zalora Indonesia.
46
Pujastuti, Eli, Wing Wahyu Winarno, and Sudarmawan Sudarmawan. "Pengaruh E-Commerce Toko Online Fashion Terhadap Kepercayaan Konsumen." Creative Information Technology Journal 1, no. 2 (April 2, 2015): 139. http://dx.doi.org/10.24076/citec.2014v1i2.17.
Full textAbstract:
E-commerce yang menawarkan banyak kemudahan terhadap konsumen belum tentu berhasil hanya dengan membuat website toko online, namun konsumen secara personal juga akan menilai dan menentukan perilaku apa yang akan diambil berdasarkan penilaian secara subyektif dari konsumen terhadap suatu situs e-commerce, apakah konsumen tersebut akan percaya dan selanjutnya dengan senang hati bertukar informasi pribadi dengan situs e-commerce, dan akhirnya mempunyai keinginan untuk bertransaksi atau tidak. Penelitian ini bermaksud menguji pengaruh 3 faktor dalam Trust Building Model (TBM) kaitannya dengan kepercayaan konsumen terhadap e-commerce toko online fashion di Indonesia. Benarkah kepercayaan konsumen di Indonesia disebabkan oleh faktor perceived site quality (kualitas situs yang dirasakan), faktor perceived vendor reputation (reputasi vendor yang dirasakan), dan structural assurance (susunan keamanan) khususnya untuk e-commerce bisnis ke konsumen. Penelitian ini menggunakan Structural Equation Modeling (SEM) untuk menganalisis masing-masing faktor tersebut dengan meneliti 200 responden yang sudah pernah bertransaksi dan belum pernah bertransaksi namun mempunyai keinginan di kemudian hari dan sudah pernah berkunjung ke situs toko online fashion. Hasil dari penelitian ini menunjukkan bahwa kepercayaan konsumen e-commerce toko online fashion di Indonesia sangat dipengaruhi oleh kualitas website dan susunan keamanan yang tersaji melalui website, sedangkan reputasi vendor melalui website tidak signifikan mempengaruhi konsumen untuk bisa lebih percaya pada suatu vendor toko online fashion.E-commerce that offers a lot of convenience to consumers uncertain of success simply by making the website an online store, but consumers will personally assess and determine what behavior that consumers will take based on consumer’s assessment of an e-commerce site, whether consumer will believe and subsequent gladly exchange personal information with an e-commerce website, and make the transaction or not. This study intends to examine the influence of three factors in the Trust Building Model (TBM) relation with consumer’s trust in e - commerce online store of fashion in Indonesia. Is it true that consumer’s trust in Indonesia is caused by those factors: perceived site quality, perceived vendor reputation, and structural assurance, especially for e-commerce business to consumer. This study used Structural Equation Modeling (SEM) to analyze each of these factors by examining the 200 respondents who had dealings and have never had trade but have willingness to trade later and had ever been to a fashion online store site. The results of this study indicate that consumer’s trust in ecommerce online store of fashion in Indonesia is strongly influenced by the quality of the website and structural assurance presented through the website, while the reputation of the vendor through the website does not significantly influence consumers to be more trust in an online fashion store vendors.
47
Tarmidi, Didi, and Adella Khairunnisa Mardhiyah. "The Influence Of Influencer Credibility and Price On Purchase Intention: A Study On Billionaire's Project's Fashion Products." JIIP - Jurnal Ilmiah Ilmu Pendidikan 5, no. 8 (August 3, 2022): 2994–99. http://dx.doi.org/10.54371/jiip.v5i8.799.
Full textAbstract:
The more advanced the development of technology, the wider and easier information that can be sought by the public so that it can provide new information and even new behaviors, including buying behavior towards a product. Billionaires Project as a businessman in the Fashion Industry engaged in digital marketing must be sensitive to consumer buying behavior patterns, especially on things that can increase buyer interest. This research focuses on two variables owned by Billionaire's Project, namely The Credibility of Influencer Arief Muhammad and Price which is quite competitive in his class because it is not the cheapest nor the most expensive. The research methods used in this research are quantitative methods with descriptive types of research. Sampling is done with the nonprobability sampling technique used is purposive sampling with a total of 400 respondents who know billionaire's project fashion products. While the data analysis techniques used are descriptive analysis and multiple linear regression analysis. The results of the study based on descriptive analysis for influencer credibility variables are already in the category of very good at 88%, price variables are already in the category of very good at 89%, and the re-buy interest variable is already in the excellent category of 89%. Influencer credibility and price had a positive and significant effect on buying interest with a magnitude of influence of 30.3% and the remaining 69.7% influenced by other factors that were not studied.
48
Mulyati, Tatik, and Arnedia Binada Duanti Putri. "Factors Predicting of Purchasing Decision Moslem Fashion Products in the New Normal Pandemic Covid-19 (Case Study in Madiun Municipality)." Capital: Jurnal Ekonomi dan Manajemen 4, no. 1 (August 26, 2020): 66. http://dx.doi.org/10.25273/capital.v4i1.7359.
Full textAbstract:
The economy and activities in various sectors and regions experienced a decline as a result of the Covid-19 pandemic. With a variety of limitations, the new normal period is a necessity and is an opportunity to carry out economic recovery and strengthening, including fashion products. This study aims to determine the factors that influence purchasing decisions for moslem fashion products on Instagram. The sample used as many as 250 people with sampling techniques using non-probability sampling methods. The data collection method uses a questionnaire. Analysis of the data used is Multiple Linear Regression Analysis. The results showed that there were 3 factors that influenced purchasing decisions on moslem fashion products on Instagram, namely electronic word of mouth (eWOM), information quality and celebrity endorsement. These three factors partially or simultaneously have a significant influence on purchasing decisions for fashion products on Instagram.
49
Rahman, Muhammad Sabbir, and Mahafuz Mannan. "Consumer online purchase behavior of local fashion clothing brands." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 404–19. http://dx.doi.org/10.1108/jfmm-11-2017-0118.
Full textAbstract:
Purpose The purpose of this paper is to investigate the influence of information adoption, e-WOM, online brand experience and online brand familiarity on consumer online purchase behavior of local fashion clothing brands. The study also examines the influence of central and peripheral route on the consumer information adoption process. Design/methodology/approach The research design was cross-sectional. A total of 300 respondents from Bangladesh participated in the self-administered survey who have experienced of purchasing local fashion clothing brand online. Only 273 questionnaires were used in final data analysis after discarding incomplete questionnaires. The study applied PLS-SEM to test the proposed model. Findings Central and peripheral route were found to have positive influences on the consumer information adoption process in the context of online purchasing of local fashion clothing brands. Consumer information adoption was found to influence consumer online purchase behavior positively. The information adoption-consumer purchase behavior relationship was found to be partially mediated by e-WOM. Online brand experience was found to influence consumer online purchase behavior positively. The online brand experience-consumer purchase behavior relationship was found to be partially mediated by online brand familiarity. Originality/value So far, no studies have investigated how information adoption, e-WOM, online brand experience and online brand familiarity influence consumer purchase behavior of local fashion clothing brand, in a virtual environment under the perspective of a developing country like Bangladesh. This study is also a pioneer in exploring which dimensions have more leverage on central and peripheral route in information adoption in the context of local fashion clothing brand of Bangladesh.
50
Lin, Shi-Woei, and Mohammad Adam Jerusalem. "Integrated MCDM for evaluating fashion design schemes." International Journal of Clothing Science and Technology 28, no. 6 (November 7, 2016): 880–92. http://dx.doi.org/10.1108/ijcst-01-2016-0005.
Full textAbstract:
Purpose The purpose of this paper is to develop comprehensive criteria for evaluating fashion design schemes and used an integrated model which considers the interrelation between the clusters of evaluation and the influence between criteria for evaluating alternative fashion design schemes. Design/methodology/approach The integrated approach uses the advantages of all three methods: the Decision-Making Trial and Evaluation Laboratory (DEMATEL) can be used to analyse the interrelations between the major clusters of fashion design evaluation. The analytical network process can calculate the criterion weight that is adjusted based on the influence between different elements in the decision framework. The Visekriterijumska Optimizacija I Kompromisno Resenje (VIKOR) determines the best fashion design by ranking a set of designs by using ten conflicting criteria. Findings Style is the decisive dimension because it is highly affected by other clusters. The comfort of the style is the most crucial criterion. “Veracious” is the best and most preferred design scheme. Originality/value The study develops the decisive cluster and criteria in designing a fashion design scheme. The proposed approach can be used as a decision analysis tool in fashion design and other fields and has various advantages (e.g. considering interrelations between clusters and influences between criteria, and ranking a set of alternatives), and therefore, is appropriate for practical circumstances.