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Relevant bibliographies by topics / Fashion Advertising

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Academic literature on the topic 'Fashion Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

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Journal articles on the topic "Fashion Advertising"

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Hess, Brooklyn, and Barbara J. Phillips. "Exploring Advertising Equity in Fashion Advertising." Journal of Current Issues & Research in Advertising 39, no. 2 (April 5, 2018): 192–205. http://dx.doi.org/10.1080/10641734.2018.1428251.

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Andersson, Svante, Anna Hedelin, Anna Nilsson, and Charlotte Welander. "Violent advertising in fashion marketing." Journal of Fashion Marketing and Management: An International Journal 8, no. 1 (March 2004): 96–112. http://dx.doi.org/10.1108/13612020410518727.

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Spalletta, Marica, and Lorenzo Ugolini. "Fashion/Social Advertising. What Happens When Fashion Meets Social Issues." COMMONS 3, no. 1 (2014): 118–58. http://dx.doi.org/10.25267/commons.2014.v3.i1.05.

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Barry, Ben, and Barbara J. Phillips. "The fashion engagement grid: understanding men's responses to fashion advertising." International Journal of Advertising 35, no. 3 (June 9, 2015): 438–64. http://dx.doi.org/10.1080/02650487.2015.1037232.

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Martin, Richard. "Fashion in the Age of Advertising." Journal of Popular Culture 29, no. 2 (September 1995): 235–54. http://dx.doi.org/10.1111/j.0022-3840.1995.2902_235.x.

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Phillips, Barbara J., and Edward F. McQuarrie. "Narrative and Persuasion in Fashion Advertising." Journal of Consumer Research 37, no. 3 (October 2010): 368–92. http://dx.doi.org/10.1086/653087.

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Salam, Muhammad Talha, Nazlida Muhamad, and Vai Shiem Leong. "Muslim millennials’ attitudes towards fashion advertising." International Journal of Advertising 38, no. 5 (July 4, 2019): 796–819. http://dx.doi.org/10.1080/02650487.2019.1585648.

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RISMANTOJO, SANDY. "ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY." Serat Rupa Journal of Design 1, no. 1 (January 19, 2018): 01. http://dx.doi.org/10.28932/srjd.v1i1.439.

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Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding; fashion; icon; index

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Zheng, Jin-Hui, Bin Shen, Pui-Sze Chow, and Chun-Hung Chiu. "The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences." Mathematical Problems in Engineering 2013 (2013): 1–16. http://dx.doi.org/10.1155/2013/534605.

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It is well known that purchase of luxury fashion brands is strongly influenced by social needs such as the need for uniqueness and the need of conformity. The existence of these two competing social needs separates customers into two groups who exhibit different buying behaviors. This paper concerns the impacts of such social influences between different consumer groups on pricing and advertising strategies of luxury fashion brands with penalty of insufficient advertising. We start by considering different advertising allocation strategies and derive the corresponding local optimal pricing and advertising allocation policies, through which the global optimal policy that maximizes the company’s profit can be obtained. Important insights on strategic advertising for luxury fashion brands are discussed.

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Park, Eun Hee, and Won Ja Lee. "A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising." Textile Coloration and Finishing 25, no. 4 (December 27, 2013): 337–44. http://dx.doi.org/10.5764/tcf.2013.25.4.337.

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Dissertations / Theses on the topic "Fashion Advertising"

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Backe, Peter N. "The role of fashion supermodels in advertising." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365548.

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Ford, Jennifer. "Fashion advertising, men's magazines, and sex in advertising : a critical-interpretive study." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002358.

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Ford, Jennifer. "Fashion Advertising, Men’s Magazines, and Sex in Advertising: A Critical-Interpretive Study." Scholar Commons, 2008. https://scholarcommons.usf.edu/etd/246.

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This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines. The messages interpreted within the visuals of this study reveal a current slice of history in terms of gender and sexuality. In the case of this study the constructed "ideal" heteronormative view of gender, masculinity, femininity, and sexuality are what are for sale; they are the merchandise to be purchased. Women are present in the exemplar ads as an accessory to prove and support heterosexual masculinity through sex, as if to ward off any ideas that metro-sexual men may be anything but heterosexual. Though we cannot generalize beyond these five magazine ads, we can think of the exemplar ads as a small sample of contemporary culture. The narratives of these ads suggest that man continues to be the prevailing figure in terms of importance and power relative to woman, who is subordinate to man. This thesis supports prior research on women in advertising where men are more important than women, and the ads in this thesis continue to define masculinity and femininity in classic patriarchal and heterosexual terms. However, this thesis adds important critical-interpretative work through visual rhetorical analysis on advertising in men's metro-sexual magazines to a body of research that includes very little of such work.

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Slaton, Kelcie Shaelyn. "Best Practices in Targeted Advertising for Fashion Entrepreneurs." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011865/.

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A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrepreneurs regarding effective target market practices. The purpose of the second study was to determine effective advertising strategies fashion entrepreneurs may employ for effectively reaching target markets. Data was collected to test the effectiveness of the advice from Study 1, degrees of brand awareness, attitudes towards advertising, willingness to follow trends, purchase intention, purchase behavior, and shopping involvement. The Theory of Reasoned Action was employed as the theoretical framework of the study. The framework was utilized to predict that attitudes towards targeted advertising and pressure to follow fashion trends would positively relate to intent to purchase which, in turn, would positively relate to purchase behavior. The results of this paper concluded the TRA model provided a proper framework to predict purchase behavior from targeted advertising employed by fashion entrepreneurs.

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Stelzer, Blenda R. "Full advertising campaign for Collegienne Shops." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/491460.

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Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with new store interior displays and exterior modifications were calculated to present a new image for Collegienne Shops, apart from that of its parent company, Ball Stores [of Muncie]. Currently the store markets the same line of women's clothing and accessories as Ball Stores, and projects a decidedly similar image through its advertisements and in-store atmosphere.The new logo and design concepts were incorporated into the company letterhead, a business card, an envelope, a tractor-trailer truck, a shopping bag, T-shirts, packaging designs, posters and numerous print ads.Also developed was a complete concept for a television commercial, along with novelty and point of purchase items, premiums, as well as interior displays and exterior modifications, including a design for a large sculpture for the store's sidewalk.The project is presented in manual form to share the experience and assist other students with their own graphic design projects.

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OLIVEIRA, BEATRIZ D. AVILA RENAULT DE. "RECOMMENDATION OR ADVERTISING?: A STUDY ON FASHION BLOGS CREDIBILITY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24537@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Os blogs de moda atraem uma grande audiência de mulheres em busca de inspirações sobre como se vestir. As leitoras procuram seguir as sugestões de autoras de bom gosto, com características demográficas similares às suas, e em que possam confiar. Este é o principal benefício oferecido pelo blog quando comparado às mídias tradicionais: ao blog é atribuído maior confiança, visto que as autoras estariam livres de vieses e representariam a consumidora comum. No entanto, sabe-se que um número considerável de autoras de blogs recebem presentes e recompensas financeiras para recomendar um produto em seu canal. Este fenômeno ocorre de duas maneiras diferentes: ou a autora admite a existência de uma parceria entre ela e a marca que recomenda, ou oculta esta parceria – fato este que tem levantado importantes questões éticas. Este estudo buscou identificar se a credibilidade do blog é afetada quando há indícios de que a autora omite seu vínculo com a marca que recomenda. Através de um experimento conduzido online com amostragem por conveniência, 350 questionários foram respondidos, sendo 157 válidos. Foi criado um endereço eletrônico que, de acordo com a determinação de algoritmos, apresentava ora blog e biografia de uma autora favorável à prática de identificar publicações patrocinadas, ora de uma autora que busca omitir seu vínculo com o produto que recomenda. O experimento comparou as médias para os construtos Confiança, Atitude e Intenção de Seguir Recomendação, onde apenas este último apresentou diferenças significativas entre as médias. O construto Credibilidade da Fonte também foi medido, indicando que os respondentes não são favoráveis à presença de propaganda nos blogs.
Fashion blogs attract the interest of a large audience of women in search for dressing inspiration. The readers look for suggestions from neatness bloggers with demographic characteristics similar to their own, and who they can trust. The main benefit offered by blogs when compared to the traditional media is the reliability conferred to the blog, since the authors would be free of biases, representing the common consumer. Nevertheless, it is known that a considerable number of bloggers receive gifts and financial income to recommend products in their websites. This phenomenon occurs in two different ways: either the author recognizes the existence of a partnership with the recommended fashion brand, or conceals this partnership. This occurrence has provoked important ethical questions. This study focused on identify if the blog s credibility can be affected when there is evidence that the authors are hiding their connection with the recommended fashion brand. To answer this question, an online experiment with convenience samples resulted in 350 answered questionnaires, from which 157 were valid. It was created a website that, in accord with determination of algorithms, presented two types of blogs: one where the author is favorable to the practice of identifying sponsored posts, and another where the author seeks to hide a link with the brand that is recommended. The experiment compared the average for the theoretical constructs Reliability; Attitude and Intention to Follow Recommendation, which was the only one that presented substantial differences between the averages. The theoretical construct Source Reliability was also measured, indicating that the respondents are not favorable to the presence of propaganda in fashion blogs.

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Paitoonmongkon, Chanoknart. "The public relations campaign for Bangkok fashion week, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2938.

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The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

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Elvish, Andrew William. "Death becomes her : the death aesthetic in/as fashion advertising." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq26023.pdf.

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LaCaze, Tray. "The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity." Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc2887/.

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Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The study finds that Ralph Lauren lifestyle images have become more urban/hip, and that Lauren's advertising is utilizing more nudity, sexual interaction, and homoerotic imagery. By examining Ralph Lauren's shifting brand image via its advertising, this study contributes to a greater understanding of the connection between advertising and a company's brand image.

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Lo, Mun-sze Anita. "City as fashion : urban transformation of Causeway Bay /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25949044.

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Books on the topic "Fashion Advertising"

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Ellen, Diamond, ed. Fashion advertising and promotion. New York: Fairchild, 1999.

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Ellen, Diamond, ed. Fashion advertising and promotion. Albany, N.Y: Delmar, 1996.

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Harrison, Spoone Janice, and Greenwald Herbert 1912-, eds. Retail fashion promotion and advertising. New York: Macmillan, 1992.

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Chiu, Tzu Yun. The female image in fashion advertising. London: LCP, 2002.

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Diamond, Jay. Fashion advertising and promotion: Instructor's guide. New York: Fairchild, 1996.

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A, Winters Arthur, ed. What works in fashion advertising: Interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers. New York: Retail Reporting Corporation, 1996.

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1960-, D'Amato Jennie, ed. Fashion icon: The power of fashion in graphic design. Gloucester, Mass: Rockport, 2003.

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Graziela Valadares Gomes de Mello. Jingles e spots: A moda nas ondas do rádio. Belo Horizonte: Editora Newton Paiva, 2004.

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Toscani, Oliviero. Workwear: Work fashion seduction. Venezia: Marsilio, 2009.

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Phillips, Pamela M. Fashion sales promotion: The sellingbehind the selling. New York: Wiley, 1985.

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Book chapters on the topic "Fashion Advertising"

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Mitterfellner, Olga. "A critical look at advertising." In Fashion Marketing and Communication, 140–65. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-9.

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Bosnitch, Katherine. "A Little on the Wild Side: Eaton's Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972." In Fashion, 339–64. Toronto: University of Toronto Press, 2004. http://dx.doi.org/10.3138/9781442674806-018.

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Sánchez-Blanco, Cristina, Jorge del Río Pérez, Marta Torregrosa, and Elena Luisa Sanjurjo. "Advertising Format Evolution in Fashion Brands’ Communication: Contagious Case Study 2010–2020." In Fashion Communication, 103–15. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_9.

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Fakkert, Marie-Selien, Hilde A. M. Voorveld, and Eva A. van Reijmersdal. "Brand Placements in Fashion TV Series." In Advances in Advertising Research (Vol. V), 217–28. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_16.

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Dickenson, Jackie. "Selling Fashion after World War Two." In Australian Women in Advertising in the Twentieth Century, 107–18. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137514349_9.

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Voss, Kimberly Wilmot. "Ethics, Advertising, and the White House Fashion Show." In Newspaper Fashion Editors in the 1950s and 60s, 105–17. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73624-8_6.

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Lau, Kung Wong, and Pui Yuen Lee. "The Role of Stereoscopic 3D Virtual Reality in Fashion Advertising and Consumer Learning." In Advances in Advertising Research (Vol. VI), 75–83. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_7.

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Rizzo, Mary. "“For Us, By Us”: Hip-Hop Fashion, Commodity Blackness and the Culture of Emulation." In Testimonial Advertising in the American Marketplace, 207–30. New York: Palgrave Macmillan US, 2009. http://dx.doi.org/10.1057/9780230101715_9.

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Strachan, John, and Claire Nally. "The Lady of the House (1890–1921): Gender, Fashion and Domesticity." In Advertising, Literature and Print Culture in Ireland, 1891–1922, 108–36. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137271242_6.

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Strachan, John, and Claire Nally. "Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture." In Advertising, Literature and Print Culture in Ireland, 1891–1922, 159–77. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137271242_8.

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Conference papers on the topic "Fashion Advertising"

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Song, So Young, and Youn-Kyung Kim. "The Moderating Role of Self-Efficacy on the Relationship between Warmth Arousal and Effectiveness of Green Apparel Advertising." In Sustainability in Fashion -. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/susfashion.11458.

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Yu, Yi-Lin. "Mixed-Style Print Advertising Combining Fashion Photography and Digital Illustrations: Examining the Print Advertising of Consumer Products in Taiwan." In 2012 IEEE 9th Int'l Conference on Ubiquitous Intelligence & Computing / 9th Int'l Conference on Autonomic & Trusted Computing (UIC/ATC). IEEE, 2012. http://dx.doi.org/10.1109/uic-atc.2012.16.

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Winarni, Rina Wahyu. "How Advertising Enforces Local Cultural Identity Through Fashion in Timun Mas TV Ads." In 4th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201215.097.

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Lyu, Jewon, Jinhee Han, and Sha'Mira Covington. "A Preliminary Study: CSR Advertising, Mere Exposure, and Generation Z’s Social Activism in the Fashion-Industrial Complex." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.12144.

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Mohan, Permanand. "Learning Object Repositories." In InSITE 2005: Informing Science + IT Education Conference. Informing Science Institute, 2005. http://dx.doi.org/10.28945/2908.

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In order to reuse learning objects created by others, they must be made available to potential users on the Web, and services must be provided to allow users to discover, obtain rights to, and use these learning objects in their own instructional scenarios. In the learning object economy, these services are typically provided by learning object repositories, which are collections of learning objects that are accessible to users via a network without prior knowledge of the structure of the collections. This chapter discusses the important role played by learning object repositories in the learning object economy. The success of the learning objects' approach depends on users worldwide (such as instructors, learners, and software agents) being able to access and search for learning objects in different repositories in a uniform manner. The first part of the chapter explains how this can be achieved using a standardized approach for accessing and describing learning objects in a repository. Standardized access and retrieval is facilitated by implementing a specification from the IMS known as the Digital Repositories Interoperability (DRI) specification, while standardized search and discovery is facilitated by implementing a metadata standard such as the IEEE Learning Object Metadata (LOM) standard, described earlier in the book. There are different architectural approaches and business models that can be employed when designing a learning object repository and these are discussed next in the chapter. Typical architectural choices include using a centralized repository based on the client/server approach versus using several local repositories connected in a peer-to-peer fashion. Typical choices for business models include using an online broker for advertising and receiving payment for learning objects versus making the learning objects freely available. The advantages and disadvantages of the different approaches and models are carefully examined, and concrete examples of research prototypes and real-world deployments are provided wherever appropriate.

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Reports on the topic "Fashion Advertising"

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Hur, Songyee, and Sejin Ha. Fair Trade Advertising: What Messages Do Fair Trade Fashion Brands Send to Consumers? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1856.

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