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Journal articles on the topic 'Fashion Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

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1

Hess, Brooklyn, and Barbara J. Phillips. "Exploring Advertising Equity in Fashion Advertising." Journal of Current Issues & Research in Advertising 39, no. 2 (April 5, 2018): 192–205. http://dx.doi.org/10.1080/10641734.2018.1428251.

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Andersson, Svante, Anna Hedelin, Anna Nilsson, and Charlotte Welander. "Violent advertising in fashion marketing." Journal of Fashion Marketing and Management: An International Journal 8, no. 1 (March 2004): 96–112. http://dx.doi.org/10.1108/13612020410518727.

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3

Spalletta, Marica, and Lorenzo Ugolini. "Fashion/Social Advertising. What Happens When Fashion Meets Social Issues." COMMONS 3, no. 1 (2014): 118–58. http://dx.doi.org/10.25267/commons.2014.v3.i1.05.

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4

Barry, Ben, and Barbara J. Phillips. "The fashion engagement grid: understanding men's responses to fashion advertising." International Journal of Advertising 35, no. 3 (June 9, 2015): 438–64. http://dx.doi.org/10.1080/02650487.2015.1037232.

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5

Martin, Richard. "Fashion in the Age of Advertising." Journal of Popular Culture 29, no. 2 (September 1995): 235–54. http://dx.doi.org/10.1111/j.0022-3840.1995.2902_235.x.

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Phillips, Barbara J., and Edward F. McQuarrie. "Narrative and Persuasion in Fashion Advertising." Journal of Consumer Research 37, no. 3 (October 2010): 368–92. http://dx.doi.org/10.1086/653087.

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Salam, Muhammad Talha, Nazlida Muhamad, and Vai Shiem Leong. "Muslim millennials’ attitudes towards fashion advertising." International Journal of Advertising 38, no. 5 (July 4, 2019): 796–819. http://dx.doi.org/10.1080/02650487.2019.1585648.

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RISMANTOJO, SANDY. "ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY." Serat Rupa Journal of Design 1, no. 1 (January 19, 2018): 01. http://dx.doi.org/10.28932/srjd.v1i1.439.

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Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding; fashion; icon; index

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Zheng, Jin-Hui, Bin Shen, Pui-Sze Chow, and Chun-Hung Chiu. "The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences." Mathematical Problems in Engineering 2013 (2013): 1–16. http://dx.doi.org/10.1155/2013/534605.

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It is well known that purchase of luxury fashion brands is strongly influenced by social needs such as the need for uniqueness and the need of conformity. The existence of these two competing social needs separates customers into two groups who exhibit different buying behaviors. This paper concerns the impacts of such social influences between different consumer groups on pricing and advertising strategies of luxury fashion brands with penalty of insufficient advertising. We start by considering different advertising allocation strategies and derive the corresponding local optimal pricing and advertising allocation policies, through which the global optimal policy that maximizes the company’s profit can be obtained. Important insights on strategic advertising for luxury fashion brands are discussed.

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Park, Eun Hee, and Won Ja Lee. "A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising." Textile Coloration and Finishing 25, no. 4 (December 27, 2013): 337–44. http://dx.doi.org/10.5764/tcf.2013.25.4.337.

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Ye, Minhee, and Eunhyuk Yim. "Pastiche of Art-Works in Fashion Advertising." Journal of the Korean Society of Clothing and Textiles 40, no. 6 (December 31, 2016): 1072–84. http://dx.doi.org/10.5850/jksct.2016.40.6.1072.

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Eom, Hyo Jin, Nara Youn, and Dong Jae (Jay) Lim. "GREEN ADVERTISING IN THE SUSTAINABLE FASHION MARKETS." Global Fashion Management Conference 2019 (July 11, 2019): 429–31. http://dx.doi.org/10.15444/gfmc2019.04.05.02.

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Lascu, Dana-Nicoleta, Marta Marcheva, and Kendree Thieringer. "Magazine online advertising in France and the United States." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 120–35. http://dx.doi.org/10.1108/jfmm-09-2014-0063.

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Purpose – The purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising investigations, this research offers a comparison of online fashion magazine advertisements in France and the USA in terms of needs appeals, emotional appeals, and sex appeals. Design/methodology/approach – Elle and Vogue were identified as prominent fashion magazines with an online presence in France and the USA After pretesting to identify appeals that appeared most frequently in online fashion advertisements, a content analysis of website advertisements was conducted with the full population of online advertisements in the US and French Elle and Vogue at the time of the study. Findings – The research found that need appeals conform primarily to national character and that emotional advertising is more preponderant in French advertisements, whereas sexual advertising is more preponderant in US advertisements. For needs appeals, the need for affiliation was higher for US advertisements, whereas online French magazines advertisements were more likely to use guidance and safety appeals. The need for prominence, attention, and autonomy were higher for online US magazine advertisements, whereas French advertisements were more likely to use escape and aggression appeals. Originality/value – As fashion magazines develop an online presence that is well coordinated with their print fashion pages, it is important to understand how advertising sponsors on the magazines’ webpages target consumers. This study is a first step in providing cross-cultural comparative insights into advertising appeals in relation to national character and preferences.

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14

Guedes, Biatriz, Aurore C. Paillard-Bardey, and Anke Schat. "Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience." International Journal of Market Research 62, no. 2 (September 24, 2018): 124–26. http://dx.doi.org/10.1177/1470785318801152.

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Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.

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Soshnikova, Irina Anatol'evna. "St. Petersburg’s ballet in fashion photography." Культура и искусство, no. 5 (May 2021): 25–36. http://dx.doi.org/10.7256/2454-0625.2021.5.35687.

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The subject of this research is the St. Petersburg’s ballet in interpretation of the masters of fashion photography. The goal of this article consists in the analysis of specificity of modern fashion photography, and examination of the phenomenon of reference to the theme of ballet on the example of works of the prominent fashion photographers, such as Richard Avedon, Patrick Demarchelier, Deborah Turbeville, as well as certain Russian photographers. Special attention is given to examination of fashion photography not so much as the genre of photographic art, but as an important advertising tool. The relevance of fashion photography is associated with the increasing importance of visualization in life of a modern person; it plays a significant role in the social, cultural, and mythological life of the society. The article outlines the aspects of reference of fashion photographers to the theme of ballet; analyzes the peculiarities of using ballet images in photography; determines their role as a visual component of advertising campaigns in fashion industry; describes the advantages and effectiveness of their use in advertising and presentation of products. The author notes the frequency of referring to the theme of ballet in fashion photography, which leads to the increase of its artistic and cultural significance.

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16

Dahlberg, Leif. "All Aboard the Louis Vuitton Train!" Pólemos 10, no. 1 (April 1, 2016): 179–95. http://dx.doi.org/10.1515/pol-2016-0010.

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Abstract The article discusses fashion advertising as a means to access and understand contemporary social imaginary significations of the body politic, focusing on an advertising for Louis Vuitton. The article suggest that one can read advertising as a form of continuous, running commentary that society makes of itself, and through which one can unearth the social imaginary. The article finds a plethora of meanings in the selected advertising for Louis Vuitton, but the central finding is that the fashion advertising represents community as an absence of community; in other words as a deficit that the brand somehow is able to rectify.

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Fowler, Jie G., Timothy H. Reisenwitz, and Les Carlson. "Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads." Journal of Global Fashion Marketing 6, no. 3 (June 12, 2015): 194–206. http://dx.doi.org/10.1080/20932685.2015.1032319.

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Chu, Shu-Chuan, and Yoo-Kyoung Seock. "The Power of Social Media in Fashion Advertising." Journal of Interactive Advertising 20, no. 2 (May 3, 2020): 93–94. http://dx.doi.org/10.1080/15252019.2020.1802955.

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Kim, Jae-Eun, Stephen Lloyd, Keji Adebeshin, and Ju-Young M. Kang. "Decoding fashion advertising symbolism in masstige and luxury brands." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (May 13, 2019): 277–95. http://dx.doi.org/10.1108/jfmm-04-2018-0047.

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PurposeThe purpose of this paper is to advance the theory and practice of luxury and masstige brand advertising effectiveness by decoding symbolism imbedded in fashion advertising.Design/methodology/approachThis research employs a semiotic analysis of masstige brand advertising to discover those messages and themes that emerge and that communicate masstige values.FindingsThe research identifies identitary values that are exclusive to masstige brands, and those they share with luxury brands.Research limitations/implicationsThe purpose of this research is not to make generalizations; rather, its purpose is to offer insights into those themes that define luxury and masstige brand identitary values.Practical implicationsThe research provides insights into the key identifiers, which may inspire further research and provide marketing insights for the operation management in luxury fashion.Originality/valueThe research contributes to luxury and masstige retail brand research by identifying the symbolic meaning of luxury advertising.

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20

Lai, Yiwei, and Milda Perminiene. "Embracing imperfection: contemporary fashion communication and consumer well-being." Journal of Fashion Marketing and Management: An International Journal 24, no. 4 (April 24, 2020): 685–703. http://dx.doi.org/10.1108/jfmm-03-2019-0040.

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PurposeFashion advertising as a contemporary ideological form has the power to deliver semiotic messages, which frames individuals' perception. Promoting perfection in consumer culture has resulted in the creation of unrealistic self-image and negative effects that led to psychological illnesses and pathological behaviours. The purpose of this paper is to investigate the ideology behind the contemporary fashion advertising that embraces imperfection and is linked to consumer subjective well-being.Design/methodology/approachNine fashion ads were selected based on the WGSN consumer report Embracing Imperfection. A sample of images was analysed applying semiotic analysis combined with the criteria of content analysis.FindingsThe results supported the notion that some contemporary fashion communication brands are challenging the conventional idea of perfection. Five themes were identified as the characteristics that bridged the visual surface of advertising with its hidden ideologies of imperfection. By supporting “anonymity”, fashion brand communication is against excessive self-focus and helps reducing anxiety due to being imperfect. By promoting “rawness”, it encourages authenticity and uniqueness. “Banality” rejects materialism and promotes the beauty of the boring day. “Ugliness” advocates for removal of the single standards and celebrate individual differences, and “spontaneity” is interchangeable for humanity, freedom, openness and acceptance of self.Originality/valueThis study is among the few attempts to conduct semiotic analysis of fashion advertising images aiming to identify the visual components and ideologies that could potentially be linked to subjective well-being in fashion communication.

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21

Park, Jae-Ok, Kyung-Hoon Lee, and An-Nie Lee. "A Study of Consumer's Advertising Attitude Related to Mobile Fashion Advertising and Involvement." Journal of the Korean Society of Clothing and Textiles 31, no. 1 (January 31, 2007): 131–40. http://dx.doi.org/10.5850/jksct.2007.31.1.131.

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22

Rahayu, Endang Edi. "Pengaruh Karakteristik Bintang Iklan dan E-Commerce terhadap Minat Beli Ulang Produk Fashion di Kota Madya Madiun." JURNAL EKOMAKS : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi 7, no. 2 (January 18, 2019): 108–11. http://dx.doi.org/10.33319/jeko.v7i2.10.

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The number of internet users is increasing, thus causing the rise of people buying online. Marketing via online is considered more practical and more attractive consumer.Online shopping is a relatively new thing in Indonesia.Konsumen feel the need to find information about the product offered.One product offered is a fashion product.Pemilihan celebrities as endoser is considered will affect the interest of purchase . Then the company must really understand the characteristics of celebrities that are used as advertising stars. The results show that partially and simultaneously, the characteristics of advertising and e-commerce stars have a significant effect on the interest of buy back of fashion products. And the dominant factor is e-commerce.Keyword: Advertising Star Characteristics, E-Commerce, Interest Of Buy Back of Fashion Product.

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23

Nannini, Victoria. "Fashion consumption in digital media: Multiple practices and new identities." Fashion, Style & Popular Culture 7, no. 4 (October 1, 2020): 519–37. http://dx.doi.org/10.1386/fspc_00041_1.

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It is possible to assert that the fashion system constitutes a complex device that determines consumption agendas. Fashion clothing is massively consumed, and consumer habits are deeply affected by online advertising. These consumption practices are not simply passive, sometimes they are creative, yet they are still part of the fashion disciplinary device. In these consumption practices, a range of expressions and discourses between individuals may be detected as well as multiple subjectivities under construction within contemporary societies. The intention of this article is to shed some light on the role of online fashion consumption practices within our societies, which are traversed by daily and prevailingly online advertising and encourage increased consumption. ‘Influencers’ are one novel example of how online advertising is subtly influencing fashion consumption. Even though consumers show certain tendencies in acquiring fashion clothing from specific brands, via different digital media outlets depending on their socioeconomic status and their peer groups, their consumption practices may try to subvert the conventional formats through which fashion clothing has been consumed traditionally. Nevertheless, as much as these practices seem to promote freedom, they might confirm the tactics of the system and just be a part of the algorithmic logic that imposes certain products, reproducing established categories.

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Sienatra, Krismi Budi. "Penggunaan Brand Awareness sebagai Mediasi Antara Advertising dan Purchase Decision Produk Fashion Online." Jurnal Manajemen Bisnis dan Kewirausahaan 4, no. 6 (November 25, 2020): 340. http://dx.doi.org/10.24912/jmbk.v4i6.9047.

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Hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menciptakan pelanggan baru dan mempertahankan pelanggan lama dengan cara selalu aktif dalam melakukan promosi produk salah satunya dengan advertising. Sebagian besar perusahaan mengandalkan dan menggunakan advertising guna memperbesar peluang agar produk lebih dikenal secara luas sehingga dapat menciptakan sebuah brand awareness. Tujuan dilakukannya penelitian ini adalah untuk mengeji pengaruh advertising terhadap keputusan pembelian produk fesyen online dengan merek ASTYLE dengan brand awareness sebagai variabel mediasi. Penelitian ini terdapat variabel bebas (Advertising), variabel terikat (Keputusan Pembelian) dan variabel mediasi (Brand Awareness). Penelitian dilakukan dengan mengambil sampel 52 orang yang sudah pernah membeli produk fesyen online merek ASTYLE. Metode pengumpulan data pada penelitian ini dilakukan dengan cara penyebaran kuisioner. Penyebaran kuesioner dilakukan dengan cara penyebaran kuesioner secara langsung dengan teknik sampling yang digunakan adalah accidentalsampling. Teknik analisis yang digunakan dalam penelitian ini adalah analisis jalur (Path Analysis). Hasil penelitian menunjukkan bahwa advertising berpengaruh signifikan terhadap brand awareness produk, advertising berpengaruh signifikan terhadap keputusan pembelian produk dan brand awareness berpengaruh signifikan terhadap keputusan pembelian produk.

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Je, Eun-Suk. "A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -." Research Journal of the Costume Culture 20, no. 2 (April 30, 2012): 251–62. http://dx.doi.org/10.7741/rjcc.2012.20.2.251.

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제은숙. "A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -." Research Journal of the Costume Culture 20, no. 2 (April 2012): 251–62. http://dx.doi.org/10.29049/rjcc.2012.20.2.251.

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Park, Ji-Young, Sung-Jee Chung, and Dong-Geon Kim. "The Fashion Involvement and Attitudes of Consumers toward Advertising and Buying Intensions According to Types of Jeans Advertising in Fashion Magazines." Journal of the Korean Society of Clothing and Textiles 34, no. 1 (January 31, 2010): 40–49. http://dx.doi.org/10.5850/jksct.2010.34.1.40.

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Lee, Da-Ae, and Sun-Jin Hwang. "Effects of Types of Endorser and Fashion Goods, Fashion Involvement on Preference of Advertising." Korean Society of Beauty and Art 18, no. 1 (March 20, 2017): 173–87. http://dx.doi.org/10.18693/jksba.2017.18.1.173.

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29

Siemens, Elena. "Diesel® Plays the Fool: Translating Performance in Fashion Ads." TranscUlturAl: A Journal of Translation and Cultural Studies 9, no. 1 (June 22, 2017): 125. http://dx.doi.org/10.21992/t97w6p.

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This paper discusses the controversial “Be Stupid” advertising campaign by Diesel, recipient of the Grand Prix Lion at the Cannes International Advertising Festival (2010). Banned in some countries for its potentially negative impact on children, this campaign employs theatrical staging combined with provocative slogans, such as “Stupid Might Fail. Smart Doesn’t Even Try.” Illustrated with orginal images inspired by Diesel, the paper refers to prominent theorists and artists (from Derrida to Warhol) to consider the complex (and productive) relationship between translation and performance.

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30

He, Yi, Zhiying Liu, and Khalid Usman. "Coordination of Cooperative Advertising in a Two-Period Fashion and Textiles Supply Chain." Mathematical Problems in Engineering 2014 (2014): 1–10. http://dx.doi.org/10.1155/2014/356726.

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Previous studies related to cooperative advertising mainly focus on the one-period supply chain. In the fashion and textiles (FT) supply chain, the demand of most FT products (fashion clothing, vogue handbags, fashion shoes, and so on) varies over time due to the trends of fashion. In these conditions, a decision-making framework with a multiple-period supply chain becomes more realistic. In view of this, we investigate the optimal cooperative advertising strategies in a two-period FT supply chain consisting of a manufacturer and a retailer in two different scenarios: (i) each channel member makes decisions within a cooperative program; (ii) the retailer is vertically integrated with a manufacturer. Also, we introduce a two-way subsidy contract to coordinate the supply chain.

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31

Pires, Helena. "The urban landscape and fashion advertising: the case of the DKNY brand." Comunicação e Sociedade 26 (December 28, 2014): 291–305. http://dx.doi.org/10.17231/comsoc.26(2014).2040.

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Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication. This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertising, and especially to investigate the extent to which the collective imagination contributes to that process. This research therefore seeks to identify the main landscape referents represented and search for the respective association with various cultural and artistic universes, such as literature, pho- tography or cinema. Underlying this critical reflection is an understanding that landscape is not just a simple decor, but conversely an extremely important visual and discursive re- source for the advertising message. Secondly, this paper attempts to challenge the implica- tions of fashion brands outdoor advertising specifically in relation to the urban landscape and to the everyday life experience. Therefore, it is also an important aim of this article to dis- cuss outdoor advertising within the scope of the more recent cultural and aesthetic trends. In order to achieve the stated objectives and engage in a scientific discussion of the topic, the case of the fashion brand Donna Karan New York – DKNY was selected, as it is considered to be paradigmatic of the main operational principles and hypotheses researched.

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32

Wu, Zhu Li. "Analysis on Differential Equation of Decision Model Based on Matlab Simulation." Applied Mechanics and Materials 602-605 (August 2014): 3301–5. http://dx.doi.org/10.4028/www.scientific.net/amm.602-605.3301.

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This paper introduces Runge-Kutta method into the game decision model of advertising differential equation, and establishes the two-order Runge-Kutta and the four-order Runge-Kutta differential equation models to study the impact of new fashion product on the sales and the impact of supply chain on the overall performance. In order to verify the validity and reliability of the model, this paper uses the MATLAB software to design the algorithm of advertising promotion differential equation model, and gets the accounting system of three types of advertising sales, and uses this system to statistics the sales. From the results we can see, the popular goods and seasonal goods have the largest effect on the new development fashion goods sales in three types of advertising, so it should increase the advertising delivery in popular goods and seasonal goods to ensure the sales of new fashionable goods.

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Murillo-Zegarra, Miluska, Carla Ruiz-Mafe, and Silvia Sanz-Blas. "The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps." Sustainability 12, no. 17 (August 20, 2020): 6753. http://dx.doi.org/10.3390/su12176753.

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This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobile apps in the fashion industry. While consumer-driven factors have attracted much attention, little research has examined the impact of data-driven mobile advertising alerts on consumer continuance intention for branded mobile apps. This paper analyses the combined influence of consumer beliefs, data-driven mobile advertising alerts, and perceived value on mobile advertising acceptance, intention to repurchase, and recommendation behaviour towards branded mobile apps on social media. In total, 340 valid responses from Spanish customers of an online fashion outlet, all social media users, who make their purchases from the company exclusively through its branded mobile application, were analysed to test the hypotheses, using structural equation modelling. The results showed that mobile advertising acceptance, intention to repurchase, and recommendation behaviour are driven by the perceived value of the branded mobile app. Perceived value is determined by the usefulness of the branded mobile app, attitudes towards mobile advertising alerts, and irritation. Mobile advertising content (informativeness and credibility) improves attitudes towards mobile advertising alerts. Ease of use increases perceived usefulness, while perceived control decreases irritation. Managerial implications are provided.

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34

Stokes, Sally Sims. "Patterns of the Fair: Demorest's monthly magazine, the Centennial Exhibition of 1876 and analysis of fashion advertising art." Art Libraries Journal 42, no. 1 (December 15, 2016): 26–34. http://dx.doi.org/10.1017/alj.2016.41.

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Fashion magazines contain hidden delights ripe for investigating. One can explore overt content and covert messages in fashion magazine advertising art by probing the periodical and its promotional images for historical or social clues and for the advertiser's manipulative methods. Art librarians can apply and encourage the use of analytical techniques in connection with fashion advertising art from any era or region of the world. The focus here is on a single firm, the Demorest Fashion and Sewing-Machine Company, best known for its paper sewing patterns, and how in a single volume of its monthly magazine it promoted the purchase of fashion goods in connection with a world's fair: the 1876 Centennial Exhibition in Philadelphia. Comparing a 19th-century fashion engraving with a related photograph; and viewing a magazine advertisement as a set of repeating patterns according to a 21st-century process, fractal-concept analysis, together yield a trove of information and prompt further ideas for alternate and peripheral lines of inquiry.

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35

Choi, Sun-Hyung. "The Response to Postmodern Fashion Advertisement and Advertising Effect." Journal of the Korean Society of Clothing and Textiles 32, no. 2 (February 29, 2008): 328–39. http://dx.doi.org/10.5850/jksct.2008.32.2.328.

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36

Arkhipova, N. A. "Japanese culture in advertising of fashion industry 21th century." Vestnik of Saint Petersburg State University of Culture 1 (42) (2020): 142–48. http://dx.doi.org/10.30725/2619-0303-2020-1-142-148.

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Salam, Muhammad Talha, Nazlida Muhamad, and Vai Shiem Leong. "Muslim consumers' attitudes toward fashion advertising: a conceptual framework." International Journal of Islamic Marketing and Branding 3, no. 3 (2018): 245. http://dx.doi.org/10.1504/ijimb.2018.095843.

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Leong, Vai Shiem, Nazlida Muhamad, and Muhammad Talha Salam. "Muslim consumers' attitudes toward fashion advertising: a conceptual framework." International Journal of Islamic Marketing and Branding 3, no. 3 (2018): 245. http://dx.doi.org/10.1504/ijimb.2018.10016953.

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Taylor, Charles R. "Advertising for Luxury and Fashion Goods: An Emerging Area." International Journal of Advertising 35, no. 3 (April 2, 2016): 389–90. http://dx.doi.org/10.1080/02650487.2016.1163868.

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40

Buratto, A., and G. Zaccour. "Coordination of Advertising Strategies in a Fashion Licensing Contract." Journal of Optimization Theory and Applications 142, no. 1 (February 27, 2009): 31–53. http://dx.doi.org/10.1007/s10957-009-9511-x.

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41

Cho, Yun Su. "A Study on Parody in Fashion Brand Advertising Campaign." Journal of Basic Design & Art 21, no. 5 (October 31, 2020): 525–46. http://dx.doi.org/10.47294/ksbda.21.5.38.

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42

G. Fowler, Jie, Timothy H. Reisenwitz, and Aubrey R. Fowler. "Fashion globally." Qualitative Market Research: An International Journal 17, no. 3 (June 3, 2014): 172–91. http://dx.doi.org/10.1108/qmr-04-2013-0022.

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Purpose – The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective. Design/methodology/approach – This exploratory qualitative focus group study showed a set of validated advertisements to 64 female participants. Half of the sample was from the USA, the other half was from China. To examine generational differences, the interviewees were split by age in each group: half of the participants were between 18 and 34, and half were between the age of 45 and 65 years. Findings – Both Chinese and American target audiences viewed the trendy advertisements with an aspirational eye in which the advertisement was interpreted as representing an ideal self to which they aspired, one that they wanted to achieve but, for some reason(s), were not capable of achieving at the time. However, the degree of aspiration varied for Chinese and American audiences. Research limitations/implications – Because of the chosen research approach, the research results may lack generalizability. Therefore, future research may use survey and experimental research approaches. Practical implications – International marketers may need to design advertisements with more “realistic” imagery, while keeping the idealized Western style in Chinese advertising. Advertisers should also be cognizant of intergenerational influences in the Chinese market; many young Chinese women still rely on their mothers regarding fashion purchase decisions. Originality/value – This paper fills a need to understand both the similarities and the differences in marketing communications across cultures.

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Lee, Okkyung, Yejin Lee, and Heeran Lee. "Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19." Sustainability 13, no. 17 (August 31, 2021): 9782. http://dx.doi.org/10.3390/su13179782.

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In this study, we analyzed the changes in South Korean and international fashion sharing websites before and after the COVID-19 pandemic to suggest ways to use fashion sharing services for sustainable fashion. Additionally, we evaluate the usability and accessibility of the site to provide usable data when configuring the fashion sharing service site. Changes in various elements of 21 domestic and foreign fashion sharing websites were analyzed. Five websites were selected and assessed for their usability and accessibility using Likert scales. Results revealed that the sharing price was approximately 30% of the selling price, and international websites offered more diverse brands, items, and sizes than South Korean websites. Regarding usability, “Rent-It” and “Rent the Runway” scored high points, and “Rent the Runway” had a high average value for accessibility. Additionally, despite the given circumstances, only two South Korean and a few international websites seemed to be advertising about hygiene, on topics such as laundry and sterilization. Therefore, in South Korea, focusing on one or two shared items, securing a wide range of brands, items, and sizes, and advertising hygiene is essential. A fashion sharing website focused on effective usability, accessibility, and product hygiene will ensure sustainable fashion sharing remains stable.

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Sharif, Khurram, Asif Raza, and Amit Das. "Fashion model profiles: the intersection of self, ideal and preferred." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (January 8, 2018): 23–42. http://dx.doi.org/10.1108/apjml-06-2016-0093.

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Purpose The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers exposed to both local and foreign fashion advertising. Design/methodology/approach The study sample consisted of 161 young female (18-30 years old) university students from the State of Qatar. A research questionnaire was designed to assess the perceptions of young Qatari females toward the facial features of a cluster of international fashion models representing a variety of looks. Due to the cultural sensitivity of the research topic, data were collected online using SurveyMonkey. Apart from the key demographics, the research questionnaire captured the respondent’s own self-assessed facial profile, an ideal facial profile, and the facial profile of the most preferred model from a set of choices. The authors analyze the similarities and differences between the three profiles collected from each respondent: self, ideal and choice. Findings The findings indicated that a mix of facial features (a blend of classical Arabic looks and contemporary Western looks) is preferred by most respondents. This matches the expectation of consumers exposed to local as well as international fashion advertising. Practical implications In developing markets (such as Qatar), preference for fashion models is shaped by a combination of local and foreign advertising influences. Hence, it is likely that hybrid models (i.e. representing a combination of Eastern and Western looks) appeal to young female consumers within these markets. Retailers of fashion clothing and accessories can use this information to select models who maximize the appeal of their brands. Originality/value The research sheds light on how judgments about the attractiveness of female models are made by triangulation among the self, the ideal and the selection of models available to choose from. The research provides a window into how young women make judgments of physical attractiveness based on facial features.

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Spagnol Simi dos Santos, Silvia, and Giandra Ceron. "Symbolic Power in Fashion Advertising. Study of Advertising in Mulberry’s Autumn / Winter 2013/14 Campaign." Eikon journal on semiotics and culture, no. 1 (June 15, 2017): 17–26. http://dx.doi.org/10.20287/eikon-n01-a02.

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Skjulstad, Synne, and Andrew Morrison. "Fashion Film and Genre Ecology." Journal of Media Innovations 3, no. 2 (November 11, 2016): 30–51. http://dx.doi.org/10.5617/jmi.v3i2.2522.

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We analyse the challenges and changing character, production and consumption of the emerging genre fashion lm through a genre as ecology approach. This approach accounts for the complexity of various rhetorical practices used within the creative industries, such as fashion. We find that digital mediation compels genre innovation in networked cultures in the mediation of fashion. We examine three fashion films to ascertain how they function as cultural production within web- and mobile-based communication and networked articulations. These need to be understood as part of distributed, polyvocal and multimodally mediated digital branding and advertising strategies that have largely not been addressed as genre by media and communication studies. Genre ecology is proposed as an addition to typological and developmental models of (media) genre innovation.

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Kim, Tae Youn. "Male Consumer’s Perceptions of Fashion Brands’ Advertising Investmentand Brand Equity." Fashion & Textile Research Journal 22, no. 2 (April 30, 2020): 192–201. http://dx.doi.org/10.5805/sfti.2020.22.2.192.

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Beom, Seo Hee, and Eun Hyuk Yim. "Artistic Expression in the Fashion Advertising Photography of Juergen Teller." Korean Society of Fashion Design 17, no. 4 (December 31, 2017): 1–17. http://dx.doi.org/10.18652/2017.17.4.1.

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Ji, Hye Kyung. "The Effects of Advertising Expenditure on Sales in Fashion Companies." International Journal of Costume and Fashion 17, no. 1 (June 30, 2017): 17–28. http://dx.doi.org/10.7233/ijcf.2017.17.1.017.

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Park, Hye-Sun. "Advertising effects of the affect induced by TV fashion advertisements." Korean Journal of Human Ecology 17, no. 3 (June 30, 2008): 493–500. http://dx.doi.org/10.5934/kjhe.2008.17.3.493.

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