Academic literature on the topic 'Fashion and globalization'

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Journal articles on the topic "Fashion and globalization"

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Rees, Kathleen, and Eun Joo Park. "Globalization and fashion marketing performance." Journal of Global Fashion Marketing 4, no. 1 (January 2013): 1–3. http://dx.doi.org/10.1080/20932685.2012.753264.

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Winter, Amy H. "The Fabric of Cultures: Fashion, Identity: Globalization." Dress 34, no. 1 (January 2007): 102–5. http://dx.doi.org/10.1179/036121107805252908.

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Godart, Frédéric. "The power structure of the fashion industry: Fashion capitals, globalization and creativity." International Journal of Fashion Studies 1, no. 1 (April 1, 2014): 39–55. http://dx.doi.org/10.1386/infs.1.1.39_1.

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Garrett, Maryhelen, and Kaycee Hale. "The international fashion video library: documenting the globalization of fashion for the future." Art Libraries Journal 13, no. 2 (1988): 17–20. http://dx.doi.org/10.1017/s0307472200005630.

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Fashion has been categorized as a global means of non-verbal communication, television has been classified as the medium with a global communications message, and videotapes are becoming a primary documentary format for both. The International Fashion Video Library (IFVL), located in Los Angeles and a division of the Fashion Institute of Design and Merchandising (FIDM) Museum and Library Foundation, is the world’s only fashion video library open to students, educators, scholars, industry, and the general public. Its purpose is to collect, organize, and preserve archival, contemporary, and futuristic videotapes which document the various facets of the fashion industry.
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BAYNOVA, Maria, Polina PALEKHOVA, Alexander PETROV, and Ariadna PETROVA. "Cultural Globalisation, Consumer Society And Fashion Industry In Russia: New Socio-Historical Trends." WISDOM 13, no. 2 (December 26, 2019): 146–54. http://dx.doi.org/10.24234/wisdom.v13i2.275.

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The article presents a philosophical and sociological analysis of processes of cultural globalization, development of consumer society and fashion industry in Russia. Authors analyze the social foundations of cultural globalization. The article examines the influence of cultural globalization on the process of distribution of symbols of new mass culture. The article analyzes the peculiarities of the development of the fashion and entertainment industry in the modern Russian society. The article also examines the specific impact of the processes of marketization and the displacement of national cultures in the system of modern societies.
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Trower, V. W. "Review: Re-Orienting Fashion: The Globalization of Asian Dress." Journal of Design History 17, no. 2 (June 1, 2004): 197–99. http://dx.doi.org/10.1093/jdh/17.2.197.

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Vänskä, Annamari, and Olga Gurova. "The fashion scandal: Social media, identity and the globalization of fashion in the twenty-first century." International Journal of Fashion Studies 00 (July 1, 2021): 1–23. http://dx.doi.org/10.1386/infs_00045_1.

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During the latter part of the 2010s, many fashion brands – e.g., Gucci, Burberry, Dolce & Gabbana, Prada, Dior – have been caught up with scandals and called out for racism, cultural appropriation and other types of insensitivity towards vulnerable groups. This article will unpack, through critical analysis of some of these examples, the changing landscape of the ‘fashion scandal’ in the late-2010s. We understand fashion scandals as the fuel of fashion. They are debated in social media and they are controversial actions, statements or events that cause strong emotional responses. Even though scandal has been proven effective in fashion marketing for decades, and despite it is still frequently used, there might be a change on the way. Our examples suggest that with the rise of social media and its so-called ‘citizen journalism’ the tactics of creating scandals may have lost their lustre and can easily turn against the brand. We will also discuss new tactics that brands have adopted to escape undesired scandals by establishing new roles such as the ‘diversity consultant’.
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Ахренова, Н. А., and А. А. Орлова. "The Global and the National in the Linguistics of Fashion Blogs." Иностранные языки в высшей школе, no. 3(58) (November 15, 2021): 62–70. http://dx.doi.org/10.37724/rsu.2021.58.3.007.

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Исследуются лингвопрагматические и лингвокультурные особенности текстов англоязычной, испаноязычной и франкоязычной блогосферы моды. Основой написания статьи явилась следующая гипотеза: в процессе глобализации происходит унификация письменных традиций в различных лингвокультурах с сохранением ключевых особенностей менталитета и национального характера. Цель исследования состоит в изучении влияния процесса глобализации на национальное своеобразие культур, их лингвистические особенности и традиции создания письменного текста, что находит отражение в текстах блогов, посвященных модной индустрии. В результате проведенного изучения обнаружено определенное сходство блогов о моде в трех лингвокультурах: англоязычной, франкоязычной и испаноязычной. Обоснованность выводов, к которым пришли авторы в ходе сравнительного анализа сходств и различий в употреблении лингвистических средств и средств художественной выразительности в блогах на упомянутых ранее языках, подтверждается обширным проанализированным материалом — 30 модных блогов на трех языках, входящих в десятку самых популярных. The article focuses on linguo-pragmatic and linguocultural features of the texts of the English-speaking, Spanish-speaking and French-speaking fashion blogosphere. Hypothetically, in the process of globalization, written traditions are unified in various linguistic cultures, but at the same time they retain the key features of mentality and national character. The purpose of the paper is to study the impact of globalization on the national identity of cultures, their linguistic characteristics and traditions of creating a written text, which is reflected in the rapidly developing blogosphere, exemplified by fashion blogs. The study found some similarities between fashion blogs across three linguistic cultures: English, French, and Spanish. The validity of the conclusions made by the authors in the course of a comparative analysis of the similarities and differences in the use of linguistic means and means of artistic expression in blogs in the previously mentioned languages is confirmed by extensive material for analysis — 30 fashion blogs in three languages, which are among the ten most popular.
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Rabkina, Nadezhda, and Lina Bahtina. "Beauty- and Fashion-Blogs: Lost in Translation." Virtual Communication and Social Networks 2022, no. 3 (September 26, 2022): 143–49. http://dx.doi.org/10.21603/2782-4799-2022-1-3-143-149.

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Fashion and beauty blogs appeared as a result of the globalization of the fashion and beauty industry, as well as the virtualization of popular fashion magazines. They introduce a new type of discourse that attracts both marketers and translation theorists, because the Russian Internet badly needs prompt and high-quality translation of huge volumes of such content. Typical problems of audiovisual translation (compression, synchronization) are superimposed on the abundance of constantly growing terms. Beauty/fashion blogs are a kind of visual-verbal unity, where the visual demonstration of a product is accompanied by a verbal component, i.e., description, instructions, etc. This article introduces an analysis of Vogue video blogs, which confirmed other scientific publications on this topic: language economy and technical specifics of audiovisual translation make loan translation, transcription, and transliteration the most popular translation methods in this type of discourse. The translator must have a certain erudition in fashion and beauty industry, since specialized glossaries on these topics do not have time to record new terms and professionalisms that constantly emerge within this rapidly developing area.
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Ayuningtyas, Winda Eka Pahla, and Galant Nanta Adhitya. "FASHION AND COMMODIFICATION: AN ANALYSIS ON THE GLOBAL PHENOMENON OF SUPREME." Rubikon : Journal of Transnational American Studies 8, no. 2 (October 11, 2021): 153. http://dx.doi.org/10.22146/rubikon.v8i2.69692.

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Globalization is the global information spread and people interconnectivity. It is driven by technological developments in transportation and communication, removing cultural boundaries among nations. Cultural differences are increasingly less tangible and visible in all cultural products, including in fashion. Due to globalization, fashion brands that originate in a certain country can open stores across multiple continents. The invention of the Internet further widens their accessibility by consumers in any part of the world. However, globalization also brings an affordability gap between the upper and the lower classes. Nonetheless, fashion brands can also take advantage of this economic difference in appealing to their consumers. One of those brands is Supreme. Founded in 1994, it became the most sought-after hypebeast brand among street-fashion enthusiasts worldwide. How do they do it in less than 30 years is interesting to analyze. To answer this objective, this article is conducted from the cultural studies standpoint and the case study method. There are three formulas of positioning it adopts in order to grow globally: (1) the commodification African-American community, (2) the use of celebrity endorsement, and (3) the hype of limited-edition releases. Supreme sells oversized streetwear, heavily influenced by Hip-hop culture, a music genre rooted in the lives of African Americans. The brand makes use of celebrities, especially rappers, to endorse its clothes and accessories. It also continually makes headlines by releasing limited-edition products as well as collaborating with well-known figures and brands.
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Dissertations / Theses on the topic "Fashion and globalization"

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Benetti, Maísa Regina. "The effects of globalization on the fashion industry." Master's thesis, Univerisdade de Lisboa. Faculdade de Arquitetura, 2016. http://hdl.handle.net/10400.5/13444.

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Kutesko, Elizabeth. "Fashioning Brazil : globalization and the representation of Brazilian dress in National Geographic." Thesis, Courtauld Institute of Art (University of London), 2016. http://ualresearchonline.arts.ac.uk/12111/.

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As a popular ‘scientific’ and educational journal, National Geographic, since its founding in 1888, has positioned itself as a voice of authority within mainstream American print media, offering what purports to be an unprejudiced ‘window onto the world’. Previous scholarship has been quick to call attention to the magazine’s participation in an imperialist representational regime. Catherine A. Lutz and Jane L. Collins, Tamar Rothenberg and Linda Steet have all argued that National Geographic’s distinctive, quasi-anthropological outlook has established hierarchies of difference and rendered subjects into dehumanised objects, a spectacle of the unknown and exotic other. A more nuanced understanding can be reached by drawing upon Mary Louise Pratt’s concept of the ‘contact zone’. Pratt defined the contact zone as ‘spaces where cultures meet, clash and grapple with each other, often in contexts of highly asymmetrical relations of power’. Photographs since National Geographic’s centenary edition in September 1988 have traced the beginnings of a different view of encounters within the United States-Brazil contact zone, driven by the forces of globalisation, which have resisted the processes of objectification, appropriation and stereotyping frequently associated with the rectangular yellow border. This is because they have provided evidence of a fluid and various population, which has selected and experimented with preferred elements of American and European dress, and used it to fashion their own, distinctly Brazilian identities. This thesis will examine both the visual and textual strategies that National Geographic and National Geographic Brasil (the Portuguese-language version of the magazine, established in Sao Paulo in May 2000) have used to fashion Brazil, but also the extent to which Brazilian subjects can be seen to have self-fashioned, through the strategic appropriation of clothing and ideas derived from an existing and dominant global culture. It will approach dress not simply as cloth but as a system of communication, whose many meanings are not fixed but continually informed and to an extent, even performed, by its visual, material, and textual representation. This thesis employs a multidisciplinary mode of analysis that draws on five Brazilian scholars, each of whom have used dress and fashion metaphors in their writings, which have encompassed poetry, film studies, poststructuralist theory, literary criticism and anthropology.
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Cöster, Fredrik, Vidar Hwang, and Johan Svensson. "Country of origin : Does it really matter in the current globalization?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44044.

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COO is a construct that refers to the country which a consumer associates a certain product or brand as being its source, regardless of where the product is actually produced. Scholars like Magnusson et al. (2011) argue that COO is a salient cue in consumers’ product evaluation and purchase intention. In contrast, Usunier (2006; 2011) and Samiee (2010) criticize the COO effect, by explaining that due to multinational production, integrated worldwide supply chains and global branding there are other cues that have become more salient in consumers’ decision- making process. The purpose of this thesis is to extend the understanding about the relationship of COO in consumers buying process. The research questions followed: To what extent does country of origin influence consumers’ product evaluations and purchase intention? To what extent does the level of involvement affect the relationship between country of origin and consumers’ product evaluation? To what extent does the level of involvement affect the relationship between country of origin and consumers’ purchase intentions. Applying a deductive approach, a quantitative research has been chosen for this thesis involving survey as the source for data collection in order to test this research four main concepts: COO, product evaluation, purchase intention and product involvement. The findings indicated that COO has a significant direct effect in consumers’ product evaluations and purchase intention. The results also indicated on that when consumers’ perceive products to be low involvement, the COO effect is greater in consumers’ decision-making process.
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Michetti, Miqueli 1982. "Moda brasileira e mundialização = mercado mundial e trocas simbólicas." [s.n.], 2012. http://repositorio.unicamp.br/jspui/handle/REPOSIP/280865.

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Orientador: Renato José Pinto Ortiz
Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas
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Resumo: A "moda brasileira", a despeito de seu nome, não conforma um fenômeno nacional. Ela integra e tem por condicionantes os processos de globalização de mercados e de mundialização da cultura. Com o objetivo de elucidar porque a "moda brasileira", enquanto configuração material e simbólica, só faz sentido se pensada no seio desse panorama mais amplo, realizamos pesquisas de campo em eventos de moda nos quais ela era apresentada, sediados nas cidades de São Paulo, do Rio de Janeiro e de Paris. Análises bibliográficas e de conjuntura também foram cruciais para entendermos a articulação de diversos agentes, imbuídos de interesses, valores e discursos específicos, em torno da volição de se construir uma "moda nacional", ao mesmo tempo diferente e equivalente das modas historicamente consagradas. A partir da abertura do mercado brasileiro ocorrida na década de 1990, o setor nacional de têxteis, confecções e moda assistiu à transformação do estado da concorrência no mercado doméstico, diante do que buscou-se construir um "diferencial competitivo" para a moda do país, desde então às voltas com o mercado global. Esse movimento é perpassado por dinâmicas simbólicas complexas, visto que, embora a moda nacional seja majoritariamente produzida e consumida no mercado doméstico e, nesse sentido, não seja econômica ou objetivamente global, a globalidade é atualmente erigida como um valor mundialmente válido e, conseguintemente, mesmo visando especialmente o mercado interno, a moda do país precisará adequar-se a padrões de organização, qualidade e consagração que se tornam globais. Diante disso, ela buscará ser reconhecida enquanto "global" e, para tanto, tentará consagrar-se junto às "capitais mundiais" da moda. Todavia, para ser aceita em um mercado global de bens simbólicos que elege também a diversidade como valor positivo, a moda do país deverá ser oferecida enquanto "brasileira". Logo, as iniciativas em prol da constituição de uma "moda nacional" e aquelas com vistas à sua globalização são simultâneas porquanto correlatas. Isso explica porque, embora configure um fenômeno característico da globalização, a "moda brasileira" tomará por fonte simbólica as representações sobre "o" Brasil e sua suposta diversidade. É por isso também que as construções identitárias no bojo das marcas de moda nacionais com pretensões globais buscarão não se restringir aos usos da "brasilidade", mas encampar os dois valores caros à moda atual. Contudo, no mesmo momento em que as identidades são discursadas como "flexíveis" e em que a mobilidade se torna quesito valorativo, as condições das composições identitárias entre diversidade e globalidade serão desigualmente distribuídas conforme os agentes enverguem posições mais afeitas à fixidez ou à mobilidade, o que apresenta vínculos mediados com seus pertencimentos geosimbólicos. Portanto, a "moda brasileira" buscará emprestar globalidade das instâncias globais de consagração, as quais, de sua parte, precisarão da diversidade imputada às ditas "modas do mundo". Porém, embora a moda global integre hoje agentes e regiões que não constavam anteriormente na cartografia do setor, as novas relações a que dá lugar não são isentas de hierarquias. Ainda que interesses mútuos sejam contemplados nas novas trocas econômico-culturais constitutivas da moda contemporânea, nelas alguns tem mais a ganhar
Abstract: The "Brazilian fashion", despite its name, is in fact a global phenomenon which is conditioned by the processes of globalization of markets and culture. In order to elucidate why the "Brazilian fashion", conceived as a material and symbolic assemblage, only makes sense if thought within the globalization conjuncture, we conducted field researches in the cities of São Paulo, Rio de Janeiro and Paris, more specifically in fashion events where the "Brazilian fashion" was presented. Literature reviews and conjunctural analysis were also crucial to understand the articulation of different agents, imbued with specific interests, values and discourses around the volition to build a "national fashion", at the same time different and equivalent of the historically consecrated fashions. Due the liberalization of the Brazilian market in the 1990s, foreign competition in the domestic market impelled the national industry of textiles, apparel and fashion to build a "competitive edge" for the country?s fashion in order to deal with the global market. This movement is permeated by complex symbolic dynamics, for although the national fashion is mostly produced and consumed in the domestic market and, in this sense, is not economically global, "globality" is now established as a worldly valid value and, consequently, the national fashion has to conform itself to organizational, qualitative and consecration standards, which become global, even though the internal market is its most important target. Because of this, "Brazilian fashion" seeks to be recognized as "global" and, therefore, tries to consecrate itself in the "fashion capitals" of the world. However, to be accepted in a global market of symbolic goods which elects diversity as a positive value, the national fashion must be offered and show itself as "Brazilian". Therefore, initiatives to promote the establishment of a "national fashion" and those seeking its globalization are simultaneous and correlated. This explains why, although it is a globalization phenomenon, the "Brazilian fashion" will take some representations of "the" Brazil and its presumed diversity as its symbolic source. It also explains why the construction of the identities by the national fashion brands with global aspirations couldn?t be restricted to the uses of "Brazilianness", for it has to encompass both fashion market current values. Nevertheless, in the same conjuncture in which identities are discoursed as "flexible" and where mobility becomes positively distinctive, the conditions of identity compositions between globality and diversity are unevenly distributed according to a more fixed or mobile position of agents, which has mediated links with their geosimbolic belongings. Thus, the "Brazilian fashion" tries to borrow the consecration of global instances, that in turn need the diversity attributed to the so-called "local fashions" or "world fashions". Although nowadays global fashion integrates agents and regions which were not included in the earlier cartography of the sector, and even if mutual interests are covered in the new economic and cultural exchanges that constitute the contemporary fashion, the new relationships it arises are not free of hierarchies
Doutorado
Sociologia
Doutor em Sociologia
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Gluher, Augusto Garcia. "Cultura e moda na contemporaneidade." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2011. http://hdl.handle.net/10400.5/13443.

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Messias, Elizete Menezes. "Os processos de comunicação da rede de lojas C&A e a construção do discurso em torno da moda acessível." Pontifícia Universidade Católica de São Paulo, 2015. https://tede2.pucsp.br/handle/handle/4697.

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This research aims to analyze the communication and marketing strategies driven by C&A popular stores chain in order to ensure its commitment as a retailer that sells the best fashion for fair prices. Thus, we will examine the discursive processes concerned in the various C&A communicational disclosure materials, revealing the persuasion and seduction resources that these communication materials put into practice to spread values such as originality, exclusivity and good taste in the consumers minds. In parallel, this work investigates the emergence of new consumption patterns within the popular stores chain. We played here with the hypothesis that the marketing and communication actions spread values established on quality standards, aesthetics, innovation and femininity that reverberate current production and worldwide consumption of fashion images trends in order to position itself as a global fashion too. Methodologically, it is a bibliographic and documentary survey - gathering, organization and analysis of communication materials and campaigns and at the store - and consistent field research on the consumer processes observation that takes place at C&A. To do so, the work corpus consists of different communication materials arranged in stores, involving communication campaigns - catalogs, magazines produced by the retailer, posters, clothing labels, hangers and custom bags and manual operating instructions - the communication at the store - the visual merchandising and store windows - and the campaigns launching releases from 2010 to 2014. The research main theoretical and conceptual references involve a significant number of authors who appreciate the globalized contemporary fashion values, like Diana Crane, Gilles Lipovetsky, Guillaume Erner and Enrico Cietta. Relevance is given to this research, as there is a lack, among fashion communication studies in Brazil, of works about the messages proposed by popular chain stores, which are generally focused on high-end fashion brands
Esta pesquisa teve como objetivo analisar as estratégias de comunicação e marketing acionadas pela rede de lojas populares C&A, no sentido de fixar seu posicionamento como uma varejista que comercializa o melhor da moda por preços justos. Nesse sentido, examinamos os processos discursivos em questão nos diferentes materiais comunicacionais de divulgação da cadeia de lojas C&A, desvendando os recursos de persuasão e de sedução que esses materiais de comunicação colocam em prática para semear valores de originalidade, exclusividade e bom gosto no imaginário de seu consumidor. Em paralelo, o trabalho estudou a emergência de novos padrões de consumo dentro das redes de lojas populares. Jogamos aqui com a hipótese de que as ações de marketing e comunicação da rede varejista difundem valores calcados em padrões de qualidade, estética, inovação e feminilidade que repercutem tendências atuais de produção e consumo global de imagens de moda, com o intuito de se posicionar como uma moda global também. Metodologicamente, tratou-se de pesquisa bibliográfica, pesquisa documental com a reunião, organização e análise dos materiais comunicacionais das campanhas e no ponto de venda e pesquisa de campo consistente na observação dos processos de consumo que se dão na C&A. Para tanto, o corpus do trabalho foi constituído pelos diferentes materiais de comunicação dispostos nas lojas, envolvendo a comunicação das campanhas catálogos, revistas produzidas pela rede, cartazes, etiquetas das roupas, cabides e sacolas personalizados e manuais de instruções de uso , a comunicação no ponto de venda o merchandising visual e as vitrinas e os releases de lançamento de campanhas, no período de 2010 a 2014. Os principais referenciais teóricos e conceituais da pesquisa envolveram um conjunto expressivo de autores que apreciam os valores da moda contemporânea globalizada, a exemplo de Diana Crane, Gilles Lipovetsky, Guillaume Erner e Enrico Cietta. Confere relevância à pesquisa a inexistência, nas reflexões sobre a comunicação de moda no Brasil, de trabalhos em torno das mensagens propostas por cadeias de lojas populares, sendo estas geralmente voltadas às marcas da alta moda
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Sjöström, Charlotte, and Emma Ungerman. "Europas framtida konfektionsmarknad : dess förutsättningar för att återfå en stark position." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16821.

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Textil- och konfektionsindustrin blir alltmer globaliserad och ställs inför hårdare krav då konsumenterna efterfrågar allt billigare varor i snabb förändring. Sedan flera decennier har europeiska konfektionsföretag flyttat sin tillverkning till länder med lägre arbetskostnader för att uppfylla kraven om låga priser som europiska tillverkare har svårt att uppfylla. En stor del har flyttats till Kina men även till andra länder i Asien. Nu håller marknadsförhållandena på att förändras igen genom tillväxt- och utvecklingsländernas starka utveckling. Förändringarna syns tydligast på Kinas marknad genom stigande priser och mindre kapacitet för europeisk produktion. Detta skapar nya förutsättningar för hur företagen väljer att planera sina verksamheter och resulterar i att detaljhandelsföretagen ser sig om efter alternativa produktionsländer.Syftet med studien är att ta reda på om konfektionstillverkningens tyngdpunkt kommer att fortsätta att ske i Asien eller om det finns förutsättningar för europeisk konfektionsindustri att återhämta sig och bli konkurrenskraftig i förhållande till tillverkningen i Asien eller om konfektionsindustrin istället kommer att etableras i andra globala regioner. För att uppnå detta syfte utformades en kvalitativ studie i form av semistrukturerade djupintervjuer med nio svenska konfektionsföretag samt en stiftelse verksam inom textil- och konfektionsindustrin. Studien har kompletterats med dokument utformade av organisationer kopplade till EU samt vetenskapliga artiklar.Undersökningen påvisar att Kinas förändrade situation inte leder till en större återväxt för Europas textil- och konfektionsproduktion. Tyngdpunkten av konfektionsproduktion inom den närmsta framtiden kommer att ligga kvar i Asien men flyttas från Kina till nya lågkostnadsländer i regionen. Europa kommer med sannolikhet inte att bedriva någon massproduktion i framtiden och de förlorar alltmer produktion inom låg- och mellanprissegmentet till övriga regioner. Delar av europeiska företags produktion kommer inom den närmsta tiden att fortsätta ske inom Europa, då ingen annan region i dagsläget kan uppfylla behoven av korta ledtider, effektiv logistik, små serier, stabilitet och hög kvalitet lika bra. Med tiden kommer troligtvis en allt större del att produceras i Nordafrika som i framtiden kan komma att ta över en betydande del av både Asiens och Europas produktion.The textile- and clothing industry is becoming increasingly globalized and face even tougher requirements as consumers demand for cheaper goods in rapid change. For several decades the European apparel companies have moved their manufacturing to countries with lower labour costs to meet the requirements of low prices. A major part has been moved to China, but also to other countries in Asia. Now the market conditions are changing again because of the strong growth of emerging and developing countries. The changes are most evident in China's market where prices are rising and capacity is decreasing for European production. This creates new conditions for how the retail companies choose to plan their activities and results in that they look for alternative production countries.The purpose of this study is to determine if the emphasis of clothing manufacturing will continue to occur in Asia or whether there are grounds for European clothing industry to recover and become competitive in relation to production in Asia or if production instead will be established in other global regions. To achieve this purpose we executed a qualitative study in the form of semi-structured interviews with nine Swedish clothing companies and a foundation working in the textile- and clothing industry. The study has been supplemented with documents written by organizations linked to the EU and scientific articles.The survey shows that China's changing situation does not lead to a major regeneration of European textile- and clothing production. The emphasis of clothing production will in the near future remain in Asia, although move from China to the new low-cost countries in the region. Europe will probably not mass produce clothing in the future and they lose more and more production in low-and mid-range market to other regions. Parts of the European company's production will in the near future continue to take place in Europe, as no other region currently can meet the needs of short lead times, efficient logistics, small batches, stability and quality as well. Over time, probably more production will occur in North Africa which in the future may take over a significant part of both Asian and European production.
Program: Textilekonomutbildningen
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Lortoglu, Ceren. "Social Distinction And Symbolic Boundaries In A Globalized Context: Leisure Spaces In Istanbul." Master's thesis, METU, 2003. http://etd.lib.metu.edu.tr/upload/12604720/index.pdf.

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This study focuses on the conditions and processes that strengthen social distinctions and symbolic boundaries in society. In order to fully grasp the conditions of these processes, it is not sufficient to simply study them as they are carried out on a daily basis. Therefore in this study firstly a general overview of the matter evaluated in the context of globalization. Although a variety of means are at work in constructing social distinctions and symbolic boundaries, in this study three of them have been taken up: leisure, consumption and space. In order to reveal the relationship between them and social distinctions, it examines two different leisure spaces: Laila and Kaktus.
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Oliveira, Catarina Teixeira de. "Será que o modelo de negócio é o mais adequado : estudo de caso Madeby." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10979.

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Mestrado em Gestão e Estratégia Industrial
Os modelos de negocio estao presentes nas trocas e no comportamento economico desde os tempos pre classicos. Contudo, apenas recentemente ganharam destaque enquanto conceito e potencial fonte de vantagem competitiva para as empresas. Dado o interesse recente no tema, a literatura sobre o mesmo e caraterizada por uma falta de clareza e sintonia relativamente ao seu significado, importancia e amplitude, nao havendo concordancia entre os autores. No entanto, e transversal a ideia de que um bom modelo de negocio permite nao so criar mais valor para os consumidores, como tambem permite que as empresas recolham grandes proveitos desse valor criado. A globalizacao, a consequente abertura dos mercados e livre circulacao de bens e pessoas, a ascensao da internet e a alteracao nas cadeias de valor globais vieram revolucionar as industrias e os modelos de negocio das mesmas. A industria da moda nao foi excecao. Com a internet, o mais rapido acesso a informacao, o acesso global a marcas, produtos e tendencias, novas formas de comercializar produtos surgiram, e uma industria caraterizada por ter modelos de negocio predominantemente tradicionalistas, foi revolucionada. Relativamente ao estudo de caso, foi utilizado o modelo dos nove blocos, Business Model Canvas, da autoria de Osterwalder, de forma a simular um modelo que levasse em conta os fenomenos anteriormente descritos. Posteriormente, cada bloco foi testado e validado, e de acordo com os resultados, procedeu-se a uma reformulacao do modelo inicialmente desenhado, de forma a maximizar a criacao de valor para os consumidores e a viabilidade do projeto.
Business models have been a part of economic exchanges and behaviour since pre-classical times. However, only recently has it gained traction as a concept and as a potential source of competitive advantage for firms. Given the recent surge of interest in the subject, the literature is characterized by a lack of clarity and concord about its meaning, importance and scope, without the existence of agreement among authors. Nevertheless, the idea that a good business model allows not only the creation of more value to the consumers, but that companies can capture that value is transversal. Globalization, the subsequent opening of markets and the free circulation of goods and people, the rise of the Internet and the change in global value chains came to revolutionize industries and their business models. The fashion industry was no exception. With the Internet, came about a faster access to information, global access to brands, products and tendencies, and new ways of trading products, and a industry characterized by predominantly traditionalist business models was revolutionized. Regarding the case study, the nine blocks method, the Business Model Canvas, created by Osterwalder, was used to simulate a business model that would take into consideration the phenomena previously described. Afterwards, each block was tested and validated, and, according to the results, the initially designed model was reformulated, in order to maximize value creation to consumers as well as project viability.
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Blache-Comte, Kristell. "Le blog de mode comme médiateur transculturel - Paris, New York, Tokyo. : questionnement d’une anthropologie sans nom." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLEH126/document.

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Cette recherche menée en anthropologie, questionne le monde global au travers de l'étude des blogs de mode issus de Paris, New York et Tokyo.En tant que support de l’Internet qui permet de se raconter au travers de la mode, le blog de mode est à la fois expression personnelle et partage à l’autre, il donne ainsi à voir la construction d’une image de soi sous-tendue par des processus mimétique et de distinction. L’établissement du soi au travers du blog de mode est une porte d’entrée privilégiée pour pouvoir étudier au travers de celui-ci et à partir des motivations à pratiquer le blog, le rapport qu’entretient une bloggeuse à elle-même mais aussi aux autres. La compréhension de la pratique du blog de mode par les bloggeuses est le premier axe de cette recherche.Le blog de mode est aussi des images. Des images spécifiques dont les mécanismes s’établissent au travers de l’Internet, des images dites, dans cette recherche, bloggées. Celles- ci posent le décor au blog mais représentent surtout la matérialisation d’un transfert d’une expérience faite de la mode préalablement vécue dans la ville de Paris, New York ou Tokyo, à une expérience de la mode enrichie, prolongée et vécue autrement sur le blog de mode. Le constat de la reconfiguration de cette expérience cristallisée dans les images bloggées, impose comme second axe de recherche à cette thèse, de comprendre la possibilité du passage de la ville au blog, et la particpation de ces deux dimensions à un paysage global. Le paysage ingoldien dans sa réalité spatiale, matérielle et temporelle, permet alors d’appréhender un processus d’incorporation du paysage de la ville à celui du blog et permet de comprendre la constitution de l’un par l’autre, dans le partage d’un réel commun.Le blog de mode enfin, porte en lui des éléments communicationnels. Dans le contexte de l’Internet, ces éléments ont la particularité de se situer dans une logique majoritairement interactionnelle. Au travers de mécanismes mettant en jeu des flux et reflux s’établissant entre les trois villes de l’étude, il est alors nécessaire de comprendre la circulation des images sur ces supports, autant au travers des actions menées par les bloggeuses que par les structures et fonctionnalités qui portent et encadrent cette action. Au travers d’une approche compréhensive du blog de mode et des mécanismes de circulation, il est alors possible d’envisager sa participation à une médiation transculturelle et plus généralement de formation d’un lien social.Tout au long de cette approche compréhensive du blog de mode, cette recherche établie sur quatre ans vise à faire ressortir des éléments d’actualisation dans la pratique du blog et dans ce qui le compose (bloggeuse, paysage, circulation). C’est sur le constat à la fois des actualisations spécifiques du blog de mode et de sa participation à un monde global dans lequel il s’insère et auquel il prend activement part, que cette recherche permet in fine de dégager plus largement les particularismes naissants d'un monde reconfiguré, qui se recompose et repense son existence à chaque instant.En prenant le blog de mode pour objet de recherche et s’inscrivant en anthropologie, cette thèse questionne en arrière plan, l’absence d’une anthropologie de la mode comme champ de recherche établi et spécifiquement nommé. Une réflexion est ainsi menée sur la nécessité d’emprunt à des champs multiples de l’anthropologie et à d’autres disciplines pour questionner l’objet mode, et laisse à penser une anthropologie de la mode comme étant encore une anthropologie sans nom
This research conducted in anthropology, questions the global world through the study of fashion blogs from Paris, New York and Tokyo. As a medium of the Internet that allows you to tell yourself through fashion, the fashion blog is both personal expression and sharing with the other, it gives to see the construction of a self-image under extended by mimetic and distinguishing processes. The establishment of the self through the fashion blog is a privileged entry point to study through it and from the motivations to practice the blog, the relationship that a blogger maintains to itself but also to others. The bloggers' understanding of blogging is the primary focus of this research. The fashion blog is also pictures. Specific images whose mechanisms are established through the Internet, images said in this research as "blogged". These set the scene for the blog but mostly represent the materialization of a transfer of an experience made of fashion previously experienced in the city of Paris, New York or Tokyo, an experience of fashion then enriched, extended and lived otherwise on the fashion blog. The observation of the reconfiguration of this experience crystallized in the images blogged, imposes as a second line of research to this thesis, to understand the possibility of the passage of the city to the blog, and the participation of these two dimensions in a global landscape. The Ingoldean landscape in its spatial reality, material and temporal, allows then to apprehend a process of incorporation of the landscape of the city to that of the blog and allows to understand the constitution of one by the other, in the sharing of a common real. Finally, the fashion blog carries with it communication elements. In the context of the Internet, these elements have the particularity of being situated in a logic that is mainly interactional. Through mechanisms involving ebb and flow between the three cities of the study, it is necessary to understand the circulation of images on these media, as much through the actions of bloggers as by the structures and features that carry and frame this action. Through a comprehensive approach of the fashion blog and circulation mechanisms, it is then possible to consider its participation in a transcultural mediation and more generally the formation of a social link. Throughout this comprehensive approach of the fashion blog, this research established over four years aims to bring out elements of actualization in the practice of the blog and in what composes it (blogger, landscape, circulation). It is on the observation of both the specific updates of the fashion blog and its participation in a global world in which it is inserted and in which it takes an active part, that this research ultimately makes it possible to identify more widely the emerging particularities of a reconfigured world, which recomposes itself and rethinks its existence at every moment. Taking the fashion blog as a research subject and registering in anthropology, this thesis questions in the background, the absence of an anthropology of fashion as an established and specifically named field of research. A reflection is thus conducted on the necessity of borrowing from multiple fields of anthropology and other disciplines to question the fashion object, and suggests an anthropology of fashion as still being a nameless anthropology
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Books on the topic "Fashion and globalization"

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Goodrum, Alison L. The national fabric: Fashion, Britishness, globalization. New York, NY: Berg, 2005.

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Museum, Godwin-Ternbach, ed. The fabric of cultures: Fashion, identity, globalization. Flushing, New York: Godwin-Ternbach Museum, Queens College, CUNY, 2008.

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A, Niessen S., Leshkowich Ann Marie, and Jones Carla, eds. Re-orienting fashion: The globalization of Asian dress. Oxford, UK: Berg, 2003.

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Michetti, Miqueli. Moda brasileira e mundialização. São Paulo, SP, Brasil: ANNABLUME, 2015.

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Segyehwa rŭl wihan chŏnt'ong Hanbok kwa Han sŭt'ail: Korean traditional clothes & Korean style for globalization. Kyŏnggi-do P'aju-si: Chigu Munhwa, 2012.

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"Novai︠a︡ norma": Garderobnye i telesnye praktiki v ėpokhu pandemii. Moskva: Novoe literaturnoe obozrenie, 2021.

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Brazil), CETIQT (Agency :., ed. DNA Brasil: Tendências e conceitos emergentes para as 5 regiões brasileiras. Rio de Janeiro, RJ: SENAI/CETIQT, 2009.

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B, Garner Myrna, ed. Going global: The textile and apparel industry. New York: Fairchild Books, 2016.

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Wendy, Larner, ed. Fashioning globalisation: New Zealand design, working women and the cultural economy. Chichester, West Sussex: Wiley-Blackwell, 2013.

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Rethinking Fashion Globalization. Bloomsbury Publishing Plc, 2021.

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Book chapters on the topic "Fashion and globalization"

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Ceccagno, Antonella. "Globalization and Its Impact on the Italian Fashion Industry." In City Making and Global Labor Regimes, 39–82. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59981-6_2.

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Rantisi, Norma. "The Geography of Producing and Marketing Design for Montreal Fashion: Exploring the Role of Cultural Intermediaries." In Industrial Design, Competition and Globalization, 93–116. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230274037_5.

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Iacoviello, Giuseppina, Arianna Lazzini, and Sara Nanetti. "Information Systems and Managerial Control in the Era of Globalization: Evidence from the Fashion Industry." In Lecture Notes in Information Systems and Organisation, 65–87. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07905-9_5.

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Arnold, Rebecca. "6. Globalization." In Fashion, 105–23. Oxford University Press, 2010. http://dx.doi.org/10.1093/actrade/9780199547906.003.0007.

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Barnard, Malcolm. "Globalization and Colonialism." In Fashion Theory, 743–56. Routledge, 2020. http://dx.doi.org/10.4324/9781315099620-67.

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"globalization." In The Fairchild Books Dictionary of Fashion. Fairchild Books, 2022. http://dx.doi.org/10.5040/9781501365287.1237.

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Hughes, Jenny. "Body Mapping: Cross-Cultural Influences in the Studio." In Rethinking Fashion Globalization. Bloomsbury Visual Arts, 2021. http://dx.doi.org/10.5040/9781350180086.ch-013.

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Lillethun, Abby, and Linda Welters. "Coats and Trousers: Redrawing The Map to Rescript The Narrative." In Rethinking Fashion Globalization. Bloomsbury Visual Arts, 2021. http://dx.doi.org/10.5040/9781350180086.ch-005.

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Teunissen, José. "State of Fashion: Searching for the New Luxury." In Rethinking Fashion Globalization. Bloomsbury Visual Arts, 2021. http://dx.doi.org/10.5040/9781350180086.ch-011.

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van Dartel, Daan. "Afro-Surinamese Kotomisi: Fashion and the Ethnography Museum." In Rethinking Fashion Globalization. Bloomsbury Visual Arts, 2021. http://dx.doi.org/10.5040/9781350180086.ch-004.

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Conference papers on the topic "Fashion and globalization"

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Chun, Eunha, and Eunju Ko. "THE ROLE OF FASHION LEADERS ON THE FASHION SOCIAL PLATFORM: IMPLICATIONS OF KNOWLEDGE SHARING IN THE KOREAN FASHION INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.01.04.

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Vinogradova, Nadezhda. "Gender Representations In The Age Of Globalization: Fashion Or Necessity." In SCTCGM 2018 - Social and Cultural Transformations in the Context of Modern Globalism. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.03.02.109.

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Lee, Jaekyoung. "CREATING SHARED VALUE(CSV) IN FASHION INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.09.03.

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Do, Hyunji, Chang Han Lee, and Eunju Ko. "RESEARCH ON IT SERVQUAL IN FASHION RETAIL ENVIRONMENT." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.01.02.

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Kiuru, Konstantin. "Discourse Of A Glossy Fashion Magazine In The Context Of Globalization Changes." In III PMMIS 2019 (Post mass media in the modern informational society) "Journalistic text in a new technological environment: achievements and problems". Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.02.63.

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Liu, Wing-sun, Eric Li, Yee-nee Lam, and Man-lok Lam. "PRODUCTION OF EXTENDED SELF: INTEGRATING LIFE EXPERIENCE IN FASHION DESIGN." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.07.01.

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Han, Jinghe, Heeju Chae, and Eunju Ko. "THE POTENTIAL OF 3D PRINTING TECHNOLOGY IN THE FASHION INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.09.02.

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Kong, Hyun Min, Heeju Chae, Eunju Ko, and Ralf Schellhase. "RESEARCH ON KNOWLEDGE TYPES TO ENCOURAGE CONSUMER ATTITUDE FOR GREEN FASHION." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.03.02.

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Burns, Leslie Davis. "FASHION DESIGN AND MARKETING FOR SUSTAINABILITY AND SOCIAL CHANGE:THEORY AND PRACTICE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.09.05.

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Zahari, Nurfareena, and Fang Liu. "GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.04.03.04.

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