Journal articles: 'Fashion buying'

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Portolese Dias, Laura. "Generational buying motivations for fashion." Journal of Fashion Marketing and Management: An International Journal 7, no. 1 (March 2003): 78–86. http://dx.doi.org/10.1108/13612020310464386.

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Eppen, Gary D., and Ananth V. Iyer. "Improved Fashion Buying with Bayesian Updates." Operations Research 45, no. 6 (December 1997): 805–19. http://dx.doi.org/10.1287/opre.45.6.805.

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Entwistle, Joanne. "The Cultural Economy of Fashion Buying." Current Sociology 54, no. 5 (September 2006): 704–24. http://dx.doi.org/10.1177/0011392106066812.

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Diaconu, Valentina Iuliana, and Mădălin Lucian Cerceloiu. "Understanding Fashion Buying Motivation for SME." Journal of Marketing Research and Case Studies 2019 (January 22, 2019): 1–12. http://dx.doi.org/10.5171/2019.773197.

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Natalie A., Angela, and Edwin Japarianto. "ANALISIS PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING MELALUI HEDONIC VALUE DI H&M STORE PAKUWON MALL SURABAYA." Jurnal Manajemen Pemasaran 13, no. 1 (March 29, 2019): 40–46. http://dx.doi.org/10.9744/pemasaran.13.1.40-46.

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Penelitian ini bertujuan untuk mengetahui pengaruh dari Fashion Involvement terhadap Impulse Buying melalui Hedonic Value yang dilakukan oleh konsumen fashion di H & M Store Pakuwon Mall Surabaya. Penelitian ini dilaksanakan dengan menyebarkan kuesioner kepada 100 responden pelanggan H & M di Pakuwon Mall Surabaya.Teknik analisa yang digunakan adalah teknik analisis kuantitatif dengan metode path analisis. Hasil penelitian ini menunjukan bahwa fashion involvement berpengaruh secara positif dan signifikan terhadap hedonic value, fashion involvement berpengaruh secara positif dan signifikan terhadap impulse buying, dan hedonic value berpengaruh secara berpengaruh secara positif dan signifikan terhadap impulse buying, serta menunjukan bahwa hedonic value sebagai variable intervening tidak berhasil memediasi hubungan antara fashion involvement dan impulse buying.

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Mulia, Celina Andika, and A. A. Gd Agung Artha K. "FASHION INVOLVEMENT MEMPENGARUHI EMOSI POSITIF DAN HEDONISME TERHADAP IMPULSIVE BUYING DI GERAI ZARA BALI." E-Jurnal Manajemen Universitas Udayana 9, no. 10 (October 30, 2020): 3443. http://dx.doi.org/10.24843/ejmunud.2020.v09.i10.p02.

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The purpose of this study is to find out how fashion involvement affects positive emotions and hedonism to impulsive buying consumer fashion products in the context of shopping. By using a fashion involvement model, this research was developed to explore the factors that have an impact on impulsive buying by positive emotions and hedonism. The model was tested through questionnaires from 85 respondents who had been shopping at Zara Bali. The analysis used is outter model and inner model which result obtained through PLS program. The results of the study found that fashion involvement, positive emotions and hedonism have a positive effect on impulsive buying. The implications of this study bring fashion involvement to contribute to positive emotions and hedonism to impulsive buying. The theoretical implications of this study are expected to serve as relevant study materials and add a reference to the variables studied. The practical implications obtained that the results of this study is expected to be a consideration in determining the company's marketing strategy. Keywords: fashion involvement; positive emotion; hedonism; impulsive buying.

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Chen, Mingliang, Zhaohan Xie, Jing Zhang, and Yingying Li. "Internet Celebrities’ Impact on Luxury Fashion Impulse Buying." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (September 19, 2021): 2470–89. http://dx.doi.org/10.3390/jtaer16060136.

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This study investigates how the endorsements of Internet celebrities (ICs) may drive consumer trust in their marketing campaigns, and subsequently affect impulse buying in relation to luxury fashion brands. Drawing on the framework of persuasion with a particular emphasis on the role of receivers, this study identifies five main characteristics, namely, the popularity of ICs, identification, IC adoration, social distance, and the perceived fit that may contribute to promoting impulse buying. A survey was conducted with 585 followers of IC in China. The findings reveal that trust is an essential factor that affects impulse buying. Identification and perceived fit both significantly contribute to increasing impulse buying through trust. Alternatively, large social distance may impair the relationship between trust and impulse buying. We conclude with implications for marketers that luxury fashion brands should seek cooperation not only with the most popular, but also with the most relevant ICs. An IC with a humble and relatable image can earn consumers’ trust and lead to an enhanced endorsement effect.

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Khan, Nasreen, Lai Hui Hui, Tan Booi Chen, and Hong Yong Hoe. "Impulse Buying Behaviour of Generation Y in Fashion Retail." International Journal of Business and Management 11, no. 1 (December 18, 2015): 144. http://dx.doi.org/10.5539/ijbm.v11n1p144.

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Since the past two decades, Generation Y consumers have become global marketers’ interest due to their spending power and high likely to engage in impulse buying behaviour. Very little research investigates the impulse buying behaviour of Generation Y and existing research do not look into the possible factors of impulse buying behaviour as an integrative approach. The main objective of the research is to integrate all the possible factors with its dimensions and examine its simultaneous relationship with impulse buying behaviour. A survey questionnaire was administered to convenient sample of 250 Generation Y consumers of fashion apparel. The results show that demographic factor (gender) has the strongest impact on impulse buying behaviour, followed by situational and personal factors. Interesting finding is that demographic factor (income); situational factor (social influence) and personal factor (extraversion) do not stimulate impulse buying behaviour of Generation Y. These findings may enable global marketers to develop an effective market segmentation strategy.

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Lee, Jaeha, and Kim K. P. Johnson. "Buying Fashion Impulsively: Environmental and Personal Influences." Journal of Global Fashion Marketing 1, no. 1 (February 2010): 30–39. http://dx.doi.org/10.1080/20932685.2010.10593055.

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Saran, Rashmita, Subhadip Roy, and Raj Sethuraman. "Personality and fashion consumption: a conceptual framework in the Indian context." Journal of Fashion Marketing and Management 20, no. 2 (May 9, 2016): 157–76. http://dx.doi.org/10.1108/jfmm-04-2015-0032.

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Purpose – The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the Indian context. Design/methodology/approach – Based on a literature review of personality, fashion involvement, emotions, fashion-oriented impulse buying behavior and hedonic consumption, the authors formulated a conceptual model and subsequent hypotheses. Previously valid and reliable scales were used in the study. The data were collected through mall intercept survey with the sample consisting of respondents in the age group 20-45. Factor analysis and structural equation modeling were used as data analysis tools. Findings – Major findings indicate a positive and significant effect of personality on positive emotions. The findings also confirm a significant and positive relationship between fashion involvement and hedonic consumption and hedonic consumption and fashion-related impulse buying behavior. Interestingly, positive emotions were found to mediate the relation between personality and fashion involvement. Research limitations/implications – The major implication of the present study is that impulse buying in fashion may be resultant of a complex network of interlinked constructs. One limitation is the restriction to the Indian context. Practical implications – The findings note the need for creation of an experiential environment for a fashion shopper that could lead to positive emotions and subsequently impulse purchase. Originality/value – The present study for the first time integrates constructs such as personality, emotions, involvement and impulse buying in the same conceptual model and tests it empirically.

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Lin, Shih-Ying. "Democracy in female fast-fashion: A case study in Taiwan." East Asian Journal of Popular Culture 7, no. 1 (April 1, 2021): 27–41. http://dx.doi.org/10.1386/eapc_00037_1.

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This article investigates the influences of fast-fashion on the dynamic performance of dressed bodies of female consumers aged 18–45 in Taiwan, the demographic that most enjoys buying fast-fashion clothing. It analyses the types of fashion democracy that fast-fashions provide Taiwanese female consumers. This article also proposes an alternative qualitative research method and concept that allows researchers to investigate the intricate relationships between clothing, the body and society by reviewing the interactive relationship between clothing patterns and wearers’ bodies. Findings show that Uniqlo is the most popular fast-fashion brand in Taiwan exhibiting fashion democracy for Taiwanese female consumers.

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Andani, Kiki, and Wahyono Wahyono. "Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion." Management Analysis Journal 7, no. 4 (December 20, 2018): 448–57. http://dx.doi.org/10.15294/maj.v7i4.24105.

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This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.

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Kempa, Sesilya, Kevin Vebrian, and Hakim Bendjeroua. "Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites." SHS Web of Conferences 76 (2020): 01052. http://dx.doi.org/10.1051/shsconf/20207601052.

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The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

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Dr. Joshi Uma, Dhama Aditi,. "INFLUENCE OF FASHION INDUSTRY ON APPAREL BUYING BEHAVIOR OF FASHION COLLEGE STUDENTS." Psychology and Education Journal 58, no. 1 (January 20, 2021): 5706–12. http://dx.doi.org/10.17762/pae.v58i1.2205.

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Purpose – The key objective of the currentresearchpaper is to assess the demographic profile of fashion college students in the age group of 18-23years and also clarifies how fashion industry influence the buying behaviour of youth. The intention is to understand the type of fashion apparel they purchase & whether there is any correlation between demographic variables & buying behavior. Research approach – Structured questionnaire is used to collect the data from fashion college students of Noida city through random sampling. Findings – Consumers’ interest towards fashionable clothing has been increased and to look different they prefer fast fashion apparels according to the latest trend of fashion industry and colour forecast. Fashion college students have varied thoughts with regard to the product characteristicsand they preferred sustainable and natural fabrics but the maincriteria of apparel selection was on silhouette, price and type of fabric.In addition, Social media and Tv are the major source of information for them.A significant correlation in female participants, monthly budget for clothesand influence of fashion industry. Originality/value – This study focusses on mainly on fashion college students specially the students from fashion college– this subject has not been studied muchbefore.

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Pradana, Putu Rico, and Gede Bayu Rahanatha. "PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 10 (October 3, 2019): 6119. http://dx.doi.org/10.24843/ejmunud.2019.v08.i10.p13.

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The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on consumer buying interest, perceived usefulness has a positive and significant effect on consumer buying interest, and perceived usefulness positively and significantly mediates the effect of trust in consumer buying interest. This has the meaning that consumers who already have confidence in Zalora's online store fashion products, then supported by the perception of good benefits for consumers, can increase consumer buying interest in the online site Zalora. Keywords: perceived usefulness, trust, buying interest, online shop, fashion

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Sinaga, Bona Aripin, and Sulistiono Sulistiono. "Pengaruh Electronic Word Of Mouth Dan Promosi Media Sosial Terhadap Minat Beli Pada Produk Fashion Eiger." Jurnal Ilmiah Manajemen Kesatuan 8, no. 2 (August 24, 2020): 79–94. http://dx.doi.org/10.37641/jimkes.v8i2.329.

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Eiger as a fashion brand and outdoor equipment often promotes social media through advertisements on social media, but the advertisement is sometimes not well targeted, so it is seen by many people who do not like to do outdoor activities, which makes the promotion by Eiger ineffective. This study aims to 1). Knowing the effect of eWOM on buying interest in Eiger fashion products in Bogor, 2). Knowing the effect of promoting social media on buying interest in Eiger fashion products in Bogor, and 3). To determine the effect of electronic word of mouth and social media promotion on buying interest in Eiger fashion products in the city of Bogor. This research uses a quantitative approach involving 100 respondents. Primary data collection using a questionnaire and secondary data collection using literature study. Hypothesis testing in this study uses multiple linear regression analysis with a significance value  = 5% using SPSS 22 analysis tools. The results of the study show that simultaneously electronic variable word of mouth and social media promotion variables have positive and significant influence on buying interest. Partially the electronic word of mouth variable has a positive and significant influence on buying interest, as well as the variable of social media promotion which has a significant and positive influence on buying interest. Keywords: electronic word of mouth, buying interest, social media promotion

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Hidayat, Rahmat, and Inggit Kusni Tryanti. "PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING MAHASISWA POLITEKNIK NEGERI BATAM." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 2, no. 2 (September 30, 2018): 174–80. http://dx.doi.org/10.30871/jaba.v2i2.1117.

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Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Fashion Involvement dan Shopping Lifestyle terhadap Impulsive Buying Mahasiswa Politeknik Negeri Batam, untuk mengetahui sejauh mana kedua variabel tersebut dalam mempengaruhi perilaku konsumen dalam melakukan Impulsive Buying. Penelitian ini menggunakan metode deskriptif yang melibatkan 85 mahasiswa jurusan Manajemen Bisnis sebagai responden. Pengumpulan data dilakukan dengan penyebaran kuesioner. Data yang telah diperoleh dianalisis dengan metode analisis linier berganda yang pengolahannya menggunakan program SPSS statistic versi 23. Hasil penelitian secara parsial menunjukkan bahwa variabel Fashion Involvement memiliki pengaruh negatif tetapi signifikan terhadap Impulsive Buying dan variabel Shopping Lifestyle memiliki pengaruh positif dan signifikan terhadap Impulsive Buying. Sedangkan hasil penelitian secara simultan menunjukkan bahwa kedua variabel bebas memiliki pengaruh positif dan signifikan terhadap Impulsive Buying.

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Priya Arora, Anu. "Buying Behaviour of Consumers towards Luxury Fashion Brands." Global Journal of Enterprise Information System 9, no. 2 (June 28, 2017): 123. http://dx.doi.org/10.18311/gjeis/2017/16177.

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I would like to express gratitude for your participation of this research. The purpose of this study is to gain knowledge of consumer purchasing behaviour regarding luxury goods in India. You may click any of the number that shows how strong your feelings are. The information is used only for this research and is strictly confidential.

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Gandhi, Saamarth. "Analysis of Impulsive Buying Behavior in Fashion Industry." International Journal of Engineering and Management Research 10, no. 01 (February 28, 2020): 42–51. http://dx.doi.org/10.31033/ijemr.10.1.8.

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Park, Hye‐Jung, and Leslie Davis Burns. "Fashion orientation, credit card use, and compulsive buying." Journal of Consumer Marketing 22, no. 3 (May 2005): 135–41. http://dx.doi.org/10.1108/07363760510595959.

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Besselman, Joseph, Ashish Arora, and Patrick Larkey. "Buying in a Businesslike Fashion— And Paying More?" Public Administration Review 60, no. 5 (September 2000): 421–34. http://dx.doi.org/10.1111/0033-3352.00105.

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Sari, Made Diah Kencana, and Ni Nyoman Kerti Yasa. "role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying." International research journal of management, IT and social sciences 8, no. 1 (January 13, 2021): 70–82. http://dx.doi.org/10.21744/irjmis.v8n1.1116.

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This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying.

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Gajitos, Marisun. "Towards intelligent buying." Comunicar 14, no. 27 (October 1, 2006): 43–46. http://dx.doi.org/10.3916/c27-2006-07.

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The world of fashion is often associated with being trendy and being able to spend a good amount of money in purchasing clothes, shoes and accessories that are «in». The pre-teens, teenagers and yuppies are the main target group. But buying habits are slowly but surely changing, at least in the Northem European countries, and specifically in Finland. The focus is not on quantity but on quality: long-lasting materials and timeless design pieces. And ethics. Though a lot of young people are still prey to cheap, seasonal anires and fashion items, newgeneration designen are anracting clients towards intelligent consumerism: buying for quality and based on values. El mundo de la moda está normalmente asociado con estar de moda y gastar mucho dinero para comprar ropa, zapatos y accesorios que están en boga. Los jóvenes y los profesionales son la clientela del mercado. Pero un nuevo hábito -más bien actitud- está lenta -y seguramente- cambiando del consumismo al consumo inteligente, por lo menos en los países del norte de Europa, y en particular en Finlandia. El enfoque está en la calidad más que en la cantidad: materiales duraderos y diseño perenne. Y ética. Aun,que muchos de los jóvenes de pop todavía siguen comprando ropa y accesorios baratos y estacionales, un grupo de diseñadores clave en el mundo del diseño finlandés están ahora atrayendo clientes hacia un consumo sano: comprar calidad y comprar de acuerdo con valores.

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Wu, Meng-Shan Sharon, Isabella Chaney, Cheng-Hao Steve Chen, Bang Nguyen, and T. C. Melewar. "Luxury fashion brands." Qualitative Market Research: An International Journal 18, no. 3 (June 8, 2015): 298–319. http://dx.doi.org/10.1108/qmr-02-2014-0016.

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Purpose – This paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries. Design/methodology/approach – Analysis of data collected using face-to-face semi-structured interviews with 23 fashion-conscious females aged 18-32 years was completed and new empirical insights are offered. Findings – The study found a high level of involvement in the world of luxury fashion retailing. Asian consumers devoured media commentary, drew inspiration from female celebrities and treated information-seeking and discussion of luxury fashion brands with friends as a serious and enjoyable pursuit. The social status conferred by expensive fashion wear motivated them to spend on luxury brands even if their discretionary income was limited. Potential guilt in so doing was assuaged by rationalising that the quality was good and the purchase would be long lasting. Marketers targeting this valuable segment should communicate appeals to an aspirational lifestyle in traditional and social media, effective at reaching young women. Originality/value – The study reported in this paper contributes to the limited published research into the luxury-marketing sector in Asia by examining the buying behaviour of female Strawberry Generation consumers in Taiwan. It is the first to research and investigate the meanings attached to luxury by these individuals in the collectivist culture of Taiwan, as well as their motivations, and the factors influencing their purchase of luxury fashions. The study thus contributes with new knowledge to the buying of luxury fashion products by young female Taiwanese consumers, which may be extended to other collectivist cultures in Asia.

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Siahaan, Selastri Niati, Putri Dwi Cahyani, and Henny Welsa. "PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE E-MOTION SEBAGAI VARIABEL INTERVENING." Stability: Journal of Management and Business 4, no. 1 (July 29, 2021): 1–14. http://dx.doi.org/10.26877/sta.v4i1.7866.

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Impulse Buying merupakan perilaku membeli yang tidak disadari karena adanya pertimbangan unyuk membeli yang terjadi sebelum memasuki toko. Metode kuantitatif digunakan dalam penelitian ini dengan sampel dalam studi ini yaitu pelanggan Outlet Biru Yogyakarta sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner skala likert. Teknik analisis yang digunakan yaitu dengan sobel test untuk mengetahui apakah ada hubungan melalui variabel mediasi yang memiliki kekuatan signifikan memediator dalam hubungan tersebut. Hasil penelitian membuktikan bahwa Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Positive Emotion tidak berpengaruh positif secara signifikan terhadap variabel Impulse Buying, variabel Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Impulse Buying, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying.AbstractImpulse Buying is unconscious buying behavior because of the consideration or purchase intention that was formed before entering the store. The quantitative method used in this study with the sample in this study, namely the customer of Outlet Biru Yogyakarta as many as 100 respondents. The data collection technique used a Likert scale questionnaire. The analysis technique used is the sobel test to determine whether there is a relationship through the mediating variable which has a significant power to mediate in the relationship. The results of the study prove that Fashion Involvement has a positive and significant effect on the Positive Emotion variable, the Shopping Lifestyle variable has a positive and significant effect on the Positive Emotion variable, the Positive Emotion variable does not have a significant positive effect on the Impulse Buying variable, the Fashion Involvement variable has a positive and significant effect on the Impulse Buying variable, the Shopping Lifestyle variable has a positive and significant effect on the Impulse Buying variable.Keywords:Fashion Involvement; Impulse Buying; Positive Emotion; Shopping Lifestyle

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Lestari, Fitri. "SOCIAL MEDIA CONTENT OF INSTAGRAM ON IMPULSE BUYING." Review of Behavioral Aspect in Organizations and Society 2, no. 2 (October 21, 2020): 59–66. http://dx.doi.org/10.32770/rbaos.vol259-66.

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Today technology is one of the most important business aspects as a facility that can give a company a competitive advantage by using social media. The high number of social media users makes the business producers use it as a promotion media. Bandung is a city center that offers all kinds of needs; one of them is fashion. The rapid development of fashion’s creative industries is marked by the number of distribution outlets (distro), clothing, and factory outlets (FO) that increase from year to year. This research is conducted to determine the social media content of Instagram used by the Bandung fashion industries and its influence on impulse buying. The method used in this research is descriptive verification. The data collection technique is carried out through a questionnaire and interview. The respondents of this research are 100 consumers of 85 outlets. Based on the hypothesis testing using simple linear regression, it can be stated that the validity (significant) is “there is an influence of social media content of Instagram on impulse buying.”

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Mariah, Mariah, and Dewi Nurbaiti. "Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion." Jurnal Manajemen Strategi dan Aplikasi Bisnis 2, no. 2 (December 23, 2019): 215–22. http://dx.doi.org/10.36407/jmsab.v2i2.113.

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This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.

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LESTARI A, ANIK, and DAMAR KRISTIYANTO. "Pengaruh Orientasi Fashion, Money Attitude dan Self-Esteem terhadap Perilaku Pembelian Kompulsif pada Remaja (Studi pada Konsumen Produk Telepon Selular di Surabaya)." BISMA (Bisnis dan Manajemen) 4, no. 2 (June 6, 2018): 128. http://dx.doi.org/10.26740/bisma.v4n2.p128-144.

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The common’s phenomenon currently found is changing mobile phones among teens. The number of stimuli often makes teenagers buy a mobile phone in several times Such a behavior is categorized as compulsive buying behavior. Some of the teens showed awareness of the fashion orientation that resulted in the increased intensity of them to pay attention and follow fashion trends. While the mobile phone is now included into the category of fashion products. On the other hand, people increasingly make sense of money is not based on nominal or exchange value but rather the symbolic value of money where the value can affect a person's behavior in buying products. The behavior that interpret of the symbolic value of money is called the attitude toward money (money Attitudes). Later, teenagers is an age where have the highest self-esteem needs, where they are always looking for something that can enhance their self-image and demonstrate their existence in the association. This study aims to discuss and analyze the influence of Fashion Orientation, Money Attitudes and Self-Esteem on Compulsive Buying Behavior in teenagers (Studies In Consumer Products Cellular Phone In Surabaya). This study is conclusive research. The population in this study were respondents aged 15-24 years who live in Surabaya and has alternated mobile phone at least 4 times in one year. Samples taken as many as 210 people with accidental sampling technique. Measuring instrument used by questionnaire, and data were analyzed by multiple linear regression. The results showed that the influence of Fashion Orientation, Money Attitudes and Self-Esteem on Compulsive Buying Behavior by 48.2%, while the remaining balance is 51.8% influenced by other variables outside of the study. Fashion Orientation variables are the dominant variables that influence the Compulsive Buying Behavior

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Mayasari, Dewi, and I. Gede Arimbawa. "The Influence of Fashion Lifestyle, Sales Promotion, and Self Image to Impulse Buying Behaviour and Customer Satisfaction." Journal of World Conference (JWC) 1, no. 1 (February 8, 2019): 58–63. http://dx.doi.org/10.29138/prd.v1i1.58.

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This study is to analyze the influence of fashion lifestyle, sales promotion, and self image to impulse buying behaviour and customer satisfaction. Type of research is quantitative. The population of this study were 100 students who used the Shopee mobile application at Narotama Surabaya University. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tasted with SmartPLS 3.0 application. The result of this study indicate that fashion lifestyle, sales promotion, and self image have a positive and significant influence on impulse buying behaviour and customer satisfaction. Impulse buying behaviour has a positive and significant effect on customer satisfaction.

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Yoo, Fe, Hye Jung Jung, and Kyung Wha Oh. "Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China." Sustainability 13, no. 5 (February 28, 2021): 2584. http://dx.doi.org/10.3390/su13052584.

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This study examines determinants of the consumption behavior of upcycled fashion products in China. Theoretical and empirical evidence from the upcycled fashion consumption and related literature are used to develop a model to explain consumers’ buying intention toward upcycled fashion products. Environmental consciousness, consumer knowledge of upcycled fashion fabrics, and perceived risks of upcycled fashion products are proposed as key factors (i.e., motivators and barriers) of behavioral intention toward the purchase upcycled fashion products. Hypothesized antecedents of buying intentions toward upcycled fashion are included in the theoretical model, which was tested using structural equation modeling analysis on data from a sample of 397 consumers in China. Environmental consciousness encompassed two factors and was therefore divided into environmental concerns and importance of environmentally conscious behavior. Perceived risks at the time of purchasing upcycled fashion products showed three factors: social, financial, and performance risk perceptions. After examining the impact of environmental consciousness and perceived risks on purchase intention toward upcycled fashion products, this study found that both factors had statistically significant effects on purchase intention. In addition, the study revealed that knowledge of upcycled fashion materials was mediated in the relationship to explain the impacts of Chinese consumers’ perceived importance of conscious behavior and perceived risks of upcycled fashion products on their intention to purchase upcycled fashion products. In other words, to increase the purchase intention toward upcycled fashion products, it is necessary to raise Chinese consumers’ environmental knowledge of upcycled fashion materials, while improving the importance of conscious behaviors and reducing the perceived risk. The implications of the findings for public policy and as guidelines for future research are outlined and discussed.

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Rehman, Fazal ur, Rosman Bin Md Yusoff, Shafie Bin Mohamed Zabri, and Fadillah Binti Ismail. "Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry." Young Consumers 18, no. 4 (November 20, 2017): 408–24. http://dx.doi.org/10.1108/yc-06-2017-00705.

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Purpose This study aims to investigate the influence of personal factors on the buying behavior of consumers with the intentions of sales promotion in the fashion industry. Precisely, it focuses on the marketing techniques and practices in sales promotion activities to influence the buying intentions of consumers in personal ways. Design/methodology/approach Based on a comprehensive literature review of personal factors, sales promotion and buying behavior, this study has applied a positivist approach to collect data in quantitative way through questionnaires-based survey. The study has analyzed the collected data using structural equation modeling through smart partial least square. Findings Personal factors and its sub-dimensions such as market maven, stability and open minded have demonstrated a positive relationship in the conceptual construct. In the same manner, sales promotion and its sub-dimensions like social factors and physical layout have also positive effects. Research limitations/implications This study is only limited to the fashion industry of Pakistan and future research may be conducted in other services and manufacturing industries. Future research may assess the role of moderating variables like gender. Practical implications This study clarifies the influence of personal characteristics on consumers buying behavior in sales promotion activities in the fashion industry to achieve business objectives. Originality/value By integrating personal factors and sales promotion literature, the main contribution of this paper is the analysis of personal characteristics and promotional practices in the fashion industry of Pakistan, during Eid-ul-Fitter holidays to enhance the consumers buying behavior. Precisely, this study has assessed the effect some unique characteristics of consumers like market maven, stable, open minded and agreeable on their buying behavior in sales promotion activities. This study has apprised marketing professionals to apply the conception of personal characteristics in sales promotion activities to boost up the buying behavior of consumers in enthusiastic way.

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Yoon, Ha-Young, and Keum-Hee Hong. "Fashion Product Addictive Buying Tendencies on Internet Shopping Mall." Journal of the Korean Society of Clothing and Textiles 31, no. 4 (April 30, 2007): 563–73. http://dx.doi.org/10.5850/jksct.2007.31.4.563.

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Joo Park, Eun, Eun Young Kim, and Judith Cardona Forney. "A structural model of fashion‐oriented impulse buying behavior." Journal of Fashion Marketing and Management: An International Journal 10, no. 4 (October 2006): 433–46. http://dx.doi.org/10.1108/13612020610701965.

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Lea‐Greenwood, Gaynor. "Fashion Buying20021Helen Goworek. Fashion Buying. Blackwell Science, , ISBN: ISBN: 0‐632‐055‐84‐7." Journal of Fashion Marketing and Management: An International Journal 6, no. 1 (March 2002): 90. http://dx.doi.org/10.1108/jfmm.2002.6.1.90.1.

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de Lenne, Orpha, and Laura Vandenbosch. "Media and sustainable apparel buying intention." Journal of Fashion Marketing and Management: An International Journal 21, no. 4 (September 11, 2017): 483–98. http://dx.doi.org/10.1108/jfmm-11-2016-0101.

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Purpose Using the theory of planned behavior, the purpose of this paper is to examine the relationships between different types of media and the intention to buy sustainable apparel and test whether attitudes, social norms, and self-efficacy beliefs may explain these relationships. Design/methodology/approach A cross-sectional survey study was conducted among 681 young adults (18-26 years old). Findings Exposure to social media content of sustainable organizations, eco-activists, and sustainable apparel brands, and social media content of fashion bloggers and fast fashion brands predicted respondents’ attitudes, descriptive and subjective norms, and self-efficacy beliefs regarding buying sustainable apparel. In turn, attitudes, descriptive norms, and self-efficacy beliefs predicted the intention to buy sustainable apparel. Fashion magazines predicted the intention through self-efficacy. Specialized magazines did not predict the intention to buy sustainable apparel. Research limitations/implications Results should be generalized with caution as the current study relied on a convenience sample of young adults. The cross-sectional study design limits the ability to draw conclusions regarding causality. Actual behavior was not addressed and needs to be included in further research. Practical implications The present study hints at the importance of social media to affect young consumers’ intentions to buy sustainable apparel. Sustainable apparel brands should consider attracting more young social media users to their social media pages. Originality/value This study is one of the first to examine the potential of different media to promote sustainable apparel buying intention.

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Siregar, Nada Fitria, and Quroyzhin Kartika Rini. "REGULASI DIRI DAN IMPULSIVE BUYING TERHADAP PRODUK FASHION PADA REMAJA PEREMPUAN YANG BERBELANJA ONLINE." Jurnal Psikologi 12, no. 2 (2019): 213–24. http://dx.doi.org/10.35760/psi.2019.v12i2.2445.

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Penelitian ini bertujuan untuk menguji hubungan antara regulasi diri dan impulsive buying terhadap produk fashion pada remaja perempuan yang berbelanja online. Responden penelitian ini adalah 100 orang remaja perempuan dengan rentang usia 18-21 tahun. Untuk mengukur impulsive buying dan regulasi diri, peneliti menggunakan skala Impulsive Buying dan SSQR (Short Self-Regulation Questionnaire). Hasil analisis dengan menggunakan Pearson’s Product Moment Correlation menunjukkan korelasi r = -0.721 (p < .01). Hal ini menunjukkan bahwa ada hubungan negatif yang signifikan antara regulasi diri dan impulsive buying terhadap produk fashion pada remaja perempuan yang berbelanja online yang mengartikan bahwa semakin tinggi regulasi diri pada remaja maka semakin rendah remaja melakukan pembelian impulsif. Hal ini menyatakan bahwa regulasi diri memiliki peranan yang penting bagi remaja dalam menentukan perilakunya, salah satunya adalah dalam hal pembelian.

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Islam, Maidul, and Bidhanchandra Nahakpam Singh. "Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students." Sustainability 12, no. 18 (September 11, 2020): 7497. http://dx.doi.org/10.3390/su12187497.

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The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students.

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Lam, Yuki W. K., and Rachel W. Y. Yee. "Antecedents and Consequences of Fashion Consciousness: An Empirical Study in Hong Kong." Research Journal of Textile and Apparel 18, no. 4 (November 1, 2014): 62–69. http://dx.doi.org/10.1108/rjta-18-04-2014-b007.

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Over the years, it has been without doubt that appearance consciousness is the privilege of women. In the past two decades, gender has become equivocal due to the diffusion of sexual boundaries. This has induced changes in male consciousness on fashion. However, there has been limited research that investigates the antecedents and consequences of fashion consciousness. This research aims to explore the potential factors that influence fashion consciousness and their impacts on the buying intention and behavior of men. We have conducted an empirical study on Generation Y male fashion consumers in Hong Kong. Our findings show that advancement of information technology, self-identity ambiguity, changing work practices of men, and media influence are four key factors that affect male fashion consciousness. Our results also reveal that fashion consciousness has a positive impact on the buying intention and behaviors of men. We recommend that fashion retailers allocate organizational resources on advertising and promotions to attract the interest of men towards their products

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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (March 2, 2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

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Auter, Philip J., and Roy L. Moore. "Buying from a Friend: A Content Analysis of Two Teleshopping Programs." Journalism Quarterly 70, no. 2 (June 1993): 425–36. http://dx.doi.org/10.1177/107769909307000217.

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A preliminary study was conducted to content-analyze random samples of two teleshopping programs (The Fashion Channel and Quality Value Convenience Network), using a measure of content interactivity and a locus of control message index. QVC spent more time in high parasocial interaction as well as low interaction, while The Fashion Channel was highest on medium interaction. QVC also offered significantly more external positive and negative messages than The Fashion Channel. Based on the indications of previous research, it appears that QVC was better tailoring its message for its intended target audience than The Fashion Channel was at the time of the study.

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Achyar, Adrian, and Andrea Rahardiana. "ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M." Emerging Markets : Business and Management Studies Journal 6, no. 1 (August 16, 2019): 43–57. http://dx.doi.org/10.33555/ijembm.v6i1.105.

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This article aims to investigate the impact of visual merchandising on impulse buying behavior; case study on fashion retail outlet : H&M Grand Indonesia, Central Jakarta. Our respondents in this study are H&M consumers in this outlet who had experience in carrying out unplanned purchase transactions on products at H & M Grand Indonesia outlets in the last two months. The number of our respondents are 120 people. We process our ada using SPPS and Lisrel. The results show that the window display, in-store form, floor merchandising, and promotional signage have an effect on the behavior of impulse buying at the fashion retail outlets H & M Grand Indonesia Jakarta Pusat Penelitian ini bertujuan untuk mengetahui Pengaruh Visual Merchandising PadaPerilaku Impulse Buying: Studi Kasus Pada Gerai Ritel Fashion H&M Grand Indonesia Jakarta Pusat. Responden dalam penelitian ini adalah para konsumen H&M Grand Indonesia Jakarta Pusat yang memiliki pengalaman melakukan transaksi pembelian tidak terencana terhadap produk di gerai H&M Grand Indonesia dalam kurun waktu dua bulan terakhir sebanyak 120 responden. Desain penelitian ini adalah penelitian kuantitatif. Data penelitian ini diolah dengan perangkat lunak SPSS dan Lisrel. Hasil penelitian menunjukkan bahwa window display, in-store form, floor merchandising, dan promotional signage berpengaruh terhadap perilaku impulse buying di gerai ritel fashion H&M Grand Indonesia Jakarta Pusat.

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Tirtayasa, Satria, Myisha Nevianda, and Hery Syahrial. "The Effect of Hedonic Shopping Motivation, Shopping Lifestyle And Fashion Involvement With Impulse Buying." International Journal of Business Economics (IJBE) 2, no. 1 (September 30, 2020): 18–28. http://dx.doi.org/10.30596/ijbe.v2i1.5715.

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The purpose of this research is to analyse the direct Effect of Hedonic Shopping Motivation, Shopping Lifestyle and Fashion Involvement with Impulse Buying. The population of this research is Zalora's customer in Medann are unknown, The sample size 96 respondents with using Bernoulli formula sample sise measurement. Meanwhile, the respondents have criteria, such as: respondent expenditure more than Rp 1.500.000,-, ever bought on Zalora more than three time, and the counsumer are the active internet user in Medan(purposive sampling). Data collection was used the Google form questionnaire and the data analysis method is used associative statistical analysis and Partial-Least Square analysis (SEM-PLS). The results of the research showed that the Hedonic Shopping Motivation variable had significant effect with Impulse Buying, the Shopping Lifestyle variable has significant effect with Impulse Buying and the Involvement Fashion variable has significant effect with Impulse Buying.

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Jung, Kwangho, Seung-Hee Lee, and Jane Workman. "Purchasing Counterfeits and Citizenship: Public Service Motivation Matters." Sustainability 11, no. 1 (December 25, 2018): 103. http://dx.doi.org/10.3390/su11010103.

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The purpose of this study was to examine how consumers’ public service motivation (PSM) is related to ethical consumption behaviors and how past experience of unethical behavior can reduce the impact of PSM on ethical consumer behaviors. A nationally representative sample from South Korea was used to explore how PSM influences willingness to purchase fashion counterfeits and how the impact of PSM differs for those with and without past experience buying fashion counterfeits. Higher PSM was associated with less willingness to buy counterfeits. Past experience buying counterfeits was associated with greater willingness to buy counterfeits. Past experience buying counterfeits intervened between the impact of PSM and willingness to buy counterfeits such that the impact of PSM was weakened.

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Beaudoin, Pierre, Ronald E. Goldsmith, and Mary Ann Moore. "Consumers' Ethnocentrism and Fashion Leadership." Psychological Reports 83, no. 3_suppl (December 1998): 1239–47. http://dx.doi.org/10.2466/pr0.1998.83.3f.1239.

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This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12). In Study 1 ( n = 641) there was no relationship between fashion leadership and consumers' ethnocentrism. In Study 2 ( n = 286), the correlation was weak ( r = −.21); greater fashion leadership was associated with lower opposition to buying imported products.

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Cook, Sasikarn Chatvijit, and Jennifer Yurchisin. "Fast fashion environments: consumer’s heaven or retailer’s nightmare?" International Journal of Retail & Distribution Management 45, no. 2 (February 13, 2017): 143–57. http://dx.doi.org/10.1108/ijrdm-03-2016-0027.

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Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the fast fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards fast fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the fast fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the fast fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of fast fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some fast fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the fast fashion retail environments.

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Oesanty Oetojo, Julita. "Analysis of Brand Image on Consumer Purchase Decisions in ‘Mint,’ A Ladies Fashion Brand in Jakarta." Advanced Science Letters 21, no. 4 (April 1, 2015): 583–88. http://dx.doi.org/10.1166/asl.2015.5941.

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The retail fashion industry is growing rapidly in Indonesia, currently dominated by international fashion brands, followed by local designers and local fashion brands. There is very tight competition in the industry. Indonesian’s local brands have to create collections with good brand images to be able to compete and attract Indonesian consumers. The consumers appreciate local products, which have good quality design, styles, fabrics and competitive prices with positive brand images that make them feel confident wearing them. To be able to compete with the international fashion brands, it is very important for a local fashion brand to fulfill those expectations. This paper was conducted by choosing one of the middle class local fashion brands in Jakarta, called Mint. Mint products have been sold in Indonesia since 2002, from 15 boutiques and more than 200 locations such as department stores. In 2007, Mint got a recognition certificate from Business Indonesia magazine as an ‘Indonesian Original Product’ (Product Asli Indonesia 2007). Mint targets professional, urbane women between 20 and 35 years old. This paper is to determine factors of the decision of Mint’s customers in choosing the fashion brand, and if brand image as a local brand will influence the buying decision. This paper uses questionnaires, interviews, and observations as its research methodology. The results show that the factors influencing buying decisions for Mint are: good quality of products in many varieties; affordable price; and attractive designs. Brand image as a local brand is accepted in the consumer’s mind as long as the product fulfills their needs in quality. It is recommended for Mint to do regular research into buying factors since fashion keeps changing, and to maintain a good brand image as a local brand. Findings are also applicable for new fashion brands, created by entrepreneurs before they start their businesses in fashion retail in Indonesia.

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Ehsan, Ujala, Hafiz Fawad Ali, and Rabia Shahid. "Innovative Temporary Retailing in Fashion Involvement: Analyzing Youngsters Buying Behavior towards Pop-up Fashion Stores." Pakistan Journal of Humanities and Social Sciences 7, no. 1 (March 31, 2019): 45–61. http://dx.doi.org/10.52131/pjhss.2019.0701.0071.

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The motivation behind this quantitative research was to break down three goals: (1) the effect of adolescents form contribution with measurements of fashion awareness and fashion involvement, (2) the effect of youth's state of mind towards pop-up stores and (3) the effect of youths purchasing conduct towards pop-up retail locations. The scope of the study is limited to adolescent/youth studying in different departments of the University of the Punjab, Lahore. The sample of this study was 339 self-controlled questionnaire which was gathered from five departments of Punjab University Lahore, Pakistan. SEM method was used to analyze the information made in the examination. IBM SPSS-22 and AMOS two statistical software’s were used in this investigation. The present research uncovered that fashion involvement and adolescents purchasing are not related. Behavior towards pop up stores totally intervened the connection between fashion involvement and youths purchasing pattern.The current study has some limitations in that it used non-probability sampling technique and a smaller sample size due to limited resources and time. The data was collected from the students of University of the Punjab only. Future researches may address these limitations and further validate the findings of this study by using a larger sample size and a more suitable probability sampling technique.

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Valaei, Naser, and S. R. Nikhashemi. "Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis." Journal of Fashion Marketing and Management: An International Journal 21, no. 4 (September 11, 2017): 523–43. http://dx.doi.org/10.1108/jfmm-01-2017-0002.

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Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in with their peers or to articulate self-identity and conform to the society. This trend has become a fashion dilemma and the purpose of this paper is to leverage on this matter by investigating the factors influencing the Gen-Y consumers’ attitude and purchase intention towards fashion apparel. Design/methodology/approach A sample of 250 respondents is used to assess the measurement and structural models, by applying a partial least squares-structural equation modelling (PLS-SEM) approach. Findings The results indicate that brand and self-identity are the factors that most shape Gen-Y consumers’ attitudes towards fashion apparel. Furthermore, brand, style, price, and social identity are the most influential factors of Gen-Y consumers’ purchase intention for fashion apparels. The findings also show that style, price, country of origin, and social identity are not relevant to Gen-Y consumers’ attitudes towards fashion apparel, and that country of origin and self-identity do not have any relationship with the Gen-Y consumers’ purchase intention. Originality/value This study is among the few attempts to investigate the Gen-Y consumers’ buying behaviour of fashion apparel based on the theory of planned behaviour, optimal distinctiveness theory, and social identity theory. PLS-multi-group analysis reveals that age, gender, and income are moderating variables of several proposed structural relationships.

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Surveyandini, Mayla. "Analisis Faktor-Faktor yang Mempengaruhi Impulse Buying Pada Konsumen Karita Muslim Square Purwokerto." Ekonomis: Journal of Economics and Business 5, no. 1 (March 8, 2021): 277. http://dx.doi.org/10.33087/ekonomis.v5i1.320.

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Unplanned purchases usually arise due to several factors, it could be price, lifestyle or following the push of a certain trend. Research on the effect of price discount, shopping lifestyle and fashion involvement on impulse buying on consumers Karita Muslim Square Purwokerto. This research is a quantitative study using 100 respondents who are consumers of Karita Muslim Square Purwokerto. This research uses multiple linear regression. The results show that price discount shopping lifestyle and fashion involvement have a positive and significant effect on impulse buying on consumers of Karita Muslim Square Purwokerto. The variable has a significant effect on impulse buying on Karita Muslim Square Purwokerto consumers. The variable has a significant effect on impulse buying on Karita Muslim Square Purwokerto consumers. Making shopping fun for consumers while still paying attention to purchases, this can be done by selecting the appropriate price, and products that are in accordance with trends or that are being liked by certain groups are fundamental to both consumers and producers

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Aminjonova, Gulandom, and Soo-Hyun Jun. "Understanding Compulsive Buying Behavior of Mobile Shoppers for Fashion Products." Korea International Trade Research Institute 15, no. 2 (April 30, 2019): 15–29. http://dx.doi.org/10.16980/jitc.15.2.201904.15.

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Journal articles on the topic 'Fashion buying'

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