Relevant bibliographies by topics / Fashion communication

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Fashion communication'

Author: Grafiati
Published: 1 September 2021
Last updated: 5 May 2022

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Journal articles on the topic "Fashion communication"

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EVANS, C. "Fashion as Communication." Journal of Design History 10, no. 2 (January 1, 1997): 231–33. http://dx.doi.org/10.1093/jdh/10.2.231.

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Kaiser, Susan B., Malcolm Barnard, and Ruth P. Rubinstein. "Fashion as Communication." Contemporary Sociology 27, no. 1 (January 1998): 76. http://dx.doi.org/10.2307/2654733.

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Barnard, Malcolm. "Fashion as communication revisited." Popular Communication 18, no. 4 (October 1, 2020): 259–71. http://dx.doi.org/10.1080/15405702.2020.1844888.

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Afanasieva, Olga V. "Fashion in Postmodern Political Communication." Almanac “Essays on Conservatism” 35.5 (October 16, 2021): 156–66. http://dx.doi.org/10.24030/24092517-2021-0-3-156-166.

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The goal of this article is to try to reach theoretical comprehension of the political fashion phenomenon. Conceptualization of fashion as an effect of mass communication allows one to see in it not only a phenomenon of pop culture but also an immanent side, and at the same time the main social, psychological and mental risk of the progress, – the accelerating humanity evolution. The article shows how modern values – novelty priority, truth accessibility, individualism, – and mass communications progress maximize the potential and danger of mass mental enthusiasm in political sphere. The author substantiates the following conclusion: political fashion in the communication mental context of postmodern appears to be the manifestation and factor the increasing crisis of social structure.
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Esteban-Santos, Laura, Irene García Medina, Lindsey Carey, and Elena Bellido-Pérez. "Fashion bloggers: communication tools for the fashion industry." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 420–37. http://dx.doi.org/10.1108/jfmm-10-2017-0101.

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Purpose The purpose of this paper is to investigate fashion blogs’ influence on Spanish Millennials’ buying behaviour. Design/methodology/approach This research is quantitative in nature, utilising a mono method consisting of structured self-administered questionnaires. Data were exported to IBM SPSS Statistics, where different types of analyses were combined – such as frequencies, means, hypothesis testing analyses, principal components analysis or K-means cluster. Findings Findings show that the most important motivations to follow a fashion blog are entertainment and information seeking. Besides, consumers’ attitudes seem to be influenced by how consumers assess credibility, which is determined by trustworthiness, para-social interaction (PSI), expertise and message credibility. Finally, after showing covert and overt marketing posts, both trustworthiness and PSI were lower than before, identifying PSI as a possible moderator in these cases. Research limitations/implications The main limitation of this study is the sample size, which does not make it possible to generalise conclusions. Practical implications From this research, it can be said that, due to the importance of establishing a strong relationship with the public, bloggers should try to connect with readers on an emotional level, and brands need to select bloggers very carefully. Originality/value This paper reveals Millennials’ attitudes whilst they are visiting a fashion blog and the influence that these attitudes can exercise on their purchase intention.
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Mickevičiūtė, Akvilė, and Daiva Siudikienė. "The Role of Fashion Bloggers in Fashion Marketing Communication." Informacijos mokslai 85 (October 28, 2019): 8–23. http://dx.doi.org/10.15388/im.2019.85.15.

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Because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. While the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – the fashion blogger and the fashion blog. After gaining millions of followers on social media, bloggers acquired a certain power position – they can influence the opinion of their audience. With the popularity of social media, fashion bloggers, who gain a certain position of power through the acquisition of large numbers of followers across social networks, can shape their followers’ opinions, present a variety of fashion product reviews, and participate in the consumer decision-making processes. For fashion companies, collaborations with bloggers are becoming more relevant and an increasing part of a fashion brand marketing strategy. This article introduces theoretical and empirical research that was carried out to analyze and explore the role of fashion bloggers in modern fashion marketing communication. Fashion companies seek to exploit this advantage for commercial purposes and include blogs as advertising channels into their marketing strategy. This article aims to analyze the role of blogs in the modern fashion industry. In order to reach that, the following objectives were set: to research the attributes of the fashion industry and fashion marketing in the 21st century; to analyze the definition, features, types, and significance of fashion blogs with reference to the current fashion industry; to examine the aspects of connection forming between fashion blogger and its audience; to explore the features of Lithuania’s fashion bloggers’ activities and the strategies they use to develop their ties with significant target audiences of the fashion sector. In order to reach the aim of research, two empirical research methods were combined: semi-structured interviews with fashion bloggers and a questionnaire for the followers of fashion blogs. During the study it was established that the role of Lithuania’s fashion blogs is best seen in fashion marketing – blogs are the mediators between fashion companies and consumers. They form a personal bond with consumers and organically disseminate fashion trends to a wide audience.
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Odintsov, A. A., and O. V. Odintsova. "About Tools for Management of Fashion and Fashion Communication." RUDN Journal of Psychology and Pedagogics 15, no. 4 (2018): 446–57. http://dx.doi.org/10.22363/2313-1683-2018-15-4-446-457.

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Shin, Kristina. "Fashion as a communication tool." International Journal of Fashion Design, Technology and Education 6, no. 3 (November 2013): 131. http://dx.doi.org/10.1080/17543266.2013.852758.

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Pouillard, Véronique. "FASHION FOR ALL?" Journalism Studies 14, no. 5 (October 2013): 716–29. http://dx.doi.org/10.1080/1461670x.2013.810907.

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Amritha, B., and Kalyani Suresh. "Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands." Fashion, Style & Popular Culture 7, no. 4 (October 1, 2020): 539–58. http://dx.doi.org/10.1386/fspc_00042_1.

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Sustainable fashion brands are increasingly facing the challenge of striking the right balance between prominence and transparency. The core theme of this article is to examine the strategic communication practices of successful Indian sustainable fashion brands ‐ specifically how they build their value profile and message mix to achieve greater transparency in their website communication. A qualitative content analysis allows for an in-depth understanding of the brand’s communication strategy through semi-structured interviews with ‘informed consumers’ of sustainable fashion along with an exploration of brand communication on the corporate website. The analysis throws light on the importance of connecting fashion vs. sustainability message content and brand value profile to ensure transparency in communicating the brand’s engagement with sustainability.
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Dissertations / Theses on the topic "Fashion communication"

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Karlsson, Annika. "Communication of sustainable fashion : To communicate sustainable fashion through the label." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-538.

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The purpose in this thesis is to analyse which information about the sustainable impacts in fashion supply chain is the most important for the consumer. To find out how the eco-label can be designed with information and messages about the sustainable producing process, and to make the consumer more safe and satisfied with the fashion industry’s communication about sustainability and their sustainable products. - How to define sustainability in fashion supply chain? - What information about eco-labeled clothes does the fashion consumers require? - What are the conditions for creating and designing sustainable messages on the clothing’s eco-labels? In the final definition of sustainability according to this study, the focus falls on four distinctive expressions, which are, good working conditions, profitability, comfort and human needs. To explain this further, the good working conditions and the human needs have to do with wellbeing and health for the consumer and workers. Profitability has to do with the economy for both companies and consumers, and comfort is something both consumers and workers strive for. So the finally definition of sustainability in this thesis is to strive for better health, economy and comfort for all people. The information about eco-labeled clothes that the consumers require, have actually nothing to do with sustainability. However, the consumers require information about price, quality, and comfort. Moreover, if the product would be eco-labeled, the consumer should wish to get reliable information about the working conditions and chemicals, which gives the consumer a chance to know what they are paying for. To be able to create a message the focus should be on significances that increases the consumers self-interests, which in this case would be long lasting quality, health and price. These significances are similar to the earlier presented definition of sustainability, which is to strive for better health, economy and comfort for all people. Here comfort can be a part of the long lasting quality or a part of the good working conditions in the supply chain. Therefore, a sustainable message with reliable information about price and quality should be the symbol that explains how it affects the health, economy, and comfort for both the consumers and the employees in the fashion supply chain.
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Sönmez, Bahar Kipöz Şölen. "Fashion and communication concept in industrial design/." [s.l.]: [s.n.], 2004. http://library.iyte.edu.tr/tezler/master/endustriurunleritasarimi/T000453.pdf.

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Antonova, Alexandra. "Reading Fashion? Exploring Fashion Media Use Among American Young Adults." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22520.

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Modern media environment is characterized by extreme diversification and fragmentation. Fashion news are provided not only by magazines but also in social media, various websites, blogs. This affected media practices and experiences with fashion media consumption. Therefore, understanding the role of fashion media in individuals’s everyday life in this new environment is important for the industry. This research explores consumption of fashion media, media practices and experiences with it among American young adults. This involves answering following questions: What are American young adults doing in relation to fashion media across different contexts? What experiences they have with it?Media practices and media engagement are used as main blocks of theoretical framework as they complement each other. The data was gathered by the use of semi-structured interviews, communicative ecology mapping was applied to analyze and visualize the results. It is believed that all these provided comprehensive theoretical and methodological framework to explore fashion media use among American young adults. The results suggest that fashion media is ingrained in individuals everyday life activities. Also the set of experiences that are strongly connected to fashion media use were identified. The study generated understanding of media practices of reading fashion among American young adults in various contexts and experiences with it which has both empirical and theoretical implications.
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Methanuntakul, Kanwipa. "High-street fashion brand communication amongst female adolescents." Thesis, Brunel University, 2010. http://bura.brunel.ac.uk/handle/2438/5255.

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The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a compressed timeframe. This research has investigated the need for a communication plan to appropriately deliver the brand message for this sector. There are a number of information barriers for high-street fashion brands to build customer value and differentiate the core values of their brands from competitors because of 1) imbalanced strategic communication implementation particularly in the encoding process, 2) ambiguous interpretation of target audience behaviour as a key disseminator of brand messages and 3) a lack of an integrated communication approach to complement the brand building communication plan. Accordingly, there is a need for a brand building communication framework to formulate and direct the female adolescent perceived values within a limited time based on mutual understanding and shared requirements between a high-street fashion brand and its target audience. Moreover, a strategic plan using an integrated brand-building communication in the encoding process which optimises the contribution of the audience must be developed. This research has revealed that high-street fashion brands should concentrate on consumer self-construal, consumer-brand congruence and consumer-brand relationships of female adolescents in order to clearly construct brand messages which match audiences’ values and lifestyles. Due to the needs for informative cooperation amongst the target audiences, the brand-building communication strategy as a persuasive medium, which encourages audiences and prospects to initiate interactivity with the high-street fashion brand, was thoroughly examined in the empirical study. A conceptual model of a high-street fashion brand-building communication was developed and evaluated by means of design research methodology and soft systems methodology. The proposed model explains the platform of brand-building communication strategy in the encoding process for the high-street fashion market. A number of advantages are offered: Firstly, brand managers may use the model to overcome the barriers to integrate a fashion brand communication strategy. Secondly, it can enhance the recognition of fashion brand-building communication. Thirdly, the model offers an approach to leverage customer-brand relationships by means of the communication process. Fourthly, it allows the description of a holistic view of brand message construction in the encoding process. Finally, it offers a strategy to integrate online and off-line communications.
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Dunn, Gina V. "Fashion Weeks, Power and Instagram| A Content Analysis of the Big Four Fashion Weeks and Their Audiences on Instagram." Thesis, The American University of Paris (France), 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13871604.

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Frendberg, Jessica, Karin Cademan, and Natalia Savic. "Relationship marketing regarding the fashion industry : Trust, commitment and communication." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19687.

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Title Relationship marketing regarding the Fashion industry; Trust, Commitment and Communication   Authors Karin Cademan, Jessica Frendberg, Natalia Savic   Examiner/ Supervisor Pejvak Oghazi Michaela Sandell   Institution/ Course School of Business and Economics, Linnaeus University Bachelor thesis, Independent degree project – 2FE16E   Problem to investigate This thesis acknowledge a lack of understanding when it comes to customers perception regarding the relationship with companies that exist when purchasing basic clothes online.   Purpose To investigate relationship marketing online towards the fashion industry considering customers who purchase basic clothes online.     Literature review The literature review act as a foundation and gives a deeper understanding in the area of relationship marketing and the key components (trust, commitment and communication) and its variables.   Methodology This thesis took a deductive and quantitative research approach with a survey as the research strategy.     Conclusion This thesis has provided a clarification regarding relationship marketing when it comes to purchasing basic clothes online. The research contributed to a deeper knowledge of repeat customers perception regarding which are the most important key component and variables that a company should aim for when purchasing basic clothes online. The investigation provided information that further could be spread to companies in the fashion industry who has curiosity of repeat customers.
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PELAT, Camille, and Madeleine CABOT. "Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?" Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31668.

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Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. The study is conducted from an external point of view. Design/methodology/approach: This study is exploratory and descriptive and uses a qualitative method, with non-randomly method where the sample is composed of six international fashion blogs. To collect data the authors used guideline to conduct the content analysis of these selected blogs. Findings: This study shows that brands use the blogger as human being with the phenomenon of the word-of-mouth and opinion formers/leaders and they also make us of the blog content to incorporate ads to directly communicate to the online communities.
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Hellgren, Amanda, and Anastasia Partanen. "Becoming-Fashion : Begäret efter övermänniskan." Thesis, Blekinge Tekniska Högskola, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12350.

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Vi vill med det här kandidatarbetet ifrågasätta begäret efter övermäniskan som vi menar att reklam för modeindustrin idag porträtterar. Med hjälp av Guy Debords skådespelssamhälle och Gilles Deleuze och Felix Guattaris teorier ifrågasatter vi vad det är vi begär och varför vi gör det. Vi ifrågasätter övermänniskan som modeindustrin producerar med förhoppningen att det ökar medvetenheten för personer i samhället.    Ifrågasättandet av begäret har resulterat i två gestaltningar, en klänning av sönderrivna sidor ur boken Mein Kampf och en kreation av hönsnät formad som en naken kvinna. Vi känner oss fångade av modeindustrin och känner oss illa till mods över hur den mänskliga kroppen porträtteras i reklam för mode. Vi menar att det i klädreklam snarare handlar om avsaknaden av den mänskliga kroppen då bilderna retuscheras till en artefakt.     Vi ser vår undersökning som en grund till en fortsatt undersökning om ett alternativ och förhoppningsvis kommer vårt begär i framtiden förflyttats från övermänniskan till något mer mänskligt.
In this Bachelor thesis we question the desire for the übermensch that we mean advertising for the fashion industry portrays today. With help of Guy Debord's “Society of the Spectacle” and Gilles Deleuze and Felix Guattari's theories we question our desire and why we desire it. We question the übermensch that the the fashion industry produces with the hope that it will increase the society’s awareness.    The questioning of desire has resulted in two designs, a dress of torn pages from the book Mein Kampf and the creation of chicken wire shaped like a naked woman. We feel trapped by the fashion industry and feel uneasy about how the human body is portrayed in advertisements for fashion. We believe that the advertising for clothing is more about the lack of the human body when the images are retouched into an artifact.    We see our study as a basis for a continued research for an option and in the future hopefully our desire will be moved from the übermensch into something more human. In this Bachelor thesis we question the desire for the übermensch that we mean advertising for the fashion industry portrays today. With help of Guy Debord's “Society of the Spectacle” and Gilles Deleuze and Felix Guattari's theories we question our desire and why we desire it. We question the übermensch that the the fashion industry produces with the hope that it will increase the society’s awareness.    The questioning of desire has resulted in two designs, a dress of torn pages from the book Mein Kampf and the creation of chicken wire shaped like a naked woman. We feel trapped by the fashion industry and feel uneasy about how the human body is portrayed in advertisements for fashion. We believe that the advertising for clothing is more about the lack of the human body when the images are retouched into an artifact.    We see our study as a basis for a continued research for an option and in the future hopefully our desire will be moved from the übermensch into something more human.
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Sion, Cecilia, and Yasmine Nehmé. "The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26320.

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The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. The topic of sustainable fashion collaborations has started to emerge and the way it is perceived by consumers appears to be unstudied, which makes it very fascinating to analyse. The purpose of this study is to investigate consumers’ response towards sustainable fashion collaborations and how these co-branding projects are marketed to and perceived by millennials. On the basis of this purpose, the following research questions have been formulated: How are sustainable fashion collaborations communicated in the consumers’ eyes? How is the response of millennial consumers towards sustainable fashion collaborations? This study was conducted with an abductive approach, and data was obtained from literature and interviews. A qualitative method was applied, with the definition of four case studies to analyse through semi-structured interviews conducted with twelve millennial consumers. Messages and campaigns can not be superficially developed and need to be explanatory to the eyes of consumers, in order to avoid greenwashing and generating the need to fill in communication gaps. In this sense, storytelling also resulted to be a positive addition to the communication of sustainable fashion collaborations, creating an emotional connection with consumers. Since positive sustainable associations to a brand can only be developed through recognition, this aspect is also fundamental when communicating sustainable products. Moreover, millennial consumers require brands to have a balanced communication in terms of sustainability and fashion content, even when it comes to sustainable fashion collaborations. To conclude, it can be said that millennial consumers are definitely drawn to social media communication, but if brands want to reach a wider audience with their products and sustainability efforts, millennials themselves suggest the use of other communication channels. This study can, in the long-term, contribute to the knowledge and strategies of fashion companies and understanding the needs and expectations of consumers towards the communication of current matters like sustainability.
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ANDRADE, MARIA AMARAL DE. "COMMUNICATION OF LUXURY, FASHION AND CONSUMPTION: PORTRAYALS OF TRADITION AMIDST CONTEMPORARY CULTURE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=12162@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
Este trabalho tem por objetivo estimular o debate a respeito da comunicação e do consumo de bens de luxo. A partir da análise das configurações de uso dos discursos e narrativas de um grupo de informantes nativos - produtores e consumidoras de bens de luxo -, pretende-se investigar um conjunto de representações e relacionamentos sociais que se manifestam dentro de um imaginário contemporâneo que define padrões de bom gosto, beleza e sucesso. Entendendo que o consumo de bens de luxo é um processo que classifica e categoriza seus usuários coletivamente; é lançado um olhar quanto à produção de hierarquizações, significados e subjetividades na cultura de massa a partir das apropriações sociomidiáticas acerca do luxo. Distinção, poder e prestígio aparecem como noções centrais na construção deste paradigma que se perpetua ao contemplar a ordem social, conferindo ares de renovação estética e atualização ao sentido de tradição.
The objective of this research is to provoke new scholarly debate as it relates to the communication and the consumption of luxury goods. Parting from the analysis concerning key configurations on the uses of speeches and narratives of a group of native informers -producers and consumers of luxury goods -, it is intended to investigate a set of representations and social relationships revealed inside of a contemporary imaginary which defines the ideal standards of goodtaste, beauty and success. Understanding that the consumption of luxury goods is a process that classifies and categorizes its users collectively; it has launched a look onto the production of hierarchies, meanings and subjectivity within the realm of mass culture and the media`s appropriations pertaining to the luxury universe. Distinction, power, and prestige appear as central notions to the construction of this paradigm which perpetuates itself by contemplating social order as it confers airs of aesthetic renewal and continuous updating to the sense of tradition.
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Books on the topic "Fashion communication"

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Sádaba, Teresa, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, and Marta Torregrosa Puig, eds. Fashion Communication. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5.

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Barnard, Malcolm. Fashion as communication. 2nd ed. London: Routledge, 2002.

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Barnard, Malcolm. Fashion as communication. London: Routledge, 1996.

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Jin, Byoungho, and Elena Cedrola, eds. Fashion Branding and Communication. New York: Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-52343-3.

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Mitterfellner, Olga. Fashion Marketing and Communication. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429451591.

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Kalbaska, Nadzeya, Teresa Sádaba, Francesca Cominelli, and Lorenzo Cantoni, eds. Fashion Communication in the Digital Age. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15436-3.

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Liu, Wai Tung. Female fashion victim: MA Communication Design 2002. London: Central Saint Martins College of Art & Design, 2003.

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missing], [name. Mediating the human body: Technology, communication, and fashion. Mahwah, NJ: Lawrence Erlbaum Associates, 2003.

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Visual research methods in fashion. Oxford: Berg, 2011.

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Gregory, Dawn. Changing faces (fashion stylist and make-up): M.A. Communication Design Thesis 2001. London: Central Saint Martins College of Art & Design, 2001.

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Book chapters on the topic "Fashion communication"

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Ornati, Michela. "Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions." In Fashion Communication, 29–40. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_3.

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Velar, Marga. "Luxury Fashion Storytelling: Branding Performance on Instagram." In Fashion Communication, 309–20. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_23.

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Lőrincz, Anett. "Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time." In Fashion Communication, 265–77. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_20.

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Linfante, Vittorio. "Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital." In Fashion Communication, 77–90. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_7.

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Fondevila-Gascón, Joan Francesc, Pedro Mir Bernal, Patricia SanMiguel, Teresa Sádaba, and Silvia Pérez-Bou. "Millennials and Fashion: Branding and Positioning through Digital Interactions." In Fashion Communication, 117–28. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_10.

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de la Nieta, Ana Sánchez. "Grunig’s Two-Way Model in the Fashion Films of Chanel N° 5: The Film and the One that I Want." In Fashion Communication, 281–93. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_21.

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Nobile, Tekila Harley, Nadzeya Kalbaska, Rafael Almeida de Oliveira, and Lorenzo Cantoni. "Digital Fashion Competences: A Longitudinal Study." In Fashion Communication, 17–28. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_2.

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Karamalak, Olga, and Lorenzo Cantoni. "Rallying Hashtags as a Tool for Societal Change in Fashion." In Fashion Communication, 237–49. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_18.

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Torregrosa, Marta, and Cristina Sánchez-Blanco. "Mediatization: Understanding the Rise of Fashion Exhibitions." In Fashion Communication, 63–74. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_6.

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Sánchez-Blanco, Cristina, Jorge del Río Pérez, Marta Torregrosa, and Elena Luisa Sanjurjo. "Advertising Format Evolution in Fashion Brands’ Communication: Contagious Case Study 2010–2020." In Fashion Communication, 103–15. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_9.

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Conference papers on the topic "Fashion communication"

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Gewerc, Nathalie. "FASHION COMMUNICATION: A WAY TO CHANGE CONSUMPTION BEHAVIOR TOWARDS ETHICAL FASHION." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b41/s15.048.

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Prakash, Deepthi, Jay Vishaal J, Sourav Ghosh, Stephen Niranjan B, S. Angel Deborah, and K. R. Sarath Chandran. "Virtual Fashion Mirror." In 2020 4th International Conference on Computer, Communication and Signal Processing (ICCCSP). IEEE, 2020. http://dx.doi.org/10.1109/icccsp49186.2020.9315257.

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Gao, Yantian, Zhuo Wang, and Yiduo Yao. "Fashion, Gender, and Media." In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.229.

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Davidaviciene, Vida, Sigitas Davidavicius, and Rima Tamosiuniene. "B2C Marketing Communication in Social Media: Fashion Industry Specifics." In 2019 International conference on Creative Business for Smart and Sustainable Growth (CREBUS). IEEE, 2019. http://dx.doi.org/10.1109/crebus.2019.8840067.

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Voynilovych, Vita, and Nataliia Ilchenko. "SOCIAL MARKETING IN THE FASHION INDUSTRY." In PUBLIC COMMUNICATION IN SCIENCE: PHILOSOPHICAL, CULTURAL, POLITICAL, ECONOMIC AND IT CONTEXT. European Scientific Platform, 2020. http://dx.doi.org/10.36074/15.05.2020.v1.11.

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Linfante, Vittorio, and Valeria Maria Iannilli. "DISASSEMBLING FASHION DECODING VISUAL AND STYLISTIC CODES AS LEARNING BY DOING TOOL FOR COURSES IN FASHION COMMUNICATION." In 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.1210.

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Dang, Anh H., and Wataru Kameyama. "Robust Semantic Segmentation for Street Fashion Photos." In 2020 22nd International Conference on Advanced Communication Technology (ICACT). IEEE, 2020. http://dx.doi.org/10.23919/icact48636.2020.9061408.

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Koudelková, Petra, and Denisa Hejlová. "“IS GREEN IN FASHION?” ANALYSING THE STRATEGIC COMMUNICATION OF FASHION BRANDS AND THE ATTITUDES OF GENERATION Z CONSUMERS TOWARDS ENVIRONMENTAL ISSUES IN THE FASHION INDUSTRY." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/03.

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Abstract:
"This paper deals with “green fashion” in marketing. Young people are interested in eco production and are seeking “eco” brands, at least that's how they declare it. Fashion brands want to fulfil the wishes of their customers. But there is still one question: are companies´ promises and statements true or is it only marketing and greenwashing? We have tested their sustainability reports and statements here involves. The main goal of the paper is to evaluate whether the environmental discourse is having an effect on young consumers (young people from generation Z) and whether they behave ecologically or not. Additionally, we are interested in getting to know the customers’ attitudes towards “green fashion”. This study involves two analyses (both critical discourse analysis): (1) the environmental discourse of leading European fashion brands and (2) interviews with young consumers on their attitudes to, and buying behaviour of, fashion. Additionally, there also are implications for the fashion industry."
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Xing, Tu. "Data Modeling and Analysis on Fashion Evolution." In VINCI '18: The 11th International Symposium on Visual Information Communication and Interaction. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3231622.3231634.

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Polke, Nitish, and Sangeeta Kumari. "Avatar Manager System for Online Fashion Clothing APP." In 2018 International Conference on Information, Communication, Engineering and Technology (ICICET). IEEE, 2018. http://dx.doi.org/10.1109/icicet.2018.8533812.

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