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Dissertations / Theses on the topic 'Fashion entrepreneurship'

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1

KURZ, ELISA. "Analysis on fashion design entrepreneurship : Challenges and supporting models." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20115.

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Entrepreneurship in the fashion industry is a substantial issue since the fashionbusiness landscape consists of many small actors that compete on the fashion market.On their way to a distinct position in the textile and fashion world, many fashion designentrepreneurs, who start up an own label, are confronted with personal challenges anda multitude of external obstacles. These companies need a structured venture launchand strong business foundations to survive the always troublesome first years of a newentrepreneurial venture. To run a sustained venture within the apparel industry may bemore c
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KURZ, ELISA. "Challenges for fashion design entrepreneurship : a study of supporting models." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20138.

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Entrepreneurship in the fashion industry is a substantial issue since the fashion business landscape consists of many small actors that compete on the fashion market. On their way to a distinct position in the textile and fashion world, many fashion design entrepreneurs, who start up an own label, are confronted with personal challenges and a multitude of external obstacles. These companies need a structured venture launch and strong business foundations to survive the always troublesome first years of a new entrepreneurial venture. To run a sustained venture within the apparel industry may be
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3

Ominijei, Esther. "The Role Of Institutions In Promoting Entrepreneurship In The Nigerian Fashion Industry." Thesis, Södertörns högskola, Nationalekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-39330.

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As the oil sources continue to become depleted and global oil prices continue to drop, there are concerns that the current pattern of growth and development in Nigeria, a country that is heavily dependent on natural resources such as oil as drivers of economic growth, is neither inclusive nor sustainable. In order to shift its focus from the natural resource dependency dynamic, create employment and most importantly, stimulate sustainable economic growth; there is an urgent need for the Nigerian economy to begin harnessing and cultivate their underutilized resources and industries such as the
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Ritch, Elaine L. "Mothers' experience of sustainable fashion consumption : an existential phenomenological exploration within Edinburgh." Thesis, Queen Margaret University, 2012. https://eresearch.qmu.ac.uk/handle/20.500.12289/7310.

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The research described in this thesis is an interpretative approach to exploring fashion consumption behaviour through applying a sustainability lens, underpinned by tenets of value. The research adopts existential phenomenology to explores the lived experience of mothers who work in a professional occupation, whereby lifeworlds which encourage intentions to adopt sustainability are juxtaposed within a myriad of lifeworld restrictions. The theoretical underpinning of the research assumes that consumers seek value in their consumption, whereby underlying tensions result in value trade-offs. As
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Tuite, Alexandra E. "The cultural economy of independent fashion." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/129093/1/Alexandra_Tuite_Thesis.pdf.

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This research explores independent cultural production in the fashion industry, with a focus on small-scale entrepreneurship. "Independent fashion" is a widely-used term that has been under-examined. Studies of small-scale fashion businesses tend to focus on practioners' processes and practices, taking for granted the notion of their "independence" and looking past it in order to consider other aspects. This project seeks to address this gap in our knowledge of small-scale fashion practice by analysing the way in which independent fashion as a concept is understood, demonstrated and judged by
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White, Taylor Lauren. "A Study of Non-Profit, Ethical Fashion and the Employment of Artisans." Kent State University Honors College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1620334912734504.

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Rusanen, Hanna, Alena Lashkova, and Pinja Luoma-Nirva. "How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779.

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Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion.  It is crucial for social enterprises since they are competing for public awareness of the company itself and its social mission. Social enterprises are addressing social issues and striving to reach their missions through different activities. There is  little research available of perceptions and purchase decisions of dif
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Mendy, Luna <1996&gt. "CREATING A FASHION-TECH STARTUP THROUGH AN INTEGRATED APPROACH TO INNOVATION AND ENTREPRENEURSHIP: THE CASE OF STYLEPOLL." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18031.

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The academic fields of entrepreneurship and innovation aroused an increasingly interest in recent times. Limited researches proposing an application of the lean startup theory, discovery driven planning and design thinking have been carried out in the field and none of them have taken an integrated approach of the three. This study is an action research1 thesis which describes the creation of a fashion social network in the form of a mobile application. The need for this thesis emerged from the company's potential project development and the author’s personal interest. The enterprise was looki
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Heim, Hilde. "Fashioning business: Updating support for local, small-scale independent fashion designers." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122563/1/Hildegard_Bennett%20Heim_Thesis.pdf.

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Small-scale fashion designer businesses are emerging in many locations, including in cities not known as fashion centres, such as Brisbane. This study identifies the factors that contribute to business success or failure, not least of which is the support owner-designers receive during the life cycle of their business. The study revealed that a complex set of requirements is needed to support those practices, including access to relevant and credible information, community interaction and tailored mentoring. The study resulted in the development of an online resource to support independent des
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Eriksson, Joel, Niclas Krantz, and Jonas Ivarsson. "The strategic path in a creative start-up process : Action research within the fashion industry." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-322.

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APOSTOLIDOU, ANASTASIA. "CREATIVE LEADERSHIP IN FASHION BUSINESS TODAY : A case study on MUUSE." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17400.

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Purpose: From an anthropological angle, the purpose of this paper is to shed light into how young innovative fashion companies can exercise creative leadership and reflect the creativity of their external image in their internal environment, towards their path to prosperity and success.Design/methodology/approach: The research analyses the case of MUUSE, a paradigmatic fashion company based in Copenhagen, Denmark in order to examine its creativity inside-out (external image and internal environment/operations). The entrepreneurs and employees were interviewed during two workdays, as well as ob
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Noe, Heeju. "Fashion Renting: An Exploratory Study of Users and Non-users Behaviors." Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1628301642984733.

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Rossi, Alison. "Key Elements for Sustaining and Enhancing Influence for Fashion Bloggers." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469485657.

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Carbajal, Postigo Rodrigo Moisés, Dávila Natalia Ximena Caro, Saldaña Erick Alonso Jaimes, and Ramirez Patricio Pacheco. "Venta de Relojes – CLOCK." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652746.

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El presente proyecto consiste en la construcción de un plan de emprendimiento. Este plan es diseñado para varones y mujeres entre 20 a 45 años que radican en el Perú. Clock es nuestra marca desarrollada para brindar relojes importados de China. A través de nuestras validaciones, pudimos encontrar un segmento de clientes no satisfechos con respecto a la compra de relojes elegantes a un bajo precio. En ese momento nació la idea de nuestro proyecto, comercializar relojes a todo el Perú, llegando a todas las ciudades a través de nuestros socios claves.  Tras ocho semanas de duración de este cu
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Raes, Stephan Eric Paul. "Migrating enterprise and migrant entrepreneurship how fashion and migration have changed the spatial organisation of clothing supply to consumers in the Netherlands /." [Amsterdam] : Amsterdam : Het Spinhuis ; Universiteit van Amsterdam [Host], 2000. http://dare.uva.nl/document/83277.

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Jönsson, Émilie, and Johanna Karlsson. "Svenskt lyxmode : ett nytt modeunder?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-420.

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Att gå från en nationell till en internationell etablering innebär en finansiell risk, men samtidigt stora möjligheter för en modeentreprenör. Frankrike anses som en av de viktigaste modemarknaderna i världen och så även för modeentreprenörer. Marknaden karakteriseras av lyxmode, men få svenska modeentreprenörer lyckas etablera sig i detta segment. Syftet med denna uppsats är att undersöka vilka utmaningar som kan uppkomma för svenska modeentreprenörer vid etablering på den franska marknaden inom lyxsegmentet. Avgränsningar har gjorts i enlighet med studiens syfte, för att kunna besvara studie
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Lima, Rosa Maria Lopes da Costa e. Souza. "De consumidora a empreendedora institucional: um estudo de caso sobre o uso de estratégias discursivas na indústria de moda." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15988.

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Submitted by Rosa Maria Lopes da Costa e Souza Lima (rosa.souzalima@gmail.com) on 2016-03-21T16:17:54Z No. of bitstreams: 1 De consumidora a empreendedora institucional.pdf: 1713497 bytes, checksum: f8599b92f6c08c5c629435c7c1839936 (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2016-03-22T17:01:05Z (GMT) No. of bitstreams: 1 De consumidora a empreendedora institucional.pdf: 1713497 bytes, checksum: f8599b92f6c08c5c629435c7c1839936 (MD5)<br>Made available in DSpace on 2016-03-22T17:28:06Z (GMT). No. of bitstreams: 1 De consumidora a empreendedora i
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Aquise, Pilco Erick Giovanny, Martinez Valerie Giannina Cucchi, Lázaro Carolina Merly Congora, De Souza Brunela Peñaflor, and Cespedes Diana Cesia Rios. "Outfit Feed." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656992.

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En este proyecto se detectó el gran problema que tienen la mayoría de mujeres que no cuentan con el tiempo y la orientación necesaria para portar una vestimenta adecuada que vaya acorde con el tipo de ocasión requerida, es decir, vestimentas para una situación formal, casual o deportiva, pero siempre considerando una buena combinación de prendas. Es por eso que se realizó una investigación para conocer las causas, motivos y el público al cual dirigirnos para poder ofrecerles una solución mediante el desarrollo de una aplicación, llamada Outfit Feed, donde se orienten a las mujeres sobre una pe
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19

Ree, Ashli. "Exploring the Learning Process of DIY Fashion Designers Embracing Entrepreneurship." Thesis, 2021. https://doi.org/10.7916/d8-dzpc-f235.

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The purpose of this explorative field study using elements of case study design was to understand how DIY (Do It Yourself) fashion designers learn to engage in entrepreneurship. DIY fashion designers in this study refers to designers who personally design and make each garment without relying on manufacturers. These fashion designers all have design skills, but as they transition from designer to designer-entrepreneur with existing skills, they realize an additional set of skills is needed. To understand why they started the business and how they learned the skills necessary to maintain this d
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"The entrepreneurial capital profiles of small, successful fashion design entrepreneurships." Thesis, 2015. http://hdl.handle.net/10210/13958.

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M.Tech. (Fashion Design)<br>In January 2014, the Mail & Guardian published an article, ‘Going out of business is coming into fashion’, which claims that “South African fashion is in a state” (Witepski 2014:5). The journalist based her statement on the number of fashion designers that went out of business in the previous year (2013). Local designers, such as Tiaan Nagel, Marion and Lindie, Hip Hop, to name but a few, were all popular with both the public and the media, but just did not manage to stay afloat. Witepski (2014:5) writes that the problem with these businesses does not seem to be a l
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Moodley, Sunthra. "The development of an incubator system to promote entrepreneurship for technikon fashion design graduates." Thesis, 2003. http://hdl.handle.net/10321/76.

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Thesis (M.Tech.: Entrepreneurship)-Dept. of Entrepreneurial Studies, Durban Institute of Technology, 2003 ix, 90 leaves<br>The South African economy is unable to support the employment needs of the growing number of graduates. In an attempt to address these needs, the proposed study focuses on the development of an incubator system to nurture young entrepreneurs (graduates), until they are able to survive independently – usually in two to three years.
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Lopes, Sara de Louxembourg Henriques Borges. "Virtual wardrobe - success or not?" Master's thesis, 2018. http://hdl.handle.net/10362/37613.

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This dissertation aims to study a set of possible features for a new business idea: the concept of a virtual fashion wardrobe, as well as its viability in the Portuguese market. To do that, it was conducted a research methodology, through Experts In-depth Interviews, Focus Groups Sessions, In-depth Interviews and an Online Survey. By analysing the results obtained during the research process, some features were defined. Through that study, it was also concluded that this app should not be released by an entrepreneur, but rather by an already well-established brand as a complement of its digita
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Almeida, Alexandra Isabel Costa Bigotte de. "Transformar a crise em oportunidade : desenvolvimento de uma organização criativa." Master's thesis, 2013. http://hdl.handle.net/1822/28659.

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Dissertação de mestrado em Design de Comunicação de Moda<br>Num ambiente onde predomina a crise económica, a moda portuguesa, como setor em crescimento, apresenta no seu contexto a criatividade, a inovação e a qualificação como resultados da relação triangular que se estabelece entre o ensino superior, o desemprego e o empreendedorismo. Fatores que à primeira vista parecem problemáticos, quando trabalhados em conjunto podem constituir-se como uma oportunidade, especialmente para os jovens como futuro do país. Aliando esta realidade com as mudanças emergentes no setor da moda, que se quer
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Fragoso, Joana Filipa Silva. "Rebranding para pequenos negócios de moda." Master's thesis, 2021. http://hdl.handle.net/10400.6/12002.

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O mercado da moda é algo que está em constante mutação, não só pelas tendências, mas também por motivos económicos, sociais e políticos. As marcas têm de se adaptar constantemente para prevalecem e sobressaírem no meio de tantas outras. A pandemia COVID-19 veio abalar a economia mundial e a indústria da moda em Portugal não foi exceção. Foi percetível o aumento de tráfego nas redes sociais e as marcas que ainda não estavam estabelecidas no online seguiram essa tendência indo ao encontro dos seus clientes que se viram confinados em casa. As redes sociais vieram trazer alguns obstáculos, mas tam
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Casqueiro, Maria Rita Oliveira. "Concepção e Criação da Marca CASK." Master's thesis, 2017. http://hdl.handle.net/10400.6/7018.

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Criar uma marca de sucesso nos tempos que decorrem, num mundo saturado de marcas de moda é um desafio, no entanto, há na sociedade uma necessidade constante de novidade e consequentemente de criação de novas marcas e produtos de acordo com os desejos e necessidades do consumidor. No caso do mercado de marcas premium, constatou-se a existência de algumas lacunas, nomeadamente relativas aos critérios que devem reger a conceção e criação de uma marca de moda premium, para que esta tenha sucesso no mercado. Assim, o objeto de estudo desta dissertação foram as marcas de moda premium. A realização d
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Kaplan, Bonnie. "How do I use my living and lived experience to influence creative economic independence in others?" Thesis, 2013. http://hdl.handle.net/10321/1330.

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Submitted in fulfilment of the requirements for the degree of Masters of Technology: Fashion at the Durban University of Technology, 2013.<br>Due to the high levels of unemployment in Durban South Africa, the New Venture Creation (NVC) groups I coached/mentored were seeking to become self-employed, to find social and economic independence. I have observed that many of the people in my NVC groups seemed to lack, self-confidence and self-esteem in the start-up process of their business. These lacunae pose a problem, as they are all necessary if one wants to create a viable, sustainable and
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Cavaleiro, Djamila Melissa Fortes. "O personal branding das influenciadoras e a afirmação de valores pós-feministas." Master's thesis, 2020. http://hdl.handle.net/10400.14/34250.

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Embora seja anterior ao boom das redes sociais, o conceito de self-branding ganhou uma nova força através das mesmas. De facto, esta nova era digital permitiu que pessoas comuns começassem a ganhar visibilidade que antes era reservada às celebridades. Essas pessoas que emergiram das redes sociais e conquistaram a sua própria comunidade digital tornaram- se naquilo que hoje chamamos de influenciadores digitais. Para se destacarem da concorrência e alcançarem mais visibilidade, muitos influenciadores passaram a utilizar estratégias de marca própria. Hoje a produção de conteúdo digital, mais do
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