Relevant bibliographies by topics / Fashion Influencers

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Fashion Influencers'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Fashion Influencers"

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Trivedi, Jay P. "Effect of Influencer Marketing on Online Impulse Purchase." Journal of Electronic Commerce in Organizations 19, no. 3 (July 2021): 49–64. http://dx.doi.org/10.4018/jeco.2021070104.

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Fashion retailers are increasingly using influencer marketing to build a consumer-brand relationship. However, influencer marketing remains an understudied area, and choosing from among traditional attractive celebrity influencers and expert influencers remains a conundrum for marketers. Hence, this research examines the comparative effectiveness of an attractive celebrity influencer, vis-à-vis an expert influencer on online consumer-brand engagement, further resulting in an online impulse purchase. The moderating role of impulse buying tendency between online consumer-brand engagement and online impulse purchase is also examined. Using survey data from respondents following fashion influencers, the author tested the proposed hypotheses using structural equation modeling. The findings indicate that attractive celebrity influencers exhibit a significant effect on online consumer-brand engagement, which further leads to online impulse purchase. The findings also establish the moderating effect of impulse buying tendency and the mediating role of online consumer-brand engagement.
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Chetioui, Youssef, Hikma Benlafqih, and Hind Lebdaoui. "How fashion influencers contribute to consumers' purchase intention." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (April 17, 2020): 361–80. http://dx.doi.org/10.1108/jfmm-08-2019-0157.

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PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.
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McFarlane, Ashleigh, and Emma Samsioe. "#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (April 8, 2020): 399–413. http://dx.doi.org/10.1108/jfmm-08-2019-0177.

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PurposeThis paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.Design/methodology/approachNon-participative netnography was used in the form of visual and textual analysis of over 300 Instagram posts including images, captions and comments.FindingsFindings reveal how outfit selection, background choices and bodily poses redefine expressions of look age through forms of aesthetic labour. Post-construction, hashtag and emoji usage illustrates how influencers refrain from directly posting about the fashion brands that they endorse. Instead, image and personality work visually attracts followers to politically charged posts which directly impact upon the social and cultural contexts where influencers are active. This ties into present-day wider societal discourses.Practical implications50+ fashion influencers have high spending power. Fashion brands should refrain from using #brand and collaborate in more subtle ways and concentrate on challenging the negativity of the old-age cliché.Originality/valueThe study advances theory on the social construction of age in fashion studies by combining cognitive age with aesthetic labour to identify the characteristics of the social phenomenon of the 50+ Instagram influencer. It applies principles from critical visual analysis to digital context, thereby advancing the qualitative netnographic toolkit.
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Marcella-Hood, Madeleine. "Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram." Scottish Affairs 28, no. 4 (November 2019): 367–94. http://dx.doi.org/10.3366/scot.2019.0294.

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This paper explores the construction of Scottish identity and place amongst fashion and style influencers on Instagram. Existing research and information surrounding the Scottish fashion industry is sparse and focused on traditional textiles, such as tartan and tweed. Style influencers have revolutionised the fashion industry and it is argued that, by identifying as Scottish or Scotland-based on Instagram, these individuals are shaping perceptions of Scottish identity and place, acting as contemporary cultural icons. The study consists of 14 interviews, where participants were also asked to provide a selection of posts that they felt demonstrated their identity as a Scottish fashion influencer. Participants expressed pride in their Scottish identity and surroundings; this was revealed through their desire to promote Scottish designers and destinations. They did not see tartan as a feature of their own style but recognised its value in Scotland's fashion story. People and place-related symbols were regarded as more authentic representations of Scottish identity and style. This research contributes to the field of Scottish studies by presenting contemporary illustrations of Scottish fashion through the influencers who are shaping these.
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Tsarashafa, Tsaniya Athaya, and Annisa Rahmani Qastharin. "HOW FASHION INFLUENCER CONTRIBUTES TO CONSUMERS’ PURCHASE INTENTION OF UNIVERSITY STUDENT." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 9 (September 2, 2021): 209–27. http://dx.doi.org/10.35631/aijbes.39015.

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Fashion is receiving more attention these days since it has become a continual existence in a person’s everyday life, especially for the younger generation as it represents their identity. On the other hand, the dynamic competitive environment of marketing-led fashion brands to put in the excess effort to achieve effective marketing strategies. As social media grew, one of the most effective ways to do it is using influencers in the marketing campaign. Influencer marketing is becoming increasingly popular throughout the world, prompting marketers to consider it an essential component of their marketing strategy. This research determines the factors of fashion influencers that contribute to influencing purchase intention. The variables constructed include trustworthiness, expertise, similarity, likability, and familiarity. Further, consumer attitude is proposed to mediate between trustworthiness, expertise, similarity, likability, and familiarity to purchase intention. The research was conducted using a quantitative approach and analyzed using a regression method through IBM SPSS Statistics. From 234 qualified respondents, the results presented trustworthiness, similarity, familiarity, and likability significantly contribute to purchase intention, and consumers' attitudes towards influencers are proven to be mediate the relationships between independents variables and purchase intention. The findings of the study assist marketers and advertisers in the fashion industry in understanding the elements influencing consumer attitudes about fashion influencers and, as a result, better choose influencers capable of establishing purchase intentions in existing and potential customers.
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Abidin, Crystal. "Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram." Media International Australia 161, no. 1 (September 26, 2016): 86–100. http://dx.doi.org/10.1177/1329878x16665177.

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Influencer commerce has experienced an exponential growth, resulting in new forms of digital practices among young women. Influencers are one form of microcelebrity who accumulate a following on blogs and social media through textual and visual narrations of their personal, everyday lives, upon which advertorials for products and services are premised. In Singapore, Influencers are predominantly young women whose commercial practices are most noted on Instagram. In response, everyday users are beginning to model after Influencers through tags, reposts and #OOTDs (Outfit Of The Day), unwittingly producing volumes of advertising content that is not only encouraged by Influencers and brands but also publicly utilised with little compensation. Drawing on ethnographic fieldwork among Instagram Influencers and followers in Singapore, this article investigates the visibility labour in which followers engage on follower-anchored Instagram advertorials, in an attention economy that has swiftly profited off work that is quietly creative but insidiously exploitative.
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Nurfadila, Siti. "Impact of Influencers in Consumer Decision Process: The Fashion Industry." INTERDISCIPLINARY JOURNAL ON LAW, SOCIAL SCIENCES AND HUMANITIES 1, no. 2 (December 24, 2020): 1. http://dx.doi.org/10.19184/ijl.v1i1.19146.

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The popularity of influencers is continuous and doesn’t have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in fashion industry.
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Belanche, Daniel, Marta Flavián, and Sergio Ibáñez-Sánchez. "Followers’ reactions to influencers’ Instagram posts." Spanish Journal of Marketing - ESIC 24, no. 1 (February 20, 2020): 37–54. http://dx.doi.org/10.1108/sjme-11-2019-0100.

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Purpose The purpose of this study is to analyze how positive behaviors toward influencers (customer interaction) and promoted products (looking for product information) can be achieved, taking into account influencer–product fit, in a fashion marketing campaign. In addition, account following and product involvement are examined as possible moderators in these relationships. Design/methodology/approach The data were gathered from online participants. The participants were Instagram users who already knew a popular influencer on the platform. The experimental design manipulated the types of picture posted by the influencer to observe customers’ reactions in terms of intention to interact with the influencer’s account and to look for further information about promoted products. Findings The authors’ findings suggested that influencer–product matches in posts on Instagram encourage users to search for information about promoted products but do not affect their intention to interact with influencers’ accounts. Nevertheless, customers’ reactions toward an influencer’s posts differ based on whether they are followers of the influencer and whether they are highly or lowly involved with the promoted product. Practical implications Both brands and influencers should properly manage influencer marketing actions. Brands should control influencers’ audiences and their involvement with featured products so that they are seen to promote them in a natural way. Influencers should endorse branded products that fit their own style; this will increase the interaction on their accounts. Originality/value This research contributes to a better understanding of how users can be encouraged to undertake positive online actions as regards influencers (interaction with their accounts) and promoted products (information search) in influencer marketing campaigns.
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Tomovska, Elena. "The role of Instagram influencers as a source of fashion information." Tekstilna industrija 68, no. 4 (2020): 58–64. http://dx.doi.org/10.5937/tekstind2004058t.

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Social media has become a powerful communicating tool for the fashion industry, providing an instant, democratic, user-generated dissemination of fashion trends, particularly with the younger generations. Image-centred social media, such as Instagram are particularly well adopted for fashion communication. This research aims to investigate the role of Instagram on the dissemination of fashion trends amongst Generation Z. The research used an electronic questionnaire distributed to 120 participants, aged 16 to 23 years. A commercially available tool for measuring the reach of global and local fashion influencers was used to comprise a list of influencers used in the research. Cluster analysis was used to identify Instagram influencers impacting fashion and the use of Instagram as a fashion information channel.
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Stevani, Natasia, and Ahmad Junaidi. "Pengaruh Influencer terhadap Minat Beli Produk Fashion Wanita pada Instagram." Prologia 5, no. 1 (March 4, 2021): 198. http://dx.doi.org/10.24912/pr.v5i1.10121.

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This research has a purpose to determine the relation and how much influence between Elika Natania influencers on buying interest in women's fashion products on Instagram. The sample in this study was 100 Elika Natania’s followers on her Instagram account. Respondents were using a purposive sampling technique. This research provides results that there is a strong relationship between the two variables and there is a big influence between the two variables reaching 67.8%. So, the conclution is that the influencer variable significantly influences the buying interest variable.Penelitian ini memiliki tujuan untuk mengetahui hubungan dan seberapa besar pengaruh antara influencer Elika Natania terhadap minat beli produk fashion wanita pada media sosial Instagram. Sampel pada penelitian ini adalah followersinfluencer Elika Natania pada akun media sosial Instagram sebanyak 100 Responden menggunakan teknik purposive sampling. Penelitian ini memberikan hasil bahwa ada hubungan yang kuat antara kedua variabel dan terdapat pengaruh yang besar antara kedua variable mencapai 67,8%. Keismpulannya adalah variabel influencer secara signifikan berpengaruh terhadap variabel minat beli.
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Dissertations / Theses on the topic "Fashion Influencers"

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Linnér, Emily, Sitav Taha, and Johan Carlsson. "What Characterizes an Influential Instagram Fashion Influencer? : A Descriptive Research." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76234.

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Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & Silvera, 2016). The former marketing way of including celebrities within marketing purposes (Pringle & Binet, 2005) has in recent years been discussed as digital media influencers (Kapitan & Silvera, 2016). Digital media influencers resulted in social media influencers, where Instagram is one out of the social media which is worldwide used (Influencer Marketing Hub, 2018). Social media influencers are shown to have a significant role for brands in the process of reaching out to consumers (Lin, Bruning & Swarna, 2018) and within the fashion industry, the opinions of fashion influencers tend to weigh heavy within consumers decision making (Loureiro, Costa & Panchapakesan, 2017). However, besides the known influential characteristics of celebrity endorsement (Page Winterich, Gangwar & Grewal, 2018; Tzoumaka, Tsiotsou & Siomkos, 2014), the level of influence of Instagram influencers has mainly been discussed in terms of number of followers (De Veirman, Cauberghe & Hudders, 2017). The purpose of this study is to describe the influential characteristics of an Instagram fashion influencer and its influence on consumers purchase intention for fashion in Sweden. The research method applied for this research was primary data in the form of a survey research and was chosen as it allows to generate data which makes it possible to define correlations between the variables (Bryman & Bell, 2015). The study is based on the theory of consumer purchase intention, celebrity endorsement as well as influencer marketing, and through that, three hypotheses were created: 1) the trustworthiness of an Instagram fashion influencer has positive impact on consumers purchase intention, 2) the expertise of an Instagram fashion influencer has positive impact on consumers purchase intention, 3) the physical attraction of an Instagram fashion influencer has positive impact on consumers purchase intention. The conclusion drawn indicates that the trustworthiness of an Instagram fashion influencer is the only influential characteristic amongst the identified characteristics in this research which impacts consumer purchase intention for fashion in Sweden.
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Brodin, Holmstedt Nina. "The new gatekeepers of fashion week : A qualitative study of the influencers role at fashion week." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12800.

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Aim of the research: This research aims to create an understanding for the new ways in which global fashion influencers’ attending fashion week are contributing to the presentation of it as gatekeepers and distributors of information and fashion knowledge, and how this rolea dds new perspectives to how fashion week is presented. Method: The research has been limited to analysing the material of six global fashion influencers, with a total following of 28 million people, during the major fashion weeks of Spring/Summer 2017 and Autumn/Winter 2017. The material has been collected and analyzed using a qualitative content analysis, also called ethnographic content analysis, with focus on distinguishing common characteristics in the text. Findings: The results have shown that the fashion influencers have contributed to the presentation of fashion week in several new ways, with the greatest characteristic being sharing a broad picture of what is going on during fashion week. The influencers are also sharing insight to exclusive fashion shows and events that have traditionally not been shared with the public. More over, the fashion influencers are sharing their personal perspectives and experiences of fashion week as well as their personal taste and opinions regarding fashion trends and other things. They are also adding a new commercial and promotional focus while presenting an idealized image of fashion week to their followers. The findings are indicated that the fashion influencers have established an important role at fashion week, which in turnis affecting the presentation of it. Contributions: The findings presented in this research can be of relevance for those who wants to understand the fashion influencers’ role during fashion week, for instance fashion brands and designers who wishes to learn how to engage with the fashion influencers’ from a business and marketing perspective. Considering social media and the fashion influencers affecting the presentation of fashion week as societal changes, the findings can also be relevant for fashion researchers who wishes to understand how these changes are affecting the presentation of fashion week and the fashion industry.
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Quiterio, Capeli Marilia. "Micro-influencers’ impact on engagement levels for fashion retail brands on Instagram." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/884.

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With the increase of social media usage and its relevance for the millennial generation, social media influencers rise as credible sources who influence their followers purchase behaviors. Micro-influencers have up to 400,00 followers and fashion brands are constantly collaborating with them to generate brand awareness. The purpose of this study is to analyze how micro-influencers impact engagement levels on fashion retail brands’ accounts on Instagram and what common visual patterns the posts with higher levels of engagement present. A sample of 817 posts from three different brands were analyzed to provide insight in what kind of posts generates higher engagement levels: motivational posts, product posts, model/catalog, micro-influencer, influencer, or none of the above. A content analysis was conducted and after all the posts were coded, the top 100 with the highest engagement levels were submitted to a frame analysis so common patterns and themes could be recognized among the top engagement posts.
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Buinac, Paula, and Amanda Silén. "Marknadsföring genom influencers inom hotell : En kvalitativ studie om hur hotell använder sig av influencers i sin marknadsföring." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-68715.

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Bertilsson, Ellinor, and Alphen Laura van. "From Fast to Slow: Can influencers make us shop more sustainably? : A quantitative study investigating the impact of influencers and their communities on fashion purchase intent and circular behavior." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48252.

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Research questions:  How do social media influencers affect fashion purchase intent? How is slow fashion behavior affected by social media influencers?                                 Purpose:                  The purpose of this paper is to investigate the possible effects that social media influencers have on slow fashion behavior, in addition to explore the effects of social media influencers on fashion purchase intent. Method:                   This research was conducted through a quantitative study and the data was collected using an online survey. The survey was constructed and distributed in collaboration with a research group at Mälardalen University.  Conclusion:             This study confirms that influencers have the possibility to influence consumers’ behavior and provides initial insight into how their communities can affect consumers. The study concludes that influencers can persuade consumers to purchase fashion products online. However, there is ambiguity into how much influencers affect consumers. The study showed that the relationship between influencers and their communities is not clear, and especially how the two concepts interact in the way they influence consumers to behave more sustainably. Despite the complex relationship, both have the capability to positively and negatively affect consumers’ slow fashion behavior. While consumers may not employ all behaviors favorable in the slow fashion movement, any positive behavior will make a difference.
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Rooth, Arosemena Alexia. "La relación entre las acciones de marketing digital y la intención de compra de carteras de lujo en mujeres de 28 a 39 años del NSE A y B+ en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652685.

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El objetivo del presente estudio busca determinar la relación entre las acciones de marketing digital y la intención de compra de carteras de lujo en mujeres de 28 a 39 años del NSE A y B+ en Lima. Dicho tema es de importancia para el marketing de esta industria y el mercado peruano, pues el interés por la moda y las tendencias está incrementándose y el acceso a ello esta creciendo cada vez más de manera virtual. Las acciones de marketing digital se midieron por medio de las siguientes dimensiones: la presencia en redes sociales implementadas por las marcas de carteras de lujo, el acceso al contenido digital por parte de las mismas y el contacto y seguimiento de influencers reconocidas dentro del ámbito de moda. El estudio demostró que existe una relación positiva entre la presencia en medio sociales y el acceso al contenido digital con la intención de compra de esta categoría de productos. El resultado respecto al seguimiento de influencers fue mixto. Asimismo, se ha demostrado que la implementación de dichas acciones permite a estas marcas obtener mejor exposición y relación con las clientas. Debido a ello, el contenido –calidad, distribución e información adecuada- es muy importante para consolidar la imagen de marca y el estilo de vida que estas buscan proyectar y que las consumidoras, a su vez, buscan reflejar por medio de la compra. Además, es importante resaltar la transversalidad del mercado peruano en cuanto al segmento de carteras de lujo; existen distintos tipos de consumidoras -en función del poder adquisitivo- que buscan comprar carteras de lujo y, por ello, es preferible plantear un enfoque aspiracional en la comunicación y las acciones de marketing de las marcas.
The objective of this study seeks to determine the relationship between digital marketing actions and the intention to purchase luxury handbags in women between 28 and 39 years of age from the NSE A and B + in Lima. This topic is of importance for the marketing of this industry and the Peruvian market, since interest in fashion and trends are increasing and the access to this information is growing more and more virtually every time. Digital marketing actions were measured through the following dimensions: the presence in social media implemented by luxury handbag brands, access to digital content by them and the contact and monitoring of recognized influencers within the scope of fashion. The study showed that there is a positive relationship between the presence in social media and access to digital content with the intention of purchasing this category of products. The result regarding the following of influencers was mixed. Likewise, it has been shown that the implementation of these actions allows these brands to obtain better exposure and relationship with clients. Due to this, the content –quality, distribution and adequate information- is very important to consolidate the brand image and the lifestyle that they seek to project and that the consumers, in turn, seek to reflect through the purchase. In addition, it is important to highlight the transversality of the Peruvian market in terms of the luxury handbags segment; There are different types of consumers - depending on purchasing power - who seek to buy luxury portfolios and, therefore, it is preferable to propose an aspirational approach to communication and marketing actions for brands.
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Jost, Auf Der Stroth Sebastian August Michael, and Aleksandr Sedov. "Citizen Influencers on Instagram : A quantitative study of persuasiveness and purchase intentions within the fashion industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85490.

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Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. Purpose: The purpose of this study is to investigate the determinants of citizens influencers’ persuasiveness and its relationship with source credibility and source attractiveness, as well as determining a consumers’ online purchase intention on the social media platform Instagram. Method: The study was written in a quantitative manner, aiding the need for generalizable data within the field. An exploratory research design was used with web-based surveys sent out to the sample selection for completion. Main Findings: Four out of the five hypothesis regarding source credibility and attractiveness towards the persuasiveness of citizen influencers were rejected, indicating interesting results as it contradicts previous literature. Furthermore, online purchase intention hypotheses were found to have more positive alignments towards citizen influencers. Grounds for theoretical and practical implications as well as future research endeavors were found.
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Perpetuo, Nayara Chaves Ferreira. "No cabide: a percepção das digital influencers sobre a estratégia de design para otimização de protudos." Universidade Federal do Maranhão, 2017. http://tedebc.ufma.br:8080/jspui/handle/tede/1399.

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The present dissertation aims to identify if there is, and how broad can be, the gap between the project created from a strategy for the optimization of a product’s life, and the perception of digital influencers when using fashion products. Initially, an ethnographic approach was applied to reach this objective. The subjects of the research were four digital influencers who, besides consuming, support the dissemination of a consumer culture. A variety of questions related to consumption were important to this research, such as: the ephemerality and permanence of the artifacts, valorizing their symbolic aspects; the construction of identity from clothing; and the role of the researcher who, in the field, also influences the perception of the subjects of the research, as emphasized in the reflexive approaches of ethnography. It was possible to complement the research by expanding it to the application of the cartographic method. I have shown, through analyses, that the actions of the design strategy to optimize the life of fashion products are perceived by the digital influencers from an idea of sustainability. However, these actions are not entirely considered during the use, due to the valorization of the cultural and symbolic aspects, which make this the largest gap among project and use, design and consumer.
Esta dissertação tem como objetivo identificar se há, e quão ampla pode ser, a lacuna entre o projeto desenvolvido a partir da estratégia para otimização da vida de produtos e a percepção das digital influencers no uso dos produtos de moda. Para dar conta deste objetivo, adoto inicialmente uma abordagem etnográfica. Constituíram-se como sujeitos da pesquisa quatro digital influencers, porque além de consumirem, também auxiliam da disseminação de uma cultura de consumo. Questões que advém do consumo, como a efemeridade e a permanência dos artefatos, valorizando os seus aspectos simbólicos; a construção da identidade a partir do vestuário; o papel da pesquisadora, que presente em campo, também é ator que influencia a percepção dos sujeitos de pesquisa, como enfatizado nas abordagens reflexivas da etnografia, foram importantes para esta pesquisa. Foi possível complementar a pesquisa expandindo para a aplicação do método cartográfico. Por meio das análises evidenciei que as ações da estratégia do design para otimizar a vida de produtos de moda são percebidas pelas digital influencers a partir de uma noção de sustentabilidade, contudo não são totalmente consideradas durante o uso devido à valorização dos aspectos simbólicos e culturais fazendo desta a maior lacuna entre projeto e uso, designer e consumidor.
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Köhler, Maria. "Reusing Garments : An investigation of influencers to return used garments." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14708.

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Background: A sustainable economy becomes more and more important for most parts of the society. Especially the fashion industry is being criticized for wasting resources and being non-sustainable. Therefore, some textile producers started to implement programs that are aiming on a reuse of garments. Aims of research: The purpose of this research is to discover how customers can be motivated to return unwanted garments, also considering possible hindering factors. To gather this information it is necessary to build a theoretical framework with customer-based theories. The thesis explored how a second hand multi-brand retailer can take active action in encouraging customers to return unwanted textiles. Method: This research was conducted as an inductive qualitative research. The data was gathered through semi-structured interviews with several second hand retailers. The analysis was carried out following the Giogia method. Results: The thesis revealed that the garment disposal behavior is affected by various influences. Influences on the disposal behavior of garment consumers are personal values and believes. The dispose of unwanted garments is often influenced by an ease of handling and the same behavior is followed over the years simply because individuals are used to a certain garment disposal behavior. The largest hindering factors why customers do not return garments to retailers are caused by a lack of information as well as insufficient transparency. This behavior can be affected by second hand retailers by providing improved communication and a motivation to return garments by offering benefits for the customer. The size of the company does not play a major role.
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Leinatamm, Kirke, and Stamatoula Bilali. "Virtual avatars rising : the social impact based on a content analysis and a questionnaire in the context of fashion industry." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21993.

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Innovative technologies and their ability to grow rapidly are known to be a great source of controversy and paranoid reactions amongst people. The aim of this research is to examine the acceptance and perception of the technology of digital supermodels and influencers. This will be done in the global market of end-users where this technology has proliferated or has the potential to emerge. Digital supermodels and influencers were regarded specifically in a marketing context for this research, since the whole essence of their existence is for marketing purposes, and was approached as a new innovative technology. The research was divided into two parts, first was about conducting a questionnaire to analyse people’s acceptance of the technology, more specifically to examine the possible change in their purchasing behaviour. The purpose of the second part of given research was to examine people’s reactions and perception towards this technology through a content analysis of Instagram comments for the Instagram accounts of digital supermodels and influencers. The addressed innovative technology of digital influencers and supermodels is mostly perceived positively or neutrally. The significant amount of neutral positions in both parts of given research states the presence of confusion and the need for answers rather than lack of interest, which is to be addressed by the creators and users of digital avatars in marketing in the fashion industry.
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Books on the topic "Fashion Influencers"

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Goodwin, Katherine. Architecture's influence on fashion. [Derby: Derbyshire College of Higher Education, 1989.

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Olsen, Mary-Kate. Influence. New York: Razorbill, 2008.

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Olsen, Mary-Kate. Influence. New York, NY: Razorbill, 2008.

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Shirt, Joanne. Japanese influences on Western art and fashion. Derby: Derbyshire College of Higher Education, 1989.

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Shi shang: Fashion. Beijing Shi: Tuan jie chu ban she, 2005.

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Hook, Sue Vander. Hip-hop fashion. Oxford: Raintree, 2011.

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Culture to catwalk: How world cultures influence fashion. London: A. & C. Black, 2011.

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Fashion by design. New York: Fairchild Books, 2011.

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Hook, Sue Vander. Hip-hop fashion. Mankato, Minn: Capstone Press, 2010.

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Richard, Martin. Cubism and fashion. New York: Metropolitan Museum of Art, 1998.

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Book chapters on the topic "Fashion Influencers"

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Bradford, Julie. "Fashion bloggers and influencers." In Fashion Journalism, 254–82. Second edition. | London: New York, NY: Routledge, 2020. |: Routledge, 2019. http://dx.doi.org/10.4324/9781351174626-12.

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Farinosi, Manuela, and Leopoldina Fortunati. "Young and Elderly Fashion Influencers." In Human Aspects of IT for the Aged Population. Technology and Society, 42–57. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50232-4_4.

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Arriagada, Arturo. "Branding daily life: fashion influencers as market actors in the social media economy." In The Routledge Companion to Fashion Studies, 446–54. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429264405-46.

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Neelankandan, Sarulatha, and Sasirekha Venkatesan. "Social Commerce Constructs and Trust as Influencers of Consumer Decision Making With Reference to Fashion E-Tailing." In Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation, 371–83. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-64861-9_32.

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Strähle, Jochen, and Jennifer Rödel. "Music as Key-Influencer of Fashion Trends." In Fashion & Music, 31–49. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-5637-6_3.

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Bucklow, Joy, Patsy Perry, and Elaine Ritch. "The Influence of Eco-Labelling on Ethical Consumption of Organic Cotton." In Sustainability in Fashion, 55–80. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51253-2_4.

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Boardman, Rosy, Rachel Parker-Strak, and Claudia E. Henninger. "The influence of technology on fashion buying and merchandising." In Fashion Buying and Merchandising, 31–46. New York : Routledge, 2020. | Series: Mastering fashion management: Routledge, 2020. http://dx.doi.org/10.4324/9780429462207-3.

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Blazquez Cano, Marta, Stephen Doyle, and Yiyuan Zhang. "Do Fashion Blogs Influence Vintage Fashion Consumption? An Analysis from the Perspective of the Chinese Market." In Vintage Luxury Fashion, 167–83. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-71985-6_11.

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Lewis-Mhoon, Abena. "Foraging Fashion: African American Influences on Cultural Aesthetics." In Soul Thieves, 61–75. New York: Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137071392_5.

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Zou, Yushan, and Fanke Peng. "Key Opinion Leaders’ Influences in the Chinese Fashion Market." In Fashion Communication in the Digital Age, 118–32. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15436-3_11.

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Conference papers on the topic "Fashion Influencers"

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Marin (Barbu), Corina Aurora, and Elenа Condreа. "Choosing the Hotel According to the Quality Presented by Influencers on Social Networks." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/51.

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The tourism industry has found an incredibly fertile ground to reach potential customers with the growth of social media. With the influencers’ tendencies to share moments in their lives and especially about their travels, social networks have become one of the most powerful weapons that travel agencies and hotels use to attract as many customers as possible. The phenomenon of influencers is one in development in our country as well. New accounts are constantly appearing on social networks, promoting brands from many fields (beauty, fashion, cooking, sports and even tourism). We are witnessing a revolution in the consumption of audiovisual content, and the development of the concept of influencer confirms this. The main purpose of this paper is to explore how influencers can influence consumers’ decisions in choosing a hotel. It will focus on research on attitudes and opinions on social media and information in tourism in Romania. The data were collected through an online opinion poll and were analyzed using descriptive statistics. Research has shown a great advantage in using influencers to attract customers. However, customers who choose certain hotels through influencers come with higher expectations, which is why the quality of services must rise to the highest standards.
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Chang, Hyo Jung (Julie) Julie, Karli Scott, and Tun-Min Catherine Jai. "It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience?" In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.12216.

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Frank, Robert, Sarah Portway, Shorna Broussard Allred, and Tasha L. Lewis. "Longitudinal Influence of Online Consumer Knowledge on Millennials' Sustainable Clothing Consumption." In Sustainability in Fashion -. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/susfashion.11420.

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Fernandez, Amyris, and Issaaf Karhawi. "Usability and consumption influence of fashion blogs." In CLIHC '15: Latin American Conference on Human Computer Interaction. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2824893.2824894.

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Zain, M. Z. M., H. Hassan, A. T. Azizan, S. W. Hasbullah, R. M. Zain, and A. Ramli. "Western and Islamic wear: How fashion bloggers influence the Malay fashion consumers’ purchasing decision in reconciling the collision." In PROCEEDINGS OF 8TH INTERNATIONAL CONFERENCE ON ADVANCED MATERIALS ENGINEERING & TECHNOLOGY (ICAMET 2020). AIP Publishing, 2021. http://dx.doi.org/10.1063/5.0051576.

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Al-Halah, Ziad, and Kristen Grauman. "From Paris to Berlin: Discovering Fashion Style Influences Around the World." In 2020 IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR). IEEE, 2020. http://dx.doi.org/10.1109/cvpr42600.2020.01015.

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"The Influence of Fashion, Popularity and Custom on Consumer Behavior." In 2017 3rd International Conference on Education Technology, Management and Humanities Science. Clausius Scientific Press Inc., 2017. http://dx.doi.org/10.23977/etmhs.2017.1015.

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Lin, Yusan, Yilu Zhou, and Heng Xu. "Text-Generated Fashion Influence Model: An Empirical Study on Style.com." In 2015 48th Hawaii International Conference on System Sciences (HICSS). IEEE, 2015. http://dx.doi.org/10.1109/hicss.2015.438.

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Chen, Yugang. "The influence of Chinese folk embroidery of modern fashion design." In 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics 2016. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/msetasse-16.2016.26.

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Cardoso, Raquel, and Braulio Alturas. "Fashion/lifestyle blogs and its influence on followers buying decisions." In 2019 14th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2019. http://dx.doi.org/10.23919/cisti.2019.8760960.

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Reports on the topic "Fashion Influencers"

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Kestler, Jessica L., and V. Ann Paulins. Mother/Daughter Relationships and Fashion Influences. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-504.

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Rhee, Jongeun. “Sprezzatura”: The influence of Studied Nonchalance on Fashion. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-542.

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Lapolla, Kendra, and Jihyun Kim. Fashion Design Students as "Thrift Mavens": An Interpretive Approach to How Fashion Design Students Can Influence Thrift Shopping. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-112.

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Marcketti, Sara B., Jong Geun Lee, Katherine Greder, and Rachel Charlton-Halweg. America Welcomes the King: The Influence of King Tut on American Women and Fashion. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-1114.

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Manchiraju, Srikant, and Mary Lynn Damhorst. "I Want to Be Beautiful and Rich:" Consumer Culture Ideals Internalization and their Influence on Fashion Consumption. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1425.

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Hwang, Ja-young, Eulanda A. Sanders, and Mary Lynn Damhorst. South Korean Fashion designers’ decision-making process: The influence of cultural values and personal experience in the creative process. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-897.

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Sun, Lushan, and Melody LeHew. 70 Years of Fashion in the Chinese Dress—Exploring Sociocultural influences on Chinese Qipao’s Hemline Height and Waistline Fit in 1920s-1980s. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-622.

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Cho, Siwon. Influences of Fashion Leadership, Preference for Exploratory Behavior, and Need for Cognition on Consumers’ Use of Internal Information and Tolerance for Risk-Taking. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-924.

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Markova, Ivana, and Cristina Azocar. Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1925.

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Otayf, Khawlah, Amy J. Harden, Susan Cole Londt, and Chih-Lun (Alan) Yen. Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Fashion Design Students in Saudi Arabia and in the United States. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1771.

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