Dissertations / Theses: 'Fashion management'

1

EKBLAD, HELENA, and JOHANNA BLOM. "Returns Management : Within Fashion eCommerce." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20158.

Full text

Abstract:

Eftersom dagens kund är krävande och medveten om vad hon eller han vill ha är det viktigare än någonsin att verkligen förstå vad kunden verkligen efterfrågar. Ett företags returhantering kan därför ha avgörande betydelse då det gäller att samla in rätt information ifrån kunden med målet att minska framtida returer. Ett företags sätt att arbeta med returhantering är avgörande, detta är speciellt sant för företag inom e-handeln. Dessa företag kommer alltid att ha en viss retur nivå eftersom deras kunder använder sina hem som provrum eftersom det är svårt för kunderna att veta om plagget kommer att passa och motsvara deras förväntningar. Det är dock viktigt att jobba för att ha en så låg returandel som möjligt, för att också kunna ha nöjda kunder. Målet är att vara proaktiv och undvika returer. Detta är något som bör göras både långsiktigt och kortsiktigt i hela försörjningskedjan. Kundförståelse spelar också en stor roll i returhanteringen. Rätt information ska samlas in från kunderna, så att företaget kan bilda sig en uppfattning om kundernas behov och önskningar. Genom att skapa returkoder som ger en mer exakt bild av returanledningen kan denna information sedan användas i produktutvecklingen med målet att minimera framtida returer. Hänsyn behöver också tas till andra områden när man arbetar med att undvika returer. Kunden behöver till exempel få en klar bild av vad han eller hon köper, därför är det viktigt att produkten beskrivs på ett tydligt och lättförståelig vis. Det är också viktigt att måttlistor och måttinstruktioner är lätta att förstå och relatera till, så att kunden får möjligheten att välja rätt storlek. När man arbetar på ett bra sätt inom alla dessa områden kan man nå en högre avkastning genom ökad lojalitet från kunder och färre returer.

As today’s customer is demanding and knows what he or she wants, it is more important than ever to really understand the customer’s true demand or need. A company’s returns management can therefore be crucial in order to gather the right information from the customer so that future returns can be minimized. A company’s work with returns management is very important, especially for companies within eCommerce. These types of companies will always have a certain level of returns, because the fact that the customers use their own homes as changing rooms. It is hard for the customer to know if the product will fit them and correspond to their expectations. It is although important to try to have as low return level as possible in order to have satisfied customers. The aim is to be proactive and avoid returns before they occur. This avoidance has to be considered both in short and long term ways within the whole supply chain.Consumer insight also plays an important role within returns management. It is here the right information should be collected from the customers in order to understand their wants and needs. By designing return codes that give a more precise picture of the return reason companies like Halens can use this information in the development process in order to minimize the risk for future returns.Also other areas within the business can be taken into consideration when working with returns avoidance. The customer needs to get a clear picture of what they actually are buying and therefore it is also important to describe the products in a clear and lucid way. It is also important to make measurement lists and instructions easy to understand and relate to, in order to give the customer the ability to choose the right size.When working efficiently within all these areas higher profit can be gained though increased customer loyalty and decreased returns.

Program: Magisterutbildning i Applied Textile Management

APA, Harvard, Vancouver, ISO, and other styles

2

Arvaniti, Christiana. "Risk management in emerging fashion markets." Thesis, Manchester Metropolitan University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538325.

Full text

Abstract:

Apparel retailers operating in global markets need to consider all kind of risks associated with their expansion strategies. Emerging markets present a unique profile of risks including geopolitical, regulatory, financial, currency and governance. Companies operating in emerging markets must protect their investment and develop safeguards against risks. This can be achieved through an understanding of the country's requirements for business and by tailoring their supply chain strategies to meet the unique needs of each market. The European integration allows countries with emerging and developing economies to offer opportunities for business growth and high returns. However, as they conceal greater risk than mature markets, a coherent strategy is necessary with strong communication links within the supply chain and an effective risk management framework is needed. Through the initial literature review it was hypothesised that countries at different stages of beconing emerging markets would present different levels of risks for fashion apparel firms. The meaning of risk within the business environment is evaluated and the tools that organisations have developed according to companies' risk appetite. A deductive qualitative approach to this research employs case studies of three Eastern European Countries - Hungary, Czech Republic and Greece and four fashion retailers - Esprit, Mango, H&M and Zara. Risks, uncertainties and disruptions that the companies had reported were connected with the risks identified in the selected markets. Twelve models were developed in order to test the hypothesis and satisfy the objectives. The models were based on the impact of, and the frequency of the risks identified by measuring the risk factors of Political, Economical, Social, Technological, Legal, Environmental and Supply Chain (PESTLE). First of all, the evaluation of the risk factors in each set of companies and countries was presented by creating a generic model showing the different levels of risk and following with an identification of risks concealed in each country for each company. On the basis of risks and uncertainties, each of the selected companies presented information regarding risks according to its nature and its risk appetite. The generic model was developed using IRM, COSO and ONDD frameworks. The risk factors were measured qualitatively and were determined by multiplying the impact and the likelihood presented in additional tables, and expressed as ratios. The results of this study do not show significant differences in the examined risk areas as it was expected. However, Greece presented a slightly riskier character than Hungary and Czech Republic which are still developing. This can easily be seen in the models

APA, Harvard, Vancouver, ISO, and other styles

3

Hansson, Maria. "What impact has a fast fashion strategy on fashion companies´ supply chain management?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16570.

Full text

Abstract:

This study shows that the supply chain management of a company using the fast fashion strategy is where the company combines their traditional supply chain with the modern demand driven Quick Response and Agile supply chain. In theory so far fast fashion is described only in terms of demand driven supply chain management however according to this research the fast fashion strategy is shown to be applied by fashion companies characterized by a mix of the traditional and modern demand driven supply chain.

APA, Harvard, Vancouver, ISO, and other styles

4

Godhania, Sonal Arjun. "Fast fashion : the dynamic capabilities underlying project management in the UK fashion industry SMEs." Thesis, University of Bedfordshire, 2015. http://hdl.handle.net/10547/608324.

Full text

Abstract:

The UK Fashion Industry (FI) is both volatile and fast-changing. Notably, the clothing and jewellery industry contributes £16 billion annually to the UK’s revenues. However, small and medium-sized (SMEs) fashion companies are stressed to survive the harsh global competition. The companies have to manage their routine projects, thinking constantly about keeping their market position and how to develop further in their industry. Thus, the FI requires an in-depth understanding of the success factors to survive in this competitive marketplace. A detailed literature review has been conducted to discover the background of the FI and also to understand the basic requirements of daily operations and strategies used for development and growth. As there is not much empirical study available in the area of FI, a qualitative exploratory study has been chosen as the research methodology for this particular research. A multiple case studies approach was chosen to cover eight case studies located in Leicester, Luton and London. The study is interpretative and social constructionism is its philosophical approach; and hence, the context of the study has to be interpreted in its own ethnographical setting, why and how participants construct the meaning of project management (PM). This data triangulation provided the study qualitative credibility of the findings. The data analysis found four main themes, comprising fifteen sub-themes. ‘PM capabilities’ is the most important theme for completing the daily routine operations; these are also highly utilised in the UK FI SMEs. ‘Sensing new opportunities’ is the second important theme for advancing further; these are utilised by SMEs to remain up-to-date with the market environment. ‘Manufacturing capabilities’ is the third theme found helping SMEs with their routine manufacturing base in the UK: how they extended their trade through manufacturing. ‘Jewellery industry (JI) capabilities’ is the fourth theme helping the JI to outsource and deal with trust and relations in their trade. The study contributes to the UK FI SMEs by suggesting Dynamic Project Management (DPM) approaches specific to each industry, namely, the clothing, jewellery and designer industries. Research findings also suggest that new dynamic strategies need to be sensed, adopted and learned for the development and survival of these SMEs. The benchmarking tool, provided through status categories, will guide any company in the FI to compare its progress and take steps for further development. PM tools and techniques suggested for use by these FI SMEs will also help them with further improvement in project operations.

APA, Harvard, Vancouver, ISO, and other styles

5

Herbst, Kendall. "How technology is disrupting fashion." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/80999.

Full text

Abstract:

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 41-42).
This thesis analyzes how the fashion industry has begun to leverage technology to increase branding, improve products, drive sales and experiment with new business models. Overall, the fashion industry has been slow to embrace technology, but in the past ten years that pattern has changed. Fashion/tech startups emerge daily, undercutting monopolies and influencing the way people shop and connect to brands. Meanwhile, established retailers are in search of ways to connect to the digital customer and looking for new, innovative partnerships. However, both startups and established companies have had mixed results in incorporating technology. After examining what tactics has been successful and what paths has failed, the recommendation for retail executives is to use technology to facilitate customer needs vs. attempt to create them. When there is a consumer-based "pull" effect, the resulting fashion product tends to resonate with shoppers. However, when brands or entrepreneurs attempt to inject or "push" technology into fashion simply because the capability is there now, the product fails to gain early traction.
by Kendall Herbst.
M.B.A.

APA, Harvard, Vancouver, ISO, and other styles

6

Hagelberg, L. (Laura). "Consumers’ attitudes towards fashion and the effect of digitalization on their fashion consumption." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201711083064.

Full text

Abstract:

Consumption is a process of consumers selecting and using goods and services. It is influenced by external elements such as cultural, social and economic factors, but also a consumer’s own internal preferences, values and motivation. In the past decades, rapidly accelerated globalization and technological evolvements, among other major changes in societies, have developed the overall consumer behavior. In this thesis consumption is considered especially from the point of view of fashion. The thesis examines the attitudes and meanings consumers have towards fashion and how the developing digitalization effects on their fashion experience. In this thesis, fashion consuming is pictured as an ongoing process which is triggered by all the time developing new trends. The fashion experience is seen highly affected by digital solutions. As a theoretical framework, there is used a modified version of EKB decision model. The empirical research of this thesis is conducted with a qualitative research method and all together seven Finnish consumers were interviewed. Fashion has evolved along consumption and today it takes a large portion of the topic. Fashion is more than just a clothing as it represents a sociological phenomenon which concerns several consumers. Over the last centuries and decades fashion has transformed from slowly changing dresses into fast phased garments. From today’s fashion types, fast fashion stands as the most purchased one, however, due to its bad quality and unethicality, it is also the most unvalued. The meaning of fashion depends on the interest consumers have towards it. In this thesis, three types of fashion consumers were considered; 1) fashion forerunners, 2) fashion followers and 3) consumers with no interest in fashion. In the research all the mentioned fashion consumers are represented. The major differences between these fashion consumers were the extent fashion was followed and the frequency new clothing was purchased. Digitalization is a big part of fashion consumers’ everyday lives. Online shopping has become beside the traditional brick-and-mortar shopping, and it has grown its popularity. The most valued benefit of online shopping is convenience, whereas brick-and-mortar stores offer face-to-face service and physicality. Digitalization overall has changed the fashion shopping experience but it also effects on consumers’ way to follow fashion, which has turned into more social media centered.

APA, Harvard, Vancouver, ISO, and other styles

7

RYBALOWSKI, TATIANA MESSER. "DIFFERENTIATED FASHION PRODUCT MANAGEMENT: HANDICRAFT MEETS APPAREL INDUSTRY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=13059@1.

Full text

Abstract:

Dentre as diferentes formas que a moda tem para se manifestar, uma das mais expressivas é a indústria de vestuário. A despeito de sua essência mutável que busca constantemente a novidade, o produto de moda não tem conseguido ser diferente a ponto de revelar sua identidade através de seus atributos físicos. A partir da percepção de certa homogeneização do produto de moda, este trabalho busca trazer subsídios ao desenvolvimento de produtos diferenciados de moda através da criação de atributos físicos que reforcem a identidade do produto. Dentre vários recursos que podem ser utilizados, podem-se destacar os processos que inserem o artesanal na confecção industrial, resultando em peças únicas e construindo um contraponto ao excesso de industrialização, impessoalidade e repetição de modelos produzidos em escala unicamente industrial. Como uma ferramenta estratégica para a manutenção da competitividade através da diferenciação, a Gestão de Design utiliza as competências, conhecimentos e experiências da empresa a fim de possibilitar a contínua reinvenção de produtos e processos que coloquem a empresa numa posição de destaque no mercado.
Apparel is one of fashion`s most expressive resources, and yet, in spite of its ever changing nature, the fashion product has not managed to achieve differentiation in a way that makes its physical attributes reveal its identity. Departing from a perception of a growing homogenization of fashion products, this study brings some insights for the development of differentiated fashion products through the use of physical attributes that reinforce a product`s identity. Among the several strategies to achieve this aim, we may emphasize the processes that promote the merging of handicraft production and apparel industry, thus yielding unique items and disrupting the pattern of excessively industrialized, repetitive and impersonal products. As a strategic tool to maintain competitive advantage through differentiation, Design Management exploits a company`s competence, knowledge and experience to continuously reinvent products and processes to achieve competitive positioning.

APA, Harvard, Vancouver, ISO, and other styles

8

Backlund, Björke Andreas. "Waves of fashion : The consuming production of management control." Doctoral thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12707.

Full text

Abstract:

The responsiveness of organizational leaders regarding suggestions related to various managerial techniques has led to the coinage of the ‘management fashion’ idiom. It has been convincingly argued that phenomena like management control systems are prone to trends, and that such trends permeate into the daily life of managers through the use of persuasive rhetoric. This thesis is a theory-generating study of change in management control systems. More precisely, its purpose is to seek an understanding of how fashions within the field of management control emerge through processes of interaction and co-production. By asking the question “how do the forces involved in the shaping of a market for management control systems interact and combine in order to create management fashions?” the thesis seeks to generate a comprehensive conjecture on the management fashion setting process. The thesis is based on an empirical case study completed with extensive literature readings. In order to generate theory, a methodology based on abductive reasoning has been produced. Theoretically, the thesis borrows from micro sociological theory on imitation and co-production but extends also into such fields as psychology, aesthetics, rhetoric and economics; aside from the obvious management control and management accounting themes. The thesis concludes by producing a comprehensive model of the management fashion setting process. The contribution of the thesis can be understood as either providing an alternative to or completing the dominant interpretation of the phenomena. The main difference between the arrived at suggestion and the prevailing interpretation is the role of the actors which is changed from norm following consumers of fashion to creative producers of fashion. This change represents a change in scientific traditions and necessitates the adoption of additional frames of reference when studying management fashion phenomena.

APA, Harvard, Vancouver, ISO, and other styles

9

Purvis, Laura. "Agile supply chain management in the UK fashion sector." Thesis, Edinburgh Napier University, 2010. http://researchrepository.napier.ac.uk/Output/3839.

Full text

Abstract:

Abstract More demanding customers and the globalisation of both markets and production have led to companies nowadays facing a highly volatile and uncertain environment. In this environment, the ability to react to environmental uncertainty is key for competitiveness. Long lead times and high levels of stock have higher and higher risks associated with and, as a result, producing just-in-time to customer specifications has become the key to succeeding in the market place. Efficient supply chains often become uncompetitive because they don't adapt to changes in the structures of markets. In this context, the area of agile supply chain management has gained increasing attention over the past few decades. It focuses on increasing the speed and flexibility of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers. If extensive research has been previously conducted on various aspects of agility, the majority of previous studies focus on consumer acceptance of the strategy and not on operational issues. Building on this weakness, this thesis aims to construct a framework of agile supply chain management practices and, through two case studies, investigate the interactions between its components. The UK fashion sector was chosen as the focus of this research, due to its high levels of demand volatility. It also presents a set of challenges, as the high levels of globalization that characterises the sector and the complexity of the supply networks operated by fashion retailers, have previously been identified as barriers to responsiveness. The thesis' main findings are threefold. First, due to the fact that traditional supply chains are either too complex and cost-laden to distribute low-cost products effectively or too asset-intensive and inflexible to quickly harness and deploy innovation, companies need to build ‘fit-for-purpose' supply chain networks. This involves configuring supply networks in a tailored fashion to deliver innovation and responsiveness for premium brands and high efficiency for mass value products. Second, through high levels of process integration companies should accelerate the innovation process so that new products and promotions can be introduced into stores more cheaply and quickly. They should also reinvent the value chain by reconfiguring operations to radically cut costs and proactively meet customer demands. Third, to enable high levels of agility in a global sourcing context through rapid supply systems reconfiguration, new supply chain structures and actors, such as trade agents / intermediaries, need to be involved.

APA, Harvard, Vancouver, ISO, and other styles

10

Song, Hyunjoon. "The Scandinavian Cooperative Advantage of Fashion : A Study of Swedish Fashion Brands." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-315259.

Full text

Abstract:

In recent years the fashion industry has experienced a high frequency of famous Creative Directors departing the companies for unknown reasons. The same problem does not seem to occur in the Scandinavian fashion industry. This study’s purpose is to explore why Scandinavia does not experience the same problem, contribute a deeper understanding of the leader-designer relationship in the Swedish fashion industry, and to examine how the Scandinavian Cooperative Advantage is applicable in the Swedish fashion industry. Three case studies were conducted at the Swedish fashion companies TRIWA, Baron and Weriseg where both leaders and designers were interviewed. The findings showed that the leaders view their designers as an essential part of the organisation but how they are prioritised depend on the situation. Further more, this study indicates that all of the studied companies have a stakeholder approach, uses a value creating strategy based on cooperation with their stakeholders, are aligned with a typical Swedish organizational culture, and has a Swedish Management Style. Thus this study indicates that the notion of Scandinavian Cooperative Advantage is applicable at the Swedish fashion industry and that this might be a factor for their success.

APA, Harvard, Vancouver, ISO, and other styles

11

Ronkainen, T. (Tiina). "Alternatives of internet-based internationalization in fashion retail." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201305201284.

Full text

Abstract:

The aim of the thesis is to contribute in the discussion of internet-based internationalization. The focus is in examining and analyzing the alternatives of internet-based internationalization, specifically from the point of view of an SME. Fashion retail provides the context for this study. The research phenomenon is approached methodologically with a qualitative research. The empirical primary is collected through interviews of the case companies. After literature review, is formed theoretical framework based on previous academic literature. The empirical data for the thesis will be collected through interviews of SMEs doing internet-based operations and which are in diverse stages of internationalization. The goal is to address new viewpoints and concepts to add in the discussion of the topic and thus contribute in the theoretical field. The aim is to bring up also practical viewpoints as managerial contributions for managers to learn from and take into consideration in the strategic decisions of their own companies. Based on research and confirmed by empirical data, four alternatives for internet-based internationalization are pointed out: physical presence, co-operative actions, direct online sales and regional approach to online internationalization. These alternatives do not necessarily outline each other; they may be utilized as separate or complementary strategic guidelines or ways to internationalize an internet-based business. Each alternative contains essential features and aspects that differentiate them from each other. In this study, these alternatives are exclusively presented firstly in the theoretical framework and later in modified framework. As is pointed out in theoretical framework, and confirmed in three interviews, knowledge is the crucial concept in every aspect of internet-based internationalization. Knowledge guides strategic decisions and it is both the trigger and the result of different operations. Internationalizing companies gather information and knowledge through several methods and through strategic decisions, and utilize knowledge and experiences as guidance for their further strategic decision. The findings provide both theoretical and managerial implications. Also guidelines for future research are suggested.

APA, Harvard, Vancouver, ISO, and other styles

12

Larsson, Jonas. "Mass customised fashion : development and testing of a responsive supply chain for mass customised fashion garments." Doctoral thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-3595.

Full text

Abstract:

The background to this thesis is the dynamics and institutions of the fashion world. They have developed out of reasons of convenience and on the whole they work, but there are possibilities of improvement. Time from style and colour-direction to market is up to 18 months, from design to market 12 months and from forecast to market six months. With such long lead-times, there will be a few inherited problems such as matching supply and demand and offering sizes to people with non-standard body shapes. Some of the problems are related to mass and volumes, it is simply not possible to produce garments that fit everybody’s needs and to keep them in stock. The result of the long lead-times and need for mass and volume is low forecast performance, a forecast error of ±40% six months prior to the season is not unusual, which in turn leads to a sell-through percentage of about 60 percent. To adress some the problems of the fashion world a research initiative called Knit on Demand has been developed. It is a research project at the Swedish School of Textiles, in collaboration with the knitwear manufaturer Ivanhoe AB and the fashion retailer SOMconcept AB. The purpose of the project was to “…develop and test a new production and logistic solution for agility in customer relations.” To fulfill the purpose of the project, a supply chain for customised knitwear was set up and then tested. Customers customised and bought their garments at SOMconcept in Stockholm; the order was then transferred to Ivanhoe who produced the garment and then delivered it to the customer within a couple of weeks. The supply chain has been analysed on supply chain performance, customer behaviour, design and technology. In addition to the Knit on Demand supply chain, SOMconcept’s other products have been analysed and a simulation of Shima Seikis Ordermade system has been performed.The methods in the thesis are mostly qualitative with elements of quantitativeness. An action research methodology was applied to develop the project and then a number of case studies and simulations.The results show that most of the customers that are purchasing mass customised garments are niche customers that would have problems finding garments that fit them in the conventional fashion outlet. Important to the customers are service in the store and the experience of customising their garments. Since a mass customisation concept works on niche markets it would benefit from the Long Tail economy that gives better access to niche customers.

Sponsorship:

KK-stiftelsen

APA, Harvard, Vancouver, ISO, and other styles

13

Čmielová, Zuzana. "Marketing Strategies in Fashion Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162650.

Full text

Abstract:

The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are the characteristics of fast fashion customers and what influences motivate their shopping behaviour. Specifically, some of the academic concepts will be examined and put into the context of fast fashion -- these include fashion involvement and fashion consciousness, the influence of opinion leadership and the trend of social shopping. The latest part of the theoretical section will examine the contemporary marketing strategies in the fast fashion segment some of which has been spread over the whole fashion market. Amongst the most vital ones is the change in supply chain management strategies, the shortening of the fashion life cycle and its impact on the frequency of stock replenishment. In addition, the theoretical part will examine the rising power of the internet, its effect on online shopping and the overall transformation of media towards digital communication with the growing influence of fashion bloggers. The goal of the practical part of the thesis is to conduct extensive analysis of the fashion strategies of the two selected fast fashion retailers -- Zara and H&M. These were chosen on the basis of their global success and outstanding financial performance even in the period of economic downturn which makes their strategies unique and worth analysing. Each brand has a distinct approach to its marketing strategy and in many of the elements they are fundamentally different, yet both approaches has enabled the brands to achieve international success and build highly profitable businesses. To review the complexity of different aspects of their strategies, the 7p's framework will be used.

APA, Harvard, Vancouver, ISO, and other styles

14

To, Chester Kin-man. "Modelling innovation activity processes for global fashion marketplaces." Thesis, De Montfort University, 2001. http://hdl.handle.net/2086/4254.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Kim, Jayeon (Jayeon Elena). "The disruptive impact of technology on the fashion industry." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/111471.

Full text

Abstract:

Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2017.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 47-50).
The rules of the power game are shifting in the fashion industry due to technology. High-end fashion brands are faced with a significant disruption because of the forces of media and technology. Traditionally, fashion trends trickled down from high-end fashion to lower-end fashion or mass fashion. High-end luxury fashion brands once wielded absolute power as trendsetters, and mass brands followed the trends set by exclusive brands. Traditional high-end print fashion magazines such as Vogue and Harper 's Bazaar were powerful sources of information about upcoming fashion trends. However, technology is changing every element of this power structure. Luxury brands and highend fashion magazines no longer have the absolute power as fashion trendsetters that they once enjoyed. In this new era, the ability to adapt to digital and technology trends will be the key solution for fashion brands to maintain their traditional power. This thesis is an exploration into three sectors of disruption: Fashion Week Cycle, Fashion Communication, and Fashion Retailers. In this thesis, I analyze and discuss how technology has been disrupting the fashion industry and suggest possible solutions and strategies for traditional players who want to regain their standing.
by Jayeon Kim.
M.B.A.

APA, Harvard, Vancouver, ISO, and other styles

16

Morkel, Anel. "The importance of atmospherics in the fashion industry." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85163.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2011.
Customers expect from a store that displays expensive products to make an effort to decorate the store with atmospheric elements to create a prestige atmosphere. The four stores that the participants visited target upper-class customers and display expensive products. One of the participants mentioned that the atmosphere in Hip Hop remind her of a take-away restaurant. Hip Hop was making no effort to decorate its stores to create a hedonic experience for its customers. They were relying on their well-known brand name to sell their products. In the long run, this strategy will not be effective as the competition gets tougher and more brands enter the market. High-class fashion stores focus more on hedonic customers. Customers do not need to buy expensive clothes as there are many discount stores that could fulfil their clothing needs. In order for high-class fashion stores to attract customers they need to create a hedonic experience for their customers in the store. The customers must want to enter the store and spend time in the store. Atmospheric elements can attract customers to the store and influence the time they spend in the store. It is important that new fashion stores have the right atmospheric design in their stores. New stores cannot rely on a name as this is not well known. The atmospheric design of a store tells customers what they can expect in the store. One of our main findings is that there is a difference between the atmospheric designs in shopping centres. The fashion stores in the V&A Waterfront in Cape Town use atmospherics in their stores to create a prestige atmosphere for their upper-class customers. On the other hand, the atmospheric designs in the fashion stores in Canal Walk, which attracts middle-class customers, had a lower quality and were not regarded to be as prestige as those of the V&A Waterfront stores. The most expensive merchandise was also found in the fashion stores in the V&A Waterfront. Most of the stores in our sample use some atmospheric elements. However, the combination of the atmospheric elements in the stores did not always match. The participants viewed the atmospheric design as a whole and it was important to them that all the atmospheric elements fit together. The participants were noticeably disappointed with a store that did not make use of atmospherics to enhance its customers’ shopping experience. They found the store too plain as the storeowner did not make any effort to decorate the store. When they entered a store that did make use of atmospherics, the participants mentioned that they would like to spend more time in the store.

APA, Harvard, Vancouver, ISO, and other styles

17

Agripina, Irene Garnit. "Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-13986.

Full text

Abstract:

Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. All of these fashionbrands are analyzed based on their marketing strategy, then compared to the result from the quitionaires about these brands. From the questionaires, it can be found which kind of marketing strategy profitable for their segment. The result of this research show that most of the company know much about their customers, they do the right thing especially with the product design. Sometime the companies do the unuseful marketing that's wasting money because the customers don't react on the desirable behaviour

APA, Harvard, Vancouver, ISO, and other styles

18

Zirke, Irina, and Bentalhoda Atashi. "Branding strategies of Swedish 'new-luxury' fashion brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-17796.

Full text

Abstract:

Sweden is a country that has a rising fashion significance; with Stockholm as one of the most acknowledge fashion capitals. ‘Branding strategies’ of fashion brands, especially in the multi-billion Dollar luxury industry are gaining academic significance. Brands can be divided into ‘traditional-luxury’, ‘new-luxury’ and ‘non-luxury’ categories, and experts have found that branding strategies of ‘traditional-luxury’ brands differ from ‘non-luxury’ brands. Where ‘new-luxury’ brands are positioned has not been clearly defined yet. The lack of theoretical research in the field of ‘new-luxury’ branding strategies justifies our choice of research.

APA, Harvard, Vancouver, ISO, and other styles

19

Takkinen, T. (Tua). "Profiting from innovation in international markets:case of Finnish fashion industry." Master's thesis, University of Oulu, 2015. http://urn.fi/URN:NBN:fi:oulu-201510152085.

Full text

Abstract:

The research focuses on examining how the industry-level challenges and features of Finnish fashion influence the internationalisation process of Finnish fashion firms, and do the challenges related to profiting from innovation contribute to this relationship. The author argues that the industry-level challenges have an effect on the Finnish fashion firms’ possibilities to profit from innovation. The research aims to form an understanding of the state of internationalisation of Finnish fashion firms, identify and describe the challenges, and find means to overcome them. The study has been conducted as a qualitative case study, in which the author has combined data from previous research literature with new empirical data collected from interviews of four case companies. Three of the case companies are small Finnish fashion firms at different stages of internationalisation. In addition a Swedish fashion firm which has succeeded in the international markets was interviewed for a comparison. The theoretical framework was formed by combining internationalisation discussion with profiting from innovation research, and then applied in the context of Finnish fashion industry. The findings of this study indicate that the majority of Finnish fashion firms’ challenges concerning profiting from innovation in international markets originate from the industry-level challenges and features. The industry-level challenges influence the firms’ complementary assets and capabilities that are critical in terms of capturing the value from an innovation. This in turn has in turn contributes to the relationship and escalates the effect the industry-level challenges have on the internationalisation of Finnish fashion firms by strengthening their hindering impact. The empirical examination also revealed that Finnish fashion entrepreneurs do not consider themselves as innovators or their products as innovations. This can have a significant impact on the fashion firms’ abilities to profit from their innovations. Previous research on the industry-level challenges and features of Finnish fashion is rather limited, and this study contributes to the discussion concerning the impact they have on individual firms. This study also examines the phenomenon from a new perspective by applying Teece’s (1986) seminal profiting from innovation model to the fashion industry. The results of this study can be used to enhance the internationalisation possibilities of Finnish fashion firms.

APA, Harvard, Vancouver, ISO, and other styles

20

Gaudyn, Weronika. "Study of Haute Couture Fashion Shows as Performance Art." University of Akron / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=akron1543249777154531.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Antar, Joyce, and Donya Gholamifar. "CRM in Fashion Companies for men's wear." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-472.

Full text

Abstract:

Problem: Modeindustrin har varit omtalad under senare tid och eftersom konkurrensen på denna marknad är hög har det lett till en ökad medvetenhet bland konsumenter och speciellt bland manliga konsumenterna. En förundersökning utfärdad av författarna visade att skapandet av kundrelationer möjliggör för modeföretag att bibehålla en konkurrenskraftig position på marknaden. Undersökningen visade även att eftersom män har en tendens att förbli lojala kunder och tvivlar oftast på att köpa kläder från nya butiker är det viktigt för modeföretag att utveckla och bibehålla relationer med dessa kunder.

Syfte: Syftet med denna uppsats är att avgöra vad en relation mellan konsumenter och återförsäljare är i ett modeföretag för män och när den existerar för att kunna identifiera de viktigaste aspekterna för att utveckla och bibehålla dessa relationer.

Metod: En hermeneutik och en abduktiv ansats har använts genom hela uppsatsen medan en fallstudie har tillämpats. För att kunna uppfylla uppsatsens syfte har författarna gjort fem semi-strukturerade intervjuer. Författarna intervjuade olika chefer med olika hierarkiska positioner och butikspersonal från det valda fallföretaget.

Teorier: De teoretiska områden som har använts i denna uppsats består av teorier angående Customer Relationship Management, Fashion management, relationer mellan konsumenter och återförsäljare, konsumentbeteende, kundtillfredställelse, kommunikation i mode m.m.

Slutsatser: Författarna har fastställt att de befintliga definitionerna på relationer inte definierar vad en relation mellan konsumenter och återförsäljare är, inom det studerade sammanhanget. Därför fann författarna det lämpligt att introducera en ny definition för relationer mellan konsumenter och återförsäljare i modeföretag för män, nämligen semi-intima relationer. Dessa är långvariga relationer som karaktäriseras av ständiga personliga interaktioner, utbyte av personlig information, ett gemensamt tankesätt, tvåsidig åtagande och ömsesidiga värderingar. Författarna drog även slutsatsen att en semi-intim relation existerar när kunden är inkluderad i företaget och interaktioner är på interpersonella nivåer. En semi-intim relation existerar inte genom en handlig utan utvecklas snarare från en rad handlingar. Författarna har även fastställt att en kundfokuserad kultur, förtroende, åtagande och lojalitet, de anställdas tillfredställelse, kund tillfredställelse, värde ökande förmåner och kommunicering av varumärket till de manliga kunderna är de viktigaste aspekterna för att utveckla och bibehålla semi-intima relationer med manliga kunder. Slutligen ansåg författarna att koncepten för relationsskapande verktyg är missledande i modeföretags sammanhang och introducerade därför nya implikationer för dessa verktyg. Butikspersonalen identifierades som det viktigaste relationsskapande verktyget i modeföretag som strävar efter att utveckla och bibehålla kundrelationer.

Problem: The Fashion industry is a highly discussed issue today, and as it is very competitive, the awareness among consumers, especially male consumers, has increased. Through a preliminary research conducted by the authors, it was evident that creating customer relationships enables Fashion companies to maintain a competitive position in the market. Also, it was believed that since men tend to stay loyal and are hesitant to purchase apparel from new stores, developing and maintaining relationships with them is crucial. Purpose: The aim of this thesis is to determine what a customer-supplier relationship in Fashion companies for men’s wear is and when it exists, in order to identify the most important aspects when developing and maintaining this relationship.

Method: A hermeneutic and an abductive approach have been used throughout this thesis, while a case study was performed. In order to fulfill the purpose of this thesis, five semistructured interviews were conducted with managers, at different hierarchical levels, and salesclerks of the chosen case company.

Theories: The theoretical areas that were used in this thesis consisted of theories regarding Customer Relationship Management, Fashion management, Customer-supplier relationships, Consumer behavior, Customer satisfaction, Communication in Fashion etc.

Conclusions: The authors came to the conclusion that the existing definitions of relationships do not identify a customer-supplier relationship in Fashion retailing. Therefore, the authors found it necessary to introduce a new definition for a customer-supplier relationship in Fashion companies for men’s wear, namely semi- intimate relationships. These relationships are long-term relationships that are characterized by frequent personal interactions, personal information exchange, a shared mode of thinking, two-way commitment and mutual values beyond monetary terms. Moreover, the authors concluded that a semiintimate relationship exists when the customers are included in the company and interactions are on interpersonal levels. Furthermore, a semi-intimate relationship does not exist through one action; it is rather developed through a series of actions. The authors also determined that a customer focused culture, trust, commitment and loyalty, employee satisfaction, customer satisfaction, adding value through benefits and communicating the brand to the male customer are the most important aspects when developing and maintaining semi-intimate relationships. Finally, the authors found the concept of relational tools misleading in the context of this thesis and therefore, new implications for relational tools were introduced, with the sales force being the most important one, when developing and maintaining semi-intimate relationships.

APA, Harvard, Vancouver, ISO, and other styles

22

Svensson, Sofia. "Collaborative fashion consumption : A study on implementation barriers for rental services faced by Swedish fashion companies." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22055.

Full text

Abstract:

The overarching purpose of this study is to explore what perceived barriers that prevent Swedish fashion companies from implementing rental services to their current business model. A qualitative approach was adopted, where a single case study on the phenomenon of rental services, in the context of collaborative fashion consumption, CFC, was executed. CFC referrers to an alternative way of consumption where consumers have access to already existing garments. The focus of this study, rental services, is the action of providing and consuming products without any transfer of ownership. Multiple sources of data collection were used, consisting of semi-structured interviews with eight company executives representing Swedish fashion companies in three product segments; everyday fashion, performance wear and outdoor wear. The findings showed that six significant barriers were perceived as preventing implementation of rental services; economic, social, lack of information and technological know-how, supply chain, organizational and environmental impact. Moreover, the findings showed interrelated relationships between barriers. For instance, the perception of the social barrier affected the perception of the economic barrier, and the organizational barrier impacted companies’ perception of the informational and technological barrier. By exploring what perceived implementation barriers prevent Swedish fashion companies from adding rental services to their business model, this paper contributes with relevant knowledge to academia as well as to the fashion industry.

APA, Harvard, Vancouver, ISO, and other styles

23

FARHAN, ALI, and MANCINI BASTIEN. "Customer relationship management in a fashion independent retailer environment; Operationalization and Application." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17988.

Full text

Abstract:

The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship and attract/create a community. It also focuses on understanding the applicability and operationalization of customer relationship management marketing techniques in a specific context, here, a fashion independent retailer.
Program: Master programme in Fashion Management

APA, Harvard, Vancouver, ISO, and other styles

24

Hammond, Lynne J. "An investigation of micro-business management practices and their links to competitiveness in emerging fashion businesses." Thesis, University of Kent, 2006. http://www.research.ucreative.ac.uk/id/eprint/1083.

Full text

Abstract:

Britain produces some of the best designers in the world, and UK fashion education systems provide a continuous flow of exceptional talent into the industry. However, the numbers of British designer brands being created are low in comparison to the high number of graduates being educated. Often fashion start-ups are not able to sustain a presence in the market place after their intial entry, and are not able to realise and recognise their growth potential.

APA, Harvard, Vancouver, ISO, and other styles

25

Kelley, Rachel Avril. "Inventory redistribution optimization in the fast fashion industry." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81003.

Full text

Abstract:

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 100).
Zara is the world's leader in the fast-fashion industry and introduces over 10,000 unique designs to their stores each year. Zara's parent company, Inditex, reported profits of $2.2 billion in 2012, an increase of 27% for the year. They opened 360 new stores in over 50 markets across all of their brands last year. Zara contributes approximately 60% of these profits and has around 1,720 stores in over 80 countries worldwide. Zara is committed to meeting the needs of their customer through continuous improvement of their processes and systems. Though they continually improve their already advanced forecasting and distribution methods, there is significant variability in demand that remains challenging to predict. Due to this uncertainty in demand and the short life cycle of trendy clothing articles, it is imperative that Zara is able to quickly respond to changing demand patterns. After initial distribution, inventory can be redistributed among stores in order to satisfy their customers' demand and maximize sales. This critical step in the distribution process is known as inventory transfers. The purpose of this project was to develop a demand forecast model, optimization model and operational process to optimize and standardize these inventory transfers among the complex network of thousands of Zara stores. The key performance indicator was an increase in profit of at least three percent. The research process was first to identify the key decision-making criteria and variables affecting transfer decisions; second to use that criteria to build an optimization model to propose optimal redistribution of articles among stores; and third to prepare the roll-out and integration of the new approach in the existing operational process and IT system. This project required integration with Zara stakeholders across many functions including product management, buying, distribution and information technology. Crucial to the success of the project was remaining focused on these stakeholder needs to ensure the model would be easily adopted and fully implemented while also considering demand, costs, logistics, feasibility and many other factors. The new model provides a profit increase of 21 percent for those articles transferred and is the first model of this kind applied in retail supply chain management.
by Rachel Avril Kelley.
S.M.
M.B.A.

APA, Harvard, Vancouver, ISO, and other styles

26

Panja, Manjusha. "Sustainability Integration in the Fashion Retail Industry." Thesis, KTH, Industriell Management, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240293.

Full text

Abstract:

Sustainability has gained prominence from past couple of decades, the fashion industry is most polluting industries in the global. This research is to explain the importance of sustainability integration in the fashion industry. The research methodology applied is first, it provides literature review examining books and articles pertaining to environmental and social responsibility in fashion industry from past decade. Secondly, the case study on H&M Group and interviewing end consumers of fashion. The results to demonstrate the importance of sustainability in the fashion industry and how fashion retailers play a key role and responsibility for enabling sustainability in the whole supply chain.

APA, Harvard, Vancouver, ISO, and other styles

27

Chen, Zhimin. "Quality management in international fashion clothing supply chains between Great Britain and China." Thesis, Manchester Metropolitan University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410740.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Stöcker, Björn [Verfasser], and Daniel [Akademischer Betreuer] Baier. "New Approaches to Customer Relationship Management in Fashion Retail Online / Björn Stöcker ; Betreuer: Daniel Baier." Bayreuth : Universität Bayreuth, 2021. http://d-nb.info/1235069311/34.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Zawadzka, Sonia. "Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8713.

Full text

Abstract:

Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. Method: The study implemented both qualitative and quantitative research. Data collection was based on two types of data, secondary and the primary one. The secondary data was derived from fashion marketing literature, scholar articles and fashion blogs. The primary data included a semi- structured interview with Reserved's assistant marketing manager and questionnaires provided to Polish students. Subsequently, systematic combining was applied, that can be described as nonlinear process of matching theory and reality. Conclusion: Fashion marketing tools implemented in both companies can be assessed as quite similar with no evident difference, yet they differ from each other in certain aspects. In both cases advertising and sales promotion are the most employed tactics. Both companies are seen as international ones, though H&M seems to follow more fashion oriented approach engaging in fashion shows or providing their customers with their own glossy magazine. The study also revealed that advertising activities and sales promotion seem to be the most appealing marketing techniques for the respondents. In addition social media proved to be an essential element to build a connection with consumers. However, this communication channel is often neglected or not utilized to its' full potential.

APA, Harvard, Vancouver, ISO, and other styles

30

Persson, Stefan. "Long-term CSR incentives at fashion chains in Sweden." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8814.

Full text

Abstract:

In recent time the pressure on companies from groups like governments, regular citizens and media on taking its social responsibility has increased in rapid pace. This has led to increased interest from companies all over the world about social issues and the companies’ responsibility for these issues.

In the more competitive environment were companies act today the use of corporate social responsibility (CSR) to differentiate itself against other company’s increases in importance. Together with increasing interest from stakeholders about social issues has made it central for companies not only to be social responsible but also to be good at finding future social trends that will give them competitive advantage against other actors.

The purpose of this paper is to examine how the three largest fashion chains in Sweden, Hennes & Mauritz, Lindex and KappAhl, are managing its CSR work now and how good their organisation is prepared to manage the CSR work in the future. The examination will focus on the factors that make the management of CSR successful or not, and to get an overview of if the conditions for current and future successful CSR is present at the companies. By doing a qualitative document analysis of the selected companies the conclusion is made that there is much work to be done at the three largest Swedish fashion chains to more effectively use CSR and the positive effects that a well developed CSR plan can bring to the companies. The conclusion is based on the lack of long-term remuneration incentives for the management that rewards a short-term decisions and the extensive use of collective commitments instead of exclusive CSR work.

APA, Harvard, Vancouver, ISO, and other styles

31

Sarti, Maela. "reti neurali a confronto: una applicazione al deep fashion." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021.

Find full text

Abstract:

La seguente tesi pone l'interesse sul problema di classificazione di immagini nel mondo del fashion. L'approccio utilizzato è quello del Deep Learning, in particolare sono stati implementati due modelli di reti neurali convolutive, LeNet e una più recente, ResNet. In primo luogo, sono stati approfonditi alcuni concetti teorici inerenti all'intelligenza artificiale, alle reti neurali e alla classificazione di immagini. In secondo luogo, sono state implementate due architetture di rete tramite la piattaforma di Kaggle e il dataset di immagini pubblico caricato sul sito. Sono state utilizzate le librerie TensorFlow e Keras, e il linguaggio Python. Ultimo punto che è stato affrontato è la valutazione delle prestazioni. Con i dati dell'addestramento è stato possibile realizzare un grafico che segna le curve di apprendimento del modello nel corso dell'esperienza o del tempo. Dunque, l'analisi finale valuta le prestazioni delle due differenti reti. Per questa tesi sono state scelte le reti neurali, siccome il Machine Learning fallisce nella classificazione di immagini. Inoltre, è stato scelto un dataset con immagini di risoluzione bassa per problemi di efficienza. L'obiettivo è stato quello di confrontare le due reti neurali per analizzare l’addestramento.

APA, Harvard, Vancouver, ISO, and other styles

32

Ollhoff, Barbara Jean. "A study to identify essential management skills needed to manage chain apparel specialty stores in regional shopping centers." Diss., This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-07282008-134216/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Tyreus, Maria, and Sofie Hagström. "Fashion Thinking : En studie om hur design kan berika varumärken inom modebranschen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-22258.

Full text

Abstract:

Det finns mycket forskning om hur design bygger starka varumärken, men den är inte branschspecifik. Modebranschen är en komplex företagsmiljö med ständigt förändrade marknadsvillkor. Detta kräver att modeföretag arbetar med effektiva strategier för att kunna differentiera sig mot konkurrenterna, där varumärket ses som ett verktyg. Avsikten med denna uppsats är att studera tre modeföretags designprocess och hur man, med hjälp av design som verktyg, kan förmedla sin varumärkesidentitet till konsumenterna i form av en varumärkesupplevelse. Denna studie är av kvalitativ karaktär och består av tre individuella intervjuer med centrala personer från valda företag (Mayla, Minna Palmqvist och Whyred), samt individuella intervjuer och gruppintervjuer med konsumenter. Insamlad data har analyserats med hjälp av en modifierad modell av The Corporate Branding Model och The Brand Design Management Model. Med hjälp av modellen identifierades modeföretagens varumärkesidentitet och deras designprocess kartlades. Sedan studerades hur designarbetet formar varumärkesupplevelsen hos konsummeterna och skapar en varumärkesimage. Studien visade att den interna synen på varumärket och varumärkesimagen är likartad, därmed lyckas alla tre företag kommunicera sin varumärkesidentitet genom sin designprocess. Denna studie kompletterar den befintliga designforskningen, som är generell och inte branschspecifik, genom att kartlägga hur designkompetens kan nyttjas för varumärkesuppbyggnad specifikt inom modebranschen.
There is much research into how design as a strategy builds strong brands, but the existing research is not specific for any industry. The fashion industry is a complex business environment with constantly changing market conditions. This requires that fashion companies working with effective strategies, where the brand is seen as a tool, differentiate themselves from the competition. The purpose of this paper is to study three fashion companies’ design processes and how they can use design as a tool to convey their brand identity to consumers as a brand experience. This study is qualitative in nature and consists of three individual interviews with key persons from selected companies (Mayla, Minna Palmqvist and Whyred), as well as individual interviews and group interviews with consumers. Collected data was analyzed using a modified model of the Corporate Branding Model and the Brand Design Management Model. By using the model, the brand identity of each fashion company was identified, and their design processes were analyzed. Then the study explored in which way the design process forms the brand experience of consumers and creates a brand image. The result is that the internal perception of the brand and the brand image are assumed to be similar, thereby each company succeeds to communicate their brand identity through their design process. This study complements the existing general and non-industry specific design research by charting how design expertise of the fashion industry can be used for brand building.

En bilaga (bilder som har använts i uppsatsens metod) har tagits bort ur dokumentet på grund av upphovsrättsliga skäl.

APA, Harvard, Vancouver, ISO, and other styles

34

Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6195.

Full text

Abstract:

Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in the same business for more than 5 years and generated at least $100,000 in annual revenue. Additionally, data were collected with a review of company documents pertaining to the profit levels of the businesses. Data were analyzed using word frequency and coding to determine themes. Six key themes emerged from the data: (a) Internet marketing strategies, (b) social media marketing strategies, (c) market research and retargeting strategies, (d) brand building strategies, (e) e-mail marketing strategies, and (f) marketing strategies for customer relationship management. The implications of this study for positive social change include the potential to create jobs and economic growth. The findings of this study could increase the quality of life for stay-at-home parents or assist disadvantaged individuals who host online businesses by offering proven Internet marketing strategies to increase their business longevity, profitability, and potentially lead to stronger and safer communities.

APA, Harvard, Vancouver, ISO, and other styles

35

Krondahl, Lisa. "Framgångsfaktorer och hinder vid införande av ett nytt varustyrningssystem : - En studie inom Fashion Retail." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27064.

Full text

Abstract:

In today's competitive business, information technology (IT) is undoubtedly an irreplaceable part of the business. Introducing different types of IT within companies is almost always proceed in a project form. Today, there are well-developed strategies, models and tools for a project manager to use for IT projects, but in spite of that, previous research points to a relatively high error rate. But what do you really mean by a successful and failed IT project? In fact, specific IT projects are often limited to being assessed and followed up only against three parameters: time, budget and results, but fail to follow up on the expected business benefit that may affect the impact targets (impact targets are the objectives that specify the effect of the project expected to give). If the follow-up is not implemented, an uncertainty is created and the expected effects that IT projects will generate are lost. Another factor in the problem of previous research in IT projects has been found in the perspective of the user. Those who run and manage IT projects must take into account the user's real IT system challenges to optimize the usage. Looking at the specific ease of use of system implementation, the existing literature indicates that it is the biggest challenge in IT projects. Users can resist using the system, which can cause more problems than that the IT project's performance goals are not achieved. Many reasons and factors for failed IT projects are not yet identified. The purpose of the study is to identify success factors and obstacles to the effective deployment and use of a new product management system within Fashion Retail. The study has been conducted as a qualitative study where a Fashion Retail Company was studied. The Company is considered relevant to the study as they currently carry out one of the largest IT investments in recent years. The Company will introduce a new product management system for two different concepts. The study results in three concrete success factors as well as an identified area where obstacles arise. Three success factors: • The project management strategy Practical Project Management (PPS) Parallel with a change-friendly climate, creates an optimistic view of the introduction of the Product Management System, as well as releasing time to the project manager to eliminate any obstacles along the way. • Having users of the Product Management System in most phases through IT projects enhances and optimizes user-friendliness. • Let the supplier be seen and treated as a participant in the projects, it can free up time and improving communication between customer and supplier. Area of Obstacles: An important but out-priority activity in IT projects (mostly due to lack of time) is to follow up and learn between projects as project managers. Here you lose important information and knowledge. How to identify success if follow-up does not happen? In an industry like Fashion Retail, characterized by major seasonal variations, high availability and external factors such as environmental and social responsibility, you depend on IT to share the information. If follow-up is more frequent and carefully, IT projects can be streamlined on time, but also economically with routines and the right actors.

APA, Harvard, Vancouver, ISO, and other styles

36

Dire, Isdora, and Dalida Samano. "Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19250.

Full text

Abstract:

Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. One of the method to achieve this is called Customer Relationship Management (CRM). The focus of CRM is about managing customer knowledgem to better understand and serve them. The purpose of this study is to explore how e-business organizations use CRM in a B2C setting, and we did that from online fashion retail companies' perspectives. Our study has explored how how CRM objectives are described and how CRM is managed. To answer these questions, relevant literature was reviewed which resulted in a conceptual framework that guided the data collection. We carried out a multiple-case study with two fashion retail companies, one located in the UK, and the other in Sweden. Data was collected through a telephone interviews with high positioned employees who have experience working with CRM and related subject.

APA, Harvard, Vancouver, ISO, and other styles

37

Peterson, Joel. "Customisation of Fashion Products Using Complete Garment Technology." Doctoral thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-3637.

Full text

Abstract:

Complete garment knitting technology is a method of producing knitted products, generally fashion garments, ready-made directly in the knitting machine without additional operations such as cutting and sewing. This makes it possible to manufacture a knitted fashion garment with fewer processes then with conventional production methods. In the fashion business customer demand is always changing due to fashion trends, so to be able to manufacture and deliver products rapidly is important. Mass customisation is a customer co-design process of products and services that tries to meets the needs of an individual customer’s demand for certain product features. In the fashion business this means that the customer can order a garment with a customised style, colour, size, and other personal preferences. The principal objective of this dissertation was to examine if and how complete garment technology can be applied to the customisation of knitted fashion products. It was pursued through several independent studies in knitting technology, mass customisation, and fashion logistics against a theoretical frame of reference in these areas. The papers in this thesis present various examples of how knitted fashion garments can be customised and integrated into fashion retailing concepts. The starting point of the research was the Knit-on-Demand research project conducted at the Swedish School of Textiles in collaboration with a knitting manufacturing and retailing company. The aim was to develop a shop concept built on the complete garment technology where a garment could be customised, produced, and delivered as quickly as possible. This initial idea failed due to the expense of investing in complete garment knitting technology, and so other avenues of research had to be found. The Knit-on-Demand project continued, using a business model similar to the complete garment concept but with the retail store and the production unit situated in different locations. The overall research question addressed in this thesis is: How can complete garment knitting technology be applied in a retail concept for customised garments? This question is then divided in two problems: What are the fashion logistics effects of combining complete garment technology and mass customisation? How does the co-design process function in the customisation of knitted fashion garments?The following is a qualitative study based on five research articles applying different research methodologies: case studies, simulations, and interviews. The empirical context is the area of mass customisation of fashion products and knitting technology, more specifically called complete garment knitting production technology. No prior studies describing mass customisation of complete garment knitting technology in combination with fashion logistics were found in the literature. The main contribution of this study is the demonstration that complete garment knitting technology can be applied in the customisation of fashion products. It also illustrates the importance of the co-design process between the company and the customer through which a knitted garment can be customised, produced, and delivered to the customer in three to five hours. The process of co-design and manufacture of a customised complete fashion product is examined, and the advantages and disadvantages associated with customisation of knitted garments are identified and described.

APA, Harvard, Vancouver, ISO, and other styles

38

Meinshausen, Steffen [Verfasser]. "M&A Activity, Divestitures and Initial Public Offerings in the Fashion Industry / Steffen Meinshausen." Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012. http://d-nb.info/1042413126/34.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Kejmar, Patricia, and Jennifer Stefansson. "Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35754.

Full text

Abstract:

Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. Luxury brands major focus is on providing an exceptional experience, which can arguably be hard to achieve online. Electronic Customer Relationship Management (e-CRM) further puts the focus on the customer interaction with little or no human contact at all. The purpose of this thesis is to examine the practice of Electronic Customer Relationship Management in luxury brands. In particular, how fashion luxury brands communicate the luxury value through e-CRM. The research method of this paper is qualitative, further a multiple case study of six luxury fashion brands. The cases has been observed from annual reports and websites. In order to fulfil the purpose several e-CRM characteristics were investigated, which were connected with the different value dimensions of luxury brands. The main challenge facing luxury brands is the dilemma between accessibility and exclusivity. The brands uses different strategies in order to handle this dilemma. The study shows that it is possible to deliver all four value dimensions online through the use of e-CRM initiatives. Therefore, it could be argued that online interactions would not weakening, but rather strengthening the brand image. This thesis focus the problem from the brands perspective.

APA, Harvard, Vancouver, ISO, and other styles

40

Wenzel, Martina [Verfasser], Freimut [Akademischer Betreuer] Bodendorf, and Freimut [Gutachter] Bodendorf. "Identifying Fashion Trendsetters in Online Social Networks by Advanced Analytics / Martina Wenzel ; Gutachter: Freimut Bodendorf ; Betreuer: Freimut Bodendorf." Erlangen : Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), 2021. http://d-nb.info/1237886910/34.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Park, Se-Eun. "The relationship between fashion leadership and co-design options in apparel mass customization /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1422948.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Steinbernreiter, Kajsa. ""The cyber war" : A qualitative study investigating the management of cybersecurity in Swedish online fashion companies." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22101.

Full text

Abstract:

Due to a world-wide digitalisation, the fashion segment has experienced a shift from offline to online shopping. Consequently, more companies choose to interconnect digitally with consumers and suppliers. This highlights cyber risks and cybersecurity issues more than ever, which becomes specifically apparent amongst online companies. Through qualitative semi-structured interviews with three different Swedish online fashion companies, the purpose of investigating how cybersecurity currently is prioritised and managed was reached. In addition to this, two cybersecurity experts gave their view of the most important aspects in the field, which companies should consider. Results showed a fairly well-managed cybersecurity amongst Swedish online fashion companies, even though knowledge in the field is scarce. Through educating everyone at the company and implementing a group of people in charge of these questions, a more holistic view could be attained. By offering thoughts on how online fashion companies can enhance their current cybersecurity, this paper contributes to the literature of cyber risk management as well as provides meaningful knowledge to all types of online companies.

APA, Harvard, Vancouver, ISO, and other styles

43

Levitskaya, Daria. "International Branding Strategies : In Swedish and Russian Fashion Companies." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31734.

Full text

Abstract:

There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. Nowadays, due to the difficult current political situations and the collapse of oil and the dollar a lot of companies in different industries have to change their business strategies. It is especially true for fashion companies, because they depend on consumers ' income and their purchasing power. In the case of the fashion industry, branding strategy development can be more effective, than just business strategy. Hence, this thesis discusses the following problem: What branding strategy should Russian and Swedish fashion companies choose in order to build a strong brand and enter the international market. The purpose of this thesis is to analyze various branding strategies of Russian and Swedish fashion companies during the process of entering foreign markets. At the end of this thesis, practical contribution in their process of international branding strategy creation will be discussed. In order to answer research questions more broadly and accurately, the mixed research method, using quantitive and qualitative study through interviews and survey was chosen. Semi-structured interviews were made with the CEO and brand managers of Russian and Swedish fashion companies. Moreover, the survey was made with two different questionnaires: for Russian and for Swedish customers. In the case of qualitative research, the author found that fashion companies from Russia and Sweden have got not just some features and differences, but also common aspects. The primary data from interviews allowed the author to understand the specifics of brand management in the fashion industry. It was found, that there are some useful aspects in Swedish strategies, which can be used by Russian companies to develop their brands on the international market. In the case of quantitative research, preferences of consumers from Russia and Sweden were analyzed and also some features were identified. Survey results provided the author with a common understanding about purchase habits, attitudes and perceptions to fashion brands. According to these, some hypothesizes, which are formulated in the first part of the thesis, have been proven or disproven. It was found, that preferences of Russian and Swedish people are pretty the same, however Russian customers do not like to risk with new brands and prefer well-known and trusted brands while Swedish customers are open for any brand, which can satisfy their tastes.

APA, Harvard, Vancouver, ISO, and other styles

44

Sajad, Veismoradi. "How Different Parts of the Supply Chain Act in Fashion Industry in Iran." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20857.

Full text

Abstract:

In the current global trade, the supply chain management is very important, because in fact thesupply chains are the new rivals which are competing to take over the market. The traditionalbusiness concept in Iranian clothing industry is the reason to why it didn’t find its proper positionin the domestic markets and the international clothing trade.Manufacturing and retailing in Iran are on different sides of the same coin and could make valuefor who knows to use it. It is the small firms that play the most crucial role in Iranian clothingmanufacturing segment. A big part of the manufacturing capacity is unfilled by orders because ofindiscriminate importing of the smuggled goods which are characterized by a low price and poorquality. In fact, Iranian clothing market suffers from “trust” to the products.Nowadays, traditional wholesalers, which are named “Bonakdar” inside of Iran, drive the Iranianclothing industry in the absence of a powerful retailing segment. They are responsible to buyproducts from different manufacturers usually without any order in advance, assort differentkinds of products and price goods to sell them to the independent shops in the retail segment.The apparel retail segment in Iran consists of many independent small shops besides a few retailbranch companies. Appropriate responding to consumer’s demand, which is considered as themain goal of the value chain, is absent in this segment. In fact, there is no research and designdepartment to investigate and respond the Iranian fashion trends.Both the international clothing retailers and Iranian clothing segment have a proper opportunityto gain advantages. The international firms have the ability to rearrange the shape of thedistribution centers by presenting high quality products in an affordable price. Collaborationbetween Iranian manufacturing and retailing segments in the global supply chains ofinternational firms could solve this problem in a sustainable way.
Program: Master programme in Applied Textile Management

APA, Harvard, Vancouver, ISO, and other styles

45

Muscia, Masuzzo Angelo. "Utilizzo della Business Intelligence per il monitoraggio delle performance in ambito Fashion Retail." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/23506/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Wu, Jieying, and Lupeng Ye. "Factors of branding : a Case Study of Hennes & Mauritz AB in China." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4966.

Full text

Abstract:

H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. Case study illustrates how this model works in the design and management of the branding in H&M.

APA, Harvard, Vancouver, ISO, and other styles

47

Herbertsson, Nicole. "Corporate Climate Change Adaptation : A Survey of Swedish Fashion and Textile Companies." Thesis, Stockholm University, Stockholm Resilience Centre, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-42633.

Full text

Abstract:

On-going and future climate change is universally acknowledged. Climate changeincorporating global mean temperature rise, impacts on global hydrology and ecosystems willaffect human society and global economy. Corporations will encounter a changing world,most likely including negative effects on business and the global markets, influencingdevelopment and economic growth. Some companies will likely face increasing threats, whileothers may be less affected or may even benefit from direct or indirect change.Affected by climate change interruptions to every-day-business may come as a result or evenbe unavoidable in some regions. Business as usual may therefore not be an option. CorporateClimate Change Adaptation offers companies a solution for responding to climate change andthe interconnected uncertainties, adjusting to noticed or expected climate change effects,focusing on avoiding negative consequences and/or possibly taking advantage of newopportunities.With the aim of studying corporate awareness and understanding of climate change as well ason-going Corporate Climate Change Adaptation a case study including interviews with eightSwedish fashion and textile companies was conducted, supplemented by a literature reviewand discussions with line-of-business and monitoring organizations.Presented in this master’s thesis, the study established that Swedish fashion and textilecompanies show awareness and acceptance of the climate change issue, agreeing to thatclimate change will have ecological and social consequences. However, Swedish fashion andtextile companies, portraying a greatly varying focus on climate change issues, seem only toshow limited understanding of climate change effects regarding natural resources, and docommonly not connect climate change to their own status, to their business activities,processes, supply chains or corporate needs. Displaying low proactivity none of theinvestigated eight Swedish fashion and textile companies had started to adapt to on-going orfuture climate change or plan for future adaptation. The Swedish fashion and textilecompanies, it seems, will need an alarum for the process of Corporate Climate ChangeAdaptation to start.

APA, Harvard, Vancouver, ISO, and other styles

48

Truong, Vincent Xu-Hao, and Yu Zhou. "Supply chain postponement strategy in a SME fashion supply chain : Case study of Unibrands." Thesis, Jönköping University, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6776.

Full text

Abstract:

Unibrands is a small company that has implemented a postponement strategy without knowing it. However, they have not implemented completely because they do not know the theories behind it. This report is an attempt to understand and analyze the problems of the implementation of postponement in the supply chain of Unibrands, in terms of examining the theoretical succeeds factors of postponement implementation in the case of Unibrands.The purpose is to determine what type of postponement strategy the supply chain use and what factors can hinder the use of postponement strategy in a SME fashion supply chain by applying an qualitative research approach. The collection of empirical data was through the interview guide approach in which we used meetings and telephone interviews with people representing Unibrands and their contact trading company. The results of this research can be concluded in few perspectives. Unibrands is imple-menting postponement in an improper format, with the results of several gaps in the supply chain related to the success factor in postponement. The request for the fully customization in colors and materials, the bottleneck of relationship developing which is caused by factory manager, complicated procedures for sample testing, and lack of knowledge of different relationships in the supply chain. Postponement is never perfect, but for Unibrands some problems could very well hinder the efficiency in the supply chain. Solutions are proposed to solve the problems in chain. The proposals suggest re-lationship improvement and information sharing. In addition, culture adaptation by in-volving the right people in the right process.

APA, Harvard, Vancouver, ISO, and other styles

49

Corsi, Angelica. "Why management consultants? : between functionalist and critical perspectives a literature review." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10302.

Full text

Abstract:

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This work aims at answering the question posed by Peter Drucker in 1981: “Why Management Consultants?” In order to achieve this, the work, which will take the form of a literature review, will present a number of theories that are literature’s master pillars and that will help explain the fracture between critics and supporters of management consulting. The conclusions of the work seem to point to the insolvability of the critical-functionalist dichotomy, notwithstanding the possibility of making improvements on it.

APA, Harvard, Vancouver, ISO, and other styles

50

Blomqvist, (Jonsson) Anna. "Food and Fashion : Water Management and Collective Action among Irrigation Farmers and Textile Industrialists in South India." Doctoral thesis, Linköpings universitet, Tema vatten i natur och samhälle, 1996. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-54550.

Full text

Abstract:

In recent years, much ofthe political debate in the West, East aud South has focused on the decentralization of responsibilities from the state to private enterprises and NGOs. But what potential is there for local communities to create their own govenlance structures able to deal with issues up till recently seen as the responsibility of the state? In this thesis, answer to this question is sought by analyzing two case studies from the semi-arid Coimbatore-region in South India from an institutionai perspective. One case concerns the efforts to involve farmers in irrigation water management in the Lower Bhavani Project, while the other focuses on the pressure on textile industrialists in Tirupur city to collectively treat their polluted effluent water. In both cases, the new distribution ofresponsibilities required that groups ofwater users would succeed in establishing new entities for collective action among themselves strong enough to prevent free-riding on a massive scale. Overcoming three main obstacles proved crucial in this process; meeting coordination costs, re-defining the notion of free-riding among resource users, and meeting motivation costs. Factors both within and outsicte the loeal community affected the degree ofsuccess. The distribution and lise of economic, moral and physical power between various actors and the interconnectedness between local and external institutions proved crucial for the establishrnent oflocal govemance stmctures. Moreover, the historical relation between the respective user group and the state has to a large extent affected the goals and strategies oflocal entities of eolleetive action. Clearly, resource management problems at localleve1 can not be solved by simply decentralizing responsibilities from the state to groups ofresource users. Rather, the state could playan important role by initiating, supporting and directing slich local entities of collective action.

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Fashion management'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles